Academic literature on the topic 'Competitiveposition'

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Journal articles on the topic "Competitiveposition"

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SHІRІNІAN, A. A. "Competitive position of the insurance company on the market of insurance services." Market Relations Development in Ukraine 140, no. 12(271) (2024): 97–107. https://doi.org/10.5281/zenodo.10664596.

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Formulation of the problem. Competition between insurers for a favorable position in the marketof insurance services determines the offer of services and at the same time stimulates to compareresults and offer quality services. That is why it is advisable to offer quantitative assessments for thepossibility of ranking insurers in such a way that everyone can draw conclusions about the achievedgoals and directions for improvement. An urgent task is to develop a methodology for assessing thecompetitive (market) position of an insurance company by qualitative and quantitative parameters inorder t
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Orel, Anna. "Two–way process of the enterprises marketing communications." Market Relations Development in Ukraine 238, no. 12(283) (2025): 102–9. https://doi.org/10.5281/zenodo.15039047.

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The subject of research is a set of theoretical, methodical and practical foundations for the use ofmarketing communications by enterprises as a two–way process.The purpose of the study is to identify ways of optimization and trends in the development of theenterprises marketing communications.Research methods: general scientific and special methods were used in the course of writing thearticle to research ways to optimize and consider the main trends in the development of marketingcommunications. Work results. The article examines the interpretation of the concept of marketing communica
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ARANDA, GARCÍA EVANGELINA. "Competitive convergence in retailing." June 5, 2018. https://doi.org/10.1080/1331677X.2018.1429288.

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This article’s objective is to study the influence of a new hybrid formatin the retail distribution sector and this emerging market contextis defined as competitive convergence. To attain this objective,1150 surveys of retail distribution professionals were conducted.These surveys aid in distinguishing retail formats and indicate theircompetitive position allowing us to generate positioning maps of theSpanish retailing. In addition, Cramer’s coefficient V was used as anassociation measure between qualitative variables and latent classanalysis (LCA) modelling was used to build a seg
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Kozlovskyi, M. "USE OF THE BENCHMARKING STRATEGY FOR OPTIMIZING THE RESOURCE FLOWS OF THE ENTERPRISE." Economics and Management, June 5, 2024, 87–92. https://doi.org/10.36919/2312-7872.2.2024.87.

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The article is devoted to the study of scientific approaches to the essence of the concept of “enterprise benchmarking strategy:”. Based on the results of the analysis of the views of domestic and foreign scientists on the essence of the concept of "benchmarking strategy: of the enterprise”, weighing all the positive and debatable sides of the mentioned definitions, its own interpretation is proposed. It was established that the main goal of implementing the benchmarking strategy: of the enterprise is to achieve a competitiveposition on the market and achieve the strategic goal ofthe activity
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Dissertations / Theses on the topic "Competitiveposition"

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Тішина, О. О. "Управління конкурентною позицією підприємства на ринку лабораторної діагностики". Thesis, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/11770.

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У роботі розглядаються теоретичні аспекти управління конкурентною позицію підприємства. Сутність поняття «конкурентна позиція» підприємства. Фактори впливу на управління конкурентною позицією підприємства. Методичні підходи щодо оцінювання конкурентоспроможності підприємства. Управління конкурентною позицією ТОВ «Смартлаб». Загальна характеристика ТОВ «Смартлаб». Аналіз конкурентної позиції ТОВ «Смартлаб». Заходи зміцнення конкурентої позиції ТОВ «Смартлаб». Запропоновано впровадження портативних апаратів CHISON SONOBOOK 9, що дозволить підвищити чистий дохід від реалізації продукції н
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