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Moussa, Anthony. "Branded longevity's effect on processing fluency : the moderating effect of product involvement and congruence." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0436.
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Cette thèse de doctorat étudie la réponse des consommateurs à la longévité brandée de la marque. En particulier, on explore l'effet de la longévité brandée de la marque sur la fluidité du traitement et la familiarité de la marque dans diverses conditions. Comment réagissent les consommateurs lorsqu'une marque indique sa date de création sur un emballage ou une publicité ? Comment leurs réactions diffèrentelles en fonction de leur niveau d’implication avec le produit ou de la congruence entre la catégorie de produit et la longévité de la marque? Cette thèse identifie les processus psychologiques qui se produisent lors de l'exposition à la longévité brandée de la marque afin d'expliquer l'effet de la longévité de la marque sur le consommateur. La longévité brandée de la marque est censée susciter une réaction positive chez le consommateur, telle que la confiance dans la marque et la crédibilité de la marque. Cette thèse examine les mécanismes psychologiques qui expliquent ces effets. La fluidité du traitement est considérée comme le cadre théorique pouvant expliquer ces effets. Un modèle démontre que celleci est le médiateur entre l’effet de la longévité brandée de la marque et la familiarité de la marque. Ce modèle prend en compte des effets modérateurs tels que l’implication envers le produit et la congruenceThis doctoral dissertation examines consumer response to branded longevity. In particular, it explores the effect of branded longevity on processing fluency and brand familiarity under various conditions. How do consumers react when a brand indicates its founding date on a package or advertisement? How do their reactions differ according to their level of involvement with the product or the congruence between the product category and branded longevity? This thesis identifies the psychological processes that occur during exposure to branded longevity in order to explain the effect of the longevity of the brand on the consumer. Branded longevity is argued to positively influence marketing variables, such as brand confidence and brand credibility. This thesis examines the psychological mechanisms that explain these effects. Processing fluency is considered as the theoretical framework that can explain these effects. Our model shows that processing fluency mediates the effect of branded longevity on brand familiarity. This model takes into account moderating effects such as product involvement and congruence
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Moussa, Anthony. "Branded longevity's effect on processing fluency : the moderating effect of product involvement and congruence." Electronic Thesis or Diss., Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0436.
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Cette thèse de doctorat étudie la réponse des consommateurs à la longévité brandée de la marque. En particulier, on explore l'effet de la longévité brandée de la marque sur la fluidité du traitement et la familiarité de la marque dans diverses conditions. Comment réagissent les consommateurs lorsqu'une marque indique sa date de création sur un emballage ou une publicité ? Comment leurs réactions diffèrentelles en fonction de leur niveau d’implication avec le produit ou de la congruence entre la catégorie de produit et la longévité de la marque? Cette thèse identifie les processus psychologiques qui se produisent lors de l'exposition à la longévité brandée de la marque afin d'expliquer l'effet de la longévité de la marque sur le consommateur. La longévité brandée de la marque est censée susciter une réaction positive chez le consommateur, telle que la confiance dans la marque et la crédibilité de la marque. Cette thèse examine les mécanismes psychologiques qui expliquent ces effets. La fluidité du traitement est considérée comme le cadre théorique pouvant expliquer ces effets. Un modèle démontre que celleci est le médiateur entre l’effet de la longévité brandée de la marque et la familiarité de la marque. Ce modèle prend en compte des effets modérateurs tels que l’implication envers le produit et la congruenceThis doctoral dissertation examines consumer response to branded longevity. In particular, it explores the effect of branded longevity on processing fluency and brand familiarity under various conditions. How do consumers react when a brand indicates its founding date on a package or advertisement? How do their reactions differ according to their level of involvement with the product or the congruence between the product category and branded longevity? This thesis identifies the psychological processes that occur during exposure to branded longevity in order to explain the effect of the longevity of the brand on the consumer. Branded longevity is argued to positively influence marketing variables, such as brand confidence and brand credibility. This thesis examines the psychological mechanisms that explain these effects. Processing fluency is considered as the theoretical framework that can explain these effects. Our model shows that processing fluency mediates the effect of branded longevity on brand familiarity. This model takes into account moderating effects such as product involvement and congruence
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Hedges-Muncy, Ariana M. "Effect of Schematic Congruence on Mnemonic Discrimination in the Hippocampal Subregions." BYU ScholarsArchive, 2021. https://scholarsarchive.byu.edu/etd/8995.
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Two experiments are presented in this dissertation to investigate the effect a schema may have on mnemonic discrimination. We developed stimuli composed of a foreground item on a background that was either schematically congruent or incongruent. For the encoding phase of both experiments, these stimuli were presented to 98 participants, who were tasked with determining the congruency of each foreground-background pair. Next, the two experiments diverged for the retrieval phase, where participants were presented with either the same object as before (Target) or one that was similar (Lure). Forty-six participants in Experiment 1 saw stimuli with the same background as initially presented during the retrieval phase. For Experiment 2, fifty-two participants saw the foreground item presented only on a white background. Behavioral, eye tracking, and whole-brain, high-resolution fMRI data were acquired for both experiments and both phases of the task. We found memory discriminability (d-prime) scores were larger for incongruent stimuli when target-lure pairs were less similar and only when the background was present during retrieval. Critically, we found evidence of recognition in the hippocampal subregions as opposed to lure detection. These findings support the notion of a congruency benefit due to the "generate-and-recognize" model and an incongruency benefit due to increased initial attention.
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Collet, Anne-Claire. "Implication relative des traits de haut niveau et de bas niveau des stimuli dans la catégorisation, chez l'homme et le singe." Thesis, Toulouse 3, 2016. http://www.theses.fr/2016TOU30118/document.
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Dans cette thèse, nous nous sommes proposé d'explorer les contributions relatives des caractéristiques de haut et de bas niveau des stimuli dans la catégorisation d'objet. Ce travail comporte trois études, chez l'homme et le singe. L'originalité de cette thèse réside donc dans la construction des stimuli. Notre première étude a visé à caractériser les corrélats neuraux de la reconnaissance d'images chez le singe en ECoG. Pour cela nous avons développé un protocole de catégorisation où les stimuli étaient des séquences visuelles dans lesquelles les contours des objets (information sémantique, caractéristique de haut niveau) étaient modulés cycliquement grâce à la technique SWIFT (créée par Roger Koenig et Rufin VanRullen) alors que la luminance, les contrastes et les fréquences spatiales (caractéristiques de bas niveau) étaient conservées. Grâce à une analyse en potentiels évoqués, nous avons pu mettre en évidence une activité électrophysiologique tardive en " tout ou rien " spécifique de la reconnaissance de la cible de la tâche par le singe. Mais parce que les objets sont rarement isolés en conditions réelles, nous nous sommes penchés dans une deuxième étude sur l'effet de congruence contextuelle lors de la catégorisation d'objets chez l'homme et le singe. Nous avons comparé la contribution du spectre d'amplitude d'une transformée de Fourier à cet effet de congruence chez ces deux espèces. Nous avons révélé une divergence de stratégie, le singe semblant davantage sensible à ces caractéristiques de bas niveau que l'homme. Enfin dans une dernière étude nous avons tenté de quantifier l'effet de congruence sémantique multisensorielle dans une tâche de catégorisation audiovisuelle chez l'homme. Dans cette étude nous avons égalisé un maximum de paramètres de bas niveau dans les deux modalités sensorielles, que nous avons toujours stimulées conjointement. Dans le domaine visuel, nous avons réutilisé la technique SWIFT, et dans le domaine auditif nous avons utilisé une technique de randomisation de snippets. Nous avons pu alors constater un gain multisensoriel important pour les essais congruents (l'image et le son désignant le même objet), s'expliquant spécifiquement par le contenu sémantique des stimuli. Cette thèse ouvre donc de nouvelles perspectives, tant sur la cognition comparée entre homme et primate non humain que sur la nécessité de contrôler les caractéristiques physiques de stimuli utilisés dans les tâches de reconnaissance d'objetsIn this thesis, we explored the relative contributions of high level and low level features of stimuli used in object categorization tasks. This work consists of three studies in human and monkey. The originality of this thesis lies in stimuli construction. Our first study aimed to characterize neural correlates of image recognition in monkey, using ECoG recordings. For that purpose we developped a categorization task using SWIFT technique (technique created by Roger Koenig and Rufin VanRullen). Stimuli were visual sequences in which object contours (semantic content, high level feature) were cyclically modulated while luminance, contrasts and spatial frequencies (low level features) remained stable. By analyzing evoked potentials, we brought to light a late electrophysiological activity, in an " all or none " fashion, specifically related to the target recognition in monkey. But because in real condition objects are never isolated, we explored in a second study contextual congruency effect in visual categorization task in humans and monkeys. We compared the contribution of Fourier transform amplitude spectrum to this congruency effect in the both species. We found a strategy divergence showing that monkeys were more sensitive to the low level features of stimuli than humans. Finally, in the last study, we tried to quantify multisensory semantic congruency effect, during a audiovisual categorization task in humans. In that experiment, we equalized a maximum of low level features, in both sensory modalities which were always jointly stimulated. In the visual domain, we used again the SWIFT technique, whereas in auditory domain we used a snippets randomization technique. We highlighted a large multisensory gain in congruent trials (i.e. image and sound related to the same object), specifically linked to the semantic content of stimuli. This thesis offers new perspectives both for comparative cognition between human and non human primates and for the importance of controlling the physical features of stimuli used in object recognition tasks
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Fiedler, Anne M. "The effect of vision congruence on employee empowerment, commitment, satisfaction, and performance." FIU Digital Commons, 1993. http://digitalcommons.fiu.edu/etd/3317.
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Five models delineating the person-situation fit controversy were developed and tested. Hypotheses were tested to determine the linkages between vision congruence, empowerment, locus of control, job satisfaction, organizational commitment, and employee performance. Vision was defined as a mental image of a possible and desirable future state of the organization.
Data were collected from 213 employees in a major flower import company. Participants were from various organizational levels and ethnic backgrounds. The data collection procedure consisted of three parts. First, a profile analysis instrument was used which was developed employing a Q-sort based technique, to measure the vision congruence between the CEO and each employee. Second, employees completed a survey instrument which included scales measuring empowerment, locus of control, job satisfaction, organizational commitment, and social desirability. Third, supervisor performance ratings were gathered from employee files. Data analysis consisted of using Kendall's tau to measure the correlation between CEO's and each employee's vision. Path analyses were conducted using the EQS structural equation program to test five theoretical models for goodness-of-fit. Regression analysis was employed to test whether locus of control acted as a moderator variable.
The results showed that vision congruence is significantly related to job satisfaction and employee commitment, and perceived empowerment acts as an intervening variable affecting employee outcomes. The study also found that people with an internal locus of control were more likely to feel empowered than were those with external beliefs. Implications of these findings for both researchers and practitioners are discussed and suggestions for future research directions are provided.
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Inanc, Ebru Evrensel. "The Mediating Effect of Leader Member Exchange on Personality Congruence and Affective Commitment." Thesis, Walden University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10747394.
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The personality congruence of supervisors and subordinates and its influence on work outcomes is a relatively new topic in social and behavioral sciences. Most well-known personality theory is Big Five that includes openness, conscientiousness, neuroticism, extraversion and agreeableness traits. LMX theory focuses on the mutual relationship between a supervisor and a subordinate. There is a gap in the literature regarding the mediating role of LMX perceptions of subordinates on the relationship between personality congruence of supervisors and subordinates and affective commitment (AC). The purpose of this cross-sectional design was first to explore the direct relationship between supervisors and subordinates personality congruence and AC of subordinates. The second purpose of this study was to explore the role of LMX as a mediator between the personality congruence of supervisors and subordinates and AC of the subordinates. A cluster sampling method was used to gather 400 supervisor-subordinate dyads from 3 technopolises in Ankara, who completed self-reported questionnaires. A technopolis is a technology science park. Polynomial regression analysis was conducted to measure the congruence level of dyads’ personality traits and structural equation modeling was used to analyze the mediating effect of LMX. Results revealed that, LMX has no mediating effect on personality congruence and AC. The results also revealed that there is a significant relation between the agreeableness congruence of supervisors and subordinates, and AC. This information can be used by organizations by pairing up agreeable dyad members to increase affective commitment. The findings of this study may create positive social change by promoting optimum functioning organizations that have committed employees which would affect the society and economy in a positive way.
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Miller, Alana K. "The Effect of Parental Congruence on Preadolescent Problem Behavior in African American Families." Digital Archive @ GSU, 2005. http://digitalarchive.gsu.edu/psych_theses/7.
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The current study examined the effects of parenting congruence on child outcome behaviors. Participants were 144 African American families with a child between 9 and 12 years old. Mothers and fathers provided self report on their behavior regarding monitoring, positive parenting, and parental beliefs. Children provided self report regarding child problem behavior, and sexual intentions. Results revealed the more congruent parents were on positive parenting behaviors the more boys thought about sex; however, results for girls were not significant. Additionally, moderation trends suggested when both parents are high on monitoring behaviors girls have thought about sex less, whereas boys think about sex less when both parents are low on monitoring behaviors. Another trend suggested the more conservative both parents are regarding attitudes about dating, the less likely boys are to have thought about sex. Thus, the combined behavior of both parents on specific parenting factors can affect boys and girls differently.
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Fehr, Charles P. "The effect of perceived gender role congruence and perceived sexual orientation on the selection interview process." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ52545.pdf.
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Metwally, Ayman H. "The effect of the congruence between the individual lifestyle and the organisation structure on job satisfaction." Thesis, Southampton Solent University, 2002. http://ssudl.solent.ac.uk/623/.
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Theoretical and empirical relationships between the individual's lifestyle, organisational characteristics and job satisfaction have received considerable attention in the literature. Typically, contingency models of organisational behaviour have related job satisfaction to the interaction of the socio-personality characteristics of individuals and the internal characteristics of the organisation (structure). The purpose of this study is to test the hypothesis that individual lifestyle interacts with organisational structure to influence the change in job satisfaction. In addition, the study tries to compare the predictive power of "subtractive" and "multiplicative" contingency and non-contingency models of job satisfaction. Specifically, interested in testing the hypothesis that the congruence between the individual lifestyles and perception of the internal characteristics of the organisation (structure) will account for significantly more variance in individual job satisfaction than any singe predictor of these same variables.
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Lee, Jung-Gyo. "The match-up effect of celebrity-product congruence : do the degree of incongruence and consumer characteristics matter? /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3100059.
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Chen, Yuan. "A Fast, Passive and Accurate Model Generation Algorithm for RLCG Transmission Lines with Skin Effects." University of Cincinnati / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1116250638.
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Guymon, Ronald Nathan. "The effect of explanations and monetary incentives on effort allocation decisions." Diss., University of Iowa, 2008. http://ir.uiowa.edu/etd/35.
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Bernier, Tiffanie. "Incarnation spatiale et corporelle de deux concepts abstraits : le TEMPS et la VALENCE EMOTIONNELLE." Electronic Thesis or Diss., université Paris-Saclay, 2024. http://www.theses.fr/2024UPASW004.
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Les concepts abstraits constituent un véritable défi ces dernières années afin de mieux appréhender leurs représentations, dans différents champs scientifiques de la cognition. Dans une approche incarnée, nous identifions deux axes perceptivo-moteurs (frontal = « gauche - droite » et sagittal = « avant - arrière ») où s'activerait une expérience sensori-motrice associée à la conceptualisation du TEMPS et de la VALENCE EMOTIONNELLE. Par exemple, des études prédisent des effets de congruence entre un domaine source concret (tel que l'espace) et un domaine cible abstrait comme le TEMPS avec un « mapping conceptuel » dit congruent « passé - gauche » et « futur - droite » sur l'axe frontal, et « passé - arrière » et « futur - avant » sur l'axe sagittal. Quant à la VALENCE EMOTIONNELLE, le mapping conceptuel congruent serait « négatif - gauche » et « positif - droite » (en lien avec l'hypothèse de la spécificité corporelle) pour l'axe frontal et « négatif - arrière », « positif - avant » (en lien avec des mécanismes d'approche et d'évitement) pour l'axe sagittal. Dans le cadre de cette thèse, un paradigme expérimental manipulait l'hypothétique congruence des mappings conceptuels, lors d'une tâche de jugement (temporel ou émotionnel) nécessitant une réponse motrice. L'objectif était d'étudier le rôle de la direction du mouvement (mouvement du bras) dans la mise en lumière de l'incarnation de nos deux concepts abstraits d'intérêt, et l'effet d'une possible association temps-valence (par exemple, « passé - négatif », « futur - positif »). Dans l'ensemble, les résultats de nos études expérimentales montrent d'une part que le mouvement est révélateur de l'incarnation de nos deux concepts d'intérêt. D'autre part, qu'ils peuvent être intrinsèquement liés au travers du mouvement (association temps-valence d'ordre motivationnel). Nous discutons de ces résultats en lien avec l'émergence des travaux de recherche connectant ces deux concepts ; et plus globalement dans le cadre de la cognition incarnée et de ses perspectives appliquéesAbstract concepts have constituted a real challenge in recent years, in order to gain a better understanding of how they are represented in different scientific fields of cognition. In an embodied approach, we identify two perceptual-motor axes (frontal = "left - right" and sagittal= "front - back") where a sensorimotor experi-ence associated with the conceptualization of TIME and EMOTIONAL VALENCE is activated. For in-stance, studies predict congruence effects between a concrete source domain (such as space) and an ab-stract target domain such as TIME with a congruent "past-left" and "future-right" conceptual mapping on the frontal axis, and "past-back" and "future-forward" on the sagittal axis. Regarding EMOTIONAL VA-LENCE, the congruent mapping would be "negative - left" and "positive - right" (in line with the body-specificity hypothesis) for the frontal axis, and "nega-tive - back", "positive - front" (in line with the ap-proach and avoidance mechanisms) for the sagittal axis. As part of this thesis, an experimental paradigm manipulated the hypothetical congruence of con-ceptual mappings, during a judgment task (temporal or emotional) requiring a motor response.The aim was to investigate the role of movement direction (arm movement) in highlighting the embodiment of our two abstract concepts of interest, and the effect of a possible time-valence association (e.g., “past - negative”, “future - positive”). Overall, the results of our experimental studies show that, on the one hand, movement reveals the embodiment of our two abstract concepts of interest. On the other hand, they can be intrinsically linked through movement (motivational time-valence association). We discuss these results in relation to the emergence of research work connecting these two concepts ; and more generally, within the framework of embodied cogni-tion and its applied perspectives
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Thomas, Tammara Petrill. "The Effect of Personal Values, Organizational Values, and Person-Organization Fit on Ethical Behaviors and Organizational Commitment Outcomes among Substance Abuse Counselors: A Preliminary Investigation." Diss., University of Iowa, 2013. https://ir.uiowa.edu/etd/4920.
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Numerous research studies have concluded that values drive perceptions, responses to situations, judgments, interactions among people, and behaviors. In addition, studies have found that congruence or agreement between individual values and organizational values can increase job satisfaction and commitment. Minimal research has explored the concept of value congruence between substance abuse counselors and their treatment settings, and its impact on perceived ethical work behaviors and organizational commitment. This study explored how the extent of fit between individual and organizational values impacts ethical work behaviors and organizational commitment of substance abuse counselors.
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Mei, Maryline. "Les ressources numériques comme support aux fonctions d'étayage de l'élève tuteur : cas d'un dispositif en sciences à l’école élémentaire." Thesis, Sorbonne Paris Cité, 2018. https://wo.app.u-paris.fr/cgi-bin/WebObjects/TheseWeb.woa/wa/show?t=1259&f=15369.
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La thèse s'intéresse aux bénéfices que l'usage des ressources numériques disponibles à l'école primaire est susceptible d'apporter aux situations de tutorat, pratiqué entre élèves de CP et de CE1. Elle requestionne la pertinence de confier à de jeunes enfants le rôle de tuteurs, dans la mesure où les fonctionnalités des environnements numériques permettraient d'alléger les fonctions d'étayage de ces derniers pour qu'ils deviennent plus performants dans leur mission. A la lumière des recherches déjà menées sur le tutorat entre pairs et l'utilisation du numérique à l'école élémentaire, notre recherche propose ainsi d'observer si les spécificités des environnements numériques peuvent favoriser chez les jeunes tuteurs l'émergence de deux composantes d'une situation de tutorat bénéfique aux deux partenaires : la « congruence cognitive » et « l'effet-tuteur ». Notre protocole s'inscrit dans le cadre du programme scolaire du Ministère de l'éducation nationale, de l'enseignement supérieur et de la recherche : utiliser les outils numériques, encourager les conduites d'entraide. Les connaissances à travailler relèvent de la compréhension de phénomènes scientifiques simples (la matière/les états de l'eau). Il s'articule autour d'un pré-test, d'une phase expérimentale (séance de correction puis séance d'entraînement) et deux post-tests. Le post-test 1 propose de réinvestir les connaissances entraînées au cours de la phase expérimentale. Le post-test 2 est identique au pré-test. Ces tests sont proposés à des élèves de CP et CE1 travaillant soit en situation de tutorat, soit binôme mais sans rôle attribué, soit en individuel. Au sein de chaque groupe, une distinction est faite selon que les élèves de CP utilisent un livret papier ou sur un ordinateur portable. Notre objectif est davantage de mettre l'environnement numérique au service de la relation tutorale que de l'apprentissage lui-même. Une première analyse, quantitative, compare les résultats des tests de chaque groupe en distinguant d'une part le niveau des élèves et d'autre part le support utilisé. Elle souhaite vérifier si le recours à un nouvel environnement permet aux deux partenaires de la dyade tutorale numérique de progresser de façon significative non seulement par rapport aux élèves des autres groupes, mais aussi - et surtout - par rapport à leurs homologues ayant travaillé sur un livret papier. Sans distinction des formes de travail, nos résultats indiquent une progression des scores de tous les groupes aux deux post-tests mais la seule utilisation d'un support différent (papier ou ordinateur) n'influence pas la réussite des élèves. Sur la mise en correspondance entre formes et supports de travail, nous constatons que, même dans un dispositif pédagogique pensé pour son utilisation, le support numérique ne permet pas aux tutorés et aux tuteurs de mieux réussir leurs tests que leurs pairs utilisant le support papier. La progression du tutoré et l'« effet-tuteur » attendus dans ce contexte ne sont donc pas observés. Une seconde analyse, qualitative, s'intéresse à la teneur des échanges entre les tuteurs et leurs tutorés, selon qu'ils interagissent en travaillant sur un livret papier ou sur un ordinateur. L'observation porte sur les aspects verbaux et non verbaux et souhaite faire ressortir la congruence cognitive du tuteur. Le logiciel Elan permet l'annotation des échanges filmés. Une analyse globale montre que la congruence, si elle est observable chez le tuteur, n'est, en revanche, pas un indicateur pertinent pour gager de la réussite du tutoré. Par contre, une analyse plus fine met en évidence un lien entre la perception du tuteur de sa fonction et la réussite de son tutoréThe thesis focuses on benefits which the use of digital resources available in primary school is likely to bring to tutoring situations, practised between pupils of CP and CE1. It questions anew the relevance of entrusting the role of tutor to young children, since the functionalities of digital environments would make it possible to lighten their scaffolding functions, so that they'll become more comfortable in their mission. In light of the researches already conducted on peer tutoring and the use of digital technology in primary school, our research proposes to observe if the specificities of digital environments can encourage in young tutors the emergence of two components of a tutoring situation favourable to both partners: the "cognitive congruence" and the "tutor-effect". Our protocol is part of the school program (2015) of the Ministry of National Education, Higher Education and Research: use digital tools, encourage peer help behaviour. Knowledge to be worked on is based on the understanding of simple scientific phenomena (the matter / states of water). The protocol is built on a pre-test, an experimental phase (correction session then training) and two post-tests. Post-test 1 proposes to reinvest the knowledge learnt during the experimental phase. Post-test 2 is identical to the pre-test. These tests are offered to CP and CE1 pupils working either in a tutoring situation, or in pairs with no assigned role, or individually. Within each group, a distinction is made according to whether CP pupils use a paper booklet or a computer. Our goal is to put the digital environment at the service of the tutorial relationship rather than learning itself. A first analysis, quantitative, compares the test results of each group by distinguishing, on the one hand, the level of the pupils and, on the other hand, the involved medium. It aims to check whether the use of a new environment allows both partners of the digital tutoring dyads to significantly progress, not only compared to pupils from the other groups, but also - and above all - compared to their counterparts who worked on a paper booklet. Regardless of the forms of work, our results indicate a progression of the scores of all the groups at the two post-tests but the only use of a different medium (paper or computer) does not influence the success of the pupils. On the matching between forms of work and medium, we find that, even in an ad hoc educational device, the digital medium does not allow tutees and tutors to pass their tests better than their peers using paper. The progression of the tutees and the "tutor-effect" expected in this context are therefore not observed. A second qualitative analysis focuses on the content of the exchanges between tutors and their tutee, depending on whether they interact by working on a paper booklet or on a computer. The observation focuses on the verbal and nonverbal aspects, in order to account for the cognitive congruence of the tutor. The Elan software allows the annotation of filmed exchanges. An overall analysis shows that congruence, if it is observable in the tutor, is not a relevant indicator to guarantee for the success of the tutee. On the other hand, a more detailed analysis reveals a link between the tutor's perception of his function and the success of his tutee
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Berthaud, Stéphanie. "Efficacité d'une publicité de soutien : effet de l'articulation du parrainage et rôles médiateurs de la congruence perçue, de l'inconguence perçue et de la crédibilité du parrain." Thesis, Grenoble, 2013. http://www.theses.fr/2013GRENG014.
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Cette recherche se positionne dans un contexte de parrainage d'une cause par une marque, et plus précisément dans le cadre d'une publicité de soutien en faveur d'une cause environnementale. Elle vise notamment à répondre à la problématique suivante : comment améliorer l'efficacité d'une publicité de soutien ? La littérature a mis en exergue le rôle majeur joué par la congruence/incongruence perçue entre le parrain et l'entité parrainée, mais ce concept fait néanmoins débat depuis plus de trente ans dans la littérature marketing (Fleck et Maille, 2010 ; Maille et Fleck, 2011). Les objectifs de la recherche imposent une phase importante de meilleure compréhension du concept et de sa mesure (études 1 et 2). L'étude 3, utilisant de manière originale l'approche tétraclasse, propose une nouvelle conceptualisation basée sur l'identification des éléments de contribution à la congruence et à l'incongruence. Sur la base de ces résultats, deux outils de mesure sont proposés permettant de mieux appréhender la congruence perçue et l'incongruence perçue (étude 4). Puis cette recherche étudie, au moyen d'une expérimentation (étude 5), dans quelle mesure et de quelle manière l'articulation du parrainage (explication du lien entre le parrain et l'entité parrainée) peut influencer les intentions comportementales envers la cause soutenue. Les résultats soulignent que la congruence perçue, l'incongruence perçue et la crédibilité du parrain sont médiatrices de l'effet de l'articulation du parrainage sur les intentions comportementales envers la cause soutenue, mais avec une différence d'effet entre congruence et incongruence. En effet, si l'articulation du parrainage influence positivement la crédibilité du parrain en augmentant la congruence perçue et en diminuant l'incongruence perçue entre la marque et l'organisation non commerciale, l'effet de la congruence perçue sur les intentions comportementales envers la cause n'est pas médiatisé par la crédibilité perçue du parrain, à la différence de l'effet de l'incongruence perçue qui est bien médiatisé par cette crédibilitéThis research takes place in the context of cause sponsoring by a brand, and more precisely within the framework of environmental issue advocacy advertising. It aims in particular at answering the following question: how to improve the efficiency of advocacy advertising? Previous research highlighted the major role played by perceived congruency/incongruency between the sponsor and the sponsored entity, but this concept has been still discussed for more than thirty years in the marketing literature (Fleck and Maille, 2010; Maille and Fleck, 2011). The objectives of this research require to better understand the concept and its measure (studies 1 and 2). Study 3 uses in an original way the tetraclass approach to propose a new conceptualization of the concept based on the identification of elements that contribute to congruency and to incongruency. Based on these results, two measurement tools allowing to separately capture perceived congruency and perceived incongruency are proposed (study 4). Then this research examines through an experiment (study 5) to what extent and how sponsorship articulation (the explanation of the link between the sponsor and the sponsored entity) can influence behavioral intentions toward the supported cause. The results underline that perceived congruency, perceived incongruency and sponsor credibility mediate the effect of sponsorship articulation on behavioral intentions toward the supported cause but throughout a different effect on perceived congruency and on perceived incongruency: 1/sponsorship articulation influences positively sponsor credibility due to an increase in perceived congruency and a decrease in perceived incongruency between the brand and the not commercial organization, 2/ the effect of perceived congruency on behavioral intentions toward the cause is not explained by sponsor credibility while the effect of perceived incongruency is explained by sponsor credibility
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Hammill, Amanda C. "Approach/avoidance motivation extensions of the congruency effect /." Cleveland, Ohio : Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1216741968.
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Thesis (M.A.)--Cleveland State University, 2008.Abstract. Title from PDF t.p. (viewed on Nov. 6, 2008). Includes bibliographical references (p. 57-64) and appendices. Available online via the OhioLINK ETD Center. Also available in print.
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Loth, Sebastian. "Congruency and typicality effects in lexical decision." Thesis, Royal Holloway, University of London, 2012. http://repository.royalholloway.ac.uk/items/ca88b94a-9dc6-8735-2901-693e51645d03/11/.
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This thesis describes basic research into visual word recognition and decision making. Determining the best matching lexical representation for a given stimulus involves interactions between representations. The standard task for studying these processes is the lexical decision task (LDT), but there is still debate regarding the factors that affect how individuals make lexical decisions. The nature of lexical interactions and the processes underlying lexical decision-making were addressed here by testing response congruency effects in the masked priming variant of the LDT. The results of seven masked priming experiments showed a robust response congruency effect that depends on the difficulty of the word-nonword discrimination. This finding resolved apparent inconsistencies in previous research. The experiments were simulated using the Bayesian Reader and the Spatial Coding Model (SCM). The probability based Bayesian Reader model failed to accommodate the findings. However, a good fit to the data was provided by a modified version of the SCM in which the assumptions regarding the nature of lexical interactions were changed such that word nodes inhibit only (closely) related competitors. The model also assumes that the difficulty of the word-nonword discrimination affects the degree to which stimulus typicality informs lexical decisions. A critical issue for these experiments involved the definition of orthographic typicality. An algorithm for measuring orthographic typicality and for generating nonwords with a specific level of orthographic typicality (OT3) was developed. An unprimed LDT experiment showed that OT3 affected decision latency even when other standard measures of orthographic typicality were controlled. Two additional masked priming experiments showed that highly typical primes lead to faster word responses and slower nonword responses than less typical primes. Overall, the results of this research enhance our understanding of the processes underlying visual word recognition and lexical decision making, and also have important methodological implications for the field.
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Cameron, C. M. "Mood congruence and incongruence : effects of mood manipulation and personality." Thesis, University of Cambridge, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.597240.
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Recent results in the area of mood and memory have highlighted the limits of simple models of mood effects put forward in the 1980's [e.g. Bower, 1981]. One set of studies of which illustrates results that cannot easily be accommodated by such simple approaches is the finding of mood incongruence by Parrott & Sabini [1990]. This thesis investigated how mood and personality affect the recall of emotional material, initially replicating a study of Parrott & Sabini [1990] and extending this work by looking at recall of semantic material under similar conditions using the self referent encoding paradigm (SRE) [Rogers, Kuipers & Kirker, 1997]. Two types of material were studied - autobiographical memories and adjectives previously rated for self reference - each being investigated following a covert musical mood induction procedure (MIP), an overt musical MIP or in the absence of a prior mood change. The effects of the personality traits of repression, neuroticism and extraversion on these two memory tasks were also studied. It was found that mood effects on memory vary with the type of memory being recalled. For both autobiographical memories and self-referent adjectives, overall recall following an overt MIP produced mood congruity, while no effects were found for initial recall. However, where the MIP used was covert, recall of the initial autobiographical memory showed 'mood incongruity' (an effect limited to non-repressors), while mood congruity was found for the initial adjective recalled in the SRE study. Examination of personality traits on mood effects revealed a number of interesting effects. In general repressors showed a tendency to avoid recalling negative material in the absence of a mood change, and showed some evidence of a lack of mood effects on both memory tasks following the overt MIP.
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Romiti, Jonathan Scott. "Beyond Mood Congruence: Effects of Music on Memory in Film." Thesis, Boston College, 2008. http://hdl.handle.net/2345/553.
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Thesis advisor: Elizabeth A. KensingerThesis advisor: Ellen Winner
Like it or not, music is everywhere. Our lives are accompanied by an omnipresent personal soundtrack—whether we are on our way to work, at the grocery store, at a movie, watching TV, or simply relaxing at home. It seems that the only way human beings have been able to tolerate this extraneous stimulus is, simply, by not consciously attending to it. Otherwise, we would most likely crash our cars, purchase the wrong items at the store, and never quite understand what happened in that movie we had just seen. Despite the technological advances in music recording and production (and, in turn, availability), very little psychological research has focused on the effects of music processing (especially at the unconscious level) on memory consolidation and storage. What previous memory research has shown is that human beings tend to exhibit an attentional enhancement for emotional stimuli when presented alongside non-emotional stimuli (Reisberg & Heuer 2004). Specifically, this finding has demonstrated that emotional events promote memory for "central" components of an event, while having a reverse effect for an event's "periphery." In the current study, I employed the medium of film in order to apply this hypothesis to our musical world. Participants were randomly assigned to one of three groups: 1) a "no music" group, in which participants viewed a film clip in silence; 2) a "with music" group, in which participants viewed the same clip with the film's original, low-quality (and low arousal) recorded soundtrack; and 3) a "re-mastered music" group, in which participants viewed the film clip with a higher quality (and higher arousal) soundtrack. Three main results were found, all of which either aligned with or extended the findings of Reisberg & Heuer to include the domain of music as a modulatory force in the formation of emotional memories
Thesis (BA) — Boston College, 2008
Submitted to: Boston College. College of Arts and Sciences
Discipline: Psychology
Discipline: College Honors Program
Discipline: Psychology Honors Program
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Burghardt, Juliane [Verfasser], and Christian [Akademischer Betreuer] Unkelbach. "The effect of similarity on evaluative priming: Higher similarity predicts stronger congruency effects / Juliane Burghardt ; Betreuer: Christian Unkelbach." Heidelberg : Universitätsbibliothek Heidelberg, 2014. http://d-nb.info/1180613694/34.
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O'Rourke, Polly. "The gender congruency effect in bare noun production in Spanish." University of Arizona Linguistics Circle, 2007. http://hdl.handle.net/10150/126406.
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Previous research in syntactic gender congruency effects has indicated that German and Dutch speakers exhibited priming effects in the production of noun phrases (La Heij, Mak, Sander & Willeboordse 1998; Schriefers
1993; Schriefers & Teruel 2000), whereas speakers of Spanish and Italian showed no such effects (Miozzo & Caramazza 1999; Costa, Sebastián-Gallés, Miozzo & Caramazza 1999). Until recently, the production of bare
nouns had only been examined in Dutch (La Heij, et al. 1998) and no effect was found. It was concluded that gender information is only accessed when specifically required for the selection of agreement morphemes. Cubelli, Lotto, Paolieri, Girelli, and Job (2005), however, found an inhibitory gender congruency effect for bare noun production in
Italian. The goal of the current experiment was to determine if such an effect could be elicited in Spanish. The current experiment examined the production of bare nouns and noun phrases (NPs) by native Spanish speakers within the picture-word interference paradigm, in which subjects
named a picture accompanied by a distractor word which was either gender congruent or incongruent with the target. Congruency effects were determined by naming latencies. An analysis of the data showed that there
was no gender congruency effect in bare noun production. Naming latencies in the two conditions were virtually identical (f (1,15) = 0.017, p < 0.90). In addition, separate analyses were performed on target words of each gender (masculine and feminine) and no gender specific effect was found. As predicted, there were no congruency effects for NP production. The fact that, in bare noun production, Spanish behaves like Dutch rather than Italian indicates that there is a critical difference between Spanish and Italian relating to gender access.
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Webb, Louise A. "Congruence between coaching interventions and children's coping style, effects on coping." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape10/PQDD_0017/NQ37922.pdf.
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Kralovic, Barbara Jean. "The effects of patellofemoral kinematics on joint congruence and cartilage stresses." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape4/PQDD_0018/MQ49678.pdf.
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Curry, Ryan Lee. "Effects of ethical congruence on person-organization fit and employee attitudes." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1899.
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By differentiating between the definitions of values and ethics, as well as contrasting value congruence with ethical congruence, this research aims to gain a greater understanding of person-organization fit.
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BALDASSI, GIULIO. "EMOTIONAL SEMANTIC CONGRUENCY BASED ON STIMULUS DRIVEN COMPARATIVE JUDGEMENTS. FACES IN UPRIGHT/INVERTED ORIENTATION AND NUMBERS." Doctoral thesis, Università degli Studi di Trieste, 2020. http://hdl.handle.net/11368/2961359.
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The left-to-right spatial mental representation of emotional valence has been extensively studied in the past decades. Studies based on speeded classification of centrally presented emotions showed a valence-specific lateral bias, characterized by faster left-sided responses for negative emotions (angry face) and faster right-sided responses for positive emotions (happy face). However, it is not clear whether the valence-specific lateral bias occurs in a valence comparison task (CT) between pairs of simultaneously displayed facial expressions (horizontally aligned), with the instruction to choose the most negative/positive. Differently from studies involving single emotion, in the CT there is a lateralization of both the stimuli (one face is presented at the left- and one at the right-side of the screen) and the responses (using left- and right-hands).
In the present study, I investigated the possible occurrence of the valence-specific lateral bias in a valence CT pairing facial expressions, belonging to the anger-to-neutral-to-happiness emotional continuum, into two types of stimulus pairs: (1) mixed-facial expressions pairs (i.e, a neutral face paired with a 100% emotional angry/happy face); and (2) complete-facial expressions pairs (i.e., a 50% or 100% emotional face paired with another emotional face of the same emotional intensity, but with the opposite emotional valence).
In the Study 1, I demonstrated that in a valence CT (with stimulus self-terminated by the participant response), the lateralized motor reactivity is independent from any valence-specific lateral bias. The motor reactivity resulted to be proportional to the target absolute emotional intensity relative to the cutoff (i.e., the neutral face), irrespective of the response side and the congruency with the spatial arrangement of the pair with the left-to-right spatial mental representation of emotional valence. The occurrence of this bias, namely Emotional Semantic Congruency effect (ESC), is fully consistent with a stimulus-driven theoretical framework and a capture of visual spatial attention due to emotional stimuli. The attentional capture phenomenon is predicted by a direct Speed-Intensity Association (SIA) with a remapping of three source of intensities, all intrinsic in the stimulus pairs, into response speeds. The three sources of intensities are: the target absolute emotional intensity relative to the cutoff, the average emotional intensity of the stimulus pair, and an additive/subtractive constant which formalizes an emotion anisotropy, that produces a general improvement of the performance for relatively positive vs. negative emotion intensities. ESC resulted to be independent on lateralization of emotions and it occurs both under tachistoscopic presentation of stimuli and in indirect task condition in which the valence intensity is task irrelevant.
In the Study 2, I demonstrated that ESC is independent from motivational significance of the stimuli, and it is generalizable from the specific domain of emotion (non-symbolic with high motivational significance) to the domain of numbers (symbolic with low motivational significance).
In the Study 3, I demonstrated that ESC is independent from the type of stimulus processing (i.e., part-based or holistic) involved in the processing of face. ESC resulted to be independent form inversion of facial expressions (beyond a global slowing down of responses due to the face inversion effect). Furthermore, I investigated the nature of the emotion anisotropy which is cutoff dependent, and it occurs only in the case in which the cutoff need to be extrapolated from image pairs.
In conclusion, the present work revealed a general mechanism regulating CT, based on a capture of visual spatial attention by the extremal values of a series. This capture is independent from both the representational domain (emotional vs. numerical) and the type of stimulus processing involved (holistic vs. part-based).
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Tukachinsky, Riva. "Processing Mode and Actor-Character Congruency as Moderators of Narratives' Effects on Viewers' Attitudes." Diss., The University of Arizona, 2012. http://hdl.handle.net/10150/222836.
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The study examined the ways in which individuals manage inconsistent information about actors and fictional character that the actors play. Previous research suggested that people tend to attribute characters' characteristics to the actors. Therefore, actor-character inconsistency might be deemed as hypocritical and undermine the effects of the media content. However, this effect was hypothesized to be moderated by information processing mode. Specifically, when viewers transport into the narrative, namely, become absorbed in the story, they are not able to integrate actor information with character information. Similarly, when processing the message heuristically, viewers lack sufficient cognitive resources to integrate actor information. Thus, it was hypothesized that character incongruence will only diminish media effects when viewers process the media content critically. These hypotheses were explored in the context of perceptions of cosmetic surgery and sexual objectification of women. Participants read a fictitious interview in which the actor Raymond Romano expressed either approval of breast augmentation procedures or criticized this practice. Then, participants watched an edited segment from an Everybody Loves Raymond episode in which Romano played the role of a character that encouraged his wife to undergo cosmetic surgery. Viewers were requested to engage in issue elaboration, encouraged to transport into the show (narrative elaboration) or had to complete a distraction task while watching (heuristic processing). They listed all the thoughts they had during the media exposure and completed questionnaires assessing attitudes towards cosmetic surgery and sexual objectification of women. The same measures were completed again, one week after the lab session. Analysis of viewers' reported thoughts indicated that the manipulation successfully induced the different types of processing. Further, participants in the issue elaboration condition tended to generate both message consistent thoughts and counter-augments, whereas participants in the narrative elaboration condition generated few counter-arguments. In the heuristic processing condition, viewers listed very few thoughts, and did not counter-argue with the message. However, narrative consistent or inconsistent thoughts did not affect persuasion. Finally, incongruence between the actor and the character did not reduce persuasiveness of the message or hinder actor's likability, suggesting that viewers successfully maintain separate actor and character schemas.
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Quinones, Amy Ines. "Effects of goal congruence on withdrawal behavior, as mediated by organizational commitment." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2243.
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Selius, Claire. "The Effect of Color Congruency and Involvement on Non-Profit Organizational Messaging." Scholar Commons, 2010. https://scholarcommons.usf.edu/etd/1763.
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Color is a major factor in persuasive communication and messaging. This study examines the role of color and other variables in the communication of environmental causes. Many environmental organizations are starting to use color to generate awareness and create symbolic color associations. Based on the congruency theory and the elaboration likelihood model, this study tested specific research hypotheses pertaining to the effects of color-cause congruency and involvement with the cause on consumer reactions through a controlled experiment. Results reveal that involvement and the congruency between color and cause had an effect on attitude toward the organization and attitude toward the message. However, the hypothesized interaction effects of congruency and involvement failed to reach statistical significance. The study thus provides support for the congruency theory and elaboration likelihood model by showing the independent influence of color-cause congruency and cause involvement.
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Kemper, Maike. "Self-generated and Cue-induced Expectations: Differences and Interactions." Doctoral thesis, Humboldt-Universität zu Berlin, 2020. http://dx.doi.org/10.18452/21000.
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Erwartungen spielen eine zentrale Rolle in der menschlichen Handlungssteuerung. Trotz ihrer Rolle in verschiedenen psychologischen Theorien, werden Erwartungen unterschiedlich operationalisiert (was zu teilweise widersprüchlichen Ergebnissen führt) und dabei oft nur indirekt über Hinweisreize(Cues) gemessen bzw. induziert.
Diese Dissertation beschäftigt sich mit der Frage, wie sich selbst-generierte und cue-induzierte Erwartungen qualitativ unterscheiden, wie die beiden Erwartungsformen interagieren und welche Art der Operationalisierung zur Messung von Erwartungen zielführender ist. In den beschriebenen Experimenten hatten Proband_innen die Aufgabe, eine Erwartung zu verbalisieren und so schnell und akkurat wie möglich auf einen Stimulus zu reagieren, der diese Erwartung entweder erfüllt(match) oder davon abweicht(mismatch). Die Erwartung konnte dabei durch Vorlesen eines Cues oder die Benennung einer selbst-generierten Erwartung verbalisiert werden. Dabei wurden das Abstraktionslevel der Erwartung, die Art der Reaktion und der Vergleich der beiden Erwartungsformen (innerhalb vs. zwischen verschiedenen Trials) variiert.
Bei einem Experiment, das einen genaueren Vergleich von cue-induzierten zu selbst-generierten Erwartungen erlaubt, konnte der größere Effekt von selbst-generierten Erwartungen bestätigt werden. Es wird gezeigt und diskutiert, dass und wie sich selbst-generierte Erwartungseffekte qualitativ von cue-induzierten Effekten unterscheiden. Am konkreten Beispiel von Konflikterwartungen können verbalisierte selbst-generierte Erwartungen eine zuvor widersprüchliche Forschungslage zum Einfluss von Erwartungen auf sequentielle Konflikteffekte konsolidieren. Die Effekte von selbst-generierten und cue-induzierten Erwartungen sind nicht additiv und der Effekt eines Cues wird nicht durch eine abweichende selbst-generierte Erwartung zunichte gemacht. In Anbetracht dieser Ergebnisse diskutiere ich kritisch die Operationalisierung von Erwartungen als Cues.Expectations help to guide human behavior. For example, responses to expected events/stimuli are faster and less error prone than to unexpected events. In spite of their role in different psychological theories and corresponding experiments the operationalization of expectations is heterogeneous (which can lead to contradictory results) and very often conducted indirectly via cues. The research summarized in this dissertation dealt with the question how cue-induced and self-generated expectations differ qualitatively, how both types of expectations interact and which operationalization of measuring expectations is more adequate. In the summarized experiments participants had the task to verbalize an expectation and then respond accurately as fast as possible to a presented stimulus which could match or mismatch the expectation. The verbalization could either consist of reading aloud a cue or verbalize a self-generated expectation. In the different studies the features/abstraction of the expectations (and stimuli), the type of response, and the way how the effects of the two types of expectation were measured (within or between trials) were varied. In a setting that allows a stricter comparison of cue-induced and self-generated expectations than in previous studies the larger effect of self-generated expectations could be replicated. I confirm and discuss that and how verbalized self-generated expectation effects differ qualitatively from cue-induced effects. On the specific example of conflict expectations, the use of verbalized self-generated expectations can consolidate previous contradictory findings, e.g. about the influence of expectations on the sequential congruency effect. The effects of self-generated and cue-induced expectations are not additive and the effect of a cue is not cancelled if a diverging self-generated expectation is verbalized. In view of these results I critically discuss the operationalization of expectations as cues.
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Stroter, Antionette Denise. "The Effects of Teacher-Student Racial and Ethnic Congruence on Student Math Learning." Diss., Virginia Tech, 2008. http://hdl.handle.net/10919/28180.
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The Supreme Court of the United States has recently determined that assigning students to schools and classrooms based on racial identity is unconstitutional. However, it also left the door open for further and different rulings. If researchers are able to show that lack of consideration of race has deleterious effects on federally mandated programs and initiatives, the ruling may be modified or opened up to specific circumstances. Among its many consequences, this ruling brings a focus onto the question of student-teacher matching in classrooms. Over the years, there has been a great deal of discussion in the literature about matching teacher and student by race, ethnicity, gender, and language. Some people claim that matching is crucial for student success while others dispute this claim. The current study examines the question of racial and ethnic matching empirically in the context of a large-scale randomized controlled study of an innovation for middle school mathematics learners. It extends the literature by (1) focusing on the relationship between student-teacher match and a specific, heavily documented situation with targeted learning goals, (2) adding information about Hispanic students to the discussion, and (3) helping evaluate factors that may be important in determining the validity of large-scale experiments. Alone and in conjunction with other similar empirical evidence, it will also have a significant effect on federal and state educational policy. The sample consists of the 92 teachers and 1576 7th grade students on 76 school campuses throughout 8 Texas regions who participated in the Scaling-Up SimCalc project. Teachers and students either used SimCalc Mathworlds â ¢ curriculum and technology or a control for a two-week replacement unit. The crux of the current analysis was a match between aggregated and individual teacher and student characteristics and an inquiry into how these matches influence student math performance in the classroom within and between our experimental and control group. Hierarchical Linear Modeling (HLM) analysis was used to investigate the differences in student mathematics performance, modeled as students nested in classrooms nested in schools.Ph. D.
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Huang, Yu-Ting. "The Moderating Effects of Cultural Congruence on the Internal Marketing-Employee Staisfaction Relationship." Thesis, Griffith University, 2013. http://hdl.handle.net/10072/367123.
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There has been a great deal of debate over the past 36 years about the construct of internal marketing. Historically, there has not been a universal measurement for internal marketing. In recent times, studies have used multiple dimensions to measure internal marketing, which suggests that there are many different aspects to consider in internal marketing. The concept of internal marketing has also been widely studied to understand how internal marketiing principles can be directed towards improving employee performance to achieve organisational goals.
To date, the impact of culture on internal marketing has received limited attention suggesting there is a need for further research in this area. Cultural congruence which is based on understanding how well an organisation can meet employee' cultural needs, may assist internal marketers, many of whom are faced with multi-cultural workforces, to develop and reinforce internal marketing programs to increase the level of emplyee satisfaction and hence customer satisfaction.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Smith, Derek M. "The compass of control: Congruency sequence effects, boundaries, and task sets." Thesis, Georgia Institute of Technology, 2016. http://hdl.handle.net/1853/55028.
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The congruency sequence effect literature is inconsistent when it comes to the issue of the boundaries of this phenomenon. Some have argued that control is implemented at the level of a stimulus dimension while other have claimed that control operates across dimensions and tasks. Flexible control boundaries defined by task sets might explain the inconsistent findings. Response set manipulations have been shown to influence control boundaries. Unitary response sets can produce cross-dimension congruency sequence effects but applying separate response sets to a task can lead to the absence of the congruency sequence effect on dimension switch trials. This thesis is concerned with the extension of these findings. The study applied response set manipulations to a paradigm (Stroop Trajectory Task) that has exhibited robust crossdimension congruency sequence effects. In addition, the influence of switching routine on congruency sequence effects was tested. It was expected that separate response sets
for different stimulus dimensions would eliminate the congruency sequence effect on switch trials. Switching routine was anticipated to act as a weaker boundary marker but
nevertheless it was expected that systematic switching routines should have at least attenuated the congruency sequence effect on switch trials. Contrary to expectations it
was found that the congruency sequence effect was present in switch trials across all conditions.
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Drew, Ashley. "Exploring Body Representations: Effects of Visuotactile Congruency on Sensorimotor EEG Measures." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/428329.
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PsychologyPh.D.
There has been a recent growth of interest in exploring the complexities of multisensory processes underlying human body representation. One cross-modal aspect of body representations involves the visuotactile body mapping between tactile stimulation of a body limb and the observation of a body limb. Previous findings demonstrate that visual information influences the spatial and temporal patterning of brain responses to tactile stimulation. By manipulating the congruency of the visuotactile stimuli, the integration of visual and tactile information of the body can be investigated further. In the current studies, electroencephalography (EEG) was used to record the neural responses to touch during congruent and incongruent visuotactile stimuli in adults and infants. Two studies investigated different characteristics of visuotactile congruency on the neural response to touch during observations of others’ bodies. In Study 1, spatial congruency of visuotactile events in adults was examined by recording electrophysiological responses to tactile stimulation of the hand in different postural positions while viewing pictures of hands. In Study 2, visuotactile body mappings were explored within typically developing, preverbal infants. In the second study, infants received tactile stimulation to their hand or foot while viewing the hand or foot of another person. The findings of both studies indicate neural modulations were driven by the viewed stimuli regardless of the visuotactile congruency suggestive of attentional factors at work during late stages of somatosensory processing.
Temple University--Theses
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Patat, Dubouis Pascale. "Alliances accidentelles de marques : définition et approche managériale, processus de traitement et effets sur le consommateur." Electronic Thesis or Diss., Université Paris sciences et lettres, 2023. http://www.theses.fr/2023UPSLD052.
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Parfois le consommateur perçoit incidemment un lien entre une publicité et un élément du contexte de cette dernière, par exemple une seconde publicité. Il s’en suit des réactions positives et négatives parfois fortes sur les réseaux sociaux, posant la question de l’impact de ces accidents.L’objectif de notre recherche est de définir ce phénomène, ses conditions de formation et ses conséquences. Nous proposons un cadre théorique intégratif basé sur les effets de contexte, les alliances de marques, la théorie de la Gestalt et la congruence. Nous mettons en place une approche mixte via des entretiens auprès de consommateurs et professionnels, une étude de cas ainsi qu’une expérimentation. Nous pouvons ainsi établir le fait qu’une alliance accidentelle de marque est un processus de prise de conscience par le consommateur de la congruence entre les caractéristiques des publicités et entre les marques, influencé par la pertinence perçue, la relation du consommateur à la marque et les émotions. Nous identifions des effets cognitifs, affectifs et conatifs sur le consommateur. Ils entrainent des répercussions sur l’attention et son attitude par rapport à l’accident, ainsi que sur la marque et l’entrepriseSometimes the consumer incidentally perceives a link between an advertisement and an element of the context of the latter, for example a second advertisement. This may result in sometimes strong positive and negative reactions on social networks, raising the question of the impact of these accidents.The objective of our research is to define this phenomenon, its formation conditions and its consequences. We propose an integrative theoretical framework based on context effects, brand alliances, Gestalt theory and congruence.We are implementing a mixed approach via interviews with consumers and professionals, a case study and an experiment.We can thus establish the fact that an accidental brand alliance is a process of awareness by the consumer of the congruence between the characteristics of the advertisements and between the brands, influenced by the perceived relevance, the relationship of the consumer to the brand and the emotions.We identify cognitive, affective and conative effects on the consumer. They have repercussions on attention and attitude towards the accident, as well as on the brand and the company
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Wiltshire, Eric Scott. "The effects of visual and aural congruence on the sight-reading of music notation /." Thesis, Connect to this title online; UW restricted, 2006. http://hdl.handle.net/1773/11245.
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Paula, Arbouw. "Corporate brand coherency : examining the effects of the advertising congruence antecedent on consumer attitudes." Thesis, University of Canterbury. Marketing, management and entrepreneurship, 2014. http://hdl.handle.net/10092/9697.
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The overall aim of this thesis is to investigate the effects of coherence in the corporate branding process. Specifically, this thesis defines and develops the concept of corporate brand coherency (CBC) using four antecedents and four dimensions, and investigates the effects of incongruence based on the advertising antecedent by manipulating ad-brand congruence. Using the Elaboration Likelihood Model (ELM), the research tests whether two-sided messages aid the resolution of incongruence following central route processing and whether greater number of arguments could act as a peripheral cue. Accordingly, a conceptual model was developed to test the effects of ad-brand congruence, message sidedness and argument quantity on corporate credibility, attention and elaboration, attitude towards the ad and attitude towards the corporate brand.
To empirically test this model an online experiment (using a 3x2x2 between-subjects factorial design) was conducted, where subjects were exposed to a modified print advertisement for a grocery store. A total of 528 responses were collected from New Zealand Internet users. Two- and three-way ANCOVAs as well as path analysis was used to analyse the hypothesised relationships.
The results indicate support for CBC, as it was found that congruence led to positive evaluations and higher corporate credibility. Two-sided messages were not found to be effective in reducing the negative effect of incongruence. Instead, two-sided messages led to less favourable evaluations of incongruence. Regardless of the incongruence, the results show that two-sided messages did not lead to positive evaluations, while an increased number of arguments did lead to more favourable attitudes. Overall, the findings show the ELM is not applicable to explain consumers’ responses to incongruence, as incongruence was not found to affect message processing. Additionally, there was no support that message sidedness and argument quantity, respectively, acted as central and peripheral cues. Furthermore, findings indicate that incongruity in advertising can lead to positive evaluations when consumers have a negative prior brand attitude. The theoretical and managerial implications as well as directions for future research based on these findings are discussed.
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Fröström, Martin, and Anna Asplund. "Styrning med inhyrda i personalstyrkan : En kvalitativ fallstudie som undersöker den inhyrda personalens in-/exkludering i olika styrmetoder samt dess effekt på ett målkongruent beteende." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89078.
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Bakgrund: Användningen av inhyrd personal har ökat till följd av ett ökat krav på flexibilitet och ingår numera allt oftare i personalstyrkan. Däremot inkluderas sällan den inhyrda personalen i den styrning som utformats för den ordinarie personalen. Styrning används för att påverka personalens beteenden så att de blir målkongruenta. Därför är det intressant att undersöka om inhyrd personal saknar ett målkongruent beteende och således har en negativ inverkan på företagets målkongruens. Syfte: Studiens syfte är att undersöka om och varför beteenden överlag skiljer sig åt mellan inhyrd och ordinarie personal hos ett valt företag. Forskningen skapar en djupare förståelse för hur inkludering/exkludering i olika styrmekanismer kan påverka de inhyrdas bidrag till målkongruens. Metod: Studien tillämpar en kvalitativ forskningsstrategi med en induktiv ansats. Den forskningsdesign som tillämpats är en enfallsstudie. Empirin till studien har samlats in genom kvalitativa intervjuer med både inhyrd och ordinarie personal samt deras närmsta chef. Materialet har sedan analyserats och tolkats för att besvara forskningsfrågorna. Slutsats: Studien fann att de inhyrda medarbetarna har ett mindre målkongruent beteende än de ordinarie. Skillnaden beror framförallt på de inhyrdas exkludering från företagets formella styrmetoder. Att de inhyrda för det mesta inkluderas i de informella styrmetoderna förklarar varför de inhyrda till viss del ändå uppvisar ett målkongruent beteende.Background: The use of temporary staff has increased as a result of an increased demand for flexibility and is now increasingly included in the personnel force. Despite that, the temporary staff are rarely included in the control designed for the ordinary staff. Control is used to influence staff behavior so that they become goal-congruent. Therefore, it is interesting to investigate if the temporary staff lack a goal congruent behavior and thus have a negative impact on the company's goal congruence. Purpose: The purpose of the study is to investigate whether and why behaviors differ between temporary and ordinary staff, at a chosen company. The research creates a deeper understanding about how the inclusion/ exclusion in different control mechanisms influence the temporary staff to contribute to the target congruence Method: The study applies a qualitative research strategy with an inductive approach. The research design that has been applied is a case study at a chosen company. The empirical study has been collected through qualitative interviews with both temporary and ordinary staff and their closest manager. The material has then been analyzed and interpreted to answer the research questions. Conclusion: The study found that the temporary staff have a less goal-congruent behavior than the ordinary staff. The difference is mainly due to the temporary’s exclusion from the company's formal control methods. For the most part, the temporary staff is included in informal control methods, which explains why the they to some extent still have a goal-congruent behavior.
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Merlo, James. "CROSS-MODAL EFFECTS IN TACTILE AND VISUAL SIGNALING." Doctoral diss., University of Central Florida, 2008. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2773.
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Using a wearable tactile display three experiments were conducted in which tactile messages were created emulating five standard US Army and Marine arm and hand signals for the military commands, namely: "Attention", "Halt", "Rally", "Move Out", and "Nuclear Biological or Chemical event (NBC)". Response times and accuracy rates were collected for novices responding to visual and tactile representations of these messages, which were displayed either alone or together in congruent or incongruent combinations. Results indicated synergistic effects for concurrent, congruent message presentations showing superior response times when compared to individual presentations in either modality alone. This effect was mediated by participant strategy. Accuracy similarly improved when both the tactile and visual presentation were concurrently displayed as opposed to separately. In a low workload condition, participants could largely attend to a particular modality, with little interference from competing signals. If participants were not given instructions as to which modality to attend to, participants chose that modality which was received first. Lastly, initial learning and subsequent training of intuitive tactile signals occurred rapidly with large gains in performance in short training periods. These results confirm the promise for tactile messages to augment visual messaging in challenging and stressful environments particularly when visual messaging is maybe preferred but is not always feasible or possible.Ph.D.
Department of Psychology
Sciences
Psychology PhD
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Wee, Emily. "Size of the corpus callosum (not age) mediats congruency effect in the motor cortex /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p3137764.
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Chiang, Hsin-Pei, and 江欣蓓. "The Effect of Self-Congruence and Styles of Thinking." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/85194136827961827626.
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碩士中原大學
企業管理研究所
105
The purpose of this study is to investigate the effect of self-congruence and styles of thinking on recipients’ appreciation to gifts. According to previous research, two hypotheses are proposed and conducted by experiments. Results show that the more self-congruence similarity between gifts and giver, the more recipients'' appreciation. Second, the higher the self-congruence of gift and giver, the higher recipients’ appreciation for analytic thinking individuals than holistic thinking individuals. Base on the result of this research, we hope to provide a reference to the giver when they choose the gift for others. So that the gift can be loved by the recipient and achieve effects of gift-giving. Moreover, we hope to offer useful information about the receiver’s tendency to help companies make a better marketing strategy.
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YANG, YUNG-TING, and 楊詠婷. "The Effect of Holland Six Interest Types Card to Congruence." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/zn7yy2.
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碩士輔仁大學
心理學系
106
Choosing a suitable high school or vocational high school is the first career choice for most of adolescents in Taiwan. In adaptive counseling, we use the interest inventory which is based on Holland’s theory. The purpose of this study is to find the changes in the congruence of vocational interest after taking the career course to understand the graduating students’ improvement in self-concept through the curriculum, and to explore the correlation between congruence, differentiation, consistency and career maturity. This study is expected to fill the research needs of Holland theory’s in career education applications. The first part of this study is to explore the vocational interest types of the sample students, and to understand the relationship between Holland’s congruence, differentiation, consistency and career maturity of these ninth grade students. In the second part, the research is designed as a set of “Six interest types card” to teach the graduating students in the career course, in which the improvement of the student congruence is measure. The conclusions of this study are as follows: 1.Significant difference in the career maturity of adolescents with different vocational interest main code is found. Adolescents of Social type "career exploration" and "career action" are significantly higher than Investigative type in career maturity. 2.The “career plan” and “career action” which represent the mature career are closely related to the differentiation of interests, but not related to the overall career maturity. 3.Both of congruence and consistency are not related to the career maturity. 4.After the career course of “Six interest type card” is taken, the sample students’ Holland’s code are more congruent with the vocation aspirations, and the self-concept becomes more mature. The most significant change of congruence is found in the students of middle level differentiation. Finally, according to the conclusion of this study, the researcher proposed some suggestion for the career course, interpretive tests, and the future researches.
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Wu, Shao-Chun, and 吳少君. "The Effect of Participative Budgeting Congruence on the Individual Performance and Corporate Performance." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/34ub8x.
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碩士靜宜大學
會計學系研究所
92
Based on the viewpoint of contingency theory, the first purpose of this study is to examine whether the degree of participation congruence (DPC) will affect the relationship between participative budgeting and performance (e.g. corporate performance; and individual performance). The second purpose of this study is to examine whether the participative budgeting will affect the performance through intermediary variables (e.g. job satisfaction and job-related tension). The regression analysis and path analysis are used to evaluate the proposed hypotheses. The research responders are the managers from marketing division of manufacturing companies and the total returned questionnaires are 104 in used. The empirical results are as follow: 1.DPC did not have the moderating effects to the direct relationship between organizational performance and individual performance. Whatever DPC is high or low, there is no significant relationship between the degree of participation allowed (DPA) and organizational performance. However, the DPA has significant effect on individual performance in spite of the DPC is high or low. 2.When DPC is high, DPA has positive effects on the organizational performance and individual performance through job satisfaction. When DPC is low, DPA has positive effect on the organizational performance and individual performance through job-related tension.
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Chang-YenYu and 余長晏. "Assessing the Effect of Product and Spokesperson Image Congruence-An Experimental Design Approach." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/10131809940525531333.
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Teng, Yu-Hsuan, and 鄧郁萱. "The Effect of Self-Congruence on Brand Attachment: The Moderating Effect of Brand Concept-Image and Product Conspicuousness." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/8526zu.
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碩士東海大學
企業管理學系碩士班
102
Brand attachment is a psychological state of the cognitive and affective bond connecting the brand with the consumer. When the attachment is formed, the consumer will develop a tight and long-term relationship with a brand, it is apparent that how the brand attachment is important. The main purpose of this research is to explore the effect of actual self-congruence and ideal self-congruence on brand attachment, and explore the effect of the two variable of product, different brand concept-image and product conspicuousness on the formed process which the two types self-congruence form a brand attachment. This study used a 2 x 2 x 2 experimental design, adopt two kinds of product with different conspicuousness by the result of pretest: sneakers, cosmetic/skin care product are chosen in this study, and we chose two brands with different brand concept-image by the two types of product: CONVERSE, New balance, ANNA SUI and BURT'S BEES as object of this study, adopt the actual self-congruence and ideal self-congruence as the independent variables, while product conspicuousness (high/ low) and brand concept-image (symbolic/functional) as the moderators, to explore the effect on brand attachment. The results indicated that the actual self-congruence and ideal self-congruence both have positive effects on brand attachment and indicated that the product conspicuousness is the moderator between the two types of self-congruence and brand attachment, particularly the product with high product conspicuousness will help consumer form a brand attachment by actual self-congruence or ideal self-congruence. This study also proved that the brand concept-image is also the moderator between the ideal self-congruence and brand attachment, particularly the symbolic image have the stronger effect on the formed process which the ideal self-congruence form a brand attachment.
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Hsieh, Jun-Yi, and 謝君怡. "The Effects of Brand Origin and Code-Switching Language Congruence on Product Evaluations.The Moderating Effect of Consumer Identity." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/78307296458105426556.
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碩士國立東華大學
企業管理學系
98
The use of code-switching has become widespread in Taiwanese advertisement, this includes texts, pictures and models. But, can Taiwanese consumers accept code-switching being used in advertisement? The aim of this research was to investigate whether the consumer’s social identity will moderate the brand of origin and code-switching. This study composed of two researches which probe into the use of code-switching in Taiwanese advertisements. First, we use content analysis to examine the use of code-switching in 773 print advertisements. Second, we utilized three experiments to determine consumer’s identity, brand of origin and code-switching as moderating effect on advertisement and product evaluations. After reviewing 773 print advertisements, we compared the results to previous research done in 2007. We found that, in the past most brands has used both Chinese and English as brand name, however in the current market most brands used English as brand name. Furthermore, research findings has discovered that the use of advertising texts such as headline, sub headline and body text, the percentage of code-switching has gotten lower when compared to the previous research in 2007. In addition, when considering the brand of origin, English is used as the main language for American brands in the aspect of code-switched message. And likewise, French and Japanese brands also used English as main language in code-switched message. In addition, these three experiments demonstrated the following results: 1. Brand of origin will in fact moderate the effect of code-switching on consumer’s product evaluations and ad evaluations. Consumers prefer no code-switched local brand’s advertisement to code-switched and code-switched global brand’s advertisement to no code-switched. 2. Consumer’s identity will moderate the effects of code-switching on consumer’s product and advertisement evaluations. Consumers with local identity prefer no code-switched advertisements while consumers with global identity prefer code-switched advertisements. 3. Consumers with global identity prefer English as main language in code-switched messages, and simultaneously the level of understanding code-switched sentence will mediate the code-switching and advertisement evaluations. Through the results of both studies, we can conclude that, in the current market, use of code-switching is different from the previous research. Thus, according to the results of this research, under consumer’s identity and the way of code-switching, we propose the following academic and practical advice for the related field.
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Li, Sheng-Tzung, and 李昇宗. "The effect of sports sponsorship congruence of food enterprise on consumers'' involvement and attitude." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/53851621488524173699.
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碩士國立中興大學
生物產業管理研究所
104
In recent years, among diversified marketing strategies, sponsorship is the key strategy of many enterprises in order to enhance their brand image, product sales and customer loyalty. Among the types of sponsorship, the sports sponsorship is the most popular one, and therefore, there are many food companies that have actively invested in sports sponsorship. The past literature of sponsorship indicated that the sponsor-event congruence has positive effects on the attitude of brand, event involvement has a positive impact on the attitude of event and brand, and the attitude of event has effects on the attitude of brand. However, the past studies have rarely mentioned the effect on attitude of brand on the event-consumer congruence. Thus, the present study will explore the effect of consumer''s involvement and attitude toward sports sponsorship of food industry. All understand the effect of consumer''s event involvement, attitude of the event and brand on the brand-event congruence and event-consumer congruence. In this study, the participants involved in the sports sponsorship with food industry. And the data collected from Taipei (SBL, Taiwan Beer and Kinmen Kaoliang), Taichung (Cup of Supau, Supau and AWB, Taiwan Beer), Tainan (Lion Run, Uni-President), Kaohsiung (One Piece Run, Taisun). According to the analysis of Structural Equation Modeling (SEM), the study found that brand-event congruence has a positive effect on the attitude of the event and brand. The event-consumer congruence has positive effect on event involvement and attitude of the event. In addition, event-consumer congruence also has positive effect on attitude of the brand by the event involvement. Finally, the study based on the results provides a food industry to develop effective sponsorship strategy to support food industry in the choice of sponsorship which can have a wide range of assess and greater benefit.
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Chun, Lin Shiao, and 林筱中. "The Effect of Home-Stay Managers' and Customers' Life Style Congruence on Consumer's Purchasing Intention." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/94221564686617514532.
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碩士大葉大學
事業經營研究所碩士在職專班
95
This study empirically examines the impact on home-stay Managers’ and Consumers’ lift-style congruence on customer’s purchasing intention. The purposes of this study are to expand the epistemology of consumer’s purchasing intention, to discuss whether the difference between managers and consumers will create the moderating effects of life-style and to provide the theory basis for home-stay managers. The analytical approach of methodology is applied to analyze the parsimonious relationship by the questionnaires survey. The samples used for this study consisted of consumers and managers from Taiwan. Of the 1100 surveys distributed, 483 were returned. Deducting 131 questionnaires that contained missing data and were unsuitable, 352 were accepted as valid samples; therefore, an effective response rate of 32.0% was presented. Results indicate that 1.the life-style presents by home-stay Managers is usually the one they prefer. 2. The congruence of life-style between customer and home-style manager displays parabolic relationship with the consumer’s purchasing intention. Based on 1 and 2, we infer that congruence degree between customer and manager should present the parabolic relationship with customer is allover congruence or inconsistency, the consumer’s purchasing intention is lower; however, if parts of them are congruous, it shows higher intention. The material supports the part of this supposition, and the study also provides the suggestion against application of the follow-on research and management.
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Lien, Hui-Ju, and 連慧茹. "The Impact of Self-Congruence on Emotional Brand Attachment: The Moderating Effect of Self-Esteem." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/pjvz9s.
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碩士景文科技大學
旅遊管理系觀光與餐旅管理碩士班
103
Abstract Starbucks is the world's largest coffee shop chain, by the white-collar elite class love and patronage, high quality and innovative products and services, the clear market positioning and aggressive marketing strategy, making Starbucks rapid growth of global brands. Brand attachment can affect the intention that consumers is willing to invest more time and money to brand, and even resistance to other competing brand awareness, not only to maintain stable business sales, reduce marketing costs, but also to enhance business performance. This study is to investigate the relationships among self-congruence (actual self-congruence、ideal self-congruence), emotional brand attachment, and self-esteem. Furthermore, moderating effect of self-esteem on the relationship between actual self-congruence、ideal self-congruence and emotional brand attachment is also examined in this study. Consumers of Starbucks, a famous coffee shop in Taiwan, were surveyed. Data was collected from January to February 2015. A convenience sampling and face-to-face interview was conducted in this study. The procedure resulted in 351 usable responses. Subsequently, reliability analysis, correlation analysis and hierarchical regression analysis were employed in this study. The results of this study indicate that ideal self-congruence has significant positive effects on emotional brand attachment. The results also show that consumers' actual self-congruence and ideal self-congruence will positively affect the emotional brand attachment. Self-esteem has significant influence on emotional brand attachment. In addition, self-esteem has an interference effect on the relationship between actual self-congruence and emotional brand attachment. However, self-esteem has no significant impact on emotional brand attachment and there is no moderating effect on the relationship between ideal self-congruence and emotional brand attachment. Thus, self-esteem cannot promote the level of emotional brand attachment and the effect of ideal self-congruence on emotional brand attachment significantly. The results may provide some useful information for further researchers and provide some implications for management references.
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Hsieh, Chen-Yu, and 謝鎮宇. "Goal congruence and its effect on service outcomes: the mediating role of value-in-use." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/f58895.
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碩士國立臺灣科技大學
企業管理系
107
This study provides an extensive view of goal congruence on organizational socialization through value-in-use to fulfill the expectation of goals that imply values emerged from customers to cause customer satisfaction and loyalty. Goal congruence motivates customers to learn actively how to get involved in processes of value-in-use which should generate more values. However, although goal congruence implies the nature of incentives to induce customers to participate actively and then create values, it cannot guarantee a reciprocal and an effective process will be adopted successfully. Hence, our study adopted a series of collaborative process under service dominant logic including experience, personalization, and relationship which are elements of value-in-use. These collaborative processes emphasize the customer’s initiative to participate in co-creation provided by service providers. And they improve their service through obtaining useful values from customers to accomplish a valuable reciprocity. The combination of organizational socialization and value-in-use is applied for interpreting why and how customer intends to get involved in co-creation and make potential values fulfilled to result in customer satisfaction and loyalty. In addition, this study examines the extent to each element of value-in-use on customer satisfaction versus loyalty. Managers can have a better understanding which types of collaborative program should be used as a consideration.