Relevant bibliographies by topics / Concept of innovative marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Concept of innovative marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Concept of innovative marketing"

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Medvedeva, Yulia. "Marketing orientation as a basis for retail structures’ innovative development." E3S Web of Conferences 210 (2020): 13042. http://dx.doi.org/10.1051/e3sconf/202021013042.

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Transformation of trade processes together with a system approach is the prerequisite for research of marketing management of innovative development of trade enterprises. The development of theoretical and conceptual provisions of marketing management of retail structures’ (RS) innovative development is based on the study of the evolution of marketing concepts in conjunction with the genesis of retail trade, based on the change of technological structures. The transformation of retail trade development guidelines is determined, depending on changes in the subjects of influence. The most releva
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L, Fedun Igor. "Concept of Innovative Marketing in Management of Enterprise." Journal of Advanced Research in Dynamical and Control Systems 12, SP7 (2020): 352–58. http://dx.doi.org/10.5373/jardcs/v12sp7/20202116.

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Komandrovska, Veronika, Valentyn Mizyk, and Taia Chernyshova. "Marketing ensuring as a component of the concept of enterprise innovative development." Ukrainian Journal of Applied Economics and Technology 8, no. 2 (2023): 328–34. http://dx.doi.org/10.36887/2415-8453-2023-2-47.

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The article is devoted to researching the place and tasks of marketing to ensure enterprises' innovative development and study the nature and features of marketing. The main functions of marketing in developing and implementing various types of innovations are highlighted: technological, product, organizational, and marketing. The possibilities and features of using marketing tools are determined depending on the approach to considering the concept of innovative development, their goals, and directions of implementation, as well as for the formation of each component of the enterprise's creati
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Магомедов, М. А., and П. Д. Магомедова. "Innovation in marketing for small and medium enterprises." Экономика и предпринимательство, no. 3(128) (May 13, 2021): 769–73. http://dx.doi.org/10.34925/eip.2021.128.3.153.

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В статье проведено исследование концепции инновационного маркетинга и как это проявляется в контексте малых и средних предприятий. Подчеркивается, что инновации на малых и средних предприятиях могут быть классифицированы с точки зрения характера инноваций, непрерывности инноваций, спада и атрибутов инноваций. Представлено сопоставление понятий инновационного маркетинга и маркетинга инноваций, сформулированы основные различия между ними. The article explored the concept of innovative marketing and how it manifests itself in the context of small and medium-sized enterprises. It is emphasized tha
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Krasyuk, Irina, and Alexey Bragin. "Methodology of marketing research of market niches of innovative products." E3S Web of Conferences 431 (2023): 07008. http://dx.doi.org/10.1051/e3sconf/202343107008.

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The strategic uncertainty of the implementation of innovative products actualizes the need for marketing research. Marketing research is aimed at studying the behavior of all participants of the industrial ecosystem. The purpose of this work is the formation of marketing innovation potential, which will contribute to improving the effectiveness of marketing innovation. Based on the concept of strategic marketing and ecosystem approach, the directions of marketing innovation implementation are determined.
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Azaryan, Elena M., and Vladimir N. Antonov. "THE CONCEPT OF TERRITORY MARKETING DEVELOPMENT IN TERMS OF MARKETING MANAGEMENT." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/25, no. 153 (2024): 193–99. https://doi.org/10.36871/ek.up.p.r.2024.12.25.020.

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The article determines that the development of territorial marketing based on the developed concept is an important indicator reflecting the general condition and growth of enterprises and organizations in the real sector. In the general concept of territorial marketing development, in order to increase the capitalization of territories, it is necessary to develop and implement investment promotion programs based on marketing tools, such as: formation of a unique and individual offer and product strategy, formation of pricing policy in accordance with the specifics of territories, optimization
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STANISLAVYK, Olena, and Oleksandr KOVALENKO. "Marketing as a component of enterprise’s innovative activity." Economics. Finances. Law 9, no. - (2022): 24–27. http://dx.doi.org/10.37634/efp.2022.9.5.

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Introduction. Innovative activity is a necessary condition for improving the state of the enterprise and its position in the market. It is based on certain ideas: simple, the implementation of which does not require significant investment and global, based on fundamental research works and which require significant investment costs. However, very often the expected effectiveness of innovative projects is not achieved. The risks associated with non-return of spent resources increase with the increasing the level of radicalism of scientific developments, that form the basis of projects. In many
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LARINA, Yaroslava, Julia GALCHYNSKA, and Anna DICHENKO. "INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 176–82. http://dx.doi.org/10.31891/2307-5740-2023-320-4-26.

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The article considers the issues of terminology, essence and meaning of the concept of “innovative marketing” from the historical and practical points of view, characterizes the main vectors of development and trends in Ukraine. The purpose of the article is to clarify the content and identify the characteristic features of innovative marketing in the marketing management system of enterprises at the current stage, structuring the elements of innovative marketing of the enterprise. Innovative marketing is considered in the article as a component of marketing management which involves the analy
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Axmedov, Alim Babaniyazovich. "UNDERSTANDING OF INNOVATIVE MARKETING TECHNOLOGIES." Multidisciplinary Journal of Science and Technology 4, no. 7 (2024): 29–31. https://doi.org/10.5281/zenodo.12654379.

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This article delves into the concept of innovative marketing technologies and their transformative impact on modern marketing practices. It highlights the significance of technologies such as artificial intelligence, big data analytics, and immersive technologies in enhancing marketing strategies. The study reviews existing literature, outlines effective methodologies, and presents findings on how these technologies can revolutionize marketing, driving efficiency, personalization, and engagement.
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Skyba, T. V. "FEATURES OF NOOMARKETING AS AN INNOVATIVE CONCEPT OF SMART MARKETING." Herald of Kiev Institute of Business and Technology 40, no. 2 (2019): 85–88. http://dx.doi.org/10.37203/kibit.2019.40.20.

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In the article approaches to definition of marketing are analyzed, the evolution of his concepts are investigated, the tendencies of contemporary developments of marketing management are defined, the importance of marketing in in a market economy is grounded.
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Dissertations / Theses on the topic "Concept of innovative marketing"

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Грищенко, Олена Федорівна, Елена Федоровна Грищенко та Olena Fedorivna Hryshchenko. "Обгрунтування маркетингових інноваційних рішень на промислових підприємствах". Thesis, Вид-во СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/29953.

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Дисертація присвячена розвитку теоретико-методичних положень обґрунтування маркетингових інноваційних рішень на промислових підприємствах. У дисертації обґрунтовано об’єктивну необхідність впровадження маркетингових інноваційних рішень в господарську діяльність промислових підприємств. Сформульовано визначення поняття «маркетингове інноваційне рішення». Розвинено науково-методичний підхід до формування етапів процесу розроблення, прийняття та реалізації маркетингових інноваційних рішень. Запропоновано та обґрунтовано науково-методичний підхід до вибору маркетингових інноваційних рішень за резу
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Kekys, Artūras. "INOVACIJŲ DIEGIMAS IR JĮ LEMIANTYS VEIKSNIAI LIETUVOJE." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100903_162525-17481.

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Magistro darbe atskleista inovacijų samprata ir esmė, aptartos inovacijų tipologijos, išanalizuotas inovacijų diegimo poreikis ir reikšmė, atlikta teorinė inovacijų diegimo proceso ir jo aplinkos analizė, konceptualizuoti inovacijų diegimą lemiantys veiksniai. Parengus tyrimo metodiką, atliktas statistinis Lietuvos įmonių inovacinės veiklos įvertinimas bei išanalizuoti anketinio inovacijų diegimo ir jį lemiančių veiksnių tyrimo rezultatai. Tyrimo hipotezė buvo iš dalies patvirtinta: inovacijų diegimą Lietuvos įmonėse labiausiai skatina verslo inkubatoriai ir konkurentai. Daugiausia tyrime daly
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Gromyko, Nikita, and Galyna Peresadko. "Marketing of innovative companies." Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/10125.

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Imramovská, Blanka. "Marketingová strategie nového produktu společnosti Malované Mapy, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204005.

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The objective of this Thesis is selection and adaptation of a suitable concept of a product being created. Selecion of the suitable concept is based on the designated concept and its testing. The testing is performed by the poll method among representatives of the public and business spheres. Determination of the final product concept as well as proposal of the marketing strategy for managers of Malované Mapy, s.r.o company is the outome. It will enable the managers to work on the further steps of developnent of new products. Based on the information from technical literature, the theoretical
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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and A. S. Zhurbenco. "The marketing concept." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/18320.

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Eustace, Paul Alan. "Structural mass of innovative concept aircraft." Thesis, Loughborough University, 2001. https://dspace.lboro.ac.uk/2134/7361.

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Bäckbro, Johan, and Hampus Nyström. "Entrepreneurial Marketing : Innovative value creation." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-333.

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<p>Background</p><p>Historically speaking, marketing and entrepreneurship has been looked upon as something distinct without any clear relationship. However, in recent years studies on the relationship between marketing and entrepreneurship has increased significantly. Marketers are neither innovative nor entrepreneurial enough in their way of thinking and making decisions. All successful entrepreneurial businesses are based on well thought through marketing. Successful businesses are those who manage to engage in entrepreneurial activities and consider marketing as an important part of that s
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Dona', Martina <1990&gt. "Concept and Network Development in Innovative Startups." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/7376.

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The purpose of this work is to shed light on the relationship between concept development and network development in innovative new ventures. In particular, our interest is to understand how the development of the product concept pushes startups to develop a certain type of network and how, conversely, the concept progressively evolve owing to the interaction with the network itself. The literature in this regard is not well developed yet, for this reason we first proceeded by analysing the two branches of literature separately and then we tried to see if the conjectures made on how the two af
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Gayarre, German, and Carlos Larrea. "Diffusion of innovative ideas : Viral marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1593.

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RIVIERE, Joseph, and Cyril VALENTI. "The Concept of Sensory Marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1588.

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Books on the topic "Concept of innovative marketing"

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Aslaksen, Erik W. The System Concept and Its Application to Engineering. Springer Berlin Heidelberg, 2013.

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Eisenman, Sara. Building design portfolios: Innovative concepts for presenting your work. Rockport, 2006.

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Bel'zeckiy, Anatoliy. Marketing: theory, methods and models of the market as a whole. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2134337.

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In the monograph, based on the innovative concept of organized market integrity from the standpoint of the methodology of holism (integrity), methods of measurement, spectral analysis and synthesis of a mixed heterogeneous market structure in interaction with the external environment are developed. Models of structure, functioning, kinetics of behavior, neural network forecasting and market development as a whole are presented. The practical issues of the implementation and assessment of the quality of market models as integrity are considered. The laws of market development are formulated. It
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Kavoura, Androniki, Damianos P. Sakas, and Petros Tomaras, eds. Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-33865-1.

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Kavoura, Androniki, Damianos P. Sakas, and Petros Tomaras, eds. Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9.

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Sakas, Damianos P., and Dimitrios K. Nasiopoulos, eds. Strategic Innovative Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9.

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1953-, Rentschler Ruth, ed. Innovative arts marketing. Allen & Unwin, 1999.

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Curran, Clive-Steven. The Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods. Springer London, 2013.

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S, Maklan. Extending the marketing concept. Cranfield School of Management, 2002.

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Kavoura, Androniki, Efstathios Kefallonitis, and Apostolos Giovanis, eds. Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3.

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Book chapters on the topic "Concept of innovative marketing"

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Nawrocki, Tomasz L., and Danuta Szwajca. "The Concept of Corporate Reputation Assessment Model—The Stock Market Investors Perspective." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_21.

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Douvrou, Maria. "Concept Hotels: Offering Unique Experiences to Travelers and Increased Profitability to Businesses." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_128.

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Gkitsas, Stergios, Spyridon Mamalis, and Irene Eirini Kamenidou. "Higher Education Students’ Necessity to Be Educated About the Concept of Water Footprint." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_33.

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AbstractThis research is part of a larger study and focuses on university students’ perceptions of five behaviors (conserving water at home, conserving water outdoors, using a gasoline-powered car, conserving electricity, and purchasing new clothes) in the context of their generated individual water footprint (WF). Using an online questionnaire and data collection with a non-probability sampling method, a total of 694 university students were recruited and their responses were analyzed. Data analysis included frequencies, percentages, mean scores (MS), hierarchical, and K-means cluster analyse
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Koziol, Leszek, and Janusz Zabek. "The Concept of Analysis and Reconstruction of the Work Time System in a Tourism Enterprise." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_86.

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Chronopoulos, Vasilis I., Anastasios Sepetis, and George Pierrakos. "Work Integration Social Enterprises (WISEs) in Public Sector." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_51.

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AbstractWork Integration Social Enterprises (WISEs) are one of the leading forms of Social Enterprises in Europe. The analogy of the Public Procurements that Greek Work Integration Social Enterprises (WISEs) acquire on the total monetary resources of the WISE, was connected to the ability of the WISE to develop job positions that are sufficient to keep the employ above the monetary poverty line and bring it closer to the concept of a full-time job. A response rate of 62.50% resulted in primary data from 51.47% of the population of WISEs in Greece. Ordinal Regression Analysis showed that WISEs
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Rieger, Keith, Donna F. Davis, and Susan L. Golicic. "Innovative Information Technology Competence: The Concept and its Role in Decision Making." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_33.

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Fonseca, Josélia, and Teresa Borges-Tiago. "Digital Literacy Education and Cyberbullying Combat: Scope and Perspectives." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_18.

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AbstractThe growing globalization process has boosted the rapid development of the digital era and technology and given rise to a new concept of citizenship, that of global citizenship and cyber-citizenship, which imposes a new way of being and knowing how to act with others. The cyberbullying phenomenon and the preoccupation to combat it emerged in this context. This paper reflects on the role of education in digital literacy to prevent cyberbullying using a citation-based literature review conducted using this trilogy. Digital literacy was found to help individuals understand appropriate onl
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Jörling, Moritz, and Stefanie Paluch. "Connected Car Technologies Hit the Road?! An Empirical Study on Future Developments and Selected Concepts: An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_48.

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Zafeiria, Papadaki, Sofia Anastasiadou, Andreas Masouras, and Stylianos Papalexandris. "Factors Influencing the Use of Digital Marketing by Telemedicine Services." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_92.

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AbstractDigital Marketing has offered additional existence to Telemedicine Services as well as health care services by improving their visibility in the virtual frame. Digital Marketing has offered unbelievable opportunities in the present decade. The concept of e-health service, e-patient, e-health, e-healthcare providers are more than familiar to individuals. In the matter-of-fact telemedicine has enhanced substantially, reaching over a percentage of 30% comparing the conventional medicine. The need to use telemedicine in times of pandemics, natural disasters, earthquakes and even war is als
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Grammalidis, Nikos, and Athina Grammatikopoulou. "Smart Participatory Methodologies for Sustainable Cultural Tourism in Rural Areas." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_35.

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AbstractRural areas encompass an abundance of cultural and natural heritage that offers great potential for attracting tourism. Nevertheless, many of these regions are neglected and deserted, facing many hard problems like limited job opportunities, poverty, low literacy rates, and a lack of basic infrastructures. In order to deal with these problems, we need to boost sustainable development by promoting participatory methodologies, engaging all interested stakeholders (public authorities, tourism organizations, cultural and creative industries, local communities, marginalised social groups, e
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Conference papers on the topic "Concept of innovative marketing"

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Gujarathi, Shital, Preeti Kulkarni, Hema Sachin Darne, Mukund Vyas, and Dilip Belgaonkar. "Impact of Blockchain Technology on Digital Marketing Platforms." In 2024 International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems (ICSES). IEEE, 2024. https://doi.org/10.1109/icses63760.2024.10910519.

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Herbočková, Lucie. "Teritoriální marketing jako faktor regionálního rozvoje na příkladu města Curych." In XXIII. mezinárodní kolokvium o regionálních vědách / 23rd International Colloquium on Regional Sciences. Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9610-2020-35.

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The article introduces the concept of territorial marketing and its reflection in the attractiveness of Zurich territory. Even though the process of globalization brings benefits, it also challenges the small territories to compete in the global market. Regarding regional development, the concept helps to maximize the level of the attractiveness of the city, thus economic growth. In general, territorial marketing strategies are quite successful in innovative regions, as well as cities. The primary reason for choosing such a city is precisely its innovative potential and strategy, as the city c
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Virijević Jovanović, Saša, and Goran Dašić. "The Concept of Digital Marketing Mix: Implications in Consumer Behaviour." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.

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Considering that digital technologies have become an essential ele­ment of everyday consumer life, modern marketing has shifted to new, digital models that provide different possibilities for marketing mix development. The advent of the Internet, and particularly Web 2.0. technologies have significant­ly influenced all elements of the marketing mix, regardless of whether organ­izations are directly involved in e-commerce or not. The paper analyses the strategic frameworks of the marketing mix from the context of consumer be­haviour, and their user experience in the digital environment. The res
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Geçit, Barış Batuhan, and Erdoğan Taşkın. "Digital Marketing Usage and Measurement in Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02204.

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Technological advances force firms to adapt new strategies and be more innovative. As firms changed their strategies, they also had to change their marketing strategies. There has been the necessity of surviving and obtaining more competitive advantage as world advance. In order to gain competitive advantage, marketing strategies should have been applied more technologically. This made firms adapt to the concept of digital marketing. Digital marketing is simply the application of marketing tools via digital or technological devices. &#x0D; This research focuses on exploring the digital marketi
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Rachmawati, Avianita, Noermijati, Sumiati, and Wahdiyat Moko. "The Concept of Network Marketing Agility and its Implications." In Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/icoi-19.2019.31.

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Railean, Еlena, and Natalia Cheradi. "The Marketing Mix As The Basis For The Implementation Of The Library's Marketing Strategy." In 27th International Scientific Conference “Competitiveness and Innovation in the Knowledge Economy”. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/cike2023.72.

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The article proposes the use of the concept of marketing management in a modern library, analyzes the formation of the marketing mix and its use in long-term planning. The features of the use of marketing mix tools in the library's marketing strategy, based on seven elements of the mix, are highlighted. The library's main marketing goal is to ensure the quality of its documentary potential and the availability of resources and services to users. What is important is not just the creation of a new demand, but the development and the most complete satisfaction of the existing one, using all the
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Bozhenko, Ekaterina S., Elena Yu Polyakova, and Mariya A. Dubinina. "Customer experience in the formation of a value proposition in a digital environment." In Sustainable and Innovative Development in the Global Digital Age. Dela Press Publishing House, 2022. http://dx.doi.org/10.56199/dpcsebm.eiob7820.

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The most important problem of the Russian tourism industry is the lack of consumer interest in domestic tourism services due to the existing negative customer experience and the lack of a value proposition that meets the real needs of consumers. The purpose of the study is to substantiate the importance of customer experience and the formation of a value proposition in the digital environment, to strengthen domestic tourism in Russia based on the results of a field study. To achieve this goal, the article presents the results of a selective marketing research by the survey method, which reveal
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Tsai, Yafang, and Shih-Wang Wu. "New concept of nurse education for service innovation- a perspective of internal marketing." In 2015 International Conference on Industrial Engineering and Systems Management (IESM). IEEE, 2015. http://dx.doi.org/10.1109/iesm.2015.7380174.

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Kucher, Oleg, Serhii Yermakov, Iryna Andreitseva, Svitlana Plotnichenko, and Oleksander Kozak. "Methodological aspects of bioeconomy development strategy formation in Ukraine (example of renewable energy sources)." In 23rd International Scientific Conference Engineering for Rural Development. Latvia University of Life Sciences and Technologies, Faculty of Engineering and Information Technologies, 2024. http://dx.doi.org/10.22616/erdev.2024.23.tf167.

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The work is devoted to the study of issues of the formation of priorities of the economic development of Ukraine. As a result of theoretical studies, it was established that the main goal of the bioeconomy is the optimal use of renewable biological resources and the creation of sustainable systems for the production of new types of products based on them. Marketing management plays an important role as an important component of the company management system. It is noted that the methodology is the fundamental basis of the management of the marketing activities of the enterprise, and the method
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Kudinov, N. G., and I. S. Trubchik. "AR AND VR TECHNOLOGIES IN THE FORMATION OF TOURIST ATTRACTIVENESS IN THE DISCOURSE OF DEVELOPMENT OF THE TERRITORIAL BRAND “MADE TO THE DON”." In INNOVATIVE TECHNOLOGIES IN SCIENCE AND EDUCATION. DSTU-Print, 2020. http://dx.doi.org/10.23947/itno.2020.412-416.

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The current work covers the technological and marketing advantages brought by the application of augmented reality to the tourism cluster for the development of the territorial brand “done on the Don”. The task of the study consists of understanding the interdependence of meta-processes that will help to formalize the media effect of augmented reality. The article explores key concepts from the works of David Alteide and Robert Snow (1979; 1988), Marshall McLuhan (1964; 1967), Bolter and Grusin (1999), and Lefebvre (1984).
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Reports on the topic "Concept of innovative marketing"

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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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Morris, William. Utilizing Information Technology in Innovative Marketing Approaches for Public Transportation. University of South Florida, 2010. http://dx.doi.org/10.5038/cutr-nctr-rr-2008-05.

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Minh, Nguyen. Innovative, Versatile and Cost Effective Solid Oxide Fuel Cell Stack Concept. Office of Scientific and Technical Information (OSTI), 2022. http://dx.doi.org/10.2172/1923967.

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Larson, Sara. Elevating sustainability and corporate social responsibility in event marketing: Exploring innovative practices and untapped opportunities. Iowa State University, 2024. https://doi.org/10.31274/cc-20250502-6.

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Kraynova, O. S. Demand for a logistics concept for the design of innovative processes of commercial enterprises. Ljournal, 2011. http://dx.doi.org/10.18411/kray-2011-artc-00070.

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Thiessen, H. A. Innovative concept for an advanced hadron facility based on a 2 GeV H/sup -/ linac. Office of Scientific and Technical Information (OSTI), 1987. http://dx.doi.org/10.2172/7136677.

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van Mens, Allard, Floor Quirijns, Alba Pulskens, Pieke Molenaar, and Edward Schram. Roadmap for the Kiwi-codend : towards introduction of an innovative fishing concept in European fisheries. Wageningen Marine Research, 2025. https://doi.org/10.18174/687820.

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Dando, Neal, Mike Gershenzon, and Rajat Ghosh. Recovery Act: Innovative CO2 Sequestration from Flue Gas Using Industrial Sources and Innovative Concept for Beneficial CO2 Use. Office of Scientific and Technical Information (OSTI), 2012. http://dx.doi.org/10.2172/1122562.

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Tulenko, J. S., and R. G. Connell. An innovative fuel design concept for improved light water reactor performance and safety. Final technical report. Office of Scientific and Technical Information (OSTI), 1995. http://dx.doi.org/10.2172/171333.

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Adams, Jane W., and George Robitaille. The Tri-Service Site Characterization and Analysis Penetrometer System-SCAPS: Innovative Environmental Technology from Concept to Commercialization. Defense Technical Information Center, 2000. http://dx.doi.org/10.21236/ada373939.

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