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Dissertations / Theses on the topic 'Concept "loyalty"'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Eriksson, Jesper. "Bundles and Communication : A Successful Concept." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59872.

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This research has been done on a mission from Atlas Copco Secoroc AB, DTH department. The focus and purpose of the study is to acknowledge the important factors you need to take advantage of when it comes to offering bundles. There is also a theoretical purpose, which is to investigate if communication together with bundles can create loyalty and, how this three factors affect each other. This is a somewhat overlooked research area within the bundles theory and is therefore of keen interest for this case. The research has been conducted through seven in-depth interviews with people related to

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2

Mkhize, Londiwe. "The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.

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The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The objective of this research was to determine the relationships between self concept and the experience, attachment and loyalty that consumers have towards brands. The research further sought to confirm the role that identity theory plays in brand consumption. Sixty-nine respondents were surveyed via an electronic tool to understand how they view the role that self concept plays in the experiences they encounter with clothing brands. Ex

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3

Rocereto, Joseph F. Suri Rajneesh. "Consumer self-concept and retail store loyalty : the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores /." Philadelphia, Pa. : Drexel University, 2007. http://hdl.handle.net/1860/2521.

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4

Jonsson, Jacob. "Kundkommunikation och helkundskonceptet som en modell för lojalitet : en fallstudie inom bank- och försäkringsbranschen." Thesis, Gotland University, Institutionen för humaniora och samhällsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-573.

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<p>Att ha en fungerande kommunikation mellan kund och bolag är viktigt för att en verksamhet ska kunna fungera. Genom kommunikation byggs även lojalitet där kunderna återkommer i framtiden och blir därigenom mer lönsamma för ett bolag. De förändringar inom IT som ägt rum i samhället har förändrat den kommunikation som finns mellan kund och bolag, inte minst inom banksektorn där kunder numera kan utföra nästintill alla ärenden online. Då den personliga relationen mellan personal och kund minskar är det svårt att upprätthålla nivån av lojala kunder. De flesta större aktörer inom bank- och försäk

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Venetis, Karin Ariadne. "Service quality and customer loyalty in professional business service relationships an empirical investigation into the customer-based service quality concept in the Dutch advertising industry /." [Maastricht : Maastricht : Universiteit Maastricht] ; University Library, Maastricht University [Host], 1997. http://arno.unimaas.nl/show.cgi?fid=5920.

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6

Le, Bon Caroline. "Le capital de mode : un nouveau concept pour comprendre et expliquer le comportement du consommateur de produits de mode." Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32026.

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La mode est partout et recouvre de nombreux secteurs, produits, et concerne de près ou de loin de nombreux individus. La fidélité aux produits de mode soulève différentes interrogations concernant ce qui incite le consommateur à les choisir, à rester fidèle à la mode et ceci malgré les changements incessants propres à celle-ci. Cependant nous n’avons pas relevé d’approche se rapportant à une explication de cette fidélité basée sur les valeurs apportées par la mode au niveau du produit et indépendamment des caractéristiques physiques et/ou des fonctionnalités de ce dernier. Au cours de cette re

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Guyet, Guillaume. "Le concept d’autonomie dans les obligations privées : Aspects techniques et philosophiques." Thesis, Bordeaux 4, 2012. http://www.theses.fr/2012BOR40026.

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On s’est habitué à adopter du concept d’autonomie une perception qui est celle d’un déclin, largement prophétisé dès le XIXème siècle chez les auteurs critiques du contrat. Tous les arguments ont contribué à cette interprétation et bien des choses semblent aller en ce sens. Ainsi, le concept laisse apparaître un bouleversement des distinctions classiques vérifiable du point de vue du langage définissant les sources ou autorités du droit (autonomie législative, judiciaire…). En réalité, la première autonomie de nature subjective n’a pas été contredite autant qu’on aurait pu le supposer. L’auton

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8

Germiyanoglu, Okan. "La lutte contre le terrorisme vue par les hauts fonctionnaires du quai d'orsay : pour une contribution française au concept d'operational code." Thesis, Lille 2, 2014. http://www.theses.fr/2014LIL20009/document.

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La lutte contre le terrorisme est une préoccupation contemporaine des diplomaties, alors que sa définition internationale demeure introuvable. Dans une approche organisationnelle, les hauts fonctionnaires du ministère français des Affaires étrangères partageraient une vision commune sur la violence terroriste et un « savoir-faire » qui leur permettraient de prendre des décisions efficaces pour la prévenir et la combattre. Or, dans une approche constructiviste, la lutte contre le terrorisme relève de relations intersubjectives comprenant l’activation de systèmes de croyances ou Operational Code

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9

Kjellin, Åsa, Anna Stridsberg, Johanna Bornholm, and Eugenia Kapsalis. "Thinking more like a client. : Designfaktorer som påverkar valet av tjänsteföretag." Thesis, Södertörn University College, School of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1272.

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<p>Companies in the western world can no longer compete by using traditional means such as product and price since the commerce of services continually grows. To avoid similarity and increase competitive advantages modern companies have to be more specified. The competition between companies has increased and customers are harder to reach. Customers of today can afford luxury but trend indicates that originality, identity, and status are more important than factual needs. Products created and consumed at the same time within the service market are often very homogenous (similar). The small dif

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10

Ouedraogo, Bawindsomde Patrick. "Le statut juridique du fonctionnaire international sous l'angle des fonctionnaires de l'Organisation des Nations Unies et des fonctionnaires des Comunautés européeenes : contribution à l'actualité de la notion de "fonctionnaire international"." Thesis, Brest, 2012. http://www.theses.fr/2012BRES0016/document.

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Conçu dans la période postérieure aux guerres révolutionnaires européennes, renforcé à la veille des relations internationales contemporaines, le fonctionnaire international, plus qu’un concept, témoigne de la dynamique qui est née et qui caractérise les relations interétatiques. Mieux appréhendé par leurs interactions dans de multiples arènes (économie, consultations, études, diplomatie, politique, actions de terrains), les fonctionnaires internationaux sont définis par un nouveau type d’organisations par le biais desquelles ils incarnent et réalisent leurs buts. Ils caractérisent ainsi tant

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11

Henriksson, Susanna, and Charlotte Fränneby. "De traditionella flygbolagens överlevnad på den skandinaviska marknaden : en studie om SAS Sverige." Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1432.

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<p>The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies’ management, employees and customers

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12

Speth, Alana. ""I Would Cut My Bones for Him": Concepts of Loyalty, Social Change, and Culture in the Scottish Highlands, from the Clans to the American Revolution." W&M ScholarWorks, 2011. https://scholarworks.wm.edu/etd/1539624392.

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13

Harutjunjan, Ani. "Analýza efektivity vybrané marketingové kampaně." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199988.

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The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The pra

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14

Silva, Júlio César Rodrigues da. "Uma análise do discurso dos bancos à luz do conceito de lealdade em marketing de relacionamento." reponame:Repositório Institucional do FGV, 2011. http://hdl.handle.net/10438/8825.

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Submitted by Marcia Bacha (marcia.bacha@fgv.br) on 2011-12-06T17:36:21Z No. of bitstreams: 1 Dissertação Aprovada.pdf: 772700 bytes, checksum: 92a66d73cb96e958a0a1e6ce8bca703c (MD5)<br>Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2011-12-06T17:36:42Z (GMT) No. of bitstreams: 1 Dissertação Aprovada.pdf: 772700 bytes, checksum: 92a66d73cb96e958a0a1e6ce8bca703c (MD5)<br>Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2011-12-06T17:36:51Z (GMT) No. of bitstreams: 1 Dissertação Aprovada.pdf: 772700 bytes, checksum: 92a66d73cb96e958a0a1e6ce8bc

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15

Ouedraogo, Bawindsomdé Patrick. "Le statut juridique du fonctionnaire international sous l'angle des fonctionnaires de l'Organisation des Nations Unies et des fonctionnaires des Comunautés européeenes : contribution à l'actualité de la notion de "fonctionnaire international"." Phd thesis, Université de Bretagne occidentale - Brest, 2012. http://tel.archives-ouvertes.fr/tel-00802099.

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Conçu dans la période postérieure aux guerres révolutionnaires européennes, renforcé à la veille des relations internationales contemporaines, le fonctionnaire international, plus qu'un concept, témoigne de la dynamique qui est née et qui caractérise les relations interétatiques. Mieux appréhendé par leurs interactions dans de multiples arènes (économie, consultations, études, diplomatie, politique, actions de terrains), les fonctionnaires internationaux sont définis par un nouveau type d'organisations par le biais desquelles ils incarnent et réalisent leurs buts. Ils caractérisent ainsi tant

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16

Charlebois, Isabelle. "Analyse comparative du concept de malhonnêteté en droit criminel et en droit des sociétés." Thèse, 2006. http://hdl.handle.net/1866/2448.

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Il se pose présentement un problème de compréhension du concept de malhonnêteté en matière de fraude. Pour fms de rappel, la fraude peut être commise par mensonge, par supercherie ou par tout autre moyen dolosif. Cette dernière notion, selon l'état actuel de la jurisprudence sera évaluée selon un critère objectif. C'est donc en fonction de la personne raisonnable que l'on se référera afin de déterminer du caractère malhonnête de la conduite. Or, la notion de malhonnêteté n'étant pas défmie, il en résulte incertitude et confusion surtout en matière de crimes économiques. Considérant que les adm

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17

"Solidarity forever? Political generations, union loyalty, and the team concept." Tulane University, 2001.

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Since the 1970s, much research in the sociology of work has focused on two central questions concerning the labor process. First, to what extent is alienation a central feature of work under late monopoly capitalism? Second, to what extent do management systems of control determine workers' self-understanding and action? This dissertation addresses these broad questions through the narrow focus of a single case study: the General Motors truck assembly plant in Shreveport, Louisiana. A multi-method case study research strategy is ideal for investigating struggles over the labor process because

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18

Chiang, Lan-hsiang, and 江蘭香. "Brand Loyalty Analysis Based on the Concept of Total Share of Customer." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/82397607357096425154.

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碩士<br>國立臺灣科技大學<br>資訊管理系<br>91<br>Brand loyalty can be defined based on either behavioral measures or attitudinal measures. Attitudinal measures of brand loyalty incorporate consumer preferences and dispositions toward brands to determine levels of loyalty. However, consumer preferences may change over time due to the changes in mood, taste, or anticipated product use. As a result, the attitudinal measures of brand loyalty may not be as accurate as the behavioral measures of brand loyalty. We therefore adopt the approach of the behavioral measures of brand loyalty in our thesis.

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19

Huang, Hui-Hsin, and 黃慧新. "Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/41974989946976436945.

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博士<br>淡江大學<br>管理科學研究所博士班<br>96<br>In practices and academics, the growth/decline of a brand or product sales is often measured with market shares. However, this method does not really gain insight into loyalty and perception of consumers toward brands and products. Therefore, it is significant to come up with a research into the “market share of the minds” of consumers, in contrast to the concept of market shares. None of the previous literature regarding market shares and Mind Shares has proposed any substantial theoretic researches or quantified. This paper starts with the concept of “Mind S

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20

YU, YA-TING, and 游雅婷. "The influence of Social media experiences on Loyalty intention—The Moderating Effect of Brand engagement in self-concept." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/nt7499.

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碩士<br>實踐大學<br>企業管理學系碩士班<br>101<br>From Web 1.0 to Web2.0, the amazing development of social media has sent business managers and marketers worldwide into a spin, and trying to keep up with the new generation of consumers active in the community and understand the changes in consumer behavior. Furthermore the similarly rapid development and uptake of mobile technology, new forms of digital technology application brings new faces of interaction, so that social media is now available anywhere and at any time. With the popularity of social networking consistently rises, such as Facebook, YouTube,

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Li, Yueh-Hsiu, and 李月秀. "An Empirical Study of the Impacts of Telecom Concept Store Experiential Marketing on Experiential Value, Customer Satisfaction, and Customer Loyalty." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/73381570776017823986.

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碩士<br>國立成功大學<br>國際管理碩士在職專班<br>97<br>Due to the innovation within technology in the telecommunication industry, increasing numbers of mobile applications have been developed and launched into the mass market. Promoting these is difficult if it is based on the customers’ imagination only, rather than physical examples. This is because customers need to see, try and feel the applications in order to gain personal experience related to product specifications and weight. Through this experience, customers can then decide which products or applications they need. This study discusses the relationshi

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PAO, WEI-CHIH, and 鮑韋志. "The Impacts of Consumer Social Responsibility and Self-Concept on Brand Image and Loyalty: Take Fair Trade Coffee as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/hjnw9p.

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碩士<br>銘傳大學<br>國際企業學系碩士在職專班<br>107<br>Recently, coffee has become one of the indispensable necessities of life. Fair trade coffee has been promoted in Taiwan in the past 10 years. Although it has grown up with the efforts of government agencies and private fair trade groups, it is still far less popular than foreign countries. Although fair trade certified agricultural products are numerous, coffee is the first fair trade certification product and the main axis of the fair trade certification system. Therefore, this study hopes to use fair trade coffee as an example to explore consumer social r

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HSU, SHU-FANG, and 許淑芳. "The Study of Green Food Image, Satisfaction and Loyalty through the Concept of Elaboration Likelihood Model : The Moderating Effect of Product Involvement." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8pk7x5.

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博士<br>長榮大學<br>經營管理研究所<br>105<br>Many food security issues and green food paid gradually by the public attention, thus attention to food quality and safety are an important issue. This study aimed to explore the relevance of consumers’ satisfaction and loyalty to green food image by focusing on the model of green food image Elaboration Likelihood Model (ELM), and the moderating effect of product involvement in this behavior model. Research objects to those consumers who had purchased green food before. The method was used to collect the 432 valid questionnaires in the sales of green food stores

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Kolář, Karel. "Výzkum efektivity popularizačních aktivit ve fyzice." Doctoral thesis, 2019. http://www.nusl.cz/ntk/nusl-406118.

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The thesis introduces many examples of outreach activities, primarily from the Czech Republic and other European countries. Various possibilities of measure- ments of factors of their effectivity are discussed in the thesis. The used methods were: literature review, conceptual assessment tests - pre- and post-tests (CCI, PPCI), questionnaires (IMI), data analyses of participants of activities, semi-structured interviews (for validation of concept inventories), and the work also has a glimpse of ethnography because the author has organised outreach activities for ten years. The individual chapt

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25

Ribeiro, Afonso De Oliveira Pinheiro. "Consulting project for the marketing Oil department of Galp Energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency reformulating a value proposition to increase share of tank based on concept testing and client feedback." Master's thesis, 2020. http://hdl.handle.net/10362/111543.

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To build a new value proposition for Galp+, several concepts were analyzed based on their expected impact –measured by the clients’ stated probability of increasing consumption at Galp –and the feasibility of implementation. Using the concepts with the best impact/feasibility ratio, a new value proposition was built. The goal of the new proposal is to incentivize purchase frequency, increasing Galp’s share of tank by, through a higher perceived discount and a direct incentive to repeatedly purchase at Galp, make customers transfer transactions from the competitors to Galp. According to the est

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Tsai, Tsung-Yi, and 蔡宗沂. "The Concepts of Loyalty and Righteousness in Jin Yong’s Martial Arts Novels." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/57885729181998952109.

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碩士<br>臺北市立教育大學<br>中國語文學系碩士班<br>100<br>After the process of thousands of years of confrontation, conflict, adaptation, assimilation, transformation and integration with so-called classical academic “great traditions”, xia俠 Literature has become the amalgamation of various styles of literary forms. With its unique style, Xia Literature assimilated and transformed many elements of traditional Chinese culture, and gradually shaped them into a unique form of “popular literature,” the martial arts novel. Since the concept of xia (chilvary) sprouted in early Qin, xia culture has thus been through in

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27

Vieira, Bárbara Marques. "O dever de não aproveitamento de oportunidades de negócio societárias : os efeitos do seu incumprimento como decorrência do dever de lealdade nas sociedades comerciais." Master's thesis, 2021. http://hdl.handle.net/10400.14/35604.

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A presente dissertação de mestrado versa sobre o dever de não aproveitamento de oportunidades de negócio societárias pelos administradores e gerentes das sociedades comerciais. Este dever consubstancia uma derivação do dever de lealdade plasmado no art. 64.º do CSC, a que estão adstritos os administradores e gerentes das sociedades. Neste sentido, procuramos perceber como pode a aplicação deste dever ser procedida de forma mais coerente, sendo que para esse fim seria necessário criar um preenchimento abstrato do conceito indeterminado que é o conceito de “oportunidade de negócio societária”, v

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Lin, Yi-Hsuan, and 林怡萱. "The Influence of Green Marketing on Enterprise Image and Customer Loyalty: Ecological Concern as the Mediator —IKEA as an Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/j975q9.

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碩士<br>中原大學<br>企業管理研究所<br>99<br>The thriving green conceptions which is under much effort the government makes exemplifies emphasis on environment protection and sustainable development, promoting green policies in recent years. The rise of corporate green marketing trend is aroused for the environment in all aspects of research. This study is to explores the views of consumers on the corporate implementation of the green marketing. Among the industries, the materials of household products have close relationship with the environment. In recent years, more and more consumers’ lifestyle towa

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Collaço, Paulo Oliveira. "Understanding Millennials : how Millennials see themselves vs. how others see them." Master's thesis, 2019. http://hdl.handle.net/10400.14/28560.

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The purpose of this study is to further and more accurately characterize the Millennials as consumers, attempting to establish a better understanding of their attitudes and, most of all, their buying and decision making behaviors when looking for a certain product or service, which ultimately results in an improvement of the marketing techniques brands should use when targeting this powerful generation. It is then essential to study the way Millennials see themselves and compare these views with the perceptions of others (such as older generations), to better develop an idea of who this power

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