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Books on the topic 'Consumer’s behavior'

Author: Grafiati

Published: 4 June 2021

Last updated: 18 February 2022

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1

D, Lindquist Jay, and Sirgy M. Joseph, eds. Consumer behavior. Lincolnwood, Ill: NTC Business Books, 1997.

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2

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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3

Mowen, John C. Consumer behavior. 5th ed. Upper Saddle River, N.J: Prentice-Hall, 1997.

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4

Mowen, John C. Consumer behavior. 4th ed. Englewood Cliffs, N.J: Prentice-Hall, 1995.

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5

Consumer behavior. New York: Macmillan, 1987.

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6

Mowen, John C. Consumer behavior. 2nd ed. New York: Macmillan, 1990.

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7

Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Fort Worth, TX: Dryden Press, 1999.

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8

Berkman, Harold W. Consumer behavior: Concepts and strategies. 3rd ed. Boston, Mass: Kent Pub. Co., 1986.

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9

Cases in consumer behavior. Englewood Cliffs, N.J: Prentice-Hall, 1987.

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10

Cases in consumer behavior. 2nd ed. Englewood Cliffs, N.J: Prentice Hall, 1992.

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11

K, Rajendran. A psychological study of consumer behaviour towards super-markets. Annamalainagar: Annamalai University, 1989.

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12

Consumer behavior. New York: Wiley, 1986.

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13

Wilkie, William L. Consumer behavior. 3rd ed. New York: John Wiley & Sons, 1994.

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14

Wilkie, William L. Consumer behavior. 2nd ed. New York: Wiley, 1990.

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15

Wilkie, William L. Consumer behavior. 3rd ed. New York: Wiley, 1994.

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16

Wilkie, William L. Consumer behavior. New York: Wiley, 1987.

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17

Harrell, Gilbert D. Consumer behavior. San Diego: Harcourt Brace Jovanovich, 1986.

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18

Solomon, Michael R. Consumer behavior: In fashion. Upper Saddle River, N.J: Pearson/Prentice Hall, 2009.

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19

Michel, Laroche, and Muller Thomas Edward 1939-, eds. Consumer behaviour: The Canadian perspective. 2nd ed. Scarborough, Ont: Nelson Canada, 1994.

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20

D, Blackwell Roger, and Miniard Paul W, eds. Consumer behavior. 5th ed. Chicago: Dryden Press, 1986.

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21

David, Prensky, ed. Consumer behavior. New York: J. Wiley, 1996.

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22

Blackwell, Roger D. Consumer behavior. 9th ed. Mason, Ohio: South Western, 2001.

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23

Lazar, Kanuk Leslie, ed. Consumer behavior. 8th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2004.

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24

L, Cronley Maria, and Cline, Thomas W. (Thomas Warren), eds. Consumer behavior. Mason, OH: South-Western, Cengage Learning, 2011.

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25

Lazar, Kanuk Leslie, ed. Consumer behavior. Upper Saddle River, N.J: Pearson Education, 2010.

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26

Consumer behavior. Boston: Prentice Hall, 2012.

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27

Lazar, Kanuk Leslie, ed. Consumer behavior. 5th ed. Englewood Cliffs, N.J: Prentice-Hall International, 1994.

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28

J, MacInnis Deborah, ed. Consumer behavior. 5th ed. Australia: South-Western Cengage Learning, 2010.

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29

Lazar, Kanuk Leslie, ed. Consumer behavior. 5th ed. Englewood Cliffs, NJ: Prentice Hall, 1994.

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30

Engel, James F. Consumer behavior. 5th ed. Chicago: Dryden Press, 1986.

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31

Engel, James F. Consumer behavior. 6th ed. Chicago: Dryden Press, 1993.

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32

Schiffman, Leon G. Consumer behavior. Sydney: Prentice Hall Australia, 1997.

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33

Lazar, Kanuk Leslie, ed. Consumer behavior. 9th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2007.

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34

Schiffman, Leon G. Consumer behavior. 4th ed. Englewood Cliffs, NJ: Prentice Hall, 1991.

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35

Lazar, Kanuk Leslie, ed. Consumer behavior. 6th ed. Upper Saddle River, N.J: Prentice Hall, 1997.

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36

D, Blackwell Roger, and Miniard Paul W, eds. Consumer behavior. 6th ed. Chicago: Dryden Press, 1990.

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37

Schiffman, Leon G. Consumer behavior. 8th ed. Upper Saddle River, N.J: Pearson Education International, 2004.

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38

Consumer behavior. 9th ed. Boston: Prentice Hall, 2011.

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39

Engel, James F. Consumer behavior. 5th ed. Chicago: Dryden Press, 1986.

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40

Schiffman, Leon G. Consumer behavior. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1987.

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41

Hoyer, Wayne D. Consumer behavior. Boston: Houghton Mifflin, 1997.

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42

Schiffman, Leon G. Consumer behavior. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1987.

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43

1940-, Blackwell Roger D., and Miniard Paul W, eds. Consumer behavior. 8th ed. Fort Worth: Dryden Press, 1995.

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44

Schiffman, Leon G. Consumer behavior. 7th ed. London: Prentice Hall International, 2000.

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45

Smith, N. Craig. Consumers as Drivers of Corporate Social Responsibility. Edited by Andrew Crane, Dirk Matten, Abagail McWilliams, Jeremy Moon, and Donald S. Siegel. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199211593.003.0012.

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This article surveys the potential and limits of consumers in demanding socially responsible behavior through their decisions at the checkout. Corporate responsibility (CR) has never been more prominent on the corporate agenda and primarily because the business case is perceived to be much stronger. This article takes a critical look at the role of consumers in corporate attention to CR. It gives illustrative examples of ‘ethical consumerism’, survey data, and a theoretical rationale that supports the general idea that consumers care about issues of corporate responsibility. It also examines various marketer initiatives that reflect a belief in ethical consumerism, from cause-related marketing to ethical branding. It then turns to more theoretical treatments and empirical research findings on, first, consumer support for pro-social corporate conduct (‘positive ethical consumerism’) and, second, consumer punishment of CR failings, most notably in consumer boycotts (‘negative ethical consumerism’).

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46

Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Dryden Press, 2001.

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47

Mittal, Banwari, Jagdish N. Sheth, and Bruce I. Newman. Customer Behavior: Consumer Behavior and Beyond. Harcourt Brace College Publishers, 1998.

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48

Mittal, Banwari, Jagdish N. Sheth, and Bruce I. Newman. Customer Behavior: Consumer Behavior and Beyond. Harcourt Brace College Publishers, 1998.

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49

Minor, Michael, and John C. Mowen. Consumer Behavior. Pearson Education, Limited, 1997.

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50

Heidbrink, Ludger, and Andrea Gröppel-Klein, eds. Die dunklen Seiten des Konsums. Nomos Verlagsgesellschaft mbH & Co. KG, 2020. http://dx.doi.org/10.5771/9783748920922.

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About 30 years ago, the metaphor of ‘the dark sides of consumer behaviour’ was introduced in consumer behaviour research. Consumers sometimes knowingly place themselves in the wrong with their behaviour (as in the case of fraudulent returning of products, for example), but regard their misdemeanours as ‘smart peccadilloes’. In addition, people succumb to harmful temptations and tend towards addictions (e.g. in the form of gambling). Finally, consumers often act more selfishly (or less sustainably) than they claim to. The contributions in this book examine this general topic, address the dark sides of consumerism and encourage both consumers and companies to rethink some of their behaviour and also develop counter-strategies to it. With contributions by Tilman Becker, Jonas Grauel, Andrea Gröppel-Klein, Rita Hagl-Kehl, Ludger Heidbrink, Stefan Hoffmann, Martin Klug, Jörn Lamla, Janina Loh, Kaspar Maase, Tobias Matzner, Julian Nida-Rümelin, Anja Spilski, Nathalie Weidenfeld, Marius Wuketich.

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