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Books on the topic 'Conjoint analysis (Marketing)'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 July 2024

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1

Reibstein, David J. Conjoint analysis reliability: Empirical findings. Cambridge, MA: Marketing Science Institute, 1987.

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2

Reibstein, David J. Conjoint analysis reliability: Empirical findings. Cambridge, Mass: Marketing Science Institute, 1987.

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3

Reibstein, David J. Conjoint analysis reliability: Empirical findings. [Stanford]: Graduate School of Business, Stanford University, 1985.

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4

L, Moore William. Using conjoint analysis to help design product platforms. Cambridge, Mass: Marketing Science Institute, 1998.

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5

Vyas, Preeta H. Measuring consumer preferences for sales promotion schemes through conjoint design in FMCG sector. Ahmedabad: Indian Institute of Management, 2005.

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6

Rathnow, Peter J. Integriertes Variantenmanagement: Bestimmung, Realisierung und Sicherung der optimalen Produktvielfalt. Göttingen: Vandenhoeck & Ruprecht, 1993.

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7

Anderson, James Lavalette. A conjoint approach to model product preferences: The New England market for fresh and frozen salmon. Kingston, RI: University of Rhode Island, Dept. of Resource Economics, 1992.

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8

Castro, Eduardo Anselmo de. Malthus revisited: The economics and politics of sustainable development. St. Andrews: St. Salvator's College, 1996.

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9

Bernd, Schubert. Entwicklung von Konzepten für Produktinnovationen mittels Conjointanalyse. Stuttgart: C.E. Poeschel, 1991.

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10

Sattler, Henrik. Herkunfts- und Gütezeichen im Kaufentscheidungsprozess: Die Conjoint-Analyse als Instrument der Bedeutungsmessung. Stuttgart: M & P, 1991.

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11

Sönmez, Harun. Konjoint analizi tekniğinin pazarlama araştırmalarında kullanım olanakları ve bir uygulama. Eskişehir: Anadolu Üniversitesi, 2008.

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12

Kevin, Boyle, and Charles Sturt University. Faculty of Commerce, eds. Comparative reliability of rank and choice data in stated preference models. Wagga Wagga, N.S.W: Faculty of Commerce, Charles Sturt University, 2001.

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13

Weisenfeld, Ursula. Die Einflüsse von Verfahrensvariationen und der Art des Kaufentscheidungsprozesses auf die Reliabilität der Ergebnisse bei der Conjoint Analyse. Berlin: Duncker & Humblot, 1989.

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14

E, Green Paul, and Wind Yoram, eds. Marketing research and modeling: Progress and prospects : a tribute to Paul E. Green. Boston: Kluwer Academic Publishers, 2004.

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15

Yi, Kye-im. Sinjong wihae mulchil e taehan sobija insik kwa kyŏngje wihaedo pʻyŏngka: 3-MCPD rŭl chungsim ŭro = Measuring consumer recognition and benefit-cost for food safety management : Focusing on 3-MCPD. [Seoul]: Sikpʻum Ŭiyakpʻum Anjŏnchʻŏng, 2007.

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16

Mayer, Dorith. Wechselverhalten von industriellen Nachfragern: Empirische Untersuchung der Markenbindung im Industriegu terbereich. Wiesbaden: Gabler, 2009.

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17

Rao, Vithala R. R. Applied Conjoint Analysis. Springer, 2016.

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18

Green, Paul C., Vithala R. Rao, and Yoram Wind. Applied Conjoint Analysis. SAGE Publications, Incorporated, 2020.

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19

Rao, Vithala R. Applied Conjoint Analysis. Springer London, Limited, 2014.

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20

Green, Paul C., Vithala R. Rao, and Yoram Wind. Applied Conjoint Analysis. SAGE Publications, Incorporated, 2020.

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21

Rao, Vithala R. Applied Conjoint Analysis. Springer Berlin / Heidelberg, 2014.

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22

Raghavarao, Damaraju, Pallavi Chitturi, and James B. Wiley. Choice-Based Conjoint Analysis. Taylor & Francis Group, 2010.

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23

The Power of Conjoint Analysis. Bookboon.com, 2013.

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24

Raghavarao, Damaraju, Pallavi Chitturi, and James B. Wiley. Choice-Based Conjoint Analysis: Models and Designs. Taylor & Francis Group, 2010.

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25

Raghavarao, Damaraju, Pallavi Chitturi, and James B. Wiley. Choice-Based Conjoint Analysis: Models and Designs. Taylor & Francis Group, 2010.

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26

Herrmann, Andreas, Frank Huber, and Anders Gustafsson. Conjoint Measurement: Methods and Applications. Springer London, Limited, 2013.

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27

Herrmann, Andreas, Frank Huber, and Anders Gustafsson. Conjoint Measurement: Methods and Applications. Springer London, Limited, 2013.

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28

Herrmann, Andreas, Frank Huber, and Anders Gustafsson. Conjoint Measurement: Methods and Applications. Springer, 2010.

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29

Herrmann, Andreas, Frank Huber, and Anders Gustafsson. Conjoint Measurement: Methods and Applications. Springer London, Limited, 2007.

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30

(Editor), A. Gustafsson, Andreas Herrmann (Editor), and Frank Huber (Editor), eds. Conjoint Measurement: Methods and Applications. 2nd ed. Springer-Verlag Telos, 2001.

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31

Conjoint Analysis In Marketing Research Fundamentals Methods Applications Critical Assessment. Grin Verlag, 2011.

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32

Albrecht, Jens. Praeferenzstrukturmessung: Ein Empirischer Vergleich der Conjoint-Analyse Mit Einer Kompositionellen Methode. Lang AG International Academic Publishers, Peter, 2000.

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33

Getting started with conjoint analysis: Strategies for product design and pricing research. Madison, WI: Research Publishers, LLC, 2006.

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34

Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research. Research Publishers LLC, 2009.

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35

Ernst, Olaf. Multimediale Versus Abstrakte Produktpraesentationsformen Bei der Adaptiven Conjoint-Analyse: Ein Empirischer Validitaetsvergleich. Lang AG International Academic Publishers, Peter, 2001.

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36

Klein, Markus. Waehlen Als Akt Expressiver Praeferenzoffenbarung: Eine Anwendung der Conjoint-Analyse Auf Die Wahl Zur Hamburger Buergerschaft Vom 21. September 1997. Lang AG International Academic Publishers, Peter, 2001.

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37

Martin, Daniel. The Enduring Cult of The Bride with White Hair: Chivalry and the Monstrous Other in the Hong Kong Fantasy-Horror. Edinburgh University Press, 2018. http://dx.doi.org/10.3366/edinburgh/9781474424592.003.0005.

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The Bride with White Hair (Ronny Yu, 1993) tells the tale of a heroic swordsman’s ill-fated love affair with a woman transformed by hatred into a white-haired killer, elevated the figure of the frosty-follicled executioner into one of the most enduring icons of the Hong Kong horror film. The timelessness and mysticism of the story lends itself to a highly hybridized type of horror, offering wuxia (swordplay), magical fantasy, romance and erotic scintillation alongside bloody fights, savage violence, and a monstrous depiction of malevolent conjoined twins. This chapter examines this film as emblematic of a particular cultural moment in the development of the Hong Kong fantasy-horror, appealing to a global fanbase for its supposedly transgressive and erotic content, and analyses the film in terms of its generic hybridity, its depictions of disability and morality, as well as in the context of the international marketing and reception of cult Hong Kong horror of the 1990s.
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38

Mayer, Dorith. Wechselverhalten Von Industriellen Nachfragern: Empirische Untersuchung der Markenbindung Im Industriegüterbereich. Westdeutscher Verlag GmbH, 2009.

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