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Dissertations / Theses on the topic 'Competitiveness of company'
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1
Číhalová, Kateřina. "Development of Competitiveness of Company." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357004.
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The main aim of thesis is to design a viable branding strategy for a company. The theoretical part consists of interpretation of branding and strategic brand management. The analytical part examines brand building strategy and position of the company in the market as well as its competitors and potential clients. Based on analysis, a branding strategy proposal is suggested in order to create a competitive and successful brand of the company.
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Nordin, Neda. "Embedded Corporate Sustainability as a Driver for Competitiveness." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170725.
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Sustainability is increasingly requested by society due to rising global issues. However the majority of companies, particularly the large and hierarchical ones, face huge challenges in properly integrating sustainability in their business, and most importantly - in understanding the opportunities sustainability offers both for their competitiveness and shared value creation. The purpose of the thesis is to holistically define and explain the major aspects that are critical for win-win corporate sustainability (CS) embedding into large established companies. Firstly, a framework of CS embedding has been developed which is supported by a simple CS three-stage model to be used in assessing the CS integration stages and processes in a company. The framework in particular focuses on three major CS aspects: strategic and operational integration, innovation, and organisational culture. Secondly, the created model is applied in the case study of the large power company Vattenfall AB in order to assess its overall CS implementation situation, the challenges it faces and the stage of CS practices. The analysis resulted in structured findings and a list of major strategic recommendations to advice the company on CS advancement. The outcomes of the study can be applied as learning material in other large conservative companies of similar complexity that struggle with sustainability performance. The research has contributed in filling the knowledge gap of understanding how CS embedding works, its major aspects, challenges and opportunities it provides. The framework developed for embedding CS when used in conjunction with the CS three-stage model could be used for further empirical research or alternatively for practical application by companies themselves.
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Cheung, Hok-chau, and 張鶴洲. "Impacts of green management on the competitiveness of private propertymanagement company in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B45009144.
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Kučerová, Katarína. "Vliv produktové inovace na zahraniční obchod a výkonnost podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443113.
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The diploma thesis is focuses on the evaluating of the impact of product innovation on business opportunities and barriers in the European market. We gradually analyzed the external and internal environment of the company, which influences product innovation. Subsequently, a proposal was made to measure the company's performance using the Balanced Scorecard method. The last part of the work is focused on the evaluation of the created proposal.
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Al-Najjar, Hamid. "Maintenance impact on company´s profitability and competitiveness : Underhålls påverkan i företags lönsamhet och konkurrens." Thesis, Växjö University, School of Technology and Design, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1860.
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The aim of this thesis is to show the company the importance and the necessity of the maintenance, trough highlighting its role and impact on company’s profitability and competitiveness, and that’s happened within the analysing of the plant to figure out the failures and short stoppages, find out the causes behind them, convert them into money and the last step is to find out the most suitable and cost effective maintenance strategy based on some important factors such as economy, and quality to probably eliminate or reduce the number of failures and short stoppages. According to the analysis, capacity verifying data collection which the company has done during a random working daily shift and a technical faults list about the possibly failures and short stoppages which occur during the operation, it shows that there are some downtime due to management, operation and logistic, but the main focus was on the technical faults which has correlation with maintenance. In the result it shows which technical and mechanical problems the machines usually faces, the causes behind them, how much it cost the company when they breaks down and finally some suggestions and recommendations about how these problems can probably be solved based on economy and quality.
Sammanfattning
Syftet med denna rapport är att visa hur viktigt och nödvändigt det är med att underhålla företagens maskiner och utrustningar, därför att det har stor påverkan på företagens lönsamhet och konkurrens och det skedde genom att analysera företagens produktions process, lista ut haverier och avbrott, hitta orsakerna som ligger bakom det, konvertera det till pengar och försöka lösa problemen genom att hitta den mesta lämpligaste underhåll strategi baserande på ekonomi och kvalitet. Enligt analysen som utfördes genom studiet, kapacitet verifiering data insamlingen som företaget gjorde under en slumpmässig arbetsdag skift och ett tekniskt fel lisat på eventuella avbrott och haverier. Det visade sig att det finns vissa stopp tider som har samband med management, operation, och logistik, men uppgiften är mer fokuserad på de tekniska problemen som har samband med underhåll. I resultatet ser man vilka tekniska och mekaniska problem som brukar angripa maskinerna, orsakerna som ligger bakom de, hur mycket det kostar företaget för varje maskin när den är ur funktionen, samt några förslag på eventuella lösningar och rekommendationer baserande på ekonomi och kvalitet.
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Cheung, Hok-chau. "Impacts of green management on the competitiveness of private property management company in Hong Kong /." View the Table of Contents & Abstract, 2007. http://sunzi.lib.hku.hk/hkuto/record/B40697976.
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Faitová, Adéla. "Návrh zlepšení marketingového mixu sklářského podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225234.
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The thesis deals with the improving of marketing mix components at Glass Company. The aim of this thesis, based on theoretical knowledge and analysis, is improving the competitiveness of the company on the market and increase turnover. The thesis is divided into three sections. The first section focuses on explaining terms such as marketing, market environment, marketing mix and basic market analysis. The second section contains the appreciation of current status and problems of company. The third and fourth section contains factual suggestions how to improve the actual situation of company in terms of improving competitiveness and economic evaluation.
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Kuklínek, Jan. "Analýza faktorů úspěšnosti podniků." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205643.
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Main goal of this master thesis is analysis of success factors of companies applied to the company Gumotex a.s. The analysis of success factors will be based on INFA methodology. With this methodology I will identify main factors influencing performance of the company Gumotex. I will continue with finding main competitiveness drivers of this company, which influence above mentioned factors influencing company performance. Next step of my analysis will be prediction of these competitiveness drivers and calculation of their impact on company´s future performance. Results of my analysis will be summed up in the conclusion - what are the most important success factors and competitiveness ´drivers of the company Gumotex, and results of prediction of future performance done by prediction of its competitiveness drivers and knowledge of influence of these drivers.
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Smith, Antoinette Charlene. "The validation of an assessment battery for sales representatives in a telecommunication company / Antoinette Charlene Smith." Thesis, North-West University, 2006. http://hdl.handle.net/10394/1281.
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Globalisation yields numerous challenges and continuous changes in the economic
environment, rapid technological advancements, and an increased emphasis on organisational
competitiveness. The existing practice in the Telecommunications company relied on
conventional recruitment-on-vacancy and training. In 1997, a customer contact research
programme was launched to review the specific competencies underlying the full range of
customer contact roles, in order to understand the constructs which would underlie effective
assessment of people for the role of sales and marketing.
The aim of this research was to evaluate the effectiveness of an assessment battery in a
telecommunications company. The assessment battery measures the participants' essential
skills, behaviour and performance to bring about critical development action. The Work
Profiling System (WPS) and Subject Matter Experts in the Sales Division identified the
fifteen competencies. The assessment battery consisted of Ability Tests: Verbal Evaluation
(VCC3) and Numerical Evaluation (NCC4), and a personality questionnaire: Customer
Contact Styles Questionnaire (CCSQ7.2). The Customer Contact Competency Inventory
(CCCI) was electronically administered to the sales representatives' respective managers in
2006, to give objective 360" feedback. The study population (n=97) consisted of sales
representatives working in a Telecommunication company.
The objectives for this research were to validate the chosen selection battery for the sales
representatives, and determine its relation to manager-rated performance. Descriptive and
inferential statistics were used to analyse the data. Stepwise multiple regression analyses
were carried out to determine whether the independent variables (CCSQ7.2 and Ability
Tests) hold any predictive value regarding the dependent variable (CCCI).
The results of the regression analyses showed that Verbal Evaluation (VCC3) was a
significant predictor of: Convincing, Communicating Orally, Results Driven. Problem
Solving and Organisation. Modest (R4) was a significant predictor of Convincing.
Participative (R5) was a significant predictor of Problem Solving and Organisation.
Overall, it can be stated that there is a significant relationship between the test battery and job
performance. The results in this study reflect that correlations between personality, ability
and performance were small to moderate. This is lower than expected and what is found in
similar international research. This is probably due to the flawed criterion. The results should
be used with caution to prevent making a Type I1 error.
Recommendations for future research are made.
viiThesis (M.A. (Industrial Psychology))--North-West University, Potchefstroom Campus, 2007.
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Moraes, Marcelo Baêta de. "Estilo de liderança como um diferencial competitivo em uma organização familiar: o caso magazine luiza." Universidade Federal da Bahia, 2006. http://www.adm.ufba.br/sites/default/files/publicacao/arquivo/dissertacao_marcelo_baeta.pdf.
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As diversas organizações sofreram com as constantes mudanças nesses últimos tempos, isso fez com que buscassem novas formas de, não só se adaptarem, mas principalmente tornarem-se competitivas. Estruturadas nesse novo modelo – mais enxuto e ágil – viram-se à procura de orientação. Aqueles indivíduos que, através de um mapeamento detalhado do ambiente organizacional e contando com a colaboração dos que a compõem, conseguiram redefinir prioridades e crescer, foram percebidos como líderes. Nesse trabalho, buscar-se-á entender como uma organização familiar paulista conseguiu, através de um determinado estilo de liderança, destacar-se dentro de um setor de intensa competição e inúmeros concorrentes. Abordará, não somente a figura central da organização, mas também a história e a maneira como se delineia tal estilo na cultura interna da empresa, analisando como essa trajetória de inovação e crescimento através dos anos, foi influenciada por esse importante fator organizacional, que é a liderança.
Salvador
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Šoukal, Michal. "Branding Strategy of Company for the Czech Market Entry." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-386756.
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Diplomová práce je zaměřena vstupní strategii značky Virtika na český trh. Za účelem dosažení tohoto cíle author zkoumal literaturu zaměřenou na metodiku značky od Ko Floora a koncept Brand Prizm. V analytické části byly provedeny analýzy prostředí Českého trhu, analýza odvětví, klíčových konkurentů a vnímání značky zakazníky. Tyto analýzy pomohly autorovi identifikova budoucí pozici značky na Českém trhu. Na základě výsledků analýz, autor vytvořil návrh řešení vstupní strategie značky and zvýšení její konkurence schopnosti na Českém trhu.
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Carlsson, Victoria, and Cecilia Löfgren. "Sinar svensk mjölkproduktion? : En studie om en bransch i kris." Thesis, Linköpings universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-120786.
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Bakgrund: År 1990 avreglerades den svenska livsmedelsmarknaden för att marknadsanpassasmot den europeiska. Sedan dess har antalet mjölkföretag sjunkit från 25 000mjölkföretag till strax över 4 000 företag. Under slutet av 2014 och början av 2015 haravräkningspriset varit väldigt låg, vilket påverkat mjölkföretagares ekonomiska situation.Varje mjölkföretagare tillhör ett mejeri, till vilket mjölkföretagaren levererar sinmjölk. Mejeriet beslutar vad mjölkföretagaren får betalt för sin vara. Eftersommjölkföretagaren endast har en vara, mjölk, vilken är svårt att differentiera, hamnarmjölkföretagare ofta i en olönsam situation. Syfte: Studien syftar till att förstå den svenska mjölkbranschens struktur och vilkaproblem mjölkföretagare uppfattar i den. Givet den uppfattade strukturproblematikenvill vi undersöka vilka möjligheter mjölkföretagare anser att de har för att påverka sinroll inom mjölkbranschen. Genomförande: Studien inleddes med att ta del av nyhetspress och facklitteratur angåendemjölkbranschen. Insamlandet av sekundärdata följdes upp med insamlande avprimärdata genom flertalet besök på mjölkföretag, enkätundersökningar, en fallstudiesamt en telefonintervju. Studien har ett abduktivt angreppssätt och således har teoriinhämtats parallellt med empirin. Vid insamlandet av empiri använde vi oss av bådekvalitativ och kvantitativ metod. Den kvalitativa informationen samlades in med hjälpav semistrukturerade respektive strukturerade intervjuer och observationer, medan denkvantitativa empirin samlades in med hjälp av surveyundersökningar. Slutsats: Svenska mjölkföretagare befinner sig idag i en svår situation. De lider av låglönsamhet och har svårt att i rådande branschstruktur påverka sin inkomst. Dåmjölkföretagare ofta har svårt att påverka sin verksamhet och samtidigt har en högarbetsbelastning är det möjligt att det kan påverka deras hälsa på ett negativt sätt. Vitror, likt många mjölkföretagare själva, att mjölkföretagare kan påverka sin situation ibranschstrukturen, men att det kräver mycket arbete. Vill mjölkföretagare påverka sinposition i branschen är det bra för dem att utveckla en tydlig strategi för sitt företag,något vi inte uppfattar att många mjölkföretagare har idag.Background: In 1990, the Swedish food market was deregulated to be enforced with theEuropean food market. Since then, the number of dairy farms has dropped from roughly 25000 companies, to a little bit more than 4 000 companies. During the end of year 2014 andthe beginning of 2015 the price paid to dairy farmers by dairies has been extremely low,which has had an impact on the dairy farmers profitability. Each dairy farmer has one dairycompany affiliation, and it is the dairy companies who decide which price they will pay forthe milk that is produced. Because of the monotone production of dairy farmers, it isusually hard for them to differentiate their product and they often end up in an unprofitablesituation. Aim: This study aims to examine the dairy industry and the structural problems Swedishdairy farmers perceive within it. Given the perceived structural problems, we want toexamine the approach Swedish dairy farmers holds to the possibilities they considerthemselves to have, to influence their role within the dairy industry. Completion: The study begun by reading newspaper articles, specialist literature and othere-references regarding the dairy industry. The collecting of secondary data was followed upby collection of primary data through several visits by dairy farms, surveys, one case studyand one telephone interview. The study has an abductive approach, and therefore theory andempirical data were collected parallelly. During the collection we used both a qualitativeand a quantitative method. The quantitative information was collected by using semistructuredand structured interviews but also by doing observations. The quantitative datawere collected using surveys. Conclusion: Swedish dairy farmers are today in a severe situation. They suffer from lowprofitability, and it is hard for them to influence their income in the current dairy industrystructure. Because dairy farmers experience low control in their daily work, and at the sametime have a very high work strain, it is possible that it will affect their health in a negativeway. However, we believe that dairy farmers, like many of them selves, can influence theirposition in the dairy industry, even though a lot of work will be needed. If dairy farmerswould like to affect their position in the industry, it would be helpful for them to develop aclear strategy for their companies, something we do not percept that many Swedish dairycompanies have today.
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Falcmanová, Barbora. "Analýza právních aspektů podnikání v ČR a SRN." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-262283.
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The thesis analyzes competitiveness and related business environment in the Czech Republic and Germany, also examines the legislative environment prevailing in both countries. The work is divided into three chapters. The first chapter determines the position of the two states in international competitiveness rankings. In the second chapter selected areas of the business environment are described, evaluated and compared. The final chapter is about starting a business in the Czech Republic, Germany. The thesis analyzes problems of cross-border activities of employees. Common features of both states and their differences are compared in order to be the inspiration for legal changes.
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Petreikis, Saulius. "Personalo mokymo įtakos Lietuvos vežėjų automobiliais konkurencingumui tyrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130122_092601-30602.
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Darbe nagrinėjamas Lietuvos ir užsienio autorių požiūris į darbuotojų kompetencijos, mokymo įtaką transporto ir logistikos verslui, konkurenciniam pranašumui. Išnagrinėti bendri aspektai, darantys įtaką transporto ir logistikos įmonių konkurencingumui. Išskiriamos darbuotojų mokymo problemos. Aptariama problematika Lietuvoje, susijusi su transporto ir logistikos įmonių darbuotojų žinių stygiumi bei viso to neigiama įtaka konkurencingumui. Magistrinio darbo tyrime naudojami duomenys yra gauti anketinės apklausos, kurios metu buvo apklausti 87 Lietuvos kelių krovinių transporto įmonių atstovai, būdu. Tyrime yra analizuojami darbuotojų mokymo aspektai Lietuvos transporto įmonėse, tokie kaip, naujų ir esamų vairuotojų bei administracijos darbuotojų mokymo trukmė, darbuotojų mokymo tikslingumo nustatymo kriterijai. Taip pat nagrinėjamos transporto įmonių atstovų nuostatos dėl darbuotojų mokymo įtakos įmonių konkurencingumui. Daug dėmesio skiriama koreliacijų tarp darbuotojų mokymo aspektų ir įmonės konkurencingumo kriterijų analizei.This master's thesis includes several Lithuanian and foreign authors’ approaches to the importance of personnel and personnel training in the organization, factors of competitiveness in transport and logistics businesses environment. Some main problems concerning personnel training and lack of knowledge in the Lithuanian road transport sector are also highlighted in the thesis. There were 87 representatives of Lithuanian road freight transport companies surveyed to collect the relative data to analyze the personnel training impact to the competitiveness of the transport company. Study analyses various training aspects in the Lithuanian transport companies, such as: training duration, training needs assessment criteria, respondents’ provisions for employee training and etc. Analysis is targeted into two main groups of transport company’s workers: administration staff and drivers. Basically, analysis is based on various correlations between competitiveness criteria and training aspects.
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Fabian, Vanessa Machado. "A competitividade e o processo de inovação: um estudo em empresas do Pólo Petroquímico do Sul." Universidade do Vale do Rio do Sinos, 2006. http://www.repositorio.jesuita.org.br/handle/UNISINOS/2673.
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Previous issue date: 29Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Pode-se dizer que as empresas petroquímicas brasileiras, após o processo de privatização e abertura comercial da década de 90, passaram a conviver em um ambiente competitivo que desencadeou mudanças institucionais nas organizações, fazendo-se necessário que essas empresas adotassem novas estratégias e agissem de forma pró-ativa em relação a essas mudanças. As empresas deste setor passaram a buscar novas formas de enfrentar a concorrência internacional. Como as escalas de produção das petroquímicas brasileiras são inferiores às escalas dos concorrentes estrangeiros, prejudicando a competição através da estratégia de custo, uma das formas para garantir a competitividade do setor é a busca da diferenciação de produtos, o que evidencia a importância da inovação para estas empresas sobreviverem no mercado O presente estudo buscou analisar como o setor petroquímico, especificamente o Pólo Petroquímico do Sul, se adaptou a essas mudanças institucionais e verificar como se processam a geração, a implementação e a di
It is possible to say that Brazilian petrochemical companies, after the privatization process and market opening to foreign products, conducted by the Brazilian government during the ninety’s, found themselves in a fierce competitive scenario, that carried them into significant institutional changes. Petrochemical companies became encouraged to look for a way of staying alive in such international competition. Sinceproduction capacities of Brazilian petrochemical plants are lower than foreign competitions, making difficult competition based on cost strategies, upgrades in products become primordial to competitiveness. This fact indicates how important is the innovation process in the companies to keep them surviving in the new market. The present study tried to analyze how the Petrochemical Industry Economy, specially the South Petrochemical Pole, could fit into the necessary institutional changes, and to verify how the companies of this Industrial Complex proceed with generation, implementation and diffusion
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Kurowská, Monika. "Využití marketingu k posílení konkurenceschopnosti firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224602.
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This master’s thesis deals with proposal of activities impoving competitiveness of the company Infinit in providing wellness stays, with a specific focus on the website of the company. The theoretical part is devoted to the competition, competitiveness, marketing and methods of marketing analysis. The practical part examines the business of the company, analyses its internal and external environment and proposes appropriate measures aimed at increasing competitiveness and will use for furure development of the company.
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Hermanová, Lucie. "Nepřímé náklady jako faktor konkurenceschopnosti ve stavebnictví." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240387.
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Diploma thesis deals with an evaluation of indirect costs as a competitive factor in the construction industry. Notions like construction market, construction company, costs, their structuring and the way of their calculation, then competition, competitive advantage and competitiveness are theoretically defined in the first part of the thesis. The second part of the thesis deals with an evaluation of the questionnaire survey and the guided interviews. The questionnaire survey results and the results of guided interviews are compared and subsequently, recommendations are determined at the end of the thesis.
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Kotrčová, Štěpánka. "Návrh na zvýšení konkurenceschopnosti podniku - variantní řešení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224465.
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This thesis deals with the creation of competitive strategy proposal for the company, which operates in the sphere of offering the services related to property management. The theoretical knowledge related to the topic is given first. In the analytical part is evaluated the current status of the internal and external environment. Then it is suggested a strategy to increase the competitiveness of the company, which is based on the information obtained from previous two parts of the thesis.
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Keřt, Radim. "Hodnota pro zákazníka v návaznosti na CRM a jeho význam pro konkurenceschopnost podniku." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-233704.
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I deal with essential context of the value for consumers in terms of CRM (Customer Relationship Management) with emphasis on meaning for the competitiveness of the firm in the dissertation. Methodology for succesful implementation, innovation of the total concept of customer relationship management and assesment criteria to measuration of fruitfulness of implementation, innovation of the total concept of customer relationship management are the content of the dissertation.
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Fialková, Veronika. "Návrh systému CI pro stavební firmu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201673.
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This thesis describes the design of Competitive Intelligence for the selected construction company. The main objective of this work is to choose a competent person responsible for the implementation of activities of CI in this company, identify appropriate sources for information about the company environment and tools for monitoring. The theoretical part is based on the scientific literature and focuses on the characteristics of competitive intelligence and describes the various phases of the intelligence cycle. The theoretical part includes the chapter, which deals with the issue of CI in the small companies. Then, there is the typology of information sources which describes the tools for information monitoring through the Internet. The practical part of this thesis deals with the design system of the competitive intelligence for the selected company. The first part has evaluated the actual situation in the construction industry in the Czech Republic and conducted research information sources suitable for tracking environment of the construction company. Based on this research there are recommended sources of information in the next chapter that should be monitored and there are also selected tools for collecting and monitoring information. Part of the proposed solution is the choice of the officer responsible for the conduct of CI. The last chapter of the practical part describes the processes that must be performed by the specialist in the various stages of the reporting cycle and it also determines the structure of the data entered into the system. The contribution of this work is to improve collecting, processing and distributing information efficiency about the company´s environment and to establish a systematic recording of detected events, opportunities and threats. Another benefit is a practical demonstration of the introduction of the CI system that respects the constraints of small companies and an overview of IT tools, which can be used by these companies for systematic information monitoring and collection.
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Stuhldreier, Jens. "Sicherung der Wettbewerbsfähigkeit klein- und mittelständischer Unternehmen (KMU) durch qualifikatorische Anpassung der Belegschaft in Phasen der Reorganisation - Company Competitiveness of small and medium sized companies (SME) in Change Management Processes through further training in industry." Gerhard-Mercator-Universitaet Duisburg, 2003. http://www.ub.uni-duisburg.de/ETD-db/theses/available/duett-05302003-125240/.
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An improved utilization of potentials, tapping into new markets, maintaining competitiveness: These are the goals if the responsible echelons in a company decide on measures to reorganize operations. The key factor in this process of restructuring remains the human element. As a rule, SMEs are ideally suited for a sucessfull restructuring. Main advantages in contrast to large corporations: Their operations are not overly complicated, the staff is small enough to build up informal ties, the information network is closely-knit, and decisions are made faster than in large companies. The key question in Change Mangement processes is: Under which conditions are further training offers prepared to ensure the sustainable employabilty of the employess?
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Kovář, Pavel. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241204.
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The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.
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Pawlowsky, Peter, Aylin Gözalan, and Simone Schmid. "Wettbewerbsfaktor Wissen: Managementpraxis von Wissen und Intellectual Capital in Deutschland - Eine repräsentative Unternehmensbefragung zum Status quo." Universitätsbibliothek Chemnitz, 2011. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-qucosa-75442.
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In einer wissensbasierten Wirtschaft basiert die Wettbewerbsfähigkeit zunehmend auf den intangiblen Unternehmensressourcen. Doch was für eine Relevanz räumen Führungspersonen in der deutschen Wirtschaft dem Wissens- und Intellectual Capital Management (WM/ICM) ein? Im Auftrag des Bundesministeriums für Wirtschaft und Technologie (BMWi) hat die Forschungsstelle für organisationale Kompetenz und Strategie an der Technischen Universität Chemnitz anhand einer repräsentativen Stichprobe von 3401 Unternehmen den Stand der Wissensmanagement-Aktivitäten in der deutschen Wirtschaft erfasst. Desweiteren ist die Studie folgenden Fragestellungen nachgegangen: - Was sind die möglichen Einflussfaktoren für den Einsatz von WM /ICM-Maßnahmen? - Was für eine Bedeutung hat das WM /ICM für den Unternehmenserfolg und die Wettbewerbsfähigkeit zu untersuchen. Ein wesentliches Studienergebnis ist, dass die Ressource Wissen zum zentralen Produktions-/Wettbewerbsfaktor in der deutschen Wirtschaft avanciert ist. Dabei werden WM/ICM-Aktivitäten weniger von Betriebsgrößen und Branchen als von Geschäftsstrategien und Kernkompetenzen bestimmt. Neben dem Studienergebnis, dass Wissensmanagement besonders in den Unternehmen stark ausgeprägt ist, wo eine starke kunden-, qualitäts-, und personalgetriebene Wettbewerbsstrategie im Vordergrund steht, wurden weitere Einflussgrößen eruiertIn a knowledge based economy competitiveness is primarily based on the intangibles of a firm. But what relevance is actually given to the Management of organizational knowledge and intellectual Capital (KM/ICM) in the German economy? The Institute of Personnel Management and Leadership studies at the Chemnitz University of Technology has conducted a company survey on KM/ICM with a representative sample size of 3401 firms in order to capture the status-quo of KM/ICM- activities within the German economy. Additionally, two other main research questions have been addressed: - What are the potential drivers for the implementation of KM/ ICM? - How do KM/ ICM activities relate to organizational performance? A crucial study result reveals knowledge as a crucial production – and competitive factor in the german economy. Here, the implementation of KM/ICM is rather determined by business strategies and core competencies than firm characteristics like industry sector or firm size. Besides the findings, that KM–activities especially prevail in those firms with a predominant customer, employee and innovation orientated strategy,further KM/ICM drivers have been evaluated
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Liu, Chien-Chun, and 劉建君. "The Competitiveness of Taiwanese Smartphone Company - HTC." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/33295952122268873549.
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碩士國立交通大學
科技管理研究所
99
The growth of smartphone is booming in the decade. In 2010, based on the sales records, more than half of the mobile phones sold in the developed market like Western Europe and North America are smartphones. On the contrary, the growth rate of feature phone has dropped gradually despite its dominant status in global market. Due to the high profit margin of smartphone, many competitors have been drawn in this battlefield by the high profits comes either with mobile commerce or online entertainment. Additionally, compared to feature phone users, smartphone users usually have relatively higher Average Revenue Per User (ARPU), and that is the main reason why telecommunication operators are willing to spend a lot of money for promoting smartphones. This thesis aims to not only explore the current state of smartphone industry in global market but also use case study method in analyzing HTC’s strength for other mobile phone firms’ reference. This thesis employs the model of Seven Forces analysis developed by Chien-Chung Lee and Hsiao-Cheng Yu (2006) in dealing with the aspect of external industrial environment, and adapts the Six Core Competence stated by Grant when analyzing the aspect of internal resources.
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Hsieh, Yu-Tsang, and 謝雨蒼. "Core competitiveness strategy of a China engineering company." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/67654217094249041260.
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碩士國立成功大學
高階管理碩士在職專班
95
Small and specialized type of organization could be a core competitiveness strategy for certain industry. This study applies this organization principle to observe a company in order to prove the established theory being robust. So called small and specialized organization is that the size of company is relatively small; but each member of organization is highly specialized in technology, management, and services. Comparing to large scale of organization, a successful small and specialized organization must characterize excellent sale capability, reasonable pricing policy, stable services, and a trustable reputation. This study uses SWOT analysis over the selected case. The results conform the established theory of small and specialized organization for certain type of engineering company.
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Hsin, Hung-Chieh, and 辛鴻杰. "Analysis on Competitiveness of Television SoC Leading Company - The Case Study of A company." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/46vf3p.
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Wu, Pin-Hua, and 吳秉樺. "Manufacturing Supply Chain Integration and Company Competitiveness-A Case Study on B Company in Taiwan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/cmt279.
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碩士淡江大學
國際企業學系碩士班
106
This study focuses on the development in the footwear industry. As the sports life become more popular, the demand of sneakers and sport wears rise gradually. However, with China and Southeast Asia economic development, the footwear industry become more competitive, cannot depend on the low labor costs to earn profit, they also need other strategies to enhance their competitiveness and strength their customers loyalty so that the business can grow and sustainable development. This study uses B company as a case study to examine the business’s possibility for specific strategy. Through understanding B company’s mission statement and utilizing the competitive strategy model proposed by Lin and Pao (2004), using 7S model to analyze the internal environment advantage, five forces model to find their advantage in external environment, and PESTEL model to analyzing the overall environment advantage. After analyzing and considering B company’s internal, external and overall environment advantages, ”create additional value” is established as their competitive strategy, and “ efficiency supply chain integration” as their specific business. Looking back to B company’s mission statement, the suggested strategy offer practicability and competence.
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Yeh, Ming-Li, and 葉明麗. "The formation competitiveness of Taiwan’s textile firm: A company Case study." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/tqxwjd.
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碩士國立雲林科技大學
企業管理系
103
Taiwan textile industry faces rapidly changes of competitive environment recently years, this industry product technology is good to imitate and the low-level of product differentiation makes easy to face keen competition and threaten of potential competitors. Therefore, this research is based on Resource-Based View and Porter five forces analysis to discuss how to successfully use enterprise’s own resource to get the market share. This research uses the case study method ,select A firm ,discussing the ability of Resource-Based and further added protection of trade secrets to understand how A company to maintain the competitive advantage ,provide business operation and management good reference. With case study method to analysis how the A firm could successfully in this textile industry, it’s main factor in addition to its technical Resource based bring the competitive advantage in compliance with (1)valuable (2)Rareness (3)Imperfectly imitable (4) Non-Substitutable, together with the trend of “knowledge economy” have trade secret protection for customer to avoid the accumulated technical or commercial secrets leak out. Through those means ensure A company competitive position and establish strong and reliable relationship with customers to let A company has competitive advantage among those textile firms and create the success. The purpose of this research is to investigate how A firm uses partnership and technical resources and barriers construction to form into a competitive advantage. The main mean is using semi-structured in-depth interview together with internal and external company information to analysis. The basic theories are resource-based and porter five forces to explore and discuss. The result comes that how A firm performs customer project and the protection of confidential business to form the long-term partnership and to invest the technology make A have barriers limitation, and thus have oligopolistic market. Those elements make A firm have very strong competitive advantage. This research not only let the textile industry comes to understand that apart from long-term relationship is important, but also ongoing investment in technology is vey emphasis for market share. Also, it makes customer relationship more reliable and healthy.
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YEH, HUI-YUN, and 葉惠芸. "Effects of Outward FDI in China on Home-company Export Competitiveness." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hnf6xn.
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碩士國立暨南國際大學
國際企業學系
106
This research paper targets multiple Taiwanese manufacturing industries that have FDI in China. The sample data is retrieved from Taiwan Economic Journal which studied 608 firms from 2000 to 2015. By applying panel data regression to test the hypotheses, this research paper will discuss the effects of outward FDI on home-company export competitiveness. In order to discuss the relationship between OFDI and export, this paper will classify Taiwan manufacturing firms into either traditional or modern manufacturers. Based on the finding, regardless whether a firm is traditional or modern, the relationship between OFDI and export is significantly positive. Moreover, the effects of outward FDI on home-company export competitiveness is also positive. In conclusion, this paper suggests that manufacturer's FDI activities in China increases home-company exports, and thereby export competitiveness is enhanced.
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楊文仁. "Research on Competitiveness and Strategies for Taiwan’s ESports Hardware Case Company." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4j4uv6.
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碩士東吳大學
會計學系
107
ESports has been developing for more than 40 years. In 2017, the Taiwan Legislative Yuan passed the amendments to the Sports Industry Development Regulations and bring eSports into the sports industry. In the global eSports boom, Jakarta Asian Games first included the eSports competition in the pilot project, and will become an official competition in the Hangzhou Asian Games in 2020. It is no doubt that the eSports industry chain is getting more and more mature and creates huge business opportunities. Therefore, the aim of this study is to prove that how to develop the eSports industry is a subject worth researching. Most previous studies on the development of eSports industry were focused on the development of eSports alliances or the promotion of eSports development in various countries, and put less emphasis on eSports industry development strategies. Taiwan has played a significant role in eSports industry since most major eSports hardware suppliers are from here. However, OEM is the mainstream. Company A produces eSports peripheral equipment and is the leading brand of eSports. This paper uses the "case study method" to analyze business strategies and make conclusions and recommendations. It is estimated to provide a model reference for the development of eSports companies. This study analyzes the competitive factors of the eSports industry based on corporate mission, brand strategy, smile curve, five-force analysis, marketing 4.0 and value chain analysis. Moreover, it makes further analysis with SWOT and TOWS methods. According to all the interviews and strategic sketch analysis, we have sorted out the strategic recommendations. To sum up, the most important strategy for developing the eSports industry is "innovation and differentiation". With all the research methods provided by above, here comes the following conclusions: 1.Enhancing quality and integrating market information to obtain sales opportunities. 2. Continuous research and development of differentiated blue ocean products . 3. Development of offline physical storefront experience to promote water-cooled eSports computer assembly teaching to take root. The competition in the eSports industry is fierce, and it is expected that the research will propose the suggestions and directions for developing the eSports industry strategies.
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Tsai, Sui-mei, and 蔡淑美. "The Creation and Promotion of Insurance Broker Company's Business Competitiveness- Example of Taiming Assurance Broker Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/wqgax9.
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碩士崑山科技大學
企業管理研究所
103
Abstract Taking “Taiming Assurance Broker Co., Ltd.” as the example, this study aims to explore the business competitiveness created and enhanced about insurance broker companies. Taiming Assurance Broker Co., Ltd., founded in 2002, is an insurance broker company that focuses on life insurance and property insurance. In response to the changes in the domestic environment for the development of insurance, more than ten executives from foreign life insurance companies decided to establish Taiming Assurance Broker Co., Ltd., implying the great “timing” they had chosen. With flexible business strategies and years of efforts, Taiming has been deeply trusted and supported by their customers. After strict examination, Taiming has won the recognition of the Insurance Bureau, Financial Supervisory Commission, Executive Yuan for its outstanding performance and becomes the first insurance broker company that has registered as an emerging-stock company in Taiwan. In this study, how Taiming Assurance Broker Co., Ltd. makes use of its advantages and avoids the disadvantages to create and enhance its business competitiveness in the severe competition with other traditional life insurance companies has been thoroughly explored. Based on the literature review, this study adopted the case study approach and further collected relevant literature in combination with the in-depth interviews of five suitable objects to be the source of exploration and analysis. The important conclusions obtained are listed as follows: 1. Insurance broker companies have various factors that include external environmental impacts and internal environment needs to overcome to increase the market share by business volume. 2. There are advantages and disadvantages existed in the domestic life insurance industry, and insurance broker companies can make good use of the advantages and overcome the disadvantages to create even greater business advantages. 3. The key reason that insurance broker companies have rapidly risen in the domestic insurance marketing channels is that they can exactly customize the proper products for their customers from their perspective and all policy problems can be solved by only one broker. 4. There is a big chance for insurance broker companies to become the main trend of marketing channels in the life insurance market. New insurance broker companies must engage in an inter- and cross-industry alliance and actively set the layout in Asia and in China to open up a bigger market.
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Lai, Ying-chan, and 賴英展. "Case on Cloud Services enhancing enterprise competitiveness with example on Company T." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/19017669340625103797.
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碩士元智大學
資訊管理學系
98
Cloud computing in the recent years is the most talked about topic. Though the government have placed significant support on this area, however, people lack research in this aspect. This study aims to target on the services perspective that cloud services provides to software industry. From current leaders in these aspect, the study gives examples of vendors to give a broader case study focusing on successful exploration, information security, innovation, enterprise application integration, business models, etc. and exploring on the four key areas of cloud computing. From the study and interviews conducted with industry experts as well as renowned manufacturers, the current cloud services have to face several ideas and challenges; (software as a service, Saas) To enter the competition in the enterprises, one should have the fundamental ability and what it takes. Cloud services information security combined with enterprise application integration capabilities such as countermeasures that innvations should be keen to enter into will help in becoming competitive.
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Chiang, Ying I., and 江英儀. "Competitiveness Analysis Between Taiwan's and German's SMEs-The Case of L Company." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/49378960204550252180.
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碩士國立中正大學
企業管理研究所
100
SMEs have been Taiwan's important foundation of economic development. Mainland China takes advantage of cheap labor, tax incentives and other advantages to grab lots of business from Taiwan, that makes fierce price competition in recent years. Take look of Germany, the major industrial country, from the sick man of Europe after the reunification of Germany, to return to great position of the world. Many small and medium enterprises stand at the leading position in their respective fields, some companies get more than 90% global market share. Those figures motive me to study this thesis. Due to the former German ex-prime minister Schroeder and successor Mekel, take series of measures, including the “2010 Programme of Action”,” The Hartz Concept”, and “Flextime”. Those measures made Germany rapid rise from World War I, World War II, and the German reunification. Germany has become the fourth largest economy in the world. Germany got rid of the burden of welfare state policies, and put important national resource to promote employment and increase labor policy. Germany has no fear of the financial crisis and the debt crisis in Europe. It became the Europe's leading country. So-called "Hidden Champions" company means that the market share in the first or second position, annual turnover generally not more than $10 billion, and reputation often low or non-publicly traded companies. Such companies have driven development of Germany's export and economy, and become the major part of economic growth in Germany. The study found that they have seven business strategies, including business goals, marketing strategies, customer relationships, competitive advantage, core technology, corporate culture, and the leaders. In order to let enterprises make sustainable development and get rid of price competition. Taiwan's SMEs need core competitiveness, and use strategy of "Hidden Champions". We get six conclusions, include corporate governance instead of family governance, retention of employee plan, product improvement instead of cost reduction, non-public trade, maintain the optimal scale for SMEs. Those conclusions can become the strategies of this company and also provide to similar Taiwan SMEs.
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Chen, China-Nan, and 陳建南. "A Study of Promoting Competitiveness of PMMA-A Case of S Company." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/57977021243306220886.
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碩士國立中山大學
高階經營碩士班
99
Abstract The company main S petrochemical industry as the research objects, about the company in the petrochemical industry in the production of poly methyl meth acrylate (PMMA) is commonly known as acrylic, is the case in the present and the future Direction of development and trends. Through theoretical analysis to understand the competitiveness of the petrochemical industry. In the new style, new technology, the steady growth in high-priced products, PMMA is also the tie in the application of this new product to increase the added value of industry and increase competitiveness. Current oil price fluctuations will also affect the price of PMMA, PMMA development and due process has matured, the industry is not the nature of product differentiation, so buyers can easily convert lower cost in the price comparison. Petrochemical industry’s bargaining power in price relative to the low of the case, the opportunity to increase its own by external competitiveness will be the focus of the study. This research will force analysis and SWOT analysis of Six Strengths analysis in the current environment, the strategic approach should be taken, and expert interviews to further explore the effectiveness of the strategy changed. According to results of this study, S petrochemical industry planning to enhance the company does have the capacity PMMA and into the active material in the light guide panel supply chains to enhance the added value of PMMA. The results of this study will help to domestic petrochemical industry in the future formulation of policy can have a reference. . Key Words : PMMA, Competitiveness, Petrochemical
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Hsu, Jui-Hsuan, and 許瑞軒. "STRATEGIC ANALYSIS FOR ELECTRIC POWER INDUSTRY COMPETITIVENESS – CASE STUDY OF T COMPANY." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/crjxcp.
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碩士大同大學
工程管理碩士在職專班
104
Electric power industry is one of leading industries to promote national development. It has high industry relevance, high technical and security requirements level and domestic market oriented. In recent years the electric power market has shrunk drastically due to the change of industry trend and open market for foreign products Competition in the domestic market is becoming severe. This study is aimed to investigate the strategy to increase the competition capability of electric power company. Diamond theory was used to analyze the industrial environment. Five forces analysis and SWOT analysis were applied to evaluate the case company. Research results indicate that the competition capacity could be improved through (1) improvement of automation of production, (2) upgrading the technical level and product transformation and (3)strengthening strategic alliance relationship and expanding overseas markets.
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Yang, Hung Jen, and 楊宏仁. "Competitiveness Analysis of HDD industrial-Further Opportunity and Threaten of M Company." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/23166545762762469399.
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碩士輔仁大學
科技管理學程碩士在職專班
98
Abstract Title of Thesis：Competitiveness Analysis of HDD industrial-Further Opportunity and Threaten of M Company Name of Institute：FU JEN MS Program of Technology Management Name of Student：Hung Jen Yang Advisor：Shang Zhi Gong Total Pages：87 Key words: competitiveness, competition strength and strategy, business model, HDD industry characteristic and trend, organizational structure, entrepreneur culture, 5M analysis, PMR (Perpendicular Magnetic Recording) and SWOT. Abstract： Strides into the 21st century, people are even more relying on the technology, this especially reflected on the information storage demand, example: desktop computer, NB, game, digital camera, internet network, DVD, MP3, information processor, PDA, handsets and soon has shown the importance of data storage. Among all hard disk takes the leading in data storage. But compare to personal computer, the existence of hard disk does not create a deep impression to many people. But its influence is undisputable, although it is not widely spread. In the past 10 years, although hard disc industry has experienced the merger and acquisition exercise, as well as the strength change, but the industry competition has never changed.Following the tide of consumer attitude and change of user’s type, Hard disk industry response to the change accordingly. Hard disk has encountered a battling situation in the beginning of year 2000 due to the Y2K issue which weakeness the PC market and also the PC manufacturing cycle. As such, this has resulted in many HDD manufacturers started to switch the target by developed and penetrated intothe new micro hard disk market, which caused a great stir. Hard disk manufacturer had officially launched a new technology in year 2006 called as PMR (Perpendicular Magnetic Recording), which gave a faster and bigger impact to the flash drive memory market, this has naturally resulted in a competition among the same industry. But it raised to our query, is flash drive memory neglected the change of external environment and consumer behavior? Or it is the hard disk manufacturers who foreseen the greener pasture of hard disk industry, and worked together with the engineer’screativity in developing a new technology and new concept. This research is based on the entrepreneur competition in hard disk industry to analyze its competitive advantages, strategy, specialty, and future development. With the example of the case study company, M-company (a hard disk components manufacturing company), it focused on analyzing this industry specialty, 5M analysis, literature discussion, company management strategy, organizational structure, enterprise culture, and SWOT analysis, all these will be taken into discussion and link it with the prospect of the whole hard disk industry to discover its best strategy policy in management method in order to stay competitive in the industry and also to reach the goal of long-term profits gaining.
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Huang, Pi-Hsin, and 黃必先. "Strategic Information System and Enterprise Core Competitiveness Researched for Infrastructure project Engineering Company." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/uk8gx3.
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碩士國立臺灣科技大學
管理研究所
99
For engineering companies, main business items (including building engineering, mechanical & electrical engineering, special facility system engineering and large public infrastructure engineering) are based on project management and execute project design, construction, supervision…etc. Because of the different environments in each project, organization, technique and market, it comes harder to set up, extend and duplicate a project engineering team than to train a manufacture management team. Especially, it’s under an open and competitive direction. The top managers of engineering companies need to promote their competition by SISP (Strategy Information System Planning). The first stage is the natural manager’s method, Top down by KKD Japanese style (Kan-ji: Intuition, Kei-ken: Experience, Dai-tan: Courage), then the second stage is to the engineering teams, bottom up’s QCD (Quality, Cost, Delivery), the basic mode of project management, and the last stage is to proceed to transform the team’s organization by input SIS (Strategy Information System) and becomes the core competitiveness of enterprise business management. This study considers three factors of how Project Management succeed, the ability to organize, the ability to operate and the ability to strategic, as research’s main idea. To confer the mode of companies division and run between fix regular organization and flexible task organization. We use the information system of computer authority permissions and adjustments to give the best power distribution between centralized model and dispersion model. Then we adjust the mode to the most benefits and the most flexible, and then use the name of article and specification to assign a labor & material code and stipulate forms and knowledge database as a platform of controlling operation cost and integrating technique resources. Finally, we make use of real time information platform and performance forecasted as a risk control tool and strategy modified tool for team leaders. Our research methodology combines literature analysis and observation of engineering expert’s tacit knowledge, which is formalized as explicit knowledge. To push company management by SIS and accomplish the platform’s fundamental build can strengthen not only the company’s organization but management about 80% activities. However, the remaining 20% critical effectiveness activities will bring out from manager’s decision points. These could serve as a secret weapon to defeat competitors in practics. Main conclusions of this study are: First, the companies need to institutionalize e-flow and set up MIS (Management Information System), use computer system plan different authorization in each project control. Promote organizational operations can reach to quality control. Second, the companies need to use regular code system and database system to standardize KM (Knowledge Management) and DMS (Document Management System). Furthermore, engineering quality control, site safety, designed criteria and engineering standard operating will make benefit on cost control. Third, the companies need to make real time BPM (Business Performance Management) and set up DSS (Decision Support System), human resources assignment, vendor’s progress control and the performance index of customer demands. It will be beneficial to delivery control via real time information provider. These three factors are the research priorities to drive engineering companies SIS. Keywords: project management, engineering management, information management
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Tsai, Chin-Cheng, and 蔡金成. "Competitiveness Analysis of Postoffice in EMS Market-the Case Study of A Company." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/5t99d6.
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碩士國立交通大學
管理學院高階主管管理碩士學程
101
Chunghwa Post underwent a transformation in 2003 from a government organization to a government-owned corporation. The focus of the study is on how Chunghwa Post responded to the fierce competition from the EMS market and reinforced its competitiveness. The study adopted competitive strategy method to analyze the external opportunity and threat, as well as the internal strength and weakness of A postal company in the EMS market, concluding its competitive advantage to map out the directions for future development. The scope of the research was within the EMS market and the corresponding competing strategies of A postal company. The competitive strategy method was used to analyze the competitive advantage of A postal company. The literature review included international EMS market overview, domestic EMS industry situation, competitive strategy analysis, and domestic EMS market SWOT analysis. Case study method was also applied, where a questionnaire, designed according to the manipulated structure and variables, was tested among the employees of A postal company. The statistical software SPSS helped analyze the data and execute the following analysis. To understand the sample structure, the data were first conducted descriptive analysis that included frequency distribution, percentage, average, and standard deviation. Percentage method, chi-square test, and regression analysis were adopted to generate further insights. According to the research result, the postal employees, no matter male or female, demonstrated a consenting rate of less than 0.5 towards two variables, innovation and implementation capacity as well as organizational flexibility and efficiency, while the rate was about 0.6 in terms of complete customer service, delivery technical capacity, external bargaining power, and crucial technology. It revealed that those employees, having long considered their company as a government organization, behaved in a conservative and non-productive way without innovative thinking and motivation for self-improvement, which made it difficult to provide customers with flexible and effective service. Only by forming an innovative team, establishing a BCG matrix and marketing strategies, appropriately manage human resources, and pay attention to the destructive innovation effects and the rise of green logistics, so that the new stream of enterprise culture could help correct the employees’ conservative concepts, cultivate innovative thinking, and further enhance A postal company’s competitiveness in the EMS market. Key words : government-owned corporation、EMS、 competitiveness
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Huang, Chung-I., and 黃宗義. "Competitiveness and marketing division of the Concrete Industry：A Case Study of Company Y." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/k6sc9c.
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碩士國立交通大學
管理學院高階主管管理碩士學程
102
Concrete is an old industry , the introduction of Taiwan has been quite a long period, with the construction cycle of growth and decline , the concrete industry has flourished along with the decline , the evolution of such a long period of time , small factories have disappeared, not by becoming a national scale group , and even to enter the mainland , or the company is to be gravel or cement company forward integration in the supply chain to become one . The evolution of the times , management skills are also evolving, currently the world by e- resource integration in all industries , formed as a one -pass chain competition. So, in order to run one marketing division of labor is also a very good option to concrete this industry , this research is to study the division of labor in production and marketing variables , investigate the Hsinchu area concrete company by sales division mode , and the upstream vertical integration , enhance competitiveness force . By Michael Porter for industrial competitiveness analysis methods to analyze patterns and stop production and sales and marketing division of the company as a comparison , the relevant competent to do depth interviews , analysis of the sales division for five kinds of forces were affected. This study by the sea , for the competitiveness of the industry to make a concrete analysis and discuss the division of marketing and supply chain operation model for the contribution of the industry in order to be able to contribute for the concrete industry , to find a more competitive for the concrete industry advantage direction
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Hu, Chun-Che, and 胡俊哲. "Analyzing Market Competitiveness of Fitness Equipment Manufacturers– Taking Company J as an Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/j9s2fm.
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碩士國立臺中科技大學
企業管理系碩士班
103
Speaking of the development of fitness equipment industry in Taiwan, it has developed from the initial stage of OEM/ODM learning for US and EU brand companies in 1980s to the stage of OBM marketing own brand products in the early 21 century, then has become one of the high technology and promising industries with enhanced 3C (computer, communication and consumer devices) technologies to meet the needs of modern cloud technologies in 2015. Global fitness equipment industry nowadays has become an oligopoly market dominated by the 5 leading companies (ICON, LIFE, Company J, Technogym, Precor), and will continue moving forward the directions of compatible design with the 3C products and the advanced technologies. This thesis chooses Company J, the third of the world, as the case study to analyze and infer the development trend and the market competitiveness of fitness equipment industry by means of SWOT analysis, Porter 5 forces analyses and competitiveness analysis, then offer some critical management strategies for survival in the industry. Due to gradually rising power of Asia market like China, the key trends of the industry are the continual development and pricing competition in OPP and BRICS light commercial markets, therefore the multifunctional design for the equipment will be the progressive direction which is more electronic console operations and compatible usage together with the 3C products. A fierce pricing competition will still continue in home products market. Furthermore, a differentiated innovation and marketing position strategies will still be the development direction in commercial products market. The market demand for the medical related equipment is increasing, so the products design would be requested toward more strict safety regulatory, much higher comfortable and energy saving usage. The main management strategies for survival in the industry should continually progress a global international marketing and innovative development competitiveness, then also to develop an efficient and executable global business management system and to build a swift and efficient NPD team, and to expand having a VAVE analysis system and cost saving improvement power. Keywords: SWOT Analysis, 5 Force Analyses, Competitiveness Analysis.
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Yin-Huang, Ying, and 黃英茵. "Competitiveness Analysis for the Furniture Investment in Vietnam-The Case of A Company." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/70717596378265929145.
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碩士元智大學
管理研究所
97
Abstract Considering Taiwanese businessman has recently turned to invest in Vietnam, the main purpose of the research is to discuss the competitive analysis of the furniture industry in Vietnam. It first introduces the investment environment in Vietnam and the advantage and disadvantage for furniture firms. Then this study explores the case study of two representative companies and conducts competitive analysis on the furniture industry in Vietnam. It further confirms our analysis by in-depth interview with the professional senior in the furniture industry. The result of the overall investment environment in Vietnam suggests several advantages including low-cost, youthful and high quality labor, steady policy, and similar culture with China. There also find several disadvantages which include low efficiency in administration, least-developed infrastructure, non-transparent law and decree, and unstable policy and regulation. It also has some limitations for foreign investment. This thesis addresses some new problems include inflation and labor strikes. The research also uses Porter’s framework to analysis the competitiveness of the furniture manufacturing industry. Firstly, the entry obstacles for the potential entrants include labor intensiveness, the reliability on the advantages of labor cost, necessary land input and capital turnover needs. Therefore, there exist some entry obstacles. The marketing is also difficult for a new entrant to build up their brand awareness and sell their products to Europe market. Secondly, the determinant of competition strength is found to be related to low growth in the furniture industry, difficult access to the material, and low margin. Thirdly, the determinant of suppliers is associated with significant clustering effects. Therefore, it is observed that firms tend to integrate the upstream and downstream in order to control the material quality. Fourthly, the determinant of alternative threat is found that a new trend of the industry is to use other material such as plastic material, metal material, and customer can highly accept designed alternative materials. Finally, very limited bargaining power for the customers is found for most Taiwan OEM companies. Furthermore, a case study on two representative firms and in-depth interview are presented in this thesis. Most of the research results have been confirmed by in-depth interview.
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Chen, Chun-Hui, and 陳春惠. "Competitiveness Analysis of Taiwan NB Battery Module Market - The Case Study of A Company." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3chbu7.
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碩士國立交通大學
管理學院高階主管管理碩士學程
102
This study is aiming at the in-depth analysis of Taiwanese NB battery module industry competitive analysis as well as the case study of Company A as a practical analysis base in this industry. Five-force analysis of competitive strategy and SWOT analysis of competitive advantage are adopted as analytical approaches in this study to understand the changes of industrial structure, external environment and core competitiveness of Company A. The research result shows A company equips superior competitive advantages, which are specialized in advanced laboratories, highly automatic product lines and manufacturing capability of mechanical module and components; furthermore, efficient and flexible services, healthy financial structure and procurement strength are also critical part of the core competitive power; however, the negative factors of industrial downtrend and spot-lighted product shift from tablets PC and smart phones resulted in market price down, much lower gross margin and negative growth rates. Coupled with the incapability of core battery cell technology upgrade and the participation of new coming Chinese players in this market, Company A requires more future vision and strategies to deal with competitive issues in the two-to-three-year operation span. As a consequence, Company A needs to effectively improve its core competence and expertise, so as to stick to its value innovation, core values of positioning and resource integration. Major issues include: 1.Lower the operation cost structure 2.Expand the global market share of battery module 3.Aggressively proceed R&;D effort in high-end technology and highly-value-added products 4.Treat the development of niche battery module products as the ultimate strategic objective 5.Facilitate the development of business territory while considering ways to develop diversified business entities in order to seek business growth and sustainable operations
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TSENG, CHING-LIN, and 曾景麟. "Through Value Net Model, Textile Post Processing Manufacturers of Competitiveness-In Case C Company." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/7uuenc.
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碩士國立中正大學
企業管理系研究所
104
Since 2008, due the financial tsunami crisis, there is a drastic decline in demands for export orders. Like many companies, Taiwan’s textile post processing manufacturers faces a gradual decline in gross margin. To combat this crisis, many weaving and dyeing factories sold its machinery and scale down its operation. There are many of textile-related small to medium size companies face either closure or offshoring. Some factories even create their own brand to deplete its existing stocks and hopes of higher profit margin will cover the business operation costs. However, when a company switches from OEM to having its own brand, it creates a conflict of interest with its existing customers. This may very well result of losing existing customers to offshoring manufacture who have lower labor costs advantage. Many studies cover the effects and result of switching from OEM to own branding; however, not many studies discuss its business model or offshoring to single country advantages. Management model for Taiwan could tranforme into new business model of intermidary across the glob and reciving purchase order. This study will investiage the value net of company C’s business model to determine textile post processing manfutatures in choosing location for the market competitiveness. In the past studies, companies often determines its offshoring entery strategy by evalueating its sales growth and markets share in the particular country. C company is a small to medium sized textile post proccessing manufacturer. At the beginning period, it has many competitive advantage as an OEM (Original Equipment Manufactures). In time, the company’s research and design capability has gorwn into ODM (Original design Manufactures). Currently, company has adopt the new business model of multi-nationals procurements as well multi-national sub-processing method. Through its own manufacturing process and quality control, Company C extend its support and skillset to sub-processing manufactures in different countries. This create the maximum profit in manufacturing model and thus change its business model. Through value net model, textile post processing manufacturers needs to integrate and innovate at each stage when selecting countries for sub-processing manufactures to combat the change in international economy and consumer demand. International competition is omnipresent, with the market and customers’ demand constaly changing, Taiwan's traditional industries must adopt and adjust along with the changes as well as continuously adjust its core competitiveness. Using company C’s as example, this study may provide many traditional industries the methods for transformation their business model. As well as elevate Taiwan into the world’s core industry chain.
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林鼎芫. "Taking Service-Profit Chain to provide Business Competitiveness. A case study on C company." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/88kwgc.
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碩士逢甲大學
經營管理碩士在職專班
104
This study is based on the thery of Heskett, Jones, Loveman, Sasser and Schlesinger (1994), discussing the relationship between SPC and firm competitiveness. We take C company, a supplier in semiconductor industry, for exemple,With the fierce competition with its business counterparts, C company believes that the more satisfied its employees are with the company, the more satisfied the custmers will be. By promoting this management belief, the company’s competitivenesss will be enhanced, After examing the relationship among SPC the satisfaction of its and customers and their customer loyalty, we have the following findings. Frist, the employees performance is the most influential indicator for the customers’ loyalty and organization performance. Second, among the factors that affect the employees’ performace, their satisfaction and loyalty, both directly and indirectly, affect their job performance. The Service and care the organization give the employees, the employess’ personalities and their supervisers’s leadership will greatly affect their employees’ satisfaction, loyalty and job performance. Third, coustomer’s satisfaction and loyalty are influeuced by the service quality and trust to the supplier. By enhancing the employees’ proessional knowledge and cultivating good personality fraits, the company not only guarantees professional services and service quality, but also enhances customers’ satisfaction. This study finds that the more satisfied employees are, the better services they will offer. They will be more voluntarily care about customers’ need and actively expand their businesss. There is also a stronger connection in CRM. Employees and costomers will introduce other customers to help expand businesss. Therefore, SPC greatly influeuces the management os a businesss and its competitivenesss.
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Tzu-HsiangLin and 林子翔. "Applying TRIZ to Enhance the Enterprise Competitiveness - A Case Study of S Panel Company." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/24zh78.
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Majewska, Katarzyna. "Competitiveness in the traffic sign makers sector on the example of the Czmuda Company." Master's thesis, 2012. http://hdl.handle.net/10071/6575.
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The main focus of this study lies on the business performance of the Czmuda company, which operates in the road traffic sign maker sector. The thesis shows its position on the market and compares it with other companies operating in the same sector. Consequently, this paper aims to assess the management approaches of the studied company, as well as to find the best business strategy, which could be implemented to maintain the company’s leadership in the market.
There are numerous methods and styles that businesses may use in order to attain success. Normally, these methods and strategies were used to determine the target market, encourage the prospect clients to purchase Czmuda products in order to and generate profit. In fact, this study recognizes the importance and outcome of leadership, innovation and motivation to the progress and advancement of Czmuda company.
The paper introduces definitions of competition and competitiveness as the Czmuda company operates in a very competitive but also a very promising sector, which is attractive to investors. The Czmuda company has had a very good reputation on the market and it does its best to keep the position, thus the present strategy should be changed in order to adopt to the new reality. The main issues are lack of liquidity and poor motivation of employees. If the company does not want to disappear from the market in the nearest future, it should take all this factors into consideration and should change its overall strategy.O foco principal deste estudo encontra-se no desempenho dos negócios da empresa Czmuda no setor de fabricação de sinais de trânsito. A empresa mostra a sua posição no mercado e é comparadacom outras empresas que operam no mesmo sector. Por conseguinte, este artigo tem como objetivo avaliar as abordagens de gestão da empresa, bem como explorar a melhor estratégia de negócios, que deverão serimplementadas para manter sua posição de liderança no ambiente competitivo. Basicamente, existem vários métodos e estilos que a empresa pode usar para alcançar o sucesso, normalmente, essesmétodos e estratégias foram utilizadosna determinação do mercado-alvo, incentivando as perspectivas de comprar seus produtos com valor e gerar lucro. De fato, este estudo reconhece a importância e os resultados da inovação, liderança e motivação para o progresso e avanço da empresa Czmuda. Neste trabalho podemos encontrar uma definição de concorrência e competitividade. O setorno qual a empresa opera Czmuda é muito competitivo, mas também muito promissor. Isso torna-a mais atraente e traz mais investidores. Como a empresa Czmudahá anos tem uma reputação muito boa no mercado e para poder mantê-lo, deve fazerseu melhor, deve mudar a estratégia atual e aprová-la à nova realidade. O principal problemaé a falta de liquidez e baixa motivação dos funcionários. Essas coisas todas devem ser levadas em consideração e estratégia global deve ser mudada, se a empresa não quer desaparecer do mercado nos próximos anos.
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Chen, Yen-Wen, and 陳彥文. "By Value chain perspective and knowledge management system to enhance the competitiveness of demestic industrial computer company—Company A, for example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/8rwp76.
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碩士國立臺北科技大學
機電整合研究所
101
This research has focused on aspect of Enterprise Value Chain (EVC) in the Industry of IPC, by analyzing the relationship among the major activities and assisted activities within the R&D process to explore the influence and connection between the deficiencies in Value Chain and the R&D performance, and by enabling adoption of insights and experiences of Knowledge Management to promote the core enterprise competitiveness on Value Chain improvement of the R&D process. This research utilized case study method, using Advansus Corp. as an example to exhibit a typical small and medium-sized company of IPC in Taiwan. Through case analysis, it is expected to analyze how the medium size company of IPC in Taiwan efficiently to cost-effectively execute integrative value chain activities and gain the highest competitiveness. The study results may serve as a reference on competitive advantage for medium-sized design house of IPC. The research findings are listed as follows: 1. Modular design may effectively shorten the customized product development time. 2. The component commonness of modular design may affect the performance of scheduled development. 3. Knowledge management may affect the performance of scheduled development on EVC. 4. Knowledge management can improve R&D’s professional competence Keywords：Industrial PC、Modularity、MBDS (Modular Board Design Services)、Value Chain、Knowledge management
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黃宗良. "A Study of Using Fuzzy Quality Function Deployment to the Competitiveness of Liner Shipping Company." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/50736744297228202596.
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碩士國立臺灣海洋大學
航運管理學系
100
The purpose of this paper is to explore the operation of competitiveness of liner shipping company by using Quality Function Deployment. According to consulting the opinions of experts and literature review, five factors of competitiveness of liner shipping company are obtained. They are transport communication and processing capabilities, service diversity and integrity as well as correctness, professional competence and ability to respond, information capacity and integrity of the system, company policy and reliability. Based on these factors and by using the approach of Quality Function Deployment, liner shipping company’s demands of competitiveness would be transferred to technical requirements of enhancing competitiveness. Finally, the house of quality is used to construct the priority of executing feasible alternatives for enhancing the competitiveness of liner shipping company. The main results of this study reveal that the following five priority items of technical needs to improve competitiveness are: provide adequate services, provide a good information system, professional competence of service personnel, ability of cargo track and control, and provide customized services.
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Chen, Sue, and 陳素蓉. "Research on the key factors of International Competitiveness Analysis of Emerging Bio Medical Material Company." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/02065730611978822049.
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碩士國立清華大學
高階主管經營管理碩士在職專班
94
Abstract The bio-technology industry is one of emerging industries in recent years; it has also being regarded as one of the star industries followed electronics and information industries. Compared to worldwide players, Taiwan’s bio medical material firms are new comers in this rapid growing international market. As late starters, how Taiwan’s bio medical material company develop self competence and strike for continuous growth has become a critical issue of the firms. In addition, how to sustain the competitiveness in the course of business development is another essential issue as well. This study examines the bio medical material sector in Taiwan to investigate its business strategies and critical factors. A case is used to explore the research questions and its causal factors. The research framework includes construct from five dimensions: Innovation/R&D, Business Strategy, Human Resources, Intelligence Proprietary, Government Policy/Supporting Resources. Five senior people of the firm are interviewed and secondary data are complied. The results are discussed and specific suggestions are proposed on the view of industrial development, economic development, and innovation development. Keywords: Business strategy, Bio medical material, case study
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CHIEN, YI-LIEN, and 簡憶蓮. "The Effect of Green Policy on Corporate Image and Competitiveness - A Case of G Company." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/2fjx55.
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碩士世新大學
資訊管理學研究所(含碩專班)
104
With global warming causing severe weather anomalies, mankind’s living environment “Earth” has been a significantly impacted. In recent years, with the rise of the green economy, environmental protection and carbon reduction has become a corporate responsibility. In addition to advocating the importance of environmental protection; the Green movement has also stimulated economic growth, it has opened up more new profit opportunities for businesses. For corporations to truly promote its Green Policy, corporations need to consider and combine their own unique corporate culture to their environmental policy in order to make it a sustainable goal. In this thesis, G technology company was the survey subject, a total of 380 copies electronic questionnaires was distributed to G Technology company’s employees and suppliers, and received back 350 copies of completed questionnaires, which provided valid samples to verify hypothesis via regression analysis. The results found, during the promoting of it Green Policy, G technology company was able to gain the trust of its employees and at the same time gaining a competitive edge in the industry for having a recognized “Green” corporate image. Going green and becoming environmentally friendly will help enhance corporate competitiveness as evident in the case study of G technology company sample. This should encourage all corporations to do the same.