To see the other types of publications on this topic, follow the link: Consumer Awareness and Advocacy.
Dissertations / Theses on the topic 'Consumer Awareness and Advocacy'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Consumer Awareness and Advocacy.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Guido, Gianluigi. "An incongruity-salience hypothesis on consumer awareness." Thesis, University of Cambridge, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.263008.
Full text
2
Jenkins, Sarah Jane. "Public Awareness of Aphasia." Cleveland State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=csu1345144222.
Full text
3
Richards, Anika Tahirah. "Health Equity Education, Awareness, and Advocacy through the Virginia Department of Health Health Equity Campaign." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/77312.
Full textAbstract:
This study showed that health equity must be achieved through education, awareness, and advocacy. A structured program must be put in place to provide accountability towards achieving health equity within organizations, communities, cites, and states. In Virginia, the Health Equity Campaign was a program put in place to provide such accountability to the citizens of Virginia. This study attempted to evaluate the Health Equity Campaign implemented by the Virginia Department of Health Office of Minority Health and Public Health Policy Division of Health Equity in order to get all Virginians to become advocates for health equity in their organizations, communities, neighborhoods. Organizational/group leaders were interviewed in addition to surveying various staff members. This study provides a detailed description of the strength of the Health Equity Campaign's ability to promote education and awareness about health equity and why many participants found it difficult to transition from motivation to advocacy.Ph. D.
4
Hornick, Leigh Ann. "The evolution of product placement consumer awareness and ethical considerations /." Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4542.
Full textAbstract:
Thesis (M.S.)--West Virginia University, 2006.Title from document title page. Document formatted into pages; contains v, 55 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 45-46).
5
Aller, Ty B. "Mental Health Awareness and Advocacy: Assessment Tool Development and an Evaluation of a College-Based Curriculum." DigitalCommons@USU, 2019. https://digitalcommons.usu.edu/etd/7701.
Full textAbstract:
Students’ mental health issues are a common concern on college campuses and are often addressed via prevention programming called mental health literacy. This dissertation consists of two studies regarding mental health literacy programming for college students at a western university in the United States. In study one, the Mental Health Awareness and Advocacy Assessment Tool (MHAA-AT) was created and evaluated for its utility in assessing college students’ mental health literacy. This assessment tool is unique in that it is built upon a process-based approach to mental health literacy. The assessment tool demonstrated adequate psychometric properties and it was deemed an appropriate tool to assess college students’ mental health literacy, specifically their declarative knowledge, self-efficacy, and behaviors. In study two the Mental Health Awareness and Advocacy (MHAA) curriculum was created and evaluated in a college student population. The MHAA curriculum is unique in that is taught in-person or online in a degree seeking program at a college or university. Results from study two suggest that the MHAA curriculum was effective in increasing college students’ mental health literacy scores, specifically their declarative knowledge and self-efficacy. The benefit of this two-study dissertation is that it provides a unique way to deliver and evaluate effective mental health literacy prevention programming on a larger scale via a degree-seeking program to college students.
6
Svee, Eric Oluf. "Utilizing Consumer Preferences to Promote Values Awareness in Information Systems Development." Doctoral thesis, Stockholms universitet, Institutionen för data- och systemvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-135505.
Full textAbstract:
The challenges of developing the information systems (IS) that support modern enterprises are becoming less about engineering and more about people. Many of the technical issues of the past, such as hardware size and power, connectivity, and robust software, are engineering problems that have largely been solved. In the next stage of computing, the human factor will be far more important than it has been in the past: the colors of an interface or the shape of an icon are the engineering problems of the past, and the availability and usefulness of such basic solutions is rapidly coming to a close. A new paradigm is needed that provides a roadmap of higher level conceptions and values, one about humane computing. A part of this older, mechanistic approach are quantitative, economic values whose impact on IS are readily visible and acknowledged within software engineering. However, qualitative values, and in particular consumer preferences, have been researched to a lesser degree, and there has been very little direct application. To create the next-generation information systems, requirements engineers and systems developers need new methods to capture the real preferences of consumers, conceptualize these abstract concepts, and then relate such preferences to concrete requirements for information systems. To address this problem, this thesis establishes a conceptual link between the preferences of consumers and system requirements by accommodating the variations between them and expressing them via a conceptual model. Modeling such preferences and values so that they can be used as requirements for IS development is the primary contribution of this work. This is accomplished via a design science research paradigm to support the creation of the works’ primary artifact—the Consumer Preference-aware Meta-Model (CPMM). CPMM is intended to improve the alignment between business and information systems by capturing and concretizing the real preferences of consumers and then expressing such preferences via the requirements engineering process, with the eventual output being information systems. CPMM’s development relies on theoretical research contributions within three areas in information systems—Business Strategy, Enterprise Architecture, and Requirements Engineering—whose relationships to consumer values have been under-researched and under-applied. The case studies included in this thesis each demonstrate the significance of consumer preferences to each of these three areas. In the first, a set of logical mappings between CPMM and a common approach to business strategy (strategy maps/balanced scorecards) is produced. In the second, CPMM provides the conceptual undergirding to process a massive amount of unstructured consumer-generated text to generate system requirements for the airline industry. In the concluding case, an investigation of foreign and domestic students at Swedish universities is structured through CPMM, one that first discovers the requirements for a consumer preference-based online education and then produces feature models for such a software product line-based system. The significance of CPMM as a lens for discovering new concepts and highlighting important information within consumer preference data is clearly seen, and the usefulness of the meta-model is demonstrated by its broad and beneficial applicability within information systems practice and research.
7
Mozayani, John. "Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254890.
Full textAbstract:
While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. In a free market economy, the supply and the demand would determine the product and services and the associated prices without intervention. Manufacturers are free to innovate, consumers drive choice and competition brings these opposing forces to an equilibrium of market price. But how does this economic system factor in the risk of an event that neither party may ever consider and, yet, it may impact not only impact those involved, but has the potential to have catastrophic harm to others? The downside, the system does not consider “external factors”, i.e. a compromise to accommodate what consumers need. Economists often urge governments to adopt policies that "internalize" an externality, so that costs and benefits will affect mainly parties who choose to incur them. Such an intervention, however, often comes with many challenges and consequences. Even with the added urgency of growing risk to human safety, regulatory intervention takes time. Likewise, a self-regulating market would undoubtedly also take a significant amount of time to take the necessary actions to address such an externality, even if incentivized. While it continues to be all too easy to defer the blame and risk on consumer, like the industrial revolution, this industry must overcome its own safety challenges like the auto, transportation or energy industries before it. While, consumers must inevitably take some reasonable measures to protect their interests, clearly the accountability must reside elsewhere. There is a potentially increasingly significant influential subset of consumers in the IoT ecosystem, the Enterprise Buyer, specifically marketing and technology executives, who champion consumer needs within their organization’s broader products and services that incorporate IoT. In this thesis, we aim to investigate the following issue: What are the attitudes and potential role for Enterprise Buyers in influencing negative externalities, i.e. IoT security in the IoT market, specifically from the perspective of marketing and technology executives? We believe that this group is uniquely positioned to understand a consumer first mindset and how to articulate value in otherwise negatively perceived field of information security by examining context, business/technical challenges and opportunities and reveal awareness, attitude and accountability. The results of our survey show the majority of marketing and technology executives who responded believe information security awareness is increasingly an executive accountability and priority and Enterprise Buyers hold a highly influential position in their ability to influence the IoT market and its security development and maturation.Medan IoT- säkerhetsincidenter fortsätter att öka i frekvens, omfattning och svårighetsgrad, finns det fortfarande ett gap i hur problemet ska hanteras. Samtidigt som debatten fortsätter inom akademin, branschstandardorganen, myndigheter i regeringen och industrin fortsätter nya aktörer att snabbt komma in på marknaden med billigare, kraftfullare produkter med få incitament att ta itu med informationssäkerhetsfrågor. I en öppen marknadsekonomi skulle utbud och efterfrågan avgöra produkt och tjänster och tillhörande priser utan intervention. Tillverkare kan obehindrat driva innovation, konsumenterna driver urval och konkurrens ger dessa motstridiga krafter jämvikt genom marknadspriset. Men hur påverkar detta ekonomiska system risken för en händelse som ingen av parterna någonsin kan överväga och som ändå kan påverka inte bara de inblandade som berörs utan även har potential att få katastrofala skador på andra? Nersidan är att systemet inte beaktar "yttre faktorer", det vill säga gör en kompromiss för att leverera vad konsumenterna behöver. Ekonomer uppmanar ofta regeringar att anta policies som "internaliserar" något externt, så att kostnader och fördelar kommer att påverka främst parter som väljer att ådra sig dem. Ett sådant ingrepp kommer emellertid ofta med många utmaningar och konsekvenser. Trots att förhöjda hot mot människors säkerhet ökar angelägenheten tar uppdatering av regelverken tid. På samma sätt skulle en självreglerande marknad utan tvivel också ta väldigt mycket tid på sig för att vidta nödvändiga åtgärder för att hantera en sådan extern faktor, även om det fanns incitament för att göra det. Medan det fortsätter att vara alltför lätt att överlåta ansvaret och risken till konsumenten, såsom under den industriella revolutionen, måste denna industri övervinna sina egna säkerhetsutmaningar såsom bil-, transport- eller energibranschen gjort före den. Samtidigt som konsumenter oundvikligen behöver vidta rimliga åtgärder för att skydda sina intressen, måste yttersta ansvaret ligga någon annanstans. Det finns en potentiellt allt större inflytelserik delmängd av konsumenter i IoT-ekosystemet; företagsköpare, specifikt ledare inom marknadsföring och teknologi, som driver konsumentbehov inom sin organisations bredare produkter och tjänster som innehåller IoT. I denna avhandling strävar vi efter att undersöka följande problem: Vad är företagsköparnas attityder och möjliga roll för att påverka negativa externa effekter, det vill säga IoT-säkerhet på IoT-marknaden, särskilt ur marknadsförings- och teknikledarens perspektiv? Vi tror att denna grupp är unik positionerad för att förstå en konsumenternas första tankegång och hur man kan uttrycka värdet i ett annars negativt uppfattat område för informationssäkerhet genom att undersöka kontext, affärs- / tekniska utmaningar och möjligheter och avslöja medvetenhet, attityd och ansvar. Resultaten av vår undersökning visar de flesta marknadsförings- och teknikchefer som svarade tror att informationssäkerhet blir del av ledningens ansvar och prioriteringar och att företagsköpare har en mycket inflytelserik position i deras förmåga att påverka IoT- marknaden och dess säkerhetsutveckling och mognad.
8
Stackhouse-Powe, Demetra L. "A study of political interest, competence, advocacy and awareness among social work students in the state of Georgia." DigitalCommons@Robert W. Woodruff Library, Atlanta University Center, 2014. http://digitalcommons.auctr.edu/dissertations/2290.
Full textAbstract:
This study examined to what degree social work students participate politically. This study also seeks to understand students' political interests, competencies, advocacy efforts and awareness, which are factors that contribute to political activism among social work students. Two hundred and eleven (211) participants were selected for the study, utilizing non-probability convenience sampling. The survey participants were composed of social work students enrolled in an accredited social work program in the state of Georgia, whereas the programs are also governed by the Council of Social Work Education. The findings of the study indicated that, of the social work students, a majority disagreed that they were politically interested, competent, participated in political advocacy or aware of political issues that impact social policy.
9
Svee, Eric-Oluf. "Explorations in Values Awareness : Elicitation of Consumer Preferences for Information Systems Development." Licentiate thesis, Stockholms universitet, Institutionen för data- och systemvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104310.
Full textAbstract:
The need for complex software to coordinate the activities of modern enterprises has become a necessity for their success. As business sectors are rapidly reshaped, organizations become global, and consumers have a seemingly endless degree of choice, these competitive conditions require software engineers to incorporate consumer values—personal judgments based on comparative, preferential experiences—into the design of such supporting software. Traditional modes of thinking, whose primary focus was often on economic value, are being left behind, as consumers are requiring more qualitative experiences than ever before. And while the impact of quantitative values on IT is readily seen and acknowledged within software engineering, such qualitative values, and in particular consumer values, have been researched to a lesser degree. To foster greater alignment between business and its supporting IT infrastructure, requirements engineers operating under such conditions need new means to both capture real preferences of consumers and then relate such preferences to requirements for next-generation software. To address this problem, this thesis establishes a conceptual link between the preferences of consumers and system requirements by systematically accommodating the variations between them. It accomplishes this by following a design science research paradigm to support the development of the works' primary artifact—the Consumer Preference-aware Meta-Model (CPMM). CPMM is designed to improve alignment between business and IT by both capturing the real preferences of consumers and then relating such preferences to the requirements engineering process. It relies on research contributions within three areas in information systems—Business Strategy, Enterprise Architecture, and Requirements Engineering—whose relationships to consumer values have been under-researched and under-applied. These support the design and development of CPMM and its relevance to the problem area. The benefits it provides towards solving the problem are then exemplified in three demonstrations: via logical mappings between CPMM and a common approach to business strategy (strategy maps/balanced scorecards); the application of CPMM to generate requirements for a Patient Health Record (PHR) system; and an empirical study of the development of a consumer preference-based system for online education for foreign and domestic students at Swedish universities.I moderna företag har behovet av komplex mjukvara för att samordna verksamheten blivit en nödvändighet för att uppnå framgång. Då branscher snabbt omformas, organisationer globaliseras och konsumenter ges till synes oändliga valmöjligheter; krävs att mjukvaruingenjörer införlivar konsumentvärden - personliga bedömningar baserade på jämförande förmånliga upplevelser - i utformningen av dylik stödjande mjukvara. Traditionella sätt att tänka, primärt fokuserade på ekonomiska värden; hamnar lätt på efterkälken eftersom konsumenterna i högre utsträckning kräver alltmer kvalitativa upplevelser. Och medan det kvantitativa genomslaget av IT lätt kan observears och bekräftas med mjukvaruvaruteknik; är forskning kring kvalitativa värden, särskilt konsumentvärden, betydligt ovanligare. För att underlätta överensstämmelsen mellan företag och dess stödjande IT-infrastruktur, måste kravställande ingenjörer som arbetar under dessa förhållanden hitta sätt att fånga konsumenternas verkliga preferenser, och sedan relatera dessa till kraven för nästa generations programvara. För att lösa detta problem, fastställer denna avhandling ett begreppsmässigt samband mellan konsumentpreferenser och systemkrav genom att systematiskt tillmötesgå och jämka skillnader mellan dem. Detta åstadkoms genom att använda ett designvetenskapligt forskningsparadigm som också är avhandlingens primära artefakt; the Consumer Preference-aware Meta-Model (CPMM). CPMM är utformat för att förbättra anpassningen mellan affärsmässighet och IT genom att fånga upp konsumenternas verkliga preferenser och relatera dessa till kravhanteringsprocessen. CPMM bygger på forskningsinsatser inom tre informationssystemområden; affärsstrategi, verksamhetsarkitektur och kravhantering; vars relation till kundvärdering hittills är tämligen outforskad. Dessa tre områden stödjer både utformning och utveckling av CPMM och dess relevans för problemområdet. Fördelarna med CPMM exemplifieras slutligen i tre demonstrationer: genom logiska mappningar mellan CPMM och redan etablerade tillvägagångssätt för affärsstrategier (strategikartor/balanserade styrkort); genom tillämpning av CPMM för att generera krav på patientjournalsystem (PHR); samt en empirisk studie av utvecklingen av en konsumentpreferensbaserat system för online-utbildning riktat till både utländska och svenska studenter vid svenska lärosäten.
10
Merrell, Thomas William Jr. "Evaluation of Consumer Drone Control Interface." Wright State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=wright1526381891672951.
Full text
11
Van, Schalkwyk Pieter Jacobus. "Vaal Triangle independent retailers' perceived awareness versus actual knowledge of the Consumer Protection Act / P.J. van Schalkwyk." Thesis, North-West University, 2014. http://hdl.handle.net/10394/10617.
Full textAbstract:
Over the past two decades, South Africa has introduced several laws regulating business and providing protection to consumers. These include the Competition Act (89 of 1998), the Electronic Communications and Transactions Act (25 of 2002), the National Credit Act (34 of 2005), and the Consumer Protection Act (68 of 2008) (CPA). The CPA was implemented to conform to international best practice regarding consumer law, to replace the existing but outdated laws, and most importantly, to provide protection to vulnerable consumers (Department of Trade and Industry, 2004:14; Rampersad & Reddy, 2012:7407). The importance of protecting vulnerable consumers can be attributed to South Africa’s history of discrimination and excluding the majority of the population from quality education and equal opportunities in the marketplace (Rampersad & Reddy, 2012:7407). However, the CPA is of small value to consumers if it is not generally known and applied; thus, consumers will continue to be at the mercy of retailers who very often do not have their best interests at heart. Therefore, this study was undertaken to measure the awareness and knowledge of the CPA among retailers. The research was done among small independent retailers located in shopping malls in the Vaal Triangle, South Africa. The study followed a quantitative approach, using a self-administered questionnaire to obtain a single cross-sectional sample. From the data gathered, it is clear that most of the participants considered themselves well informed regarding consumer rights; 88 present of the participants indicated that they are familiar with the nine consumer rights contained in the CPA. However, this stands in stark contrast to the results obtained in the section measuring the actual knowledge of the CPA; only 49 present of the participants managed to answer more than half of the questions correctly, and none answered more than 70 present correctly. In addition, the participants seemed to score higher on those rights that existed before the CPA came into effect, and lower on the new rights introduced by the Act. This seems to indicate that retailers are not yet familiar with the Act; it is, therefore, unlikely that they do business in a manner that complies with the CPA, which robs consumers of the benefit and protection of the Act. Of the retailers who participated in this study, 72 present said they believe the CPA is necessary to protect consumers. This would seem to indicate that it is the lack of knowledge rather that real resistance to the Act which is standing in the way of wider compliance. Therefore, steps should be taken with utmost urgency to educate and increase awareness of the Act, both among retailers and consumers.MCom (Marketing Management), North-West University, Vaal Triangle Campus, 2014
12
Michali, Yvonne E. "Increasing Teacher Awareness of Self-Determination." Kent State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1397663105.
Full text
13
Manning, Matthew R. "The determinants of brand awareness within sports sponsorship." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/manningm/matthewmanning.pdf.
Full text
14
Weems, Tyson Victor. "Consumer awareness and interest in omega-3 fats and applications for marketing culinary Camelina oil." Thesis, Montana State University, 2007. http://etd.lib.montana.edu/etd/2007/weems/WeemsT0507.pdf.
Full textAbstract:
Camelina sativa is a oilseed-bearing plant that grows in Montana and from which can be extracted oil containing 30-42% alpha-linolenic acid, an essential "omega-3" fatty acid. While researchers have associated certain health benefits with replacing other dietary fatty acids with alpha-linolenic acid and other omega-3 fatty acids, these are scarce in most Americans' diets. Current consumption levels are likely related to concurrent knowledge, beliefs, attitudes, and other behaviors about omega-3s and fat in general. The purpose of this study was to interview and survey likely targeted consumers to identify potential challenges and opportunities related to these factors for building interest and commitment to use culinary Camelina oil. Researchers intended results to facilitate determination of practical strategies for introducing Montana-produced Camelina oil as a viable commercial food product. Fifty athletes from the Greater Bozeman area ages 14-70 years participated in focus group discussions and sensory evaluation tests. Researchers split participants into 2 groups for each age category (high school, college, and adult), yielding 6 groups of 6-10 participants each. Participants evaluated the sensory characteristics of culinary Camelina as well as Canola, flaxseed, and extra virgin olive oil as straight oils and as components of spreads and vinaigrettes in a series of tests involving affective scales of like or dislike. Following the sensory evaluations, they engaged in focus group discussions concerning omega-3-related knowledge, beliefs, attitudes, behaviors, and potential Camelina marketing approaches. An additional group of 58 adult athletes completed a survey measuring knowledge, beliefs, attitudes, and behaviors related to dietary fat in general and omega-3s in particular. Study participants expressed varied amounts of sensory acceptance as well as apparent preparedness to consume culinary Camelina. Overall, their feedback indicated some likely consumer interest in products containing the oil, particularly if marketed to adults or sold in a vinaigrette.
15
Harper, Allen A. "The impact of consumer security awareness on adopting the Internet of Things| A correlational study." Thesis, Capella University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10196140.
Full textAbstract:
The research topic of this study is the impact of consumer security awareness on the adoption of the Internet of Things. The Internet of Things (IoT) is the emerging network of Internet connected smart devices. Several authors have predicted that adoption of the IoT will be hindered if security issues are not addressed. Other authors have noted that users often trade security and privacy for convenience. To better understand these two points of view, the main research question of this study is: to what extent does consumer security awareness impact adoption of the Internet of Things. To address the competing factors impacting adoption, the unified theory of acceptance and use of technology (UTAUT) will be used as the base model of this study and was extended to account for the construct of security awareness. A quantitative non-experimental correlational study was designed to measure the impact. The population of this study is U.S. adult consumers of Internet connected smart devices. The sample frame was selected from the SurveyMonkey™ voluntary audience panel. Multiple regression was used as the statistical analysis to perform hypothesis testing and attempt to answer the research questions. The findings of the study showed that although there is a statistically significant impact of security awareness on adoption of the IoT, it is not the dominant factor. Other factors, such as performance expectation and effort expectation prove to be better indicators of adoption of the IoT at this time. Several recommendations are given to improve future studies in this area. The results of this study provide business managers, IoT device manufacturers and service providers with valuable information on the relation between awareness of security risks and adoption of the IoT.
16
Stita, Ayham, and Abdulmoaz Alkhayyat. "Consumer behavior towards green cosmetic products in Sweden." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54370.
Full textAbstract:
Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. Conclusion: It was found that green cosmetic products are important in reaching the various needs of customers as consent remaining environmentally friendly and sustainable is concerned. There are possible factors that impact consumer behavior, such as the social influences and eco-awareness, causing a change in buying behavior and attitudes.
17
Mathis, Maya. "Kids These Days: Corporate Social Responsibility and Generational Influence on Consumer Intention." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3837.
Full textAbstract:
Millennials are known for being a unique generation that places a high value on improving their community. They are also unlike any other generation because they are harder to market to since they are more aware of common marketing strategies used by companies today. Millennials want to improve the community and expect others to do the same. Corporate Social Responsibility (CSR) is a popular topic and has gained momentum in research over the years; understanding the relationship between CSR and millennials is important due to the generational shifts. Therefore, this study examines the importance of CSR to different generations and how companies can use that information to gain millennials as loyal consumers. This study examines the following constructs to evaluate CSR from a generational perspective: awareness, satisfaction, and loyalty. Although it is believed that millennials value CSR more than other generations, all generations appear to be aware, satisfied, and loyal.
18
Adabzadeh, Ali. "Consumer awareness of the effects of under-inflated vehicular tires on global warming in southern California." Thesis, California State University, Los Angeles, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1528239.
Full textAbstract:
The primary and immediate objective of this educational intervention study is to raise consumer awareness of the impact of under-inflated tires on global warming. The short-term result of this would be the widespread maintenance of proper tire air pressure, the use of low-rolling resistance tires, and the inflation of tires with nitrogen instead of air, which could assist in the reduction of fuel use and resultant CO2 emissions. Such a reduction could have a significant short-term result of benefitting consumers economically and the world environmentally.
Utilizing a quasi-experimental design, a pamphlet and pre- and post-survey questionnaires were employed to collect data from a convenience sample of consumers (N=126). An educational pamphlet was prepared to increase consumer awareness about the importance of how properly inflated tires can be a factor in driver safety, fuel conservation, and the prevention of unnecessary increases in greenhouse gas emissions, which are among the major factors affecting global warming.
Data from the pre-intervention survey provides strong evidence that participants possess insufficient knowledge of general tire care, maintenance, performance and the impact of under-inflated tires on the environment in general and global warming in particular. Statistical analysis demonstrated significant change from pre- to postintervention surveys in the participants’ attitudes and knowledge regarding the maintenance of tire pressure and the impact of under-inflated tires on greenhouse gases and global warming.
The improvement in overall knowledge and attitudes demonstrated in the analysis between pre- and post-survey data indicates greater recognition by the participants that appropriate car care and tire maintenance are essential, and that for consumers, the acquisition and application of this knowledge can be powerful in improving the economy and environment. Suggestions for further study include development of consistent monitoring and data collection processes for use by facilities responsible for automobile care and the development of a broad-based, media-driven consumer education programs on the importance of the studied variables.
19
Maldonado, Juarez Jhonattan, and Nilsson Sebastián Jara. "Prevention of household food waste : An experimental study of the effects of awareness on consumer behaviour." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387831.
Full textAbstract:
Background. The production of food requires great amounts of natural resources. Although, not all the food produced is consumed. Food waste is a global issue with the potential to create resource scarcity for future generations. Preventing food waste is an effective approach to avoid this outcome. Moreover, the prevention of food waste could decrease the environmental human print and balance the access to food around the world. In developed countries, the households contribute in a significant amount to the food waste problem.. It is mainly attributed to the behaviours that the consumers develop consciously and unconsciously. Therefore, it is significant to research further in the implications of awareness in the behaviours linked to food waste. Aspiration. The following research aims to find the effect of awareness in the consumer behaviours linked to food waste in the household through an experiment. Method. A survey with 52 respondents was used to sample the participants of the experiment. From the respondents, 12 young adults aged between 18 to 29 years old, living by themselves in Visby, Sweden participated in the experimental study. The participants of the experiment were divided in two groups, the experimental and the control group. A treatment, consisting of an educational video regarding prevention of household food waste, was provided to the experimental group. The experiment measures how the participants were affected by the treatment. Key findings. Regarding the awareness of household food waste, the experimental group had a significant improvement compared to the control group after the treatment. This proves that the consumers whose awareness of household food waste is increased present a higher potential to have their behaviours changed thus reducing household food waste. The hypothesis was proven, while the main finding indicates that as consumer advanced in the experiment the reported behaviours change considerably. While it was expected that the self-reporting of household food waste in the participants would be reduced, in fact, this incremented in some cases.
20
Karthikeyan, Sundarraj. "An investigation on consumer behavior and preferences towards apparel, purchase by Indian consumers age 15 : 25." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20856.
Full textAbstract:
The Indian economy has grown over the last 10 years with new jobs created in the ITES sector, Biomedical, Automotive engineering, Apparel manufacturing and Civil engineering. The growth is strongly led by Information Technology Enabled Services (ITES); this is supported by the education sector with increase in the number of students enrolling for higher education and large numbers of students graduating every year thus creating a large pool of technical and managerial manpower. The working class people segment has grown since the economic growth and it has benefited middle class and upper middle class people. Due to the increase in the number of working people and substantial raise in income, spending power has increased over the years, and particularly the young Indians in the age of 15 – 25 like to shop more. The Government of India has laid down strict rules to protect the environment and avoiding child labor but there is no legality followed by companies in providing an ethical environment in means of working time and salary. The increase in food, energy and real estate costs makes people’s lives more difficult at this time. Are we going to follow the western countries and repeat the same mistake leading to a standstill? As resources are getting to near exhaustion, now is the time to think and ask ourselves question of what we are doing and justify ensuring that we buy only for our needs. This study focuses on the consumer behavior of young Indians in the age of 15 – 25 to understand and know their perception towards spending and to show a new path for the society and the industry for a sustainable environment.Program: Master programme in Applied Textile Management
21
Çizmeci, Nurunisa. "An Analysis on Developing a Common CSR Labeling System in the Fashion Industry." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8295.
Full textAbstract:
The negative impact of the fashion industry on both society and environment cannot be ignored, especially in recent years, due to news and reports on the negative impacts of the industry has raised awareness among consumers. Some of the consumers started questioning the fashion companies’ operations and demand for more sustainable supply chains. In order to respond the request coming from consumers’ side, the companies started to regulate their operations and communicate about them. Even though there are many different ways to communicate about sustainability approach, This study is questioning the potential outcomes of developing a common CSR label based on Higg Index 2.0 tool. To answer the research question, existing literature has analyzed from three different perspectives; social and environmental problems led by the industry and raising consumer awareness about negative impact of the industry. After the literature review, CSR communication approaches of the selected companies were analyzed. The second step of the research was, to apply a consumer survey in the Gothenburg Central Station to understand Swedish consumers’ perception. Outcomes of the consumer survey has compared with the existing literature and communication strategies followed by the analyses of selected companies.The company analyzes show that, even though, they are good at about regulating their supply chain with more sustainable approaches, the majority of fashion companies do not communicate about their CSR practices. Consumer survey expose that, consumers are lack of awareness regarding to existed CSR labels. Moreover, even though exist labels focus on only environmental factors or social factors, the consumers expect from labels to cover both areas. The data collected from the study expose that, even the majority of the consumer not completely influenced by the sustainability approach of the companies, there are consumers that influence by the companies CSR approach. Moreover, the lion share of consumers believes that a common labeling system based on Higg Index 2.0 will be helpful guide when they give their purchasing decision. Based on the findings from existed literature -consumer survey and analyze of companiesapproach-, it was observed that companies are lack of effective communication strategies which is a barrier for the consumers to get an action for to purchase more sustainable fashion products. Therefore, developing a common CSR labeling system that will controlled by third party institution such as Sustainable Apparel Coalition will increase the effectiveness of CSR label and influence the consumers response positively.
22
Penz, Elfriede, Barbara Hartl, and Eva Hofmann. "Explaining consumer choice of low carbon footprint goods using the behavioral spillover effect in German-speaking countries." Elsevier, 2019. http://dx.doi.org/10.1016/j.jclepro.2018.12.270.
Full textAbstract:
The aim of the research was to investigate how to stimulate sustainable consumer behaviors that lead to a lowering of the carbon footprint. Because of environmental challenges at the individual and societal levels, researchers agree that behavioral change is necessary. We argue that when already performing a sustainable behavior, this behavior can spill over to other sustainable actions, even to more difficult ones. First, we studied whether a positive behavioral spillover occurs between product categories and whether the spillover effect depends on the ease or difficulty of the sustainable behavior. Second, we investigated whether high awareness of sustainability determines the spillover between categories. We conducted three online experiments in Central Europe, investigating whether spillover takes place between behaviors assigned to the same category (transport or food) or between behaviors assigned to different categories (transport or food). In all three studies participants had to make two independent decisions. In studies 1a (N=281) and 1b (N=195), the effect of the ease/difficulty of the behavior was tested. In study 2 (N=164), awareness of CO2 emission reducing effects was manipulated. Findings revealed a behavioral spillover between sustainable choices.
23
Bashir, Abdalla Mohamed. "South African and non-South African residents in Cape Town: Awareness level, purchase intention and buying behaviour towards purchasing halal food products." University of Western Cape, 2020. http://hdl.handle.net/11394/7233.
Full textAbstract:
Philosophiae Doctor - PhDMuslims and non-Muslim consumers regardless of who they are or from where they come, whether natives or foreigners in a particular country are much concerned with consuming food products. However, not any researchers in South Africa (SA) have addressed the consumers who buy food products labelled halal. This doctoral dissertation primarily aims to explore and bring new knowledge towards halal food purchasing behaviour. It specifically focuses on understanding the current purchase intention and behaviour of halal consumers in Cape Town, South Africa. For this purpose, the Theory of Planned Behavior (TPB) was utilised as the theoretical framework to measure the purchase intention and subsequently the buying behaviour of halal consumers. An exploratory sequential mixed method was adopted. A qualitative approach formed the first phase of the study, while a quantitative approach formed the second phase of the study. For the qualitative phase, data was collected purposively through 9 intensive semi-structured interviews. Nonetheless, for the quantitative phase, data was collected by means of 516 self-administrated questionnaires using a stratified random sampling. In analysing the qualitative data, thematic analysis was applied. However, for the quantitative phase, data was analysed using multivariate statistical analysis known as the Structured Equation Modelling (SEM).
24
Ganganaboina, Archana Yadev, and Riaz Sana. "Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24650.
Full textAbstract:
Abstract Title: Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden. Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. Method: The study is done on three major grocery stores; Coop, ICA and Willys in Sweden. Triangulation, both qualitative and quantitative research, is used to achieve accurate results. Primary data is collected from interviews with respondents from companies and a customer survey. Results & Conclusions: The main findings are firstly: for grocery stores, point-of-sale and newspaper are preferred communication channels for green marketing communication. Secondly: The most suitable contents of communication messages for green marketing are health issues and environmental protection. Thirdly: Customers want to know about the process of certifying the eco-labels to eco-friendly products. Fourthly: Information function, information of eco-friendly products that is conveyed through green marketing communication to inform persuade and motivate the customers, and sustainability image (green reputation) of companies can create customer awareness. Lastly: Green marketing communication itself brings green reputation for companies. Suggestions for future research: This study is limited to advertising contents of green marketing communication. For further research, green marketing communication through personal relations, visual identification and sponsorships should be studied to create customer awareness. This study could be extended to other industries to seek more generalizable results. The results of current study indicate that ecolabels on eco-friendly products needs to be further explored. Hence, further studies can be done with regard how to make the customers aware about the process of certification of eco-labels to eco-friendly products. Contribution: This study contributes to existing literature by connecting the process of green marketing communication with customer awareness. Keywords: Green marketing communication, communication channels, communication messages, eco-labels.
25
Annell, Jonas, and Felix Terman. "Finding the CSR Sweet Spot : Establishing a Measurement for the Consumer Demand for CSR." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15757.
Full textAbstract:
The concept of CSR is increasingly important in society, and firms are expected to be profitable while ethical. Deciding how to best engage in CSR activities can be difficult, but using a supply-and-demand framework can help firms to maximize their CSR activities. However, the demand for CSR has been proven difficult to measure, but can perhaps be established when dividing the demand into different components. The purpose of this study is therefore to investigate how consumer awareness, attitude, and buying behavior, in relation to CSR, affect each other; to establish a measurement for consumer demand for CSR. To find an answer, an explanatory and a deductive research approach was used and consumers were surveyed in a quantitative study to establish a measurement for the consumer demand for CSR. This study provides both managerial and theoretical implications to the field of CSR. The theoretical implication lies in contributing empirical evidence into the discussion of supply-and-demand for CSR. Practically, this study informs managers, in the fast fashion industry, that consumer attitude can be used as a measurement when establishing the consumer demand for CSR. It is suggested for future research that it would be interesting to use other control variables to further elaborate on the findings of this study.
26
Higgins, Matthew. "Moral engagement : critical theory, ethics and marketing." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368979.
Full text
27
Björck, Sarah. "The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75996.
Full textAbstract:
Corporate Social Responsibility has grown in importance of the present society and therefore becomes a meaningful operation for companies today. Since the society is structured by consumers, companies have been forced to adapt this concept in their work, by the reason of keeping and gaining the consumers. For companies to be able to do so, they have to understand their customers and be aware of the different consumers purchase intention. These intention have shown to differ in regard of different industries, which is why this study have chosen to focus on the food industry, where the criticisms for the CSR initiatives are high. Consequently, the purpose of the study is to describe how consumers’ in the food industry perceive CSR and to explore how the perceived CSR affects their purchasing intention. Two research questions were made and to be able to answer these, relevant theories was established. The research was conducted using a quantitative study and a descriptive approach to analyze the collected data. The collection of data was made through nine interviews, divided into three involvement level for the reason of including all kinds of consumers. The results found that the general brand appearance is reflected in the companies’ products and therefore made their purchase based on this. The consumers perceived it hard to gain credible knowledge of companies CSR which leads them to make their purchase based on responsible certified labelling or recognition of the products instead. The consumers have a higher credibility for the negative information about companies. They therefore acts with CSR as a purchase criterion of this as they exclude products from this kind of companies. The consumer did however not act with CSR as a purchase criterion if the price was too high, as this was of a greater importance than CSR for the consumers. Because of the low information level and the low credibility, the consumers rather makes their decision based on what they perceive as less irresponsible instead of what they perceive as responsible. Keywords: CSR, Corporate Social Responsibility, Consumer perception, Consumer awareness, Consumer values, Consumer attitudes, CSR purchase criterion
28
Lili, Chang, and Cheng Jiaqi. "Consumer Responses to Corporate Social Responsibility (CSR) in China." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-328238.
Full textAbstract:
With the development of multinational companies (MNCs), corporate social responsibility (CSR) has become a very important component of corporate activities. However, the commitment to CSR in China has been very low. Chinese consumers are becoming less willing to accept different treatment from MNCs, but there has been a little study of CSR problems in the Chinese market or the response of Chinese consumer. This study provides preliminary evidence that consumer response about the CSR behavior of multinational corporation is determined by three factors, perceived CSR, trust of CSR, and awareness of CSR, and addresses how these different factors influence Chinese consumer response in terms of Corporate Evaluation and Purchase Intention. Additionally, this work analyzes the relationship between consumer demographics and consumer response to CSR. The results show that trust of CSR and awareness of CSR has a significant influence on Chinese consumer response. Perceived CSR has a significant influence on Chinese consumer response to corporate evaluation but not on Purchase Intention. In addition, the data did not reveal a relationship between consumer demographics and consumer response to CSR.
29
Yang, Lily L. "Assessment of consumers' knowledge, attitudes, awareness, and beliefs of food handling and beef safety handling behaviors." Diss., Virginia Tech, 2018. http://hdl.handle.net/10919/84496.
Full textAbstract:
Consumers desire tender, juicy, and flavorful cuts of beef. Mechanical tenderization (MT) and enhancement methods applied to lower valued beef cuts can improve tenderness, flavor or juiciness, increasing desirability for the consumer. However, these processes can introduce pathogens that may be present on the exterior of the meat into the sterile interior. This process renders an ‘intact’ product ‘non-intact’ and requires altered cooking methods to ensure safety. The primary pathogens of concern for beef products are Shiga-toxin producing Escherichia coli (STEC). STEC are associated with approximately 265,000 illnesses and 3,600 hospitalizations annually. Since 2006, there have been 6 STEC outbreaks in the United States and 18 cases in Canada attributed to MT beef (MTB). The pathogen has also been implicated in 136 non-intact beef-related recalls. Due to the potential food safety hazards associated with MTB, mandatory labeling of these products was mandated in 2015 to inform consumers on how to safely handle the product. While this is a good step to inform consumers, it is unclear how familiar they are with the terms associated with these processes. Consumer’s knowledge, beliefs, attitudes, awareness, and behaviors related to MTBs is quite limited. This study uses an exploratory sequential mixed-methods design, to assess consumer knowledge of MTB. Qualitative focus groups conducted throughout urban and rural North Carolina and Virginia found that although participants purchased MTBs, they were unaware of the process, did not prepare MTBs properly, wanted to know more about the process, and wanted applicable risk messages. A nationwide survey developed from the focus group findings found that demographic differences were associated with knowledge of; and how participants interact with MTBs. How demographics influence consumer’s beef safety knowledge, practices, and risky behaviors was further explored. Demographic characteristics were highly correlated with consumers’ behaviors surrounding beef storage, refrigerator temperature knowledge, defrosting behaviors, meat washing, and meat preparation behaviors. Collectively, the mixed methods research design provided insight into specific demographic characteristics related to consumer attitudes, beliefs, and behaviors surrounding beef safety. This data will help inform the development of well-crafted, culturally, and socially relevant risk messaging that may promote safe handling behaviors.Ph. D.
30
Nam, Hyena. "Visual and Verbal Communication on Sustainable Packaging As a Vehicle for Public Education and Awareness." Kent State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent1556185867839811.
Full text
31
Åkerblom, Ida, and Filip Forsell. "How do consumers’ perceptions change when greenwashing is revealed?" Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49145.
Full textAbstract:
Background: The emergence and growth of the green economy has prompted companies to take more steps towards becoming environmentally conscious, but this is not always done in an honest way, from which cases of greenwashing has emerged. Cases of greenwashing can be recognized in all areas of business, and most of the research at the moment only recognizes the effect of a greenwashing case on consumer behavior, missing the link of consumer perceptions. The existing case study research also focuses on the attitudes after the fact, not investigating how a consumer reacts to the information during the revelation of a company’s misconduct. Purpose: The purpose of this thesis is to investigate the connection between the concept of greenwashing and consumer perceptions, and thus the decisions consumers take based on the level of information they possess. Method: The research is conducted as an interpretivist qualitative case study based on a single imaginary case, where the data is gathered through triangulation of previous existing literature and observations from semi-structured interviews, analyzed through abductive reasoning. Conclusion: The research found that when a consumer is presented with information about a company and their initiatives, the perceptions that the consumer has change accordingly. The perceptions are dependent on the level of interest the consumer has in sustainability issues. Some findings that were not expected considered the partial effect of the sustainability initiatives, showing that consumers are only interested in green initiatives up to their personal constraints or preferences. The consumers largely see the motivations of a company to be attributed to profits, however, some more optimistic consumers seem to be less affected by greenwashing.
32
Sonne, Heidi Maria Tuulikki. "Increasing awareness and reputation of Merck S.A. Portugal through employee advocacy." Master's thesis, 2017. http://hdl.handle.net/10071/15281.
Full textAbstract:
Merck KGaA is a global Science and Technology company, focusing on the Healthcare Industry, Life Science and Performance Materials. However, Merck in Portugal is a relatively small subsidiary with a midsized office in Miraflores, employing approximately 114 employees. Merck S.A. Portugal focuses mainly on the Healthcare Market. As the company went through a major transformation in 2016, it created a need to communicate
on a low cost basis and in an efficient way, using digital as its main channel. The aim of this in company project was to introduce Employee Advocacy as a solution to digital communication. Employee Advocacy is a new communications concept derived from employee social media usage and employee word of mouth. It has been noted that employee networks are wider than company’s own and employee word of mouth is more
trustworthy. Before the tool could be implemented the author did a research on what motivates employees to commit to Brand Citizenship Behavior, in other words, what is the driver that makes employees want to share company content on their personal social media profiles. Findings revealed that in the case of Merck S.A. Portugal employees individual internal drive and brand knowledge are factors affecting willingness to share on
social media. Based on the results a series of internal strategies were applied on- and offline.Merck KGaA é uma empresa global especializada na Industria Farmacêutica, Life Science and Performance Materials. A Merck S.A. em Portugal é uma filial de tamanho médio, tendo aproximadamente 114 empregados. O escritório está localizado em Miraflores, Lisboa. A Merck em Portugal está focada principalmente na indústria farmacêutica. Em 2016, a Merck empreendeu numa renovação incorporando a digitalização na sua estratégia, tendo implementado a comunicação digital numa maneira low cost e efetiva. O motivo deste trabalho "dentro de companhia" foi introduzir o Employee Advocacy como um novo conceito de comunicação digital. Employee Advocacy é um conceito inovador que incorpora os empregados na comunicação corporativa. Os empregados podem partilhar conteúdo da Merck S.A. Portugal nas suas redes sociais privadas utilizando o conceito do "word of mouth". As redes sociais dos empregados são maiores do que da empresa e o WOM é mais confiável. Antes de implementar a programa, a Merck S.A. Portugal precisava de fazer um estudo das necessidades e os motivos que levam os empregados a comprometer-se com o Brand Citizenship Behavior. Em outras palavras, quais são os fatores que fazem os empregados partilhar conteúdo nas suas redes sociais privadas. Os resultados mostraram que a vontade pessoal dos empregados (internal drive) e conhecimento da marca, têm impacto significante na vontade de partilhar nas redes sociais. Depois de obter os resultados, a empresa aplicou estratégias online e offline.
33
Liang, Ming-Chung, and 梁名中. "Consumer Awareness of Kaohsiung LOHAS Building Residential Products of Consumer Behavior." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/3yf3r7.
Full textAbstract:
碩士國立高雄應用科技大學
土木工程與防災科技研究所
105
Kaohsiung lohas building project construction concept as the main regional green building residential development project. Meanwhile Kaohsiung house is an environmentally sustainable, reduce carbon emissions and reduce the ecological burden to help building patterns. This study focused on consumers Kaohsiung lohas building certification mark system used in residential buildings of attitude; and research and the promotion of the concept of green consumption in recent years transformed into each other from consumer behavior economics, the construction of Kaohsiung lohas building Badge consumer system model. Then by quantification of analysis to test hypothesis and quantify the explanatory variables, to understand consumer attitudes Kaohsiung lohas building awareness and purchase intention. The results showed that up to 86.2% of consumers to support green house building Kaohsiung mark system, 61% of consumers are willing to accept the result of the Badge generated a 5% price increase. Obtained with the test: the quality of the living environment, consumer demand for, Kaohsiung lohas building ten design specifications of observation can be broadly divided into four classes, with breathing permeable base plate (2.20), human space Universal Design ( three indicators 2.00), create effective ventilation openings (2.20) the most attention, followed by the appropriate use of space function (1.92), effective deep shade (1.88) building materials and environmental health applications (1.86), third class for the creation of (1.75) courtyard space green roof design (1.60) and the integration of Image design field of (1.61), most do not receive public attention to the import to materials and technology (1.50) Thus, the present study by results of the analysis to explore consumer attitudes Kaohsiung lohas building marks a dwelling, and to make recommendations for consideration by the relevant units of the revised system of reference and marketing industry. Keywords: Kaohsiung LOHAS Building , Green Building, consumer
34
Caldeira, Hernandez Diego. "Consumer mobility awareness in information centric networks." Master's thesis, 2021. http://hdl.handle.net/10773/31386.
Full textAbstract:
Mobile data traffic is expanding significantly since the surge and evolution of wireless
communication technologies, leading to the design and implementation of
different types of mobile networks.
Information Centric Network paradigms have been pointed as an alternative to
bypass the restrictions imposed by the traditional IP Networks, such as the one
imposed by the mobility of its users. Despite their potential advantages regarding
mobile wireless environments, several significant research challenges remain to be
addressed, more specifically the communication damage due to handover, causing
loss of packets.
The scope of this dissertation is the development of NDN-based mechanisms with
support for Consumer mobility in two different communication approaches: single
content request and publish-subscribe. The proposed schemes address a remote
mobility predictor entity, whose purpose is to monitor and anticipate trajectories,
while compelling the infrastructure to adjust to the new paths, resulting in an
efficient way to manage the consumers’ mobility with the purpose of attaining a
better quality of service to users.
The implementation and evaluation of the proposed schemes were performed using
ndnSIM, through functional and non-functional scenarios. The latter uses
real traces of urban mobility and connectivity. The obtained results show that
the proposed solution far surpasses the native NDN workflow and the traditional
publish-subscribe solutions with respect to content delivery ratio and network overhead.O tráfego de dados móveis tem vindo a crescer significativamente, sobretudo devido à evolução das tecnologias de comunicação sem fios, o que tem vindo a implicar o desenho e implementação de novos e diferentes tipos de redes móveis. Os paradigmas de redes centradas em informação têm sido apontados como uma alternativa para contornar as restrições impostas pelas redes tradicionais IP, nomeadamente a mobilidade dos seus utilizadores. Apesar das potenciais vantagens em relação aos ambientes móveis sem fios, vários desafios de investigação ainda necessitam de ser resolvidos, mais especificamente aqueles relacionados com o processo de handover dos seus utilizadores móveis, levando por vezes à perda de informação. Esta dissertação tem como objetivo o desenvolvimento de mecanismos de suporte à mobilidade do Consumidor para redes ICN, utilizando duas abordagens distintas de comunicação: solicitação única de conteúdo e o modelo publish − subscribe. Os esquemas propostos exploram uma entidade remota de previsão de mobilidade, cujo objetivo é monitorizar e antecipar eventuais trajetórias de posição dos utilizadores móveis, obrigando a infraestrutura a ajustar-se aos novos caminhos do consumidor, resultando numa forma eficiente de gestão de mobilidade dos utilizadores com o objetivo de garantir uma melhor qualidade de serviço. A implementação e avaliação dos esquemas propostos foi realizada utilizando o ndnSIM, em cenários funcionais e não funcionais. Estes últimos utilizam registos reais de mobilidade e conetividade urbana. Os resultados obtidos mostram que a solução proposta ultrapassa significativamenta a versão nativa do NDN e as soluções tradicionais de publish − subscribe, considerando a taxa de entrega de conteúdos e sobrecarga da rede.
Mestrado em Engenharia de Computadores e Telemática
35
Chao, Pei Ju, and 趙貝如. "How Brand Misconduct Affects Consumer Advocacy Intention – Taking lativ as an example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/99366009291322850241.
Full textAbstract:
碩士國立嘉義大學
行銷與運籌研究所
101
This study takes lativ as a case example to investigate the effect of brand misconduct to marketing relationship (consumer satisfaction, brand commitment, e-service quality, and consumer advocacy intention) for the online purchasing behavior. The author uses 2 (Before or after brand misconduct) × 2 (With tremendous advertisement or not) experimental sceneries to verify the hypotheses and uses the statistic methods of regression equation, ANOVA, MANOVA and SEM to analysis 674 valid samples. Findings：(1) E-service quality was found to be significantly and positively related to consumer’s satisfaction which represents consumer’s satisfaction is affected by e-service quality. (2) Consumer’s satisfaction and e-service quality were found to be significantly and positively related to brand commitment that these two variables can evoked higher brand commitments. (3) Consumer’s advocacy intention has different effect from brand commitments. In this study, affective commitment causes higher advocacy intention than continuance commitment. (4) Brand misconduct diminished the relationship between customer and brand; meanwhile brand misconduct affected the consequence of brand commitments and consumer’s advocacy intention. Affective commitment has a great impact on consumer’s advocacy intention than continuance commitment before brand misconduct, on the contrary, continuance commitment has an influenced on consumer’s advocacy intention than affective commitment after brand misconduct. (5) Though tremendous advertisement can’t significantly affect consumer’s advocacy intention, it can still impacted on consumer satisfaction. Furthermore, this study found there’s an interaction effect between brand misconduct and advertisement in advocacy intention after the analysis, which represents advertisement has influence on advocacy intention when brand misconduct.
36
Lucka, Nina Sissel. "The influence of gender stereotyping and issue advocacy in advertising on consumer sentiment." Master's thesis, 2020. http://hdl.handle.net/10400.14/31224.
Full textAbstract:
The purpose of this thesis is to explore the effect of the stimuli gender stereotyping and issue
advocacy on consumer sentiment towards advertising and brand.
In an experimental study, consumer groups are exposed to the two stimuli “gender
stereotyping” and “issue advocacy” to understand their effect on consumers’ sentiment.
The results indicate that issue advocacy can lift the negative effect of traditional female
stereotyping. They further show that demographics are not necessarily the reason why a person
favors or condemns stereotyping as well as advertising. On the contrary, it is far more linked to
the personal disposition.
The findings might encourage marketers to create advertising that allows the brand to connect
better with its audience. While issue advocacy is currently trending, there has not been a lot of
research on its effect on consumers. On contrary, gender stereotyping is frequently used, but
has caused huge backlashes in recent ad campaigns. Thus, the paper hopes to enable marketers
to better use these stimuli in order to achieve their desired outcome.
The paper adds to the discussion of the use of stereotyping in advertising as well as the use of
issue advocacy. It challenges the idea, whether brand-unrelated issue advocacy advertising and
gender stereotyping is harmful for a brand.O objetivo desta monografia é explorar o efeito dos estímulos estereotipados por gênero e emitir advocacia no sentimento do consumidor em relação à publicidade e marca. Em um estudo experimental, consumidores são expostos aos dois estímulos "estereotipagem de gênero" e "defesa de questões" para entender seu efeito no sentimento dos consumidores. Os resultados indicam que a defesa de questões pode elevar o efeito negativo dos estereótipos femininos tradicionais. A demografia não é necessariamente a razão pela qual uma pessoa favorece ou condena os estereótipos e a publicidade. Está muito mais ligado à disposição pessoal. As descobertas podem incentivar os profissionais de marketing a criar publicidade que permita que a marca se conecte melhor com seu público. Embora a defesa de questões esteja em alta atualmente, não há muita pesquisa sobre seu efeito sobre os consumidores. Os estereótipos de gênero são usados com frequência, mas causaram grandes reações nas campanhas publicitárias recentes. O artigo espera permitir que os profissionais de marketing usem esses estímulos para alcançar o resultado desejado. O artigo adiciona o uso de estereótipos na publicidade, bem como o uso da defesa de questões. Isso desafia a ideia de se a publicidade de advocacia de questões não relacionadas à marca e os estereótipos de gênero são prejudiciais para uma marca.
37
Lai, Shu-Yin, and 賴淑茵. "Research on Consumer Awareness and Behavior of ECO - Textiles." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/12972104672412053408.
Full textAbstract:
碩士國立中興大學
高階經理人碩士在職專班
103
The main purpose of this study was to understand what ways could increase consumers'' willingness to purchasing environmentally friendly textiles. Through this study, focus group interviews and quantitative research were used to investigate consumer attitudes and awareness of eco-textiles. However, shortage of information would not effectively distinguish the eco products and other non-eco products by consumers. For marketing communication, respondents believed parity strategy, brand strategy were the keys to accept the environmental textiles.
38
Jin, Youn, and 金永. "Copywriting And Brand Awareness On The Amount Of Consumer Memory." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/55676702614590842229.
Full textAbstract:
碩士義守大學
管理學院管理碩博士班
100
This research applies empirical approach, of which the purpose is to find out how both commercial pun slogan and brand awareness could affect consumers' memory toward the advertisement. If a particular commercial slogan could successfully grab consumers' attention, then it will strengthen consumers’ memory and ability to recall a particular advertisement, product, or brand. ELM (elaboration likelihood model) was utilized by this study to imply the interrelated effect of commercial slogan (pun/general) and brand awareness (high/low level) on consumers’ memory. All collected data are analyzed and statistical hypothesis tested through various methods, which includes (a) descriptive statistics, (b) analysis of variance (ANOVA), and (c) regression analysis. Limitations of the study are also provided. This result from this study proves that consumers are definitely attracted by commercial pun slogan. Therefore, this study suggests that companies should input more effort in creating strong advertising materials, in order to better impress consumers and to well distinguish own brand to others. If brands with high level of awareness can create large market share through advertising, on the other hand, companies and brands with low awareness should definitely make a good sales pitch by marketing through advertising
39
Yu, Pei-Yuan, and 余培源. "He Influence of Brand Awareness & Suit Production Method to Consumer Conscious Valuehe Influence of Brand Awareness & Suit Production Method to Consumer Conscious Value." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/17231170102112433428.
Full textAbstract:
碩士輔仁大學
織品服裝學系
93
ABSTRACT The Influence of Brand Awareness & Suit Production Method to Consumer Conscious Value (Total page 76) Author: Pei-Yuan Yu Supervisor: Dr. Gou-Fong Liaw Degree: MS Textiles and Clothing Fu Jen Catholic University Graduate Institute of Textiles and Clothing： Textiles & Fashion Business and Consumer Studies Section Date of Graduation: 21th July 2005 Keywords：The Influence of Brand Awareness，Suit Production Method，Conscious Value. Due to the worldwide trend of casual wear, a suit with tie is no longer the only choice of the formal dress code. Consumers have other choices like Polo shirts at work or in some formal occasions. This trend reduces the demand for suits and gives a new direction for menswear market. The purpose of this research is to understand the relativity of the influence of the brand name awareness and the methods of tailing among different demographic groups. We want to find out how the value of awareness of brand names would have any impact on consumers. Hopefully, the research would help on the direction of the future market. The research chooses menswear as paired data; use 2 methods of tailing (hand-made and machine produce) x 2 brand names (famous and none-famous) as control variables. We went to find out the correlation among the values, and further analyze the result of each demographic. Results: 1. The popular the brand name the higher the product value. 2. Tailing method has a great influence on the value of service. 3. Brand name awareness and the methods of tailing have influence on consumers.
40
Mao, Shou-Hsin, and 冒守信. "The Relationships Among Brand Awareness, Perceived Value And Consumer Purchase Intention - Categories of Consumer Products as Moderator." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/pubwwn.
Full textAbstract:
碩士國立彰化師範大學
企業管理學系行銷與流通管理碩士班
105
This study aims to explore the relationships among brand awareness, perceived value, consumer purchase intention and categories of consumer products.Exploring the effects of brand awareness and perceived value on purchase intention and understanding the moderating effects among brand awareness, perceived value and Categories of Consumer Products.Brand awareness is divided into brand recognition and brand recall.Perceived value are classified five dimensions and the dimensions including quality, emotional response, monetary price, behavior price and reputation are close to the comparisons of consumer products. This study adopted online questionnaire for empirical. The total 400 valid questionnaires were collected and analyzed by SPSS 20.0.The results found that brand awareness and perceived value have significantly positive effect on purchase intention and Categories of Consumer Products has moderating effect between brand awareness and purchase intention. After comparing the differences of effects, we provide some opinions to business practicing marketing management and brand management.
41
Mahlangu, Sfiso Goodman. "Relationship between awareness and willingness to purchase green products." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001536.
Full textAbstract:
M. Tech. MarketingEnvironmental research has been growing fast in recent years, especially since global warming is becoming a major challenge to the world. Other problems include: damage to the environment, shortage of natural resources, and continuous climate change. Today, a large number of consumers around the world indicate that they are concerned about the environment; and they consider the environment in their purchasing decision-making. Furthermore, these consumers indicate that they are willing to pay more green products. This study focuses on awareness and the willingness to purchase green products of respondents residing in the City of Tshwane. Furthermore, significant linear relationships between the respondents' awareness, their willingness to purchase, the influence of green advertising, eco-labels, and the social factors in relation to green products were determined. Lastly, differences between respondents' demographic characteristics and their awareness and willingness to purchase green products were statistically analysed.
42
Wang, Shu-Chen, and 王淑珍. "Discussion on the Energy Label on Consumer Product Awareness and Purchase Satisfaction - A Study of Lujhu District Consumer." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/s44qen.
Full textAbstract:
碩士遠東科技大學
行銷與流通管理系碩士班
105
Technology is progressing, coupled with the modern population explosion, factory everywhere, everything is convenient. So that everyone's carbon emissions explosion, leading to the global greenhouse effect and environmental damage is serious, so governments actively introduce environmental protection and energy conservation products signed the agreement, hoping to continue to operate the global environment. According to the United News Network (2016) reported that the Paris climate agreement came into effect, Taiwan will reduce carbon in 2030 23%. The government must accelerate the promotion of carbon footprints to reduce emissions, and encourage manufacturers to develop green products, looking forward to the green trend can lead the fashion, sustainable management of the natural environment The main purpose of this study is to explore the general consumer awareness of green products, whether it will have a positive impact on green consumption. Aiming at the cognition and acceptance of the purchase of environmental labeling electrical appliances in Kashiwang City, Kaohsiung City, the functional cognition of environmental labeling is discussed, and the experience of consumers' purchase is evaluated. The green procurement is divided into three categories: "Green Label Customer Perception" and "Green Product Consumption" and "Customer Satisfaction", and analyzes the impact of environmental labeling on consumers' buying behavior. The relationship between cognition and the actual purchase situation. By SPSS as a statistical analysis method, the analysis of consumer awareness of environmental labeling, green product consumption and green product satisfaction, and the structure of the concept of integration between the structural analysis. Satisfaction questionnaire part of the use of the Likert scale as a reference design, in accordance with the purpose of research, research motivation and literature to explore the design. The results of this study provide the following recommendations: First, to understand the consumer awareness of green products, to provide government and manufacturers to develop green products. Second, for different consumer groups, the difference between the statistical variables to find the target customer base. Third, the proposed government green energy-saving products to promote the way. The results of this study will provide a reference for government and vendor marketing strategies and marketing decision management.
43
Wu, Juin-Yi, and 吳俊儀. "The study of consumer awareness and behaviors for low-temperature food safety." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/65445335796513767145.
Full textAbstract:
碩士國立交通大學
交通運輸研究所
97
Because the modern people live busily, the work pressure high and the woman gets employed, eat outside or use microwave food, the low temperature food's demand to increase greatly. But the low temperature food's preserve temperature is the essential factor for reducing the risks, will affect food’s security and quality. A product’s quality, not only with its process of manufacture, but with its wholesaler, the retail, the transportation and the warehousing entrepreneur preserves controls the equipment to be whether perfect and consumer's concerns in processing manner. Customer's behavior usually relates with their “awareness”, we must let the customer think that food safety is important, they will start to pay attention to this question. How to let the customer believe that “Cold Chain” and “food safety” concerning them is important, is also the topic which this paper will study. In the research, will carry on the questionnaire analysis to who have used the low temperature product and service, and constructs the consumer awareness and behaviors model by structural equation model (SEM) to understand the present customer regarding food safety as well as Cold Chain, and as well as “cold chain” and “food security” concerning them whether important. After collecting entire questionnaire, then use the structural equation model (SEM) confirms the model of consumer awareness and behaviors for low temperature food safety which this research designs, and to take as the reference to all. This research confirms consumer of behavior intention model's causal relation is: The consumer has the forward influence relations regarding its food safety awareness to the consumer Cold Chain awareness and the behavior intention; And food safety behavior also has the forward influence relations to the consumer Cold Chain awareness and the behavior intention. May see from this research result, if we can simultaneously promote consumer’s food of security awareness and food safety behavior, then we can promote its Cold Chain awareness and the behavior intention, this has the remarkable influence relations.
44
CHIH, CHEN, and 陳志豪. "Effect of Health Food Act to the Consumer Awareness and Consumption Behaviors." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/63149250997912784899.
Full textAbstract:
碩士國立中山大學
國際高階經營管理碩士班
92
This dissertation is the Health Food Act and the marketing research. For the biotechnology industry.Questions and Advertising and Labeling，and penalty of the Health Food ACT. The major finding are as follows： 1. There are gaps among the common consumers. 2. To modify the Health Food Act that produces maxium output. 3. To popularige the Health Food Act and to safeguard consumers. 4. Corporations should improve the information on products and provide quality services and employ professional managers. 5. To consider the United States and Japan model，to increase the Competitivenese in the world.
45
Wu, Jui-Hua, and 吳瑞華. "The Effects of Risk Awareness of Hand-Shaking Beverages on Consumer Behavior." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/89094066712213868391.
Full textAbstract:
碩士中國文化大學
生活應用科學系碩士在職專班
104
As living standards improve, the consumer awareness of risk has increased year by year. Recent years, “Plasticizer crisis”, “Poisonous starch crisis,” “Poisonous Tea crisis” and other food safety incidents, make consumers pay more attention to the quality of hand-shaking beverages, and to change their consumer behaviors. This study was designed to investigate the consumer awareness of risk and behaviors of consumers of hand-shaking beverages. The purposes are: 1. To study the deviation between consumer awareness of risk and behaviors to the food safety events and health risks; 2. To explore the differences of consumer awareness of risk and behaviors owing to different consumer socioeconomical background; and 3. To investigate the correlation between consumer awareness of risk and behaviors. This study collected questionnaires by using convenience sampling method for hand-shaking beverages consumers at least 18 years or older (427 valid questionnaires). This questionnaire has been evaluated by experts and been validated by reliability and validity analysis of a pre-test. After that, this questionnaire contains 9 questions for consumer socialecnomical background; 21 questions for consumer awareness of risk; and 10 questions for consumer behavior. Results were analyzed by using SPSS 20.0 including descriptive statistics, independent t-test, ANOVA, and Pearson correlation analysis. The results showed that the majority of consumer aware the risk on hand-shaking beverages (78% for plasticizer, 66% for poisonous starch, 94% for spices, 92% for artificial syrup, 92% for trans fatty acids, 94% for food additives, and 84 % for pesticides), but have different thoughts about mental damages such as anxiety, insomnia, addiction caused by hand-shaking beverages. Frequently occurred food safety events also reduces consumers’ confidence to government (54%) and legislation (57%), but less significant for vendors. The ANOVA results show significant impacts from consumer socialecnomical background to consumer awareness of risk, especially the marital status, occupation, working years, monthly income, gender, age, but not from education level, degree of obesity, and weekly drinking frequency. There is week but significant positive correlation between consumer awareness of risk and consumer behavior (except consumer confidence). After 1 year, however, food safety events have no significant effect on consumer confidence.
46
Alkon, Ava Elyse. "Late 20th-Century Consumer Advocacy, Pharmaceuticals, and Public Health: Public Citizen's Health Research Group in Historical Perspective." Thesis, 2012. https://doi.org/10.7916/D83N2FZ6.
Full textAbstract:
This dissertation examines precursors, origins, and select efforts of Public Citizen's Health Research Group (HRG), one of the first and most influential consumer advocacy organizations to focus on prescription drug issues before the 1980s. Over the course of seven chapters, I situate HRG's critical appraisals of pharmaceuticals with respect to those made by interwar consumerists, several critics in the 50s, radical health activists in the 60s, contemporary health activists in the 70s and 80s, and activists mobilized by the HIV/AIDS epidemic in the 90s and 00s. By doing this, and by connecting each of these phases of pharmaceutically-centered critique to the history of social medicine with which it tracked closely, I suggest that late 20th-century pharmaceutical activism was, at least in part, a politically-engaged critique of modern epidemiology's application to health policy and practice. HRG, like reformers both before and after them, were attempting to challenge an American orientation in health policy that emphasized the development and implementation of private clinical medical interventions over population-level public health measures and that failed to contemplate structural alterations to economic and political institutions.
I do not mean to argue that the consumer movement was unaffected by ideological transformations in the postwar period that altered the way many people thought about government, or deny that consumerists largely shrunk from the challenge of building a mass-based political coalition across bounds of race and class, depending instead on the engagement of small subsets of mostly middle-class consumers. By recovering the connections between HRG's work and that of other sociomedical reformers who were also concerned about pharmaceuticals, however, I am trying to alter the perception (possessed by critics on both right and left) of late 20th-century consumerism as a middle-class movement untroubled by its alienation from working- class consumers. I also challenge the perception (possessed by only critics on the left) of consumerists as ideologically aligned with "free-market" proponents of "economic" deregulation. By relying upon a spurious distinction between "economic" and "social" (or "health and safety") regulation, such analysts artificially harden the boundary between consumerists and the radical left, make many consumerist actions that were pragmatic appear ideological, and flatten the meaning of consumerist commitment to "health and safety." I argue that HRG represented, at turns, both a perpetuation of the class- conscious radicalism of the late 30s and late 60s and its postponement - a grappling with social determinants of illness that the civil rights and antiwar movements had helped lay bare and a turning to more tractable, class-stratified determinants in lieu of structural change.
HRG's story also makes palpable the connections between present-day activism around pharmaceuticals and public health and the long lineage of such advocacy linked to earlier political and social movements. A new generation of activists that emerged alongside the AIDS epidemic in the late 80s and 90s tended to view this reformist heritage at some remove, in part, I argue, because of their alienation from consumer advocates of the late 60s and early 70s. This dissertation thus aims to facilitate strategically-minded reflection by present-day health reformers about the consumer advocacy of the previous generation and the longer history that shaped it.
47
Kuo, Huei-Tsung, and 郭惠琮. "Consumer Preferences for Goat Milk Product Attributes and Health Awareness: A Conjoint Experiment." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/58618519729852498483.
Full textAbstract:
碩士國立中興大學
行銷學系所
102
Goat milk is an option of nutrient food in Taiwanese mind. Many people drank goat milk while they were young, but not anymore. One of the reasons is that the goat milk firms are just focusing on the original target market, children, which has dramatically shrank in recent years. However, the potential of developing a new market segment is huge, since everyone still accepts goat milk as nutrition food. This research uses conjoint analysis to understand consumer preference of goat milk. First, filed study and interview are adopted to decide the most important attributes of goat milk in profession’s mind. After the attributes and levels are established, 18 conjoint cards are developed with 3D image designing. There are 208 respondents, and they are divided into two different clusters by segmenting in two ways: attitude toward older people and nutrition awareness. Respondents show high evaluation to attributes like health claim, flavor, and certification, and they strongly prefer the attributes combination of health tendency. In cluster of attitude toward elderly, cluster of positive attitude is more willing to pay higher price. In cluster of nutrition awareness, people with higher awareness accept higher price. Moreover, there are more family members in cluster of positive attitude, and more young members in cluster of high nutrition awareness. It indicates the possibility of developing new market segment for the elderly members in family. Because of the filial piety that Chinese have, people tend to fulfill their responsibilities by purchasing nutrition food for the elderly. More evidence needs to be proven, and yet this is the possibility of future research.
48
Gottsche, Louise Theresia. "The role of ethical business behaviour awareness in consumer sports supplement purchase intentions." 2011. http://hdl.handle.net/10500/4653.
Full textAbstract:
The gap between ethical purchase intentions and ethical purchase behaviour is well-documented. Although this gap can be bridged by increasing the level of awareness among consumers with regards to ethical business practices, it was found that consumers between the ages of 19 to 56 years were already aware of ethical organisations and business practices in the South African sports supplement industry. They are however unaware of companies that operate unethically. Several factors such as brand familiarity, price and convenience were found to compete with ethical business behaviour during the purchase decision-making process. It is thus recommended that organisations that incorporate ethical business behaviour at a strategic level should provide ethical products that are competitively priced, convenient to use and from a brand that is familiarGraduate School of Business Leadership
MBA
49
Lan, Yu Hsiang, and 藍于翔. "The Study of Promotion, Brand Awareness, and Product knowledge on Consumer"s Perceived Value." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/13989137912997829338.
Full textAbstract:
碩士淡江大學
國際貿易學系
91
Recently, the businesses in Taiwan are over-competitive, and most of products are located in maturity stage of Product Life Cycle; therefore, many enterprises are expecting to increase sales and share of market by focusing on the promotion activities.As a matter of fact, “perceived value”has played an important role when a comsumer is facing a buying decision. Generally, a consumer will buy a product which he/she has perceived a higher value which may be a lower price or higher quality. Under different factors, the consumers’ perceived value are always existed differently consequently, so; the perceived value that consumer received is the topic which the enterprises are more cares. According to the past researches, finding of a consumers’ perceived value have effected by different promotion, brand Awareness, and product knowledge. The purpose of this study is tried to discuss promotion types, brand awareness, product knowledge, and intersecting combination on consumer’s perceptions of value and willingness of purchase. This study examinates the impact of promotion type, brand awareness, product knowledge, and intersecting combination on consumer’s perceptions of value and willingness of purchase. So, this examination manipulates 2×2×2 factorial experimental design and computer printer is affected as an experimental product in this study. This study uses questionnaire which are issued to students in Tamkang University, the returned datum is analyzed by three-way MANOVA and regression analysis. From this study, we have drawn the findings as follow： 1、 There is a significant difference between different promotion types on consumer’s perceived sacrifice, and consumer’s perceived sacrifice of no price discount has higher than price discount. 2、 There is a significant difference between different brand awareness on consumer’s perceived benefits; and consumer’s perceived benefits of high brand awareness is higher than low brand awareness. 3、 There is a significant difference between different product knowledge on consumer’s perceived sacrifice; and consumer’s perceived sacrifice of high product knowledge is lower than low product knowledge. 4、 There is a significant difference in interaction between promotion types and brand awareness on consumer’s perceived benefits, and “high brand awareness/the consumers with higher product knowledge” has resulted in the best perceived benefits. 5、 There is a significant different in interaction between brand awareness and product knowledge on consumer’s perceived benefits, and the “price discount/high brand awareness” has resulted in the best perceived benefits. 6、 There is positive correlation between consumer’s perceived benefits and willingness, of purchase. There is a negative correlation between consumer’s perceived sacrifice and willingness of purchase.
50
Lee, Su-Lin, and 李淑玲. "Survey of Government Regulators, Consumer Awareness and Consumption Behaviors of Healthy Food in Taiwan." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/69573576732281145020.
Full textAbstract:
碩士國立海洋大學
食品科學系
87
The purposes of this study are to collect marketing and regulatory information of health food from United State, Japan, and People’s Republic of China and compare with Taiwan. The second is to understand consumer’s awareness and consumption behavior toward health food and to analyze the potential dominants. Thus, from field study that one might possible to understand the “missing gaps” among governmental regulatory agencies, health food merchants, and consumers. Primary data were collected and statistically analyzed from questionnaire distributed by convenience sampling procedures. A total of 600 questionnaires were mailed to consumers living either within cities or suburban areas. The responding rate was 83.7%. Results suggested that there was a very significant difference in the regulatory system regarding to health food certification and verification procedures among United States and Taiwan. For Taiwan, the certification process containing documents with sound scientific research data to support functional claims and safety guards of the products. Thus, offers reasonable product assurance and safety to consumers. For most consumers, the major information resources of health foods are by “word of mouth” from relatives and friends, next to doctor, newspaper, and ads in magazine, books, and drug stores. Moreover, most of the consumers brought their “health foods” from neighborhood drug stores. Order of importance of promotional activities of health food to stimulate buying behavior was cash discount, quantity bonus, favorite publicity, and informative speeches. Purposes of taking health foods regularly were as nutrient supplements, immuno-strengthening, physical strength enhancement or restoration, prevent seniority, osteoporosis, skin care, and digestive system betterment. And important factors for purchasing decision making were nature, no side effect, government certified, sound labeling, and manufacturers’ reputations. There were, however, some misleading information that were prevailed among users, such as over 50% of the consumers believed that health food hold therapeutic effect in either cure or prevent specific disease. On the other hand, most of the consumers lack of knowledge to understand how regulatory system works in protecting them and where to file legal complains or claims against abused market conducts, safety and sanitation quality defects, and the pricing issues of health food. This study also showed that some consumer traits had significant influence on their tendency toward buying or using health foods. These were awareness of one’s health status, patients suffered with chronic diseases, income status, used as a medical substitute, living areas, preference of manufacturing origin, and understanding of health food labeling regulations. Furthermore, users that differentiated from non-users were characterized by having family income over 100,000, living in city, worrying about one’s health condition, believing imported products were superior than local products, and recognizing governmental certified logo.