Log in

Relevant bibliographies by topics / Congruence with self-image

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers

Academic literature on the topic 'Congruence with self-image'

Author: Grafiati

Published: 10 September 2021

Last updated: 29 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Congruence with self-image.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Congruence with self-image"

1

Kim, Heather Markham, and Kisang Ryu. "Examining Image Congruence and Its Consequences in the Context of Robotic Coffee Shops." Sustainability 13, no. 20 (2021): 11413. http://dx.doi.org/10.3390/su132011413.

Full text

Abstract:

This study aimed to find the role of image congruence in the context of robotic coffee shops. More specifically, this study proposed that three types of image congruence including actual self-image congruence, ideal self-image congruence, and social self-image congruence aid to increase brand attitude. In addition, it was proposed that brand attitude positively affects brand attachment and brand loyalty. For this, this study collected data from 325 customers who used robotic coffee shops. The data analysis results indicated that the three types of image congruence have a positive influence on

APA, Harvard, Vancouver, ISO, and other styles

2

Sung, Eunyoung (Christine), and Patricia Huddleston. "Department vs discount retail store patronage: effects of self-image congruence." Journal of Consumer Marketing 35, no. 1 (2018): 64–78. http://dx.doi.org/10.1108/jcm-01-2016-1686.

Full text

Abstract:

Purpose This paper explores the antecedents and consequences of consumers’ need for self-image congruence on their retail patronage of department (high-end) and discount (low-end) stores to purchase name-brand products in two product categories, apparel and home décor. It also compared online to offline shopping and considered two mediator variables, frugality and materialism. Design/methodology/approach The paper analyzed the hypothesized relationships using structural equation modeling (SEM) and MANOVA. Study 1 suggested the model using secondary data, and Study 2 measured and confirmed the

APA, Harvard, Vancouver, ISO, and other styles

3

Hosany, Sameer, and Drew Martin. "Self-image congruence in consumer behavior." Journal of Business Research 65, no. 5 (2012): 685–91. http://dx.doi.org/10.1016/j.jbusres.2011.03.015.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Wu, Shuhui, Minglun Ren, Abdul Hameed Pitafi, and Tahir Islam. "Self-Image Congruence, Functional Congruence, and Mobile App Intention to Use." Mobile Information Systems 2020 (December 12, 2020): 1–17. http://dx.doi.org/10.1155/2020/5125238.

Full text

Abstract:

Although the research on the technology acceptance model (TAM) has received much attention, limited research has been done on the role of self-image congruence on the mobile application (app) intention to use. Therefore, leveraging the lens of the self-congruence theory, the primary objective of the present research is to examine the impact of self-image and functional congruence on the mobile app intention to use. We conduct a survey and collect 349 responses from Chinese smartphone users. The results of the current research reveal that self-image congruence is positively significantly relate

APA, Harvard, Vancouver, ISO, and other styles

5

Efa, Wakhidatus Solikhah. "Perceived Congruence Innovation :A Literature Review." International Journal of Business Management and Technology 7, no. 1 (2023): 868–79. https://doi.org/10.5281/zenodo.7694415.

Full text

Abstract:

Every company has its own way of increasing product sales every day. The goal of every company is to improve consumer purchasing decisions. One effective way that can be done by companies to improve consumer purchasing decisions is product innovation. Product innovation is the process of applying an idea or new ideas in order to produce new products that provide more benefits for users. There are various types of innovation, one of which is perceived innovation. Perceived innovation is an innovation that is formed according to what is felt by consumers. The idea of innovation can come from any

APA, Harvard, Vancouver, ISO, and other styles

6

AlQahtani, Fahad Ali. "Mapping the Digital Self: The Role of Self-Image Congruence and Brand Authenticity in Shaping Purchasing Behavior, with Insights into Sustainability in Online Commerce." European Journal of Sustainable Development 14, no. 1 (2025): 81. https://doi.org/10.14207/ejsd.2025.v14n1p81.

Full text

Abstract:

This study explores the influence of self-image congruence and perceived brand authenticity on purchasing behavior in online commerce, with data collected from 302 Saudi customers. Analyzed deploying covariance-based structural equation modeling (CB-SEM), the results depict a significant relationship between brand authenticity and self-image congruence, both directly influencing purchasing behavior. Additionally, brand attachment mediates the influence of self-image congruence on purchasing behavior. Social influence is identified as a key moderator, strengthening the relationship between perc

APA, Harvard, Vancouver, ISO, and other styles

7

Jang, Eun-Soo, Geon-A. Jeong, and Eun-Jun Park. "The Impact of Hair Salon Brand Image on Self-Image Congruence and Brand Loyalty." Journal of the Korean Society of Cosmetology 29, no. 4 (2023): 972–82. http://dx.doi.org/10.52660/jksc.2023.29.4.972.

Full text

Abstract:

This study aimed to investigate the influence of the congruence between brand image and self-image on brand loyalty within the context of hair salons. A total of 620 online surveys were distributed to hair salon customers in Seoul, Gyeonggi, and Jeju regions using Naver Form, with all 620 surveys successfully collected. The research findings revealed the following key results. Firstly, among the sub-factors of self-image congruence, both ideal self-image and actual self-image were found to significantly impact the brand image, with symbolic image, experiential image, and functional image being

APA, Harvard, Vancouver, ISO, and other styles

8

Lee, Jieun, Junghyun Kim, and Jinhyun Yu. "Effects of Congruence of Product, Visual Image, and Consumer Self-Image on Art Infusion Advertising." Social Behavior and Personality: an international journal 43, no. 10 (2015): 1725–40. http://dx.doi.org/10.2224/sbp.2015.43.10.1725.

Full text

Abstract:

Although previous researchers have reported that use of visual art in advertising induces more positive responses in consumers than does no art, which variables are important in inducing these responses has been largely unexamined. We investigated the moderating effects on advertising of the congruence between product and visual image, and also the congruence between visual image and self-image. The sample consisted of 228 university students in Korea and the results showed that the students experienced stronger purchase intention when exposed to art infusion advertising with high levels of ad

APA, Harvard, Vancouver, ISO, and other styles

9

Chan, Yiu Fai. "Green Brand Positioning and Consumer Purchase Intention: The Dual Mediating Roles of Self-Image and Functional Congruence." Sustainability 17, no. 14 (2025): 6451. https://doi.org/10.3390/su17146451.

Full text

Abstract:

With growing environmental consciousness and projections that green markets will represent 10% of global market value by 2030, a significant gap persists between consumers’ stated environmental concerns and their actual purchasing behaviour for green products. This study investigates how green brand positioning influences consumer purchase intention for green technology products, examining the mediating roles of self-image congruence and functional congruence, and the moderating effects of product involvement level and product optionality. A quantitative survey was conducted with 354 US partic

APA, Harvard, Vancouver, ISO, and other styles

10

Unal, Sevtap, Tevfik Dalgic, and Ezgi Akar. "How avatars help enhancing self-image congruence." International Journal of Internet Marketing and Advertising 12, no. 4 (2018): 374. http://dx.doi.org/10.1504/ijima.2018.095400.

Full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "Congruence with self-image"

1

Ngamcharoenmongkol, Piya. "Self-image congruence and brand evaluation : examining approach and avoidance behaviour." Thesis, Lancaster University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.547940.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Khaldi, Ahmad. "An investigation of self and brand image congruence as antecedents of consumer brand involvement." Thesis, University of Huddersfield, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.430300.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Postica, Doru. "Self-image congruence and brand preference: analysis by product usage role and level of country development." Master's thesis, [s.n.], 2015. http://hdl.handle.net/10284/4805.

Full text

Abstract:

Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Empresariais.<br>Past research assumed and successfully proved self-image congruity to have a positive impact on product/brand choice, purchase intentions, and brand preference. The purpose of the research is to study the self-concept dimensions (actual and ideal) and their relation to brand preference. Type of product (conspicuous and inconspicuous) and type of country (Moldova as developing country and Portugal as developed country) were examined in the relationship be

APA, Harvard, Vancouver, ISO, and other styles

4

Di, Natali Nicole, and Matthildur Ivarsdottir. "Perception meet Reality : A pilot study of the self-congruence of female online shoppers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-811.

Full text

Abstract:

The goal of this research is to better understand the gap between the consumer's actual self image versus their perceived ideal image; in which, could help an online retail company to respond more effectively and provide a better service to its target customer with an added goal of reducing the rate of returns. A two-phased mixed methods approach was applied to this research to test for participants perceived and actual ideas of themselves, as well as their attitudes towards ideals. The first phase consisted of manual measurements taken and recorded, following a semi-structured interviewed. Th

APA, Harvard, Vancouver, ISO, and other styles

5

Hixon, Jon Eric. "The effects of congruence in mother-adolescent communication, dyadic relationships, and adolescent self-image on adolescent person perception." Diss., Virginia Polytechnic Institute and State University, 1987. http://hdl.handle.net/10919/82652.

Full text

Abstract:

The purpose of this study was to examine intrafamily relationship variables which constitute the frame of reference for person perception. A model was proposed to conceptualize how the variables interact and influence the process. Specifically, the proposed model was developed to investigate how adolescent person perception is influenced by congruence between the mother and adolescent in: (a) communication, (b) dyadic relationships, and (c) adolescent self-image. One hundred forty-six mother-adolescent dyads participated in the study. Fifty-nine males and 87 females (M = 14.6 years) represen

APA, Harvard, Vancouver, ISO, and other styles

6

Erlandsson, Maria, and Elin Forslund. "Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments?" Thesis, Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28503.

Full text

Abstract:

Title: Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments? Authors: Elin Forslund and Maria Erlandsson Supervisor:Ulf Aagerup Level: Bachelor thesis in marketing (15 ECTS). Spring 2015. Key concepts: Fashion, Intermediary Luxury, Brand Identity, Brand Image, User Imagery and Self-image Congruence. Purpose: The purpose of this study is to review the sizes available in store by three leading intermediary luxury fashion brands offered in the UK and compare it with the actual body shapes of the female UK populati

APA, Harvard, Vancouver, ISO, and other styles

7

Dai, Bo. "Saving Face: A Cross-Cultural Investigation of Retail Patronage in Consumers' Skincare Purchase Decisions." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804894/.

Full text

Abstract:

The skincare sector is among the fastest growing consumer branded products, boasting unprecedented growth rates in emerging markets, as well as steady growth in developed and post-developed markets. Yet, a more relevant question to marketers of branded skincare products is what factors influence consumers’ decisions about where to buy such products, and whether or not to spread positive word-of-mouth (WOM) about products and store preferences. Sirgy’s (1982, 1985) self-congruence theory postulates that the greater the match between a consumer’s self-image and the image of a retailer’s typical

APA, Harvard, Vancouver, ISO, and other styles

8

Correia, Ana Lúcia Pires. "Autoconceito e uso de lingerie feminina." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/11008.

Full text

Abstract:

Mestrado em Marketing<br>O autoconceito reflete a imagem que cada individuo tem de si, influenciada pelas características físicas, psicológicas, comportamentais, valores, hábitos e objetos que possui. O estudo do consumidor tem dado uma importância crescente ao consumo simbólico e ao significado que a compra e uso de determinados produtos assumem para o consumidor no seu processo de socialização. A presente investigação tem como intuito entender a relação entre a mulher e o uso e consumo de lingerie feminina e como esta pode ser usada para definição, comunicação, reforço do desempenho e avalia

APA, Harvard, Vancouver, ISO, and other styles

9

Nascimento, Leandra Pinheiro. "O autoconceito masculino e a avaliação, decisão de compra e uso do automóvel." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12895.

Full text

Abstract:

Mestrado em Marketing<br>O autoconceito é um reflexo da perceção que cada indivíduo tem de si próprio, a qual é influenciada pelas suas características (físicas, psicológicas e comportamentais), assim como dos objetos que cada um possui. Na nossa sociedade o consumo tem um grande contributo para a criação do sentido do "próprio". Os estudos sobre o consumidor têm atribuído grande importância ao consumo simbólico e ao significado que a compra e uso de determinados produtos assumem para o consumidor, quer no seu processo de socialização, quer enquanto veículo de construção/afirmação da identidad

APA, Harvard, Vancouver, ISO, and other styles

10

Coimbra, Catarina Gomes Duarte. "O autoconceito e o uso de maquilhagem por parte do sexo feminino." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14635.

Full text

Abstract:

Mestrado em Marketing<br>O autoconceito reflete a imagem que o individuo tem de si próprio, que é influenciada pelas perceções que detém acerca das suas características (físicas, psicológicas e comportamentais) bem como dos objetos que consome. Diversos estudos na área de comportamento do consumidor têm atribuído uma grande importância ao consumo simbólico, visto que a compra e uso de determinados produtos impacta a definição e construção da identidade do individuo e o seu processo de socialização. Neste estudo, o objeto de análise é a maquilhagem, utilizada há largos anos pelas mulheres.

APA, Harvard, Vancouver, ISO, and other styles

More sources

Books on the topic "Congruence with self-image"

1

Cox, A. J. Image congruence and product/brand evaluation: The impact of self monitoring and situational factors. UMIST, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Dunn, Judy Ann-Mccormick. TRIGGERS FOR JOB CHANGE WITHIN NURSING: PERCEIVED CONGRUENCE BETWEEN SELF-IMAGE AS A NURSE AND NURSING PRACTICE (HOME HEALTH NURSES). 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Fukumura, Dawn H. Congruency between self-concept and store image within an elderly apparel consumer population. 1990.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Fukumura, Dawn H. Congruency between self-concept and store image within an elderly apparel consumer population. 1990.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Congruence with self-image"

1

Sirgy, M. Joseph, J. S. Johar, and C. B. Claiborne. "Self-Concept Motivation as Mediator Between Self-Image Congruence and Attitude/Intention." In Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13248-8_82.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Kolańska, Magdalena, Oleg Gorbaniuk, and Michał Wilczewski. "The Three-Component Multidimensional Model of Self-Image Congruence: An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_110.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Hellemans, Johan, Kim Willems, and Malaika Brengman. "How Facebook’s Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence." In Advances in Digital Marketing and eCommerce. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-31836-8_19.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Payan, Janice M., and James Reardon. "The Effect of Culture, Product Self-Image Congruence, and Brand Attitudes on the Propensity to be Brand Loyal." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_36.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Nguyen-Quynh, Hana Hoa. "Understanding the Vietnamese Young Tourists’ Self-image Congruence as Motivations for Their Destination Social Responsibility Towards Circular Economic Development." In Advances in Science, Technology & Innovation. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-59325-3_22.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Suhud, Usep, Najihah Hanisah Marmaya, Suddin Lada, and Umi Wahidah. "Intention to Visit a World-Famous Tourism Village in Bali: The Role of Destination Image, Self-congruence, and Destination Personality." In Proceedings of the 1st International Conference on Management and Business (ICoMB 2022). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-160-9_11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Claiborne, C. B., and M. Joseph Sirgy. "Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research." In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13254-9_1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Chandra, Andrea, and Mochammad Riyadh Rizky Adam. "The Impacts of Corporate-Brand Credibility, Corporate-Brand Origin, and Self-Image Congruence on Purchase Intention: the Case of Pt Mustika Ratu TBK Indonesia." In Advances in Economics, Business and Management Research. Atlantis Press International BV, 2024. https://doi.org/10.2991/978-94-6463-585-0_32.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Hellemans, Johan, Kim Willems, and Malaika Brengman. "The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer Market." In Advances in National Brand and Private Label Marketing. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-32894-7_11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

O’Cass, A., and Thomas Muller. "A Study of Australian Materialistic Values, Product Involvement and the Self-Image/ Product-Image Congruency Relationships for Fashion Clothing." In Global Perspectives in Marketing for the 21st Century. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_124.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Congruence with self-image"

1

Bera, Sutanu, and Prabir Kumar Biswas. "Self Supervised Low Dose Computed Tomography Image Denoising Using Invertible Network Exploiting Inter Slice Congruence." In 2023 IEEE/CVF Winter Conference on Applications of Computer Vision (WACV). IEEE, 2023. http://dx.doi.org/10.1109/wacv56688.2023.00557.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Wu, Jie. "The effects of brand crisis on brand evaluation and consumer's willingness of brand relationship rebuilding: The moderating effect of self-image congruence." In 2011 China located International Conference on Information Systems for Crisis Response and Management (ISCRAM-CHINA). IEEE, 2011. http://dx.doi.org/10.1109/iscram.2011.6184122.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Fan, Jianwei, Qing Xiong, Jian Li, Guichi Liu, and Wanying Song. "Multimodal Image Matching using Phase Congruency-based Self-Similarity Structural Features." In 2022 17th International Conference on Control, Automation, Robotics and Vision (ICARCV). IEEE, 2022. http://dx.doi.org/10.1109/icarcv57592.2022.10004358.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Akin, Ata, Kambiz Pourrezaei, and Britton Chance. "A proposal for a Real-time Handheld NIR Breast Tumor Imager." In In Vivo optical Imaging at the NIH. Optica Publishing Group, 1999. http://dx.doi.org/10.1364/ivoi.1999.dis136.

Full text

Abstract:

Near infrared (NIR) technology using laser light sources at an optical window from 700-900 nm is shown to carry diagnostic value for early detection of breast cancer. The basic principle behind a breast tumor imager depends on detecting the abnormal changes in the optical properties of the breast tissue during cancerogenesis. This imager operates on the well established principle of amplitude cancellation time multiplex system which features congruent images of angiogenesis and hyper-metabolism, two diagnostics for tumors which both may be prognostic as well. The proposed device is a much more

APA, Harvard, Vancouver, ISO, and other styles

5

O’Connor, Jacqueline, and Tim Lieuwen. "Influence of Transverse Acoustic Modal Structure on the Forced Response of a Swirling Nozzle Flow." In ASME Turbo Expo 2012: Turbine Technical Conference and Exposition. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/gt2012-70053.

Full text

Abstract:

This study describes continued investigations of the response of a swirling flow to transverse acoustic excitation. This work is motivated by transverse combustion instabilities in annular gas turbine engine architectures. This instability provides a spatially varying acoustic velocity disturbance field around the annulus, so that different nozzles encounter different acoustic disturbance fields. In this study, we simulate this effect by looking at a standing wave acoustic field where the nozzle is located at either a velocity anti-node, referred to as out-of-phase forcing, and a velocity node

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!