Books on the topic 'Comparison in advertising'

Boddewyn, J. J. Advertising self-regulation and outside participation: A multinational comparison. New York: Quorum Books, 1988.

Kilian, Winfried. Die vergleichende Werbung nach deutschem Recht unter Berücksichtigung der Regelung im Recht der Europäischen Gemeinschaft. [Heidelberg?: s.n.], 1992.

Bachmann, Frank. Comparative advertising in Germany with regard to European Community law. Stuttgart: Richard Boorberg, 1998.

Kilian, Winfried. Vergleichende Werbung in Deutschland: Auswirkung der geplanten Richtlinie der EU. Aachen: Shaker, 1995.

Kaynak, Erdener. The management of international advertising: A handbook and guide for professionals. New York: Quorum Books, 1989.

Recht und Ökonomie der kritisierenden vergleichenden Werbung. Frankfurt am Main: P. Lang, 1994.

Mettang, Uwe. Die kritische werbliche Bezugnahme auf fremde Waren und Leistungen: Zugleich ein Ansatz zur objektorientierten Anwendung der wettbewerbsrechtlichen Generalklausel des [Paragraphen] 1 UWG. [Tübingen?: s.n.], 1989.

J, Keegan Warren, ed. Advertising worldwide: Concepts, theories, and practice of international, multinational, and global advertising. New York: Prentice Hall, 1991.

Advertising worldwide: Concepts, theories and practice of international, multinational and global advertising. 2nd ed. New York: Prentice Hall, 1994.

Holzhauer, R. W. Ontoelaatbare reclame. Zwolle: W.E.J. Tjeenk Willink, 1994.

Chadwick, Martin. Gender and symbol in advertising imagery: A comparison of Goffman and Williamson. England: Dept. of Sociology and Anthropology, University of Salford, 1988.

Chadwick, Martin. Gender and symbol in advertising imagery: A comparison of Goffman and Williamson. Salford: Department of Sociology and Anthropology, University of Salford, 1988.

Das Verbot der vergleichenden Werbung und Art. 30 EWG-Vertrag. Frankfurt am Main: P. Lang, 1996.

Whitelock, Jeryl. Women in TV advertising: A comparison between the UK and France. Salford: University of Salford Department of Business and Management Studies, 1996.

Jackson, Delia. Women in TV advertising: A comparison between the UK and France. Salford: University of Salford, 1993.

Wirth, Sibylle M. Vergleichende Werbung in der Schweiz, den USA und der EG in Zivilrecht, Werbe- und Medienkodizes. Zürich: Schulthess, 1993.

Chakrabarty, Patrali. An eye for an eye: Impact of sequelization and comparison in advertisements on consumer's perception of brands. Ahmedabad: Indian Institute of Management, 2010.

Spotts, Harlan. Creative strategy and execution in international magazine advertising: A US/UK comparison. Birmingham: University of Birmingham, 1993.

Colley, Emma. A comparison between British and American cable television as an advertising medium. London: LCP, 1999.

Hügi, Thomas R. Die Veröffentlichung vergleichender Warentests unter lauterkeitsrechtlichen Aspekten: In der Schweiz und in den USA. Bern: Stämpfli, 1997.

Die kritisierende vergleichende Werbung. Regensburg: S. Roderer, 1991.

Lim, Juliet Chooi Teng. Does banning cigarette advertising work?: Comparison of cigarette industry in UK and Malaysia. London: LCP, 1999.

Zumschlinge, Andreas. Das Verbot der Werbung mit Preisgegenüberstellungen ([Paragraph] 6e UWG) in rechtsvergleichender und europarechtlicher Sicht. München: VVF, 1992.

Grewal, Dhruv. The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value. Cambridge, Mass: Marketing Science Institute, 1996.

Grewal, Dhruv. The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value. Cambridge, Mass: Marketing Science Institute, 1996.

Grundlagen der internationalen Werbung: Mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von 'Der Spiegel' und 'Time' 1972, 1982, 1992. Frankfurt am Main: P. Lang, 1995.

Bezruchenko-Novachuk, Marina. Gender bias in advertising language: Comparison of linguistic features in advertisements targeted at men and women. [s.l.]: typescript, 1996.

Hastak, Manoj. A comparison of cognitive structure and cognitive response approaches for measuring advertising effects on product attribute beliefs. [Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1987.

International, PBC, ed. International advertising design. New York: PBC International, 1988.

International trade: Comparison of U.S. and foreign antidumping practices : report to congressional requesters. Washington, D.C: The Office, 1992.

Curtis, Heather D. ‘There are no Secular Events’. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198798071.003.0005.

Office, General Accounting. International trade: Comparison of U.S. and European Union preference programs : report to the Chairman, Subcommittee on Trade, Committee on Ways and Means, House of Representatives. Washington, D.C: The Office, 2001.

Stuart, Spielman, Lynn Karen, and American Bar Association. Commission on Advertising., eds. Regulation of advertising by lawyers: Comparisons of the American Bar Association Model code of professional responsibility, ABA proposal B, and state codes. Chicago, Ill: American Bar Association, Commission on Advertising, American Bar Center, 1994.

Feldman, Eric, and Ronald Bayer. Unfiltered: Conflicts over Tobacco Policy and Public Health. Harvard University Press, 2004.

Chui, Wai Sum Augustine. Modelling the advertising-sales response using econometric and time series methods: A review... a comparisonof the ADTRAC,... a study of the UK breakfast cereal market.... Bradford, 1988.