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Siregar, Falaah Saputra, Hadi Purnama, and Slamet Parsono. "PENGELOLAAN BRANDING PERUSAHAAN DI MEDIA SOSIAL MELALUI PENDEKATAN CONTENT MARKETING." Indonesian Journal of Digital Public Relations (IJDPR) 1, no. 2 (2023): 116. http://dx.doi.org/10.25124/ijdpr.v1i2.5519.
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As a newly established company, Etapasbar is aiming to further increasing their brand awareness and branding to customers and Pasar Baru Bandung Merchant. Etapasbar chose to use instagram @etalasepasarbaru as the main social media to communicate with the audience. This research is done to find out how do Etapasbar manage company branding by using content marketing approach in Instagram based on case study of Bahenol, Balantik, and Beja ti Pasbar. Bahenol, Balantik, and Beja ti Pasbar are three main content programs created for fulfilling the need of brand awareness and branding. This research object is the strategic and management of branding in Etapasbar. Data is collected by using interview and observation. Researcher will analyze the three main content programs based on observation then researcher will ask for futher indepth information of the programs. Discussion will be breakdown into three section, flow and strategic management of content, effort of increasing brand awreness, and building branding. This research resulting in the strategic formulation that is used by Etapasbar based on market segmentation, the attempt of increasing brand awareness is done by using attribute that is shown in the content in Instagram, Etapasbar branding is created and formed by satisfaction of customer and registered merchant at Etapasbar.
 Keywords: content marketing, corporate branding, erapasbar, social media
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Kim, Min June, and Seoung Ho Ryu. "A Case Study on ESG Application of Global Content Company: Focusing on the Diversity Strategy of Netflix, Disney and Blizzard." Korea Association Of Cultural Economics 26, no. 2 (2023): 205–32. http://dx.doi.org/10.36234/kace.2023.26.2.205.
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This case study is about the global content companies’ diversity strategy focusing on the concept of ‘diversity’ in Social(S) in ESG. Specifically, through ESG reports by Netflix, Disney, and Blizzard, the purpose and method of applying diversity to global content companies were analyzed. As a result of the study, diversity in global content companies was applied in four types: Goals(목표), Contents(소재), Employees(직원), and Systems(제도). The ‘Goal’ is about the management or business of company and the ‘Contents’ is about the content(theme&story) and characters. The ‘Employees’ is about the staff and senior management and the ‘System’ is about the internal program and external supplier. Diversity in content companies is a natural outcome of people sharing experiences and perspectives under a background where differences are understood and a sense of belonging is created. In line with the global demand for ethical management and diversity in the market, it is necessary to prepare corresponding contents and management methods in Korea.
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Xu, Qinqing. "Copyright ownership of user-generated content in games." Journal of Gaming & Virtual Worlds 15, no. 2 (2023): 143–59. http://dx.doi.org/10.1386/jgvw_00077_1.
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An increasing number of games provide players with freedom to participate within the game world. Using , a world-famous game developed by Nintendo, as a case study, this article discusses the copyright ownership issues of player-created works in China. Although gaming companies hold intellectual property of gaming software, the copyright ownership of user-generated content still needs clarification. The article reviews the framework of copyright protection in China, followed by an analysis of courts’ interpretation of originality that is required for copyright protection. The user agreement between players and Tencent, the company representing Nintendo’s business in mainland China, is analysed to answer the question of the ownership of user-created works. This article finds that although players own the copyright of user-generated content, they are in a weak position to control the exploitation of rights due to the strict Tencent-represented Nintendo Switch Account User Agreement.
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Zott, Christoph, and Raphael Amit. "Business Model Innovation: How to Create Value in a Digital World." GfK Marketing Intelligence Review 9, no. 1 (2017): 18–23. http://dx.doi.org/10.1515/gfkmir-2017-0003.
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Abstract It is not only products or services that are becoming obsolete but also organizational processes and systems because they simply no longer create enough value. To seamlessly account for the digitalization of the business and the customer side, new ideas are mandatory, and the whole business model is increasingly becoming the new source of innovation. A new, smartly designed business model can increase the total value created for all stakeholders, including customers, partners and suppliers. The three design elements that characterize a company’s activity system are content, structure and governance. Changing one or more of these elements means changing the entire model, and if the new business model is “new to the world” and not just “new to the company” it can be considered real business model innovation. Content, structure and governance can be highly interdependent; they need to be in line with value creation and capture the goals of the company, such as its revenue model.
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Et. al., Dr Kannan,. "Content Based Image Retrieval (Cbir) For Storing Of Products." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 4 (2021): 277–81. http://dx.doi.org/10.17762/turcomat.v12i4.505.
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With rise in complexity of materials and lack of necessary skills among the mass population, it is necessary to find a system that can help the employees to identify the materials without the help of additional labour, training and manuals. Hence, a system has been created to identify the material and give similar materials when the model is provided with just an image of the material in question. This being an unlinked database helps in maintaining privacy of the company. Convolutional neural networks are used for object detection and then captioning is done by Recurrent neural network which also compares the generated caption with the provided database and return the best match. LSTM and NLP aid the process of caption generation and search. The dataset used is MSCOCO 2014. The evaluation metrics is BLEU which returned a score of 70.3%. The whole idea is easy to combine with concepts like KANBAN and facilitate the layout design of the company to a great flexibility. By reducing the time spent on training and sorting the efficiency of the firm is increased. The system created for identifying the material can be interlinked with centralised inventory management system to help track the material in the production process. The layout of the store was not optimised which resulted in delay in the production process. This can be rectified using a software like ARENA to design the store layout. With a system in place for material deduction the steps followed in stores can be reduced.
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Hendra, Hendra. "JARGONITIS AS SEEN ON “AQUA” BOTTLE." Journal of English Language Teaching and Literature (JELTL) 1, no. 1 (2018): 81–100. http://dx.doi.org/10.47080/jeltl.v1i1.116.
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This research is aimed to describe the jargonitis created by PT Danone as the company producing “Aqua.” Then, the analysis was based on the cohesion and coherences provided on the label of “Aqua.” The jargonitis was created by the company to attract the market target, in this case the teenagers as the largest consumers in the world. In a business world, there are some efforts conducted by a company for the products released can be effective for some people, inthis case, to attract some people. The effective method to conduct the efforts is by marketing. One of the methods done by a mineral water company is by creating jargonitis. Therefore, some people will remember the jargon with the purpose of the company that “someone could not focus if the were dehydrated.” The study used content analysisi method. As the results of the research are the meaning of Jargontitis that it can be divided into three parts; 1) Onomatopoeic based Jargon; 2) Blend and Acronym based Jargon; and 3)Pidgin Based Jargon. Therefore, some teenagers will use the jargons in their activities and indirectly they will remember “Aqua” as the focus maker. 
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Ariasih, Made Putri, and I. Putu Dharmawan Suryagita Susila Putra. "Analisis Pengaruh Marketing Influencer Tiktok Terhadap Keinginan Pembelian Pada Pengguna Aplikasi Tiktok." Jurnal Sutasoma 1, no. 1 (2022): 22–27. http://dx.doi.org/10.58878/sutasoma.v1i1.178.
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The TikTok application contains various videos created by content creators. Content creators whose video content is watched a lot and has many followers are called influencers. Influencers with a large audience usually open services to advertise a product, with influencers the advertised product will be noticed by many people, so that people watching have an intention to buy the advertised product. The purpose of this study was to analyze the influence of the tiktok marketing influencer on the emergence of purchase intentions from users of the tiktok. This study uses a qualitative research approach. The data collection technique used in this study uses data collection techniques on various literature, as well as various reports related to research variables. This study uses data collected by observation techniques on the TikTok. Data was also collected using interview techniques, by interviewing a company that had used the services of an influencer, and interviewing users of the TikTok. This study obtained the results, the first company uses the services of influencers to introduce their products and generate purchase intentions. Second, consumers in making purchasing decisions will seek information about the products they will buy through influencers. Third, video content created by influencers can raise consumers' purchase intention.
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Haryanti, Nik, and Diyanus Abdul Baqi. "Strategi Service Quality Sebagai Media Dalam Menciptakan Kepuasan Dan Loyalitas Pelanggan." Journal of Sharia Economics 1, no. 2 (2019): 101–28. http://dx.doi.org/10.35896/jse.v1i2.72.
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Quality of service is one of the factors that determine customer satisfaction. The good quality of service and its effectiveness in carrying out the promotion mix will provide positive responses to customer satisfaction to remain loyal using its services. The creation of customer satisfaction can provide several benefits, including the relationship between the company and the customer to be harmonious, provide a good basis for repurchase and create customer loyalty and form word-of-mouth recommendations that benefit the company. This means that the existence of a good quality of service will be a driving factor for increasing consumer satisfaction so that there will be repeated consumption of products sold until consumer loyalty is created. This type of research uses library research or library research. Literature research is a study conducted in a library room to collect and analyze data sourced from libraries in the form of periodical books such as periodicals, periodicals, historical stories, documents and other library materials that are can be used as a reference source for compiling a scientific report. Data analysis techniques used content analysis. The results of this study prove that loyalty will be created by maintaining an image through creating a good perception of product attributes and implementing a service recovery program by apologizing for making mistakes, taking immediate action, showing remorse, providing guarantees and following up. Besides creating customer satisfaction is a variable that cannot be left behind in order to create a reason for customers to remain willing to establish long-term relationships with the company.
 Keywords: service quality, satisfaction, loyalty
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Soekotjo, Sundari, Setyani Dwi Lestari, Koen Hendrawan, Nora Andira Brabo, and Heni Iswati. "Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions." Golden Ratio of Marketing and Applied Psychology of Business 5, no. 1 (2025): 185–94. https://doi.org/10.52970/grmapb.v5i1.81.
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This study aims to analyze the impact of Firm Created Content (FCC) and User Generated Content (UGC) on brand equity and purchase intention of Grab-and-Go coffee brand. In today's digital era, content generated by both companies and users plays a critical role in shaping consumer perceptions of brands. FCC refers to all content created by companies to promote their products and services, while UGC is content created by consumers that reflects their experiences with a product. This research employs a quantitative method using an online survey involving 300 respondents who are consumers of Grab-and-Go coffee. The results of the study indicate that both FCC and UGC have a significant impact on brand equity. High-quality FCC can enhance brand awareness, perceived quality, and consumer loyalty. On the other hand, positive UGC can strengthen the emotional connection between consumers and the brand, as well as increase consumer trust. Furthermore, the study also finds that strong brand equity contributes to an increase in purchase intention. Data shows that 75% of respondents are more likely to purchase Grab-and-Go coffee products after being exposed to engaging content from both the company and users. Through this analysis, the study provides valuable insights for marketers in designing effective content strategies to enhance brand equity and drive purchase intention. The findings are expected to serve as a reference for other coffee companies in leveraging FCC and UGC to achieve a competitive advantage in an increasingly competitive market. The study also recommends that companies be more proactive in encouraging consumer participation in content creation and utilize social media platforms to enhance engagement with their audience.
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Hidalgo-Marí, Tatiana, Jesús Segarra-Saavedra, and Patricia Palomares-Sánchez. "In-depth study of Netflix’s original content of fictional series. Forms, styles and trends in the new streaming scene." Communication & Society 34, no. 3 (2021): 1–13. http://dx.doi.org/10.15581/003.34.3.1-13.
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This article presents an analysis of the original content of fictional series created by one of the leading companies in the streaming television market, Netflix. This work aims at offering an in-depth study of the original series of the company Netflix, which will allow to classify these contents according to their strategic nature and, secondly, to offer a formal taxonomic overview on them. In addition, their forms, formats, languages, genres and thematic descriptors are analysed in order to establish a taxonomy for the classification of Netflix’s original content. To this end, this article is based on a quantitative method with qualitative contributions, adopting a descriptive but also exploratory approach. Its sample is made up of 490 series available on the Spanish version of the platform from its beginning in 2013 to 2019. The results lead to find a commitment to the production of fictional series with a global nature, but also focused on the local through alliances and productive methods with local businesses. Furthermore, the importance of in-house production as a present and medium-term future strategy is highlighted, together with the commitment to the division of production languages, considering local languages as a resource for the acceptance of the products. As for the predominant formats, a new trend marks how new audiovisual products are created by focusing, among other things, on reducing the duration and longevity of the series broadcast by the company.
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Semenova, Olga V. "The importance of brand positioning and current methods of brand promotion of an organization." Vestnik of Samara University. Economics and Management 14, no. 2 (2023): 155–63. http://dx.doi.org/10.18287/2542-0461-2023-14-2-155-163.
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The article examines the role and influence of branding on the corporate image of the company. Special attention is paid to the importance of the brand positioning process for creating a positive reputation of the company. The definition, key goals, tasks and functions of the concept of branding are considered. The components that create individuality, such as the value and philosophy of the company, are given, the circumstances that affect the image of the organization are analyzed. The steps for the positive positioning of the company are analyzed. The article contains information about current methods of promoting organizations. The relevance is explained by the fact that in the modern world an organization that does not have a recognizable brand has minimal chances in the market. The purpose of the work is to consider the actual methods of promoting the organization on the example of Russian companies. If earlier the slogan, goals and objectives, the mission of the company created the name of the product, today all these factors create an internal and external environment. Having studied the main ways of promotion in the form of ATL, BTL and TTL communications and their content, a conclusion is formed that those companies that use trending methods of advertising, PR and working with the audience are relevant in the market. Also, the article discusses current methods of promoting the organization's brand on the example of well-known Russian companies: Tinkoff, Dodo Pizza, Fragrance Library, Kinopoisk. It was in these companies that the brand was formed through the introduction of such relevant methods as content management, podcasts and partnerships into the system. Having considered specific examples, the purpose of the article is confirmed by the following conclusion, which suggests that the choice and application of promotion methods depends on many aspects, but for the result it is necessary to focus on trends, the experience of competitors and their shortcomings, which can be eliminated by creating your own individual product.
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Landika Bramasta Erlian Susilo, M Arif Budiman S, Muhammad Fadly Ramadhani, Rezqi Syayuwan, and Muhammad Taufiq Sumadi. "Pembuatan Website Company Profile Dinas Pemberdayaan Perempuan Dan Perlindungan Anak Kota Samarinda." SAFARI :Jurnal Pengabdian Masyarakat Indonesia 4, no. 1 (2023): 13–20. http://dx.doi.org/10.56910/safari.v4i1.1081.
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In the era of globalization, the development of information technology services has grown quite rapidly in various aspects of life. Information technology has developed along with human abilities, which has created technologies that are more sophisticated and practical in helping human life. Examples of technology that have developed include machines, communication tools, and so on. This development does not only occur in urban areas but also in rural areas where information service technology has made it easier for people to access various information. The Samarinda City Women's Empowerment and Child Protection Service is committed to always being transparent in its implementation, especially in information regarding the Samarinda City Women's Empowerment and Child Protection Service. Therefore, the service team wants to create a WordPress Content Management System (CMS) based media website which contains information related to the Samarinda City Women's Empowerment and Child Protection Service. The method that the author will use in this service is how to manage a website properly and correctly. The aim of this community service is to create a website profile related to the Samarinda City Women's Empowerment and Child Protection Service and to make it easier for people who want to find information about the Samarinda City Women's Empowerment and Child Protection Service. The final result of this service is the Company Profile Website for the Samarinda City Women's Empowerment and Child Protection Service.
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Piątek, Edyta. "THE PRINCIPLE OF THE ADVANTAGE OF SUBSTANCE OVER FORM IN THE TRANSACTION OF SUBMITTING A TRADEMARK." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 29(78) (October 27, 2023): 111–24. http://dx.doi.org/10.22630/pefim.2023.29.78.8.
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The article assesses the transaction of contributing a trademark created during business activity to a newly established company in the context of the principle of the advantage of substance over form and applicable tax law provisions. In order to build the value and structure of their assets in the balance sheet and act against the principle of substance over form, enterprises separate and contribute economic resources that do not meet the definition of assets to newly established companies. Literature studies and analysis of legal acts were used to achieve the assumed goal, and a study of a selected real case of a transaction of separating one's own trademark and its contribution to a daughter company in order to improve the property and financial situation was carried out. The analysis of the case study indicates actions against the principle of the advantage of content over form and, thus, the principle of a faithful image. In order to improve the property and financial situation, the company's management board activated a trademark created during its operations by separating it and contributing it to a daughter company and thus falsified the picture of the property and financial situation of the enterprise presented in the reports, exposing their addressees to the consequences of incorrect decisions.
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Geraschenko, Irina. "The development of company's debt portfolio." Business and Economic Horizons 14, no. 2 (2018): 185–206. https://doi.org/10.15208/beh.2018.15.
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Goal: Although companies use actively the potentials of a debt capital market and debt financial instruments market to finance their activities, the development of company’s debt portfolio for the strategic perspective remains a relevant issue. The goal of this paper is to create a model for the development of the optimal debt portfolio aimed at implementing company’s corporate strategy. Methods: We have created an optimization model for creating company’s debt portfolio based on G. Markowitz’s portfolio theory within a framework of our research. To develop a target function, we have used the maximum contingent income from the attraction of loans. We have created a system of restrictions based on financial risks diversification. To implement the model, we have used the MS Excel environment and the packet of applied programs MathCAD Results: We have elaborated the model for creating company’s debt portfolio for the strategic perspective. We have chosen the maximization of contingent benefits of attracting loan capital from different sources of debt financing as a target criterion of the model. The model’s restrictions enable to diversify financial risks. They encompass the following terms: the achievement of the goal structure of capital, the provision of financial risks diversification in choosing the strategy for financing company’s assets; the optimization a financial leverage effect; the diversification of the risks of losing ability to pay and reducing financial stability. To analyze the possible utilization of the model, we have considered the development of the debt portfolio of a construction company, which provides the strategy for company’s development over the next 5 years. The results of the research have enabled to develop company’s optimal debt portfolio that complies with the terms of financial risks diversification and to define the optimal sources of loans at each moment of time. Conclusions: Our model for the development of company’s debt portfolio enables to model the structure of the sources of loan financing depending on the needs for loan capital at each moment of time and maximum amounts that a company may attract from each source of debt financing. Changes in the terms of granting loan capital and changes in the situation in product and financial markets may lead to structural shifts in the content of financing sources; therefore, the process of modelling the optimal structure of debt financing should be a continuous. The obtained results of modeling the structure of a debt portfolio enable a company to make more informed decisions in attracting loan financing.
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Bockhorst, Joseph, Devin Conathan, and Glenn M. Fung. "Probabilistic-Logic Bots for Efficient Evaluation of Business Rules Using Conversational Interfaces." Proceedings of the AAAI Conference on Artificial Intelligence 33 (July 17, 2019): 9422–27. http://dx.doi.org/10.1609/aaai.v33i01.33019422.
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We present an approach for designing conversational interfaces (chatbots) that users interact with to determine whether or not a business rule applies in a context possessing uncertainty (from the point of view of the chatbot) as to the value of input facts. Our approach relies on Bayesian network models that bring together a business rule’s logical, deterministic aspects with its probabilistic components in a common framework. Our probabilistic-logic bots (PL-bots) evaluate business rules by iteratively prompting users to provide the values of unknown facts. The order facts are solicited is dynamic, depends on known facts, and is chosen using mutual information as a heuristic so as to minimize the number of interactions with the user. We have created a web-based content creation and editing tool that quickly enables subject matter experts to create and validate PL-bots with minimal training and without requiring a deep understanding of logic or probability. To date, domain experts at a well-known insurance company have successfully created and deployed over 80 PLbots to help insurance agents determine customer eligibility for policy discounts and endorsements.
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Boryshkevych, Iryna, Nataliia Hoi, Olha Zhuk, and Dariusz Sala. "Development of Marketing Strategy on the Example of it Company." Journal of Vasyl Stefanyk Precarpathian National University 10, no. 4 (2023): 31–45. http://dx.doi.org/10.15330/jpnu.10.4.31-45.
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In modern conditions, when market factors have gained even more influence, and the behavior of business structures has become less predictable, companies have to rethink their activities and focus on using the concept of marketing as a management tool. The growth of competition has created conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The chronology of the development of marketing, which includes 6 main stages, was studied. The main approaches to the interpretation of the concept of “marketing” are analyzed, among which the following are distinguished: philosophical, managerial, organizational, functional, essential, valuable and institutional. Marketing is an activity aimed to generate demand, promote the company’s products/services, attract the attention of consumers and satisfy their needs through the purchase process. The main elements of the marketing strategy were characterized, namely: analysis of the promotion market, research of the target audience, definition of competitors, analysis of the current state of the company, definition of development goals, positioning and development of advertising promotion. The object of the study was the IT company “Uvik Software”, which has been operating on the market since 2013 and specializes in IT services. The current state of marketing activities of the IT company “Uvik Software” was analyzed. A marketing strategy was developed for the IT company “Uvik Software”, in particular, a market analysis was carried out, an analysis of competitors and their products, an analysis of the target audience (a portrait of the target audience was drawn up according to the following parameters: industry, location, financial condition, number of employees and necessary services), carried out SWOT analysis of the company, development goals (business goals, marketing goals, communication goals and media goals), positioning and advertising promotion advice are given. A content plan of publications for the company under study has been created.
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Aulia Pradiza, Rachel, and Muhad Fatoni. "Strategi pemasaran melalui media sosial untuk meningkatkan keputusan pembelian pada perusahaan pakaian olahraga." Jurnal Porkes 6, no. 2 (2023): 343–54. http://dx.doi.org/10.29408/porkes.v6i2.17467.
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The aim of the research is to find out how the sportswear company's strategy is described in utilizing social media as a marketing tool so that purchasing decisions are created. The method used is descriptive qualitative. Data collection techniques are interviews, observation, documentation. Data validity includes credibility, transferability, dependability, and certainty. Data analysis techniques include data reduction, data presentation, conclusions and verification. The results of marketing through Instagram social media can improve purchasing decisions, companies can maintain product quality through key performance indicators so that they are specifically able to help achieve company operational targets in maintaining product quality by strengthening standard operating procedures as a guide or company steps in completing work. Monitoring or good supervision and responsibility between divisions can maintain the quality of the company's products. In conclusion, the success of a sportswear company in creating purchasing decisions through the strategy of a sportswear company utilizing social media such as creating interesting content and communicating well to potential customers has a significant influence on purchasing decisions.
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Zaiţ, Dumitru, and Adriana Zaiţ. "Issues of Organizational Culture in Romania – A Case Study." Review of Economic and Business Studies 9, no. 2 (2016): 253–79. http://dx.doi.org/10.1515/rebs-2016-0043.
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AbstractThe present paper analyzes, through a case study, the organizational culture of a typical Romanian company from the textile industry. The company resulted from the privatization process, being a successful example in its field. The initial, socialist enterprise from which the analyzed company was created, had a long history prior to 1989; thus, although the newly created company has about 20 years of evolution, actually, the mother-company from which it was privatized has more than a decade of tradition.In order to collect data, we used two methods: direct, non-participative observation, together with a sociological survey based on a semi-structured interviewing technique. The interviews were conducted with the top managers - the strategic management and the managers from the human resources department, sales and purchasing departments. The observation and the interviews were undertaken during the period 2011-2012. For the analysis of the collected data, we used a systemization method and a theme-based organization of answers (specific to content analysis).The identification and analysis criteria for the typologies of the organizational culture were those used by Sonnenfeld (1988) and Quinn (1991). A protocol was established for all stages, including exploration, description of the situation, data analysis, typological classification of the organizational culture and interpretation. We conclude that the analyzed company has a mixed personality and hesitates between rigorous control and permanent adaptation, between the real and ideal image, between independent action and the need to wait for directions and reassuring control, a rather general characteristic of the Romanian culture.Although the managers seem to be in favor of a permanent and free adaptation to the threatening environment, control is always used as a precautionary measure. Moreover, the strategy of the company seems to privilege the maintaining of its structure and procedures and not the adaptation to the environment. The company is placed in different categories, for both models, at stated level comparing to the actual one, oscillating between Club and Baseball (for the Sonnenfeld typology) and between Hierarchical and Innovative (for the Quinn typology of organizational culture).
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Prahassacitta, Vidya. "Citizen Journalism in Cyber Media: Protection and Legal Responsibility Under Indonesian Press Law." Humaniora 8, no. 1 (2017): 45. http://dx.doi.org/10.21512/humaniora.v8i1.3695.
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Phenomena of citizen journalism had accepted and become part of cyber media. Cyber media owned and managed by press companies had featured citizen journalists’ information, critics, opinions, and news. Citizen journalism was part of freedom of expression. However, in Indonesia’s press law concept, it was not part of the national press. This created legal issues regarding protection and legal responsibility aspects for both parties. A qualitative research was conducting to solving these issues. Using secondary data from literature study and observation on several cyber media websites, this discovers two conclusions. First, the citizen journalist is part of freedom of the press; it means that a citizen journalist’s creation has protected form censor and bans. However, a citizen journalist still has a limitation which shall be complied videlicet Civil Code and Law No. 11 The year 2008 concerning Information and Electronic Transaction. Violation of both regulations means that a citizen journalist shall be legally responsible. Second, protection and responsibility border between a citizen journalist and press company are based on an agreement. Approval of term and condition of general user content in a website from a citizen journalist means that both parties have agreed to enter into an agreement. A press company might be freed of its legal responsibility as long as conducted its obligation to control and manage contents that have been uploaded and published by a citizen journalist. If the company does not take proportional action against citizen journalist’ contents that violating the law, the press company shall be requested its civil or criminal legal responsibility.
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Klegová, Jaroslava, and Ivana Rábová. "Enterprise content management in the cloud." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61, no. 7 (2013): 2295–301. http://dx.doi.org/10.11118/actaun201361072295.
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At present the attention of many organizations concentrates to the Enterprise Content Management system (ECM). Unstructured content grows exponentially, and Enterprise Content Management system helps to capture, store, manage, integrate and deliver all forms of content across the company. Today, decision makers have possibility to move ECM systems to the cloud and take advantages of cloud computing. Cloud solution can provide a crucial competitive advantage. For example, it can reduce fixed IT department cost and ensure faster ECM implementation.To achieve the maximum level of benefits from implementation of ECM in the cloud it is important to understand all possibilities and actions during the implementation. In this paper, the general model of the ECM implementation in the cloud is proposed and described. The risk may relate to all aspects of the implementation, such as cost, schedule or quality. This is the reason why the introduced model places emphasize on risk. The aim of the article is to identify risks of the ECM implementation in the cloud and quantify the impact of risk. The article is focused on the Monte Carlo method. Monte Carlo method is a technique that uses random numbers and probability to solve problems. Based on interviews with an IT managers there is created an example of possible scenarios and the risk is evaluated using the Monte Carlo method.
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Nursyahbani, Novi. "Information and promotion genre regarding korean content in netflix press release." Jurnal Komunikasi Profesional 5, no. 4 (2021): 384–404. http://dx.doi.org/10.25139/jkp.v5i4.3996.
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This research at the beginning discusses the development of press releases that have been developed into various aspects, ranging from the media used, the themes presented, to the genres classified in a study. Departing from the research of Catenaccio (2008), this study wants to examine the structure created from that research, whether it is still relevant today and can show informative and promotional genres in a press release. Thanks to its freedom to be applied in various types of press releases, this research will choose a company based from a data that mentioned company that gained many profit during the Covid-19 pandemic and had many products released, which is Netflix. Data collection and analysis methods used in this study were convenience sampling and structural analysis from Catenaccio. Through convenience sampling, there are three articles selected up to June 15, those published on May 27, June 06 and June 10, 2021. The result of the analysis is that the structure of Catenaccio which contains the format of writing press releases, does not match the format of writing press releases in Netflix, but main points such as leads, justifying the product, detailing the product and explicit promotional components still applicable and determine the genre in press releases. The genres of Netflix press releases are hybrid because they contain an informative and promotional genre. A new structure that has been modified in this study is also offered for further research, with a wider selection of press release articles and other data collection techniques.
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Kristianti, Tri. "Penggunaan Istilah Asing dalam Bahasa Gaul Kaum Milenial di Media Komunikasi Virtual." Likhitaprajna Jurnal ilmiah 23, no. 2 (2022): 152–60. http://dx.doi.org/10.37303/likhitaprajna.v23i2.200.
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Over the years, technology has developed and revolutionized our world and daily lives. It becomes the most crucial part in our lives. The amazing tools and resources have been created, putting useful information in our fingertips. Through instant messaging apps and social media platforms, technology’s advancements have provided quicker ways to communicate. 
 The term “media” has changed the digital technology which previously refers to the necessity of news platform. Any company that helps pass information across the globe, including social media platforms like Facebook and Twitter is now called as a media company. To reinforce this circumstance, the virtual communication platforms like Instagram and TikTok become very popular among the millennial youth. They provided any contents with variety themes and current issues to catch their viewers’ attention. The content creators create particular slang language which consist of acronyms or abbreviations and mostly written in English.
 This research is descriptive qualitative type. This research aims to analyze the use of foreign language (English) in shortening slang abbreviations among the millennials youth while communicating in virtual communication media. While phenomenology approach is used to reveal the commonality of a lived experience in using the slang language within millennials youth. The result indicated there are 70 popular words that consist of 66 abbreviations and 4 numeronyms in the slang vocabulary of the millennials used to communicate in virtual communication media; TikTok and Instagram.
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Wiman, Virginia, Marie Lydell, and Maria Nyholm. "Views of the workplace as a health promotion arena among managers of small companies." Health Education Journal 75, no. 8 (2016): 950–60. http://dx.doi.org/10.1177/0017896916643355.
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Introduction: Several studies have shown that workplace health promotion leads to better health, increased productivity, as well as reduced absenteeism and presenteeism among employees. The objective of this study was to describe how managers in small companies (10–19 employees) perceive their company as an arena for promoting employees’ health. Method: A sample of 10 managers (four women) was strategically selected. Semi-structured interviews were conducted with each person. Interviews were transcribed and analysed using qualitative content analysis. The analysis focused on both manifest and latent content. Results: Three main categories emerged from the analysis: the potential to promote employees’ health, responsibility as an employer and the need for external support. An arena for workplace health promotion is created when managers prioritise health at the workplace. Conclusion: Small companies often lack the knowledge and resources to manage health and safety problems and also have less access to occupational health services. This paper highlights the importance of the views of small company managers as resources for the development of health promotion.
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Yuan, Chenying. "A Case Study of Netflix’s Marketing Strategy." BCP Business & Management 42 (March 20, 2023): 185–90. http://dx.doi.org/10.54691/bcpbm.v42i.4580.
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With the global epidemic, home entertainment is particularly important. Netflix streaming company offers a vast inventory of movies and TV on demand. Netflix has grown substantially since the 2020 epidemic, adding 16 million subscribers. As a leading company in the streaming industry, the reasons for Netflix’s success are worth analysing. This paper analyses Netflix’s promotional strategy, success stories and experiences and identifies problematic areas for advice. The study finds that Netflix’s promotional strategy is related to social media, which is used to increase interaction with viewers, such as the case of Netflix’s successful entry into the Spanish market using Twitter. The disruption of the business model and the creation of a recommendation system enhance the user experience. The development of original content attracts new subscribers through innovation, as in the case of Black Mirror, which created a new interactive model. At the same time, a number of problems have been identified, such as the limitations of Netflix’s international development, the dependence of revenues on subscriptions and the high cost of producing original content.
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Feryanda, Jonathan Octa, and Lina Sinatra Wijaya. "Strategi Public Relations Dalam Membangun Brand Awareness Pada PT. Finfolk Media Nusantara." Jurnal Pustaka Komunikasi 7, no. 1 (2024): 76–86. http://dx.doi.org/10.32509/pustakom.v7i1.3482.
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People today have begun to switch from conventional media to online media in obtaining information. Because of this transition, many media have emerged and are only engaged in the online field using social media platforms such as Instagram, TikTok, and Youtube. One of these media is PT Finfolk Media Nusantara. In the midst of intense competition between these media, of course, the media needs brand awareness from the public in order to become a trusted media. This research aims to find out the communication strategy owned by PT Finfolk Media Nusantara in building public brand awareness of the company. This research is included in the type of descriptive qualitative research. The data collection techniques used are interviews, observation and documentation. The results showed that PT. Finfolk Media Nusantara planned first before carrying out its communication strategy which was carried out in several stages. In addition, the level of brand awareness of PT. Finfolk Media Nusantara is at the brand recognition level because most have known the company through the content created where the content includes the PT. Finfolk Media Nusantara logo.
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Gek, Danil, Vladislav Kukartsev, Vadim Tynchenko, Aleksandr Bondarev, Maria Pokushko, and Natalya Dalisova. "The problem of SEO promotion for the organization’s web representation." SHS Web of Conferences 69 (2019): 00122. http://dx.doi.org/10.1051/shsconf/20196900122.
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The article describes the problem of search engine optimization of a new web-site of any organization and the approaches to make better results in different search engines. The new site is difficult to bring to the top search engine rankings. This article describes the study of the new web-site SEOpromotion. The authors took the site of the organization for the sushi and rolls delivery in Krasnoyarsk city, Russian Federation, which was created and uploaded to the hosting about a year ago. At the first stage, the technical optimization was completed: Robots.txt and Sitemap.xml files were configured, 404 page was set up and validation check was carried out. At the second stage, the content was worked out and a semantic core was formed. With the help of the Yandex service Wordstat.Yandex, key phrases were selected, which was used to advance the site. After that, a snippet was created which makes the link to the site more attractive to users. As a result of this work, the site has become 2 times more visible to potential customers of the company. Thus, properly implemented SEO optimization allows you to attract a significantly larger number of customers in the company.
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MAJEWSKI (tomasz.majewski@wat.edu.pl), Tomasz, Waldemar A. TRZCIŃSKI (waldemar.trzcinski@wat.edu.pl), and Leszek SZYMAŃCZYK (leszek.szymanczyk@wat.edu.pl). "Studying the Effectiveness of Shaped Charge Jets Created by Graphene-containing Shaped Charge Liners." Problems of Mechatronics Armament Aviation Safety Engineering 15, no. 1 (2024): 39–54. http://dx.doi.org/10.5604/01.3001.0054.4487.
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The paper presents selected results of studies conducted within the framework of the following research project: “Use of graphene and new multilayer explosive technologies in materials for shaped charge liners" (The National Centre for Research and Development in Poland: project No: DOB-BI08/03/01/2016). This study was performed by a consortium made up of the following entities: Institute of Precision Mechanics, Military University of Technology and the Mototechnika company (Poland). The main objective of the performed experiments was to test the effectiveness of shaped charge liners produced with the use of powder metallurgy methods, from mixtures containing copper powder and graphene-coated copper powder. The content of the latter equaled 0%, 1%, 5% and 10%, respectively. Shaped charge jets created with the use of liners made from the powder mixtures tested were recorded with the help of X-ray technology. Firing tests were conducted against steel barriers and the depth of penetration was determined. The obtained results showed that the addition of graphene powder to pure copper powder practically does not increase the depth of penetration of the shaped charge jet compared to scenarios in which sintered liners without this additive were used.
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SOMOSI, Zoltán. "THE ROLE OF ARTIFICIAL INTELLIGENCE IN CONTENT CREATION AND CHECKING ITS EFFECTIVENESS IN THE GOOGLE ADS ADVERTISING SYSTEM." Annals of the University of Oradea. Economic Sciences 31, me 31 (2022): 259–70. http://dx.doi.org/10.47535/1991auoes31(2)025.
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n Hungary, 94% of businesses have Internet access and 63% have a website. Moreover, online retail sales will reach HUF 1,203 billion in 2021. In order for companies to achieve the largest possible market share, they can use various digital marketing strategies. They are distinguished according to different methods. One of the most commonly used in practice and in science is inbound (as search engine optimization) and outbound (as advertising). Google Ads, which emerged at the turn of the millennium and defined itself as the world’s first company to use machine learning technology, is a market leader. Their ad system was initially based on keywords, which have since been expanded to include more than 4,800 types of targeting criteria. These targeting options are available for a variety of ad formats. The digital solutions to the billboards of traditional marketing are banner ads, called Display on Google. These ads contain image, video, and text content and aim to interrupt the consumer’s activity and redirect them to the advertiser’s website. Since they are capable of increasing website traffic by up to 300%, this can be interpreted as an opportunity that is also considered favorable by businesses. It is also suitable for testing various content elements, as one of its main indicators, the click-through rate, expresses the relevance of the ad, as several researchers have noted. As the role of artificial intelligence grows, more and more companies are using it as a competitive advantage. Some of their algorithms are capable of generating text, images, videos, or other content. In this study, I leverage the power of display ads and conduct my research in the Google Ads system instead of conducting consumer surveys. I created two ads for the same target audience, with the same budget and settings. The text content for one ad was created by a marketer, the image content was created by a professional photographer, and the content elements for the other ad were provided by Artificial Intelligence. The objective of the article is to study the performance, efficiency, and impact of artificial intelligence-generated content on conversions under real market conditions. The study also includes content created by the players.
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Wang, Tian, Rosdeen Suboh, and Farideh Alizadeh. "An Encounter of the Chinese Monkey and the Japanese Robot: The Product Tenet in Cultural Transduction." Malaysian Journal of Social Sciences and Humanities (MJSSH) 9, no. 5 (2024): e002825. http://dx.doi.org/10.47405/mjssh.v9i5.2825.
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When more than one source material is used for an adaptation, how do these texts work together coherently in the new production? This article applies the product tenet in the cultural transduction framework to multi-sourced film adaptations to analyze the coexistence of the classical Chinese novel Journey to the West and the iconic Japanese anime Doraemon in the Japanese animated film Doraemon: The Record of Nobita’s Parallel Visit to the West (1988). We find that to integrate these two works that take the lead in their respective cultural contexts, Japanese adapters enhance the cultural shareability by highlighting content universals, audience-created universals, and company-generated universals, and reduce the cultural discount by filling in the content lacuna, the capital lacuna, and the production lacuna.
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Mukrodi, Mukrodi. "IMPLIMINTASI PERILAKU KEPEMIMPINAN PT VENTURA BERBASIS PROMOSI JALUR KARIR." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 2, no. 4 (2019): 481–89. http://dx.doi.org/10.37481/sjr.v2i4.761.
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Human resources are assets in an organization or company, so that with these resources, what the company wants to achieve can be realized well and realistically. So in this case the author intends to conduct research related to leadership and career. Leadership behavior in the business world is a driving factor in the business world in order to control the running of an organization or company, so that with this behavior it is hoped that the company can run well. With this research, I as the author have the aim of finding out how much leadership behavior is related to career promotion, so that with good leader behavior, healthy promotions can be created, with healthy promotions it will be possible to produce a healthy company. This research uses a descriptive qualitative approach by collecting data through in-depth interviews with employees and related parties in the company. Content analysis is used to identify patterns of leadership behavior that influence the career path-based promotion process. Apart from that, concepts from leadership theory and career development are also used as a guide in analyzing data and factors for promotion. The attitude of a good leader can play an important role in advancing the Company, so that the Company's activities can be successful and successful. Leadership behavior has not been fully carried out in accordance with applicable theories and rules, while the career path factors that dominate at PT Ventura are the channeling career path combined with strong knowledge and experience so that this career path is dominated by many in the company.
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Tamulevičienė, Daiva, and Rasa Subačienė. "EVALUATION OF THE CONTENT OF CONTROLLING CONCEPT: HOLISTIC APPROACH." Science and Studies of Accounting and Finance Problems and Perspectives 12, no. 1 (2018): 47–59. http://dx.doi.org/10.15544/ssaf.2018.06.
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From a scientific point of view, the analysis of the controlling concept and specification of the definition of controlling, taking changing economic, social and cultural conditions into account, are important in order to disclose the meaning and importance of controlling, to identify the object, functions, tasks of controlling and its place in the organisational structure of a company, to form a controlling system and distinguish its elements as well as to create a methodological basis for introduction of a controlling system into a company. Having considered that there is a huge variety of controlling definitions as well as explanations and interpretations of concepts, the content analysis method was used for examining the controlling concept. The analysis of the content of controlling definitions revealed that significant differences among the controlling concepts are related to identification of the research fields of controlling as well as distinguishment of dominant elements defining the goal, purpose and activities of controlling. After systematizing the concepts it was determined that controlling has to be analysed as a system combining narrower fields of research (procedural, functional, instrumental). After carrying out the analysis of dominant elements of controlling provided in the definitions it was revealed that most of them emphasize that controlling is oriented towards achieving the company's goals without specifically mentioning these goals. It is suggested to widen this concept by indicating that controlling has to be oriented towards achieving strategic and operational goals and concrete results of these activities have to be reflected through creation and increase of the company's value. Such approach is based on the attitude that the purpose of creating and introducing every new management system, including controlling, has to be related to additional value which, in the long run, can be created by connecting strategic and operational activities. When analysing the concepts of controlling in the respect of designation of dominant activity fields it was noticed that the management support activity is mentioned the most often and in the controlling system it is realised through various other activity fields. Their recurrence frequency in the provided definitions differ; yet the most frequently mentioned activities are those of planning, control and information support. Taking into account the fact that current controlling definitions do not identify the conditions under which this system would function efficiently it is appropriate to widen the definition of controlling in this respect by indicating that development of a controlling system flexibly responding to the changing external and internal environment as well as oriented towards factors creating a company's value is efficient in competitive and dynamic business conditions. The results of the conducted survey on the essence and the level of perception of the controlling in Lithuanian medium-sized business enterprises show that 54.7% of all surveyed mid-sized company executives and accounting and finance professionals have a clear perception on the controlling. The rest respondents identified controlling as control, internal control, management accounting, or were unable to define this category at all. Analysis of whether the level of control perception depends on the experience of the application of the controlling system in the companies, it has been determined that the perception level of the companies in which the control system has been applied or planned to be applied in the future, is significantly higher.
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Ms. Pallavi N, Ms. Sowmya D S. "Content Designing An Engaging Medium In Social Media Marketing." Tuijin Jishu/Journal of Propulsion Technology 44, no. 4 (2023): 3834–45. http://dx.doi.org/10.52783/tjjpt.v44.i4.1555.
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Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing is becoming more popular for both practitioners and researchers. Content creation is the foundation of all modern digital marketing efforts. It's defined as the process of conducting research, generating strategic ideas, crafting those ideas into high-value collateral and then promoting to a target audience.
 Social media marketing is an important way for businesses of all sizes to reach customers. The customers are already interacting with brands through Social media that can bring remarkable success to the business. This has created devoted brand advocates and driving leads for better sales.
 Challenges of social media marketing like customer satisfaction, communication, reducing rumours, negative talk etc., helps in understanding the online marketing and helps in building strategies to avoid the problems of social media.
 This study focuses at how communication, cost and customer awareness, brand name influences e- business using social media as a marketing tool. This study provides important insights on which areas company owners and managers needed to look into more effective lyin order to prove business growth. However, if the business has a real Social Media Marketing strategy, it will be able to identify the ability to monitor public perception of its brand, products and services in real time. The importance of this study is: - Content designing in social media marketing.
 Content marketing leads customers to more informative and engaging mediums. Content creation is the ultimate inbound marketing practice. When a content is created, then it’s providing free and useful information to the customers, attracting potential customers through website, and retaining existing customers through quality engagement
 Content marketing is important because it answers customer’s questions and helps customers to Build trust, develops relationship, improve conversions, and generate leads. In the present day Customers expect high-quality, consistent content from their favorite brand.
 The methodology adopted will be Descriptive research and Convenience Sampling technique is followed.
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Lusch, Vasyl, Vasyl Loik, Oleksandr Lazarenko, and Mirosław Kosiorek. "Determination of training conditions of fire-fighters in mobile training complexes." MATEC Web of Conferences 247 (2018): 00021. http://dx.doi.org/10.1051/matecconf/201824700021.
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The conditions created during training of firefighters in the mobile training complex of the Polish company «Egeria group» are considered. Currently, the determination of the parameters of the gas environment created by the combustion of pure propane (C3H8), vaseline oil and nitrogen oxide (N2O) over a period of time remains a problematic issue. At the same time, the conditions, which are created when combustion in such cameras, namely, the approximate temperature, the composition of combustion products, their volume during training in mobile training systems remain unexplored. The determination of the amount of combustion products was carried out by solving the equations for determining the material balance of the process of combustion of propane at the maximum temperature created by the mobile training complex and room temperature. As the calculations performed in the mobile training complex during the burning of propane to obtain a high temperature, the oxygen concentration in the air will remain safe - 20.16%. This will gradually increase the content of СО2, N2 and H2O vapour, since the composition of the products of combustion in the percentage ratio will be: СО2 = 11.63%; H2O = 15.5%; N2 = 72.87%.
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Molchanov, S. S. "Working with bloggers as an effective tool for promoting a telecommunication company." Scientific notes of the Russian academy of entrepreneurship 23, no. 2 (2024): 50–55. http://dx.doi.org/10.24182/2073-6258-2024-23-2-50-55.
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The article analyzes the use of bloggers as an effective tool for promoting telecommunications companies on social networks and video hosting sites. The author examines in detail the key advantages of cooperation with influencers, such as increasing brand awareness, significantly expanding the reach of the target audience, increasing sales, increasing consumer engagement and loyalty, as well as improving the company’s image as modern and keeping up with digital trends.The article highlights the potential risks of working with bloggers, including the high cost of popular influencers, the possibility of encountering low–quality blogging sites with fake audiences, the threat of reputational losses, legislative restrictions in the field of advertising certain services and the lack of full control over the content created by the blogger.To minimize risks and increase the effectiveness of collaborations, the author gives detailed recommendations on the selection of suitable bloggers. Among the key criteria are: the correspondence of the blogger’s audience to the company’s target audience, a high level of subscriber engagement, the relevance of content to the brand’s theme, successful experience in advertising integrations, as well as adequate cost of services. Telecommunications companies are advised to use special social media monitoring services to analyze the quality of the audience of influencers.In conclusion, it is emphasized that a systematic approach to planning advertising campaigns with bloggers, constant monitoring of their implementation and a comprehensive assessment of results on a number of qualitative and quantitative indicators will allow telecommunications companies to maximize the benefits of cooperation with influencers and achieve high efficiency of investments in blogger marketing.
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Kavgić, Aleksandar. "EFFECTS OF USING AI IN TEACHING ENGLISH: A WORKPLACE-ENGLISH CASE STUDY." Годишњак Филозофског факултета у Новом Саду 49, no. 2 (2024): 19–40. https://doi.org/10.19090/gff.v49i2.2534.
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This quantitative pilot case study-into workplace English (WE) teaching practice set out to determine the extent to which the use of artificial intelligence (AI) in creating teaching materials can influence the teaching outcomes and the student experience.The study employed a traditional experiment methodology with the control and the experimental group who were given a pretest and a posttest to determine both the extent of language skills and the level of learning experience satisfaction.The experiment was conducted in a small IT company among adult learners of English, comprising individuals from three teams, totaling 37 people who were split into two groups. The control group of 18 people was instructed according to a standard textbook by OUP, Business Results, combined with International Edition of English for Customer Care, as well as with general English-in-use materials created by the instructor. The experimental group of 19 people was lecturedusing custom teaching materials created by AI, which was instructed to prepare tailor-made learning resources based on email exchanges, phone calls, social media posts previously created or recorded within the IT company. The AI was also instructed to create test materials (questions and quizzes) that were focused on each individual piece of the content generated in this way.The results of the experiment indicate that both the control and the experimental group have improved the language skills which were the focus of the learning materialsin a statistically significant manner, whereby the control group did not show statistically significant improvements among individuals, whilethe experimental group showed statistically significant improvements among the majority of individuals. Furthermore, the experimental groupreported higher level of satisfaction after the course end.In sum, the results of this small-scale pilot study seem to indicate that the use of AI in preparation of learning resources for teaching WE leads to better acquisition of relevant skills as well as a more positive, subjectively measured, learning experience.
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BOLILYI, V. O., O. M. HUTSALIUK, L. P. SUKHOVIRSKA, and O. M. LUNHOL. "DEVELOPMENT AND IMPLEMENTATION OF A SOFTWARE PRODUCT “AUTOMATED ACCOUNTING SYSTEM “AXIM” FOR SMALL BUSINESSES IN THE SYSTEM OF FORMATION OF ANALYTICAL SUPPORT." Economic innovations 23, no. 3(80) (2021): 33–40. http://dx.doi.org/10.31520/ei.2021.23.3(80).33-40.
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Topicality. The desire to electronize daily routine processes comes into all spheres of human life: education, entertainment, business, everyday life, etc. It is known that automation of any process not only simplifies human work, but also reduces the time for its execution and improves the quality and effectiveness of this operation.Today, more and more mechanical, monotonous work of people is performed by an automatic or automated system. This is justified by the fact that computer software products perform operations much faster and better than humans.Aim and tasks. Study of the features of development and implementation of the automated accounting system “AXIM” with wide functionality for a small enterprise.Conducted content analysis of literary sources of the economic direction and the programming sphere – to select indicators that affect the functioning of the store, study their relationships to develop a software product for increasing the efficiency of trading company business processes; comparative analysis – to reveal the essence and features of software products implementation to improve the efficiency of trading company business processes; analysis and synthesis techniques – to form a system of indicators for the effectiveness of the software product implementation.Research results. An “AXIM” automated system for selling retail goods has been created, which has great functionality and successfully fulfills its tasks. The software product was introduced and tested at the small trading company “Bonus” of individual entrepreneur Yakovlieva L.I., which is located in the township Smolino of the Kirovohrad region Malovyskivskyi district.Conclusion. The introduction of the created software product at the investigated small trading company “Bonus” of individual entrepreneur Yakovlieva L.I. showed effective usage indicators and made it possible to streamline the accounting, simplify the search for product information, automate the scheme of goods sale and control the goods balance in the store.
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Yaroshevska, O., V. Krasnostup, and D. Ksenofontov. "Management of Financial and Accounting and Analytical Support at Small and Medium-Sized Enterprises Using the "AXIM" System." Economic Herald of the Donbas, no. 4 (78) (2024): 49–55. https://doi.org/10.12958/1817-3772-2024-4(78)-49-55.
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Topicality. The desire to electronize daily routine processes comes into all spheres of human life: education, entertainment, business, everyday life, etc. It is known that automation of any process not only simplifies human work, but also reduces the time for its execution and improves the quality and effectiveness of this operation. Today, more and more mechanical, monotonous work of people is performed by an automatic or automated system. This is justified by the fact that computer software products perform operations much faster and better than humans. Aim and tasks. Study of the features of development and implementation of the automated accounting system “AXIM” with wide functionality for a small enterprise. Conducted content analysis of literary sources of the economic direction and the programming sphere – to select indicators that affect the functioning of the store, study their relationships to develop a software product for increasing the efficiency of trading company business processes; comparative analysis – to reveal the essence and features of software products implementation to improve the efficiency of trading company business processes; analysis and synthesis techniques – to form a system of indicators for the effectiveness of the software product implementation. Research results. An “AXIM” automated system for selling retail goods has been created, which has great functionality and successfully fulfills its tasks. The software product was introduced and tested at the small trading company “Bonus” of individual entrepreneur L. Yakovlieva, which is located in the township Smolino of the Kirovohrad region Malovyskivskyi district. Conclusions. The introduction of the created software product at the investigated small trading company “Bonus” of individual entrepreneur L. Yakovlieva showed effective usage indicators and made it possible to streamline the accounting, simplify the search for product information, automate the scheme of goods sale and control the goods balance in the store.
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Matiukh, Serhii, and Sergiy Korbut. "Security concept in the management of a construction company." Ukrainian Journal of Applied Economics and Technology 2025, no. 2 (2025): 242–49. https://doi.org/10.36887/2415-8453-2025-2-48.
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Ensuring the economic security of an enterprise, which is an important management task in our time, from a defensive perspective, consists of a complex of interconnected actions aimed at eliminating, preventing, and slowing down the realization of a complementary set of threats to the state of the enterprise or its activities to avoid negative changes or overcome their consequences. Such a set of actions must be timely developed, and its implementation controlled, for which managerial influence is required, which is carried out within a certain managerial approach. Based on the analysis results, it has been shown that it is appropriate to combine the systemic and functional approaches in the form of a systemic-functional approach, the implementation of which is carried out within a certain enterprise management concept. In this concept, the key role belongs to the formulation of the objectives of its activities (or the objectives of the functioning of the “enterprise” system), the hierarchical structure of which is formed through the decomposition of the overall goal (or the first-order goal) into sub-goals at lower levels, which clarify and specify it according to the circumstances and characteristics of the enterprise’s activities. The most common management concepts of enterprises (traditional, marketing) have been analyzed and a security management concept has been proposed for use, which highlights, based on a systems-functional approach, the overall system functions of the “enterprise” system, where general management functions and functional subsystems are in a certain relationship. Alongside the leading overall system functions of the “enterprise” system, the security management function is also included, revealing the content of the subfunctions of the security management function of the “enterprise” system. Created the architecture of relationships, interactions, and communications of structural units and performers (employees) of the enterprise in ensuring its activities, which provides an understanding of the overall composition of actions, their sequence and interrelation in the form of mutual assistance, exchange of information, resources, and results of work performed, coordination of actions, as well as in resolving conflicts and issues between departments and officials, which are almost inevitable during long, often tense collaboration. The content of management constructs in terms of ensuring economic security in the context of adoption and implementation of management decisions is revealed using the example of construction companies. The specific content of these constructs determines the peculiarities of enterprise management in a certain type of economic activity in terms of ensuring its economic security. Keywords: construction company, management, management approach, management concept, safety concept, overall system function, functional subsystem.
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Widjaya, Mutiara Malika, and Budi Setiawan. "Tinjauan Atas Content Marketing PT Pojok Satu Indonesia." Jurnal Aplikasi Bisnis Kesatuan 4, no. 3 (2024): 327–36. http://dx.doi.org/10.37641/jabkes.v4i3.1962.
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Before technology experienced developments like today, to find information and news, people got it through conventional media including newspapers, magazines, radio or television. The conventional media industry such as newspapers began to lag behind due to the impact of technological developments, this was due to changes in people's behavior that switched to the digital world. The objectives of this study are: 1) how is content marketing implemented at PT Pojok Satu Indonesia; 2) what are the obstacles in implementing content marketing at PT Pojok Satu Indonesia; 3) how to deal with obstacles in implementing content marketing at PT Pojok Satu Indonesia. The results of this study are: 1) PT Pojok Satu Indonesia divides three stages in implementing content marketing; 2) in its implementation there are several obstacles experienced by PT Pojok Satu Indonesia in implementing content marketing including the absence of the right idea in determining a concept that suits the needs of the audience, writer's block, the presence of competitors, and rapidly changing trends; 3) efforts made to overcome obstacles in implementing content marketing at PT Pojok Satu Indonesia, namely identifying target audiences by conducting market research first, dealing with situations when writer's block occurs by taking a break, looking for a new atmosphere and looking at other references, providing characteristics to digital content created by the company and developing a mindset or way of thinking to carry out various innovations. Keywords: Content Marketing, PT Pojok Satu Indonesia
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Mohapeloa, Tshidi. "Effects of silo mentality on corporate ITC’s business model." Proceedings of the International Conference on Business Excellence 11, no. 1 (2017): 1009–19. http://dx.doi.org/10.1515/picbe-2017-0105.
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Abstract Background & orientation: The existence of silo mentality has direct effect on the business model used by any ITC company. Its contribution slows service delivery whilst increasing customer’s despondency. However mitigation could help overcome barriers within divisions, improve customer experience and increase productivity. But when different units as components of a company fail to integrate, collaborate and work together to achieve a common objective goal, not only are performances affected but also operations at all levels. A business model canvas can help determine how a company intends to create value for customers whilst it makes money. Thus deliverance of an effective value proposition for efficient customer needs, can be affected through silos. Purpose: This study explore the effects of silo mentality within an ITC company (at organisational level) using the 9 elements of the business model canvas as framework. Methodology and research questions: As an exploratory study qualitative methods were used where in-depth interview questions looked at how silo mentality within the organisation affects the core business model elements and why. Twelve participants were selected from an enterprise business unit through a convenience sampling method. Content analysis helped with the development of core themes that looked at the how silos affect each element (process) and why (meaning). Findings: Silo mentality affects not only the individuals but team, products, value proposition, relations with partners, customers, stakeholders. Thus undermines internal capabilities and key resources. Absence of teamwork within the divisions leads to conflicts which delays achievements of common goals. Bottlenecks affect inter-divisional progress and relations, customer output and relations and compromise the quality of service. Implications: Silo mentality is a bottleneck that not only weakens firms’ capabilities and growth potential but destroys any value created by the firm.
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Ilham, Tsani Rasyidan, and Fachira Ira. "Digital Marketing Strategy Formulation to Increase Engagement in Course and Training Institution Industry (Case Study: PT Karisma Garuda Mulia)." International Journal of Current Science Research and Review 06, no. 06 (2023): 3688–703. https://doi.org/10.5281/zenodo.8128781.
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<strong>ABSTRACT:</strong> PT Karisma Garuda Mulia is a course and training institution located in Malang City, East Java. The training programs created by PT Karisma Garuda Mulia are centered on developing IT and digital technology skills which include courses in Microsoft Office Professional, graphic design and multimedia, web development, digital architecture, civil engineering application, and digital marketing. Along with the emergence of online e-learning platforms, the business started to experience some difficulties. The problem faced by PT Karisma Garuda Mulia is the low engagement and lack of digital marketing strategy to help its business generate sales. The purpose of this research is to create an appropriate digital marketing strategy to increase the engagement to help smooth the customer journey. This research is conducted by identifying problems internally and externally using STP Analysis, Marketing Mix (7Ps), PESTEL analysis, Porter’s Five Forces and competitor analysis. After doing those analysis, researchers also analyze the PT Karisma Garuda Mulia’s digital marketing efforts by incorporating the Hierarchy of Effects model. This research is conducted using qualitative method. The researchers conduct an in-depth interview with several employees of the company to gain insights about the company’s digital marketing efforts. The result of the interviews indicates that there is a lack of appropriate digital marketing strategy used by the company. Using the interview insights, the researchers construct a digital marketing strategy using a RACE planning framework. The result of this research is that the company needs an appropriate digital marketing strategy with a clear marketing channel in each stage of the RACE planning framework. The marketing channels used are search engine marketing and content marketing in reach stage, website and demo classes in act stage, email marketing and customer service support in convert stage, and lastly community building and feedback surveys in engage stage.
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Stoianova, Olga V., Tatiana A. Lezina, and Victoria V. Ivanova. "Strategic company management during digital transformation: Analysis of conceptions, approaches and methods." Vestnik of Saint Petersburg University. Management 21, no. 3 (2022): 370–94. http://dx.doi.org/10.21638/11701/spbu08.2022.303.
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Nowadays, the level of digitalization of Russian companies varies greatly depending on their scale, industry, form of ownership, etc. The low efficiency of management systems is one of the key reasons for an insufficiently fast or unsuccessful digital transformation of many Russian companies, which is caused both by the lack of management experience in the context of digital transformation and the undeveloped mechanisms of such management. The latter circumstance determines the important scientific problem of developing the methodological basis of strategic management of companies during digital transformation; the initial stage of which is the analysis of the current state of research in this area. The purpose of the study is to identify research prospects, as well as problems that need to be solved to create a methodology for strategic management of companies implementing digital transformation projects. A bibliometric and content analysis of published works was carried out, including a multi-staged publication selection procedure, which reduced the original list of papers from 516 items to 135 ones. The article offers the answers to the following questions: what preconditions for changing the theory and practice of management are created by digital transformation; what ideas and solutions concerning the concept and methodology of strategic management are proposed by the scientific community. Based on the systematization of the results of numerous studies, the paper identifies priority tasks for the development of an improved strategic management methodology. These tasks include improving the strategic management conception, enhancing strategic management mechanisms, developing a system for identifying mechanisms for companies of different strategic orientations and levels of readiness for digital transformation, and developing practice-oriented recommendations for the integrated use of strategic management methods to provide information support for the management processes in domestic companies.
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Zailskaite-Jakste, Ligita, and Inga Minelgaite. "Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity." Journal of Eastern European and Central Asian Research (JEECAR) 8, no. 2 (2021): 160–70. http://dx.doi.org/10.15549/jeecar.v8i2.501.
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This study analyzes marketing communication (MC) impact on brand equity (BE) in social media (SM) seeking to identify mediating role of consumer engagement behavior (CEB) between generated functional and hedonic content on brand equity (BE). The CEB is divided into three levels: consuming, contributing, and creating. A survey-based empirical study with 402 respondents was conducted in the Eastern Europe country Lithuania. The implemented five control variables disclosed new mediation tracks and the good fit of the model, with the main findings of the research being that CEB occurring via SM platforms mediates the relationship between marketing communication and BE. 
 These outcomes suggest that companies seeking to make an impact on BE through CEB in level creation, should develop company-created utilitarian content which may engage consumers, extending the reach of their content and helping to facilitate long-term brand loyalty.
 Keywords: marketing communication; consumer engagement behavior; social media; brand equity.
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Ismail, Hariadi, Imanudin Hasbi, Diki Wahyu Nugraha, Nugraha Nugraha, Tonggo Marbun, and Grace Kastanya. "Innovative Educational Strategies to Increase Online Company Revenue." International Journal of Business Review (The Jobs Review) 7, no. 1 (2024): 63–70. https://doi.org/10.17509/tjr.v7i1.73705.
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Purpose – The growth of online companies has accelerated in the last decade, however, competition has also become fiercer. To remain profitable and competitive, online companies need to adopt innovative educational strategies that not only attract but also retain customers. This article explores various educational strategies that can help online companies increase their revenue, including customer education, employee training, and community engagement. By utilizing this strategy, online businesses can increase customer satisfaction, improve product usage, and ultimately drive revenue growth. Customer education is one of the key components in this strategy. By providing relevant and useful information about products and services, companies can help customers understand and maximize the benefits of the products they purchase. For example, webinars and tutorials explaining how to use the product can reduce confusion and increase adoption rates. Additionally, informative content such as articles, videos, and FAQs that answer frequently asked questions can improve customer experience and strengthen their loyalty to the brand. Employee training also plays an important role in increasing online company revenues. Well-trained employees can provide better service to customers, which in turn increases customer satisfaction and retention. A comprehensive onboarding program ensures that new employees understand the company's products and services well from the start. Additionally, continuous learning programs that keep employees updated on the latest industry trends and company updates can improve their performance and help companies stay competitive. Community engagement is another effective strategy for increasing online company revenue. By building an online community around a brand, companies can create a sense of community and loyalty among their customers. Online communities allow customers to interact, share experiences, and learn from each other, which can strengthen their relationship with a brand. Additionally, encouraging customers to create and share content related to company products can increase engagement and provide authentic testimonials that can attract new potential customers. Case studies from successful companies such as Duolingo and Salesforce demonstrate the effectiveness of this educational strategy. Duolingo uses gamification and community features to educate and engage its users, while Salesforce offers extensive training and certification programs through its Trailhead platform. Both companies have succeeded in increasing their revenues by prioritizing customer and employee education. Overall, educational strategies are a powerful tool for increasing online company revenue. By educating customers and employees, and building a strong community around the brand, companies can increase customer satisfaction and loyalty, improve product usage, and ultimately drive revenue growth. Further research could explore the specific implementation and impact of these strategies across different types of online companies, as well as identify best practices that could be widely adopted. Design/methods/approach – This research is about Systematic Literature Review (SLR) methodology. The SLR methodology is a structured and comprehensive method for identifying, assessing, and synthesizing literature relevant to a particular research topic. The systematic literature review methodology can be used to review educational strategies in increasing online business revenue.Findings – One effective approach is through implementing educational strategies designed to increase customer engagement and loyalty and improve employee performance. The innovative educational strategies can significantly boost online company revenue by attracting and retaining more users, enhancing their learning experiences, and creating additional streams of income. Research implications/limitations – Through investing in customer education, employee training, and community engagement, companies can increase customer satisfaction, improve product usage, and foster loyalty.Originality/value – The rapid growth of online companies in the last decade has created new opportunities and challenges in the business world. The advent of the internet has changed the business landscape, giving birth to many online companies operating in various sectors. In the midst of increasingly fierce competition, online companies must continue to innovate to remain relevant and profitable
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Hofman-Kohlmeyer, Magdalena. "CREATING AND MODIFYING THE GAME CONTENT BY PLAYERS AS AN ACT OF PROSUMERISM." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 21, no. 1 (2020): 145–62. http://dx.doi.org/10.5604/01.3001.0014.1243.
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Prosumption can be described as an involvement of customers in the process of production. Customers obtain certain benefits related to increasing the degree of customization of the product or service. On the other hand, prosumption minimizes the costs associated with the purchase and/or use of products by consumers by undertaking of certain activities traditionally performed by the company. The primary aim of this paper is to investigate the phenomenon of creating and modifying computer game content by players as an act of prosumerism. Player used a game as primary materials to create some game elements or even producing a completely new one. They make unpaid work on game modification, called by its practitioners as “game modding”. Game modding is a process of changing, adding or removing game code that alters the way the game is played. This process includes many different actions, such as creating characters, houses and gardens in The Sims, changing the appearance of the residents, creating virtual buildings and landscapes in Second Life. Players build their own virtual environment. Creators gather in modding communities in which they sharing created content, advice each other’s, cooperate with other creators. Cooperation facilitates some platforms like Steam, various online forums or video sharing sites like Youtube. Besides players, also companies can take advantages from users’ creativity. They obtain information’s about consumer preferences which can be used e.g. in advertising or future product design. The modding community is a valuable source of innovation and recruitment for the game industry. Game modds can expand period of time when the game is played and consecutively receive high sales revenue. Presented approach is based on literature review.
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Fatmayanti, Fatmayanti, and Iman Waskito. "The Influence of Green Banking on Corporate Value in Commercial Banks in Indonesia." East Asian Journal of Multidisciplinary Research 3, no. 5 (2024): 1821–30. http://dx.doi.org/10.55927/eajmr.v3i5.9097.
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The purpose of this study is to ascertain how Green Banking affects Corporate Value in Indonesian Commercial Banks. This study employs a descriptive methodology with a quantitative approach. Content analysis on Green Banking items based on the Green Banking Disclosure Index created by (Khan, Bose, Sheehy, & Quazi, 2021) was used to analyze the data. The Tobin's q ratio is used to calculate the worth of a company. In statistical testing, regression analysis techniques are applied. The study's findings indicate that green banking significantly reduces corporate value at Indonesian commercial banks. Green banking significantly affects how well a firm performs, particularly in terms of boosting public trust.
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Aruningtyas, Putri Sekarudya Puspita, Putut Haribowo, and Jumi Jumi. "RANCANG BANGUN E-COMMERCE BERBASIS WEB RESPONSIVE DAN MOBILE ANDROID PADA UMKM AIKORI NATURAL LEATHER BAG SEMARANG SEBAGAI MEDIA PROMOSI DAN INFORMASI." JOBS (Jurnal Of Business Studies) 5, no. 1 (2019): 73. http://dx.doi.org/10.32497/jobs.v5i1.1677.
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The development of the internet in Indonesia is one factor in improving the economy in Indonesia. UMKM Aikori Natural Leather Bag Semarang is a micro company engaged in the creative industry that produces handicraft items made from cow leather. Since its establishment in 2011, the company has only introduced its leather craft products offline. So many customers find it difficult to get information about the latest product collections from UMKM Aikori Natural Leather Bag Semarang. To overcome this problem a web was created using one of the CMS (Content Management System) namely Wordpress which can expand market share and also facilitate UMKM Aikori Natural Leather Bag Semarang in managing product sales. The purpose of this research is to build online-based sales media using Wordpress content management system so that it can expand market share that cannot be reached by the previous system. The method used in this research is the System Development Life Cycle, namely Waterfall, where there are several stages, namely requirements definition, system and software design, implementation and until testing, system testing, operation and maintenance. The results of this research show that a good web can contain the latest information so that it can be accessed by customers anytime and anywhere.
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Odriozola, María Dolores, Antonio Martín, and Ladislao Luna. "The relationship between labour social responsibility practices and reputation." International Journal of Manpower 36, no. 2 (2015): 236–51. http://dx.doi.org/10.1108/ijm-03-2013-0039.
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Purpose – The purpose of this paper is to analyse whether labour social responsibility (LSR) practices influence on corporate reputation (CR) and on labour reputation (LR). Design/methodology/approach – LSR is defined as all those labour practices made by a company for the benefit of employees voluntarily and not imposed by labour legislation. An index developed by content analysis was created to measure LRS. CR and LR scores were obtained from the Business Monitor of Corporate Reputation (MERCO) for the period of 2006-2010. Furthermore, based on the previous literature, the study considers other generic variables that influence the process of creating reputation, such as visibility and environmental impact, as well as intrinsic characteristics of each company (size, financial performance and debt). The model was estimated by the generalised method of moments (GMM) on a data panel for the 100 most reputable firms in Spain in each year during the period 2006-2010. Findings – The results obtained show that LSR carried out by the company has a direct and positive relationship with the reputation. Thus, corporate and labour reputation and their evolution depend on ability of the LSR strategy of the company to satisfy to future expectations of stakeholders. Originality/value – Previous literature considered the impact of different dimensions of corporate social responsibility on CR, e.g., environmental, communication, quality of products, but did not consider labour practices.
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Apine, Adrija. "OPPORTUNITIES AND BARRIERS CREATED BY THE WORLD'S LEADING MUSIC RECORD LABELS IN BUILDING THE CAREER OF LATVIAN POPULAR MUSIC PERFORMERS." Krustpunkti: kultūras un mākslas pētījumi, no. 3 (July 7, 2025): 57–72. https://doi.org/10.55877/kkmp.2024.3.591.
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The aim of this paper was to find out what are the opportunities and barriers created by the world's leading music record labels in building the career of popular music performers and how the conclusion of the contract affects the career development of Latvian popular music performers. In theoretical framework author analyzes the concept of career, the formation of a career in the music industry, the activities and importance of music record labels in building a career. The empirical part of the paper explores the activities of leading record labels in the global and Latvian popular music market, performing content and secondary data analysis. It also analyzes the opportunities and barriers created by leading record labels in career development and examines how the conclusion of a contract affects the career development of Latvian performers by conducting in-depth, semi-structured interviews with representatives of three leading record labels in Latvia, as well as five popular music performers who have entered into a contract. As a result of the research, several opportunities and barriers created by the world’s leading music record companies in building the career of popular music performers were identified. It can be observed that there are significant differences between the control of emerging artists and established artists over the processes of career development after being signed to a major record label – in the case of young and not so experienced musicians, the company provides more opportunities than in the case of experienced performers, but at the same time also creates more barriers.
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Prastawan, Ragil, Budi Santoso, and Tunggul Ansari. "TINJAUAN YURIDIS BENTUK USAHA TETAP PENYEDIA LAYANAN APLIKASI DAN KONTEN BERBASIS INTERNET DI INDONESIA." Yuridika 32, no. 3 (2017): 491. http://dx.doi.org/10.20473/ydk.v32i3.4839.
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Permanent establishment is an expansion of foreign corporations which cannot perform any legal act in Indonesia. For that reason, it cannot be created into a corporation. Foreign corporations providing online application or internet-based content perform virtually their activities of their operation in Indonesia. The legalisation of permanent establishment created by foreign corporations is ruled in ministerial circular letter of the Ministry of Information and Communication no. 3 of 2016. One of the matters ruled in Presidential Decree no. 44 of 2016 is business field of information and communication. It is categorised into business field with certain requirements. Eventually, the regulation allows them to invest and form a corporation in Indonesia. Additionally, this regulation is created in order to keep everything in order and benefit from foreign corporations' investments in Indonesia. The method used in this study is normative method with three approaches: statute approach, case study approach, and conceptual approach. The result of this study shows that business field providing online application or internet-based content mentioned in ministerial circular letter of the Ministry of Information and Communication no. 3 of 2016 can be categorised into information and communication technology sector as also mentioned in Presidential Decree no. 44 of 2016 which regulates lists of open business field and closed business field with certain requirements. According to the regulation, permanent establishment formed by foreign corporations in Indonesia must be in the form of limited liability company.