Journal articles: 'Construal Level Theory'

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Trautmann, Stefan T., and Gijs van de Kuilen. "Prospect theory or construal level theory?" Acta Psychologica 139, no. 1 (January 2012): 254–60. http://dx.doi.org/10.1016/j.actpsy.2011.08.006.

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Samimi, Mehdi, and Pol Herrmann. "CEO Construal Levels and Firm Strategic Orientations: Applying Construal Level Theory to UET." Academy of Management Proceedings 2019, no. 1 (August 1, 2019): 18977. http://dx.doi.org/10.5465/ambpp.2019.18977abstract.

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Henderson, Marlone D., Cheryl J. Wakslak, Kentaro Fujita, and John Rohrbach. "Construal Level Theory and Spatial Distance." Social Psychology 42, no. 3 (January 2011): 165–73. http://dx.doi.org/10.1027/1864-9335/a000060.

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Growing evidence points to a bidirectional relationship between spatial distance and level of mental representation, whereby distant (vs. near) events are represented by a higher level of representation, and higher levels of representations increase perceptions of distance. In the current article, we review research that establishes this association and explores its implications. We begin by briefly describing construal level theory, the theoretical framework that gives rise to this associative prediction, and then review a set of theory-consistent findings that serve to illuminate the way that spatial distance influences cognition and behavior and the way in which people make judgments about spatial distance. Finally, we discuss open questions for future research on spatial distance using a construal level theory approach.

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Wiesenfeld, Batia M., Jean-Nicolas Reyt, Joel Brockner, and Yaacov Trope. "Construal Level Theory in Organizational Research." Annual Review of Organizational Psychology and Organizational Behavior 4, no. 1 (March 21, 2017): 367–400. http://dx.doi.org/10.1146/annurev-orgpsych-032516-113115.

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Katz, Sherri Jean, and Sahara Byrne. "Construal Level Theory of Mobile Persuasion." Media Psychology 16, no. 3 (July 2013): 245–71. http://dx.doi.org/10.1080/15213269.2013.798853.

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LIBERMAN, N., Y. TROPE, and C. WAKSLAK. "Construal Level Theory and Consumer Behavior." Journal of Consumer Psychology 17, no. 2 (April 2007): 113–17. http://dx.doi.org/10.1016/s1057-7408(07)70017-7.

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Trope, Yaacov, and Nira Liberman. "Construal-level theory of psychological distance." Psychological Review 117, no. 2 (2010): 440–63. http://dx.doi.org/10.1037/a0018963.

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Bullard, Olya, Sara Penner, and Kelley J. Main. "Can Implicit Theory Influence Construal Level?" Journal of Consumer Psychology 29, no. 4 (March 15, 2019): 662–70. http://dx.doi.org/10.1002/jcpy.1101.

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McCrea, Sean M., Nira Liberman, Yaacov Trope, and Steven J. Sherman. "Construal Level and Procrastination." Psychological Science 19, no. 12 (December 2008): 1308–14. http://dx.doi.org/10.1111/j.1467-9280.2008.02240.x.

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According to construal-level theory, events that are distant in time tend to be represented more abstractly than are events that are close in time. This mental association between level of abstractness and temporal distance is proposed to be a bidirectional relationship, such that level of representation of an event should also have effects on the time when the activity is performed. In the present studies, participants were asked to respond to a questionnaire via e-mail within 3 weeks. The questionnaire was designed to induce either an abstract or a concrete construal. Using a variety of manipulations of construal level, the studies supported the predictions of construal-level theory. Individuals were less likely to procrastinate performing the task when the questionnaire induced a more concrete construal. Furthermore, this effect did not depend on the attractiveness, importance, or perceived difficulty of the task.

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Wiesenfeld, Batia Mishan. "Construal at the Interface: Applying Construal Level Theory in Organizational Research." Academy of Management Proceedings 2017, no. 1 (August 2017): 17739. http://dx.doi.org/10.5465/ambpp.2017.17739symposium.

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LI, Ming-Hui, and Li-Lin RAO. "Moral judgment from construal level theory perspective." Advances in Psychological Science 25, no. 8 (2017): 1423. http://dx.doi.org/10.3724/sp.j.1042.2017.01423.

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Krakowiak, Sérgio. "Estudo bibliométrico sobre a “Construal Level Theory”." International Journal of Scientific Management and Tourism 9, no. 1 (February 23, 2023): 59–74. http://dx.doi.org/10.55905/ijsmtv9n1-004.

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A Construal Level Theory (CLT) é uma teoria da Psicologia Social que propõe a existência de uma relação entre a distância psicológica — em relação a objetos, pessoas ou eventos — e o nível de construto (nível de abstração das representações mentais sobre estes objetos, pessoas ou eventos). Propõe também que o nível dos construtos interfere nas avaliações e previsões, sendo determinante dos comportamentos e decisões dos indivíduos. Esta pesquisa de natureza bibliométrica e bibliográfica visa explicar as hipóteses da Construal Level Theory e mostrar a evolução de sua produção acadêmica desde sua proposição; apontando seus principais autores, principais publicações e oportunidades de pesquisa. Conclui-se que a produção acadêmica da CLT, bastante desenvolvida nos Estados Unidos e Israel, encontra-se em seus primórdios nos demais países, e em estado embrionário no Brasil. Oferecendo amplas oportunidades de pesquisa em diversos campos da ciência, inclusive na área de negócios.

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Yan, Jin, Songhui Hou, and Alexander Unger. "High Construal Level Reduces Overoptimistic Performance Prediction." Social Behavior and Personality: an international journal 42, no. 8 (September 24, 2014): 1303–13. http://dx.doi.org/10.2224/sbp.2014.42.8.1303.

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Overoptimistic performance prediction is a very common feature of people's goal-directed behavior. In this study we examined overoptimistic prediction as a function of construal level. In construal level theory an explanation is set out with regard to how people make predictions through the abstract connections between past and future events, with high-level construal bridging near and distant events. We conducted 2 experiments to confirm our hypothesis that, compared with people with local, concrete construals, people with global, abstract construals would make predictions that were less overoptimistic. In Study 1 we manipulated construal level by priming mindset, and participants (n = 81) predicted the level of their productivity in an anagram task. The results supported our hypothesis. In Study 2, in order to improve the generalizability of the conclusion, we varied the manipulation of the construal level by priming a scenario, and measured performance prediction by having the participants (n = 119) estimate task duration. The results showed that high-level construal consistently decreased overoptimistic prediction, supporting our hypothesis. The theoretical implications of our findings are discussed.

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HUANG, Jun, Ye LI, and Hongwei ZHANG. "The Application and Development of Construal Level Theory." Advances in Psychological Science 23, no. 1 (2015): 110. http://dx.doi.org/10.3724/sp.j.1042.2015.00110.

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McGowan, Miriam, Louise May Hassan, and Edward Shiu. "Solving dissociative group effects using construal level theory." European Journal of Marketing 54, no. 1 (November 22, 2019): 212–37. http://dx.doi.org/10.1108/ejm-07-2018-0468.

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Purpose Consumers usually respond favourably to ingroups but negatively to dissociative groups and products linked to dissociative groups, termed the dissociative group effect. Despite important implications for branding, advertising and celebrity endorsement, little is known about how to attenuate the effect. This paper aims to introduce a mechanism which attenuates the dissociative group effect by drawing on construal level theory. Design/methodology/approach An experimental approach was used which included two-part between-subjects designs. Findings High identifiers prefer products linked to their ingroup over ones linked to a dissociative group, however, the opposite is true for low identifiers. The difference in preference is attenuated for high and low identifiers when they are placed in an abstract mind-set. The underlying mechanism of this effect is similarity focus. Research limitations/implications The same context was used to ensure that the attenuating effect found was not due to contextual factors. However, further studies should replicate the findings in a wider variety of contexts. Practical implications This research offers practical recommendations on how to manage multiple customer segments in increasingly diverse marketplaces. By inducing an abstract mind-set in customers, for example, via advertising copy, website architecture or contextual factors such as pitch of the music, marketers can increase the effectiveness of identity-linking marketing for consumers’ high/low in identification. Originality/value This is one of the first empirical studies to evidence the applicability of construal level theory within identity marketing and offers a novel mechanism to attenuate the dissociative group effect. The findings shed new light on how low identifiers relate and respond to identity-linked marketing.

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Weisner, Martin M. "Using Construal Level Theory to Motivate Accounting Research: A Literature Review." Behavioral Research in Accounting 27, no. 1 (February 1, 2015): 137–80. http://dx.doi.org/10.2308/bria-51063.

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ABSTRACT This study reviews extant literature on construal level theory (CLT) of psychological distance (Liberman and Trope 1998; Trope and Liberman 2003). According to CLT, the concept of psychological distance constitutes a common meaning shared by four interrelated dimensions: temporal distance, social distance, spatial distance, and hypotheticality. The core premise is that psychological distance is tied to the level of mental construal (i.e., mental representation), such that more distant objects (or situations) are construed at a higher level and higher-level construals evoke thoughts of more distant objects (Trope and Liberman 2010). CLT further suggests that mental construals influence evaluation, prediction, and behavior (Trope, Liberman, and Wakslak 2007). In spite of the fact that CLT is considered a prominent contemporary theory and comprehensive framework for judgment and decision-making, behavioral accounting research, with few exceptions, has largely ignored the theory's predictions and insights. However, as accounting, auditing, and business in general become increasingly global and geographically dispersed, the perspectives provided by CLT should no longer be ignored. This study aims at illustrating CLT's potential for investigating hitherto unexplained phenomena within the accounting domain and argues that CLT provides the potential for a superior understanding of the heuristics and biases in judgment and decision-making that are associated with distance-affected decision environments. The paper reviews the findings reported in 88 articles (and one book chapter) with an emphasis on publications that apply CLT in contexts that are of particular interest to accounting researchers. CLT's underlying theoretical logic, its commonalities, and its differences with related theories and models are explained through a detailed review of the insights gained from basic CLT research. Commonly applied methods associated with experimental manipulations are highlighted, and broad, CLT-based research questions pertaining to various accounting domains are offered.

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Scarpi, Daniele. "A construal-level approach to hedonic and utilitarian shopping orientation." Marketing Letters 32, no. 2 (January 25, 2021): 261–71. http://dx.doi.org/10.1007/s11002-021-09558-8.

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AbstractSeveral studies in consumer behavior have focused on consumers’ shopping orientation in terms of hedonic and utilitarian shopping. The present research advances a different perspective examining hedonic and utilitarian shopping orientations with the theoretical lenses of construal-level theory. Results from two studies indicate that hedonism relates to higher and utilitarianism to lower construal levels (Study 1). Consequently, individuals tend to prefer desirability-related options when shopping hedonically, and feasibility-related options when shopping in a utilitarian way (Study 2). The findings further show a moderating effect of construal level on the relationship between shopping orientation and choice, consistent with construal-level theory.

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Krivosheina, I. V., and A. A. Kotov. "Construal-Level Theory of Psychological Distance (by N.Liberman. Y.Trope)." Social Psychology and Society 7, no. 4 (2016): 5–18. http://dx.doi.org/10.17759/sps.2016070401.

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H. Lieberman’s, and J. Troup’s Construal-Level Theory of Psychological Distance is widely known in the English sources of social psychology. Wherein, it is used to explain various phenomena and cognitive memory research, perception and categorization. The review describes the basic tenets of the theory, concerning the relationship of psychological distance and the level of constructs. A brief description and basic key studies of different topics within the theory are included. The importance of the theory constructs at different levels of social cognition is stressed. Basic concepts of the theory are given to describe and explain various phenomena of social cognition. The key researches in the field of the theory are described to deal with such phenomena as the fundamental attribution error, the prediction of social events, behavioral intentions, self-control, goals and means of action. In conclusion, issues that remain unsolved at the present stage of development of the theory are discussed. The study was implemented in the framework of the Basic Research Program at the National Research University Higher School of Economics in 2016, and partially supported by the Russian Foundation for Basic Research (RFBR), grant 15-06-02233 A., “Automatic activation of actions with objects: control mechanisms and conditions of occurrence”.

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Craig, Christopher A., Siyao Ma, Ismail Karabas, and Song Feng. "Camping, weather, and disasters: Extending the Construal Level Theory." Journal of Hospitality and Tourism Management 49 (December 2021): 353–63. http://dx.doi.org/10.1016/j.jhtm.2021.10.005.

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Welpe, Isabell M., Andranik Tumasjan, and Maria Strobel. "Construal Level Theory–Eine Theorie für die grenzenlose Unternehmung?" Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 62, S62 (January 2010): 84–105. http://dx.doi.org/10.1007/bf03373748.

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Brügger, Adrian, Thomas A. Morton, and Suraje Dessai. "“Proximising” climate change reconsidered: A construal level theory perspective." Journal of Environmental Psychology 46 (June 2016): 125–42. http://dx.doi.org/10.1016/j.jenvp.2016.04.004.

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Dan, Hou. "The Development of Moral Judgment at Construal-level Theory." Psychology of China 5, no. 2 (2023): 117–25. http://dx.doi.org/10.35534/pc.0502013.

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Lee, Stella Juhyun. "The Role of Construal Level in Message Effects Research: A Review and Future Directions." Communication Theory 29, no. 3 (December 12, 2018): 231–50. http://dx.doi.org/10.1093/ct/qty030.

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Abstract Construal level theory is a recent psychological theory that examines the relationship between psychological distance and mental construal. However, the theory’s implications for message effects research requires more attention. Construal level theory can guide new hypotheses that test the persuasiveness of certain combinations of message features and tailoring messages to different individual orientations. This is possible as the theory may reveal underlying similarities across disparate message topics, design elements, and message processing styles. Core principles of construal level theory are explicated, and message effects research areas that may benefit from its propositions are reviewed and elaborated upon. Finally, caveats of applying the theory to message effects research and future directions are discussed.

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Zang, Zhi, Qingyue Zheng, and Lingna Luo. "Risk sensitivity mediates the relationship between construal level and ethical decision making." Social Behavior and Personality: an international journal 50, no. 4 (April 6, 2022): 1–11. http://dx.doi.org/10.2224/sbp.11309.

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Although researchers have proposed that construal level has a substantive impact on decision making in ethical scenarios, the internal mechanism underlying this relationship is yet to be fully explored. Drawing on construal level theory and risk sensitivity theory, we conducted two ethical dilemma experiments to test the mediating role of risk sensitivity in the relationship between construal level and ethical decision making. In Study 1 we found that individuals with a high (vs. low) construal level were more likely to intend to behave ethically. In Study 2 we tested the mediating effect of risk sensitivity in this relationship. Individuals with a high (vs. low) construal level demonstrated lower risk preference and were sensitive to the change in level of risk, which resulted in decisions for behaviors that were more ethical. Conversely, individuals with a low construal level focused more on short-term interests and showed insensitivity to risk level, resulting in self-interested and unethical decisions. The practical and theoretical implications of the findings are discussed.

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Smith, Pamela K. "Exploring Organizational Phenomena Through the Lens of Construal Level Theory." Academy of Management Proceedings 2016, no. 1 (January 2016): 18104. http://dx.doi.org/10.5465/ambpp.2016.18104symposium.

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Fang, Hui. "An Explanation of Resisted Discoveries Based on Construal-Level Theory." Science and Engineering Ethics 21, no. 1 (January 10, 2014): 41–50. http://dx.doi.org/10.1007/s11948-013-9512-x.

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Kim, Tae Woo, and Adam Duhachek. "Artificial Intelligence and Persuasion: A Construal-Level Account." Psychological Science 31, no. 4 (March 30, 2020): 363–80. http://dx.doi.org/10.1177/0956797620904985.

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Although more individuals are relying on information provided by nonhuman agents, such as artificial intelligence and robots, little research has examined how persuasion attempts made by nonhuman agents might differ from persuasion attempts made by human agents. Drawing on construal-level theory, we posited that individuals would perceive artificial agents at a low level of construal because of the agents’ lack of autonomous goals and intentions, which directs individuals’ focus toward how these agents implement actions to serve humans rather than why they do so. Across multiple studies (total N = 1,668), we showed that these construal-based differences affect compliance with persuasive messages made by artificial agents. These messages are more appropriate and effective when the message represents low-level as opposed to high-level construal features. These effects were moderated by the extent to which an artificial agent could independently learn from its environment, given that learning defies people’s lay theories about artificial agents.

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Kaleta, Jeffrey P., Jong Seok Lee, and Sungjin Yoo. "Nudging with construal level theory to improve online password use and intended password choice." Information Technology & People 32, no. 4 (August 5, 2019): 993–1020. http://dx.doi.org/10.1108/itp-01-2018-0001.

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Purpose The purpose of this paper is to focus on a potential tradeoff between security and usability in people’s use of online passwords – in general, complex passwords are secure and desirable but difficult to use (i.e. difficult to memorize) whereas simple passwords are easy to use, but are insecure and undesirable. Construal level theory (CLT) explains how high vs low construal level causes people to focus on “desirability” vs “feasibility” of an action, which in the research context can translate into the “security” vs “usability” of using passwords. Design/methodology/approach The authors conducted a series of three laboratory experiments manipulating people’s construal level and investigating its impact on password use. Findings The authors found that people who were induced to think at a high construal level created or showed intention to choose stronger passwords relative to people who were induced to think at a low construal level. Furthermore, this effect was also significantly different from the control group who did not receive any experimental treatment. In addition, the authors found that perspective taking targeted at the desirability of creating a strong password further strengthened the effect of a high construal level on intended password choice. Originality/value This research makes several contributions to existing literature on password security. First, this research offers CLT as a theoretical lens to explain an individual’s thinking and behavior concerning online password use. Second, this research offers empirical evidence that a high construal level improves users’ password use, a desirable feature for improved security. Third, this research contributes to the literature on how to apply nudging to influence human behavior toward more desirable, stronger, password use. Finally, our research identifies PT as a factor enhancing the positive effect of a high construal level on online users’ password use.

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Mårtensson, Erika. "Construal Level Theory and Moral Judgments: How Thinking Abstractly Modifies Morality." Journal of European Psychology Students 8, no. 1 (2017): 30–40. http://dx.doi.org/10.5334/jeps.413.

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Wang, Susie, Mark J. Hurlstone, Zoe Leviston, Iain Walker, and Carmen Lawrence. "Construal-level theory and psychological distancing: Implications for grand environmental challenges." One Earth 4, no. 4 (April 2021): 482–86. http://dx.doi.org/10.1016/j.oneear.2021.03.009.

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YAN, Jin, and Chunhua LOU. "Decision-making under Ethical Temptation: How Construal Level Theory May Help." Advances in Psychological Science 21, no. 11 (December 13, 2013): 2047–56. http://dx.doi.org/10.3724/sp.j.1042.2013.02047.

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Ho, Candy K. Y., Weiling Ke, and Hefu Liu. "Choice decision of e-learning system: Implications from construal level theory." Information & Management 52, no. 2 (March 2015): 160–69. http://dx.doi.org/10.1016/j.im.2014.07.003.

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Alper, Sinan. "Explaining the Complex Effect of Construal Level on Moral and Political Attitudes." Current Directions in Psychological Science 29, no. 2 (January 30, 2020): 115–20. http://dx.doi.org/10.1177/0963721419896362.

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The literature on construal-level theory has provided a rich but complex set of findings regarding how abstract and concrete construals affect moral and political attitudes. One set of findings suggests that abstractness sharpens and polarizes moral and political judgments, whereas other findings suggest the opposite. In this article, I first review and explain both sets of findings. Second, I argue that it is possible to reconcile seemingly contradictory results by considering (a) the interpersonal variation in core values, (b) the confounding effects of utilitarian and deontological thinking styles, and (c) potentially different effects of different manipulations of abstractness. I conclude by arguing that consideration of these factors would resolve the complexity in the relationship between construal levels and moral and political attitudes.

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Wang, Yu, Yiqun Gan, Miao Miao, Qin Ke, Wenju Li, Zijin Zhang, and Gang Cheng. "High-level construal benefits, meaning making, and posttraumatic growth in cancer patients." Palliative and Supportive Care 14, no. 5 (October 20, 2015): 510–18. http://dx.doi.org/10.1017/s1478951515001224.

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AbstractObjective:The present study sought to explore the role of meaning making and high-level construal in the relationship between meaning discrepancy and posttraumatic growth among Chinese cancer patients.Method:The participants were 193 individuals diagnosed with cancer. Meaning discrepancy, meaning making, high-level construal in meaning making, and posttraumatic growth were measured. Bootstrapping and structural equation modeling were performed to test the mediation effects of high-level construal on the meaning-making process.Results:Mediation analysis revealed that perceived discrepancies were associated with individuals' meaning-making efforts. Meaning-making efforts prompted participants to adopt a high-level construal orientation, which in turn enhanced posttraumatic growth.Significance of results:Our study empirically tested construal level theory in a population suffering from severe chronic trauma. The results demonstrate the important role of high-level construal in the meaning-making process of cancer patients, suggesting a specific effective strategy to foster posttraumatic growth. It seems encouraging to indicate that adopting such high-level construal may be included as part of psychological interventions for cancer patients.

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Venus, Merlijn, Russell E. Johnson, Shuxia Zhang, Xiao-Hua (Frank) Wang, and Klodiana Lanaj. "Seeing the Big Picture: A Within-Person Examination of Leader Construal Level and Vision Communication." Journal of Management 45, no. 7 (February 28, 2018): 2666–84. http://dx.doi.org/10.1177/0149206318761576.

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Despite the importance of leader vision communication to effective leadership, little is known about what prompts leaders to communicate a vision in the first place. Drawing from construal level theory, we examined the within-person relationship of leader construal level in the morning with vision communication during that workday. Leadership self-identity, or the extent to which “being a leader” is central to one’s self-concept, was specified as a cross-level moderator of the daily construal level–vision communication relationship. We tested our predictions using an experience sampling design across 15 consecutive workdays. In total, we obtained a total of 394 matched morning and afternoon surveys from 44 mid- to high-level managers. Results revealed that a high-level construal level in the morning was positively associated with vision communication during the day but only when leadership self-identity is high (vs. low). We discuss the theoretical implications of our findings, in particular with regard to the emerging field of visionary leadership as well as the emerging literature that uses construal level theory to explain leadership phenomena.

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Aydin, Asli Elif. "Improving temporal consistency of preferences: The influence of mental construal." Europe’s Journal of Psychology 14, no. 4 (November 30, 2018): 949–65. http://dx.doi.org/10.5964/ejop.v14i4.1379.

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Majority of the current literature on mental construal has focused on effects of varying construal levels on preference shifts whereas this research investigates the influence of mental construal on the change of preference consistency over time. Building on construal level theory, we propose that high-level construal, which creates abstract, and decontextualized mental representations, leads individuals to more consistent preferences than low-level construal, which creates concrete, and contextualized mental representations. Furthermore we examine the effect of having a matching versus non-matching construal level at two different evaluation instances, on achieving greater extents of consistency. To test this prediction a mixed experimental design is employed, in which participants evaluated electronic products at two different sessions. It is demonstrated that when participants have the same construal level at two points in time, their evaluations become similar since they mentally construe the objects in the same way whereas when the construal level differs at these two points, participants focus on different aspects of the products, form different evaluations and have less consistent preferences.

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Shin, Myoungjin, Yeonjin Kim, and Seungha Park. "Effect of Psychological Distance on Intention in Self-Affirmation Theory." Psychological Reports 123, no. 6 (June 14, 2019): 2101–24. http://dx.doi.org/10.1177/0033294119856547.

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In previous studies, self-affirmation has been shown to have no effect or have a negative impact on intention to change. We applied construal level theory to examine possible reasons for inconsistencies among findings in existing self-affirmation studies. In Study 1, when female college students in their 20s ( N = 113) received health threat information with a psychologically proximal breast cancer message, it induced low-level construal and increased specific physical activity intention. In Study 2, when self-affirmed participants were exposed to health threat information with a psychologically distal Alzheimer’s disease message, there was no increase in specific physical activity intention. These results suggest that when a discrepancy exists between the psychological distance of health threat information and the intention reflecting the construal level, no change of intention occurs, even in self-affirmed individuals.

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Wu, Bo, Dongjin Li, and Chubing Zhang. "Are benefits of others important? The interaction effect of moral identity and construal level on green consumption." Journal of Contemporary Marketing Science 1, no. 1 (September 3, 2018): 145–62. http://dx.doi.org/10.1108/jcmars-07-2018-0002.

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Purpose The purpose of this paper is to examine the interaction effect of moral identity and construal level on consumer green consumption and the mediating role of pro-environmental self-accountability. Design/methodology/approach The authors examined the hypotheses in two experiment studies. In study 1, the authors measured participants’ chronic individual difference of moral identity and primed construal level. In study 2, the authors primed moral identity and measured chronic individual difference of construal level. The authors also measured pro-environmental self-accountability in these two studies. Findings The results reveal that construal level moderates the relationship between moral identity and consumer green consumption, specifically, when consumers are induced a high construal level, moral identity has no effect on consumer green consumption, while when consumers are induced a low construal level, moral identity has a positive effect on consumer green consumption; the interaction of moral identity and construal level on green consumption is mediated by pro-environmental self-accountability. Research limitations/implications This research enriches the literature on how to improve consumer green consumption, and thus has some managerial and public policy implications. But the authors only chose students as participants and the dependent measures are also limited. Future research can choose other type of sample and other dependent measures to test the generalization of the conclusion. Originality/value Prior literature of green consumption lacks research on mediation mechanism. Due to prior literature gaps, the authors integrate social-cognitive perspective moral identity theory, especially the in-group circle expansion of moral identity, and construal level theory to investigate the moderating effect of construal level on the relationship between moral identity and green consumption and the mediation effect of pro-environmental self-accountability.

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Lyu, Rebecca Wenjing, Changqing Lai, and Jin Liu. "The Role of Ego Depletion in Goal Pursuit: A Construal-level Perspective." Social Behavior and Personality: an international journal 45, no. 7 (August 6, 2017): 1143–56. http://dx.doi.org/10.2224/sbp.6337.

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We conducted 2 experiments to explore whether or not ego depletion from exerting prior self-control lowers an individual's construal level and thus, in turn, affects the individual's goal preference. Experiment 1 (N = 132) involved a 2 (ego depletion: present vs. absent) × 2 (priming-focus feature: temporality vs. probability) between-subject design. The results showed that people whose ego was depleted from exerting prior self-control would be more motivated to pursue a temporally proximal uncertain goal than were those whose ego was not depleted. In Experiment 2 (N = 138) we used a 2 (ego depletion: present vs. absent) × 2 (social distance of the goal being pursued: for self vs. for others) between-subject design to test the generalizability of the finding in Experiment 1. The results showed that people whose ego was depleted would be motivated to pursue a goal that was certain with a lower end value, especially when setting a goal for others. Our finding that ego depletion lowered individuals' construal level and, thus, made them focus more on subordinate features of a goal supports both self-control theory and construal-level theory.

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Lutchyn, Yuliya, and Marco Yzer. "Construal Level Theory and Theory of Planned Behavior: Time Frame Effects on Salient Belief Generation." Journal of Health Communication 16, no. 6 (July 2011): 595–606. http://dx.doi.org/10.1080/10810730.2011.551991.

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Frank, Muriel, and Vanessa Kohn. "Understanding extra-role security behaviors: An integration of self-determination theory and construal level theory." Computers & Security 132 (September 2023): 103386. http://dx.doi.org/10.1016/j.cose.2023.103386.

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Schreurs, Bert, Melvyn Hamstra, and Tina Davidson. "What's in a Word? Using Construal Level Theory to Predict Voice Endorsement." Academy of Management Proceedings 2017, no. 1 (August 2017): 13505. http://dx.doi.org/10.5465/ambpp.2017.88.

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Adler, Susanne, and Marko Sarstedt. "Mapping the jungle: A bibliometric analysis of research into construal level theory." Psychology & Marketing 38, no. 9 (July 5, 2021): 1367–83. http://dx.doi.org/10.1002/mar.21537.

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Mortensen, Mark. "Using Construal Level Theory to Explore the Power of Words and Distance." Academy of Management Proceedings 2014, no. 1 (January 2014): 13019. http://dx.doi.org/10.5465/ambpp.2014.13019symposium.

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Kim, Jungkeun, Peter BeomCheol Kim, Jae-Eun Kim, and Vincent P. Magnini. "Application of Construal-Level Theory to Promotional Strategies in the Hotel Industry." Journal of Travel Research 55, no. 3 (September 11, 2014): 340–52. http://dx.doi.org/10.1177/0047287514550097.

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Wilson, Jeanne, C. Brad Crisp, and Mark Mortensen. "Extending Construal-Level Theory to Distributed Groups: Understanding the Effects of Virtuality." Organization Science 24, no. 2 (April 2013): 629–44. http://dx.doi.org/10.1287/orsc.1120.0750.

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Schreurs, Bert, Melvyn R. W. Hamstra, and Tina Davidson. "What’s in a word? Using construal-level theory to predict voice endorsement." European Journal of Work and Organizational Psychology 29, no. 1 (November 26, 2019): 93–105. http://dx.doi.org/10.1080/1359432x.2019.1694509.

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Trope, Yaacov, and Nira Liberman. ""Construal-level theory of psychological distance": Correction to Trope and Liberman (2010)." Psychological Review 117, no. 3 (2010): 1024. http://dx.doi.org/10.1037/a0020319.

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Shan, Congwen, Mingyang Yu, and Ke Xue. "Effects of metaphor advertising on brand extension evaluation: Construal level as mediator." Social Behavior and Personality: an international journal 45, no. 6 (July 7, 2017): 967–85. http://dx.doi.org/10.2224/sbp.5962.

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Drawing on construal level theory, we investigated the effects of metaphor advertising on consumers' construal level and brand extension evaluations in 2 empirical studies. Participants in each study were 140 Chinese undergraduate students. The results revealed that both visual (Study 1) and verbal (Study 2) metaphor advertising increased participants' abstract mindset. Further, metaphor advertising enhanced their evaluation of brand extensions that were a good fit and reduced that of poor fit brand extensions. Moreover, the degree of abstractness of the mindset acted as a mediator in this effect. Our findings have both theoretical and practical implications for marketing products via the strategy of brand extension.

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Tawa, John, and Amanda K. Montoya. "Construals of self and group: How racial nominalism can promote adaptive intergroup outcomes for interdependent selves." Group Processes & Intergroup Relations 22, no. 7 (September 3, 2018): 1002–20. http://dx.doi.org/10.1177/1368430218784652.

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Previous research has found that interdependent self-construals are related to poorer intergroup outcomes. Here we examine interdependent self-construal specifically in relation to comfort in contexts in which people are a numeric minority (i.e., outgroup comfort), and also examine the moderating roles of racial nominalism and racial essentialism. Among a racially diverse sample ( N = 577), interdependent self-construals were related to more outgroup comfort. Two dimensions of racial nominalism—humanist and sociopolitical—were established with exploratory and confirmatory factor analyses. Humanist, sociopolitical, and essentialist beliefs about race were examined as moderators of the interdependent self-construal and outgroup comfort relationship. Among participants of color with higher sociopolitical beliefs, and unexpectedly among participants with higher essentialist beliefs, interdependent self-construal was more positively related to outgroup comfort. Findings are discussed in relation to theory on self- and group-level construals, and in relation to the role of multicultural education for fostering sociopolitical beliefs about race.

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Journal articles on the topic 'Construal Level Theory'

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