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Journal articles on the topic 'Comparative marketing'

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Published: 4 June 2021
Last updated: 23 February 2023

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1

Dietl, Jerzy. "Comparative marketing systems." International Journal of Research in Marketing 5, no. 1 (January 1988): 73–74. http://dx.doi.org/10.1016/0167-8116(88)90017-1.

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2

Olejniczuk-Merta, Anna. "Marketing and Social Innovation – A Comparative Analysis." Management and Business Administration. Central Europe 22, no. 4 (December 15, 2014): 144–52. http://dx.doi.org/10.7206/mba.ce.2084-3356.126.

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3

Bhayani, Sanjay, and Nishant V. Vachhani. "Internet Marketing vs Traditional Marketing: A Comparative Analysis." FIIB Business Review 3, no. 3 (July 2014): 53–63. http://dx.doi.org/10.1177/2455265820140309.

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4

Ono, Akinori. "Qualitative Comparative Analysis (QCA) in Marketing Research." Japan Marketing Journal 42, no. 1 (June 30, 2022): 3–5. http://dx.doi.org/10.7222/marketing.2022.030.

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5

Jones, Rosalind, Mari Suoranta, and Jennifer Rowley. "Entrepreneurial marketing: a comparative study." Service Industries Journal 33, no. 7-8 (May 2013): 705–19. http://dx.doi.org/10.1080/02642069.2013.740470.

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6

Coleman, Stephen. "Political Marketing: a Comparative Perspective." Parliamentary Affairs 60, no. 1 (December 12, 2006): 180–86. http://dx.doi.org/10.1093/pa/gsl048.

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Kaliuzhna, Іuliia, and Yuliia Labenska. "Comparative analysis of marketing performance indicators." Visnik Zaporiz'kogo nacional'nogo universitetu. Ekonomicni nauki 4, no. 44 (2019): 148–53. http://dx.doi.org/10.26661/2414-0287-2019-4-44-23.

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8

Self, Donald R. "Direct Response Marketing: A Comparative Review." Journal of Marketing 50, no. 1 (January 1986): 125. http://dx.doi.org/10.2307/1251286.

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9

Séguin, Benoit, Mark Lyberger, Norm O'Reilly, and Larry McCarthy. "Internationalising ambush marketing: a comparative study." International Journal of Sports Marketing and Sponsorship 6, no. 4 (July 2005): 11–25. http://dx.doi.org/10.1108/ijsms-06-04-2005-b004.

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10

Mintu, Alma T., and Roger J. Calantone. "A Comparative Approach To International Marketing Negotiations." Journal of Applied Business Research (JABR) 7, no. 4 (October 18, 2011): 90. http://dx.doi.org/10.19030/jabr.v7i4.6209.

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Despite the increasing number of marketing transactions that transcend both the national and cultural boundaries, comparative studies on the influence of culture on business negotiations have been lacking. This paper presents intra-cultural and inter-cultural perspectives on business negotiation behaviors of Japan, Peoples Republic of China, Canada, and the United States. The authors identify culturally bound factors that can affect the negotiation activity and thereby aid the manager in the adaptation and/or adjustment of the marketing plan to suit the foreign environment.
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Ejye Omar, Ogenyi. "Comparative Product Testing for Own‐label Marketing." International Journal of Retail & Distribution Management 22, no. 2 (March 1994): 12–17. http://dx.doi.org/10.1108/09590559410054086.

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12

Schneeweiss, S. "Developments in Post-marketing Comparative Effectiveness Research." Clinical Pharmacology & Therapeutics 82, no. 2 (June 6, 2007): 143–56. http://dx.doi.org/10.1038/sj.clpt.6100249.

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13

Wang, Jinxiao. "A Comparative Analysis of JOURNEY Metaphors in Marketing English." Advances in Social Sciences Research Journal 7, no. 5 (May 31, 2020): 304–13. http://dx.doi.org/10.14738/assrj.75.8251.

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Metaphor is a powerful cognitive tool that can help to transmit marketing concept, and form effective marketing strategies. The conceptual metaphor of MARKETING IS JOURNEY has been viewed as a significant deep metaphor in the field of marketing all along. Based on five authoritative marketing textbooks and research articles of three high influencing factor journals in 2016, this paper builds a corpus of three million words. By virtue of previous studies, the author makes a check-list, and intends to explore the usage of JOURNEY metaphors in marketing English with the help of “Metaphor Identification Process (MIP)” (Steen at al. 2010) from the perspective of Conceptual Metaphor Theory. The results show that: (1) the productivity of CMTB is 64,209, which is much higher than that of CMJA, 32,184; (2) Themes of obstacles & facilitators, directions of journey, uphill & downhill, as well as fast & slow progress of journey are widely employed in marketing English, with marketing research articles laying more focus on the theme of directions of journey than textbooks; (3) similarities and differences between them can be explained by the contextual factors of field, tenor, and mode. Further implications includes that it can help to appeal to further revision of established marketing textbooks, for that the most cutting-edge metaphorical expressions, e.g., “memory block”, should be included in textbooks for better catching up with the latest development in the field of marketing.
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Philomina Igbokwe, Ify. "A Comparative Study of Social Media Marketing and Conventional Marketing – A Case Study." African Journal of Business and Economic Research 17, no. 4 (December 6, 2022): 169–88. http://dx.doi.org/10.31920/1750-4562/2022/v17n4a8.

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This study examines the relationship between government expenditure and government revenue in Nigeria, covering the period 1981 to 2019. The Johansen technique and the VECX model were employed as econometric techniques of data analysis. This study confirms the existence of a positive long-run relationship between government expenditure and government revenue and that the expenditure elasticity of revenue is greater than unity thus confirming fiscal sustainability in Nigeria. The long-run relationship between government expenditure and government revenue is further shown in this study, how it determines the nature of the impact of deficit financing (debt) on the economy, and that expenditure elasticity below unity is not desirable. Further, the result of the VECX-based granger causality revealed that the spend-revenue hypothesis of Peacock & Wiseman (1961) holds for Nigeria's economy both in the short and long runs. The federal government of Nigeria is thus advised to set targets for revenue mobilization and utilization as well as devise a way of expenditure spreading over the entire economy.
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Katrodia, Ankit. "A Comparative Study of Social Media Marketing and Conventional Marketing – A Case Study." African Journal of Business and Economic Research 17, no. 3 (September 6, 2022): 171–90. http://dx.doi.org/10.31920/1750-4562/2022/v17n3a8.

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There has been an increase in the number of organisations using social media for marketing purposes, consistent with the popularity of social media for personal and corporate use. Consequently, organisations find it easy and convenient to use social media for marketing purposes. The study was in response to two problems. First, organisations now need to prioritise resources when it comes to marketing, but the returns from social media are unknown. Secondly, the impact of other marketing channels has rarely been evaluated. This study compared the usage of competing marketing channels to determine the one that is worth pursuing for an organisation if prioritisation is to be done. A case study approach was used, focusing on the XYZ Private Limited Company in South Africa. The quantitative research design was adopted as the strategy of inquiry, making use of closed questions in a questionnaire survey. Results indicated that, despite the growing prevalence of social media marketing, with Facebook and LinkedIn dominating the marketing, there was also a strong dependence on conventional marketing channels such as newspapers, magazines and direct mail by XYZ Private Limited. A multipronged approach remains key in marketing to enable reaching out to a diversity of clients but, if resources are limited, social media channels have proven to be cheaper in reaching out to young clients.
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16

Prince, Russell. "Marketing economic geography." Dialogues in Human Geography 2, no. 2 (July 2012): 138–41. http://dx.doi.org/10.1177/2043820612449310.

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In this essay I suggest that actually existing markets present a useful avenue for pursuing Jamie Peck’s (2012) Polanyian comparative economy project. Markets are not just increasingly used in neoliberalizing economies and so worthy of comparison with other economies, but they are also highly differentiated within those same economies. A comparison between markets for cultural products and food markets in the same economy, for example, can reveal quite different conceptions of ownership, power relations and sites of exchange. The similarities, distinctions and imbrications of these different markets could be quite revealing about market dynamics and development.
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17

Jaiswal, Anand Kumar, and Jos G. A. M. Lemmink. "Investigating a comparative evaluation approach in explaining loyalty." Marketing Intelligence & Planning 35, no. 7 (October 2, 2017): 937–54. http://dx.doi.org/10.1108/mip-03-2017-0061.

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Purpose The purpose of this paper is to examine the superiority of comparative evaluation or relative attitudinal measurement approach in which the respondent evaluates one object with direct comparison with other objects. The study uses comparative and non-comparative approaches to examine the effects of service quality, value, and customer satisfaction on attitudinal loyalty in a service setting. Design/methodology/approach The study uses the data collected from the survey of 300 customers of two large Indian banks. Findings The results provide partial support to the superiority of the comparative evaluation over non-comparative evaluation. Additionally, results indicate that service quality positively affects customer value, and both service quality and customer value have a direct positive effect on customer satisfaction. Customer satisfaction drives attitudinal loyalty which in turn leads to customers’ willingness to pay more. Research limitations/implications In the study, two banks were used for comparative evaluation. Since consumers’ consideration set can consist of more than two alternatives, future studies can include more than two objects. Practical implications Non-comparative measurements do not always adequately explain customer loyalty and superior performance of firms. This could potentially lead to misinterpretations of effects of service quality improvement programs and thus sub-optimal management decisions. Managers should use comparative evaluation approach for measuring marketing variables wherever possible. Originality/value Although the use of comparative evaluation is suggested in the literature (Dick and Basu, 1994), extant research has not systematically examined its superiority over non-comparative evaluation. This study empirically tests the comparative evaluation approach against the non-comparative approach by examining a comprehensive model involving the interrelationships among service quality, value, customer satisfaction, and their impact on attitudinal loyalty and willingness to pay more.
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18

Sarathy, Ravi, and Elitsa R. Banalieva. "Economic Development and Marketing Strategies: a Comparative Lens." Organizations and Markets in Emerging Economies 5, no. 1 (May 30, 2014): 49–73. http://dx.doi.org/10.15388/omee.2014.5.1.14241.

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Go back We analyze two core models of economic development in emerging markets: socialism (i.e., the “visible hand” of the state in directing the country’s socio-economic life) and capitalism (i.e., the “invisible hand” of the markets implemented through pro-market reforms). We further distinguish between two types of socialist economic development: Soviet Communism (as experienced in the pre-1990s Central and Eastern European transition economies) and Fabian Socialism (as experiencedin pre-1991 India). We then suggest that companies can adapt to the evolution from socialism to capitalism in their countries through the implementation of more sophisticated marketing strategies that can ensure a sustainable competitive advantage. Thus, we study the marketing strategies of companies from emerging markets operating under both models of economic development. We analyze the opportunities and challenges that emerging market companies face under each model of economic development in terms of deploying various marketing strategies, and provide useful venues for future research.
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19

Kuberappa, Yamuna V., and Arun HS Kumar. "Comparative assessment of digital and traditional marketing approaches." Biology, Engineering, Medicine and Science Reports 2, no. 2 (December 20, 2016): 71–74. http://dx.doi.org/10.5530/bems.2016.2.12.

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20

Govindarajan, M. "Comparative study of ensemble classifiers for direct marketing." Intelligent Decision Technologies 9, no. 2 (December 10, 2014): 141–52. http://dx.doi.org/10.3233/idt-140212.

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21

Self, Donald R. "Book Review: Direct Response Marketing: A Comparative Review." Journal of Marketing 50, no. 1 (January 1986): 125–27. http://dx.doi.org/10.1177/002224298605000113.

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22

Yolal, Medet, Murat Emeksiz, and Fatmagul Cetinel. "Marketing of SMHEs in Turkey: A Comparative Analysis." Journal of Hospitality Marketing & Management 18, no. 4 (April 2009): 372–85. http://dx.doi.org/10.1080/19368620902799577.

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23

Theodorakioglou, Fotini, and Len Tiu Wright. "Comparative marketing strategies of Greek and overseas firms." British Food Journal 102, no. 10 (November 2000): 773–89. http://dx.doi.org/10.1108/00070700010362202.

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24

Backhaus, Klaus, Katrin Muehlfeld, and Diana Okoye. "Business-to-Business Marketing Textbooks: A Comparative Review." Journal of Business-to-Business Marketing 9, no. 4 (September 2002): 27–64. http://dx.doi.org/10.1300/j033v09n04_03.

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Backhaus, Klaus, Bastian Mell, and Tatjana Sabel. "Business-to-Business Marketing Textbooks: A Comparative Review." Journal of Business-to-Business Marketing 14, no. 4 (October 12, 2007): 11–65. http://dx.doi.org/10.1300/j033v14n04_03.

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26

Shareef, Mahmud Akhter, Bhasker Mukerji, Yogesh K. Dwivedi, Nripendra P. Rana, and Rubina Islam. "Social media marketing: Comparative effect of advertisement sources." Journal of Retailing and Consumer Services 46 (January 2019): 58–69. http://dx.doi.org/10.1016/j.jretconser.2017.11.001.

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27

郑, 德娣. "NBA and CBA Comparative Analysis of Marketing Strategies." Advances in Physical Sciences 06, no. 02 (2018): 78–83. http://dx.doi.org/10.12677/aps.2018.62014.

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28

Iyer, Gopalkrishnan R. "Comparative Marketing: An Interdisciplinary Framework for Institutional Analysis." Journal of International Business Studies 28, no. 3 (September 1997): 531–61. http://dx.doi.org/10.1057/palgrave.jibs.8490110.

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29

Kangun, Norman, and Michael Jay Polonsky. "Regulation of Environmental Marketing Claims: A Comparative Perspective." International Journal of Advertising 14, no. 1 (January 1995): 1–24. http://dx.doi.org/10.1080/02650487.1995.11104594.

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30

Verhage, Bronislaw J., and Eric Waarts. "MARKETING PLANNING FOR IMPROVED PERFORMANCE: A COMPARATIVE ANALYSIS." International Marketing Review 5, no. 2 (February 1988): 20–30. http://dx.doi.org/10.1108/eb008349.

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31

Wiener, Joshua L., and Patrick E. Murphy. "A Case for Comparative Performance Information." Journal of Macromarketing 5, no. 2 (September 1985): 32–42. http://dx.doi.org/10.1177/027614678500500204.

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The article initially makes the conceptual case for voluntary comparative performance information programs. Then, the costs and benefits created by such a program are analyzed from the marketer's perspective. Based on this analysis, strate-gies, which the government can employ to augment seller benefits and reduce seller costs, are identified.
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32

Adeniyi, Oluwole, Abraham Brown, and Paul Whysall. "Retail location preferences: A comparative analysis." Journal of Retailing and Consumer Services 55 (July 2020): 102146. http://dx.doi.org/10.1016/j.jretconser.2020.102146.

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33

Inoue, Tatsuhiko, Ya-Fang Cheng, Takayuki Sakai, and Jia-Yi Yang. "Comparative Analysis of the Business Models of the Two Leading Short Video Apps in China, Douyin and Kuaishou:." Japan Marketing Journal 41, no. 4 (March 31, 2022): 29–41. http://dx.doi.org/10.7222/marketing.2022.019.

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34

Baker, Michael J. "Marketing is Marketing—Everywhere!" Vikalpa: The Journal for Decision Makers 30, no. 3 (July 2005): 1–10. http://dx.doi.org/10.1177/0256090920050301.

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The theme of this paper is that in seeking to develop strategies for the future, we should not neglect or overlook hard-won lessons from the past. Learning through direct experience is almost invariably a process of experimentation or trial and error. It is uncertain, time-consuming, inefficient, and often risky. Accordingly, if we encounter a problem new to ourselves, our first reaction should be: “Has anyone encountered this problem before?” If so, then “What did they do, with what results?” Answers to these questions are to be found in the so-called secondary sources that record the knowledge gained by previous generations. Knowledge is distilled experience which has accumulated over time. It represents our current understanding of how the world works and, because it has been recorded, it is usually easily available and often free. Common sense dictates that we should start any problem-solving activity by establishing what we know already. To support this argument, this article reviews the processes of knowledge creation and ‘cumulativity’. Unless and until we have confirmed what is already known about a subject, any effort to solve a new problem can only be a hit-or-miss affair — a case of managerial myopia. Therefore, while addressing an important question such as the role of marketing in emerging economies, we should first define what we mean by ‘emerging economies’ and ‘marketing.’ Marketing is a synthetic discipline that integrates findings from other disciplines like economics, psychology, and sociology into a holistic explanation of commercial exchange behaviour. As for emerging economies, indeed, all the advanced economies were emerging economies once, and it is quite evident that as the Industrial Revolution that started in Great Britain in the 18th century spread through Europe and North America, so each newly indutrialized country, in turn, achieved take-off more quickly by learning from the experience of its predecessors. In conclusion, this paper cites three examples of robust ideas that have stood the test of time and offers important insights into marketing today: Ricardo's ‘Theory of Comparative Advantage’ which argues that countries should specialize in doing what they do best and exchange their surpluses with other countries Darwin‘s theory of evolution and its marketing derivative — the product life cycle Copeland's ‘classification of goods’ that first identified the importance of defining goods and services in terms of needs and benefits. The message is that our knowledge of marketing is universal. Marketing is marketing—everywhere.
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Yin, Min, and Sheng Liu. "Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing." American Journal of Industrial and Business Management 04, no. 02 (2014): 94–99. http://dx.doi.org/10.4236/ajibm.2014.42015.

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36

Aleshnikova, V. I., T. A. Beregovskaya, and E. V. Sumarokova. "Omnichannel marketing strategy." Vestnik Universiteta, no. 2 (April 7, 2019): 39–45. http://dx.doi.org/10.26425/1816-4277-2019-2-39-45.

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Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales, service, control, which uses diff ent formats, media tools; as well as omnichannel strategy based on the interests of the seller and the buyer have been сlarified. The results of a comparative analysis of multichannel and omnichannel strategies in marketing according to nine characteristics; author’s model “omnichannel marketing wheel” have been introduced in the article. The model reflects the specifics of the omnichannel marketing strategy. Seven main groups of elements, that provide the conditions for a «seamless» continuous mutually beneficial interaction between seller and customer, have been presented in this model.
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Alampay, Ramon A. "Marketing for hospitality & tourism and tourism marketing a comparative review of two marketing textbooks from an Asian perspective." Asia Pacific Journal of Tourism Research 3, no. 2 (January 1999): 73–74. http://dx.doi.org/10.1080/10941669908722022.

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38

Joudeh, Jamal M., Mahmoud Allan, Ahmad M. Zamil, Amjed Alfityani, Ala’ O. Dandis, Nawras M. Nusairat, and Jassim A. Al-Gasawneh. "THE IMPACT OF MARKETING STRATEGY ON THE MARKETING INNOVATION AND THE MARKETING COMPARATIVE ADVANTAGE IN THE JORDANIAN FURNITURE INDUSTRY." Journal of Southwest Jiaotong University 57, no. 6 (December 30, 2022): 395–412. http://dx.doi.org/10.35741/issn.0258-2724.57.6.38.

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This study is designed to explore the influence of marketing strategy on marketing innovation and the marketing competitive advantage. Additionally, in this study, elements of marketing strategy (product strategy, pricing strategy, promotion strategy and distribution strategy) were adopted, and marketing innovation was used as a mediator. Quantitative approach was applied, and a questionnaire was distributed by hand-to-hand method to 267 employees working in the furniture industry on the basis of a convenience sample. SPSS and AMOS were applied as statistical techniques to examine and analyze the primary data. Results of analysis accepted the all-proposed hypothesis. The research has empirically confirmed that marketing strategies have a positive impact on marketing innovation and the marketing competitive advantage; and that marketing innovation had a positive impact as mediator on the marketing competitive advantage. Moreover, it found that the elements of marketing strategy: product, price, promotion, and distribution, have a positive impact on both marketing innovation and marketing competitive advantage. In addition to the above results, it found that elements of marketing strategy have a more positive impact on the marketing competitive advantage than marketing innovation. The study recommended that the companies should determine the right marketing strategy that encourages innovation to distinguish themselves and to gain a competitive advantage in the market by obtaining customer satisfaction considering the changes in the business environment.
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Neale, C. W., and David D. Shipley. "An International Comparative Study of Credit Strategy." European Journal of Marketing 19, no. 6 (June 1985): 24–38. http://dx.doi.org/10.1108/eum0000000004730.

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Marx, Axel, and Geert van Hootegem. "Comparative configurational case analysis of ergonomic injuries." Journal of Business Research 60, no. 5 (May 2007): 522–30. http://dx.doi.org/10.1016/j.jbusres.2007.01.012.

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Kleinschmidt, E. J. "A Comparative Analysis of New Product Programmes:." European Journal of Marketing 28, no. 7 (July 1994): 5–29. http://dx.doi.org/10.1108/03090569410064436.

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42

ZHOU, ZHANG-YUE. "Grain Marketing Systems in China and India: A Comparative Perspective." Modern Asian Studies 32, no. 2 (May 1998): 459–512. http://dx.doi.org/10.1017/s0026749x98002960.

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It has long been noticed that there is a lack of comparative studies of the economies of China and India. Bardhan (1970) points out that, in numerous textbooks on comparative economic systems, the reader can hardly find any mention of a China-India comparative study, which should be a very important part of any discussion on comparative economic systems in the present world. One reason for this may be the unavailability and unreliability of data, particularly from China. This situation is now changing. A statement prepared by a Delhi-based China Study Group in 1988, clearly points out that ‘it has become possible to secure more reliable data on China, data that can be checked from various sources and collected through field observation’ (Bhattacharjea, Deshingkar, Deshpande, Gupta, Huang, Mohanty, Rao, Tan and Uberoi, 1988).
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Beard, Fred K. "Practitioner Views of Comparative Advertising." Journal of Advertising Research 53, no. 3 (September 2013): 313–23. http://dx.doi.org/10.2501/jar-53-3-313-323.

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44

Petrunia, Yurii, Victor Chentsov, Norbert Życzyński, and Vira Petrunia. "Marketing environment and marketing management of universities in Ukraine: national and regional dominants." Innovative Marketing 15, no. 1 (February 5, 2019): 1–12. http://dx.doi.org/10.21511/im.15(1).2019.01.

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The marketing environment of universities’ activities in Ukraine is changing dramatically. As a result, the system of chances and risks for universities is constantly changing. Therefore, timely detection of changes in the marketing environment and effective management ensure the competitiveness of the universities. The aim of the article is to identify the marketing environment dominants of the Ukrainian universities, as well as to assess the efficiency of marketing tools application in the system of universities’ management. On the basis of statistical and primary data analyses, the higher education market in Ukraine both at the state and regional levels has been assessed and the university’s dependence on market sources of funding has been substantiated. As the modern domains of the marketing environment of universities, changes in the distribution of state-funded places, the impact of external independent testing, and the intensification of competition between universities are determined. The influence of external independent testing on structural intersegmental changes concerning the choice of specialties of universities’ entrants is proved. The comparative characteristics of the marketing management tools in Ukrainian and Polish universities are considered. The obtained results outline the importance of strengthening the marketing orientation of management in universities.
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Dr. M. Kumaraswamy, Dr M. Kumaraswamy, and Nayan J. Nayan .J. "Marketing of Housing Finance – A Comparative Study of Public and Private Sector Banks." Global Journal For Research Analysis 3, no. 3 (June 15, 2012): 116–20. http://dx.doi.org/10.15373/22778160/mar2014/78.

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46

Shadrin, Vladislav, and Olga Kotova. "Digital Marketing Evolution." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2020, no. 2 (May 29, 2020): 263–69. http://dx.doi.org/10.21603/2500-3372-2020-5-2-263-269.

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Marketing complex acquires a new content as it tries to adjust itself to the changing business practices and consumer behavior. The research objective was to study the content of Marketing 4.0 and the changing relationship between the brand and the consumer. The authors conducted a comparative analysis of the changes in marketing concepts, which proved that consumers have become partners in marketing communications. Internet communities and opinion leaders proved to affect consumer behavior. Social networks and messengers shape attitude of whole communities. The research revealed an increasing role of customization and personalization in the promotion of brands and products in the era of digitalization. Consumer experience and pleasure derived from marketing interaction are becoming more and more important. Previously obtained materials made it possible to define the change in the marketing complex in the digital economy from 4P to 4C. New consumer communities search for information on the Internet, thus overlooking traditional methods of marketing communications.
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Bin Ahmad Alserhan, Bakr. "Propensity to bargain in marketing exchange situations:a comparative study." European Journal of Marketing 43, no. 3/4 (April 3, 2009): 350–63. http://dx.doi.org/10.1108/03090560910935460.

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원지성. "Comparative Analyses of Mass Marketing and Target Marketing Based on Price Elasticity and Production Cost." Journal of Distribution Science 11, no. 4 (April 2013): 61–72. http://dx.doi.org/10.15722/jds.11.4.201304.61.

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Han, Xiaoxiao. "A Comparative Study of Big Data Marketing and Traditional Marketing in the Age of Internet." Journal of Physics: Conference Series 1574 (June 2020): 012038. http://dx.doi.org/10.1088/1742-6596/1574/1/012038.

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Deepa Kumari Kumawat et al.,, Deepa Kumari Kumawat et al ,. "District-Wise Comparative Economic Analysis of Marketing of Fenugreek." International Journal of Agricultural Science and Research 8, no. 3 (2018): 53–66. http://dx.doi.org/10.24247/ijasrjun20185.

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