Relevant bibliographies by topics / Company – corporate social responsibility – marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Company – corporate social responsibility – marketing'

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Published: 24 April 2022

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Journal articles on the topic "Company – corporate social responsibility – marketing"

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Curley, Christina B., and Nadia Abgrab Noormohamed. "Social Media Marketing Effects On Corporate Social Responsibility." Journal of Business & Economics Research (JBER) 12, no. 1 (December 31, 2013): 61. http://dx.doi.org/10.19030/jber.v12i1.8379.

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Todays customers are marketing representatives, product designers, intimate and privileged friends of the company, and de facto managers sitting in at a corporate retreat; they are major stakeholders who bring the concept of corporate social responsibility to the forefront. Since sustainability, connection with community and serving society are expectations consumers require from companies from which they buy, work, and invest; companies must continually look for innovative methods to communicate their alignment of socially responsible policies into their strategic plan. While such concepts are rooted in a collaborative mission, social media marketing is a natural platform for cultivating and instilling such corporate messages.
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Albus, Heidi, and Heejung Ro. "Corporate Social Responsibility." Journal of Hospitality & Tourism Research 41, no. 1 (July 27, 2016): 41–65. http://dx.doi.org/10.1177/1096348013515915.

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This research builds on the halo effect of corporate social responsibility (CSR) literature in marketing to provide insight into the positive effect of CSR in a service encounter. Using a company’s green practices as CSR, this research examines how customers’ perceptions of CSR might spill over into their evaluations of the company and behavioral intentions in a service recovery context. The results, from 418 participants of the scenario-based role-playing experiment, indicate that CSR and service recovery have a significant effect on customer satisfaction, trust, word-of-mouth recommendations, and repeat patronage intentions in a casual-dining restaurant setting. Also, an interaction effect suggests that the CSR effect is more pronounced in a positive service recovery compared to a negative service recovery. The findings of this research provide researchers and practitioners with a better understanding of CSR and the positive influence it has on customer responses in a service encounter.
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Kurniawati, Masmira, Sri Hartini, and Lilik Rudianto. "Corporate Social Responsibility: Analisis Variabel Anteseden dan Konsekuensi." Jurnal Manajemen dan Bisnis Indonesia 1, no. 2 (February 1, 2014): 214–28. http://dx.doi.org/10.31843/jmbi.v1i2.19.

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This study is exploratory in nature and tries to explain buying consumer behavior of environmental friendly product. Specifically, this study focuses on the antecedents and consequences of corporate social responsibility (CSR) strategy and its impact on marketing outcome using qualitative method. Information on identification of consumer’s buying decision process of green marketing products, types of CSR, and marketing outcomes based on customer’s perspectives are gathered through in-depth interview. Nine propositions in relation to the antecedents and consequences of corporate social responsibility strategy from customer perspectives proposed from this study are: (1) consumer perception of CSR activity objectives influences consumer evaluation on CSR activity; (2) consumer evaluation on CSR activity influences consumer buying decision; (3) CSR activity influences customer value; (4) CSR activity creates consumer skepticism toward company; (5) product-related CSR activity which directly impact on consumer will increase consumer attitude toward product; (6) CSR activity influences consumer perception on company’s and product’s image and increase company as well as brand reputation; (7) consumer judgment on CSR activity influences consumer loyalty; (8) consumer characteristics strengthen the impact of CSR toward consumer buying decision; (9) consumer culture of collectivism influences their attitude toward CSR activity and buying decision of environmental friendly product. Keywords: corporate social responsibility, green marketing, marketing outcome, qualitative method
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Kim, Yura, Taeyeon Kim, and Hye-Jeong Nam. "Marketing Investments and Corporate Social Responsibility." Sustainability 13, no. 9 (April 26, 2021): 4849. http://dx.doi.org/10.3390/su13094849.

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Although the short-term effects of marketing efforts that promote immediate consumer responses have been extensively investigated, the long-term impacts of marketing activities have received little attention. Marketing effects can be carried over time as consumers experience an emotional attachment to products and build trust and affection. In addition, a firm’s advertising spending not only improves customer awareness of the firm’s products and services but also serves to promote other company information, such as the firm’s corporate social responsibility (CSR), a long-term strategic commitment to improving the welfare of customers and society. This paper focuses on the long-term effects of marketing investments by examining the relation between advertising expenditures and a firm’s commitment to CSR, finding that firms with a higher advertising expenditure are more likely to have a higher CSR performance. The findings of this study demonstrate that marketing investments are related to a firm’s long-term sustainable activities. Additionally, the finding may indicate that a firm’s CSR initiatives are influenced by the extent to which the firm commits to advertising that promotes customer awareness of the firm’s products and services.
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Illiashenko, Serhii, Galina Peresadko, Olga Pidlisna, and Evgeniy Kovalenko. "Corporate social responsibility in marketing researches: Literature review." Corporate Ownership and Control 11, no. 4 (2014): 499–503. http://dx.doi.org/10.22495/cocv11i4c5p8.

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The meaning of corporate social responsibility and the rating results of the Global competitive index 2011- 2012 of the World economic forum are given in the article. The emphasizing of society responsibility and responsibility for marketing activity and its influence on the society are researched in the work. The socially responsible marketing of the company in the profile of marketing-mix elements are proposed. In the article is determined that implementation of the social responsibility must take place at three levels: primary, corporate and highest.
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Sternad, Dietmar. "Rethink: corporate social responsibility at Si.mobil." Emerald Emerging Markets Case Studies 1, no. 1 (January 1, 2011): 1–18. http://dx.doi.org/10.1108/20450621111110636.

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Subject area Corporate social responsibility (CSR), marketing/branding, strategic management. Study level/applicability The case can be used in master, MBA and executive programs in courses on the following topics: CSR; strategic management; or strategic marketing. Case overview The case describes the CSR initiatives at the Slovenian mobile phone operator Si.mobil d.d., with the two pillars of taking care of employees and taking care of the environment. The main protagonists describe the process of initiating, developing and communicating the initiative, as well as the individual actions taken. In a strategy meeting, Si.mobil's top management set out to discuss the strategic challenges that the company was facing, trying to find ways out of the potentially deadly price war and commoditization spiral. Specifically, the discussion in the management meeting revolved around how Si.mobil can position itself in the market, how it can find a sustainable USP and whether and if yes, how the company's CSR initiatives can play a significant role therein. Expected learning outcomes To foster critical thinking about the reasons for and effectiveness of CSR initiatives; to be able to assess the role that CSR initiatives can play in brand building and differentiation; to understand how CSR affects company performance through its effect on and feedback reactions from different stakeholder groups; to critically discuss the preconditions for effective CSR initiatives, and to see exemplarily how they can be initiated and managed; to understand the crucial role that leadership and communication are playing in CSR initiatives; to identify the vital links between internally oriented (employee-focused) and externally oriented (societal-focus) CSR strategies and actions. Supplementary materials Teaching note
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Sitnikov, Catalina, Anca Băndoi, Ionela Staneci (Drinceanu), Costinel Cristian Militaru, Mariana Paraschiva Olaru (Staicu), and Ionut Riza. "The Corporate Social Responsibility System Practiced by Romanian Companies." Postmodern Openings 12, no. 1Sup1 (April 29, 2021): 113–35. http://dx.doi.org/10.18662/po/12.1sup1/274.

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Recent research has shown that the corporate social responsibility system has a positive impact on consumer behavior regarding products or services that promote social responsibility. Thus, it can be stated that customer loyalty to a particular company derives not only from commercial benefits but also from the components of corporate social responsibilities practiced by the company. The vast majority of company managers in Romania do not understand what it means to be a socially responsible company, which is why they do not even agree with most of the definitions given to corporate social responsibility; secondly, when asked to explain what social responsibility means, they are not able to make logical arguments; I argue that the involvement of companies in social responsibility activities has a purely economic motivation and that it is related to the size of the company, rather large companies integrating the implementation of CSR activities in its vision. From a marketing perspective, corporate social responsibility has proven its ability to generate many benefits for companies, implementing and communicating specific policies and actions in this regard with the potential to improve satisfaction and loyalty, both among customers and of employees. The main objective of the article is to analyze the way in which consumers in Romania perceive the corporate social responsibility system of companies.
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Musfialdy, Musfialdy, Muhammad Soim, and Edison Edison. "Relationship Corporate Social Responsibility, Strategy on Marketing Performance: Value Creation as Mediation." Indonesian Journal of Economics, Social, and Humanities 2, no. 2 (July 31, 2020): 119–26. http://dx.doi.org/10.31258/ijesh.2.2.119-126.

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Social investment by the company will build synergy for people, organizations, and individual which then build the company’s existence. Social investment using social capital also demands to support the company’s success in finding sustainable profits. This study aims to analyze the effect Corporate Social Responsibility (CSR) strategy on marketing performance and value creation as mediation The samples were 115 business media company in Indonesia. The data were collected by interviews and questionnaires. The data were analyzed by path analysis. The results show that CSR strategy has affected on value creation. CSR strategy affects marketing performance. Value creation has effects on marketing performance.
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Kusnadewi, Kusnadewi, and Dewa Gede Dharma Suputra. "Pengungkapan Penerapan Corporate Social Responsibility pada Hotel Aston Kuta." E-Jurnal Akuntansi 31, no. 7 (July 25, 2021): 1680. http://dx.doi.org/10.24843/eja.2021.v31.i07.p06.

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Nowadays, society and companies are increasing aware of the importance of environmental conservation of activities, improvement of economic standards and social harmony. CSR is away to show the company’s concern for the environment and the suroounding community. Corporate Social Responsibility (CSR) activities, or also known as Social Activities or often called Sustainability Development, are not a disclosure of the behavior of an individual in a company but are a disclosure of corporate behavior that can increase social trust in the company. Corporate Social Responsibility (CSR) activities for a hotel do not directly increase company profits, but by carrying out these activities in the environment and in the surrounding community, it will improve the company's image in the eyes of the public. There are various kinds of activities that can be categorized as part of CSR, from the promotion and marketing of social activities, philanthropic activities (charity), voluntary social/ community work. Keywords: Corporate Social Responsibility (CSR); Disclosure of Corporate Behavior; Improve The Company's Image In The Eyes of The Public; Various Kinds Of CSR.
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Tiwari, Bindu, and Naveen Kumar. "Corporate Social Responsibility Performance in Relation with Digitalization of Marketing in India." International Journal of Emerging Research in Management and Technology 7, no. 4 (June 5, 2018): 25. http://dx.doi.org/10.23956/ijermt.v7i4.3.

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India being a developing country, companies have now realized that profit making is not only the goal of any corporation, but also trust building and gaining good social relationship is must in long run. Where going green andconcept of being responsible in every small and large industry is spreading all over, company for being conscious of CSRimplementing cost is also obvious. No company wants to merely spend over any extra business affaires which directly don’t generate any worth. So, in this context, company started looking of the way to create business values out of CSR investment.This paper tried to relate impact of digital marketing on CSR performance of the company and to find out the ways to make worth out of CSR investment by exploiting digital facility. The paper isbased over various secondary sources of information. This paper finds that CSR now can be used as a tool of marketing. It is not merely a waste of investment. It helps to gain sustainability and publicity with a positive responsible image of the company. In long term it will achieve positive word of mouth, publicity, support and goodwill and relationship development. Digitization has made it easier to initiate and promote CSR activities.
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Dissertations / Theses on the topic "Company – corporate social responsibility – marketing"

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Thorburn, Robert H. (Robert Henry). "Towards the new company : proactive corporate ethics in a globalised business environment." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50202.

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Thesis (MA)--University of Stellenbosch, 2004.
ENGLISH ABSTRACT: The corporation is fast becoming, or may already have become, the prevalent structure in human society. As such, its successes and failures impact heavily on society as a whole. This study will endeavour to examine past shortfalls in corporate thinking and practice, explaining much of this by referring to lag between societal and corporate change in their respective responses to globalisation. It is furthermore argued that this change is still far from complete( d), if indeed it ever will be complete( d) with a fixed end. This global change, has to a large extent, caught corporations off guard, with their old management styles no longer providing results - with civil resistance to corporate activity resulting in some instances. The central aim of this study is to not only understand this situation, but also to explore potential remedies. In so doing two unique ideal states, namely the old and the new company, will be developed. With the old company representing corporate structure and thinking that no longer functions effectively. The new company, on the other hand, is not a present state but a future one. Thus it is the destination of the societal and corporate changes examined within this thesis. Consequently, the main subject examined will be a move away from the old company. Finally, it will be shown that dealing with problems within the corporate context no longer requires the heavy hand of yesteryear. Instead, a proactive approach should be adopted, both for financial and ethical reasons.
AFRIKAANSE OPSOMMING: Dit kan geargumenteer word dat korporasies binnekort die dominante struktuur in menslike organisasie kan wees, indien dit nie reeds die geval is nie. As sulks, het die suksesse en mislukkings van die korporasie 'n merkbare impak op die menslike samelewing. Gevolglik beoog hierdie studie om voormalige tekortkominge in korporatiewe denke en praktyk te ondersoek en te verduidelik, grotendeels met verwysing na die verskil in tempo waarmee beide die samelewing en korporasies reageer op die nuwe uitdagings wat gepaardgaan met globalisering. Dit word verder geargumenteer, dat hierdie proses van verandering geen voorspelbare einde het in die klassieke sin nie. Juis daarom het die voortdurende verandering oudmodiese bestuurstyle en tegnieke onkant betrap, met nagevolge wat strek tot by burgerlike verset. Sentraal aan die ondersoek van hierdie situasie is nie net die intensie om dit te verstaan nie, maar ook die soeke na strategieë om dit reg te stel. Om die onderneming te fasiliteer word twee ideaal state, naamlik die ou en die nuwe maatskappy ontwikkel. Die ou maatskappy verteenwoordig uitgediende strategieë en bestuurspraktyke, terwyl die nuwe maatskappy 'n toekomstige staat is en dus nog nie gerealiseer is nie. Die fokus is dus op die beweging van die ou na die nuwe maatskappy. Laastens sal dit ook aangetoon word dat uiters outoritêre bestuurstyle en strategieë nie meer van pas, of suksesvol is in die hantering van korporatiewe probleme nie. Alternatiewelik word 'n proaktiewe benadering, op beide etiese en finansiële gronde, aanbeveel.
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Heiss, Anna, and Martyna Napiorkowska. "The influence of legislation and political bodies on marketing strategies in the context of sustainable development and corporate social responsibility : Illustrated by the example of the company IKEA and the legal framework in Sweden." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4929.

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Ferreira, Débora Vargas. "Atitude socialmente responsável ou estratégia comercial: o caso do pacto global." reponame:Repositório Institucional do FGV, 2008. http://hdl.handle.net/10438/3906.

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Made available in DSpace on 2009-11-18T19:01:16Z (GMT). No. of bitstreams: 1 ACF29E.pdf: 391358 bytes, checksum: 21e502f2cc5c3436a864a9b637a01970 (MD5) Previous issue date: 2008
The discussion about corporate obligations toward the various stakeholders began in the postindustrial era and developed to culminate in the creation of rules, regulations, programs and projects focusing on the dissemination and promotion of what we know today as corporate social responsibility (CSR). In this context, satisfying this new demand and adopting social policies emerge as a determining factor in defining organizational strategies. Nevertheless, some questions are raised when we examine the subject, such as: To what extent should organizations intervene in society? Is the decision for the organizations to adopt a socially responsible attitude really linked to promoting social well being, or is it only a commercial strategy? How does social marketing relate to CSR projects? The study herein, based on the concept and understanding of CSR theories, stakeholders and social marketing, has sought to find evidence of this relationship, in the light of the Global Compact (GC). It was decided to use the multi-case study methodology, considering the possibility of explaining the reasons why the decisions were taken, how they were implemented and what was the outcome. Interviews, supported by previously prepared scripts, were held with CSR managers, employees from other areas of the organizations, and specialists on the subject. Complementary research studies were made in various sources, such as the website of companies under analysis, their sustainability reports, and the GC websites in Brazil and the United Nations (UN). The results obtained show that the organizations have worked increasingly with CSR projects, but the efforts have not been focused. Special mention is given to the programs that create major impact on the company¿s image and reputation, such as projects competing for prizes and participating in the formation of rankings or socially responsible organizations. From the view of Carroll¿s Pyramid (1991) for CSR, it is found that the projects are predominantly focusing on ethical and philanthropic issues. The driving power of the GC, action based on learning, dialogue and partnership, is not to be found. This factor contributes to the statement that social marketing tools are used to build an ethical and socially responsible image, in detriment to effective action by the organizations to meet the social requirements of their stakeholders. The social marketing has as an objective to transform the way a specific public sees a social question and promotes behavior changes, but what has been seen is the use of marketing tools exclusively to promote the company's image.
A evolução do debate a respeito das obrigações das firmas com seus stakeholders, iniciada na era pós-industrial, culminou na criação de normas, padrões, programas e iniciativas com foco na disseminação e na promoção do que hoje se conhece por responsabilidade social corporativa (RSC). Neste contexto, o atendimento a essa demanda e a adoção de políticas sociais surgem como fatores determinantes na definição das estratégias organizacionais. Todavia, até que ponto as organizações devem intervir na sociedade? A decisão de assumir uma postura socialmente responsável está realmente ligada à promoção do bem-estar social ou é uma estratégia comercial? Como se dá a relação do marketing social com as iniciativas de RSC? O presente estudo buscou, a partir da conceituação e do entendimento das teorias de RSC, dos stakeholders e de marketing social, identificar evidências dessa relação, à luz do Pacto Global (PG). Optou-se pela utilização da metodologia de estudo de caso múltiplo em três empresas concessionárias do setor elétrico brasileiro, pela possibilidade de esclarecer os motivos pelos quais as decisões de participação no PG foram tomadas, como foram implementadas e com quais resultados. Foram realizadas entrevistas junto aos gestores de RSC, funcionários de outras áreas das empresas e especialistas no assunto, além de pesquisas em websites das empresas analisadas, seus relatórios de sustentabilidade e websites do PG no Brasil e na Organização das Nações Unidas (ONU). Os resultados mostram que as organizações têm trabalhado em iniciativas de RSC sem um foco definido, destacando-se os programas com maior impacto na imagem e na reputação da empresa, que concorrem a premiações e formação de rankings, e que sob a ótica da Pirâmide de Carroll (1991) são predominantemente voltados a questões éticas e filantrópicas. A atuação sob as bases do aprendizado, diálogo e parceria, proposta pelo PG, não é encontrada, o que contribui para afirmativa da utilização das ações de RSC na construção de uma imagem ética e socialmente responsável, em detrimento da atuação efetiva na superação das necessidades sociais de seus stakeholders. O marketing social tem como objetivo transformar a maneira pela qual um determinado público percebe uma questão social e promover mudanças comportamentais, mas o que se tem visto é a utilização das ferramentas de marketing exclusivamente para a promoção da imagem da organização.
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Karešová, Eva. "Společenská zodpovědnost firem v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4878.

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Diploma thesis focuses on history analysis and today's CSR issues that multinational marketing corporations have to face up. It describes both CSR positives and negative responses to CSR implementation. It follows today's customer trends on markets and possibilities, how to win mainstresm customers for CSR challenges. Especially the trend of building CSR in the core business and in brands themselves is pointed out. The diploma work shows many examples of practising marketing with some social effect, from which both the company and the supported object can profit. Finally, the work describes some possibilities of CSR implementing and communicating. The practical part describes current CSR activities of Unilever company, including its Vitality mission, that is built in the whole business.
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Zidarova, Margarita. "Corporate Social Responsibility: The Future of Marketing Communications." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71814.

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The purpose of this study was to investigate Corporate Social Responsibility (CSR) as a contribution tool to the future practices of corporate marketing communications. Another aim was to discover the current practices of CSR within corporate marketing communications with a specific focus on corporate and stakeholder value creation gained through this merging of two disciplines. Finally, the possibility of creating future competitive advantages through the use of CSR in marketing communications was also examined. The author applied a qualitative interview questionnaire as well as a quantitative survey study as primary research methods conducted for the purpose of this thesis. The interview questionnaires focused on the internal stakeholders' point of view on CSR as a marketing tool, while the survey study examined customer and external stakeholders' interest in current practices and value of CSR. The primary research was complemented by a broad literature review on the subjects of corporate marketing communications and corporate social responsibility. The main results revealed by the literature reviews and empirical research showed that corporate social responsibility has gained increasing value amongst business practitioners and external stakeholders. It was found that CSR can be executed most efficiently though public relations, and thus it helps sustain a sound corporate identity, brand, image and reputation, resulting in stakeholder loyalty and corporate value. The key findings of the research proposed that the proper use of CSR within marketing communications, by developed mid- and large-size organizations, could result in future competitive advantages in the market place. The principal concluding remark of the author was to highlight the importance of corporate social responsibility practices in marketing communications, with respect to value creation. This thesis aims to create motivation for further empirical research and development.
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Beccu, Gabriele. "Positive effects of strategic corporate social responsibility." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9591.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
In recent years scholars have been developing various theoretical models to measure the effects of corporate social responsibility activities on customer perceptions and on customer-company identification. While significant advances have been made in demonstrating the positive effects of CSR initiatives, little research has been focused on how a structured approach to CSR affects these variables. This study aims to demonstrate the major positive effects of a strategic approach to CSR in comparison to a philanthropic approach, and to provide managers with useful advices for the creation of shared value for the society.
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Rajak, Dinah. "In Good Company An Ethnography of Corporate Social Responsibility." Thesis, University of Sussex, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.487572.

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This thesis is concerned with the discourse and practice of corporate social responsibility (CSR). Through a multi-sited ethnography of the world's third biggest mining company (Anglo American PIc) the thesis traces the trans-local aspects of a transnational mining corporation in pursuit of the slippety notion of CSR- a movement devoted to harnessing the g/cl;d reach and resources of 1NCs in the service of kx:al development and social improvement. The ethnography tracks these processes across a geographically diverse set of sites, from the corporate boardrooms of the companys headquarters, and the broader 'global' arenas of CSR in which the company is engaged, in London; to their headquaners in Johannesburg and those of their subsidiaty (Anglo Platinum); and ultimately to the toWIl of Rustenburg, the urban hub of South Africa's platinum belt. As such, the company provides a lens through which to reflect on the wider global CSR movement. The aims of this thesis are twofold. Firstly, the goal of this research is to contribute an understanding of the way in which c01porations, as architects and agents of development, generate new kinds of relationships between the private sector, the state and civil society. In bringing ethnographic approaches to bear on corporate capitalism, I examine haw power is accumulated and exercised in ethical regimes such as 'corporate responsibilitY, and in the discursive practices to which they give rise. The ethnographic study of CSR aims to shed light on these new regimes of authority and the ways in which they are authenticated and naturalised through the appeal to a moral discourse of responsibility. In so doing, this research aims, secondly, to advance anthropological debates on the relationship between, on the one hand the s.upposed amorality of 'the Market' and, on the other, the discourse of morality.
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Monyamane, Sasha. "The place of corporate social responsibility in company law." Thesis, University of Strathclyde, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.367230.

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Dulkytė, Aistė. "The integration of corporate social responsibility into corporate strategy." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140611_140836-95841.

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In this master thesis is going to be considered how the CSR is implemented into company’s activities and strategy as well the benefits of CSR for companies, employees, clients and partners are analyzed. The center of attention is on the CSR integration. There are numerous studies emphasize on the antecedents and post internationalization behavior while there is not much study to indicate the actual mechanism of CSR integration into company’s strategy. To gather data for the research analysis were chosen sources as primary and secondary data. Primary data: the information that was gathered in the research are based on individually responds. The interviews were got from respondents by emails one on one. Secondary data: The information was collected from web sources about CSR situation in selected countries. In the end of this thesis there are given suggestions in order to increase efficiency of CSR implementation into corporate strategy.
Baigiamajame magistro darbe nagrinėjama kaip Socialinė Atsakomybė (CSR) yra diegiama į įmonės strategiją. Taip pat yra aptariama, kokius privalumus CSR suteikia įmonėms, jos darbuotojams, klientams bei partneriams. Dėmesio centre yra CSR diegimas į įmonės strategiją. Yra atlikta daug tyrimų, tačiau nėra apibrėžto aiškaus mechanizmo, kaip CSR integruoti į įmonės strategiją. Atliekant tyrimą buvo naudojama pirminiai bei antriniai duomenys. Pirminiai duomenys sudaro CSR specialistų iš skirtingų pasaulio valstybių atsakymai į klausimyną apie CSR diegimą į įmonės strategiją. Antriniai duomenys buvo surinkti interneto naršyklėje, apie pasirinktų 8 pasaulio valstybių pasiekimus CSR integracijos į verslą srityje.
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Sturesson, Pauline, and Joseph Eromosele. "Corporate Social Responsibility for Competitiveness: A case study of ABB." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25421.

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The effect of each CSR dimension on competitiveness is in different attribute importance. ABB emphasizes the integration of its CSR policy embedded in entrire five dimensions of CSR in different practices. The strongest, firmly established evidence of a positive effect of CSR on competitiveness appears in image/reputation dimension following by financial performance and innovation. Productivity and quality appeared less storng relations with CSR dimensions. Culture, a new dimension in CSR has been identified.
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Books on the topic "Company – corporate social responsibility – marketing"

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Kotler, Philip. Corporate social responsibility: Doing the most good for your company and your cause. Hoboken, N.J: Wiley, 2005.

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Stierl, Marcel, and Arved Lüth. Corporate Social Responsibility und Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-07762-4.

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In good company: An anatomy of corporate social responsibility. Stanford, California: Stanford University Press, 2011.

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Aksoy, Lerzan. Marketing, corporate social initiatives, and the bottom line. Cambridge, Mass: Marketing Science Institute, 2001.

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Hill, Ronald Paul. Handbook of research on marketing and corporate social responsibility. Cheltenham, UK: Edward Elgar, 2014.

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Rommelspacher, Marion. Corporate Social Responsibility aus Konsumentensicht: Entstehung der CSR-Beurteilung und ausgewählte Erfolgswirkungen. Wiesbaden: Gabler Verlag, 2012.

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The 'nice' company. London: Bloomsbury, 1990.

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Corporate power and responsibility: Issues in the theory of company law. Oxford: Clarendon Press, 1993.

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Socially responsible & sustainable: Company perspectives and experiences : corporate social responsibility in Singapore. Singapore: Straits Times Press, 2011.

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The high-purpose company: The truly responsible--and highly profitable--firms that are changing business now. New York, N.Y: Collins, 2007.

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Book chapters on the topic "Company – corporate social responsibility – marketing"

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Lim, Joon Soo, and KyuJin Shim. "Corporate Social Responsibility Beyond Borders: US Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas: An Abstract." In Marketing Opportunities and Challenges in a Changing Global Marketplace, 587–88. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39165-2_242.

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Hudson, Alastair. "Corporate social responsibility." In Understanding Company Law, 250–66. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315158099-16.

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Schiebel, Walter. "CSR und Marketing." In Corporate Social Responsibility, 705–20. Berlin, Heidelberg: Springer Berlin Heidelberg, 2015. http://dx.doi.org/10.1007/978-3-662-43483-3_46.

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Schiebel, Walter. "CSR und Marketing." In Corporate Social Responsibility, 453–67. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-25399-7_29.

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Awa, Hart O. "Corporate Social Marketing." In Encyclopedia of Corporate Social Responsibility, 560–65. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_214.

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Freeman, R. Edward, and S. Ramakrishna Velamuri. "A New Approach to CSR: Company Stakeholder Responsibility." In Corporate Social Responsibility, 9–23. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230599574_2.

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Hill, Tim, and Pierre McDonagh. "Corporate Social Responsibility." In The Dark Side of Marketing Communications, 45–61. New York : Routledge, 2020. | Series: Routledge studies in critical marketing: Routledge, 2020. http://dx.doi.org/10.4324/9780429504150-4.

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Bayrak, Gökçe Özdemir. "Social Marketing." In Encyclopedia of Corporate Social Responsibility, 2230–35. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_164.

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El-Masry, Ahmed, and Nahla Kamal. "Company Directors and CSR." In Encyclopedia of Corporate Social Responsibility, 415–21. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_288.

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Becker-Olsen, Karen, and Kara Moynihan. "Sustainable Marketing." In Encyclopedia of Corporate Social Responsibility, 2463–68. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_105.

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Conference papers on the topic "Company – corporate social responsibility – marketing"

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Jelinkova, Martina Jelinkova, Hana Lostakova, and Katerina Machackova. "The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public." In 11th International Scientific Conference „Business and Management 2020“. VGTU Technika, 2020. http://dx.doi.org/10.3846/bm.2020.518.

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The article presents the results of primary quantitative research aiming to determine the extent to which PR tools are used by chemical companies towards the public (wide and local) in the Czech Republic. It was found that, in the opinion of the respondents, the natural publicity of the company through word of mouth and media information has the greatest influence on public opinion, while the influence of social networks has not been appreciated yet. An important contribution of the paper may be the identification of the extent of use of a complex set of PR tools in the areas of information publicity, events and corporate social responsibility initiatives (CSR) recommended by literature to support business reputation among the public. Thus, it was possible to identify PR tools often used by companies, albeit not very effective, and vice versa, those PR tools that are perceived to be effective, but not yet widely used in practice. The application of research results will facilitate a better allocation of company resources among PR tools in order to more effectively meet the company’s PR objectives towards the public. The research was conducted through the electronic questioning method and involved 53 marketing and PR managers of chemical companies in the Czech Republic.
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Kurniawati, Nurfitri, Prahastiwi Utari, and Sudarmo. "Communication Marketing Company and Social Responsibility as Market Strengthening Strategy." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007325301120116.

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Hanaysha, Jalal Rajeh. "Linking Innovation, Social Media Marketing, And Corporate Social Responsibility To Firm Performance." In IEBMC 2017 – 8th International Economics and Business Management Conference. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.07.02.82.

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Masdupi, Erni, and Ananda Yulius. "The Influence of Corporate Social Responsibility, Business Diversification, and Company Size upon Company Value." In International Conference on Business and Management Research (ICBMR-17). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icbmr-17.2017.15.

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"E-Readiness Impact on Marketing Performance in Electronic Shopping companies." In International Conference on Business, Management and Corporate Social Responsibility. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed0214005.

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Tret'yakov, O. V. "Methodology for a comprehensive assessment of corporate social responsibility Russian company." In Scientific achievements of the third millennium. LJournal, 2019. http://dx.doi.org/10.18411/scienceconf-05-2019-48.

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"Cross-cultural Impact on Marketing Strategies: A Study on Automobile Industry." In International Conference on Business, Law and Corporate Social Responsibility. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed1014004.

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Astrakhantseva, I. A. "Sustainable Development Management Of The Company Based On Corporate Social Responsibility Principles." In GCPMED 2018 - International Scientific Conference "Global Challenges and Prospects of the Modern Economic Development. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.03.83.

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Nematullakyzy, Zhantore Ulsara. "The Construction of Database Corporate International Social Responsibility between China and Kazakhstan." In Annual International Conference on Enterprise Marketing and Globalization (EMG 2016). Global Science & Technology Forum (GSTF), 2016. http://dx.doi.org/10.5176/2251-2098_emg16.9.

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Harmoni, Ati. "Official Website as a Means of Stakeholder Dialogue on Corporate Social Responsibility." In International Conference on Eurasian Economies. Eurasian Economists Association, 2012. http://dx.doi.org/10.36880/c03.00470.

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As part of the fulfillment of CSR, companies are expected to engage with its stakeholders through an activity called stakeholder dialogue. Stakeholders can demonstrate an interest and influence to the company through direct pressure or through the dissemination of information, acting formally or informally, individually or collectively. The dynamics of the relationship between companies and stakeholders, particularly through the Internet are becoming increasingly attractive because, on one side, the growing demand for transparency in the company - including transparency in CSR programs and activities - and advances in communications technology and information on the other side. This paper will review whether the company's official website allows the dialogue between companies and stakeholders, in particular about CSR. Considering the number of stakeholders who have different interest to the company then the company should provide information and appropriate means of communication for each stakeholder group. A survey conducted on the company website to analyse the facilities provided by the company on its website which is intended to CSR communication and dialogue with stakeholders. The companies selected for this study were public company listed on Indonesia Stock Exchange and included in Bisnis-27 index and must have an accessable official website. The study was conducted by observing information about CSR presented on the web and the used of web interactivity features. The results indicate that the company has tried to show information about the CSR on the website but not yet fully take advantage of the interactivity features to establish a dialogue with stakeholders.
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