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1

1946-, Saunders John A., and Piercy Nigel, eds. Marketing strategy and competitive positioning. 2nd ed. Prentice Hall Europe, 1998.

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2

1946-, Saunders John A., and Piercy Nigel, eds. Marketing strategy and competitive positioning. 3rd ed. Financial Times/Prentice Hall, 2004.

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3

Nigel, Piercy, and Nicoulaud Brigitte, eds. Marketing strategy and competitive positioning. 5th ed. Pearson Financial Times/Prentice Hall, 2011.

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4

Bakir, Ali. The competitive positioning of further education colleges. The Staff College, 1993.

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5

1946-, Saunders John A., ed. Competitive positioning: The key to market success. Prentice Hall, 1993.

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6

Bakir, A. The competitive positioning of further education colleges. The Staff College, 1993.

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7

W, Maloney Michael, ed. Competitive positioning: Best practices for creating brand loyalty. Hudson House, 2010.

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8

Hooley, Graham J. Competitive positioning and the resource based view of the firm. Aston Business School Research Institute, 1997.

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9

Healthcare Financial Management Association (U.S.), ed. Building strategic relationships for managed care: Positioning your organization for competitive advantage. Healthcare Financial Management Association, Educational Foundation, 1999.

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10

Hatchett, K. S. An investigation of competitive positioning in the cross-channel ferry market THESIS. UMIST, 1988.

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11

A practical guide to managing information for competitive positioning in economic development. Ablex Pub. Corp., 1990.

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12

Hodgkinson, Gerard P. Competitive positioning in UK grocery retailing: An empirical study of consumers' mental models. Sheffield University, School of Management, 1993.

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13

The role and importance of managing information for competitive positioning in economic development. Ablex Pub. Corp., 1990.

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14

Mission-based marketing: Positioning your not-for-profit in an increasingly competitive world. 2nd ed. Wiley, 2003.

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15

Brinckerhoff, Peter C. Mission-based marketing: Positioning your not-for-profit in an increasingly competitive world. 3rd ed. John Wiley & Sons, 2010.

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16

Larsen, Jeffrey J. Pharmaceutical industry perspectives: Winning competitive positioning for the coming U.S. OTC market eruption. SRI International, 1987.

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17

Centre, United Nations Economic and Social Commission for Asia and the Pacific Pacific Operations. Positioning Guam for competitive growth: Report to the Government of Guam by a joint SPC-ESCAP/POC mission, Noumea and Vila, July 1994. United Nations ESCAP Pacific Operations Centre, 1995.

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18

Hartigan, Padraig. Positioning for competitive advantage in the Irish residential building construction industry: The case of Surebuild, the steel framing system for housing. University College Dublin, Graduate School of Business, 1998.

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19

Lenssen, Nicholas K. Strategic positioning in retail energy services. E Source, 1997.

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20

1947-, Rivkin Steve, ed. Repositioning: Marketing in an era of competition, change, and crisis. McGraw-Hill, 2010.

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21

Noll, Bernd. Wettbewerbs- und ordnungspolitische Probleme der Konzentration: Eine Analyse theoretischer Positionen, Erfahrungen und Gestaltungsmöglichkeiten. R.F. Wilfer, 1986.

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22

Harald, Legler, Fraunhofer-Institut für Systemtechnik und Innovationsforschung., Niedersächsisches Institut für Wirtschaftsforschung, and Germany (West). Bundesministerium für Forschung und Technologie., eds. Spitzentechnik, Gebrauchstechnik, Innovationspotential und Preise: Trends, Positionen und Spezialisierung der westdeutschen Wirtschaft im internationalen Wettbewerb. Verlag TÜV Rheinland, 1987.

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23

Competitive Positioning. Prentice Hall, 1993.

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24

Rudd, John, Nigel Piercy, Graham Hooley, Brigitte Nicoulaud, and Nick Lee. Marketing Strategy and Competitive Positioning. Pearson Education, Limited, 2020.

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25

Conferences, Financial Post, ed. Corporate restructuring: Positioning for competitive advantage. Financial Post Conferences, 1986.

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26

Marketing Strategy and Competitive Positioning (6th Edition). Pearson, 2017.

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27

Brookfield, Richard. Proposals & Competitive Tendering : Part 1: Strategy & Positioning. Acuity Business Consulting Ltd, 2018.

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28

undifferentiated, John Saunders, Nigel F. Piercy, Graham Hooley, and Brigitte Nicoulaud. Marketing Strategy and Competitive Positioning (4th Edition). 4th ed. Prentice Hall, 2008.

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29

Competitive market positioning for organisations in the leisure industry. Bakir & Donnelly, 1995.

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30

(Firm), Business International, ed. Asia's competitive shakeout: Surviving the current downturn and positioning for future growth. Business International Asia/Pacific Ltd., 1986.

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31

Brinckerhoff, Peter C. Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World. Wiley & Sons, Limited, John, 2010.

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32

Pfeil, Rupprecht Graf von, Gerard Tanja, and Robert Van Beeman. Legal Tech and Digital Transformation: Competitive Positioning and Business Models of Law Firms. Globe Law and Business Limited, 2019.

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33

Brinckerhoff, Peter C. Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World. Wiley & Sons, Incorporated, John, 2010.

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34

Brinckerhoff, Peter C. Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World. Wiley & Sons, Incorporated, John, 2008.

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35

Brinckerhoff, Peter C. Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World. Wiley & Sons, Incorporated, John, 2010.

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36

Reynolds, Don. How to Sharpen Your Competitive Edge: Finding, Developing and Capitalizing on Crackerjack Positioning (The Small Business Sourcebooks). Sourcebooks Inc, 1993.

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37

Leading edge logistics: Competitive positioning for the 1990s : comprehensive researchon logistics organization strategy and behavior in North America. Council of Logistics Management, 1989.

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38

Trinder, William. Competitive positioning for a civil engineering contractor in the water supply industry: The application of a strategic decision making process to develop an effective positioning for a company facing profound changes ---. 1989.

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39

Leading edge logistics: Competitive positioning for the 1990's : comprehensive research on logistics organization, strategy and behavior in North America. Council of Logistics Management, 1989.

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40

Harman, Keith. The Role and Importance of Managing Information for Competitive Positioning in Economic Development: (Contemporary Studies in Information Management, Policies, and Services). Ablex Publishing, 1989.

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41

Hermans, Hubert J. M. The Positioning Brain. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190687793.003.0005.

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Recent developments in brain sciences and social psychology lead to a model focused on the communication channels between I-positions, connecting self with other, reason with emotion, and the conscious with the nonconscious as basic polarities of positioning. Emotional and reasoning positions, like conscious and nonconscious positions, are considered as mutually complementing opposites in both self and other. In this model the communication channels are of crucial importance as their features and qualities determine whether the positions are involved in competition or cooperation, conflict or
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42

Osborn, Bret G., and Emil T. Rowland. Satellite Communications: Services Industry Competition and Commercial Reliance on the GPS. Nova Science Publishers, Incorporated, 2012.

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43

Get to aha!: Discover your positioning DNA and dominate your competition. 2018.

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44

Llewellyn, Matthew P., and John Gleaves. “Ambassadors in Tracksuits”. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040351.003.0005.

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This chapter details the expanding globalization and commercialization of the Olympics in the 1930s. Emerging from the economic ruins of the Great Depression, authoritarian and totalitarian regimes in Europe, Asia, and Latin America spurred a substantial rise in governmental involvement in international sport. Though the British were among the first to forge the linkage between competitive sport and national interests, their Fascist and militaristic rivals fully exploited the value of physical culture by positioning sport as the centerpiece of their foreign policy. The appropriation of elite,
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45

Jacobsson, Bengt, and Göran Sundström. Governing the State. Edited by Jon Pierre. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199665679.013.20.

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In modern democracies, demands put on governments to govern are high. However, the governing of states has proven difficult. The difficulties can be explained by the fact that modern states possess a complexity unparalleled in any other organization. Ambiguity, conflicting interests, compromises, and the risk of overload reveal governments as everything but those rational, coordinated and problem-solving entities that they routinely are presented as. However, this does not mean that states are ungovernable. Governments are often able to govern state activities, but they do it in other ways tha
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46

Beaman, Lori G. Alternative Narratives and Getting to Deep Equality. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198803485.003.0003.

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This chapter explores three related themes: similarity, cooperation, and contaminated diversity. Each highlights the messy and complex nature of social life and each adds an analytical touchstone for understanding the elements of deep equality. The ability to recognize similarity and the experience of contaminated diversity are two important conditions under which deep equality emerges. By examining the ways that the everyday world does not correspond to categorical positioning around diversity and identity, contaminated diversity can be seen to act as an antidote to purity, while similarity u
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47

Stark, David, ed. The Performance Complex. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198861669.001.0001.

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What’s valuable? Market competition provides one kind of answer. Competitions offer another. On one side, competition is an ongoing and seemingly endless process of pricings; on the other, competitions are discrete and bounded in time and location, with entry rules, judges, scores, and prizes. This book examines what happens when ever more activities in domains of everyday life are evaluated and experienced in terms of performance metrics. Unlike organized competitions, such systems are ceaseless and without formal entry. Instead of producing resolutions, their scorings create addictions. To u
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48

Fernandes, Sujatha. Charting the Storytelling Turn. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190618049.003.0002.

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This chapter aims to give an overview of how the storytelling turn occurred in recent decades. It is a chronicle of the broad shifts that led from the more deeply oppositional storytelling tactics of the 1960s and 1970s social movements to the transactional, therapeutic, and then market-based model of storytelling that currently predominates. During the 1980s and 1990s, social movement storytelling was repurposed by states, international agencies, and the culture industries. In truth commissions, courtrooms, and talk shows, stories were abstracted from the goals of building mass movements that
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