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Journal articles on the topic 'Consumer's Repurchase Decision'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Mujtahidah Anggriani Ummul Muzayyanah and Wahyu Eka Putri. "Assessment of Product Attributes, Consumer Perceived Value, and Repurchase Intention: A Case of All-You-Can-Eat Beef Buffet." International Journal of Social Science and Business 8, no. 1 (2024): 151–60. https://doi.org/10.23887/ijssb.v8i1.57481.

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Products with higher attribute values will create higher consumer value perceptions. The higher the perceived value, the higher the consumer's repurchase intention on the product. This study seeks to analyse the effect of product attributes on the consumer's perceived value and intention to repurchase beef dishes at the All-You-Can-Eat (AYCE) buffet. Unrestricted self-selected surveys were conducted with convenience sampling is utilized, and the number of samples obtained is 230 respondents. Structural Equation Modelling (SEM) analysis was used to investigate the effect of the variables. This

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Conny, Ivana Sianturi, Endang S. Rini Dr., and Beby K. Fawzeea Sembiring Dr. "The Influence of Service Quality and Promotion on Consumers' Repurchase Decision with Shopping Life Style as a Variable Moderating at Franchise Minimarket in Medan." International Journal of Research and Review 6, no. 5 (2019): 32–39. https://doi.org/10.5281/zenodo.3989241.

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The level of sale in franchise minimarkets in Medan City is low comparing with increase in its quantity. It indicates that the quantity does not guarantee the increase in sale. Therefore, attention should be paid to its quality rather than its quantity in Medan. As time and technology developed, its management should pay full attention to people’s shopping lifestyle in Medan. The objective of the research was to find out and to analyze the influence of service quality and promotion on consumers’ repurchase decision with shopping life style moderating variable. The population was 32

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Suleman, Dede, Yohanes Totok Suyoto, Rachman Sjarief, et al. "The effects of brand ambassador and trust on purchase decisions through social media." International Journal of Data and Network Science 7, no. 1 (2023): 433–38. http://dx.doi.org/10.5267/j.ijdns.2022.9.003.

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Social Media is one of the digital marketing media that is widely used today and the presence of the brand ambassador phenomenon is one of the determinants of consumer purchasing decisions for a product advertised on social media. In today's advances in digital technology, whether consumers prefer to be a model for the product and also whether trust in consumers is also a factor in the consumer's decision to buy. The purpose of this study is to examine the effect of brand ambassador and trust variables on consumer decisions to shop online and also purchase decisions on repurchase. In this stud

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Safitri, Ayu, Maswadi Maswadi, and Wanti Fitrianti. "Analisis Pengambilan Keputusan Konsumen dalam Pembelian Sayur Online di Kota Pontianak." JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian 8, no. 4 (2023): 353–61. http://dx.doi.org/10.37149/jia.v8i4.663.

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Currently, to meet daily needs, it can not only be purchased offline but can also be purchased online, including the acquisition of fresh vegetables. The writer aims to identify factors determining consumer decisions in purchasing vegetables online in Pontianak City. The research occurred in Pontianak City, the provincial capital, from June to July. Respondents amounted to 110 people. The writer used a purposive sampling technique to determine the sampling method for this research. The variables under scrutiny encompass consumer decision-making (Y), cultural factors (X1), social factors (X2),

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Lalu Izam Hikmawan and Ismunandar Ismunandar. "Pengaruh Persepsi Nilai Dan Kepuasan Konsumen Terhadap Keputusan Pembelian Ulang Pada Cafe Beeginning." Jurnal Manajemen dan Ekonomi Kreatif 1, no. 4 (2023): 163–80. http://dx.doi.org/10.59024/jumek.v1i4.226.

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In the city of Bima itself, more precisely in Raba Dompu, Rasa Nae Barat subdistrict, modern market growth has increased very rapidly and competition is very rapid, especially for cafes that have similar products. The increasing number of competitors means that customers have many choices to get products that meet their expectations so that as a result of this condition consumers are more careful and smart when dealing with the products being launched. This is also felt by the starting cafe in the city of Bima, which continues to innovate day by day the products it offers to consumers. Perceiv

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Utomo, Fahman Hadi, and Sukma Amayliana Rachmawati. "Analisis strategi experiential marketing dalam mempengaruhi keputusan pembelian ulang minuman Staykult di Surakarta." Journal of Management and Digital Business 2, no. 3 (2022): 161–75. http://dx.doi.org/10.53088/jmdb.v2i3.575.

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This study aims to find out what experiential marketing factors influence repurchasing decisions on sales of Staykult drinks in Surakarta and which experiential marketing factors are the most significant. The method used in this study is quantitative, with a multiple linear regression approach. The study results show that all Sense-Feel-Think-Act-Relate factors influence the repurchase decision. At the same time, the sense is the experiential marketing factor with the most substantial influence. The Staykult beverage shop stimulates the consumer's five senses by providing a taste in the form o

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Arfimasri, Arfimasri, and Yulhan Yulhan. "Pengaruh Keragaman Menu dan Persepsi Harga terhadap Minat Beli Konsumen pada Rumah Makan Aur Duri Sumani Kecamatan X Koto Singkarak Kabupaten Solok SUMBAR." JUSIE (Jurnal Sosial dan Ilmu Ekonomi) 4, no. 01 (2019): 1–7. http://dx.doi.org/10.36665/jusie.v4i01.190.

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Consumer buying interest is part of the behavior component in consuming. In the evaluation phase of the purchasing decision process, consumers form an interest in the product to buy the most preferred product. If the consumer's interest in purchasing has grown, then the consumer will not hesitate to make a repeat purchase at the same place. Repurchase is one of the behaviors after a purchase that was previously based on a sense of satisfaction. Restaurants must have special food for consumers and be able to increase consumers' purchasing power in restaurants. Therefore, it is necessary to anal

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Purnomo, Bambang Raditya, and Indrarini Oetoro Dg. "Analysis of the Influence of Brand Image and Brand Trust on Purchasing Decisions through Brand Loyalty (Study on Lapis Kukus Pahlawan Bread)." Ekspektra : Jurnal Bisnis dan Manajemen 5, no. 1 (2021): 59–67. http://dx.doi.org/10.25139/ekt.v5i1.3667.

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Competition between the food and beverage industry, especially local souvenirs, is a challenge for every business actor to be able to maintain and develop his business. Repurchase decision is the stage where consumers form the intention to buy the most preferred product, where the consumer's decision to modify, delay or avoid is strongly influenced by the perceived purchase risk (Kotler and Keller, 2012: 188).Brand image can influence consumer behavior in buying a product. Brand image has an important position in buying behavior. Because one of the decisions in the purchase structure is a deci

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Agung Ketut Sri Ardani, I. Gusti. "FAKTOR-FAKTOR YANG MENENTUKAN NIAT KONSUMEN UNTUK MELAKUKAN PEMBELIAN KEMBALI PRODUK DAN JASA." Forum Manajemen 15, no. 2 (2017): 101–9. http://dx.doi.org/10.61938/fm.v15i2.170.

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The main key to winning the competition is understand and satisfy the needs and desires of consumers through the delivery of products or services quality and competitive prices, It is aimed so that consumers do not switch to other companies that will create consumer loyalty. Customer decisions to make repurchases are complex and involve cost performance and co-positive considerations. Producer are interested to know how buyers / consumers make a purchase and purchase decision as well as the factors that determine repurchase. Many factors that determine consumer intention to repurchase products

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Fauzi, Dandy Hafidh Fauzi, and Hapzi Ali. "DETERMINATION OF PURCHASE AND REPURCHASE DECISIONS: PRODUCT QUALITY AND PRICE ANALYSIS (CASE STUDY ON SAMSUNG SMARTPHONE CONSUMERS IN THE CITY OF JAKARTA)." Dinasti International Journal of Digital Business Management 2, no. 5 (2021): 794–810. http://dx.doi.org/10.31933/dijdbm.v2i5.965.

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This study aims to analyze the effect of Product Quality and Price on Purchase Decisions and their impact on Repurchase on Samsung smartphone consumers in the city of Jakarta. The population in this study are consumers who have purchased and used Samsung smartphone products located in the city of Jakarta. The number of samples used is based on the number of indicators multiplied by 5 to obtain 180 respondents. The research data was obtained through a survey conducted using a questionnaire and data analysis using Partial Least Square (PLS) version 3.0. The results showed that product quality an

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Komari, Ana. "Product quality as a mediating variable in repurchase decisions: The case of Indonesian skincare products." Innovative Marketing 19, no. 3 (2023): 123–33. http://dx.doi.org/10.21511/im.19(3).2023.11.

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When buying skincare products, consumers are more concerned with comfort and safety and seek for high-quality items. Indonesian-made skincare products must be of the highest caliber and adhere to all applicable health regulations. This study aims to determine whether product quality can effectively mediate the effects of brand image, customer value, digital marketing, and product quality on repurchase decisions. The study surveyed people using skincare products in the Indonesian city of Surabaya, utilizing a targeted sample of 385 female responders at least 18 years old. According to descripti

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Ramadhan, Muhammad Alvin Ariq, and Daniel Tumpal Hamonangan Aruan. "Analysis of Factors that Influence Indonesia’s Automotive Customer Decisions towards the Repurchase of Electric Cars." Jurnal Samudra Ekonomi dan Bisnis 15, no. 2 (2024): 326–38. http://dx.doi.org/10.33059/jseb.v15i2.8691.

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To expand the EV ecosystem in Indonesia through consumer repurchases, it is necessary to understand what can cause consumers to repurchase electric vehicles. This research aims to determine the factors that influence consumers' decisions to repurchase electric cars in Indonesia using the application of the Extended Theory of Planned Behavior. 198 relevant respondents were selected to fill out the online questionnaire, and the collected data was then analyzed based on the SEM-PLS model. The results state that the satisfaction factor can influence consumers' positive opinions towards electric ca

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Hasan, Fuad, and Annan Awang Ghiffari. "Faktor yang Mempengaruhi Minat Pembelian Ulang di Kedai Kopi Wajik Coffee Kudus." JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi 7, no. 02 (2024): 195–207. https://doi.org/10.30737/jimek.v7i02.5908.

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The increasing number of coffee shops has an impact on the level of competition between coffee shops in attracting new consumers and retaining old consumers to make repurchases. One of the coffee shops that is still struggling to compete, even though the number of consumers coming in fluctuates, is Kedai Wajik Coffee Kudus. This research aims to determine the level of repurchase intention and the factors that influence consumer purchasing decisions at Kedai Wajik Coffee Kudus. Primary data was collected using a questionnaire with a sample size of 43 consumers. Data were analyzed using descript

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Khendra, Salsabila, and Anadda Nikita Shani. "Pengaruh Harga, Variasi Produk, Kualitas Produk, dan Kualitas Pelayanan terhadap Keputusan Pembelian Ulang UMKM Gita." KALBISIANA Jurnal Sains, Bisnis dan Teknologi 10, no. 2 (2024): 166–77. http://dx.doi.org/10.53008/kalbisiana.v10i2.737.

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MSMEs (Micro, Small and Medium Enterprises) are one of the factors that encourage Indonesia's progress in the current economic field. One of the MSMEs in Indonesia is Jajanan Neng Gita which is engaged in the culinary field. The competition that occurs in the culinary field is very competitive to be able to attract repurchases made by consumers. The purpose of this study was to determine the influence of price, product variation, product quality and service quality on repurchase decisions. The method in this study used quantitative methods to the respondents of MSME Jajanan Neng Gita. The requ

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Handayani, Dwi Karti, and Lukia Zuraida. "PERAN MEDIASI KEPUASAN KONSUMEN PADA DETERMINAN KEPUTUSAN PEMBELIAN ULANG WEDANG UWUH HALAL." Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha 29, no. 1 (2021): 30–42. http://dx.doi.org/10.32477/jkb.v29i1.236.

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A brand trust that has been highly expected by consumers indicates the brandimage of the product is also high, thus moving consumers to make a purchase ofa product. The research method used in this study is quantitative with a crosssectional design. The sampling technique in this study used convenience sidetechniques with 100 respondents. The data collection method used a closedquestionnaire and the analysis technique used is PLS. The results showed thatproduct quality has a positive effect on customer satisfaction and repurchasedecision. Brand trust has a positive effects on customer satisfac

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Silalahi, Nirawaty, and Andreas Heryjanto. "Influence Social Media Marketing and Marketing Mix of Repurchase Decision Mediated By Repurchase Intention." Jurnal Indonesia Sosial Sains 4, no. 11 (2023): 1223–36. http://dx.doi.org/10.59141/jiss.v4i11.926.

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The purpose of this study was to determine the effect of social media marketing and marketing mix on repurchase decisions mediated by repurchase intention among consumers of Paramount Land Gading Serpong Tangerang. This is a type of quantitative research with the research population being consumers who have purchased and owned property at PT Paramount Land. The sampling technique in this research is non-probability sampling with purposive sampling. The sample used for respondents in this study amounted to 173 respondents. Based on Hair et al that the minimum sample size is 5-10 times the numbe

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Suryana, Popo, and Eliyandi Sumar Dasuki. "Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang." TRIKONOMIKA 12, no. 2 (2013): 190. http://dx.doi.org/10.23969/trikonomika.v12i2.479.

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This study aims to obtain empirical evidence about the “Effect of Service Quality and Store Image Purchase Decision And Implications On Repurchase Intention (A Survey On Consumer Motorcycles JG Motor Group in Bandung Region)”. In addition, this study wanted to know how the quality of service, store image, and Yamaha Motorcycles purchasing decisions are the implications on repurchase intention JG Motor Group in Bandung region. The method used was a survey method with a descriptive and explanatory approach. Data collection using questionnaires to a sample of 200 customers. Analysis of data analy

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Nico Gerard Doan, Ali, and Hapzi Ali. "Repurchase Model Through Purchase Decision: Analysis of Product and Price Effect on Dulux Paint Consumers in DKI Jakarta and Tangerang Area." Dinasti International Journal of Economics, Finance & Accounting 2, no. 1 (2021): 85–99. http://dx.doi.org/10.38035/dijefa.v2i1.730.

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The purpose of this study was to determine how to analyze and how much, the following influence on the significance of product quality and price on purchasing decisions that have implications for repurchasing. This research is a census, the number of objects in the population with 100 respondents. The objective to be approved in this study is to prove empirical evidence regarding variable product quality and price, on purchasing decisions in choosing wall paint products, through purchasing decisions this research will also analyze the effect product quality and price against repurchase. The re

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Maffiro, Dhella Monica Ayu, Edy Kusnadi Hamdun, and Randika Fandiyanto. "LIFESTYLE DAN WORD OF MOUTH DALAM MEMBENTUK MINAT BELI ULANG DALAM PENGGUNAAN E-WALLET DANA PADA BISNIS MAKANAN DAN MINUMAN DI TOKO MIXUE SITUBONDO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING." Jurnal Mahasiswa Entrepreneurship (JME) 2, no. 3 (2023): 378. http://dx.doi.org/10.36841/jme.v2i3.3122.

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There is a change in people's habits in the transaction process from using cash to using cashless. One cashless payment that is widely used by consumers of Mixue Situbondo is E-Wallet DANA. E-Wallet DANA is a widely used payment application because of its practicality, easiness, safety, and many discounts offered. This research aims to determine how lifestyle and word of mouth influence repurchase interest with purchase decision as an intervening variable. This quantitative research used 27,000 consumers of Mixue Situbondo Stores as the population. The sampling technique used was p

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Murdani, Ni Ketut, Ni Wayan Ardani, and Kadek Pradnya Prayoga. "Analisis Pengaruh Kualitas Pelayanan Yang Dimediasi Oleh Perceived Value Terhadap Keputusan Pembelian Ulang Pengguna Kartu Perdana Telkomsel." Jurnal Ilmiah Satyagraha 3, no. 1 (2020): 97–105. http://dx.doi.org/10.47532/jis.v3i1.6.

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This study purposed to analyze the influence of mediated service quality perceived value on consumer repurchase decisions, and the difference between the effect of service quality and the effect of perceived value on the decision to repurchase Telkomsel starter cards. The sample in this study were 100 students from Denpasar City who used Telkomsel starter cards. By using the Convenience sampling method. The data analysis technique used in this study is multiple regression analysis.The results of this study prove that service quality is not too influential on the decision to repurchase Telkomse

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Haeruddin, Muhammad Ilham Wardhana, and Yunanda Eka Putra. "Nexus among Service Quality and Product Quality to Repurchase Decisions Mediated by Customer Satisfaction." Asian Research Journal of Arts & Social Sciences 23, no. 3 (2025): 116–28. https://doi.org/10.9734/arjass/2025/v23i3655.

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Aims: This study aims to determine the effect of Service Quality (SQ) and Product Quality (PQ) variables on Repurchase Decisions (RD) through Customer Satisfaction (CS) as an intervening variable. Study Design: This research aims to find out the direct and indirect relationship of Service Quality and Product Quality on Repurchase Decisions the research variables in the presence of Customer Satisfaction as intervening variables. Place and Duration of Study: Kopi Kenangan, Makassar, between January to February 2025. Methodology: The population in this research is Kopi Kenangan Makassar consumers

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Irfan, Mochamad. "Peran Harga dan Kualitas Produk Bagi Konsumen Melakukan Pembelian Ulang di Toko Roti Primadona Surabaya." Journal of Business and Economics Research (JBE) 3, no. 1 (2022): 30–36. http://dx.doi.org/10.47065/jbe.v3i1.1345.

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The efforts of bakers to compete in the bakery industry are shown by always paying attention to competitors' prices and developing quality products for customers. Bakers strives to achieve customer satisfaction. Customer satisfaction and a pleasant experience provide a greater opportunity to make a decision to repurchase bakery products. repurchase decisions also reflect the price and quality of products that meet customer expectations. The purpose of this study was to determine the effect of price and product quality on repurchase decisions at Primadona Surabaya bakery. This type of research

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Hamdan, Hamdan, Erna Sofriana Imaningsih, Sonny Indrajaya, Indra Raharja, and Tine Yuliantini. "The Role of Decisions in Intervening Website Quality, e-Promotion, and e-Trust towards e-Repurchase Intention on e-Commerce." MIX: JURNAL ILMIAH MANAJEMEN 13, no. 2 (2023): 348. http://dx.doi.org/10.22441/jurnal_mix.2023.v13i2.007.

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Objectives: This study aims to analyze decisions as a mediating factor of website quality, e-promotion, and e-trust on the e-repurchase intention at Shopee online shop. An important occurrence to be studied during the pandemic is the phenomenon of online shopping behavior. Methodology: The analysis method used in this study is a quantitative approach with the PLS-SEM data analysis method because it is predictive and able to produce a model with a good test level. The population of this research are consumers in Jakarta through the selection of purposive sampling. The sample obtained according

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Putri, B. R. T., N. M. A. K. Dewi, J. Hellyward, and I. N. S. Sutama. "Factors influencing consumers decision to online repurchase fresh meat." IOP Conference Series: Earth and Environmental Science 1341, no. 1 (2024): 012097. http://dx.doi.org/10.1088/1755-1315/1341/1/012097.

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Abstract After the Covid-19 pandemic, technological advancements have altered the mechanisms for online purchases. The presence of digital platforms today enables sellers and buyers to conduct transactions not limited by space or time. This study aims to analyze the factors influencing consumers’ decision for repurchasing fresh meat online. This research was conducted from May until June 2022 using observation and survey methods. The sample was housewives living in Denpasar City and Badung Regency, Bali Province. The sample was selected using a purposive sampling method, with the criteria of h

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Maskuroh, Nihayatul, Mochammad Fahlevi, Dasih Irma, Rita Rita, and Arbi Siti Rabiah. "Social media as a bridge to e-commerce adoption in Indonesia: A research framework for repurchase intention." International Journal of Data and Network Science 6, no. 1 (2022): 107–14. http://dx.doi.org/10.5267/j.ijdns.2021.9.017.

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Consumers today are individuals who fulfill life needs such as shopping using e-commerce. In its fulfillment, consumers can change in terms of purchasing decisions from one e-commerce to another e-commerce. This requires the company to always have a good strategy to compete in a healthy manner in terms of business. To learn about the importance of social media marketing activity, this study will find out how much influence the social media marketing activity received by e-commerce companies has on brand equity, customer relationships and repurchase intention. In addition, the study will learn

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Bharali, Anjan, and Chimun Kr Nath. "Power of Advertising claims for Credence Goods: Can it shape Placebo effect and Repurchase Decisions?" Review of Applied Socio-Economic Research 22, no. 2 (2021): 49–67. http://dx.doi.org/10.54609/reaser.v22i2.95.

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This study aims to find out if Advertising claims of credence goods can shape Placebo effect and lead to repurchase decisions or not. The concept of extrinsic factors of a brand being an important ingredient in consumer satisfaction is the antecedent for the study. Studies have been made to show how Advertisement helps products and services to sell more. But very few have tried to connect it with credence goods and know how consumers perceive satisfaction for those products. Further the phenomenonof repurchase decisions of credence goods is still unrevealed. On the basis of focus group techniq

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Saputra, Irfan, Osman Lewangka, and Abdul Razak Munir. "The Influence of Product Quality and Promotion on Repurchase Pertamax through Consumer Satisfaction in Makassar City." Hasanuddin Journal of Business Strategy 2, no. 2 (2020): 79–92. http://dx.doi.org/10.26487/hjbs.v2i2.338.

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Pertamax is a non-subsidized fuel PT. Pertamina (Persero) and the company's biggest challenge is to change the buying pattern of people in order to switch from Premium to Pertamax. To change the buying pattern of a company's society should look at consumer behavior as well as the attributes contained in the product in order to provide satisfaction and re-purchase decisions. These attributes are product quality and promotion. This research aims to determine the quality of products and promotions positively and significantly affect consumer satisfaction, knowing product quality, promotion, and c

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Atav, Gizem, Subimal Chatterjee, and Rajat Roy. "To forgive or retaliate? How regulatory fit affects emotional reactions and repurchase decisions following product failures." Journal of Consumer Marketing 38, no. 4 (2021): 397–409. http://dx.doi.org/10.1108/jcm-05-2020-3843.

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Purpose When a product fails out of negligence on the seller’s part, consumers can either retaliate against the seller, more so if a third party encourages them to do so, or forgive the seller should the seller express remorse. This paper aims to examine how the fit between the consumer’s promotion/prevention regulatory orientation and the promotion/prevention frame of a message of contrition (retaliation), such as an apology from a chief executive officer (CEO) (a class action suit threat by a lawyer), affects such forgiveness (retaliation) intentions in the form of product repurchase decisio

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Mohammad, Dani Zahuri, Slamet Abadi, and I. Putu Eka Wijaya. "Influence of Brand Image, Price, Consumer Satisfaction, Product Quality and Promotion on Repurchase Decisions (Case Study on Teh Botol Sosro Consumers)." AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian 10, no. 2 (2023): 387–96. http://dx.doi.org/10.37676/agritepa.v10i2.3298.

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Teh Botol Sosro has successfully maintained its popularity in the highly competitive packaged tea market in Indonesia. To understand the factors influencing consumer repurchase decisions, a study was conducted at ÆON Mall Jakarta Garden City. This research evaluated brand image, pricing, customer satisfaction, product quality, and promotion as factors affecting consumer decisions, both collectively and individually.Use of primary data in this study were obtained through interviews with 100 randomly selected Teh Botol Sosro consumers, supplemented by data from the Central Statistics Agency (BPS

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Thanki, Heena, Sweety Shah, Ankit Oza, Petrica Vizureanu, and Dumitru Doru Burduhos-Nergis. "Sustainable Consumption: Will They Buy It Again? Factors Influencing the Intention to Repurchase Organic Food Grain." Foods 11, no. 19 (2022): 3046. http://dx.doi.org/10.3390/foods11193046.

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Global consumption trends point to rising demand for organic food as people become more health-conscious. The factors that people consider while making initial organic purchases have been discussed at length. However, the published research is scant about the factors that affect consumers’ propensity to repurchase organic goods. The present research fills this gap by focusing on what influences consumers’ decisions to repurchase organic grain. The Stimulus-Organism-Response (S-O-R) theory and the Theory of Planned Behaviour are the theoretical foundations of the present investigation. The cons

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Hsu, Meng Hsiang, Li Wen Chuang, and Shu Ping Chiu. "Perceived Quality, Perceived Value and Repurchase Decision in Online Shopping Context." Applied Mechanics and Materials 311 (February 2013): 43–48. http://dx.doi.org/10.4028/www.scientific.net/amm.311.43.

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During the late few years, online group-buying auction has grown quite a fashion style, the consumers can buy favor commodities and services in real stores but they can also get them online store, which makes more choices for online users. Hence, how to retain customers repeat purchase behavior is urgent for the success of online shopping. Depending on relationship quality, the research analyzes the repurchase behavior in an online shopping context. The correlation among perceived service quality(website service quality, store service quality), perceived value, relationship quality and repurch

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Krismonanda, Febrian, and Iskandar Iskandar. "Pengaruh Variasi Produk Dan Citra Merek Terhadap Keputusan Pembelian Ulang Pada Susu Setia Di Tenggarong." Jurnal Ekonomi & Manajemen Indonesia 21, no. 2 (2021): 36–48. http://dx.doi.org/10.53640/jemi.v21i2.953.

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Abstract:  The purpose of this study was to analyze the effect of product variations and brand image simultaneously, to analyze product variations and brand image to partial repurchase decisions, and to determine the independent variables that had the most dominant influence on repurchase decisions at Susu Setia. The analytical tool used in this research is multiple regression analysis. Samples were taken using the Slovin formula as many as 99.61 or 100 people. The results showed that the variable product variation and brand image had a simultaneous and partial effect on repurchase

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Putra, Dio Ananta, and Verinita Verinita. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION KONSUMEN PADA SITUS JUAL BELI ONLINE LAZADA.CO.ID." JURNAL STIE SEMARANG 10, no. 3 (2018): 49–55. http://dx.doi.org/10.33747/stiesmg.v10i3.209.

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Along with the times and technology, internet usage in the world today continues to increase. The rapid development of internet users in this era of globalization has led to changes in culture in human life. The e-commerce phenomenon that began to grow rapidly in Indonesia is an online trading site. One of the online trading sites that are developing in Indonesia today is lazada.co.id. In buying and selling sites that affect success and profitability are consumer repurchase intentions. This study discusses the analysis of factors that influence consumers' repurchase intention on the online tra

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Fernanda, Nathasya, Wahyudi Wibowo, and Purnomohadi Sutedjo. "OMNICHANNEL RETAILING AND CONSUMER DECISION IN BEAUTY PRODUCTS: SOCIOLLA’S EXPERIENCE." Riset 7, no. 1 (2025): 110–24. https://doi.org/10.37641/riset.v7i1.2606.

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This study investigates the influence of omnichannel experiences on the repurchase intention of beauty products, with customer satisfaction and trust serving as mediating variables. The study's data were gathered via an online poll of 180 participants in Indonesia. The survey results were examined using Structural Equation Modeling techniques with SmartPLS 3.0. The findings confirm that omnichannel experiences directly influence repurchase intention, customer satisfaction, and trust in the beauty product purchasing process. Furthermore, trust and customer satisfaction mediate The relationship

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Dr., R. Gowthaman, and A. Lakshmanan Dr. "CONSUMER SATISFACTION TOWARDS HEALTH CARE PRODUCTS - A STUDY REFERENCE TO DHARAPURAM THALUK." International Journal of Current Research and Modern Education (IJCRME) 7, no. 2 (2022): 10–15. https://doi.org/10.5281/zenodo.7079922.

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Health care sector is also witnessing a significant transformation with the liberalization of market and increasing involvement of private sector. The study assumes significance because not many studies have been conducted on behavior of health care consumers in developing countries. It presents a comprehensive view of consumer behavior with respect to health care services. It covers consumer choices and satisfaction particularly for tertiary-level health care services. It looks at the impact of demographic factors on consumer choices and satisfaction. It analyzes repurchase and recommendation

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Elverda, Elysia, Tasliyah Athaya Nahdah, and Sambudi Hamali. "Analysis of Factors Affecting Consumer Decision-Making in Choosing Online Food Delivery in Indonesia." Journal of Consumer Sciences 10, no. 1 (2025): 118–44. https://doi.org/10.29244/jcs.10.1.118-144.

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Background: Online Food Delivery (OFD) services increased after the COVID-19 pandemic. However, post-pandemic repurchase intentions on Indonesian OFD platforms such as GoFood, GrabFood, and ShopeeFood have declined. To understand the success factors for OFD service acceptance, this study employed a modified Technology Acceptance Model (TAM) approach. Purpose: This study aimed to determine the factors influencing repurchase intention, namely perceived price, perceived usefulness, perceived ease of use, and service quality mediated by trust and consumer satisfaction among OFD platform consumers

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Zulkarnain, Muhammad. "Kualitas Produk, Servicescape dan Word of Mouth Serta Pengaruhnya terhadap Keputusan Pembelian Ulang." Business Innovation and Entrepreneurship Journal 3, no. 1 (2021): 38–44. http://dx.doi.org/10.35899/biej.v3i1.198.

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Abstract- This writing was done in order to determine the effect of product quality, servicescape, word of mouth on repurchase decisions. This study uses primary data sourced from questionnaires and the sample used is 75 respondents who are consumers of the Warung Kopi Rahmat. Methods of data analysis using multiple linear regression equations, coefficient of determination (R2), t test and F test. The results showed that product quality, servicescape, word of mouth have a positive effect on repurchase decisions at Warung Kopi Rahmat . The coefficient of determination test results obtained 61.1

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Mega, Yuni, Siti Maesaroh, and Ratna Suryani. "PENGARUH GAYA HIDUP, CITA RASA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ULANG (Studi Pada Konsumen Kopi Sabin Banjarnegara)." Medikonis 15, no. 2 (2024): 128–44. https://doi.org/10.52659/medikonis.v15i2.109.

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ABSTRACT The problem in this study is that there are consumers who are not satisfied with the lifestyle, taste, and brand image provided by Kopi Sabin. The aim of this research is to determine the influence of lifestyle, taste and brand image on repurchase decisions among Kopi Sabin Banjarnegara consumers. This type of research is quantitative research. Data collection was carried out using a questionnaire, data obtained from a sample of the research population, namely 87 consumers. The sampling technique in this research used a purposive sampling method. Data analysis uses multiple linear reg

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Hapshoh, Nabilah Adawiyah Al, and Any Urwatul Wusko. "Pengaruh Augmented Reality Marketing, Online Customer Review, Persepsi Harga terhadap Purchase Decision dan Repurchase Intention (Studi pada Konsumen Maybelline Official Store di Shopee)." AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis 5, no. 1 (2025): 10–18. https://doi.org/10.37481/jmeb.v5i1.1130.

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This study was conducted to determine the effect of Augmented Reality Marketing, Online Customer Review, Price Perception on Purchase Decision and Repurchase Intention (Study on Maybelline Official Store Consumers at Shopee)". This type of research uses explanatory research with a quantitative approach, with the distribution of questionnaires as a data collection technique. The sampling method uses purposive sampling technique, which is a sampling technique where the person selected as the sample is in accordance with the purpose of the research, the sample used was 116 respondents through dis

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Putri Adisti, Kirana, and Minto Waluyo. "Analysis of the Effect of 4P Marketing Mix on Word of mouth, Purchasing Decisions and Repurchase Intention." Dinasti International Journal of Economics, Finance & Accounting 6, no. 3 (2025): 2299–312. https://doi.org/10.38035/dijefa.v6i3.4715.

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This research aims to analyze the influence of the 4P marketing mix—product, price, promotion, and place—on Word of Mouth (WOM), purchase decisions, and repurchase intention among consumers of Kopi Keliling Surabaya. The study employed a quantitative approach using Structural Equation Modeling (SEM) with Maximum Likelihood estimation, involving 140 respondents who had made at least one purchase of Kopi Keliling products. The findings indicate that price and promotion significantly affect WOM and purchase decisions. However, the product and place variables were excluded from the final model due

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Suci Armanis. "Pengaruh E-Wom Dan Kualitas Produk Terhadap Keputusan Pembelian Dan Minat Beli Ulang." DINAMIKA PUBLIK : Jurnal Manajemen dan Administrasi Bisnis 1, no. 4 (2023): 44–54. http://dx.doi.org/10.59061/dinamikapublik.v1i4.408.

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This study aims to determine the effect of Electronic Word Of Mouth and Product Quality on Purchase Decision and Repurchase Interest in Hanasui Cosmetic Products. The independent variables used are Electronic Word Of Mouth (X1) and Product Quality (X2) variables, while the dependent variables used are Purchase Decision (Y1) and Repurchase Intention (Y2). This research uses explanatory research using a quantitative approach. The sample in this study amounted to 198 respondents to purchasing decisions and repurchasing intentions among consumers who use Hanasui cosmetics in Grati District. The sa

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Aldiki, Erick Prafitra, Luk Luk Atul Hidayati, and Friztina Anisa. "The Influence of Price and Product Quality on Repurchase Decision with Consumer Satisfaction as a Mediation Variable." Urecol Journal. Part B: Economics and Business 2, no. 2 (2022): 98–110. http://dx.doi.org/10.53017/ujeb.168.

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The purpose of this study was to determine the relationship between price and product quality on repurchase decisions with consumer satisfaction as a mediating variable. The sample used in this study were consumers at Dam Coffee House & Eatery, Magelang Regency. The sampling method is Accidental Sampling with 100 respondents. The analysis tool uses multiple regression with the help of SPSS 26.0 software. The results show that price has a positive effect on repurchase decisions, product quality has a positive effect on repurchase decisions, price has a positive effect on consumer satisfacti

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Ramadhina, Alifa, and Muslikh. "How Product Quality and Price Drive Repurchase Decisions: The Mediating Role of Consumer Satisfaction." Research of Business and Management 3, no. 1 (2025): 51–60. https://doi.org/10.58777/rbm.v3i1.286.

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This study examines the impact of item quality and cost on repurchase decisions for L’Oréal products on Shopee, with buyer satisfaction as an intervening variable. Using purposive sampling, a non-probability sampling technique, data was collected through surveys. The study employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) method for analysis. The findings indicate that: (1) Item quality has a positive and significant effect on buyer satisfaction. (2) Cost positively and significantly influences shopper satisfaction. (3) Shopper satisfaction positively impacts repurchase

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Desrianty Machmud, Suci, Mahendra Wijaya, and Andre N Rahmanto. "Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Ulang (Studi Kasus pada Surplus 88)." Bahtera Inovasi 7, no. 2 (2023): 49–55. http://dx.doi.org/10.31629/bi.v7i2.6658.

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In increasingly fierce coffee shop competition marked by the significant growth in the number of coffee shops in recent years, extra efforts need to be made to understand consumer needs and desires. A better understanding of these aspects can be used as a reference in developing marketing strategies to increase consumer repurchases. This is the background for this research to analyze the factors that drive repeat purchase decisions. This research conducted a case study on Start Up Coffee Gorontalo. The population in this research are consumers who visit Surplus 88. Multiple linear regression a

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Filieri, Raffaele, Wenshin Chen, and Bidit Lal Dey. "The importance of enhancing, maintaining and saving face in smartphone repurchase intentions of Chinese early adopters." Information Technology & People 30, no. 3 (2017): 629–52. http://dx.doi.org/10.1108/itp-09-2015-0230.

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Purpose China is the world’s largest consumer market for smartphones. Early adopters are highly influential in consumers’ decisions of new technologies. Therefore, understanding Chinese early adopters’ decision making in the smartphone market is of crucial importance to smartphone companies. There is a dearth of in-depth studies on the factors affecting consumers’ repurchase intention for smartphones. The purpose of this paper is to narrow this knowledge gap by developing a new conceptual framework explaining early adopters’ repurchase intention of smartphones. Design/methodology/approach Usin

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Annisya Bunga Pertiwi and Mahmud Mahmud. "MEMBANGUN KEPUTUSAN PEMBELIAN DAN MINAT BELI ULANG PRODUK SCARLETT WHITENING MELALUI HARGA, CELEBRITY ENDORSER, DAN CITRA MEREK." Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis 1, no. 1 (2021): 48–57. http://dx.doi.org/10.55606/jaem.v1i1.139.

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The purpose of this study is to analyze the effect of price, celebrity endorser, and brand image on purchasing decisions and repurchase intention of Scarlett Whitening Products (Study of Scarlett Whitening Product Users in Central Java Province). The population of this study are consumers of Scarlett Whitening users in Central Java Province. Data were collected by distributing questionnaires to 120 respondents using a purposive sampling method. The analytical method used in this research is multiple linear regression analysis, instrument test, classical assumption test, coefficient of determin

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Yao, Hua, and Asad Ur Rehman. "Exploring the determinants of consumers’ repurchase intention on E-retailing platforms in China: A mediation of consumer satisfaction." International Journal of Innovative Research and Scientific Studies 8, no. 4 (2025): 176–84. https://doi.org/10.53894/ijirss.v8i4.7768.

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The study investigates how perceived Internet risk (PIR), brand trust (BT), platform image (PI), and consumer satisfaction (CS) impact repurchase intention (RI) in the Chinese e-commerce context. It also explores the mediating role of consumer satisfaction (CS) in the relationships. Based on the Stimulus-Organism-Response (SOR) framework, the study conducts a quantitative method. Data from 530 valid responses were collected via a Chinese commercial survey platform and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The results reveal

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Kristin, Nadila Ivanka. "Pengaruh E-Trust, E-Satisfaction dan Perceived Value terhadap Repurchase Intention pada Konsumen E-Commerce B2C Coffee Shop." AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis 4, no. 3 (2024): 935–49. http://dx.doi.org/10.37481/jmeb.v4i3.848.

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This study shows that e-trust, e-satisfaction, and perceived value significantly influence repurchase intention among B2C e-commerce coffee shop consumers. These findings underscore the importance of considering aspects of trust, satisfaction, and perceived value in the context of online shopping. With the positive relationship between these variables and repurchase intention, business managers can enhance their marketing strategies and services to increase customer loyalty. Additionally, this research highlights the crucial role of prior online experience as a moderator in the relationship be

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Elisa Citra Anggraini, Ahmad Jauhari, and Beny Mahyudi Saputra. "Pengaruh Customer Value Dan Customer Experience Terhadap Keputusan Pembelian Ulang Pada Warung Lesehan Pak Brodin." Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset 1, no. 5 (2023): 373–84. http://dx.doi.org/10.61132/lokawati.v1i5.307.

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In the current era of globalization, the success of a business requires creative ideas from business owners. Companies are required to produce creative ideas to provide value and positive experiences for consumers with the aim of increasing and retaining customers. This research aims to determine the influence of customer value (X1) and customer experience (X2) on repeat purchase decisions (Y) at Warung Lesehan Pak Brodin. Using a quantitative approach, the sampling technique used a non-probability sampling method in the form of accidental sampling of 88 Warung Lesehan Pak Brodin respondents.

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Rahman, Muh Yani, Suhardi M. Anwar, Hadi Pajarianto, and Ilham Tahier. "MARKETING MIX, VALUE PERCEPTION, AND REPURCHASE DECISION THROUGH CONSUMER SATISFACTION AS AN INTERVENING." International Journal of Entrepreneurship and Management Practices 7, no. 27 (2024): 54–65. https://doi.org/10.35631/ijemp.727005.

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Marketing is one of the most important links in the sustainability of a product, how consumers have a concept of value and then provide high satisfaction and loyalty in choosing a product. The marketing mix is a refinement of the traditional marketing mix concept, by considering aspects of marketing holistically. The purpose of this study is to explore the implementation of the marketing mix and perception of value on the decision to make a repeat purchase with the intervening variable being consumer satisfaction. The research method uses a quantitative approach, using a questionnaire with a L

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