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Journal articles on the topic 'Consolidated marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Nekhai, V. V., and О. V. Kravets. "CHOOSING STRATEGIC DIRECTIONS FOR THE DEVELOPMENT OF AGRICULTURAL MACHINERY ENTERPRISES." Podilian Bulletin: Agriculture, Engineering, Economics, no. 37 (February 16, 2023): 85–90. http://dx.doi.org/10.37406/2706-9052-2022-2-13.

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Introduction. The article touches on the actual problem of improving the strategic management of agricultural engineering enterprises, choosing its directions. Purpose. The purpose of the article is to justify approaches to the definition and selection of strategic directions for the development of agricultural engineering enterprises in modern business conditions. Methods. The methodological basis of the article is the fundamental provisions of strategic management, modern concepts of convergence, cooperation and integration. The method of consolidated marketing as applied to strategic manage

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Thuita, Joyce, and Winnie Njeru. "Marketing Information Systems and Competitive Advantage at Consolidated Bank of Kenya Limited." European Journal of Business and Management Research 6, no. 5 (2021): 224–27. http://dx.doi.org/10.24018/ejbmr.2021.6.5.1077.

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Business today is a challenge because of the dynamics involved, marketers whose responsibility is to ensure that the business makes profits also have to be dynamic on how they organize their marketing strategies in a way that is relevant to today’s market. Whatever the kind of establishment, market and purchaser information is necessary if organization objectives are to be met and consumers needs fulfilled, having an efficient marketing information system is one of the channels through which an organization can acquire the information it needs from its customers thereby giving the organization

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Su, Shenru. "Marketing Strategy Analysis on China’s Fast Food Industry: Case from KFC." BCP Business & Management 38 (March 2, 2023): 2295–99. http://dx.doi.org/10.54691/bcpbm.v38i.4093.

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This study is in the context of digital marketing. It aims to study several marketing strategies of KFC: advertising marketing, brand marketing, word-of-mouth marketing, price strategy, and localization strategy. The study found that through multi-channel marketing, KFC consolidated its brand foundation to attract consumers and a variety of marketing strategies in parallel. Analyze customer preferences through digital dining, multi-platform operations, Clear target groups, improve service equipment while focusing on timely machine strategy, and improve the possibility of purchase; the most imp

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Sijoria, Charu, Srabanti Mukherjee, and Biplab Datta. "Impact of the antecedents of eWOM on CBBE." Marketing Intelligence & Planning 36, no. 5 (2018): 528–42. http://dx.doi.org/10.1108/mip-10-2017-0221.

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Purpose The purpose of this paper is to consolidate the antecedents of electronic word of mouth (eWOM). Thereafter, it examines the impact of eWOM and its antecedents on consumer-based brand equity (CBBE). Design/methodology/approach A total of 93 research articles on eWOM and CBBE were critically reviewed using the systematic literature review method. Findings This study has consolidated the antecedents of eWOM from the extant literature. It has identified eight antecedents of eWOM including information or argument quality, loyalty, social relationship, source quality, satisfaction, subjectiv

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Auwalu, Salisu Rabi'u1, Vasanth Kumar Srinivasa Rao Meesala2 Dr., and Meinrad Donkeng Voumo3* Sylvain. "Strength, Weaknesses, Opportunities and Threat (SWOT) Analysis of E-marketing Strategies in India from literature review." MSI Journal of Economics and Business Management (MSIJEBM) Volume 2, Issue 4 (2025): 22–28. https://doi.org/10.5281/zenodo.15278883.

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The evolution of e-marketing in India has significantly transformed how businesses communicate with consumers, particularly through digital tools such as search engine optimization (SEO), social media marketing (SMM), and content marketing. However, despite rapid adoption, many enterprises especially Micro, Small, and Medium Enterprises (MSMEs) struggle with poor digital literacy, fragmented strategies, and limited integration of advanced technologies. The problem is further exacerbated by rising cybersecurity concerns, inconsistent consumer engagement, and inadequate regulatory frameworks. Wh

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Belén Ramón-Rodríguez, Ana, María Jesús Such-Devesa, José Francisco Perles-Ribes, and Luis Moreno-Izquierdo. "Competitiveness, Intelligence and Sustainability in Consolidated Destinations." Tourism 69, no. 2 (2021): 281–99. http://dx.doi.org/10.37741/t.69.2.8.

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Competitiveness, sustainability and innovation have been studied by the tourism literature at least since the 1990s. In spite of the advances made in the comprehension of these concepts, the dynamic nature of the industry continually generates new practical challenges for the public and private agents of the sector and scientific challenges for tourism researchers. Currently, globalization and digital progress, the emergence of new marketing platforms, the increased saturation of certain destinations and the COVID-19 pandemic are significantly affecting the competitiveness and sustainability o

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Machado Nardi, Vinicius Antonio, William Carvalho Jardim, Wagner Ladeira, and Fernando De Oliveira Santini. "Customer interaction in business relations: a meta-analysis approach." Marketing Intelligence & Planning 38, no. 2 (2019): 239–53. http://dx.doi.org/10.1108/mip-11-2018-0531.

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Purpose Customer interaction is both an aim and source of concern for managers around the world. Different forms of interaction, such as cocreation, coproduction and customer participation, are evaluated in different fields of knowledge, with a gap in terms of the joint analysis of their antecedents and consequences as well as possible practical distinctions in the effects of these concepts. The purpose of this paper is to examine customer interaction effects by applying meta-analysis of effect sizes that measure the strength of their relationships. Design/methodology/approach The study used m

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Tripathi, Shalini N., and Masood H. Siddiqui. "Proposing a Hierarchical Utility Package with Reference to Mobile Advertising." International Journal of E-Business Research 7, no. 1 (2011): 71–92. http://dx.doi.org/10.4018/jebr.2011010105.

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Mobile advertising is a powerful tool for direct and interactive marketing. However effective marketing requires examining consumers’ psyche. This study proposes a hierarchical utility package (in the consumers’ perception) with reference to mobile advertising, thus enhancing its acceptance. Confirmatory factor analysis revealed four consolidated utility dimensions (with reference to mobile advertising). Binary logistic regression was used to create a hierarchical utility package with respondents giving the highest priority to Customization rather than Location based messaging, followed by Inc

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Qi, Tianfei. "Research on Marketing and Innovation Strategies in China's Gacha Game Industry--Taking MiHoYo Company as an Example." Journal of Education, Humanities and Social Sciences 48 (March 19, 2025): 8–12. https://doi.org/10.54097/d7qk8841.

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With the rapid development of technology and the popularization of the Internet in China, the mobile gaming industry has become a popular segment of the Internet sector in China. As a part of the mobile game industry, gacha games have been developing rapidly in recent years. As one of the world's leading developers of gacha games, MiHoYo, with its unique marketing strategy and innovation ability, has made remarkable achievements in the highly competitive game market. This report analyzes the success path of MiHoYo from the dimensions of marketing and innovation. The results show that MiHoYo's

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Mupangavanhu, Yeukai, and Dominique Kerchhoff. "Online deceptive advertising and consumer protection in South Africa - The law and its shortcomings?" De Jure 56, no. 1 (2023): 86–106. http://dx.doi.org/10.17159/2225-7160/2023/v56a7.

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E-commerce and e-marketing has grown significantly over the past few years. More businesses are moving away from original forms of marketing tools such as newspapers, magazines, billboards and televisions and instead prefer online platforms such as social media. The article focuses on false, misleading and deceptive online marketing representations. It examines the legislative framework that seeks to protect online consumers in South Africa in terms of the Electronic Communications and Transactions Act 25 of 2002 (ECTA), the Consumer Protection Act 68 of 2008 (CPA) as well as the Social Media

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Mason, W., and H. K. Jaegar. "The Structure of Consolidated Accounting (Second Edition)." Journal of the Operational Research Society 36, no. 8 (1985): 747. http://dx.doi.org/10.2307/2582271.

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Mason, W. "The Structure of Consolidated Accounting (Second Edition)." Journal of the Operational Research Society 36, no. 8 (1985): 747. http://dx.doi.org/10.1057/jors.1985.133.

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Mosquera, Ana, Cristina Olarte Pascual, and Emma Juaneda Ayensa. "Understanding the customer experience in the age of omni-channel shopping." Revista ICONO14 Revista científica de Comunicación y Tecnologías emergentes 15, no. 2 (2017): 92–114. http://dx.doi.org/10.7195/ri14.v15i2.1070.

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Omni-channel is one of the most important retail revolutions of recent years, impacting a variety of areas, such as marketing, retailing, communication or information systems. Omni-channel marketing refers to the brand strategy which integrate all channels available to create a seamless shopping experience that increase convenience and engagement during the customer journey. The aim of this study is to provide an overview of the state of the art of this phenomenon. Its main contributions are fourfold. First, it reduces the fuzziness of the term omni-channel, clearly demarcating the concepts of

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Cuervo Monguí, Oscar Andrés, and Giovanny Andrés Monguí Cortés. "Environmental Management from Ecodesign." Revista de Investigaciones de UNIAGRARIA 2, no. 1 (2014): 45–54. http://dx.doi.org/10.33133/riu-2-2014-72.

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The patterns of production and consumption that has our society require measures to make good use of natural resources and reduce emissions from the activities related to extraction, manufacturing, marketing and use of products. Organizations may prevent potential negative environmental impacts of its manufacturing and marketing activities through the implementation of eco-design. This is part of the design and development key stages determining the key guidelines for the prevention or reduction of negative environmental impacts that would occur during the life cycle stages. The application of

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Li, Fangfang, Jorma Larimo, and Leonidas C. Leonidou. "Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda." Journal of the Academy of Marketing Science 49, no. 1 (2020): 51–70. http://dx.doi.org/10.1007/s11747-020-00733-3.

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AbstractAlthough social media use is gaining increasing importance as a component of firms’ portfolio of strategies, scant research has systematically consolidated and extended knowledge on social media marketing strategies (SMMSs). To fill this research gap, we first define SMMS, using social media and marketing strategy dimensions. This is followed by a conceptualization of the developmental process of SMMSs, which comprises four major components, namely drivers, inputs, throughputs, and outputs. Next, we propose a taxonomy that classifies SMMSs into four types according to their strategic m

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Basimakopoulou, Marina, Kostas Theologou, and Panagiotis Tzavaras. "A Literature Review on Digital Marketing: The Evolution of a Revolution." Journal of Social Media Marketing 1, no. 1 (2022): 30–40. http://dx.doi.org/10.33422/jsmm.v1i1.901.

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This literature review aims at providing a comprehensive and consolidated representation on how Digital Transformation in Marketing has, so far, influenced value making for businesses and discuss prospective ways ahead. In particular, current key concepts that need to be redefined have been spotted, as well as challenges in the digital marketing sector that need to be tackled with regards, especially, to social media and mobile marketing. A new structured approach is proposed on how businesses can stay up to date, exploiting the advantages, while minimizing the effects of disadvantages, of an

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Sánchez, Beatriz Pérez, and Marcela Rebeca Contreras Loera. "Strategies and Structure of the Family Economic Group Casa Ley." Journal of Intercultural Management 9, no. 4 (2017): 113–40. http://dx.doi.org/10.1515/joim-2017-0024.

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Abstract Objective: Analyze of the characteristics and competitive strategies, dimension and structure that allowed Casa Ley to become a family economic group Methodology: The methods used: critical historical, analytical and descriptive. The following approaches were used: 1) regional, 2) historical and 3) corporate strategies and organizations. The regional approach considers that regional origin is an important factor in the economic and political practices of Mexican entrepreneurs. The second gives more weight to the historical origin and the conditions of emergence to establish the final

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Januarsah, Irpan, Jubi Jubi, Ady Inrawan, and Debi Eka Putri. "PENGARUH BIAYA PRODUKSI DAN BIAYA PEMASARAN TERHADAP LABA PERUSAHAAN PADA PT PP LONDON SUMATERA INDONESIA,TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA." FINANCIAL: JURNAL AKUNTANSI 5, no. 1 (2019): 32–39. http://dx.doi.org/10.37403/financial.v5i1.90.

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The purpose of this research is to know the description of production costs, marketing costs and profit of the company as well as the influence of the image of the production costs, marketing costs against earnings the company PT PP London Sumatra Indonesia Tbk, which is listed on the stock The Effect Of Indonesia. The research was conducted using a descriptive analysis of the qualitative and Quantitative Descriptive Analysis. This research was conducted based on secondary data from the consolidated statements of comprehensive income statement PT PP London Sumatra Indonesia Tbk obtained from I

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PYLYPENKO, Andriy, and Andriy TYRINOV. "The accounting information and analytical support formation for marketing management of enterprise development." Ukrainian Journal of Applied Economics and Technology 7, no. 2 (2022): 129–38. http://dx.doi.org/10.36887/2415-8453-2022-2-16.

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Introduction. Without gathering good quality information, enterprise management could hardly provide practical work, especially under modern marketing paradigm acceptance. Due to this, new requirements for information generated in the accounting and analysis system have appeared. Accordingly, the problem of accounting and analytical support for management decisions has to be solved, which provides the enterprise's business capacity orientation to meet the market needs. Such decisions require the various data sources to be consolidated within a single information field. Using the fourth industr

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Mukherjee, Jaydeep. "Using New Case Studies for Evaluation of Marketing Student’s Academic Performance." Vision: The Journal of Business Perspective 22, no. 1 (2018): 61–67. http://dx.doi.org/10.1177/0972262917750246.

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Case method has been a popular pedagogy in management education. It is a preferred evaluation tool which is inherently subjective in nature. This article compares the results of case-based evaluation in marketing discipline, in announced and unannounced settings, for full-time and part-time management programmes and discusses its implications. The data were collected from the formal evaluation made by a faculty of an Association of MBAs (AMBA) accredited management institute of India. The results suggests that for full-time residential MBA programmes, use of relative marks for grading each com

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Guha Roy, Diya, Srabanti Mukherjee, and Sujoy Bhattacharya. "Empirical research on CBBE scale for medical tourism." International Journal of Pharmaceutical and Healthcare Marketing 12, no. 3 (2018): 348–70. http://dx.doi.org/10.1108/ijphm-12-2017-0074.

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Purpose The medical tourism market across the globe lacks a consolidated, standard customer-based brand equity (CBBE) scale till the present day. The purpose of this research is to theorize a scale with probable existing dimensions and based on prior literature adding culture and infrastructure/superstructure as new components for global comparison among BRICS and SAARC nations. This empirical research initiates laying the foundation of deriving a unified scale. Design/methodology/approach Extensive literature reviews from leading academic journals, books and web information were used to theor

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Horiashchenko, Yulia. "Information Support of Marketing Statistics of Innovative Enterprises." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 5(38) (2020): 207–13. http://dx.doi.org/10.32515/2663-1636.2020.5(38).207-213.

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Ukraine continues to actively develop a civilized business environment, including by means of marketing promotion as a factor that determines the economic development and well-being of the country, support to small and medium-sized businesses through the implementation of marketing principles in economic activity, effective Standards of marketing research UAM 91.12.0-2108654-001-2002 in order to promote fair competition. In combination with the global trend of network society development – Internet – marketing, digital marketing and marketing statistics are nowadays becoming a special source o

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Li, Zhenhui, Yujie Fang, Na Zhang, et al. "Evaluating Childhood Overweight- and Obesity-Related Food Marketing Policies in China Using the Food–Environment Policy Index (Food–EPI)." Nutrients 16, no. 4 (2024): 482. http://dx.doi.org/10.3390/nu16040482.

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Objective: Addressing the increasing global health issue of childhood obesity, exacerbated by pervasive food marketing, this study critically evaluated China’s food marketing policies in comparison with international best practices, aiming to uncover policy content and implementation gaps and inform policy enhancement strategies. Method: Three key indicators were utilized from the Healthy Food–Environment Policy Index (Food–EPI)’s food promotion domain. A panel of experts (n = 13) from academic institutions, China Centers for Disease Control and Prevention, and the food industry assessed the C

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Zhang, Jinting. "Comparative Analysis of Marketing Strategies of Huawei and Apple--Taking Huawei mate60 and iPhone15 as Examples." Advances in Economics, Management and Political Sciences 78, no. 1 (2024): 161–68. http://dx.doi.org/10.54254/2754-1169/78/20241672.

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Huawei has the largest number of patents and the most advanced technology, becoming one of the global leaders in 5G technology. The release of the Huawei Mate 60 series has consolidated Huawei's advantages in the 5G field, bringing consumers a more convenient, efficient, and high-quality communication experience. Apple launched the iPhone15 on Sept. 13, breaking the grip it had on more than 80 percent of China's high-end smartphone market since entering the market in 2009. Based on the 4p marketing theory and PEST analysis, this paper takes the Huawei mate60 and iPhone15 as examples to study t

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Zaza, Sam, and Michael A. Erskine. "Economic Conditions as an Environmental Moderator of E-Purchase Intention." Journal of Electronic Commerce in Organizations 20, no. 1 (2022): 1–20. http://dx.doi.org/10.4018/jeco.298644.

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Purchasing through e-commerce continues to expand rapidly and is expected to reach $18.89 trillion by 2027. After two decades of e-commerce research, little is known about the effects of economic conditions (developed vs. developing). We synthesize prior e-purchase intention literature from multiple business disciplines (e.g., information systems, marketing) through a meta-analysis and use economic condition as an environmental moderator to explore this gap. We discuss the consolidated effects of the antecedents of e-purchase intention and explore research trends. We reveal that trust is the m

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López García, Juan José, David Lizcano, Celia MQ Ramos, and Nelson Matos. "Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study." Future Internet 11, no. 6 (2019): 130. http://dx.doi.org/10.3390/fi11060130.

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Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained and retained by using Digital Marketing. The Delphi method with in-depth interviews was the methodology used in this study. The results of the research show the

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PYLYPENKO, Andriy, and Olexandr POPOV. "ORGANIZATIONAL AND ECONOMIC SUPPORT OF STRATEGIC MARKETING MANAGEMENT FOR THE CORPORATE ENTERPRISES' ASSOCIATIONS OF SUSTAINABLE INTEGRATION AND COOPERATION DEVELOPMENT." Ukrainian Journal of Applied Economics 5, no. 4 (2020): 265–74. http://dx.doi.org/10.36887/2415-8453-2020-4-31.

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Introduction. Modern economic systems have to be considered based on an integrated approach. Only this will ensure the coherence of different subject areas within a single problem area. The corporate integration marketing management has been chosen as the article's main problem area. According to the author's hypothesis, integration and cooperation could lead to the enterprises corporate association of consolidated potential growth. In turn, marketing optimizes such potential usage, taking into account compliance with a given stability level. The purpose of the scientific paper is to provide t

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Getmanskaya, E. V., and V. F. Chertov. "“Soft skills” in foreign studies: Sociological, marketing and educational approaches." Sociology and Law 15, no. 3 (2023): 320–34. http://dx.doi.org/10.35854/2219-6242-2023-3-320-334.

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The article presents a wide range of foreign studies on the influence of soft skills on the success of business environment in the context of the dynamics of “soft skills” development. The subject of thematic analysis includes business research, sociological measurement data, information from career centers, a management perspective, academic research, and educational technologies. The heterogeneity of the fields of analysis is due to the authors’ twofold aim: to present the understanding of soft skills in the academic environment and to characterize the models of their formation at different

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Shapovalov, Alexey V., Valentina V. Oglih, Oleksandr O. Firsov, and Sergey A. Razgonov. "CONSOLIDATED INFORMATION RESOURCE FOR EFFECTIVE MANAGEMENT OF MOTOR TRANSPORT ENTERPRISE." Systems and Technologies 61, no. 1 (2021): 57–70. http://dx.doi.org/10.32836/2521-6643-2021-1-61.5.

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Abarca, Alejandro, German Lira, and José Bakit. "Pacific oyster (Crassostrea gigas) aquaculture production in Chile: A review." Latin American Journal of Aquatic Research 53, no. 1 (2025): 39–55. https://doi.org/10.3856/vol53-issue1-fulltext-3271.

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The aquaculture of Pacific or Japanese oyster (Crassostrea gigas) culture in Chile has been developed for almost five decades. Today, it is the most widely cultivated mollusk on the planet, given its introduction in more than 60 countries to produce high-quality protein. The Pacific oyster shows rapid growth in aquaculture production strategies in Chile. Pacific oyster farming is carried out along the entire coast of Chile, being a consolidated productive activity of economic interest in the southern part. By the end of the 1990s, the appearance of norovirus depressed its production, and some

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Aravena-Aranda, Claudio, Leslier Valenzuela-Fernández, and Ari Melo Mariano. "Value Co-Destruction, an Integrative Model Application of The Consolidated Meta-Analytical Approach." Revista de Gestão Social e Ambiental 19, no. 1 (2025): e010873. https://doi.org/10.24857/rgsa.v19n1-077.

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Objective: The objective of this study is to investigate the evolution of value co-destruction (VCD), developing an integrative model based on a thorough review and analysis of the literature from 1975 to 2023. Theoretical Framework: This research is contextualised within the fields of marketing and service ecosystems, addressing concepts and theories that underpin the study, such as value Co-creation, Value Co-destruction, Service-dominant logic, and Consumer behaviour, providing a solid foundation to understand the research context. Method: We employ the Theory of the Consolidated Meta-analy

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Fletcher, Joseph F., Heather Bastedo, and Jennifer Hove. "Losing Heart: Declining Support and the Political Marketing of the Afghanistan Mission." Canadian Journal of Political Science 42, no. 4 (2009): 911–37. http://dx.doi.org/10.1017/s0008423909990667.

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Abstract. Public opinion shifted markedly between 2006 and 2007 regarding Canadian military participation in Afghanistan. Multivariate analysis of survey data reveals that the interplay of cognitive and emotional responses fractured support and consolidated opposition to the mission. Subsequently, a major government communication strategy, aimed at bolstering support for the Afghan mission succeeded at an informational level but failed to connect at an emotional one, leaving overall support for the mission essentially unchanged. Our analysis points to the need for nuanced interpretation of shi

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Christofi, Michael, Demetris Vrontis, and Erasmia Leonidou. "Product innovation and cause-related marketing success." Marketing Intelligence & Planning 32, no. 2 (2014): 174–89. http://dx.doi.org/10.1108/mip-10-2012-0108.

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Purpose – The purpose of this paper is twofold. First, the authors aim to identify all the product- and brand-related factors that promote cause-related marketing (CRM) success. The second part of this research aim is, to undertake a product innovation theory application into the context of CRM, examine the degree and nature of its theoretical and practical consonance, and develop an integrated conceptual framework for CRM success. Design/methodology/approach – The paper is conceptual and incorporates and interrelates the findings of existing CRM research as applied within the context of corpo

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KUZMYNCHUK, Nataliia, and Tetiana KUTSENKO. "THE REGION IMBALANCES AND THEIR ROLE IN PROMOTING THE REGIONAL MARKETING DEVELOPMENT." Ukrainian Journal of Applied Economics 4, no. 4 (2019): 161–68. http://dx.doi.org/10.36887/2415-8453-2019-4-18.

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The purpose of the article is to investigate the features of regional development disparities in terms of increasing asymmetric processes in the context of the implementation of regional marketing tasks aimed at increasing the attractiveness of territories. It is substantiated that in order to regulate asymmetric processes in the regions, one should consider the region as a quasi-state and, accordingly, to create mechanisms for regulating regional development on the complex combination basis of strategic planning, financial and investment regulation, marketing advancement proposed in the strat

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Mohebbi, Shima, Xueping Li, and Tami Wyatt. "Designing an incentive scheme within a cooperative game for consolidated hospital systems." Journal of the Operational Research Society 71, no. 7 (2020): 1073–144. http://dx.doi.org/10.1080/01605682.2019.1700192.

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Sarkar, Malay, Aisharyja Roy Puja, and Faiaz Rahat Chowdhury. "Optimizing Marketing Strategies with RFM Method and K-Means Clustering-Based AI Customer Segmentation Analysis." Journal of Business and Management Studies 6, no. 2 (2024): 54–60. http://dx.doi.org/10.32996/jbms.2024.6.2.5.

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Retrospectively, an organization’s capacity to comprehend the distinct needs of its clients will undoubtedly provide it with a competitive advantage in terms of delivering targeted client services and tailoring personalized marketing initiatives. This research investigated the efficiency of the k-means clustering algorithm as a technique for efficient consumer segmentation. The k-Means algorithm consolidated with RFM analysis is globally accredited as a profound partitioning clustering technique that has proven to be highly efficient in various business settings. The experimental outcomes prov

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Fauziah, Silvy, and Rudy Aryanto. "Consumer Preferences Toward Marine Tourism Area." Winners 13, no. 2 (2012): 156. http://dx.doi.org/10.21512/tw.v13i2.661.

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The marine zone tourism is growing attracting more tourists. Pramuka Island is marine conservation area enriched with marine biodiversity in coral reefs and other natural resources. To develop this potential tourist destination, a customer-based marketing program is required to attract domestic and foreign tourists. The main vision is to understand tourist preferences for marine tourism activities and facilities. A research was conducted on Pramuka Island as a well-known marine tourism zone. The objective was to determine the key tourist preferences for marine tourism destination. Research met

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Annamalai, Balamurugan, and Sanjeev Varshney. "Practical Implications in Popular Consumer Behaviour Research." Marketing Review 18, no. 3 (2018): 322–43. http://dx.doi.org/10.1362/146934718x15445233736770.

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Despite the frequent calls to bridge the academic-practitioner divide by making academic research easily comprehensible to practitioners, there are minimal discernible advances in this direction. The objective of this study is to identify the popular trends in academic research and establish the relevance of scholarly works for managerial action. The study initially scrutinises the prominent topics in consumer behaviour between 2005-2016 using subject terms and the Google Scholar (GS) ranking of the reviewed papers. Following which, correspondence analysis is carried out on the themes to check

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Gil-Quintana, Javier, and Emilio Vida de León. "Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance." Publications 9, no. 4 (2021): 43. http://dx.doi.org/10.3390/publications9040043.

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Influencers have positioned themselves as opinion leaders capable of influencing large social groups, extending their presence to areas such as education. Instagram is one of the most consolidated social networks focused on the image where citizens interested in educational areas can find information from specialized channels on this topic. The purpose of this study is to analyze, during the period of confinement by COVID-19, the use of Instagram by educational influencers to consolidate their channel in new audiences, influence through interaction with their followers and create their transme

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Mirza, Rezia Litsbarki S.E., and Ir. Mohammad Hamsal MSE MQM MBA Dr. "Proposed Marketing Strategy for Commercial Single Branding Product of PT Agriculture (Case of Urea Fertilizer)." International Journal of Current Science Research and Review 05, no. 07 (2022): 2585–91. https://doi.org/10.5281/zenodo.6875599.

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<strong>ABSTRACT: </strong>A fertilizer firm with management responsibilities for subsidiarized businesses is PT Agriculture's Company. PT Agriculture will become an activist holding in August 2020. The business of PT Agriculture is still working toward a number of strategic objectives, such as corporate transformation, decarbonization, and sustainability initiatives. The PT Agriculture Company had over 100 product brands prior to the restructuring function, which led to bad market circumstances as a result of multiple brands being offered in the same marketing territory. Due to the fact t

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Kalia, Prateek, Dušan Mladenović, and Ángel Acevedo-Duque. "Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis." SAGE Open 12, no. 4 (2022): 215824402211281. http://dx.doi.org/10.1177/21582440221128179.

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Digital technologies have radically changed the tourism industry and gaining a lot of attention from the stakeholders. At present, there is voluminous but fragmented research to cover the various aspects of digital tourism, but a consolidated “big picture” of the extant research is missing. By performing a bibliometric analysis of 827 papers on digital tourism, an attempt has been made to fill this void. The investigation revealed that the management of smart destinations, the internet as a communication and marketing channel, technology and sustainability, and consumer behavior are emerging r

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Cebrián-Robles, Daniel, José Hierrezuelo Osorio, Antonio Joaquín Franco Mariscal, and Isabel María Cruz Lorite. "Assessing the argumentation ability of pre-service teachers. Case study concerning the chemical dissolution process." IJERI: International Journal of Educational Research and Innovation, no. 17 (June 23, 2022): 73–83. http://dx.doi.org/10.46661/ijeri.4968.

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The scientific argumentation ability of pre-service teachers (PSTs) in the early stages of education is essential as they will provide students with their initial grounding in the scientific knowledge. A total of 133 pre-service Early Childhood (PSEC) and Primary (PSP) School teachers undertook an argumentation activity concerning how the dissolution process takes place. The design of this activity is as a clear example of the different levels of complexity of the argumentation ability in science. The results show that PSTs consolidated the categories identification of evidence and constructio

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Natavan Alakbarova, Esmira Mammadova, Natavan Alakbarova, Esmira Mammadova. "IMPROVING THE MANAGEMENT SYSTEM OF HOLDING COMPANIES AND FINANCIAL-INDUSTRIAL GROUPS IN AZERBAIJAN." PIRETC-Proceeding of The International Research Education & Training Centre 20, no. 03 (2022): 04–09. http://dx.doi.org/10.36962/piretc20032022-04.

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Holdings first appeared in world practice at the end of the 19th century and the beginning of the 20th century as a result of the prohibition of the trust system in the United States with "antitrust laws". In Azerbaijan, it can be said that the holding system began to gain importance after gaining independence in the 1990s. Recently, the constantly occurring processes of creation of new companies in Azerbaijan, organizational and legal restructuring of existing companies (mergers, joints, separation of independent companies), their destruction, and bankruptcy are accompanied by directing capit

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Mubarok, Husni, Hendra Lesmana, Bayu Purnama Putra, and Azizah Mursyidah. "Analisis Strategy Interactive Marketing Pada Produk Tabungan Elemen IFAS dan EFAS Memanfaatkan Metode SWOT." Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) 5, no. 2 (2023): 463–73. https://doi.org/10.47065/ekuitas.v5i2.3468.

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Channeling funds in sharia marketing requires a very mature and accurate strategy because the sales strategy is a consolidated element of the business strategy for sharing the benefits of a management business entity. Actual trade strategy activities in achieving the goals of the institution can be carried out actively, clearly and logically about product brands in a turbulent business. The technique of collecting primary data and secondary data is a mixed method descriptive combination of quantitative and qualitative which aims to determine the elements of IFAS and EFAS by utilizing the SWOT

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Sousa, Elisângela Alves De, Herus Orsano Machado, Antonio Vinicius Oliveira Ferreira Ferreira, Anderson Lopes De Araújo, and Aryadynna Santos Feitosa. "Implementing Excellence In After Sales: Strategies And Best Practices." IOSR Journal of Business and Management 26, no. 12 (2024): 10–15. https://doi.org/10.9790/487x-2612131015.

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Background: The contemporary scenario of high competitiveness requires companies to have robust strategies to win and keep consumers. After-sales emerges as an essential pillar to guarantee loyalty, going beyond simple customer satisfaction. This article explores the implementation of after-sales excellence, highlighting strategies and practices that strengthen the company-consumer relationship in a "one-to-one" model. Historical analysis reveals how technological advances and the evolution of marketing have shaped the industry. From the mass production model of Taylor and Ford, to Japan's fle

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Rhodes, Jo. "The Development of an Integrated E-Commerce Marketing Framework to Enhance Trading Activities for Rural African Communities." Perspectives on Global Development and Technology 1, no. 3 (2002): 269–93. http://dx.doi.org/10.1163/156915002100419844.

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AbstractThe World Bank Development Report on poverty findings (2000) posits that at the macro level the most effective antipoverty policies are those that enhance the efficiency of markets used by poor people. However, the report has little evidence to show that microeconomic development, particularly in social, political, cultural, and human assets, has been implemented successfully to support market efficiency and effectiveness in these rural communities. Although there has been some introduction of Information and Communication Technology (ICT) in rural communities, a significant proportion

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Muca, Etleva, Ana Kapaj, and Ledia Thoma. "EXPORT OPPORTUNITY AND CONSTRAINTS FOR FRUIT AND VEGETABLE PRODUCERS IN ALBANIA." Annals of Marketing Management and Economics 4, no. 1 (2018): 65–71. http://dx.doi.org/10.22630/amme.2018.4.1.5.

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Albania has considerable potential for growth in the fruit and vegetable market. Its climate-arable conditions are very adequate for the successful growth of a wide range of fruits and vegetables. Albania has an interior market in development and a non structured exporting market. The study is aimed at estimating and identifying export growth opportunities and constraints for fruit and vegetable exporters. The paper investigates the opinions of producers and exporters in south-west Albania. A face-to-face interview survey method was conducted. Database elaboration was made through the SPSS pro

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Bai, Tianyi. "The Way of Communication Strategy Empowering Market Layout and Consumer Awareness in Sinking Markets: The Example of Pinduoduo." Highlights in Business, Economics and Management 46 (December 24, 2024): 163–67. https://doi.org/10.54097/4wc8az51.

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In recent years, many companies have begun to enter the lower end of the market in an attempt to capture a larger share of the market; since there is variability in consumption upgrades, companies need to offer a wider range of products to satisfy different consumer segments. Secondly, the growing popularity of small towns and developing markets has made the sinking market increasingly attractive to companies, and Pinduoduo has not only maintained strong growth, but also consolidated its market position in the highly competitive e-commerce sector by virtue of its own development approach. This

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André, Paul, Michel Magnan, and Sylvie St‐Onge. "Analysis of a merger from a governance perspective: the case of Abitibi‐Consolidated and Donohue." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 25, no. 2 (2008): 153–69. http://dx.doi.org/10.1002/cjas.54.

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Erfino Johari, Mohd, Norazmi Anas, Nurul Hidayah Aziz, et al. "Tahfiz Preneurship Governance Framework, Products, and Effective Marketing Strategies in Malaysia." International Journal of Religion 5, no. 1 (2023): 17–33. http://dx.doi.org/10.61707/jbgc4775.

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Tahfizpreneurship is a term that encompasses both tahfiz and entrepreneurship with the goal of enabling private Tahfiz institutions (PTIs) in Malaysia to generate sustainable income for their survival and existence. The insufficiency of government aid, donations, and fees to fully cover the operational and governance expenses of PTIs contributes to the unfavourable societal impression of these institutions, which are often stigmatised as welfare and charity centres. Furthermore, the COVID-19 pandemic has resulted in the closure of numerous PTIs as a consequence of financial obligations and lim

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