Relevant bibliographies by topics / Consumer’s need for uniqueness

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Consumer’s need for uniqueness'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Consumer’s need for uniqueness"

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Ding, Ying, and Hean Tat Keh. "A re-examination of service standardization versus customization from the consumer’s perspective." Journal of Services Marketing 30, no. 1 (February 8, 2016): 16–28. http://dx.doi.org/10.1108/jsm-02-2015-0088.

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Purpose The purpose of this paper is to investigate the pros and cons of service standardization (vs customization) from the consumer’s perspective, the key factors influencing consumers’ preference for standardized (vs customized) services and the outcomes of service standardization (vs customization). Design/methodology/approach The authors conducted a qualitative study and two behavioral experiments to test the hypotheses. Findings The authors find that the advantages of service customization include greater perceived control and higher consumer satisfaction. The drawbacks of service customization include greater perceived risk. These findings also suggest that consumers’ preference for standardized (vs customized) service depends on their consumption goal. Specifically, consumers with a hedonic goal tend to prefer customized services, while those with a utilitarian goal tend to prefer standardized services. These effects are moderated by their need for uniqueness. Research limitations/implications The qualitative and experimental studies in this research reveal the antecedents (utilitarian vs hedonic goal) on consumer preference for service standardization versus customization, as well as the consequences in terms of perceived risk, consumer satisfaction and perceived control. The experimental studies were conducted with Chinese and American consumers, respectively, which lend credence to the robustness of the findings. Practical implications Results of the present research provide new insights into service standardization versus customization and have significant practical implications. In particular, service organizations should consider designing the appropriate service mode based on consumers’ characteristics, particularly their consumption goals and their need for uniqueness. If the customers focus on efficiency and functionality, the organization should try to provide standardized services. In contrast, for customers who are seeking fun and a novel experience, the service firm should try to tailor to their hedonic needs. Originality/value While previous research identifies “heterogeneity” as a key characteristic of services in general, the present findings qualify this received wisdom. In particular, the authors show that consumers’ preference for service standardization versus customization is a function of their consumption goal and need for uniqueness. Thus, the present findings refine the current understanding of service heterogeneity, which makes a significant contribution to the services marketing literature.
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Andrei, Andreia Gabriela, Patrizia Gazzola, Alexandra Zbuchea, and Vlad Andrei Alexandru. "Modeling socially responsible consumption and the need for uniqueness: a PLS-SEM approach." Kybernetes 46, no. 8 (September 4, 2017): 1325–40. http://dx.doi.org/10.1108/k-03-2017-0103.

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Purpose The purpose of the present study is intended to fill a research gap, by advancing a conceptual model which brings novel insights on the relationships between socially responsible consumption and consumer’s need for uniqueness. Design/methodology/approach Relying on a questionnaire-based survey for data collection, the proposed model was tested using the partial least squares (PLS) algorithm for structural equation modeling (SEM), which allows the assessment of the models containing both formative and reflective constructs. Findings The research found that 73.7 per cent of the variance in the consumer’s belief in the importance of personal power to make a difference through socially responsible choices is explained by the proposed model. Moreover, four of the five factors of socially responsible consumption fully mediate the positive effect of the consumer’s need for uniqueness on the importance attached to personal socially responsible choices in driving positive change. Research limitations/implications The study avails a phenomenological perspective by offering novel insights from a Romanian sample. The limitation associated with a country-centric vision is compensated through the contextual analysis and integration of a new point of reference in the overall framework of socially responsible consumption. Practical implications The evidence is indicative of new consumption insights and should be closely considered by companies. Originality/value The study draws upon a conceptual model integrating the relationships between socially responsible consumption and a psychological characteristic – the consumer’s need for uniqueness – which has been never tested as such before.
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Wang, Jie, Qin Su, and Canyou Wang. "Vertical Line Extension Decisions in a Competitive Market with Consumers’ Need for Product Uniqueness." Discrete Dynamics in Nature and Society 2020 (November 24, 2020): 1–17. http://dx.doi.org/10.1155/2020/8465678.

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One important reason for offering customized products is to satisfy consumers’ need for product uniqueness. In this paper, we take consumers’ unique preferences into account to examine how firms make decisions on vertical line extensions with introducing a customized product. This study develops the consumer’s utility function, which captures consumers’ behavioural and emotional factors, and the results show that the high-quality firm always introduces an upward extension without uniqueness sensitivity. However, introducing a downward extension may be more profitable especially when consumers have the high unique ness sensitivity. We also find that the upward extension of the high-quality firm does not intensify competition with the low-quality firm, but its downward extension will intensify the competition between two firms, whether with or without unique preferences. We also analyse the low-quality firm’s extension decisions when it faces a high-end competitor and find that the low-quality firm may change from introducing a downward extension to introducing an upward extension when intrafirm quality differentiation is small.
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Knight, Dee K., and Eun Young Kim. "Japanese consumers' need for uniqueness." Journal of Fashion Marketing and Management: An International Journal 11, no. 2 (May 15, 2007): 270–80. http://dx.doi.org/10.1108/13612020710751428.

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Ma, Li, Qiyun Fang, Jingyu Zhang, and Ming Nie. "Money priming affects consumers' need for uniqueness." Social Behavior and Personality: an international journal 45, no. 1 (February 7, 2017): 105–14. http://dx.doi.org/10.2224/sbp.3888.

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We conducted 3 studies to investigate the effect of money priming on consumers' need for uniqueness. In Study 1, we found that when choosing products, consumers who were primed with money had a stronger need for counterconformity, compared to those who were not. In Study 2, we found that the meaning of money linked to the amount of money moderated the effect of money concept on consumers' choice of innovative products, and that the likelihood that individuals primed with a large amount of money would choose unique products was significantly higher than that of both those primed with a small amount of money and the nonmoney-primed control group. In Study 3, we found that social distance mediated the influence of money concept on the consumers' need for uniqueness. Overall, the results showed that consumers who are primed with money perceive greater social distance and have a stronger need for uniqueness.
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ÇINAR, Dilaysu. "PANIC BUYING AND IN-STORE HOARDING IN THE COVID-19 PERIOD: AN ASSESSMENT BASED ON THE SCARCITY PRINCIPLE." Business & Management Studies: An International Journal 8, no. 5 (December 25, 2020): 3867–90. http://dx.doi.org/10.15295/bmij.v8i5.1616.

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The primary purpose of this study is to examine whether the perceived scarcity occurring in consumer during the COVID-19 period influences panic buying and in-store hoarding. Also, another aim of the study is to reveal whether the variables of competitiveness, hedonic shopping motivation and need for uniqueness have an interaction effect on the mentioned relationship. Finally, in the study, it has been tried to reveal whether the factors mentioned above differ significantly according to demographic variables. For this purpose, an online survey was conducted in the study, and 687 participants participated in the survey. As a result of the study, it has been observed that the perceived scarcity emerged in the consumer has a significant effect on the consumer’s panic buying and in-store hoarding behaviour. Besides, it has been demonstrated that in case of scarcity, people with high hedonic shopping motivation, competitiveness and need for uniqueness tend to panic buying and in-store hoarding more. Finally, it was observed that each demographic variable included in the study differentiated on most of the dependent variables.
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Chark, Robin, Lawrence Hoc Nang Fong, and Candy Mei Fung Tang. "A Room of One’s Own: Need for Uniqueness Counters Online WoM." Cornell Hospitality Quarterly 60, no. 3 (July 28, 2018): 216–32. http://dx.doi.org/10.1177/1938965518790223.

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We examine how consumers’ desire to be different reduces their reliance on others’ suggestions and thus increases their tendency to diverge from the average opinion. While the extant literature focuses on the role of need for uniqueness in attitude formation and choice behavior, not much has been done to test the effect of uniqueness seeking on reactions to persuasive, word of mouth (WoM) messages. In four studies, we find converging evidence for a uniqueness effect. Specifically, the uniqueness motivation interacts with the valence of the average opinion such that when uniqueness motivation is low, consumers follow others’ advice and thus their attitudes depend primarily on the valence of the average opinion; meanwhile, the uniqueness seekers rely less on the valence and are more likely to form less favorable attitudes after reading positive reviews and to hold less unfavorable ones when the reviews are negative. These effects are found when trait need for uniqueness is measured as well as when situational need for uniqueness is manipulated. We further examine the process through which uniqueness motivation results in nonconformist attitudes. Uniqueness seekers perceive minority opinions as more diagnostic. Thus, these minority opinions are disproportionately represented in uniqueness seekers’ nonconformist views. These findings are important to the hospitality industry as consumers often rely on others’ experiences by reading online reviews to help make decisions concerning their own hospitality needs, which are highly experiential in nature.
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Tian, Kelly Tepper, William O. Bearden, and Gary L. Hunter. "Consumers' Need for Uniqueness: Scale Development and Validation." Journal of Consumer Research 28, no. 1 (June 2001): 50–66. http://dx.doi.org/10.1086/321947.

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Sharma, Dheeraj, Varsha Verma, and Subhash Sharma. "Examining need for uniqueness in emerging markets." Marketing Intelligence & Planning 36, no. 1 (February 5, 2018): 17–31. http://dx.doi.org/10.1108/mip-03-2017-0047.

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Purpose The purpose of this paper is to conduct a five-country study of consumers’ need for uniqueness (CNFU) and examine its research and practical implications. Most studies examining CNFU have used single country or US-based samples. To promote cross-cultural research, the authors test the cross-cultural reliability and validity of the CNFU scale using data from the USA, a developed economy, Brazil, India, Thailand, and Mexico, all emerging economies. Design/methodology/approach The original CNFU scale was developed in the USA. Therefore, to cross-validate the scale, data were collected from consumers in the USA, Brazil, India, Thailand, and Mexico as these countries demonstrate important socio-economic and cultural differences. The scale was tested using confirmatory factor analysis. Findings The scale was estimated and validated in all five countries and the analysis reveals that the CNFU scale has sound psychometric properties. Further, the authors find that CNFU is a cross-cultural phenomenon that has a significant impact on market mavenism (MM), and this relationship is moderated by usage variety (UV). Research limitations/implications The results indicate generality of all the scale items, and demonstrate that CNFU is a cross-cultural phenomenon. Greater nomological validity of the CNFU construct could be established by investigating its relationship with more constructs. Originality/value The authors provide empirical evidence on the cross-cultural validity of the CNFU scale; examine its effect on MM; and role of UV on the relationship between CNFU and MM.
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Ajitha, Soundararaj, and V. J. Sivakumar. "The moderating role of age and gender on the attitude towards new luxury fashion brands." Journal of Fashion Marketing and Management: An International Journal 23, no. 4 (September 19, 2019): 440–65. http://dx.doi.org/10.1108/jfmm-05-2018-0074.

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Purpose There is a significant growth in the consumption of new luxury fashion brands in developing price-sensitive markets like India. Not only does this growth demonstrate how the “new” luxury brands have become a success, but is also illustrative of the perception and practice of style and status among the middle classes. The purpose of this paper is to argue that the consumer’s attitude for buying a branded product entails the need for uniqueness and self-monitoring. It also contends that gender and age moderate the consumer’s attitude. Design/methodology/approach This study employed a self-monitored survey to collect the data from the customers of new luxury fashion retail brand stores in Chennai, India for empirical validation of the model. Data collected from 394 new luxury brands shoppers were analysed using partial least squares structural equation modelling. Findings The need for uniqueness and self-monitoring had significant positive influences on social-adjustive attitude and value-expressive attitude. However, the relationship between self-monitoring and value-expressive attitude was weak when compared to other relationships. Significant differences were seen in the strengths of the relationships between gender and age. Originality/value New luxury is significantly different from traditional luxury. Analyses regarding age group, gender and attitude can provide unique understanding related to new luxury trends, especially in a price sensitive and emerging market like India. This would help managers in segmenting the market based on consumer demographics, and devise strategies based on their characteristics to influence their attitudes and other behavioural patterns.
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Dissertations / Theses on the topic "Consumer’s need for uniqueness"

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Prud'hon, Luc, and Tom Donker. "The regeneration of vinyl records." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19122.

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This thesis analyses the factors influencing the purchase of vinyl records by the members of generation Y in Sweden. Two interviews with local stores owners as well as a survey were perfomed in this regard.
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Coughlin, Claire Delaney. "Body Image, Self-Esteem, and Consumer Need for Uniqueness as Antecedents to Self-Identification as Fashion Opinion Leader vs. Fashion Opinion Seeker." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1259776106.

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Gai, Lili. "Dining at Ethnic-themed Restaurants: an Investigation of Consumers' Ethnic Experiences, Preference Formation, and Patronage." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699898/.

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Given unprecedented shifts in the U.S. demography marked by rapid growth in Hispanic, Asian and other ethnic market segments, marketing scholars and practitioners are confronting ways to cultivate ethnic consumers' brand preference formation, retail patronage and their ensuring consumption choices. Food is cited as a common signifier for consumers’ ethnic/cultural identity because food itself is a cultural symbol. However, little research has examined the influences of ethnic identities on consumers’ patronage behaviors of ethnic-themed restaurants. Thus, this dissertation critically explores the impact of ethnic identity and motivational factors to better understand consumers' choices of ethnic-themed restaurants with a mix-method approach. The present research investigates how ethnic identity and consumers’ need for uniqueness interplay with perceived authenticity in consumers’ patronage intention of ethnic-themed restaurants. The findings advocate the interplay among ethnic identity, consumers’ need for uniqueness, and perceived authenticity of general consumers in decision making choices of patronizing ethnic-themed restaurants. The findings have important implications for market segmentation guiding the owners of ethnic-themed restaurant the choice of environmental cues to encourage patronage intentions among general consumers. Furthermore, this study provides additional insights about motivating factors affecting decision making of patronizing ethnic-themed restaurants and contributes to the stream of research by enhancing understanding of marketing ethnic-themed restaurant in a multi-cultural society.
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Ngamsiriudom, Waros. "Phantom Menace: the Effect of Narcissism on Word-of-mouth Communications." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699949/.

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Previous empirical research and anecdotal accounts suggest that “subclinical narcissism” or “average Joe’s narcissism” is one of the most prevalent social phenomena in many parts of the world. Research also suggests that there will be an unprecedented escalation “in average Joe narcissists” among future generations of consumers. The objective of this study is two-fold. The first objective of this study is to explore the moderating effect of the individual’s level of narcissistic personality on their word-of-mouth (WOM) communications. The second objective of this study is to explore the boundary conditions of the first objective. The data were collected from a large number of consumers through Amazon Mechanical Turk. The results support many of the hypotheses accordant with the characteristics of the subclinical narcissistic individual. Specifically, the moderating effect of an individual’s level of narcissistic personality trait on the decision to engage in different types of WOM communications varies across the tested contexts. This study is intended to respond to social scientists' recent call for studies that investigate the fundamental motives behind the individual’s propensity to engage in WOM communication as a function of individual characteristics. The results of this study provide some prescriptive guidance to help companies target appropriate consumers to increase the effectiveness of WOM communication. In addition, this study explores the effect of individual and contextual differences on consumers’ willingness to engage in different types of WOM communication.
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Andrade, Marta Fernandes Pereira. "Produtos retro : atitudes dos consumidores portugueses." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/13152.

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Mestrado em Marketing
A expressão retro tem ganho uma importância cada vez maior ao longo dos anos, despertando curiosidade um pouco por todos os mercados. O que significa que diversos produtos, serviços e marcas que eram utilizados no passado estão a regressar ao presente com alguma força. Esta investigação tem como objetivo entender as atitudes face aos produtos retro numa amostra de consumidores portugueses, isto é, averiguar qual a influência que a nostalgia, o colecionismo, a experiência com o passado, o interesse para com o passado, o materialismo, a procura da novidade e a necessidade de se sentirem únicos exercem sobre as atitudes de um grupo de consumidores portugueses ao adquirirem estes bens. De modo a alcançar este objetivo foi realizada uma pesquisa de natureza descritiva, utilizando-se um método quantitativo, neste caso, o inquérito por questionário como forma de recolha de dados, no qual as questões fundamentais foram elaboradas tendo em consideração escalas desenvolvidas anteriormente por alguns autores. Este inquérito por questionário foi divulgado online, registando como amostra 320 consumidores portugueses. Constatou-se assim, que tanto a nostalgia como o colecionismo e a experiência que estes consumidores tiveram no passado influenciam positivamente as suas atitudes para adquirirem produtos retro no presente. A variável materialismo não apresentou fiabilidade, enquanto que, as restantes variáveis (interesse para com o passado, procura da novidade e necessidade de se sentirem únicos) não apresentaram significado estatístico, o que significa que não influenciam as atitudes dos consumidores portugueses (presentes nesta amostra) face aos produtos retro.
The retro expression has gained increasing importance over the years, arousing curiosity a little in all markets and in people of all ages. This means that many products, services and brands that were used in the past are returning with some force. This research aims to understand the attitudes towards retro products in a sample of portuguese consumers, that is, finding out what influence the nostalgia, antiquarianism, experience with the past, interest in the past, materialism, consumer novelty seeking and need for uniqueness have on the attitudes of a group of portuguese consumers to purchase these goods. In order to achieve this objective it was conducted a descriptive study, using a quantitative method, in this case the survey as means of data collection, in wich the key questions have been prepared taking into account previously developed scales from some authors. This survey was published online by registering as a sample 320 portuguese consumers. It was found that both nostalgia and antiquarianism and experience that these consumers had in the past, have a positive influence in their attitudes to acquire retro products at the present. The variable materialism was not reliable, while the remaining variables (interest in the past, novelty seeking and need for uniqueness) did not present statistical significance, wich means that they don't influence the attitudes of portuguese consumers (presente in this sample) compared to retro products.
info:eu-repo/semantics/publishedVersion
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Sun, Huajun. "Sports and competition law in South Africa: the need to account for the uniqueness of sport when applying the competition Act 89 of 1998 to the sports industry." Thesis, Rhodes University, 2017. http://hdl.handle.net/10962/7102.

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Regulation of sport as an economic activity has become increasingly prevalent in a number of foreign jurisdictions. This thesis considers the applicability of competition law to the sports industry from a South African perspective. Although the Competition Act 89 of 1998 is yet to be applied in the context of organisation of professional sport, the sector is not free from the scrutiny of competition law authorities. It is necessary to subject sports organisers and governing bodies to competition law in order to ensure that their administrative powers, which effectively place them in positions of market dominance, are not misused for their own commercial interests. On the other hand, the unique characteristics of sports should also be taken into account when applying competition law to the sector. In particular, it should be noted that sporting activities are not purely economic in nature, and that they are also conducted in order to achieve various social objectives. This thesis examines foreign jurisprudence that have dealt with the relevance of purely sporting justifications under competition law, and conclude that South Africa law should take into account the unique nature of sport when determining whether a conduct should be per se prohibited under the Competition Act, as well as when the rule-of-reason enquiry is conducted. This would require an amendment to the Act, a draft of which is proposed in this thesis. Finally, the proposed approach is applied in the context of the player transfer rules in football, in order to highlight problematic aspects of the transfer system even when considered in light of the unique nature of sports.
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Lantian, Anthony. "Rôle fonctionnel de l'adhésion aux théories du complot : un moyen de distinction ?" Thesis, Université Grenoble Alpes (ComUE), 2015. http://www.theses.fr/2015GREAS006/document.

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Dans cette thèse, nous défendons l'idée que la motivation à se distinguer d'autrui (et plus précisément, le besoin d'unicité) pourrait favoriser l'adoption et l'augmentation des croyances aux théories du complot. Cette relation s'expliquerait par le fait que les individus ayant un fort besoin d'unicité auraient davantage tendance à être attirés par ce qui rare ou inaccessible, et nous argumentons que c'est justement ce qui caractérise les récits conspirationnistes (e.g., impression de détenir des informations secrètes). Nous présenterons 12 études ayant pour but de tester empiriquement cette hypothèse.Parmi les principaux résultats, nous avons montré que les individus disposant d'un niveau de croyances aux théories du complot supérieur à la moyenne pensent avoir un niveau de croyances à ces théories supérieur à celui attribué aux autres (Etudes 4, 5 et 6), ce qui correspond à un prérequis nécessaire à la formulation de notre hypothèse. Nous avons ensuite mis en évidence que plus les personnes possèdent un fort besoin d'unicité, plus elles croient aux théories du complot (Etude 8). Conformément à notre hypothèse, nous avons également démontré que les personnes qui croient aux théories du complot ont plus tendance à penser détenir des informations rares et secrètes à propos de divers complots (Etude 9). Une méta-analyse conduite sur deux études testant le rôle causal du besoin d'unicité sur les croyances aux théories du complot (Etudes 11 et 12) suggère enfin qu'une hausse situationnelle du besoin d'unicité favoriserait la formation des croyances aux théories du complot.Dans l'ensemble, il semblerait donc que le besoin d'unicité intervienne dans l'adoption des croyances aux théories du complot, même si cet effet semble de taille relativement modeste. En conclusion, cette thèse fait partie des rares travaux soulignant le rôle des explications motivationnelles dans l'adhésion aux théories du complot
In this thesis, we argue that the desire to be different from others (i.e., the need for uniqueness) would foster the adoption and increase of conspiracy beliefs. This relationship may be due to the fact that people with high need for uniqueness are more likely to be attracted by what is scarce and unavailable. We argue that scarcity and unavailability specifically characterizes conspiracy narratives (e.g., the conviction to hold secret information). We present 12 studies testing empirically this hypothesis.Among our main results, we show that people with high level of beliefs in conspiracy theories think that they have a higher level of beliefs in these theories compared to others (Studies 4, 5 and 6), that is a necessary prerequisite to our hypothesis. Then, we highlighted that people with a high need for uniqueness believe more in conspiracy theories (Study 8). According to our hypothesis, we also demonstrate that high believers in conspiracy theories are more likely to think that they possess secret information about various conspiracies (Study 9). A meta-analysis conducted on two studies testing the causal role of need for uniqueness on conspiracy beliefs (Studies 11 and 12) suggests that a situation in which need for uniqueness is enhanced increases people's conspiracy beliefs.Taken together, these studies suggest that the need for uniqueness plays a role in the endorsement of conspiracy theories, although the effect size seems relatively modest. To conclude, this thesis is one of the few works devoted to exploring the role of motivational explanations for conspiracy beliefs
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Bohlin, Sara. "Svenska konsumenters syn på secondhandkläder : Fördelar och nackdelar med secondhandkläder." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75046.

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Datum: 26:e juni 2019 Nivå: C-uppsats, i företagsekonomi, specialisering marknadsföring. Institution: Institutionen för ekonomi, teknik och samhälle - Luleå Tekniska Universitet Författare: Sara Bohlin Handledare: Maria Ek Styvén Titel: Fördelar och nackdelar med att konsumera secondhandkläder Nyckelord: Secondhandkläder, secondhand, traditionellt tillverkade kläder, kläder, miljömedvetenhet, prismedvetenhet, behov av att vara unik, modeintresse, behov av att visa status upplevelse av ofräschhet. Syfte: Syftet med studien är att få en ökad förståelse för konsumenters drivkrafter när det gäller att köpa eller inte köpa secondhandkläder. Metod: Deduktiv studie med ett kvalitativt tillvägagångsätt som genomförts med hjälp av semistrukturerade intervjuer. Slutsats: Slutsatserna som drogs efter intervjuerna var att de vanligaste anledningarna till att köpa secondhandkläder var miljömedvetenhet, prismedvetenhet och modeintresse. De av de intervjuade som köpte mycket secondhandkläder utryckte alla på något sätt att de också hade ett behov av att ha en unik stil. Den vanligaste anledningen till att inte köpa secondhandkläder var modeintresse. Detta visade sig genom att de flesta av de intervjuade som köpte få eller inga kläder på secondhand också svarade att de var intresserade av mode.
Date: June 26, 2019 Level: C-uppsats, thesis in business Administration, Specialization Marketing Institution: Department of Business Administration, Technology and Social Sciences - Luleå University of Technology Author: Sara Bohlin Title: Advantages and disadvantages of consuming second-hand clothes Tutor: Maria Ek Styvén Key words: Second-hand clothes, second-hand, traditionally made clothes, clothes, environmentalism, price sensitivity, need for uniqueness, fashion involvement, need for status, perception of contamination. Purpose: The purpose of this study is to better understand what, motivates consumers to buy or not to buy second-hand clothes. Method: A deductive study with a qualitative approach that was implemented using semi-structured interviews. Conclusion: The conclusions drawn after the interviews were that the most common reasons for buying second-hand clothes were environmentalism, price sensitivity and fashion involvement. Those of the interviewed who bought a lot of second-hand clothes all expressed in some way that they also had a need to have a unique style. The most common reason for not buying second-hand clothes was fashion involvement. This was shown by the fact that most of the interviewees who bought few or no clothes on second-hand, also replied that they were interested in fashion.
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朱芷葦. "Research on Consumers' Need for Uniqueness and Risk Preference." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/25284632131308436169.

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碩士
明新科技大學
企業管理研究所
95
The purpose of this research was to explore the effect of consumers’ need for uniqueness (NFU) on the risk preference. In addition, the two variables, problems framing and history outcomes, were considered to examine the moderating effect between the NFU and the risk preference. The quasi-experimental method was employed throughout three experiments in this research. 　　The one-way analysis of variance was conducted in Study 1. The independent variable was NFU (high vs. low) whiles the dependent variable was risk preference. The results indicated that participants with high NFU showed higher risk taking than participants with low NFU. 　　In Study 2, a 2 (NFU: high vs. low) × 2 (Problem Framing: positive vs. negative) factional design was utilized. The results illustrated that the participants with high NFU preferred higher risk taking than those with low NFU in the condition of positive framing. However, in the condition of negative framing, there was no significance difference in risk preference between participants with high NFU and low NFU. 　　A 2 (NFU: high vs. low) × 2 (Outcome History: successful vs. unsuccessful), factonial design was employed in the Study 3. The results showed that participants with high NFU preferred higher risk taking than those of the low NFU in condition of successful outcome history. However, in condition of unsuccessful outcome history, there was no significance difference between participants with high NFU and low NFU.
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周怡璇. "The influence of brand awareness, product scarcity and consumer’s need for uniqueness toward consumer’s attitude—Taking limited edition bag as example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/99490243459518580527.

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Books on the topic "Consumer’s need for uniqueness"

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Sharma, Dheeraj. Consumers' need for uniqueness: A cross-cultural validation. Ahmedabad: Indian Institute of Management, Ahmedabad, 2014.

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Moran, Richard. The Social Act and Its Self-Consciousness. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190873325.003.0006.

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The chapter returns to the idea of two forms of agential knowledge, as that applies to “social acts of mind,” and act-descriptions which only apply to what is done intentionally (Anscombe). This leads to a discussion of the first person in illocution and the meaning of “hereby,” and Tugendhat’s idea of the “relativization of the distinction between speaker and hearer.” It is argued that the focus of much epistemological work on testimony is exclusively on the “consumer’s” perspective on testimony, which favors the “Indicative” model, but this misses the complementarity of the speaker’s and interlocutor’s perspectives. The meaning of mutuality in communication is examined in connection with the “third clause” of Grice’s formulation, recent criticisms of the need for that clause, and Strawson’s notion of communication that is “essentially avowable.”
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Sullivan, Daniel, and Roman Palitsky. An Existential Psychological Perspective on the Human Essence. Edited by Martijn van Zomeren and John F. Dovidio. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780190247577.013.1.

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Existentialism arose in the 19th century as a philosophical countermovement to perspectives prioritizing universal human essences over the uniquely situated nature of each human existence. Two schools of existential thought—the dialectical-psychological and cultural-phenomenological—have exerted divergent influence on the contemporary movements of experimental and clinical existential psychology. While clinical approaches stress the patient’s phenomenological situation and need for meaning, experimental existential psychology employs modern quantitative methods to test hypotheses regarding threat and defense processes. Despite different emphases, existential perspectives see the human essence as characterized by three qualities: (1) the uniqueness of the human species and the individual; (2) the indissolubility of the person and the situation; and (3) the ubiquity of freedom and threat in human experience. In an attempt at synthesis, we trace these themes across clinical and experimental existential psychology, highlighting how these perspectives differ from mainstream approaches in their explanations for phenomena such as depression.
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Carroll, Jayne, Andrew Reynolds, and Barbara Yorke, eds. Power and Place in Europe in the Early Middle Ages. British Academy, 2019. http://dx.doi.org/10.5871/bacad/9780197266588.001.0001.

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This volume brings together a series of case studies of spatial configurations of power among the early medieval societies of Europe. The geographical range extends from Ireland to Kosovo and from Scandinavia to the Mediterranean world and brings together quite different scholarly traditions in a focused enquiry into the character of places of power from the end of the Roman period into the central Middle Ages. The book's strength lies in the basis that it provides for a comparative analysis of the formation, function and range of power relations in early medieval societies. The editors' introductory chapter provides an extended scene setting review of the current state of knowledge in the field of early medieval social complexity and sets out an agenda for future work in this topical area. The regional and local case studies found in the volume, most of them interdisciplinary, showcase detailed studies of particular situations at a range of scales. While much previous work tends to focus on comparisons with the classical world, this volume emphasises the uniqueness of early medieval modes of social organisation and the need to assess these societies on their own terms.
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Cabreira, Regina Helena Urias. Reflexões literárias sobre a mulher, o mito, o herói, a história e a sociedade. Brazil Publishing, 2020. http://dx.doi.org/10.31012/978-65-5861-008-3.

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This work presents monographs from former students of the Letters Course – Portuguese/English and Letters Course – English at the Federal Technological University of Parana. These studies relie on the uniqueness of each approach and on the expression of young values and perceptions referring to women’s role in society, from the 18th through the 20th century; to an outstanding symbolic analysis of a renowned masterpiece; to the legitimacy mythology brings to a literary discussion on the hero’s journey; to the courage to cast the disconcerting gothic perspective on works considered only modernist and to the need to shed light on the meanders of human behaviour still considered as taboo. The seven English Language Literature texts include: three discussions on the female condition, analysed through novels (Sense and Sensibility ([1811]2012), by Jane Austen and A Game of Thrones (2012), by George R. R. Martin) and poetry (The Ruined Maid (1903), by Thomas Hardy; For the Gate of the Courtesans (1912) by Henri de Régnier, and Courtesans (1912), by Fernand Gregh). We also present Moby Dick or The Whale (1851), by Herman Melville and The Children of Hurin (2007) by J. R. R. Tolkien through a historic-mythic perspective. Three short stories by F. S. Fitzgerald: The Ice Palace (1920), Tarquin of Cheapside (1922) and A Short Trip Home (1935) are explored through the gothic literary theory. Finally, Call Me by Your Name (2018), by André Aciman, is discussed through the queer theory, emphasizing an important research on male sexuality according to contemporary views.
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Book chapters on the topic "Consumer’s need for uniqueness"

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Ruvio, Ayalla. "Consumers’ Need for Uniqueness in the Workplace." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 46. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_31.

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Zhu, Judy Li, Charles Chi Cui, and Kathryn Fordham. "Consumers’ Need for Uniqueness and Customization Behavior Among Chinese Consumers." In Revolution in Marketing: Market Driving Changes, 127. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11761-4_60.

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Adaji, Ifeoma, Kiemute Oyibo, and Julita Vassileva. "Consumers’ Need for Uniqueness and the Influence of Persuasive Strategies in E-commerce." In Persuasive Technology, 279–84. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-78978-1_23.

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Liao, Jun-feng, Hua-qiong Chen, and Pei-er Cai. "The Influence of Consumers’ Need for Uniqueness on Perceived Value and Purchase Intention." In Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 1135–44. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40072-8_112.

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Shen, Bin, Jaehee Jung, Pui-Sze Chow, and Szeman Wong. "Co-branding in Fast Fashion: The Impact of Consumers’ Need for Uniqueness on Purchase Perception." In Fashion Branding and Consumer Behaviors, 101–12. New York, NY: Springer New York, 2014. http://dx.doi.org/10.1007/978-1-4939-0277-4_7.

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Cho, Eunjoo, Ui-Jeen Yu, and Jihyun Kim. "Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases: An Abstract." In Marketing Opportunities and Challenges in a Changing Global Marketplace, 233–34. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39165-2_96.

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Tseng, Ting-Hsiang, and George Balabanis. "The Role of “Consumer Need for Uniqueness” and Product Typicality in Explaining Variation of Country of Origin Effects." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 342–44. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_95.

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Kumar, Nilesh. "Determinants of Purchasing Intention for Re-Commerce in the Fashion Industry." In Circular Economy and Re-Commerce in the Fashion Industry, 10–18. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2728-3.ch002.

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The re-commerce concept has gained huge attention from the consumer in the fashion market. India is a country with people from different cultural backgrounds and communities. Clothing is treated differently in India. Due to the important social significance of textiles, clothing is rarely thrown away. For this study, 200 university students and professors have been selected and their behavior analyzed. This study found that Indian consumers are always in need of uniqueness, and self-perception has an indirect impact on their purchase intention or buying behavior. Consumers with different levels of understanding, culture, and beliefs also showed differing preference structures. Results showed the intention of buying reused or recycled clothes mainly to match the lifestyle to satisfy the individual desires.
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Giridhar, V., Rohit Joshi, and Pradip H. Sadarangani. "Purchase Intentions of Consumer towards Foreign Brand Apparel." In Designing and Implementing Global Supply Chain Management, 185–209. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9720-1.ch010.

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Clothing is an important product category through which people express their interests, status, and lifestyle. With the advance of consumerist culture in India, expression of identity and social standing through clothing is becoming imminent. In this context, we have identified the factors relating to self-concept, like the need for uniqueness and clothing interest are insignificant, but the perceived quality of foreign brand apparel is a significant factor in determining the purchase intention. The construct of perceived quality forms a significant component in the modified Ajzen (1991) Model, which along with its traditional constructs suit the Indian consumer. We also find that perceived behavioural control (PBC) if split into external PBC and internal PBC become insignificant to the model. We therefore recommend that foreign entrants into the Indian market adopt suitable segmentation, distribution and operational strategies to leverage on the high quality perception of foreign brand apparel in the Indian market.
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Rammanohar Reddy, C. "Media in Contemporary India." In Business and Politics in India, 183–208. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190912468.003.0007.

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The media in India has become a profitable business since the early 1990s, leading to a “commodification” with the attendant abandonment, by and large, of journalism as public purpose. This process has accompanied rapid economic growth that has led to a widening of consumer choice, and therefore to a major increase in advertising. The need to attract advertisers has persuaded publishing companies to turn their products into consumer items like any other, packaged to attract the largest number of readers or viewers. The expansion of the media on the back of advertising income has brought many investors into both print and TV. This essay argues that the result has been that while the Indian media can still on occasion speak truth to power, commodification has meant that publishers have struck a Faustian bargain with commerce, resulting in the loss of the uniqueness that is associated with journalism.
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Conference papers on the topic "Consumer’s need for uniqueness"

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Fedorova, A. "Research and analysis of business processes in a catering enterprise." In International Conference "Computing for Physics and Technology - CPT2020". ANO «Scientific and Research Center for Information in Physics and Technique», 2020. http://dx.doi.org/10.30987/conferencearticle_5fd755c0127bd9.87408786.

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The restaurant business is currently experiencing a noticeable rise. The recent trend towards an increase in the standard of living of the population increases the demand for the services of enterprises in the hospitality industry, far from the last role in which restaurant-type catering enterprises play. A modern restaurant serves not only as a catering enterprise, but also as an entertainment center, where people come not only to satisfy their hunger, but also to relax, to get positive emotions from the atmosphere of hospitality. The most important aspect in the restaurant business is the quality of the services provided to the consumer. The modern Russian market of restaurant services is saturated with catering establishments that meet the tastes of a wide variety of consumers, the dynamism of the external business environment is causing a tougher competition in today's difficult conditions. In this regard, the search and formation of reserves for increasing the efficiency and development of enterprises in the sphere of restaurant services becomes especially urgent. In the most advantageous position are those enterprises that strive to constantly improve their activities, using various innovative approaches that give the institution uniqueness, originality, the ability to meet changing consumer needs and requirements. The primary task of the restaurateur is to win the favor of the guests, the successful completion of which leads to profit. The efficiency of the restaurant's business depends on the availability of good management, modern cuisine, impeccable service, interior design and reasonable pricing policy. One of the problems facing the catering industry is finding ways to improve the efficiency of promoting restaurant services, the analysis of which is an integral part of marketing. Effective quality management of services contributes to raising the status of the enterprise.
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Tanwar, Deepanker. "AN EMPIRICAL STUDY ON ROLE OF CONSUMER’S NEED HIERARCHY IN CHOICE OF COGNITIVE BIASES TO BE USED IN MARKETING." In 42nd International Academic Conference, Rome. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.042.046.

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Bains, Navjoat S., Daisie D. Boettner, and Allen C. Ward. "End Point Non-Uniqueness in Labeled Interval Calculus Operations." In ASME 1991 Design Technical Conferences. American Society of Mechanical Engineers, 1991. http://dx.doi.org/10.1115/detc1991-0058.

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Abstract Designers must often reason quantitatively about sets of artifacts under sets of operating conditions. The labeled interval calculus (LIC) is a formal reasoning mechanism for such inferences. This paper discusses its fundamental operations in greater detail than previous publications. In particular, it provides proofs for a new and more efficient computation mechanism of these operations. Further, it details the effect of interval end point non-uniqueness not dealt with earlier, identifying the need for, and defining new operations.
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Watchravesringkan, Kittichai, Mon Thu A. Myin, Rachel Lynn Rose, and Sukyung Seo. "Exploring the Influencing Role of Expectancy Values on Online Apparel Rental: The Moderating Effect of Need for Uniqueness." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.12142.

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Kong, Xianwen, and Clément M. Gosselin. "Determination of the Uniqueness Domains of 3-RPR Planar Parallel Manipulators With Similar Platforms." In ASME 2000 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2000. http://dx.doi.org/10.1115/detc2000/mech-14094.

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Abstract A uniqueness domain is a part of the Cartesian workspace corresponding to the same assembly mode of the 3-RPR (planar parallel) manipulator. This paper presents an efficient method to determine the uniqueness domains of the 3-RPR manipulators with similar platforms. The method is based on the singularity and forward displacement analysis (FDA) of the 3-RPR manipulator with similar platforms. The singularity analysis and the FDA of the 3-RPR manipulator with similar platforms is first performed. It is then proved that each of the solutions distributes into different singularity-free regions of the manipulator. Each singularity-free region corresponds to one uniqueness domain of the 3-RPR manipulator with similar platforms which can thus be determined in a direct way. At last, it is proved that the four solutions in analytic expression form to the forward displacement analysis correspond to different uniqueness domains for the 3-RPR manipulator with similar aligned platforms. This simplifies further the FDA in this case as the unique solution to the FDA can be found without the need to compute all the four solutions as long as the singularity-free region in which the manipulator works is given.
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Hasanli, Aygul, and Mahir Mirzeyev. "The Impact of Ecological Factors on Tourism in Azerbaijan." In 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021218n8.

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We discuss the uniqueness of natural and geographical conditions for tourism in the Sheki-Zagatala region of Azerbaijan In this article. The role and place of tourism in the development of the national economy are considered, the tourist potential of the region is characterized, the ways of tourism development are determined. The need to develop a new strategy for the development of urban planning organization and improving the design of recreation and tourism complexes is noted. It is analyzed the opening of a new corridor linking Nakhichevan with the western regions of Azerbaijan and, accordingly, Turkey with Central Asia, which will significantly affect regional development, including opening up wide opportunities for the development of tourism in the region.
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Mariappan, Jawaharlal, and Sundar Krishnamurty. "Development of a Unified Exact Gradient Approach to Optimal Synthesis of Mechanisms." In ASME 1993 Design Technical Conferences. American Society of Mechanical Engineers, 1993. http://dx.doi.org/10.1115/detc1993-0331.

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Abstract This paper presents the development of a unified approach to optimal synthesis of mechanisms using exact gradients. The uniqueness of this approach lies in its ability to find optimal solutions to different type of mechanism problems in a systematic and efficient manner. In this approach, the exact gradients necessary for optimization are developed using a generalized methodical solution procedure based on matrix methods. This enables direct utilization of efficient gradient-based optimization methods in the mechanism synthesis process, thus eliminating the need for time-consuming direct search methods, or, the use of finite difference approximate methods to estimate gradients during optimization. The development of exact gradients and its integration with mechanism synthesis process, thus, offers the most effective approach for finding optimal solutions in generic mechanisms.
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Huang, S. J., C. C. Kuo, and H. W. Kwan. "The Planning and Execution of Taiwan’s Largest Combined Cycle Plant." In ASME 2004 Power Conference. ASMEDC, 2004. http://dx.doi.org/10.1115/power2004-52060.

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Taiwan’s continuous economic growth in the past 50 years has spurred a similar growth in electricity demand. Historically the reserve margin has been less than 20 percent, although new generation is introduced every year. In the planning for new plants, consideration must be given to the location, choice of fuel, environmental impact and in a democratic society, their public acceptance. Based on projected growth demand, a decision was made in 1996 to build a 4,000 MW gas fired combined cycle power plant at the Dah Tarn location. The project has offered many opportunities to international equipment suppliers and local contractors. As a government entity, Taiwan Power Company follows the Government Procurement Law in procurement of equipment and services which is designed for open and fair competition and protection of the interests of the Owner. The uniqueness of the site and its surroundings, and the division of work between participants has presented some design and engineering problems that need to be overcome in the execution of this plant.
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Garci´a de Jalo´n, Javier, Alfonso Callejo, Andre´s F. Hidalgo, and Mari´a D. Gutie´rrez. "Efficient Solution of Maggi’s Equations." In ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/detc2011-48366.

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According to a recent paper by Laulusa and Bauchau [1], Maggi’s formulation is a simple and stable way to solve the dynamic equations of constrained multibody systems. Among the difficulties of Maggi’s formulation, Laulusa and Bauchau quoted the need for an appropriate choice (and change, when necessary) of independent coordinates, as well as the high cost of computing and updating the basis of the tangent null space of constraint equations. In this paper, index-1 Lagrange’s equations are first considered, including the not-so-rare case of having a singular mass matrix and redundant constraints. The existence and uniqueness of solution for acceleration vector and Lagrange multipliers vector is studied in a very simple way. Then, following Von Schwerin [2], Maggi’s formulation is described as the most efficient way (globally speaking) to solve these index-1 equations. Next, an improved double-step method, which implements the matrix transformations of Maggi’s formulation in an efficient way, is described. Finally, two large real-life examples are presented.
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Ramkumar, S. Manian, and Krishnaswami Srihari. "Modeling and Experimental Verification of the Contact Resistance of a Novel Anisotropic Conductive Adhesive." In ASME 2007 International Mechanical Engineering Congress and Exposition. ASMEDC, 2007. http://dx.doi.org/10.1115/imece2007-42931.

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The need to eliminate lead-based materials as a means of interconnection has renewed the electronics industry’s interest in using conductive adhesives for component attach, especially Anisotropic Conductive Adhesives (ACA). Typical ACAs require the application of pressure during the curing process, to establish the electrical connection and also to capture a monolayer of conductive particles between the mating surfaces. The novel ACA discussed in this paper uses a magnetic field to align the particles in the Z-axis direction during curing and eliminates the need for pressure. The application of the magnetic field allows for the formation of conductive chains between the mating surfaces, thereby eliminating lateral conductivity. This uniqueness of the novel ACA also accommodates for any coplanarity error and the formation of effective Z-axis conductivity, with a variety of lead and bump shapes. The novel ACA also enables mass curing of the adhesive, eliminating the need for sequential assembly. As part of the study presented in this paper, the conductive chains were modeled as series and parallel resistor networks in an insulating adhesive matrix. The number of particles in the chain and hence the number of interfaces between the particles is found to influence the initial contact resistance of the joints. The interfacial resistance is derived from the experimental run. Area array packages with and without bumps, reveal varying contact resistances as indicated by the model and experiment. This paper will present a model for the conductive chain formation in the novel ACA, and discuss the experimental results obtained to verify the joint contact resistance.
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