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Journal articles on the topic 'Community, engagement, social media monitoring'

Author: Grafiati

Published: 9 March 2023

Last updated: 31 July 2025

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1

Yadav, Vikas. "Social Media Manager." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45143.

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In an era marked by rapid digital transformations and the evolution of communication channels, social media has become the cornerstone of modern marketing strategies. This paper introduces a pioneering Social Media Manager system that integrates content scheduling, real-time analytics, and multi-platform account management into a unified, data-driven interface. Developed using web technologies and robust API integration, the proposed solution empowers brands and digital marketers to streamline their online presence, optimize content delivery, and foster strategic audience engagement. The syste

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Olson, Michele K., Jeannette Sutton, Sarah C. Vos, Robert Prestley, Scott L. Renshaw, and Carter T. Butts. "Build community before the storm: The National Weather Service's social media engagement." Journal of Contingencies and Crisis Management 27, no. 4 (2019): 359–73. http://dx.doi.org/10.1111/1468-5973.12267.

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Osemeahon, Oseyenbhin Sunday, and Mary Agoyi. "Linking FOMO and Smartphone Use to Social Media Brand Communities." Sustainability 12, no. 6 (2020): 2166. http://dx.doi.org/10.3390/su12062166.

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Social media brand communities provide firms with the necessary apparatus to develop and maintain relationships. This study explores the effect of fear of missing out (FOMO) and smartphone use on consumer engagement in social media brand communities, which the study hypothesizes to affect consumer loyalty. Data from 279 social media brand community (SMBC) participants were analyzed. Findings reveal that both fear of missing out and smartphone use influence consumer engagement, which in turn influences consumer loyalty in social media brand communities. Furthermore, smartphone use was found to

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Al-Fitri, Risa Rizkia Salvabila, and Retasari Dewi. "Aktivitas community engagement PT Geo Dipa Energi melalui community safety awareness." Comdent: Communication Student Journal 2, no. 1 (2025): 194–211. https://doi.org/10.24198/comdent.v2i1.56312.

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Latar Belakang: PT. Geo Dipa Energi melalui tim HSSE & Social Safeguard melakukan aktivitas community engagement sebagai bagian dari tanggung jawab sosial perusahaan dalam meningkatkan kesadaran masyarakat terhadap bencana gempa. Tujuan: untuk mempelajari proses community engagement dalam program Community Safety Awareness: Sosialisasi Potensi dan Mitigasi Bencana Kegempaan Vulkanik di Kawasan Gunung Patuha, dengan menggunakan Teori Empat Langkah Proses Public Relations oleh Cutlip dan Centre yang meliputi proses Defining Public Relations Problem, Planning and Programming, Actuating and Co

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Dr., Kus Hanna Rahmi. "Empathy and Hate Speech in Social Media: The Case of Indonesia." International Journal of Social Science and Human Research 07, no. 03 (2024): 1724–28. https://doi.org/10.5281/zenodo.10802962.

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Hate speech on social media in Indonesia 10 years ago has become a very interesting topic of discussion. Many of these incidents occur and are perpetrated by teenagers, with implications for violence and their psychological well-being. Hate speech on social media, particularly in the Indonesian context, presents a multifaceted challenge that requires a combination of technological solutions, legal frameworks, and community interventions to effectively combat its spread and impact. By utilizing insights from research on hate speech detection, empathy promotion, and regulatory frameworks, stakeh

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Sihotang, Sabeth Uttara, Muhammad Faishal Nashif, Rovaldo Ferdiansyah, Adam Muhammad Ramadhan, and Muhammad Alifa Rizqy Prawira. "Building Identity For New Bands: A Community Engagement Initiative For Rock Band "RedFlag" In The Alternative Rock Genre." ABDIMAS Jurnal Pengabdian Kepada Masyarakat 5, no. 2 (2024): 123–32. https://doi.org/10.53008/abdimas.v5i2.4313.

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The Community Service Program (CSP) aims to elevate RedFlag, an emerging alternative rock band, within the Indonesian rock scene. It focuses on brand development, visibility, performance opportunities, industry networking, music production, and community engagement. RedFlag has shown potential with their debut single “Bottle Down” and collaborations with CRYSTAGELLA, enhancing their industry connections. However, challenges include stagnant social media growth and recent lineup changes. CSP's approach includes building a strong brand identity, boosting online presence through targeted social m

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Kur, Atem Madut Yaak, Kadian Wanyonyi Wanyama, and Ring Longar Gum Majok. "Exploring the Impact of Social Networks and Community Engagement on the National Building in South Sudan." International Journal of Research and Innovation in Social Science IX, no. V (2025): 2011–26. https://doi.org/10.47772/ijriss.2025.905000158.

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This study explores the impact of social networks and community engagement on national building in South Sudan, a nation characterized by significant youth demographics and socio-economic challenges. The research is justified by the urgent need to understand how empowering the youth through digital engagement can support the nation’s development objectives, particularly in the context of prolonged conflict and instability. Guided by Social Learning Theory, Civic Engagement Theory, and Network Theory, the study employs a mixed-methods methodology encompassing descriptive and explanatory designs

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Pratidina, Nabila Diva, and Jane Mitha. "Dampak Penggunaan Media Sosial terhadap Interaksi Sosial Masyarakat: Studi Literature." Jurnal Ilmiah Universitas Batanghari Jambi 23, no. 1 (2023): 810. http://dx.doi.org/10.33087/jiubj.v23i1.3083.

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Mobile phones are a technological advancement that keeps up with the times. They are accompanied by the expansion of the internet, which has given rise to social media as a place for user interaction. The keywords "Social media impact," "The Impact of Social Media on Public Interaction," "Social media," "Community Social Interaction," and "The Impact of Social Media on Community Social Interaction" were used in this literature review study using the Google search engine and Google Scholar. This study's conclusion is that social media has both beneficial and harmful effects in real life. It can

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Bitakou, Effrosyni, Sotirios Karetsos, Filotheos Ntalianis, Maria Ntaliani, and Constantina Costopoulou. "Evaluating Social Media Marketing in the Greek Winery Industry." Sustainability 16, no. 1 (2023): 192. http://dx.doi.org/10.3390/su16010192.

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In recent years, wineries have incorporated social media into their marketing strategies to promote their products and services. They offer wineries the opportunity to interact with their customers in real time, allowing them to share their experiences, preferences, and feelings, and create a sense of community. The objective of this paper is to investigate digital presence and consumer engagement and reactions in social media used by the Greek winery industry, using a three-step methodology. The study focuses specifically on Facebook and Instagram and compares data for the period between 2019

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Chyrak, Iryna, Viktor Koziuk, Evangelos Siskos, and Konstantia Darvidou. "COMPREHENSIVE FRAMEWORK FOR SOCIAL MEDIA MARKETING (SMM) STRATEGY FOR EFFECTIVE BUSINESS ACTIVITY." Socio-economic relations in the digital society 4, no. 54 (2024): 39–58. https://doi.org/10.55643/ser.4.54.2024.584.

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This study develops a comprehensive framework for social media marketing (SMM) strategies aimed at enhancing business effectiveness. It begins by examining the transformative role of digital technologies in reshaping business practices, particularly through SMM. A detailed review of the literature explores the impact of SMM on business growth, brand awareness, and customer engagement while identifying key challenges such as resource limitations and measuring ROI.The research synthesizes theoretical foundations, including relationship marketing and user engagement models, to highlight essential

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Diyah Candra Arifah, Ika, Hafid Kholidi Hadi, Fresha Kharisma, and Purwohandoko Purwohandoko. "Improving Teacher Professional Development Through Social Media Optimization Training in Project-Based Learning in Work Education and Entrepreneurship." International Journal of Community Service Learning 7, no. 1 (2023): 39–48. http://dx.doi.org/10.23887/ijcsl.v7i1.52389.

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Entrepreneurship education is very important to implement in order to prepare students to have entrepreneurial life skills that are creative, courageous, trained to become advanced individuals, and have a better quality of life. However, not all teachers understand the role of social media for marketing in increasing the engagement of prospective buyers, influencing consumer behavior and increasing sales of student work. The purpose of implementing this community service activity is to provide training on optimizing social media in project-based learning with local content, craft and entrepren

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Wolfe, Nicole, Brian Do-Golden, Andrea Diaz, Mayra Rubio-Diaz, and Michele D. Kipke. "275 Promoting health equity through social media: A community engaged approach to bidirectional public health communication." Journal of Clinical and Translational Science 9, s1 (2025): 86. https://doi.org/10.1017/cts.2024.918.

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Objectives/Goals: Access to accurate public health information is an essential component to ensuring health equity. We launched our social media channels on Instagram, Facebook, and TikTok to highlight, engage with, and bring culturally tailored and language appropriate health and research information to our target communities. Methods/Study Population: Monitoring engagement patterns with our content on each platform influenced the development of a range of innovative campaigns in both English and Spanish that were informed by our core values of inclusivity, trust-building, ongoing bidirection

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Carter, Brian, Lorraine Reitzel, Tzuan Chen, LeChauncy Woodard, and Ezemenari Obasi. "Engaging the Houston Community in Research: An Early Case Study of a Community Engagement Core in the University of Houston’s HEALTH Center for Addictions Research and Cancer Prevention." Health Behavior and Policy Review 9, no. 5 (2022): 1017–36. http://dx.doi.org/10.14485/hbpr.9.5.2.

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Objective: The National Institute on Minority Health and Health Disparities-funded U54 Research Center at the University of Houston addresses disparate racial/ethnic health outcomes related to cancer and substance abuse. Of its 4 cores, the Community Engagement Core involves the impacted community in affiliated research. Strategies include implementing community advisory boards, assisting with study design and execution, maintaining a social media presence, and publishing health-related videos for the community. We examine the early effectiveness of these strategies. Methods: Data collection i

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Amini, Zakiyah, Cindy Anggraini, and Joni Hendra. "The Use of Social Media as a Marketing Strategy for Bank Syariah Indonesia (BSI) in Improving Brand Image." Journal of Business Inflation Management and Accounting 2, no. 1 (2025): 189–97. https://doi.org/10.57235/bima.v2i1.4749.

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This study aims to analyze the marketing strategy of Bank Syariah Indonesia (BSI) in utilizing social media to improve brand image. This study uses a qualitative approach by collecting secondary data from BSI's social media posts and relevant online articles. The results show that BSI's marketing strategy through social media includes education and information, customer interaction and engagement, social promotion and CSR, customer testimonials and reviews, influencer-based promotions, consistency in branding, use of paid advertising, and analysis and measurement. Factors that influence the ef

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Wasono Adi and Handini Prabawati. "Pemanfaatan Media Sosial Instagram Koalisi Pemuda Hijau Indonesia (KOPHI) Sebagai Media Publikasi Kegiatan." Communicology: Jurnal Ilmu Komunikasi 7, no. 2 (2019): 160–76. http://dx.doi.org/10.21009/communicology.012.05.

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Abstract Koalisi Pemuda Hijau Indonesia (KOPHI), a community engaged in the environment, often discusses issues and phenomena that occur at that time. In carrying out their activities, Media and Communication (MedCom) team utilized instagram social media as a media publication activity, descriptive study: on the instagram account @_kophi. However, the low instagram engagement is an obstacle in gaining feedback from followers. The purpose of this study is to find out how to use instagram @_kophi social media throught several stages of share, manage, optimize, and manage. This research use

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Priyono, Priyono, Edy Suprapto, Fahrizal Fahrizal, Basri K, Wolfrid Bianome, and Sealtiel Mau. "Pengembangan Usaha Keripik Pisang UMKM Bernad Di Kelurahan Buraen Melalui Pemanfaatan Webside Dan Toko Online." Abdi Masyarakat 5, no. 1 (2023): 2159. http://dx.doi.org/10.58258/abdi.v5i1.5585.

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This article discusses the development of Bernard's banana chips small and medium-sized enterprise (UMKM) in Buraen Village through the utilization of a website, online store, and social media. This is based on the situation and role of UMKM as the backbone of the national economy. While UMKM has made significant contributions, many still struggle to compete globally in modern marketing. This integrated business development is aimed at one of the UMKM actors, specifically Bernard's UMKM in Amarasi Village, to optimize the production of chips and various pastries. The methods used include produ

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Mogambi, Hezron. "Knowledge and awareness of corporate social responsibility in water projects in Narok, Kenya." Journal of Communication, Language and Culture 5, no. 1 (2025): 91–102. https://doi.org/10.33093/jclc.2025.5.1.6.

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This paper explored awareness and knowledge of CSR water initiatives in Narok, Kenya. It assessed stakeholder awareness and knowledge and aimed to identify gaps in CSR communication in water issues. A descriptive design was used, and data was collected from purposively selected key informants and focus group discussions (FGDs) across the vast county. The findings revealed limited awareness by individuals and beneficiary groups on corporate social responsibility activities through local community leaders, local media, interactions, and friends and acquaintances. Community members were not infor

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Zulu, Joseph M., Trevor Mwamba, Alyssa Rosen, et al. "Community engagement for the Voluntary Medical Male Circumcision (VMMC) program: an analysis of key stakeholder roles to promote a sustainable program in Zambia." Gates Open Research 6 (April 22, 2022): 50. http://dx.doi.org/10.12688/gatesopenres.13587.1.

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Background: Within the Voluntary Medical Male Circumcision (VMMC) programme, community engagement has been central in facilitating the acceptance of VMMC, especially in non-circumcising communities. We used the case of the development of community engagement plans for sustainability of VMMC in Zambia to illustrate diversity of stakeholders, their power, roles, and strategies in community engagement. Methods: Data were collected using document review, in-depth interviews (n=35) and focus group discussions (n=35) with community stakeholders, health workers, health centre committees, counsellors,

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Zulu, Joseph M., Trevor Mwamba, Alyssa Rosen, et al. "Community engagement for the Voluntary Medical Male Circumcision (VMMC) program: an analysis of key stakeholder roles to promote a sustainable program in Zambia." Gates Open Research 6 (May 26, 2023): 50. http://dx.doi.org/10.12688/gatesopenres.13587.2.

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Background: Within the Voluntary Medical Male Circumcision (VMMC) programme, community engagement has been central in facilitating the acceptance of VMMC, especially in non-circumcising communities. We used the case of the development of community engagement plans for sustainability of VMMC in Zambia to illustrate diversity of stakeholders, their power, roles, and strategies in community engagement. Methods: Data were collected using document review, in-depth interviews (n=35) and focus group discussions (n=35) with community stakeholders, health workers, health centre committees, counsellors,

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Kusumawardani, Anisa. "Analisis Media Monitoring terhadap Branding Fore Coffee dan Kopi Kenangan melalui Media Sosial Menggunakan Tools Brand24." PANDITA: Interdisciplinary Journal of Public Affairs 8, no. 2 (2025): 529–42. https://doi.org/10.61332/ijpa.v8i2.349.

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Indonesia's coffee industry has grown a lot because more people are using the internet and there is a lot of competition among local brands that use social media to promote their products. Brand24 is a media monitoring tool that will be used in this study to look at how well two top coffee brands, Fore Coffee and Kopi Kenangan, are doing on social media. The study looks at seven important factors from May to June 2025: engagement rate, reach, sentiment analysis, content strategy, hashtag performance, influencer involvement, and brand mentions. It uses a mixed-method methodology. Kopi Kenangan

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Caratù, Myriam, Valerio Brescia, Ilaria Pigliautile, and Paolo Biancone. "Assessing Energy Communities’ Awareness on Social Media with a Content and Sentiment Analysis." Sustainability 15, no. 8 (2023): 6976. http://dx.doi.org/10.3390/su15086976.

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The development of energy communities has the potential to support the energy transition owing to the direct engagement of people who have the chance to become “prosumers” of energy. In properly explaining the benefits that this phenomenon can give to the population, a key set of channels is represented by social media, which can hit the target of citizens who have the budget to join the energy communities and can also “nurture” younger generations. In this view, the present work analyzes the performance of the topic “energy communities” on the main social media in order to understand people’s

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Chen, Mei-Hui, and Kune-Muh Tsai. "An Empirical Study of Brand Fan Page Engagement Behaviors." Sustainability 12, no. 1 (2020): 434. http://dx.doi.org/10.3390/su12010434.

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Nowadays, numerous companies present themselves on social networking sites (SNSs) by establishing brand communities to maintain continuous interaction with existing and potential customers to influence their brand choices, promote the products and services, and cultivate brand loyalty. However, the research into online brand communities is mainly centered on that utilizing the platforms of websites instead of using social media platforms. Thus, it calls for more studies to investigate consumer brand fan page engagement behavior to increase their fan base and further induce a fan’s purchase beh

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Dutta, Surjadeep. "Redefining Brand Conversations: A case study on Social Media as a Modern Communication Catalyst." International Business & Economics Studies 7, no. 4 (2025): p60. https://doi.org/10.22158/ibes.v7n4p60.

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Social media platforms have developed into a powerful transformation tool which fundamentally changes how brands connect with their audience during the digital age. The case study examines social media as a contemporary communication tool through its ability to build dynamic two-way real-time conversations between brands and their consumer base. Social media platforms provide interactive engagement to users while supporting community building through personalized brand narratives which reach extensive audiences. The study examines how Instagram, Facebook, LinkedIn enable brands to develop genu

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Wang, Xiaolan, Liz Maribel Robladillo Bravo, Ricardo Fernando Cosio Borda, et al. "The Role of Internet and Social Interactions in Advancing Waste Sorting Behaviors in Rural Communities." Resources 13, no. 4 (2024): 57. http://dx.doi.org/10.3390/resources13040057.

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Addressing the global challenge of sustainable waste management, this research investigates the influence of social dynamics and digital connectivity on rural residents’ willingness to adopt waste classification practices, essential for sustainable environmental management. Through a comprehensive analysis of 5413 rural participants surveyed in the China Labor-force Dynamic Survey (CLDS), this study employs a novel mixed-methods approach. It integrates quantitative analysis with the Manski social interaction framework and a Recursive Bivariate Probit model to explore the intricate interplay be

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Lou, Liguo, Yongbing Jiao, and Joon Koh. "Determinants of Fan Engagement in Social Media-Based Brand Communities: A Brand Relationship Quality Perspective." Sustainability 13, no. 11 (2021): 6117. http://dx.doi.org/10.3390/su13116117.

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This study adopts a brand relationship quality (BRQ) perspective to reveal the reason firms’ investments in social media-based brand communities should increase their social relationship marketing performances. An empirical analysis with 234 Facebook users who joined brand communities was conducted to examine the proposed hypotheses, revealing that fan needs fulfillments—information, entertainment, social interaction, and monetary ones—had positive effects on BRQ. Further, BRQ was found to have positive effects on fans’ engagement behavioral intentions toward brands, including willingness to b

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Malysheva, E. N. "Federal libraries in virtual space: Current state and prospects." Scientific and Technical Libraries, no. 9 (October 9, 2021): 73–90. http://dx.doi.org/10.33186/1027-3689-2021-9-73-90.

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Abstract: The findings of monitoring virtual space of federal libraries: their websites and social media, are interpreted. The author analyzes search optimization indicators, i. e. website quality factor, website adaptiveness for mobile systems, as well as behavior indicators, e.g. average visit time, number of viewed pages per visit, etc. The comparison of these findings with prior research evidences on increasing quality of information resources under investigation. The efficiencyоf the federal libraries’ activity in VKontakte (VK), one of the most popular mass media and digital platforms, w

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Gao, Xian, Choy-Leong Yee, and Wei-Chong Choo. "How Attachment and Community Identification Affect User Stickiness in Social Commerce: A Consumer Engagement Experience Perspective." Sustainability 14, no. 20 (2022): 13633. http://dx.doi.org/10.3390/su142013633.

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Social commerce (s-commerce) is a rapidly developing form of e-commerce powered by social media influencers (SMIs). It can create valuable opportunities for retailers. In light of this growing trend, this study explores the influence of consumers’ engagement experiences (social support and presence) on community identification and consumers’ attachment to SMIs, along with their impact on consumers’ stickiness in the s-commerce context. We explore this through social presence and social support theory. The survey data from 411 s-commerce users via an online questionnaire were analyzed empirical

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Liang, Xiaoxu, Yanjun Lu, and John Martin. "A Review of the Role of Social Media for the Cultural Heritage Sustainability." Sustainability 13, no. 3 (2021): 1055. http://dx.doi.org/10.3390/su13031055.

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During the last 20 years, with the development of Information and Communication Technologies (ICTs), an emerging interest has appeared in Digital Community Engagement (DCE) in the process of cultural heritage management. Due to a growing need to involve a broader community in the Historic Urban Landscape approach, social media are considered one of the most important platforms to promote the public participation process of urban heritage conservation in the context of rapid urbanization. Despite the growing literature on DCE, which has delivered a general overview of different digital technolo

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Putri, Nilda Tri, Muhammad Erlangga Adi Nugraha, Adisty Luthfiah, and M. Alif Arrahman. "Pengembangan UMKM Melalui Program Desain Kemasan, dan Metode Pemasaran Produk Karak Kaliang Talua dan Roti Kariang dengan Pemanfaatan Sosial Media Instagram." Warta Pengabdian Andalas 30, no. 4 (2023): 607–15. http://dx.doi.org/10.25077/jwa.30.4.607-615.2023.

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The community engagement aims to empower Micro, Small and Medium Enterprises (MSMEs) through implementing strategies for packaging designs and marketing using Instagram social media. The case studied was Karak Kaliang Talua RF UMKM in Nagari Sianok Anam Suku, which faced challenges in branding and marketing. The problem-solving proposed involves creating new logos stickers and improving packaging quality to increase product value, as well as setting up a social media Instagram account for digital promotion. The implementation stages involved an initial survey, discussions with MSME owners, and

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Ganesh, Manoj Kumar, and Bangaru Venugopal. "Challenges, Practice and Impact of Corporate Social Responsibility on Sustainable Development of Environment and Society." Journal of Law and Sustainable Development 11, no. 11 (2023): e1486. http://dx.doi.org/10.55908/sdgs.v11i11.1486.

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Objective: This research aims to identify the Corporate Social Responsibility challenges and their effects on business, the environment, and society. Methods: Exploratory research is employed in this work using primarysecondary data from journals, magazines, articles, and media reports. Result: The survey indicated that many CSRs struggle with transparency, inequity, consensus, financial resources, community engagement, strategic planning, and bias in their policies, practices, and cultures. Public awareness of corporations and a network of activities were very limited. Conclusion: Corporate s

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Satya, Parvati Seelam. "Impact of Social Media in Education and Role of Teacher." Educational Resurgence Journal 8, no. 1 (2025): 78–82. https://doi.org/10.5281/zenodo.14723411.

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<strong>Abstract</strong> Social media platforms have become integral to modern life, impacting various sectors, including education. This paper explores the multifaceted influences of social media on education, discussing both the positive and negative effects. With the rise of digital learning environments, educators and students are increasingly leveraging platforms such as Facebook, Twitter, YouTube, Instagram, and others for communication, collaboration, and content dissemination. While social media can enhance engagement, foster creativity, and provide diverse learning opportunities, it

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Tashtoush, Mohammad A., Yousef Wardat, Rommel AlAli, and Khaled Al-Saud. "The impact of cyberbullying on student motivation to learn: Insights from Abu Dhabi Emirate schools." Humanities and Social Sciences Letters 11, no. 4 (2023): 461–74. http://dx.doi.org/10.18488/73.v11i4.3566.

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This study explores the influence of cyberbullying on students' motivation towards learning. The research included a sample of 336 students encompassing both genders and various educational levels in schools across the Emirate of Abu Dhabi during the first semester of the 2022-2023 academic year. After conducting extensive validation and reliability testing, the study developed a motivation for learning questionnaires using a descriptive analytical technique. The questionnaire consisted of four dimensions: self-confidence, responsibility, persistence and ambition. The findings revealed statist

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Al Manaanu, Yusuf, Hifdhotul Munawaroh, Ahmad Naufaldi, et al. "Pendampingan Pemasaran Produk UMKM Keripik Sale Pisang Kowang Senepo Ponorogo melalui Pemanfaatan Media Sosial." AJAD : Jurnal Pengabdian kepada Masyarakat 5, no. 1 (2025): 244–51. https://doi.org/10.59431/ajad.v5i1.513.

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This community engagement program aimed to provide assistance to local MSME actors in marketing banana chips products through social media in Dukuh Kowang, Senepo Village, Slahung District, Ponorogo. The activities included training on digital marketing theory, practical sessions on creating engaging content, and advertising strategies. The implementation method involved needs assessment surveys, planning, hands-on training, and monitoring. Evaluation results showed increased participants' understanding and improved digital skills. Social media followers grew by 24% on TikTok. This program dif

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Dauphin, Cassy, Nikia Clark, Renee Cadzow, et al. "#BlackBreastsMatter: Process Evaluation of Recruitment and Engagement of Pregnant African American Women for a Social Media Intervention Study to Increase Breastfeeding." Journal of Medical Internet Research 22, no. 8 (2020): e16239. http://dx.doi.org/10.2196/16239.

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Background In the United States, there are lower rates of breastfeeding among African American mothers, particularly those who are younger women. Recent epidemiological studies have shown a strong association of more aggressive types of breast cancer (estrogen receptor negative) among African American women, with a higher risk in African American women who did not breastfeed their children. Objective This study aims to describe the process evaluation of recruitment and educational strategies to engage pregnant African American participants for a pilot study designed to determine whether social

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Furini, Marco. "X as a Passive Sensor to Identify Opinion Leaders: A Novel Method for Balancing Visibility and Community Engagement." Sensors 24, no. 2 (2024): 610. http://dx.doi.org/10.3390/s24020610.

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The identification of opinion leaders is a matter of great significance for companies and authorities, as these individuals are able to shape the opinions and attitudes of entire societies. In this paper, we consider X (formerly Twitter) as a passive sensor to identify opinion leaders. Given the unreliability of the traditional follower count metric due to the presence of fake accounts and farm bots, our approach combines the measures of visibility and community engagement to identify these influential individuals. Through an experimental evaluation involving approximately 4 million tweets, we

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Gori, Elena, Alberto Romolini, Silvia Fissi, and Marco Contri. "Toward the Dissemination of Sustainability Issues through Social Media in the Higher Education Sector: Evidence from an Italian Case." Sustainability 12, no. 11 (2020): 4658. http://dx.doi.org/10.3390/su12114658.

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Nowadays, universities play a pivotal role in building a more sustainable society, promoting sustainable development by reducing the negative impacts of their activities. Accordingly, universities have been incorporating sustainability into the different dimension of their activities (i.e., campus operations, research, teaching, and community engagement). Against this backdrop, the active involvement of stakeholders is a critical element, and, in this regard, social media platforms are particularly well-suited tools thanks to their inherent dialogic features. While there are several studies on

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Sukma, Narongsak, and Adisorn Leelasantitham. "Factors Affecting Adoption of Online Community Water User Participation." Human Behavior and Emerging Technologies 2022 (May 18, 2022): 1–13. http://dx.doi.org/10.1155/2022/1732944.

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Social networks are the most extensively utilized online virtual communities. It is a technology platform that is currently used to interact with other members of any virtual online community, including preserving social ties. This study is aimed at determining the elements that influence the participation of water users in the online community. It suggests combining the commitment-trust theory with the technology acceptance model (TAM) to include stakeholders, social networks, and transparency about content and user perceptions to better understand the elements that influence the online commu

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Irga, Peter J., Laura Dominici, and Fraser R. Torpy. "The mycological social network a way forward for conservation of fungal biodiversity." Environmental Conservation 47, no. 4 (2020): 243–50. http://dx.doi.org/10.1017/s0376892920000363.

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SummaryBecause knowledge of fungal diversity is very incomplete, it is possible that anthropogenic impacts are driving species to extinction before they have been discovered. Fungal inventories are still incomplete and do not reflect the complete diversity of this large taxon. Whilst molecular advancements are leading to an increased rate of species discovery, there is still much to be done to understand the diversity of fungi, identify rare species and establish conservation goals. Citizen science via social media could play an increasingly important role in mycological research, and its cont

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Ganesh, Manoj Kumar, and Bangaru Venugopal. "Challenges, Practice and Impact of Corporate Social Responsibility on Sustainable Development of Environment and Society." Revista de Gestão Social e Ambiental 18, no. 1 (2024): e4885. http://dx.doi.org/10.24857/rgsa.v18n1-067.

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Objective: This research aims to identify the Corporate Social Responsibility challenges and their effects on business, the environment, and society.  Methods: Exploratory research is employed in this work using primarysecondary data from journals, magazines, articles, and media reports.  Result: The survey indicated that many CSRs struggle with transparency, inequity, consensus, financial resources, community engagement, strategic planning, and bias in their policies, practices, and cultures. Public awareness of corporations and a network of activities were very limite

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Zagidullina, Marina V., and Aleksander K. Kiklewicz. "Some aspects of the Russian language democratization in modern media." Russian Language Studies 19, no. 4 (2021): 401–18. http://dx.doi.org/10.22363/2618-8163-2021-19-4-401-418.

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The article is of an overview and theoretical nature, and its subject is the active processes in the language of modern Russian mass media, caused by the democratization of society, especially in connection with the restructuring of the state and political system that took place in the countries of Eastern Europe in the 1990s. Based on scientific publications, as well as on empirical material (modern journalistic text), the authors systematize socio-cultural processes (within the framework of the general trend towards democratization) that have influenced and continue to influence the language

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Kovalova, Oleksandra. "The Potential of YouTube for Promoting Reading among Adolescents: A Case Study." Current Issues of Mass Communication, no. 37 (2025): 52–65. https://doi.org/10.17721/cimc.2025.37.52-65.

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This article presents the results of a media monitoring study of the BookTube community content on the YouTube platform. The research also includes the development of recommendations for stakeholders. Method. The media monitoring of the Ukrainian BookTube was conducted using the social media and online media monitoring and analytics platform powered by artificial intelligence, YouScan. The monitoring period spans from September 2022 to August 2023. In total, 7,866 posts were analyzed, from which 10 cases with the highest engagement levels (likes, comments, reposts, views) during the monitoring

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Mann, Manveer, Sang-Eun Byun, and Whitney Ginder. "B Corps’ Social Media Communications during the COVID-19 Pandemic: Through the Lens of the Triple Bottom Line." Sustainability 13, no. 17 (2021): 9634. http://dx.doi.org/10.3390/su13179634.

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The COVID-19 pandemic and rising demand for transparency has heightened the importance of sustainability communications on social media to generate deeper stakeholder engagement. Although B Corporations (B Corps), businesses committed to the triple bottom line (TBL), could serve as a catalyst for sustainable development, little is known about how they communicate on social media during a crisis. Therefore, we examined social media communications of B Corps to (1) identify salient topics and themes, (2) analyze how these themes align with the TBL, and (3) evaluate social media performance again

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Stevens, Madeleine, and Terri McGarry. "Caught in a net: Opportunities and Challenges of a Netnographic Study." European Conference on Research Methodology for Business and Management Studies 21, no. 1 (2022): 171–78. http://dx.doi.org/10.34190/ecrm.21.1.199.

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This paper reports on the opportunities and challenges associated with the use of the qualitative methodology of netnography, an interpretative method which represents a written description of fieldwork emerging from on-line or computer mediated data. Specifically, a humanist netnography which focussed on answering research questions connected with deep social values with the aim to influence social change within the context of business and management research was applied. Over the course of 26 months, a total of 2033 comments from a bespoke, in-house social media monitoring tool were analysed

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MS, Mahrinasari, Ikke Nurjannah, Dian Rohaeni, Irvan Eduardo Purba, M. Zakia Ahada F., and Nadhiya Nurazmi. "Optimalisasi Digital Marketing untuk Pengembangan Bisnis UKMK Mandala Wahyu Coffee Shop." J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) 8, no. 1 (2024): 211. http://dx.doi.org/10.30734/j-abdipamas.v8i1.4016.

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This research addresses the high coffee consumption in Indonesia and intense competition in the coffee industry in Bandar Lampung. Despite significant potential in digital marketing, only 8% of Micro, Small, and Medium Enterprises (UMKM) practitioners utilize it. Therefore, the community service activity from the University of Lampung aims to support coffee UMKM in Bandar Lampung in adopting digital marketing strategies to enhance sales and compete in the Society 5.0 era. The activity method focuses on sharing knowledge and socializing digital marketing. The situational analysis phase involves

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HOWE, CAROLINE, RUSLAN MEDZHIDOV, and E. J. MILNER-GULLAND. "Evaluating the relative effectiveness of alternative conservation interventions in influencing stated behavioural intentions: the saiga antelope in Kalmykia (Russia)." Environmental Conservation 38, no. 1 (2011): 37–44. http://dx.doi.org/10.1017/s0376892910000858.

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SUMMARYEvaluating the relative effectiveness of different conservation interventions is difficult and rarely undertaken. Conservation of the critically endangered saiga antelope in the Republic of Kalmykia (Russia) provides a unique experimental set-up that was used to disentangle this issue. This study uses the amount pledged for conservation, adapted from contingent valuation methods, as a measure of behavioural intention to contribute to saiga conservation, to evaluate conservation effectiveness. Semi-structured interviews were undertaken with 250 individuals in eight villages exposed to tr

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Chenery, Emily S., Maud Henaff, Kristenn Magnusson, N. Jane Harms, Nicholas E. Mandrak, and Péter K. Molnár. "Improving Widescale Monitoring of Ectoparasite Presence in Northern Canadian Wildlife with the Aid of Citizen Science." Insects 13, no. 4 (2022): 380. http://dx.doi.org/10.3390/insects13040380.

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Sampling hides from harvested animals is commonly used for passive monitoring of ectoparasites on wildlife hosts, but often relies heavily on community engagement to obtain spatially and temporally consistent samples. Surveillance of winter ticks (Dermacentor albipictus) on moose (Alces alces) and caribou (Rangifer tarandus caribou) hosts in Yukon, Canada, has relied in part on voluntary submission of hides by hunters since 2011, but few samples were submitted. To enhance sampling efforts on underrepresented moose and caribou hosts, we implemented a three-year citizen science program, the Yuko

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Grover, Ted, and Gloria Mark. "Detecting Potential Warning Behaviors of Ideological Radicalization in an Alt-Right Subreddit." Proceedings of the International AAAI Conference on Web and Social Media 13 (July 6, 2019): 193–204. http://dx.doi.org/10.1609/icwsm.v13i01.3221.

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Over the past few years, new ideological movements like the Alt-Right have captured the attention and concern of both mainstream media, policy makers, and scholars alike. Today, the methods by which right-wing extremists are radicalized are increasingly taking place within social media platforms and online communities. However, no research has yet investigated methods for proactively detecting online communities that may be displaying overall warning signs of mass ongoing ideological and political radicalization. In our work, we use a variety of text analysis methods to investigate the behavio

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Imam, Ayman, and Eradah O. Hamad. "Tweets of Transformation: Investigating Tactical Urbanism and Social Interactions in Jeddah’s Colorful Corniche Initiative." Sustainability 15, no. 18 (2023): 13704. http://dx.doi.org/10.3390/su151813704.

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This qualitative study aims to explore the applicability of Twitter as a valuable data source for research on public spaces, with a particular focus on public spaces within the context of Saudi Arabia. The study’s primary objective is to demonstrate Twitter’s efficiency in providing data that would otherwise require substantial time and resources using conventional research methods. Additionally, the study aims to highlight Twitter’s role in monitoring the progress and success of a local urban project. Furthermore, it examines how individuals utilize Twitter to share their experiences and inte

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Ibrahim, Ali, Ahmad Fali Oklilas, and Hardini Novianti. "Design and Implementation of a Social CRM-Based Website Framework for Enhanced Information Services." Jurnal Teknik Informatika (Jutif) 6, no. 2 (2025): 1041–56. https://doi.org/10.52436/1.jutif.2025.6.2.4660.

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The development of website technology has encouraged digital transformation in various sectors, especially in the provision of information services. The website not only acts as a medium for delivering information, but also as a means of interaction between service providers and users. However, there are still many institutions that have not optimized the potential of the website to the fullest to build sustainable relationships with users. The result of this research is the design of a Social CRM-Based Website Framework for Enhanced Information Services. The Social CRM model enables two-way i

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Baba-Nalikant, Mayawi, Sharifah Mashita Syed-Mohamad, Mohd Heikal Husin, Nor Athiyah Abdullah, Mohamad Saifudin Mohamad Saleh, and Asyirah Abdul Rahim. "A Zero-Waste Campus Framework: Perceptions and Practices of University Campus Community in Malaysia." Recycling 8, no. 1 (2023): 21. http://dx.doi.org/10.3390/recycling8010021.

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This paper will explore the university campus community’s perspective towards the realization of a zero-waste campus. A qualitative approach is employed to identify the factors influencing the campus community’s awareness and participation in solid waste management (SWM). Perceptions, attitudes, beliefs, opinions, and ideas of Universiti Sains Malaysia (USM) campus community members are explored in focus group discussions (FGD) to determine the main factors influencing their zero-waste pro-environmental behaviour (PEB). The in-depth interview (IDI) is used to learn more about the university ca

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