Log in

Relevant bibliographies by topics / Congruence with self-image / Journal articles

To see the other types of publications on this topic, follow the link: Congruence with self-image.

Journal articles on the topic 'Congruence with self-image'

Author: Grafiati

Published: 10 September 2021

Last updated: 29 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Congruence with self-image.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Kim, Heather Markham, and Kisang Ryu. "Examining Image Congruence and Its Consequences in the Context of Robotic Coffee Shops." Sustainability 13, no. 20 (2021): 11413. http://dx.doi.org/10.3390/su132011413.

Full text

Abstract:

This study aimed to find the role of image congruence in the context of robotic coffee shops. More specifically, this study proposed that three types of image congruence including actual self-image congruence, ideal self-image congruence, and social self-image congruence aid to increase brand attitude. In addition, it was proposed that brand attitude positively affects brand attachment and brand loyalty. For this, this study collected data from 325 customers who used robotic coffee shops. The data analysis results indicated that the three types of image congruence have a positive influence on

APA, Harvard, Vancouver, ISO, and other styles

2

Sung, Eunyoung (Christine), and Patricia Huddleston. "Department vs discount retail store patronage: effects of self-image congruence." Journal of Consumer Marketing 35, no. 1 (2018): 64–78. http://dx.doi.org/10.1108/jcm-01-2016-1686.

Full text

Abstract:

Purpose This paper explores the antecedents and consequences of consumers’ need for self-image congruence on their retail patronage of department (high-end) and discount (low-end) stores to purchase name-brand products in two product categories, apparel and home décor. It also compared online to offline shopping and considered two mediator variables, frugality and materialism. Design/methodology/approach The paper analyzed the hypothesized relationships using structural equation modeling (SEM) and MANOVA. Study 1 suggested the model using secondary data, and Study 2 measured and confirmed the

APA, Harvard, Vancouver, ISO, and other styles

3

Hosany, Sameer, and Drew Martin. "Self-image congruence in consumer behavior." Journal of Business Research 65, no. 5 (2012): 685–91. http://dx.doi.org/10.1016/j.jbusres.2011.03.015.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Wu, Shuhui, Minglun Ren, Abdul Hameed Pitafi, and Tahir Islam. "Self-Image Congruence, Functional Congruence, and Mobile App Intention to Use." Mobile Information Systems 2020 (December 12, 2020): 1–17. http://dx.doi.org/10.1155/2020/5125238.

Full text

Abstract:

Although the research on the technology acceptance model (TAM) has received much attention, limited research has been done on the role of self-image congruence on the mobile application (app) intention to use. Therefore, leveraging the lens of the self-congruence theory, the primary objective of the present research is to examine the impact of self-image and functional congruence on the mobile app intention to use. We conduct a survey and collect 349 responses from Chinese smartphone users. The results of the current research reveal that self-image congruence is positively significantly relate

APA, Harvard, Vancouver, ISO, and other styles

5

Efa, Wakhidatus Solikhah. "Perceived Congruence Innovation :A Literature Review." International Journal of Business Management and Technology 7, no. 1 (2023): 868–79. https://doi.org/10.5281/zenodo.7694415.

Full text

Abstract:

Every company has its own way of increasing product sales every day. The goal of every company is to improve consumer purchasing decisions. One effective way that can be done by companies to improve consumer purchasing decisions is product innovation. Product innovation is the process of applying an idea or new ideas in order to produce new products that provide more benefits for users. There are various types of innovation, one of which is perceived innovation. Perceived innovation is an innovation that is formed according to what is felt by consumers. The idea of innovation can come from any

APA, Harvard, Vancouver, ISO, and other styles

6

AlQahtani, Fahad Ali. "Mapping the Digital Self: The Role of Self-Image Congruence and Brand Authenticity in Shaping Purchasing Behavior, with Insights into Sustainability in Online Commerce." European Journal of Sustainable Development 14, no. 1 (2025): 81. https://doi.org/10.14207/ejsd.2025.v14n1p81.

Full text

Abstract:

This study explores the influence of self-image congruence and perceived brand authenticity on purchasing behavior in online commerce, with data collected from 302 Saudi customers. Analyzed deploying covariance-based structural equation modeling (CB-SEM), the results depict a significant relationship between brand authenticity and self-image congruence, both directly influencing purchasing behavior. Additionally, brand attachment mediates the influence of self-image congruence on purchasing behavior. Social influence is identified as a key moderator, strengthening the relationship between perc

APA, Harvard, Vancouver, ISO, and other styles

7

Jang, Eun-Soo, Geon-A. Jeong, and Eun-Jun Park. "The Impact of Hair Salon Brand Image on Self-Image Congruence and Brand Loyalty." Journal of the Korean Society of Cosmetology 29, no. 4 (2023): 972–82. http://dx.doi.org/10.52660/jksc.2023.29.4.972.

Full text

Abstract:

This study aimed to investigate the influence of the congruence between brand image and self-image on brand loyalty within the context of hair salons. A total of 620 online surveys were distributed to hair salon customers in Seoul, Gyeonggi, and Jeju regions using Naver Form, with all 620 surveys successfully collected. The research findings revealed the following key results. Firstly, among the sub-factors of self-image congruence, both ideal self-image and actual self-image were found to significantly impact the brand image, with symbolic image, experiential image, and functional image being

APA, Harvard, Vancouver, ISO, and other styles

8

Lee, Jieun, Junghyun Kim, and Jinhyun Yu. "Effects of Congruence of Product, Visual Image, and Consumer Self-Image on Art Infusion Advertising." Social Behavior and Personality: an international journal 43, no. 10 (2015): 1725–40. http://dx.doi.org/10.2224/sbp.2015.43.10.1725.

Full text

Abstract:

Although previous researchers have reported that use of visual art in advertising induces more positive responses in consumers than does no art, which variables are important in inducing these responses has been largely unexamined. We investigated the moderating effects on advertising of the congruence between product and visual image, and also the congruence between visual image and self-image. The sample consisted of 228 university students in Korea and the results showed that the students experienced stronger purchase intention when exposed to art infusion advertising with high levels of ad

APA, Harvard, Vancouver, ISO, and other styles

9

Chan, Yiu Fai. "Green Brand Positioning and Consumer Purchase Intention: The Dual Mediating Roles of Self-Image and Functional Congruence." Sustainability 17, no. 14 (2025): 6451. https://doi.org/10.3390/su17146451.

Full text

Abstract:

With growing environmental consciousness and projections that green markets will represent 10% of global market value by 2030, a significant gap persists between consumers’ stated environmental concerns and their actual purchasing behaviour for green products. This study investigates how green brand positioning influences consumer purchase intention for green technology products, examining the mediating roles of self-image congruence and functional congruence, and the moderating effects of product involvement level and product optionality. A quantitative survey was conducted with 354 US partic

APA, Harvard, Vancouver, ISO, and other styles

10

Unal, Sevtap, Tevfik Dalgic, and Ezgi Akar. "How avatars help enhancing self-image congruence." International Journal of Internet Marketing and Advertising 12, no. 4 (2018): 374. http://dx.doi.org/10.1504/ijima.2018.095400.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Dalgic, Tevfik, Ezgi Akar, and Sevtap Unal. "How avatars help enhancing self-image congruence." International Journal of Internet Marketing and Advertising 12, no. 4 (2018): 374. http://dx.doi.org/10.1504/ijima.2018.10016364.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Heath, Adam P., and Don Scott. "The self‐concept and image congruence hypothesis." European Journal of Marketing 32, no. 11/12 (1998): 1110–23. http://dx.doi.org/10.1108/03090569810243749.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Upamannyu, Nischay Kumar, Garima Mathur, and S. S. Bhakar. "The Connection between Self concept (Actual self Congruence & Ideal Self congruence) on Brand Preferences." International Journal of Management Excellence 3, no. 1 (2014): 308–19. http://dx.doi.org/10.17722/ijme.v3i1.118.

Full text

Abstract:

Self concept has been a very important concept in consumer behavior and it gives the central idea to the Marketing people in the market place, Academician and business student to understand the bases to evaluate the self concept. The extensive previous research work gave very important conceptual answer to implement new marketing strategy. A different class of customer can be shot in the marketplace. These are the customers who buy product while evaluating the product self-image, product/brand image and their congruity and then they set their minds to buy the products in the market. The purpos

APA, Harvard, Vancouver, ISO, and other styles

14

Wallace, Elaine, Isabel Buil, and Leslie de Chernatony. "Consumers’ self-congruence with a “Liked” brand." European Journal of Marketing 51, no. 2 (2017): 367–90. http://dx.doi.org/10.1108/ejm-07-2015-0442.

Full text

Abstract:

Purpose Brand “Likes” on Facebook facilitate self-expression, forming part of consumers’ virtual selves. Yet, consumers’ brand “Likes” may bear little resemblance to their material realities. This paper aims to test similarities of brand image with self-image for Facebook “Likes” to determine whether self-congruence with a “Liked” brand leads to positive offline brand outcomes. It also investigates whether consumers’ perceptions about their Facebook social relations influence self-congruent brand “Likes”. Design/methodology/approach A large-scale survey was conducted of regular Facebook users

APA, Harvard, Vancouver, ISO, and other styles

15

Hong, Ye. "A Study on the Influence of Chinese Women's Psychological Security on Self-Clothing Image, Image Congruence, and Appearance Orientation." Korean Society of Culture and Convergence 45, no. 7 (2023): 657–75. http://dx.doi.org/10.33645/cnc.2023.07.45.07.657.

Full text

Abstract:

This research is aimed at explore the Chinese women's psychological security under the influence of self-clothing image, image congruence and appearance orientation. A regression analysis of 272 Chinese women found that, first, all sub-factors of psychological security have a positive impact on their self-clothing image, image congruence and appearance orientation except for self-discipline. Second, self-clothing image had a positive influence on image consistency and appearance orientation, while image consistency had a positive effect on appearance orientation. This research upon these facto

APA, Harvard, Vancouver, ISO, and other styles

16

Yuanita, Asih Dewi, and Endy Gunanto Marsasi. "THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND." Jurnal Ekonomi Bisnis dan Kewirausahaan 11, no. 3 (2022): 292. http://dx.doi.org/10.26418/jebik.v11i3.57542.

Full text

Abstract:

This study empirically builds a conceptual model that describes the effects of brand attachment, self-image congruence, and brand experience on purchase intention. The focus of this research is to examine the debate over the findings of previous researchers regarding the influence of hedonic motivation and self-image congruence in attachment theory-based models using brand attachment as the central variable. The contribution of this study is to investigate the relationship between hedonic motivation and self-image congruence because, so far, no research has tested the effect of hedonic motivat

APA, Harvard, Vancouver, ISO, and other styles

17

Shu, Shih-Tung, and Stephen Strombeck. "Cometh self-image congruence: a cross-cultural study." Asia Pacific Journal of Marketing and Logistics 29, no. 3 (2017): 538–52. http://dx.doi.org/10.1108/apjml-05-2016-0086.

Full text

Abstract:

Purpose Prior research has clearly shown that ethnocentric consumers favor local brands. However, consumers also strongly favor local and global brands which reinforce their desired self-images. The purpose of this paper is to examine how self-image congruence (SIC) mediates the effect of consumer ethnocentrism (CE) on local brand preference (LBP). Design/methodology/approach This study empirically tested the proposed mediation model across three countries (Taiwan, South Korea and Japan) using ten brands from two very different product categories (beer and personal computers). Research subject

APA, Harvard, Vancouver, ISO, and other styles

18

Ho Lee, Seong, and Kyung Sik Jung. "Loyal Customer Behaviors: Identifying Brand Fans." Social Behavior and Personality: an international journal 46, no. 8 (2018): 1285–303. http://dx.doi.org/10.2224/sbp.6482.

Full text

Abstract:

Using concepts of self-image congruence and involvement, we investigated whether existing customers can be considered brand fans and, if so, how to determine the behavior of brand fans in various situations. Participants were 180 students in a business administration marketing program in South Korea with strong brand loyalty. Cluster analysis was conducted using a 2 (high vs. low self-image congruence) × 2 (high vs. low involvement) analysis of variance and paired t tests were used to identify brand fans through fanship and switching intentions (Study 1). Then we investigated how participants'

APA, Harvard, Vancouver, ISO, and other styles

19

Safitri, Lusiana, and Sulis Riptiono. "Pengaruh Self Image Congruence, Luxury Value Dan Product Attribute Terhadap Repurchase Intention Melalui Satisfaction Sebagai Variabel Intervening." Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 2, no. 4 (2020): 681–88. http://dx.doi.org/10.32639/jimmba.v2i4.591.

Full text

Abstract:

Penelitian ini bertujuan untuk menganalisis pengaruh self image congruence, luxury value, dan product attribute terhadap repurchase intention melalui satisfaction sebagai variabel intervening pada pengguna smartphone Vivo keluaran tahun 2018-2019 di Kabupaten Kebumen. Target populasi pada penelitian ini adalah masyarakat di Kabupaten Kebumen yang menggunakan smartphone Vivo keluaran tahun 2018-2019 dengan jumlah sampel 100 responden. Penelitian ini menggunakan metode analisis deskriptif dan statsistika dengan metode nonprobability sampling dan jenis tekniknya yaitu purposive sampling. Berdasar

APA, Harvard, Vancouver, ISO, and other styles

20

Nguyen, Duc Thang, Thi Thu Huong Nguyen, Kieu Oanh Nguyen, Thi Thanh Hang Pham, and Thu Huong Nguyen. "BRAND PERSONALITY AND REVISIT INTENTION: THE MEDIATING ROLE OF TOURISTS’ SELF-IMAGE CONGRUITY." Tourism and hospitality management 29, no. 2 (2023): 235–48. http://dx.doi.org/10.20867/thm.29.2.8.

Full text

Abstract:

Purpose – Brand personality plays an important role in the development of tourists’ self-image congruence and revisit intention. This paper attempts to shed light on the relationship between brand personality and self-image congruence and revisit intention through a quantitative analysis. Design – Data were collected from 496 Vietnamese tourists who visited the top five tourist sites in Vietnam, including Ha Long, Phu Quoc, Sapa, Nha Trang, and Hoi An. Methodology – By using SEM in AMOS version 24 CFA was performed to test the the overall measurement model. Findings – Multivariate data analysi

APA, Harvard, Vancouver, ISO, and other styles

21

Santoso, Subekti Budi, and Ahmad Guspul. "ANALISIS PENGARUH BRAND ORIGIN, SELF-IMAGE CONGRUENCE, DAN BRAND KNOWLEDGE TERHADAP PURCHASE INTENTION HANDPHONE MERK XIAOMI." Journal of Economic, Business and Engineering (JEBE) 3, no. 2 (2022): 208–18. http://dx.doi.org/10.32500/jebe.v3i2.2685.

Full text

Abstract:

Penelitian ini bertujuan untuk membuktikan pengaruh Pengaruh Brand Origin, Self-Image Congruence, dan Brand Knowledge Terhadap Purchase Intention Handphone Merek Xiaomi Pada Mahasiswa S1 Fakultas Ekonomi Universitas Sains Al-Quran. Penelitian ini menggunakan metode kuantitatif.Dari hasil penelitian dan pengujian secara parsial ( uji t ) di ketahui variabel Brand Origin tidak berpengaruh terhadap Purchase Intention dengan nilai signifikansi 0,761 > 0,05 sedangkan nilai t hitung 0,305 lebih kecil dari t tabel sebesar 1,980. Sedangkan untuk variael Self-Image Congruence dan Brand Knowledge ked

APA, Harvard, Vancouver, ISO, and other styles

22

Rezza, Ali Mohamad. "The Role of Consumer’s Self-Congruence in the Formation of Brand Attitude." Journal of Secretary and Business Administration 2, no. 1 (2018): 11. http://dx.doi.org/10.31104/jsab.v2i1.21.

Full text

Abstract:

this study examines the brand attitudes of smartphone user. In particular, it examines how users self-image congruence can affect their brand attitudes towards smartphone products. Previous research indicates that self-congruence can facilitate positive behavior and attitude towards products. This research used cross-sectional survey explanatory method and structural equation modelling approach to test the hypothesis. A questionnaire was sent to 200 smartphone users in Bandung. Results indicate that self–congruence was a good predictor of user's brand attitude.

APA, Harvard, Vancouver, ISO, and other styles

23

Klabi, Fethi, and Abdulrahim Meshari. "Factors influencing brand love: A case study of Apple in Saudi Arabia." Innovative Marketing 19, no. 3 (2023): 21–33. http://dx.doi.org/10.21511/im.19(3).2023.03.

Full text

Abstract:

This paper aims to explore the factors that drive brand love for Apple in Saudi Arabia, which have not been studied previously. The study utilized the PROCESS macro on SPSS with models 4 and 15 to analyze the data collected from Saudi Arabian consumers. The findings confirmed that self-image congruence has both a direct effect, which equals 0.429, and an indirect effect through price perception, amounting to 0.083, on brand love. This means consumers who perceive themselves as similar to the brand in terms of personality, values, and lifestyles are more likely to develop a strong affection for

APA, Harvard, Vancouver, ISO, and other styles

24

Herdiana, Angga, Indarta Priyana, Aggi P. Sarifiyono, and Salma Annisa. "Content Marketing dan Self-Image Congruence terhadap Purchase Intention Generasi Z di Tiktokshop Ribsgold." Jurnal Pemasaran Kompetitif 7, no. 3 (2024): 250–60. http://dx.doi.org/10.32493/jpkpk.v7i3.41047.

Full text

Abstract:

Penelitian ini bertujuan untuk mengetahui gambaran serta pengaruh content marketing dan self-image congruence terhadap purchase intention generasi Z di Tiktokshop Ribsgold secara parsial dan simultan. Metode yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi yang digunakan yaitu generasi Z di Kota Bandung. Penyebaran kuesioner kepada sampel dengan menggunakan teknik non-probability sampling yaitu purposive sampling yang diambil didasarkan pada perhitungan rumus Yamane sebanyak 100 (seratus) responden dengan kriteria berusia 14-26 tahun

APA, Harvard, Vancouver, ISO, and other styles

25

Khuhro, Rafique Ahmed, Niaz Ahmed Bhutto, and Irshad Hussain Sarki. "Failure of Brand Intoxication with the Mediating Effect of Ad Skepticism." Sukkur IBA Journal of Management and Business 2, no. 1 (2018): 85. http://dx.doi.org/10.30537/sijmb.v2i1.90.

Full text

Abstract:

Brands still have not intoxicated the all segments of customers, yet there are people who have motivations to escape from brand. This study explores the mediating role of ad skepticism between self-image congruency, product knowledge and brand escapism motivation. The other purpose is to see the direct relation of product knowledge and self-image congruency on brand escapism motivation. A Study of 267mobile phone users is conducted, who use iconic and less iconic mobile phone brands. Proposed relationships were empirically tested through SPSS and SPSS Macro for Multiple Mediation. People in Pa

APA, Harvard, Vancouver, ISO, and other styles

26

Ceyhan Günay, Ayben. "The Mediating Role of Self-Congruence in the Effect of Influencer Marketing on Digital Natives’ Brand Loyalty." Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 26, no. 2 (2025): 119–33. https://doi.org/10.37880/cumuiibf.1597562.

Full text

Abstract:

With the proliferation of social media, the influence of Social Media Influencers (SMIs) on consumers has also increased. Influencer marketing is one of the digital marketing methods frequently preferred by brands for product promotion. Generation Z, who prefers to learn through photos and videos is are therefore visual learners, is the consumer group that interacts most with SMIs and is defined as “digital natives.” In this study, the mediating role of self-congruence in the effect of SMIs on the brand loyalty of Generation Z consumers was analyzed. In the analysis process of the research, Pa

APA, Harvard, Vancouver, ISO, and other styles

27

Nadhifah, Salsabila, and Reminta Lumban Batu. "Pengaruh Self Image Congruence Terhadap Keputusan Pembelian Dimediasi Oleh Brand Trust Pada Maskapai Penerbangan Air Asia." Jurnal Ilmu Manajemen 9, no. 4 (2021): 1477–86. http://dx.doi.org/10.26740/jim.v9n4.p1477-1486.

Full text

Abstract:

The Influence of Self Image Congruence on Purchasing Decisions Mediated by Brand Trust (Survey on Air Asia Airlines). The aviation industry is an industry engaged in air transportation that is needed by the public. The development of the aviation industry in Indonesia, especially domestic airlines, is increasingly booming and growing rapidly with the existence of many airlines that have sprung up since the enactment of Law No. 15 of 1992. The purpose of this study was to see the effect of Self Image Congruence on Purchasing Decisions Mediated by Brand Trust on Air Asia Airlines. This research

APA, Harvard, Vancouver, ISO, and other styles

28

Wilkins, Hugh, Bill Merrilees, and Carmel Herington. "How Self-Image Congruence Impacts Customer Satisfaction in Hotels." Tourism Analysis 11, no. 5 (2006): 311–18. http://dx.doi.org/10.3727/108354206779277363.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

S., Sreejesh, Debjani Sahoo, and Amarnath Mitra. "Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience." Asia-Pacific Journal of Business Administration 8, no. 2 (2016): 106–26. http://dx.doi.org/10.1108/apjba-04-2015-0041.

Full text

Abstract:

Purpose – The purpose of this paper is twofold. First, develop and test a conceptual model to understand the relationship between customers’ servicescape perceptions, self-image congruity and attitude in healthcare context. Second, to examine the extent to which the relationship between customers’ self-image congruity to attitude in a fully mediated model is moderated by their prior experience. Design/methodology/approach – Utilizing a self-administered survey of 320 customers, the study tested the proposed relationships with robust data analytic techniques. Findings – The results show that fa

APA, Harvard, Vancouver, ISO, and other styles

30

Chebat, Jean-Charles, M. Joseph Sirgy, and Valerie St-James. "Upscale image transfer from malls to stores: A self-image congruence explanation." Journal of Business Research 59, no. 12 (2006): 1288–96. http://dx.doi.org/10.1016/j.jbusres.2006.09.007.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Rakhman, Arif. "Ekuitas Merek dan Loyalitas Pelanggan." Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi 12, no. 2 (2020): 168–82. http://dx.doi.org/10.24905/permana.v12i2.106.

Full text

Abstract:

The purpose of this research are to determine the influence of staff service, self-image congruence, and brand awareness on brand satisfaction and attitudinal loyalty, and the influence of brand satisfaction on attitudinal loyalty in three star hotels at Tegal. By using non-probability sampling, this research uses 120 respondents to be the sample. This study uses Structural Equation Modeling (SEM) Sub-Group. The results of this study are staff service, self-image congruence, and brand awareness have significant influence on brand satisfaction and attitudinal loyalty, brand satisfaction has sig

APA, Harvard, Vancouver, ISO, and other styles

32

Mackowiak, Robert, Kristen M. Lucibello, Jenna D. Gilchrist, and Catherine M. Sabiston. "Examination of Actual and Ideal Body-Related Characteristics and Body-Related Pride in Adult Males." American Journal of Men's Health 13, no. 5 (2019): 155798831987464. http://dx.doi.org/10.1177/1557988319874642.

Full text

Abstract:

Body image concerns are becoming more prevalent in males. Discrepancies between actual and ideal body muscularity and thinness have been studied from a pathological perspective whereby perceiving the body as discrepant from an internalized ideal is associated with body dissatisfaction, negative emotions, and harmful body-altering behaviors. It is unclear if agreement among actual and ideal self-perceptions is associated with positive emotion in males. The present study examined the associations between actual and ideal congruence and discrepancies in muscularity and thinness, and two facets of

APA, Harvard, Vancouver, ISO, and other styles

33

Bosnjak, Michael, and Nina Rudolph. "Undesired self‐image congruence in a low‐involvement product context." European Journal of Marketing 42, no. 5/6 (2008): 702–12. http://dx.doi.org/10.1108/03090560810862598.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Ericksen, Mary K., and M. Joseph Sirgy. "Employed Females' Clothing Preference, Self-Image Congruence, and Career Anchorage." Journal of Applied Social Psychology 22, no. 5 (1992): 408–22. http://dx.doi.org/10.1111/j.1559-1816.1992.tb01547.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Onkvisit, Sak, and John Shaw. "SELF‐CONCEPT AND IMAGE CONGRUENCE: SOME RESEARCH AND MANAGERIAL IMPLICATIONS." Journal of Consumer Marketing 4, no. 1 (1987): 13–23. http://dx.doi.org/10.1108/eb008185.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Klabi, Fethi, and Binzafrah F. "The Mechanisms for Influencing Green Purchase Intention by Environmental Concern: The Roles of Self-Green Image Congruence and Green Brand Trust." South Asian Journal of Management Sciences 16, no. 1 (2022): 76–101. http://dx.doi.org/10.21621/sajms.2022161.05.

Full text

Abstract:

This study is the first to examine a serial mediation model that includes environmental concern, self-green image congruence, green brand trust, and green purchase intention. Based on data from a sample that included 349 Saudi individuals, the analyses supported most mechanisms flowing from environmental concern to self-image congruence and green brand trust in serial. The direct relationship of environmental concern to green purchase intention was also statistically significant. This study provides an interesting perspective on the antecedents of green purchase intention. From a managerial pe

APA, Harvard, Vancouver, ISO, and other styles

37

Bajac, Hector, Miguel Palacios, and Elizabeth A. Minton. "Consumer-brand congruence and conspicuousness: an international comparison." International Marketing Review 35, no. 3 (2018): 498–517. http://dx.doi.org/10.1108/imr-12-2016-0225.

Full text

Abstract:

Purpose The purpose of this paper is to understand how congruence influences product evaluations in an international Latin culture context, as moderated by the public vs private nature of the product and user-image vs product-personality congruence. Design/methodology/approach Participants were recruited from two universities in Spanish-speaking, Latin cultures: Spain – Latin Europe (n=340) and Uruguay – Latin America (n=400). All participants were asked to indicate product-personality congruence (i.e. congruence between one’s self and the product) and user-image congruence (i.e. congruence be

APA, Harvard, Vancouver, ISO, and other styles

38

Gorbaniuk, Oleg, Michał Wilczewski, and Paweł Krasa. "The domain adjustment problem in the context of product brands: does user-imagery allow a human-to-human comparison?" Fundamental and applied researches in practice of leading scientific schools 38, no. 2 (2020): 99–108. http://dx.doi.org/10.33531/farplss.2020.2.18.

Full text

Abstract:

Extant literature on self-image congruence has not yet come up with an answer to the question of whether the structure of traits describing individual personality differences is identical with the structure of attributes in terms of which consumers compare themselves to typical brand users. Providing a conceptual and methodological review of the literature, this paper applies a peer-rating, psycholexical approach to test the congruence between the structure of personality-trait lexicon of a brand user with the structure of personality lexicon of the natural language. Results of analyses of the

APA, Harvard, Vancouver, ISO, and other styles

39

Kang, Joo Hee, and Yoon-jung Lee. "A Recommender System Model Using a Neural Network Based on the Self-Product Image Congruence." Journal of the Korean Society of Clothing and Textiles 44, no. 3 (2020): 556–71. http://dx.doi.org/10.5850/jksct.2020.44.3.556.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Absharina, Zahra Bhima, Anita Dwi Yuriani, and Evelyn Hendriana. "The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia." Journal of Business and Management Studies 3, no. 2 (2021): 152–61. http://dx.doi.org/10.32996/jbms.2021.3.2.16.

Full text

Abstract:

The widespread acceptance of social media encourages marketers to use social media for brand promotion. Promotions through social media generally target millennials and Z generations who are more technology literate than their predecessors are. One of the social media promotion techniques is influencer marketing. Most research on the effectiveness of social media influencers only emphasizes the characteristics of influencers, while the match between the influencer's image and the brand being promoted and the ideal self-image of followers also shape consumer attitudes and purchase intentions. H

APA, Harvard, Vancouver, ISO, and other styles

41

Flight, Richard L., and Kesha K. Coker. "Brand constellations: reflections of the emotional self." Journal of Product & Brand Management 25, no. 2 (2016): 134–47. http://dx.doi.org/10.1108/jpbm-02-2015-0806.

Full text

Abstract:

Purpose The purpose of this paper is to examine the role that enduring consumer emotional traits play in brand constellation formation. Theories of self-image and brand-image congruence are used as the foundation to explain how complex brand constellations are a reflection of emotional dispositions. Design/methodology/approach A clustering technique based on 24 consumption emotion set items was used to analyze data from 287 consumers and 66 different consumer brands. A conjoint analysis was also performed to examine the degree of brand congruence within each cluster. Findings Results reveal fo

APA, Harvard, Vancouver, ISO, and other styles

42

Suhud, Usep, Mamoon Allan, Wong Chee Hoo, Muaz Azinuddin, and Christian Wiradendi Wolor. "Tourists' Intention to Visit Royal Cemetery as a Dark Tourism Destination: The Role of Destination Image, Self-Congruence, and Destination Personality." Journal of Ecohumanism 3, no. 7 (2024): 2562–77. http://dx.doi.org/10.62754/joe.v3i7.4401.

Full text

Abstract:

This study seeks to investigate the effect of destination image, self-congruence, and destination personality on the visitors' intentions to visit the Imogiri Royal Cemetery, Yogyakarta Special Region, Indonesia. The cemetery is considered a historical and cultural place wherein a few kings and sultans who once ruled Java lie buried. Thousands of tourists visit this place throughout the year, especially on dates that have great significance in the Islamic and Javanese calendars. Data were collected from a convenience sample comprising of 220 tourists in Yogyakarta. Results show that destinatio

APA, Harvard, Vancouver, ISO, and other styles

43

Bennett, Roger, and Rohini Vijaygopal. "Consumer attitudes towards electric vehicles." European Journal of Marketing 52, no. 3/4 (2018): 499–527. http://dx.doi.org/10.1108/ejm-09-2016-0538.

Full text

Abstract:

Purpose The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being “unconventional”, and their attitudes towards EVs, having regard to their levels of environmental concern and prior knowledge of EVs. Additionally, the research explored the link between attitudes towards and willingness to purchase EVs. Design/methodology/approach Participants completed a questionnaire and an

APA, Harvard, Vancouver, ISO, and other styles

44

Fait, Adil Mohamed Ahmed. "The Mental Image of a Product and its Influence on Purchase and Repeat Purchase Decisions by Saudi Consumers." Edelweiss Applied Science and Technology 9, no. 2 (2025): 1283–300. https://doi.org/10.55214/25768484.v9i2.4750.

Full text

Abstract:

This study examines how product aesthetics, self-image congruence, perceived quality, and exposure to advertising collectively contribute to consumer perception and drive purchasing behavior among Saudi consumers. Grounded in Consumer Perception Theory (CPT) and Self-Congruity Theory (SCT), the study employs quantitative research on data collected from 871 respondents. The findings indicate that product aesthetics and perceived quality strongly influence purchasing decisions, while self-image congruence and exposure to advertising play significant but secondary roles. Furthermore, purchasing d

APA, Harvard, Vancouver, ISO, and other styles

45

Ahn, Jiseon. "Cognitive antecedents and affective consequences of customers’ self-concept in brand management." International Journal of Contemporary Hospitality Management 31, no. 5 (2019): 2114–28. http://dx.doi.org/10.1108/ijchm-09-2018-0712.

Full text

Abstract:

Purpose This study aims to analyze the antecedents and consequences of customers’ actual and ideal self-congruence in the tourism and hospitality context. This research analyzes playfulness (e.g. creative- and enjoyment-based), self-congruence (e.g. actual and ideal self-congruence) and passion (e.g. harmonious and obsessive). Design/methodology/approach Data were collected from 350 integrated resort customers in the USA, and the hypotheses were examined using partial least square-structural equation modeling. Findings Findings suggest that creative-based playfulness significantly and positive

APA, Harvard, Vancouver, ISO, and other styles

46

Suh, Jungmin, Youseok Lee, and Sang-Hoon Kim. "The effects of collaborated character’s image congruence on cosmetic products evaluation: The relative importance of ideal and actual self-image congruence." Journal of Global Fashion Marketing 9, no. 2 (2018): 103–15. http://dx.doi.org/10.1080/20932685.2018.1426482.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Faizah, Eva Zahrotul, and Sulis Riptiono. "Pengaruh Social Media Marketing, Self-Image Congruence dan Online Product Review Terhadap Purchase Intention Produk Somethinc (Studi pada Masyarakat di Kabupaten Banyumas)." Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 6, no. 2 (2024): 256–64. http://dx.doi.org/10.32639/vmt90p71.

Full text

Abstract:

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing, self-image congruence dan online product review terhadap purchase intention produk Somethinc (studi pada masyarakat di Kabupaten Banyumas). Penelitian ini dilakukan dengan mengambil sampel sebanyak 100 responden. Populasi dalam penelitian ini adalah masyarakat di Kabupaten Banyumas yang belum pernah membeli produk Somethinc. Data yang digunakan dalam penelitian ini adalah data primer, yang diperoleh dari hasil jawaban responden yang dikumpulkan dengan kuesioner. Metode yang digunakan adalah metode probability sampling

APA, Harvard, Vancouver, ISO, and other styles

48

Kressmann, Frank, M. Joseph Sirgy, Andreas Herrmann, Frank Huber, Stephanie Huber, and Dong-Jin Lee. "Direct and indirect effects of self-image congruence on brand loyalty." Journal of Business Research 59, no. 9 (2006): 955–64. http://dx.doi.org/10.1016/j.jbusres.2006.06.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Marro, Cendrine, and Françoise Vouillot. "Représentation de soi, représentation du scientifique-type et choix d'une orientation scientifique chez des filles et des garçons de seconde." L’Orientation scolaire et professionnelle 20, no. 3 (1991): 303–23. http://dx.doi.org/10.3406/binop.1991.1371.

Full text

Abstract:

This article presents two experiments on self-prototype matching in scientific career choice decision making in male and female high school juniors. The findings show that a) students who have opted for science diplomas have better self-concept-scientist prototype matching than other students, regardless of gender and b) boys with scientific career plans show higher congruence between self image (present or future) and their image of the prototype scientist than girls who also have scientific career plans.

APA, Harvard, Vancouver, ISO, and other styles

50

Falsafani, Maria. "Pengaruh Self-Image Congruence Terhadap Brand Association, Perceived Quality, Brand Trust, Dan Brand Loyalty Pada Milenial Di Indonesia." JURNAL MANAJEMEN DAN BISNIS INDONESIA 6, no. 1 (2020): 1–11. http://dx.doi.org/10.32528/jmbi.v6i1.3529.

Full text

Abstract:

ABSTRAKGenerasi milenial di Indonesia merupakan populasi dengan jumlah terbanyak yaitu ± 90 juta orang. Hal ini merupakan peluang yang baik untuk perusahaan menargetkan segmen milenial. Disisi lain milenial memiliki karakter yang unik salah satunya adalah mereka akan membeli merek yang sesuai dengan kepribadian dan lifestyle mereka oleh karena itu penelitian ini dilakukan bertujuan untuk mengetahui pengaruh self-image congruence pada brand association, perceived quality, brand trust hingga brand loyalty. Dalam penelitian ini subjek penelitian adalah pengguna iPhone yang berusia milenial. Smart

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!