Log in

Relevant bibliographies by topics / Competitive positioning / Journal articles

To see the other types of publications on this topic, follow the link: Competitive positioning.

Journal articles on the topic 'Competitive positioning'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Competitive positioning.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Seamans, Robert C., and Feng Zhu. "Competitive Positioning and Differentiation." Academy of Management Proceedings 2012, no. 1 (2012): 11285. http://dx.doi.org/10.5465/ambpp.2012.11285symposium.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Ковальчук, О. А. "Features of competitive brand positioning." Journal of Zhytomyr State Technological University. Series: Economics, Management and Administration, no. 4 (86) (December 29, 2018): 84–86. http://dx.doi.org/10.26642/jen-2018-4(86)-84-86.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Yusuf Adebola, Bako, Taiwo Akeem Ayinde, and Ademeso James Olufemi. "Change Implementation and Competitive Positioning." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 1 (2016): 14–23. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.21.3002.

Full text

Abstract:

Implementing complex organizational changes involve collective action by many people, each of whom contributes something. Implementation of change may face a big problem if the required environment, technique, and technologies are lacking. Descriptive survey research design was adopted. The population of this study comprised 43,820 management employees of the telecommunication industry (NCC 2012). Based on proportional stratified sampling technique, the survey sample size calculator software was used to select 2312 employees. A six-point likert scale type questionnaire used to collect data was

APA, Harvard, Vancouver, ISO, and other styles

4

Burke, Sandra J. "Competitive positioning strength: market measurement." Journal of Strategic Marketing 19, no. 5 (2011): 421–28. http://dx.doi.org/10.1080/0965254x.2011.581385.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Flak, Olaf, and Grzegorz Głód. "Influence of competitive advantage on competitive positioning of Silesian companies in 2019." SHS Web of Conferences 83 (2020): 01049. http://dx.doi.org/10.1051/shsconf/20208301049.

Full text

Abstract:

Company competitiveness is still an important issue in management studies. It can be measured in several ways including competitive advantage and competitive positioning. The aim of the paper is to present the result of the annual research on company competitiveness conducted in Poland. The research question in this paper is: is there a relation between a certain type of competitive advantage and characteristics of a company competitive positioning? In the paper there is a description of the influence of competitive advantage on competitive positioning in six dimensions. Respondents in the res

APA, Harvard, Vancouver, ISO, and other styles

6

Данько, Тамара, and Tamara Danko. "Potential Management: Comparing the Results of the Innovative Development of Russia and Finland." Scientific Research and Development. Economics of the Firm 6, no. 3 (2017): 48–55. http://dx.doi.org/10.12737/article_59c35f08e3dbb7.29949873.

Full text

Abstract:

The article substantiates the necessity of revision of the baseline trends for the management of potentials, comparing the results of innovative development of Russia and Finland. defining their competitive positioning. In recent years, in connection with the market presence of competition for customers, especially buyers of products of famous brands, and for innovative technology, large investment funds global companies is to establish and improve competitive positioning. Note that. the world market among the expected trends in the market positioning of crosscountry, proved to be a sharp incr

APA, Harvard, Vancouver, ISO, and other styles

7

Korokoshko, Julia V. "Competitive positioning: analysis and generalization of the enterprise's experience." Theoretical and Practical Aspects of Management, no. 9 (August 24, 2020): 102–22. http://dx.doi.org/10.46486/0234-4505-2020-9-102-122.

Full text

Abstract:

At present time, product positioning, research and analysis of external and internal environment factors that influence the competitive positioning of an enterprise are a necessary attribute of marketing for a modern company. The relevance of the material considered in the article, devoted to competitive positioning of the enterprise, is determined by the fact that the publication presents the results of research on the competitive positioning of products of one of the leading enterprise of the alcohol industry in Russia based on the use of modern methods of marketing analysis. The designated

APA, Harvard, Vancouver, ISO, and other styles

8

Krebs, Timothy B., and David B. Holian. "Competitive Positioning, Deracialization, and Attack Speech." American Politics Research 35, no. 1 (2007): 123–49. http://dx.doi.org/10.1177/1532673x06292320.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Levinthal, Daniel A. "Editorial—Special Issue on Competitive Positioning." Strategy Science 1, no. 3 (2016): iii—iv. http://dx.doi.org/10.1287/stsc.2016.0017.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Walter, Ingo. "Competitive Positioning in International Financial Services." Journal of International Financial Management & Accounting 1, no. 1 (1989): 15–40. http://dx.doi.org/10.1111/j.1467-646x.1989.tb00002.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Coakes, Elayne, Gill Sugden, and Anton Bradburn. "Post–Industrial Economy and Competitive Positioning." OR Insight 15, no. 2 (2002): 18–28. http://dx.doi.org/10.1057/ori.2002.9.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Hauser, John R. "Note—Competitive Price and Positioning Strategies." Marketing Science 7, no. 1 (1988): 76–91. http://dx.doi.org/10.1287/mksc.7.1.76.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Carpenter, Gregory S. "Market pioneering and competitive positioning strategy." Annales des Télécommunications 42, no. 11-12 (1987): 699–709. http://dx.doi.org/10.1007/bf02997669.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Weber, Andreas Christoph, Veerle De Bosscher, and Hippolyt Kempf. "Positioning at the Olympic Winter Games." Sport, Business and Management: An International Journal 9, no. 5 (2019): 417–42. http://dx.doi.org/10.1108/sbm-01-2018-0002.

Full text

Abstract:

Purpose Since the 1990s, the International Olympic Committee has offered nations more medal-winning opportunities at every Winter Games. Meanwhile, many countries are constrained by their limited financial resources to target sports strategically. The purpose of this paper is to examine the targeting approaches to Olympic Winter Sports of National Sports Agencies (NSAs), and to identify the factors they assess in the decision-making process. Design/methodology/approach The data were collected through semi-structured interviews with 11 decision makers of medal-winning NSAs at the 2014 Sochi Gam

APA, Harvard, Vancouver, ISO, and other styles

15

Mourad, Aimãn Ibrahim, and Francisco Antonio Serralvo. "Estudo sobre a Influência do Posicionamento de Marca no Desempenho Competitivo das Organizações." Future Studies Research Journal: Trends and Strategies 10, no. 3 (2018): 427–49. http://dx.doi.org/10.24023/futurejournal/2175-5825/2018.v10i3.400.

Full text

Abstract:

Having a differentiated positioning is essential for a organization to survive in some highly competitive, and fast in terms of technology and globalized markets. The positioning is considered one of the key elements in modern marketing management, however, the term positioning has introduced some confusion between marketing and academic professionals. Using mind share and market share as measurable variables of brand positioning and competitive performance, respectively, this study sought to identify the main objective when the brand positioning can influence the competitive performance of an

APA, Harvard, Vancouver, ISO, and other styles

16

Ryabchuk, V., and G. Kalinina. "Competitiveness and Strategic Positioning of Seaports." Economic Herald of the Donbas, no. 1 (63) (2021): 90–94. http://dx.doi.org/10.12958/1817-3772-2021-1(63)-90-94.

Full text

Abstract:

Thanks to the development of world trade, more than two-thirds of the world's total cargo depends on maritime transport. Maritime transport and ports play an important role in the sustainable development of the global economy. Currently, as international transshipment ports, ports are evolving from conventional retail terminals to containerized distribution logistics centers (hubs). Undoubtedly, the shipping and port industries are directly related to the global economy. The ports are the main carriers and information exchangers with the outer regions. In addition, the port economy has become

APA, Harvard, Vancouver, ISO, and other styles

17

Roussakis, Emmanuel N., and Edmundo R. Lizarzaburu. "Strategic alliance: case study in competitive positioning." World Review of Entrepreneurship, Management and Sustainable Development 9, no. 2 (2013): 246. http://dx.doi.org/10.1504/wremsd.2013.052362.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Farnfield, Ian. "Driving for effective positioning and competitive differentiation." Journal of Brand Management 6, no. 4 (1999): 250–57. http://dx.doi.org/10.1057/bm.1999.13.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Easingwood, Christopher J., and Vijay Mahajan. "Positioning of Financial Services for Competitive Advantage." Journal of Product Innovation Management 6, no. 3 (1989): 207–19. http://dx.doi.org/10.1111/1540-5885.630207.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Lefebvre, L. A., and E. Lefebvre. "Competitive positioning and innovative efforts in SMEs." Small Business Economics 5, no. 4 (1993): 297–305. http://dx.doi.org/10.1007/bf01516250.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Doherty, Neil F., and Mark Terry. "Improving competitive positioning through complementary organisational resources." Industrial Management & Data Systems 113, no. 5 (2013): 697–711. http://dx.doi.org/10.1108/02635571311324151.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Kale, Serdar, and David Arditi. "Competitive Positioning in United States Construction Industry." Journal of Construction Engineering and Management 128, no. 3 (2002): 238–47. http://dx.doi.org/10.1061/(asce)0733-9364(2002)128:3(238).

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Ansari, Asim, Nicholas Economides, and Avijit Ghosh. "Competitive Positioning in Markets with Nonuniform Preferences." Marketing Science 13, no. 3 (1994): 248–73. http://dx.doi.org/10.1287/mksc.13.3.248.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Odhiambo, Edwin, and Jane Wanjira. "Strategic Positioning and Competitive Advantage of Commercial Banks in Uasin Gishu County, Kenya." International Journal of Current Aspects 3, no. II (2019): 83–97. http://dx.doi.org/10.35942/ijcab.v3iii.8.

Full text

Abstract:

Strategic positioning has been identified as an important weapon to manage the competition in the business environment. However, despite the use of strategic positions, many banks in the country are facing challenges from the competition destabilizing the position they hold. Thus, the sole reason of the project was to establish how strategic positioning affects competitive advantage of banks in Uasin Gishu County Kenya. The specific objectives were; to examine the effects of mono-segment positioning, multi-segment positioning, standby positioning, adaptive positioning and defensive positioning

APA, Harvard, Vancouver, ISO, and other styles

25

Cozer, Mateus Tavares da Silva, Geraldo Luciano Toledo, and Cláudia Szafir-Goldstein. "Inter-organizational ties and total customer solution strategic positioning from Delta model: a research about dyad supplier-client on B2B." RAM. Revista de Administração Mackenzie 9, no. 7 (2008): 163–87. http://dx.doi.org/10.1590/s1678-69712008000700008.

Full text

Abstract:

The basic issue of the strategic management process is to determine how firms achieve and sustain competitive advantage. In this sense, this paper aims to analyze the links between a firm's competitive positioning and the inter-organizational ties created with its customers as a way to achieve sustainable competitive advantage. The focus of the study is to describe the competitive process according to the Delta Model developed by Hax and Wilde II, which proposes three strategic positioning options. The study describes the process of competitive positioning through inter-organizational ties and

APA, Harvard, Vancouver, ISO, and other styles

26

Maune, Alexander. "Competitive intelligence: An exploratory literature review of its positioning." Journal of Governance and Regulation 3, no. 2 (2014): 61–69. http://dx.doi.org/10.22495/jgr_v3_i4_p6.

Full text

Abstract:

This article is a qualitative-exploratory literature review. The primary concern of the author is to explore the positioning of the competitive intelligence function within organisations so as to establish the best positioning. To ensure reliability of the literary exploration, only peer-reviewed journal articles were used. The findings of this article will make it possible to generalise about the best position of the competitive intelligence function and to develop some valuable propositions for future studies. The findings show that there is no single criterion on which to base the positioni

APA, Harvard, Vancouver, ISO, and other styles

27

Firdauzi, Annisa, Agustina Shinta Hartanti Wahyuningtyas, and Riyanti Isaskar. "AGROTOURISM DEVELOPMENT OF MAPPING BRAND POSITIONING AND COMPETITVE LANDSCAPE: UGC (USER GENERATED CONTENT) APPROACH." Agricultural Social Economic Journal 21, no. 1 (2021): 65–78. http://dx.doi.org/10.21776/ub.agrise.2021.021.1.9.

Full text

Abstract:

Starting from 2009-2018 there has been an increase in the number of hotel resorts in Indonesia, so that the level of competition is higher and building a brand positioning agrotourism-based resort hotels can not only by creating regular marketing campaigns. The study used review data from online platforms tripadvisor.com. This study reveals the brand positioning of resort hotels and mapping the competitive landscape with the UGC approach to identifying the competing attributes of resort hotels in Bali. This study detects brand attributes using customer preferences as well as perceptual perform

APA, Harvard, Vancouver, ISO, and other styles

28

Medeiros, Mauricius Munhoz de, Antonio Carlos Gastaud Maçada, and José Carlos da Silva Freitas Junior. "The effect of data strategy on competitive advantage." Bottom Line 33, no. 2 (2020): 201–16. http://dx.doi.org/10.1108/bl-12-2019-0131.

Full text

Abstract:

Purpose In the age of analytical competition, business models and gaining competitive advantage (CA) are directly related to organizations’ data strategy. Incorporating data strategy enables the organization to unlock the potential value of big data analytics. Therefore, this study aims to analyze how data strategy affects the achievement of CA. Design/methodology/approach Through survey research, data were collected from 103 respondents. Model testing and evaluation, partial least squares structural equation modeling and analysis of mediating effects were performed. Findings The supported hyp

APA, Harvard, Vancouver, ISO, and other styles

29

Mukherjee, Jaydeep, and Ashok Kapoor. "Team Computers: positioning to grow." Emerald Emerging Markets Case Studies 2, no. 3 (2012): 1–13. http://dx.doi.org/10.1108/20450621211237202.

Full text

Abstract:

Subject area Entrepreneurship. Study level/applicability The case could be taught in the core marketing course at the post graduate level while discussing the notion of positioning. The case could also be taken up in marketing strategy courses, where the linkage of the positioning to past and future customers and implementation challenges within the organization could be highlighted. Case overview The case shows how the CEO of an entrepreneurial venture, Team Computers, was coping with the problem of creating a unique identity in the market. It tracks the evolution of an embryonic organization

APA, Harvard, Vancouver, ISO, and other styles

30

Birafane, Mahdi, Wei Liu, and Sarvar Khalikov. "The Strategic Positioning of Moroccan Seaports: An Application of the Boston Consulting Group Growth-share Matrix." Open Transportation Journal 14, no. 1 (2020): 133–42. http://dx.doi.org/10.2174/1874447802014010133.

Full text

Abstract:

Background: Under the current challenges of global and regional changing environments in the seaport industry faced by market players and the increase of competition among port business entities, the necessity of pursuing a competitive strategic positioning by strategic business units is a compulsory plan to ensure constructive and sustained growth. Aims and Objectives: In this context, the purpose of this study is to analyze the competitive position of the eight (largest, most important, busiest) seaports of Morocco in the four-years period from 2014 to 2017 using a dynamic portfolio analysis

APA, Harvard, Vancouver, ISO, and other styles

31

Vassolo, Roberto, Tomas Reyes, Marco Antonio Sepulveda, and Joaquin Trucco. "Jump! The Effect of Recessions on Competitive Positioning." Academy of Management Proceedings 2017, no. 1 (2017): 13510. http://dx.doi.org/10.5465/ambpp.2017.13510abstract.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Tractinsky, Noam, and Oded Lowengart. "E-retailers' competitive intensity: A positioning mapping analysis." Journal of Targeting, Measurement and Analysis for Marketing 12, no. 2 (2003): 114–36. http://dx.doi.org/10.1057/palgrave.jt.5740103.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Bigné, Enrique, Natalia Vila‐López, and Inés Küster‐Boluda. "Competitive positioning and market orientation: two interrelated constructs." European Journal of Innovation Management 3, no. 4 (2000): 190–98. http://dx.doi.org/10.1108/14601060010352443.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Bayer, Michael, Anders Haug, and Lars Hvam. "Differential effects of information technology on competitive positioning." Industrial Management & Data Systems 120, no. 10 (2020): 1923–39. http://dx.doi.org/10.1108/imds-01-2020-0037.

Full text

Abstract:

PurposeInformation technology (IT), combined with complementary resources, can contribute to companies' competitive positioning. However, to assess the contribution of IT to value with respect to the contribution of complementary resources, it is crucial to understand the means by which IT creates value.Design/methodology/approachThis paper synthesizes empirical research on the inherent capabilities of IT and their moderating role to build an integrative model.FindingsWe found that IT creates value through three inherent capabilities: transactional, exchange and codification capabilities. Thes

APA, Harvard, Vancouver, ISO, and other styles

35

Godfrey, B. "Competitive Positioning of Planar SOFC Technology – CFCL’s Experience." ECS Proceedings Volumes 1999-19, no. 1 (1999): 75–79. http://dx.doi.org/10.1149/199919.0075pv.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Chernatony, Leslie De, Kevin Daniels, and Gerry Johnson. "Competitive positioning strategies mirroring sellers’ and buyers’ perceptions?" Journal of Strategic Marketing 2, no. 3 (1994): 229–48. http://dx.doi.org/10.1080/09652549400000012.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Hooley, Graham, Gordon Greenley, John Fahy, and John Cadogan. "Market-focused Resources, Competitive Positioning and Firm Performance." Journal of Marketing Management 17, no. 5-6 (2001): 503–20. http://dx.doi.org/10.1362/026725701323366908.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Kharub, Manjeet, and Rajiv Kumar Sharma. "Framework to assess competitive positioning in manufacturing industries." International Journal of Business Excellence 12, no. 2 (2017): 139. http://dx.doi.org/10.1504/ijbex.2017.083565.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Sharma, Rajiv Kumar, and Manjeet Kharub. "Framework to assess competitive positioning in manufacturing industries." International Journal of Business Excellence 12, no. 2 (2017): 139. http://dx.doi.org/10.1504/ijbex.2017.10004394.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Vartanova, Olena, Olena Kolomytseva, Victoriia Bilyk, Iryna Budnikevich, Lidiia Vasylchenko, and Tetiana Burtseva. "Enterprise competitive positioning based on knowledge resources identification." Entrepreneurship and Sustainability Issues 9, no. 1 (2021): 529–41. http://dx.doi.org/10.9770/jesi.2021.9.1(33).

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Pleggenkuhle-Miles, Erin G., Christopher C. Winchester, A. Erin Bass, and Thomas West. "Streaming success: positioning Roku’s future in a hypercompetitive industry." CASE Journal 17, no. 3 (2021): 295–319. http://dx.doi.org/10.1108/tcj-11-2019-0110.

Full text

Abstract:

Theoretical basis The theoretical basis for this case is a focus on strategic positioning as related to Porter’s Generic Strategies. The case accounts Roku’s journey in facing additional competition, highlighting the competitive dynamics at play. The case requires students to consider how Roku might revise its generic strategy based on the new competitive landscape in which it operates. Research methodology In writing this case, the research team used secondary research that was informed by interviews with Roku users. Resources such as IBIS World, MergentOnline, academic journals, trade magazi

APA, Harvard, Vancouver, ISO, and other styles

42

Данько and Tamara Danko. "Index Map of Competitive Positioning of the BRICS Countries. Statement of Results." Economics of the Firm 5, no. 3 (2016): 54–65. http://dx.doi.org/10.12737/23362.

Full text

Abstract:

On the map of the competitive positioning of countries in the world currently breaks the powerful bloc of BRICS, which has its own history. We are interested in the indices, the coefficients of the competitive positioning of these countries and integrated assessment of their behavior in the current situation.

APA, Harvard, Vancouver, ISO, and other styles

43

Esteve-Perez, Jeronimo, and Antonio Garcia-Sanchez. "Strategic positioning analysis of Spanish cruise ports." Maritime Business Review 2, no. 2 (2017): 158–70. http://dx.doi.org/10.1108/mabr-03-2017-0011.

Full text

Abstract:

Purpose Cruise traffic has dynamically advanced worldwide over the past two decades. This maritime business and tourism typology is strongly concentrated in several links that comprise the cruise product. With regard to destination regions, the concentration occurs both in the few worldwide destination regions and in the specific ports within a given destination region. Moreover, in a cruise itinerary’s configuration, there is a strong spatial dependence between the ports that comprise it. Taking these into account, the aims of this paper are to identify the current competitive positions of Sp

APA, Harvard, Vancouver, ISO, and other styles

44

Abolfathi, Niloofar, and Charles Williams. "Rethinking Competitive Positioning: Customer Value, Flexibility, and Generalist Advantage." Academy of Management Proceedings 2017, no. 1 (2017): 16333. http://dx.doi.org/10.5465/ambpp.2017.16333abstract.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Gellweiler, Christof. "Cohesion of RBV and industry view for competitive positioning." Strategic Management 23, no. 2 (2018): 3–12. http://dx.doi.org/10.5937/straman1802003g.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Madonsela, Nelson Sizwe. "Integration of the Management Information System for Competitive Positioning." Procedia Manufacturing 43 (2020): 375–82. http://dx.doi.org/10.1016/j.promfg.2020.02.176.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Dombrowski, Uwe, Philipp Krenkel, and Jonas Wullbrandt. "Strategic Positioning of Production within the Generic Competitive Strategies." Procedia CIRP 72 (2018): 1196–201. http://dx.doi.org/10.1016/j.procir.2018.03.007.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Reynolds, James X. "Using DRGs for competitive positioning and practical business planning." Health Care Management Review 11, no. 3 (1986): 37–55. http://dx.doi.org/10.1097/00004010-198601130-00008.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Klein, Richard, Arun Rai, and Detmar W. Straub. "Competitive and Cooperative Positioning in Supply Chain Logistics Relationships*." Decision Sciences 38, no. 4 (2007): 611–46. http://dx.doi.org/10.1111/j.1540-5915.2007.00172.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Gottinger, Hans Werner. "Competitive positioning through strategic alliance formation: review and synthesis." International Journal of Revenue Management 1, no. 2 (2007): 200. http://dx.doi.org/10.1504/ijrm.2007.012699.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!