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Relevant bibliographies by topics / Congruity theory

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Dissertations / Theses

Academic literature on the topic 'Congruity theory'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

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Dissertations / Theses on the topic "Congruity theory"

1

Oakley-McKeen, Kathryn J. (Kathryn Jill) Carleton University Dissertation Psychology. "Semantic congruity and age comparisons; towards a theory of psychological age." Ottawa, 1992.

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2

Scheurer, Elizabeth Coleman. "Role congruity theory of prejudice toward female leaders: An empirical investigation." Xavier University / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1385388045.

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3

Jordan, Mary Margaret. "Player-Character Congruity and Immersive Experiences: Impact on Loyalty in Gaming." Diss., Temple University Libraries, 2018. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/495149.

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Business Administration/Marketing<br>D.B.A.<br>Brand loyalty in a gaming context takes many forms, including conscious selection of brand, intention of game continuation, positive word of mouth, recommendation, or even active recruitment. As games can be played multiple times, player loyalty is essential to fostering an on-going relationship between brand and consumer. This study focuses on the theory of self-congruity, the congruence between one’s self-concept and one’s perception of a brand’s personality, and its impact on brand loyalty in the gaming industry, a market that has grown exponen

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4

Farzana, Riaheen. "MICROFINANCING AND ENTREPRENEURIAL SUCCESS OF FEMALES IN BANGLADESH: A ROLE CONGRUITY THEORY PERSPECTIVE." OpenSIUC, 2020. https://opensiuc.lib.siu.edu/dissertations/1774.

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This research qualitatively investigates the activities that female Bangladeshi entrepreneurs perform to become successful in their ventures with the support of microfinancing. Microfinancing is a loan transfer of a small amount to a small business borrower who lacks access to commercial banking services and has significantly assisted entrepreneurs. Microfinancing has a positive socio-economic impact on those females who do not have access to traditional banking. In-depth research concerning factors affecting the entrepreneurial intention of females remains relatively scarce. This research exa

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5

Sun, Xiaolu. "Of Symbolic Consumption and Brand Choice: An Empirical Testing of the Self-congruity Theory." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1341322211.

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6

Barnhart, Miller Amy Michelle. "Motivated Stereotyping of Women: Sources of Justification for Derogating Female Therapists." Bowling Green State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1225154800.

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7

Garå, Malin, and Kerstin Hallén. "Jag är normen här, men män har det lättare : Om kvinnligt chefskap, sociala roller och rollmotsättning." Thesis, Högskolan Väst, Avd för socialpedagogik och sociologi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-6436.

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Bakgrund: Män har genom historien dominerat på arbetsmarknadens chefspositioner och därmed utformat chefskapets innehåll. Chefskapet är sammankopplat med agentic attribut som anses "manliga". Hur kvinnor hanterar sitt chefskap har mest studerats vid mansdominerade arbetsplatser där kvinnan är avvikare. Det finns en kunskapslucka i forskningen när det gäller kvinnors sätt att hantera chefskapet vid en kvinnodominerad arbetsplats där kvinnan är normen. Syfte: Syftet var att studera hur kvinnliga chefer vid kvinnodominerade arbetsplatser uttalar sig om manliga och kvinnliga egenskaper i sitt che

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8

Axeland, Johanna, and Alicia Karlsson. "Nej, jag vill inte bli chef! : En studie om hur kvinnor och män ser på sig själva som ledare." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414828.

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Män besitter de flesta ledarskapsrollerna och har gjort det sedan länge. På grund av att så mycket som 96% av de högst avlönade ledarrollerna tillhört män inom de flesta sektorer har också ledarskap främst betraktats som ett manligt yrke (Eagly & Karau, 2002:573). Detta har lett till att definitioner av ledarskap återspeglar manliga egenskaper (agentic-egenskaper), såsom dominans och aggressivitet. Kvinnliga egenskaper, såsom att vara hjälpsam och förstående, är uppskattade hos en ledare, men det är inte alltid de kvinnliga egenskaperna räcker till. När kvinnor intar en

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9

Anell, Jesper, and Gita Norell. "Kvinnliga ledare inom mansdominerade branscher : Rollernas betydelse." Thesis, Högskolan i Skövde, Institutionen för handel och företagande, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-20594.

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Bakgrund: Jämställdhetsbarometern (2020) visar att det fortfarande råder stora könsskillnader i det svenska arbetslivet. Att jämställdheten inte är optimal visar bland annat fördelningen av kvinnor respektive män på ledande positioner, där den största skillnaden av andelen kvinnor respektive män på chefspositioner finns inom mansdominerade branscher. Ledarrollen är förknippad med maskulina handlingskraftiga egenskaper som ses som synonymt med den manliga könsstereotypen. Den kvinnliga könssterotypen är i kontrast feminin, och diskrepansen mellan rollerna har resulterat i negativa konsekvenser

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10

Lanter, Jason Richard. ""Not that there's anything wrong with that ..." perceptions of masculine men and feminine men as a breadwinner or caregiver /." Oxford, Ohio : Miami University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1218060049.

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