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Academic literature on the topic 'Consumer’s behavior'

Author: Grafiati

Published: 4 June 2021

Last updated: 18 February 2022

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Journal articles on the topic "Consumer’s behavior"

Borba, Helena Hiemisch Lobo, and Denise Maria Woranovicz Carvalho. "Consumer behavior towards pharmaceutical services: a scoping review." International Journal for Innovation Education and Research 8, no. 8 (August 1, 2020): 326–40. http://dx.doi.org/10.31686/ijier.vol8.iss8.2523.

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The present study aimed to map the evidence on consumer’s behavior towards pharmaceutical services. A scoping review based on the PCC (Population, Concept, and Context) mnemonic was conducted in Pubmed, Scopus and Web of Science. Population included consumers of pharmaceutical services, the concept referred to marketing/consumer behavior and the context to pharmaceutical services. Electronic searches were held on December 2019. Studies published in non-roman characters were excluded. A qualitative synthesis of the data extracted from included studies (i.e. author, country, study design, aims, patient/consumer profile, pharmaceutical services, marketing strategy, data analysis, conclusion) was performed. Electronic searches retrieved 1,215 articles that were screened by titles and abstracts. Of these, 31 studies were fully appraised, of which five fulfilled the inclusion criteria. One record was identified through manual search, totaling six included articles. All studies occurred within the scope of community pharmacy. The studies show that most consumers seek pharmacist’s orientation regarding over-the-counter drugs. Also, despite the expectations concerning pharmaceutical services, consumers exhibit distrust in pharmacists’ competence, which may hamper the seeking for pharmaceutical services. Hence, a marketing plan involving the knowledge of consumer's value along with the recognition of the consumer needs should be considered. Through this scoping review the available evidence on consumer’s behavior towards pharmaceutical services was mapped, elucidating consumer’s perceptions that motivate or prevent the seek for such services in the context of community pharmacies.

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Koch, Camilo, and Davit Mkhitaryan. "Consumer’s Brand Choice Behavior for Luxury Cars in China." International Journal of Management Science and Business Administration 1, no. 12 (2015): 46–57. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.112.1005.

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This paper introduces the aphorism “think globally, act locally” and examines consumer tendencies in the Chinese automobile marketplace based on the analysis of relevant local brands. Findings demonstrate significant consumer preferences for products related to the luxury category signifying the need for refining local marketing operations where performance of multinational corporations must match global standards as expected by local consumers. Car consumption has grown during the last years in China turning brand marketing into a critical variable that can forge an active place in consumer’s minds, or negative impact if a campaign is not well-implemented. The relevance of this subject result from the realities that brand marketing is one of the most important aspects of determining whether a brand succeeds or fails. Regardless of the benefits of the brand, poorly marketed brand can end in failure. Multinational corporations need to identify several factors to understand the benefits of branding such as the image and characteristics of the firm, the purpose of the brand, the consumers profile, the brand’s position within the marketplace, and the brand’s general impression. Once, multinational corporations entirely assume these aspects they can utilize brand marketing to market the benefits of the brand in any space in the marketplace. The investigation provides several recommendations to multinational corporations intending to enter Chinese market by utilizing brand marketing as a strategic tool to focus on consumer needs and preferences in the Chinese luxury automobile market.

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Kulchytska, A. V. "SOCIAL-PSYCHOLOGICAL PECULIARITIES OF CONSUMER’S BEHAVIOR." Psychological Prospects Journal 29 (2017): 151–61. http://dx.doi.org/10.29038/2227-1376-2017-29-151-161.

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David Lee, Joonwhan, Angelica Bahl, Gregory S. Black, Darrin C. Duber-Smith, and Nicole S. Vowles. "Sustainable and non-sustainable consumer behavior in young adults." Young Consumers 17, no. 1 (April 18, 2016): 78–93. http://dx.doi.org/10.1108/yc-08-2015-00548.

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Purpose Using broad definitions of sustainable and non-sustainable consumer behavior, identifying key elements of these types of consumer behavior and differentiating between spirituality and religiosity, the purpose of this study is to develop and test a research model. Design/methodology/approach A systematic literature review was conducted to identify elements of the research constructs. Literature on sustainable business practices was particularly important. Once elements were identified, measures used in previous consumer behavior research were used to collect data from 116 undergraduate students enrolled in marketing and management classes at a major university located in the southwestern USA. Findings Results indicate that the level of a consumer’s spirituality affects both sustainable and non-sustainable consumer behavior. In addition, the model predicts that the level of a consumer’s religiosity has no impact on non-sustainable consumer behavior, and this prediction is verified by the study results. Practical implications As it is important for businesses to conduct sustainable business practices, it may also be beneficial to consumers to practice sustainable behavior. A significant predictor of this sustainable consumer behavior is spirituality, and it is important to distinguish spirituality from religiosity. Originality/value Sustainable consumer behavior is more thoroughly described. Also, religiosity and spirituality are delineated. Finally, for the first time, the separate and distinct impact of religiosity and spirituality on sustainable and non-sustainable consumer behavior is assessed.

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Castaneda, Marigold G., Carmelita P. Martinez, Rodilina Marte, and Banjo Roxas. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective." Social Responsibility Journal 11, no. 4 (October 5, 2015): 658–76. http://dx.doi.org/10.1108/srj-02-2014-0019.

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Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach – This study uses partial least squares approach to structural equation modelling of survey data involving 1,044 consumers in the Philippines. It involves testing of a measurement model to examine the validity and reliability of the constructs used in the study. This is followed by testing of the structural models to test the hypothesised relationships of the constructs. Findings – The results suggest the substantive influence of social capital on environmental knowledge, pro-environmental attitudes and eco-capability. Both knowledge and attitudes have positive effects on eco-capability, which in turn positively shapes eco-behaviour. Research limitations/implications – Future studies can examine how social capital as a multi-dimensional construct impacts context-specific consumer behaviour. Practical implications – Social and environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications – Findings highlight the role of social capital within one’s community as a resource channel to encourage environmentally responsible consumer behaviour. Originality/value – The study extends the BPM by offering a social capital view as a more nuanced explanation of consumer eco-behaviour.

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Kao, Yang-Ta, Hsiau-Wen Lin, and Dai-Yi Qiu. "Implementation of Offline Consumer Behavior Tracking." International Journal of Pattern Recognition and Artificial Intelligence 35, no. 09 (May 4, 2021): 2150028. http://dx.doi.org/10.1142/s0218001421500282.

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Due to declining trading volume growth in e-commerce platforms, physical channels have attracted considerable investments from various large international companies (e.g. Alibaba, JD, Walmart, Wanda, and Wuzhou International). However, e-commerce platforms can track consumers’ behaviors (attraction to landing page design, clicks on certain products, consumer behavior trajectory tracking, clicks on advertisements, and internal link optimization of product pages), a feat unachievable in current physical channels. Consequently, this study attempted to apply the characteristics of online channels in a physical channel by using image object tracking and image detection techniques. Through this inclusion, physical channels are capable of providing consumers with more favorable experience and interaction, and brick-and-mortar store owners can obtain a more accurate understanding of consumer behaviors of store consumers. Information acquired through this system can be provided to store owners to serve as reference for merchandise placement, arrangement of display shelves, and consumer circulation path planning. This study used the technique of image processing to locate the Region of Interest and applied object tracking to get the consumer’s trajectory which successfully implemented the consumer-tracking characteristics of online platforms in a physical channel while retaining the unique experience of the physical channel. This results in a win–win scenario for businesses and consumers.

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Khurniawan, Dimas, Mohammad Dimyati, and Deasy Wulandari. "Pengaruh Elemen Sensory Branding Terhadap Perilaku Pengambilan Keputusan Konsumen Dalam Membeli Aqua Dengan Pendekatan Neuromarketing Di Kabupaten Jember." e-Journal Ekonomi Bisnis dan Akuntansi 4, no. 1 (May 15, 2017): 44. http://dx.doi.org/10.19184/ejeba.v4i1.4572.

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The purpose of this study acclaims the important of Auditory, Visual and Tactile in affecting consumer’s decision makingbehavior of buying, it is also to figure out it’s impact in Aqua. Thus, it is important to study “The Impact Of SensoryBranding’s Elements On Consumer’s Decision Making Behavior Of Buying Aqua With Neuromarketing Approach InJember”. The population in this study are Aqua’s consumers in Jember. Sampling is taken using purposive sampling methodfrom 100 respondents. Instrument analysis in this study is performed using Structural Equation Model (SEM) withconfirmatory approach. The result shows that: 1) auditory significantly affects consumer’s decision making behavior of buyingAqua in Jember, 2) visual significantly affects consumer’s decision making behavior of buying Aqua in Jember, and 3) tactilesignificantly affects consumer’s decision making behavior of buying Aqua in Jember.

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Tang Herman, Robertus. "Grown Up Digital: Effect Social Media Usage on Consumer Behavior." Advanced Science Letters 21, no. 4 (April 1, 2015): 1035–38. http://dx.doi.org/10.1166/asl.2015.5977.

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The social media now becomes more powerful for customer in decision making process and behavior. In reality, social media also has a significant contribution for customer because many information and recommendation provided by social media. Social media usage and customer involvement in social networking will affect the consumers’ opinion, interest and behavior. This paper aims to investigate consumer usage behavior and mapping consumers profile based on the social media used. This research used Factor Analysis and Cluster Analysis to identify and analyze the social media usage. The result describes a significant affect of social media on consumer usage. From cluster analysis show the different consumer’s behavior profiling based on their social media usage relate to their profile. There is three characteristic level of consumers based on result study and the characteristic describe the consumers profile based on the reason of using social media.

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Raska, David, and Doris Shaw. "Is the Greening of Firms Helping Consumers to Go Green?" Social Marketing Quarterly 18, no. 1 (March 2012): 40–54. http://dx.doi.org/10.1177/1524500411435482.

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Although research supports the notion that consumers look favorably upon firms that implement popular social behaviors like “going green,” little is known about how such practices impact the consumer’s own social attitudes and behaviors. In two experiments, the authors explore this underresearched area in social marketing by examining how a firm’s stated motive for its environmentally friendly behaviors as well as brand loyalty influence consumer attitudes toward, and intentions for, similar behaviors. Implications for social marketers are provided regarding the development of effective social marketing programs. These results suggest that society may best be served when marketers integrate more honesty and transparency into socially responsible claims since consumers are more likely to model their behavior under these circumstances.

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Ali, Imran, and Saud Mandurah. "The Role of Personal Values and Perceived Social Support in Developing Socially Responsible Consumer Behavior." Asian Social Science 12, no. 10 (September 19, 2016): 180. http://dx.doi.org/10.5539/ass.v12n10p180.

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Corporate social responsibility (CSR) is a longstanding theme in marketing research. Although plenty of research have been done to examine the influence of CSR activities on consumer behavior, less attention is paid to explore the psychological factors that shape consumer’s socially responsible behavior (SRB). The current research addresses this gap by reviewing and comparing the literature from psychology and marketing streams that moves towards a degree of convergence. It examines the psychological role of personal values and external factors like perceived social support to build pro-social behavior among consumers. The personal values include; self-transcendence and self-enhancement values and perceived social support by social network in shaping consumer’s socially responsible behavior. The study proposed and tested the theoretical model using Structural Equation Model (SEM) technique. Data is collected through self-administered survey from 450 consumers in Pakistan. The study found that higher self-transcendence values leads to higher level of socially responsible behavior among consumers. Whereas self-enhancement values has negative influence on consumers in adopting socially responsible behavior. The social networks including; parents, friends/peers, teachers’ play important role in development of socially responsible behavior among consumers as individuals tend to pay focus on the recommendations of their members in their social networks. The findings of this study provide important recommendations to the corporate policy makers to ensure sustainable organizational performance in today’s competitive business environment.

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Dissertations / Theses on the topic "Consumer’s behavior"

Hellström, Charlotta, Emma Hammer, and Emma Martin. "Blog Influence on Consumer Information Search : From a Consumer’s Perspective." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26724.

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Title: Blog Influence on Consumer Information Search Authors: Emma Hammer, Charlotta Hellström & Emma Martin Tutor: Jonas Dahlqvist Date: 2015-05-11 Key Words: Blog marketing, information search, blog characteristics, blog influence, consumer behavior, online information, online communication Abstract Information search is crucial to consumers because it can potentially lead to better decision-making, therefor it is argued to be the most important aspect during the consumer decision process (Beatty & Smith, 1987; Schmidt & Spreng, 1996). The Internet has greatly impacted the way consumers search for information (Peterson & Merino, 2003). The easy access of online information has made consumers to turn to blogs as an information source, to find inspiration and to be entertained. Moreover, the opportunity to interact with bloggers increases trust and thus consumers feel a stronger connection to the information being shared (Piscopo, 2015). This thesis intends to analyze and describe what influences consumers to use blogs as an information source and why consumers continuously use blogs over traditional media. To be able to fully understand the use of blogs, the most influential characteristics of blogs affecting consumer behavior are investigated. This thesis discusses similarities and differences with existing literature concerning blogs and consumer behavior and intends to narrow the knowledge gap on the topic. To fulfill the purpose of this thesis, existing literature was carefully studied to gain knowledge of the topic and qualitative primary data was collected through personal interviews to gain insights from consumers’ perspectives among experienced blog readers. The interview questions were developed based on the theory and previous literature addressed in this study. The findings of our study indicated that all of the respondents were influenced to read blogs both internally and externally. Our study showed that consumers prefer using blogs as an information source over traditional media because it is easily accessible, free and more convenient. Finally, the continuous use of blogs was realized as a result of these blog characteristics explained by the respondents: familiarity, frequency, convenience, inspirational, humor and professionalism.

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Bothorel, Grégoire. "The influence of brands’ omni-channel strategy on consumer’s behavior." Thesis, Paris 1, 2020. http://www.theses.fr/2020PA01E031.

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Cette thèse étudie la communication omni-canal et vise à comprendre les effets de l’activation d’un canal de communication supplémentaire auprès d’un client connecté. Trois essais complémentaires étudient respectivement (I) l’impact marginal d’un canal de communication supplémentaire, (II) l’orchestration des canaux de communication dans un parcours client connecté et (III) l’hétérogénéité des réponses d’un portefeuille de clients. Ces essais sont construits sur des designs expérimentaux à grande échelle qui combinent des canaux traditionnels, numériques et mobiles (email, SMS, courrier et bannières en RTB). L’influence d’un canal de communication sur le comportement d’achat du consommateur est mesurée de manière causale grâce à l’incrémentalité. L’incrémentalité permet de mesurer et d’isoler la contribution réelle de chaque canal à la réponse comportementale du consommateur dans son processus décisionnel. Ce travail doctoral montre que l’activation d’un canal supplémentaire génère un incrément significatif de conversions online et offline et permet par ailleurs de comprendre l’origine de cet incrément de conversions. Au-delà d’enrichir la compréhension des modèles de communication à l’ère des canaux numériques, mobiles et programmatiques, cette thèse met en lumière les impacts d’un canal sur les parcours clients et la forte hétérogénéité des réponses comportementales d’un portefeuille de clients. Elle identifie également les sources de synergie entre les canaux et démontre le rôle clé de l’orchestration omni-canal pour tirer profit du potentiel de certains clients
This thesis studies omni-channel communication and aims at understanding the effects of activating an additional communication channel towards a connected customer. Three complementary essays respectively study (I) the marginal impact of an additional communication channel, (II) the orchestration of communication channels in a connected customer journey and (III) the heterogeneity of responses across a customer portfolio. These essays are based on large-scale field experiments combining traditional, digital and mobile channels (email, SMS, mail and RTB display). The influence of a communication channel on consumer purchasing behavior is measured causally through incrementality. Incrementality makes it possible to measure and isolate the effective contribution of each channel to the consumer's behavioral response in his decision-making process. This doctoral work demonstrates that the activation of an additional channel generates a significant uplift of online and offline conversions and provides an understanding of the source of this uplift of conversions. Beyond deepening the comprehension of communication models in the era of digital, mobile and programmatic channels, this thesis highlights the impacts of a channel on customers' journeys and the strong heterogeneity of the behavioral responses of a customer portfolio. It also identifies the sources of synergy between channels and demonstrates the key role of omni-channel orchestration in leveraging the value potential of specific customers

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Guerrero, Giuliana. "The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/15473.

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This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes qualitative and quantitative analysis. Qualitative analysis consists of in-depth interviews with CSR representatives from consumer product companies, CSR practitioners and some consumers from the quantitative sample. That group’s composition was selected in order to obtain a wide picture of the consumers’ perception towards CSR, including their understanding of the concept and the relevance in their decision making process when buying convenience food products. The quantitative analysis portion consists of an on-line survey focused on Peruvian consumers who live in Lima during the year 2015. Consumers included in the sample were selected by convenience. After analyzing the 134 completed surveys, the results obtained suggest that even though there is an increasing interest in CSR, including CSR as an attribute of the purchased goods, interest is not fully demonstrated by the purchasing behavior of consumers. The main breach leading to this inconsistency appears to be the lack of or failure in the companies’ CSR communication towards consumers. Consumers demand reliable information which socially responsible companies usually provide; however at this stage, the target audiences of such information are mostly corporations and communities surrounding the manufacturing plants of convenience food products.

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Liu, Zhangyahui Liu. "Predicting the Chinese Consumer’s Consumption Value of Using Mobile Apps to Shop Fashion Products." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469884479.

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Du, Feng. "Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase." Universidade do Vale do Rio dos Sinos, 2016. http://www.repositorio.jesuita.org.br/handle/UNISINOS/5985.

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The globally growth of smartphone sales seems inevitable, and it opens new challenges and opportunities for businesses. Understanding consumer behavior in smartphone purchase in a cross cultural context is important for both marketers and consumers. For the development of this research, a theoretical model was proposed and tested in order to understand the impact of consumer’s innovativeness and frugal behavior on smartphone purchase intention in a cross-cultural context. To this end, it was conducted a survey that covers analyzing the antecedents of innovativeness and frugal behavior, as well as understanding the cultural difference among consumer’s smartphone purchase intention. In detail, the survey was developed in Qualtrics and distributed to participants from three countries (Brazil, China and India). The valid sample size was 349 participants in total. We used structural equation modeling to verify the proposed model and analyze the collected data. After adjustment of theoretical model, the study results indicated satisfactory indexes. The final model showed that opinion leadership, product involvement and symbolic value are factors that positively lead to domain specific innovativeness; as well as intrinsic religiosity is positive antecedent of frugal behavior; materialism also positively related to frugal behavior under economic pressure background; both consumer’s domain specific innovativeness and frugal behavior are positively lead to smartphone purchase behavioral intention; the cultural orientation value such as collectivism, uncertainty avoidance and power distance have moderate effects on relations among consumer’s Innovativeness, frugal and behavioral intention; other moderators such as status consumption and economic strain also showed significant moderate effects in the final model.

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Pishchenko, Vitalina, and Alexandros Myriounis. "Consumer’s acceptance of new technology: A netnographic study on self-driving automobiles." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-296635.

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A problem of non-acceptance of new information technologies becomes a predominant obstacle that results in companies’ losses and represents an arena of avid debate for researchers. Hereof this netnographic study explores changes in the individual beliefs that contribute to new information system acceptance such as autopilot in the light of the Technology Acceptance model (TAM). The research takes place within three automobile communities related to Tesla Motors and uses content analysis for its collected data. Based on the findings new influencers on individual beliefs emerge hence the research proposes to incorporate these determinants into the adopted TAM model. This study has theoretical, practical and methodological contributions.

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Day, Kristin. "The Effects of Occupational Title and Language Choice on Consumer’s Acceptance of Behavior Analysis." Honors in the Major Thesis, University of Central Florida, 2004. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/702.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf
Bachelors
Arts and Sciences

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Steinstö, Jakob. "Is the Invisible Really Invisible? : A qualitative study about how consumer’s attitudes are affected by ingredient branding." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-55597.

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Background: Branding in the B2B sector can be conducted in a phenomenon called ingredient branding. Ingredient branding is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. An ingredient brand works as a guarantor for the host brand. Ingredient brand will be used to enhance and build associations to a host brand. Purpose: The purpose of the thesis is to investigate how consumer’s attitudes are affected by ingredient branding on products in the segment of low price host brands. Research Questions: How does an ingredient brand affect consumer’s attitudes on a low price host brand in a positive or a negative way? How does an ingredient brand affect consumer’s attitudes on high or low involvement products? Method: The thesis was conducted as a qualitative research with an abductive approach and focus groups as data collection method. Conclusion: Ingredient branding can change consumer’s attitudes both in a positive and negative way on products in the segment of low price brands. This research shows that when an ingredient brand is added the consumer are expecting that the price and quality increase on the end product. An ingredient brand has low effect on consumer’s attitudes on high involvement products and high effect on low involvement products.

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Karampournioti, Evmorfia [Verfasser]. "Understanding consumers’ ethical decision-making process : assessment of antecedents and consequences of consumer’s explicit and implicit perception and behavior towards ethical consumption / Evmorfia Karampournioti." Hannover : Gottfried Wilhelm Leibniz Universität Hannover, 2020. http://d-nb.info/1224045793/34.

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Kuptanon, Suratssawadee, and Thanathorn Pichittachakul. "“Changing consumer’s attitude of energy drinks in Thailandmarket”-A case study of Thai consumer behavior toward energy drinks-Master Thesis in Business Studies." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12526.

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Date: 2011-05-25 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Changing consumer’s attitude of energy drinks in Thailand market. Acase study of Thai consumer behavior toward energy drinks. Authors: Suratssawadee Kuptanon (870113)Thanathorn Pichittachakul (831226) Supervisor: Peter SelegårdProblem: How to change the attitude of Thai young adult consumer regarding toenergy drink? Purpose: To describe and analyze the attitude of Thai young adult consumer thateffect to the energy drink market in order to develop and change theirattitude in the positive way. Furthermore, give the recommendationabout the appropriate way to maintain and increase the market shareand customer for the marketer. Method: This research use both qualitative and quantitative in the questionnairesurvey to conduct the real behavior and attitude of young adult inThailand market. Basically, the data collection method also dividedinto two sources which are primary data and secondary data.Moreover, the total respondents in this research are 400 who are youngadult and live in Bangkok, Thailand. Also, the theories of attitudechange strategies, attitudes and consumer perception are use in thisresearch. Conclusion: The results from the survey show the opportunities for marketer tochange their customer attitude by use the main instruments which areadvertising and marketing campaigns. Keyword: consumer behavior, change attitude, change behavior, energybeverage, and social drinking

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Books on the topic "Consumer’s behavior"

D, Lindquist Jay, and Sirgy M. Joseph, eds. Consumer behavior. Lincolnwood, Ill: NTC Business Books, 1997.

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Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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Mowen, John C. Consumer behavior. 5th ed. Upper Saddle River, N.J: Prentice-Hall, 1997.

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Mowen, John C. Consumer behavior. 4th ed. Englewood Cliffs, N.J: Prentice-Hall, 1995.

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Consumer behavior. New York: Macmillan, 1987.

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Mowen, John C. Consumer behavior. 2nd ed. New York: Macmillan, 1990.

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Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Fort Worth, TX: Dryden Press, 1999.

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Berkman, Harold W. Consumer behavior: Concepts and strategies. 3rd ed. Boston, Mass: Kent Pub. Co., 1986.

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Cases in consumer behavior. Englewood Cliffs, N.J: Prentice-Hall, 1987.

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Cases in consumer behavior. 2nd ed. Englewood Cliffs, N.J: Prentice Hall, 1992.

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Book chapters on the topic "Consumer’s behavior"

Hwang, Jiyoung, and Yoon-Na Cho. "Consumer’s Online Contents Sharing Behavior (An Abstract)." In Marketing at the Confluence between Entertainment and Analytics, 1593–94. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_310.

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Ogino, Akihiro, Taketo Kobayashi, Yusuke Iida, and Toshikazu Kato. "Smart Store Understanding Consumer’s Preference through Behavior Logs." In Lecture Notes in Computer Science, 385–92. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-21660-2_43.

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Albertsen, Levke, Klaus-Peter Wiedmann, Evmorfia Karampournioti, and Sascha Langner. "An Abstract: Consumer’s Acceptance of Food Innovations: Effects on Product Perception and Consumer Behavior." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 505. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_165.

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Hao, Wenyi. "Green Food Marketing Strategies Based on Consumer’s Behavior Influencing Factors Analysis." In Communications in Computer and Information Science, 191–97. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-23023-3_29.

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Wan, Ke, and Chunxiang Guo. "Research on Order Strategy Considering Consumer’s Return Behavior Under Inventory Sharing." In Proceedings of the Fifteenth International Conference on Management Science and Engineering Management, 669–81. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-79206-0_50.

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Saintives, Camille. "Why do you Consume this Product Again? The Role of Consumption on Consumer’s Behavior." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 261–69. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_69.

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Puplampu, Gideon L., Ama Pokuaa Fenny, and Gwendolyn Mensah. "Consumers and Consumer Behaviour." In Health Service Marketing Management in Africa, 57–70. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-6.

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Chang, Kuei-Feng, and Hao-Wei Yang. "A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior: A Structured Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 971–76. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_180.

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Rodríguez-Priego, Nuria, and Francisco J. Montoro-Ríos. "How Cultural Beliefs and the Response to Fear Appeals Shape Consumer’s Purchasing Behavior Toward Sustainable Products." In Sustainability in Innovation and Entrepreneurship, 47–62. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-57318-2_4.

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Singh, Amandeep, and P. Vigneswara Ilavarasan. "Predicting Consumer’s Complaint Behavior in Telecom Service: An Empirical Study of India, Sri Lanka, and Bangladesh." In Information and Communication Technology for Intelligent Systems, 465–72. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-1742-2_46.

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Conference papers on the topic "Consumer’s behavior"

Sazaly, Muhammad Habib. "The Relationship Between Consumer’s Behavior and Shopping Orientation Moderated by Consumer’s Demographics." In ICBSI 2018 - International Conference on Business Sustainability and Innovation. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.08.72.

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Sun, Yi, and Zhao Pan. "The Impact of Social Network: Understand Consumer’s Collaborative Purchase Behavior." In 2018 8th International Conference on Logistics, Informatics and Service Sciences (LISS). IEEE, 2018. http://dx.doi.org/10.1109/liss.2018.8593231.

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Huang, Jida, Behzad Esmaeilian, and Sara Behdad. "Design for Ease-of-Repair: Insights From Consumers’ Repair Experiences." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59685.

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With the increasing attention on the role of consumer behavior in sustainable development, consideration of consumer’s product repair and reuse behavior is becoming more and more important in the product design domain. In order to investigate the product ease-of-repair and its effect on future product purchase and recommendation decisions made by consumers, this paper studies the main reasons that consumers were not able to repair a product based on a survey data collected by a wiki-based website that offers repair manuals for consumer electronics. Two main questions have been asked in the survey: what is the last thing you personally fixed? And why did you not succeed in fixing it. The information of these questions and the available response options have been used to compared eleven types of electronics in terms of their ease-of-repair. A list of design features (e.g. openability, accessibility, standardization, and modularity) that may increase the repair adoption by individual consumers has been discussed. In addition, a Data Envelopment Analysis (DEA) method was introduced to compare different categories of products in terms of reparability efficiency. The findings on how repair experiences or efficiency of repair for different categories of devices influence consumers’ future purchase and recommendation decisions have been presented.

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Yuniar, Ananda, and Alan Fibrianto. "Consumer’s Privacy Perception in Online Shopping Behavior using E-Commerce Platform." In Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.16-10-2019.2304352.

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Liao, Yi-Wen, Chiung-Wei Huang, and Zhi-Yuan Su. "Exploring the Effects of Third-party Logins on Consumer’s Online Shopping Behavior." In 2019 International Conference on Intelligent Computing and its Emerging Applications (ICEA). IEEE, 2019. http://dx.doi.org/10.1109/icea.2019.8858294.

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Imaniya, Taliya, and Anna Amalyah Agus. "The Influence of Consumer’s Decision Making Process to Online Purchase Behavior Analysis." In 2019 2nd International Conference of Computer and Informatics Engineering (IC2IE). IEEE, 2019. http://dx.doi.org/10.1109/ic2ie47452.2019.8940898.

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Marlien, R. A., CindyNoviani Putri, R. Basiya, and Bambang Suteja. "Analysis of Factors Affecting Consumer’s Purchase Intention Impact on Customer Behavior Outcomes." In The 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.210311.086.

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"Psychological Pricing Strategy and its Influences on Consumer’s Buying Behavior in Kurdistan Region." In International Conference on Accounting, Business, Economics and Politics. Ishik University, 2019. http://dx.doi.org/10.23918/icabep2019p13.

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Sabbaghi, Mostafa, and Sara Behdad. "Environmental Impact Assessment of Product Lifespan: The Role of Consumer’s Repair Behavior and Critical Components Deterioration." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59321.

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Consumers might be willing to repair their broken devices as long as the associated repair costs do not exceed an undesirable threshold. However, in many cases the technological obsolescence actuates consumers to retire old devices and replace them with new ones rather than extending the product lifecycle through repair. In this paper, we aim to investigate the impact of components’ deterioration profiles and consumers’ repair decisions on the lifespan of devices, and then assesse the anticipated life cycle environmental impacts. A Monte Carlo simulation is developed to estimate the life cycle characteristics such as the average lifespan, the number of failed components’ replacement, and the total repair cost per cycle for a laptop computer. The lifecycle characteristics estimated from simulation model further have been used in a Life Cycle Assessment (LCA) study to quantify the environmental impact associated with different design scenarios. The results reveal the impact of product design as well as consumers’ repair decisions on the product lifespan and the corresponding environmental impacts.

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Sutikno, V., Indarini, and S. Margaretha. "Young Consumer’s Purchase Intention Toward Environmentally Friendly Products in Indonesia: Expanding the Theory of Planned Behavior." In Proceedings of the 17 th International Symposium on Management (INSYMA 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200127.008.

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Reports on the topic "Consumer’s behavior"

Li, Shanjun, Joshua Linn, and Erich Muehlegger. Gasoline Taxes and Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, March 2012. http://dx.doi.org/10.3386/w17891.

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Nevo, Aviv. Empirical Models of Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, October 2010. http://dx.doi.org/10.3386/w16511.

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Kearney, Melissa Schettini. State Lotteries and Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, November 2002. http://dx.doi.org/10.3386/w9330.

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Bradford, David, Charles Courtemanche, Garth Heutel, Patrick McAlvanah, and Christopher Ruhm. Time Preferences and Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, July 2014. http://dx.doi.org/10.3386/w20320.

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Shaw, Dierdre, and Katherine Duffy. Save Your Wardrobe: Digitalising Sustainable Clothing Consumption. University of Glasgow, June 2019. http://dx.doi.org/10.36399/gla.pubs.188107.

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This preliminary research examines the role of digitalisation in changing how consumers respond to, manage and maintain more sustainable approaches to clothing. It brings together the mission and vision of Save Your Wardrobe, with expert consumer researchers from University of Glasgow. Using a qualitative approach (in-depth consumer interviews and wardrobe audits) we explore existing clothing behaviours and how the Save Your Wardrobe (SYW) application (app) could be used as a digital wardrobe management solution.

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Clifton, Kelly, Christopher Muhs, Sara Morrissey, Tomás Morrissey, Kristina Currans, and Chloe Ritter. Examining Consumer Behavior and Travel Choices. Portland State University Library, February 2013. http://dx.doi.org/10.15760/trec.114.

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Bogdan, Alex, and Nikki Soo. Survey of consumer practices with respect to coated frozen chicken products. Food Standards Agency, June 2021. http://dx.doi.org/10.46756/sci.fsa.hrb725.

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The Food Standards Agency (FSA) is investigating a spike in Salmonella cases in the UK linked to the consumption of coated frozen chicken products. In March 2021, FSA, in collaboration with Food Standards Scotland (FSS) commissioned Ipsos MORI to conduct an online survey in order to identify consumer behaviours which could increase their risk to foodborne disease. The key research questions were: •Which consumers are purchasing coated frozen chicken products? •How do consumers store and cook these products? •Do consumers follow packaging instructions when cooking and storing these products?•Are consumers putting themselves at risk of Salmonellain the way they, store, cook and handle these products? •Do consumers take appropriate action to protect themselves from risk by washing their hands, and avoiding cross-contamination when handling these products? •Do children (aged 12 or under) or teenagers (aged 13-15) handle and cook these products?

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Heffetz, Ori. Expenditure Visibility and Consumer Behavior: New Evidence. Cambridge, MA: National Bureau of Economic Research, October 2018. http://dx.doi.org/10.3386/w25161.

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Yurchisin, Jennifer, Hongjoo Woo, and Kittichai Watchravesringkan. An Investigation of Socially Responsible Consumers’ Behavior in Thrift Stores. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-962.

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Seybold, Patricia. Best Practices in Dealing with Consumers’ Cross-Channel Retail Behavior. Boston, MA: Patricia Seybold Group, January 2004. http://dx.doi.org/10.1571/bp1-29-04cc.

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