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Journal articles on the topic 'Complex promotion'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Speller, V., A. Learmonth, and D. Harrison. "Evaluating health promotion is complex." BMJ 316, no. 7142 (1998): 1463. http://dx.doi.org/10.1136/bmj.316.7142.1463.

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Somerville, Ian, and Lee Edwards. "Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures." Media and Communication 9, no. 3 (2021): 97–100. http://dx.doi.org/10.17645/mac.v9i3.4539.

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This thematic issue invited submissions that address the challenges of researching the complex, hybrid, and liminal nature of promotional cultures and the published articles include studies which reflect on the structures, technologies, agents, representations, effects, and ethics of promotion. They are united by a central question: What strategies do we use to explore and attempt to understand the assemblages of technologies, texts, networks, and actors in contemporary promotion? We hope the collection of perspectives gathered here help to address the challenges of researching the digital, ex

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Huang, Xu, Qingbo Hu, Wenbin Zhou, Peng Yang, Fangru Liu, and Wen Zhou. "Transmission Mechanism of Influencing Factors in the Promotion and Application of Whole-Process Engineering Consulting." Buildings 14, no. 6 (2024): 1570. http://dx.doi.org/10.3390/buildings14061570.

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As a project construction organization model, whole-process engineering consulting (WPEC) is currently being promoted in China’s engineering consulting industry. However, various factors create numerous obstacles that hinder this model’s effective promotion and application. One essential task is to deeply analyze the transmission mechanism of the influencing factors in the promotion and application of WPEC, and explore effective pathways for promoting and applying this model. This paper systematically organizes and summarizes 10 primary influencing factors and 38 secondary influencing factors

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Takeuchi, Mamiko. "Effects of Work-life Balance Policies on Corporate Performance and the Promotion of Female Employee." International Journal of Business and Management 13, no. 10 (2018): 9. http://dx.doi.org/10.5539/ijbm.v13n10p9.

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Based on a survey conducted among Japanese pharmaceutical companies, this study analyzes the processes and influence of work-life balance policies on the promotion of women employees and corporate performance as a result of women&rsquo;s activities. Structural equation modeling is used to clarify the complex causality between the promotion of women employees and personnel policies. The results of our analysis indicate that even if the complex relationships among the variables are considered, productive improvements from work-life balance policies are not observed. Although work-life balanc

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Artemenkov, A. A. "HE COMPLEX PROGRAM OF HEALTH IMPROVEMENT IN STUDENTS WITH DEADAPTATION DISORDERS." Medical Journal of the Russian Federation 23, no. 3 (2017): 142–47. http://dx.doi.org/10.18821/0869-2106-2017-23-3-142-147.

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The complex program of health promotion for university students with disorders of adaptation processes was developed. The program includes application of dynamic, isometric and breathing exercises at working table during micro-pauses for amelioration of cerebral blood circulation. Increasing of resistance of organism to shortage of oxygen and normalization of vegetative functions. The application of massage of biologically active points applied during scheduled breaks is addressed to optimizing functional conditions of students. The implementation of complex of common developing exercises, app

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KOVTUNENKO, Kseniia, Nataliia FOMINA, and Anastasiia TVERDOKHLIBOVA. "Product promotion as the fourth element of the marketing complex." Economics. Finances. Law 9/2, no. - (2022): 21–24. http://dx.doi.org/10.37634/efp.2022.9(2).4.

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The paper is devoted to the study of the most widespread issues and difficulties of product promotion implementation nowadays, considering current complicated conditions of uncertainty. The paper covers the main definitions of product promotion as the fourth element of the marketing complex, which necessitates the study and generalization of the experience of Ukraine and other countries. The study examines product promotion as an important way to drive sales and increase revenue to cover initial research and development costs, manufacturing costs, and product testing. However, a poorly planned

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Helfer, Tannys, David Faeh, Eefje Luijckx, Sibylle Frey, Annemarie Berg, and Karin Anne Peter. "The Connection between Health Promotion, Prevention, and Psychosocial Health: An Innovative Action Model." Open Public Health Journal 13, no. 1 (2020): 850–55. http://dx.doi.org/10.2174/1874944502013010850.

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The promotion of psychosocial health among individuals, groups, and society is becoming an increasingly important task and research topic in the field of public health. Psychosocial health is a complex interaction between the psyche of an individual and the social environment in which that individual lives. Promoting psychosocial health is often challenging and complex for health care professionals. Therefore, an important question of public health significance is: how can we address and improve the psychosocial health of individuals, groups, as well as society in general? An interdisciplinary

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Nagaeva, Elena A., and Anna I. Galushkina. "EVALUATION OF THE EFFECTIVENESS OF DIGITAL MARKETING BY AN ORGANIZATION." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2/6, no. 143 (2024): 152–59. http://dx.doi.org/10.36871/ek.up.p.r.2024.02.06.020.

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Promoting a company in the digital environment is significantly different from promoting it in the offline environment. With the rapid growth of Internet users, new requirements arise for companies to form their own promotion complex. The digital environment is increasingly being introduced into the lives of modern consumers, and this contributes to the emergence of new tools in each element of the promotion mix. The article discusses the features of marketing development in the digital era.

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Shvetsov, S. A., T. N. Yegorushkina, and M. P. Kalinichenko. "Promotion of Highly-Technological Products of Civil and Double Purpose of the Defense and Industrial Complex of Russia: Challenges, Efficiency and Prospects." Vestnik of the Plekhanov Russian University of Economics, no. 1 (February 14, 2022): 159–71. http://dx.doi.org/10.21686/2413-2829-2022-1-159-171.

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The article describes characteristics, problems and experience of promoting highly-technological products of civil and double purpose at entities (including enterprises) of the defense and industrial complex of Russia and provides recommendations aimed at increasing efficiency of this trend. The authors identify specific features of promoting highly-technological products of civil and double purpose, analyze key tools of marketing communications used in promotion with due regard to specificities of the target market and products. Promotion strategy for civil products of ‘Tulmashzavod’ was work

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Meisya, Aya, Lailatul Hasanah, and Rezka Devi Ramadhani. "Strategi Promosi Untuk Meningkatkan Minat Baca di Perpustakaan SMAIT Al-Ittihad Pekanbaru." Jurnal Ilmu Sosial, Humaniora dan Seni 1, no. 2 (2023): 90–93. https://doi.org/10.62379/jishs.v1i2.591.

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This research was conducted to find out the promotional strategies carried out by researchers at SMAIT AL-ITTIHAD Pekanbaru for students through promotions carried out by the SMAIT AL-ITTIHAD Pekanbaru library. In this study, using a descriptive method with a form of qualitative research. Qualitative research methods that focus on observing events, phenomena, which are studied in complex, unrecognizable social characters. Data collection techniques using observation, documentation and interviews. From the results of this study it appears that the promotion strategy can increase students' readi

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LUTSIAK, Vitalii, Kateryna MAZUR, and Tetiana MOSTENSKA. "BUSINESS-PLANNING OF ENTERPRISE PRODUCT PROMOTION COMPLEX IN INTERNET." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 6 (46) (August 13, 2019): 56–64. http://dx.doi.org/10.37128/2411-4413-2019-6-6.

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Given paper is devoted to the substantiation of the structure and development of a business-plan for promoting the company on the Internet, using modern digital marketing tools for obtaining commercial and social benefits. The results are based on the methodology of strategic management, marketing and competitiveness theory. The structural characteristic of the business plan was obtained by summarizing the experience of consulting firms. The business plan reveals the essence of products (services) production process, contains the characteristics of a market audience, a description of the stage

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Liverpool-Tasie, Lenis Saweda O., and Hiroyuki Takeshima. "Input promotion within a complex subsector: fertilizer in Nigeria." Agricultural Economics 44, no. 6 (2013): 581–94. http://dx.doi.org/10.1111/agec.12075.

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Del Fabbro, Letitia, Fiona Rowe Minniss, Carolyn Ehrlich, and Elizabeth Kendall. "Political Challenges in Complex Place-Based Health Promotion Partnerships." International Quarterly of Community Health Education 37, no. 1 (2016): 51–60. http://dx.doi.org/10.1177/0272684x16685259.

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Jolley, Gwyneth. "Evaluating complex community-based health promotion: Addressing the challenges." Evaluation and Program Planning 45 (August 2014): 71–81. http://dx.doi.org/10.1016/j.evalprogplan.2014.03.006.

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Belomestnova, Margarita Evgen’evna, and Valentin Ivanovich Sharikov. "Innovative approaches to the promotion of hotel services." Gostinichnoe delo (Hotel Business), no. 2 (February 14, 2022): 90–104. http://dx.doi.org/10.33920/igt-2-2202-01.

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Modern approaches to the promotion of hotel services are considered. The article describes the complex of marketing communications using digital technologies and digital tools for promoting hotel services. The features of the use of digital marketing tools for hotel enterprises are analyzed. A number of trends in the development of the tourism and hospitality market in the post-pandemic period are investigated and their influence on the choice of channels for promoting hotel services, on the formation of new methods and means of promotion in the hotel business is shown.

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Grabowski, Dan, Jens Aagaard-Hansen, Morten Hulvej Rod, and Bjarne Bruun Jensen. "Complexity Theory in Health Promotion Research: Four Essential Principles Based on Niklas Luhmann’s Systems Theory." Societies 13, no. 12 (2023): 253. http://dx.doi.org/10.3390/soc13120253.

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Complexity-oriented approaches built on complexity theories are not widely used in health promotion research. The field of health promotion faces significant difficulties in explaining and addressing unforeseen impacts and side effects due to the widespread tendency to implement health promotion initiatives that are considered best practices. It is important to theoretically embrace the fact that we operate in a complex world and that we, therefore, need to redefine our approaches by acknowledging the complexities involved in promoting health. In this theoretical paper, we propose a set of fou

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Meira Lavaredas, Alexandra, Dora Gomes, and Francisco Dias. "The Role of Film Festivals in Promoting Cultural Identity of Tourism Destinations." International Conference on Tourism Research 8, no. 1 (2025): 142–51. https://doi.org/10.34190/ictr.8.1.3491.

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Film festivals have become increasingly important in the tourism industry, providing a unique opportunity to highlight the diverse cultural heritage of the regions where they are hosted. This study aims to explore the role of film festivals in promoting and shaping the cultural identity of tourism destinations, focusing on how they contribute to the crafting and dissemination of a destination's cultural identity. This research employs a qualitative approach, using content analysis of videos from the 17th edition of the ART&TUR Festival (2024) to evaluate how dimensions of cultural identity

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18

Rozova, Natalia, and Arina Nesmelova. "PR-Promotion of a Recreational Organization." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2021, no. 2 (2021): 256–65. http://dx.doi.org/10.21603/2500-3372-2021-6-2-256-265.

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The article introduces some PR-promotion opportunities for the greenhouse complex of the Tauride Garden (St. Petersburg), which provides a unique historical platform for recreational activities and leisure time. The research featured PR-promotion techniques that can be employed by organizations of leisure and recreation, especially when targeting foreign audience. The author defined key characteristics inherent to leisure organizations and the features of their PR-promotion. The paper contains a SWOT analysis, a review of media statistics, a search profile, and an analysis of the best foreign

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19

Faizulin, M. I. "Promotion and Human Resources of Innovations in Defense Industrial Complex." Bulletin of Kalashnikov ISTU 20, no. 3 (2017): 96. http://dx.doi.org/10.22213/2413-1172-2017-3-96-97.

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Данная статья посвящена основным проблемам создания и продвижения инноваций на предприятиях оборонно-промышленного комплекса в Российской Федерации. В статье рассмотрены такие понятия, как «коммерциализация инноваций» и «инновационная деятельность» в отношении предприятий военно-промышленного комплекса. Также описываются стадии инновационного процесса на предприятиях ВПК с дальнейшей их разбивкой на этапы, формы коммерциализации инноваций и виды инновационных продуктов. Актуальность работы заключается в том, что на современном этапе развития создание и коммерциализация инноваций является одним

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20

Swerissen, Hal. "Guest Editorial: Health Promotion Evaluation." Australian Journal of Primary Health 5, no. 4 (1999): 6. http://dx.doi.org/10.1071/py99045.

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Health promotion has changed significantly over the past twenty years. From its origins based on relatively simple models of individual behaviour change it has evolved to incorporate complex models involving multi causal influences. Interventions have developed from single method, single risk factor to integrated, multi factorial approaches. Similarly, from initial exploratory intervention trials, longer term government sponsored health promotion programs have evolved. Significant dedicated agencies and programs with continuing responsibilities for health promotion are now common.

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Albert, Francis A., Melissa J. Crowe, Aduli E. O. Malau-Aduli, and Bunmi S. Malau-Aduli. "Physical Activity Promotion: A Systematic Review of The Perceptions of Healthcare Professionals." International Journal of Environmental Research and Public Health 17, no. 12 (2020): 4358. http://dx.doi.org/10.3390/ijerph17124358.

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Physical activity (PA) is a cost-effective and non-pharmacological foundation for the prevention and management of chronic and complex diseases. Healthcare professionals could be viable conduits for PA promotion. However, the evidence regarding the effectiveness and benefits of the current forms of PA promotion are inconclusive. Healthcare professionals’ perceptions on key determinants impact on the optimum promotion of PA were explored in this review. Thirty-four (34) studies were identified after systematically searching seven databases for peer-reviewed articles published within the last de

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Ulfy, Aufal Wifa Neza, and Putri Aisyiyah Rakhma Devi. "Penentuan Kenaikan Jabatan Menggunakan Pembobotan Metode AHP dan Didukung Metode Complex Proportional Assessment." Jurnal Sistem Komputer dan Informatika (JSON) 3, no. 3 (2022): 232. http://dx.doi.org/10.30865/json.v3i3.3867.

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The internal state of the industry related to the human energy sources owned by the industry requires something that requires a management system that can support the selection of competent human energy sources in their field. The increase in problems is very meaningful for every industry because it involves the continuation of the growth of the industry. On the issue of promotion, managers must pay attention to many things about applicable problems, not subjective. Problems that often occur in the process of promotion of employees include the subjectivity of decision making, the presence of m

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Yulianti, Susilo, Prasojo Eko, and Miftahul Jannah Lina. "Fragmented Institutions in Promoting Investment in Indonesia: Does Interactive Governance Make a Difference?" Economics and Business Quarterly Reviews 6, no. 2 (2023): 109–20. https://doi.org/10.31014/aior.1992.06.02.512.

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In many countries, investment promotion is fragmented across multiple government agencies. This can lead to duplication or overlapping, ineffective efforts, a lack of coordination, and confusing guidance for potential investors who are interested in foreign direct investment in the host country. Interactive governance is a process that brings together different stakeholders to address complex problems. It can be used to overcome the challenges posed by fragmented institutions in investment promotion. This paper examines the use of interactive governance in promoting Foreign Direct Investment i

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Qosimjon Qizi, Olimova Nilufar. "Promotion Technology Of Primary School Students Through Folk Oral Creativity." American Journal of Social Science and Education Innovations 02, no. 11 (2020): 448–52. http://dx.doi.org/10.37547/tajssei/volume02issue11-75.

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Speech is the process of speaking and its outcome. In fact, speech is one of the highest, most complex, spiritual tasks of man. A specific function of a person that emerges in the process of social work as a means of communication between people. Man perceives objects and events in the external world with the help of his senses and through speech.

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Situmorang, Sutrisno, and Jontinus Manullang. "Decision Support System Of AMIK Medicom Promotion Strategy Determination Using AHP Method." Jurnal ICT : Information and Communication Technologies 13, no. 1 (2022): 20–37. http://dx.doi.org/10.35335/jict.v13i1.34.

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Every year, both public and private universities carry out campus promotion activities to introduce and find prospective new students. In carrying out this promotion, appropriate promotional media are needed such as: brochures, banners, football/volleyball, educational exhibitions, electronic media, through radio and social media, such as Facebook and Instagram. The main priority of the promotion is getting students according to the capacity that has been provided and getting students according to the promotion target. Therefore we need the right promotional media. In decision making, the rese

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Raden, David, Weiqun Song та Reid Gilmore. "Role of the Cytoplasmic Segments of Sec61α in the Ribosome-Binding and Translocation-Promoting Activities of the Sec61 Complex". Journal of Cell Biology 150, № 1 (2000): 53–64. http://dx.doi.org/10.1083/jcb.150.1.53.

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The Sec61 complex performs a dual function in protein translocation across the RER, serving as both the high affinity ribosome receptor and the translocation channel. To define regions of the Sec61 complex that are involved in ribosome binding and translocation promotion, ribosome-stripped microsomes were subjected to limited digestions using proteases with different cleavage specificities. Protein immunoblot analysis using antibodies specific for the NH2 and COOH terminus of Sec61α was used to map the location of proteolysis cleavage sites. We observed a striking correlation between the loss

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Effendi, Mochamad Salva Putra, Leonard Adrie Manafe, and Dodit Cahyo Nugroho. "An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue." Priviet Social Sciences Journal 5, no. 4 (2025): 52–63. https://doi.org/10.55942/pssj.v5i4.438.

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This study examines the role of digital advertising and price in the sales volume of Ultra Glue products in Java, Indonesia. A quantitative approach was applied and data were collected from 50 respondents through a survey. This study evaluates the impact of promotion, price, and sales using multiple regression analysis. The results show that promotion, especially through digital marketing, has a significant impact on sales, which is in line with the literature that recognizes promotional activities as vital in stimulating consumer demand and purchase intention. On the other hand, the impact of

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An, Ruopeng, and Chen Chen. "Healthy Diet Promotion through Evidence-Informed Policies." Nutrients 15, no. 11 (2023): 2514. http://dx.doi.org/10.3390/nu15112514.

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The Special Issue entitled “The Impact of Policy and Food Environment on Food Purchase and Dietary Behavior” comprises 13 articles that collectively provide valuable insights into the complex interplay between policy, food environment, and individual food purchase and consumption [...]

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Perino, Andrea, Henrique M. Pereira, Laetitia M. Navarro, et al. "Rewilding complex ecosystems." Science 364, no. 6438 (2019): eaav5570. http://dx.doi.org/10.1126/science.aav5570.

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The practice of rewilding has been both promoted and criticized in recent years. Benefits include flexibility to react to environmental change and the promotion of opportunities for society to reconnect with nature. Criticisms include the lack of a clear conceptualization of rewilding, insufficient knowledge about possible outcomes, and the perception that rewilding excludes people from landscapes. Here, we present a framework for rewilding that addresses these concerns. We suggest that rewilding efforts should target trophic complexity, natural disturbances, and dispersal as interacting proce

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Naidoo, Rennie. "Building a Critical Mass of Users for Digital Healthcare Promotion Programs." Journal of Cases on Information Technology 22, no. 4 (2020): 44–59. http://dx.doi.org/10.4018/jcit.2020100103.

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Despite recent technological advancements, the slow adoption pattern of digital healthcare promotion programs continues to be a major problem plaguing many healthcare organizations today. The historical teaching case study is indispensable in improving our understanding of the complex and multifaceted nature of contemporary digital healthcare promotion programs. This historical teaching case presents information about e-health, the e-commerce unit of a large multinational healthcare insurance company. The teaching case shows how despite e-health's ability to persuade a large registered base of

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Gomez-Flores, R., R. T. Mehta, R. Tamez-Guerra, and R. G. Kansal. "Growth Promotion of Mycobacterium avium-M. intracellulare Complex by Enterobacterial Acetate." American Journal of Tropical Medicine and Hygiene 55, no. 6 (1996): 610–16. http://dx.doi.org/10.4269/ajtmh.1996.55.610.

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Durło, Grzegorz B., Stanisław Małek, and Jarosław Socha. "Extreme precipitation events in the Forest Promotion Complex of Silesian Beskid." Folia Forestalia Polonica 57, no. 1 (2015): 18–27. http://dx.doi.org/10.1515/ffp-2015-0003.

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Abstract An increase in frequency of weather phenomena in the Western Beskids that are disadvantageous for natural environment caused an upset of ecologic balance, especially within the scope of water management and retention. Concerns referring to forest groups maintaining their stability are fully justified, regarding that in many areas of the Beskids, there is an intensive reconstruction of stands of trees in the lower subalpine region. In turn, young generations of trees are continuously stresses, which arise from periodic shortages of precipitation within the course of the whole vegetatio

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Soltan, Mohamed, Mohamed Elsamadony, and Ahmed Tawfik. "Biological hydrogen promotion via integrated fermentation of complex agro-industrial wastes." Applied Energy 185 (January 2017): 929–38. http://dx.doi.org/10.1016/j.apenergy.2016.10.002.

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HuangPresent address: Department of, Feihe, Matthew Lam, Eric J. MahanPresent address: Department of, Arnold L. RheingoldPresent address: Departmen, and Harry W. Gibson. "Promotion of host folding during the formation of a taco complex." Chemical Communications, no. 26 (2005): 3268. http://dx.doi.org/10.1039/b503092g.

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Zhan, Yulu, Yangbin Shen, Ying Du, Baohua Yue, and Xiaochun Zhou. "Promotion of iridium complex catalysts for HCOOH dehydrogenation by trace oxygen." Kinetics and Catalysis 58, no. 5 (2017): 499–505. http://dx.doi.org/10.1134/s002315841705024x.

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Durło, Grzegorz B., Stanisław Małek, and Jarosław Socha. "Extreme precipitation events in the Forest Promotion Complex of Silesian Beskid." Folia Forestalia Polonica, Series A - Forestry 57(1) (September 9, 2015): 18–27. https://doi.org/10.1515/ffp-2015-0003.

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An increase in frequency of weather phenomena in the Western Beskids that are disadvantageous for natural environment caused an upset of ecologic balance, especially within the scope of water management and retention. Concerns referring to forest groups maintaining their stability are fully justified, regarding that in many areas of the Beskids, there is an intensive reconstruction of stands of trees in the lower subalpine region. In turn, young generations of trees are continuously stresses, which arise from periodic shortages of precipitation within the course of the whole vegetation process

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Ananda, Adhe Ismail. "ENFORCEMENT OF NOTARY CODE OF ETHICS AGAINST PROMOTION VIOLATIONS THROUGH INTERNET MEDIA IN INDONESIA." Constitutional Law Society 3, no. 2 (2024): 116–25. http://dx.doi.org/10.36448/cls.v3i2.77.

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This study discusses the enforcement of the notary code of ethics against promotional violations through internet media in Indonesia. As a public official, Notary have a great responsibility in maintaining integrity and professionalism in carrying out their duties. However, in the current digital era, promotion through internet media is a complex issue due to the prohibition in the notary Code of ethics related to self-promotion. This study uses juridical-normative approach and descriptive-analytical approach to analyze the legal regulations and notary practices related to promotion in the int

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Fauzi, Muchamad Rizky, Sudarmiatin Sudarmiatin, and Wening Patmi Rahayu. "Determinants of SMEs' Adoption of Sharia Bank Products." Jurnal Bisnis Mahasiswa 4, no. 4 (2024): 561–68. https://doi.org/10.60036/jbm.v4i4.art9.

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This study investigates the influence of promotion on Islamic Bank product adoption among SMEs in the Kediri Residency region, employing a quantitative approach with data collected through questionnaires distributed to registered SME actors. The research reveals that while promotion does not directly positively impact product adoption decisions, it indirectly enhances Islamic Banks' image and customer trust, thereby increasing the likelihood of product adoption. By demonstrating the complex relationship between promotional strategies and SME decision-making, the study highlights the importance

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Woodall, James. "Pocket Guide to Health Promotion." Californian Journal of Health Promotion 12, no. 2 (2014): 112–13. http://dx.doi.org/10.32398/cjhp.v12i2.2156.

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The Pocket Guide to Health Promotion by Glenn Laverack is a book that has been written for the practitioner and undergraduate student market. The combination of communicating complex concepts in easy-to-understand ways and the use of international case studies to contextualise theory makes this a very attractive text. The book is expertly written by one of the leading commentators in the field and, reflecting the author’s expertise, the book is particularly strong on international issues; community-based health promotion; policy and health activism; and empowerment. While The Pocket Guide to H

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Regnault, Armelle, Danielle Lankar, Valérie Lacabanne та ін. "Fcγ Receptor–mediated Induction of Dendritic Cell Maturation and Major Histocompatibility Complex Class I–restricted Antigen Presentation after Immune Complex Internalization". Journal of Experimental Medicine 189, № 2 (1999): 371–80. http://dx.doi.org/10.1084/jem.189.2.371.

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Dendritic cells (DCs) express several receptors for the Fc portion of immunoglobulin (Ig)G (FcγR), which mediate internalization of antigen–IgG complexes (immune complexes, ICs) and promote efficient major histocompatibility complex (MHC) class II–restricted antigen presentation. We now show that FcγRs have two additional specific attributes in murine DCs: the induction of DC maturation and the promotion of efficient MHC class I–restricted presentation of peptides from exogenous, IgG-complexed antigens. Both FcγR functions require the FcγR-associated γ chain. FcγR-mediated MHC class I–restrict

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Woodall, James. "A-Z of Health Promotion." Californian Journal of Health Promotion 11, no. 3 (2013): 93–94. http://dx.doi.org/10.32398/cjhp.v11i3.1546.

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With its accessibility, format and comprehensive coverage of key concepts, the A-Z of Health Promotion by Glenn Laverack makes a unique contribution to the market. Outlining 72 key concepts and 140 other terms, the book is highly recommended for those new to, or already practicing, health promotion as well as students at undergraduate and postgraduate levels. Moreover, the international ‘flavour’ of case studies and examples means that it has relevance for a global audience. The book’s format allows for easy navigation and for readers to move from concept-to-concept in an order that best suits

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Siera, Siera Syailendra, Ahmad Sopyan, Rezky Alfindo, and Melita Rizky. "THE ROLE OF INFLUENCERS TO INCREASE SALES OF GOODS AND SERVICE." Jurnal Manajemen Bisnis dan Terapan 2, no. 1 (2024): 221–35. http://dx.doi.org/10.20961/meister.v2i1.1039.

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With increasing levels of digital media consumption, organizational spending on online promotion continues to grow steadily and dynamically. However, in line with this growth in spending, it is clear that the effectiveness of promotional activities in the digital world has decreased. Today, organizations are looking for alternatives to influence consumers in an increasingly complex market. One of the key trends emerging is the adoption of the influencer marketing concept. The purpose of this article is to analyze the role, position and significance of digital influencers in the overall functio

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Prodius, Oksana, and Valeriia Donetskova. "Digital marketing tools in comprehensive promotion." Economic journal Odessa polytechnic university 1, no. 19 (2022): 56–63. http://dx.doi.org/10.15276/ej.01.2022.7.

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This article discusses in detail the most important aspects of digital marketing, its essence and specific features. Theoretical analysis is devoted to the problems of using digital marketing tools in complex promotion as a strategy for increasing the efficiency and competitiveness of a business. It is noted that in the literature there is no single approach to a clear definition of this concept, therefore, approaches to understanding related concepts are considered. The features of the introduction of individual modern digital marketing tools have been studied. In addition, the article analyz

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Oksana, I. Prodius, and A. Donetskova Valeriia. "Digital marketing tools in comprehensive promotion." Economic journal Odessa polytechnic university 1, no. 19 (2022): 56–63. https://doi.org/10.5281/zenodo.7217509.

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This article discusses in detail the most important aspects of digital marketing, its essence and specific features. Theoretical analysis is devoted to the problems of using digital marketing tools in complex promotion as a strategy for increasing the efficiency and competitiveness of a business. It is noted that in the literature there is no single approach to a clear definition of this concept, therefore, approaches to understanding related concepts are considered. The features of the introduction of individual modern digital marketing tools have been studied. In addition, the article analyz

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Kartika Ramandhani and M. Taufiq Abadi. "Membangun Loyalitas Pelanggan Melalui Promosi yang Efektif Studi Kasus Usaha Kebab di Wonokerto." Jurnal Mahasiswa Kreatif 1, no. 4 (2023): 39–50. https://doi.org/10.59581/jmk-widyakarya.v1i4.646.

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This study aims to analyze how effective promotion can help build customer loyalty in kebab businesses in Wonokerto, and to find out whether the business is feasible or not to run. Qualitative case studies were conducted by conducting in-depth interviews with kebab business owners and several loyal customers, as well as observing promotional activities carried out. This study uses qualitative research methods to collect data and analyze complex phenomena in a specific language and cultural context. In-depth interviews were used to collect data from purposively selected informants, namely kebab

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Kopystynska, Iryna. "Advertising-information Policy of Publishing Houses in the First Decades of Ukrainian Independence." Ukrainian Information Space, no. 1 (August 22, 2018): 257–65. https://doi.org/10.31866/2616-7948.1.2018.141227.

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The article deals with the formation of advertising-information system of book promotion at the end of the XXth – the beginning of the XXIst centuries, in Ukrainian publishing houses, principal components of communication-advertising and promotion. The author also analyzed the specific features of book as goods, book market at the present-day stage, promotion methods. Information policy of publishing house is one of the important components of book marketing – complex activity aimed at explicating and meeting the requirements of potential readers. Theoretical and practica

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Lameirão, Tiago, Miguel Melo, and Filipe Pinto. "Augmented Reality for Event Promotion." Computers 13, no. 12 (2024): 342. https://doi.org/10.3390/computers13120342.

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This article presents the development of an augmented reality (AR) application aimed at promoting events in urban environments. The main goal of the project was to create an immersive experience that enhances user interaction with their surroundings, leveraging AR technology. The application was built using Django Rest Framework (DRF) for backend services and Unity for the AR functionalities and frontend. Key features include user registration and authentication, event viewing, interaction with virtual characters, and feedback on attended events, providing an engaging platform to promote urban

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Barisan, Luigino, Vasco Boatto, Luca Rossetto, and Luigi Salmaso. "The knowledge of Italian wines on export markets." British Food Journal 117, no. 1 (2015): 117–38. http://dx.doi.org/10.1108/bfj-07-2013-0192.

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Purpose – The European Union (EU) has strongly rearranged the management of EU wine policy by introducing actions for promoting wine in third countries. The purpose of this paper is to evaluate factors affecting the knowledge of Italian wines in foreign consumers, i.e., to what extend wine promotion actions can improve the consumer’s awareness or the reputation of Italian wines. As a consequence, these activities may increase the wine consumption as well as wine exports in emerging markets. Design/methodology/approach – Data have been collected through survey questionnaires where information a

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Juhana, Dudung. "Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian." Jurnal Ekonomi, Bisnis & Entrepreneurship 12, no. 1 (2018): 77–88. https://doi.org/10.55208/x1znw494.

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In recent times, the level of business competition is hugely dynamic and complex. Moreover, the competition is full of uncertainties. It causes the companies to create the competitiveness that can be achieved in creative and innovative ways. One way to support the company profits is the consumer decisions which is caused by the satisfactory product quality and the interactive promotional efforts. This study attempts to determine the effect of product quality and promotion on purchase decisions of distro’s products in Bandung. The distro customers are the samples to prove the hypothesis. The re

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Rosas, Scott, and Erin Knight. "Evaluating a complex health promotion intervention: case application of three systems methods." Critical Public Health 29, no. 3 (2018): 337–52. http://dx.doi.org/10.1080/09581596.2018.1455966.

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