Academic literature on the topic 'Company-cause fit'
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Journal articles on the topic "Company-cause fit"
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Gupta, Shruti, and Julie Pirsch. "The company‐cause‐customer fit decision in cause‐related marketing." Journal of Consumer Marketing 23, no. 6 (October 2006): 314–26. http://dx.doi.org/10.1108/07363760610701850.
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Pangan, Ronnie, and Jaehak Shim. "CAUSE-RELATED MARKETING AND CAUSE SPONSORSHIP’S COMPANY-CAUSE FIT AND eWOM: SPREADING CSR ON FACEBOOK." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 8 (June 15, 2021): 22–40. http://dx.doi.org/10.35631/aijbes.38002.
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Businesses should utilize Corporate Social Responsibility (CSR) marketing communications to show genuine support for stakeholders affected by the Covid19 pandemic. This study focuses on two forms of CSR marketing communications: cause-related marketing (CRM) and cause sponsorship (CS). This research would look into how CRM and CS’s company cause fit will affect eWOM (electronic word-of-mouth), a type of consumer response. A survey-based within-subjects trial of CRM and CS x 2 company-cause fit will be conducted on active Facebook users aged 18 to 64 years old. Ten (10) pre-selected firms from the Philippines' Top 30 Businesses were selected. These companies posted both CRM and CS Facebook messages. The CRM posts will be shown to half of the sample size (N=272), while the CS posts will be shown to the other half (N=272) and graded via a questionnaire. The research concluded that there were positive relationships between CRM and CS’s company-cause fit and eWOM. Between the two, CRM had a greater effect on eWOM as compared to CS. This was also evident in the models. The higher the company-cause fit, the higher the eWOM response. The suggestion to companies was to concentrate on CRM FB posts with the high company-cause fit so that the occurrence of eWOM would be higher especially during periods of crisis like the Covid19 pandemic. For future researchers, other forms of CSR marketing communications and consumer responses may be studied to further increase the effectiveness of Facebook CSR posts.
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Zhang, Anran, Alex Scodellaro, Bo Pang, Hui-Yi Lo, and Zhengliang Xu. "Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation." Sustainability 12, no. 20 (October 10, 2020): 8338. http://dx.doi.org/10.3390/su12208338.
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In cause-related marketing (CRM) programs, the fit between the cause and brand is an important factor influencing consumer perceptions and behavior. However, the literature demonstrates that there is disagreement regarding the effect of cause–brand fit on consumer responses with varying corporate reputation. This study aims to examine the influence of cause–brand fit on consumer attitudes, attributed company motives, and the moderating role of corporate reputation. With a two (fit: high/low) by three (reputation: low/medium/high) experimental study, we reveal that consumers hold positive attitudes toward companies that engage in CRM campaigns. The effect of cause–brand fit on consumer-attributed company motives is moderated by corporate reputation. For low-reputation companies, a high cause–brand fit CRM campaign resulted in consumers attributing more negative motives to companies than low-fit campaigns. The opposite was true for medium-reputation companies. Meanwhile, high-reputation companies with a high cause–brand fit elicit greater value-driven attributed motives from consumers than other motives. Recommendations for implementing CRM programs and for future research are discussed.
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Lu, Tim, Xia Wei, and Kungchi Li. "Consumer responses to corporate social responsibility programs." Nankai Business Review International 6, no. 4 (November 2, 2015): 364–80. http://dx.doi.org/10.1108/nbri-03-2014-0021.
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Purpose – The paper aims to establish a causal relationship model that helps to realize how consumer involvement with the cause moderates the effect of company-cause fit on consumers’ corporate associations, and how their corporate associations regarding a company’s social responsibility programs influence their satisfaction with the company and the company’s corporate image, in the backdrop that the use of corporate social responsibility initiatives to affect consumers’ preference has become a common strategy. Design/methodology/approach – In the main study, the authors conducted a between-subjects factorial design to test the research model. A total of 400 questionnaires were distributed, and a valid sample of 389 participants was obtained. Findings – The results show that high-fit programs have a positive influence on the perceived corporate ability (CA) and corporate social responsibility (CSR) associations. CA associations directly influence corporate image and consumer satisfaction, while CSR associations indirectly impact consumer satisfaction through corporate image. Furthermore, consumers’ involvement with the cause increases the relationship between company-cause fit and CA associations. Originality/value – These conclusions have important implications for a better understanding of consumer evaluation of CSR initiatives. Theoretically, this research increases understanding of the interaction effects of perceived company-cause fit and consumer involvement with the cause on consumer evaluation of a company engaged in CSR, and a richer insight into the role of CA and CSR associations in consumer evaluations of companies engaged in CSR campaigns. Managerially, this research shows how managers can choose CSR programs causes that are most likely to promote favorable customer CA and CSR associations, thereby improving the company’s corporate image and customer satisfaction.
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Schmeltz, Line. "Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communication." Public Relations Inquiry 6, no. 1 (January 2017): 47–72. http://dx.doi.org/10.1177/2046147x16666731.
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Companies experience increasing legal and societal pressure to communicate about their corporate social responsibility (CSR) engagements from a number of different publics. One very important group is that of young consumers who are predicted to be the most important and influential consumer group in the near future. From a value-theoretical base, this article empirically explores the role and applicability of ‘fit’ in strategic CSR communication targeted at young consumers. Point of departure is taken in the well-known strategic fit (a logical link between a company’s CSR commitment and its core values) and is further developed by introducing two additional fits, the CSR-Consumer fit and the CSR-Consumer-Company fit (Triple Fit). Through a sequential design, the three fits are empirically tested and their potential for meeting young consumers’ expectations for corporate CSR messaging is discussed.
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Doo, Jeong－Wan. "The Effects of Cause－Related Marketing: Moderating Roles of Product Types, Price Discount and Company－Cause Fit." Korea Association of Business Education 32, no. 5 (October 30, 2017): 99–123. http://dx.doi.org/10.23839/kabe.2017.32.5.99.
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Lee, Sun Young, and Sungwon Chung. "Effects of emotional visuals and company–cause fit on memory of CSR information." Public Relations Review 44, no. 3 (September 2018): 353–62. http://dx.doi.org/10.1016/j.pubrev.2018.02.001.
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Cordes, Regina V. Frey, Meike Eilert, Denise Demisch, and Tomás Bayón. "Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data." Journal of Marketing Behavior 4, no. 2-4 (2020): 239–48. http://dx.doi.org/10.1561/107.00000068.
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Zasuwa, Grzegorz. "The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review." Sustainability 9, no. 6 (June 13, 2017): 1016. http://dx.doi.org/10.3390/su9061016.
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Pangan, Ronnie, and Jaehak Shim. "PROPOSED MODELS FOR CSR MARKETING COMMUNICATIONS ON FACEBOOK BASED ON COMPANY-CAUSE FIT AND CONSUMER RESPONSES." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 8 (June 15, 2021): 98–118. http://dx.doi.org/10.35631/aijbes.38007.
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Businesses should use Corporate Social Responsibility (CSR) marketing communications to show genuine support for stakeholders affected by the Covid19 pandemic. Two forms of CSR marketing communications were focused on: cause-related marketing (CRM) and cause sponsorship (CS). This research looked into how CRM and CS impact customer responses to: a) like/join the company's Facebook page, b) exchange CSR activities through eWOM (electronic word-of-mouth), and c) intention to buy the company's products and services (purchase intention). The company-cause fit was the dependent variable that was tested against the three responses. A survey-based within-subjects experiment of CRM and CS x 2 (good fit / bad fit) was conducted on active Facebook users aged 18 to 64 years old. Ten (10) pre-selected firms from the Philippines' Top 30 Businesses were listed, These companies released both CRM and CS Facebook posts. The CRM posts were shown to half of the sample size (n=136), while the CS posts were shown to the other half (n=136) and rated by a questionnaire. This research suggested models based on regression analysis and modeling that would advise companies how to better conduct CRM and CS online operations in order to maximize investments, especially during periods of crisis like the Covid19 pandemic.
Dissertations / Theses on the topic "Company-cause fit"
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Pires, Pedro Filipe Silva. "Good match: consumer perception of company-cause fit in corporate social initiatives of psi-20 corporate brands." Master's thesis, 2010. http://hdl.handle.net/10071/3613.
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Esta investigação enquadra-se no âmbito da Responsabilidade Social Corporativa com o tema
do Alinhamento entre Empresa e Causa das empresas do PSI-20 nas iniciativas sociais
corporativas. Assim, caracterizou-se esse alinhamento e analisaram-se os factores que o
influenciam.
Para responder aos objectivos de investigação realizou-se um inquérito por questionário
assente numa amostra por conveniência de 283 consumidores Portugueses, entre os 18 e os 64
anos, residentes na Grande Lisboa e no Grande Porto.
Os resultados demonstram que o Tipo de Causa é factor influenciador do alinhamento entre
Empresa e Causa e factor influenciador do alinhamento entre Sector e Empresa. Nas
características do Consumidor (Cliente, Geração Millennial e Género), os resultados dos
testes de hipótese não comprovaram a relação com o Alinhamento entre Empresa e Causa ou
com o Alinhamento entre Sector e Causa em qualquer uma delas. Foram parcialmente
comprovadas a correlação positiva entre o Alinhamento entre Sector e Causa e o Alinhamento
entre Empresa e Causa, a relação entre a Identificação do Consumidor com a Causa e o
Alinhamento entre Empresa e Causa e a relação entre a Identificação do Consumidor com a
Causa e o Alinhamento entre Sector e Causa. Finalmente, não se comprovou a correlação
positiva entre o Alinhamento entre Causa e Empresa e a Reputação da Empresa via RSE.
Conclui-se que o Tipo de Causa é importante na tomada de decisão sobre iniciativas sociais
corporativas e que deve ser seleccionado em função do Alinhamento entre Empresa e Causa.This study fits in the extent of Corporate Social Responsibility, and it is about Company- Cause Fit of social corporate initiatives of 10 PSI-20 companies. In order to better understand the construct of Company-Cause Fit, a full description of the concept (10 causes pre-determined and 10 companies) was made and the factors influencing that alignment were analyzed (Company, Cause and Consumer characteristics). In order to achieve the investigation goals a structured questionnaire was delivered through a sample of 283 Portuguese consumers living in Lisbon and Porto with ages between 18 and 64 years old. Concerning the Cause’s characteristics, the results demonstrate that the Cause’s Type is an influencer of Company-Cause fit and an influencer of Sector Cause fit. In spite of that, when consider the Consumer characteristics (Client, Millennial Generation and Gender) the tests do not prove the relation with Company-cause fit. On the other hand, partial proof was achieved concerning the correlation between Company-cause fit and Sector-cause fit, between Cause relevance to the Consumer and Company-cause fit and between Cause relevance to the Consumer and Sector cause fit. Lastly, the positive correlation between Company-cause fit and Company Reputation through Corporate Social Responsibility was not confirmed. This investigation concludes that the decision of which Type of cause to choose is an important one when a Company develops corporate social initiatives and that it should be oriented to manage Company-cause fit (an exploratory decision making support instrument is proposed – the Good Match analysis).
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Muchnová, Markéta. "Adidas originals red: evelopment of a cause-related marketing plan." Master's thesis, 2014. http://hdl.handle.net/10071/10293.
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JEL classification system: M14 Corporate Culture; Social Responsibility; M31 MarketingIn recent times, Corporate social responsibility (CSR) had gained a lot of importance. Companies should act responsibly in the environment they operate as well to the society for their activities. Cause-related marketing (CRM) is one of the CSR initiatives, where company partners with non-profit organization and results in strengthening of the corporate image and other benefits for all the parties involved. In this thesis is elaborated a CRM proposal for collaboration of adidas originals, a sub-brand of Adidas AG and (PRODUCT)RED, organization fighting Aids in Africa. The collaboration is applied on the new adidas originals sneaker concept ZX Flux, with the objective to support the ZX Flux with an eye catching campaign during the middle season period after its launch and most importantly, to connect adidas originals with “doing good”. The actual proposal of the collaboration is developed as a marketing plan, with the focus on the actual product. Applying a CRM campaign comes along with issues that must be considered. These issues, arising from the literature overview, are processed within the thesis in order to develop a partnership which would satisfy all parties involved, adidas originals, (RED) and potential customers.
Nos últimos anos, a Responsabilidade Social Corporativa (CSR) ganhou importância. As empresas devem agir de forma responsável no meio onde atuam, bem como nas atividades da sociedade. O Marketing Relacionado a Causas (CRM) é uma das iniciativas da CSR, onde a empresa se associa a organizações sem fins-lucrativos com o intuito de fortalecer a sua imagem e obter diversos benefícios para as diferentes partes envolvidas. Na presente tese é desenvolvida uma proposta de Marketing CRM direcionada à parceria entre a adidas Originals, uma submarca da Adidas AG, e a (PRODUCT)RED - organização que luta contra a SIDA em África. Esta parceria será aplicada ao modelo ZX Flux das novas sapatilhas Adidas Originals, com o intuito de apoiar as ZX Flux através de uma campanha atraente durante o período de meia estação, após o seu lançamento, e, principalmente, associar a adidas Originals ao “fazer o bem”. A atual proposta da parceria é desenvolvida através de um plano de marketing para o produto acima descrito. A execução de uma campanha de Marketing CRM suscita questões que devem ser consideradas, por exemplo: a escolha de um parceiro ou empresa – adaptação à causa. Estas questões, provenientes da Revisão de Literatura, são estudadas ao longo da tese com o objetivo de criar uma potencial parceria que satisfaça as partes envolvidas, adidas Originals, (RED) e possíveis clientes.
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Lee, Hong-Long, and 李宏隆. "The Impact of Cause-Related Marketing Activity on Consumer''s Identity: The Moderating Effect of Fit between Company and Non-Profit Organization." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/42761448027842993145.
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博士國立雲林科技大學
管理研究所博士班
99
Cause Related Marketing, or CRM, originated with American Express in 1981 in San Diego with a donation campaign, which raised money for artistic sponsorship. Enormous popularity of the campaign has so powerful effects that this form of marketing attracts attentions from both academics and industries. Previous studies mainly discuss the effects of CRM on firm’s performance. However, there is little research exploring the effects of resource allocation on consumers. Thus, this study attempts to figure out how different allocation of resources has different effects on consumer’s identity when they participate in CRM campaigns. Additionally, since communication is inevitable when companies spread CRM messages to influence their customers, a large body of the prior research discusses how the content of communicated messages influences consumers; however, there is a scant amount of studies investigating how the channel of messages communicated affect consumer identification. Thus, the current research investigates the influences of different channel of CRM communication on consumer identity. The final emphatic points of the research lies on fit between companies and non-profit organization (NPO), interfering effects of fit on companies and, effects of resources allocation on consumer identity under the condition of companies conducting CRM via sponsoring charities, and the moderating effects of the fit between companies and NPO on consumers when companies promote CRM via different channels. Accordingly, the current study discusses the interfering effects under different situations of fit. This research devises 4 kinds of 2×2 factorial experiments to test consumer identification under specific conditions. The results of the current study show that different allocation of resources and different promotion channels will affect consumer identity respectively. The fit between companies and NPO will moderately interfere in a) the relationship between the form of resources allocation and consumer identity when companies conduct CRM via sponsoring charities, and b) the relationship between promotion channels and consumer identity when companies conduct CRM via sponsoring charities. The fit between companies and NPO will moderately interfere in the relationship between promotion channels and consumer identity when companies conduct CRM promotions. The results also demonstrate that to win high level of consumer identification, companies are advised to be aware of their allocation of resources, to discretely deal with the promotion channels, and to carefully select the NPO co-organizing the charitable campaigns when they are engaging in CRM activities.
Book chapters on the topic "Company-cause fit"
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Bethke, Craig M. "Waste Injection Wells." In Geochemical Reaction Modeling. Oxford University Press, 1996. http://dx.doi.org/10.1093/oso/9780195094756.003.0025.
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Increasingly since the 1930s, various industries around the world that generate large volumes of liquid byproducts have disposed of their wastes by injecting them into the subsurface of sedimentary basins. In the United States, according to a 1985 survey by Brower et al. (1989), 411 “Class I” wells were licensed to inject hazardous and nonhazardous waste into deep strata, and 48 more were proposed or under construction. Legal restrictions on the practice vary geographically, as does the suitability of geologic conditions. Nonetheless, the practice of deep-well injection had increased over time, partly in response to environmental laws that emphasize protection of surface water and shallow groundwater. More restrictive regulations introduced in the late 1980s and 1990s have begun to cause a decrease in the number of operating Class I wells. Some injected wastes are persistent health hazards that need to be isolated from the biosphere indefinitely. For this reason, and because of the environmental and operational problems posed by loss of permeability or formation caving, well operators seek to avoid deterioration of the formation accepting the wastes and its confining layers. When wastes are injected, they are commonly far from chemical equilibrium with the minerals in the formation and, therefore, can be expected to react extensively with them (Boulding, 1990). The potential for subsurface damage by chemical reaction, nonetheless, has seldom been considered in the design of injection wells. According to Brower et al. (1989; Fig. 21.1), nine wells at seven industrial sites throughout the state of Illinois were in use in the late 1980s for injecting industrial wastes into deeply buried formations; these wells accepted about 300 million gallons of liquid wastes per year. In this chapter, we look at difficulties stemming from reaction between waste water and rocks of the host formation at several of these wells and consider how geochemical modeling might be used to help predict deterioration and prevent blowouts. Velsicol Chemical Corporation maintained two injection wells at its plant near Marshall, Illinois, to dispose of caustic wastes from pesticide production, as well as contaminated surface runoff. In September 1965, the company began to inject the wastes into Devonian dolomites of the Grand Tower Formation at a depth of about 2600 feet.
Conference papers on the topic "Company-cause fit"
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Anderson, Keith, Ian MacLeod, and Brian O’Keeffe. "In-Service Repair of Flexible Riser Damage Experience With the North Sea Galley Field." In ASME 2007 26th International Conference on Offshore Mechanics and Arctic Engineering. ASMEDC, 2007. http://dx.doi.org/10.1115/omae2007-29382.
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Routine GVI of the Galley riser system indicated potential damage to the Gas Export riser. This was observed as a steady stream of gas bubbles emanating from within an inverted bellmouth used to constrain riser motion at the Floating Production Facility (FPF) pontoon level. The vented gas volume was consistent with permeated gas rates from the annulus, an indicator of damage to the external sheath of the riser. The inverted bellmouth negated inspection of the riser within, hence the cause of the damage could not be ascertained. To determine the condition of the structure the riser was isolated and raised to allow inspection of the damaged section. This inspection found structural damage to the outer layers of the flexible pipe including corrosion damage of the outer tensile armour wires reducing the structural capacity of the riser. The extent of damage instigated a multi-company, multi-disciplinary team investigation and implementation of unique remedial measures to ensure fit for purpose operations for the remainder of field life. Implementation of the permanent remedial works was performed and successfully completed with reintroduction of the risers to permanent service in January 2006. This paper describes in detail the novel and unique techniques used to repair and re-commission the damaged riser.
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Doynov, Krassimir, Evyatar Belson, Hengliang Yuan, Rune Haakonsen, Ying Li, and John Duggan. "Root Cause Analysis of Bend Stiffener Failure During Umbilical Full-Scale Fatigue Testing." In ASME 2016 35th International Conference on Ocean, Offshore and Arctic Engineering. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/omae2016-54063.
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Dynamic bend stiffeners are widely used to prevent overbending and achieve the desired fatigue life of umbilicals and flexible pipes by transferring bending moments locally to support structures on floaters. Full-scale fatigue testing of umbilical and bend stiffener assemblies has been historically used to verify umbilicals’ fatigue performance in test lab conditions. Fatigue tests on steel tube umbilicals are usually conducted by testing the critical steel tube component to failure as detected by pressure drop and leakage. During a full-scale fatigue verification test conducted while executing a deep-water project in the Gulf of Mexico a bend stiffener has failed prior to failing the critical umbilical steel tube. This test failure, which is the first one encountered on projects stewarded by ExxonMobil Development Company (EMDC), manifested itself as inner and outer polyurethane (PU) cracks extending between 3 and 9 o’clock along the bend stiffener circumference at two different locations. A root cause analysis has been performed on the test failure based on the findings of the bend stiffener and umbilical dissections and temperature measurements. Two possible failure scenarios were constructed and investigated via finite element analyses (FEA), component adhesion tests, and thorough re-verification of manufacturing process and procedures. The FEA was instrumental in confirming adequate bend stiffener strength, and the likely failure scenario of PU fatigue failure due to overheating caused by high test-strain levels required to accelerate decades long operational loading into 3-month test loading. The FEA has been performed to bound the temperature distribution inside the bend stiffener based on loading conditions and temperature measurements taken during the test. Sequential structural-thermal analysis approach has been adopted by using quasi-static and steady state analyses. Equivalent strain distribution under fatigue loading was obtained through nonlinear structural analysis, and imported as heat source input in the PU material and the thermal model. Linear relationship between the strain rate and the heat generation rate has been used. The hysteretic heat generation model and heat transfer boundary conditions were calibrated by matching temperature results to thermocouple readings positioned at various locations on both the bend stiffener and umbilical during testing. The resulting temperature distributions showed the temperature at the inner crack had exceeded the temperature limit established via PU dogbone fatigue tests. Manufacturing process and procedures have been re-verified by conducting adhesion tests, quality checks and recoating of steel work. The root cause analysis has concluded that the bend stiffener design is fit for service. Three main development opportunities are suggested for industry’s consideration to cover thermal design for operation and flex testing of bend stiffeners with umbilicals or flexible risers: a) testing methodology to establish PU heat generation with strain rate relationships, b) methodology and tools for coupled thermo-mechanical FEA, and c) non-destructive test methods for detection of coating and PU disbondments of finished products, and temperature measurement and profiling that can be used for FEA methodology and tool validation.
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Palmer-Jones, Roland, Phil Hopkins, Popi Nafis, and Gordon Wintle. "Smart PIG “Fingerprint” Inspections Can Lead to Fitness for Purpose Assessments and Contractual Disputes." In 2002 4th International Pipeline Conference. ASMEDC, 2002. http://dx.doi.org/10.1115/ipc2002-27119.
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A recent ‘fingerprint’ smart pigging inspection recorded over 40,000 metal loss (corrosion) features in a 57km 42” diameter, dry gas pipeline supplying a major LNG facility in Indonesia. The pipeline had been in operation for less than 6 months. Assessment of these results by the inspection company identified 10 sections of pipe that required repair according to ASME B31.G, indicating that the pipeline was not ‘fit for purpose’. The pipeline operator immediately cut out these 10 sections to ensure the continued safe operation of the new pipeline. A detailed pipeline corrosion study subsequently identified the features as corrosion that had occurred during transport and storage of the line pipe. In addition, the corrosion was found to be less severe than initially thought and the same work assessed the remaining defects and, calculations using DNV Guideline RP F101, showed that the features were all acceptable. It was concluded that the high sensitivity of the smart pigging tool, combined with the failure to identify the cause of the features and the simple initial feature assessment overestimated the significance of the corrosion defects. This demonstrates the need for good care and inspection of line pipe during transport storage and construction. It also highlights the need to conduct engineering assessments to determine the inspection philosophy and to quantify the ‘workmanship’ level of metal loss features acceptable on a fingerprint run, before the run takes place. Otherwise new pipelines containing ‘custom and practice’ defects could be the subject of lengthy and costly disputes between operator and constructor. This paper proposes a method for assessing baseline survey data that provides an acceptance level for pre-existing defects. This methodology will assist operators in assessing smart pigging data from new pipelines.
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AlDakhil, Abdulrahman D., Jarallah A. AlSudairy, and Iyad A. AlBuraiki. "Failure Analysis at Steam Condenser Fin Fan Cooler Tubes, Ras Tanura Refinery." In ASME 2012 Pressure Vessels and Piping Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/pvp2012-78013.
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A complete Process, Corrosion and Mechanical Engineering assessment was performed at a critical fin fan cooler condenser API 661 design located in Utilities Facilities of Ras Tanura Refinery, owned and operated by Saudi Aramco, the largest oil producer company of the world. The thorough analysis included a thermal engineering by computerized software, to determine heat exchanger efficiency and critical process parameters, a metallurgy microstructure analysis was performed in order to identify the root cause of tube recurrent rupture. The specimen extracted from the crack boundary was analyzed by chemical composition analysis, optical metallography and scanning electron microscopy analysis. The results demonstrate that subject tube cracking initiated on the internal surface, 60 psig steam/condensate side, and is a result of environmental stress corrosion cracking (SCC) induced by ammonia traces. Based on engineering analysis and a cost-effective-benefits study a decision was taken to change the tubes material from original Admiralty Brass to carbon steel SA-179, while the heat transfer area was modified by increasing the fins per unit length from 10fins/inch to 11fins/inch for both objectives, allow eliminating this recurrent failure and improving the air cooled heat exchanger duty by 1.5%.
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Boon, Ang Ghim, Chen Changqing, Ng Hui Peng, Neo Soh Ping, Magdeliza G, Indahwan Jony, and Lee Mern Tat. "Failure Analysis Methodology on Systematic Defect in N+ poly/NWELL Varactor in RF Analog_PLL due to Implanter Charging Issue." In ISTFA 2012. ASM International, 2012. http://dx.doi.org/10.31399/asm.cp.istfa2012p0370.
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Abstract In this paper, a zero yield case relating to a systematic defect in N+ poly/N-well varactor (voltage controlled capacitor) on the RF analog circuitry will be studied. The systematic problem solving process based on the application of a variety of FA techniques such as TIVA, AFP current Imaging and nano-probing, manual layout path tracing, FIB circuit edit, selective etching together with Fab investigation is used to understand the root cause as well as failure mechanism proposed. This process is particularly critical for a foundry company with restricted access to data on test condition setup to duplicate the exact failure as well as no layout tracing available at time of analysis. The systematic defect was due to gate oxide breakdown as a result of implanter charging. It serves as a good reference to other wafer Fabs encountering such an issue.
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Murakami, Tamotsu, Yosuke Kikuchi, and Youji Hiraoka. "Knowledge Management for Fault Tree Analysis Based on Quantity Dimension Indexing." In ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2008. http://dx.doi.org/10.1115/detc2008-49734.
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In this paper, the authors propose computerized support for fault tree analysis (FTA) based on a new design knowledge management approach called quantity dimension indexing. FTA is a method of analyzing and visualizing the causes of fault events by expanding a fault event hierarchically to its possible cause events and constructing a tree diagram representing the entire structure of the problem. When a designer finds or encounters a problem during a product design and development process, an effective way of ensuring the security and safety of the product is to identify all the possible causes of the problem by FTA and fix them. Although FTA is an effective method, it is not easy for a designer to construct a complete fault tree without any misunderstanding or oversight. A promising approach for supporting FTA is to utilize a computerized knowledge management method. Although many knowledge management techniques for literal expression have been developed, they are not necessarily suitable for managing the engineering design knowledge of physical phenomena. To solve this problem, the authors propose a new design knowledge management approach called quantity dimension indexing and computerized support for FTA such as the verification of consistency of a fault tree and fault tree construction advice. By analyzing fault tree examples based on actual design activities in a company, the possible feasibility and future promise of the proposed approach are indicated.