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Journal articles on the topic 'Competitors of Similar Product'

Author: Grafiati

Published: 11 September 2023

Last updated: 31 July 2025

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1

Grieser, William, and Zack Liu. "Corporate Investment and Innovation in the Presence of Competitor Constraints." Review of Financial Studies 32, no. 11 (2019): 4271–303. http://dx.doi.org/10.1093/rfs/hhz021.

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Abstract We study the relation between investment behavior and competitor financial constraints. Using interfirm patent citations and text-based product market similarities to identify intransitive competitor networks, we find that firms increase investment spending, patenting activity, and opportunistic hiring when competitor constraints become more binding. In addition, firms shift their investment composition (product market and patent portfolios) to compete more aggressively with relatively constrained competitors. To mitigate endogeneity concerns, we exploit the 2004 AJCA tax holiday and

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Bordley, Robert. "Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio." Journal of Marketing Research 40, no. 1 (2003): 39–53. http://dx.doi.org/10.1509/jmkr.40.1.39.19126.

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Some firms have broad product lines; others have lean product lines. To determine the appropriate number of entries in a specific firm's product line, the author develops a model that balances the benefits of increased revenue from a broad product line against production and engineering costs. Two innovations were central in the development of the model: (1) redefining how products are scored on various product attributes so that attribute scores vary normally across the population of products and (2) redefining how the number of entries in a product portfolio is calculated in order to discoun

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Setiawati, Indah, Siti Nafingah, Ridha Aisya Zahra, Fatmah Trilatifah, Musyarifah Musyarifah, and Rafi Ashza Sejati. "Analisis Pasar dan Finansial Sebagai Penentu Keberlanjutan Usaha Mouthwash Tablet Berbahan Alami." Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis 10, no. 2 (2024): 3671. http://dx.doi.org/10.25157/ma.v10i2.15081.

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The research aims to assist the development of innovative products into a viable business by knowing the competitor analysis, market opportunity analysis, and business financial analysis. Data was collected from direct observation in the market and secondary data from the marketplace. The analysis was carried out by looking at product competitors, consumer profiles, and formulas for determining HPP, BEP and simple cash flow. The results of the analysis show that the tablet mouthwash business has advantages over other similar products. In addition, the market opportunity for this product is pro

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Putri, Khairina Rahmania Prayoga, Indah Setiawati, Vina Helmi Nur Istiqomah, Ai Munawaroh Sa’adatul Maspudah, Linda Aulia Nuraini, and Fakhri Dwi Alexsyah. "Analisis Peluang Pasar Suplemen Tulang Berbahan Aktif Tanaman Lokal di Jawa Tengah." Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis 10, no. 1 (2024): 857. http://dx.doi.org/10.25157/ma.v10i1.12641.

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The research was conducted to determine the market aspects of innovative bone supplement products in the form of effervescent tablets that utilize local plant from Central Java by analyzing interest, competitors, and business potential. The research method was carried out using the method of literature study and development strategy. The data obtained was sourced from Google Trends for information on the level of product interest. A data search through Google was conducted to find competitor information in the market. The analysis was conducted using interest analysis using Google Trends, SWOT

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Radev, R. "STRATEGIC GROUPING IN ITO SERVICES AS A MEAN OF IDENTIFYING THE MAIN COMPETITORS FOR HUMAN RESOURCES." Trakia Journal of Sciences 18, Suppl.1 (2020): 388–94. http://dx.doi.org/10.15547/tjs.2020.s.01.065.

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This publication aims to present the strategic groups of competitors in the outsourcing sector in Bulgaria. In the core of strategic grouping presented here is the identification of the product-market profile of a sample of 35 main competitors. It is a part of the research of the HR capacity sustainability of Bulgaria as one of the leading destinations for providing outsourcing services. The methodology for the identification of the strategic groups consists of three main steps. The first step purpose is to identify the population of the main competitors. The vital part of this step is the def

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Zhang, Zhanming. "A Comparative Analysis of Dewu's Differentiation Marketing Strategy with Similar Platforms/ Competitors." Advances in Economics, Management and Political Sciences 149, no. 1 (2025): 12–21. https://doi.org/10.54254/2754-1169/2024.19256.

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In the rapidly evolving landscape of e-commerce, differentiation has become a critical strategy for platforms to maintain competitive advantage and foster consumer loyalty. This paper explores the differentiation strategies of Dewu (Poizon), a leading e-commerce platform in the streetwear and luxury goods market in China, and offers strategic recommendations for strengthening its market position. Dewu's existing strategies, such as emphasizing product authenticity, integrating social commerce, and leveraging cultural storytelling, have helped it establish a niche identity. However, the platfor

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Rizky Riza Ismail and Rizky Dermawan. "Pendampingan Pengembangan Kemasan Untuk Membangun Identitas Produk Bagi UMKM Di Kelurahan Turi, Kota Blitar." Jurnal Masyarakat Mengabdi Nusantara 2, no. 2 (2023): 134–42. https://doi.org/10.58374/jmmn.v2i2.158.

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The problem that is often faced by MSMEs is usually the lack of building an identity from the product being sold. The problem of MSMEs in Turi Village, Blitar City also has the problem of a lack of building product identity. Many MSMEs still use packaging that looks old school, less attractive, and seems monotonous. The purpose of this activity is to provide an understanding of the importance of building an identity and product image so that it can be easily recognized by the public and able to compete with other competitors. The methods used in this community service activity are surveys, int

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Manek, Chelsi Goris, and Christina Yanita Setyawati. "The Influence of Product Quality and Promotion on Consumer Satisfaction on Longo Products." PERFORMA 7, no. 4 (2022): 445–54. http://dx.doi.org/10.37715/jp.v7i4.2142.

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The fashion industry in Indonesia especially clothing gets the highest growth among other industrial sectors. That thing of course makes entrepreneur are required to be able to maintain customer satisfaction in order to survive in the midst of many business competitors in similar field.. Longo is a business that runs in fashion especially t-shirts. The purpose of this research is to find out the influence of product quality and promotion on consumer satisfaction. This research is quantitative with linear regression analysis method. The population of this research is Longo consumers. This resea

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Indounas, Kostis. "New B2B product pricing." Journal of Business & Industrial Marketing 35, no. 11 (2020): 1861–69. http://dx.doi.org/10.1108/jbim-05-2019-0187.

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Purpose The purpose of this paper is to investigate the characteristics that lead to the adoption of the three new business-to-business (B2B) product pricing strategies, namely, skimming pricing (i.e. a high initial price), penetration pricing (i.e. a low initial price) and pricing similar to competitive prices. Design/methodology/approach To achieve the study’s research objectives, data were collected through a mail survey from 116 B2B firms, operating in four different sectors. Findings The adoption of skimming pricing and penetration pricing is triggered by company-related factors that are

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Husnain, Mudassir, Fauzia Syed, Waheed Akhtar, and Muhammad Usman. "Effects of Brand Hate on Brand Equity: The Role of Corporate Social Irresponsibility and Similar Competitor Offer." Marketing and Management of Innovations, no. 3 (2020): 75–86. http://dx.doi.org/10.21272/mmi.2020.3-06.

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This paper summarises the arguments and counterarguments based on the assumptions of the theory of hate. The study is aimed at testing the mediating role of brand hate elicited in the relationship among the similar competitor offer, corporate social irresponsibility and brand equity. The study sample consisted of 550 participants from the education sector in Pakistan. The methodological tool of the research was structural equation modelling. Purposive sampling technique was used to reach the appropriate respondents for the study. This study was time-lagged conducted in three times data periods

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Megayanti, Ni Wayan Ayu Indah, I. Nyoman Sudiksa, and Ida Ayu Kalpikawati. "Identifikasi Competitive Set The Ritz-Carlton Bali." JURNAL BISNIS HOSPITALITI 9, no. 1 (2020): 20–28. http://dx.doi.org/10.52352/jbh.v9i1.500.

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The purpose of this study is to analyze the competitor identification by the management of The Ritz-Carlton Bali as well as hotels which are competitors to The Ritz-Carlton Bali. The data used in this study were secondary data and primary data obtained through data collection by observation, documentation study, and interviews to obtain information related to competitive set identification. The method used in this research is sequential mixed method design with two approaches, qualitative and quantitative approaches. The results of data analysis showed that among the 4 competitive set hotels i

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Azhari, Muhammad Haekal, Resti Hardini, and Kumba Digdowiseiso. "The Influence of Brand Image, Product Quality and Service Quality on Customer Loyalty of Kidz Station Trans Studio Mall Cibubur East Jakarta." Jurnal Syntax Admiration 4, no. 1 (2022): 310–20. http://dx.doi.org/10.46799/jsa.v4i1.826.

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This study aims to analyze the influence of Brand Image, Product Quality and Service Quality. The results of the study using primary data in the form of a questionnaire to 94 customers of Kidz Station TSM Cibubur East Jakarta who have made the purchase process 2 times or more, show the result that there is a negative effect of Brand Image on Customer Loyalty and on Service Quality and Product Quality shows results that have a positive effect on Customer Loyalty. There is a positive influence on Product Quality and Service Quality indicating that Product Quality and Service Quality can be impor

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Mahyudin Tuasikal, Dukayom Latuamuri, and Sarah Makdalena Yable. "Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Bagian Kunci Pintu Merek Dekkson Di Toko Depo Makmur Sorong." Jurnal Ilmiah Dan Karya Mahasiswa 1, no. 4 (2023): 325–39. http://dx.doi.org/10.54066/jikma.v1i4.516.

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In the era of globalization, today's business competition is getting tougher, which requires business actors to be able to survive and compete with other business competitors, either similar businesses or other businesses that are rife in today's global market. One of the efforts that can be made by business actors is by improving product quality and service quality in their business. Because service quality is an important factor in increasing competitiveness in business.

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Landwehr, Jan R., and Andreas Herrmann. "Marketing and Product Design: A Rocky Love Affair." GfK Marketing Intelligence Review 7, no. 2 (2015): 8–15. http://dx.doi.org/10.1515/gfkmir-2015-0011.

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Abstract The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated approach to design, one which is applied right at the beginning of the value chain. Product devel

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Akbar, Rahmad, Dzulhijjah Yetti, Merlia Rahmayani, and Khairul Hasybi. "Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Industri Keripik Nenas Pasca Pembangunan Jalan Tol Bangkinang-Pekanbaru." Jurnal Teknik Industri Terintegrasi 6, no. 4 (2023): 1243–50. http://dx.doi.org/10.31004/jutin.v6i4.19913.

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Home Industry Keripik Nenas is a company that produces dry and wet cakes, but they are facing challenges in the form of declining sales. This research aims to identify competitors' advantages using the benchmarking method and to identify the company's strengths, weaknesses, opportunities and threats, as well as designing marketing strategies to increase sales. The results of the benchmarking analysis reveal that competitors have many advantages. Meanwhile, the SWOT calculation results show that Keripik Nenas's main strength is its delicious taste, but this company has a weakness in its limited

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Robby Pradika Putra, Zaenul Muttaqien, and Kukuh Hardianto. "Model Strategi Pemasaran Dalam Menghadapi Persaingan Di Ayam Geprek Firdaus Wates Kabupaten Kediri." Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital 1, no. 2 (2024): 34–48. http://dx.doi.org/10.61132/jimakebidi.v1i2.64.

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Firdaus Wates geprek chicken, Kediri Regency is one of the eating places whose main menu is geprek chicken which was founded by Mr. Tegar Firdaus in 2020. This research aims to find out the marketing strategy model used and the obstacles faced by Firdaus Wates geprek chicken, Kediri Regency in facing competition . This research uses qualitative research with a descriptive approach to obtain data. The number of research subjects was determined using a purposive sampling technique of 9 people. The research results show that the marketing strategy model in facing competition in Firdaus Wates gepr

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Akbar, Rahmad, T. Yoga Winanda, Dzulhijjahyetti, Merlia Rahmayani, and Harmi Yelmi. "Analisis Pengembangan Strategi Pemasaran Produk Yourdayflower Dalam Meningkatkan Penjualan Menggunakan Metode SWOT." Jurnal Sains dan Ilmu Terapan 3, no. 1 (2020): 41–49. http://dx.doi.org/10.59061/jsit.v3i1.106.

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Abstract- Yourdayflower is an industry that makes bucket products. the problem faced by Yourdayflower is the declining level of sales. The purpose of the research conducted is to determine the advantages of competitors by knowing strengths, weaknesses, opportunities, threats, and designing marketing strategies in an effort to increase sales. The results obtained from processing the SWOT calculation are Yourdayflower's strengths are attractive product designs, Yourdayflower's weaknesses are the product variations that are few in comparison, the opportunities that the company has are high consum

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Hia, Asroni, Arianto Lahagu, Eka Septianti Laoli, and Wahyutra Adilman Telaumbanua. "Analysis of Micro Business Marketing Strategy in Facing Competition." Golden Ratio of Data in Summary 4, no. 2 (2024): 596–607. http://dx.doi.org/10.52970/grdis.v4i2.642.

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This study is motivated by the challenges faced in the development of micro-enterprises at Bukit Sion Market, largely due to the high level of competition. Many businesses struggle to determine appropriate financing models and product offerings, as the market is saturated with similar products offered by competitors. The objective of this research is to analyze the marketing strategies employed by micro-enterprises and identify the obstacles they face in dealing with competition at Bukit Sion Market, Lahomi District. The research employs a descriptive qualitative method. The findings reveal th

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Eliya Putri Aprilia and Didit Darmawan. "Pengaruh Desain Produk terhadap Keputusan Pembelian Produk Elektronik." MASMAN Master Manajemen 3, no. 1 (2025): 50–61. https://doi.org/10.59603/masman.v3i1.709.

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This literature study examines the influence of product design on purchasing decisions for electronic products. Product design is one of several important aspects that manufacturers need to pay attention to when making an item, because product design plays a role in building the reputation or identity of an item, which can be a characteristic of the item and a differentiator from similar items owned by competitors. Product design includes function and form. Design related to form focuses on the planning and appearance of an item, while design related to function focuses on how the item can be

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Muhammad Ghulam Dzaki Abdillah, Niniek Imaningsih, and Cholid Fadil. "Pengembangan UMKM Melalui Diferensiasi Produk Pada UMKM Bakso Dan Es Campur "Family" Di Kota Blitar." Transformasi: Journal of Economics and Business Management 2, no. 3 (2023): 01–08. http://dx.doi.org/10.56444/transformasi.v2i3.928.

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UMKM is a business that is often found in all corners of Indonesia, including the city of Blitar. In Blitar City itself there are many types of UMKMs engaged in each field. Not a few UMKMs are engaged in the same field and have similar product results. Of course this creates competition. Business actors need to have a strategy so that the UMKMs they have can still develop and not lose many consumers. One way is by making product differentiation. The methods used by the executors are interviews and market surveys to analyze existing problems and conditions. Then brainstorm to find a solution. C

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Nur, Muhammad, Fitriani Surayya Lubis, Chilsy Vebiola Sandy, Ekie Gilang Permata, and Silvia Silvia. "Usulan Strategi Pemasaran Menggunakan Blue Ocean Strategy (BOS) pada Usaha Kecil Menengah Pempek Ogan Palembang." SPECTA Journal of Technology 5, no. 2 (2021): 105–14. http://dx.doi.org/10.35718/specta.v5i2.265.

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UKM Pempek Ogan is a small industry engaged in the food sector. This UKM was founded in 2007. The main problem of UKM Pempek Ogan Palembang is the slow and monotonic development and business innovation i.e. the promotion strategy implemented is not well designed to increase sales and compete with similar businesses. Consequently, the business experienced declined sales and therefore, reducing revenues if appropriate measures are not taken. The purpose of this research is to develop new strategies, marketing strategies, by creating new innovations for UKM Pempek Ogan Palembang using Blue Ocean

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Ashby, Nathaniel J. S., Lukasz Walasek, and Andreas Glöckner. "The effect of consumer ratings and attentional allocation on product valuations." Judgment and Decision Making 10, no. 2 (2015): 172–84. http://dx.doi.org/10.1017/s1930297500003934.

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AbstractOnline marketplaces allow consumers to leave reviews about the products they purchase, which are visible to potential customers and competitors. While the impact of reviews on valuations of worth and purchasing decisions has been intensively studied, little is known about how the reviews themselves are attended to, and the relation between attention and valuations. In three studies we use eye-tracking methodologies to investigate attention in subjective monetary valuations of consumer goods. We find that, when evaluating consumer goods, individuals’ attention to ratings are related to

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Chalon, Patrice. "PP124 The HTAi Vortal: A Comparative Analysis." International Journal of Technology Assessment in Health Care 33, S1 (2017): 129–30. http://dx.doi.org/10.1017/s0266462317002793.

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INTRODUCTION:The HTAi Vortal is a product of the HTAi Information Retrieval Group (IRG) which has collected resources in the field of Health Technology Assessment (HTA) since 2005.In 2011, a new technical platform was set up and the legacy Vortal content was split in three sections: HTA producers and networks, Selected references and Career development (including trainings). The same year, a fourth section was created to host a new product of the IRG: SuRe.info.In 2014, the Vortal added a new service to other Interest sub groups of HTAi: the hosting of “Custom bibliographies”. But while the Vo

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Kamila, Naila Muna, Agung Prabowo, and Senja Yustitia. "Analisis Atribut Produk Listikel Terhadap Strategi Diferensiasi di Media Hipwee.com." Jurnal Kajian Jurnalisme 7, no. 1 (2023): 71. http://dx.doi.org/10.24198/jkj.v7i1.46591.

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Listicle is a form of presenting journalistic products that are becoming a trend in online media. The structure is unique and brief, presenting an article with specific points. Listicle has been applied to various media portals in Indonesia, including Hipwee. Hipwee is an online media with the fastest development compared to other media with similar concepts. Moreover, studies on online journalism, specifically about the form of listicles, still need to be made available. This phenomenon triggers researchers to seek the differentiation strategies used by Hipwee Media in developing listicle con

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Li, Minzhe. "Analyze the Underlying Problems of Tesla Electric Cars and Other Similar Electric Cars." Advances in Economics, Management and Political Sciences 31, no. 1 (2023): 200–205. http://dx.doi.org/10.54254/2754-1169/31/20231542.

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Tesla, as a globally competitive E-auto manufacturer and enterprise, has established its businesses all over the globe. This study would be disclosing problems and issues now faced by Teslas products, and products of the entire market of electric cars: slow charging speed, emerging competitors, and low performance of batteries under cold environments. This area of the study is important due to the fact that the sector of electric automobiles is a novel and promising market compared with traditional car manufacturing, this study could enlighten other electric car producers to adjust their produ

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Khaimuldinova, Altyngul, Fatima Yermakhanova, and Ruslan Iskakov. "Analysis of the state of the food industry." ScienceRise, no. 6 (December 30, 2022): 25–31. https://doi.org/10.21303/2313-8416.2022.002824.

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The object of research: The paper examines the management of the strategic development of enterprises, it is worth noting the planning of the implementation of certain strategies, forming them in parallel and choosing the most important and cost-effective for enterprises. Investigated problem: А methodology for selecting effective strategies of dairy industry enterprises has been developed, which includes a number of stages: expert assessment of consumer products properties of the studied enterprise and its main competitors; assessment of the volume of gross profit and cost of production at th

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Lyon, Scott W., Henry Quesada-Pineda, and Robert L. Smith. "A Case Study to Determine Drivers and Barriers of Appalachian Forest Products in Central America." Revista Forestal Mesoamericana Kurú 9, no. 22 (2012): 40. http://dx.doi.org/10.18845/rfmk.v9i22.362.

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The purpose of this research was to determine drivers and barriers of Appalachian wood product competitors in Central America. Potential market opportunities for Appalachian forest product companies in Central America were evaluated and strategies were developed to increase exports of Appalachian wood products to Central America. The findings support the claim that United States forest product companies have not put enough effort into marketing forest products to Central America. Forests in El Salvador, Panama, and Costa Rica are limiting harvests and the industry lacks support from the govern

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Tatiana, Yana, Dinda Ayu Andini, Erny Sulistyaningsih, Aswanti Setyawati, and Muhammad Riza Affiat. "Keputusan Pembelian Produk Air Minum Dalam Kemasan di Wilayah Jakarta Utara." Jurnal Manajemen Bisnis Transportasi dan Logistik 10, no. 1 (2025): 30. https://doi.org/10.54324/j.mbtl.v10i1.1442.

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Currently, there are many similar bottled drinking water products that have been competing with each other for several years and and become consumers' doubts in choosing several Aqua products and their competitors. There has been increasing competition among several companies, especially bottled drinking water, and companies have to improve product quality and maintain their brand image regarding consumer purchasing decisions. The aim of this research is to analyze how much influence product quality and brand image have on purchasing decisions for bottled drinking water products at PT Tirta In

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Ringelberg, Josiah, W. Scott Downey, and Brady Spangenberg. "BASF: differentiating on service innovation." International Food and Agribusiness Management Review 21, no. 5 (2018): 563–72. http://dx.doi.org/10.22434/ifamr2016.0122.

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BASF is one of the leading companies in crop protection products. As with all of their competitors, BASF distributes their products to famers through a retailer in what is known as a three-tiered system. All manufacturers face similar challenges with this distribution system: to create user demand and to ensure product differentiation is conveyed by distributors and retailers. To help bridge the gap between chemical manufacturers and farmers, BASF has created the role of innovation specialist, a person who works to connect with both retailers and farmers. The goal is not only to help farmers i

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Subawa, Nyoman Sri, Ni Wayan Widhiasthini, Ni Putu Intan Permatasari, and Ni Nyoman Sri Wisudawati. "Pengembangan Citra Merek sebagai Identitas Merek “Arak Besan” dalam Menghadapi Kompetitor." Yumary : Jurnal Pengabdian Kepada Masyarakat 2, no. 3 (2022): 167–73. http://dx.doi.org/10.35912/yumary.v2i3.934.

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Abstract Purpose: provide training and understanding of the importance of brands in product development and marketing. Method: Training and counseling for "Arak" beverage craftsmen, on a scheduled and programmed basis in Besan Village, as one of the "Arak" beverages producing villages. Result: The community and the "Arak" beverage craftsmen, have understood the importance of brands in marketing and distributing products as product identities and are able to compete with competitors, producers of similar products. Limitation: Limitations in cost and scope of training are limited to one village,

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Derizka Inva Jaswita, Rahmi Andini Syamsuddin, and Haidilia Maharani. "Analysis of Marketing Strategies by Labstore in Attracting Consumer Purchase Interest in Student Products at UNPAM." International Journal of Educational and Life Sciences 2, no. 8 (2024): 998–1011. http://dx.doi.org/10.59890/ijels.v2i8.2417.

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This study aims to evaluate the effectiveness of Labstore's current marketing strategy and identify the optimal approach to attract consumer interest in products created by Unpam students. This research employs a descriptive qualitative method, which involves describing phenomena or events as they occur. The findings of this study are as follows: First, regarding the product dimension, it is essential to focus on product quality, including durability, taste (for food and beverages), and packaging. Second, in terms of pricing, it is crucial to analyze competitors' prices for similar products to

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Utami, Tri Arini, Fadli Fadli, and Martina Martina. "BENCHMARKING ANALYSIS FOR CASCARA DEVELOPMENT STRATEGY AT CHARISMA CHARITA MSMEs (MICRO, SMALL, MEDIUM, ENTERPRISES) IN CENTRAL ACEH REGENCY." Jurnal Mahasiswa Agribisnis 2, no. 1 (2023): 69–77. https://doi.org/10.29103/jma.v2i1.12283.

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Charisma Charita MSMEs (Micro, Small, Medium, Enterprises) is a business that produces coffee husk product “cascara”, which is located in Berawang Dewal Village, Jagot Jeget District, Central Aceh Regency. The production of cascara in Charisma Charita is still low because it is not widely known by the public and product innovation is still minimal, especially in terms of variants, packaging and size. In addition, the promotion is also not optimal so the revenue obtained is still low. This research aims to conduct xagainst similar competitors to find competitive advantages, then formulating dev

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Resya Dwi Marselina, Ayu Wandira, Broderix Nicender, Ilham Muharman, and Wahyudin Yusuf. "Persaingan Pemasaran Mengenai Kuliatas Produk Dan Jaringan Bisnis Pada Karsa Mahardika Nusantara." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2, no. 2 (2024): 24–30. http://dx.doi.org/10.61132/maeswara.v2i2.690.

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This article aims to determine marketing competition regarding product quality and business networks at Karsa Mahardika Nusantara. This research focuses on the marketing and quality of products and business networks that have been carried out by Karsa Mahardika Nusantara. Observation and interviews are data collection techniques in this research. Based on the results of this research analysis, it can be concluded that Karsa Mahardika Nusantara has done marketing well and is able to compete with similar competitors, even though they have to expand their marketing area, Karsa Mahardika Nusantara

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Cai, Jing, and Adam Szeidl. "Indirect Effects of Access to Finance." American Economic Review 114, no. 8 (2024): 2308–51. http://dx.doi.org/10.1257/aer.20220711.

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We created experimental variation across markets in China in the share of firms having access to a new loan product. Access to finance had a large positive direct effect on the performance of treated firms but a similar-sized negative indirect effect on that of firms with treated competitors, leading to nondetectable gains in producer surplus. Access to finance had a positive direct effect on business quality and consumer satisfaction and a negative effect on price, which were not offset by indirect effects, implying net gains in consumer surplus. We document other indirect effects and combine

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Nurnilasari, Nunung. "ANALISIS PENINGKATAN PENJUALAN PRODUK MELALUI FAKTOR STRATEGI PEMASARAN PADA PT. MULTI INTI PARAHYANGAN CIREBON." Exchall: Economic Challenge 1, no. 1 (2019): 42–55. http://dx.doi.org/10.47685/exchall.v1i1.111.

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Basically every company will always try to continue to maintain the competition so berbagau efforts continue to be done. If the innovation in the sales strategy continues to be developed then the company will be able to evaluate the presence of the products sold. Marketing strategies will be expected to increase the effectiveness of sales of a product. The productivity of the company's profit achievement will increase so that it will guarantee the achievement of the target and the company's suistainability, in this case the company leader must try to give innovation and formulate the strategy

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Kesuma, Yuliana, Ngatno Sahputra, and Al Firah. "DEEP MARKETING STRATEGY ANALYSIS INCREASING PRODUCT SALES AT PRINTMATE INDONESIA LTD. IN MEDAN." Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis 6, no. 1 (2025): 38–48. https://doi.org/10.46576/ijsseh.v6i1.6153.

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Problem identification in this study is the existence of competitors with similar products. The marketing strategy carried out is still not right in increasing sales, sales instability and sales targets have not been achieved. This type of research uses qualitative methods. Data collection techniques use observation, interviews and documentation. Data analysis techniques use SWOT analysis by analyzing internal and external factors regarding the strengths, weaknesses, opportunities and threats owned by the company. The results of the study were based on SWOT analysis at Printmate Indonesia Ltd.

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Gampito, Gampito, Rahmi Pamel, and Dwi Ariska. "Strategy for Developing Tea Processing Production from Kandis and Gelugur Acid in Sentra Industri Kecil Menengah Garcinia sp in Kabupaten Sijunjung." Imara: Jurnal Riset Ekonomi Islam 8, no. 2 (2024): 105. https://doi.org/10.31958/imara.v8i2.13910.

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Background. The limited production of garci-tea due to various operational constraints, the process of making tea takes quite a long time, limited electrical power in the factory, In addition, the packaging design of the garci-tea product is similar to that of the competitor's product.Purpose. Knowing how the production strategy that has been implemented by Sentra Industri kecil Menengah (IKM) Garcinia sp and to develop strategies to improve production that should be implemented Sentra Industri kecil Menengah (IKM) Garcinia sp using the SWOT Analysis MethodMethods. The type of research is Fiel

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Lalu Izam Hikmawan and Ismunandar Ismunandar. "Pengaruh Persepsi Nilai Dan Kepuasan Konsumen Terhadap Keputusan Pembelian Ulang Pada Cafe Beeginning." Jurnal Manajemen dan Ekonomi Kreatif 1, no. 4 (2023): 163–80. http://dx.doi.org/10.59024/jumek.v1i4.226.

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In the city of Bima itself, more precisely in Raba Dompu, Rasa Nae Barat subdistrict, modern market growth has increased very rapidly and competition is very rapid, especially for cafes that have similar products. The increasing number of competitors means that customers have many choices to get products that meet their expectations so that as a result of this condition consumers are more careful and smart when dealing with the products being launched. This is also felt by the starting cafe in the city of Bima, which continues to innovate day by day the products it offers to consumers. Perceiv

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Nashrul hafidz and Anas Hidayat. "Improving Innovation And Differentiation At PT. Ayo Menebar Kebaikan In Developing New Quality Products." International Journal of Business and Quality Research 2, no. 02 (2024): 141–48. https://doi.org/10.63922/ijbqr.v2i02.907.

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This research aims to determine strategies for increasing innovation and product differentiation at PT. Ayo Menebar Kebaikan. A company operating in the chemical sector as well as raw materials for soap and perfume, in an effort to increase competitiveness in the market, and in facing challenges to create products that are innovative and different from competitors. This research uses a qualitative approach with information collection methods obtained through in-depth interviews with management and employees as well as analysis of company documents. The research results show that the combinatio

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Ліпич, Любов, Мирослава Кушнір та Ірина Волинець. "ІНСТРУМЕНТИ ПРИЙНЯТТЯ СТРАТЕГІЧНИХ РІШЕНЬ В УПРАВЛІННІ ВИТРАТАМИ ПІДПРИЄМСТВА". Economic journal of Lesya Ukrainka Volyn National University 1, № 37 (2024): 111–18. http://dx.doi.org/10.29038/2786-4618-2024-01-111-118.

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Traditional cost accounting is aimed at identifying costs that are incurred on an ongoing basis in connection with operating activities. The concept that supports the decision-making process in the long term is strategic cost management. The purpose of the article is to identify the tools for strategic decision-making in cost management focused on the corporate strategy of an enterprise. It is determined that strategic cost management is a process of making decisions on specific cost drivers in the context of the company's development strategy and value chain. An enterprise should evalua

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Mawaddah Mawaddah, Dewi Rahayu, Salsabila Rahmasari, and Angga Dutahatmaja. "Faktor-Faktor Yang Memengaruhi Pembelian Berulang: Produk, Harga, Promosi, Dan Layanan." Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2, no. 3 (2024): 115–27. http://dx.doi.org/10.61132/manuhara.v2i3.945.

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The current modern era brings various opportunities and new business opportunities. This causes more and more prospective entrepreneurs to be interested in taking advantage of existing infrastructure advances to support their business. Apart from that, it has an impact on increasing the level of competition in the industry, which can be indicated by the increasing number of competitors from similar companies that present alternative choices for consumers with different promotions and quality. In fact, each company has its own unique way of holding promotions to attract consumer attention. Ther

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Clark, Cal, John G. Heilman, and Gerald W. Johnson. "Privatization of Wastewater Treatment Plants: Lessons from Changing Corporate Strategies." Public Works Management & Policy 2, no. 2 (1997): 140–47. http://dx.doi.org/10.1177/1087724x9700200204.

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Burgeoning budgetary pressures have created considerable interest for the privatization of public services. Privatization is usually justified in terms of the cost effectiveness that laissez-faire economics impose on the private sector. Yet, this model has come under challenge in the corporate world because businesses often must pursue other goals than just cost minimization, such as product quality, flexibility of production, and long-term alliances with other corporations, including ostensible competitors. A similar situation exists concerning the privatization of wastewater treatment plants

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Zahara, Arsy Permatasari, R. Deni Muhammad Danial, and Acep Samsudin. "Strategi Diferensiasi sebagai Upaya Mewujudkan Keunggulan Bersaing pada UKM Furniture." Ekuitas: Jurnal Pendidikan Ekonomi 8, no. 1 (2020): 20. http://dx.doi.org/10.23887/ekuitas.v8i1.24410.

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Competitive advantage is an ability to create products that have more added value that can be used as strength to win the competition. The study was conducted on the furniture business of the City of Sukabumi, which wants to win the competition in an increasingly increasing number of competitors with similar businesses. The purpose of this study is to determine and understand the effect of differentiation strategies as an effort to realize competitive advantage in furniture SMEs. Starting with the desire to realize competitive advantage, the company needs to create a difference or privilege th

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Dzar Algifari, Zakiyah Zahara, Syamsul Dg. Parani, and Suryadi Samudra. "Metode Inovasi Produk Dalam Meningkatkan Penjualan Produk Dezato Brownies." Journal Economic Excellence Ibnu Sina 2, no. 1 (2024): 71–75. http://dx.doi.org/10.59841/excellence.v2i1.918.

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In creating a product innovation is needed, in order to differentiate the product from its competitors and what makes the product far superior to other similar products. A company is required to be more innovative in producing a product so that it can attract consumers' interest in buying the product. The method used in this research is descriptive qualitative. This method focuses on problems based on facts carried out by observation, interviews, and studying documents. document. Bogdan and Taylor in Moleong (2010:04) state that qualitative research is "a research procedure that produces descr

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Gopsill, James, Mark Goudswaard, David Jones, and Ben Hicks. "CAPTURING MATHEMATICAL AND HUMAN PERCEPTIONS OF SHAPE AND FORM THROUGH MACHINE LEARNING." Proceedings of the Design Society 1 (July 27, 2021): 591–600. http://dx.doi.org/10.1017/pds.2021.59.

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AbstractClassifying shape and form is a core feature of Engineering Design and one that we do this instinctively on a daily basis. Matching similar components to then reduce unique component counts, determining whether a competitors design infringes on copyright and receiving market feedback on product styling are all examples where shape and form comes into play. However, shape and form can be perceived in different ways from purely mathematical (e.g. shape grammars) to wholly subjective (e.g. market feedback) and these perceptions may not entirely agree.This paper examines the mathematical a

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Miati, Iis. "Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)." Abiwara : Jurnal Vokasi Administrasi Bisnis 1, no. 2 (2020): 71–83. http://dx.doi.org/10.31334/abiwara.v1i2.795.

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The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other bra

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Kim, Yoosin, Rahul Dwivedi, Jie Zhang, and Seung Ryul Jeong. "Competitive intelligence in social media Twitter: iPhone 6 vs. Galaxy S5." Online Information Review 40, no. 1 (2016): 42–61. http://dx.doi.org/10.1108/oir-03-2015-0068.

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Purpose – The purpose of this paper is to mine competitive intelligence in social media to find the market insight by comparing consumer opinions and sales performance of a business and one of its competitors by analyzing the public social media data. Design/methodology/approach – An exploratory test using a multiple case study approach was used to compare two competing smartphone manufacturers. Opinion mining and sentiment analysis are conducted first, followed by further validation of results using statistical analysis. A total of 229,948 tweets mentioning the iPhone6 or the GalaxyS5 have be

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Juminten, Rekno, Sulistya Rusgianto, and Moch Imron Isro’i. "Drivers of Purchase Intention Behavior on Islamic Boarding School (Pesantren) Product at Java Island." IQTISHODUNA 20, no. 1 (2024): 1–18. http://dx.doi.org/10.18860/iq.v20i1.22654.

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This study aims to analyze Halal Perceived Value, Brand Image, and Religious Belief on the purchase intention of Pesantren Products at Java Island. This research uses 132 respondents from consumers who live at Java Island, and who have bought pesantren products. The data collected by the researchers were analyzed using a quantitative approach, with the PLS analysis technique using Smart PLS 4 software. Based on the conclusion that both internal and external factors affecting customers might influence their purchasing behavior on Pesantren products. Internal factors of consumers include religio

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Voland, Eckart. "We Recognize Ourselves as Being Similar to Others: Implications of the “Social Brain Hypothesis” for the Biological Evolution of the Intuition of Freedom." Evolutionary Psychology 5, no. 3 (2007): 147470490700500. http://dx.doi.org/10.1177/147470490700500301.

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Consistent with and in extension of the “social brain hypothesis,” I discuss the idea that the intuition of free will emerged during the course of primate social evolution. If, as the “social brain hypothesis” alleges, the main selective pressure among primates is on generating social knowledge about one's cooperators and competitors, then it is the knowledge about others and not the knowledge about oneself that is the scarce cognitive resource. It is beneficial to make the others predictable and to form hypotheses about their probable behavioral tendencies. This is done by behavior reading an

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Tripathi, Vibhuti, Pooja Rastogi, and Suresh Kumar. "Direct and Moderating Influence of Perceived Fit, Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India." Global Business Review 19, no. 6 (2018): 1681–92. http://dx.doi.org/10.1177/0972150918794978.

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The shifting market dynamics and harsh rivalry of the worldwide economy have augmented the role of brands to an incomparable level. Brand extension has emerged as a popular strategy in the marketing area. While it brings brands closer to success, it is also imperative and important to understand how consumers evaluate and presume similar or dissimilar extensions and what is the substantial influence of risk and subsistence of parent brand on extension success? Identifying and analysing such relationships could be helpful and important for personal care brands in India to gain an edge over comp

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