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Journal articles on the topic 'Concept "loyalty"'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Darsono, Licen Indahwati. "LOYALTY & DISLOYALTY: SEBUAH PANDANGAN KOMPREHENSIF DALAM ANALISA LOYALITAS PELANGGAN." KINERJA 8, no. 2 (2017): 163–73. http://dx.doi.org/10.24002/kinerja.v8i2.894.

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Marketer convinced that customer loyalty is a valuable asset for the company. But, in today marketplace managing customer loyalty is a daunting task. An understanding about customer loyalty concept is prerequisite for managing customer loyalty. Customer loyalty concept best understood with the composite approach; behavioral and attitudinal approach. Composite approach could make marketer to find out loyalty category andloyalty stages of the customers, loyalty’s antecedent and manage loyalty from that antecedent. Customer satisfaction is an antecedent of customer loyalty. But, some researchers

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2

Kato, Takumi. "Brand Concept Drives Loyalty Toward Starbucks: Concept, Product, Place, and Staff in Japan." Central European Management Journal 30, no. 1 (2022): 70–90. http://dx.doi.org/10.7206/cemj.2658-0845.70.

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Purpose: Design and UX are effective means of embodying value, but if marketers couple these with an ambiguous concept, the product/service loses its uniqueness. Starbucks exhibits strength in creating value based on concepts. Various studies report factors that contribute to brand loyalty, but the underlying idea remains unexplored. This study comprehensively verifies the contribution of four factors to Starbucks’ loyalty in Japan: concept, product, place, and staff. Methodology: Using an online survey, a question was framed about the brand image to identify loyalty-related factors, since con

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3

Hart, David W., and Jeffery A. Thompson. "Untangling Employee Loyalty: A Psychological Contract Perspective." Business Ethics Quarterly 17, no. 2 (2007): 297–323. http://dx.doi.org/10.5840/beq200717233.

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ABSTRACT:Although business ethicists have theorized frequently about the virtues and vices of employee loyalty, the concept of loyalty remains loosely defined. In this article, we argue that viewing loyalty as a cognitive phenomenon—an attitude that resides in the mind of the individual—helps to clarify definitional inconsistencies, provides a finer-grained analysis of the concept, and sheds additional light on the ethical implications of loyalty in organizations. Specifically, we adopt the psychological contract perspective to analyze loyalty's cognitive dimensions, and treat loyalty as an in

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Hidayaturrakhma, Dhia Annisa, Eded Tarmedi, and Lisnawati Lisnawati. "Pengaruh Perceived Service Quality dan Switching Cost terhadap Customer Loyalty." Journal of Business Management Education (JBME) 4, no. 2 (2019): 76–84. http://dx.doi.org/10.17509/jbme.v4i2.21375.

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Abstract: This research aims to determine the Effect of Perceived Service Quality and Switching Cost on Customer Loyaly in the IM3 Ooredoo Users in Indonesia. This research is a descriptive verification research, using explanatory survey method by simple random sampling technique with 150 respondents and the data were analized by multiple regression analysis with the help of SPSS 24.0. The outcome of this study indicate that the concept of perceived service quality is fairly high category, the concept of switching cost is fairly high category, the concept of customer loyalty is fairly high cat

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Поправкина, Анастасия, Anastasiya Popravkina, Любовь Морозова, Lyubov Morozova, Джавания Чернова, and Dzhavaniya Chernova. "Approaches to the definition of concept "customer loyalty" in hospitality industry." Services in Russia and abroad 10, no. 1 (2016): 85–93. http://dx.doi.org/10.12737/19171.

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The article raises the question of the research methods of consumer loyalty level in the hospitality industry and considers the main approaches to this concept. In recent years the Russian market of hotel services has expanded. The authors present the indicators of activity of collective accommodation facilities in 2000-2014 and consider the development trends in hotel business. The process aiming at developing customer loyalty is the bedrock of brand management and formation of hospitality industry. This process is created through emotional and functional benefits; as a result, the article di

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Majid, Nurkholish, Nuruni Ika K.W, and Nanik Hariyana. "THE ROLE OF SELF CONCEPT TO ENCOURAGE IPHONE USERS’ LOYALTY." Inovbiz: Jurnal Inovasi Bisnis 9, no. 2 (2022): 73. http://dx.doi.org/10.35314/inovbiz.v9i2.2037.

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Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected r

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7

Baron, Ilan Zvi. "The Problem of Dual Loyalty." Canadian Journal of Political Science 42, no. 4 (2009): 1025–44. http://dx.doi.org/10.1017/s0008423909990011.

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Abstract. Dual loyalty arises when a citizen or group of citizens holds political allegiance to another state or entity which could challenge their loyalty to the state. What defines dual loyalty as an accusation is the assumption that it is impossible to hold multiple political loyalties, but that, simultaneously, this multiplicity is denied any validity. This article explores the concept, locating it historically and locating the false and often racist discourse that characterizes its modern usage and meaning.Résumé. La double loyauté survient quand un citoyen ou un groupe de citoyens donne

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Gilbert, Daniel R. "An Extraordinary Concept in the Ordinary Service of Management." Business Ethics Quarterly 11, no. 1 (2001): 1–9. http://dx.doi.org/10.2307/3857865.

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Abstract:The papers by Mele, Randels, and Schrag call attention to the proper work that the concept of loyalty can perform. All three authors argue that loyalty is not taken seriously enough in modern corporations. As Mele, Randels, and Schrag independently ascribe special status to the concept of loyalty, their analyses converge along numerous conceptual margins. Along these margins, a singular conception of loyalty comes into focus. Along these margins, we can see simultaneously why each author assigns extraordinary status to loyalty and why, ironically, each turns the special concept of loy

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Sabir, Lamay Bin. "Customer Loyalty: Concept, Context and Character." Al-Barkaat Journal of Finance & Management 7, no. 2 (2015): 103. http://dx.doi.org/10.5958/2229-4503.2015.00018.1.

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10

Sobolievska, Liubov. "THE CONCEPT OF LOYALTY IN THE PHILOSOPHY OF JOSIAH ROYCE." Bulletin of Taras Shevchenko National University of Kyiv. Philosophy, no. 11 (2024): 37–41. https://doi.org/10.17721/2523-4064.2024/11-7/13.

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B a c k g r o u n d . The article explores the concept of loyalty in the philosophy of Josiah Royce, focusing on its potential understanding and application in its original meaning as formulated by the author within moral philosophy and corporate ethics. M e t h o d s . The research is based on an analysis of Josiah Royce's work "The Philosophy of Loyalty" (1908) and a brief review of critical literature on this subject. It examines the connection of loyalty with moral autonomy, duty, and individual self-expression in Royce's philosophy of loyalty. R e s u l t s . Loyalty, as understood by Jos

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Reiss, Fred, and Wayne K. Hoy. "Faculty Loyalty: An Important but Neglected Concept in the Study of Schools." Journal of School Leadership 8, no. 1 (1998): 4–25. http://dx.doi.org/10.1177/105268469800800101.

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Faculty loyalty is conceptualized and operationalized as a multidimensional construct with at least four levels: loyalty to the district, loyalty to the principal, loyalty to colleagues, and loyalty to the association. This research probes organizational factors that facilitate the development of faculty loyalty in urban elementary schools. As expected, school properties that predict one aspect of loyalty are typically different from those that predict other aspects. Predicting loyalty to the association, however, remains elusive.

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Kurniadita, Yuan Adelintang. "Does Experience Guide People to Rebuy? Brand Loyalty at Ice Cream Shops in Yogyakarta." Hasanuddin Economics and Business Review 8, no. 1 (2024): 57. http://dx.doi.org/10.26487/hebr.v8i1.5428.

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Food tourism is a major attraction for tourists because it provides an unforgettable experience. Yogyakarta is a tourist destination that is increasingly in demand because of its contemporary culinary concept. This research aims to determine the phenomenon of the experience of visitors to ice cream shops in Yogyakarta in enjoying ice cream in a shop with a unique concept in a tropical atmosphere. The brand experience felt by the ice cream shop customers was tested for its influence on brand loyalty. The concept of brand trust is also tested as a mediator of the relationship between brand exper

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Darsono, Licen Indahwati. "Hubungan Perceived Service Quality Dan Loyalitas: Peran Trust Dan Satisfaction Sebagai Mediator." BIP's JURNAL BISNIS PERSPEKTIF 2, no. 1 (2010): 43–57. http://dx.doi.org/10.37477/bip.v2i1.278.

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Customer loyalty is the most valuable asset for the company. Several previous studies find that customer loyalty has a positive effect on company's profitability. But, in today marketplace, managing customer loyalty is a daunting task. Marketer must clearly understand the loyalty concept, so they can find out loyalty's antecedent and manage loyalty from that antecedent. The purpose of this research is to investigate perceived service quality, trust, and satisfaction contribution to the loyalty creation. The object of this research is higher education institution, and the subjects are undergrad

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14

Rowley, Jennifer, and Jillian Dawes. "Customer loyalty – a relevant concept for libraries?" Library Management 20, no. 6 (1999): 345–51. http://dx.doi.org/10.1108/01435129910280474.

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15

Плюснина, Л. К., and Н. М. Воловская. "Consumer loyalty: concept, factors and approach to empirical research." Экономика и предпринимательство, no. 6(143) (October 31, 2022): 77–81. http://dx.doi.org/10.34925/eip.2022.143.6.012.

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В статье рассмотрены теоретические подходы к определению понятия «лояльность» в зависимости от эмоциональной составляющей, удовлетворенности, от отношения к товару (услуге), организации, психологической оценки и т.д. Сделана попытка отойти от указания различных признаков в понятии, как не совсем рационального и продуктивного подхода. Предложен авторский подход для изучения лояльности, сформулирован ряд переменных исследования -главных, опорных понятий, которые предполагается использовать при проведении исследования, а также теоретических понятий исследования и осуществлять их операционализацию

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Salmanova, L. "METHODS OF MEASURING CONSUMER LOYALTY." Slovak international scientific journal, no. 90 (December 16, 2024): 25–27. https://doi.org/10.5281/zenodo.14503366.

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Skačkauskienė, Ilona, Neringa Vilkaitė- Vaitonė, Jurgita Raudeliūnienė, and Vida Davidavičienė. "A MODEL FOR MEASURING PASSENGER LOYALTY." TRANSPORT 31, no. 1 (2015): 100–107. http://dx.doi.org/10.3846/16484142.2015.1094748.

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Loyalty development is an essential condition for an increase in profit of airline, railway and road transport companies. It is undoubtedly relevant to the success of an organisation. However, there is a lack of unified and universally accepted indicators for customer loyalty. Consequently, a model for measuring customer loyalty can be barely applied to companies that provide transport services for passengers. This gap has presupposed the need to create a customer loyalty model that corresponds to modern needs of passenger transport organisations. The model needs to be flexible to be used by v

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., Ikramuddin, Muhammad Adam, Hizir Sofyan, and Faisal . "Determination of Brand Loyalty in Telecommunication Industry: a Literatur Review." International Journal of Engineering & Technology 7, no. 3.30 (2018): 59. http://dx.doi.org/10.14419/ijet.v7i3.30.18155.

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This study focuses on the concept of "brand loyalty". The concept of brand loyalty is an important issue in the telecommunication industry and is one of the strategies in relationship marketing. This paper reevaluates the comprehensive determinants of brand loyalty, by testing the model proposed in previous research as a determinant of brand loyalty. The determinants of brand loyalty are service quality, customer satisfaction and brand trust. Several previous studies have addressed the relationship between service quality, customer satisfaction, and brand trust with brand loyalty and the study

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Ruslim, Tommy. "FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND LOYALTY KONSUMEN RESTORAN OPPA GALBY (CABANG : TANJUNG DUREN)." MANAJEMEN DEWANTARA 6, no. 1 (2022): 61–69. http://dx.doi.org/10.26460/md.v6i1.11963.

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The food industry is growing so rapidly that many new concepts are present to give a different feel. One of them is a restaurant with a buffet concept. While maintaining existing consumers is critical to competing today, this study focuses on factors influencing brand loyalty. OPPA GALBI is a Korean restaurant with a buffet concept. A sample in this study of 300 respondents at OPPA GALBI restaurants in Tanjung Duren. This study obtained that service quality, brand image, perceived quality, brand awareness, brand association positively influence brand loyalty.

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Dikcius, Vytautas, Karina Adomaviciute - Sakalauske, Neringa Vilkaite - Vaitone, and Sigita Kirse. "Attitudinal Loyalty Towards Online Stores Between Loyal and Disloyal Clients: Differences Across Four Countries." Organizations and Markets in Emerging Economies 15, no. 1(30) (2024): 74–89. http://dx.doi.org/10.15388/omee.2024.15.4.

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The concept of loyalty has remained a central theme in business for over 50 years. This concept has gained additional attention with the growth of online retailing due to rapidly changing retail environments. Numerous studies have focused on the a ntecedents of online store loyalty; however, unlike previous works, the present study explores a conceptual perception of loyalty. This study provides insights into behavioral and attitudinal perspectives and concentrates on the importance of the affective dimension of attitudinal loyalty. Additionally, this study analyzes differences in attitudinal

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Kuntari, Palupi Dwi, and Budiono Budiono. "Visitor Loyalty of Commercial Buildings with Colonial Architecture Concepts in Indonesia." Social Science and Humanities Journal 8, no. 07 (2024): 4426–36. http://dx.doi.org/10.18535/sshj.v8i07.1219.

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This study examines the loyalty of visitors to commercial buildings with a colonial architecture concept in Indonesia as an effort to offer a unique and different experience for visitors. One of the historical and cultural heritage that is important to preserve and utilize optimally is colonial architecture. Commercial buildings with a colonial architecture concept have aesthetic and identity values that are shown through the semiotics of architecture and interior to convey certain meanings, which can attract visitors’ interest in an effort to increase their loyalty. Visitor loyalty is one of

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Poulsen, Lauge N. Skovgaard. "Loyalty in world politics." European Journal of International Relations 26, no. 4 (2020): 1156–77. http://dx.doi.org/10.1177/1354066120905895.

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Loyalty is part of the glue that holds relationships together in times of difficulty. Surprisingly, however, hardly any literature exists on the role of loyalty in International Relations. The concept is routinely invoked – not least the notion of the ‘loyal ally’ – but typically only in passing and often based on questionable assumptions about the nature and effect of loyalty. Building on literature in moral philosophy on the ethics of loyalty, this paper presents loyalty as persistently partial behaviour driven by affective attachments. Such attachments are, in turn, driven mainly by a sense

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Agusthera, Devi Dwi, Theresia Militina, and Saida Zainurrosalmia ZA. "The Effect Of Brand Identification And Self-Concept Connection On Brand Love And Its Implications For Brand Loyalty." Primanomics : Jurnal Ekonomi & Bisnis 19, no. 1 (2021): 20. http://dx.doi.org/10.31253/pe.v19i1.502.

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This study aims to analyze and find out Brand Identification, Self-Concept Connection, Brand Love and Brand Loyalty for iPhone brand Smartphone users in Samarinda. The background of this research refers to the relationship between Brand Identification and Self-Concept Connection that is woven by the iPhone Brand with its users. Besides seeing how the Brand Identification and Self-Concept Connection formed the Brand Love and Brand Loyalty iPhone smartphone users in Samarinda. Brand Identification and Self-Concept Connection may not necessarily create optimal love for iPhone smartphone users in

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Qurniawati, Rina Sari, Indah Setiyo Rukmi, and Yulfan Arif Nurohman. "BRAND ENGAGEMENT IN SELF CONCEPT PADA PEMBELIAN FASHION MUSLIM GENERASI Z DI JAWA TENGAH." Jurnal Manajemen Dayasaing 25, no. 2 (2023): 130–44. http://dx.doi.org/10.23917/dayasaing.v25i2.23498.

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This research aims to examine and explain the role of Social Media Marketing and Brand Love on Brand Engagement in Self-Concept and brand loyalty. The number of samples in this study was 230 respondents who were generation Z users of Muslim fashion products in Central Java using a purposive sampling method. The analysis technique used is Path Analysis using SmartPLS version 3. The research results show that Social Media Marketing and Brand Love influence Brand engagement in self-concept and Brand Loyalty. Brand engagement in self-concept is not proven to have an effect on brand loyalty. Theref

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Chan, May, Simon Kemp, and Jörg Finsterwalder. "The concept of near money in loyalty programmes." Journal of Retailing and Consumer Services 31 (July 2016): 246–55. http://dx.doi.org/10.1016/j.jretconser.2016.04.008.

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HUANGFU, Gang, DingYu JIANG, and Gangying ZHANG. "From Organizational Commitment to Organizational Loyalty: The Concept and Structures of Chinese Organizational Loyalty." Advances in Psychological Science 21, no. 4 (2013): 711–20. http://dx.doi.org/10.3724/sp.j.1042.2013.00711.

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Norboyevna, Hamrayeva Charos. "THE IMPORTANCE OF STUDYING THE CONCEPT OF “SADOKAT” (LOYALTY) FROM A LINGUISTIC AND CULTURAL PERSPECTIVE." American Journal of Philological Sciences 4, no. 6 (2024): 127–30. http://dx.doi.org/10.37547/ajps/volume04issue06-25.

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This article emphasizes the importance of studying the concept of "Sadokat" (loyalty) from a linguistic and cultural perspective. Originating from the Arabic language, "Sadokat" encompasses notions of loyalty, faithfulness, and devotion. This concept holdssignificant value not only in personal relationships but also in broader social and religious contexts. The article presents an analysis of "Sadokat" from a linguistic and cultural standpoint, illustrating its various forms and cultural expressions withinArabic culture. Studying this concept aids in deepening our understanding of language and

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Gultom, Dea Andreas Pratama, and Fatchur Rohman. "PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 1, no. 3 (2022): 299–309. http://dx.doi.org/10.21776/jmppk.2022.01.3.03.

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One of the concepts that can be used to increase customer loyalty is the concept of a customer-oriented company. Especially for companies engaged in services, the services provided to consumers are very crucial. One strategy that can be used to increase customer loyalty is by implementing a relationship marketing strategy. The objective of this explanatory research is to identify the effects of relationship marketing on the loyalty of Bank Sinarmas’ customers. the sample of this research is 100 respondents, selected using non-probability sampling method and purposive sampling technique. The da

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Singh, Kamaldeep. "Importance of Customer Loyalty in Telecommunication Sector." International Journal of Applied Research in Management and Economics 3, no. 4 (2020): 27–36. http://dx.doi.org/10.33422/ijarme.v3i4.508.

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Customer loyalty is a serious matter of concern for every business where it measures the customer’s likeliness to give repeat business with a brand or organization. In other words, it is the outcome of a positive experience for customers as well as customer satisfaction. In this paper, the role of the relational dimension will be studied in the context of customer loyalty. The aim of this paper is to analyze the concept of relationship marketing and the key variables of the dimension relationship and their role in customer loyalty. South Asian telecommunication industry is selected to analyze

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Nasuka, Moh. "PENINGKATAN LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN DENGAN LAYANAN INTI." DIKTUM: Jurnal Syariah dan Hukum 15, no. 2 (2017): 191–205. http://dx.doi.org/10.35905/diktum.v15i2.435.

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Abstract: Customer loyalty has been recognized as an important source to maintain sustainable competition within an institution. One effort that can be done to improve customer loyalty is to provide customer satisfaction. Judging from the philosophical aspect, there is a very fundamental difference between the basic thinking of conventional marketing concepts with the concept of Islamic marketing. The concept of Islamic marketing based Maq?sid Syar?'ah Theory where the relationship of exchange or muamalah based on the values of worship to Allah SWT. The concept of Islamic marketing emphasizes

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Lesmana, Ceta Indra, Ujianto Ujianto, and Abdul Halik. "effect of corporate branding, islamic corporate social responsibility (ICSR), ethics programs, on customer loyalty through corporate reputation and spiritual experience." International research journal of management, IT and social sciences 9, no. 4 (2022): 457–74. http://dx.doi.org/10.21744/irjmis.v9n4.2107.

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This study was structured as an attempt to test several concepts regarding the variables that affect customer loyalty. Significant support was obtained in testing hypothesis 1 up to 10 which strengthen the concept of corporate brand, Islamic corporate social responsibility, corporate reputation, spiritual experience and customer loyalty. The sample is taken as many as 144 respondents using purposive sampling. Data was collected using a survey method through questionnaires filled out by customers. Then the data obtained were analyzed using sem amos version 26. Hypothesis testing in this study r

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Prabawani, Bulan, and Saryadi Saryadi. "ANALISIS LOYALITAS PADA MEREK : SEBUAH KAJIAN PERAN KEPERCAYAAN DAN KEPUASAN PADA MEREK." JURNAL ILMU SOSIAL 6, no. 2 (2016): 1–8. http://dx.doi.org/10.14710/jis.6.2.2007.1-8.

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This research aims to examine factors that generate brand loyalty of cellular phone consumption, which will focus on correlation of two variables, brand trust and brand satisfactions and brand loyalty, and then followed by examination of correlation of brand satisfactions and brand loyalty through the brand trust as an intervening variable. Using the concept of trust from Deutsh (Lau and Lee, 2000) and the concept of loyalty from Assael (1998); this research examines 100 users of cellular phone in Semarang that has the experience of consuming two different brand of cellular phone in 2006. The

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Belhaj, Abdessamad. "Loyalty and Identity Formation: Muslim Perceptions of Loyalty in France." Religions 13, no. 11 (2022): 1060. http://dx.doi.org/10.3390/rel13111060.

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This paper sets out to study loyalty as identity formation through the cases of three Muslim leaders in France (T. Ramadan, A. Mamoun and M. Zenati). First, I will discuss the state of research on “Muslim loyalties” in the West. Afterwards, Ramadan’s concept of critical loyalties, Mamoun’s loyalty as gratitude, and Zenati’s human brotherhood as the basis of loyalty will be thoroughly examined. The main goal of the current study is to determine how the three Muslim leaders incorporate loyalty as an element of shaping the identity of French Muslim citizens while attempting to resolve the current

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Nilufar, Yasmin, and Raju Valliappan. "Bangaladeshi Ready Made Garments Industry: Past and Future." International Journal of Business Management and Technology 4, no. 4 (2023): 102–10. https://doi.org/10.5281/zenodo.7664558.

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This paper has two phases; in first phase highlights as, Bangladeshi Ready Made Garments (RMG) has passed through a number of domestic as well as international challenges. Few of those challenges are traced out in this study from industrial development point of view. The second phase is related ot the brand loyalt of customers buying ready made garments , Stratetgic Literature Reiview (SLR) has been drawn on the concept of brand loyalty and related influencing factors. This paper suggests that firms need to pay attention towards the brand loyalty of the customers by mapping their expectations

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Gornostaev, S. V., V. M. Pozdnyakov, and D. V. Sochivko. "Experimental verification of the integral model of loyalty." Experimental Psychology (Russia) 12, no. 1 (2019): 85–97. http://dx.doi.org/10.17759/exppsy.2019120107.

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The article notes weak scientific and practical development of the problem of loyalty. Lacks of existing models of loyalty are considered. Presented the concept of loyalty and the model of its functioning at the individual-psychological level, created by S.V. Gornostaev by using of an integrative approach. Described the study in which practical applicability of the proposed model was preliminary tested on the sample of cadets of the Academy of the Federal Penitentiary Service of Russia alienated from their training groups. Based on the results of the experiment, it was concluded that the impac

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Davison-Vecchione, Daniel. "Beyond the Forms of Faith:Pacta Sunt Servandaand Loyalty." German Law Journal 16, no. 5 (2015): 1163–90. http://dx.doi.org/10.1017/s2071832200021076.

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AbstractThe need to fulfil treaty obligations in good faith bases both the principle ofpacta sunt servandaunder Article 26 of the Vienna Convention on the Law of Treaties and the principle of loyalty under Article 4(3) of the Treaty on European Union. This article seeks to understand the precise relationship between the two principles. It argues that the principles are different embodiments of the same root concept. In particular, it argues that loyalty is a more sophisticated and specific version of the concept, since it establishes that the relevant states and institutions must take account

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Gornostaev, S. V., and V. M. Pozdnyakov. "The Activity Approach as a Resource for the Development of the Psychological Theory of Loyalty to the Group of Belonging." Social Psychology and Society 11, no. 4 (2020): 42–58. http://dx.doi.org/10.17759/sps.2020110404.

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Objectives. The article describes an attempt to overcome the contradictions in the theory of loyalty by applying the traditional Russian approaches which have been successfully used for solving of scientific problems which are contiguous with loyalty. Background. The study is necessary for the formation of a unified conceptual base for further systematizing of research of loyalty and comparison of their results. Methodology. Based on provisions of the activity approach (L.S. Vygotsky, S.L. Rubinstein, A.N. Leontiev, А.V. Petrovsky etc.), a conceptual solution of the loyalty problem is proposed

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Sihombing, Margaret, and Zulfitri Zulfitri. "Antecedents of Customer Loyalty to Increase Banking Market Share in the Marketing 5.0 Era." ADPEBI International Journal of Business and Social Science 4, no. 1 (2024): 77–95. http://dx.doi.org/10.54099/aijbs.v4i1.924.

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The application of marketing 5.0 in banking industry supports the concept digital banking involving an approach that is more humanity and personality. The concept digital services banking expected to improve customer loyalty and customer re-intention of services banks. This research aims to determine the influence of digital banking services, marketing 5.0 and customer knowledge toward customer re-intention mediated by customer loyalty in customer Bank Indonesia Tangerang branch. The sampling method used non-probability sampling technique, involving 200 respondents. Data analysis used SmartPLS

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Casolari, Federico. "The Odd Couple: a Legal Reflection on the Interaction Between Loyalty and Solidarity in the EU Legal System." Nordic Journal of European Law 6, no. 2 (2023): 84–99. http://dx.doi.org/10.36969/njel.v6i2.25413.

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This contribution seeks to explore the legal interaction between loyalty and solidarity at EU level, also when it comes to crisis situations. Section 1 identifies the major features of the principle of loyalty – also known today as principle of sincere cooperation – and briefly illustrates the role that the principle plays in the EU legal order. After having stressed the multifaceted nature of the concept of solidarity in the EU legal order, Section 2 discusses the possible interactions this concept may have with loyalty in securing the constitutional framework of the Union. Section 3 traces t

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Elvie, Maria Wan Suryani* Lenggogeni Wikrama Wardana Anthon Tondo. "Experiential Marketing and Service Quality, And Customer Loyalty: Social Concept and Application." Onomázein 61, September (2023): 1–8. https://doi.org/10.5281/zenodo.8392111.

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Utilizing a descriptive quantitative approach, our study investigates the effects of experiential marketing and service quality on customer loyalty. The analysis centers on the consumption patterns of Eating Abeng 38 restaurant customers as the unit of observation and unit of analysis. Our population consists of 5894 patrons in 2018, yet through the application of the Slovin technique, we appropriately sampled 98 individuals. The research's pertinent data was collated and assessed through multiple linear regression analytic techniques. When analyzed, it was discovered that customer loyalty

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Whinarko, Whinarko. "DETERMINAN DAN OUTCOME BRAND ENGAGEMENT IN SELF-CONCEPT (BESC) PRODUK SEPATU LOKAL INDONESIA." Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 6, no. 3 (2022): 1767–90. http://dx.doi.org/10.31955/mea.v6i3.2526.

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Tujuan - Menganalisis proses keterlibatan konsumen pada merek sepatu lokal, berfokus pada variabel pendorong utama dari brand engagement in self-concept (brand Image, value co-creation, social media marketing activities, brand self-connection), brand engagement in self-concept, dan brand experience terhadap peningkatan positive word-of-mouth dan brand loyalty. Metodologi - Menggunakan pengujian hipotesis dan analisis data menggunakan AMOS dengan permodelan structural equation modeling (SEM). Pada penelitian ini menggunakan 255 responden pengguna produk sepatu merek lokal. Hasil temuan mengungk

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LI, Haidong, Jinyun DUAN, and Kai ZENG. "The concept, antecedents and consequences of loyalty to supervisor." Advances in Psychological Science 25, no. 1 (2017): 133. http://dx.doi.org/10.3724/sp.j.1042.2017.00133.

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Tony, Soher Mohamed, Dina Osama Abd Alhaleem, and Sayed Sharaf. "Constructing the Concept of Electronic Behavioral Loyalty: A Review." التجارة والتمويل 45, no. 3333 (2025): 0. https://doi.org/10.21608/caf.2025.435952.

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Coetser, J. L. "Die dieper reg (N.P. van Wyk Louw): Royce, regsidee, resepsie." Literator 15, no. 2 (1994): 35–54. http://dx.doi.org/10.4102/lit.v15i2.662.

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In an archival document playwright N.P. van Wyk Louw recognizes the influence of the American philosopher Josiah Royce (I855-I916) on his choral drama, Die dieper reg. Louw specifically attends to the explanation of Royce's concept of loyalty to loyalty - a concept which was initially used in The Philosophy of Loyalty (1908). Royce's concept has a direct bearing on the legal and ethical stance implied in the drama. The concept may also be related to the article "Die ewige trek", which Louw published in 1938. Literary critics such as Opperman, Van Rensburg and Olivier have directed their attent

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Randels, George D. "Loyalty, Corporations, and Community." Business Ethics Quarterly 11, no. 1 (2001): 27–39. http://dx.doi.org/10.2307/3857867.

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Abstract:Some recent discussions of corporate loyalty have found it misguided, while others see it as crucial for financial success. There is also disagreement over the nature of loyalty. This article analyzes the concept of loyalty, arguing that it is neither a duty nor a virtue (although it has overlaps with those categories), but a passion related to various virtues (and vices). Contrary to standard accounts of capitalism, loyalty does not necessarily oppose self-interest. Furthermore, corporations can and should be communities, and insofar as they are, they are proper objects for loyalty.

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Ahn, Dongsob. "Unpopular Virtues: Characteristics of Loyalty, Chung 忠, and Chungseong 忠誠". Tae Dong Institute of classic research 50 (30 червня 2023): 9–42. http://dx.doi.org/10.31408/tdicr.2023.50.9.

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Chung 忠 always has an object it is directed towards. At the same time, we also often discuss the loyal character of an individual (the subject) regardless of the object to which their loyalty is directed. This duality is an essential feature of chung. When explaining, criticising, and defending the concept of chung, most researchers focus on one of these two aspects: the subject or object side of the duality. This paper compares the concept of chung in Confucianism to the concept of loyalty in modern ethics, and to the concept of Chungseong 忠誠 in the modern Korean language using this subjectiv

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Treļs, Ēriks, and Ivans Jānis Mihailovs. "The Concept of Loyalty in Legal Regulation in the Republic of Latvia: Current Situation and Challenges." Journal of the University of Latvia. Law 16 (October 16, 2023): 226–42. http://dx.doi.org/10.22364/jull.16.14.

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This publication analyses the concept of loyalty in legal regulation of the Republic of Latvia. The requirement for loyalty is included in several regulatory acts that determine professional standards and requirements for admission to public service or employment. The aim of the paper is to analyse the concept of loyalty in legal regulation and the practice of its application, to identify possible problems, and to propose solutions. The authors have conducted a study using the methods of interpreting the rules of law adopted in legal science. Grammatical, historical, comparative, teleological

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Mashuri, Mashuri. "Analisis Dimensi Loyalitas Pelangan Berdasarkan Perspektif Islam." IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita 9, no. 1 (2020): 54–64. http://dx.doi.org/10.46367/iqtishaduna.v9i1.212.

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This research is descriptive qualitative, the data used in this research is sourced from secondary data which includes books and scientific articles that are relevant to the research. The results of the analysis conducted that the concept of customer loyalty is more interpreted by behaviour or attitude. One positive attitude of the customer can be demonstrated through loyalty to the company's products and recommending these products to other parties. While negative attitudes are shown through negative words to other parties and move by making purchases to other companies. Those who are categor

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ABDULLAEVA, Gulbahor Nuriddinovna. "CONCEPT OF "DEVOTION": SEMANTIC, COGNITIVE, LINGUOCULTURAL APPROACH." American Journal of Philological Sciences 4, no. 10 (2024): 141–46. http://dx.doi.org/10.37547/ajps/volume04issue10-22.

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The choice of anthropocentric linguistics as a scientific paradigm is due to the inclusion of the studied problems in the study of the semiosphere of the inner world of man, which is one of the priorities of modern research. In modern linguistics, it becomes relevant to understand and describe the linguistic ontology of the concept of “loyalty” to the fullest extent possible, to identify and form the conceptual properties of the concept, to characterize its objective structure as a moral concept.

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Leckie, Civilai, Munyaradzi W. Nyadzayo, and Lester W. Johnson. "Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness." Journal of Services Marketing 32, no. 1 (2018): 70–82. http://dx.doi.org/10.1108/jsm-01-2017-0035.

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Purpose The purpose of this study is to investigate the role of perceived value and innovativeness (service concept newness and relative advantage) in promoting customer brand engagement behaviors (CBEBs) and brand loyalty. Design/methodology/approach The conceptual model was empirically tested using nationwide survey data from 430 customers of Uber in Australia. The data were analyzed using structural equation modeling. Findings The results of this study show that collecting brand information is positively influenced by perceived value, service concept newness and relative advantage. Particip

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