Books on the topic 'Comportement des consommateurs – Études de cas'

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1

Crawford, Frederick A. The myth of excellence: Why great companies never try to be the best at everything. Crown Business, 2001.

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2

Hawkins, Del I. Consumer behavior: Building marketing strategy. 8th ed. Irwin/McGraw Hill, 2001.

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3

Jukka, Gronow, and Warde Alan, eds. Ordinary consumption. Routledge, 2001.

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4

L, Mothersbaugh David, ed. Consumer behavior: Building marketing strategy. McGraw-Hill Irwin, 2009.

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5

J, Best Roger, and Coney Kenneth A, eds. Consumer behavior: Implications for marketing strategy. 3rd ed. Business Publications, 1986.

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6

Hawkins, Del I. Consumer behavior: Implications for marketing strategy. 5th ed. Irwin, 1991.

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7

Hawkins, Del I. Consumer behavior: Building marketing strategy. 8th ed. Irwin/McGraw Hill, 2001.

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8

Hawkins, Del I. Consumer behavior: Building marketing strategy. 7th ed. McGraw-Hill, 1998.

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9

Hawkins, Del I. Consumer behavior: Implications for marketing strategy. 6th ed. Irwin, 1995.

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10

Hawkins, Del I. Consumer behavior: Implications for marketing strategy. 4th ed. BPI/Irwin, 1989.

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11

Hawkins, Del I. Consumer behavior: Building marketing strategy. 9th ed. McGraw-Hill Irwin, 2004.

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12

Hawkins, Del I. Consumer behavior: Building market strategy. 7th ed. McGraw-Hill, 1998.

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13

E, Moriarty Sandra, ed. The science and art of branding. M.E. Sharpe, 2009.

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14

Pétrof, John V. Comportement du consommateur et marketing: Guide. Presses de l'Université Laval, 1988.

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15

Filser, Marc. Le comportement du consommateur. Dalloz, 1994.

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16

Palazzolo, Jérôme. Cas cliniques en thérapies comportementales et cognitives. Masson, 2004.

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17

Palazzolo, Jérôme. Cas cliniques en thérapies comportementales et cognitives. 2nd ed. Masson, 2007.

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18

Bernoux, Philippe. La sociologie des organisations: Initiation théorique suivie de douze cas pratiques. 3rd ed. Seuil, 1985.

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19

Lawrence, Paul R. Adapter les structures de l'entreprise: Intégration ou différenciation. Éditions d'Organisation, 1989.

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20

Casoni, Dianne. Psychocriminologie: Apports psychanalytiques et applications cliniques. Presses de l'Université de Montréal, 2002.

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21

Wagner, John A. Management of organizational behavior. Prentice Hall, 1992.

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22

R, Jones Gareth, ed. Organizational theory, design, and change. Pearson Prentice Hall, 2006.

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23

Boussard, Valérie. L' aveuglement organisationnel, ou, Comment lutter contre les malentendus. CNRS éditions, 2004.

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24

A, Manrai Lalita, and Manrai Ajay K, eds. Global perspectives in cross-cultural and cross-national consumer research. International Business Press, 1996.

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25

1955-, Brown Stephen, and Sherry John F, eds. Time, space, and the market: Retroscapes rising. M.E. Sharpe, 2003.

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26

Nardone, Giorgio. Manger beaucoup, à la folie, pas du tout: La thérapie stratégique face aux troubles alimentaires. Éditions du Seuil, 2004.

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27

Loudon, David L. Consumer behavior: Concepts and applications. 4th ed. McGraw-Hill, 1993.

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28

Loudon, David L. Consumer behavior: Concepts and applications. 3rd ed. McGraw-Hill, 1988.

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29

Loudon, David L. Consumer behavior: Concepts and applications. 4th ed. McGraw-Hill, 1993.

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30

Chalifour, Jacques. Exercices et réflexions sur la relation d'aide. Morin, 1993.

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31

Jacques, Chalifour, ed. Exercices et réflexions sur la relation d'aide. Gaetan Morin Éditeur ltée, 1993.

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32

Patrick, Alvin, and Chambry Jean, eds. Anorexies et boulimies à l'adolescence. 3rd ed. Doin, 2007.

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33

Graham, Judy F. Critical Thinking In Consumer Behavior: Cases and Experiential Exercises. Prentice Hall, 2003.

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34

Mathews, Ryan, and Fred Crawford. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. Crown Business, 2001.

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35

Hawkins, Delbert I., Kenneth A. Coney, and Roger J. Best. Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk). McGraw-Hill/Irwin, 2000.

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36

Hawkins, Delbert I., Kenneth A. Coney, and Roger J. Best. Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk). 8th ed. McGraw-Hill/Irwin, 2000.

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37

Gronow, Jukka. Ordinary Consumption (Studies in Consumption and Markets Series). Routledge, 2001.

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38

Consumer Behavior. 2nd ed. McGraw-Hill Education, 1991.

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39

Consumer Behavior: Implications for Marketing Strategy. 5th ed. Richard D Irwin, 1992.

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40

Consumer Behavior. 4th ed. McGraw-Hill Education, 1989.

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41

Consumer Behavior. 4th ed. McGraw-Hill Education, 1989.

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42

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. Copy Workshop, 2001.

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43

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. Copy Workshop, 1992.

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44

Coney, Kenneth A., and Del I. Hawkins. Consumer Behavior: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing). Mcgraw-Hill College, 2003.

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45

Hawkins, Del I. Consumer behavior: Implications for marketing strategy. 6th ed. Irwin, 1995.

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46

Coney, Kenneth A., and Del I. Hawkins. Consumer Behavior: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing). 9th ed. Mcgraw-Hill College, 2003.

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47

Coney, Kenneth A., and Del I. Hawkins. Consumer Behavior: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing). Irwin/McGraw-Hill, 2003.

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48

Hawkins, Del I., Susan Bardi Kleiser, and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. McGraw-Hill Education, 2023.

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49

Coney, Kenneth A., and Del I. Hawkins. Consumer Behavior: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing). 9th ed. Irwin/McGraw-Hill, 2003.

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50

Hawkins, Del I. Consumer Behavior: Building Market Strategy. McGraw-Hill Higher Education, 2012.

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