Dissertations / Theses: 'Consumer's Movement'

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Miller, Vail Marie. "The Role of Consumers in the Success of the Consumer Driven Healthcare Movement." Cleveland, Ohio : Case Western Reserve University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=case1259787032.

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Thesis(Ph.D.)--Case Western Reserve University, 2010
Title from PDF (viewed on 2010-01-28) Department of Bioethics Includes abstract Includes bibliographical references and appendices Available online via the OhioLINK ETD Center

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Vervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.

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The global warming phenomenon and its environmental impacts have seen the emergence of the green consumer who has become more aware of their power of demand through their consumption choices as they express their own attitudes, values, thoughts, feelings and behaviours in this regard. Organisations have taken cognisance of these trends and taken steps to exploit the opportunity by developing goods and services aimed at meeting the demands of the new consumer. This, in spite of the fact that knowledge of the variables, specifically green consumer profiles, awareness, knowledge and trust in influencing purchasing behaviour remains incomplete. The purpose of this treatise was to determine a clearer understanding of the relevance of these variables to enable marketers to craft more effective marketing strategies, thereby unlocking the profit potential of the green consumer. A model for green product purchasing behaviour was proposed based on extant literature and an empirical evaluation. An empirical analysis was conducted on a sample of 597 consumers over the age of 18 within the Fast Moving Consumable Goods (FMCG) sector in South Africa. The main goal was to establish the relationships of the hypothesised model between the independent variables of green consumer profiles, green product trust, green product awareness and green product knowledge with the dependant variable green product purchase behaviour. There was a high prevalence of African and European female respondents in the 26 to 55 age group, living and working in the coastal areas of South Africa, predominantly Port Elizabeth, earning an income between 10 000 and 30 000 rand per month. The sample was consistent with the psychographic profile of the green consumer as described in the literature, which is characterised as a consumer that takes personal responsibility for environmental solutions, who believes they can make a contribution to solving environmental issues, incorporates green living into daily lives, considers environmental issues when making purchasing decisions, is knowledgeable of, deliberately seeks out and is prepared to pay a premium for environmentally friendly products. When analysing the relationships and the significances of the differences of the independent variables to the dependant variable in the hypothesised model, it was established that the independent variables green consumer profiles, green product awareness and green product trust were significantly related to the dependent variable. A MODEL FOR GREEN PRODUCT PURCHASING BEHAVIOUR green product purchase behaviour. This was in line with and supported the reviewed literature in this regard. It was also established that green product knowledge did not reflect any significant relationship to green product purchase behaviour. This finding did not correspond with the literature as significant relationships with green product knowledge and general environmental behaviour including green product purchase behaviours have been established therein. The findings further demonstrated that the independent variable green consumer profiles displayed the most significant relationship to green product purchase behaviour, followed by green product awareness and then green product trust. When considering the significance in the differences in strengths of these relationships it was noted that although green product awareness and trust may influence green product purchase behaviours it was a combination of psychographic variables reflecting a consumer’s general attitudes and beliefs towards the green agenda that displays the most significant relationship to green product purchase behaviour. Despite the fact that the study was limited to the South African FMCG sector, the profile of the green consumer in the literature was dated, the cause and effect relationships between the variables were not tested and the fact that the hypothesised model was limited to only four independent variables, the above findings may, from a marketing perspective, have practical application for marketing strategies aimed at increasing green product purchasing behaviour. The results imply that directing green marketing initiatives to consumers that are most inclined to purchase and consume green goods or services being those that fall within the biographical and psychographic parameters outlined in this treatise will result in the desired outcomes. Furthermore, marketers should also pursue initiatives that are known to support and increase the amount of green product trust that consumers have in green products, green communications and the organisation. Marketers can also benefit from well formulated green awareness campaigns as the success of these campaigns will yield greater green product awareness which could increase green product purchase behaviours and purchases of green products still further.

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Landry, Ian Tay. "Why do consumers participate, the growth of the mental health service consumer movement and the consumer participation committee at the Nova Scotia hospital." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0007/MQ36485.pdf.

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Carneiro, Camila Batista Marins. "Compras Coletivas de produtos org?nicos e participa??o pol?tica: um estudo de caso da Rede Ecol?gica (RJ)." Universidade Federal Rural do Rio de Janeiro, 2012. https://tede.ufrrj.br/jspui/handle/jspui/1897.

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Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES
Currently, there is a context of expanding market of organic products, stimulated by the increased demand of public policies for the sector of family farming and for the increasing offer of organic products in supermarkets and other channels, such as fairs, specialized stores and Internet. The input of organic in supermarkets tends to be seen as part of the ?conventionalization? of organic agriculture and as a force that would leads to reduction or even disappearance of alternative commercialization channels. However, is noticed that collective shopping experiences of organic products remain, persist and even grow in the country. This work object is the Ecological Network, an association of organic products consumers, created in 2001 in Rio de Janeiro (RJ), in order to facilitate homes' supplies with organic food and help small farmers to drain their production. The main issue of this research is to understand the permanence of such association of consumers in the context of changes in the role played by both State and market facing the organic agriculture. As conclusion, it was pointed that the Ecological Network has been updating and expanding the meanings and senses of their practices of organic products purchase, perceived by its members as an alternative, "more politicized" and thus differentiated when related to shopping through other channels. The difference, according to associates, seems to lie in the fact that in the Network, the purchase of organic is done in an organized and collective way, and therefore committed not only to the personal health, the small farmer and the environment, but also with the management of the Network and with the fight in the public sphere by issues related to food and organic farming family. So, despite the purchase be the structuring activity of the Ecological Network, there is a perception among its members, that the shopping, by itself, is not a sufficient form of participation and is not seen as an efficient way to fight for more meaningful changes in society. Thus, at the same time that the Ecological Network is inserted in a context of spillover of the political sphere for individual actions, such as the consumption, it remains the notion of politics as synonymous of collective participation. This leads us to think that the Network represents, for its members, a space that promotes materialization of values and political participation in society. In this sense, can be understood in the process of greenerism and politicization of consumption and, yet in the context of New Social Economic Movements
Atualmente, observa-se um contexto de expans?o da comercializa??o de produtos org?nicos, estimulado pelo aumento da demanda, por pol?ticas p?blicas para o setor da agricultura familiar e pela amplia??o da oferta de produtos org?nicos em supermercados e em outros canais, como feiras, lojas especializadas e Internet. A entrada de org?nicos nos supermercados tende a ser vista como parte do processo de ?convencionaliza??o? da agricultura org?nica e como uma for?a que levaria ? redu??o ou mesmo ao desaparecimento dos canais alternativos de comercializa??o. No entanto, observa-se que experi?ncias de compras coletivas de produtos org?nicos se mant?m, persistem e at? mesmo crescem pelo pa?s. Este trabalho tem por objeto a Rede Ecol?gica, uma associa??o de consumidores de produtos org?nicos, criada em 2001, no Rio de Janeiro/RJ, com o objetivo de facilitar o abastecimento dos lares com alimentos org?nicos e de ajudar o pequeno produtor a escoar sua produ??o. A quest?o central desta pesquisa ? compreender a perman?ncia deste tipo de associa??o de consumidores em um contexto de mudan?as no papel desempenhado tanto pelo Estado quanto pelo mercado frente ? agricultura familiar org?nica. Como conclus?o, apontamos que a Rede Ecol?gica vem atualizando e ampliando os significados e os sentidos de suas pr?ticas de compra de produtos org?nicos, percebidas por seus membros como alternativas, ?mais politizadas? e, portanto, diferenciadas em rela??o ?s compras em outros canais. A diferen?a, de acordo com os associados, parece estar no fato de que, na Rede, a compra de org?nicos ? feita de forma organizada e coletiva e, portanto, comprometida n?o s? com a sa?de pessoal, o pequeno produtor e o meio ambiente, mas tamb?m com a gest?o da Rede e com a luta na esfera p?blica por temas referentes ? alimenta??o e ? agricultura familiar org?nica. Assim, apesar da compra ser a atividade estruturante da Rede Ecol?gica, h? uma percep??o, entre seus associados, de que a compra, por si s?, n?o constitui uma forma suficiente de participa??o, bem como n?o ? vista como uma maneira eficiente de lutar por mudan?as mais significativas na sociedade. Deste modo, ao mesmo tempo em que a Rede Ecol?gica est? inserida em um contexto de transbordamento da esfera pol?tica para a??es individuais, a exemplo das propostas de consumo sustent?vel ou respons?vel, mantem a no??o de pol?tica como sin?nimo de participa??o coletiva. Isso nos leva a pensar que a Rede representa, para seus membros, um espa?o de materializa??o de valores e de participa??o pol?tica na sociedade. Neste sentido, pode ser compreendida como parte do processo de ambientaliza??o e politiza??o do consumo e, ainda, no contexto dos Novos Movimentos Sociais Econ?micos

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Sharifonnasabi, Zahra. "Transnational consumer lifestyle and social movements." Thesis, City, University of London, 2018. http://openaccess.city.ac.uk/20826/.

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My research interest is to understand consumer behavior related to transnationalism. In this dissertation, I address three questions concerning consumption and transnationalism. First, I situate transnationalism within the extensive body of work in consumer culture theory on globalization. Second, I examine one aspect of transnationalism: transnational consumer lifestyle that characterizes the lifestyle of individuals who simultaneously work and/or live in multiple countries (Glick Schiller et al. 1999). This is an interesting context to re-examine important consumer behavior phenomena, including consumer acculturation, relationship to home in contemporary globalization, and the role of consumption in managing a fragmented and multicentered life. Third, I examine another aspect of transnationalism: transnational consumer movement facilitated by transnational digital spaces. Transnational digital spaces, such as social media platforms, facilitate connections between activists, transnational news agencies, and political and social figures and institutions across borders and have the potential to empower some consumers, specifically those in totalitarian societies. I believe these are important phenomena that shape contemporary global consumer culture, but they have received little attention in consumer research thus far.

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King, Cory. "Vegetarian, Vegan, and Pescetarian Consumers and Their Participation in the Green Movement." Honors in the Major Thesis, University of Central Florida, 2014. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1606.

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Entering into the 21st century, sustainable living has become a popular topic of concern for scientists and engineers, politicians, news reporters and individuals alike. Most importantly though, sustainable living has become popular to the modern consumer, and many firms are attempting to understand and cater their efforts to the ecologically conscious consumer. Previous studies have shown that the use of psychographics, as opposed to demographics, result in more significant results that can help firms identify ecologically conscious consumers. The purpose of this thesis is to examine the relationship between consumers who identify as pescetarian, vegetarian, or vegan, and their respective participation in the green movement in terms of their pro-environmental attitudes and their purchase behaviors. Consumers' reason for choosing an alternative diet, their relative commitment to the alternative diet, as well as their level of green participation based on the New Ecological Paradigm (NEP) scale and the Ecologically Conscious Consumer Behavior (ECCB) scale was measure and analyzed. Additionally, a conclusion and discussion of the study, potential marketing implications, and suggestions for future studies will be reviewed.
B.S.B.A.
Bachelors
Marketing
Business Administration

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Burton, Alan George. "The British Consumer Co-operative Movement and film, 1896-1970." Thesis, De Montfort University, 2000. http://hdl.handle.net/2086/6257.

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The British Consumer Co-operative Movement was a pioneer of the industrial film. The Movement engaged with cinema from the late 1890s and film was used to promote its ideals and trade well into the twentieth century. Existing studies of Labour cinema in Britain have paid little attention to the film propaganda of Co-operators and this thesis challenges the historiography for being too concerned with a narrowly defined political activism and chronologically restricted to the decade 1929-1939. An examination of the cinema of Co-operation reveals a far broader engagement with film; both in terms of its role in promoting a moralistic form of distribution, which sought to replace Capitalism and the exploitative profit system; and in the Movement's notable achievements with film both before and after the pre-World War two decade. The thesis begins by considering the treatment of the Co-operative Movement by Labour historians, and demonstrates an equal diminishing of its role in workers' cultural and economic struggle as that characteristic of Labour film scholars. The historiographical analysis is succeeded by an examination of the culture of Co-operation, considering the Movement as an alternative and oppositional formation to the dominant society, and proceeds to survey some of the principal cultural and recreational activities and formations sponsored by Co-op Societies: education, drama, music, sport, holidays and the family. The historiographical and cultural analysis contextually informs the succeeding historical examination of the Co-operative Movement's engagement with film in the period 1896-1970. This work arises out of a close inspection of the primary evidence preserved in the wealth of literature put out by the Movement. The observations and conclusions presented here are significantly informed by a reading and analysis of the numerous Movement films, the majority of which have never been consulted by film scholars before, and have come to light and been preserved as a part of the research conducted for the thesis. A detailed critical filmography, presented as an appendix, supplements the thesis.

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Lundemo, Dahlin Emma, and Diana Araf. "How Brand Activism Affects Consumer Attitude : A study on Swedish consumers’ attitudes towards companies using brand activism, with the Black Lives Matter movement as context." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-434884.

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Black Lives Matter rörelsen engagerade människor både internationellt och nationellt under våren 2020. Företag var inte sena med att ta ställning och visa deras stöd i frågan, vilket ledde till olika typer av reaktioner bland deras konsumenter. Denna studie ämnar undersöka svenska konsumenters attityd gentemot företag som använder sig av brand activism som svar på sociala rörelser, där Black Lives Matter valts som empiriskt kontext. Studien ämnar också besvara vilka de viktigaste aspekterna bakom konsumenters attityd är. En förstudie har gjorts genom netnografi och empiri har samlats in genom en webbenkät med 260 svenska respondenter. Studiens analys och resultat tyder på att respondenternas generella inställning till brand activism är positiv i de fall då respondenterna anser att den sociala rörelsen som stöttas är viktig. Det finns dock tre dimensioner som påverkar den övergripande attityden. Dessa är autentiskt innehåll, attityd gentemot företaget och värdet i handlingar. Inom dessa dimensioner utrönas flertalet teman där företagets historia och storlek, innehållet i själva budskapet samt att det genomsyrar organisationen är de viktigaste. Vidare är även temana utbildande, genuin och handlingskraftig kommunikation inom brand activism viktiga delar att ta med sig från resultatet.
The Black Lives Matter movement engaged people both internationally and nationally in the spring of 2020. Companies were not late to join in and show their support in favour of the movement, which led to various reactions among their consumers. This study aims to examine the attitude of Swedish consumers towards companies that use brand activism as a response to social movements, where the Black Lives Matter movement serves as an empirical context. The study also intends to answer what the key aspects behind the studied consumer attitudes are. A prestudy has been done through netnography and empirical data has been collected for the main study through a web survey with 260 Swedish respondents. The study’s analysis and results indicate that the respondents’ general attitude towards the use of brand activism is positive in cases where the respondents believe that the social movement being endorsed is of importance. However, there are three dimensions that affect the overall attitude. These are authentic content, attitude towards the company and the value of actions. Within these dimensions several themes are identified, where the company’s history and size, the content of the message itself and that it permeates the organization are the most important. Furthermore, the themes of educational, genuine and actionable communication within brand activism are also important takeaways from the result.

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Pernecky, Tomas. "The dawn of new age tourism an analysis of Aotearoa : a thesis submitted in partial fulfillment for the degree of Master of Business, Auckland University of Technology, 2004." Full thesis. Abstract, 2004.

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Whitener, Olivia. "Farm to Label: A Critique of Consumer Activism in the Sustainable Food Movement." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/pomona_theses/202.

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“Local,” “organic,” “natural,” and “Fairtrade” are just several of the many claims adorning the food products that line grocery store shelves. These promises of environmental sustainability and social responsibility are pillars of the “good food revolution” sweeping the nation as consumers demand alternatives to the products of the industrial food system. Green consumerism, the premise that consumer demand for environmentally sustainable goods will bring about ecologically beneficial outcomes, is at the heart of the sustainable food movement. This thesis takes a critical look at the operation of green consumerism in the food system. It explores the ideology and shortcomings of neoliberal consumer-citizenship that informs the “vote with your fork” rhetoric promoted throughout alternative food markets. Examining the plant-based foods movement as a case study, it attempts to shed light on aspects of food production that are obscured by the promises of “conscious consumption,” such as environmental impacts, accessibility, and reinforcement of the dominant dietary and patriarchal paradigm. Ultimately, the emphasis on consumerism as a means to remedy the failures of the industrial food system instead perpetuates social inequalities and environmental exploitation while relieving powerful institutions and the public of the responsibility to enact significant change. This thesis concludes with recommendations for a multi-sectored approach to the good food revolution that incorporates government, corporate, and grassroots action to bring about a truly sustainable food system.

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Takimoto, Gaku. "Across-habitat movement of organisms and its effects on consumer-resource interactions." 京都大学 (Kyoto University), 2002. http://hdl.handle.net/2433/150036.

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Rome, Alexandra Serra. "Critical account of ideology in consumer culture : the commodification of a social movement." Thesis, University of Edinburgh, 2017. http://hdl.handle.net/1842/23657.

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The study of ideology has long interested sociologists and consumer researchers alike. Much consumption research has approached ideology from various macro, meso, and micro levels of analysis. However, many studies fail to address the dialogical interplay among these three levels of analysis when examining how ideology manifests in, and interacts with, consumer identity projects. Many consumption-based studies examining ideology provide descriptive and normative accounts, affording practices of consumption emancipatory potential. In response, this research adopts a critical marketing perspective in order to draw out the macro and political implications of meso cultural production systems and micro consumption experiences and identity projects. Focusing on the contemporary American feminist movement, and on discourses around sex and sexuality, it explores how hegemonic (patriarchal) and counterhegemonic (feminist) ideologies are communicated in the marketplace, through the media, to understand their role in regard to consumers’ lived experiences and interactions with advertisements. Working within the consumer culture theory tradition, this thesis employed a variant of phenomenological interviewing that explored female emerging adults’ sexual narratives and their interpretations of sexualized ads. By generating data on a specific type of experience, inferences were drawn about how young women experience and relate to the contemporary feminist movement. In total, 14 American women, aged 20 to 31, were interviewed twice and also created media collages of what they considered ‘sexy’. Implementing a multi-step hermeneutic analysis, the data were analyzed through an iterative process, moving back and forth between the idiographic cases and theory. Through multiple iterations, micro, meso, and macro level inferences were made. This study suggests that young women foster diverse and temporary identifications with feminism in the pursuit of two, often overlapping, goals: ontological security and status. This results in a micro process of ‘ideological shifting’, which has depoliticizing effects, insofar as (anti-) feminist brands and identities were readily appropriated and discarded depending on specific contexts and situations. Thus, contrary to much work in the consumer culture theory tradition, which presents consumption as having transgressive and liberating effects, this study finds that while the young women had the power to dialogically interact with marketized (meso level) ideologies that constitute the marketplace, they failed to intercept the macro level processes of marketization and commodification and consequently did not challenge the hegemonic (patriarchal) ideology at large. In adopting a critical perspective, this study offers valuable insight into the relationship between ideology and consumer behavior. Ideology is shown to be disseminated via hegemonic processes of commodification and marketization. Because these processes occur at a macro level, counterhegemonic ideologies are hegemonized and subsequently depoliticized before even reaching the consumer on a micro level. By examining ideology across all three levels, this study finds that consumer agency is largely relegated to the realm of the marketplace, where consumers’ dialogical interactions and consumption practices do not challenge the macro ideologies or oppression at large, but merely alter their marketplace expressions.

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Barboza, Renata Andreoni. "Vive la révolution animale!: an ethnography of the social consumer movement of vegetarianism." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/18051.

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Esta tese tem como objetivo oferecer uma melhor compreensão do movimento social de consumidores vegetarianos e veganos, e sintetiza os resultados de três estudos que, juntos, cumprem o duplo objetivo de analisar a revolução na videografia e a exclusão de mercado. No primeiro estudo, discute-se o papel central da exclusão de mercado no movimento social vegetariano na cidade de São Paulo e descreve o compromisso dos vegetarianos com base em suas formas individualizadas de participação e seu foco na mudança cultural. O segundo estudo desta tese apresenta o método videográfico e discute sua aplicação à prática da pesquisa acadêmica e de mercado, apresentando um protocolo que resume a compreensão rica e detalhada deste método na prática. O terceiro estudo é uma videografia já publicada, que utiliza a realistic conflict theory para observar como diferentes tipos de pessoas ligadas ao universo do vegetarianismo e veganismo lidam com conflitos dentro e fora do movimento e como esses conflitos afetam a dinâmica do mercado. Os dados baseiam-se em 12 meses de trabalho de imersão etnográfica, com visitas a 18 eventos vegetarianos, cinco demonstrações públicas nas ruas e visitas regulares a cinco restaurantes veganos, para observar e conversar com vegetarianos e veganos no local. Foram realizadas entrevistas em profundidade com 6 ovo-lacto-vegetarianos e 27 veganos. O artigo conclui com uma discussão das principais contribuições teóricas, implicações gerenciais, implicações para as políticas públicas, assim como com indicações de limitações e sugestões para pesquisas futuras.
This dissertation aims to provide an improved understanding of the social consumer movement of vegetarians and vegans, while it summarizes the results of three studies that, taken together, fulfill the twin objectives of analyzing the revolution in videography and analyzing marketplace exclusion. In the first study, the central role of marketplace exclusion in the social consumer movement of vegetarianism in the city of São Paulo is discussed, and the commitment of vegetarians based on their individualized forms of participation and their focus on cultural change is described. The second study of this dissertation discusses the technique of videography and its application to the practice of academic and market research, presenting a protocol that summarizes the rich and detailed understanding of this method in practice. The third study is an example of a published videography that uses realistic conflict theory to observe how different types of people connected with vegetarianism and veganism deal with conflicts within and outside the movement and how these conflicts affects market dynamics. The data are based on 12 months of ethnographic immersion fieldwork that involved visits to 18 vegetarian events, five public demonstrations on the street, and regular visits to five different vegan restaurants, in order to observe and talk to vegetarians and vegans on-site. Extended interviews were conducted with 6 ovo-lacto vegetarians and 27 vegans. The paper concludes with a discussion of the main theoretical contributions, managerial implications, implications for public policy, and limitations and suggestions for further research.

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Favreau, Marie-Diane Lucie. "The pre-shrinking of psychiatry : sociological insights on the psychiatric consumer/survivor movement (1970-1992) /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC IP addresses, 1999. http://wwwlib.umi.com/cr/ucsd/fullcit?p9935449.

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Dong, Fang. "A study of the 'ripple effect' on house price movement in the UK: 1969-1989 : time series analysis of the regional house price movement in the United Kingdom with tests of the 'ripple effect'." Thesis, University of Bradford, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.261983.

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Hively, Myiah Hutchens. "The effects of self-efficacy statements in anti-tobacco fear appeal PSAs." Online access for everyone, 2006. http://www.dissertations.wsu.edu/Thesis/Spring2006/m%5Fhively%5F042706.pdf.

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Gray, Melissa Faith. "Accounting for Political Virtue: Consumer Choice and the Non-Consumption Movement in Revolutionary New York City." W&M ScholarWorks, 2008. https://scholarworks.wm.edu/etd/1539626560.

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Lee, Jihyun. "Boycotting in the age of social media: the case of #NoJapan movement in South Korea." Thesis, Uppsala universitet, Medier och kommunikation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413944.

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The advent of the digital era has brought transformation to various practices including consumer boycotts. Social media has enhanced consumer power and most boycott actions have an online presence so that their influence is no longer limited to specific geographical areas. Instead, there is a far-reaching global impact through online platform technologies. This study aims to fill in the gap in existing research on consumer boycotts by addressing the impact of social media on this practice. Using the case of the #NoJapan movement in SouthKorea, the thesis discusses the transformatory trends and changing motivations of consumer boycotts in the times of social media. The theoretical frameworks used in the analysis process include Self-Determination Theory and The Honeycomb of Social Media Framework which help explain diverse motivation factors, types of motivation, and social media functionalities. This research uses a mixed-methods approach to conducting in-depth interviews of #NoJapanparticipants and analyzing posts related to this particular boycott campaign. The main focus of this process is to investigate social media utilization and boycott motivation shown in the#NoJapan case. The findings of the study show the diversity of practices prevalent in social media use by people engaging with #NoJapan boycotts in the online environment. Moreover, the finding problematizes the social media space as one which has both positive and negative effects on an individual’s boycott motivation. This thesis has made significant contributions to the field of SDT and boycott studies by expanding their perspective on online interaction.

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Trel, Marion. "The effect of product familiarity on consumers' attention to online advertisements : An eye-tracking experiment." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12644.

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Purpose - The purpose of this research was to study millennial consumers' attention to online advertisements published by streetwear companies on social media. The aim was to investigate differences between consumers' attention to familiar products and unfamiliar products. Three hypotheses were constructed to test whether product familiarity affects consumers´ attention to advertisements: H1: Consumers who are familiar with the products are more likely to look at them in advertisements than consumers who are unfamiliar with the products. H2: Consumers who are familiar with the products will spend more time looking at them in advertisements than consumers who are unfamiliar with the products. H3: Consumers who are familiar with the products will find them faster from advertisements than consumers who are unfamiliar with the products. Method - The study applied between-subjects design by dividing 40 participants in two matched groups based on their gender. Both groups had 10 male and 10 female participants. During the eye-tracking experiment, participants in Group 1 were shown three product photos for two seconds and three advertisements containing the same products for four seconds. Participants in Group 2 were only presented with three advertisements for four seconds. The results of the study are presented in two parts. Firstly, heatmaps give an illustrative overview of the findings and Statistical analysis presents the results of statistical tests. Chi-square test was performed to test the first hypothesis and independent-samples t-tests were performed to test the second and third hypotheses. Results - The results of the study show that people who were familiar with the products were more likely to look at them in advertisements than consumers who were unfamiliar with the products. Also, people who were familiar with the products spent more time looking at them compared to people who were unfamiliar with the products. However, previous exposure to products did not result in faster identification of the products from advertisements.

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Gray, Vaughan R., and n/a. "Referral source selection in word of mouth communication : findings from export education movements of China and Malaysia." University of Otago. Department of Marketing, 2007. http://adt.otago.ac.nz./public/adt-NZDU20070501.120724.

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Research attention on word of mouth (WOM) communication is growing in necessity and popularity as recent studies continue to confirm that WOM has a significant effect on consumer and organisational decision-making and buying behaviour. Much of the theory generated from this field of communications research has been based on product purchase situations that take place in the United States. More recent developments in the stream of research have begun to address WOM in service contexts and also driven a need to test the reliability of previous works in other countries and cultures. The research problem of this thesis emerged from such needs to further develop WOM theory and is defined by two key statements: (i) How does perceived source credibility and the content (message) of personal communication shape and determine the nature of a WOM system? (ii) What likely influence does culture have on a WOM system? The WOM system conceptualised within this thesis refers to a network of actors in which, personal, verbal, face to face communication occurs. It also refers to the nature of the information exchanged and how these messages determine which actors within the system participate. Addressing the need for further research into service-based contexts, the industry of export education was identified as an ideal environment in which to investigate the problem. In particular, international students (current and potential) were interviewed and surveyed on how WOM is used to gather information to make a decision on where to study. A predictive model of referral source selection is developed as the significant contribution to theory resulting from the qualitative and quantitative research employed in the methodology. The qualitative research was exploratory in nature and designed to understand the decision-making process international students went through before making a choice on their study destination. In depth interviews confirmed that WOM was used frequently throughout this process and identified the important pieces of information sought after by students and which sources the students consulted to obtain the information. International students are concerned about the international recognition of a university, teaching styles, tuition fees, graduate prospects and how compatible the lifestyle of the host country is for them amongst many issues. They consult a variety of personal sources including family, friends, alumni, university agents and even their school teachers. The main quantitative study in this thesis surveyed 420 university students from China and Malaysia and was designed to provide theory verification for the WOM system and explore potential impacts of culture on this system. Firstly, four common WOM themes were identified from all of the content exchanged through WOM between students and their referral sources. These themes are grouped as; informational messages, comparative messages, personal perspectives and guidance messages. The WOM system was then depicted as a predictive model of referral source selection based on which WOM themes are exchanged between actors. As consumers progress through a structured decision-making process, their information requirements (WOM themes) change and so do the sources selected to deliver the information. Secondly, important differences in WOM behaviour emerged between the Chinese and Malaysian samples. Although students from both countries are equally influenced by personal sources of communication, Malaysians considered alumni friends and parent/family sources to be more influential than the Chinese. Whereas the Chinese preferred talking with school teachers and close friends to help in their decisions. These findings added credible evidence of national culture effects to the predictive model of source selection. The thesis concludes by addressing limitations in the research - largely, that the study failed to produce evidence of cultural value dimensions impacting on the WOM system. The Chinese cultural value framework employed was well justified as an appropriate measure however, there were no equivalent measurements of Malaysian cultural values and the study was conducted on a limited convenience sample, making results difficult to generalise through Chinese and Malaysian populations. Further research was then suggested to address these limitations.

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Selander, Caroline. "The redefinition of private import of alcohol : With focus on products purchased on the Internet and the Swedish legislation." Thesis, Jönköping University, JIBS, Information Centre for Foreign Law, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-528.

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The free movement of goods constitutes one of the fundamental principles of the European Union and entitles goods entrance to the internal market. Sweden had before 1995 few monopolies concerning the import, export, manufacturing, distribution and retail on alcohol, and had to as a result of entering EU abolish four of these. The monopoly on retail, Systembolaget, was retained, and is still today strictly controlled by limited number of stores as well as restricted openly-hours. Systembolaget contributes an important part of the Swedish Alcohol Policy, which main purpose is to limit the accessibility of alcohol in Sweden. Another essential purpose is to prevent alcohol to reach people under the age of twenty, and this is upheld by strict age-controls when purchasing alcohol from Systembolaget.

Lately it has been argued that the Swedish prohibition of private import of alcohol con-stitutes a restriction of the free movement of goods and in breach of Article 28 EC. The exception of such restriction is presented in Article 30 EC and allows Member States to obtain national trade barriers if a justification based on the protection of the public health could be made. The Commission is of the opinion that the Swedish prohibition constitute such a restriction referred to in Article 28 and is not willing to accept the justification to protection of the public health. The Swedish government however, is reluc-tant to remove the prohibition and argues that consumers that require a certain product can import alcohol through Systembolaget. An elimination of the ban would undermine the core purpose with Systembolaget which is to protect the public health and prevent alcohol to be distributed to people under the age of twenty.

According to the Alcohol Act a person who has turned twenty can legally import alco-hol to Sweden when he is travelling with the goods if those products are for his personal use. A proposal has been presented to a redefinition of private import, which would in-clude situation where the buyer is not personally travelling with the goods, yet the transportation is carried out on the buyer’s behalf. Such purchases are often referred to distance purchase, and in those situations should the excise duty be laid down in the coun-try where the good was released for consumption. In distance sales the seller is respon-sible for the transportation of the goods but also to pay excise duty on the products in the country of destination.

A redefinition of private import to include transportation made on the buyer’s behalf could create problems since there is no actual contract between the seller and the transporting-company. Problems can then arise since the seller has no possibility to control that the buyer is of the legal age or guaranteeing that the alcohol is for that person’s use

Den fria rörligheten av varor utgör en grundstomme inom den Europeiska Unionen, vilken erkänner varor från medlemsstaterna tillträde till den gemensamma marknaden. Sverige hade fram till 1995 fem olika monopol som reglerade importen, exporten, tillverkningen, distributionen och försäljningen av alkohol, men var tvungen som ett led i inträdet till EU att avveckla fyra av dessa. Kvar återstod försäljningsmonopolet, Systembolaget, vilket än idag är strikt reglerat genom begränsat antal butiker och öppet-tider. Systembolaget utgör in viktigt beståndsdel i den svenska alkoholpolitiken, vilken har till syfte att begränsa alkoholen och dess skadeverkningar i Sverige. Ett viktigt mål är också att motverka att alkoholen når ut till ungdomar under 20år, varvid strikta kon-troller av ålder sker vid köp på Systembolaget.

På senare tid har det diskuterat huruvida det svenska förbudet mot privat införsel av alkohol skall anses vara förenligt med den fria rörligheten av varor och den uppställda artikel 28 i EG-fördraget. Där stadgas det att inga importrestriktioner skall hindra varor tillträde till den gemensamma marknaden. Det uppställda undantaget i artikel 30 berättigar medlemsstaterna att behålla en sådan restriktion om det kan anses nödvändigt till skyddet för den allmänna hälsan. Kommission har i ett motiverat yttrande upplyst Sve-rige att förevarande förbud utgör en sådan restriktion som avses i artikel 28 och att förutsättningarna att behålla ett sådant förbud inte kan anses uppfyllda. Den svenska regeringen anser att förbudet fyller en viktig funktion genom att begränsa tillgängligheten av alkoholen på den svenska marknaden, samt upplyser att en konsument som önskar importera särskilda produkter kan göra detta genom Systembolaget. Att tillåta konsumenter att importera fritt skulle försvaga det ursprungliga syftet med Systembolaget, vilket är att skydda den allmänna hälsan och minska risken för att alkohol blir tillgänglig för ungdomar.

Enligt Alkohollagen kan en person som har fyllt 20 fritt importera alkohol till Sverige under förutsättning att denne reser in med varorna till Sverige och att dessa varor är för hans personliga nyttjande. En föreslagen utvidgning av definitionen privat import kan komma att inkludera varutransporter vilka sker för köparens räkning, ofta kallade distans köp. Detta skiljer sig då nämnvärt från distansförsäljning där säljare står för transporten, och är skyldig att betala punktskatt i destinationslandet för dessa varor. Vid distans köp skall ingen beskattning ske i destinationslandet, under förutsättning att dessa avgifter har betalts i varans ursprungsland.

En utvidgning av definition av privat import till att innefatta varutransporter organiserade av köparen kan skapa problem då inget riktigt kontrakt föreligger mellan säljaren och transportbolaget. Svårigheter kan då uppstå för säljarens då denne saknar möjlighet att kontrollera att köparen är av påstådd ålder och att alkoholen är avsedd för dennes personliga konsumtion.

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Mion, Mirian Raquel Buiz. "Os movimentos do movimento infância livre de consumismo : problematizando o consumismo e a infância." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2015. http://hdl.handle.net/10183/156745.

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Esta dissertação versa sobre o acompanhamento cartográfico realizado acerca do Movimento Infância Livre de Consumismo (MILC). O MILC é uma iniciativa promovida por mães, pais e cidadãos que lutam quanto aos aspectos do consumo que julgam ser prejudicial: o consumismo promovido pela publicidade dirigida a crianças. Tal movimento atua em prol da regulação da publicidade infantil em solo brasileiro. Este trabalho é constituído por uma introdução que traz o contexto da pesquisa e a trajetória da pesquisadora, acrescido de dois artigos que versam sobre os aspectos importantes sobre o Movimento. O primeiro artigo intitulado de “O uso das redes sociais como espaço de lutas quanto à publicidade infantil” tem como objetivo apresentar e discutir o surgimento e desdobramentos do MILC. O segundo artigo “Problematizando o consumismo na infância a partir do olhar do Movimento Infância Livre de Consumismo" versa sobre a concepção do MILC quanto ao construto consumismo em contraponto com algumas abordagens de outros autores. Ao final, faço uma retomada dos principais pontos discutidos e verso sobre outras possibilidades e desdobramentos.
This dissertation addresses the cartographic monitoring conducted on the Movement for a Consumerism-Free Childhood (Movimento Infância Livre de Consumismo- MILC). The MILC is an initiative by mothers, fathers and citizens to fight aspects of consumption they see as harmful: consumerism promoted by advertising aimed at children. The movement advocates regulation of children’s advertising in Brazilian territory. This work consists of an introduction that presents the study’s context and the researcher’s work history as well as two articles that address important aspects of the Movement. The first article – The use of social networks such as fighting space as child advertsing – aims to present and discuss the emergence and consequences of the MILC. The second article – Questioning consumerism in childhood from the look of the Movement for a Consumerism-Free Childhood – addresses the MILC’s view on consumerism compared to some approaches by other authors. At the end, I resume the main points discussed and address other possibilities and developments.

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Williamson, Raya. "A Movement for Authenticity: American Indian Representations in Film, 1990 to Present." Kent State University Honors College / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1494330075140438.

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Amir, Abdulgader. "The spatial logic of pedestrian movement and exploration in the central area of Jeddah : the effect of spatial configuration on shopping behavior." Diss., Georgia Institute of Technology, 1998. http://hdl.handle.net/1853/23375.

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Lilley, Terry Glenn. "The collective display of war-related ribbons as symbolic participation Social patterns of engagement /." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 136 p, 2007. http://proquest.umi.com/pqdweb?did=1400423521&sid=8&Fmt=2&clientId=8331&RQT=309&VName=PQD.

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Kerner, Ann-Christiin. "Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14707.

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Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area, qualitative research strategy approach was chosen for this thesis, to get more deep data about the slow fashion consumer profile and buying insights. To address the research questions, single case study was used. The data was gathered through semi-structured interviews that were conducted with five female slow fashion consumers who had recently made a purchase from a Swedish slow fashion brand MASKA’s online store. To analyse the data, a coding approach was used. As a result of the coding process, themes that described the slow fashion consumer’s profile and buying insights emerged and were used later to create a narrative of the slow fashion buyer persona. Conclusion: In order to expand knowledge of slow fashion brand customer, a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion buyer was developed with this study. To answer the research questions and develop persona, five female slow fashion brand buyers were interviewed. Answering the research questions provided 8 different themes that emerged from the interview transcripts and made up slow fashion brandbuyer persona, which fulfilled the purpose. The emerged themes were describing who slow fashion brand buyer persona is: 1) creative mind; 2) globetrotter and explorer; 3) fond of nature, and themes that described what influences the slow fashion buyer: 4) consciousness; 5) quality over quantity; 6) shoppers of small boutiques; 7) trust; 8) esthetics. This study did not come to a firm conclusion, but rather aimed to provide more in-depth knowledge about slow fashion brand buyer and point out implications to further study the slow fashion consumer.

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Helleday, Cornelia. "”MODE SKA VARA HÅLLBART – IT’S A F/ACT!” : En multimodal diskursanalys av F/ACT Movements Instagramkonto." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-179556.

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The environmental organisation F/ACT Movement started as a reaction to the unsustainable business that the fashion industry represents. Their ambition is to change the fashion industry and give it a sustainable direction. They intend to accomplish this in collaboration with counties, universities and companies - but their prime audience is the consumers. The purpose of this essay was to study how F/ACT Movement engages their audience on social media around the subject sustainable fashion. In addition I aimed to examine how it can help them shape a strong community and long term public relationships. To attain the purpose of this study the theoretical framework includes theories of sustainability, consumption behavior and multimodal critical discourse analysis (MCDA). MCDA helped me analyze how F/ACT Movements structures language and visual text to engage the followers. Furthermore I added theories of social identity, communities on digital platforms and public relations. The method used in this essay was a multimodal discourse analysis, which intent is to study the meaning of how language and visual texts are constructed. Eight Instagram posts were studied and several patterns were found in the analysis. The results showed that F/ACT Movement engage their followers by using both a strong and confident language as well as visual symbols that benefits fashion as a sustainable lifestyle. Moreover they present sustainable facts and solutions which support the ideology of how a green lifestyle and consumption behavior can create a sustainable future. The results also showed that F/ACT Movement combines several different discourses in a complex way, which indicates that their vision is to contribute with a change on a social and cultural scale. Finally the results showed that F/ACT Movement values the dialog, community and relationship with their followers deeply. By inviting their followers to be a part of the group identity “sustainable consumers” they create a strong community. Furthermore they are communicating with an audience who already has knowledge and a high interest in sustainable fashion, which gives them a beneficial position to build strong public relations. In conclusion the study shows that F/ACT Movement uses a strong but friendly approach as a strategy to make the fashion industry a sustainable business.

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Whitlock, Mary Catherine. "Selling the Third Wave: The Commodification and Consumption of the Flat Track Roller Girl." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/4255.

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In an ethnographic examination of the "modern" roller derby movement that began in the early 2000s, I explore Women's Flat Track Derby in Florida. What does it mean to be a roller derby player? How is she conceptualized and commodified? Or more centrally, how is third wave feminism used as a catalyst of this commodification? In order to fully appreciate, understand, and even embrace roller derby, I look at roller derby leagues as social movement organizations (SMOs) in order to note how they frame themselves and maintain collective identity the commodification of third wave feminism. First, I will explore various facets of the "modern" roller derby movement by way of gender, sexuality, and youth as central themes of roller derby culture and identity. Second, I note how roller derby utilizes rhetoric associated with third wave feminism. Third, I examine how roller derby is conceptualized as a social movement and while doing so note the charity organizations that various leagues support. I go on to explore how cultural capital is used in roller derby as a way to create insider knowledge while appropriating third wave feminism. Finally, I will look at how all aspects of roller derby I discussed illuminate a critique of third wave feminism. It is through these facets that I illustrate how the modern flat track roller derby employs third wave feminist rhetoric to produce and commodify the roller derby player identity.

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Stevens, Courtney A. "Promoting ethical consumption behavior through spaces constructed by collective actions and pre-existing values how Fairtrade Towns establish pathways for participation /." Laramie, Wyo. : University of Wyoming, 2008. http://proquest.umi.com/pqdweb?did=1798967321&sid=1&Fmt=2&clientId=18949&RQT=309&VName=PQD.

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Gustin, Mary Elizabeth. "The intention to purchase a night's stay in a hotel: an empirical test of the Hines' model of responsible environmental behavior." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/40042.

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This study was approached with a desire to move forward the body of knowledge concerning environmental research as it pertains to the hospitality industry. The endeavor was undertaken with the belief that concern and awareness about the environment is not a passing fad but a fundamental shift in society. In order for any business to survive it must keep up with changes and meet the demands of consumers. The research efforts in this study were aimed at establishing the validity and reliability of a consumer behavior model specifically related to environmental behavior. The purpose of this dissertation was to evaluate a consumer's intention to stay in a hotel based on the environmental strategies used by that hotel. Hines (1984) developed a conceptual environmental consumer behavior model based on a meta-analysis of literature on environmentally responsible behavior. Hines' conceptual Model of Responsible Environmental Behavior utilized knowledge, abilities, attitudes, personal responsibility and locus of control to predict environmental behavior. The goal of this study was to empirically test an adapted version of Hines' Model of Responsible Environmental Behavior. This adapted version utilized knowledge, attitudes and perceived self-efficacy to predict consumers' intentions to purchase a night's stay in a hotel. Canonical correlation analysis was used to test the relationship between intention and each of the variables (knowledge, attitudes and perceived self-efficacy) in Hines' model. The multivariate test of significance revealed that each variable had a positive relationship to intention to purchase. The Hines' Model of Responsible Environmental Behavior was more useful in predicting consumers' intention to purchase a night's stay in a particular hotel than each variable individually. The model tested in this study has laid the foundation for developing a sound environmentally responsible consumer behavior model. The research findings suggest that a hotel implementing environmental strategies can increase business for that hotel.
Ph. D.

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Costa, Nelson Nery. "POLÍTICA DE CONSUMO: MOVIMENTO SOCIAL DE DEFESA DO CONSUMIDOR NO BRASIL." Universidade Federal do Maranhão, 2014. http://tedebc.ufma.br:8080/jspui/handle/tede/787.

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The doctoral thesis, defended for the graduation in Public Policies from the Federal University of Maranhao, with the Consumation Policies: the consumers protection in Brazil social movement . The goal of the research was to study and understand the institutional influence achieved by the movement from the 1988 Constitution s dispositions as well as the 1990 Consumer s Protection Code. The main problem of the doctoral thesis was to know if whether the social movement was somehow responsible for the diffusion, claim and establishment of the consumer s rights in Brazil, at the end of the 20th century. As secondary problems, the following questionings arose: a) how the workers acquired rights to become the current consumers?; b) how the Brazilian consumer society was formed?; c) how was the consumer s protection movement expressed in Brazil?; d) what are the characteristics of the consumer s rights and the National Policy of Consumption Relations? To answer, a research following the dialectical method based on the Karl Marx and other authors who followed his general orientation, from several currents and shades concepts of capitalism, merchandise, alienation, market, capital-gain and worker. At the end of the 20th century in Brazil, the thesis was the defense of the free market and free competition, based on the principles of contractual freedom and linking force of what was legally agreed. As the antithesis was the social movement for the consumer s defense, that defended changes in the constitution regarding consumer s rights and the connected public policy. As a synthesis of this conflict, the 1988 Constitution approached the theme, and soon after, the Consumer s Protection Code itself in 1990. From the shock, constitutional provisions were created followed by its codification as a synthesis of the earlier opposites conflict, leading to a new consumer conscience supporting consumer awareness and consumption relationships policies. The secondary hypothesis were answered, confirming its assertive that: a) alienation though consumption solidified the basis of the capitalist social unit; b) slowly, a consumption society was created in Brazil based on the dependence of transnational companies; c) several consumer protection movements and public administration offices articulated and organized to create a consumption policy; d) the consumer protection policies were established based on the protection of the disadvantaged, the vetting of abusive and surprise clauses, the linkage between advertisement and product, consumer s education, nature protection, the participation of associations and use of class action suits. Finally, the main hypothesis was considered, leading to the conclusion that the consumer protection social movement was responsible for the establishment of Brazil s public consumption policies, at the end of the last century, especially with the creation of the consumer s protection in the 1988 Constitution and the establishment of the National Policy of Consumption Relations in the 1990 Consumer s Protection Code.
A tese de doutorado, defendida junto à Pós-Graduação em Políticas Públicas da Universidade Federal do Maranhão, tem como tema Políticas de Consumo: movimento social de defesa do consumidor no Brasil . O objetivo da pesquisa foi estudar e compreender a influência institucional que o movimento do consumidor conseguiu com as disposições previstas na Constituição de 1988 e com o próprio Código de Defesa do Consumidor, de 1990. O problema principal da tese de doutorado era saber se o movimento social de alguma forma foi responsável pela difusão, pela reivindicação e pela instituição do direito do consumidor, no Brasil, no final do século XX. Como problemas secundários, formularam-se as seguintes indagações: a) como se deu a alienação do trabalhador para se tornar o consumidor atual?; b) como ocorreu a formação da sociedade de consumo brasileira?; c) como se manifestou o movimento de defesa do consumidor, no Brasil?; d) quais são as características do direito do consumidor e da Política Nacional das Relações de Consumo? Para responder a tanto, pesquisou-se por meio do método dialético com base nos conceitos de capitalismo, de mercadoria, de alienação, de mercado, de mais valia e de trabalhador de Karl Marx e dos autores que seguiram sua orientação geral, de várias correntes e matizes. No final do século XX, no Brasil, a tese era a defesa do livre mercado e da livre concorrência, com base nos princípios da liberdade contratual e da força vinculante do que for pactuado legalmente, ao passo que sua antítese foi o movimento social de defesa do consumidor, que defendeu a inclusão no texto constitucional das disposições sobre o direito do consumidor e sobre a política pública a ele vinculado. Como síntese desse conflito, surgiramas disposições sobre a matéria na Constituição de 1988 e, logo depois, com o próprio Código de Defesa do Consumidor, de 1990. Em decorrência do choque, criaram-se as disposições constitucionais e em seguida sua codificação, como síntese do conflito dos contrários anteriores, com a formação de uma nova consciência no consumidor em favor do consumo consciente e de política das relações de consumo. As hipóteses secundárias foram respondidas, confirmando-se suas assertivas, de que: a) a alienação pelo consumo forjou a base da unidade da sociedade no capitalismo; b) formou-se, lentamente, uma sociedade de consumo no Brasil com base na dependência e nas empresas transnacionais; c) houve articulação e organização de vários movimentos de defesa do consumidor e de órgãos públicos para a criação de política de consumo; d) foram fixadas as políticas de defesa do consumidor, com base na proteção da hipossuficiência, da vetação das cláusulas abusivas e da cláusula de surpresa, da vinculação da propaganda como o produto, da educação do consumidor, da proteção da natureza, da participação de associações e do uso de ações coletivas. Por fim, procurou-se responder à hipótese principal, concluindo-se que o movimento social de defesa do consumidor foi responsável pela instituição de políticas públicas de consumo, no Brasil, no final do século passado, especialmente com a criação da defesa do consumidor na Constituição de 1988 e com a fixação da Política Nacional das Relações de Consumo no Código de Defesa do Consumidor, de 1990.

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Soares, Simone de Carvalho. "A atuação das ONGs de defesa do consumidor na promoção da alimentação saudável: um embate com a indústria de alimentos no Brasil." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24294.

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Este trabalho apresenta uma investigação sobre como as ONGs de Defesa do Consumidor atuam no segmento da alimentação, e as estratégias empreendidas em benefício da maior transparência das marcas dessa indústria no relacionamento com a sociedade brasileira. Três estudos de caso de instituições da sociedade civil organizada são apresentados, todos com características particulares, mas complementares entre si, na condução de suas ações de ativismo e advocacy. A relevância da causa para as ONGs estudadas se justifica pela dimensão que o tema da alimentação saudável vem alcançando globalmente no início do século XXI, estimulado pelos crescentes índices de obesidade da população e o consequente aumento das Doenças Crônicas Não Transmissíveis (DCNT). A questão ultrapassou o âmbito médico e as agendas de saúde pública, ganhando as rodas de conversa e amplo espaço na grande imprensa, transformando-se em uma das principais bandeiras dos Movimentos dos Consumidores no Brasil. As transformações também são verificadas no comportamento dos consumidores, criando desafios e oportunidades para a indústria de alimentos processados e ultraprocessados, que estão sendo provocadas a mudar seus portfólios, com a adição de produtos com benefícios funcionais e quantidades reduzidas de gordura, sal e açúcar. Em suas estratégias de negócio também estão investindo em marcas e empresas do segmento de saudáveis para acelerar a inserção nesse mercado em expansão. Esses movimentos vêm sendo monitorados pelas ONGs estudadas, dada a ampla oferta de produtos que, de fato, não entregam a saudabilidade prometida e confundem os consumidores em suas escolhas alimentares. O trabalho apresenta ainda evidências de que o hiato existente entre corporações e seus stakeholders é fruto da cisão entre ética e negócios na sociedade contemporânea. Os embates políticos, regulatórios e legais travados pelas ONGs ratificam sua relevância neste contexto e demonstram a importância do diálogo qualificado entre partes interessadas para que a integridade nas relações de consumo seja preservada.
This contribution presents an empirical investigation about how consumer organizations work in the food segment, and the strategies undertaken in favor of greater transparency of the brands of this industry in the relationship with Brazilian society. Three case studies of civil society organizations are presented, all with particular characteristics but complementary to each other, in the conduct of their activism and advocacy actions. The relevance of the cause to the NGOs studied is justified by the dimension that the theme of healthy eating has been reaching globally at the beginning of the 21st century, stimulated by the increasing obesity rates of the population and the consequent progression in Non- Communicable Chronic Diseases (NCCD). The issue went beyond the medical field and public health agendas, reaching conversations between friends and wide space in the mainstream press, becoming one of the main topics of Consumer Movements in Brazil. Transformations are also happening in consumer behavior, creating challenges and opportunities for the processed and ultra-processed food industry that are being challenged to change their portfolios with the addition of products with functional benefits and reduced amounts of fat, salt and sugar. In their business strategies they are also investing in brands and companies in the healthy segment to accelerate their insertion in this growing market. These movements are being monitored by the NGOs studied, given the wide range of products that do not deliver the promised health and confuse consumers with their food choices. The findings also demonstrate that the gap between corporations and their stakeholders is a result of the split between ethics and business in contemporary society. The political, regulatory and legal clashes waged by NGOs confirm their relevance in this context and demonstrate the importance of qualified stakeholder dialogue to preserve integrity in consumer relations.

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Santos, Nádia Bernuci dos. "Consumo responsável e mobilização social: estudo de caso da dinâmica comunicacional da Rede Ecológica do Rio de Janeiro." Universidade Federal do Rio de Janeiro / Instituto Brasileiro de Informação em Ciência e Tecnologia, 2013. http://ridi.ibict.br/handle/123456789/702.

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This dissertation addresses the dynamics of information flows in a network of responsible consumption. With a broad perspective that the ecological question emerges showing the unsustainability of the system of capitalist production and consumption compared to the depletion of natural resources. The topic of research approaches aspects associated with consumption as an important operator that capitalist growth model, raising the debate of the formation of movements opposed to consumerism and mobilized for transformation through a social practice that goes against the logic of the capitalist market. In this sense, this work aimed to raise some groups that operate in Brazil, motivations and identify their causes and to propose different categories of groups, that have in common the opposition to consumerism and support environmental causes. Thenceforth, the dissertation selected for the preparation of a case study of a group of activists who organized a movement called Rede Ecológica. This case study sought to identify, through a mapping of internal and external flows of information in dynamic communication network. To perform this research we used the Social Network Analysis which was based on data obtained through interviews and surveys in loco. Without claiming to represent the set of social movements in Brazil, which in many ways act against consumerism, the case study describes one of the final links in a debate that begins with the ecological crisis. In this sense, a contribution of this dissertation may be to mark with one of the possible directions and necessary to face the ecological crisis, in addition to public policy, where the spontaneous and autonomous organization of people gathered around common causes, acts as incubators new projects of society
A presente dissertação aborda a dinâmica dos fluxos de informação de uma rede organizada em torno do consumo responsável. Parte de uma perspectiva ampla onde a questão ecológica emerge evidenciando a insustentabilidade do sistema de produção e consumo ante o esgotamento de recursos naturais. A partir daí, o tema da pesquisa aproxima-se de aspectos associados ao consumismo enquanto importante operador desse modelo de crescimento capitalista, trazendo para o debate a constituição de movimentos que se opõem ao consumismo e buscam uma transformação por meio de uma práxis social que contraria a lógica de mercado dominante. Nesse contexto, buscou-se nesse trabalho levantar alguns grupos que atuam no Brasil, identificar suas motivações e causas e assim propor categorias diferenciadas de grupos que, em comum, tem o fato combaterem o consumismo e apoiarem causas ecológicas. A partir daí, a dissertação selecionou para a elaboração de um estudo de caso um grupo de ativistas que se organizam num movimento denominado Rede Ecológica. Nesse estudo de caso buscou-se identificar, por meio de um mapeamento dos fluxos internos e externos de informações a dinâmica comunicacional da rede. Para realização desta investigação foi empregada a Análise de Redes Sociais que se baseou em elementos obtidos por meio de entrevistas e levantamentos in loco. Sem a pretensão de representar o conjunto de movimentos sociais no Brasil, que por meios diversos atuam contra o consumismo, o estudo de caso apresentado, descreve um dos elos finais de um debate que começa com a crise ecológica. Nesse sentido, uma contribuição da presente dissertação pode ser a de demarcar com uma das direções possíveis e necessárias para enfrentamento da crise ecológica, para além das políticas públicas, onde a organização espontânea e autônoma de pessoas reunidas em torno de causas comuns, atua como incubadores de novos projetos de sociedade

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Castro, Reinaldo Aparecido de. "PENTECOSTALISMOS E SOCIEDADE DE CONSUMO: ANÁLISE DE COMUNIDADES PENTECOSTAIS NO DISTRITO DE RIACHO GRANDE, EM SÃO BERNARDO DO CAMPO." Universidade Metodista de São Paulo, 2013. http://tede.metodista.br/jspui/handle/tede/255.

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This dissertation analyses the relations of pentecostalism with consumer society and what influences experienced by pentecostalism from that dialogue. At first look, through a literature review to understand the movements of modern society, more especifically define the so-called consumer society. We analyse the various theories on consuption and seek to establish the parameters that govern the relationship between religion, market and consumerism. In a second step, we consider the composition of what is currently know as pentecostalisms. We understand what characteristics delimit Pentecostalism from its beginnings, as well as its evolution in the 20th century, and from there, sort your current diversity and the new directions taken by the same. We establish dialogue with the most recent census data to understand the evolution of the religious in brasilian scene. Even then, qualify this ethnographic field research: located the city of São Bernardo do Campo and the district of Riacho Grande, and that is where we will carry out Field research with subjects pentecostal religious origin. Finally, we understand, through questionnaires and interviews, which currently features assume pentecostals, as well as what changes are observed in the same religious practices, fruits dialogue between pentecostalism and the consumer society. We understand that, as a consequence of this relationship, new ways of relating to the sacred are adopted, thus setting what we define as new pentecostal religious subject.
A dissertação analisa as relações do pentecostalismo com a sociedade de consumo e quais as influências sofridas pelo pentecostalismo a partir desse diálogo. Em um primeiro momento procuramos, em pesquisa bibliográfica, compreender as movimentações da sociedade moderna, mais especificamente definimos a chamada sociedade de consumo. Analisamos as diversas teorias sobre o consumo e buscamos estabelecer os parâmetros que regem as relações entre religião, mercado e consumismo. Em um segundo momento, entendemos a composição do que é conhecido atualmente como pentecostalismos, compreendendo quais características delimitam o pentecostalismo desde seus primórdios, e como se deu sua evolução dentro do século 20, para, a partir daí, classificar sua diversidade atual e os novos rumos tomados pelo mesmo. Estabelecemos diálogo com os mais recentes dados censitários para entender a evolução desse campo religioso no cenário brasileiro. Ainda nesse momento, qualificamos o campo etnográfico da pesquisa: localizamos a cidade de São Bernardo do Campo e o distrito do Riacho Grande, onde ocorreu a pesquisa de campo com sujeitos religiosos de origem pentecostal. Finalmente entendemos, por meio de questionários e entrevistas, quais características assumem atualmente os pentecostais e as modificações observadas em suas práticas religiosas, fruto do diálogo entre o pentecostalismo e a sociedade de consumo. Entendemos que, como consequência da relação, novas maneiras de se relacionar com o sagrado são adotadas, configurando o que definimos como novo sujeito religioso pentecostal.

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Roberts, Chadwick Lee. "Consuming Liberation: Playgirl and the Strategic Rhetoric of Sex Magazines for Women 1972-1985." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1302714550.

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Dogan, Günay. "Konsumtion i rörelse : En kvalitativ intervjustudie av politiska konsumenter." Thesis, Department of Social and Welfare Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-19063.

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The purpose of the study is to examine eight individuals’ experiences and conceptions of political consumerism. Main notions in the study are concepts like reshaping of the politics, morality and individualization. The method of choice is qualitative interview and grounded theory. Theories that deal with consumer society, subpolitics and individualization constitute the theoretical framework. These theories lead to obtaining a deeper understanding of what was said in the interviews. Opportunities to improve living and working conditions for producers in the South, is the main reason for the use of political consumption.

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Ramos, Renato Emiliano Freitas Gonçalves. "O espaço na gestão de categorias : um caso prático." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7569.

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Mestrado em Gestão MBA
A gestão de categorias desempenha um papel de importância crescente no retalho, e o espaço de linear, é uma variável determinante nos resultados das categorias. O espaço é o recurso mais escasso de um retalhista, e um importante instrumento de marketing nos produtos comercializados em auto-serviço. Os retalhistas podem aumentar as suas vendas, mas também diminuir os custos, através da forma como colocam os produtos no espaço. Um retalhista português iniciou um projecto de gestão de espaço de linear, com uma estratégia de distribuição simples e realista. O espaço foi distribuído na proporção directa das vendas, estratégia comum no sector. Através de uma experiência, com 4 categorias em 2 lojas, medimos a sua eficácia. Os resultados evidenciaram a importância do espaço no crescimento das vendas. Contudo, com esta estratégia os retalhistas apenas podem esperar fracos crescimentos nas vendas.
Category management plays an increasingly important role in retail management and the shelf space is a determinant variable in the results of the category. Shelf space is the retailer´s scarcest resource. For the fast moving consumer goods, in the self-service selling situations, shelves are an important marketing instrument. Retailers cannot only increase their profit but also decrease cost by proper management of shelf allocation and products display. Space management tools and strategies are thus badly needed. For that purpose, a Portuguese retailer started a project for a top down approach on shelf space management. They needed a simple and realistic model for space allocation. We used a common strategy in the sector to allocate shelf space to products: the direct proportion of their sales. Through a field experiment in 4 categories and 2 stores, where we customized shelf based on store specific movement, we measured the effectiveness of this space management technique. The results gave supporting evidence that space matters and plays and important part in increasing product sales. However, with this strategy for space allocation retailers should expect only modest gains in category sales.

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Rasolofoarison, Dina. "Influence de la fatigue du consommateur sur le processus de traitement visuel d'une publicité." Phd thesis, Jouy-en Josas, HEC, 2011. http://pastel.archives-ouvertes.fr/pastel-00665558.

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L'objectif de cette thèse est d'étudier l'impact de la fatigue du consommateur sur son traitement de l'information ublicitaire. Plus précisément, nous désirons comprendre comment la fatigue influence le processus de traitement visuel de la publicité, ainsi que les attitudes et la mémorisation. En nous appuyant sur la théorie d'adéquation des ressources, nous postulons que le traitement de l'information publicitaire, et donc l'efficacité de la publicité, est optimal quand le niveau de ressources cognitives disponible (niveau de fatigue du consommateur) correspond au niveau de ressources exigé (niveau de complexité de la publicité). Nos résultats mettent en lumière des effets de la fatigue différents selon les deux échantillons de notre recherche (étudiants et salariés). Les étudiants fatigués adoptent une stratégie visuelle de balayage pour compenser les effets de la fatigue et rendre le traitement de l'information plus facile. Les salariés fatigués adoptent une stratégie visuelle d'attention soutenue consistant à mobiliser le peu de ressources disponibles pour traiter l'information de façon efficace. Cette stratégie visuelle d'attention soutenue a un impact positif sur la mémorisation de la publicité. Nous montrons enfin que la théorie d'adéquation des ressources n'est pas le cadre théorique approprié pour étudier notre objet de recherche. En effet, les ressources cognitives s'avèrent être dynamiques : si elles y sont motivées, les personnes peuvent adapter leur niveaude ressources à la tache à accomplir. Les implications théoriques, méthodologiques et managériales de ces résultats sont discutées.

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Ferreira, Isis Leite. "Redes alternativas de produ??o e consumo de alimentos: estudo de caso do Movimento de Integra??o Campo-Cidade (MICC/SP)." Universidade Federal Rural do Rio de Janeiro, 2015. https://tede.ufrrj.br/jspui/handle/jspui/1481.

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Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico - CNPq
The current debate about the food regimes seeks to reflect, in general, the transformation of the food system over time and space. This concept allows to place, historicizing and identify the main actors and stabilizing elements of each historical context, while allowing point periods of instability, which, in turn, drive changes towards overcoming a regime with another. Among the different approaches to the emergence of so-called 3? regime, one issue was highlighted in this research: the politicization of consumption and the emergence and expansion of alternative food networks. In this process, different types of organization, and food market are established at the same time that consumers is centrality. In Brazil, the process of formation of alternative food networks culminated in the construction of the National Network of Responsible Consumer Groups, that did emerge different paths, processes and dynamics of various groups. Among them, we analyze the case of the Rural-Urban Integration Movement ? MICC ? which since the 80s, has been articulating small farmers and working classes of consumers of S?o Paulo east zone around the marketing of organic food and non-organic, also called conventional food. The study examined the performance of the MICC from the concepts of governance, market and embeddedness. As a result pointed that MICC experience is specific because is related to the classic struggles of reducing inequality and social injustice because the emergence of the movement is closely related to the work of the Catholic Church in the context of political mobilization for land reform. However, on the initiative of another actor, the Kairos Institute, MICC expands agenda and form of action, adopting the narrative responsible consumption
O atual debate acerca dos regimes alimentares busca refletir, de maneira geral, as transforma??es do sistema agroalimentar ao longo do tempo e do espa?o. Este conceito permite situar, historicizar e identificar os principais atores e elementos estabilizadores de cada contexto hist?rico, ao mesmo tempo em que permite apontar os per?odos de instabilidade, que, por sua vez, impulsionam transforma??es em dire??o ? supera??o de um regime por outro. Dentre os diversos enfoques sobre a emerg?ncia do chamado 3? regime alimentar, uma quest?o mereceu destaque nesta pesquisa: a politiza??o do consumo e o surgimento e expans?o de redes alimentares alternativas. Neste processo, diferentes formas de organiza??o, rela??o e comercializa??o de alimentos s?o estabelecidas, ao mesmo tempo em que o consumidor ganha centralidade. No Brasil, o processo de forma??o de redes alimentares alternativas culminou na constru??o da Rede Nacional de Grupos de Consumo Respons?vel, que fez emergir diferentes trajet?rias, processos e din?micas de diversos grupos. Dentre eles, analisamos o caso do Movimento de Integra??o Campo-Cidade (MICC) que, desde a d?cada de 80, vem articulando pequenos produtores e consumidores de classes populares da Zona Leste de S?o Paulo em torno da comercializa??o de alimentos org?nicos e n?o org?nicos, chamados tamb?m de alimentos convencionais. O trabalho analisou a atua??o do MICC a partir dos conceitos de governan?a, mercado e enraizamento. Como resultado, apontou que a experi?ncia do MICC guarda especificidades por estar relacionada ?s lutas cl?ssicas de redu??o da desigualdade e da injusti?a social, pois seu surgimento est? fortemente relacionado ? atua??o da Igreja cat?lica em um contexto de mobiliza??o pol?tica pela reforma agr?ria. No entanto, a partir da iniciativa de outro ator, o Instituto Kair?s, o MICC amplia sua agenda e forma de a??o, passando a adotar a narrativa do consumo respons?vel

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Lin, Jyun-Wei, and 林峻偉. "Probed into benefit that enterprises support the movement of professional basketball by consumer's view." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/40357422175240549107.

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碩士
國立臺北大學
企業管理學系
94
This research discuss factors that affect firms’ sponsoring efficiency through consumers' attitude and anticipant this research can help firms in marketing affairs. This research is directed against 702 effective questionnaires, use SPSS 10.0 editions of statistics software to analyze, the research find: 1. Some items of Consumer factors have influence power of showing to attitude that professional basketball sports in consumer. 2. Some items of Consumer factors have the influence power on consumer's attitude toward sponsoring enterprise. 3. The more positive Consumer's attitude toward the professional basketball Sports is, the benefit of sport sponsorship is more apparent. 4. The more positive Consumer's attitude toward sponsoring enterprise is, the benefit of sport sponsorship is more apparent. 5. The higher the congruence of Sponsoring enterprise and sponsoring event is, the benefit of sport sponsorship is more apparent. 6. The higher identification is, the benefit of sport sponsorship is more apparent.

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"A study of the effect of the green movement on consumers' purchasing behaviour towards non-durable goods." Chinese University of Hong Kong, 1991. http://library.cuhk.edu.hk/record=b5886665.

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by Tong Ka Hung, Edwin.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1991.
Bibliography: leaf 90.
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iii
LIST OF TABLES --- p.v
ACKNOWLEDGEMENTS --- p.vii
Chapter
Chapter I. --- INTRODUCTION --- p.1
The Earth's Environment --- p.2
The Green Movement in the West --- p.4
The Green Movement in Hong Kong --- p.6
The Attitude of the Government --- p.6
The Attitudes of Consumers and Businessmen --- p.7
Green Consumption and Non-durable Green Products --- p.8
Objective and Significance of the Research --- p.9
Hypotheses --- p.10
Chapter II . --- METHODOLOGY --- p.15
Research Design --- p.15
Survey Method --- p.15
Population Frame --- p.16
Sampling Method and Sample Size --- p.17
Design of the Questionnaire --- p.18
Chapter III. --- SURVEY FINDINGS --- p.19
Response Rate --- p.19
Low Response Rate --- p.19
Questionnaire Validation --- p.20
Data Analysis --- p.20
Demographics of the Respondents --- p.20
General Shopping Pattern --- p.22
Testing of Hypothesis 1 --- p.23
Testing of Hypothesis 2 --- p.27
Testing of Hypothesis 3 --- p.29
Testing of Hypothesis 4 --- p.30
Testing of Hypothesis 5 --- p.32
Testing of Hypothesis 6 --- p.34
Testing of Hypothesis 7 --- p.35
Chapter IV. --- CONCLUSIONS AND RECOMMENDATIONS --- p.36
Conclusions --- p.36
Recommendations --- p.38
Appendix
Chapter A. --- Questionnaire --- p.40
Chapter B. --- Tabulation of Survey Data and Statistical Analysis --- p.46
BIBLIOGRAPHY --- p.90

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Liu, Chi-Hao, and 劉几豪. "The research of consumer’s eye movement behavior in shopping website, by the degree of consumer''s product knowledge." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/92241775706160205532.

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碩士
國立中山大學
資訊管理學系研究所
104
This study attempts to use eye tracker in accordance with observational method and experimental method to investigate the eye movement behaviors among consumers with different degrees of product knowledge when they are shopping on the Internet. After a survey of product knowledge of various product categories, this research lay focus on Digital Cameras and Bicycles, to examine browser behaviors on four webpages at Yahoo, one of the largest shopping websites in Taiwan. These four webpages are the front page, the product home page, the product sub-page and the product page. Then, the experiment observes consumers’ browsing behaviors on the two selected product categories in eight different webpages. During the experiment, consumers’ eye movement was recorded by the eye tracker. The research analyzes the videos of eye movement, and also uses the UEQ questionnaire to collect user experiences of consumers with different product knowledge in all these webpages. The result shows significant differences in all four kinds of webpages. From the searching behavior, proportion of fixation time to searching route, consumers perform diversely when shopping on the Internet. By means of the study, we hope to arouse shopping websites’ attention upon their consumer groups to furthermore customize their websites not only to satisfy consumers’ emotional demands but also to trigger their impulsive needs.

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Hazarika, Prafulla. "Consumers' cooperative store movement in Assam: Problems and prospects." Thesis, 1995. http://hdl.handle.net/2009/3275.

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Kure, Atsuko, and 吳厚子. "The Role of Taiwanese Lawyers in Social Movement: Among the Consumer Protection Movement." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/67315354008281553715.

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Davis, Helen Louise. "Compassionate consumerism mass movements, youth markets, and the evolution of an ethic from Band Aid to Idol Aid /." Diss., 2008.

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Darnovsky, Marcy. "The green challenge to consumer culture the movement, the marketers, and the environmental imagination /." Diss., 1996. http://catalog.hathitrust.org/api/volumes/oclc/37505617.html.

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Liu, Hsin-Yi, and 劉欣怡. "A New Movement of Relationship Marketing–Strengthening Consumers’ Relationship Commitment through Consumption Communities." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/63290444328856519904.

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碩士
國立高雄第一科技大學
行銷與流通管理所
93
In the past decade many scholars have paid much attention to the study of relationship marketing. However, most of the studies have been focused on the establishment and maintenance of the relationships between business and individual consumer (B to C) and business and business (B to B); little attention has been directed toward the relationship between lousiness and consumption communities. Meanwhile, recently there has been a stream of research on consumption communities, but most of these studies focus on the characteristics, developments and activities of various consumption communities, not on how companies can develop relationship marketing through these communities. Based on the research gap above, the purpose of this study is to understand how companies can strengthen customers’ relationship commitment through leveraging on consumption communities. We argue that businesses can create a new gateway of relationship marketing by understanding the nature of consumption communities, as well as facilitating the development of the internal group identity and the external brand identity of the community members. The empirical survey involved a sample of 478 online consumption community members in Taiwan. Results showed that: (1) The interactivity and perceived self-centrality of members of consumption communities were significantly and positively related to group identity. (2) The group identity of members of consumption communities was significantly and positively related to their brand identity. And (3) The brand identity of members of consumption communities was also significantly and positively related to continuance commitment to particular companies. The findings of this study can help businesses understand how consumption communities develop their group identity, and how managers can advance continuance commitment of members of consumption communities by enhancing their group identity and brand identity. Companies can develop a new gateway of relationship marketing. In this way, through leveraging on consumption communities. The study finally discussed marketing management implications of these findings and provided directions for future research.

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48

Johnstone, Julie. "Voice, identity and coercion: the consumer/survivor movement in acute public psychiatric services." 2002. http://repository.unimelb.edu.au/10187/1337.

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This thesis argues that current treatment in acute public mental health services is counterproductive for the wellbeing of those subject to such services. The consumer/survivor movement activism against the coercive nature of treatment is analysed according to new social movement theory. According to social theorists such as Alaine Touraine, new social movements are characterised by a struggle over identity. Consistent with this theme, what is identified in this thesis as central to the consumer/survivor movement objection to the nature of treatment in acute public mental health services, is the failure of services to respect patient identity as persons. What might account for this failure is analysed in this thesis through an examination of the question of the conceptualisation of the subject in the theory and concepts of psychiatry, in the practice of psychiatry, in mental health law and in government policy.
As a counterposition to the above perspectives, the work of RD Laing, Charles Taylor and Paul Ricoeur are considered in an attempt to develop a conceptualisation of the subject grounded in a historical narrative. Further, Emmanuel Levinas’ and Axel Honneth’s work is drawn on to identify the practical implications of Honneth’s claim for a politics of recognition, which also supports the consumer/survivor movement demand for recognition as subjects in mental health services.

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Lai, Hui Mei, and 賴惠美. "A Study of Consumerism Movement with Related Law --the Development after mid-1980 in Taiwan." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/93843565072128060622.

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50

Kuefler, Daniel. "The role of resources and conspecifics in shaping consumer movement: from individual processes to population patterns." Thesis, 2013. http://hdl.handle.net/10214/5369.

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Animal movement patterns provide a rich source of information for examining a wide range of ecological interactions that span ecological scales from foraging behaviors of individuals to the spread of populations across landscapes. I investigated the causes and consequences of consumer movement, from the localized movements of individuals to the patterns of spread of populations across landscapes, using a series of complimentary microcosm experiments with a model consumer-resource system. In chapter one, I conducted a series of experiments designed to test differences in the fine-scale movement characteristics of swimming rotifers under experimental manipulations of local resource and conspecific abundance. Individual turn frequencies increased in resource-rich environments but were unaffected by competitor density. In contrast, individual swimming speeds increased at high competitor densities but were unaffected by resources. I demonstrated how these contrasting behaviors could be integrated to form predictions of population spread under different ecological scenarios. In chapter two, I tested the predictions established in chapter one by directly measuring the rates of spread of many replicate populations of rotifers in one-dimensional environments. Experimental treatments included a wide range of resource and conspecific densities, and starved versus sated rotifers in the presence versus absence of predator chemical cues. Rates of population spread were negatively correlated with resource abundance, especially when conspecific density was high, and rates of spread of both starved and risk-exposed populations were significantly lower than controls. In chapter three, I tested the effect of resource patchiness, conspecific density, and their interaction, on population spread through a two dimensional landscape. I found that rates of population spread decayed over time indicative of a sub-diffusive movement processes explained by positive density-dependent movement responses. Neither the rate of spread nor the magnitude of its decay differed between patchy and evenly distributed resource treatments, despite observed rotifer preferences for patches. These findings suggest that under certain ecological circumstances resource distribution may be less crucial in predicting population spread than density-dependence. Overall, my research demonstrates mechanistic links between the behavioural responses of individuals to their environment and the resulting larger scale phenomena of population-level movement patterns.

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Dissertations / Theses on the topic 'Consumer's Movement'

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