Relevant bibliographies by topics / Competitive positioning

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Competitive positioning'

Author: Grafiati
Published: 4 June 2021
Last updated: 12 February 2022

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Journal articles on the topic "Competitive positioning"

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Seamans, Robert C., and Feng Zhu. "Competitive Positioning and Differentiation." Academy of Management Proceedings 2012, no. 1 (2012): 11285. http://dx.doi.org/10.5465/ambpp.2012.11285symposium.

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Ковальчук, О. А. "Features of competitive brand positioning." Journal of Zhytomyr State Technological University. Series: Economics, Management and Administration, no. 4 (86) (December 29, 2018): 84–86. http://dx.doi.org/10.26642/jen-2018-4(86)-84-86.

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Yusuf Adebola, Bako, Taiwo Akeem Ayinde, and Ademeso James Olufemi. "Change Implementation and Competitive Positioning." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 1 (2016): 14–23. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.21.3002.

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Implementing complex organizational changes involve collective action by many people, each of whom contributes something. Implementation of change may face a big problem if the required environment, technique, and technologies are lacking. Descriptive survey research design was adopted. The population of this study comprised 43,820 management employees of the telecommunication industry (NCC 2012). Based on proportional stratified sampling technique, the survey sample size calculator software was used to select 2312 employees. A six-point likert scale type questionnaire used to collect data was
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Burke, Sandra J. "Competitive positioning strength: market measurement." Journal of Strategic Marketing 19, no. 5 (2011): 421–28. http://dx.doi.org/10.1080/0965254x.2011.581385.

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Flak, Olaf, and Grzegorz Głód. "Influence of competitive advantage on competitive positioning of Silesian companies in 2019." SHS Web of Conferences 83 (2020): 01049. http://dx.doi.org/10.1051/shsconf/20208301049.

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Company competitiveness is still an important issue in management studies. It can be measured in several ways including competitive advantage and competitive positioning. The aim of the paper is to present the result of the annual research on company competitiveness conducted in Poland. The research question in this paper is: is there a relation between a certain type of competitive advantage and characteristics of a company competitive positioning? In the paper there is a description of the influence of competitive advantage on competitive positioning in six dimensions. Respondents in the res
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Данько, Тамара, and Tamara Danko. "Potential Management: Comparing the Results of the Innovative Development of Russia and Finland." Scientific Research and Development. Economics of the Firm 6, no. 3 (2017): 48–55. http://dx.doi.org/10.12737/article_59c35f08e3dbb7.29949873.

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The article substantiates the necessity of revision of the baseline trends for the management of potentials, comparing the results of innovative development of Russia and Finland. defining their competitive positioning. In recent years, in connection with the market presence of competition for customers, especially buyers of products of famous brands, and for innovative technology, large investment funds global companies is to establish and improve competitive positioning. Note that. the world market among the expected trends in the market positioning of crosscountry, proved to be a sharp incr
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Korokoshko, Julia V. "Competitive positioning: analysis and generalization of the enterprise's experience." Theoretical and Practical Aspects of Management, no. 9 (August 24, 2020): 102–22. http://dx.doi.org/10.46486/0234-4505-2020-9-102-122.

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At present time, product positioning, research and analysis of external and internal environment factors that influence the competitive positioning of an enterprise are a necessary attribute of marketing for a modern company. The relevance of the material considered in the article, devoted to competitive positioning of the enterprise, is determined by the fact that the publication presents the results of research on the competitive positioning of products of one of the leading enterprise of the alcohol industry in Russia based on the use of modern methods of marketing analysis. The designated
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Krebs, Timothy B., and David B. Holian. "Competitive Positioning, Deracialization, and Attack Speech." American Politics Research 35, no. 1 (2007): 123–49. http://dx.doi.org/10.1177/1532673x06292320.

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Levinthal, Daniel A. "Editorial—Special Issue on Competitive Positioning." Strategy Science 1, no. 3 (2016): iii—iv. http://dx.doi.org/10.1287/stsc.2016.0017.

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Walter, Ingo. "Competitive Positioning in International Financial Services." Journal of International Financial Management & Accounting 1, no. 1 (1989): 15–40. http://dx.doi.org/10.1111/j.1467-646x.1989.tb00002.x.

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Dissertations / Theses on the topic "Competitive positioning"

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Rosli, Mohamed. "Competitive positioning strategies for Malaysian wooden furniture businesses." Thesis, University of Hull, 1998. http://hydra.hull.ac.uk/resources/hull:3810.

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This research is concerned with the applications of strategic management concepts and practices by Malaysian wooden furniture businesses in managing linkages in the value web and formulating competitive positioning strategies. For the purpose of the study, interviews were held with managers of the selected Malaysian wooden furniture businesses, and their key distributors/retailers and suppliers.The finding of the study shows that the strategic group concept is an important tool for understanding strategy, competition and opportunities within an industry. In the study, the geographical dimensio
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Terry, Mark James. "An investigation into IS-enabled sustained improved competitive positioning." Thesis, Loughborough University, 2006. https://dspace.lboro.ac.uk/2134/34999.

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It has long been argued that organisations have struggled to achieve business benefits, and in particular sustained competitive advantage, from their information system (IS) investments. Recently, calls have been made to apply resource based theory to the field of IS research, to better understand how improved competitive positioning can be derived from information systems in general, and through the application of information systems capabilities in particular. However, such research is predicated upon finding effective ways to actually measure improved competitive positioning, an issue that
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Bernardes, Ivana Silveira. "Formulação e implementação de estratégia competitiva : um estudo de múltiplos casos." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2010. http://hdl.handle.net/10183/26111.

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Com base em estudos teóricos e ilustrado com análises que representam a prática, este trabalho visa a contribuir para a discussão a respeito da importância da estratégia para o desenvolvimento das empresas, em especial as de médio porte. Apontando as diferenças e aplicações das várias correntes existentes sobre o assunto, busca identificar as dificuldades enfrentadas pelas empresas na sua implementação. Este tema vem sendo abordado com base, principalmente, em duas correntes. A primeira, baseada na noção de equilíbrio de mercado, onde se destacam a Teoria de Posicionamento Estratégico e a Teor
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DIAS, AUGUSTO CESAR ARENARO E. MELLO. "COMPETITIVE POSITIONING WITHIN THE STRATEGIC GROUPS OF THE BRAZILIAN PHARMACEUTICAL INDUSTRY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6991@1.

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Diferentemente de várias pesquisas que estudam as diferenças de desempenho somente entre grupos estratégicos para verificar as implicações nos resultados das empresas devido ao posicionamento estratégico adotado, este estudo tem por objetivo examinar tais diferenças não só entre, mas também dentro dos grupos estratégicos para responder à esta mesma questão. Utilizando um banco de dados com informações da indústria farmacêutica brasileira no período de 1999 a 2002, esta pesquisa toma por base o estudo de Miller e Dess sobre tipologias para identificar os grupamentos existentes e
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Attia, S. T. M. "Achieving sustainable competitive positioning : the role of resources within environmental constraints." Thesis, Aston University, 2003. http://publications.aston.ac.uk/10767/.

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Casa, Enio Francisco. "Posicionamento estratégico das redes varejistas Lojas Colombo e Magazine Luiza." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2006. http://hdl.handle.net/10183/8606.

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Este trabalho analisa o posicionamento estratégico de duas grandes redes pertencentes ao ramo varejista de bens duráveis: Lojas Colombo e Magazine Luiza, no intuito de identificar através de informações coletadas em entrevistas, reportagens das principais revistas e jornais, como estas empresas buscam obter vantagens competitivas num cenário altamente concorrido como o atual. A análise usa como referencial teórico as idéias de posicionamento estratégico de M. Porter e a exploração de vantagens de custos e benefícios para obtenção de vantagens competitivas e melhor posicionamento no mercado. O
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BAITELLI, MICHEL LACERDA. "COMPETITIVE POSITIONING WITHIN THE STRATEGIC GROUPS OF THE BRAZILIAN PERSONAL CARE AND COSMETICS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2007. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11701@1.

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Este estudo tem como principal objetivo identificar, dentro da indústria de Higiene Pessoal e Cosméticos, como as estratégias das empresas afetam o seu posicionamento e, principalmente, o seu desempenho. O período desta pesquisa compreende os anos de 2002 a 2006. Para atingir o objetivo principal, foram identificadas as principais dimensões estratégicas adotadas pelas firmas que operam no setor e a forma como competem. Utilizou-se, para este fim, uma base de dados composta de 41 firmas, contendo informações sobre o seu comportamento estratégico. Os dados foram obtidos através de pesquis
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Fagulha, Bernardo Moura Gonçalves. "Banif Bank: Value creation in the Maltese market." Master's thesis, NSBE - UNL, 2009. http://hdl.handle.net/10362/9468.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The entry in a new market is always a major strategic challenge for a firm: competing in different regions and dealing with the specific conditions. This work project describes the entry of a new bank in the Maltese market, by exploring a new positioning. Through the real case of Banif Bank, this case intends to evaluate the potential of value creation in that industry, by first assessing its attractiveness and profitability. Then,
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Hager, Garrett W., and Thomas T. King. "An industry analysis of the MBA market and the competitive positioning of the GSBPP." Monterey, California. Naval Postgraduate School, 2007. http://hdl.handle.net/10945/10260.

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MBA Professional Report<br>The purpose of this Master of Business Administration (MBA) project is to perform an industry analysis of the MBA market utilizing the principles of industry analysis noted in Michael Porter's "Five Force Analysis" model. The intent of this project is to create an awareness of how these competitive forces shape the MBA market, define the relationships between stakeholders within the marlet, and affect its overall attractiveness of the MBA market. The goal is to provide GSBPP policy makers a tool to assist in the understanding of the industry environment and the dev
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Gula, Elena. "Building a competitive positioning strategy for Swedish companies in the Ukrainian market of energy saving technologies." Thesis, KTH, Fastigheter och byggande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-82020.

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The purpose of this thesis work is analysis of heat pump market in Ukraine. This market is almost not developed in our country, but we can say that it has a great potential. That is because for our company it is a new and innovative direction of energy saving technologies. In Ukraine, for heating of buildings are used gas and diesel boiler. Heating equipment of buildings are old and very energy-intensive. There are hundreds of cubic meters of gas spent for heating buildings. Instead, heat pumps allow generating energy from environmental sources such as soil, water, air. In addition, the techno
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Books on the topic "Competitive positioning"

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1946-, Saunders John A., and Piercy Nigel, eds. Marketing strategy and competitive positioning. 2nd ed. Prentice Hall Europe, 1998.

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1946-, Saunders John A., and Piercy Nigel, eds. Marketing strategy and competitive positioning. 3rd ed. Financial Times/Prentice Hall, 2004.

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Nigel, Piercy, and Nicoulaud Brigitte, eds. Marketing strategy and competitive positioning. 5th ed. Pearson Financial Times/Prentice Hall, 2011.

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Bakir, Ali. The competitive positioning of further education colleges. The Staff College, 1993.

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1946-, Saunders John A., ed. Competitive positioning: The key to market success. Prentice Hall, 1993.

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Bakir, A. The competitive positioning of further education colleges. The Staff College, 1993.

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W, Maloney Michael, ed. Competitive positioning: Best practices for creating brand loyalty. Hudson House, 2010.

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Hooley, Graham J. Competitive positioning and the resource based view of the firm. Aston Business School Research Institute, 1997.

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Healthcare Financial Management Association (U.S.), ed. Building strategic relationships for managed care: Positioning your organization for competitive advantage. Healthcare Financial Management Association, Educational Foundation, 1999.

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Hatchett, K. S. An investigation of competitive positioning in the cross-channel ferry market THESIS. UMIST, 1988.

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Book chapters on the topic "Competitive positioning"

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Cvitkovic, Emilio. "Competitive Positioning." In Competition. Palgrave Macmillan UK, 1993. http://dx.doi.org/10.1007/978-1-349-12857-0_3.

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Rajagopal. "Brand Positioning and Value Creation." In Competitive Branding Strategies. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24933-5_3.

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Ansoff, H. Igor, Daniel Kipley, A. O. Lewis, Roxanne Helm-Stevens, and Rick Ansoff. "Dispersed Positioning in Competitive Analysis." In Implanting Strategic Management. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99599-1_10.

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Waller, Talaya. "Positioning for a Competitive Advantage." In Management for Professionals. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-43744-2_4.

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Albee, Ardath. "Section 2 Positioning for Competitive Advantage." In Digital Relevance. Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137452818_7.

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Asan, Umut. "Competitive Positioning Analysis with Learning Vector Quantization." In Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-23756-1_46.

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Evans, Jocelyn, and Gilles Ivaldi. "Party Cooperation and Conflict: Actors’ Competitive Positioning." In The 2012 French Presidential Elections. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137011640_3.

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Brown, Linden, and Malcolm H. B. McDonald. "Strategies for Positioning as a Major Force in the Market." In Competitive Marketing Strategy for Europe. Macmillan Education UK, 1994. http://dx.doi.org/10.1007/978-1-349-23392-2_4.

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Sharma, Rajiv Kumar. "Comparative Analysis of Competitive Positioning Among MSMEs Sectors." In Springer Tracts in Mechanical Engineering. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-9512-7_9.

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Cypriani, Matteo, Philippe Canalda, and François Spies. "OwlPS: A Self-calibrated Fingerprint-Based Wi-Fi Positioning System." In Evaluating AAL Systems Through Competitive Benchmarking. Indoor Localization and Tracking. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-33533-4_4.

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Conference papers on the topic "Competitive positioning"

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Helmi, Asleena, and Zainal Ariffin Ahmad. "A KM approach to competitive positioning." In Technology (ICMIT 2008). IEEE, 2008. http://dx.doi.org/10.1109/icmit.2008.4654588.

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Potorti, Francesco, Paolo Barsocchi, Michele Girolami, Joaquin Torres-Sospedra, and Raul Montoliu. "Evaluating indoor localization solutions in large environments through competitive benchmarking: The EvAAL-ETRI competition." In 2015 International Conference on Indoor Positioning and Indoor Navigation (IPIN). IEEE, 2015. http://dx.doi.org/10.1109/ipin.2015.7346970.

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Alam, Putra Fajar, and Sari Wulandari. "Establishing Waste Management System Strategy by Using Competitive Positioning Analysis." In Proceedings of the 2018 International Conference on Industrial Enterprise and System Engineering (IcoIESE 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/icoiese-18.2019.60.

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Wang, Peng, Xiao Wu, Wenyue Lu, Xinliang Tian, and Xin Li. "A Field Monitoring System for Dynamic Positioning Floatover Installation." In ASME 2018 37th International Conference on Ocean, Offshore and Arctic Engineering. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/omae2018-77572.

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Floatover method has been proven a competitive installation technology in last thirty years. However, floatover installation is subject to a variety of technical challenges. Apart from weather restrictions, motions and position of the topside and deck transport vessel (DTV) should be strictly controlled during the entire installation operations. Therefore, a field monitoring system is essential to guarantee the installation safety. In this paper, a comprehensive introduction to the monitoring system developed by Shanghai Jiao Tong University is presented. The subsystems, including environment
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Fetescu, Mircea. "High Efficiency-Coal and Gas (HE-C&G): A Hybrid Power Plant Concept Iintegrating ABB’s GT24/GT26 Gas Turbines With Conventional Steam Power Plants for Competitive Power Generation With High Dispatch Flexibility." In ASME 1997 Turbo Asia Conference. American Society of Mechanical Engineers, 1997. http://dx.doi.org/10.1115/97-aa-140.

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The electric power generation world is currently confronted with new challenges: deregulation, open competition, new players entering the business, new regulations governing the return on investment, increased complexity and risk. In order to maintain or enhance their competitive position the electricity generators have as main objectives to lower generating costs, increase operating and dispatching flexibility and manage fuel related risks: availability, supply diversification, prices and price escalation and finally to capture value added profits. In order to meet new requirements of electri
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dos Santos, Edmilson M. "Competitive Strategies and Strategic Positioning of Oil Companies in the International Oil Business: Theory and Practice in Perspective." In SPE Annual Technical Conference and Exhibition. Society of Petroleum Engineers, 1999. http://dx.doi.org/10.2118/56457-ms.

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Parkyn, Nicholas. "Knowledge Management - An Enabler for SNAME & Naval Architects." In SNAME Maritime Convention. SNAME, 2014. http://dx.doi.org/10.5957/smc-2014-p44.

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Introduction A Knowledge Management System is a valuable tool for the Naval Architect or Marine Professional. It plays an important role in transforming the data to information and information to knowledge which is known as the transformation lifecycle. Knowledge Management is a key factor for creating value and competitive advantage. A common approach to knowledge structuring facilitates the sharing of knowledge and collaboration with others, based on knowledge sharing, which increases the value proposition of organizations like the SNAME. “The transformation of information into knowledge is
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Armaoğlu, Evren, and Paolo Monti. "Advantages of Using a Time-Domain Approach for Dynamic Positioning (DP) Pipelay Studies." In ASME 2014 33rd International Conference on Ocean, Offshore and Arctic Engineering. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/omae2014-23040.

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Normally, the DP capability of a vessel is calculated through the use of static force equilibrium programs in which the dynamic effects are either not taken into account or taken into account by empirical load amplification factors. However, competitive and safe S-laying of large diameter pipelines in deep waters lead to large and long pipe lay vessels for which DP requirements are demanding. The power/propulsion requirement of the vessel needs to be considered from an early stage especially when accounting for the pipe laying equipment demands. This imposes a need for detailed dynamic analysi
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Alizon, Fabrice, Jing Fu, Timothy W. Simpson, Sanjay B. Joshi, and Steven B. Shooter. "Assessing Functional and Shape Differentiation Within a Family of Products." In ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2008. http://dx.doi.org/10.1115/detc2008-49428.

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Market differentiation strategies must identify competitive advantages when offering a line of products varying in features, price, quality, and/or aesthetics. Although this concept is well-known, many companies still have difficulties positioning their own products within their own product lines and against competitors. Few approaches combine two or more facets to answer the product differentiation problem. In this study, two novel indices are proposed to audit shape and functional differentiation within a family of products. The shape index appraises the shape similarity between the products
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Carneiro, J. Falcão, and F. Gomes de Almeida. "Using a Conventional Servopneumatic System for Robust Motion Control in the Micrometer Range." In ASME 2014 12th Biennial Conference on Engineering Systems Design and Analysis. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/esda2014-20263.

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Conventional pneumatic systems present several advantages over competitive technologies, as they do not exhibit significant heat or magnetic fields and present high force to volume ratios. Nevertheless, they are very difficult to control due to their inherent nonlinearities like friction forces or air compressibility. As a consequence, their use is limited to simple motion tasks. This paper uses a nonlinear control law, previously developed by the authors, to control a servopneumatic system in the micro meter range. Preliminary experimental results show that the control law leads to very accur
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Reports on the topic "Competitive positioning"

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Hager, Garrett W., and Thomas T. King. An Industry Analysis of the MBA Market and the Competitive Positioning of the GSBPP. Defense Technical Information Center, 2007. http://dx.doi.org/10.21236/ada466860.

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