To see the other types of publications on this topic, follow the link: Consumer’s willingness to purchase.
Journal articles on the topic 'Consumer’s willingness to purchase'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Consumer’s willingness to purchase.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Yin, Bingyu. "Study on Guizhou Consumer Purchase Intention on National Brands under the Background of Cultural Confidence." Learning & Education 10, no. 8 (June 20, 2022): 113. http://dx.doi.org/10.18282/l-e.v10i8.3080.
Full textAbstract:
This research takes the consumer group in Guizhou as the research object, using a quantitative research method, combined with the viewpoint of “purchase willingness” to the consumer’s national brand purchase intention for purchasing the national brand based on the established cultural confidence of residents. The three research objectives are: to analyze the influence of consumers on the purchase intention of national brands under the blessing of cultural background; to explore the influencing mechanism between the following groups of factors: what is the relationship between purchase intention and brand trust, brand perception and brand attitude and its significance; to develop targeted strategies to maintain sustainable brand development and improve users’ willingness to buy brands to provide valuable advice.
2
Liu, Hsiang Te, and Ruey-Chyn Tsaur. "The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies." Sustainability 12, no. 15 (July 24, 2020): 5979. http://dx.doi.org/10.3390/su12155979.
Full textAbstract:
Smartphones have become indispensable for human beings today. However, with mobile phone manufacturers updating existing models or launching new models every year, consumers tend to keep replacing their phones with the latest versions, resulting in an excessive waste of resources. These days, most governments worldwide emphasize energy conservation and carbon reduction. If pre-owned smartphones are refurbished or repaired, the excessive waste of resources can be reduced. Such recycling can positively enhance corporate image, while ensuring that consumer needs are met. Thus, to explore consumers’ willingness to purchase such “green” smartphones, this study uses the theory of reasoned action (TRA) to explore consumers’ purchase intentions and understand how brand equity, green marketing, as well as consumer’s green awareness and attitude influence this intention. This research also investigates the role of government subsidies as a moderator affecting consumers’ willingness to purchase green smartphones. The results indicate that, in general, consumers are willing to purchase green smartphones, the direct effect of brand equity on purchase intention is significant, and government subsidies have significant moderating effects. Therefore, it is recommended that the government cooperate with enterprises. The cooperation can be aimed at promoting green products as well as subsidizing consumers, to increase their willingness to purchase green smartphones.
3
Jing, Jianwan. "Nostalgia Tendency and the Purchase Intention of Cultural and Creative Products." East Asian Trade Association 4, no. 1 (June 30, 2022): 19–27. http://dx.doi.org/10.47510/jeat.2022.4.1.19.
Full textAbstract:
Purpose – The global economy is changing from material to mental and cultural consumption. Nostalgic consumption is emerging as a new consumption model for the cultural content industry. Under this background, the text studies the relationship between the consumer’s nostalgia tendency and the willingness to purchase creative products using the nostalgic consumption behavior mechanism.
Design/Methodology/Approach – This study examines the effect on the intention to purchase creative products from the perspective of consumers’ nostalgia.
Findings – This study provides complementary theoretical significance to the study of the nostalgic consumption behavior of cultural and creative products. At the same time, it provides practical reference significance for the future marketing strategy and development of cultural and creative industry.
Research Implications – Nostalgia is a unique characteristic that consumers generally have and, at the same time, a kind of psychology that can affect the purchase of a brand phenomenon. Consumer’s emotional response that evokes nostalgia and psychology related to stimulants are attitudes toward products that evoke consumer nostalgia. Sierra and McQuitty (2007) text expressed that consumers’ tendency to evoke nostalgia is advantageous in improving their willingness to purchase creative products based on the consumption behavior mechanism that evokes nostalgia. Therefore, nostalgia should be added to products or brands in the future development of the cultural and creative industries. Products can be enriched with nostalgic elements such as the country’s cultural history, memories of homes and childhood, symbolic meaning and preferences, characteristics of the times and cultural properties.
4
Rasheed, Arslan, Muhammad Farhan, Maimoona Zahid, Nageen Javed, and Muhammad Rizwan. "Customer’s Purchase Intention of Counterfeit Mobile Phones in Pakistan." Journal of Public Administration and Governance 4, no. 3 (July 2, 2014): 39. http://dx.doi.org/10.5296/jpag.v4i3.5848.
Full textAbstract:
Purchase intention is the willingness of people to buy a certain product. When we evaluate the alternatives, purchase decision is ready to be made by the consumer. Purchase Intention does not result in actual purchase every time .The marketing organization should help consumer to act purchase intention. Variety of ways is used by organization to attain it. Our Purpose of this study is basically to identify the purchase intentions of counterfeit mobile phones by consumers in Pakistan. Four preceding factors influence the consumer’s purchase intentions based counterfeits products. By using self-administered questionnaires we collected data from our 160 respondents. For regression analysis we entered all that data into SPSS and do analysis also. Results of our study show significant relationship of past experience and attitude towards counterfeits on purchase intention. The results show insignificant relationship of low price and easy access on purchase intention, and easy access also shows significant relationship towards attitude towards counterfeits. These factors influence the purchase intention. Our this study is a vital source for the national and international marketers to collect information how different factors effect consumer’s purchase intention.
5
Shin, Geomji. "Analyzing the Process of Magazine Purchase Intention of 2030’s Women Readers." Korean Society of Culture and Convergence 44, no. 5 (May 31, 2022): 933–52. http://dx.doi.org/10.33645/cnc.2022.5.44.5.933.
Full textAbstract:
The purpose of this study is to find out the intention of purchasing magazines from young women by focusing on the effect of value-based acceptance models and nostalgia on the intention of purchasing magazines through empirical analysis. Specifically, we looked at the effects of the magazine’s components and consumer psychological factors on the magazine’s intention to purchase the magazine, and analyzed the link between the psychological factors of consumers and the effects of the Nostalgia. To conduct the study, the survey was conducted on 243 women in their 20s and 30s who had purchased even a single magazine for six months before participating in the survey. The results of this research are as follows. the content direction and design direction, which are the elements of the magazine’s composition, have a significant impact on the magazine’s perceived value. It was also confirmed that online insecurity, a psychological factor for consumers, has a significant effect on nostalgia. On the contrary, social insecurity does not have significant effect on nostalgia. Also, the affect of adjusting the magazine’s purchase route, people who purchased magazine directly from bookstores feels more about nostalgia than those who buy it online. This study’s results are expected to provide practical guidance in establishing strategies to increase magazine purchase. Also, identifying what components of magazines are to effectively increase consumers’ willingness to buy magazines, and ensuring that consumer’s Nostalgia stimulus can help increase magazine purchases.
6
Bonatti, Alessandro, and Gonzalo Cisternas. "Consumer Scores and Price Discrimination." Review of Economic Studies 87, no. 2 (September 12, 2019): 750–91. http://dx.doi.org/10.1093/restud/rdz046.
Full textAbstract:
Abstract We study the implications of aggregating consumers’ purchase histories into scores that proxy for unobserved willingness to pay. A long-lived consumer interacts with a sequence of firms. Each firm relies on the consumer’s current score–a linear aggregate of noisy purchase signals—to learn about her preferences and to set prices. If the consumer is strategic, she reduces her demand to manipulate her score, which reduces the average equilibrium price. Firms in turn prefer scores that overweigh past signals relative to applying Bayes’ rule with disaggregated data, as this mitigates the ratchet effect and maximizes the firms’ ability to price discriminate. Consumers with high average willingness to pay benefit from data collection, because the gains from low average prices dominate the losses from price discrimination. Finally, hidden scores—those only observed by the firms—reduce demand sensitivity, increase average prices, and reduce consumer surplus, sometimes below the naive-consumer level.
7
Monier-Dilhan, Sylvette. "Food labels: consumer’s information or consumer’s confusion." OCL 25, no. 2 (February 7, 2018): D202. http://dx.doi.org/10.1051/ocl/2018009.
Full textAbstract:
This paper synthesizes findings of published research on the impact of food labels on consumers’ willingness to pay and focuses on the consumers’ rationales when deciding to purchase organic food. The first issue refers to one aspect of the proliferation of quality labels in the agro-food sector: the coexistence of two signs on one product and the consequences of this coexistence on the value of each sign. In the context of the competition between national brands and private labels through public quality labels, it has been shown that the willingness to pay for a quality sign decreases when it is combined with another one on the same product. The second concern is a two-fold issue: the characterization of “organics food consumers” in terms of socio-demographics characteristics and consumers’ purchasing motives. The more consistent result is that consumers with higher levels of education are more likely to purchase organic products. The three main reasons for buying organic products are considerations related to health, product quality, and environmental protection. The proliferation of signs about quality is a topical issue related to the emergence of sustainability issues that highlight labels linked to agro-ecological practices. The question of the effectiveness of the informational role of labels remains relevant.
8
Kapoor, S., S. Fernandes, and S. Punia. "‘Natural’ Label Halo Effect on Consumer Buying Behavior, Purchase Intention and Willingness to Pay for Skincare Products." CARDIOMETRY, no. 23 (August 20, 2022): 741–55. http://dx.doi.org/10.18137/cardiometry.2022.23.741755.
Full textAbstract:
Healthy skin will never go out of style, and the advancements and improvements in the cosmetics industry guarantee to provide improved products with a healthy and personal touch. However, for consumers, it is difficult to assess the quality and effectiveness of a product. Extrinsic cues like the “Natural” or “Organic” labels are used to help the consumer distinguish between alternatives. This paper analyses how the organic label biases the consumers’ buying behavior, perceived value, and finally, the consumer’s purchase decision and the price he willingly pays for the product (willingness to pay). This phenomenon is known as the natural label halo effect. It further means to reveal the connections between the effect of the ‘Natural’ label on the factors affecting buying behavior and it’s out-turn as emulated in the consumer’s perceived value. It intends to identify if those outcomes at last lead to positive buying decisions and greater willingness to pay. A quantitative study in an experimental online shopping scenario was conducted to understand the relations. Structural equation modeling (SEM) was done to test the hypothesized statements. The results show that the halo effect of the ‘Natural’ label positively influences the factors affecting consumer buying behavior and eventually improves the probability of the product being bought by the consumer and also the price the consumer is willing to pay for it through inferential beliefs on quality attributes and functional value evoked by the label. The study also reveals that natural skincare products are perceived to be more compliant with a consumer’s beliefs/attitudes relating to environmental protection and animal protection, which positively influences the propensity of a consumer towards buying the product and paying a high price for it by increasing the perceived functional and hedonic values associated with the natural cosmetic product.
9
Liao, Chun-Hsiung, and I. Yu Hsieh. "Determinants of Consumer’s Willingness to Purchase Gray-Market Smartphones." Journal of Business Ethics 114, no. 3 (June 1, 2012): 409–24. http://dx.doi.org/10.1007/s10551-012-1358-7.
Full text
10
Morton-Rodríguez, Flor Esthela, Teresa Berenice Treviño-Benavidez, and Osmar Ernesto Arandia-Pérez. "The Impact of human vs. non-human causes on brand evaluations and purchase intentions." Revista Lasallista de Investigación 17, no. 1 (August 24, 2020): 188–213. http://dx.doi.org/10.22507/rli.v17n1a20.
Full textAbstract:
Introduction. Do consumers prefer to support certain types of causes more than others? Today, many brands use cause-related marketing (CRM) in their strategies as a way to connect with consumers. However, little is known if consumers prefer to support certain types of causes more than others. Extant literature on CRM has long studied the role of brand/cause fit in the effectiveness of CRM campaigns. Somewhat surprisingly, almost no research has addressed the issue of whether certain types of causes (e.g., human-related causes) are more important to the consumer than other types of causes (e.g. non-human-related campaigns). Objective. Based on the self-categorization theory this study aims to understand the role of cause category (human vs. non-human) and willingness to support, on consumers’ perceptions and behavioral intentions. Materials and methods. The methodology used in this research is experimental. Results. Cause category has a significant direct effect on people’s willingness to support. Additionally, results showed that willingness to support has a positive direct effect on both brand evaluations and purchase intentions. Conclusions. Advance in the discussion on what type of causes should companies promote, by highlighting the importance of consumer’s willingness to support as a requisite to improve brand as well as purchase intentions.
11
Martínez-López, Francisco J., Irene Esteban-Millat, Ana Argila, and Francisco Rejón-Guardia. "Consumers’ psychological outcomes linked to the use of an online store’s recommendation system." Internet Research 25, no. 4 (August 3, 2015): 562–88. http://dx.doi.org/10.1108/intr-01-2014-0033.
Full textAbstract:
Purpose – Psychological perspective has been omitted or considered a secondary issue by past studies focused on e-commerce recommendation systems (RS). However, this perspective is key to gaining a better understanding of consumer behaviours when these systems are used to support purchasing processes at online stores. The paper aims to discuss these issues. Design/methodology/approach – The field study consisted of a simulated online shopping process undertaken by a sample of internet users with a recommender system at a real online store (Pixmania). The authors applied rigorous and detailed exploratory and confirmatory factor analyses to assess the empirical validity of the model. Findings – The proposed sequence of psychological outcomes is valid, with the exception of one hypothesized relationship. In particular, satisfaction with an online store’s recommender has a strong influence on a consumer’s willingness to purchase one of the items related to his/her shopping goal. However, this satisfaction has no direct effect on a consumer’s intention to make add-on purchases based on the recommender’s suggestions. On the contrary, the results support the idea that add-on purchases are conditioned by a previous purchase related to the consumer’s initial shopping goal. On the other hand, a consumer’s flow state while shopping improves all his/her psychological outcomes linked to an online store’s recommender. The influence of flow state is particularly interesting when seeking to gain a better understanding of consumers’ unplanned purchases based on the recommender’s suggestions. These findings have important implications for practitioners. Originality/value – This paper discusses in detail and empirically test a set of psychological outcomes that emerge when an e-vendor’s recommender is used to assist a consumer’s shopping process. To the best of the knowledge, this is the first attempt that empirically tests most of the hypothesized relationships within an online store’s RS context.
12
Sandhu, Yawar Abbas, Selvan A/l Perumal, and Waida Irani Mohd Fauzi. "The Predictors and Consequences of Personal Norms in Context of Organic Food Among Pakistani Consumers." International Journal of Financial Research 10, no. 3 (May 19, 2019): 314. http://dx.doi.org/10.5430/ijfr.v10n3p314.
Full textAbstract:
Purpose: The primary aim of this research is to identify the influence of environmental belief (awareness of consequences, injunctive social norms, environmental concern, environmental self-identity and aspiration of responsibility) on personal norms and subsequent effect on organic food purchase intentions with mediation outcome of personal norms and moderating role of willingness to pay.Design/methodology/approach: The data was collected from individual Pakistani consumers with 430 effective questionnaires. Further the responses were analysed through SPSS, V-22, smart PLS-3.Findings: The results showed that awareness of consequences, injunctive social norms, environmental concern, environmental self-identity and aspiration of responsibility showed significant influence to personal norms towards organic food. Subsequently, personal norms had a significant effect on consumer purchase intentions. Furthermore, organic food willingness to pay proved to be significant and positive moderator between personal norms and organic food purchase intentions.Research implications: This study provides organic food marketers to understand the consumer’s demand from the consumers’ moral perspective and suggests the basis for the future development of organic food.Originality/value: The study implications suggest the need for policy makers to educate and positively promote organically produced foods to consumers through messages based on morality.
13
Nickerson, Catherine, and Anup Menon Nandialath. "The impact of religious salience on purchase intentions: evidence from the UAE." Journal of Islamic Marketing 11, no. 6 (August 24, 2019): 1339–50. http://dx.doi.org/10.1108/jima-01-2019-0005.
Full textAbstract:
Purpose The purpose of this paper is to explore the role of religious salience on consumer purchase intentions in the multicultural environment of the UAE, more specifically on the willingness of a Muslim consumer to purchase a product labelled or packaged to include an Islamic appeal, i.e. an appeal with a heightened religious salience. While some attempts have been made in the literature to examine the impact of religious salience on purchase intentions, research amongst Muslim consumers remains under-explored. Design/methodology/approach The authors used a randomized survey experiment administered to 148 Emirati educated female nationals. The survey consisted of pairs of advertisements, where each advertisement promoted the same product and the same brand, varying on whether they included an Islamic appeal or not in the labelling, packaging or slogan. The respondents were asked about their attitude to the different versions of the advertisements, as well as their willingness to purchase the product. The authors used causal mediation analysis to explore the mechanisms through which causal effects on purchase intentions are determined. Findings This study shows that including an Islamic appeal, and therefore increasing the religious salience in product promotion, leads to higher purchase intentions amongst Muslim consumers. The authors also identified a number of additional moderating factors that influenced the consumer’s purchase intentions, such as product and/or brand awareness and the type of product being promoted, as well as the nature of the artefact that was included in the ad as the Islamic appeal. Finally, the causal mediation analysis suggests that Islamic appeals increases product attractiveness, which in turn leads to higher purchase intentions. Originality/value This paper investigates the effect of religious salience on consumer behaviour and their purchase intentions. This paper makes an empirical contribution to understanding consumer behaviour with particular relevance to retail hubs with a majority Muslim population.
14
Phaiboon-udomkarn, Bongkot, and Alexander Josiassen. "Attracting consumers in the thriving cosmeceuticals market." Strategic Direction 30, no. 8 (July 8, 2014): 38–40. http://dx.doi.org/10.1108/sd-07-2014-0088.
Full textAbstract:
Purpose – The purpose of this study is to analyze and mitigate consumers’ perceived risk in purchasing cosmeceutical products. The lucrative market of cosmeceuticals has motivated many cosmetics and pharmaceutical companies to rethink their existing product lines to gain a strong foothold in cosmeceuticals industry. It is important that these corporates are taking note and scrambling to integrate their marketing activities to gain a foothold in this emerging sector. Design/methodology/approach – A questionnaire set was created to survey among 473 consumers, using cosmeceutical skincare products as a product group. The risk mitigation and assessment are investigated to understand consumers’ final decision on whether or not to purchase a product. Findings – Results indicate that positive expert opinion reduces consumer risk perception, better product-country image can minimize consumer’s perceived risk and strong brand image lowers perceived risks of consumer. Practical implications – Practitioners should have a close examination of the product-country image and brand images, as well as an advantageous use of expert opinions – all of which may affect the consumer’s willingness to buy and lower perceived risks associated with the product. Originality/value – This study enhances the limited research in the new field of pharmaceuticals, which also leads to a better understanding of risk mitigation and factors driving consumers’ willingness to buy a healthcare product.
15
Aslam, Manan, and Muhammad Wasim Akhtar. "Promoting Organic Production & Consumption: A Case of Punjab, Pakistan." Journal of Arable Crops and Marketing 2, no. 2 (December 30, 2020): 63–70. http://dx.doi.org/10.33687/jacm.002.02.3194.
Full textAbstract:
The study seeks to investigate the impact of major determinants influencing marketing potential and consumer’s willingness to pay for organic vegetables in Punjab, Pakistan. In this regard, two districts (Lahore and Toba Tek Singh) were selected purposively. Information was collected for the main organic vegetables. Convenient sampling technique was used to collect data because limited numbers of respondents were available. A sample size of 50 organic farmers (25 from each district) and 50 consumers (25 from each district) was selected. Multivariate regression analysis was employed to identify and evaluate the effects of marketing potential (farmers) and the consumer’s willingness to pay for organic vegetables in the study area. According to selected organic vegetable growers’ potential existed for the organic vegetables farming in the country and major variables influencing significantly the market potential for organic vegetables as income, price, no pesticide residues whereas hygienic food and more nutrients in the organic vegetables affecting insignificantly the market potential for organic vegetables in the study area. The relationship between the dependent variable (demand for organic vegetables) and independent variables (income, hygienic food, price, pesticide residues and more nutrients in the organic vegetables) was estimated by using a regression model. On the other hand, a consumer survey was conducted in order to delineate the effect of consumer’s willingness to pay for organic vegetables in the selected area. The findings of the research depicted that no synthetic pesticide residues, appearance and prices of organic vegetables influencing significantly the consumer’s willingness to pay for organic vegetables whereas quality, long shelf life and taste affecting insignificantly the consumer’s willingness to pay for organic vegetables in the study area. The price of the organic vegetables should be low that’s why every consumer will purchase organic vegetables instead of conventional vegetables. It should be assured by the government that there are no pesticide residues in the organic vegetables. The farming community may be motivated to produce quality seeds of organic vegetables. A pilot farming program should be initiated with joint involvement of public and private sectors.
16
Nordin, N. S. A., and N. A. Ruslan. "A Study on Consumers Intention in Purchasing Organic Food: Case Study at Kuantan, Pahang." IOP Conference Series: Earth and Environmental Science 1059, no. 1 (July 1, 2022): 012007. http://dx.doi.org/10.1088/1755-1315/1059/1/012007.
Full textAbstract:
Abstract Organic food purchase intention as the probability and willingness of an individual to give preference to organic food over conventional food in their purchase consideration. Inadequate of information and knowledge among consumer regarding to organic food is the reason for them not to purchase organic food as their preference. Besides that, the price of organic foods is expensive as compared to inorganic food. The limitation of availability of the organic food also can cause the imbalance in the supply and demand in the field of organic food. Hence, the study was carried out to examine factors that influence consumer’s intention in purchasing organic food. Data collection through questionnaires was obtained from 384 consumers in Kuantan by using face to face interview. This study employed random sampling technique to collect the useful data and information from consumer. Therefore, the Theory of Planned Behaviour (TPB) was used to examine the consumer’s intention in purchasing organic food. Exploratory factor analysis was used to analyse the gathered data. Based on the factor analysis, four factors were extracted that can influence the intention of consumer in purchasing organic food. These factors were knowledge, environmental concern, availability and health concern. The findings of this study suggest that the availability of organic food, environmental concern, health concern and consumer knowledge were significantly influence the intention in purchasing organic food among consumers. Thus, organic food gives more benefit to the consumer and provide them with better health and lifestyle.
17
Xu, Jiaxuan. "The Relationship between Consumers’ Public Self-consciousness and their Purchase Intention of the New Luxury Goods." Proceedings of Business and Economic Studies 4, no. 3 (June 18, 2021): 41–45. http://dx.doi.org/10.26689/pbes.v4i3.2188.
Full textAbstract:
The era of consumption upgrade has begun due to the rapid economic development. Nowadays, the new luxury consumption is prevailing, and China has emerged as the primary consumer of these luxury goods. Based on the public self-consciousness of consumers, the relationship between this aspect and consumers’ purchase intentions of the new luxury goods is explored. This study investigated the impact of consumers’ public self-consciousness on their willingness to purchase new luxury goods, validated the proposed hypothesis by design experiments, and used the linear regression analysis of the experimental data. This study showed that the higher the consumer’s public self-consciousness, the more inclined they were to purchase these luxury goods. The findings of this study would be helpful to expand and enrich the research of the new luxury consumption behaviors in consideration that public self-consciousness is hardly reflected in recent research. Hence, this study would enlighten and acts as a significant reference for companies of the new luxury goods to develop more effective marketing strategies.
18
Narem, Diane M., Mary Hockenberry Meyer, Chengyan Yue, and Nicole Roth. "Point of Sale Displays Influence Consumer Decisions to Purchase Native Grasses." HortTechnology 28, no. 6 (December 2018): 748–54. http://dx.doi.org/10.21273/horttech04124-18.
Full textAbstract:
The demand for native plants has been increasing as consumers exhibit stronger interest in sustainable gardening and landscaping. To determine whether point of sale (POS) displays increased consumer knowledge of native grass (Poaceae) benefits and affected consumer purchases, a marketing study was conducted over 2 years at five garden centers in Minnesota. A POS display poster and plant tags listing four benefits of native grasses were displayed at the garden centers in 2016 and 2017. We surveyed 341 consumers at these garden centers to understand consumer knowledge of native grasses and the influence of the POS display. Respondents totaled 84 (30.7%) who indicated they had bought a native grass that day, and of those 84, 54 (64.3%) had seen the display. The binary probit model estimates showed that seeing the POS display increased the likelihood of a native grass purchase. If a consumer had previously purchased a native grass, they were more likely to purchase a native grass again. Consumers who expressed a greater willingness to purchase native grasses based on their environmental benefits were more likely to purchase a native grass. However, neither the level of knowledge that consumers possessed about native grasses nor demographics significantly increased likelihood of purchase.
19
Barber, Nelson A., D. Christopher Taylor, and Daniel Remar. "Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products." International Journal of Wine Business Research 28, no. 3 (August 15, 2016): 206–27. http://dx.doi.org/10.1108/ijwbr-09-2015-0042.
Full textAbstract:
Purpose Consumer marketing suggests that greater concern for the environment is impacting purchase behavior. Recent surveys into US pro-environmental (PE) purchase patterns show a considerable gap between consumers’ attitude and actual behavior regarding PE products. What these products have in common is a normative component. This research aims to understand whether perceived consumer effectiveness (PCE) and social desirability bias (SDB) influence consumers’ purchase decisions regarding PE wine products and willingness to pay (WTP). Design/methodology/approach To assess whether PCE and SDB influence consumer’s actual WTP for PE and conventional wine despite normative beliefs (NBs), two studies with sample sizes of 117 and 124 were conducted in the USA. The first part of each study involved surveying participants as to their NB, SDB, PCE and demographics. The second part of the study measured their actual WTP through participation in an experimental auction. Findings Consumers with high levels of NBs were significantly more likely to pay higher premiums for PE wines compared to non-PE wines and had higher levels of PCE, suggesting that they believe their purchase behavior makes a difference to the environment. However, this same group is strongly influenced by SDB, indicating that they may “over-report” desirable behaviors. Controlling for PCE and SDB, the significant difference in price for PE wine and non-PE wine was mitigated. Those with lower NBs were just the opposite, less concerned whether their purchase behavior directly impacts the environment, feeling that non-PE wine may be a better value proposition. Research limitations/implications The use of an auction method to assess actual behavior may be skewed by the attempt to get a winning bid, and this research was conducted in one particular part of the USA, which limits the generalizability of the results to other parts of the country or world. Originality/value The findings from the current research provide important information for wine producers, distributors and retailers, specifically the development of marketing and branding strategies, and as a method for normative product/brand differentiation in a competitive marketplace.
20
Kung, Mei-Ling, Jiun-Hao Wang, and Chaoyun Liang. "Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork." Foods 10, no. 10 (October 9, 2021): 2396. http://dx.doi.org/10.3390/foods10102396.
Full textAbstract:
This study explored the effects of purchase preference, perceived value, and marketing mix on consumers’ purchase intention and willingness to pay for pork in Taiwan. A questionnaire was distributed to pork consumers in an online platform, and a total of 1042 valid samples were collected. An analysis of the questionnaire responses revealed three purchase preference factors, namely flavour, certification marks, and added features; four perceived value factors, namely functional, social, conditional, and emotional value; and four marketing mix factors, namely promotion, convenience, product, and price marketing. Functional value, purchase frequency, conditional value, and product marketing positively affected purchase intention. Promotional marketing, monthly disposable income, and social value were the main positive factors in increased willingness to pay. Consumers who were men, had a lower educational level, purchased large quantities of pork at one time, or frequently purchased pork exhibited higher purchase intention than did other consumers. Those who were men, had higher educational attainment, had a higher monthly disposable income, or held a management position were more willing to purchase pork at a premium price.
21
Vapa-Tankosić, Jelena, Svetlana Ignjatijević, Jelena Kiurski, Jovana Milenković, and Irena Milojević. "Analysis of Consumers’ Willingness to Pay for Organic and Local Honey in Serbia." Sustainability 12, no. 11 (June 8, 2020): 4686. http://dx.doi.org/10.3390/su12114686.
Full textAbstract:
In times of increased concern for human health and care for the environment, it is important to investigate the consumer behavior models in order to better manage the product supply. From the perspective of our research, it is important to learn about consumer attitudes, of a specific product, such as honey, so as to potentially strengthen the economic position of honey producers. The purpose of this article was to explore the consumers’ perceptions of organic and local honey in the Republic of Serbia and identify factors that contribute to predicting consumers’ willingness to pay (WTP) for organic and local honey. The ordinal regression was used to determine which factors influence the WTP for organic and local honey, and the findings show that the consumers were WTP more for organic honey than for local honey. Socio-economic characteristics of respondents and honey attributes affect consumers’ WTP. The higher monthly household income positively influences the WTP for organic honey, while on the other hand, the higher level of education has a positive influence on the WTP for local honey. The WTP for organic honey positively affected by the perceived importance of honey attributes, such as food safety and support for the local community. The frequency of the purchase of the local honey, the recommendations for the local honey purchase and the perceived importance of attributes, such as the care for the environment and nutritional properties, have a positive influence on the consumers’ WTP for local honey. From this, we can conclude that our understanding of all the factors that influence a consumer’s decision to allocate budget expenses for honey can help all stakeholders in creating an adequate pricing and promotional strategy for honey products.
22
Mudussar, A., J. Khan, and R. Agmal. "How Does Social Media Marketing Efforts, Electronic Word of Mouth and Consumer Brand Identification Leads Consumer to Pay a Premium Price." Jinnah Business Review 10, no. 2 (July 1, 2022): 98–111. http://dx.doi.org/10.53369/einy1117.
Full textAbstract:
Abstract. The main drive of this research was to study the practices of marketing that include social media marketing, electronic word of mouth and consumer brand identification while exploring the influence on customer willingness to pay premium price within food industry by mainly focusing on coffee shops of the twin cities (Rawalpindi and Islamabad), Pakistan. The significance of this research is the identification of critical high performance marketing strategies for customer satisfaction within a Pakistani context by comparing a total of 10 local and international coffee shop outlets within Rawalpindi and Islamabad, Capital Territory. Data collection method was quantitative through detailed questionnaires for an overall sample size of 250 respondents. The critical business areas were, therefore, customized to incorporate data collection from customers to ascertain preference and satisfaction of local or international coffee shop outlets. Additionally, the marketing high performance data was also collected qualitatively through Electronic Word of Mouth (EWOM) from social media platforms of different coffee shops online pages, thus it was proved that social media marketing efforts have an indirect or moderate relationship with premium price products because social media marketing does not influence the consumer’s purchase decision and willingness to pay premium price, but it may only enhances the Customer-Brand Identification or help generating electronic word of mouth. whereas, the food industry in Pakistan also showed a positive relationship between the consumer brand identification and customer’s willingness to pay premium price because when consumers regularly purchases products from a brand they are likely to become brand loyal, and the factor that is most effective is e-WOM influencing brand image, Thus this study shows the positive relationship between the EWOM and customers’ willingness to pay premium price. In this study it becomes clear that customer’s purchase decision is positively affected by the EWOM & CBI. Whereas, Social Media Marketing efforts helps in creating awareness and in enhancing the EWOM and CBI, not directly influencing the customer to pay premium.
23
Zerbini, Cristina, Donata Tania Vergura, and Beatrice Luceri. "How fair-trade claims and emotional empathy affect the consumer’s propensity to buy fair chocolate?" British Food Journal 121, no. 7 (July 1, 2019): 1605–13. http://dx.doi.org/10.1108/bfj-07-2018-0417.
Full textAbstract:
Purpose Concerns related to the ethical issues are evident in the increasingly socially conscious marketplace. The purpose of this paper is to investigate the importance of fair-trade communication activities in the buying decision-making process of chocolate. The role of emotional empathy in influencing the willingness to pay and the purchase intention was also explored. Design/methodology/approach A mail survey with a sample of 199 Italian chocolate consumers was conducted. Respondents were equally and randomly distributed among the four print advertising stimuli: conventional brand with conventional campaign; conventional brand with pro-social campaign; pro-social brand with conventional campaign; and pro-social brand with pro-social campaign. A between-subjects factorial design was used to test the hypotheses. Findings Results showed the effectiveness of pro-social marketing campaigns in increasing consumers’ willingness to pay and purchase intention for fair-trade chocolate. Contextually, consumers with a high level of emotional empathy showed a greater purchase intention as opposed to those with a low level. Research limitations/implications As the ethical nature of the product should be communicated in several ways, the effect of different types of textual information on the dependent variables should be considered. Originality/value The study enriches the literature on ethical consumption and provides some guidance to manufacturers and product managers for understanding the role of pro-social marketing communication in influencing consumer behaviour.
24
Yildirim, Kadir, Metin Saygili, and Tolga Yalcintekin. "The determinants of purchase intention and willingness to pay for cosmetics and personal care products." Marketing and Management of Innovations 5, no. 2 (2021): 11–24. http://dx.doi.org/10.21272/mmi.2021.2-01.
Full textAbstract:
This study focuses on purchase intention and willingness to pay based on consumer innovativeness, novelty seeking, and trustworthiness. In the study, the authors revealed the above in a holistic framework by emphasizing the direct relationships among the five variables. As this study focuses on consumers seeking novelty for cosmetics and personal care products in a constantly developing and growing sector, the study is different from the others and deemed necessary. This study seeks to examine the effect of consumer innovativeness, novelty seeking, and trustworthiness on purchase intention and willingness to pay for cosmetics and personal care products. It is quantitative research. The sample of the study consists of consumers aged 18 and over. The data of the study were collected from 407 people selected by convenience sampling via an online questionnaire. In the study, hypotheses were developed based on the conceptual framework and were tested via Structural Equation Modeling (SEM). The results of the study showed that consumer innovativeness had a positive effect on both purchase intention (β= 0.154; p <0.05) and willingness to pay (β = 0.317; p <0.05). While it was found that Novelty seeking had a positive effect on purchase intention (β = 0.312; p <0.05), it did not yield a statistically significant effect on willingness to pay (β = 0.018; p> 0.05). The results also indicated that trustworthiness had a positive effect on both purchase intention (β = 0.427; p <0.05) and willingness to pay (β = 0.410; p <0.05). The structural equation model employed in the study explains 55% of the variance in consumers' purchase intention and 39% of the variance in willingness to share, respectively. The research results revealed that consumer innovativeness, novelty seeking, and trustworthiness are among the important determinants of purchase intention for cosmetics and personal care products and that consumer innovativeness and trustworthiness are influential on the formation of willingness to pay for these products.
25
Heng, Yan, Sungeun Yoon, and Lisa House. "Explore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study." Sustainability 13, no. 22 (November 21, 2021): 12882. http://dx.doi.org/10.3390/su132212882.
Full textAbstract:
While food biotechnology has been widely applied and benefited the food and agriculture sector, community acceptance of biotechnology is still low. The factors that drive consumer rejection of food biotechnology have been well studied, but knowledge on the factors that drive willingness to purchase, particularly on an international level, is limited. This study aims to identify driving factors for respondents’ willingness to purchase fresh fruit produced with biotechnology, using an international survey conducted in the US, Canada, UK, France, and South Korea. While the overall willingness to purchase biotechnology produced fruit is low across countries, French consumers have the highest rate of willingness to purchase biotechnology produced fresh fruit among studied countries, followed by South Korea. The factors influencing respondents’ willingness to purchase include demographics, lifestyle, and shopping behavior. While respondents behave differently across countries, factors like environmental awareness, self-reported healthiness, and habits of eating away from home, have been found to enhance the willingness to purchase biotechnology produced fruit across countries.
26
Lee-Kwan, Seung Hee, Sohyun Park, Leah M. Maynard, Heidi M. Blanck, Lisa C. McGuire, and Janet L. Collins. "Parental Characteristics and Reasons Associated With Purchasing Kids’ Meals for Their Children." American Journal of Health Promotion 32, no. 2 (December 21, 2016): 264–70. http://dx.doi.org/10.1177/0890117116683797.
Full textAbstract:
Purpose: Characteristics of parents who purchased kids’ meals, reasons for the purchase, and desire for healthy options were examined. Design: Quantitative, cross-sectional study. Setting: National. Participants: The SummerStyles survey data of 1147 parents (≥18 years). Measures: Self-reported outcome variables were purchase of kids’ meals (yes/no), reasons for the purchase (13 choices), and desire for healthy options (yes/no). Analysis: We used multivariable logistic regression to estimate odds ratios (ORs) for purchasing kids’ meals based on parental sociodemographic and behavioral characteristics. Results: Over half (51%) of parents reported purchasing kids’ meals in the past month. The adjusted OR of purchasing kids’ meals were significantly higher among younger parents (OR = 3.44 vs ≥50 years) and among parents who consumed sugar-sweetened beverages (SSBs) daily (OR = 2.70 vs none). No differences were found for race/ethnicity, income, and education. Parents who purchased kids’ meals reported that the top 3 reasons for purchase were (1) because their children asked for kids’ meals, (2) habit, and (3) offering of healthier sides such as fruits or fruit cups. Thirty-seven percent of parents who did not purchase kids’ meals expressed willingness to purchase kids’ meals if healthy options were available; this willingness was highest among younger parents (47%; P < .05). Conclusions: Kids’ meal purchases were somewhat common. Our findings on characteristics of parents who frequently bought kids’ meals (ie, younger parents and SSB consumers), common reasons for purchasing kids’ meals, and willingness to buy healthier kids’ meal can be used to inform intervention efforts to improve quality of kids’ meals.
27
Aria Auliandri, Tuwanku, Armanu, Fatchur Rohman, and Ainur Rofiq. "Does green packaging matter as a business strategy? Exploring young consumers’ consumption in an emerging market." Problems and Perspectives in Management 16, no. 2 (June 19, 2018): 376–84. http://dx.doi.org/10.21511/ppm.16(2).2018.34.
Full textAbstract:
Young consumer is a noteworthy consumer for a company as a sustainable marketing target. The business sector needs to consider green packaging as one of the company’s competitive strategies. The existence of environmental problem phenomenon in recent years has increased the awareness of various parties to the importance of environmental sustainability. Indonesia as one of emerging markets, both for green product and green packaged product, also needs to take part in the issue. Using Theory of Planned Behavior (TPB), this research aimed to simultaneously examine several influencing factors for young consumer’s purchase intention toward green packaging. Two hundred seventy-six empirical data were obtained through questionnaires given to undergraduate students. The analysis, using Structural Equation Modeling (SEM), showed that attitude, personal norm, Perceived Behavioral Control (PBC), and willingness to pay significantly influenced the purchase intention. Furthermore, the level of environmental concern also determined the purchase intention through attitude.
28
Wang, Edward Shih-Tse. "Hypotheses for the Reasons behind Beer Consumer’s Willingness to Purchase Beer: An Expanded Theory from a Planned Behavior Perspective." Foods 9, no. 12 (December 10, 2020): 1842. http://dx.doi.org/10.3390/foods9121842.
Full textAbstract:
Because beer is one of the most common alcoholic beverages consumed in the world, this research adopted an expanded theory of planned behavior (TPB) perspective to understand why beer consumers purchase beer. This study investigated the effects of injunctive norms, descriptive norms, attitude, and perceived behavioral control on alcohol identity and purchase intention. The possible mediating role of alcohol identity was also investigated. This study was conducted in Taiwan, and a total of 452 beer consumers participated in the survey. Structural equation modeling was used to examine the relationship among the study variables. The results revealed that alcohol identity positively influences purchase intention, and attitude positively affects alcohol identity and purchase intention. In addition, injunctive norms have a positive influence on alcohol identity, and descriptive norms positively affect purchase intention. In particular, perceived behavioral control has a negative influence on alcohol identity but has a positive influence on purchase intention. This study also found that alcohol identity mediates the attitude–purchase intention relationship. By examining the consumption behavior of beer consumers from the TPB perspective, this study contributed to an understanding of beer consumption behavior.
29
Duan, Jingyang, Mingyang Zhang, and Baodong Cheng. "Study on Consumers’ Purchase Intentions for Carbon-Labeled Products." Sustainability 15, no. 2 (January 6, 2023): 1116. http://dx.doi.org/10.3390/su15021116.
Full textAbstract:
The carbon-labeling system is able to quantify the level of greenhouse gas emissions of goods throughout their life cycle, including production, delivery, and consumption. With the proposal of carbon peak and carbon neutrality goals, the carbon-labeling system has an inevitable impact on production by companies and the purchase behavior of consumers. This paper constructs a theoretical model of the influencing mechanism on consumer willingness to purchase carbon-labeled products by utilizing the theory of consumption values. Through a survey and analysis of a sample of 347 Chinese university students, a regression analysis is applied to explore their willingness to consume carbon-labeled products and the corresponding influencing factors. The results show that (1) despite relatively low public awareness of the carbon-labeling system, the willingness to purchase carbon-labeled products is strong; (2) functional value, emotional value, and epistemic value can positively influence customer willingness to purchase carbon-labelled products; and (3) there is a significant difference in the willingness to purchase carbon-labelled products in terms of age and no significant difference in terms of gender, income, occupation, and education level. Based on the findings, some recommendations are made to help companies adopt appropriate strategies to trigger consumers’ purchase intentions and gain a market advantage in carbon-labeling scenarios.
30
Miyazaki, Anthony D., Alexandra Aguirre Rodriguez, and Jeff Langenderfer. "Price, Scarcity, and Consumer Willingness to Purchase Pirated Media Products." Journal of Public Policy & Marketing 28, no. 1 (April 2009): 71–84. http://dx.doi.org/10.1509/jppm.28.1.71.
Full textAbstract:
Worldwide purchases of pirated media products continue to rise despite various industry and government efforts to quell their growth. Academic research examining consumer decisions underlying the purchase of pirated media has been limited in its approach by focusing almost exclusively on main-effects relationships and by using noncausal research designs. This article addresses these shortcomings by examining how various factors that consumers may perceive as constraining their ability to purchase genuine products (e.g., high price, stockouts, low income, lack of channel access, government restrictions) lead them to acquire pirated products and to condone such behavior in others. The authors report the results of three studies (two of which are experimental) that test three moderators of the consumption constraint effects using various settings, stimuli, and consumer types. The findings support the hypotheses that factors that may be perceived as limiting consumption can lead to higher piracy-related activity and are moderated by ethical beliefs, interpersonal social influence, and trait psychological reactance. The authors discuss the results in terms of implications for policy makers, managers, and future research opportunities.
31
Hao, Huicheng, Sixuan Yin, Hang Yu, Zemin Liu, and Ziyu Liu. "Study on the Influencing Factors and Willingness to Pay of Consumers Purchasing Ecological Agricultural Products." Journal of Environmental and Public Health 2022 (September 12, 2022): 1–14. http://dx.doi.org/10.1155/2022/8469996.
Full textAbstract:
With the steady rise of China’s agricultural production and management level, the market of ecological agricultural products has developed rapidly, and consumers are increasingly concerned about ecological agricultural products. Consumers’ cognition and purchase intention are the keys to determine their future development. This research is aimed at ensuring that consumers have access to high-quality ecological agricultural products, thereby promoting the supply and production of ecological agricultural products, minimizing agricultural carbon emissions, and providing information on sustainable food pricing. Based on the research status at home and abroad, this study combines the questionnaire survey method to study the influencing factors and willingness to pay of consumers purchasing ecological agricultural products. A total of 601 online questionnaires from consumers in Harbin, a city in northeastern China, were collected, and statistical factor analysis, principal component analysis, and regression analysis were used to study the influencing factors of consumers’ purchase of ecological agricultural products from both positive and negative aspects, and in-depth analysis of the reasons why consumers refuse to pay, get the most real willingness to pay and related influencing factors, and quantify the influence of various variables on consumers’ purchasing behavior was done. On this basis, a logit model of survival analysis is constructed to study the premium payment level of consumers for ecological agricultural products, and the payment premium is 24.95%. The research results show that married, who have purchased ecological agricultural products, the higher the understanding of ecological agricultural products, the consumers who buy ecological agricultural products in farmers’ markets, Meituan and community group purchases, and the households with higher monthly consumption of agricultural products have a significant positive correlation with consumers’ purchase of ecological agricultural products. The higher the education level, the older the age, and the larger the family size were significantly negatively correlated with consumers’ purchase of ecological agricultural products.
32
Zhu, Yaozhou, Meng Shen, Charles A. Sims, Maurice R. Marshall, Lisa A. House, and Paul J. Sarnoski. "Consumer preference and willingness to pay for tomato juice." International Food and Agribusiness Management Review 21, no. 8 (December 7, 2018): 1167–83. http://dx.doi.org/10.22434/ifamr2017.0117.
Full textAbstract:
Tomato juice has gained popularity in recent decades. However, little is known about tomato juice consumers in the United States. The goal of this research was to determine consumer attitudes towards current tomato juice offerings and willingness to pay for high flavor quality products. A sensory panel and a nation-wide survey were conducted to learn about consumer preference toward tomato juice consumption. A new “label”, including taste review ratings, was incorporated into a choice experiment to verify whether this information successfully assisted consumers in their purchase decisions. Both the sensory analysis and the consumer online survey showed a demand for tomato juice with better flavor. The results suggest that a premium quality tomato juice with fresh aroma notes and better taste made from a premium tomato will encourage consumer purchase intent. Consumers would be willing to pay up to 30% more if trusted taste review score information was provided.
33
Phau, Ian, Marishka Sequeira, and Steve Dix. "Consumers' willingness to knowingly purchase counterfeit products." Direct Marketing: An International Journal 3, no. 4 (October 16, 2009): 262–81. http://dx.doi.org/10.1108/17505930911000865.
Full text
34
Campbell, Benjamin L., Isabelle Lesschaeve, Amy J. Bowen, Stephen R. Onufrey, and Howard Moskowitz. "Purchase Drivers of Canadian Consumers of Local and Organic Produce." HortScience 45, no. 10 (October 2010): 1480–88. http://dx.doi.org/10.21273/hortsci.45.10.1480.
Full textAbstract:
In recent years, the new trend for local and organic produce has transformed the landscape of fruit and vegetable purchasing. To this effect, “local” and “organic” logos have become the norm in many retail outlets. To examine the effects of different “local” and “organic” logos on Canadian consumers, a consumer survey was used to identify preferences for various external attributes and to identify consumer segments within the buyers of both local and organic purchasers. Our results indicate that the “Foodland Ontario” logo has the largest effect on likelihood of purchase and also increases willingness to pay within the overall sample. Furthermore, there are gender, region, and income differences associated with the likelihood of purchase and willingness to pay given various logos. Through this study, three consumer segments were identified, “Confident in Produce Produced in Ontario,” “In Organic We Trust,” and “Socially Responsible Locavores,” each of which has their own preferences for external characteristics.
35
Mahmoud, Mahmoud Abdulai, Ernest Kafui Kwasi Tsetse, Ernest Edem Tulasi, and Donne Komla Muddey. "Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions." Sustainability 14, no. 23 (December 1, 2022): 16091. http://dx.doi.org/10.3390/su142316091.
Full textAbstract:
This study examined green packaging, environmental awareness, and willingness to pay for green products in consumers’ purchase decisions. A cross-sectional survey was employed in collecting data from 218 respondents in Ghana. Purposive sampling was used to select respondents for the study. The data were analyzed using SPSS software for descriptive statistics and partial least square structural equation modeling (PLS-SEM) to test our hypotheses. The study found that consumers’ environmental awareness had a positive and significant impact on green purchasing decisions. However, the impact of green packaging was not found to be significant on consumers’ purchase decisions in Ghana. The study further revealed that consumers’ willingness to pay for green products positively and significantly predicted consumer purchase decisions. Some recommendations are suggested for theoretical and managerial considerations.
36
Güney, Osman Inanç, and Luca Giraldo. "Consumers’ attitudes and willingness to pay for organic eggs." British Food Journal 122, no. 2 (December 11, 2019): 678–92. http://dx.doi.org/10.1108/bfj-04-2019-0297.
Full textAbstract:
Purpose The purpose of this paper is to understand consumer attitudes toward organic eggs by identifying their profiles and estimating the degree of their willingness to pay (WTP) for eggs with different attributes in order to evaluate the position of organic eggs. Design/methodology/approach Empirical data were collected from a face-to-face cross-sectional market survey, which involved a choice experiment design and a series of questions related to respondents’ attitudes and preferences in terms of organic egg consumption. A total of 552 consumers who are responsible for their household purchases were sampled, while the survey was performed in the major cities of seven regions of Turkey. The gathered data from the questions on consumer attitudes and preferences were analyzed using ordered probit, while the choice experiment data were analyzed through the use of conditional logit and mixed logit models. Findings Consumers perceive organic eggs to be healthy, nutritious and delicious food. In the study, we obtained three consumer groups (collectivist consumers, individualist consumers and reluctant consumers) with different characteristics in relation to organic egg consumption. When the motivations for organic egg consumption were analyzed, it was found that individual benefits have a greater impact than collectivist benefits on consumers’ choice to purchase organic eggs. According to the results of the regression analysis, consumers are willing to pay ₺0.76 more per egg for organic eggs compared to conventional eggs. Overall, consumers are reluctant to pay a premium in view of the functionality aspect of eggs. Research limitations/implications The results will help the actors within the egg industry to develop production and market-planning processes for differentiated egg markets according to consumer preferences and in terms of having the opportunity to select their ideal customer segments. Originality/value The research is the first study that analyses the motivations and the willingness of Turkish consumers to purchase organic eggs through using a choice experiment design and regression models. Original findings include the segmentation of consumers according to personal beliefs and norms. The research is also important in terms of comparing two regression model results in methodical terms. The similarity among the obtained results from the regression analysis increased the reliability of the study.
37
Joshi, Gauri, and Gurudas Nulkar. "Looking Good and Thinking Green-Can Green Personal Care Products Be Promoted?" International Journal of Asian Business and Information Management 7, no. 4 (October 2016): 49–62. http://dx.doi.org/10.4018/ijabim.2016100104.
Full textAbstract:
The purpose of this paper is to determine the extent of environmental concern among consumers while purchasing personal care products. This paper also examines the role of consumer's willingness to pay for environmentally friendly products while making green purchase. It also tests if willingness to pay can be predicted based on certain product attributes. An exploratory factor analysis was carried out to develop the conceptual framework and based on which a questionnaire was designed. Primary data was collected from 300 respondents, women working in Information technology sector between the age group 25-45. The results show that there is high amount of environmental awareness among the consumers. However due to lack of proper and reliable information exchange between the manufacturers and the consumers this awareness does not materialize in green purchase behavior. Consumer's willingness to pay extra for ecolabeled product is dependent on the product reliability and appeal. Hence ecolabeled products stand a chance to be selected if they are appealing and reliable.
38
Rajković, Borislav, Ivan Đurić, Vlade Zarić, and Thomas Glauben. "Gaining Trust in the Digital Age: The Potential of Social Media for Increasing the Competitiveness of Small and Medium Enterprises." Sustainability 13, no. 4 (February 9, 2021): 1884. http://dx.doi.org/10.3390/su13041884.
Full textAbstract:
Trust in information originating from a company is becoming essential, as consumer preferences are increasingly versatile and oriented towards credence attributes. Social media, which emerged as a dominant means of online communication, might help increase consumers’ trust in companies. The paper empirically investigates a conceptual trust-building mechanism that could occur on companies’ social media pages. A survey was conducted among social media users in Belgrade (Serbia). The collected data were analyzed using covariance-based structural equation modeling. It confirmed that in an interactive environment of companies’ social media pages, trust can be built towards two objects. The first one is trust among consumers, and the second one is trust towards a company. The results also confirm a connection between trust and an intention to purchase, both being also related to a consumer’s willingness to obtain information. Therefore, the result can serve as a basis for creating more effective marketing campaigns where a company is the source of information regarding credence (added-value) attributes of its products.
39
Mannan, Mahafuz, Reaz Ahamed, and Sifat Binte Zaman. "Consumers' willingness to purchase online mental health services." Journal of Services Marketing 33, no. 5 (September 9, 2019): 557–71. http://dx.doi.org/10.1108/jsm-05-2018-0163.
Full textAbstract:
Purpose The purpose of this paper is to investigate the direct effects of eHealth literacy, perceived competence, perceived electronic word-of-mouth (eWOM) credibility and price perception on consumers' willingness to purchase online mental health services. This study also examines the mediating role of perceived information quality on the eHealth literacy-consumers' willingness to purchase online mental health services relationship and the moderating roles of perceived eWOM credibility and price perception on the perceived competence-consumers' willingness to purchase online mental health services relationship. Design/methodology/approach Based on an extensive literature review, a conceptual model was developed. The research design was cross-sectional. A total of 400 respondents participated in the self-administered survey. After discarding some questionnaires due to incompleteness and lack of variance, a total of 367 responses was used in final data analysis. Partial least square structural equation modeling (PLS-SEM) was used to test the proposed model. Findings eHealth literacy, perceived competence, perceived eWOM credibility and price perception were found to have significant positive direct effects on consumers' willingness to purchase online mental health services. Perceived information quality was found to have a significant partial mediating effect on the eHealth literacy-consumers' willingness to purchase online mental health services relationship. Both perceived eWOM credibility and price perception were found to have significant positive moderating effects on the perceived competence-consumers' willingness to purchase online mental health services relationship. Originality/value Studies concerning online mental health services from a marketing or business perspective is almost non-existent. Therefore, this study contributes to the scarce literature in that context. This is the first study that has investigated how eHealth literacy, perceived information quality, perceived competence, perceived eWOM credibility and price perception influence consumers' willingness to purchase online mental health services.
40
Hasan, Md Mehedi, Liling Cai, Xiaofen Ji, and Francisca Margarita Ocran. "Eco-Friendly Clothing Market: A Study of Willingness to Purchase Organic Cotton Clothing in Bangladesh." Sustainability 14, no. 8 (April 18, 2022): 4827. http://dx.doi.org/10.3390/su14084827.
Full textAbstract:
This research study aims to achieve a developing country’s sustainable development in the clothing industry by exploring consumer behavior to a willingness to purchase organic cotton clothing (OCC) and apparel retailers’ responsibilities. Organic cotton clothing development in the fashion industry could play an important role in textile and environmental pollution and create new business opportunities for green clothes. Survey data was collected from top cities in Bangladesh, and 303 useable responses were collected (81.5% male and 18.5% female). In our survey, 60.7% of the participant was employed. This research model was inspired by the Theory of Reasoned Action (TRA) and added some new variable that influences purchase willingness under OCC fashion in developing countries like Bangladesh. The findings of this study stated that consumer environmental concerns and consumer attitudes positively impact the OCC purchase willingness of Bangladeshi consumers. Also, the authenticity and fashionable of OCC products have a significant impact on Bangladeshi consumer purchase intention. Product Performance found an indirect effect on Bangladeshi consumers’ intention. Furthermore, this study will find that the Bangladeshi market is already very aware of the sustainability movement and concerned about environmental issues. Retailers should focus more on environmental awareness of OCC textile and authentic OCC items. Also, this study will update previous research findings on consumer attitudes toward OCC fashion in the Bangladesh market.
41
Kousar, Rehana, Muhammad Imran Khan, and Qaisar Maqbool Khan. "Willingness to Purchase Green products: Evidence from Educated Segment of Southern Punjab." Journal of Business and Social Review in Emerging Economies 3, no. 1 (June 30, 2017): 131–38. http://dx.doi.org/10.26710/jbsee.v3i1.84.
Full textAbstract:
Purpose: In this study, we explore the influence of environmental concern on willingness to purchase green product of selected segment of educated consumers. Among environmental concern variables eco-labeling positive & significant and lack of knowledge has negative and significant related to the willingness to purchase green product.
Design/Methodology/Approach: It is a questionnaire based survey. 500 questionnaires distributed among selected segment of educated consumers out of which 305 found suitable for empirical analysis. Logistic regression model was used to examine the connection between willingness to purchase green product and environmental concern variables (i.e. Environmental concern, comfort, eco-labeling and lack of knowledge).
Findings: Logistic regression result suggest that environmental concern has negative and comfort has positive influence on willingness to purchase green product however relationship is insignificant. Eco-labeling has positive and significant impact on willingness to purchase green product. Lack of information has negative and significant impact on willingness to purchase green product.
Implications/Originality/Value: So it is concluded that study has several practical implications, marketers and policy makers can adopt strategies to stimulate the segment of educated people for purchasing green product and reducing pollution.
42
Costello, John P., and Rebecca Walker Reczek. "Providers Versus Platforms: Marketing Communications in the Sharing Economy." Journal of Marketing 84, no. 6 (June 15, 2020): 22–38. http://dx.doi.org/10.1177/0022242920925038.
Full textAbstract:
Peer-to-peer (P2P) business models have become increasingly prevalent in the marketplace. However, little is known about what factors influence consumer perceptions of purchases from firms using these models. The authors propose that features inherent to the P2P model lead consumers to perceive high provider–firm independence, where providers are viewed as relatively independent from the platform on which they offer goods/services. Across a series of studies, the authors show that when P2P brands use provider-focused (vs. platform-focused) marketing communications, consumers perceive a purchase as helping an individual provider to a greater extent, which increases consumers’ willingness to pay and their likelihood of both making a purchase and downloading the brand’s app. This is because provider-focused marketing communications in this context lead consumers to think about their purchase from the provider’s perspective, thus adopting an “empathy lens.” The authors further show that this effect does not extend to other business models. This work thus identifies provider- (vs. platform-) focused marketing communications as a way for marketing managers of P2P brands to drive important purchase-related outcomes.
43
Getter, Kristin L., and Bridget K. Behe. "Consumer Willingness to Purchase Impatiens walleriana Alternatives." HortScience 48, no. 11 (November 2013): 1370–77. http://dx.doi.org/10.21273/hortsci.48.11.1370.
Full textAbstract:
The objectives of this study were to survey Midwest consumers to assess their willingness to buy alternatives to Impatiens walleriana given the confirmed presence of Impatiens downy mildew (IDM; Plasmopara obducens) in Michigan landscapes in 2012. An Internet survey queried consumers from four states (Illinois, Indiana, Michigan, and Ohio) and questions consisted of likelihood to buy, purchasing characteristics considered, impatiens purchases in 2012, and demographic questions. Roughly 500 participants per state responded and almost three-fourths (73.8%) of respondents said they planted impatiens in their landscape in 2012. Of the 16.4% who said their plants did not look healthy at the end of the growing season, 69.3% self-identified the plant as having IDM symptoms. Purchasing characteristics that had the highest mean scores were bloom period, flower color, and longevity, whereas the lowest mean scores were for compact shape with no spindly growth, fragrance, and locally grown. Three impatiens alternative species were acceptable alternatives (scored a positive utility in the conjoint analysis) for shade-tolerant species. Begonia semperflorens was the most preferred followed by Browallia speciosa and then Impatiens hawkeri. Solenostemon scutellarioides was the least preferred. Three impatiens alternative species also scored a positive utility in the conjoint analysis and would serve well for partial shade-tolerant species. Heliotropium arborescens was the most preferred followed by Salvia splendens and then Lobelia erinus. Hypoestes phyllostachya and Iresine herbstii were preferred least as impatiens alternatives. The attribute with the highest relative importance was species for both conjoint analyses, whereas the price attribute was the least important.
44
Cappelli, Lucio, Fabrizio D’ascenzo, Roberto Ruggieri, Francesca Rossetti, and Alessandra Scalingi. "The attitude of consumers towards “Made in Italy” products. An empirical analysis among Italian customers." Management & Marketing. Challenges for the Knowledge Society 14, no. 1 (March 1, 2019): 31–47. http://dx.doi.org/10.2478/mmcks-2019-0003.
Full textAbstract:
Abstract The paper is part of a broader research project studying consumer’s attitude towards “Made in Italy” products through empirical investigation. The research questions addressed are: 1) Does recognition in terms of the qualitative characterization of “Made in Italy” products exist? And if so, 2) are people willing to pay, in quantitative terms, a premium price for such products? From a theoretical standpoint, the research seeks to fill a gap in the literature, since studies combining the “made in” characteristic with measured “willingness to pay” are neither conventional nor numerous. The specific purpose of this contribution is to analyze the relationship between the purchase of “Made in Italy” products, recognition of the quality and willingness to pay a premium price on the part of Italian consumers, reporting the results of an empirical research. The survey involved a total of 315 Italian consumers while three commodity sectors were analysed: food, fashion and mechanical automation. The results confirm that there is a propensity to purchase “Made in Italy” products which does not seem to be a matter of irrational consumer behaviour. “Made in Italy” is confirmed as a conceptual category consolidated in the minds of consumers, since there is clear recognition of these products in terms of qualitative characterization. These and other results of the research (which need to be confirmed and extended with further empirical investigations) should prove relevant both to the literature and as indications for public policies and the strategies of companies operating in the sectors examined. For the literature this research can be useful because there is no complete overview of quantitative data on the premium price. It can also serve for public policies because quantification of the premium price can influence the choices and strategies of companies. This study shows a significant willingness to pay a premium price for the three sectors analyzed, although the premium price is not homogeneous: while the measures range mostly between 10 and 30%, higher values appear for products in the food sector.
45
Mai, Nguyen Thi Tuyet, and Kirk Smith. "The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society." Journal of Macromarketing 32, no. 1 (September 22, 2011): 52–60. http://dx.doi.org/10.1177/0276146711421786.
Full textAbstract:
In this article, the authors examine the impact of status orientations on consumer purchase preferences for foreign products, an emerging disposition in Vietnam. Both qualitative (in-depth interviews and focus groups) and quantitative methods (survey with urban Vietnamese consumers) were employed in this investigation. The results of structural equation modeling (SEM) provided empirical evidence for the positive influence of modern status orientation (MSO) on willingness to buy imported products. Traditional status orientation (TSO) was found not to be a predictor of willingness to buy. Consistent with the findings from literature, consumer ethnocentrism was negatively related to willingness to buy imported products. Implications for public policy and marketers pertaining to the emerging proclivity of status-seeking foreign purchase and the social motives underlying this phenomenon are provided.
46
Wei, Yujie, Blaise Bergiel, and Lingfang Song. "Effects of parental cultural capital on purchase intention of cognac." International Journal of Wine Business Research 31, no. 3 (August 19, 2019): 344–61. http://dx.doi.org/10.1108/ijwbr-05-2018-0017.
Full textAbstract:
Purpose The purpose of this paper is to examine the possibility that individual differences in consumer choice of cognac are at least partially influenced by parental cultural capital. Also examined are ten value orientations factors (e.g. hedonism and self-direction) and attitudes toward France, cognac’s country-of-origin that may affect the degree of this intergenerational influence. Design/methodology/approach The survey research measures parents’ cultural capital, value orientations and attitude toward France and purchase intention using recognized scales. Data were collected from the faculty and students of a major university located in the southeast of the USA. The sample size was 234. Findings The results confirm that parental cultural capital, consumer value orientations and attitudes toward France have significant impacts on the consumer’s willingness to purchase cognac. Adult children of high cultural capital parents are more likely to buy cognac. Practical implications The findings of this paper provide meaningful insights into intergenerational influences on consumer purchase intention of cognac and socialization theory. The paper provides several managerial implications for segmentation, targeting and positioning of cognac in the US market. Originality/value As the first of its kind, this paper introduces the parents’ cultural capital into the consumer research regarding cognac. The longer-term effects that parents can have on grown children’s consumer behavior are confirmed, suggesting that parental influence persists well into adulthood and has impact on their brand preference.
47
Hallak, Rob, Craig Lee, and Ilke Onur. "Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers." Foods 10, no. 11 (November 10, 2021): 2764. http://dx.doi.org/10.3390/foods10112764.
Full textAbstract:
This study examines the effects of a health star rating system on the attitudes of consumers and their purchase intentions towards beverage products sold in hospitality venues. Previous studies linking health ratings to the food and beverages of consumers mainly focus on fast-moving consumer goods and retail purchasing. However, purchasing patterns in hospitality and foodservice environments are distinct as consumers may be less concerned about health and more interested in the dining experience. Thus, this research focuses on: (1) whether the presence of health star ratings on beverage products influences the willingness of consumers to purchase in the context of the hospitality industry, and (2) identifying the demographic and psychographic factors influencing these behavioural intentions. Using Ordinary Least Squares regression to analyse data from an e-survey of 1021 consumers in Australia and New Zealand, the study found that health star ratings do have an impact on the willingness of consumers to purchase healthy beverages. Specifically, psychographic segmentation around ‘health goals’ is far more pertinent to understanding purchase behaviour in a hospitality setting than age, gender, income, or country. The findings present new insights into the importance of health star labelling on beverages and the purchase intentions of consumers.
48
Ali, Sehrish Qasim, Ayesha Khan, and Muhammad Abdullah Idrees. "THE NEXUS BETWEEN DIGITAL MARKETING AND CONSUMER PURCHASE INTENTION OF APPAREL ITEMS – A MULTI-REGRESSION APPROACH." Pakistan Journal of Social Research 04, no. 01 (March 31, 2022): 678–87. http://dx.doi.org/10.52567/pjsr.v4i1.934.
Full textAbstract:
This research investigates the impact of digital marketing on consumer purchase intention of apparel items. The main purpose of the research is to analyze the implication of digital marketing in consumer purchase intention & to find out that the willingness to purchase apparel items. Due to globalization the shifting marketing trends are getting digitalized. With this digital marketing online purchase got a boost especially among the young generation. The study holds much significance for the consumer attitude to determine the main factors influencing for digital marketing on the consumer purchase intention, to retain the customer by providing information of apparels items to keep them satisfy and to make them trustworthy. A non-probability convenience sampling technique used to collect data. Questionnaire instrument was used to collect data. A correlation and regression used to analyze the relationship between the variables. The overall model extended successfully explained the effect of the predictors on willingness to purchase apparel items. These factors individually and together predict on willingness to purchase apparel items. Keywords: Consumer Attitude, Price, Social Media, Advertisment, Website Quality, Purchase Intention
49
Nigam, Achint, and Prem Prakash Dewani. "Consumer Engagement Through Conditional Promotions." Journal of Global Information Management 30, no. 5 (December 2022): 1–19. http://dx.doi.org/10.4018/jgim.290364.
Full textAbstract:
This paper investigates consumers' response to conditional promotions (CP) offered in an offline retail store. Using qualitative research inquiry, we decipher the consumer decision-making process by finding the linkages between 'pre-cart' and the 'post-cart' add-on purchases. Thematic analysis of qualitative data (focus groups and personal interviews) resulted in four themes, i.e. 'Criticality of Product Utility,' 'Mode of Payments,' 'Loss Aversion by Consumers,' and 'Inability to Think Out-of-Box by the Consumers.' We add value to the existing marketing literature by finding the relationship between products purchased in 'pre-cart', i.e., without the knowledge of CP and 'post-cart', defined as add-on products added to the cart to avail the CP offer while purchasing in an offline retail store. Further, we find that consumers' willingness to avail CP varies with different relative distances from the target purchase cart value (high vs. low) and mode of payments (cash vs. digital). We discuss the theoretical and managerial implications of the research.
50
Huang, Qian-Qian, Hong-Jian Qu, and Pei Li. "The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase Intention." Sustainability 14, no. 14 (July 21, 2022): 8964. http://dx.doi.org/10.3390/su14148964.
Full textAbstract:
In the context of a company actively using virtual idols to carry out marketing activities, it is very important to help the company understand the key factors affecting consumer purchase intention. In total, 459 eligible responses were collected via an online questionnaire survey. The psychometric properties of the model were examined by factor analysis, and the multiple regression method was applied to test the hypotheses. This paper empirically analyzes the influence of virtual idol characteristics on consumers’ willingness to buy brand clothing, with consumers’ attitudes as intermediary variables and clients’ involvement in virtual idolatry and adult playfulness as adjusting variables. A quasi-replication study method using both MRA and fsQCA found that the popularity, homogeneity, relevance and anthropomorphism of virtual idols enhance customers’ willingness to buy from big to small. Among them, attitude plays an intermediary role in the influence of popularity on purchase intention, and plays a complete intermediary role in the influence of relevance and homogeneity over purchase intention; consumer idolatry involvement positively regulates the relationship between professionalism, relevance and attitude; consumers’ adult playfulness positively regulates the relationship between popularity and consumer attitude. Finally, from the perspective of improving attitude and purchase intention, we provide suggestions for virtual idol creation applicable by operation teams and clothing brand companies.