Journal articles on the topic 'Company-cause fit'
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Gupta, Shruti, and Julie Pirsch. "The company‐cause‐customer fit decision in cause‐related marketing." Journal of Consumer Marketing 23, no. 6 (October 2006): 314–26. http://dx.doi.org/10.1108/07363760610701850.
Full textPangan, Ronnie, and Jaehak Shim. "CAUSE-RELATED MARKETING AND CAUSE SPONSORSHIP’S COMPANY-CAUSE FIT AND eWOM: SPREADING CSR ON FACEBOOK." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 8 (June 15, 2021): 22–40. http://dx.doi.org/10.35631/aijbes.38002.
Full textZhang, Anran, Alex Scodellaro, Bo Pang, Hui-Yi Lo, and Zhengliang Xu. "Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation." Sustainability 12, no. 20 (October 10, 2020): 8338. http://dx.doi.org/10.3390/su12208338.
Full textLu, Tim, Xia Wei, and Kungchi Li. "Consumer responses to corporate social responsibility programs." Nankai Business Review International 6, no. 4 (November 2, 2015): 364–80. http://dx.doi.org/10.1108/nbri-03-2014-0021.
Full textSchmeltz, Line. "Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communication." Public Relations Inquiry 6, no. 1 (January 2017): 47–72. http://dx.doi.org/10.1177/2046147x16666731.
Full textDoo, Jeong-Wan. "The Effects of Cause-Related Marketing: Moderating Roles of Product Types, Price Discount and Company-Cause Fit." Korea Association of Business Education 32, no. 5 (October 30, 2017): 99–123. http://dx.doi.org/10.23839/kabe.2017.32.5.99.
Full textLee, Sun Young, and Sungwon Chung. "Effects of emotional visuals and company–cause fit on memory of CSR information." Public Relations Review 44, no. 3 (September 2018): 353–62. http://dx.doi.org/10.1016/j.pubrev.2018.02.001.
Full textCordes, Regina V. Frey, Meike Eilert, Denise Demisch, and Tomás Bayón. "Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data." Journal of Marketing Behavior 4, no. 2-4 (2020): 239–48. http://dx.doi.org/10.1561/107.00000068.
Full textZasuwa, Grzegorz. "The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review." Sustainability 9, no. 6 (June 13, 2017): 1016. http://dx.doi.org/10.3390/su9061016.
Full textPangan, Ronnie, and Jaehak Shim. "PROPOSED MODELS FOR CSR MARKETING COMMUNICATIONS ON FACEBOOK BASED ON COMPANY-CAUSE FIT AND CONSUMER RESPONSES." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 8 (June 15, 2021): 98–118. http://dx.doi.org/10.35631/aijbes.38007.
Full textMolinillo, Sebastian, Pere Mercadé-Melé, and Teresa De Noronha. "Cause-Related Marketing Influence on Consumer Loyalty in a Medium-Sized City." Sustainability 12, no. 9 (May 1, 2020): 3632. http://dx.doi.org/10.3390/su12093632.
Full textKim, Kihan, Yunjae Cheong, and Joon Soo Lim. "Choosing the right message for the right cause in social cause advertising: type of social cause message, perceived company–cause fit and the persuasiveness of communication." International Journal of Advertising 34, no. 3 (February 9, 2015): 473–94. http://dx.doi.org/10.1080/02650487.2015.1006081.
Full textColeman, Joshua T., and Michael C. Peasley. "Demonstrating a lack of brand/cause effects on point of sale donations." Management & Marketing 10, no. 3 (October 1, 2015): 226–43. http://dx.doi.org/10.1515/mmcks-2015-0016.
Full textKim, Yeonsoo, and Mary Ann Ferguson. "Are high-fit CSR programs always better? The effects of corporate reputation and CSR fit on stakeholder responses." Corporate Communications: An International Journal 24, no. 3 (August 5, 2019): 471–98. http://dx.doi.org/10.1108/ccij-05-2018-0061.
Full textNejati, Mehran. "Successful cause-related marketing." Strategic Direction 30, no. 8 (July 8, 2014): 35–37. http://dx.doi.org/10.1108/sd-11-2013-0091.
Full textKay-Tze Hong, Siew-Imm Ng, Raja Nerina Raja Yusof, and Shivee Ranjanee Kaliappan. "What Do Consumers Like to See in a Cause-Related Marketing Campaign Board?" International Journal of Business and Society 22, no. 1 (March 24, 2021): 346–64. http://dx.doi.org/10.33736/ijbs.3182.2021.
Full textChoi, Jihee, and Soobin Seo. "When a stigmatized brand is doing good." International Journal of Contemporary Hospitality Management 31, no. 9 (September 9, 2019): 3447–64. http://dx.doi.org/10.1108/ijchm-10-2018-0806.
Full textRognsoy, Tone M. "Using ERP Mashups to Improve Business Processes." Global Journal of Enterprise Information System 9, no. 3 (September 27, 2017): 1. http://dx.doi.org/10.18311/gjeis/2017/15646.
Full textShazly, Rana Essam, and Abeer A. Mahrous. "A Qualitative Study of Cause-Related Marketing Campaigns and Consumers’ Purchase Intention of On-Demand Ride Services in Egypt." World Journal of Business and Management 5, no. 1 (May 27, 2019): 26. http://dx.doi.org/10.5296/wjbm.v5i1.14842.
Full textAn, Dae-Chun, Chen Wang, and Pyo-Hoon Jeon. "A Comparative Analysis of CSR Authenticity between Proactive and Reactive CSR under Corporate Crisis: Moderating Roles of Company-cause Fit and the Firm’s Prior Reputation." Korea International Trade Research Institute 14, no. 1 (February 21, 2018): 585–602. http://dx.doi.org/10.16980/jitc.14.1.201802.585.
Full textBrown, Alan S. "Neat Little Packages." Mechanical Engineering 138, no. 02 (February 1, 2016): 30–35. http://dx.doi.org/10.1115/1.2016-feb-1.
Full textMercadé-Melé, Pere, Sebastian Molinillo, Antonio Fernández-Morales, and Lucia Porcu. "CSR ACTIVITIES AND CONSUMER LOYALTY: THE EFFECT OF THE TYPE OF PUBLICIZING MEDIUM." Journal of Business Economics and Management 19, no. 3 (November 13, 2018): 431–55. http://dx.doi.org/10.3846/jbem.2018.5203.
Full textSyam, Mahmud Iqbal, Cecep Hadiyan, and Tusmin Hardi. "Analisa Perbaikan Manajemen Perawatan Dengan Metode Reliability Centered Maintenance Bagian Cnc Wirecut di PT X." Jurnal Penelitian Teknik industri 1, no. 1 (May 20, 2021): 22–30. http://dx.doi.org/10.51999/jpti.v1i1.3.
Full textHyung-Wook Joo and 백영민. "How and under what condition does the company-cause fit improve customers’ attitudes? Focusing on the mediation effect of customers’ attributional style and the moderation effect of a company’s CSR reputation." Journal of Public Relations 20, no. 3 (August 2016): 1–32. http://dx.doi.org/10.15814/jpr.2016.20.3.1.
Full textNiranjan, T. T., and Samir K. Srivastava. "Managing Capacity at Sparsh Call Centre." Asian Case Research Journal 12, no. 01 (June 2008): 73–103. http://dx.doi.org/10.1142/s0218927508001084.
Full textLukman, Moh. "Perencanaan Peningkatan Kualitas Produk Raket dengan Metode Quality Function Deployment." Jurnal Teknik Industri 10, no. 1 (February 22, 2010): 44. http://dx.doi.org/10.22219/jtiumm.vol10.no1.44-51.
Full textHamzelo, M., A. Gharagozlou, S. Sadeghian, S. H. Baikpour, and A. Rajabi. "MODELLING OF CARBON MONOXIDE AIR POLLUTION IN LARG CITIES BY EVALUETION OF SPECTRAL LANDSAT8 IMAGES." ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XL-1-W5 (December 11, 2015): 281–85. http://dx.doi.org/10.5194/isprsarchives-xl-1-w5-281-2015.
Full textBerry, P., K. Burrows, R. Hall, A. Gater, H. Bradley, A. Ward, C. Tolley, P. Delong, and E. C. Hsia. "AB1332-HPR ASSESSING THE PATIENT EXPERIENCE OF LUPUS NEPHRITIS: DEVELOPMENT OF A CONCEPTUAL MODEL AND REVIEW OF EXISTING PATIENT-REPORTED OUTCOME (PRO) MEASURES." Annals of the Rheumatic Diseases 79, Suppl 1 (June 2020): 1954.1–1955. http://dx.doi.org/10.1136/annrheumdis-2020-eular.5634.
Full textWU, SIMON, SAMUEL WANG, MAURICIO F. BLOS, and H. M. WEE. "CAN THE BIG 3 OVERTAKE TOYOTA? — A STUDY BASED ON THE THEORY OF CONSTRAINTS." Journal of Advanced Manufacturing Systems 06, no. 02 (December 2007): 145–57. http://dx.doi.org/10.1142/s0219686707000966.
Full textKim Tran, Sang, and Le Ngoc Hoang Yen. "Viettire’s Dilemma: the expansion strategy in Myanmar." Emerald Emerging Markets Case Studies 8, no. 3 (September 20, 2018): 1–29. http://dx.doi.org/10.1108/eemcs-05-2017-0092.
Full textNatsvaladze, Marine. "THEORETICAL BASICS AND PRACTICAL ASPECTS OF BEHAVIORAL ECONOMICS." Globalization and Business 4, no. 8 (December 27, 2019): 68–73. http://dx.doi.org/10.35945/gb.2019.08.007.
Full textMikalef, Patrick, Adamantia Pateli, Ronald S. Batenburg, and Rogier van de Wetering. "Purchasing alignment under multiple contingencies: a configuration theory approach." Industrial Management & Data Systems 115, no. 4 (May 11, 2015): 625–45. http://dx.doi.org/10.1108/imds-10-2014-0298.
Full textAdineh, Amir Hossein, Zahra Narimani, and Suresh Chandra Satapathy. "Importance of data preprocessing in time series prediction using SARIMA: A case study." International Journal of Knowledge-based and Intelligent Engineering Systems 24, no. 4 (January 18, 2021): 331–42. http://dx.doi.org/10.3233/kes-200065.
Full textRifkin, Robert M., Faith E. Davies, Antonio Palumbo, Jeffrey Zonder, Saulius K. Girnius, Caitlin L. Costello, Saad Z. Usmani, et al. "Global, Prospective, Non-Interventional, Observational Study of Presentation, Treatment Patterns, and Outcomes in Multiple Myeloma Patients: The Insight-MM Study." Blood 128, no. 22 (December 2, 2016): 5681. http://dx.doi.org/10.1182/blood.v128.22.5681.5681.
Full textHakimi, Saeid, Seyed Mojib Zahraee, and Jafri Mohd Rohani. "Application of Six Sigma DMAIC methodology in plain yogurt production process." International Journal of Lean Six Sigma 9, no. 4 (October 8, 2018): 562–78. http://dx.doi.org/10.1108/ijlss-11-2016-0069.
Full textToninelli, Pier Angelo. "Between Agnelli and Mussolini: Ford's Unsuccessful Attempt to Penetrate the Italian Automobile Market in the Interwar Period." Enterprise & Society 10, no. 2 (June 2009): 335–75. http://dx.doi.org/10.1017/s146722270000803x.
Full textAtallah, Ehab L., Rodrigo Maegawa, Dominick Latremouille-Viau, Carmine Rossi, Annie Guerin, and Pallavi Patwardhan. "Real-World Treatment Patterns, Healthcare Resource Utilization and Associated Costs Among Patients with Chronic Myeloid Leukemia in Later Lines of Therapy." Blood 136, Supplement 1 (November 5, 2020): 8–9. http://dx.doi.org/10.1182/blood-2020-136074.
Full textSitlinger, Andrea, Dana P. Thompson, Michael A. Deal, Erwin Garcia, Tiffany Stewart, Eross Guadalupe, J. Brice Weinberg, David A. Bartlett, and Danielle M. Brander. "Exercise and Chronic Lymphocytic Leukemia (CLL) - Relationships Among Physical Activity, Fitness, & Inflammation, and Their Impacts on CLL Patients." Blood 132, Supplement 1 (November 29, 2018): 5540. http://dx.doi.org/10.1182/blood-2018-99-117736.
Full textGriffiths, Philip, Laura Grant, Nicola Bonner, Denise D'Alessio, Quentin A. Hill, Drew Provan, Waleed Ghanima, Nichola Cooper, and Ricardo Viana. "The Psychometric Properties of the ITP Life Quality Index Assessed in a Large Multinational "Real-World" Cohort of Immune Thrombocytopaenia Patients." Blood 134, Supplement_1 (November 13, 2019): 386. http://dx.doi.org/10.1182/blood-2019-125766.
Full textFisher, Allison, Veena Sangkhae, Nicolaos J. Palaskas, Tomas Ganz, and Elizabeta Nemeth. "Iron-Dependent Apoptosis Causes Embryotoxicity in Inflamed and Obese Pregnancy." Blood 136, Supplement 1 (November 5, 2020): 12. http://dx.doi.org/10.1182/blood-2020-141128.
Full textGhaswalla, Parinaz, Philippe Thompson-Leduc, Wendy Y. Cheng, Colin Kunzweiler, Min-Jung Wang, Michael Bogart, Brandon J. Patterson, et al. "24. Economic Burden of Herpes Zoster Among Individuals with Chronic Obstructive Pulmonary Disease: A Retrospective Cohort Study." Open Forum Infectious Diseases 7, Supplement_1 (October 1, 2020): S35—S36. http://dx.doi.org/10.1093/ofid/ofaa439.069.
Full textGantt, Soren, Caroline Quach, David E. Anderson, Francisco Diaz-Mitoma, and Joanne Langley. "LB18. An Enveloped Virus-like Particle (eVLP) Cytomegalovirus (CMV) Vaccine Is Immunogenic and Safe: Results of a First-in-Humans Study." Open Forum Infectious Diseases 5, suppl_1 (November 2018): S765. http://dx.doi.org/10.1093/ofid/ofy229.2192.
Full textХуршкайнен (Hurshkainen), Татьяна (Tat'yana) Владимировна (Vladimirovna), Владимир (Vladimir) Иванович (Ivanovich) Терентьев (Terentyev), Наталья (Natal'ya) Николаевна (Nikolaevna) Скрипова (Skripova), Наталья (Natal'ya) Николаевна (Nikolaevna) Никонова (Nikonova), and Алла (Alla) Альбертовна (Al'bertovna) Королева (Korolyova). "CHEMICAL COMPOSITION OF BY-PRODUCTS OF CONIFEROUS RAW MATERIALS PROCESSING." chemistry of plant raw material, no. 1 (March 6, 2019): 233–39. http://dx.doi.org/10.14258/jcprm.2019014264.
Full textGudmundsdottir, Brynja R., Petur I. Jonsson, and Pall T. Onundarson. "INR and Vitamin K Dependent Coagulation Factor Fluctuation during Warfarin Initiation and Stable Therapy in Patients Dosed with the Fiix-Prothrombin Time or the Quick Prothrombin Time. the Fiix Trial." Blood 124, no. 21 (December 6, 2014): 4278. http://dx.doi.org/10.1182/blood.v124.21.4278.4278.
Full textStein, Brady L., Kamal Patel, Robyn M. Scherber, Jingbo Yu, Dilan Paranagama, and Carole B. Miller. "Mortality and Causes of Death of Patients with Polycythemia Vera: Analysis of the Reveal Prospective, Observational Study." Blood 136, Supplement 1 (November 5, 2020): 36–37. http://dx.doi.org/10.1182/blood-2020-137144.
Full textLemieux, Christopher, Lori S. Muffly, Sally Arai, Andrew R. Rezvani, Surbhi Sidana, Laura J. Johnston, Wen-Kai Weng, et al. "Outcomes after Second Allogeneic Transplantation and Donor Lymphocyte Infusion for Relapse after a First Allogeneic Transplant." Blood 136, Supplement 1 (November 5, 2020): 22–23. http://dx.doi.org/10.1182/blood-2020-134250.
Full textAn, Ran, Yuncheng Man, Shamreen Iram, Erdem Kucukal, Muhammad Noman Hasan, Ambar Solis-Fuentes, Allison Bode, et al. "Computer Vision and Deep Learning Assisted Microchip Electrophoresis for Integrated Anemia and Sickle Cell Disease Screening." Blood 136, Supplement 1 (November 5, 2020): 46–47. http://dx.doi.org/10.1182/blood-2020-142548.
Full textHazan, Sabine, Andreas Papoutsis, and Jordan Daniels. "Clostridioides difficile Strains in the Gut by Next-Generation Shotgun Sequencing: Innocent Bystander or Villain?" Infection Control & Hospital Epidemiology 41, S1 (October 2020): s467—s468. http://dx.doi.org/10.1017/ice.2020.1142.
Full textBoddu, Prajwal Chaitanya, Hagop M. Kantarjian, Abdul Rashid Shah, Gautam Borthakur, Srdan Verstovsek, Guillermo Garcia-Manero, Naval Daver, et al. "Life after Ponatinib Failure: Outcomes of Chronic and Accelerated Phase CML Patients Who Discontinued Ponatinib in the Salvage Setting." Blood 128, no. 22 (December 2, 2016): 3073. http://dx.doi.org/10.1182/blood.v128.22.3073.3073.
Full textYellala, Amulya, Elizabeth R. Lyden, Heather Nutsch, Avyakta Kallam, Kai Fu, Timothy C. Greiner, Philip Bierman, et al. "Thirty-Five Year Follow-up Analysis of Follicular Lymphoma Patients Treated through the Nebraska Lymphoma Study Group: Prognostic Factor Analysis and Outcomes." Blood 136, Supplement 1 (November 5, 2020): 7–8. http://dx.doi.org/10.1182/blood-2020-142743.
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