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Journal articles on the topic 'Confectionery enterprise'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

ШАРИФУЛИН, Сергей, Sergej SHARIFULIN, Алина КУРАГИНА, and Alina KURAGINA. "THE SUCCESS FACTORS OF CONFECTIONERY BUSINESS." Services in Russia and abroad 11, no. 5 (2017): 102–25. http://dx.doi.org/10.22412/1995-042x-11-5-9.

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The article is devoted to theoretical issues of success of confectionery business. It examines the factors affecting the process of economic activity of the confectionery enterprise. Sweets are a source of taste pleasure and positive emotions and for most consumers become a vital product. In the modern world a tea culture with sweets is widely developed, therefore confectionery business will always be quite promising. The business "with a sweet taste" has a lot of manifestations, but at the present time the tendency of development of such enterprises as cafe-confectioneries is obvious. Cafe-co

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Мокляк, Мирослава Володимирівна, Ярослав Олександрович Передерій, and Микола Сергійович Сафонов. "Features of the promotion policy of the confectionery industry." Економіка і регіон/ Economics and region, no. 1(72) (June 24, 2019): 108–16. https://doi.org/10.26906/eip.2019.1(72).1444.

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The article defines the essence and purpose of the product promotion process on the market, the specified stages of its promotion. The organization features of this process taking into account product specifics are considered. The algorithm of technologies improvement, organization of production processes and management of the enterprise during the innovative products promotion on the market is offered. New forms of stimulation, organizational structures and methods for developing managerial decisions are all innovative products. In order to accelerate and improve the quality of the product pr

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Alina, Tkachenko. "DEVELOPMENT OF THE SAFETY MANAGEMENT SYSTEM DURING THE PRODUCTION OF FLOUR CONFECTIONERY." TECHNOLOGY AUDIT AND PRODUCTION RESERVES 3, no. 1(53) (2020): 19–24. https://doi.org/10.15587/2706-5448.2020.205129.

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<em>The object of research is to manage the safety of developed flour confectionery products from organic raw materials – cakes, pastries and biscuits. There are many approaches to implementing a food safety management system. However, in practice it has been established that the food safety management system can’t be borrowed from another enterprise and can’t be unified. Each food product has its own characteristics of production, various hazardous factors that affect its safety, which necessitates the development of a safety management system for each group of food products

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Krivenko, E., A. Kocharyan, V. Tigranyan, and N. Mirzebalaeva. "PROBLEMS OF RESOURCE SAVING AND INNOVATIVE DIRECTIONS OF THEIR SOLUTIONS IN THE CONFECTIONERY PRODUCTION." National Association of Scientists 3, no. 74 (2021): 59–65. http://dx.doi.org/10.31618/nas.2413-5291.2021.3.74.525.

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The rational use of cocoa beans as the main raw material in the production of chocolate products is an important and complex problem in the field of resource conservation facing the confectionery industry. One of the main directions of its solution is innovative technologies for the integrated use of cocoa beans, including the processing of their shell-cocoa shell, which has become a new product of confectionery production. Its acquisition contributes to improving the efficiency of the enterprise on the basis of resource-efficient technologies. This resource efficiency technology allows the pr

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Мокляк, Мирослава Володимирівна, Ярослав Олександрович Передерій, and Микола Сергійович Сафонов. "Features of the promotion policy of the confectionery industry." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 1(72) (June 24, 2019): 108–16. http://dx.doi.org/10.26906/eir.2019.1(72).1444.

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The article defines the essence and purpose of the product promotion process on the market, the specified stages of its promotion. The organization features of this process taking into account product specifics are considered. The algorithm of technologies improvement, organization of production processes and management of the enterprise during the innovative products promotion on the market is offered. New forms of stimulation, organizational structures and methods for developing managerial decisions are all innovative products. In order to accelerate and improve the quality of the product pr

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MISHCHENKO, Volodymyr, Iryna HOROBETS, and Vyacheslav IVANCHENKOV. "PRODUCT QUALITY CONTROL IN ANTI-CRISIS MANAGEMENT OF A CONFECTIONERY ENTERPRISE." Ukrainian Journal of Applied Economics 5, no. 4 (2020): 123–29. http://dx.doi.org/10.36887/2415-8453-2020-4-13.

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Introduction. Analysis of the financial condition of the confectionery industry shows that in general most indicators have a positive trend, but some of them sometimes have negative values. This indicates the existing threats of bankruptcy, so the question of improving the methodology for identifying the crisis and developing the concept of crisis management of confectionery, including the use of controlling as a tool to prevent crises. The purpose of this article is determining the role of quality controlling in anti-crisis management of a confectionery enterprise on the basis of a cost-orien

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YERMAK, Svitlana, and Yuliia ZHABROVETS. "Strategic aspects of improving business processes of confectionery industry of Ukraine in competition conditions." Economics. Finances. Law 6/1, no. - (2022): 23–27. http://dx.doi.org/10.37634/efp.2022.6(1).5.

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Introduction. Uncertainty of the current economic and political situation in Ukraine, the consequences of the long-lasting COVID-19 pandemic, military invasion of the country caused changes in market conditions, caused increased competition in all sectors of the economy, which in turn affected business processes and created difficult conditions for their development. The purpose of the paper is to assess the competitive environment of the confectionery industry of Ukraine and study the strategic aspects of business processes of its leaders. Results. The positions of Ukrainian confectionery ent

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N., Krasnokutska, and Ghosn S. "METHODICAL TOOLS OF ESTIMATION OF THE ECONOMIC INTERESTS SATISFACTION LEVEL OF THE CONFECTIONERY INDUSTRY STAKEHOLDERS." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 1 (29) (July 1, 2019): 87–98. https://doi.org/10.5281/zenodo.3264770.

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<em>Because of the diversity of stakeholders, their interests and the potential benefits of interaction with the company, identification of key stakeholders and the search for effective mechanisms of interaction are possible only within certain industry boundaries. It is the sectoral barriers that significantly affect the level of competition in the industry, the competitive forces of suppliers and buyers, the ability of public organizations to defend the interests of the community, and so on. Confectionery industry is one of the priority sectors for the development of the world market potenti

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Nataliia Krasnokutska and Salim Ghosn. "GENERAL SATISFACTION ASSESSMENT OF RELATIONSHIP WITH STAKEHOLDERS." European Cooperation 3, no. 43 (2019): 80–95. http://dx.doi.org/10.32070/ec.v3i43.55.

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Under current management conditions, it is necessary to take into account not only the interests of owners, but also other groups of its stakeholders during elaboration of the enterprises’ development strategies; the list of stakeholders is individual for each economic entity. Under entering into relations with the enterprise, they make certain contributions to its activity and wish to receive from such cooperation the desired incentives, which are expressed in satisfying the identified interests of stakeholders. Satisfaction of their interests occurs mainly by means of the enterprise manageme

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Romanowska, Mirela, and Joanna Kowalik. "Financial risk management in enterprise – food sector (confectionery)." Studia i Prace WNEiZ 43 (2016): 209–18. http://dx.doi.org/10.18276/sip.2016.43/1-18.

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Temchenko, O., I. Kryshtopa, and N. Shevchuk. "Assessment of the enterprises competitive advantages on the basis of financial and economic activity indicators." Galic'kij ekonomičnij visnik 72, no. 5 (2021): 13–22. http://dx.doi.org/10.33108/galicianvisnyk_tntu2021.05.013.

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Object of the research is the level of competitiveness, competitive behavior and efficiency of making logistic decisions at PJSC «AVK» as key representative of national confectionery market. One of the most problematic aspects is the absence of mechanism of support of sustainable competitive status of domestic enterprises in conditions of crisis that requires daily and permanent monitoring and strategic assessment of the state of ensuring competitiveness and existing advantages, analyses of the key factors of leading competitors functioning at current confectionery market. The objective of thi

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Chortok, Yulija V. "Formation of Competitive Advantages of the Confectionery Industry Enterprise." Mechanism of an Economic Regulation 4 (2018): 68–79. http://dx.doi.org/10.21272/mer.2018.82.06.

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Niemczyk, Nicholas, Landon Hubel, and Iryna S. Kravets. "Features of Marketing Promo-Campaigns of Ukrainian Confectionery Manufacturers within Domestic and Foreign Markets." Scientific Bulletin of Mukachevo State University. Series «Economics» 8, no. 4 (2022): 36–44. http://dx.doi.org/10.52566/msu-econ.8(4).2021.36-44.

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The confectionery industry is of significant importance for the stable development of the country for many economic reasons, it’s an ancient and effective industry, creating serious competition in the international market of confectionery products. Therefore the purpose of the scientific article is the analysis of the market of confectionery products in Ukraine and estimation of features of promo campaigns of the Ukrainian manufacturers of confectionery products. In the course of writing the article, both theoretical and statistical methods of data analysis were used. The found information abo

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Livinskiy, A. A., A. S. Krasavin, A. S. Pavlovskiy, and A. V. Lapin. "Justifi cation for expanding the product range at a low-capacity confectionery enterprise through recycling." Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products), no. 12 (November 20, 2023): 722–25. http://dx.doi.org/10.33920/igt-01-2312-02.

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The task of low-capacity enterprises is to develop and introduce new types of confectionery products using small fractions of nuts and dried fruits obtained during sorting. In the conditions of such enterprises, there is no technical possibility to expand the range of products using traditional products. The machine and hardware circuits for the production of many products are cumbersome and require large production areas. Based on the analysis of the recipe compositions of confectionery products, the relevance for the development and implementation of fruit and nut bars through recycling of n

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Ушкаренко, Ю. В., and А. М. Сорокіна. "MODERN APPROACHES TO ASSESSING THE PERFORMANCE EFFICIENCY OF CONFECTIONERY INDUSTRY ENTERPRISES." Scientific Bulletin of Kherson State University. Series Economic Sciences, no. 55 (June 30, 2025): 12–18. https://doi.org/10.32999/ksu2307-8030/2025-55-2.

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The article explores current scientific and practical approaches to assessing the performance efficiency of enterprises in the confectionery industry under conditions of economic transformation and high market competition. The need to revise and modernize traditional efficiency assessment methods – primarily based on financial and economic indicators – is emphasized, in order to incorporate modern management tools, dynamic environmental changes, and the growing role of intangible assets. The analysis systematizes the main groups of indicators used in contemporary practice: financial, productio

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ATAKUZIEV, S.A, and T.B BORISKINA. ""DEVELOPMENT OF A MARKETING STRATEGY USING THE EXAMPLE OF A CONFECTIONERY FACTORY"." JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN UZBEKISTAN 1, no. 9 (2023): 628–32. https://doi.org/10.5281/zenodo.10381514.

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Enterprise strategy is the development of marketing strategies. The development of marketing strategies is considered as a key stage in the strategic planning process of the enterprise as a whole and is a necessary element to achieve the best results of the company's activities

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Leonenko, E. A., S. V. Kunev, and N. N. Chindyaykina. "CHARACTERISTICS OF ORGANIZING AND MANAGING SALES ACTIVITIES USING THE EXAMPLE OF “OOO LAMZUR”." Scientific Review: Theory and Practice 10, no. 6 (2020): 1001–15. http://dx.doi.org/10.35679/2226-0226-2020-10-6-1001-1015.

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In modern conditions, the further development of the market economy puts each subject of economic activity in very difficult conditions. For the survival and effective functioning of an organization, it is no longer enough to simply produce goods in the maximum possible volume, it is especially important to sell these goods. The significant role of sales activities in the enterprise management requires searching for new methods of improvement, one of which is the revision of existing and the development of new optimal distribution channels under conditions of environmental uncertainty. Current

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Scherer, Laura Alves, Vanessa Amaral Prestes, and Carmem Ligia Iochins Grisci. "Shape the Enterprise, Shape the Life: Strategy of Living Life in Refuge as an Ethnic Entrepreneur in Light of Immaterial Labor." Organizações & Sociedade 29, no. 103 (2022): 805–31. http://dx.doi.org/10.1590/1984-92302022v29n0038en.

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Abstract This article aims to present and analyze the strategy for living life of Syrian refugees, examining the ethnic enterprise in light of the notion of immaterial labor. A qualitative and exploratory study was conducted in the city of Porto Alegre (Brazil), based on a corpus of research whose thematic focus was ethnicity in the food-sector enterprises of Syrian refugees. The data were accessed by means of newspaper reports, visits to the enterprises, the consumption of products, narrative interviews, and direct observation with photographic and field diary records. The participants were S

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Foshchii, Petro, Valentin Kovshik, and Mariia Foshchii. "DEVELOPMENT OF COMPETITIVE STRATEGY FOR INDUSTRIAL ENTERPRISES BASED ON EXPECTED PERFORMANCE." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 6 (December 17, 2023): 89–93. https://doi.org/10.20998/2519-4461.2023.6.89.

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The article explores the theoretical and practical principles of developing a competitive strategy for industrial enterprises based on expected performance effectiveness. It examines performance in projection representation, with the selection of direction depending on the purpose of use, and accordingly, different informational bases and indicators are applied and analyzed: market projection (evaluating performance through competitiveness indicators and market value), financial projection (analyzing profitability indicators, economic value added), cost projection (performance expressed in cos

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Yew, John Lee Kean. "King’s Confectionery: Transferring Tacit Knowledge from Malaysia to Bangladesh." South Asian Journal of Business and Management Cases 5, no. 2 (2016): 198–208. http://dx.doi.org/10.1177/2277977916665984.

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This case traces the birth and growth of King’s Confectionery by Wong Yoke Khing and her husband in Malaysia. They started their first bakery by selling an array of pastries and cakes in the Kepong’s wet market. Eventually, they owned their first outlet in Jinjang and later on they opened their second outlet in Kepong. Currently, the enterprise owned by the second generation of Wong family continues the legacy and tempts their customers with delicious baked goods, pastries and other delicacies. King’s Confectionery continues to expand its production capabilities and has started preparing for g

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Rohanova, H. O., and V. V. Yaryna. "Determining the Financial Strategy of the Confectionery Industry Enterprise When Analyzing Its Financial Sustainability." Business Inform 2, no. 517 (2021): 286–92. http://dx.doi.org/10.32983/2222-4459-2021-2-286-292.

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The article is aimed at applying the Franchon and Romane matrix at the food industry enterprise within the terms of a comprehensive analysis of the enterprise’s financial sustainability and equilibrium. Analyzing and systematizing the scientific works of many scholars, the evolution of approaches to the financial strategy of enterprise was considered and it was specified that the construction of the matrix of strategies according to Franchon and Romane makes it possible to respond timely to the need to change the financial strategy depending on the change in the conditions of its activities. T

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Rutkiewicz, Krzysztof, and Tomasz Berbeka. "IDENTIFICATION AND ASSESSMENT OF A SMALL ENTERPRISE STRATEGY – A CASE STUDY OF A CONFECTIONER'S SHOP." Annals of the Polish Association of Agricultural and Agribusiness Economists XX, no. 5 (2018): 184–92. http://dx.doi.org/10.5604/01.3001.0012.6707.

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The aim of the research was an all-encompassing assessment of the process of shaping the strategy of a small enterprise (confectioner’s shop), conducting business activity on the local market. The verified hypothesis is that the strategy of a small company is not always formalized, because strategic plans can only be hidden „in the owner’s head”. The research is of a theoretical and empirical nature, including a critical analysis of the data. An observation method, in-depth personal interview and questionnaire research were applied. A SWOT and CSF (Critical Success Factor) analysis were carrie

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Sirenko, K. Yu. "STRATEGIC ANALYSIS OF INTERNAL AND EXTERNAL ENVIRONMENT OF THE ENTERPRISE." Scientific Herald of Sivershchyna. Series: Education. Social and Behavioural Sciences 2022, no. 1 (2022): 154–68. http://dx.doi.org/10.32755/sjeducation.2022.01.154.

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The purpose of the article is to conduct a strategic analysis of the internal and external environment of the enterprise. The object of strategic analysis is the Private Joint-Stock Company Kyiv Confectionery “Roshen”. The purpose of which is transformation the company’s products into mass consumption products in order to maximize profits and increase sales, as well as improve product quality; expanding share in domestic and foreign markets; minimization of costs for raw materials and supplies; introduction of the latest production technologies. To achieve this goal, methods of generalization,

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Lytvynenko, T. M., and O. S. Danylchenko. "BRAND MANAGEMENT AS A FACTOR OF INCREASING THE COMPETITIVENESS OF THE CONFECTIONERY ENTERPRISES." THEORETICAL AND APPLIED ISSUES OF ECONOMICS, no. 39 (2019): 4–15. http://dx.doi.org/10.17721/tppe.2019.39.1.

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Problem’s setting. Many experts are increasingly inclined to conclude that the main factor for the success of most enterprises is the commitment and loyalty of consumers. A higher degree of consumer loyalty is an almost fanatical appreciation of the brand. Any product while entering the market creates some impression - positive or negative. These associations and consumer perception of the product are called the brand. This is some impression of a product in the minds of consumers or a label that is thoughtfully attached to the product. However, branding is not always a sure guarantee of succe

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Janczewska, Danuta. "Process of Knowledge Diffusion in SMEs in Multicultural Space." Journal of Intercultural Management 8, no. 2 (2016): 85–104. http://dx.doi.org/10.1515/joim-2016-0011.

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Abstract Knowledge about a logistic process in SMEs can be the way to growth of competitiveness of a company by improving those processes. One of the ways can be the use of diffusion of knowledge in multicultural enterprises as a support of management. Identification of multicultural advantages in management process should be based on knowledge resources, especially the process of knowledge flow between people in multicultural enterprise. Achieving knowledge and accumulation as a resource allow increasing logistic standards such as supply process, production, storage and distribution. It can c

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Harmatiy, Nataliya, Iryna Khymych, and Nataliia Riznyk. "Specificity of ensuring the efficiency of the enterprise's activity with financial resources, PJSC «Kyiv confectionery factory «Roshen» as a case study." Socio-Economic Problems and the State 22, no. 1 (2020): 91–100. http://dx.doi.org/10.33108/sepd2020.01.091.

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The specificity of ensuring the efficiency of the enterprise with financial resources, both own and borrowed, PJSC "Kyiv Confectionery Factory "Roshen" as a case study during 2017-2018 is presented in the article. Currently, the ability to finance its own activities is an important factor for the enterprise functioning. The possibility of providing the enterprise with financial resources is a necessary condition for its successful operation. The future strategy of the enterprise will depend on the type and method of providing financial resources. An assessment of the financial security of the

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Еliseeva, Е. А. "HISTORY OF THE KUIBYSHEV CONFECTIONERY FACTORY (BASED ON THE MATERIALS FROM THE FUND COLLECTIONS OF THE SAMARA REGIONAL MUSEUM OF HISTORY AND LOCAL LORE NAMED AFTER P.V. ALABIN)." Izvestiya of Samara Scientific Center of the Russian Academy of Sciences. History Sciences 3, no. 2 (2021): 38–44. http://dx.doi.org/10.37313/2658-4816-2021-3-2-38-44.

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The article is devoted to studying the history of the Kuibyshev confectionery factory through the prism of the fund collections of the Samara regional museum of history and local lore named after P.V. Alabin. Photographs, diaries of work crews and packaging products of the enterprise were used as historical sources. This source series was collected in the funds of the Kuibyshev Museum of Local History thanks to the collective activities of employees in 1966.

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Kozak, Sylwester. "TECHNICAL AND SCALE EFFICIENCY OF FOOD PRODUCERS IN POLAND IN 2006-2016. DOES THE SIZE AND LEGAL STATUS OF ENTERPRISES MATTER ?" Annals of the Polish Association of Agricultural and Agribusiness Economists XX, no. 3 (2018): 90–95. http://dx.doi.org/10.5604/01.3001.0012.1501.

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The article empirically examines how the size and legal status of an enterprise influence the technical and scale efficiency of Polish food producers. Technical and scale efficiency indices are measured using the non-parametric DEA method. The study is based on the annual financial reports of 52 sugar and confectionery producers operating in 2006-2016. The analysis covers all enterprises in the sector, as well as groups of larger and smaller enterprises (distinguished by the median of assets), as well as groups of capital companies and cooperatives. Research has shown that enterprises were cha

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Guevara-Rivera, Edna, Roberto Osorno-Hinojosa, Victor Zaldivar-Carrillo, and Humberto Perez-Ortiz. "Dynamic simulation methodology for implementing circular economy: A new case study." Journal of Industrial Engineering and Management 14, no. 4 (2021): 850. http://dx.doi.org/10.3926/jiem.3609.

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Purpose: Circular economy (CE) principles have evolved in response to natural resource depletion as a set of guidelines for eliminating the linear take-use-dispose model of product consumption. The consequences of shifting from a linear to a circular supply chain are difficult to visualize in the long term. This study aims to design a methodology for building a simulation model to implement CE strategies in any small and medium-sized enterprise SME to prove policies before implementing them in the real world. This paper applied the methodology in a biological cycle case study: a confectionery

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ТАРАНЕНКО, Ірина, та Ілля КОКАРЄВ. "ПОЛІТИКИ ESG ЯК ІНСТРУМЕНТ МАРКЕТИНГОВОГО УПРАВЛІННЯКОНКУРЕНТОСПРОМОЖНІСТЮ ПІДПРИЄМСТВ НА РИНКУ ХАРЧОВИХ ПРОДУКТІВ". Herald of Khmelnytskyi National University. Economic sciences 342, № 3(2) (2025): 121–25. https://doi.org/10.31891/2307-5740-2025-342-3(2)-19.

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The article explores the role of ESG (Environmental, Social, Governance) policies as a tool for marketing management of enterprise competitiveness in the context of growing consumer awareness of sustainable development. The study analyses consumer preferences related to purchasing decisions that incorporate sustainability considerations, based on data from international surveys. The findings reveal that consumers pay the greatest attention to environmental friendliness and sustainable practices when purchasing food products, non-alcoholic beverages, and confectionery goods. It is established t

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Rohanova, Hanna, and Inna Kravchenko. "ASSESSMENT OF LIQUIDITY AND SOLVENCY OF THE ENTERPRISE ON THE EXAMPLE OF CONFECTIONERY FACTORY «LASOSHCHI»." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS III, no. 79 (2020): 92–103. http://dx.doi.org/10.34025/2310-8185-2020-3.79.07.

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Dolmatova, I. A., T. N. Zaitseva, E. A. Kuznetsova, and K. S. Issayeva. "The results of studies of the influence of temperature and density on the stability of marshmallow." Agrarian science, no. 5 (June 5, 2023): 98–102. http://dx.doi.org/10.32634/0869-8155-2023-370-5-98-102.

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Relevance. The quality of products tends to be a core indicator of any enterprise activity defining its competitiveness within market conditions to a great extent. Production of confectionery creams avoiding usage of stabilizers, preservatives and trans fats is a promising direction being demanded by consumers. Stability of the whipped mass within production and storage processes depends on the dynamics of the confectionery foam destruction, which leads to degradation of whipped products form and volume. Stability and dimensional stability of foam systems become key indicators of food products

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КУЗНЕЦОВА, Н. В. "SWOT-АНАЛИЗ КАК ИНСТРУМЕНТ БИЗНЕС-АНАЛИЗА". Экономика и предпринимательство, № 10(171) (7 жовтня 2024): 1438–42. http://dx.doi.org/10.34925/eip.2024.171.10.263.

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В статье рассматривается механизм реализации SWOT-анализа на примере предприятия общественного питания - кафе-кондитерской. Представлена статистика внутриотраслевой конкуренции на рынке общественного питания. Определены сильные и слабые стороны, возможности и угрозы деятельности исследуемого предприятия, даны рекомендации по повышению ее эффективности. Обоснована необходимость осуществления SWOT-анализа и использования его результатов на практике для принятия управленческих решений и обеспечению экономической устойчивости бизнеса. The article discusses the mechanism for implementing SWOT analy

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Lomakin, N. I., M. S. Maramygin, T. I. Kuzmina, et al. "Cognitive Model Based on The Dl Random Forest Method for Profi t Forecasting and Fuzzy Algorithm for Assessing Company Sustainability in Conditions of Uncertainty." Mezhdunarodnaja jekonomika (The World Economics), no. 10 (October 17, 2024): 855–76. http://dx.doi.org/10.33920/vne-04-2410-06.

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The article is devoted to the problem of supporting management decision-making on choosing a strategic partner whose activities would be effective and sustainable. During the study, based on the results of the work of enterprises in the domestic confectionery industry, a dataset was generated, which was subsequently used for the deep learning model DL-model "Random Forest" in order to calculate the predicted values of the net profi t of enterprises in the industry. Assessing companies for the purpose of selecting a strategic partner, using models such as: deep learning model "Random Forest" (D

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Raiko, Diana, and Viktoriia Cherepanova. "CREATION OF THE IMAGE AND BRAND OF THE ENTERPRISE ON THE BASIS OF MARKETING AS A PHILOSOPHY OF MANAGEMENT." Baltic Journal of Economic Studies 5, no. 2 (2019): 191. http://dx.doi.org/10.30525/2256-0742/2019-5-2-191-205.

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The modern development of an enterprise is possible only on the basis of marketing since the enterprise is effective only in case of its usefulness for consumers, the relation with which is one of the main marketing functions, i.e., marketing is a philosophy of management. The purpose of the paper is to study the theoretical background and practice of interaction of image and brand of an enterprise on the basis of marketing as a philosophy of management. Methodology. Approbation of the results is presented on the example of business projects for 2017 and 2018 of enterprises with different busi

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Rohanova, H., and I. Kravchenko. "Analysis and forecasting of the enterprise financial stability." Galic'kij ekonomičnij visnik 71, no. 4 (2021): 59–68. http://dx.doi.org/10.33108/galicianvisnyk_tntu2021.04.059.

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The purpose of the articles is to determine the role of financial stability analysis as an important component of the comprehensive analysis of the entity financial condition. Systematic assessment of financial stability makes it possible to use timely the strategy and tactics of enterprise development, take reasonable management decisions, control liquidity, solvency and financial stability of the enterprise. As a result of the investigation, the following tasks are solved in order to achieve the goal: the type of the financial stability of confectionery enterprise is clarified; qualitative a

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Mestnikova, A. V., and N. A. Fedorova. "Analysis of the organisation’s marketing strategy in the conditions of the North using the example of the Nemyugunsky Bakery («NHZ GROUP»)." Arctic XXI century. Humanities, no. 2 (July 1, 2024): 93–103. http://dx.doi.org/10.25587/2310-5453-2024-2-93-103.

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Nemyugunsky Bakery («NHZ GROUP») is one of the largest producers of bakery and confectionery products in the Republic of Sakha (Yakutia). In the North, bread is one of the main consumer products and has social significance. Bread production is an important branch of the food industry and the marketing analysis of an enterprise engaged in bread production is of significant relevance given the competition in the food market. This scientific article analyses the marketing strategy of the NHZ GROUP, considering the basic principles and methods used by the company to achieve its goals, and assessin

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Svitlana, Klepikova, and Sharova Anastasia. "FORMATION OF INTERNATIONAL MARKETING STRATEGY." Energy saving. Power engineering. Energy audit., no. 9-10(175-176) (March 15, 2023): 53–67. http://dx.doi.org/10.20998/2313-8890.2022.09.05.

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The article examines the process of forming an international marketing strategy and its determinants, describes the relationship between the phases of international marketing development and the level of application of an international marketing strategy. Based on this analysis, a set of elements of the company's international marketing strategy was developed, the application of which should contribute to ensuring a systematic approach to its planning, implementation and control. A structural and logical scheme of strategic decision-making regarding the selection of foreign markets and segment

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Lomakin, N. I., M. S. Maramygin, T. I. Kuzmina, et al. "Assessment of Financial Stability of a Partner Organization Using Dl Random Forest, Var, Z-Altman, Hurwitz Models in Conditions of Turbulent Economy." Mezhdunarodnaja jekonomika (The World Economics), no. 8 (August 29, 2024): 667–83. http://dx.doi.org/10.33920/vne-04-2408-06.

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The article discusses the issues of forecasting profits and assessing the fi nancial stability of an enterprise in the confectionery industry — the Confil company. Assessing a company as a strategic partner using models such as the deep learning model "Random Forest" (DL Random Forest), VaR, "Z-Altman", Hurwitz matrix in modern conditions has practical signifi cance. The relevance of the study lies in the fact that in a turbulent economy, approaches to ensuring the sustainable development of an organization based on artificial intelligence are increasingly being used. The scientific novelty li

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KRASNORUTSKYY, Oleksiy. "BRANDING AND CRAFT TECHNOLOGIES OF AGRICULTURAL ENTERPRISES: A STRATEGIC ASPECT." Herald of Khmelnytskyi National University. Economic sciences 316, no. 2 (2023): 19–24. http://dx.doi.org/10.31891/2307-5740-2023-316-2-3.

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In modern conditions, opening a business based on the principles of craft technologies is relevant for agricultural producers of Ukraine, because it allows to reduce the risks of security issues and unemployment. Economic processes in the country are changing very quickly, customer requests for unique products and quality are undergoing transformations. Therefore, managing the brand of craft producers will provide an opportunity to find effective ways to optimize costs and efforts to enter new local markets, including foreign ones. The purpose of the study is to determine the current state and

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Alekseeva, Y. A., T. A. Khoroshailo, A. A. Brichagina, and O. V. Svitenko. "Ecological and raw material aspects of the production of fermented milk drinks." IOP Conference Series: Earth and Environmental Science 981, no. 2 (2022): 022082. http://dx.doi.org/10.1088/1755-1315/981/2/022082.

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Abstract Many works have been devoted to the problem of obtaining healthy drinks. The nutritional value of fermented milk products depends on the composition and properties of the feedstock, the quantitative and qualitative composition of the components included in the recipe, conditions and operating parameters at all stages of the technological process, as well as on the level of technological equipment of the enterprise. In Russia, over the past year, a total of 2.159.182 tons of fermented milk products were produced, of which 794.294 tons were yogurt, 194.177 tons were fermented baked milk

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Tulus, T. J. Marpaung, Suriati, J. L. Marpaung, Rony Marpaung, and Fredy Sutanto. "Empowerment of Groups of Society Through Creative Economy Production Convection and Sablon in SMPS PTPN 4 Dolok Ilir Simalungun." ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat 8, no. 2 (2023): 723–32. http://dx.doi.org/10.32734/abdimastalenta.v8i2.14238.

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Shirt sablon activities are the most exciting activity for the moment, given that the shirt will always be sought and bought by the community. Shirt templates are techniques of printing pictures, photos, cartoons, typography and various other design results to the shirt surface. Which means the core of the next shirt making besides thinking about the material is the design that will be sued. This activity aims to improve skills and capabilities in terms of increasing the economic value of a pure shirt into a shirt that has a sale value, economically of course this skill can be a sufficient sup

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Костирко, Лідія Андріївна, та Марина Вікторівна Євтушенко. "КОНЦЕПТУАЛЬНІ ЗАСАДИ ФІНАНСОВОЇ ДІАГНОСТИКИ В СИСТЕМІ ВАРТІСНО-ОРІЄНТОВАНОГО УПРАВЛІННЯ КОРПОРАЦІЯМИ". TIME DESCRIPTION OF ECONOMIC REFORMS, № 4 (27 січня 2020): 42–49. http://dx.doi.org/10.32620/cher.2019.4.06.

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Formulation of the problem. globalization processes taking place in the world economy, uncertainty of the market environment, changing business conditions and the paradigm of corporate governance – all this sets before the economic science and practice the task of finding new approaches to financial diagnostics as a tool for information support of value-oriented management. Object of the research: financial diagnostics in the system of cost-oriented management of corporations. Methods used of the research: logical content, scientific knowledge, induction and deduction, analysis and synthesis,

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Kochetov, V. K., and N. V. Ageeva. "The practic application of traceability principles." Proceedings of the Voronezh State University of Engineering Technologies 81, no. 2 (2019): 84–91. http://dx.doi.org/10.20914/2310-1202-2019-2-84-91.

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The procedure of traceability of finished product, the regulating actions for tracking of products, beginning from the raw materials used for production of the single-part randomly chosen consumer package of a product and ending with shipment of this product to distributing facilities and also for tracking of processing of randomly chosen raw materials are offered. The traceability system does not guarantee a complete elimination of risk from arrival to the enterprise of improper raw and other materials, but allows tracking and identifying a source of nonconformance, after receiving of problem

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Devi, Salsabila Citra, Dian Senly Andika, Mohammad Isa Wibisono, Rizma Fauziyah, Sudarmiatin Sudarmiatin, and Naswan Suharsono. "Implementation of Segmenting, Targeting, and Positioning (STP) in the "Agung Kaos" Confectionery Micro, Small, and Medium Enterprise (MSMEs) in Malang Regency." East Asian Journal of Multidisciplinary Research 4, no. 5 (2025): 1955–64. https://doi.org/10.55927/eajmr.v4i5.144.

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"Agung Kaos" MSMEs in Malang Regency faces competitive challenges in the increasingly tight fashion industry from large-scale producers and e-commerce platforms. This study examines STP strategy implementation to enhance business competitiveness using a descriptive qualitative approach through observation, in-depth interviews, and documentation studies. Results show Agung Kaos segments its market based on demographics (ages 17- 50), geography (Malang area and digital expansion), psychographics (communities, businesses, event organizers), and behavior (varying needs and repeat purchases).Target

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ЧУЙ, Ірина, Л. ШЕМЧУК та Володимир БОДНАРЮК. "ПРИКЛАДНІ АСПЕКТИ АНАЛІЗУ ДІЛОВОЇ АКТИВНОСТІ ПІДПРИЄМСТВА". Herald of Khmelnytskyi National University. Economic sciences 310, № 5(1) (2022): 288–93. https://doi.org/10.31891/2307-5740-2022-310-5(1)-47.

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The purpose of the article is to researchthe theoretical and methodological foundations of the process of assessing the business activity of an enterprise, to analyze the indicators of business activity of an enterprise and assess its level, to identify its impact on financial stability and profitability, to determine ways and reserves to strengthen the level of business activity of the enterprise.The main purpose of analyzing the enterprise’s business activity is to make effective management decisions to ensure sustainable development and increase its’s competitiveness in a market environment

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FRENCH, MIKE. "“Slowly Becoming Sales Promotion Men?”: Negotiating the Career of the Sales Representative in Britain, 1920s–1970s." Enterprise & Society 17, no. 1 (2015): 39–79. http://dx.doi.org/10.1017/eso.2015.38.

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The commercial traveler, or traveling salesman, was an agent of commercialism and modernization as well as a stock character in British popular culture. To C. Wright Mills, salesmen faced particularly challenging demands to conform to managerial direction. This article examines how British salesmen negotiated their occupational identity during the twentieth century. Developments in marketing, corporate growth, and periods of war and recession all challenged salesmen’s status and autonomy. These influences prompted a lengthy and recurring debate about how best to present, defend, and justify th

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Korinets, R., and R. Bachynskyi. "The importance role and place of online resources in widespread agroinnovation." Ekonomìka ta upravlìnnâ APK, no. 2 (169) (December 9, 2021): 193–204. http://dx.doi.org/10.33245/2310-9262-2021-169-2-193-204.

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It has been proven that agricultural micro and small agricultural enterprises are limited in access to the best modern agricultural practices due to the presence of both objective and subjective factors. The online resource center "Best practices of farmer-farmer practices" aims to provide agricultural MMAE with practical knowledge and demonstration base of modern agricultural technologies in Ukraine and the world, which can be implemented in the fruit and vegetable sector, livestock, aquaculture, poultry (except chickens). confectionery and craft products. Such a resource should become a comm

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Rohanova, H. "In Àuence factors for enterprise free cash Àow: correlation and regression analysis." Ekonomìka ta upravlìnnâ APK, no. 1 (155) (May 21, 2020): 68–75. http://dx.doi.org/10.33245/2310-9262-2020-155-1-68-75.

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A specific informative indicator allowing judging enterprise movement through its life cycle stages is a Free Cash Flow (FCF). Differences in FCF determining considerably influence its calculation and further analysis methods. Thus the issue of FCF size determination algorithm formalization arises. The present time need in practical usage of certain applied aspects regarding the enterprise FCF management stipulates the research issues and thesis relevance as well. The aim – identification of both negative and positive influence factors for the confectionary enterprises FCF by means of correlat

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Kapinus, L., O. Leleka, and A. Kostrytsia. "Digital content strategies in marketing activities of enterprises." Ekonomìka ta upravlìnnâ APK, no. 1(197) (May 22, 2025): 194–204. https://doi.org/10.33245/2310-9262-2025-197-1-194-204.

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The article examines the importance of digital content strategies in the modern marketing system of enterprises in the conditions of dynamic development of the online environment. The relevance of the topic is due to the need to adapt business to new digital realities, intensify interaction with consumers and increase the role of content as a tool for forming a brand value proposition. The aim of the article is to identify effective digital content strategies used by enterprises to improve communication and attract the target audience to the development of brand identity. The work uses general

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