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Journal articles on the topic 'Competitive strategy'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Otinashvili, Ramaz. "Comparative competitive strategy." Works of Georgian Technical University, no. 4(518) (December 15, 2020): 25–33. http://dx.doi.org/10.36073/1512-0996-2020-4-25-33.

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The Comparative competitive strategy of a business depends on the introduction of modern management practices. According to competitive strategy, business objects can be classified as market leaders, challengers, followers, and objects, with own market niches. The key aspects of their competition are analyzed as well. It is noted that the competition strategies are difficult to implement and require a considerable amount of resources. Considering the examples of successful companies around the world, there is no universal model of competitive strategy for a particular business. Each firm must

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2

Gartner, William B., and Michael E. Porter. "Competitive Strategy." Academy of Management Review 10, no. 4 (1985): 873. http://dx.doi.org/10.2307/258056.

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Porter, Michael E. "COMPETITIVE STRATEGY." Measuring Business Excellence 1, no. 2 (1997): 12–17. http://dx.doi.org/10.1108/eb025476.

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4

Lionora, Clarisa Alfa, Syifaa Freza Aprilistyan, and Sonia Aprilia Saputri. "Strategy Formulation Through Value Chain." Jurnal Riset Ekonomi Manajemen (REKOMEN) 6, no. 2 (2024): 152–69. http://dx.doi.org/10.31002/rekomen.v6i2.1128.

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The rapid development of the business world has made competition between business units increasingly fierce. To overcome this, each business unit is required to survive in the competition by having a competitive advantage. The purpose of this study is to analyze how the form of competitive advantage of the Lurik Asik business unit. The research method used is a qualitative method. The research approach is carried out through case studies. The data used in this study is primary data. The data acquisition method used is an in-depth interview. The final result of this research is the formulation

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5

Bernhardt, Douglas C. "Competitive intelligence: Lifeblood of competitive strategy." Competitive Intelligence Review 7, no. 1 (1996): 38–44. http://dx.doi.org/10.1002/cir.3880070109.

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6

Sun, Xiaoyan, Hao Ma, and Mengyue Su. "Multiple Domain Competition: Integration of Competitive Strategy and Corporate Political Strategy." Academy of Management Proceedings 2021, no. 1 (2021): 12055. http://dx.doi.org/10.5465/ambpp.2021.12055abstract.

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7

Nakamura, Sena. "Competitive Marketing Strategy." Japan Marketing Journal 39, no. 1 (2019): 97–105. http://dx.doi.org/10.7222/marketing.2019.028.

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8

Cheol-Ho Shin and 정미화. "WINENARA’s Competitive Strategy." Journal of Strategic Management 11, no. 2 (2008): 85–105. http://dx.doi.org/10.17786/jsm.2008.11.2.004.

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9

Lei, Lei. "Flexible competitive strategy." Nature Plants 4, no. 1 (2018): 9. http://dx.doi.org/10.1038/s41477-017-0094-5.

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10

Kuznetsova, Inna, and Valentyna Gorbatiuk. "Modern approaches to the formation of enterprise competitive strategy." Socio-Economic Research Bulletin, no. 3-4(74-75) (October 27, 2020): 109–20. http://dx.doi.org/10.33987/vsed.3-4(74-75).2020.109-120.

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The article considers the approaches to the formation of a competitive strategy. The purpose of the article is to systematize existing approaches to the formation of a competitive strategy and highlight modern competitive strategies. The essence of the concepts «strategy» and «competitive strategy» is considered. Based on a critical analysis of the essence of «competitive strategy» concept, three approaches to its interpretation by various researchers are identified: it is aimed at creating a stable position in the market, provides for the creation of a sustainable competitive advantage, and i

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11

Baldasty, Gerald J., and Myron K. Jordan. "Scripps' Competitive Strategy: The Art of Non-Competition." Journalism Quarterly 70, no. 2 (1993): 265–75. http://dx.doi.org/10.1177/107769909307000203.

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This article focuses on the market niche strategy used by E. W. Scripps in establishing newspapers in medium-sized cities, particularly on the West Coast. Scripps' newspapers blended vision and hard-headed business concerns in developing and sustaining daily publication.

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12

Zhang, Rongrong. "Product market competition, competitive strategy, and analyst coverage." Review of Quantitative Finance and Accounting 50, no. 1 (2017): 239–60. http://dx.doi.org/10.1007/s11156-017-0629-x.

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13

Ismail Razak. "Blue Ocean Strategy: Marketing Strategy to achieve Competitive Advantage." Jurnal Sosial Sains dan Komunikasi 2, no. 1 (2023): 115–22. https://doi.org/10.58471/ju-sosak.v2i1.510.

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Blue Ocean Strategy emphasizes the creation of new markets without direct competition, which has the potential to increase product differentiation and attract new customers. This research aims to investigate the concept of Blue Ocean Strategy as an innovative approach in marketing strategy to achieve competitive advantage. This research uses a qualitative approach with descriptive methods. The research results show that the application of the Blue Ocean Strategy as a marketing strategy to achieve competitive advantage has a significant positive impact. Companies that successfully implement thi

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14

Ekarini, Fitria. "Analisis Competitive Forces and Competitive Strategy pada Sistem Informasi “Zalora.co.id”." Elinvo (Electronics, Informatics, and Vocational Education) 1, no. 2 (2016): 104–8. http://dx.doi.org/10.21831/elinvo.v1i2.12557.

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Analisis Sistem Informasi Zalora.co.id ini bertujuan untuk mengetahui seberapa kuatnya strategi persaingan yang disiapkan oleh Zalora.co.id untuk menghadapi kuatnya persaingan bisnis dengan perusahaan yang bergerak di bidang yang sama. Sehingga dapat dilihat kelebihan dan kekurangan dari Sistem Informasi ini. Analisis Sistem Informasi ini menggunakan model analisis competitive forces and Competitive Strategy. Dan untuk mengatasi lima kekuatan kompetitif tersebut, perusahaan dapat menerapkan competitive strategies. Pada Zalora yang merupakan situs web belanja kebutuhan fashion yang menawarkan p

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15

S, Sharma. "Competitive strategies in business." Journal of Management and Science 10, no. 2 (2020): 1–6. http://dx.doi.org/10.26524/jms.2020.2.1.

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In a competitive strategy, the business has great value in recognizing the skills and businesses that need to attract customers and their comprehensive options to improve their position in the market. This concept distinguishes the "perspectives and actions" of managers from a strategic point of view. It means that the competitive strategy revolves around the pioneers' methods to improve the company's position in the market by satisfying customers. It Improves market conditions simultaneously leads to action against competitors. The competence of a competitive strategy (rather than a strong st

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16

H, Syahril, and Bachtiar Bachtiar. "Analisis Generic Strategy Model Michael Porter Pada PT. Cahaya Murni Borneo Timur Untuk Menentukan Pilihan Strategi Di Balikpapan." Jurnal Ekonomi & Manajemen Indonesia 16, no. 2 (2017): 129. http://dx.doi.org/10.53640/jemi.v16i2.222.

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The manufacture industry is one of the industries that produce springbad, furniture and its elements. The number of competitors with their product differentiation as well as the government policy to be the cause of this rivalry. PT. Cahaya Murni Borneo Timur is one of the companies that compete in this industry, so companies should create a strategy to win the competition in the market. The method used is a qualitative research method with data collection techniques with a purposive sample. This study aimed to analyze the competitive environment and the industry's best options strategies on PT

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17

Aisyah Lulu Fadilah, Ghefira Nur Fatimah, Nabila Yumna Humaimah, Neneng Istikomah, and Naerul Edwin Kiky Aprianto. "Strategi Dan Analisis Persaingan Industri Studi Kasus PT Unilever Indonesia Tbk." Journal Economic Excellence Ibnu Sina 2, no. 4 (2024): 111–25. https://doi.org/10.59841/excellence.v2i4.2068.

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Economic growth that continues to grow rapidly from time to time has a significant impact on the pattern of competition between companies, especially in the manufacturing sector. This competition arises from globalization and the existence of a free market economy caused by the many new companies with similar products as competitors, this triggers competition for market share and the struggle for consumers. Therefore, a strategy is needed in analyzing competition patterns so that companies are able to survive and thrive in the face of competitive market competition. This journal article discus

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18

Rizqi, Firdaus Aditya, and Wahyu Nugroho. "Implementasi Resource Based Strategy Dalam Mencapai Sustainable Competitive Advantage." Arthavidya Jurnal Ilmiah Ekonomi 22, no. 1 (2020): 121–30. http://dx.doi.org/10.37303/a.v22i1.155.

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Abstract: In supporting infrastructure development and housing needs, cement is one of the more widely used strategic commodities. Improvement of infrastructure and property development in Indonesia is caused by an increase in good economic growth in Indonesia. This is the main attraction for both domestic and foreign investors to further enliven the cement industry in Indonesia. Competition occurs between old players and new players who have plans and are building new factories. In addition to PT X in Indonesia there are also 6 (six) other cement companies and 8 (eight) new companies that wil

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19

Fikram, Muhammad, and Nanik Kustiningsih. "COMPETITION STRATEGY ANALYSIS WITH A SWOT ANALYSIS APPROACH TO INCREASE PROFIT OF MSME KNOWLEDGE SELLERS IN KETAJEN VILLAGE, SIDOARJO." Ekspektra : Jurnal Bisnis dan Manajemen 6, no. 2 (2022): 148–56. http://dx.doi.org/10.25139/ekt.v6i2.5149.

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 In a business, never escape from competition. Whether it's a large, medium, or even small business, there will definitely be competitors. This is what makes researchers determined to analyze the form of competition and the strategies used to deal with it. Especially in the morning the MSME street vendors who lack knowledge about competition and the analyzes they can use to win the competition. The purpose of the researchers conducting this research is to find out and analyze the impact of competitive advantage on increasing the profits of the MSME street vendors selling "Tahu Tek". The

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20

Anugrah, Intan Widya, and Tintin Suhaeni. "Pengaruh Kepemimpinan Stratejik Terhadap Strategi Bersaing UKM Café dan Restoran." Jurnal Riset Bisnis dan Investasi 3, no. 3 (2018): 78. http://dx.doi.org/10.35697/jrbi.v3i3.947.

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Along with high competition, the ability to survive in the business world strategic leadership is needed to face the competition. Strategic leadership that has dimensions of vision, business model articulation, information delivery well, clever in handling power, and emotional intelligence is one of the factors needed in the company in choosing the appropriate strategy competitiveness. While the competitive strategy itself has a dimension of leadership that low cost, differentiation, and focus. This study aims to measure great strategic leadership, competitive strategy and how much strategic l

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21

Grosch, Raymond. "IPMC – A Competitive Strategy." Proceedings of the Water Environment Federation 2002, no. 9 (2002): 425–45. http://dx.doi.org/10.2175/193864702784162543.

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22

Saka, Lutfi. "COMPETITIVE STRATEGY IN MARKETING." Pressacademia 1, no. 1 (2016): 11. http://dx.doi.org/10.17261/pressacademia.2016118135.

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23

Spender, J. C., K. G. Smith, C. M. Grimm, and M. J. Gannon. "Dynamics of Competitive Strategy." Academy of Management Review 19, no. 4 (1994): 829. http://dx.doi.org/10.2307/258748.

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24

Burgelman, Robert A., Ken G. Smith, Curtis M. Grimm, and Martin J. Gannon. "Dynamics of Competitive Strategy." Administrative Science Quarterly 39, no. 3 (1994): 523. http://dx.doi.org/10.2307/2393305.

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25

Malloch, Hedley. "Redeployment and Competitive Strategy." Management Research News 15, no. 5/6 (1992): 51–52. http://dx.doi.org/10.1108/eb028241.

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26

Bartes, František. "Modern Competitive Strategy Firm." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 58, no. 6 (2010): 51–58. http://dx.doi.org/10.11118/actaun201058060051.

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The article deals with problems of an ever increasing number of cases of successful application of old combat strategies in business practice. Nevertheless, the author refuses the so called “direct conflict“ of firms, when it is really fought for victory on the market. His approach is based on the philosophy of “victory without fight“, in other words – of achieving the aim without direct conflict with the rival firm.In the end he comes to the conclusion that combat philosophies are more and more often incorporated into classical approach of strategic firm control and become the integral part o

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27

Hackett, Mark C. "Competitive strategy for providers." Health Manpower Management 22, no. 6 (1996): 4–8. http://dx.doi.org/10.1108/09552069610153062.

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28

CHRISTOPHER, MARTIN. "LOGISTICS AND COMPETITIVE STRATEGY." Logistics World 1, no. 4 (1988): 204–6. http://dx.doi.org/10.1108/eb007444.

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29

Gross, Wendy L., and Barbara Gold. "Anesthesiology and Competitive Strategy." Anesthesiology Clinics 27, no. 1 (2009): 167–74. http://dx.doi.org/10.1016/j.anclin.2008.10.013.

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30

Christopher, Martin. "Logistics and competitive strategy." European Management Journal 11, no. 2 (1993): 258–61. http://dx.doi.org/10.1016/0263-2373(93)90049-n.

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31

Wernerfelt, Birger, and Aneel Karnani. "Competitive strategy under uncertainty." Strategic Management Journal 8, no. 2 (1987): 187–94. http://dx.doi.org/10.1002/smj.4250080209.

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32

Sattarovich, Jumanov Otabek. "The Scientific-Theoretical Foundations of Competitive Marketing Strategy." Journal of Management and Economics 5, no. 5 (2025): 6–8. https://doi.org/10.55640/jme-05-05-02.

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The search for sustained competitive advantage in increasingly turbulent markets demands a robust scientific–theoretical grounding of marketing strategy. This study synthesizes classical and contemporary theoretical lenses—industrial‑organization economics, the resource‑based view, dynamic capabilities theory, and institutional perspectives—to clarify the conceptual scaffolding of competitive marketing strategy. Using a structured qualitative content analysis of canonical and emergent literature, the article identifies the convergent constructs that underlie strategic positioning, differentiat

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33

Shmalii, Nataliia. "THEORETICAL PRINCIPLES OF DEVELOPMENT OF COMPETITIVE ENTREPRENEURSHIP STRATEGIES." THEORETICAL AND APPLIED ISSUES OF ECONOMICS, no. 39 (2019): 89–99. http://dx.doi.org/10.17721/tppe.2019.39.9.

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The article is devoted to the research of theoretical bases of formation of competitive entrepreneurship strategies. The current stage of development of the economy and society as a whole is based on constant changes, sharpening of global competition in all its manifestations, continuous process of technical and scientific innovations, limited resources and unlimited human needs, state policy in the field of entrepreneurship, financial market factors, etc. as a consequence for each business entity it is necessary to form and implement its strategy of competitive advantages. After all, the purp

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34

Pehrsson, Anders. "Foreign subsidiaries’ competitive strategy: the impact of corporate support and local competition." European Business Review 29, no. 6 (2017): 606–27. http://dx.doi.org/10.1108/ebr-04-2017-0068.

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Purpose The study draws on the resource-based view and the contingency view of strategy. The purpose of this paper is to contribute to international strategy literature by extending the current understanding of foreign subsidiary’s competitive strategy in terms of cost leadership and product differentiation. Design/methodology/approach Hypotheses concern associations between corporate support building on product and skills relatedness and subsidiary strategies. Also, it is hypothesized that strategies are due to the type of local competitive intensity. The hypotheses were tested on wholly owne

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35

Jiang, Yijia, and Haoyao Zhang. "Analysis on Competitive Strategy of Bilibili." Highlights in Business, Economics and Management 11 (May 9, 2023): 108–11. http://dx.doi.org/10.54097/hbem.v11i.7953.

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The Internet and technology have contributed to the development of video sites. Bilibili is currently the most significant community-based video application in China, an ACG secondary culture community and video site that has gradually become a mature ecosystem. At the same time, Bilibili is also facing intense market competition. Its competitors are mainly China’s three major traditional video platforms: Tencent, Youku, and Aiki. Currently, the main competition pattern in the domestic online video platform industry is still oligopolistic competition, seeking differentiated development, i.e.,

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36

Saldanha, Estanislau Sousa. "The Mediation Effects of Business Strategy on the Relations between Industrial Competition and Performance." Timor Leste Journal of Business and Management 1 (December 19, 2019): 1–11. http://dx.doi.org/10.51703/bm.v1i1.6.

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This study aims to examine the mediation effects of differentiation strategy and cost leadership strategy on the relationship between industrial competition and the performance of the higher education industry in Timor-Leste. The total of 157 departments of 11 accredited tertiary institutions in Timor-Leste were chosen to fill in the questionnaires, while SMART-PLS 3.0 was used to test the hypothesis. The results of this study show that industrial competition does not significantly influence industrial performance, while both the differentiation and the cost leadership strategies fully mediate

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37

Zgarni, Asma, and Lamia Gharbi. "Pure Versus Hybrid Competitive Strategy: Evidence from Tunisian Manufacturing Industries." Asian Social Science 17, no. 7 (2021): 1. http://dx.doi.org/10.5539/ass.v17n7p1.

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This article proposes to decide on the impact of external and internal factors (competitive forces and strategic capabilities) on strategic competitive choices (pure or hybrid). Using a sample of Tunisian companies operating in the manufacturing industry, the results show that face to the competition&rsquo; intensity, companies opt for competitive hybrid strategies at the expense of pure ones only when they have strong combined strategic capabilities. However, when they have a stock of capabilities less rich and less diversified, they have interest to pursue a pure competitive strategy. Mo

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38

刘, 凯宁. "A Method for Selecting Enterprise Competitive Strategy Based on Porter’s Competitive Strategy Matrix." Business and Globalization 11, no. 03 (2023): 51–67. http://dx.doi.org/10.12677/bglo.2023.113007.

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39

Aspriyani, Lusy, and Edi Hamdi. "Analisa Faktor Eksternal pada Usaha Gadai Swasta dengan Layanan Pick Up." J-MAS (Jurnal Manajemen dan Sains) 8, no. 1 (2023): 742. http://dx.doi.org/10.33087/jmas.v8i1.868.

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Inside strategy competition Becomes role urgent for company in Upgrade superiority competitive. In the analysis strategy factor external needed for maintain and improve mark company in the industry kind. Aim from study in this is for Upgrade superiority competitive Pawnshop in compete on providers service service pawn existing conventional in Jakarta. For achieved his deep strategy aim that, researcher use method Porter,s Five Forces and PEST Analysis consist from factor politics, factor economic, social factors and factors technology. Result of study showing level competition industry Pawn in

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40

Shadrack Mayende, Wasike, and Owino Odhiambo Joseph. "Top Management Team Characteristics, Competitive Environment and Strategy Implementation." International Journal of Business and Management 15, no. 7 (2020): 147. http://dx.doi.org/10.5539/ijbm.v15n7p147.

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Competing favorably in the market requires finding a perfect fit between a firm&rsquo;s resources and the business environment. Strategy is the stewardship by top management that aligns organizational resources and capabilities to the environment with the ultimate goal of achieving superior and sustainable performance. The current study was designed to determine the influence of competitive environment on the relationship between top management team characteristics and strategy implementation. The study adopted the descriptive cross-sectional survey design. Data was obtained by administeri

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41

Dai, Lu. "Research on the Differentiated Competition Strategy of Membership-based Retail Stores." Frontiers in Business, Economics and Management 5, no. 3 (2022): 38–41. http://dx.doi.org/10.54097/fbem.v5i3.1901.

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In recent years, new retail has gradually started to catch people’s attention. During the current intensified competition in the retail industry, it has become an important competitive strategy for retail companies to increase user stickiness by providing exclusive membership services and creating a distinctive paid membership system. Taking Sam's Club as an example, competitive strategies of membership-based retail stores were analyzed in this paper from the perspective of differentiated competition strategy, and the rationality and implementation suggestions of membership-based retail stores

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42

Ritonga, Utan Sahiro. "Penentuan Keunggulan Kompetitif Pemasaran Teh Melalui Audit Strategi Marketing Plus (Kasus Pada PT. Perkebunan Nusantara VIII Jawa Barat)." Paspalum: Jurnal Ilmiah Pertanian 6, no. 1 (2018): 1. http://dx.doi.org/10.35138/paspalum.v6i1.72.

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The goal of this research is to measure the competitive advantage in tea marketing with a case study on PT. Perkebunan Nusantara VIII West Java, and describing the deciding factors in the improvement of competitive advantage in tea marketing competition. The method used in this research is case study with quantitative approach using marketing plus strategy audit by comparing the values of Company Alignment Index (CAI) and Competitive Setting Index (CSI). The calculation of both indexes is obtained from questionnaires about the confidence level of the respondents who manage the marketing polici

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43

Gvelesiani, Eliso. "COMPETITIVE ADVANTAGE STRATEGY - THE MOST IMPORTANT FACTOR IN SUSTAINABLE TOURISM DEVELOPMENT." Economics 107, no. 6-7 (2025): 7–12. https://doi.org/10.36962/ecs107/6-7/2025-7.

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Competitive strategies are the key to success in the market. Achieving a sustainable competitive advantage is the primary goal of strategic management. To achieve this goal, an organization should be able to identify diverse strategic options for future development, assess associated risks, and select the one that will bring the most substantial financial success. Understanding strategic options can help us formulate a variety of such options and develop a successful strategy for companies seeking to operate in the tourism industry. The presented article examines: the features of the concepts

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44

Anugrah, Intan Widya, and Tintin Suhaeni. "Pengaruh Kepemimpinan Stratejik Terhadap Strategi Bersaing UKM Café dan Restoran." Jurnal Riset Bisnis dan Investasi 3, no. 3 (2018): 78–88. http://dx.doi.org/10.35313/jrbi.v3i3.947.

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Along with high competition, the ability to survive in the business world strategic leadership is needed to face the competition. Strategic leadership that has dimensions of vision, business model articulation, information delivery well, clever in handling power, and emotional intelligence is one of the factors needed in the company in choosing the appropriate strategy competitiveness. While the competitive strategy itself has a dimension of leadership that low cost, differentiation, and focus. This study aims to measure great strategic leadership, competitive strategy and how much strategic l

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45

Admin, Admin, Akhmad Supriyanto, Doni Setiadi, and Aditya Ferdiawan. "ANALISIS INDUSTRI CAHAYA BUMI SLAMET MARTAPURA DAN STRATEGI DIFERENSIASI TERHADAP KEUNGGULAN BERSAING(Studi Pada Toko Permata Sentral Delima)." JWM (JURNAL WAWASAN MANAJEMEN) 8, no. 3 (2020): 223–33. http://dx.doi.org/10.20527/jwm.v8i3.40.

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This study aims to determine and analyze whether product differentiation strategies, service differentiation, image differentiation have a simultaneous and partial effect on competitive advantage and identify the key success factor (KSF) of Cahaya Bumi Slamet Martapura Shops its influence on competitive advantage at Permata Central Delima Martapura Stores. This type of research is causality research with a sampling technique that is accidental sampling. Primary data was collected using a questionnaire instrument while secondary data was obtained by collecting various data about the company and

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46

Wang, Jiawei. "The Tripartite Pattern of Sharing Bicycles in China: Future Development of Hello bike." Highlights in Business, Economics and Management 11 (May 9, 2023): 125–30. http://dx.doi.org/10.54097/hbem.v11i.7956.

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Sharing economy is an emerging economic situation in China. After years of development and the failure experience of enterprises testing the water, it has finally formed a more mature three-way structure with shared bikes as the primary form of Hellobike, Qingju, and Meituan. This paper makes a comparison between Hello Bike and its competitors by case analysis, analyzes the competitive strategy and competitive advantage of Hellobike with Porter’s five forces model, and explores the competitive strategy and competitive advantage of the typical blue, orange bike with 4P strategy to study the fut

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47

Pranadita, Nugraha, Ratih Hurriyati, and Puspo Dewi Dirgantari. "Pengaruh Hukum terhadap Lima Kekuatan Persaingan Terkait dengan Perumusan Strategi Bersaing Menurut Michael E. Porter." Jurnal Manajemen dan Organisasi 12, no. 1 (2021): 51–66. http://dx.doi.org/10.29244/jmo.v12i1.33038.

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There are five competitive forces that influence the Industry. Industry competition affects business performance, so companies must adapt to changing environments to maintain a competitive position. One of the ways to win the competition is to use a strategy. Strategy allows organizations to gain a competitive advantage from three different foundations namely: cost leadership, differentiation and focus. Strategic planning can help to develop an early warning system to avoid threats or develop strategies that can turn threats into profits for the company. Thus the strategy can maximize competit

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48

Mastura, Mastura, Muh Darwis, and Muh Rivai. "Analysis Marketing Strategy Of Online Shop Business Catalogguee In Watansoppeng." Pinisi Business Administration Review 7, no. 1 (2025): 19. https://doi.org/10.26858/pbar.v7i1.70849.

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Analysis of the Online Shop Catalogguee Competitive Strategy in Watansoppeng is one way to find out a good competitive strategy used in running a business. Problems that arise is how the application of competitive strategy and determinant factors in implementing competitive strategy. To achieve this goal, then used data collection techniques through observation, interviews, and documentation. The data is processed using a qualitative approach. This study took 10 (people) with representatives and fulfilled criteria in this study. The data source in this research is data primary using an intervi

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49

Ward, Peter T., and Rebecca Duray. "Manufacturing strategy in context: environment, competitive strategy and manufacturing strategy." Journal of Operations Management 18, no. 2 (2000): 123–38. http://dx.doi.org/10.1016/s0272-6963(99)00021-2.

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Singh, Dr Santosh M. "Human Resource Outsourcing: A Strategy For Gaining Competitive Advantage." Indian Journal of Applied Research 1, no. 5 (2011): 12–13. http://dx.doi.org/10.15373/2249555x/feb2012/5.

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