Academic literature on the topic 'Conceptual metaphors'

The present article is concerned with the analysis of so-called metaphoric resemblance operations. Our corpus of animal metaphors, as representative of resemblance metaphors, reveals that there are complex cognitive operations other than simple one-correspondence mappings that are necessary to understand the interpretation process of the selected expressions (which include metaphor and simile). We have identified a strong underlying situational component in many of the examples under scrutiny, which requires the metonymic expansion of the metaphoric source. Additionally, metaphoric amalgams (understood as the combination of the conceptual material from two or more metaphors) and high-level metonymy in interaction with low-level metaphor are also essential for the analysis of animal metaphors.

The meaning of the metaphor is understanding as one of the conceptual domain in terms of other conceptual domains. A metaphor is used effortlessly in everyday life, including in a literary work. The aim of this study is able to help people to understand the metaphoric meaning of Murli, a spiritual text written by Brahma Kumaris. The problems of this study discussed based on metaphorical expressions used in daily spiritual texts Murli and the conceptual metaphors motivate the application of the metaphorical expressions in daily spiritual texts Murli. The data of this study is taken from the daily spiritual texts by Brahma Kumaris Murli. The technique that is used to collect the data is the note-taking technique. The metaphor is identified using MIP (Metaphor Identification Process) by Pragglejaz Group This method helps the process of analyzing metaphorical words. The result of this study showed that Murli consists of 16 conceptual metaphors of the structural metaphor, 2 conceptual metaphors of the orientational metaphor, and 3 conceptual metaphors of the ontological metaphor including the personification and 1 conceptual metaphor of the metonymy.

Contemporary theory of metaphor highlights its cognitive nature as opposed to traditional view of metaphor as rather a trope. We address the status and significance of conceptual metaphors in English banking terminology. A large-scale corpus analysis of English banking discourse (1888728 words) is conducted to determine how this trope is used. The application of a cognitive approach to a banking discourse has led to identification of metaphoric structures characterizing banking discourse. We confirm the use of terminology system corpus for (organic, mechanical, military, liquid, sports) metaphor models. We prove that banking discourse is highly metaphoric and borrows metaphors from multiple terminological domains. We establish the evolution of certain metaphors. We define the connections between concept areas of cognitive maps. We also prove that not all semes are transferred from the source to the target area, which confirms the connection at the conceptual level. Special attention is paid to the nexus of banking institution and social and political aspects of national cultures. This in turn allows to substantiate and test the theory of conceptual metaphor, and also served as means for a detailed study of conceptual metaphors as a culturally determined phenomenon in language. Given that metaphor is a dynamic cognitive mechanism, we detect diverse ways of metaphorization.

Conceptual Metaphor Theory (CMT) aims to represent the conceptual structure of metaphors rather than the structure of metaphoric language. The theory does not explain which aspects of metaphoric language evoke which conceptual structures, for example. However, other theories within cognitive linguistics may be better suited to this task. These theories, once integrated, should make building a unified model of both the conceptual and linguistic aspects of metaphor possible. First, constructional approaches to syntax provide an explanation of how particular constructional slots are associated with different functions in evoking metaphor. Cognitive Grammar is especially effective in this regard. Second, Frame Semantics helps explain how the words or phrases that fill the relevant constructional slots evoke the source and target domains of metaphor. Though these theories do not yet integrate seamlessly, their combination already offers explanatory benefits, such as allowing generalizations across metaphoric and non-metaphoric language, and identifying the words that play a role in evoking metaphors, for example.

Over the past few decades, the Conceptual Metaphor theory has attracted scholarly and practitioner attention in the construction of metaphoric advertising, which is driven by the claim that abstract concepts intended to be delivered are better communicated through a conceptual metaphor (Reddy 1979). Metaphoric advertising is a communicative mechanism that sends out intended messages while also provoking positive emotions and triggering attention from the recipient. In order to augment prior findings, this article aims to provide the metaphorical account of a conceptual mechanism delineated in K-Beauty metaphoric advertising by classifying their sub-types into structural, orientational, and ontological metaphors. To that end, this study compiled the K-Beauty metaphoric advertising corpora, which held over four thousand tokens of slogans and taglines extracted from beauty product advertisements generated in translated English, thus aiming to discuss primary instances of metaphorical mappings and conceptualizations, as well as their persuasive functions. Overall, the results evidenced that structural metaphors outperformed the other two sub-types, typifying systematic qualities and rich source domains. Of all the conceptual metaphor sub-categories, it was observable that the ENTITY and SUBSTANCE metaphors, which are a sub-type of ontological metaphors, were the most robust, signifying that ontological metaphors may adopt an imaging mechanism to transfer metaphorical mappings from a source domain to a target domain. The findings argue that particular metaphor choices in metaphoric advertising are closely linked to a cognitive mechanism triggered by cultural awareness pertaining to persuasion and promotion. Based on the current findings, implications and future research directions will also be discussed.

In winespeak, metaphors are a real challenge for the translator. Indeed, many metaphoric expressions cannot be found in dictionaries and their true meaning is not defined. The only basis for their translation seems to be the conceptual basis they are built upon. Indeed, wine tasting metaphors are linguistic realisations of conceptual metaphors, with mappings from well-known domains used to understand and communicate the intangible experience of taste. Various conceptual metaphors appear in the same tasting note, creating a complex blend, or conceptual integration pattern. So the translation procedures generally put forward in translation studies, based on the linguistic conception of metaphor, appear inappropriate. The cognitive translation hypothesis offers a good basis to compare source and target text wine-tasting metaphors.

Abstract Conceptual metaphor theory highlights that metaphor is a matter of thinking. This assumption indicates that metaphors exist not only in language, but also in other modes. This study examines uses of visual and visual-verbal metaphors in 50 Chinese editorial cartoons conceptualizing serious haze problem, with the intention of eliciting implicit meaning conveyed by visual signs alone or together with verbal texts. Both conceptual and critical discourse analysis of the metaphors are conducted. The study finds that the way a metaphor is realized visually and verbally in a cartoon determines the features mapped onto the topic, and further implicitly expresses a critical stance toward the topic under discussion. The metaphors in the cartoons evoke a general understanding of haze problem by activating the war scenario and familiar cultural or social context in viewers. It is found in this corpus that visual fusion and visual replacement are the most frequent kinds of visual metaphors. The study further affirms that visual metaphors are better in conveying rich and implicit conceptual and affective meaning, and can be direct manifestation of the conceptual metaphor without the mediation of language. In sum the study suggests the need for an integrated approach to visual metaphoric representation in multimodal analysis.

AbstractThe CEFR encourages a more effective international communication. Given that effective communication in a L2 involves the ability to use metaphors, this figure becomes of prime importance to the teaching of languages. The present study applies a methodology for teaching English metaphors and idioms following the tenets of Cognitive Linguistics (CL). It argues the importance of “metaphoric competence”, and, by a conceptual metaphor awareness method, it advocates the usefulness of teaching metaphors and idioms and its explicit inclusion in a language syllabus aimed at increasing proficiency in L2. This conceptual basis for language is almost entirely unavailable to L2 learners in course books and reference materials. This paper reviews the scope of metaphor and metaphoric competence in the context of second-language teaching and learning, and provides some tips on how to teach metaphors and idioms effectively in a foreign language context. By analizing the systematicity and experiential basis of the expressions subject of study, it offers some pedagogical suggestions and teaching material that can facilitate the acquisition of idiomatic expressions by raising awareness of the conceptual metaphors that underlie them.

In previous literature, conceptual metaphor has been used as a comprehensive cognitive tool to explore systematic categorization of concepts in the Quran. Death metaphor themes have either been studied from rhetorical or conceptual perspectives, but metaphor interpretation needs both linguistic and conceptual knowledge. This paper will explore the function of both linguistic and conceptual knowledge in metaphor interpretation in the Quran. This paper has used the technique of key words and phrases for data collection and metaphor identification procedure (MIP) for metaphors identification. Thirteen conceptual metaphors were found in the data. The key conceptual metaphors were analyzed through the lexical concept cognitive model theory (hereafter LCCM) to find out the functions of linguistic and conceptual knowledge in metaphor interpretation. The findings reveal that conceptual metaphor gives only relational structure to the linguistic metaphoric expressions, whereas interpretation needs integration of both linguistic and conceptual knowledge. Conceptual simulation of metaphoric expressions is a multilinear process of multiple conceptual schemas and language. The findings also reveal that LCCM needs the tool of intertextuality for clash resolution of contexts in text interpretation. This paper holds that meaning construction depends upon multilinear processing of conceptual schemas and language. Furthermore, it asserts that the gap in LCCM may be resolved through the tool of intertextuality in metaphor comprehension. This study suggests further studies on relationship between conceptual schemas and lexical behaviour and an elaborate model for text interpretation, combining LCCM and intertextuality. 
 
 Keywords: Cognitive model, cognitive semantics, conceptual metaphor, fusion, lexical concept
 
 Cite as: Sardaraz, K., & Ali, R. (2019). A cognitive-semantic approach to the interpretation of death metaphor themes in the Quran. Journal of Nusantara Studies, 2(4), 219-246. http://dx.doi.org/10.24200/jonus.vol4iss2pp219-246

Metaphorical expressions (MEs) are abundant in political text and their translation ‎poses challenges particularly for retaining the implicit meaning. This research focuses on examining the use of conceptual metaphors (CMs) ‎in Indonesian ‎political news and their English translation. The objectives ‎ are to identify types and the source domain of CMs and to explain how the CMs are translated.‎ ‎Grounding on mixed-methods, the data were metaphorical expressions in ‎ the Indonesian and English versions of Tempo weekly magazines in April, May, and June in 2021. Metaphor Identification Procedure (MIP) was ‎applied to determine the metaphoricity of metaphors in the STs and Indonesian dictionary (KBBI) was also employed to avoid intuition ‎decision-making. ‎The results indicate that CMs are commonly used in ‎political news in order to popularize, concretize, and dramatize issues. Structural metaphors are found ‎as the most dominant type and twenty source domains are found ‎in the STs with war metaphor as the most significant domain. In terms of the translation, the study demonstrates that non ‎metaphorical translation is the most frequently used technique to render metaphors ‎into English TT. As a result, the translation reduces the ‎metaphoric function of the original expressions.Keywords: political news, conceptual metaphor, translation technique