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Hellström, Charlotta, Emma Hammer, and Emma Martin. "Blog Influence on Consumer Information Search : From a Consumer’s Perspective." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26724.
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Title: Blog Influence on Consumer Information Search Authors: Emma Hammer, Charlotta Hellström & Emma Martin Tutor: Jonas Dahlqvist Date: 2015-05-11 Key Words: Blog marketing, information search, blog characteristics, blog influence, consumer behavior, online information, online communication Abstract Information search is crucial to consumers because it can potentially lead to better decision-making, therefor it is argued to be the most important aspect during the consumer decision process (Beatty & Smith, 1987; Schmidt & Spreng, 1996). The Internet has greatly impacted the way consumers search for information (Peterson & Merino, 2003). The easy access of online information has made consumers to turn to blogs as an information source, to find inspiration and to be entertained. Moreover, the opportunity to interact with bloggers increases trust and thus consumers feel a stronger connection to the information being shared (Piscopo, 2015). This thesis intends to analyze and describe what influences consumers to use blogs as an information source and why consumers continuously use blogs over traditional media. To be able to fully understand the use of blogs, the most influential characteristics of blogs affecting consumer behavior are investigated. This thesis discusses similarities and differences with existing literature concerning blogs and consumer behavior and intends to narrow the knowledge gap on the topic. To fulfill the purpose of this thesis, existing literature was carefully studied to gain knowledge of the topic and qualitative primary data was collected through personal interviews to gain insights from consumers’ perspectives among experienced blog readers. The interview questions were developed based on the theory and previous literature addressed in this study. The findings of our study indicated that all of the respondents were influenced to read blogs both internally and externally. Our study showed that consumers prefer using blogs as an information source over traditional media because it is easily accessible, free and more convenient. Finally, the continuous use of blogs was realized as a result of these blog characteristics explained by the respondents: familiarity, frequency, convenience, inspirational, humor and professionalism.
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Bothorel, Grégoire. "The influence of brands’ omni-channel strategy on consumer’s behavior." Thesis, Paris 1, 2020. http://www.theses.fr/2020PA01E031.
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Cette thèse étudie la communication omni-canal et vise à comprendre les effets de l’activation d’un canal de communication supplémentaire auprès d’un client connecté. Trois essais complémentaires étudient respectivement (I) l’impact marginal d’un canal de communication supplémentaire, (II) l’orchestration des canaux de communication dans un parcours client connecté et (III) l’hétérogénéité des réponses d’un portefeuille de clients. Ces essais sont construits sur des designs expérimentaux à grande échelle qui combinent des canaux traditionnels, numériques et mobiles (email, SMS, courrier et bannières en RTB). L’influence d’un canal de communication sur le comportement d’achat du consommateur est mesurée de manière causale grâce à l’incrémentalité. L’incrémentalité permet de mesurer et d’isoler la contribution réelle de chaque canal à la réponse comportementale du consommateur dans son processus décisionnel. Ce travail doctoral montre que l’activation d’un canal supplémentaire génère un incrément significatif de conversions online et offline et permet par ailleurs de comprendre l’origine de cet incrément de conversions. Au-delà d’enrichir la compréhension des modèles de communication à l’ère des canaux numériques, mobiles et programmatiques, cette thèse met en lumière les impacts d’un canal sur les parcours clients et la forte hétérogénéité des réponses comportementales d’un portefeuille de clients. Elle identifie également les sources de synergie entre les canaux et démontre le rôle clé de l’orchestration omni-canal pour tirer profit du potentiel de certains clientsThis thesis studies omni-channel communication and aims at understanding the effects of activating an additional communication channel towards a connected customer. Three complementary essays respectively study (I) the marginal impact of an additional communication channel, (II) the orchestration of communication channels in a connected customer journey and (III) the heterogeneity of responses across a customer portfolio. These essays are based on large-scale field experiments combining traditional, digital and mobile channels (email, SMS, mail and RTB display). The influence of a communication channel on consumer purchasing behavior is measured causally through incrementality. Incrementality makes it possible to measure and isolate the effective contribution of each channel to the consumer's behavioral response in his decision-making process. This doctoral work demonstrates that the activation of an additional channel generates a significant uplift of online and offline conversions and provides an understanding of the source of this uplift of conversions. Beyond deepening the comprehension of communication models in the era of digital, mobile and programmatic channels, this thesis highlights the impacts of a channel on customers' journeys and the strong heterogeneity of the behavioral responses of a customer portfolio. It also identifies the sources of synergy between channels and demonstrates the key role of omni-channel orchestration in leveraging the value potential of specific customers
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Guerrero, Giuliana. "The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/15473.
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This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes qualitative and quantitative analysis. Qualitative analysis consists of in-depth interviews with CSR representatives from consumer product companies, CSR practitioners and some consumers from the quantitative sample. That group’s composition was selected in order to obtain a wide picture of the consumers’ perception towards CSR, including their understanding of the concept and the relevance in their decision making process when buying convenience food products. The quantitative analysis portion consists of an on-line survey focused on Peruvian consumers who live in Lima during the year 2015. Consumers included in the sample were selected by convenience. After analyzing the 134 completed surveys, the results obtained suggest that even though there is an increasing interest in CSR, including CSR as an attribute of the purchased goods, interest is not fully demonstrated by the purchasing behavior of consumers. The main breach leading to this inconsistency appears to be the lack of or failure in the companies’ CSR communication towards consumers. Consumers demand reliable information which socially responsible companies usually provide; however at this stage, the target audiences of such information are mostly corporations and communities surrounding the manufacturing plants of convenience food products.
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Liu, Zhangyahui Liu. "Predicting the Chinese Consumer’s Consumption Value of Using Mobile Apps to Shop Fashion Products." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469884479.
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Du, Feng. "Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase." Universidade do Vale do Rio dos Sinos, 2016. http://www.repositorio.jesuita.org.br/handle/UNISINOS/5985.
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The globally growth of smartphone sales seems inevitable, and it opens new challenges and opportunities for businesses. Understanding consumer behavior in smartphone purchase in a cross cultural context is important for both marketers and consumers. For the development of this research, a theoretical model was proposed and tested in order to understand the impact of consumer’s innovativeness and frugal behavior on smartphone purchase intention in a cross-cultural context. To this end, it was conducted a survey that covers analyzing the antecedents of innovativeness and frugal behavior, as well as understanding the cultural difference among consumer’s smartphone purchase intention. In detail, the survey was developed in Qualtrics and distributed to participants from three countries (Brazil, China and India). The valid sample size was 349 participants in total. We used structural equation modeling to verify the proposed model and analyze the collected data. After adjustment of theoretical model, the study results indicated satisfactory indexes. The final model showed that opinion leadership, product involvement and symbolic value are factors that positively lead to domain specific innovativeness; as well as intrinsic religiosity is positive antecedent of frugal behavior; materialism also positively related to frugal behavior under economic pressure background; both consumer’s domain specific innovativeness and frugal behavior are positively lead to smartphone purchase behavioral intention; the cultural orientation value such as collectivism, uncertainty avoidance and power distance have moderate effects on relations among consumer’s Innovativeness, frugal and behavioral intention; other moderators such as status consumption and economic strain also showed significant moderate effects in the final model.
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Pishchenko, Vitalina, and Alexandros Myriounis. "Consumer’s acceptance of new technology: A netnographic study on self-driving automobiles." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-296635.
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A problem of non-acceptance of new information technologies becomes a predominant obstacle that results in companies’ losses and represents an arena of avid debate for researchers. Hereof this netnographic study explores changes in the individual beliefs that contribute to new information system acceptance such as autopilot in the light of the Technology Acceptance model (TAM). The research takes place within three automobile communities related to Tesla Motors and uses content analysis for its collected data. Based on the findings new influencers on individual beliefs emerge hence the research proposes to incorporate these determinants into the adopted TAM model. This study has theoretical, practical and methodological contributions.
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Day, Kristin. "The Effects of Occupational Title and Language Choice on Consumer’s Acceptance of Behavior Analysis." Honors in the Major Thesis, University of Central Florida, 2004. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/702.
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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucfBachelors
Arts and Sciences
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Steinstö, Jakob. "Is the Invisible Really Invisible? : A qualitative study about how consumer’s attitudes are affected by ingredient branding." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-55597.
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Background: Branding in the B2B sector can be conducted in a phenomenon called ingredient branding. Ingredient branding is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. An ingredient brand works as a guarantor for the host brand. Ingredient brand will be used to enhance and build associations to a host brand. Purpose: The purpose of the thesis is to investigate how consumer’s attitudes are affected by ingredient branding on products in the segment of low price host brands. Research Questions: How does an ingredient brand affect consumer’s attitudes on a low price host brand in a positive or a negative way? How does an ingredient brand affect consumer’s attitudes on high or low involvement products? Method: The thesis was conducted as a qualitative research with an abductive approach and focus groups as data collection method. Conclusion: Ingredient branding can change consumer’s attitudes both in a positive and negative way on products in the segment of low price brands. This research shows that when an ingredient brand is added the consumer are expecting that the price and quality increase on the end product. An ingredient brand has low effect on consumer’s attitudes on high involvement products and high effect on low involvement products.
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Karampournioti, Evmorfia [Verfasser]. "Understanding consumers’ ethical decision-making process : assessment of antecedents and consequences of consumer’s explicit and implicit perception and behavior towards ethical consumption / Evmorfia Karampournioti." Hannover : Gottfried Wilhelm Leibniz Universität Hannover, 2020. http://d-nb.info/1224045793/34.
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Kuptanon, Suratssawadee, and Thanathorn Pichittachakul. "“Changing consumer’s attitude of energy drinks in Thailandmarket”-A case study of Thai consumer behavior toward energy drinks-Master Thesis in Business Studies." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12526.
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Date: 2011-05-25 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Changing consumer’s attitude of energy drinks in Thailand market. Acase study of Thai consumer behavior toward energy drinks. Authors: Suratssawadee Kuptanon (870113)Thanathorn Pichittachakul (831226) Supervisor: Peter SelegårdProblem: How to change the attitude of Thai young adult consumer regarding toenergy drink? Purpose: To describe and analyze the attitude of Thai young adult consumer thateffect to the energy drink market in order to develop and change theirattitude in the positive way. Furthermore, give the recommendationabout the appropriate way to maintain and increase the market shareand customer for the marketer. Method: This research use both qualitative and quantitative in the questionnairesurvey to conduct the real behavior and attitude of young adult inThailand market. Basically, the data collection method also dividedinto two sources which are primary data and secondary data.Moreover, the total respondents in this research are 400 who are youngadult and live in Bangkok, Thailand. Also, the theories of attitudechange strategies, attitudes and consumer perception are use in thisresearch. Conclusion: The results from the survey show the opportunities for marketer tochange their customer attitude by use the main instruments which areadvertising and marketing campaigns. Keyword: consumer behavior, change attitude, change behavior, energybeverage, and social drinking
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Serrano, Manchón Miguel Angel. "The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin countries." Thesis, Jönköping University, IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54619.
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Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. In this investigation, the influence of music influencers on consumer behavior is analyzed, getting to the conclusion that the benefits of influencer and social media marketing increases customer experience and credibility, as it gives a brand the ability to communicate with its customers and develop a long-term relationship. The music resource is combined with the influence of the artist's personality to generate strategies that are effective but not totally rewarded by the consumers. Purpose: The purpose of this study is therefore to explore what influence Latin American artists have on the behaviour of Latin American consumers and how companies can use these motivations to structure their own marketing campaigns. Method: In order to carry out the following research work, the following stages are proposed: Firstly, a theoretical framework will be elaborated using the methodology of literature review, secondly a qualitative research which will consist of an empirical analysis the instrument chosen for this is an interview with a professional in the sector. And finally quantitative research The survey is the instrument chosen to collect the information that will drive the quantitative research proposed for this study. Conclusion: The results suggest that artists have an influence on the purchasing behaviour of Ibero-American consumers. By establishing connections between literature review, empirical data and surveys, a significant relationship was found that affirms the theory. The study reveals evidence that consumers in general can be influenced by music as a formative variable of the environment or atmosphere. The benefits of influencer and social media marketing increases customer experience and credibility, as it gives a brand the ability to communicate with its customers and develop a long-term relationship. The music resource is combined with the influence of the artist's personality to generate strategies that are effective but not totally rewarded by the consumers. From there, marketers should take this research into account when implementing artists in their campaigns in Latin America.
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Hsu, Chun-Chun, and 許淳淳. "Study on Consumer’s Behavior of Using Aroma-therapy." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/4f2r22.
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碩士國立嘉義大學
休閒事業管理研究所
94
In some developed countries aroma-therapy is an important treatment of alternative-therapy and it has been widely used for improving people’s health. Researches regarding aroma-therapy in medicine, make-up, emotion treatment are getting more popular and the results are well approved and promoted. However, researches regarding aroma-therapy in leisure are rare. This research is to study consumer’s motivation, constraint, importance and performance evaluation, and loyalty of using aroma-therapy. The survey was conducted at the beauty centers at Chiayi and 338 useful questionnaires were collected. The results show that consumers of different demographic backgrounds have different motivation, constraint, importance and performance evaluation, and loyalty of using aroma-therapy. Furthermore, consumer’s motivation, constraint, importance and performance evaluation could influence their loyalty of using aroma-therapy. The findings of this research are to be used for decision-making in relation to planning, promotion and management of aroma-therapy.
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LIN, YU-CHUN, and 林俞君. "A Study for Online Consumer’s Impulsive Buying Behavior and Post-Purchase Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/y5pm9g.
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碩士逢甲大學
企業管理學系
107
In this advanced information generation, more and more people are buying products on the Internet. Due to the variety of selections of online store products and well-designed website pages, consumers will be promoting their emotions (pleasure and arousal), which in turn induces customer impulse buying behavior. However, existing researches regarding online impulse buying are mainly focused on the influence of website attribute stimulation on impulsive buying behavior, which lacks research consumers’ post-purchase cognitive dissonance (product dissonance and emotional dissonance), and then generated the return intention. Therefore, this study integrates external websites stimuli (variety of selection and visual appeal), PAD emotional factors (pleasure and arousal) and consumer impulse buying tendencies to explore the effect on impulsive buying behavior and post-purchase behavior (post-purchase imbalances and return intentions). Data from 155 customers who bought clothes on the internet are collected to test the concept model, and the results indicate that impulse buying tendency is the most important factor to affect impulse buying behavior, followed by the promotion focus, followed by consumer emotional factors (pleasure). In addition, the emotional dissonance was found to have the largest impact on customers' return intention. Hence, it is very important for the Internet retailer to develop and implement a proper product strategy to attract impulse buying tendency customers to rise the impulsive buying. Finally, the apparel proprietors on the internet must reduce the customers' emotional dissonance in order to reduce the customer return intention. Keywords：Impulse Buying Behavior, PAD model, Product Dissonance, Emotional Dissonance, Return Intention
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Pratas, Nalani. "Fast-fashion consumption in Canada: the attitude-behaviour gap in changing consumer’s behavior." Master's thesis, 2019. http://hdl.handle.net/10362/69494.
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The fast-fashion industry’s prominence continues to grow yet consumers still remain in the
dark on the socio-economic and environmental impacts of the industry. This study attempts to
not just understand the consumer’s awareness of these impacts but also to identify opportunities
to change their shopping behaviour along with any barriers to change that exist. A total of 14
interviews amongst Canadian consumers were conducted and analysed using grounded theory
methodology. The analysis reveals that consumers have very limited knowledge of the
industry’s impact and their continual contribution to the industry are centered around culture,
lack of awareness, budgeting and price, self-perception, and resistance to alternatives. This
analysis shows that cultural influences and one’s self-identity is a significant motivator behind
fast-fashion consumptions and not just price-sensitivity. These revelations may be of interest
to sustainability leaders and leaders of high-quality apparel brands that are interested in
acquiring fast-fashion consumers.
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Chiang, Che-Yu, and 蔣哲宇. "The Analysis of Consumer’s Behavior of Used Car Market." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/52619942132679215272.
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碩士國立屏東商業技術學院
國際企業所
100
In commercial market the used cars have the information asymmetry. But their price is much cheaper So many consumers are willing to buy used cars. Most consumers they buy cars depend on the price but they don’t compare the condition. Furthermore the market doesn’t have fair standards. That’s why the original certification appears. The more famous used car providers offer, the more protection consumers obtain. So we have to research on consumers’ behavior. This paper most important thing is want to know consumers for care of the problems on used car. And trust which used car authentication methods. Then we use single-factor analysis of variance, t-test, percentage and mean on 173 questionnaires. Finally we explain and discuss. This study reaches four conclusions: 1. Female, less than thirty, unmarried or lower monthly income consumers who like to buy low displacement used car. 2. Older consumers are more conservative in used car. 3. Young consumers like the BMW low displacement used car. 4. Consumers in the higher education are well dependent on the brand image. Keywords: Used Car, Consumers’ Behavior
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Hsu, Ching-Yao, and 許清耀. "The Analysis on the Consumer’s Behavior of Purchasing Motoer Oil." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/62124099829075373280.
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碩士國立中山大學
企業管理學系研究所
90
With Taiwan’s accession to the World Trade Organization (WTO), foreign-based oil manufacturers will join, in succession, the motor oil market in Taiwan. This will definitely push further the competition for business that has been made intense by a large number of domestic manufacturers. Therefore, it will be necessary to analyze consumers’ behavior in buying motor oil in order to promote and sell this product. This research examined consumers’ sex, age, education, occupation, and monthly income and investigated whether differences in these factors would lead to significant differences in suggestions and perception, in methods of collecting information and the degree of involvement in the evaluation of plans, and in post-purchase satisfaction and loyalty of reference groups related with motor oil products and prices under different situations. Drivers of small cars registered with Kaohsiung County and Kaohsiung City were, based on convenient sampling, taken as the subjects that received questionnaire survey. The collected data underwent statistical procedures and analysis, and conclusions and suggestions were drawn and put up to be adopted by concerned enterprises to maintain their market shares and even enhance their competitive edge. The research has obtained findings and offered suggestions that follow: 一、Findings: （一）、Females are more likely than their male counterparts to purchase products at bargain prices, and when they are satisfied with the quality of a motor oil product, they are more likely to purchase the same product in the future. （二）、Consumers younger than 30 are more likely to purchase products at bargain prices and more heavily influenced by price suggestions offered by others. （三）、Consumers with college or graduate education are more heavily susceptible to positive remarks than to negative remarks. These consumers consider products to be better in quality if their manufacturers provide better product information. They are more likely to buy motor oil products that have been advertised and promoted in humorous term （四）、 Consumers that are engaged in manufacturing have better chance to purchase products at bargain prices. They are more likely to purchase the products that they have used and felt good about the quality and price. On the other hand, if they are not satisfied in these two areas, they will be very likely to switch to other products. （五）、In purchasing a motor oil product at bargain prices, consumers with low income are more concerned about the evaluation of this product after using it. 二、Suggestions: （一）、Oil manufacturers should enhance their R & D capability, increase the popularity of their products, appeal to customers in humorous ways, and pack products properly and offer them at competitive prices. （二）、Offer various sources of information about products to which consumers have easy access, and gain consumers’ satisfaction with product quality and price so as to win their loyalty.
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Yu-Jing, Chiu, and 邱榆淨. "An Integrated Model for Consumer’s Choice Behavior of New Product." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/22752984264564834502.
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博士國立交通大學
科技管理研究所
93
Consumer-oriented trend in marketing is inignorable, particularly for consumer electronic products. As the product life cycle is becoming shorter, consumers’ needs should be met rapidly. The purpose of this study is implementing an integrated model to explore the consumers’ preferences and decisions, and to translate the consumers’ preferences into marketing implications for new products. The definition of new products herein is “embryonic to Taiwan”. We explore consumers’ preference, consumers’ decision factors and decision rules by an integrated model. Two practical cases are used to validate the integrated model: automobile navigation system and LCD-TV. Since few researches are developed on the integrated model, our efforts provide an over-all view into the consumers’ choice behavior. Study implications are valuable and available for proposing practical marketing strategies in the very near future.
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Cheng, John Hsiang, and 鄭翔. "Exploring Consumer’s Netizenship Behavior– Empirical Study of Social Commerce Websites." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/m9sh42.
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碩士國立臺北大學
國際企業研究所
104
The aim of this study is to find out how to integrate consumer and firm resources to create value for the individual consumers. Through the perspectives of social capital theory and social exchange theory, both resources are integrated to induce consumer citizenship behavior which generates accumulation of the individual's relational benefit. This study also proposes the integrated theory of social exchange theory and social capital theory in the attempt to find out how resources embedded within community networks can be fostered and exchanged through online virtual communities. In addition, this study also explores the effect of the recently emerged "netizen" on consumer citizenship behavior, in which previous studies have not attempted. We tested our hypothesis by using survey data, and the result shows significant effects of individual resource and firm resource in influencing consumer citizenship behavior and consumer relational benefit. Research findings and managerial implications with future researches are discussed.
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Chuang, Chun-Yu, and 莊淳伃. "Using the Theory of Planned Behavior Model to Explore Consumer’s Purchase Behavior toward Organic Food." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/41374302668246848517.
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碩士國立雲林科技大學
工業工程與管理系
102
The organic foods are healthier than conventional foods and are rapidly paid more attention by consumers. In order to understand the consumer behavior on organic foods, questionnaire is conducted based Ajzen’s Theory of Planned Behavior (TPB) to investigate the consumer attitudes and purchase intention. Additionally, the motivation of choosing organic foods is added into the TPB model. The effective response rate is 85.8%. Descriptive statistics are used to describe the status of consumer attitudes, motivation and purchase intention. Regression analysis is applied to investigate the relationship between consumer attitudes, motivation and purchase intention. Chi-square test is used to explore association between different demographic variables and actual purchasing behavior. The results showed that consumers who purchase organic food are married women with child mainly, and their education is graduate level. In the motivation of food choice, consumers are more concerned about food traceability and natural content. Finally, the motivation of food choice has an influence on consumer’s attitude to organic food. Consumer's attitude to organic food and perceived behavioral control have a positive influence on purchasing intention. Consumer’s intention to purchase organic food has a positive influence on consumer’s actual behavior.
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Lin, Li-Ping, and 林麗萍. "A Study of Consumer’s of Loneliness Consumption Behavior in KTV Industry." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/36809601456874403672.
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碩士中國科技大學
運籌管理研究所
96
The purpose of the study is to investigate interpersonal interaction, individual loneliness , customer motivation，consumer experience , experience value , customer satisfaction and repurchase intention The research subjects are the KTV consumer. Convenience sampling and purposive sam method was used to select samples. 500 questionnaires were distributed and 376 questionnaires were valid for statistical analysis. Data were analyzed with descriptive statistics, reliability analysis, factor analysis, correlation analysis, regression analysis. The results indicated that(1)Interpersonal interaction negatively impacts individual loneliness(2)The individual lonely lowly is stronger to the KTV customer motivation (3)Customer motivation and consumer experience positively related.(4)Consumer experience positively impacts experience value and customer satisfaction；(5) Experience value positively impacts customer satisfaction and repurchase intention；(6) Customer satisfaction positively impacts repurchase intention. Finally, this research confirmed KTV can be a place to reduce consumers’ loneliness.
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Kuo, Hsin-chih, and 郭欣芝. "The Effects of Discount Magnitude, External reference Price on Consumer’s Behavior." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/93987631474335403596.
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碩士國立中央大學
企業管理研究所
95
In 2004, the scale of Taiwan cosmetic market was NT $ 60 billion. The budget of advertising and promotion usually cost 20% to 25% of cosmetic company‘s sale amount. When planning a marketing strategy, managers are eager to know the factors that influence customer’s purchasing intension. For well-known brands, will customer take higher price as higher quality? How does the relationship between price and perceived quality influence customer’s perceived value and purchasing intension? How to set the magnitude of discount to improve the sale but not to damage the product’s image? This study is focused on how the discount magnitude and external reference price influence customer’s purchasing intension. A 3 (reasonably low/ medium / reasonably high discount magnitude)*3 (reasonably low/ medium / reasonably high external reference price) factorial design experiment was employed in this study. This research proposes a model with two exogenous constructs (discount magnitude and external reference price ) and six endogenous constructs (internal reference price, consumer’s perceived quality, perceived acquisition value, perceived transaction value, searching intension and purchasing intension). As far as the subject products are concerned, we employ several well-known brands and their products. ANOVA and Regression Analysis were used to test the hypotheses. The major findings of this experiment include: (as far as the well-known cosmetics brands are concerned) 1. The external reference price has a significant effect on consumer’s internal reference price. But consumer’s perceived quality and discount magnitude have no effect on consumer’s internal reference price. 2. The discount magnitude and external reference price of well-known brands have no effect on consumer’s perceived quality. 3. The discount magnitude has a significant effect on consumer’s perceived transaction value. But the internal reference price has no effect on consumer’s perceived transaction value. 4. Both the discount magnitude and consumer’s perceived transaction value have significant effects on consumer’s perceived acquisition value. But consumer’s perceived quality has no effect on consumer’s perceived acquisition value. 5. Consumer’s perceived acquisition value has a positive effect on purchasing intension. 6. The discount magnitude has a significant effect on consumer’s searching intension.
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Che-Yuan, Hsing, and 邢哲源. "Examine Consumer’s Repurchase Behavior across Product Categories of Yahoo! Auction Website." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/27307113565451323627.
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碩士國立中央大學
資訊管理學系
103
With the severe competition in e-commerce, only loyal customers benefit e-business’s profitability. This is why sellers and e-marketplace businesses must concern online consumers’ repurchase behavior. Previous studies, focusing on single product category, have shown that the past consumption behavior of customers, i.e., the RFM model variables including the elapsed time since last trading, the number of purchases, the total monetary and the average monetary of transactions, affect customer’s repurchase behavior. This study aims to describe both consumer’s purchasing behavior and repurchase behavior across product categories, and examine the differences in the effects of RFM variables on repurchase behavior from both the seller’s perspective and e-marketplace perspective. In this study we collect all transactions data between buyers and sellers in all product categories of Yahoo! auction website from October 2014 to March 2015. Logistic regression analysis is used analyze the effects of RFM model variables on the repurchase behavior with respect to the seller and to the e-marketplace. We find that the effects of all RFM model variables are significant on the repurchase behavior from both perspectives across all product categories, and the differences in these effects are reported. The main contribution of this study are: (1) the appropriation of RFM model variables to predict the repurchase behavior is empirically examined and verified through all product categories of Yahoo! Auction website, (2) the descriptive statistics of the consumer’ s purchase behavior and repurchase behavior can be referenced by the relevant future studies in e-commerce.
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Liu, Shu-Hao, and 劉書豪. "Condescending Retail Behavior Increases Aspiring Consumer’s Purchase Intention to the Brand." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/53652591794497908189.
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碩士國立臺北大學
企業管理學系
104
Luxury products are defined as the trend of fashion, luxury products market are keep growing as well. In 2015, there were 210 billion USD revenue in global market contributed by top 100 luxury brand companies. As to Taiwan market, Taiwanese also like luxury brand product very much. Along culture exchange, you can see lots of people walk around the street with LV handbag which shows luxury product also has good growth rate in Taiwan market. Most consumers had experiences on shopping at luxury brand ship. Retailers good service behavior is necessary for business growth as we known, however, consumers reacted with complaints that they encountered bad experiences when shopped in luxury retailers due to Sales condescending attitude made consumers fell uncomfortable. Previous literature research shown when consumers encounter luxury brand sales people condescending attitude and if the brand is affiliate with their aspiring brand or a high social value brand, consumers will elevate their brand attitudes and purchase intention to the brand. In this study, we investigate the differentiation of brand attitude and purchase intention when consumers encounter condescending service in both luxury brand and mass market brand. Research methods of this study uses experiment survey, There are 4 scenarios, two brand types (luxury brand and mass market brand) corresponding to two Sales behaviors (Condescending service attitude and normal service attitude). Each participate can read only one experimental scenario then do brand attitude and purchase intention questionnaires, after data collection, use ANOVA method for data analysis. As result of this study we found: 1. For luxury brand product, when consumer encounter condescending service attitude, brand attitude and purchase intention are lower than when encounter normal service attitude. 2. For mass market brand product, when consumer encounter normal service attitude, brand attitude and purchase intention are higher than when encounter condescending service attitude. 3. When consumer face condescending service attitude for both luxury brand product and mas market brand product, brand attitude and purchase intention of luxury brand product are higher than mass market brands’.
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Huang, Chih-Tsung, and 黃志宗. "The Study of Consumer’s Choice Behavior For Mobile Value-Added Service." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/bw6u8d.
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碩士靜宜大學
管理碩士在職專班
97
This study focused on the investigation of the usage and understanding of mobile value-added services to adults and high school students. The data shown that the top 5 services adults preferred were: music sound、table picture、news and weather、entertainment and finance, and the favor of high school students are: music sound、table picture、game、leisure life and constellation. In terms of types of charge, adults preferred the「No monthly rent, charge for times」(45.08%), and over half of the high school students (66.39%) rather favored in 「Fixed monthly rent, no charge excess times」. The differences between the two groups were: the adults purchase the service based on its practical functionalities and the discount for signing the contract. While for high school students enhancing social interactions become the primary reason of purchasing the services This study further utilized factor analysis to analyze the following four elements: entertainment、mobility、convenience and efficiency effect to determine the consumer’s willingness in purchasing mobile services. The main influences of the choice of the services were safety、convenience and ubiquity service. These analyses were highly reliable based on the accumulative explaining variant over 50 % of both of two planes. The influences on the willingness of purchasing could include more than the eight effects mentioned previously. Especially with the advancing of the functionality and technology of mobile phone, different kinds of service supplied and demanded would be brought to the industry. The most remarkable change in the future will be the increase in transmission speed. Following by that, the application of multimedia on cell phone will thus grow very quickly. So, the『Triple play』was the worldwide telecom、media and service provider’s trend. Therefore, the mobile phone system should be also studied in the levels of mobile phone functionalities, service provider, and mobile system…etc to help customers in choosing and understanding their mobile value-added services.
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Tsai, Cheng-Yu, and 蔡承祐. "Consumer’s Decision Patterns Behavior Study for Purchase Crossover Sport Utility Vehicle." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3gcq8t.
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碩士元智大學
管理碩士在職專班
107
The diversified using car habits in Taiwan, follow with the government's policies and changes internal and external environment, have prompted carmakers to make changes in the development of new cars that must follow the market's policies and environment, such as hybrid vehicles and electric vehicles. The crossover is also. The 2 days of the week vacation from government policies, and the people began to inspire the improvement of the quality of life. The interior, space, power, equipment and fuel consumption of the vehicles are important by consumers. In the research aims at consumers' understanding of the characteristics of crossover, and explores the consumers purchase property and basic personal information have an impact on the purchase of crossover vehicles, and find out the consumer groups. Tested with an electronic questionnaire, analyze the data with statistical methods, use descriptive statistics and cross-tabs to express the weight ratio of the basic data for each vehicle with the consideration of each item, to find the weight of the most important group, and then Factor analysis is used to divide the life style, purchase demand motivation and purchase decision into several groups, and then convert the score into variables and use regression analysis to verify to each hypothesis. The results show that the consideration of the purchase of crossover vehicle is based on the gender, age, industry, etc. of the basic data of individuals, and the analysis of each of the hypotheses differs. According to the above research results, car dealers can design and formulate marketing strategies for their popular groups and characteristics, and increase the accumulation of sales vehicles.
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Chen, Yi-Hui, and 陳顗卉. "An Association Analysis Model for Mobile Advertising on Consumer’s Purchasing Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/80121282960960415556.
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Ngoc, Doan Bich, and 陶碧玉. "A Study of Factors Affecting Consumer’s Online Purchasing Behavior in Vietnam." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/91129984666251693138.
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碩士樹德科技大學
資訊管理系碩士班
99
E-commerce has brought positive impacts to the business activities of enterprises. However, the applying e-commerce for enterprises remains some certain obstacles. Therefore, the purpose of this study is to analyze the factors that influence customer’s online purchasing behavior in Vietnam in order to offer solutions to help enterprises of Vietnam to develop their e-commerce activity. In this study, I apply the e-Commerce Adoption Model (e-CAM) which analyses impact of the following factors on the consumer’s purchasing behavior: perceived ease of use, perceived usefulness, perceived risk with products/services, and perceived risk in the context of online transaction. Besides, this study proposes the perceived convenience of payment factor to the research model due to the consumer’s awareness of online payment method in Vietnam. After discussing as well as interviewing experts on this field, this model was built. Then in order to examine the proposed model, a survey will be conducted by delivering and sending email questionnaires to consumers who have used or intend to participate in e-commerce transactions. Data will be analyzed by using SPSS software. The results reveal that there are three factors affecting purchasing behavior are playing different role on the different levels of purchasing behavior.
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Fan, Ting-Min, and 范庭敏. "How to Promote the Consumer’s Behavior Intention of Recycled Paper Products?" Thesis, 2014. http://ndltd.ncl.edu.tw/handle/49529143300157578078.
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碩士國立屏東商業技術學院
行銷與流通管理系(所)
102
Today, the concept of environment-friendly has been passing internationally. Marketers all around the world create green products to satisfy consumers and they also develop green marketing strategies. For the enterprises, the more to understand about the consumers, the more opportunities to sell the products successfully people will get. Therefore, try to understand what kinds of factors the customers are considering while selecting those environment-friendly products will be the key to lift up the competitiveness of them. Main purpose of this study is to investigate the consumer’s recycled paper products behavior intention and the antecedents. We build model and hypothesis according to literatures, and collect 767 valid questionnaires from the general consumers. Structural Equation Modeling (SEM) is applied to test the model and research hypothesis. The results of this study are as follows: 1.The model established by this research has its reasonable fitness. 2.Behavior intention will be positively significantly affected by attitude, subjective norm, and perceived behavior control. 3.Attitude will be positively significantly affected by value consciousness, perceived environmental knowledge, and perceived quality. Besides, attitude will not be negatively significantly affected by price consciousness. 4.Subjective norm will be positively significantly affected by interpersonal and external influences. 5.Perceived behavior control will be positively significantly affected by resource facilitating conditions. Managerial implications and additional researchers are presented in final session.
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Lin, Keng-Hao, and 林耿豪. "The Study of Consumer’s Choice Behavior for Multi-functional Cellular Telephone." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/3gxcc7.
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碩士銘傳大學
管理研究所
93
Under the trending towards internationalization and liberalization of telecommunication, telephone system industry offer multi-functional cell-phone for data transmission and multimedia service. For the purpose to quantify the influence of every product attribute, this study established the consumer’s choice for the multi-functional cell-phone by logit model. We use logit model to construct the multi-functional cell-phone choice model. We collected consumers’ revealed preference (RP) data and stated preference (SP) data through field questionnaire survey. The results of study show that when consumers face all kinds of schemes of choosing, the choice behavior will be influenced by the characteristic of the goods and consumer’s characteristic. In addition, the manufacturer can promote their product by reduce the price of the cell-phone, as long as change the appearance of the cell-phone, increase the photography function, increases MP3 function function and the afford the ability to connect the internet.
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chien, chen peng, and 陳冠婷. "The study of consumer’s behavior in purchasing mooncake in Kaohsiung city." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/22626080154947024102.
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碩士國立屏東科技大學
農企業管理系
93
The research is aimed at the customers purchasing behavior in Kaohsiung city. A structured questionnaire is used to investigate the data pertinent to consumer’s demographics, satisfaction, involvement and loyalty. Totally, out of 400 issued questionnaires, and 370 valid questionnaire are collected. Hypotheses are analyzed via statistical techniques including：Descriptive statistics, Cronbach’s alpha, T-test, ANOVA, Pearson correlation and regression. There are several findings as follows： 1. A partly significant difference between consumers’ demographics in different customer satisfaction or loyalty. 2. The relationship between purchasing involvement in customer satisfaction or loyalty.
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Ching-WenChang and 張晴雯. "A Study of Consumer’s Behavioral Intention on Electric Scooters Based on the Theory of Planned Behavior." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/38947261454012862038.
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碩士國立成功大學
交通管理學系碩博士班
101
Due to the concerns of global warming and the increase of petroleum price, countries in the world has recognized that the earth's resources are no longer inexhaustible. Taiwan has also been actively promoting the electric locomotive development program in order to achieve the purpose of saving energy and reducing carbon. The past researches of electric locomotive are mainly on industrial policy and economic benefit analysis, so this paper is based on the consumer’s perceived responses on electric locomotive to analyze the influence of behavior intention. Electric locomotive is an electric-driven conveyance, so it can save the energy and money. Compared with traditional fuel motorcycle, electric locomotive has poor performance. The public has never been able to improve the willingness to buy. This paper would combine theory of planned behavior with perceived saving, perceived risk and environmental attitudes to analyze the behavior intention. The results indicate that perceived behavioral control and attitudes toward the behavior has a positive influence on behavioral intention, environmental attitudes has a positive influence on attitudes toward the behavior, perceived saving has a positive influence on perceived behavioral control and behavioral intention. Perceived risk has a negative influence on perceived behavioral control and behavioral intention, but it’s not has statistically significant on environmental attitudes and perceived behavioral control to behavioral intention.
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Li, Kun-Chin, and 李坤金. "The Shopping Behavior Study of Consumer’s Preference for Choosing “Testrite” or “Homebox”." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/64647454470144986025.
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碩士清雲科技大學
經營管理研究所
100
The aim of this paper is to explore the consumer’s preference model for choosing“Testrite” or “Homebox”in Taiwan. Moreover, by the empirical analysis based on binary logit models, this paper explores the decision-making behavior of consumers while choosing between “Testrite” or “Homebox”. The result shows that the convenience of traffic and the price strategy are the two key factors that affect the consumer’s selection between “Testrite”or “Homebox”. Meanwhile, service quality and sales Strategy minor are no significant relevance to consumer’s preference.
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Mei-Ying, Wang, and 王美英. "Marketing Strategy on Consumer’s Behavior-The Case Study of Contact Lens Industry." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/rwjg6y.
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碩士僑光科技大學
企業管理研究所
105
The nearsighted population of Taiwan is over 60% which is highest of the world according to the Ministry of Health and Welfare reports. There are 5.8million people need to take vision correction and 51% of them chose to take contact lenses. University students had already played an important role in contact lenses market. Contact lenses gives consumer connivance, attractive appearance, characters which makes it popular. According to IBIS report, contact lenses on line sales have been listed as top 10 growing industry. According market survey made by HOYA in 2012, it deducted lenses and contact lenses have a huge worldwide market. Because of the technology progress and economic stably growing, demand of contact lenses has raised a lot. The Study is based on Liker Scale and SPSS system to make questionnaire and survey the Hypothesis. The results indicate that there are some parts of the hypothesis have significantly relationship between consumer’s behavior and royalty, satisfaction, motivation. According to the results will give some recommendations to the industry with the study. Keyword: Contact lenses, Consumer’s Behavior, Satisfaction, Royalty, Motivation, Industry Competition.
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Chiang, Hsing-Shu, and 江幸姝. "The Relationship between Consumer’s Involvement,Country-of-Origin Image and ImpulsiveBuying Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/92921762165602320040.
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碩士大葉大學
管理學院碩士在職專班
97
The aim of this study is to clarify the relationship between consumer’s involvement and impulsive buying behavior. From the previous studies, we found the results are unclear. Furthermore, we want to investigate the relationship between consumer’s involvement, country-of-origin image and impulsive buying behavior. The samples are 331 effective from 390 totally. We analyzed the data using hierarchical regression analysis and got the following results: 1.The more consumers involve the product, the more impulsive buying does. 2. The different country-of-origin image interfere the relationship between consumer’s involvement and impulsive buying behavior is not significant. Finally, we make suggestions both in academic and managerial fields.
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Chang, Chih-Hao, and 張志豪. "Consumer’s Attitude and Behavior to Retailers’ Promotion - A Case of Package Food." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/06957527720930694699.
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PAN, SHIH-JHEN, and 潘世貞. "A study of the relationship between consumer’s purchasing behavior and brand image- Taking Kaohsiung consumer as an example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/rxumh4.
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碩士國立高雄師範大學
成人教育研究所
107
Due to the diversified channels for the information-developed consumers to obtain new information, the service relationship treated in the process of receiving services, that is, the relative requirements for service quality, is gradually increasing, especially in the process of service, except for consumers. Hardware facilities and products, including service atmosphere and attitude. Food safety is related to health issues for the people. In recent years, in the food safety storm in Taiwan, there have also been food safety incidents of large enterprises such as Dingxin Group, causing panic among the people of Taiwan and even the mainland consumers on the other side. Shock. The theme of this research is to discuss the influence of the brand image of the merchants and their willingness to purchase in the consumer group of the baking industry. The theme of this research is to discuss the influence of the brand image of the merchants and their willingness to purchase in the consumer group of the baking industry. This study used a questionnaire survey, which is to use quantitative research, and then determine the mother group before random sampling. A total of 820 questionnaires were issued and 766 were recovered, with a recovery rate of 93.4%. After the recovery, after the examination, after eliminating the invalid questionnaire such as missing answers, the effective sample is 585, the effective recovery rate is 71.3%, which should be within the acceptable range. This study will use this effective sample for subsequent research and analysis. This study examines three variables, first, demographic variables, including "gender", "marital status", "age", "education", "number of stores per month", "monthly for three" Descriptive statistical analysis was performed on seven items, including the amount of meals and the amount of bread purchased on average per month. Second, brand image perception includes three aspects: "focus on quality", "focus on image" and "focus on integrity". Third, purchase intention, including "willing to recommend", "repurchase willingness", "preference", etc. Three facets. After the analysis of the results in Chapter 4, the following is summarized: First, Kaohsiung City baking industry consumers perception of the brand image of the business, the number of visits and the average amount of bread purchased each month, the two will have a higher reaction to the brand image perception. Consumers' perception of brand image has a high degree of perceptual response to "focus on quality", "focus on image" and "focus on integrity". Second, consumers in the baking industry in Kaohsiung City have a higher willingness to purchase, for consumers with different ages and marital status. Consumers' perceptions of their willingness to purchase are more likely to be "favorable to recommend" and "preferential." Third, the higher the level of "brand image perception" among the consumers in the baking industry in Kaohsiung, the higher their "purchase willingness" will be. Finally, under the interaction of the age of the consumers in the baking industry in Kaohsiung City, the number of visits to the store, the average monthly cost for three meals, the monthly average purchase of bread, and other personal variables and brand image perception, there will be a willingness to purchase. High impact. Moreover, the higher the perception of the consumer brand image, the higher the willingness to purchase. Keywords: perception of brand image, purchase intention, consumer behavior, bakery industry
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Yu, Hou-Yu, and 余厚佑. "Restaurant on the Consumer’s Perception and Motivation to Consumer’s Behavior of Exotic Cuisine － A Case Study of Chuncheon Chicken Korean Restaurant." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/h4k552.
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碩士朝陽科技大學
休閒事業管理系
105
The purpose of this research were: (1) To study the consumption motivation on Omaya the Korean restaurant. (2) To test and verify the relationship between exotic food and consumer behavior. The sample of this research was Omaya restaurant consumers, and the valid questionnaires were 411. The collected data were analyzed by using descriptive statistics, independent sample t test, one-way analysis of variance, Pearson's chi-squared test, discriminant analysis, etc. The data analyzed showed that single female students under 20 were the main consumers of Omaya restaurant. The average salary per month of this consumer group was 20,000 or under, and the average education level was high school. Consumers’ gender, age, education level, and average income would partially influence the consumption motivation, consumer’s behavior, and perceived value on exotic food. Furthermore, consumption motivation and perceived value on exotic food would partially affect consumer behavior. In conclusion, the restaurant should: (1) Renew the menu and provide variety choices for customers. (2) Improve employee training. (3) R enovate the decoration of the restaurant to draw consumers’ attention and increase the customer retention.
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Cho, Yi-Hsuan, and 卓怡萱. "Using the Theory-of-Planned-Behavior (TPB) Model to Investigate Consumer’s Behavioral Intention for Residing at Retirement." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/rb6473.
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碩士國立東華大學
企業管理學系
106
With the gradual increase in the elderly population, the burden becomes heavier each year. This has not only changed the demographic structure of the Taiwanese society, but also directly impacted its external social and economic environments. As Taiwan’s consumers vary in acceptance of retirement villages, this study seeks to understand whether the motivational factors influence consumers’ attitude towards health villages, and how attitude, subjective norms, and perceived behavioral controls influence their intention of moving in. This study investigates consumers’ behavioral intention in choosing health villages in light of the theory of planned behavior proposed by Ajzen. It is hoped that the results and findings of this study can provide promotional strategies and recommendations for administrators of Taiwan’s health village market, researchers and government units. This study consists of three exogenous variables (motivational factors in retirement residence choices, subjective norms, and perceived behavioral controls) and two endogenous variables (attitudes towards health villages, intention of moving in). A total of 260 valid questionnaires are collected, with a valid rate of 78%. Correlation analysis and structural equation modeling are conducted for hypothesis verification. The empirical results demonstrate that: 1. motivational factors have positive influence on the attitude towards health villages；2. subjective norms have positive influence on the attitude towards health villages, and the move-in intention；3. attitude towards health villages and perceived behavioral controls have positive influence on the move-in intention.
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Mustafa, Saba. "A study based on consumer ́s choice : Consumer’s Attitude Towards Organic Food and Non-Organic Food." Thesis, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33996.
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The purpose of this paper was to understand the factors affect on consumer behavior while buying organic and non-organic food. The author of this study aims to answer the research question: “What types of factor effect on consumer ́s behavior and decision-making process while buying organic and non-organic food?” The structure of this chapter based on these models “Factor effects on consumer behavior” and “the process of consumer ́s decision shaping” to understand consumer behavior, decision- making process, followed by the information about organic food and rules and regulation for organic selling. A combined qualitative and quantitative study used to answer the research question. The layout of the research was based on questionnaires and the interviews from the manager of five different supermarkets (ICA Maxi, Coop, Willys, Netto, Lidl). The sample size of the questionnaire was 393. Both models from the existing literature restructured according to the results. Location of the supermarkets, quality of the food, services, prices of the food, plays important role in terms of decisions making process. Motivation plays a trigger role for the consumer to buy or reject the product and the most important is knowledge. Knowledge helps the consumer to make a better decision.
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Pan, Wen Jun, and 潘文珺. "A Study of Life Style and Consumer’s Behavior on Location Choice of Hypermarkets." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/34741511623547465761.
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碩士醒吾技術學院
全球運籌管理研究所
98
Today hypermarkets in Taiwan are closely related to the daily life of the public, and they have brought a brand new convenient shopping model to people. In this research, the two main factors are defined as consumer behavior and life style. The study uses demographic questionnaire methods to analyze consumer behavior, lifestyle and location choice for five hypermarkets including Carrefour, RT-Mart, Wellcome, Fe-geant, and Costco. The statistical tool used in this paper is SPSS, and the following subjects are analyzed: Factor Analysis, Correlation Analysis, Analysis of Variance (ANVOA), t Test, Regression Analysis and Structural Equation Model (SEM). Finally, the relationship and effects among consumer behavior, life style and location choice are found. The results show that the elements of " life style of consumers " such as the sense of innovation, shopping habit significantly affect the location choice of hypermarkets, of which the sense of innovation has the maximum impact, while shopping habit has the minimum. It means that consumers will take commodity fashion into account first when they go shopping in different hypermarkets. Since most of the consumers belong to double-income families or are still single but with living salary, they can support their life at a certain level, used daily necessities can not satisfy their basic demands, so shopping habit is not so important for them. As for "consumer behavior" aspects, the elements of " Consumer Behavior " such as information resources and transportation convenience significantly affect the location choice of hypermarkets, of which information resources has the maximum impact, while transportation convenience has the minimum. It means that consumers are easily affected by advertising activities to select specified hypermarkets for shopping, that’s because people are usually too busy to spare time to compare the price of different commodities nowadays, they have to rely on media such as commercial DM or TV advertise etc. On the other hand, since most of the shopping activities for consumers belong to planning consumption, that causes people not caring about the distance too much.
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Cheng-KengTao and 陶長庚. "The Influences of Green Attributes of Portable Personal Computer on Consumer’s Purchase Behavior." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/26339844712002569000.
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碩士國立成功大學
企業管理學系碩博士班
100
Today, portable personal computers (e.g. notebook computer and tablet computer) have become essential products in our daily live. Taiwan in particular, plays a very important role in the production and marketing of global portable computer products. Over the past decades, the public and corporations increasingly start to recognize the importance of environmental protection. In the fast growing and changing portable PC markets, consumers are also gradually aware of their purchase behaviors that may have a direct or indirect impact on the ecology. As a result, this study identifies the green attributes of portable PCs that includes power-saving, carbon footprint, recyclability, safety, streamline design, and green accreditation in order to empirically investigate the effects of these green attributes on portable PC consumers’ value perception and purchase intention for green portable PCs. Subsequently, this study applies conjoint analysis and develops a conceptual model for analyzing the effects of these green attributes on perceived value, green trust, and purchase intention. The moderating effects of environmental concern and perceived uniqueness are also considered. The result of conjoint analysis shows that power-saving is the most influential factor among the six green attributes. Moreover, the conceptual model analysis result approves the significant relationships between the six green attributes and perceived value. In addition, the interrelationships among perceived value, green trust, and purchase intention are all positively significant. Finally, the moderating effects are also significant in most of the relationships between the green attributes and perceived value. This study serves as a preliminary research for future exploration of the effects of green attributes for portable PCs in the context of green marketing and pro-environmental consumption behaviors.
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Yeh, Pei-Hsueh, and 葉沛斈. "A Study of Consumer’s Cognitions, Attitudes and Behavior toward Out-of-Home Advertising." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/70223953448356975827.
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碩士銘傳大學
傳播管理學系碩士班
102
Advertising has always been an important marketing method for the company to communicate with consumers. It is also indispensable to business. However, as the development of technology, the Internet has changed the old application and people''s lives. And the new media combined with digital was born. The new media which lead to a new ad type. But the main issue for advertising was modern technology, changing of lifestyle and effective usages of new types in advertising media. There were few discussions about outdoor media, and the out-of-home (OOH) media concept also came out just in recent years. So, in this study, we use OOH media to explore consumer’s cognitions, attitudes and behavior when they receive advertising from new media type. The research framework based on Ducoffe (1996) and Brackett & Carr (2001) advertisement value model, and used it to find out the consumer’s advertising value, advertising attitude, brand attitude and purchase intention when people receive advertising from OOH. After statistic analysis of data, the conclusions of this research are: A、 Consumers are familiar with the OOH, but more content receives from the Internet. It means that spread the benefits of OOH can cross-platform. B、 In OOH advertising, factors including entertainment, informativeness and credibility positively affects advertising value, and irritation negatively affects advertising value. C、 In OOH advertising, factors including entertainment and informativeness positively affects advertising attitude, and irritation negatively affects advertising attitude; D、 In OOH advertising, advertising value positively affects advertising attitude; E、 In OOH advertising, advertising attitude positively affects brand attitude; F、 In OOH advertising, advertising attitude and brand attitude both have obvious affections to consumers'' purchase intention
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Yeh, Jenyi, and 葉人毅. "A study of relationship among consumer’s channel preference、 product involvement and switching behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/59306450668771548319.
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碩士中國文化大學
國際企業管理研究所
99
With the economic development in recent years, people get more diverse sources of information and convenience, Also allow consumers to search and obtain a product of the pathway are also more diversified, Consumers in many pathways, may have access preferences; Channel preference refers to consumers, according to their shopping expe-rience, personal characteristics or environmental factors, which led to different shopping preferences. Depending on the reason consumers want to buy-depth understanding of products, or products, marketing channels and then purchase other products, or replace the purchase of another home pathway; This is a matter of common marketing activities. In this study, channel preference as independent variables, migration behavior as the dependent variable, product involvement as a mediator. Research to the general pub-lic as an object of study, and the questionnaire asked the subject of apparel products, using random sampling method to send the questionnaire. The results are as follows: 1. Consumer channel preference of a significant positive influence on switching behavior, but the preferred pathway of non-business people in-fluential; 2. The consumer channel preference and product involvement has a significant positive effect, while the preferred pathway of non-business people influential; 3. The consumer industry involvement on a significant positive effect on switching behavior, involvement in the product "product mistakenly purchased" and "symbolic value of products," two dimensions, all have significant positive effects; 4. Consumer product involvement in the channel of preference relations on the switching behavior, with in-termediate results. In this study, and discussion of findings, the field of theoretical and practical im-plications, limitations and future research, are to be discussed in the text. Keywords: channel preference, switching behavior, product involvement
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Chang-Kuo, Lin, and 林昌國. "The Correlation Study on Consumer’s Participating Behavior and Satisfaction about UMC Recreation Center." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/87469905642569044471.
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碩士輔仁大學
體育學系碩士班
93
The purpose of this study is to reveal the characteristics of the demographic variables participation, the participating behavior and the consumer’s satisfaction about UMC Recreation Center in Hsinchu Science Park. Firstly, it tries to analyze the relationship of different consumers’ demographic variables on their participating behavior, and satisfaction. Secondly, it investigates how much can consumers’ participation make influence on their satisfaction. This study adopted convenient questionnaire to survey 407 consumers from UMC Recreation Center as the objects of this research. The data was collected for further interpretation with descriptive statistics, One-way ANOVA and Sheffe method and Square statistics of card is used for data analysis. This case study is concluded for following points: 1.Demographically, the ratio of male customers was slightly higher than female ones; the general age of them is between 30 and 34 years old; the average educational background is college degree; the major occupation is on the field of electronics; most of them are married and the majority monthly income is NT35,001-45,000. 2.Behaviorally, most of the customers get the information about Recreation Center from their relatives, friends and colleague; the main motivation for exercise is for “the health of body”, most of them go to the center at 6:01-10:00 p.m. and often on Wednesday; the average period of staying is around “1-2 hours” and twice in a week; most of them go to the center with colleague and they like “admission free” to be their favorite promotional activity. 3.The demographic variables of consumer’s sex, age, education, occupation, department of company, marriage status and monthly income make substantial difference on the customers’ participating behavior, such as the timetable, weekly frequency, the period of staying when they go to the center, and their favorite promotion activity. 4.There were significant difference between consumers’ satisfaction after go to the center and the demographic variables , such as the consumers’ age, education, occupation, marriage status and average monthly income. 5.The substantial distinction on the satisfactory recognition scale of the participation is highly depending on customer’ behavior, such as the timetable, the period of staying and the frequency in a week when they go to the center and their favorite promotion activity. 6.The consumers’ satisfaction indeed show significant affected by the participating behavior, for example, the timetable, the period of staying and the frequency in a week when they go to the center.
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Liao, Che-Ming, and 廖哲明. "A Study on DSC Consumer’s Purchasing Behavior and Market Segmentation in Taipei District." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/31014157438117808919.
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碩士國立交通大學
經營管理研究所
92
Advances in digital technology have changed our daily life. Digital Still Camera (DSC) is one of these rapidly growing products in recent years. Because of DSC’s features such as photography & browse at the same time, cost saving and compact size, it has become the hottest product at present. Therefore, the purpose of this research is to understand which product attributes that DSC consumers will pay most attention to. In addition, we can confer differ groups focus on the different product properties. Then we can map out the marketing strategy about the different consumers for the enterprises. This study use EKB model as a conceptual framework and the AIO lifestyle variable is used to be the foundation of the marketing segment, DSC product attributes and demographic factors are used as independent variables. Consumption reality variables describe the behavior of consumers. The sample is drawn from the residents of Taipei district who own DSC products. The sampling frame is the visitors to the Information Exhibition in Taipei World Trade Center during December, 2003. The results show：DSC consumers can be successfully segmented by lifestyle variable, such as “Advertisement-Social Buyer”,“ Fashion-Independent Buyer”,and“Brand-Impulsive Buyer”. Among the three market segments, Pixel size variable is not significant prediction of product choice. Rest of demographic variables, purchase motive variable, information search, and product attributes evaluation criteria, and consumption reality variables are significant predictors of product choice.
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Lin, Tzu-Han, and 林姿含. "Investigating Consumer’s Acceptance Behavior on RFID Based Smart House System by UTAUT Model." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/944jk6.
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碩士國立臺北科技大學
工業工程與管理系碩士班
100
RFID system used in smart house, provides the ability to trace and follow the information. This system can track consumer’s habits and also can record all of the things in the house. With this RFID system, we can enhance the consumer’s home safety , healthcare and also can saving energy. This study was developed to investigate the relationships among the six constructs: performance expectancy, effort expectancy, social influence, facilitating conditions, anxiety and behavioral intention, and how they influence the behavioral intention to adopt the RFID based smart house system. The result shows that effort expectancy and social influence have a significant influence on the behavioral intention. But the performance expectancy, facilitating and anxiety conditions don’t have a significant influence on the behavioral intention.
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Cohen, Olivia, and 歐利蜜雅. "What are the Effects of the Online Stealth Marketing on the Consumer’s Behavior?" Thesis, 2014. http://ndltd.ncl.edu.tw/handle/mdgfs4.
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碩士國立中山大學
企業管理學系研究所
102
The central research question of this thesis is the following: What are the effects of the online stealth marketing on the consumers behaviors? Sub-research questions arising are: Do online stealth marketing techniques have different consequences on consumer behavior: first depending on the characteristics of these consumers, then depending on the type of product for which the technique is used. The objective of this study is to determine for which target and for which type of product stealth marketing is best suited. Facing the resistance to advertising developed by consumers, companies are turning to stealth marketing practices. Stealth marketing techniques - and especially ethical issues they raise - are for some years at the heart of debates. Indeed, whether the Sony Ericsson scandal and its tourist-actors promoting the latest cell phone, or fake blog set up by Sony to power the conversations around his PSP, stealth marketing seems this as "online" than "offline". Different authors have been led to raise the following question: why companies use such marketing techniques? This appears to be a response to the resistance to advertising developed by consumers.
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Ting, Wang shih, and 王詩婷. "Female Consumer’s Buying Behavior of Swimsuit Products-An Empirical study of Aquanaut Brand." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/51025516805311613829.
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碩士南台科技大學
國際企業系
97
In recent years, people as a result of consumer products for more and more high-quality, a single type of swimwear has been unable to meet the consumers. Therefore, how to provide consumers and meet consumer demand had become the swimwear industry faced the major problems. This study used E-K-B model to be the frame, and industry in Taiwan’s domestic swimwear - Aquanaut may be that women's swimwear brands customers for the study to explore the customers at the time of purchase swimwear consumer behavior in order to understand the different characteristics of consumers the importance of product attributes, information sources, product knowledge and consumer behaviors are different. The research scope the choice a relatively dense population of the northern, central and southern three area primaily, And the questionnaires are collected from female having purchased the Aquanaut’s swimwear. Information collected by questionnaire, and data analysis is the first be used of factor analysis of the data dimension reduction, and some statistical method, such as ANOVA, cluster analysis, cross-tabulation and chi-square are used to test the research hypothesis. The results showed: in the demographic variables, different consumer exist some different product attributes, respectively, information sources, products knowledge and consumer behavior. Variables of lifestyle, Aquanaut’s consumers can be successfully segmented four consumer types by lifestyle. The research further shows they have significant different between market segmentation in the following variables: product attitudes, information sources and product knowledge. Some of consumer behavior exist some significant differences. Finally, through this study, analysis and proposals, we can map out the marketing strategy about the different consumers for the Aquanaut brand.
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Ho, Yu-Ching, and 何玉瀞. "Study on consumer’s behavior of noodles and development of noodles with azuki flour." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/28210650540397463001.
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碩士國立中興大學
食品暨應用生物科技學系所
104
Abstract This research studied the behavior of consumer toward noodle products based on statistical analysis. Results collected from consumers at various ages, occupations, and eating places all indicate the favorite noodle products are “white noodle “ (include ramen) and “dry noodle” (include thin noodle). Furthermore, “cooking dry noodles are healthier than instant noodles” and “the nutrition and function of noodles are the important factors” are major concerns when consumers purchase noddle products. These results show that consumers no longer look for single value that make people full. Moreover, products with additional values are more welcomed by consumers. Wheat flour is substituted by local azuki flour for making noodles in different proportions. Thus the distinguishable color, nutrition, and function of azuki are integrated into noodles. However, excess azuki flour prevents the gluten structure and lead to adverse effects like increase of noodle hardness, decrease of elasticity and stretching distance. In clusion, the noodles which 45% wheat flour is substituted by azuki flour receive the average score of 5.42 in the 9-point hedonic tests is the recommended recipe for further development.
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LIU, TING TING, and 劉庭廷. "A Research of Consumer’s Repurchase Behavior in Third – Party Payment System Network Platform." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/68833999790842054921.
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碩士世新大學
企業管理研究所(含碩專班)
105
This study explores the impact of consumer’s repurchase behavior on the Network platform using third-party payment systems based on risk aversion, technology acceptance patterns and relationship marketing. Taking the age group of 18 to 48 as the object of study. This paper proposes a complete and practical reference value for the third-party payment system network platform industry, trying to interpretation Consumer’s Repurchase Behavior of Third-party Payment System Network Platform the consequences of a complete and presentation practical reference in valuable. The research results show the relationship between Risk Aversion and Repurchase Behavior was not supported. Technology Acceptance Model and Relationship Marketing, the above variables have a positive impact on the Repurchase Behavior of the third-party payment system network platform.