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Journal articles on the topic 'Consumer’s behavior'
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Borba, Helena Hiemisch Lobo, and Denise Maria Woranovicz Carvalho. "Consumer behavior towards pharmaceutical services: a scoping review." International Journal for Innovation Education and Research 8, no. 8 (August 1, 2020): 326–40. http://dx.doi.org/10.31686/ijier.vol8.iss8.2523.
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The present study aimed to map the evidence on consumer’s behavior towards pharmaceutical services. A scoping review based on the PCC (Population, Concept, and Context) mnemonic was conducted in Pubmed, Scopus and Web of Science. Population included consumers of pharmaceutical services, the concept referred to marketing/consumer behavior and the context to pharmaceutical services. Electronic searches were held on December 2019. Studies published in non-roman characters were excluded. A qualitative synthesis of the data extracted from included studies (i.e. author, country, study design, aims, patient/consumer profile, pharmaceutical services, marketing strategy, data analysis, conclusion) was performed. Electronic searches retrieved 1,215 articles that were screened by titles and abstracts. Of these, 31 studies were fully appraised, of which five fulfilled the inclusion criteria. One record was identified through manual search, totaling six included articles. All studies occurred within the scope of community pharmacy. The studies show that most consumers seek pharmacist’s orientation regarding over-the-counter drugs. Also, despite the expectations concerning pharmaceutical services, consumers exhibit distrust in pharmacists’ competence, which may hamper the seeking for pharmaceutical services. Hence, a marketing plan involving the knowledge of consumer's value along with the recognition of the consumer needs should be considered. Through this scoping review the available evidence on consumer’s behavior towards pharmaceutical services was mapped, elucidating consumer’s perceptions that motivate or prevent the seek for such services in the context of community pharmacies.
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Koch, Camilo, and Davit Mkhitaryan. "Consumer’s Brand Choice Behavior for Luxury Cars in China." International Journal of Management Science and Business Administration 1, no. 12 (2015): 46–57. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.112.1005.
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This paper introduces the aphorism “think globally, act locally” and examines consumer tendencies in the Chinese automobile marketplace based on the analysis of relevant local brands. Findings demonstrate significant consumer preferences for products related to the luxury category signifying the need for refining local marketing operations where performance of multinational corporations must match global standards as expected by local consumers. Car consumption has grown during the last years in China turning brand marketing into a critical variable that can forge an active place in consumer’s minds, or negative impact if a campaign is not well-implemented. The relevance of this subject result from the realities that brand marketing is one of the most important aspects of determining whether a brand succeeds or fails. Regardless of the benefits of the brand, poorly marketed brand can end in failure. Multinational corporations need to identify several factors to understand the benefits of branding such as the image and characteristics of the firm, the purpose of the brand, the consumers profile, the brand’s position within the marketplace, and the brand’s general impression. Once, multinational corporations entirely assume these aspects they can utilize brand marketing to market the benefits of the brand in any space in the marketplace. The investigation provides several recommendations to multinational corporations intending to enter Chinese market by utilizing brand marketing as a strategic tool to focus on consumer needs and preferences in the Chinese luxury automobile market.
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Kulchytska, A. V. "SOCIAL-PSYCHOLOGICAL PECULIARITIES OF CONSUMER’S BEHAVIOR." Psychological Prospects Journal 29 (2017): 151–61. http://dx.doi.org/10.29038/2227-1376-2017-29-151-161.
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David Lee, Joonwhan, Angelica Bahl, Gregory S. Black, Darrin C. Duber-Smith, and Nicole S. Vowles. "Sustainable and non-sustainable consumer behavior in young adults." Young Consumers 17, no. 1 (April 18, 2016): 78–93. http://dx.doi.org/10.1108/yc-08-2015-00548.
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Purpose Using broad definitions of sustainable and non-sustainable consumer behavior, identifying key elements of these types of consumer behavior and differentiating between spirituality and religiosity, the purpose of this study is to develop and test a research model. Design/methodology/approach A systematic literature review was conducted to identify elements of the research constructs. Literature on sustainable business practices was particularly important. Once elements were identified, measures used in previous consumer behavior research were used to collect data from 116 undergraduate students enrolled in marketing and management classes at a major university located in the southwestern USA. Findings Results indicate that the level of a consumer’s spirituality affects both sustainable and non-sustainable consumer behavior. In addition, the model predicts that the level of a consumer’s religiosity has no impact on non-sustainable consumer behavior, and this prediction is verified by the study results. Practical implications As it is important for businesses to conduct sustainable business practices, it may also be beneficial to consumers to practice sustainable behavior. A significant predictor of this sustainable consumer behavior is spirituality, and it is important to distinguish spirituality from religiosity. Originality/value Sustainable consumer behavior is more thoroughly described. Also, religiosity and spirituality are delineated. Finally, for the first time, the separate and distinct impact of religiosity and spirituality on sustainable and non-sustainable consumer behavior is assessed.
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Castaneda, Marigold G., Carmelita P. Martinez, Rodilina Marte, and Banjo Roxas. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective." Social Responsibility Journal 11, no. 4 (October 5, 2015): 658–76. http://dx.doi.org/10.1108/srj-02-2014-0019.
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Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach – This study uses partial least squares approach to structural equation modelling of survey data involving 1,044 consumers in the Philippines. It involves testing of a measurement model to examine the validity and reliability of the constructs used in the study. This is followed by testing of the structural models to test the hypothesised relationships of the constructs. Findings – The results suggest the substantive influence of social capital on environmental knowledge, pro-environmental attitudes and eco-capability. Both knowledge and attitudes have positive effects on eco-capability, which in turn positively shapes eco-behaviour. Research limitations/implications – Future studies can examine how social capital as a multi-dimensional construct impacts context-specific consumer behaviour. Practical implications – Social and environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications – Findings highlight the role of social capital within one’s community as a resource channel to encourage environmentally responsible consumer behaviour. Originality/value – The study extends the BPM by offering a social capital view as a more nuanced explanation of consumer eco-behaviour.
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Kao, Yang-Ta, Hsiau-Wen Lin, and Dai-Yi Qiu. "Implementation of Offline Consumer Behavior Tracking." International Journal of Pattern Recognition and Artificial Intelligence 35, no. 09 (May 4, 2021): 2150028. http://dx.doi.org/10.1142/s0218001421500282.
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Due to declining trading volume growth in e-commerce platforms, physical channels have attracted considerable investments from various large international companies (e.g. Alibaba, JD, Walmart, Wanda, and Wuzhou International). However, e-commerce platforms can track consumers’ behaviors (attraction to landing page design, clicks on certain products, consumer behavior trajectory tracking, clicks on advertisements, and internal link optimization of product pages), a feat unachievable in current physical channels. Consequently, this study attempted to apply the characteristics of online channels in a physical channel by using image object tracking and image detection techniques. Through this inclusion, physical channels are capable of providing consumers with more favorable experience and interaction, and brick-and-mortar store owners can obtain a more accurate understanding of consumer behaviors of store consumers. Information acquired through this system can be provided to store owners to serve as reference for merchandise placement, arrangement of display shelves, and consumer circulation path planning. This study used the technique of image processing to locate the Region of Interest and applied object tracking to get the consumer’s trajectory which successfully implemented the consumer-tracking characteristics of online platforms in a physical channel while retaining the unique experience of the physical channel. This results in a win–win scenario for businesses and consumers.
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Khurniawan, Dimas, Mohammad Dimyati, and Deasy Wulandari. "Pengaruh Elemen Sensory Branding Terhadap Perilaku Pengambilan Keputusan Konsumen Dalam Membeli Aqua Dengan Pendekatan Neuromarketing Di Kabupaten Jember." e-Journal Ekonomi Bisnis dan Akuntansi 4, no. 1 (May 15, 2017): 44. http://dx.doi.org/10.19184/ejeba.v4i1.4572.
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The purpose of this study acclaims the important of Auditory, Visual and Tactile in affecting consumer’s decision makingbehavior of buying, it is also to figure out it’s impact in Aqua. Thus, it is important to study “The Impact Of SensoryBranding’s Elements On Consumer’s Decision Making Behavior Of Buying Aqua With Neuromarketing Approach InJember”. The population in this study are Aqua’s consumers in Jember. Sampling is taken using purposive sampling methodfrom 100 respondents. Instrument analysis in this study is performed using Structural Equation Model (SEM) withconfirmatory approach. The result shows that: 1) auditory significantly affects consumer’s decision making behavior of buyingAqua in Jember, 2) visual significantly affects consumer’s decision making behavior of buying Aqua in Jember, and 3) tactilesignificantly affects consumer’s decision making behavior of buying Aqua in Jember.
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Tang Herman, Robertus. "Grown Up Digital: Effect Social Media Usage on Consumer Behavior." Advanced Science Letters 21, no. 4 (April 1, 2015): 1035–38. http://dx.doi.org/10.1166/asl.2015.5977.
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The social media now becomes more powerful for customer in decision making process and behavior. In reality, social media also has a significant contribution for customer because many information and recommendation provided by social media. Social media usage and customer involvement in social networking will affect the consumers’ opinion, interest and behavior. This paper aims to investigate consumer usage behavior and mapping consumers profile based on the social media used. This research used Factor Analysis and Cluster Analysis to identify and analyze the social media usage. The result describes a significant affect of social media on consumer usage. From cluster analysis show the different consumer’s behavior profiling based on their social media usage relate to their profile. There is three characteristic level of consumers based on result study and the characteristic describe the consumers profile based on the reason of using social media.
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Raska, David, and Doris Shaw. "Is the Greening of Firms Helping Consumers to Go Green?" Social Marketing Quarterly 18, no. 1 (March 2012): 40–54. http://dx.doi.org/10.1177/1524500411435482.
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Although research supports the notion that consumers look favorably upon firms that implement popular social behaviors like “going green,” little is known about how such practices impact the consumer’s own social attitudes and behaviors. In two experiments, the authors explore this underresearched area in social marketing by examining how a firm’s stated motive for its environmentally friendly behaviors as well as brand loyalty influence consumer attitudes toward, and intentions for, similar behaviors. Implications for social marketers are provided regarding the development of effective social marketing programs. These results suggest that society may best be served when marketers integrate more honesty and transparency into socially responsible claims since consumers are more likely to model their behavior under these circumstances.
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Ali, Imran, and Saud Mandurah. "The Role of Personal Values and Perceived Social Support in Developing Socially Responsible Consumer Behavior." Asian Social Science 12, no. 10 (September 19, 2016): 180. http://dx.doi.org/10.5539/ass.v12n10p180.
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Corporate social responsibility (CSR) is a longstanding theme in marketing research. Although plenty of research have been done to examine the influence of CSR activities on consumer behavior, less attention is paid to explore the psychological factors that shape consumer’s socially responsible behavior (SRB). The current research addresses this gap by reviewing and comparing the literature from psychology and marketing streams that moves towards a degree of convergence. It examines the psychological role of personal values and external factors like perceived social support to build pro-social behavior among consumers. The personal values include; self-transcendence and self-enhancement values and perceived social support by social network in shaping consumer’s socially responsible behavior. The study proposed and tested the theoretical model using Structural Equation Model (SEM) technique. Data is collected through self-administered survey from 450 consumers in Pakistan. The study found that higher self-transcendence values leads to higher level of socially responsible behavior among consumers. Whereas self-enhancement values has negative influence on consumers in adopting socially responsible behavior. The social networks including; parents, friends/peers, teachers’ play important role in development of socially responsible behavior among consumers as individuals tend to pay focus on the recommendations of their members in their social networks. The findings of this study provide important recommendations to the corporate policy makers to ensure sustainable organizational performance in today’s competitive business environment.
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Horiachko, Kateryna. "Research of the impact of the terrorism and other factors on the consumers behavior." Technium Social Sciences Journal 7 (April 28, 2020): 139–48. http://dx.doi.org/10.47577/tssj.v7i1.433.
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The purpose of this study is to identify the main factors influencing consumer’s behavior while travelling to Ukraine. The object of the study was the sample of people who are consumers of touristic services in Ukraine. The main hypothesis of the study was that consumer’s behavior depends on variety of factors in Ukraine, including but not limited to military conflict or terrorism. To improve the knowledge about various factors impact on consumer’s behavior the factor analysis was used, joined by a method of a principal components analysis in SPSS. Using the SPSS the main factors were determined.
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Mohammed, Rezgar, and Olga Murova. "The Effect of Price Reduction on Consumer’s Buying Behavior in the U.S. Differentiated Yogurt Market." Applied Economics and Finance 6, no. 2 (January 24, 2019): 32. http://dx.doi.org/10.11114/aef.v6i2.3891.
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Although price reduction is an interesting topic in marketing literature and has studied in numerous papers, less attention is paid to its effect on consumer behavior. This paper analyzes the effect of the price promotion on consumer’s behavior in terms of the percentage of buying and the brand loyalty in the U.S. differentiated yogurt market. This paper tries to answer the following questions. Is the choice of high preferred brands sensitive to the price promotion of less preferred brands? Are there loyal consumers in the yogurt market? How sensitive is the consumer loyalty of high preferred brands to the price promotion of less preferred brands? Results show that a unit increase in the frequency of price reduction of less popular brands will decrease the consumer’s choice of high popular brands significantly. Switching across brands is very common and there are less loyal consumers in the yogurt market where main brands have collectively only 12% loyal consumers. Loyalty of high popular brands is also sensitive to the price promotion of less popular brands as a unit increase in the frequency of price reduction for less preferred brands will decreases the share of households who are loyal to high popular brands of General Mills and Danone.
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SOUDI, Pr Nada, and Fadoua BOUALLALA. "The Impact of Covid-19 Crisis on The Hedonic Purchase Behavior: Case of Care Products." Journal of Research in Administrative Sciences 9, no. 2 (December 15, 2020): 40–44. http://dx.doi.org/10.47609/jras2020v9i2p7.
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The Covid-19 crisis affected the economy as a whole. The rational behavior is becoming more impactful than the spontaneous one. Consumers concentrate their purchases on hygienic needs. The purpose of our study is to understand the consequences of such a global pandemic on the hedonic purchase behavior, particularly the care products category. The problematic is: How crisis impacts consumer’s behavior towards care products? A cluster analysis was conducted among 255 consumers based on their usage of product care. The study has been conducted during the lockdown and revealed results that will be covered in the following paper. Keywords: Consumer behavior, Covid-19, hedonic purchase, care products
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SOUDI, Pr Nada, and Fadoua BOUALLALA. "The Impact of Covid-19 Crisis on The Hedonic Purchase Behavior: Case of Care Products." Journal of Research in Administrative Sciences 9, no. 2 (December 15, 2020): 40–44. http://dx.doi.org/10.47609/jras2020v9i2p7.
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The Covid-19 crisis affected the economy as a whole. The rational behavior is becoming more impactful than the spontaneous one. Consumers concentrate their purchases on hygienic needs. The purpose of our study is to understand the consequences of such a global pandemic on the hedonic purchase behavior, particularly the care products category. The problematic is: How crisis impacts consumer’s behavior towards care products? A cluster analysis was conducted among 255 consumers based on their usage of product care. The study has been conducted during the lockdown and revealed results that will be covered in the following paper. Keywords: Consumer behavior, Covid-19, hedonic purchase, care products
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Maqsood, Khadija, and Iqbal Javed. "Impulse Buying, Consumer’s Satisfaction and Brand Loyalty." Journal of Economic Impact 1, no. 2 (May 2, 2019): 40–47. http://dx.doi.org/10.52223/jei0102192.
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Impulse buying is unplanned or spontaneous purchasing which could be negative for consumers and sellers at the same time. Recent literature showed great importance of impulse buying and many studies conducted about the factors which lead to attract the consumer through their impulsive behavior. During the current study underhand the focus was only on the consumers who purchase goods and services due to their impulsive behavior. The hypothesis of the study was that the impulse purchase is negative for both consumers and retailers. The study was conducted in Sargodha district of Punjab province. A sample of 300 respondents was selected through convenient sampling technique. Data were collected through personnel interviews by using a pretested questionnaire. The results showed that the quality of the product has a significant and positive impact on consumer’s satisfaction. The compatibility has positive and significant impact on level of consumer’s satisfaction. There is a positive impact of price of the product on consumer’s satisfaction for impulse buying. Budget disturbance has negative but insignificant impact on satisfaction after impulse buying. Happiness has positive and significant impact on consumer’s satisfaction. The impact of personality characteristics of openness is negative on satisfaction by the impulse buying. Personality characteristics of agreeableness has negative impact on satisfaction. The personality characteristic of extraversion has negative and significant impact on satisfaction. Individuals with this personality characteristics of conscientiousness can make good decisions during impulse buying which lead to satisfaction even after purchasing is done. Emotional stability has positive and significant impact on satisfaction after impulse buying which shows that these people make good decision even in the presence of impulse buying factors at the store.
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Rajadurai, Jegatheesan, Vathana Bathmanathan, and Nurnazurah Azami. "Gen Y Green Purchasing Behavior in Relation YO Energy Conservation and Environmental Preservation Products in Malaysia." International Journal of Engineering & Technology 7, no. 4.35 (November 30, 2018): 810. http://dx.doi.org/10.14419/ijet.v7i4.35.23113.
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The significant increase in the effect of global warming has given more attention to consumers to protect and preserve the environment. This is evident as we see the purchasing trends of consumers moving towards environmentally friendly products. In Malaysia consumers consist of three main generations with varied purchasing behaviors. The aim of this study is to investigate the variables affecting Gen Y consumer’s green purchasing behavior. Phase 1 being qualitative in nature, involved five focus group interview sessions and a pilot study, while phase 2, being quantitative, involved the distribution and collection of questionnaires to Gen Y consumers of green products. The independent variables that affect green purchasing behavior are environmental concerns, attitudes towards the environment and environmental knowledge. Awareness of environmental problems was found not to be the variable that affects Gen Y green purchasing behavior. The implications of this study are that it supports energy conservation and environmental preservation businesses to better understand the green market environment, its opportunities and potential, enables businesses to better market their products, create products with competitive advantages and encourage the consumer’s green purchasing intentions. Subsequently, this study assists the government or policy makers to promote green purchasing behavior among the Malaysia population.
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Thomas, Veronica L., Jennifer Wiggins Johnson, and Robert D. Jewell. "The tangled web we weave." Marketing Theory 16, no. 4 (September 22, 2016): 493–512. http://dx.doi.org/10.1177/1470593116666409.
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Consumers have been observed to engage in deceptive consumption behaviors, including hiding their brand consumption and pretending to consume brands that they actually do not. This article defines deceptive consumption behaviors as the deliberate falsification or concealment of an individual’s consumption behaviors pertaining to a brand. The present work recognizes deceptive consumption behaviors as a relatively unexplored construct in the consumer behavior literature. Therefore, this article sets out not only to define and delineate the various types of deceptive consumption behaviors but also to explore the underlying motivations that would result in consumers engaging in this practice. We propose that these behaviors are a response to an identity threat that occurs due to goal conflict between personal and social identities. We further propose a typology to illustrate the various behaviors that consumers may employ when engaging in deceptive consumption. We explore the consequences of engaging in deceptive consumption behaviors for the consumer as well as for the consumer’s relationship with the brand and the group. Finally, we identify avenues for future research on deceptive consumption behaviors.
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Chiu, Weisheng, and Hwansuk Choi. "Consumers’ goal-directed behavior of purchasing sportswear products online." Sport, Business and Management: An International Journal 8, no. 2 (May 14, 2018): 118–33. http://dx.doi.org/10.1108/sbm-03-2017-0020.
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Purpose The purpose of this paper is to explore Chinese consumers’ behavioral intention to purchase sportswear products online, by applying the model of goal-directed behavior as a research framework. Design/methodology/approach An online survey was administered to Chinese consumers (N=475) who have purchased sportswear products online in the past. Using SmartPLS 3.0 software, a partial least squares modeling analysis was conducted on the data. Findings When it comes to influencing the average Chinese consumer’s desire to purchase a product online, the study indicates that attitude, subjective norms, perceived behavioral control, and positive anticipated emotion are significant factors. Moreover, desire and frequency of past behavior significantly influenced Chinese consumers’ intention to buy sportswear products online. Originality/value The findings of this study provide a better understanding, through the analyses of Chinese consumers’ decision-making processes, of consumer intention to purchase sportswear products online.
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Hussain, Imran. "Impact of Celebrity Endorsement on Consumers' Buying Behavior." Journal of Marketing Strategies 2, no. 1 (January 15, 2020): 1–9. http://dx.doi.org/10.52633/jms.v2i1.23.
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The rapidly evolving market conditions and intense competition between the firms and marketers to adopt competitive strategies to promote their product to the right customer. Recent developments in consumer behavior and marketing studies emphasize various elements which impose an influencing impact on consumers and persuade them towards purchase intentions. This study explores the impact of celebrity endorsement and the mediating effect of consumer attitude on consumer purchase intention in a developing country. The study employed a quantitative research design for which a self-administrated structured research questionnaire was administered. the data were collected from 100 university students as respondents. The findings indicate that there is a strong influence of celebrity endorsements on university students. The celebrity endorser who possesses attributes such as likability, attractiveness, credibility, and personality has a positive influence on consumer’s purchase intentions. Moreover, celebrity endorsements create a positive impact on consumers attitudes towards endorsed brands and products which stimulate the purchase intention. This research provides some useful theoretical and practical implications for researchers and marketers on the use of celebrity endorsers.
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Pacho, Frida. "What influences consumers to purchase organic food in developing countries?" British Food Journal 122, no. 12 (June 15, 2020): 3695–709. http://dx.doi.org/10.1108/bfj-01-2020-0075.
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PurposeThe behavior compelling the consumer’s intention to purchase organic food has received little attention in developing countries. There is limited knowledge concerning the factors that impact consumer’s intention to purchase organic food in these countries. The study empirically examined the impact of attitude, subjective norms, and perceived behavior control on the consumer intention to buy organic food. The study also aimed to explore whether knowledge about organic food and health consciousness has an indirect effect on the relationship between attitude, subjective norms, perceived behavior control and intention to buy.Design/methodology/approachTo accomplish the study’s objectives, the questionnaires were administered to a convenience sample of 730 consumers using a traditional paper and pencil questionnaire interview (PAPI). Confirmatory factor analysis (CFA) was applied to validate the data, and the Structural equation model (SEM) was employed to test the hypotheses.FindingsThe findings showed that subjective norms and attitudes were positively correlated, and they significantly impacted the purchase intention of organic food. The findings also showed that knowledge about organic food and health consciousness has an indirect effect on the relationship between attitude, subjective norms, and intention to buy.Originality/valueThe findings stimulate the momentum to the growing literature, particularly in the developing countries on consumer behaviors regarding organic foods. Also, they will help stakeholders to achieve the marketing strategy for the growth of this sector.
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Shaheera Amin, Aaliya Manzoor, and Fatima Farid. "The Role of Social Class on Consumer Behavior: A Study of Eco-friendly Cosmetic Products." Journal of Business and Social Review in Emerging Economies 6, no. 1 (March 31, 2020): 113–34. http://dx.doi.org/10.26710/jbsee.v6i1.1032.
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In the past few decades, the analysts have noticed an important change in consumers’ behavior while purchasing and picking products, especially in cosmetics. Now, when consumers purchase the product, they pay more attention to health and environment features of the product. Therefore, the purpose of this research is to analyze Pakistani Consumers’ buying behavior towards Eco-Friendly Cosmetic products. The theory of planned behavior has been applied for better understanding of consumer behavior. Moreover, analyzed the relationship of consumers’ values on their intention to buy eco-friendly cosmetics products. It is studied that consumers’ social class has a moderating effect on consumer’s intention toward purchasing eco-friendly cosmetic products. For quantitative data collection questionnaire is constructed. For questionnaire, variable scales are adapted from literature. Convenience sampling is used for distribution of questionnaire. Data is composed from 260 respondents in Punjab, Pakistan. For analyzing the data, statistical analysis will be done by using SPSS and AMOS. All variables are significantly influence consumer intention to purchase eco-friendly cosmetics.This research suggests marketers to develop their marketing strategies and promote eco-friendly cosmetics through effective advertising.
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He, Jun Hong, Fu Li, Shang Rong Du, Yi Tao, and Zhong Xiang Li. "A Qualitative Study of the Stimuli on Consumer Emotion in Mobile Shopping." Advanced Engineering Forum 33 (August 2019): 47–56. http://dx.doi.org/10.4028/www.scientific.net/aef.33.47.
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In mobile shopping, consumer emotion can be influenced by various stimuli more easily than before. Understanding the methods to stimulate consumer emotions can help companies to push consumers to mobile shopping. However, this has been rarely discussed in the previous studies. By applying ATLAS.ti 7 to conduct three levels coding of interview data and analyze the relationships between different level codes, the qualitative study was used to discuss and identify the factors that influenced consumer emotion in mobile shopping. The study showed that at the social level, mobile technology, convenience and entertainment of mobile shopping, and mobile friends circle influenced all consumer emotions, while sharing of mobile shopping only influenced consumer’s pleasure and arousal emotions. At the organizational level, both interface quality and integrity of mobile sales terminal influenced all consumer emotions, while sales promotion in mobile sales terminal only influenced consumer’s pleasure and arousal emotions. The conclusions can enrich the theories of mobile shopping behavior and consumer emotion.
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Şener, Arzu, Müberra Babaoğul, and Esna Betul Bugday. "Turkish Consumer’s Information Search Behavior and Need for Consumer Education." International Journal of the Humanities: Annual Review 8, no. 11 (2011): 235–56. http://dx.doi.org/10.18848/1447-9508/cgp/v08i11/43069.
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ÖZTEK, M. Yaman, and Özgür ÇENGEL. "The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior." AJIT-e: Online Academic Journal of Information Technology 4, no. 11 (May 1, 2013): 7–17. http://dx.doi.org/10.5824/1309-1581.2013.2.001.x.
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As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “purchasing and consuming products that are benign toward the environment”. Under this approach, such literature also brings along a new terminology called “environmentally conscious behavior”. There is, on the other side, a huge irony behind the advancement of technology in product innovation. Even though, technology oriented goods offer a variety of benefits to consumers, they also create pollution to the environment. Thus, there is a growing number of consumers that seek environment-friendly goods and services. In this globe, the major goal of this study is to understand consumer’s knowledge and perception regarding the consumption of environmental goods. Furthermore, the study also aims to constitute green buying habits, overall attitudes towards environmentalism, and factors that affect the environmental conscious purchases. With the aid of randomly selected respondents, a written survey will be analyzed by multiple regression as a specific goal to measure consumer perception and green buying behavior variables along with demographical factors.
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Tuškej, Urška, and Klement Podnar. "Exploring selected antecedents of consumer–brand identification." Baltic Journal of Management 13, no. 4 (October 1, 2018): 451–70. http://dx.doi.org/10.1108/bjm-08-2017-0268.
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PurposeThe purpose of this paper is to examine how brand anthropomorphism (BA), consumer–brand engagement (CBE), consumer skepticism and brand prestige influence consumer–brand identification (CBI).Design/methodology/approachThe proposed theoretical model is tested using structural equation modelling approach on the data gathered from 464 consumers.FindingsThe paper shows that being more engaged in consumer–brand interactions and perceiving a brand as more humanlike and prestigious increases consumer’s identification with product brands. On the other hand, consumer skepticism towards advertising only slightly decreases their identification. CBI is shown to have a strong positive influence on brand loyalty.Research limitations/implicationsThe study restricts itself to those brands that consumers know well and are somehow close to them. It might prove worthwhile to replicate the study to broaden the inferences beyond the criteria used in this study.Practical implicationsTo strengthen consumers’ identification with their brands, organisations should maintain a focus on interactions with their target consumers. Specifically, companies should expose their human-like character and engage consumers in company’s offerings. Also, companies should take care for keeping their competitive edge to be perceived as more prestigious than the competition.Originality/valueWhile previous papers studying drivers of CBI focused mainly on brand associations that help satisfy one of consumer’s self-definitional need, this paper aims to define the drivers of CBI by examining the origins of consumer’s interactions with brands. The paper proposes CBE and BA as two vital antecedents of CBI.
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Lee, Seung Hwan (Shawn). "An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration." Sustainability 11, no. 9 (April 28, 2019): 2481. http://dx.doi.org/10.3390/su11092481.
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Despite the readily available consumer price information, price dispersion persists for products and services and has been extensively researched. However, there is scant literature on the influence of price dispersion on consumer behavior. The present study uses actual consumer purchase data of software service subscriptions and applies range–frequency principles to investigate how a customer’s price and relative position along a distribution at initial subscription might impact their subscription lifetimes. The study findings reveal that, in general, consumers paying higher initial prices retain their subscriptions longer, confirming the relationship between a consumer’s service value expectation and search cost. However, the amount of a consumer’s paid prices relative to that of other consumers’ can be helpful in predicting subscription duration. Consumers paying a relatively high price compared with others with similar subscription beginning dates have shorter subscription durations, which raise a concern regarding use of individual customer’s price information. The study suggests that principles of range–frequency theory are useful for comprehensively integrating price dispersion information. One interesting and counterintuitive implication of our analysis is that advantaged-price inequities (where the focal customer’s paid price is lower compared to another customer’s paid price) can also raise concerns about unfairness.
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Zuo, Meihua, Hongwei Liu, Hui Zhu, and Hongming Gao. "Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior." Industrial Management & Data Systems 119, no. 6 (July 8, 2019): 1223–41. http://dx.doi.org/10.1108/imds-09-2018-0403.
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Purpose The purpose of this paper is to identify potential competitive relationships among brands by analyzing the dynamic clicking behavior of consumers. Design/methodology/approach Consumer sequential online click data, collected from JD.com, is used to analyze the dynamic competitive relationship between brands. It is found that the competition intensity across categories of products can differ considerably. Consumers exhibit big differences in purchasing time of durable-like goods, that is, the purchasing probability of such products changes considerably over time. The local polynomial regression model (LPRM) is used to analyze the relationship between brand competition of durable-like goods and the purchasing probability of a particular brand. Findings The statistical results of collective behaviors show that there is a 90/10 rule for the category durable-like goods, implying that ten percent of the brands account for 90 percent market share in terms of both clicking and purchasing behavior. The dynamic brand cognitive process of impulsive consumers displays an inverted V shape, while cautious consumers display a double V shaped cognitive process. The dynamic consumers’ cognition illustrates that when the brands capture a half of the click volume, the brands’ competitiveness reaches to its peak and makes no significant different from brands accounting for 100 percent of the click volume in terms of the purchasing probability. Research limitations/implications There are some limitations to the research, including the limitations imposed by the data set. One of the most serious problems in the data set is that the collected click-stream is desensitized severely, restricting the richness of the conclusions of this study. Second, the data set consists of many other consumer behavioral data, but only the consumer’s clicking behavior is analyzed in this study. Therefore, in future research, the parameters brand browsing by consumers and the time of browsing in each brand should be added as indicators of brand competitive intensity. Practical implications The authors study brand competitiveness by analyzing the relationship between the click rate and the purchase likelihood of individual brands for durable-like products. When the brand competitiveness is less than 50 percent, consumers tend to seek a variety of new brands, and their purchase likelihood is positively correlated with the brand competitiveness. Once consumers learn about a particular brand excessively among all other brands at a period of time, the purchase likelihood of its products decreases due to the thinner consumer’s short-term loyalty the brand. Till the brand competitiveness runs up to 100 percent, consumers are most likely to purchase a brand and its product. That indicates brand competitiveness maintain 50 percent of the whole market is most efficient to be profitable, and the performance of costing more to improve the brand competitiveness might make no difference. Originality/value There are many studies on brand competition, but most of these research works analyze the brand’s marketing strategy from the perspective of the company. The limitation of this research is that the data are historical and failure to reflect time-variant competition. Some researchers have studied brand competition through consumer behavior, but the shortcoming of these studies is that it does not consider sequentiality of consumer behavior as this study does. Therefore, this study contributes to the literature by using consumers’ sequential clicking behavior and expands the perspective of brand competition research from the angle of consumers. Simultaneously, this paper uses the LPRM to analyze the relationship between consumer clicking behavior and brand competition for the first time, and expands the methodology accordingly.
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Singh, Padmalini, Dilip D, Goh Kai Wen, Daisy Mui Hung Kee, Go Sin Yee, Lee Chiew Ying, Fong Kai Ling, Mohammed Shammas, Gerald Reynaldo Tandra, and Liem Gai Sin. "The Impact of AirAsia’s E-Commerce Websites on Its Consumer Buying Behavior." International Journal of Tourism and Hospitality in Asia Pasific 4, no. 1 (February 20, 2021): 34–42. http://dx.doi.org/10.32535/ijthap.v4i1.1019.
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The purpose of this study is to examine the impact of e-commerce websites on consumer’s buying behavior of AirAsia and to provide suggestions to AirAsia to improve its consumer’s shopping experience on its e-commerce website. This research applied qualitative methodology by interviews. It will provide the company with additional understanding about the impact of e-commerce websites on consumer’s buying behavior and the effective suggestions provided are highly practicable for the company. It is necessary for AirAsia to understand their consumer’s buying behavior to improve the company’s performance. Thus, AirAsia needs to put some effort into the research of consumer’s buying behavior and constantly improve its consumer’s shopping experience.
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Wan, Fu Cai, and Man Hua Qiu. "Customer Data-Oriented Multi-Product Pricing Model." Applied Mechanics and Materials 602-605 (August 2014): 106–10. http://dx.doi.org/10.4028/www.scientific.net/amm.602-605.106.
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Through interaction with online consumers, e-commerce websites can gather data reflecting consumer preferences. The available data on consumer preferences together with sophisticated analytical tools enables companies’ increases in profit through optimization of prices. We consider a class of models of consumer purchasing behavior, each of which affected the data on a consumer’s requirements and budget constraint to subsequent purchasing tendencies. We can study for the multi-product pricing problem based on the max budgets of consumers, and a customer data-oriented multi-product pricing model is presented. Proposed models were solved through genetic algorithms. Optimal solution of the given examples shows that this model is effective for enterprises.
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Meunier, Cédric L., Emily M. Herstoff, Carla Geisen, and Maarten Boersma. "A matter of time and proportion: the availability of phosphorus-rich phytoplankton influences growth and behavior of copepod nauplii." Journal of Plankton Research 42, no. 5 (August 27, 2020): 530–38. http://dx.doi.org/10.1093/plankt/fbaa037.
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Abstract Although consumers may use selective feeding to cope with suboptimal resource quality, little work has examined the mechanisms that underlie selective feeding, the efficiency of this behavior or its influence on consumer growth rate. Furthermore, a consumer’s exposure to suboptimal resources may also influence the consumer’s behavior and life history, including growth rate. Here, we studied how the availability of P-rich and P-poor phytoplankton influences the growth and behavior of copepod nauplii. We observed that copepod nauplii preferentially feed on P-rich prey. We also found that even relatively short exposure to P-rich phytoplankton yielded higher nauplii growth rates, whereas the presence of P-poor phytoplankton in a mixture impaired growth. Overall, we observed that swimming speed decreased with increasing phytoplankton P-content, which is a behavioral adjustment that may improve utilization of heterogeneously distributed high-quality food in the field. Based on our results, we propose that the optimal prey C: P ratio for copepod nauplii is very narrow, and that deviations from this optimum have severe negative consequences for growth.
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Vorasayan, Jumpol, Ruttika Sriwachiratorn, and Ajchara Kessuvan. "Consumption Behavior and Willingness to Pay for Fruit Drinks in Bangkok Metropolitan Area." KnE Life Sciences 4, no. 2 (March 1, 2018): 212. http://dx.doi.org/10.18502/kls.v4i2.1674.
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The purpose of this research was to study consumer behaviors, willingness to pay and the factors affecting willingness to pay for ready-to-drink fruit drinks less than 25% with the certified quality assurance system by using contingent valuation method (CVM) for consumers in Bangkok. The results from double-bounded dichotomous choice found that the consumers were willing to pay for fruit drinks less than 25% with GMP certification at 15.22 baht/bottle and 15.58 baht/bottle for fruit drinks less than 25% with HACCP certification. Factors that affected the consumer’s willingness to pay were education, income and attitudes about product that have been certified. Keywords: Contingent Valuation Method; Double-Bounded Dichotomous Choice; Fruit Juice; Willingness to Pay; Quality Control
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Vigna, Joselita Pancine, and Emerson Wagner Mainardes. "Sales promotion and the purchasing behavior of food consumers." Revista Brasileira de Marketing 18, no. 3 (December 27, 2019): 101–26. http://dx.doi.org/10.5585/remark.v18i3.16368.
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Purpose: This study aims to identify the types of sales promotion that affect the consumer’s purchasing behavior.Design/Methodology/Approach: We conducted a survey with a sample of 235 people who reported having made food purchases due to promotional stimulus. Relationships between variables were analyzed using descriptive statistics and a multiple linear regression model.Originality/Value: This study seeks to understand the influence of sales promotions on consumer purchasing behavior in an emerging market. Past research has explored such behavior in mature markets. We opted to broaden discussions on sales promotion by studying the effect of usual types of promotions in the Brazilian market.Outcomes: The results showed that discounts motivate the acceleration of purchases, stocking and experimentation. Free samples encourage consumers to try a product they do not know about. This suggests that discounts, free samples, and prize draws all influence consumer purchasing behavior, encouraging their preference for foods that are on sale and motivating the frequency of purchased foods that use these types of promotion.Theoretical/Methodological Contributions: The study contributed theoretically by investigating different promotional types from those already investigated, observing: the promotional types that can influence, generate preference and motivate the frequency of purchase of products promoted by Brazilian consumers; stocking, purchase acceleration, product choice and brand loyalty behaviors, which can change the choice of a promotional type in a promotional campaign.
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Ahmed, Masoom, Fazluz Zaman, and Munshi Shamsuzzaman Irfan. "Consumer’s Brand Choice Behavior for Car." Kuwait Chapter of Arabian Journal of Business and Management Review 2, no. 5 (January 2013): 198–204. http://dx.doi.org/10.12816/0001200.
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Yeh, Chiou-nan, and Percy J. Vaughn. "Consumer’s Behavior under Mandatory Deposit System." International Advances in Economic Research 14, no. 4 (September 23, 2008): 472. http://dx.doi.org/10.1007/s11294-008-9184-5.
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Chaudhary, Anjali. "Influencing Factors of Social Media Marketing on Consumers Buying Decisions." Asian Journal of Managerial Science 8, no. 2 (May 5, 2019): 40–48. http://dx.doi.org/10.51983/ajms-2019.8.2.1553.
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In recent years, the world has witnessed a kind of social communication between humans in virtual cyberspace. The social networking is popular in marketing which utilizes the platform to present various marketing programs and strategies. The study based on the affecting influencing factors of social media marketing such as technology, infrastructure, culture, society in consumers’ buying decision in Saudi Arabia.The research focuses on consumer’s behavior and responses, in terms of indirect advertising, exaggerating on praising the product or service, false advertising, deceitful, and unprofessional behaviors. The research was carried out the buying behavior of customer through survey questionnaire. The results of the study concluded there is a relationship between Social media marketing on consumer purchasing decisions. The result further shows that e-advertising on the social media platforms has a negative impact on consumer purchasing behavior by stealth advertisement, unethical behavior, and fake advertise, and exaggeration on promoting a product to those who spend three hours or more on social networking sites in the Kingdom of Saudi Arabia.
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Chen, Li. "A Study on the Effects of Regulatory Fit and Framing." Applied Mechanics and Materials 644-650 (September 2014): 6289–92. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.6289.
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Regulatory fit theory is based on regulatory focus theory which was from hedonism and decision-making motives, explaining individual consumer’s decisions making processes from both psychological and mental point of views. Regulatory fit theory proposed consumers in the face of different forms of information representation will lead to match or mismatch of consumer wants. And the effect of adjusting the matching value will affect the perception of the product or service, thereby affecting the consumer’s buying wish.Framing effect is originated from prospect theory indicate that people will make different choices when they face the same, but different forms of expression scheme. This article tries to explore the inherent nature of impulsive buying behavior mechanisms, drawing on regulatory fit theory and framing effect theory.
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Huang, Shiyuan, and Rubal Mistry. "A Study of the Causes of Price Fluctuation in Apple Commodity and Consumer Shopping Behavior Based on Taste, Preferences, and Willingness to Pay." Financial Forum 9, no. 4 (January 28, 2021): 209. http://dx.doi.org/10.18282/ff.v9i4.1538.
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<p>The profit margin on the retailer’s side is thin, so increasing the consumer’s willingness to pay is crucial for the supply side to earn more profit. In this paper, the authors develop a taste test to see if consumers’ preference for organic and local apples can alter their taste perception for the same apple. The result showed consumer’s preference does change his/her taste preference on the same apple. Besides the experiment, the authors also design a survey to know the consumer’s shopping preferences and the exact willingness to pay. The survey results show that consumers are in support of Local Apples as compared to Organic Apples but are willing to pay more for Organic Apples than Local Apples. Another conclusion that can be drawn is that this survey indicates that there is a huge profit margin for retailers as consumers are willing to pay more for organic apples than the average market price for the apples.</p>
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Omezzine, A., G. V. Chomo, and O. AI-Jabri. "Demand Analysis of Selected Fruits and Vegetables in Oman." Journal of Agricultural and Marine Sciences [JAMS] 3, no. 1 (January 1, 1998): 19. http://dx.doi.org/10.24200/jams.vol3iss1pp19-26.
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Consumer behavior and prospective changes in demand of food product have a significant impact on production and distribution decisions. Consumer responsiveness to changes in prices, income and other demand determinants is very important to production and market decision-makers. The present study estimates demand responses for selected fruits and vegetables in Oman using consumer aggregated national data. The main objective is to generate information needed for making public as well as private decisions. Results indicate that most fruit and vegetable consumers respond to price, and income changes in the expected manner. Responses are different from one commodity to another depending on its nature and importance in the consumer's diet habits. In a few cases income is not a significant determinant of the demand. Moreover, many fruits and vegetables have shown a relationship of substitution and complementary consistent with Omani diet. These results are useful in farmers and distributers to allow them to adjust their production and marketing services according to the consumer’s response.
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Yadav, Rambalak, Vikas Chauhan, and Govind Swaroop Pathak. "Intention to adopt internet banking in an emerging economy: a perspective of Indian youth." International Journal of Bank Marketing 33, no. 4 (June 1, 2015): 530–44. http://dx.doi.org/10.1108/ijbm-06-2014-0075.
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Purpose – The purpose of this paper is to understand the consumer’s intention toward internet banking adoption in Indian context by combining two theories; theory of planned behavior (TPB), technology acceptance model (TAM) and an additional construct, i.e. perceived risk. Design/methodology/approach – A questionnaire based survey was conducted to collect responses from young consumers (210 usable responses). Data were analyzed using structural equation modeling to evaluate the strength of relationship. Findings – The result shows that perceived usefulness, attitude, subjective norm and perceived behavioral control significantly influences the consumer’s intention to adopt internet banking whereas perceived risk failed to show any significant influence over intention to adopt internet banking. Research limitations/implications – The study is limited to young consumers (i.e. professional students) only. Further, the study concerns itself with consumer’s intention not actual behavior. Practical implications – The finding will be useful for bank officials for devising strategies and policies related to internet banking in the Indian scenario. Originality/value – The paper is one of the initial attempts in Indian context to understand the consumer’s intention to adopt internet banking by combining TPB and TAM theories.
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Tan, Si, and Weiping Chen. "Building consumer trust in online food marketplaces: the role of WeChat marketing." International Food and Agribusiness Management Review 24, no. 5 (July 12, 2021): 845–62. http://dx.doi.org/10.22434/ifamr2020.0159.
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Consumer trust receives high attention in food marketplaces, however, little research focuses on how to build consumer trust in the online context. Drawing on signaling theory and presence theory, this paper proposes a comprehensive framework with which to explain the influence mechanism of WeChat food marketing on consumer trust. Utilizing data from 672 consumers in China’s WeChat food marketplaces, this study conducted a partial least squares structural equation modeling analysis. The findings indicate that food seller’s content behavior and interactive behavior on WeChat positively affect consumer trust through the mediating effect of consumer’s perceived information quality and presence. And consumer trust can enhance consumer loyalty. This study extends the research on consumer trust in online food marketplaces. It also provides certain theoretical guidance for food marketers to make better use of WeChat for trust building.
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Tsai, Bi-Kun, Ku-Yuan Lee, Chi-Ming Hsieh, and Pimpinan Somsong. "Determinants of Actual Purchase Behavior in Farmers’ Markets." Sustainability 11, no. 19 (October 3, 2019): 5480. http://dx.doi.org/10.3390/su11195480.
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Farmers’ markets in Taiwan advocate for the sustainable consumption of locally produced food to support sustainability and social justice goals. Institutional trust and interpersonal trust are critical determinative factors in sustaining farmers’ farm-to-consumer venues for the long-run. The purpose of this research was to investigate determinants of customers’ actual purchase behaviors, and the relationships between trust, purchase intention, and actual purchase behavior in the context of farmers’ markets. A questionnaire approach with closed-ended survey questions was conducted with customers in farmers’ markets in different parts of Taiwan. The results revealed that both institutional and interpersonal trust could serve as driving forces influencing a consumer’s purchase intentions, which in turn reinforces their actual purchase behavior. Specifically, the interpersonal trust between consumers and producers includes positive interactions and sufficient communication, enabling producers to share the value and concepts underlying their production processes with the consumers, enhancing customers’ purchase intentions and intensity. Institutional trust generated from a producer’s endeavor to improve the quality of their own products by meeting market standards would impress consumers and build loyalty. It is recommended that farmers’ market farmers or managers continually examine both the institutional and interpersonal needs of customers (e.g., food safety, face-to-face interactions between farmers and consumers) to earn customers’ trust, and to accommodate their expectations by providing sufficient products and services.
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Park. "Virtuality Changes Consumer Preference: The Effect of Transaction Virtuality as Psychological Distance on Consumer Purchase Behavior." Sustainability 11, no. 23 (November 22, 2019): 6618. http://dx.doi.org/10.3390/su11236618.
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With the rapid development of information and communication technology, a variety of new industries and services are rapidly evolving based on the convergence between existing Information and Communication Technology (ICT) and heterogeneous industries. In the meantime, the FinTech market, created by the convergence of financial and ICT areas, is emerging and growing rapidly. The new market of virtual transaction based on digital money is growing faster than any other FinTech area. The purpose of this study is to determine whether the perceived difference in the virtuality of a consumer’s transaction affects the consumer's purchasing behavior and how the behavior changes. Specifically, this study revealed that consumers' perceived virtuality differs according to the type of transaction method. Consumers felt that the money was more virtual when they had digital (virtual) currency for a service than when they had cash. This virtuality of money controls the psychological distance of the consumer's money, which is closer to cash than virtual currency. This difference in psychological distance affects consumers' information processing, such that when psychological distances are far (vs. close), consumers prefer products that are described as abstract (vs. concrete), and have a more favorable attitude toward products with more variety.
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Li, Ying, and Guihang Guo. "Study on the Perishable Product’s Pricing Decision With Overconfident Consumers in the Dual-Channel Setting." International Journal of Business Administration 11, no. 5 (August 24, 2020): 20. http://dx.doi.org/10.5430/ijba.v11n5p20.
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With the development of internet, the online shopping mode has become more popular among consumers, and the online direct selling becomes more common. Besides buying products from traditional stores, consumers could get the product directly from the manufacturer online. In the dual channel setting, the competition becomes fiercer. Retailer should focus more on the price decision and take suitable pricing strategy to increase its profit. In this paper, consumer’s overconfidence behavior is incorporated into perishable products’ pricing decision in the partially integrated dual channel setting. Through the analysis of consumer’s decision making process, this paper constructs the model for partially integrated manufacturer and retailer under the mean and precision overconfidence scenarios, conducts the optimal analysis, and analyzes the effect of consumer’s overconfidence level on the optimal wholesale, retail and direct selling prices. We conclude that, no matter consumers are mean-overconfident or precision-overconfident; there are optimal wholesale price, direct sale price and retail price. Business enterprises should enhance their information collection capability and adopt some marketing measures to influence consumer’s overconfidence level in order to increase the sales revenue.
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Kurnia, Gres, and Putri B. Sulistiani. "INFLUENCING CONSUMER’S BEHAVIOR: PERSPECTIVE OF INFORMATION QUALITY AND CONSUMERS REVIEWS ON AIRYROOMS." PEOPLE: International Journal of Social Sciences 5, no. 1 (March 27, 2019): 254–66. http://dx.doi.org/10.20319/pijss.2019.51.254266.
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Zinoubi, Zohra Ghali. "Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity." Archives of Business Research 8, no. 1 (February 5, 2020): 261–77. http://dx.doi.org/10.14738/abr.81.7429.
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This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.
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Saleh, Mahmoud Abel Hamid. "Website Design, Technological Expertise, Demographics, and Consumer’s E-purchase Transactions." International Journal of Marketing Studies 8, no. 1 (January 29, 2016): 125. http://dx.doi.org/10.5539/ijms.v8n1p125.
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<p>This study investigates the association of e-retailer’s website design, the consumers’ technological expertise, and some demographic characteristics with e-purchase transactions. The study was conducted on a sample of 290 respondents of Saudi consumers who had online purchase. The findings revealed a statistically significant positive relationship between the consumers’ technological expertise and their e-purchase transactions. The study also demonstrated no relationship between the e-retailer’s website design and the consumers’ e-purchase transactions. Regarding demographics and consumers’ e-purchase transactions, the study found nonsignificant differences between males and females, as well as among the different levels of education, as opposed to significant differences among the consumer’s monthly income levels in favor of higher-income consumers, and among different age levels in favor of the age 35-45 category. To help both marketers and consumers to gain the benefits of e-purchase, the study recommended e-marketers to establish marketing activities that enhance the consumer adoption of e-shopping; giving more concern to order processing as an important strategy for differentiation and positioning. The study also recommended e-retailers to focus on entertaining and luxury products to attract higher-income consumers. Furthermore, the study advised e-retailers to extensively do consumer behavior research as a base to enhance the planning of e-marketing strategies and activities.</p>
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Duralia, Oana. "Particularities of the European Consumer’s Behavior in Online Environments." Studies in Business and Economics 11, no. 3 (December 1, 2016): 21–29. http://dx.doi.org/10.1515/sbe-2016-0032.
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AbstractAlthough it is no longer a novelty that the Internet has now become “fashionable”, being a means of informing, socializing and trading, which is being increasingly used by the general public, it is now imperative to study the implications of its use both on the consumer, including all the roles that it can take (initiating, financing, influencing, decision making, actual consumption of goods and services) and on the marketer, who is forced to consider the Internet as a marketing tool that can be used as a lever to generate positive reactions from the consumers. Against this background, the orientation of the individuals towards the online environment, defined by specialized literature as “the second life”, comes to justify, on the one hand, the consumers’ need for social interaction, and, on the other hand, the need for comfort and speed in identifying optimal alternatives. This paper aims to address only a facet of the behavior of the digital consumer, proposing a theoretical and instrumental analysis of the purchasing behavior of online goods and services.
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Shrestha, Mikha. "A Study on Consumer Buying Behavior towards Wai Wai Noodles in Kathmandu Valley." Management Dynamics 21, no. 1 (February 28, 2018): 55–60. http://dx.doi.org/10.3126/md.v21i1.27047.
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This research overviews buying behaviours and their relations to the levels of consumer satisfaction. While approaching consuming behaviour, the researcher studies not only the act of purchase, but also the pre-purchase stage and post-purchase one. Only the whole study of buying behaviors gives a possibility to determine the relationship between buying behaviors and consumer satisfaction. This paper is aimed to showing that, while buying behaviors can be pre-determined to some extent, it is hard to manipulate them in order to increase satisfaction. In order to ensure customer satisfaction with products and services it is essential to study customer behaviors in a particular market and adjust the product according to them. The study focuses on the consumer’s buying behavior towards, ‘brand’ Wai Wai instant noodle in Kathmandu Valley and the reason behind its popularity, than other noodle across the consumers. Fast foods are the foods that can be prepared quickly and junk foods are the preprepared or packaged food. These foods do not take much time to cook and are also tasty, so they are quite popular among the people of every age group. The market of the junk foods is growing every year. There are a number of junk food production companies in the market and they are growing in size with the growing popularity of the junk foods. The noodles companies are producing noodles in large variety and taste so that the consumers of the noodles never get bored by the same taste every time. This has led to the increase of the noodles market globally. The market of Nepalese noodles companies have not only been limited within the country’s boundary but also it has been exporting its products to various countries. It still has the potential and scope to expand more.
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Kansal, Purva. "Online privacy concerns and consumer reactions: insights for future strategies." Journal of Indian Business Research 6, no. 3 (August 12, 2014): 190–212. http://dx.doi.org/10.1108/jibr-06-2012-0046.
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Purpose – The present study aims to identify and study the online privacy concerns, its explanatory variables and their affect on reactions and online purchasing behavior of Indian consumers. Globalization means that companies are setting manufacturing units where their cost dynamics are most attractive and then servicing the customers in different markets. Therefore, today, most of the globalized firms are using technology to overcome physical barriers with the customer. The value chains are being reorganized to come up with innovative strategies for sales, delivery and service channels. These strategies use Internet as a competitive tool, thereby providing marketers with a completely new landscape to work with. This channel means that now even the tangibles (products) are being sold on the basis of intangibles (services). In this landscape, the success of an online business depends on its capability to think globally and act locally. Sensitivity displayed by a company to effects of cultural nuances on a consumer’s psychological constructs will determine the success of a company and its strategy. It is in this backdrop that the current study was undertaken. Design/methodology/approach – To establish a relationship of the consumer privacy concerns and consumers’ reactions and their online purchase behavior, data were collected on the basis of a self-administered structured questionnaire. Data were collected from 150 respondents. Confirmatory factor analysis in LISREL (8.70) was done to check the validity of the scale. Incremental fit indices and parsimonious fit indices were used to interpret whether the model fit the data. Further, data were analyzed using factor analysis, correlation and chi-square tests. Findings – The study found several significant correlations between consumer’s online privacy and their behavior. The study made attempt to study only linkages and not a causal relationship. This study found that there was a correlation between online privacy concerns and consumer behavior. Indian consumers opted to voice and complain about privacy concerns, and hence, companies need to invest in recovery strategies. Furthermore, Indian consumers exhibited more of a refrained behavior rather than hedonic purchase behavior. However, refrained behavior was a first step toward the latter. To promote refrained behavior, marketers need to work with a model which provides Indian consumers with an assurance of procedural fairness and fair information practices. These companies need to invest in software, rewards, detailed privacy notices and tangibles to motivate customers into transacting online. Armed with this information a marketer can also invest into the right kind of privacy and security tools. Research limitations/implications – Due to the limited sample size, the results of the study can be generalized to a limited extent. Practical implications – The results would help online marketers maneuver the target consumer’s behavior in the desired direction. The results would help companies design and invest in the right kind of privacy and security tools, for the target segments matching the sample. Originality/value – The manuscript is based on a unique data set collected for this study. The references have been cited as per American Psychological Association (APA) rules. The work is original.
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Dewanti, Retno, Wendy Teoh, Yulia Wati, and Rahayu Rahayu. "Analysis of Three Antecedent Dimensions of Service Towards Consumer's Trust and Their Impact on Post-Purchase Behavior." Winners 12, no. 2 (September 30, 2011): 97. http://dx.doi.org/10.21512/tw.v12i2.670.
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In the last few years retail industry in Indonesia has been grown rapidly by three main factors, namely economic, demographic and socio-cultural. If a retail business can gain success in Malaysia, it may not gain the same success in Indonesia. A research is conducted using associative analysis by correlation test with path analysis technique and Pearson Product Moment correlation. The results of this research show that three antecedents of service variables – interaction quality, the quality of physical environment, and outcome quality – are related to each other and simultaneously influence consumer’s trust. Regarding to the partial analysis, it is found that the quality of physical environment and consumer’s trust has significant effects on post-purchase behavior. Path analysis shows that three antecedents of service indirectly contribute to consumer post-purchase behavior through consumer’s trust. However, the outcome quality provides the largest contribution on it.