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Books on the topic 'Concept of innovative marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Aslaksen, Erik W. The System Concept and Its Application to Engineering. Springer Berlin Heidelberg, 2013.

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2

Eisenman, Sara. Building design portfolios: Innovative concepts for presenting your work. Rockport, 2006.

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3

Bel'zeckiy, Anatoliy. Marketing: theory, methods and models of the market as a whole. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2134337.

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In the monograph, based on the innovative concept of organized market integrity from the standpoint of the methodology of holism (integrity), methods of measurement, spectral analysis and synthesis of a mixed heterogeneous market structure in interaction with the external environment are developed. Models of structure, functioning, kinetics of behavior, neural network forecasting and market development as a whole are presented. The practical issues of the implementation and assessment of the quality of market models as integrity are considered. The laws of market development are formulated. It

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4

Kavoura, Androniki, Damianos P. Sakas, and Petros Tomaras, eds. Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-33865-1.

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5

Kavoura, Androniki, Damianos P. Sakas, and Petros Tomaras, eds. Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9.

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6

Sakas, Damianos P., and Dimitrios K. Nasiopoulos, eds. Strategic Innovative Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9.

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7

1953-, Rentschler Ruth, ed. Innovative arts marketing. Allen & Unwin, 1999.

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8

Curran, Clive-Steven. The Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods. Springer London, 2013.

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9

S, Maklan. Extending the marketing concept. Cranfield School of Management, 2002.

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10

Kavoura, Androniki, Efstathios Kefallonitis, and Apostolos Giovanis, eds. Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3.

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11

Kavoura, Androniki, Efstathios Kefallonitis, and Prokopios Theodoridis, eds. Strategic Innovative Marketing and Tourism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6.

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12

Kavoura, Androniki, Teresa Borges-Tiago, and Flavio Tiago, eds. Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0.

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13

Stieler, Maximilian, ed. Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9.

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14

Salat, Rüdiger. Innovative Mediennutzung. VVF, 1991.

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15

Calvert, John. Network marketing: History and concept. The Author], 1992.

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16

Theede, Michael. Management und Marketing von Konzerthäusern: Die Bedeutung des innovativen Faktors. P. Lang, 2007.

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17

Varey, R. J. A broadened concept of internal marketing. UMIST, 1996.

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18

Glynn, William J. Services marketing & the concept of exchange. University College Dublin (Centre for Quality & Services Management), 1994.

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19

Förster, Anja. Marketing-Trends: Innovative Konzepte für Ihren Markterfolg. 2nd ed. Gabler, 2006.

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20

Farahutdinov, Shamil'. Current trends and innovative methods in marketing research. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1016648.

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This tutorial provides an overview of modern and innovative research methods used in marketing. The main focus is on innovative methods that are just becoming widespread, as well as on traditional methods that are being transformed as a result of existing trends in the modern digital age. The theoretical and technical aspects underlying the methods under consideration, a brief history of their origin, heuristic possibilities and limitations are revealed. In some cases, examples of use are provided, as well as indications of useful resources and practical use of methods in individual research p

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21

H, Wood Emma, ed. Innovative marketing communications: Strategies for the events industry. Elsevier/Butterworth-Heinemann, 2006.

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22

Masterman, Guy. Innovative Marketing Communications: Strategies for the Events Industry. Elsevier, 2005.

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23

Woisetschläger, David. Marketing von Solutions: Innovative Ansätze und Best Practices. Gabler, 2010.

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24

1947-, Carson David, ed. Marketing and entrepreneurship in SMEs: An innovative approach. Prentice Hall, 1995.

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25

Aslaksen, Erik W. System Concept and Its Application to Engineering. Springer Berlin / Heidelberg, 2014.

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26

Aslaksen, Erik W. The System Concept and Its Application to Engineering. Springer, 2012.

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27

Cellucci, Thomas A. Guide to Innovative Public-Private Partnerships. The Scarecrow Press, 2011. https://doi.org/10.5040/9798892050999.

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Congress is expected to announce that new practices are to be adopted across the federal sector which will incite new and innovative partnerships between the public and private sectors. In A Guide to Innovative Public Private Partnerships: Utilizing the Resources of the Private Sector for the Public Good author Thomas A. Cellucci introduces these new procedures and how both private entrepreneurs and government managers can use them most effectively. This book enables organizations in both the private and public sectors to develop and execute efficient and effective business partnerships. Detai

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28

MBA, Nat Chiaffarano. Progressive Marketing Plan for a Concert and Event Promoter: A Detailed Template with Innovative Growth Strategies. Independently Published, 2017.

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29

Medical Device Design: Innovation from Concept to Market. Elsevier Science & Technology Books, 2012.

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30

Eisenman, Sara. Building Design Portfolios: Innovative Concepts for Presenting Your Work (Design Field Guide). Rockport Publishers, 2008.

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31

Masterman, Guy, and Emma Wood. Innovative Marketing Communications. Routledge, 2007. http://dx.doi.org/10.4324/9780080492742.

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32

Innovative Marketing Communications. Routledge, 2007.

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33

Masterman, Guy, and Emma Wood. Innovative Marketing Communications. Taylor & Francis Group, 2007.

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34

Rentschler, Ruth. Innovative Arts Marketing. Allen & Unwin Academic, 2002.

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35

Masterman, Guy, and Emma Wood. Innovative Marketing Communications. Taylor & Francis Group, 2007.

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36

Masterman, Guy, and Emma Wood. Innovative Marketing Communications. Taylor & Francis Group, 2007.

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37

Masterman, Guy, and Emma Wood. Innovative Marketing Communications. Taylor & Francis Group, 2007.

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38

Masterman, Guy, and Emma Wood. Innovative Marketing Communications. Taylor & Francis Group, 2007.

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39

Curran, Clive-Steven. Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods. Springer London, Limited, 2015.

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40

Curran, Clive-Steven. Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods. Springer, 2013.

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41

Curran, Clive-Steven. The Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods. Springer, 2013.

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42

Webster, Frederick E. Rediscovering the Marketing Concept. Marketing Science Inst, 1988.

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43

Copy & concept. Noordhoff Uitgevers, 2014.

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44

Lüders, A. Procurement Marketing: A Strategic Concept. Springer London, Limited, 2013.

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45

The concept of direct marketing. Hoke, 1985.

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46

Koppelmann, Udo. Procurement Marketing: A Strategic Concept. Springer, 2010.

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47

Procurement marketing: A strategic concept. Springer, 1998.

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48

New marketing imperatives: Innovative stategies for today's marketing challenges. Prentice Hall, 1995.

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49

Abbas, Wael. Marketing Plan for Schools: New and Innovative Marketing Ideas. Independently Published, 2018.

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50

Shawgo, Bob. Building Blocks of Innovative Digital Marketing. Topline Frontier, LLC, 2023.

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