Log in

Relevant bibliographies by topics / Competitive positioning / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Competitive positioning.

Dissertations / Theses on the topic 'Competitive positioning'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Competitive positioning.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Rosli, Mohamed. "Competitive positioning strategies for Malaysian wooden furniture businesses." Thesis, University of Hull, 1998. http://hydra.hull.ac.uk/resources/hull:3810.

Full text

Abstract:

This research is concerned with the applications of strategic management concepts and practices by Malaysian wooden furniture businesses in managing linkages in the value web and formulating competitive positioning strategies. For the purpose of the study, interviews were held with managers of the selected Malaysian wooden furniture businesses, and their key distributors/retailers and suppliers.The finding of the study shows that the strategic group concept is an important tool for understanding strategy, competition and opportunities within an industry. In the study, the geographical dimensio

APA, Harvard, Vancouver, ISO, and other styles

2

Terry, Mark James. "An investigation into IS-enabled sustained improved competitive positioning." Thesis, Loughborough University, 2006. https://dspace.lboro.ac.uk/2134/34999.

Full text

Abstract:

It has long been argued that organisations have struggled to achieve business benefits, and in particular sustained competitive advantage, from their information system (IS) investments. Recently, calls have been made to apply resource based theory to the field of IS research, to better understand how improved competitive positioning can be derived from information systems in general, and through the application of information systems capabilities in particular. However, such research is predicated upon finding effective ways to actually measure improved competitive positioning, an issue that

APA, Harvard, Vancouver, ISO, and other styles

3

Bernardes, Ivana Silveira. "Formulação e implementação de estratégia competitiva : um estudo de múltiplos casos." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2010. http://hdl.handle.net/10183/26111.

Full text

Abstract:

Com base em estudos teóricos e ilustrado com análises que representam a prática, este trabalho visa a contribuir para a discussão a respeito da importância da estratégia para o desenvolvimento das empresas, em especial as de médio porte. Apontando as diferenças e aplicações das várias correntes existentes sobre o assunto, busca identificar as dificuldades enfrentadas pelas empresas na sua implementação. Este tema vem sendo abordado com base, principalmente, em duas correntes. A primeira, baseada na noção de equilíbrio de mercado, onde se destacam a Teoria de Posicionamento Estratégico e a Teor

APA, Harvard, Vancouver, ISO, and other styles

4

DIAS, AUGUSTO CESAR ARENARO E. MELLO. "COMPETITIVE POSITIONING WITHIN THE STRATEGIC GROUPS OF THE BRAZILIAN PHARMACEUTICAL INDUSTRY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6991@1.

Full text

Abstract:

Diferentemente de várias pesquisas que estudam as diferenças de desempenho somente entre grupos estratégicos para verificar as implicações nos resultados das empresas devido ao posicionamento estratégico adotado, este estudo tem por objetivo examinar tais diferenças não só entre, mas também dentro dos grupos estratégicos para responder à esta mesma questão. Utilizando um banco de dados com informações da indústria farmacêutica brasileira no período de 1999 a 2002, esta pesquisa toma por base o estudo de Miller e Dess sobre tipologias para identificar os grupamentos existentes e

APA, Harvard, Vancouver, ISO, and other styles

5

Attia, S. T. M. "Achieving sustainable competitive positioning : the role of resources within environmental constraints." Thesis, Aston University, 2003. http://publications.aston.ac.uk/10767/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Casa, Enio Francisco. "Posicionamento estratégico das redes varejistas Lojas Colombo e Magazine Luiza." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2006. http://hdl.handle.net/10183/8606.

Full text

Abstract:

Este trabalho analisa o posicionamento estratégico de duas grandes redes pertencentes ao ramo varejista de bens duráveis: Lojas Colombo e Magazine Luiza, no intuito de identificar através de informações coletadas em entrevistas, reportagens das principais revistas e jornais, como estas empresas buscam obter vantagens competitivas num cenário altamente concorrido como o atual. A análise usa como referencial teórico as idéias de posicionamento estratégico de M. Porter e a exploração de vantagens de custos e benefícios para obtenção de vantagens competitivas e melhor posicionamento no mercado. O

APA, Harvard, Vancouver, ISO, and other styles

7

BAITELLI, MICHEL LACERDA. "COMPETITIVE POSITIONING WITHIN THE STRATEGIC GROUPS OF THE BRAZILIAN PERSONAL CARE AND COSMETICS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2007. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11701@1.

Full text

Abstract:

Este estudo tem como principal objetivo identificar, dentro da indústria de Higiene Pessoal e Cosméticos, como as estratégias das empresas afetam o seu posicionamento e, principalmente, o seu desempenho. O período desta pesquisa compreende os anos de 2002 a 2006. Para atingir o objetivo principal, foram identificadas as principais dimensões estratégicas adotadas pelas firmas que operam no setor e a forma como competem. Utilizou-se, para este fim, uma base de dados composta de 41 firmas, contendo informações sobre o seu comportamento estratégico. Os dados foram obtidos através de pesquis

APA, Harvard, Vancouver, ISO, and other styles

8

Fagulha, Bernardo Moura Gonçalves. "Banif Bank: Value creation in the Maltese market." Master's thesis, NSBE - UNL, 2009. http://hdl.handle.net/10362/9468.

Full text

Abstract:

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The entry in a new market is always a major strategic challenge for a firm: competing in different regions and dealing with the specific conditions. This work project describes the entry of a new bank in the Maltese market, by exploring a new positioning. Through the real case of Banif Bank, this case intends to evaluate the potential of value creation in that industry, by first assessing its attractiveness and profitability. Then,

APA, Harvard, Vancouver, ISO, and other styles

9

Hager, Garrett W., and Thomas T. King. "An industry analysis of the MBA market and the competitive positioning of the GSBPP." Monterey, California. Naval Postgraduate School, 2007. http://hdl.handle.net/10945/10260.

Full text

Abstract:

MBA Professional Report<br>The purpose of this Master of Business Administration (MBA) project is to perform an industry analysis of the MBA market utilizing the principles of industry analysis noted in Michael Porter's "Five Force Analysis" model. The intent of this project is to create an awareness of how these competitive forces shape the MBA market, define the relationships between stakeholders within the marlet, and affect its overall attractiveness of the MBA market. The goal is to provide GSBPP policy makers a tool to assist in the understanding of the industry environment and the dev

APA, Harvard, Vancouver, ISO, and other styles

10

Gula, Elena. "Building a competitive positioning strategy for Swedish companies in the Ukrainian market of energy saving technologies." Thesis, KTH, Fastigheter och byggande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-82020.

Full text

Abstract:

The purpose of this thesis work is analysis of heat pump market in Ukraine. This market is almost not developed in our country, but we can say that it has a great potential. That is because for our company it is a new and innovative direction of energy saving technologies. In Ukraine, for heating of buildings are used gas and diesel boiler. Heating equipment of buildings are old and very energy-intensive. There are hundreds of cubic meters of gas spent for heating buildings. Instead, heat pumps allow generating energy from environmental sources such as soil, water, air. In addition, the techno

APA, Harvard, Vancouver, ISO, and other styles

11

BERGKVIST, ANTON, and JOHAN LINDROTH. "Electricity retailer –from liability to asset." Thesis, KTH, Hållbarhet och industriell dynamik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189584.

Full text

Abstract:

Electricity retailers have difficulties to differentiate themselves from each other, dueto increased competition and political regulations. The electric energy tradingmarket is facing a paradigm shift.The purpose of this study has been to investigate how a modern electricity retailercan avoid current and forthcoming difficulties within the market and what directionsthey should choose in order to improve their profitability.The study has been conducted using a quantitative and qualitative approach. Thequantitative approached was used to systematically describe all electricity retailersthat exis

APA, Harvard, Vancouver, ISO, and other styles

12

Li, Huaning. "Competitive advantage of Sino-British joint ventures in China : a study from positioning, resources, partnership and locational perspectives." Thesis, University of Gloucestershire, 2006. http://eprints.glos.ac.uk/3160/.

Full text

Abstract:

As a large number of MNEs have entered China and many domestic companies become increasingly competitive, Sino-foreign joint ventures are facing intensified competition in many industries in China. The review of the literature shows that few studies on Sino-foreign joint ventures focus on competitive issues, and most studies tend to examine the issues associated with partnerships. This thesis examines competitive advantage of Sino-British joint ventures in China and explains why some joint ventures have (or have not) achieved competitive advantage. The research developed a multi-perspective fr

APA, Harvard, Vancouver, ISO, and other styles

13

Fellner, Wolfgang, and Andrea Grisold. "Positioning Public Service Broadcasting in a Competitive TV Market. Small Country Programming Strategies based on a Wide-Reach Genre." Department of Economics, WU Vienna University of Economics and Business, 2009. http://epub.wu.ac.at/166/1/document.pdf.

Full text

Abstract:

This article explores how a public service broadcasting company, namely ORF in Austria, has dealt with the challenges created by the dual system. An investigation of market requirements, public programming mandate, cost structure and financing needs reveals how economic and political constraints are interrelated. To illustrate this phenomenon, we focus on programming, specifically on the highly successful genre of popular folksy music ('Volkstümliche Musik'). Opinions of decision-makers responsible for programming strategies at the Austrian PSB company are linked with a detailed empirical anal

APA, Harvard, Vancouver, ISO, and other styles

14

Pal, Rudrajeet, and Ahsan Ishaq. "A competitive business strategy development for market expansion in India : A tool for identifying business opportunities for Nilörn Group AB." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19085.

Full text

Abstract:

The Branding Solution & Designing Industry has been seemingly proliferating with the growth inthe Apparel and fashion industry, predominantly. With economic development there has been anincrease in the private consumption and growth in GDP; as the demand from the fashion andready-to-wear industry has increased significantly.Both the global and European markets for branding and design are growing. Brands owners areincreasing their investments in measures intended to contribute to strengthening their brands, inwhich labels, packaging and accessories are important elements.Nilörngruppen is a

APA, Harvard, Vancouver, ISO, and other styles

15

Arash, Reza. "Making Sense of Negative Campaigning in Canadian Federal Elections." Thesis, Université d'Ottawa / University of Ottawa, 2019. http://hdl.handle.net/10393/39797.

Full text

Abstract:

In recent years, negativity has become a dominant theme in the political campaign. However, there are no comprehensive studies to measure the amount of negativity and to examine how parties and candidates adopt these negative strategies, particularly in the Canadian context. Although some studies have focused on a particular aspect of negative campaigning in a Canadian election, the question remains of how and to what extent parties adopt negative strategies in an election. In this thesis, I have collected and analyzed parties’ press releases in the 2015 federal election to examine and explain

APA, Harvard, Vancouver, ISO, and other styles

16

Ferreira, Tiago Fischer. "Posicionamento competitivo em economias de redes: uma aplicação do modelo delta em mercados de baixa diferenciação." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-26092012-193845/.

Full text

Abstract:

O presente estudo foi realizado com o objetivo compreender os fatores críticos inerentes ao sucesso de organizações detentoras de portfólios com baixa agregação de valor ou diferenciação perante a concorrência, na implementação de posicionamentos competitivos distintos daqueles trabalhados pela administração estratégica para empresas de produtos \"commoditizados\", como liderança em custo, por exemplo. Para isso, desenvolveu-se uma revisão da literatura a respeito de administração estratégica, marketing estratégico, gestão em redes de relacionamento e posicionamento competitivo. Mais especific

APA, Harvard, Vancouver, ISO, and other styles

17

Kayombo, Kelvin Mukolo. "The identification, measurement and competitive positioning of a higher education institution brand in Zambia : the case of Zambia Centre for Accountancy Studies (ZCAS)." Thesis, Heriot-Watt University, 2014. http://hdl.handle.net/10399/2732.

Full text

Abstract:

The aim of this research project was to identify and measure the ZCAS brand in the higher education (HE) sector in Zambia and, through the study, identify areas for strengthening the brand‟s competitive position. ZCAS is earmarked for conversion into a university following the completion of a major infrastructure expansion project that has doubled its service delivery capacity. This transition requires rebranding and repositioning the institution as a university; and this research could play a significant role in this undertaking by providing insights into brand building in the Zambian HE sect

APA, Harvard, Vancouver, ISO, and other styles

18

Mourad, Aimãn I. "Estudo sobre a influência do posicionamento de marca no desempenho competitivo das organizações." Pontifícia Universidade Católica de São Paulo, 2016. https://tede2.pucsp.br/handle/handle/1150.

Full text

Abstract:

Made available in DSpace on 2016-04-25T16:44:46Z (GMT). No. of bitstreams: 1 Aiman I Mourad.pdf: 835035 bytes, checksum: 22b317316a9fe33feb87a64d3fb86e6a (MD5) Previous issue date: 2016-01-27<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>Having a differentiated positioning is essential for a organization to survive in some highly competitive, and fast in terms of technology and globalized markets. The positioning is considered one of the key elements in modern marketing management, however, the term positioning has introduced some confusion between marketing and academic

APA, Harvard, Vancouver, ISO, and other styles

19

Vieira, Daniel Morais. "EXPERIÊNCIA E LUXO: O MERCADO DO SEXO E A GESTÃO EMPRESARIAL." Pontifícia Universidade Católica de Goiás, 2015. http://localhost:8080/tede/handle/tede/2830.

Full text

Abstract:

Made available in DSpace on 2016-08-10T10:50:12Z (GMT). No. of bitstreams: 1 DANIEL MORAIS VIEIRA.pdf: 1498350 bytes, checksum: 805cc9066d58a64a9c86745105eb978e (MD5) Previous issue date: 2015-08-11<br>Prostitution has existed since the dawn of humanity. Over time, the camouflaged sex lust is nowadays the corporate model. Several companies have developed their entertainment-based businesses. For this, they use strategies to increase marketing and market segmentation, an increase higher than that of traditional companies. Even cities such as Las Vegas and Dubai realized the great economic pot

APA, Harvard, Vancouver, ISO, and other styles

20

Agrogiannis, Serafim, and Christos Agrogiannis. "A Critical Review and Evaluation of the Lean Concept and Corporate Social Responsibility/Sustainability : Investigating Their Interrelation and Contribution in Terms of Business Competitive Positioning." Thesis, KTH, Tillämpad maskinteknik (KTH Södertälje), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-162933.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Grando, Vidamar. "Práticas de gestão estratégica de custos e Posicionamento estratégico: um estudo no setor do agronegócio brasileiro." Universidade do Vale do Rio dos Sinos, 2017. http://www.repositorio.jesuita.org.br/handle/UNISINOS/6486.

Full text

Abstract:

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2017-08-09T14:26:27Z No. of bitstreams: 1 Vidamar Grando_.pdf: 764575 bytes, checksum: d403991522b2e2f45c6c70f1c50537eb (MD5)<br>Made available in DSpace on 2017-08-09T14:26:27Z (GMT). No. of bitstreams: 1 Vidamar Grando_.pdf: 764575 bytes, checksum: d403991522b2e2f45c6c70f1c50537eb (MD5) Previous issue date: 2017-06-26<br>CFC / CRC- Conselho Federal de Contabilidade<br>Este estudo teve como objetivo identificar as práticas de gestão estratégica de custos mais utilizadas de acordo com as estratégias competitivas adotadas por empresas

APA, Harvard, Vancouver, ISO, and other styles

22

Pagnoncelli, Alexandre Miranda. "Estratégia competitiva e eficiência operacional : um estudo de caso no setor de operadoras de planos de saúde do Brasil." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2010. http://hdl.handle.net/10183/30875.

Full text

Abstract:

A dissertação tem como objetivo analisar o caso da Gestão de OPME (Órteses, Próteses e Materiais Especiais) em uma empresa operadora de planos de saúde (UNIMED RS), no contexto das condições sistêmicas e setoriais de competitividade e das escolhas estratégicas da empresa. Utilizando conceitos e esquemas analíticos de economia da estratégia, a dissertação procura mostrar como a gestão de OPME é importante para equacionar o trade-off entre custo e diferenciação, dada as escolhas estratégicas que caracterizam o posicionamento competitivo da UNIMED, no âmbito do setor de operadoras de planos de sa

APA, Harvard, Vancouver, ISO, and other styles

23

Othman, Abdullah. "Exploring the business benefits of regulatory compliance : the case of AML/CFT systems for banking institutions in Malaysia." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/12362.

Full text

Abstract:

It has been widely accepted that the banking industry is highly dependent on information technology (IT). Due to its pervasiveness and intertwining nature in most aspects of banking business, IT has also significantly become one of the critical components that facilitate the ability of banking institutions to meet regulatory requirements in an efficient and a cost-effective way. For instance, in the effort to mitigate the activities of money laundering and terrorism financing (ML/TF), various information on banking customers are timely and accurately gathered and analysed through automation. F

APA, Harvard, Vancouver, ISO, and other styles

24

Caralp, Adrien. "Economie de la défense et industries des petits Etats européens : diversité et recomposition des capacités industrielles nationales au niveau de la construction de plateformes dans un secteur en mutation." Thesis, Paris, EHESS, 2017. http://www.theses.fr/2017EHES0125/document.

Full text

Abstract:

Alors que la période qui suit la fin de la guerre froide est caractérisée par une restructuration profonde des industries de la défense au niveau mondial, la plupart des études portent sur les mutations à l’œuvre au sein des principaux pays producteurs et de quelques grands pays émergents. Face à cette situation, ce travail doctoral s’intéresse plus spécifiquement au cas des « petits Etats ». La littérature spécialisée tend en effet généralement à considérer qu’après la fin de la course aux armements qui caractérise la période de l’affrontement bipolaire, seules les principales puissances cons

APA, Harvard, Vancouver, ISO, and other styles

25

Eriksson, Johanna, and Kim Holmgren. "Hur ska stora respektive små mäklarbyråer positionera sig vid en lagändring gällande kringtjänster?" Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-422.

Full text

Abstract:

<p>Syfte: Syftet med vår uppsats är att ge exempel hur stora respektive små byråer kan positionera sig för att kunna hantera den förändring som en lagändring gällande kringtjänster förväntas resultera i.</p><p>Metod: Vi har tillämpat ett kvalitativt tillvägagångssätt där vårt empiriska material grundar sig på intervjuer. De intervjuade består av fem representanter från olika mäklarbyråer och då vår uppsats baseras på spekulativa frågeställningar har vi även intervjuat de båda branschorganisationerna för att ge vår uppsats ytterligare bredd.</p><p>Resultat & slutsats: Vi har i vår undersökning

APA, Harvard, Vancouver, ISO, and other styles

26

Avdan, Nazli. "‘Collaborative Competition’ : Stance-taking and Positioning in the European Parliament." Doctoral thesis, Linköpings universitet, Avdelningen för språk och litteratur, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-139842.

Full text

Abstract:

The European Parliament (EP) is the scene where certain issues concerning over 500 million ‘Europeans’ are publicly debated and where politically relevant groupings are discursively coconstructed. While the Members of the Parliament (MEPs) pursue their political agendas, intergroup boundaries are drawn, reinforced, and/or transgressed. Speakers constantly take stances on behalf of groupings in relation to some presupposed other groupings and argue what differentiates ‘Self’ from ‘Others’. This study examines patterns of language use by the MEPs as they engage in the contextually and historical

APA, Harvard, Vancouver, ISO, and other styles

27

Kotíková, Vanda. "Positioning značky Carla." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17014.

Full text

Abstract:

This diploma thesis called "Brand positioning Carla" is focused on the analysis of the position of the brand Carla on the Czech market. My recommendations are based on this analysis. The theoretical part describes current marketing and marketing trends, the components of the marketing mix and SWOT analysis. The second chapter describes the brand's development, history, trends and brand elements. The third part of the theoretical part is focused on marketing promotional and communication activities. Last chapter describes brand positioning. The practical part of my thesis is mainly based on int

APA, Harvard, Vancouver, ISO, and other styles

28

Gauger, Samuel, Jonas Deichmann, and Sarah Fitz-Koch. "The Swedish Organic Food Market : A Competitor and Industry Analysis." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18240.

Full text

Abstract:

The organic food market in Sweden has grown continuously in the last decades. This led many retailers and small stores to start selling organic food as well as extending their organic food assortment and variety extensively. In this thesis our purpose was to analyse the Swedish organic food market in terms of competition and business level strategy. The two main players in the market (ICA and Coop) were chosen to be analysed in more detail as well as a local store (Bikupan). The results of the local store were generalized for other small and local stores in Sweden. This was done to get a bette

APA, Harvard, Vancouver, ISO, and other styles

29

Rakoušová, Sandra. "Positioning značky World Class Czech Republic." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75101.

Full text

Abstract:

My diploma thesis called "Brand positioning World Class Czech Republic" is focused on the analysis of the position of the brand on the Prague market of fitness centers. As the result of this analysis, I conclude my work by the recommendations to improve marketing communication of World Class company. In the theoretical part, I defined the concept of marketing, I have summarized his history, describing the various elements of the marketing mix and SWOT analysis. The next chapter is devoted to market segmentation, targeting and positioning. To conclude the theoretical part, I define the brand, i

APA, Harvard, Vancouver, ISO, and other styles

30

Lawrence, Gavin Eldred. "An investigation into the application (positioning) of geographic information systems (GIS)in PROPNET for competitivie advantange." Thesis, Nelson Mandela Metropolitan University, 2004. http://hdl.handle.net/10948/243.

Full text

Abstract:

In an ever changing competitive environment, business is constantly faced with decisions. The ability to make informed decisions hinges on the organization’s power to properly integrate/position technology into the business processes of the organization. To stay in business organizations must be able to compete with rivals in their industry. The purpose of this research is to determine why the Geographic Information System (GIS) is not being utilized to its full potential. In order to determine the reason for this under utilization a literature study was undertaken with respect to GIS, how GIS

APA, Harvard, Vancouver, ISO, and other styles

31

Didierjean, François. "Reactions competitives et successives dans la grappe du positon et etat energetique du positionium dans les liquides." Université Louis Pasteur (Strasbourg) (1971-2008), 1991. http://www.theses.fr/1991STR13117.

Full text

Abstract:

En combinant deux techniques d'annihilation des positons independantes, il est montre que, dans les solvants polaires, les solutes halogenes inhibent la formation du positonium par capture d'electrons quasi-libres suivie par la capture de positon. Cette sequence se fait avant que n'intervienne un detachement d'ion halogenure. L'examen de melanges de solutes permet d'une part de confirmer l'existence de ces reactions successives et d'autre part, de faire ressortir l'influence, sur la formation du positonium, de la profondeur de piege de l'electron capture par des nitrates, ioniquement associes

APA, Harvard, Vancouver, ISO, and other styles

32

Gustafsson, Kristina, and Camilla Miedl-Ohlsson. "The Package : The Neglected Attribute The package´s role as a strategic tool in a competitive context." Thesis, Linköping University, Department of Management and Economics, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1375.

Full text

Abstract:

<p>Background: When functionalities of todays products become increasingly alike, design plays a prominent role for product differentiation. Visuality becomes as significant as functionality and increases the importance for companies to work with, and use, packaging design as a tool for creating competitiveness. </p><p>Purpose: The purpose of this thesis is to, from a corporate perspective, illuminate and create understanding for the role of packaging design as a strategic tool in a competitive context, where the core product is difficult to differentiate. </p><p>Realization: We have performed

APA, Harvard, Vancouver, ISO, and other styles

33

LEITÃO, José Marcelo Gonçalves. "Estudo do posicionamento estratégico das cooperativas agropecuárias de leite do Agreste pernambucano." Universidade Federal Rural de Pernambuco, 2010. http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/4556.

Full text

Abstract:

Submitted by (edna.saturno@ufrpe.br) on 2016-05-31T14:40:37Z No. of bitstreams: 1 Jose Marcelo Goncalves Leitao.pdf: 1105247 bytes, checksum: ea17ba11d52b7ac760deeab07b5e1e2d (MD5)<br>Made available in DSpace on 2016-05-31T14:40:37Z (GMT). No. of bitstreams: 1 Jose Marcelo Goncalves Leitao.pdf: 1105247 bytes, checksum: ea17ba11d52b7ac760deeab07b5e1e2d (MD5) Previous issue date: 2010-05-31<br>The production of dairy products is a key economic supporters of rural region in Pernambucano where Ipanema Valley and Ipojuca Valley concentrate 53% of the total of produced milk in the state. In

APA, Harvard, Vancouver, ISO, and other styles

34

DAGNINO, IRENE. "MULTIMARKET COMPETITION E STRATEGIE INTERNAZIONALI: EVIDENZE NEL SETTORE DEL FASHION RETAILING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2015. http://hdl.handle.net/10280/6051.

Full text

Abstract:

Il lavoro analizza gli effetti della multimarket competition sulle principali undici aziende multinazionali operanti nel fashion retailing, e approfondisce l’analisi del posizionamento strategico che le imprese scelgono in ciascun mercato. L’analisi empirica mostra che, per le aziende che si confrontano su diversi mercati comuni, il grado di market commonality con i concorrenti è negativamente associato alla redditività a livello di gruppo. Inoltre, i risultati mostrano che le imprese differenziano il posizionamento sulla base dell’ importanza strategica del mercato: minore risulta essere l’im

APA, Harvard, Vancouver, ISO, and other styles

35

Salas, Gil Andrés Wenceslao. "Factores económicos que se relacionan al posicionamiento de los videojuegos free to play competitivos en hombres en Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652110.

Full text

Abstract:

En la actualidad, la industria de los videojuegos ha presentado un gran crecimiento con respecto a otras industrias, lo que ha generado un mayor número de competidores en el sector. Asimismo, los modelos de compra de videojuegos han variado con el tiempo, convirtiéndose el free to play en la modalidad más atractiva entre los videojugadores. Por tal motivo, los videojuegos free to play competitivos han optado por invertir en distintos ámbitos, con la finalidad de mejorar su posicionamiento y atraer nuevos usuarios. No obstante, con respecto las inversiones, se ha determinado tres facto

APA, Harvard, Vancouver, ISO, and other styles

36

Afonina, Anna. "Uplatnění nástrojů a metod strategického řízení." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234420.

Full text

Abstract:

Cílem disertace je ověřit existenci vztahu mezi využitím analytických nástrojů strategického řízení a výkonností podniků. Za tímto účelem bylo třeba nejdříve definovat množinu analytických nástrojů strategického řízení, které jsou v soudobé praxi našich firem nejčastěji používané a nalézt způsob, kterým lze hodnotit výkonnost podniků. K tomuto účelu byly připraveny dva výzkumy: výsledkem prvního bylo zjištění nejčastěji používaných analytických nástrojů strategického řízení a faktorů, které jejich využití ovlivňují, t.j. jejich znalost, spokojenost s nimi a velikost podniků. Výsledkem druhého

APA, Harvard, Vancouver, ISO, and other styles

37

Comas, Martínez Josep. "L’Aplicabilitat del Marketing de Serveis a la Gestió Universitària, un Model Metodològic d’Anàlisi Competitiu i Operatiu de Marketing per a Universitats." Doctoral thesis, Universitat Internacional de Catalunya, 2012. http://hdl.handle.net/10803/104112.

Full text

Abstract:

La tesi exposa com les Universitats es veuen immergides en una dinàmica d’assignació de recursos lligada al funcionament dels mercats. S’analitza el marketing de serveis com una eina de gestió aplicable a la universitat per poder donar resposta a les demandes del seu entorn socioeconòmic. Una extensa revisió de publicacions mostra regularitats en senyalar les mancances de gestió estratègica i operativa de marketing per a universitats. També es demostren coincidències en les línies generals d’actuació de les gestions de marketing universitari de més èxit. A partir de tots aquests elements es p

APA, Harvard, Vancouver, ISO, and other styles

38

Tesařová, Mariana. "Application of Branding Concepts for Development of Competitiveness." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357005.

Full text

Abstract:

Předložená diplomová práce je zaměřena na aplikaci konceptů značky sloužící k rozvoji konkurenceschopnosti produktu instituce vysokoškolského vzdělávání, konkrétně studijního oboru “Entrepreneurship and Small Business Development”. Na základě teoretických poznatků, metodiky dle Ko Floora a konceptu Brand Prismu je zhodnocena stávající situace studijního oboru. Zároveň jsou provedeny analýzy konkurentů a požadavků zákazníků, společně s analýzou odvětví k určení pozice značky studijního oboru na trhu. Na základě výsledků ze všech provedených analýz jsou následně stanoveny návrhy řešení konceptu

APA, Harvard, Vancouver, ISO, and other styles

39

Stürmer, Júnior Francisco Assis. "Posicionamento estratégico das empresas de calçados femininos do Vale do Rio dos Sinos frente ao mercado externo." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2006. http://hdl.handle.net/10183/10797.

Full text

Abstract:

A crescente entrada de empresas asiáticas e a diminuição das barreiras de entrada vêm aumentando de maneira significativa a concorrência na indústria calçadista global, o que está colocando o setor calçadista nacional em situação difícil e, portanto, todas as mudanças que ocorrem na indústria passam a ter importância estratégica caso afetem a competitividade das empresas, obrigando estas avaliarem seu posicionamento estratégico no mercado. Até o fim de 2004, o setor de exportação de calçados foi privilegiado por uma soma de fatores favoráveis, principalmente a taxa de câmbio. Em 2005, com a va

APA, Harvard, Vancouver, ISO, and other styles

40

Taťáková, Zuzana. "Rozvoj značky v pojišťovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-386757.

Full text

Abstract:

Předložená diplomová práce je zaměřená na použití konceptů a strategie značky sloužící k rozvoji značky Pojišťovny České Spořitelny a.s.., Vienna Insurance Group. Základem jsou teorie marketingových guru Ko Floora, Kapferera, Kellera a konceptů brand identity a brand prismu které jsou použity k analýze současného stavu branding značky. Současně jsou provedeny analýzy konkurentů a prostředí k určení pozice značky na trhu. Na základě výsledků provedených analýz jsou stanoveny návrhy řešení konceptu rozvoje značky.

APA, Harvard, Vancouver, ISO, and other styles

41

Gourrada, Raphaël. "Agir en système pour conserver l'ordre social : le positionnement politique des élites religieuses au Liban." Thesis, Paris Sciences et Lettres (ComUE), 2018. http://www.theses.fr/2018PSLEH179.

Full text

Abstract:

Il s’agit tout au long de ce travail d’approcher le politique au Liban, dans sa praxis, en interrogeant les actions d’une catégorie spécifique d’acteurs, les élites religieuses libanaises institutionnalisées. En se penchant sur leurs positionnements politiques, il s’agit d’observer dans quelle mesure la barrière confessionnelle entre ces chefs communautaires est transcendée au profit d’un objectif commun : conserver l’ordre social en vigueur. Pour cela, il convient de se pencher tout d’abord sur les ressources dont disposent ces acteurs pour asseoir et légitimer leur investissement dans le cha

APA, Harvard, Vancouver, ISO, and other styles

42

Bardan, Alexandra. "Les industries culturelles en Roumanie 1970-1989, acteurs locaux, acteurs internationaux : l'émergence et l'enjeu d'un espace public alternatif de communication." Paris 3, 2008. http://www.theses.fr/2008PA030073.

Full text

Abstract:

Cette étude se propose d’analyser l’usure du monopole médiatique et communicationnel de l’Etat-Parti dans la Roumanie de Ceausescu et dans le contexte de la croissance des flux transnationaux de produits culturels de la mondialisation émergeante des années ‘70 et ‘80. Les trois parties de l’étude détaillent cette problématique : la première partie examine la stratégie de la politique culturelle de l’Etat-Parti, vue ici comme une phase clé qui oriente l’élaboration de l’offre culturelle et informationnelle mise a disposition sur le marche. L’altération progressive de la politique culturelle rou

APA, Harvard, Vancouver, ISO, and other styles

43

Calvo, Nuno Jorge Pinto Soares. "Processos de inteligência competitiva em ambiente B2B no mercado da construção : o caso da Hilti." Master's thesis, 2017. http://hdl.handle.net/10400.14/23634.

Full text

Abstract:

Hoje em dia, o mercado está em constante transformação, pelo que as empresastêm que se esforçar constantementepara se diferenciarem perante os concorrentes. Assim, as empresas inseridas em mercados competitivos, têm necessidade de compilar e analisar informações relevantes sobre as tendências de mercado da sua área e sobre as atividades dos seus concorrentes de modo a escolher um posicionamento competitivo que lhes permita apresentarem-se de forma distintiva na mente dos clientes edelinear estratégiasadequadas em linha com esse posicionamento. A presente tese refere-se a um estudo de caso sobr

APA, Harvard, Vancouver, ISO, and other styles

44

"Positioning Public Service Broadcasting in a Competitive TV Market." Department of Economics, 2009. http://epub.wu-wien.ac.at/dyn/dl/wp/epub-wu-01_f28.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

SHIH, Jui-Feng, and 施瑞峰. "The Study on Constructing the Competitive Positioning Index of Hotels." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/45712101902706514825.

Full text

Abstract:

博士<br>國立嘉義大學<br>管理研究所<br>98<br>The hotel industry has transformed into diversified styles so far. There is also a signiificant increase in supply market in this field. Due to the hotel industry’s equipped characteristics, such as huge capital, high fixed cost,immovable location and no flexible supply, the most important tool to run a successful hotel business is an investment plan. Therefore，a competitive positioning strategy plays a key factor to figure out the business model to get the company’s goal. How to apply positioning theory effectively, to handle the characteristics of the hotel in

APA, Harvard, Vancouver, ISO, and other styles

46

Lin, Chien-Hung, and 林建宏. "SONIX:THE COMPETITIVE ADVANTAGES OF NEW PRODUCTS CREATED BY STRATEGIC POSITIONING." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/14905455991705806212.

Full text

Abstract:

碩士<br>大同大學<br>事業經營學系(所)<br>99<br>There is very stiff competition in the integrated circuit (IC) design industry in Taiwan, especially in the field of personal computer applications, as indicated by the proliferation of factories for such products. Sonix is engaged in the design and development of ICs in personal computer images, and has been the leader in the highly competitive market of notebook computers’ built-in camera module, which rarely happens for a company that is considered a latecomer in the industry with less than six years in operation. It is therefore worthy of becoming a referen

APA, Harvard, Vancouver, ISO, and other styles

47

SHIU, REUI-YI, and 許瑞益. "Research of brand positioning and competitive strategy:a study on cosmetics." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/10625942678659592772.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Chien, Hsiu Shan, and 簡秀珊. "The Study of Red Ocean and Blue Ocean of Enterprise Competitive Environment Changes and Competitive Positioning." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/88725285666726832704.

Full text

Abstract:

碩士<br>東海大學<br>工業工程與經營資訊學系<br>99<br>Blue ocean strategy is a popular managing subject rising recent years. It was a new conception, guideline, principles of blue ocean strategy proposed by two scholars, Kim and Mauborgne. It helps enterprises to explore an unknown and brand-new market or industry, and survived from hard competition. The book “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant” point out four principles of strategy formulation and two principles of implementation are the main way to create the new market. “Value innovation” is the central

APA, Harvard, Vancouver, ISO, and other styles

49

KANG, SHU-HUA, and 康淑華. "The study on the positioning of competitive image for commercial banks." Thesis, 1990. http://ndltd.ncl.edu.tw/handle/13569994559116607009.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Wong, Andy, and 黃偉恩. "A Study on Competitive Strategic Positioning of Taiwan WiMAX Communication Industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/29120142073016956706.

Full text

Abstract:

碩士<br>育達商業技術學院<br>企業管理所<br>96<br>When refering to wireless, mobile and broadband technologies, it is often believed that WLAN and 3G networks are the irreplaceable solutions. In practice, WLAN as well as 3G has certain limits. WiMAX is a kind of broadband, wireless network, designed for metropolitan area networks. It has a wider band and a farther range which can reach 50 kilometers. In the future WiMAX not only supports PCs, but also for mobile devices such as cell phones and PDAs. The purpose of this paper is to take an analysis of the global WiMAX industry by using life cycle, competition

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!