Academic literature on the topic 'Consumer’s willingness to purchase'
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Journal articles on the topic "Consumer’s willingness to purchase"
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Yin, Bingyu. "Study on Guizhou Consumer Purchase Intention on National Brands under the Background of Cultural Confidence." Learning & Education 10, no. 8 (June 20, 2022): 113. http://dx.doi.org/10.18282/l-e.v10i8.3080.
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This research takes the consumer group in Guizhou as the research object, using a quantitative research method, combined with the viewpoint of “purchase willingness” to the consumer’s national brand purchase intention for purchasing the national brand based on the established cultural confidence of residents. The three research objectives are: to analyze the influence of consumers on the purchase intention of national brands under the blessing of cultural background; to explore the influencing mechanism between the following groups of factors: what is the relationship between purchase intention and brand trust, brand perception and brand attitude and its significance; to develop targeted strategies to maintain sustainable brand development and improve users’ willingness to buy brands to provide valuable advice.
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Liu, Hsiang Te, and Ruey-Chyn Tsaur. "The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies." Sustainability 12, no. 15 (July 24, 2020): 5979. http://dx.doi.org/10.3390/su12155979.
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Smartphones have become indispensable for human beings today. However, with mobile phone manufacturers updating existing models or launching new models every year, consumers tend to keep replacing their phones with the latest versions, resulting in an excessive waste of resources. These days, most governments worldwide emphasize energy conservation and carbon reduction. If pre-owned smartphones are refurbished or repaired, the excessive waste of resources can be reduced. Such recycling can positively enhance corporate image, while ensuring that consumer needs are met. Thus, to explore consumers’ willingness to purchase such “green” smartphones, this study uses the theory of reasoned action (TRA) to explore consumers’ purchase intentions and understand how brand equity, green marketing, as well as consumer’s green awareness and attitude influence this intention. This research also investigates the role of government subsidies as a moderator affecting consumers’ willingness to purchase green smartphones. The results indicate that, in general, consumers are willing to purchase green smartphones, the direct effect of brand equity on purchase intention is significant, and government subsidies have significant moderating effects. Therefore, it is recommended that the government cooperate with enterprises. The cooperation can be aimed at promoting green products as well as subsidizing consumers, to increase their willingness to purchase green smartphones.
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Jing, Jianwan. "Nostalgia Tendency and the Purchase Intention of Cultural and Creative Products." East Asian Trade Association 4, no. 1 (June 30, 2022): 19–27. http://dx.doi.org/10.47510/jeat.2022.4.1.19.
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Purpose – The global economy is changing from material to mental and cultural consumption. Nostalgic consumption is emerging as a new consumption model for the cultural content industry. Under this background, the text studies the relationship between the consumer’s nostalgia tendency and the willingness to purchase creative products using the nostalgic consumption behavior mechanism.
Design/Methodology/Approach – This study examines the effect on the intention to purchase creative products from the perspective of consumers’ nostalgia.
Findings – This study provides complementary theoretical significance to the study of the nostalgic consumption behavior of cultural and creative products. At the same time, it provides practical reference significance for the future marketing strategy and development of cultural and creative industry.
Research Implications – Nostalgia is a unique characteristic that consumers generally have and, at the same time, a kind of psychology that can affect the purchase of a brand phenomenon. Consumer’s emotional response that evokes nostalgia and psychology related to stimulants are attitudes toward products that evoke consumer nostalgia. Sierra and McQuitty (2007) text expressed that consumers’ tendency to evoke nostalgia is advantageous in improving their willingness to purchase creative products based on the consumption behavior mechanism that evokes nostalgia. Therefore, nostalgia should be added to products or brands in the future development of the cultural and creative industries. Products can be enriched with nostalgic elements such as the country’s cultural history, memories of homes and childhood, symbolic meaning and preferences, characteristics of the times and cultural properties.
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Rasheed, Arslan, Muhammad Farhan, Maimoona Zahid, Nageen Javed, and Muhammad Rizwan. "Customer’s Purchase Intention of Counterfeit Mobile Phones in Pakistan." Journal of Public Administration and Governance 4, no. 3 (July 2, 2014): 39. http://dx.doi.org/10.5296/jpag.v4i3.5848.
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Purchase intention is the willingness of people to buy a certain product. When we evaluate the alternatives, purchase decision is ready to be made by the consumer. Purchase Intention does not result in actual purchase every time .The marketing organization should help consumer to act purchase intention. Variety of ways is used by organization to attain it. Our Purpose of this study is basically to identify the purchase intentions of counterfeit mobile phones by consumers in Pakistan. Four preceding factors influence the consumer’s purchase intentions based counterfeits products. By using self-administered questionnaires we collected data from our 160 respondents. For regression analysis we entered all that data into SPSS and do analysis also. Results of our study show significant relationship of past experience and attitude towards counterfeits on purchase intention. The results show insignificant relationship of low price and easy access on purchase intention, and easy access also shows significant relationship towards attitude towards counterfeits. These factors influence the purchase intention. Our this study is a vital source for the national and international marketers to collect information how different factors effect consumer’s purchase intention.
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Shin, Geomji. "Analyzing the Process of Magazine Purchase Intention of 2030’s Women Readers." Korean Society of Culture and Convergence 44, no. 5 (May 31, 2022): 933–52. http://dx.doi.org/10.33645/cnc.2022.5.44.5.933.
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The purpose of this study is to find out the intention of purchasing magazines from young women by focusing on the effect of value-based acceptance models and nostalgia on the intention of purchasing magazines through empirical analysis. Specifically, we looked at the effects of the magazine’s components and consumer psychological factors on the magazine’s intention to purchase the magazine, and analyzed the link between the psychological factors of consumers and the effects of the Nostalgia. To conduct the study, the survey was conducted on 243 women in their 20s and 30s who had purchased even a single magazine for six months before participating in the survey. The results of this research are as follows. the content direction and design direction, which are the elements of the magazine’s composition, have a significant impact on the magazine’s perceived value. It was also confirmed that online insecurity, a psychological factor for consumers, has a significant effect on nostalgia. On the contrary, social insecurity does not have significant effect on nostalgia. Also, the affect of adjusting the magazine’s purchase route, people who purchased magazine directly from bookstores feels more about nostalgia than those who buy it online. This study’s results are expected to provide practical guidance in establishing strategies to increase magazine purchase. Also, identifying what components of magazines are to effectively increase consumers’ willingness to buy magazines, and ensuring that consumer’s Nostalgia stimulus can help increase magazine purchases.
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Bonatti, Alessandro, and Gonzalo Cisternas. "Consumer Scores and Price Discrimination." Review of Economic Studies 87, no. 2 (September 12, 2019): 750–91. http://dx.doi.org/10.1093/restud/rdz046.
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Abstract We study the implications of aggregating consumers’ purchase histories into scores that proxy for unobserved willingness to pay. A long-lived consumer interacts with a sequence of firms. Each firm relies on the consumer’s current score–a linear aggregate of noisy purchase signals—to learn about her preferences and to set prices. If the consumer is strategic, she reduces her demand to manipulate her score, which reduces the average equilibrium price. Firms in turn prefer scores that overweigh past signals relative to applying Bayes’ rule with disaggregated data, as this mitigates the ratchet effect and maximizes the firms’ ability to price discriminate. Consumers with high average willingness to pay benefit from data collection, because the gains from low average prices dominate the losses from price discrimination. Finally, hidden scores—those only observed by the firms—reduce demand sensitivity, increase average prices, and reduce consumer surplus, sometimes below the naive-consumer level.
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Monier-Dilhan, Sylvette. "Food labels: consumer’s information or consumer’s confusion." OCL 25, no. 2 (February 7, 2018): D202. http://dx.doi.org/10.1051/ocl/2018009.
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This paper synthesizes findings of published research on the impact of food labels on consumers’ willingness to pay and focuses on the consumers’ rationales when deciding to purchase organic food. The first issue refers to one aspect of the proliferation of quality labels in the agro-food sector: the coexistence of two signs on one product and the consequences of this coexistence on the value of each sign. In the context of the competition between national brands and private labels through public quality labels, it has been shown that the willingness to pay for a quality sign decreases when it is combined with another one on the same product. The second concern is a two-fold issue: the characterization of “organics food consumers” in terms of socio-demographics characteristics and consumers’ purchasing motives. The more consistent result is that consumers with higher levels of education are more likely to purchase organic products. The three main reasons for buying organic products are considerations related to health, product quality, and environmental protection. The proliferation of signs about quality is a topical issue related to the emergence of sustainability issues that highlight labels linked to agro-ecological practices. The question of the effectiveness of the informational role of labels remains relevant.
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Kapoor, S., S. Fernandes, and S. Punia. "‘Natural’ Label Halo Effect on Consumer Buying Behavior, Purchase Intention and Willingness to Pay for Skincare Products." CARDIOMETRY, no. 23 (August 20, 2022): 741–55. http://dx.doi.org/10.18137/cardiometry.2022.23.741755.
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Healthy skin will never go out of style, and the advancements and improvements in the cosmetics industry guarantee to provide improved products with a healthy and personal touch. However, for consumers, it is difficult to assess the quality and effectiveness of a product. Extrinsic cues like the “Natural” or “Organic” labels are used to help the consumer distinguish between alternatives. This paper analyses how the organic label biases the consumers’ buying behavior, perceived value, and finally, the consumer’s purchase decision and the price he willingly pays for the product (willingness to pay). This phenomenon is known as the natural label halo effect. It further means to reveal the connections between the effect of the ‘Natural’ label on the factors affecting buying behavior and it’s out-turn as emulated in the consumer’s perceived value. It intends to identify if those outcomes at last lead to positive buying decisions and greater willingness to pay. A quantitative study in an experimental online shopping scenario was conducted to understand the relations. Structural equation modeling (SEM) was done to test the hypothesized statements. The results show that the halo effect of the ‘Natural’ label positively influences the factors affecting consumer buying behavior and eventually improves the probability of the product being bought by the consumer and also the price the consumer is willing to pay for it through inferential beliefs on quality attributes and functional value evoked by the label. The study also reveals that natural skincare products are perceived to be more compliant with a consumer’s beliefs/attitudes relating to environmental protection and animal protection, which positively influences the propensity of a consumer towards buying the product and paying a high price for it by increasing the perceived functional and hedonic values associated with the natural cosmetic product.
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Liao, Chun-Hsiung, and I. Yu Hsieh. "Determinants of Consumer’s Willingness to Purchase Gray-Market Smartphones." Journal of Business Ethics 114, no. 3 (June 1, 2012): 409–24. http://dx.doi.org/10.1007/s10551-012-1358-7.
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Morton-Rodríguez, Flor Esthela, Teresa Berenice Treviño-Benavidez, and Osmar Ernesto Arandia-Pérez. "The Impact of human vs. non-human causes on brand evaluations and purchase intentions." Revista Lasallista de Investigación 17, no. 1 (August 24, 2020): 188–213. http://dx.doi.org/10.22507/rli.v17n1a20.
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Introduction. Do consumers prefer to support certain types of causes more than others? Today, many brands use cause-related marketing (CRM) in their strategies as a way to connect with consumers. However, little is known if consumers prefer to support certain types of causes more than others. Extant literature on CRM has long studied the role of brand/cause fit in the effectiveness of CRM campaigns. Somewhat surprisingly, almost no research has addressed the issue of whether certain types of causes (e.g., human-related causes) are more important to the consumer than other types of causes (e.g. non-human-related campaigns). Objective. Based on the self-categorization theory this study aims to understand the role of cause category (human vs. non-human) and willingness to support, on consumers’ perceptions and behavioral intentions. Materials and methods. The methodology used in this research is experimental. Results. Cause category has a significant direct effect on people’s willingness to support. Additionally, results showed that willingness to support has a positive direct effect on both brand evaluations and purchase intentions. Conclusions. Advance in the discussion on what type of causes should companies promote, by highlighting the importance of consumer’s willingness to support as a requisite to improve brand as well as purchase intentions.
Dissertations / Theses on the topic "Consumer’s willingness to purchase"
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CAMMARELLE, ANTONELLA. "The adoption of health and eco-innovations to improve quality, food safety and sustainability." Doctoral thesis, Università di Foggia, 2021. https://hdl.handle.net/11369/425189.
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L'imballaggio svolge un ruolo fondamentale nel preservare la qualità, l'integrità e la sicurezza degli alimenti lungo l'intera filiera alimentare. La sua importanza è legata anche alla possibile riduzione delle perdite e degli sprechi alimentari finalizzata a promuovere modelli di produzione e consumo più sostenibili. In effetti, al termine dell'utilizzo del prodotto alimentare, una grande quantità di imballaggi viene sprecata e spesso sfugge ai sistemi di raccolta e riciclaggio formali e finisce per inquinare l'ambiente. Esiste quindi la necessità di innovazioni di packaging in grado di ridurre al minimo le perdite e gli sprechi alimentari ottimizzando l'utilizzo di materiali come il packaging attivo, intelligente e sostenibile (es., biodegradabile e compostabile).
In questo contesto, c'è un ampio spazio di innovazioni nel settore del packaging capaci di migliorare la sicurezza alimentare e mantenere la qualità dei prodotti. Inoltre, il packaging innovativo può avere maggiori possibilità di soddisfare i bisogni dei consumatori aumentando la sostenibilità nelle scelte individuali, raggiungendo gli Obiettivi di Sviluppo Sostenibile indicati dall'Agenda 2030 delle Nazioni Unite.
Alla luce di queste premesse, lo scopo di questa tesi è duplice. In primo luogo, l’obiettivo è quello di esplorare se i consumatori sono disposti ad acquistare prodotti alimentari confezionati con soluzioni innovative come imballaggi attivi, intelligenti e sostenibili, nonché di definire le determinanti delle loro intenzioni di acquisto. In secondo luogo, di indagare se i produttori di alimenti e bevande sono disposti ad investire per tali innovazioni di packaging.
Quindi, a seguito dell’introduzione generale di queste innovazioni di packaging e della loro applicazione nel settore alimentare e delle bevande, la prima parte del lavoro si concentra sull'investigazione dell'accettazione e della disponibilità a pagare dei consumatori per imballaggi attivi, intelligenti e sostenibili raccogliendo prove presenti in letteratura e pubblicate tra il 2005 e il 2018. Inoltre, per raggiungere i suddetti obiettivi, sono stati intervistati 260 consumatori italiani e 20 imprese italiane di micro e medio-piccola dimensione.
I risultati preliminari mostrano che l'accettazione da parte del consumatore e la disponibilità a pagare per gli imballaggi attivi ed intelligenti sono influenzate dalla conoscenza del consumatore di queste tecnologie. Inoltre, la maggior parte dei consumatori è interessata all'acquisto di prodotti alimentari confezionati con imballaggi intelligenti piuttosto che attivi per ridurre i propri rifiuti domestici, grazie alla capacità di questo pacchetto di fornire dati sulla freschezza degli alimenti in tempo reale. Gli intervistati sono anche disposti ad acquistare alimenti (es. latte) confezionati in imballaggi sostenibili (es. biodegradabili) per migliorare il benessere ambientale. Inoltre, le statistiche descrittive mostrano che gli intervistati preferiscono maggiormente acquistare prodotti confezionati utilizzando materiale biodegradabile di origine vegetale (es. mais, canna da zucchero ecc.) piuttosto che l'uso di materie prime organiche di scarto (es. siero del latte), così come la maggior parte dei consumatori si dice disposta a pagare dall'1% al 5% in più per il latte confezionato in imballaggi biodegradabili, indipendentemente dalla materia prima utilizzata. Infine, la maggior parte dei produttori intervistati è disposta a investire in almeno un'innovazione di packaging, preferendo principalmente tra il packaging attivo e quello sostenibile (es. packaging compostabile).Packaging plays a pivotal role in preserving food quality, integrity and safety along the whole food supply chain. Its importance is also linked to the possible reduction of food loss and waste aimed at promoting more sustainable production and consumption patterns. Actually, at the end of food product use, a large amount of packaging is wasted and often it escapes formal collection and recycling systems and eventually it end-ups polluting our environment. Hence, there is the need to contribute to packaging innovations able to minimize food loss and waste by optimizing the use of the materials such as, active, intelligent and sustainable packaging (e.g., biodegradable and compostable one). In this context, there is a large room for innovation in the packaging sector in the attempt to enhance food safety and to maintain the quality of products. Also, innovative packaging may have higher chances to satisfy the social needs in increasing the sustainability of individual choices, reaching the Sustainable Development Goals indicated by the 2030 UN Agenda. In the light of these premises, the aim of this thesis is twofold. First, it is to explore whether consumers are willing to purchase food products packaged with innovative solutions such as active, intelligent and sustainable packaging, as well as to define the determinants of their intentions. Secondly, it is to investigate if the food and drink manufacturers are willing to invest in such packaging innovations. Then, after a general introduction of these packaging innovations and their application in the food and drink sector, the first part of the work is focused to investigate the consumers acceptance and willingness to pay (WTP) for active, intelligent and sustainable packaging by collecting evidence available in the literature and published between 2005 to 2018. Moreover, in order to reach the aforementioned objectives, 260 Italian consumers were surveyed and 20 Italian micro and smallmedium entrepreneurs interviewed. Preliminary results show that consumer’s acceptance and WTP for smart packaging are influenced by the consumer's knowledge about these technologies. Furthermore, most of the consumers are interested in buying food products packed with intelligent packaging rather than the active one to reduce their wastes at home, thanks to the ability of this package to provide real-time use-by or expiration data. Respondents are also willing to purchase foods (e.g., milk) packaged in sustainable packaging (e.g., biodegradable packaging) to improve the environmental wellbeing. Moreover, descriptive statistics show that respondents slightly prefer to purchase products packaged using plant-based (e.g., corn, sugarcane etc.) biodegradable material, rather than the use of organic waste feedstocks (e.g., whey), as well most of the respondents are willing to pay from 1% to 5% more for milk packed in biodegradable packaging, regardless of the raw material used. Finally, most of the interviewed manufacturers are willing to invest in at least one packaging innovation, mainly preferring between the active packaging and the sustainable one (e.g., compostable packaging).
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Dumalisile, Sinovuyo. "A study in consumers willingness to purchase water efficient fittings." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97320.
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Thesis (MBA)--Stellenbosch University, 2015.ENGLISH ABSTRACT: The continuous growth in the world’s population together with the increasing scarcity of water resources, especially drinkable water, has cultivated an environmentally-conscious society. As consumers are looking for eco-friendly alternatives or methods, manufacturers are including environmentally-friendly (EF) products in their product mix to address this topic. However, there seems to be a disconnect between manufacturers of EF product solutions and consumers. Consumers are either not aware of EF products or they are still hesitant in adopting environmentally-friendly products as the perception is that they are either too expensive or there is something amiss with the product’s functionality. It is up to suppliers and marketers of EF goods to do a better job of educating consumers about their products. This research study was conducted to understand the domestic consumer’s ecological behaviour and key influencing factors when purchasing water-efficient fittings. The literature review in this study gives us background on the status quo in terms of climate change, the green consumer, and water supply issues. A survey was conducted amongst domestic consumers in the plumbing retail environment to test their willingness to purchase water-efficient fittings based on their profile, habits and key influencing factors. The profile of the respondent showed a consumer who is more affluent. The water-efficient consumer’s primary concern is to save costs by reducing their water bill. Cost saving is the key influencing driver in terms of consumer’s willingness to purchase water-efficient fittings.
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Jin, Hanzhang, and Yuchen Liu. "Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447610.
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Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. Many emerging-country multinationals, particularly Chinese ones, confront political challenges in overseas. Accordingly, the global marketing economy is increasingly politicized, however previous research on consumer behavior has not paid attention to this political element. Against this background, this thesis draws on signaling theory to investigate the effect of overseas political challenges suffered by Chinese multinationals on domestic consumer purchase willingness, through shaping brand awareness and brand image in the home country. This study adopts a quantitative approach and administers an online questionnaire-based survey to assess Chinese people's willingness to purchase products made by Huawei (a Chinese national brand). Through PLS-SEM analysis of the survey data consisting of 314 valid questionnaires, our results reveal that the overseas political challenges faced by Chinese multinationals does not directly influence domestic consumer purchase willingness. Instead, awareness of this international political pressure can exert a directly positive effect on brand awareness and brand image in the home country, which in turn triggers domestic consumer purchase willingness. Our study suggests that overseas political challenge delivers a positive signaling effect and is conducive to domestic consumer purchase willingness. By building a theoretical link between overseas political challenge and consumer purchase willingness, uncovering the bright side of the challenging overseas environment faced by many multinationals, this study advances research on consumer behavior and gains deeper insight into the effect of these political challenges as well as extending the application of signaling theory.
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Pettersson, Christoffer, and Björn Söderström. "Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé." Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105706.
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Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. Newspapers all around the world are earning only the minor share of their total revenue from digital operations. The main purpose of this study is to investigate the effects of perceived ease-of-use, perceived usefulness, trust, reputation, word-of-mouth, and willingness to customize on consumer´s purchase intentions for digital news. This study aims to answer to the following research question: What kind of effects do perceived ease-of-use, perceived usefulness, trust, reputation, word-of-mouth, and willingness to customize have on consumers purchase intentions for digital news? In order to answer our research question, we have conducted a quantitative survey that was directed towards the subscribers of Resumé, the leading Scandinavian business magazine in the area of marketing and advertising. Currently, Resumé is struggling with earning money from their digital content and their practical problem provided us with a great opportunity to contribute to the field of research about digital purchase intentions. Purchase intentions are an indicator of a consumer´s approach towards a purchase and prior studies demonstrates that perceived ease-of-use and perceived usefulness, which constitute the Technology Acceptance Model (Davis, 1989), are cornerstones in order to predict online consumer behavior. In our study, we also consider willingness-to-customize, which has been found to be an important decision-making factor regarding digital purchase intentions. People’s perceptions of the trust and reputation of a company are also proven to be relevant factors when predicting online consumer behavior, which in turn can be influenced by the word-of-mouth from other consumers, friends and family. Based on our literature review, we can conclude that there is a research gap related to the examination of the effects of these specific factors on consumer´s purchase intentions for digital news. The findings of our regression analyses, based on 234 responses we received through the survey, demonstrate that perceived ease-of-use, perceived usefulness, and word-of-mouth have positive significant effects on consumer´s purchase intentions for digital news. Based on these results, we have developed a revised conceptual model that includes the three factors that were proven to affect digital purchase intentions. Our study makes a theoretical contribution to the research field about digital purchase intentions and online consumer behavior. The study also provides managerial implications concerning how companies can enhance the digital purchase intentions among their consumers. We suggest the practical recommendations directed towards managers in the digital news business in general, and for the managers of Resumé in particularly.
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Jin, Fanlv. "Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15958.
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Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. Design/methodology/approach – The research design is based on quantitative methodology. The data were collected via a web-based survey, a total of 315 responses from Chinese consumers were analyzed with application of the structural equation modeling. Findings – Both attitude toward ECA and perceived behavioral control over ECA acquisition have positive influence on ECA purchasing intention. Willingness to pay a premium for ECA is only positively affected by subjective norm. There is no correlation between ECA purchasing intention and willingness to pay a premium for ECA. Implications – To raise Chinese customers’ purchasing intention, fashion company should focus their actions on disseminating environmental information and knowledge, and offer affordable ECA options with the properties close to traditional apparel. To evoke the willingness to pay a premium for ECA, fashion company can apply celebrity endorsement to add perceived social value into its ECA series. Such actions will contribute to formation of positive social norm and hence positive perception towards ECA. Meanwhile, the government can put more efforts into educating Chinese people about sustainability issues in fashion industry, formulating and implementing policies in favor of ECA consumption, so that a positive social atmosphere for ECA consumption could be created. Originality/value – This study is novel in applying TPB for examining the consumer purchasing of apparel containing recycled fiber in China. The thesis provides useful information to corporate practitioners on how to formulate ECA marketing strategies in China. Research findings are also of relevance for Chinese government by providing recommendations for formulating relevant policies to favor the ECA consumption.
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Pleshcheva, Vlada. "Essays on Consumers' Willingness-to-Pay for Energy Efficiency: Empirical Evidence for the German Automobile Market." Doctoral thesis, Humboldt-Universität zu Berlin, 2019. http://dx.doi.org/10.18452/19687.
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Diese Dissertation quantifiziert die Zahlungsbereitschaft (ZB) der Konsumenten für die Verbesserung des Kraftstoffverbrauchs von Personenkraftwagen (PKW) und untersucht die Faktoren, die den unterschiedlichen Verbraucherbewertungen dieser Verbesserungen zugrunde liegen. Die Arbeit besteht aus drei eigenständigen Aufsätze, deren wissenschaftlichen Beiträge sowohl im inhaltlichen als auch im methodischen Bereich liegen. Auf der methodischen Seite nutzt die Arbeit verschiedene Datentypen und statistische Verfahren, um die ZB-Werte zu ermitteln. Inhaltlich werden in der Arbeit die Auswirkungen verschiedener Faktoren untersucht, von denen einige in der Literatur noch nicht oder nur teilweise im Zusammenhang mit der ZB für Kraftstoffeffizienz erforscht wurden. Der erste Aufsatz untersucht die Auswirkungen von Kraftstoffpreisen auf den Marktwert der Kraftstoffeffizienz. Dabei wird zwischen Änderungen im Budget für die Nutzung eines Autos mit niedrigerem Kraftstoffverbrauch und Änderungen im Budget für dessen Kauf unterschieden. Anhand offenbarter Präferenzdaten in Form aggregierter Marktdaten wird analysiert, wie sich die Unterschiede in den Fahrzeugattributen im Preis widerspiegeln und wie Änderungen der Kraftstoffpreise die ZB für den Kraftstoffeffizienz beeinflussen. Die Untersuchung im zweiten Aufsatz basiert ebenfalls auf offenbarten Präferenzdaten, aber auf individueller Ebene. Diese Art von Daten ermöglicht es, die individuelle Bewertung der Kraftstoffeffizienz zu ermitteln und die Heterogenität der Verbraucher bezüglich ihrer Zahlungsbereitschaft mit beobachteten verbraucher- und transaktionsspezifischen Merkmalen in Beziehung zu setzen. Der dritte Aufsatz quantifiziert die Unterschiede in den Präferenzen der Verbraucher für identische Verbesserungen des Kraftstoffverbrauchs sowie der CO2-Emissionen mit Hilfe von wahlbasierten Conjoint-Experimenten. Die Rolle der individuellen Merkmale in der ZB von Verbrauchern wird zusätzlich untersucht.The present thesis quantifies the consumers' willingness-to-pay (WTP) for improvements in fuel efficiency of passenger cars with gasoline and diesel engines at the German automobile market and explores factors related to consumers' differences in the valuation of these improvements. The thesis consists of three self-contained essays with the contributions in both the conceptual and the methodological domain. Methodologically, the thesis exploits various data types and statistical techniques to elicit the WTP values, whereas conceptually, it considers the effects of various determinants, some of which have not yet or only partially been studied in the literature on the consumer valuation of fuel efficiency. The first essay investigates the effects of fuel prices on the market value of fuel economy while distinguishing between changes in the budget for driving a car with better fuel economy and changes in capital investments in better car quality. Revealed preference data, in the form of aggregate market data on vehicle prices and attributes for diesel and gasoline cars, are used to analyze how the differences in attributes of cars are reflected in their prices and to explore co-movements of the vehicle price sensitivity to fuel economy with changes in fuel prices. The investigation in the second essay is also based on revealed preference data, but from the observed car purchase transactions at the individual level. This type of data allows to recover the individual valuation of fuel efficiency and to relate the recovered heterogeneity in consumers' WTP for a reduction in fuel costs to the observed consumer- and purchase-related characteristics. The third essay quantifies the differences in consumers' preferences for identical improvements in FC and CO2 emissions using stated preference data. The role of individual characteristics in the consumers' WTP for these environmentally important attributes is additionally studied.
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Holstvoogd, Ezra. "Factors that influence the purchase intention of sustainable apparelproducts relating young consumers in the Netherlands." Thesis, Högskolan Dalarna, Institutionen för kultur och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37630.
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Purpose: This research’s purpose is to test previous used factors that influence the green purchase intentions of apparel products on a not yet tested target group, young consumers in the Netherlands. The goal that goes with the purpose is to stimulate the sustainable apparel consumption in the Netherlands. Research design: To fulfill the purpose of this study, an online questionnaire has been distributed to young consumers in the Netherlands. A total of 400 valid respondents were collected through the convenience sampling- and snowball sampling method. With the valid respondents the multiple linear regression and hierarchical linear regression were conducted. Findings: The current study has found enough evidence to statistically prove that attitude, subjective norm, perceived environmental concern, a low aesthetic risk, and willingness to pay premium have a positive influence on the purchase intention. The study did not find enough evidence to statistically prove that perceived behavioral control, perceived environmental knowledge, and perceived consumer effectiveness have a positive influence on the purchase intention.
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Gomon, Stephanie J. "The Influence of Promotional Brochures and Pricing Strategies on Consumer Purchase Decisions for Forest Stewardship Council Certified Hardwood Boards in Home Centers." Thesis, Virginia Tech, 2004. http://hdl.handle.net/10919/10025.
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This study is one of the first of its kind to examine actual consumer purchasing decisions for forest products certified by the Forest Stewardship Council (FSC). Consumer purchasing was examined based on the presence or absence of a promotional brochure and a price premium for red oak and yellow poplar surfaced-four-sides (S4S) boards. This research also compared typical demographic factors for purchasers and non-purchasers of FSC certified S4S boards. Finally, the study examined subscales from a previously designed ecoscale to determine whether two of the subscales were effective predictors of the sale of FSC certified boards.
Due to significant interactions between the price premium and the promotional brochure, Analysis of Variance (ANOVA) statistics could not be interpreted. However, these strong interactions indicate that these two factors are interdependent. Examining respondents' understanding of the trade term, "certification," showed that most did not understand the term as it is used by the forest products industry. Respondents did not link certification directly with the environment, but rather stated that it was a measure of quality excellence. This illustrates that the forest products industry must use more specific descriptions that consumers will understand when referring to certification.
Based on survey results from this study, a large proportion of respondents who paid more for FSC certified boards were unable to recall whether they had cost any more than the alternative product. Respondents of this study were not found to have a high level of confidence in the environmental claims of any group. These included forest products companies, industry associations, and independent organizations. The subscales of a previously designed ecoscale were not found to be strong indicators of a respondents' likelihood to purchase FSC certified S4S boards.
This project should be seen as a starting point for additional researchers interested in studying actual purchase decisions of consumers of environmentally conscious products, such as certified hardwood boards.Master of Science
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HUANG, JIA-LING, and 黃佳翎. "Determinants of Consumer’s Willingness to Purchase Smart Appliances." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2htxgt.
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碩士萬能科技大學
資訊管理研究所在職專班
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In recent years smart home appliances, smart hardware, wearable devices ... These hot articles about intelligence are extraordinary. However, the explosion of smart concepts does not mean consumer acceptance. Although intelligent in the home appliance industry has been the development trend, however, the topic of continuous improvement of performance is limited. How the industry to catch up with the craze of intelligent home appliances, businesses need insight into the changes in consumers, consumer demand into buying behavior, successful innovation has become even more important In view of this, this study adopts the theory of innovation diffusion proposed by Rogers (1995) to comprehensively discuss the two facets of consumers and products, technology readiness And product innovation characteristics as an antecedent variable, perceived value as an intermediary variable, involving interference variables. Attempting to verify whether consumers' technological readiness affects the consumers' purchase of smart appliances, it is hoped to clarify consumers' process of evaluating innovative products as a reference for their product development and marketing strategies. This study adopts a questionnaire survey issued questionnaires from those who have experiences of using Intelligent Appliances, and 300 questionnaires were valid. SmartPLS 3.0 is used to analyze the reliability and validity of measurement model in the first stage, and hypothesis testing of structural model in the second stage. The study found that: (1) innovative products compatibility、complexity observability、trialability、 and TRI innovativeness、insecurity、uncomfortable and the effect of perceived value on purchase intention will all positively affect perceived value. (2) innovative products relative advantage、TRI optimism and the effect of perceived value on purchase intention and involved Interference effects are not meeting statistical significance level。
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I-YuHsieh and 謝宜育. "Determinants of Consumer’s Willingness to Purchase Gray-market Smartphones." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/11129393208637665946.
Full textBooks on the topic "Consumer’s willingness to purchase"
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Gartzke, Erik A., and Paul Poast. Empirically Assessing the Bargaining Theory of War: Potential and Challenges. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190228637.013.274.
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What explains war? The so-called bargaining approach has evolved quickly in the past two decades, opening up important new possibilities and raising fundamental challenges to previous conventional thinking about the origins of political violence. Bargaining is intended to explain the causes of conflict on many levels, from interpersonal to international. War is not the product of any of a number of variables creating opportunity or willingness, but instead is caused by whatever factors prevent competitors from negotiating the settlements that result from fighting. Conflict is thus a bargaining failure, a socially inferior outcome, but also a determined choice.Embraced by a growing number of scholars, the bargaining perspective rapidly created a new consensus in some circles. Bargaining theory is radical in relocating at least some of the causes of conflict away from material, cultural, political, or psychological factors and replacing them with states of knowledge about these same material or ideational factors. Approaching conflict as a bargaining failure—produced by uncertainty and incentives to misrepresent, credible commitment problems, or issue indivisibility—is the “state of the art” in the study of conflict.At the same time, bargaining theories remain largely untested in any systematic sense: theory has moved far ahead of empirics. The bargaining perspective has been favored largely because of compelling logic rather than empirical validity. Despite the bargaining analogy’s wide-ranging influence (or perhaps because of this influence), scholars have largely failed to subject the key causal mechanisms of bargaining theory to systematic empirical investigation. Further progress for bargaining theory, both among adherents and in the larger research community, depends on empirical tests of both core claims and new theoretical implications of the bargaining approach.The limited amount of systematic empirical research on bargaining theories of conflict is by no means entirely accident or the product of lethargy on the part of the scholarly community. Tests of theories that involve intangible factors like states of belief or perception are difficult to pursue. How does one measure uncertainty? What does learning look like in the midst of a war? When is indivisibility or commitment a problem, and when can it be resolved through other measures, such as ancillary bargains? The challenge before researchers, however, is to surmount these obstacles. To the degree that progress in science is empirical, bargaining theory needs testing.As should be clear, the dearth of empirical tests of bargaining approaches to the study of conflict leaves important questions unanswered. Is it true, for example, as bargaining theory suggests, that uncertainty leads to the possibility of war? If so, how much uncertainty is required and in what contexts? Which types of uncertainty are most pernicious (and which are perhaps relatively benign)? Under what circumstances are the effects of uncertainty greatest and where are they least critical? Empirical investigation of the bargaining model can provide essential guidance to theoretical work on conflict by identifying insights that can offer intellectual purchase and by highlighting areas of inquiry that are likely to be empirical dead ends. More broadly, the impact of bargaining theory on the study and practice of international relations rests to a substantial degree on the success of efforts to substantiate the perspective empirically.
Book chapters on the topic "Consumer’s willingness to purchase"
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Sannork, Jakkreeporn, and Wan-Tran Huang. "Factors Affecting Consumers’ Willingness to Purchase Telehomecare Products." In Causal Inference in Econometrics, 587–601. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-27284-9_38.
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Nguyen, Anh Thu, Nguyễn Yến-Khanh, and Nguyen Hoang Thuan. "Consumers’ Purchase Intention and Willingness to Pay for Eco-Friendly Packaging in Vietnam." In Sustainable Packaging, 289–323. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-4609-6_11.
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Dogan, Merve, and Attila Yaprak. "Self-Construal and Willingness to Purchase Foreign Products: The Mediating Roles of Consumer Cosmopolitanism and Ethnocentrism." In Creating Marketing Magic and Innovative Future Marketing Trends, 1499–511. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_277.
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Hubbard, Carmen, Beth Clark, and David Harvey. "Farm animal welfare: do free markets fail to provide it?" In The economics of farm animal welfare: theory, evidence and policy, 30–52. Wallingford: CABI, 2020. http://dx.doi.org/10.1079/9781786392312.0030.
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Abstract Animal welfare is often claimed to be a 'public good', i.e. requiring government intervention and legislation to ensure that animal welfare is respected. In other words, markets, on their own, cannot be relied on to deliver socially acceptable animal welfare. In fact, the issues surrounding animal welfare are more complex and subtle than this. This chapter first explains the general features of public goods, as defined and recognized in economics (Section 2). It then turns to the specific case of animal welfare (Section 3) and explains that outlawing cruelty to animals is clearly a genuine public good, but improving animal welfare can only be achieved by reflecting consumers' willingness to pay for better animal welfare production. However, there is a clear disconnect between citizens' apparent concerns about animal welfare and their exhibited willingness to pay for better animal welfare. Does this imply a clear market failure? This apparent failure is examined with the aid of a thought experiment, and identifies the nature of the problem - a combination of information and communication deficiencies with peoples' limited availability of time, resources and motivation to attend to all social issues with each and every purchase decision. The underlying problem is one of consumption externality - other peoples' consumption decisions affect my/your assessment of our own welfare - since farmed animal welfare depends on peoples' consumption decisions.
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Huang, Mei-Hua, Wen-Shin Huang, Chiung-Yen Chen, and An-Chi Kuan. "The Impact of Online Commentary on Young Consumer’s Purchase Decision." In Innovative Mobile and Internet Services in Ubiquitous Computing, 822–28. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-93554-6_82.
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Maxwell, Sarah. "How Culture Affects Attributions, Fairness and Willingness to Purchase." In Proceedings of the 1998 Multicultural Marketing Conference, 344–47. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_67.
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Phau, Ian, Min Teah, Joe Chuah, and Johan Liang. "Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops." In Luxury Fashion Retail Management, 71–88. Singapore: Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-2976-9_5.
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Ling, I.-Ling, Yi-Fen Liu, and Edwin Rajah. "Happiness, Willingness-to-Share and Materialism in the Experiential Purchase." In Rediscovering the Essentiality of Marketing, 917. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_181.
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Dong, Meichen, Yunmei Kuang, and Wei Chen. "The Impact of Purchase Types on Consumer’s Polarized Product Opinions: An Abstract." In Celebrating the Past and Future of Marketing and Discovery with Social Impact, 367–68. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95346-1_113.
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Yu, Zhiyuan. "Consumer’s Willingness to Buy In-Game Virtual Goods—The Influence of Gaming Motivation." In Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022), 2574–86. Paris: Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-31-2_302.
Full textConference papers on the topic "Consumer’s willingness to purchase"
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Zhang, Jinjing, Kai Lin, Wen Ding, and Yinchi Ma. "Research on Beijing Consumers' Willingness to Purchase Home Intelligent Aquarium equipment." In ICCIR 2021: 2021 International Conference on Control and Intelligent Robotics. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3473714.3473816.
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Qin, Qiuwen, Xiaofen Li, and Jing Li. "Research on Influencing Factors of Consumers' Purchase Willingness for New Energy Vehicles." In ICEME 2022: 2022 13th International Conference on E-business, Management and Economics. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3556089.3556152.
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Wang, Suyang, Shixuan Ye, Yali Dong, and Hu Wang. "Study on the Influence of Hedonic Products' Bad Additional Reviews on Consumers' Willingness to Purchase." In AMME 2019: 2019 Annual Meeting on Management Engineering. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3377672.3378029.
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Chai, Jian Yong, Ken Kit Khen Lee, Kah Him Chan, Shao Xuan Wan, and Tin Tin Ting. "Digital Music: A Study of Factors in Influencing Online Music Streaming Service Purchase." In International Conference on Digital Transformation and Applications (ICDXA 2021). Tunku Abdul Rahman University College, 2021. http://dx.doi.org/10.56453/icdxa.2021.1018.
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Digitalization have caused the online subscription service industry to be one of the fastest growing industries in recent years especially the online music streaming service. To cope with the changes of the market demand transitioning from physical to digital, many companies from the music industry have been focusing on the digitalization of music streaming service as it is the most profitable subscription-based service. Therefore, it is crucial to examine the factors that may influence the adoption of online music streaming service, the Purchase Intention in the fee-based subscription. The objective of this study is to identify the factors that will affect the willingness of the consumers to subscribe to online music streaming service (Purchase Intention). Online questionnaire is conducted and the result is analysed by Pearson Correlation and Cohen’s f2, effect size. The findings show that Perceived Value (r=0.513, f2=0.36), Tangibility Preference (r=-0.349, f2=0.14), Music Affinity (r=0.229, f2=0.06) and Music Piracy Awareness (r=-0.380, f2=0.17) are the factors that will significantly influence the consumers’ Purchase Intention in online music streaming service. Keywords: Online Music Streaming Service, Perceived Value, Tangibility Preference, Music Affinity, Online Music Piracy
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Emami-Naeini, Pardis, Janarth Dheenadhayalan, Yuvraj Agarwal, and Lorrie Faith Cranor. "Which Privacy and Security Attributes Most Impact Consumers’ Risk Perception and Willingness to Purchase IoT Devices?" In 2021 IEEE Symposium on Security and Privacy (SP). IEEE, 2021. http://dx.doi.org/10.1109/sp40001.2021.00112.
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"Research on Influencing Factors of Consumers' Willingness to Purchase Fresh E-commerce Products Based on UTAUT Model." In 2018 International Conference on Education Technology, Economic Management and Social Sciences. Clausius Scientific Press, 2018. http://dx.doi.org/10.23977/etemss.2018.1624.
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Washio, Takuya, Takumi Ohashi, and Miki Saijo. "Consumers’ Willingness to Purchase High Animal-welfare Beef Products in Japan: Exploratory Research based on the Theory of Planned Behavior." In 11th International Conference on Knowledge Management and Information Systems. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0008355901300138.
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Andrian, Andrian, and Frangky Selamat. "The Influence of Consumer’s Perceived Risk on Consumer’s Online Purchase Intention in Indonesia." In 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220404.105.
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Noubar, Hossein Bodaghi Khajeh, Sam Rahimzadeh Holagh, and Arezoo Sadri. "INTRODUCING A MODEL TO UNDERSTAND GREEN CONSUMER’S PURCHASE BEHAVIOR." In 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.748.
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Due to the relentless growth of environmental problems and complications, humanity is facing more drastic and threatening challenges every day. Issues such as global warming, plastic products recycling, etc. are well-recognized subjects by the public. This research is sought to provide a new model that encompasses different angles and constructs related to the mentioned subject. In this research, the required data was gathered through a survey based on a self-designed questionnaire obtained through bibliographical methods and gathered data was analysed by structured equa-tion modelling. Analysis of 532 valid questionnaires shows that there is a positive correlation between personal traits and the green product’s attraction. In addition, results also indicated that social network norms such as social network groups inference is positively correlated to green product attraction, moreover, findings depicted a positive correlation between green advertisement and green product attraction. The result of this research would be beneficial for commer-cial and industrial proposals related to green marketing and production fields.
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Sun, Yi, and Zhao Pan. "The Impact of Social Network: Understand Consumer’s Collaborative Purchase Behavior." In 2018 8th International Conference on Logistics, Informatics and Service Sciences (LISS). IEEE, 2018. http://dx.doi.org/10.1109/liss.2018.8593231.
Full textReports on the topic "Consumer’s willingness to purchase"
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Just, David, and Amir Heiman. Building local brand for fresh fruits and vegetables: A strategic approach aimed at strengthening the local agricultural sector. United States Department of Agriculture, January 2016. http://dx.doi.org/10.32747/2016.7600039.bard.
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Abstract The debate about whether to reduce import barriers on fresh produce in order to decrease the cost of living and increase welfare or to continue protecting the local agricultural sector by imposing import duties on fresh vegetables and fruits has been part of the Israeli and the US political dialog. The alternative of building a strong local brand that will direct patriotic feelings to support of the agricultural sector has been previously discussed in the literature as a non-tax barrier to global competition. The motivation of consumers to pay more for local fresh fruits and vegetables are better quality, environmental concerns, altruism, and ethnocentrism. Local patriotic feelings are expected to be stronger among national-religious consumers and weaker among secular left wing voters. This project empirically analyzes consumers’ attitude toward local agricultural production, perceptions of the contribution of the agricultural sector to society and how these perceptions interact with patriotic beliefs and socio-political variables perhaps producing an ethnocentric preference for fruits and vegetables. This patriotic feeling may be contrasted with feelings toward rival (or even politically opposing) countries competing in the same markets. Thus geo-political landscape may help shape the consumer’s preferences and willingness to purchase particular products. Our empirical analysis is based on two surveys, one conducted among Israeli shoppers and one conducted among US households. We find strong influences of nationalism, patriotism and ethnocentrism on demand for produce in both samples. In the case of Israel this manifests itself as a significant discount demanded for countries in conflict with Israel (e.g., Syria or Palestine), with the discount demanded being related to the strength of the conflict. Moreover, the effect is larger for those who are either more religious, or those who identify with right leaning political parties. The results from the US are strikingly similar. For some countries the perception of conflict is dependent on political views (e.g., Mexico), while for others there is a more agreement (e.g., Russia). Despite a substantially different religious and political landscape, both right leaning political views and religiosity play strong roles in demand for foreign produce.
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Son, Jungwa, and Byoungho Jin. A Comprehensive Understanding Toward Perceived Price and Willingness to Purchase. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-546.
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