Relevant bibliographies by topics / Consumer's leagues

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Consumer's leagues'

Author: Grafiati
Published: 4 June 2021
Last updated: 12 February 2022

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Journal articles on the topic "Consumer's leagues"

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Kunkel, Thilo, Daniel Funk, and Brad Hill. "Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams." Journal of Sport Management 27, no. 3 (May 2013): 177–92. http://dx.doi.org/10.1123/jsm.27.3.177.

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Understanding brand relationships as perceived by consumers is important for the successful management and marketing of connected brands. Brand architecture and consumer behavior literature was integrated in this study to examine brand relationships between professional sport leagues and teams from a consumers’ perspective. Online questionnaire data were gathered from football consumers (N= 752) to test the influence of leagues and teams on consumer loyalty. Consumers were segmented into three theoretically identified sport brand architecture groups: league dominant, team dominant, and codominant. Findings of CFA, MANOVA, paired-samplettests, frequency analysis, chi-square and linear regression analysis revealed that leagues and teams were in a codominant relationship with one another. Results revealed the brand architecture of leagues and teams as perceived by consumers, provide a reliable and valid tool to segment sport spectators, and showcase the influence of external factors on consumer loyalty with a team. Suggestions for league and team management and marketing are presented to better leverage their brand relationship and increase consumer loyalty with both brands.
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Kunkel, Thilo, Daniel Funk, and Ceridwyn King. "Developing a Conceptual Understanding of Consumer-based League Brand Associations." Journal of Sport Management 28, no. 1 (January 2014): 49–67. http://dx.doi.org/10.1123/jsm.2011-0153.

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Existing research has primarily focused on sport teams as brands, overlooking the branding of professional sport leagues. Professional sport leagues are required to build and leverage their brand associations to be sustainable and to help affiliated teams. This study integrated existing team brand association research with brand architecture literature to examine league brand associations from a consumer perspective. A freethought listing pilot test (N= 22) was followed by semistructured interviews (N= 26) to uncover 17 brand associations linked with professional sport leagues. Online questionnaires among consumers of four sport leagues in Australia (N= 1182) were used to support 17 distinct identified league brand associations. One samplettests and correlation analyses empirically revealed that 17 league brand associations were linked with attitudinal and behavioral outcomes related to sport leagues. Finally, ANOVAs identified that some league brand associations differed between four leagues as perceived by consumers, reflecting league specific characteristics.
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Sweeney, Kristi, Megan Schramm-Possinger, Elizabeth A. Gregg, and Harriet Stranahan. "Predicting Consumer Commitment: A Case Study of the NFL and Ray Rice." Case Studies in Sport Management 5, no. 1 (2016): 89–94. http://dx.doi.org/10.1123/cssm.2015-0048.

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This case explores the potential implications of the National Football League’s (NFL) domestic violence problem. The purpose of this case study is to introduce students to logistic regression analysis. The case uses this method to address if the NFL’s Ray Rice domestic violence scandal will impact consumer behavior and loyalty toward the league. Given the significant role loyalty and retention has on profitability, the case investigates whether the Rice incident influenced fan decision-making, paying close attention to female consumers. The framework of analysis considers fan perceptions of the Ray Rice domestic violence scandal and the league’s response as potential deterrents of NFL game attendance and consumption of league media. Students will consider a variety of predictors, such as gender, age, and fan perception of the league’s domestic violence problem, in an attempt to yield insight into the possible influence of the Rice events on the commitment level of NFL fans. This case study is intended for use in research methods and assumes knowledge of regression analysis. However, in the event an instructor does not wish to run a logistic regression analysis, descriptive statistics could be used to detect patterns of responses that illustrate variance in fans’ perceptions of how consumer behavior may be affected by domestic violence issues.
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Kunkel, Thilo, Daniel C. Funk, and Daniel Lock. "The Effect of League Brand on the Relationship Between the Team Brand and Behavioral Intentions: A Formative Approach Examining Brand Associations and Brand Relationships." Journal of Sport Management 31, no. 4 (July 2017): 317–32. http://dx.doi.org/10.1123/jsm.2016-0166.

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Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and teams. In the current research, brand architecture and brand association literature are integrated to examine the role of the league brand on the relationship between the team brand and team-related behavior. Data from an online survey of professional soccer league consumers (N = 414) were analyzed using structural equation modeling with bootstrapping procedures. The relationship between the team brand and team-related behavior was partially mediated by the league brand. Findings of this research contribute new knowledge by empirically demonstrating that characteristics of the league brand have an influence on team-related behavioral intentions. Furthermore, we contribute a different analytical approach for brand association research using formative indicators to measure team and league brand associations. In the managerial implications, we outline how league managers can support individual teams and how team managers can leverage off the league brand to attract consumers.
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Armstrong, Ketra L. "A Quest for a Market: A Profile of the Consumers of a Professional Women’s Basketball Team and the Marketing Implications." Women in Sport and Physical Activity Journal 8, no. 2 (October 1999): 103–26. http://dx.doi.org/10.1123/wspaj.8.2.103.

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Women’s sports is at an all-time high, as evidenced by the emergence of a number of professional women’s sport leagues (such as basketball, baseball, and fast-pitch softball). Notwithstanding the growth and popularity of women’s sports, these leagues will have to compete with other forms of leisure for consumers’ discretionary time and resources. Since financial stability is vital to the longevity of the developing women’s leagues, the competition for consumers will require a greater need for the marketers of women’s professional sport organizations to understand the variety of factors that influence sport consumers’ behavior and shape the composition of their respective markets. Presented in this article are the results of a study in which the consumers of one of the professional women’s basketball teams that competed in the American Basketball League (ABL)were investigated. The teams’ spectators are profiled as sport consumers, factors that influenced their attendance, are identified and implications for effective marketing strategies are noted.
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Gong, Bo, Nathan David Pifer, Jerry Junqi Wang, Minhong Kim, Minkil Kim, Tyreal Yizhou Qian, and James J. Zhang. "Fans' Attention to, Involvement in, and Satisfaction with Professional Soccer in China." Social Behavior and Personality: an international journal 43, no. 10 (November 19, 2015): 1667–82. http://dx.doi.org/10.2224/sbp.2015.43.10.1667.

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We investigated the level of Chinese soccer fans' satisfaction with the development of professional soccer in China on the basis of their attention to, and involvement with, the Chinese Football Association Super League (CSL) and its teams. Research participants (N = 926) were spectators at CSL games who responded to a questionnaire. Results revealed that the attention consumers paid to, and their involvement with, the CSL were negatively related to their satisfaction with the league's operation and marketing. These findings contradict existing theories and beliefs that positive consumer cognition leads to positive consumer affect, indicating the presence of serious issues associated with the CSL administration. The failings of the CSL are discussed.
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Martinez, Misael, and Jonathan Willner. "Competitive Balance and Consumer Demand in the English Football League." Applied Finance and Accounting 3, no. 2 (June 7, 2017): 49. http://dx.doi.org/10.11114/afa.v3i2.2411.

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Competitive balance in sports leagues is often used to justify revenue sharing agreements. The justification is that competitive balance leads to higher attendance and higher attendance generates more revenues. By sharing revenue, small market teams can afford to pay for high quality talent, assuring more equal distribution of that talent. Unlike US professional leagues, English football operates under a system of relegation and promotion so that at the end of each season the worst performing teams are "relegated" and the top performing teams in the next level down are "promoted". This may serve as an alternative to revenue sharing to maintain competitive balance.Using data from the top English football league (currently the Premiership) from 1888-89 through the 2014-15 season we calculate multiple measures of league competitive balance for each year using both 3-1-0 and 2-1-0 point systems. We then use these measures with available macroeconomic control variables to examine the relationship between competitive balance and match attendance.We find that, counter to related work in US sports leagues, competitive balance in English football is negatively associated with attendance. This is particularly true in the case of the Premiership era, wherein only five teams have won the championship and in the past 10 seasons, the top 4 places of the championship has been dominated by 7 clubs, yet attendance has steadily increased. This result raises questions about the utility of revenue sharing in increasing attendance in English football.
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Mitchell, Ian. "Ethical shopping in late Victorian and Edwardian Britain." Journal of Historical Research in Marketing 7, no. 3 (August 17, 2015): 310–29. http://dx.doi.org/10.1108/jhrm-08-2014-0021.

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Purpose – The purpose of this paper is to demonstrate the significance and limitations of ethical shopping in Britain in the period between the 1880s and 1914 and, in particular, the use of white lists as a means of encouraging consumers only to buy goods produced in satisfactory working conditions. Design/methodology/approach – A brief survey of earlier examples of ethical shopping provides the context for a discussion of the published prospectus of the “Consumers” League’. Unpublished records of the Christian Social Union (CSU), supplemented by newspaper reports, are used to examine the rationale for white lists, their creation and effectiveness. Findings – The paper demonstrates that, contrary to what has generally been thought, consumers’ leagues originated in Britain not the USA. The CSU was not ineffective but provided an ethical and religious rationale for consumer activism. It was also responsible for the creation of white lists in several towns and cities in Britain and promoted the concept of preferential buying. CSU activity helped shape public opinion, but sustained improvements to working conditions also required effective trade unions and government intervention. Research limitations/implications – Relatively few CSU branch records survive and this precludes a comprehensive survey of its role in ethical shopping. Originality/value – The British consumer movement in this period has been little studied and often dismissed. By making use of archives, particularly CSU branch records, that have generally been ignored, the paper demonstrates that ethical shopping mattered and deserves more attention. It also highlights the importance of setting this in a wider context, particularly trade unionism and co-operation.
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Anagnostou, Michael, and George Tzetzis. "Greek sport fans' evaluation of football leagues' brand associations and their influence on brand loyalty. The case of UEFA champions league." Sport, Business and Management: An International Journal 11, no. 4 (May 18, 2021): 430–50. http://dx.doi.org/10.1108/sbm-05-2020-0045.

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PurposeThe purpose of this research was to develop a scale to measure the football league brand associations such as the “UEFA Champions League” and to investigate their influence on brand loyalty.Design/methodology/approachA questionnaire was developed and tested through a pilot test (N = 120) and the final questionnaire was administered among Greek sport spectators (N = 460). The factor structure was tested through an exploratory factor analysis and a regression analysis was used to examine the predictability of fans' brand loyalty by the league brand association dimensions.FindingsSix brand association factors were revealed through the exploratory factor analysis: elite management, entertainment, elite-sportsmanship participants, escape, elite refereeing and corporate identity. In addition, new brand associations and elements were found: elite refereeing which included fast football and the league anthem was found to coexist with logo. Elite management, entertainment, escape and corporate identity were found to influence brand loyalty variables.Practical implicationsThe study revealed a useful tool to measure sport leagues' brand associations, to measure their influence on Greek fans' loyalty and build strong, unique and favourable consumer-based brand associations.Originality/valueThe paper contributes to the sports brand associations research by examining brand associations in the context of European leagues and elite-level football competitions. It also contributes by identifying and revealing new brand associations and new elements to co-exist with other already known sports brand associations. Finally, it examines the influence of the new brand-specific associations to the brand loyalty of the “UEFA Champions League” competition for Greek sport fans.
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Fujak, Hunter, Stephen Frawley, Heath McDonald, and Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets." Journal of Sport Management 32, no. 4 (July 1, 2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.

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Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.
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Dissertations / Theses on the topic "Consumer's leagues"

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Healy, Sam. "Analysis of Consumer Demand for American Sports Leagues." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1921.

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Long before the first pitch is thrown, the first snap is taken or the first puck is dropped, organizations in the professional sports industry set their ticket prices. The secondary ticket market, on the other hand, has grown into a billion dollar industry and gages the consumer’s true willingness to pay. This study examines the myriad of factors that influence the secondary market ticket price of a professional sports game across the MLB, NFL, NBA, and NHL during the 2013-2014 regular season. Using median ticket prices from a secondary market ticket aggregator, the results indicate that weekend games and the expected quality of the away team significantly impact median ticket price. If the game is played during the last month of the season, median ticket prices decrease by 17%, unless the home or away team was a playoff team the year before. Furthermore, games that include a home team where one or two players are among the top ten in jersey sales are associated with higher median ticket prices.
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Lai, Cheng-Hao. "An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league." Thesis, Loughborough University, 2014. https://dspace.lboro.ac.uk/2134/14896.

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The relationships between service quality, consumer satisfaction, and loyalty have been widely discussed in the service marketing literature, but there is still an ongoing debate about these relationships because they have not been well studied in spectator sport industry (Theodorakis & Alexandris, 2008). Schmitt (2011) claimed that consumer experiential could be a new perspective for evaluating the nature of these relationships. However, experience marketing has some special and unique attributes requiring specific definitions in specific research contexts. Thus, the current research attempts to (1) identify what kinds of experiences are found in Taiwanese professional baseball games; (2) test models of relationships between consumer experience, service quality, satisfaction and loyalty taking into account the unique aspects of the specific context of Taiwanese professional baseball games; and (3) test the role of consumer experience on the relationships between perceived service quality, satisfaction and loyalty. In order to achieve the research aims, the current research adopted a mixed method approach using both qualitative and quantitative methods. Four focus groups, representing the qualitative stage, were conducted to acquire a better understanding of consumer experience types and characteristics in Taiwanese professional baseball games. The main findings of the focus groups are that (1) ordinary experiences include the game itself while additional events and activities characterise extraordinary experiences. However, (2) when games involve a special performance and record or modifies a ranking position, they can be seen as extraordinary experiences as well. Moreover, ordinary experience and extraordinary experiences also depend on clubs, game days, and stadiums. A questionnaire survey, representing the quantitative stage, was used to investigate the relationships between consume experience, service quality, consumer satisfaction and loyalty. The sampling strategy was designed based on the specific research context features (i.e., different clubs, dates and stadia), and 1,229 questionnaires were collected. A confirmatory factor analysis was conducted in order to test the measurement model and compare theoretical models according to specific research context features. The main findings were that: (1) the degree of association between consumer experience and service quality is significant, (2) both direct and indirect relationships of consumer experience on consumer satisfaction and loyalty are significant, (3) only an indirect influence, via consumer satisfaction, of service quality on consumer loyalty is significant, (4) the differences of relationships are significant between clubs, but not significant between dates and stadia. The current research concluded that (1) consumer experience is an important dimension to take into consideration to better understand the formation of consumer loyalty, (2) there is a two-way relationship between service quality and consumer experience, (3) Intangible experience elements are captured by consumer experience while tangible experience elements are captured by service quality, (4) Extraordinary experiences in sport spectating events are highly dependent on situational factors, (5) specific research contexts features are important to take into consideration when conducting consumer experience research.
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Brandes, Leif [Verfasser]. "Heterogeneity and Heuristics in the Consumer Demand for Sport: Empirical Evidence from European Soccer Leagues / Leif Brandes." Aachen : Shaker, 2007. http://d-nb.info/1166512231/34.

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Tannenbaum, Seth S. "Ballparks as America: The Fan Experience at Major League Baseball Parks in the Twentieth Century." Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/565542.

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History
Ph.D.
This dissertation is a history of the change in form and location of ballparks that explains why that change happened, when it did, and what this tells us about broader society, about hopes and fears, and about tastes and prejudices. It uses case studies of five important and trend-setting ballparks to understand what it meant to go to a major league game in the twentieth century. I examine the Polo Grounds and Yankee Stadium in the first half of the twentieth century, what I call the classic ballpark era, Dodger Stadium and the Astrodome from the 1950s through the 1980s, what I call the multi-use ballpark era, and Camden Yards in the retro-chic ballpark era—the 1990s and beyond. I treat baseball as a reflection of larger American culture that sometimes also shaped that culture. I argue that baseball games were a purportedly inclusive space that was actually exclusive and divided, but that the exclusion and division was masked by rhetoric about the game and the relative lack of explicit policies barring anyone. Instead, owners built a system that was economically and socially stratified and increasingly physically removed from lower-class and non-white city residents. Ballparks’ tiers allowed owners to give wealthier fans the option of sitting in the seats closest to home plate where they would not have to interact with poorer fans who owners pushed to the cheaper seats further from the action. That masked exclusion gave middle- and upper-class fans a space that was comfortable and safe because it was anything but truly accessible to all Americans. I also argue that owners had to change the image of the ballpark and tinker with the exclusion there as fans’ tastes and their visions of what a city should look and feel like changed.
Temple University--Theses
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Storrs, Landon Randolph Young. "The National Consumers' League, 1932-1937." 1989. http://digital.library.wisc.edu/1793/21262.

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Thesis (M.A.)--University of Wisconsin--Madison, 1989.
Typescript. Title from title screen (viewed Oct. 1, 2007). Includes bibliographical references (leaves 90-93). Online version of the print original.
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Kuo, Yi-Hsuan, and 郭伊瑄. "Consumer Behavior of Online Game Purchase - league of legends." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/27673392113005724663.

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碩士
淡江大學
國際企業學系碩士班
104
With the internet is developing fast, On-line game has its an important place around the world now. According as Taiwan team won the championship of League of Legends in 2012, even more League of Legends has gained widespread popularity everywhere in Taiwan. Therefore, it also brought a lot of commercial opportunity. Take League of Legends as a study. To investigate the prices of products of Online-game point cards, the Personal Qualities - Perceived Playfulness the Demographic Variables for the Perceived Quality and the influence of the Purchase Intention / Behavior. We have collected 1004 copies of valid surveys of the study of League of Legends. Beside, we use SPSS as a Statistical Analysis tool to examine the structure and hypothesis verification of the study of League of Legends. The found result of the study showed us the higher Personal Qualities - Perceived Playfulness, the more positive influence of the Purchase Intention/Behavior. Therefore, there are obviously positive influences between the different age and the Perceived Quality.
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陳永宜. "A Study on Consumer Behavior of Super Basketball League." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/53597589871852948848.

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碩士
國立臺灣師範大學
體育學系
93
Abstract The primary purpose of this study was to understand the relationship among motivation, satisfaction, and behavioral intention in SBL (Super Basketball League). This research with questionnaire, sampled 7 games in April of 2005. It studies the result as follows: 1.Most of the spectators were “females”. Their age were between 16 and 25. Most of the spectators were “Students”, in particular those at college or university level. Most of the spectators were “Unmarried spectators”. Most of their monthly income were “below NT$3,000”. Most of the spectators supported Taiwan basketball team. Those who regularly play basketball made up the majority, especially those who play basketball once or twice a week. Those who had previously attended basketball games made up the majority as well. Of the spectators, those regular viewers of NBA were the majority, especially those who view NBA once or twice a week. Of the spectators, those regular viewers of SBL were the majority, especially those who view SBL once or twice a week. Most of the spectators appreciated the SBL , who looked SBL once or twice a month. Most of the spectators were not appreciated the CPBL. Appreciate the CPBL, who looked CPBL once or twice a month. Most of them are on getting up with the friend. Most of the spectators purchased the ticket price to NT$150. 2.According to the results, the analysis of the attendance motivation, the top three responded by the respondents with consent are: “I attended the games because of my personal interests”, “the fascinating incitement of the SBL attract” and “the player's performance in the games.” 3.According to the results of satisfactory, the top three responded by the respondents with consent are: “the overall excitement of the entire games”, “ See the atmosphere of the ball” and “the players’ performance in the games”. 4.In the analysis on different attendance motivation, “gender”, “age”, “occupation”, “education level”, “marital status”, “monthly income”, “habits in playing basketball”, “　frequency in playing basketball weekly” , “habits of watching NBA”, “　frequency of watching NBA weekly” , “habits of watching SBL”, “　frequency of watching SBL weekly” , “Have ever appreciated the SBL” ,“frequency of watching SBL monthly” and “Purchase the ticket price” show significant difference in the factors of attendance motivation. 5.In the analysis of the different satisfaction level, “age”, “occupation”, “education level”, “monthly income”, “habits in playing basketball”, “　frequency in playing basketball weekly” , “habits of watching NBA”, “　frequency of watching NBA weekly” , “habits of watching SBL”, “　frequency of watching SBL weekly” , “Have ever appreciated the SBL” ,“frequency of watching SBL monthly” and “Purchase the ticket price “show significant difference in the factors of the satisfaction level of participation. 6.The analysis on the interrelationship between attendance motivation and satisfaction level indicates significant difference. 7.The motivation, satisfaction and Behavior intention are closely related to each other. Key words：Super Basketball League(SBL), consumer behavior, behavioral intention
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Chih, Hsin-ling, and 池欣玲. "A Study of the Effects and Benefits of Enterprises Sponsoring Super Basketball League Tournaments —Consumers’ Perspective." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/94023679403833864914.

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碩士
國立臺灣師範大學
體育學系
95
The main purpose of the study was to investigate the effects and profits of enterprises sponsoring Super Basketball League (SBL) tournaments. This study also examined: a) Consumers’ attitude towards SBL; b) Consumers’ attitude towards the sponsors, c) the change in sponsor awareness, sponsor image enhancement and consumers’ intent-to purchase. A selected audience (N=458) attending the 2007 SBL Season 4 tournaments, was used to collect data to study “The Effects and Benefits of Enterprises in Sponsoring Super Basketball league Tournaments”, through the use of a customized questionnaire we designed as our research tool.The data was analyzed with the following methods: descriptive statistics, one-way ANOVA analysis, simple correlation analysis and canonical correlation analysis. The results are listed below: 1、Female consumers under 20 yrs old, with pocket money less than 3000NT and attending games for more than 16 times have better attitude towards SBL. They consider themselves enthusiastic supporters of SBL and being knowledgeable about SBL plays an important role in their daily life. 2、Consumers between 16-20 years of age have the most positive change in awareness. Those aged in 16-20, 21-25 yrs and with pocket money between 1001-3000NT are most affected by sponsor image enhancement. Consumers between 16-20 yrs old or older than 31 yrs old are most likely to have intent-to-purchase, for which the consumers would favor the sponsors more and tend to purchase and use products of the sponsoring enterprises. 3、There is a canonical correlation between consumers’ attitude and a sponsor’s profitability. This research shows that consumers’ knowledge of the corporate philanthropy of sponsoring enterprises could have a major influence on consumers’ change in awareness & intent-to purchase and sponsor image enhancement. This study suggests the enterprises to focus on creating positive relationship with young consumers by making flexible marketing and sponsoring strategies. Besides, the enterprises should try to make the public more knowledgeable about SBL. Finally, the researcher suggest the enterprises to keep on sponsoring SBL with philanthropic attitude and put more attention to make baseball a popular sport in Taiwan.
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Tseng, Wen Chen, and 曾文誠. "Sport Media Consumers’ Recognition, and Purchase Intention of Corporate Sponsors: An Investigation of Chinese Professional Baseball League." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/10700065982329929758.

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碩士
臺北巿立體育學院
運動科學研究所
92
Corporate sponsorship has long been considered an important element for organizing successful sporting events, with the significant amount of sponsorship dollars brought in. From the corporations’ perspective, sport sponsorship is deemed to be an effective marketing platform. Companies are seeking every possible way to approach consumers, enhance images, and ultimately drive sales through sponsoring sports. The opportunity of intensive media exposure during a sporting event usually becomes a key factor influencing the decision-making of corporate sponsors. Therefore, the current study examined the influence of television exposure on sport media consumers’ recognition, & purchase intention of corporate sponsors. This study was conducted in Taiwan studying a professional baseball team – Brother Elephants in Chinese Professional Baseball League (CBPL). This team has attracted many corporate sponsors due to its greater fan support and media exposure. Among these corporate sponsors, five of them chose to place their logos on players’ uniform, such as shoulder badge, helmet, and jersey, in order to seek more media exposure during the television broadcasting. Consequently, this study attempted to examine: (a) the differences of sport media consumers’ recognition of corporate sponsors with the various positions these logos are placed on the uniform and the different lengths of TV exposure, and (b) the influence of sport media consumers’ ability to recognition of corporate sponsors on purchase intention. In addition, the results of the current study expected to provide a guide not only to corporate sponsors in terms of negotiating sponsorship deals, but also for sport organizations to provide an effective multidimensional marketing platform to attract more sponsors.
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Chang, Po-Hsun, and 張博勛. "Discussions of Online Game Users Consumer Behavior—A Case Study of the League of Legends." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/es3z93.

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碩士
義守大學
資訊管理學系
105
The rapid growth of broadband internet makes online gaming companies quickly cumulative many member of loyal players to join the online game. Online games companies set up virtual platforms for players, and to exchange the information on the different players in the game and interactive. Players can use the game communication to enhance the emotion and solidarity with each other. This study presents a framework to explore the online game user behavior analysis. This schema includes three main dimensions: cognitive value, product attributes, and the purchase intentions. According to the analysis of the literature, cognitive value, product attributes and purchase intentions was collected. By means of the data collection and analysis through SPSS, Cognitive value, product attributes and purchase intentions were analysis to know the purchase influence. Purposive sampling approach was adopted by this study. Questionnaire was used for the “League of legends Game” targeted consumers. Totally, recycling 169 questionnaires of 185 were effectively recover (91.35%). Samples of structural analysis, basic data analysis, descriptive statistics analysis, reliability and validity, correlation and regression analysis were used to verify the assumptions in the study. According to the study, the research results showed that perceived value of online game user’s consumption behavior has a positive impact on purchase intention. When online game user perceived value is higher than the consumer will be more perceived the value of product, which brings higher consumer purchase intention. Product attributes of consumer behavior has a positive impact on purchase intent for game users. When online game user’s consumption behavior are higher degree of product attributes, the consumer purchase intention is also higher. The game company need to focus on these three impacts to the consumers. The research results provide references for marketing strategy of game industry.
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Books on the topic "Consumer's leagues"

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Hilton, Matthew. Choice and justice: Forty years of the Malaysian consumer movement. [Minden], Pulau Pinang: Penerbit Universiti Sains Malaysia, 2009.

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Hilton, Matthew. Choice and justice: Forty years of the Malaysian consumer movement. [Minden], Pulau Pinang: Penerbit Universiti Sains Malaysia, 2009.

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Hilton, Matthew. Choice and justice: Forty years of the Malaysian consumer movement. [Minden], Pulau Pinang: Penerbit Universiti Sains Malaysia, 2009.

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Bornecke, Jürgen. Verbraucherorganisationen in der Bundesrepublik Deutschland, eine kritische Analyse: Inaugural-Dissertation zur Erlangung des Grades eines Doktors der Wirtschafts- und Sozialwissenschaften der Wirtschafts- und Sozialwissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel. Bonn: [s.n.], 1986.

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The story of an epoch-making movement. New York: Garland Pub., 1986.

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Radium girls, women and industrial health reform: 1910-1935. Chapel Hill, NC: University of North Carolina Press, 1997.

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United States. Congress. Senate. Committee on the Judiciary. Competition in sports programming and distribution: Are consumers winning? : hearing before the Committee on the Judiciary, United States Senate, One Hundred Ninth Congress, second session, November 14, 2006. Washington: U.S. G.P.O., 2007.

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École des hautes études en sciences sociales. Centre de recherches historiques, ed. Consommateurs engagés à la Belle Époque: La Ligue sociale d'acheteurs. Paris]: Presses de la Fondation nationale des sciences politiques, 2012.

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Exclusive sports programming: Examining competition and consumer choice : hearing before the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Tenth Congress, first session, March 27, 2007. Washington: U.S. G.P.O., 2010.

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United, States Congress House Committee on Energy and Commerce Subcommittee on Commerce Trade and Consumer Protection. The NFL StarCaps case: Are sports' anti-doping programs at a legal crossroads? : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, first session, November 3, 2009. Washington: U.S. G.P.O., 2012.

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Book chapters on the topic "Consumer's leagues"

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Gibbs, Paul. "The Marketingisation of Higher Education." In Evaluating Education: Normative Systems and Institutional Practices, 221–33. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-7598-3_13.

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AbstractThis chapter does not stress the marketisation of higher education rather focuses upon the way in which this is done; the marketingisation of higher education. I do not deny that widening access to skills that can fuel growth is a logical extension of a consumerist ideology. What follows acknowledges these structural changes and then focuses on how marketing is a consequence and reinforce of such structural change. Indeed there is a substantial literature which addresses it (e.g. Molesworth et al. Having, being and higher education: The marketization of the university and the transformation of the student into consumer. Teaching in Higher Education, 14(3), 277–287, 2009; Brown R, Carasso H, Everything for sale? The marketisation of UK higher education. Routledge, London, 2013). Nor does it support that marketingation has brought no or only limited contributions to higher education. The expansion of the privileges of higher education to the many from the few, the greater governance and transparency of the process and practices of higher education institutions in their compact with society and a clearer ways to evaluate these activities have, to varying degrees, enhanced higher education. These interventions have opened the market for world class universities (WCUs) allowing them global as well as local reach. Yet it is strange that these improvements are consequences of market interventions by Governments, by publishers in terms of league tables, and by employers in terms of preferred (mythical?) skill sets and not for educative purposes. The emergent practices encouraged by these interventions increase the influence of marketing and facilitate a metamorphosis of institutions from educational entities to market responsive service providers whose intent focuses on impact and enhanced return on capital. This leads WCUs into the endless and Sisyphusan striving, often devoid of any ultimate worthy end but ends which are an inevitable consequence of managing rapidly increasing competition and shifting demands effectively rather than educative priorities. The chapter describes and discusses the consequences.
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Chessel, Marie-Emmanuelle. "Consumers’ Leagues in France: A Transatlantic Perspective." In The Expert Consumer, 53–69. Routledge, 2017. http://dx.doi.org/10.4324/9781315239736-4.

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Hendley, Matthew C. "Conservative women and the Primrose League’s struggle for survival, 1914–32." In Rethinking Right-Wing Women. Manchester University Press, 2018. http://dx.doi.org/10.7228/manchester/9781784994389.003.0005.

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This chapter examines the adaption of the Primrose League, an extra-parliamentary organization allied to the Conservative Party and having a large female membership, to the aftermath of the First World War. Founded in 1883, the Primrose League was an important vehicle for women’s participation in politics before they held the national franchise. While most historians have downplayed the Primrose League’s accomplishments after 1914, this chapter argues that the League re-made itself for its female members between 1914-1932. This chapter will show how the Primrose League deftly survived the deluge of the First World War by focusing on wartime hospitality and philanthropy and rebranding itself as a political educator of citizens newly enfranchised by the 1918 Representation of the People Act (especially women). It will also show how the League continued to be relevant in the postwar period through a combination of anti-socialism and a consumerist version of popular imperialism. In these ways, the Primrose League did not become redundant but was able to remain a useful political weapon for the Conservative Party and an important part of Conservative political culture throughout the 1920s.
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Zanoni, Elizabeth. "Fascism and the Competition for Migrant Consumers, 1922–1940." In Migrant Marketplaces. University of Illinois Press, 2018. http://dx.doi.org/10.5622/illinois/9780252041655.003.0007.

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Chapter Six demonstrates that connections between Italian consumers in New York and Buenos Aires became particularly politicized with the rise of Fascism in Italy. During the 1935 League of Nations’ boycott against Italy, Benito Mussolini called on migrants to consume for their homeland. Unlike World War I, however, during the boycott migrants used the Italian-language press to debate their patriotic duty as consumers and to form identities and experiences around U.S., Argentine, and Italian goods. Ironically, as Mussolini tried to divorce Italian women from Western-style consumerism at home, Italian-language newspapers abroad—supported economically by Italian fascists—employed links between women and foodstuffs to generate ethnic identities. By the 1930s, Italy, the U.S., and Argentina all competed for the attention of Italian consumers, especially women.
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Storrs, Landon R. Y. "Allegations of Disloyalty at Labor and Consumer Agencies, 1939–43." In The Second Red Scare and the Unmaking of the New Deal Left. Princeton University Press, 2012. http://dx.doi.org/10.23943/princeton/9780691153964.003.0003.

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This chapter looks at key figures in the emerging anticommunist network and analyzes two early episodes: the Smith Committee attack on the National Labor Relations Board and its allies, and the Dies Committee attack on the consumer movement, especially the League of Women Shoppers and the Office of Price Administration. The power of the labor movement in stimulating the reaction against the New Deal is well known, but the consumer movement should be recognized as another major trigger. Women were important in the ascendance of both industrial unionism and organized consumerism, and conservatives highlighted women's role in an effort to undermine public confidence in those movements and their allied government agencies.
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Sklar, Kathryn Kish. "The Consumers' White Label Campaign of the National Consumers' League, 1898-1918." In Getting and Spending, 17–36. Cambridge University Press, 1998. http://dx.doi.org/10.1017/cbo9781139052634.002.

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Sanderson, Jimmy. "Stepping into the (Social Media) Game." In Handbook of Research on Technoself, 419–38. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2211-1.ch023.

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This chapter explores how rookie athletes in Major League Baseball (MLB), the National Basketball Association (NBA), National Football League (NFL), and National Hockey League (NHL), used Twitter as an identity expression tool. A representative sample of tweets from athletes selected in the first round of the 2011 amateur draft of each sports league was selected for analysis. Results revealed that identity manifested in the following ways: (a) Athletes as dedicated workers; (b) Athletes as pop culture consumers; (c) Athletes as sports fans; (d) Athletes as motivators; (e) Athletes as information seekers; and (f) Athletes as everyday people. Through social media, athletes can more actively and diversely assert their identity. This action fosters identification, liking, and parasocial interaction with fans as athletes appear more approachable and similar. The ability to construct and disseminate a variety of identities holds important implications for athletes, which are discussed in the concluding section of the chapter.
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Chapman, Daniel E., and John A. Weaver. "Corporatizing Sports: Fantasy Leagues, The Athlete as Commodity, and Fans as Consumers." In Kinderculture, 187–200. Routledge, 2018. http://dx.doi.org/10.4324/9780429495090-9.

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Jinxia, Dong, Zhong Yijing, and Li Luyang. "The Interaction of Personal, Local, and Global Forces." In More than Cricket and Football, 75–98. University Press of Mississippi, 2016. http://dx.doi.org/10.14325/mississippi/9781496809889.003.0005.

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Yao Ming, while not the first Chinese athlete to play in the NBA, is the most well known and regarded Chinese athlete to star in America’s professional league. Groomed at a young age to follow his parents into the sport of basketball, Yao Ming has competed for the Chinese national team, in addition to the NBA. Yao Ming’s stardom in the NBA translated into the NBA’s successful expansion of the league into one of the world’s largest populations. The all-star appeared in a number of commercial endorsements, making him a familiar face to Chinese and American consumers.
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"1. Roots of Protection: The National Consumers’ League and Progressive Reform." In A Class by Herself: Protective Laws for Women Workers, 1890s-1990s, 5–32. Princeton: Princeton University Press, 2015. http://dx.doi.org/10.1515/9781400866366-002.

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Conference papers on the topic "Consumer's leagues"

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Shimizu, Takeru, Naoki Hanakawa, and Hiroyuki Tominaga. "An Applied C Programming Exercise with Card Game Strategy and Analysis of Score Tendency of Hand Distribution in the Final League." In 2018 IEEE 7th Global Conference on Consumer Electronics (GCCE). IEEE, 2018. http://dx.doi.org/10.1109/gcce.2018.8574640.

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