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1
M, Rupesh Mervin, and Velmurugan R. "Consumer‟s preference towards organic food products." Journal of Management and Science 1, no. 1 (2011): 19–23. http://dx.doi.org/10.26524/jms.2013.3.
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The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. The promotion of organic food products constitutes an important option not only for producers, government and consumers but also to respond to societies‘ desire for higher food quality and food production that is less damaging to environment systems and improve the quality of life; this makes the study of consumer preferences highly important. The main purpose of this study is to identify the factors influencing consumer preferences toward organic products. The target population in this research includes consumers of Kozhikode district of Kerala state of India. By making use of convenience sampling method 750 respondents have been selected. Data required for the study have been collected with the help of questionnaire.The finding of the research work revealed that gender, age, occupation, monthly income, family status, level of awareness, state of health and environmental engagement are associated with consumer preference towards organic foods. The research work shows increasing monthly income and environment engagement activities influences consumer preference towards organic food products.There is an inverse relationship between consumer awareness and consumer preferences towards organic food. Organic food considered as healthy product and it is more preferred by the green consumers. The research result suggest that Government and social organizations have to promote organic farming at the households among general public and to take necessary steps for creating a regulatory system for authenticated organic certification and labeling in order to build-up the trust and confidence in consuming organic food products.
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Junaidi, Junaidi. "The awareness and attitude of Muslim consumer preference: the role of religiosity." Journal of Islamic Accounting and Business Research 12, no. 6 (2021): 919–38. http://dx.doi.org/10.1108/jiabr-08-2020-0250.
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Purpose This research investigates how religiosity (e.g. extrinsic and intrinsic) influences consumers’ awareness and attitudes, which subsequently influences consumers’ preferences for Muslims in the context of Islamic bank. Design/methodology/approach A total of 480 Islamic bank consumers were recruited for online survey study. Structural equation modeling was used to test the research hypotheses. Findings Extrinsic religiosity has crucial role on consumers’ awareness and consumer attitudes. However, intrinsic religiosity has less effect on consumer attitudes, whereas consumer awareness plays an important role on consumer attitudes. Furthermore, mediator variables, such as consumers’ awareness and attitudes, have partial role to mediate religiosity and consumers’ preference. Research limitations/implications The recent study was limited to core of one region, therefore, future studies are needed to analyze consumers’ attitude and engagement in religious products and services such as Islamic brands image. Practical implications The stakeholders need to collaborate action to promote Islamic banks and the varying standard between their counterparts from the perspective of business and marketing. Originality/value The result of this study contributes to literature which has correlation with testing religion role toward Islamic bank. It also develops a new views into the determinants factor to influence consumers’ preferences.
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Wendin, Karin, Arwa Mustafa, Tove Ortman, and Karin Gerhardt. "Consumer Awareness, Attitudes and Preferences Towards Heritage Cereals." Foods 9, no. 6 (2020): 742. http://dx.doi.org/10.3390/foods9060742.
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Interest in heritage cereals is increasing among consumers, bakeries and farmers, and the trends point towards the local production of crops and connect to sustainability. The most known variety is spelt, which has opened up for old landraces such as Oland wheat. Heritage cereals have shown a higher resilience than modern varieties and have the potential to supply the market with alternative products that have an attractive cultural background. Delicious and nutritious products based on heritages cereals have a growing market potential. Consumers’ attitudes and preferences to different products are affected by factors such as age, gender and education. The aim of this study was to investigate and analyse different consumer groups’ awareness, attitudes and preferences toward heritage cereals. The number of respondents who participated in this study and answered the web-based questionnaire was 434. It can be concluded that most consumers are aware of heritage cereals. Geographic background had an influence, while academic background did not. Bread and pasta are the most consumed products and are regarded as the most popular future products to be based on heritage cereals. The most essential factors in bread are taste and flavour, followed by freshness and texture. The origin of the cereal and its health aspects are important; women are more concerned about the origin than men, while older consumers are more concerned about health. Older consumers are also more willing to pay extra for heritage cereal than younger consumers.
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Khuan, Hendri, Marnoto Marnoto, Weni Indah Doktri Agus Tapaningsih, and Bambang Purwoko. "Sustainable Marketing Strategies and Their Influence on Consumer Preferences for Eco-Friendly Products in Indonesia: The Mediating Role of Environmental Awareness." International Journal of Business, Law, and Education 5, no. 1 (2024): 1212–20. http://dx.doi.org/10.56442/ijble.v5i1.538.
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 This research investigates the influence of sustainable marketing strategies on consumer preferences for eco-friendly products in Indonesia, with a focus on the mediating role of environmental awareness. Drawing upon a quantitative approach, data were collected from a diverse sample of 150 participants using purposive sampling techniques. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships between sustainable marketing strategies, environmental awareness, and consumer preferences. The results reveal significant positive relationships between sustainable marketing strategies and consumer preferences, as well as between environmental awareness and consumer preferences. Furthermore, environmental awareness was found to partially mediate the relationship between sustainable marketing strategies and consumer preferences. These findings underscore the importance of integrating sustainability principles into marketing strategies and fostering environmental awareness to promote eco-friendly consumption behaviors among Indonesian consumers.
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Dr., R. Manikandan, and Gowthami S. "RURAL CUSTOMERS AWARENESS, PREFERENCES AND SATISFACTION TOWARDS SELECTED HOME APPLIANCES." International Journal of Applied and Advanced Scientific Research 3, no. 1 (2018): 244–48. https://doi.org/10.5281/zenodo.1219844.
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The Current study pertains to find out the awareness, preference and satisfaction of rural consumers. Descriptive research was undertaken and questionnaires were issued to customers to know their level of awareness, preferences and satisfaction. The statistical techniques such as Simple percentage, Chi-square test, weighted average ranking and Friedman ranking are used to reach at conclusion and suggestion. Present study found that the factors like specific cost benefit, technological factors, promotional factors, social-culture, and trust factors are most important factors which influence the consumer preference. Demographical factors such as age, occupation, education, income and family structure also play a key role.
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Sajili, Mohamad, Ani Rakhmanita, and Pramelani Pramelani. "The Role of Social Media Influencers in Shaping Consumer Preferences: Trends and Implications for Brand Strategy." Equator Journal of Management and Entrepreneurship (EJME) 12, no. 4 (2024): 341–48. http://dx.doi.org/10.26418/ejme.v12i4.85255.
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This study investigates the role of social media influencers in shaping consumer preferences on the Shopee platform, focusing on the mediating effects of brand awareness and trust. Using a quantitative research design, data were collected from 100 Shopee consumers in Jakarta through random sampling, and analyzed using Smart PLS to assess the relationships between social media influencers, brand awareness, trust, and consumer preferences. The results demonstrate that social media influencers significantly impact consumer preferences both directly and indirectly, through increased brand awareness and enhanced trust. The findings suggest that brand awareness and trust are key mediators in the relationship between influencers and consumer decision-making. This study highlights the importance for brands to strategically collaborate with influencers to optimize their marketing efforts, leveraging influencer credibility to boost consumer engagement and drive purchasing behavior on e-commerce platforms like Shopee. These insights provide valuable implications for brands looking to maximize the effectiveness of influencer marketing in the digital marketplace.
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Xie, Guojie, Lijuan Huang, Chrysostomos Apostolidis, Zuqing Huang, Weiwei Cai, and Guokai Li. "Assessing Consumer Preference for Overpackaging Solutions in E-Commerce." International Journal of Environmental Research and Public Health 18, no. 15 (2021): 7951. http://dx.doi.org/10.3390/ijerph18157951.
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The emergence of e-commerce and express delivery services has significantly transformed business operations and consumer shopping experience. However, the resulting problem of packaging waste, particularly from overpackaging, poses serious challenges to environmental sustainability and human health. Existing research has proposed many solutions from various perspectives, but very few have considered the acceptability and consumer preference for these proposals. Using the value co-creation (VCC) theory, we established a research model to explore consumer preferences for e-commerce overpackaging solutions. A survey of 632 online consumers in Guangzhou and Shenzhen was conducted, and data were analyzed using the SmartPLS software. The results show that establishing a recycling system, government policy, and consumers’ environmental awareness have a significant positive impact on consumer preference, while combined packaging has a significant negative impact. We also found that government policy plays an intermediary role in establishing a recycling system and consumer preference. Based on these findings, we recommend that enterprises establish and improve their packaging recycling systems and that e-commerce platforms provide alternative options to combined packaging. Also, the government should play a guiding and coordinating role for enterprises and consumers, and environmental awareness among consumers should actively be promoted.
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Hu, Xiao Qing, and Yun Fang Gao. "Investigation of Consumer-Oriented Product System Design." Advanced Materials Research 317-319 (August 2011): 254–57. http://dx.doi.org/10.4028/www.scientific.net/amr.317-319.254.
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This paper deeply discussed consumer kansei system and demand, based on Kansei Engineering system; it researched method of product system design. This method used application theory of Kansei Engineering: consumer decision-aid system and designer decision-aid system, which investigated consumers’ preference adjectives in terms of kansei image, then used product system design, and outputted corresponding specific form of product system. On the other hand, product system designed by designers would induce the awareness of consumers for products, thus it affected consumers’ preferences, finally it worked out with product system which matched with consumer demand, and guided follow-up product design.
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Tain, Anas, Livia Windiana, Istis Baroh, Damat Damat, Mutammimatur Rahmah, and Effendi Andoko. "Consumen Preference Analysis of UMM Analog Rice in Malang - Indonesia." E3S Web of Conferences 432 (2023): 00005. http://dx.doi.org/10.1051/e3sconf/202343200005.
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The analog rice produced by UMM is made as a functional food by prioritizing good nutrition to make consumers healthy who consume it. The research objective is to analyze the characteristics of UMM analog rice consumers and the factors that influence consumer preferences for UMM analog rice in Malang. The research used a qualitative and quantitative approach by surveying 50 panelists in Malang City. Data were analyzed descriptively and factor analysis using SPSS. Consumer preferences of UMM Analog Rice are influenced by eight factors, namely product characteristics and health benefits, consumer income and personal factors, product preferences and roles, health perception and value factors, historical and promotional factors, price and marketing influence factors, marketing location factors, and product advantage factor. Product characteristics and health benefits are the factors that most influence consumer preferences for UMM Analog Rice in Malang. Product characteristics are the values contained in a product that describe the product. Originality/Value – UMM analog rice was introduced for diabetes mellitus sufferers. This study brings awareness to the importance of consuming nutritious and safe products for health.
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Moon, Sangkil, Junhee Kim, Barry L. Bayus, and Youjae Yi. "Consumers’ pre-launch awareness and preference on movie sales." European Journal of Marketing 50, no. 5/6 (2016): 1024–46. http://dx.doi.org/10.1108/ejm-06-2015-0324.
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Purpose The purpose of this paper is to provide insightful advice that can improve the practice of using consumers’ pre-launch awareness and preference (AP) changes to predict the sales of new movies. Design/methodology/approach This paper applies a new movie box-office revenue forecasting model based on consumers’ weekly AP measures, to take advantage of the industry’s practice of using weekly survey data containing the AP measures of upcoming new movies. Specifically, a sales forecasting model is developed on the basis of the theory that the combination of the nature of new product preference (positive vs negative) and the timing of new product awareness (early vs recent) influences entertainment product sales. Findings This paper shows that early awareness consumers are as important as late awareness consumers in determining new product sales, suggesting that more marketing resources need to be allocated earlier than currently practiced. This paper also shows that when negative preferences dominate positive preferences well ahead of a product’s release, marketing efforts cannot overcome the negative sentiment of the market. Finally, the empirical application illustrates that three consumer segments varying in product expertise and consumption frequency reveal different AP patterns among high-, medium- and low-performance products. Originality/value This paper is intended to provide insightful advice that can improve the AP-based approach in entertainment industries. Toward that end, the authors emphasize two major aspects in association with new entertainment product sales: rethinking survey-based AP measures and examining heterogeneous consumer segments’ differential AP patterns.
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balaji R M,, Jayanth. "A STUDY ON CONSUMER SATISFACTION OF MILKYMIST ICECREAM WITH SPECIAL REFERENCE TO COIMBATORE CITY." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–7. https://doi.org/10.55041/isjem02713.
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A study titled "Consumer Satisfaction Towards Milky mist icecreams" conducted in Coimbatore District focused on consumer behavior related to various Milky Mist dairy products, including paneer, butter, and curd. The research aimed to understand consumer preferences, satisfaction levels, and the factors influencing their purchasing decisions. The study revealed that quality was a significant concern among consumers, with a notable percentage expressing dissatisfaction. Additionally, it was observed that consumers' decisions were influenced by factors such as price, availability, and brand perception. The research highlighted the importance of addressing quality issues and enhancing product awareness to improve customer satisfaction and loyalty. KEYWORDS: Satisfaction, price, purchase, consumer, preference.
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Faerrosa, Lady, and Stevany Hanalyna Dethan. "STUDY OF CONSUMER PREFERENCES TO SUPPORT THE MARKETING STRATEGY OF THE THRIFT CLOTHING BUSINESS." SULTANIST: Jurnal Manajemen dan Keuangan 11, no. 2 (2023): 141–48. http://dx.doi.org/10.37403/sultanist.v11i2.510.
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With the increasing number of thrift shops and traditional markets on Lombok Island, researchers view research in relation to consumer behavior and marketing strategies as very important. The purpose of this study is to analyze consumer preferences as a supporter of the marketing strategy of the thrift clothing business on Lombok Island. In-depth interviews were conducted with five key informants of this study who are business people and consumers of thrift clothing who have shopped at least five times at markets or thrift stores on Lombok Island. The results of this study show that thrift clothing consumers mostly make purchases offline of daily wear and clothing to work. In addition, consumers buy thrift clothes because of the availability of various brands from various countries such as Korea, Japan, and America. The reason for consumer preference in purchasing thrift clothing is because of the much cheaper price, much better quality of materials, the availability of various unique models to meet the needs of consumer fashion styles, and a little awareness of environmental sustainability. The result of this study provides an overview of consumer preference patterns that can be used in the preparation of marketing strategies, namely in terms of price, products, and distribution channels. Theoretically, the results of this study also enrich the wealth of knowledge in the field of consumer behavior, especially regarding consumer preferences in purchasing used clothes.
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Rombach, Meike, Lei Cong, and David L. Dean. "Leave the Milk for the Calf and Spread the Word: Exploring Factors Determining US Consumers’ Willingness to Try Plant-Based Milk Alternatives and Their Word-of-Mouth Sharing about Plant-Based Milk Alternatives." Beverages 10, no. 2 (2024): 27. http://dx.doi.org/10.3390/beverages10020027.
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Plant-based milk alternatives are important beverages in US consumer markets. Sustainability, consumer awareness, lifestyle changes, and other value-based reasons are why these beverages are increasing in popularity. The present study is focused on plant-based milk alternatives. It builds on an online consumer survey that explores the factors explaining US consumers’ willingness to try plant-based milk alternatives and their word-of-mouth sharing about these beverages. Animal welfare concerns, environmental concerns, health consciousness, and dairy preferences are the factors under investigation. Results show that animal welfare, dairy preference, environmental concerns, and plant-based milk enthusiasm are significant predictors for willingness to try plant-based milk alternatives. Dairy preferences, environmental concerns, and plant-based milk enthusiasm predict the word-of-mouth factors. Overall, plant-based milk enthusiasm is the strongest driver for both consumer behaviours. Best practice recommendations address marketers in the US food and beverage industry and provide suggestions on how to target different consumer groups based on nutritional preferences and needs and on value-based product characteristics.
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Ritika, Agrahari, and Brijesh Kumar Jaiswal Dr. "Consumers Awareness towards Green Marketing and Consumer Perception and Preferences in Varanasi." International Journal of Innovative Science and Research Technology 7, no. 10 (2022): 149–62. https://doi.org/10.5281/zenodo.7226968.
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The green movement is quickly growing around the world. Consumers accept responsibility and act responsibly in this regard. Consumer awareness and inspiration continue to drive market transformation, particularly with the launch of more environmentally friendly products. The key to successful marketing has always been to recognize trends and frame goods, brands, and services in ways that support customer intentions. Many firms have expressed concern about environmental issues. Companies are coming up with more green products that help to improve the world's polluted conditions. They "go green" as they realize that they can decrease pollution issues and at the same time grow profits. Environmental marketing, or green marketing, aims to protect the environment for upcoming generations. This paper highlights consumer awareness of green marketing and the perception of consumers with the help of a questionnaire. A survey of 100 respondents was conducted. According to the results of this survey, there are growing concerns about consumer awareness, the environment, and a growing preference for green products. This trend offers a chance for a marketer to offer green products and catch the theme. Keep in mind that these research-inspiring, mind-boggling facts can have a big impact on the way different companies make and sell consumer goods.
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Janani, Dr B. "A Study on Exploring Consumer Awareness, Behavior, and Challenges in Hypermarkets in Coimbatore City." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem47652.
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Abstract This study explores consumer awareness, behavior, and challenges associated with hypermarkets, with a focus on Coimbatore city. Using a sample of 140 respondents, the research aims to understand factors influencing consumer preferences, challenges faced, and satisfaction levels. The data was collected through structured questionnaires and analyzed using percentage analysis. The findings provide insights into consumer behavior, highlighting factors like quality, convenience, and pricing as significant determinants of hypermarket preference. Recommendations for enhancing customer experience are also provided. Keywords: Consumer behavior, Hypermarkets, Awareness, Challenges, India
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Rihn, Alicia, and Hayk Khachatryan. "Does Consumer Awareness of Neonicotinoid Insecticides Influence Their Preferences for Plants?" HortScience 51, no. 4 (2016): 388–93. http://dx.doi.org/10.21273/hortsci.51.4.388.
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Consumer awareness of neonicotinoid (neonic) insecticides is growing (in part) due to increased publicity and media attention. Environmental groups want neonic insecticides to be banned because of their perceived potential negative consequences on nontarget species (especially bees and other pollinator insects). Several retail outlets and governmental agencies are now requiring the ornamental horticulture industry (hereafter, green industry) to label plants grown using neonic insecticides. Although the scientific value of the mandatory labeling policies are debatable, neonic labeling may negatively influence consumers’ demand for plants. Research on consumers’ awareness of neonic insecticides is limited, and the extent to which awareness influences preferences and shopping behavior is less understood. This manuscript addresses these research gaps by investigating correlations between awareness of neonic insecticides, knowledge about related topics (e.g., gardening and pollinator insect health), and purchase likelihood, using an online survey of 921 U.S. consumers. Results indicate that only 24% of surveyed plant purchasers are aware of neonic insecticides. Consumers who are aware of neonic insecticides are more knowledgeable about plants that improve pollinator health and entomology than those who are not aware. Labels with “neonic-free” wording were the least preferred and influential pollinator-related in-store promotion. However, awareness of neonic insecticides was positively correlated with consumers’ purchase likelihood for “neonic-free” plants. Overall, awareness influences consumers’ shopping behavior, which could necessitate altering green industry pest management strategies as consumers’ awareness of neonic insecticides increases due to the negative publicity surrounding it.
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Predanócyová, Kristína, Július Árvay, and Marek Šnirc. "Exploring Consumer Behavior and Preferences towards Edible Mushrooms in Slovakia." Foods 12, no. 3 (2023): 657. http://dx.doi.org/10.3390/foods12030657.
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Edible mushrooms represent a food with high nutritional properties, and their consumption has a positive effect on the health of consumers. The aim of the paper is to identify the behavior and preferences of consumers in the consumption of edible mushrooms in Slovakia. The aim of the paper was achieved by conducting a consumer survey using the snowball sampling method on a sample of 1166 respondents in the Slovak Republic, of which 1032 respondents were consumers of edible mushrooms. Using statistical methods (the Chi-square test of independence, Kruskal–Wallis H test, and Friedman test, as well as categorical principal component analysis), differences in consumer behavior were examined in three identified segments created based on the amount of consumption of edible mushrooms. The results of the consumer study showed the existence of statistically significant differences between the defined segments in terms of frequency of consumption, evaluation of the preference of edible mushrooms in various meals, evaluation of important reasons for consumption, and determination of preference for individual species of mushrooms, as well as determination of preference for the place of consumption and the option of obtaining mushrooms for consumption. Moreover, four latent components determining the purchase of mushrooms applicable in all segments were defined. Supporting the consumption of edible mushrooms among Slovak consumers is possible by increasing consumer awareness through recommendations and published articles. The research paper provides a new insight into the behavior and preferences of consumers in mushroom consumption, divided into three segments, which can fill the scientific research gap. The results provide valuable information for scientific purposes, as well as for food companies and policy makers.
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Su, Wenfan, Yu Yvette Zhang, Songhan Li, and Jiping Sheng. "Consumers’ Preferences and Attitudes towards Plant-Based Milk." Foods 13, no. 1 (2023): 2. http://dx.doi.org/10.3390/foods13010002.
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Plant-based milk (PBM) has become increasingly popular due to its environmental sustainability, health benefits, ingredient abundance, and unique taste. This study aims to identify the main factors that affect consumer preferences and attitudes towards PBM, and to examine the effect of consumer attitudes including environmental awareness, health consciousness, and food neophobia on WTP. We use the double-bounded dichotomy choice (DBDC) method to calculate consumers’ willingness to pay (WTP) for PBM. We find that the appearance, taste, nutritional value, and environmental benefits of PBM significantly increase consumers’ WTP for it. Consumers with high environmental awareness are more likely to perceive PBM as environmentally friendly and are willing to pay a higher price for it. Consumers with high health consciousness tend to value the environmental benefits of PBM and prioritize purchase convenience, as it aligns with their health-conscious lifestyle, leading to a higher WTP for PBM. The results of our study can help design effective strategies to market plant-based milk and develop sustainable and healthy food systems.
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Narayanan, N. Sureshkumar PP, Heri Fathurahman, Nursaadatun Nisak Ahmad, Farha Ghapar, Li Lian Chew, and Veera Pandiyan Kaliani Sundram. "Consumer Perspectives on the Sustainability of the Malaysian Palm Oil Supply Chain: Awareness, Price Sensitivity, and Certification Impacts." Malaysian Journal of Consumer and Family Economics 33, no. 1 (2024): 408–36. https://doi.org/10.60016/majcafe.v33.15.
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The purpose of this study is to investigate the sustainability of the Malaysian palm oil supply chain from the perspective of consumer behavior. Specifically, it aims to assess consumer awareness of the environmental and social implications of palm oil production, examine the impact of price sensitivity on purchasing decisions, and explore the influence of eco-friendly certifications like the RSPO on consumer preferences. The research employs a structured survey distributed both online and inperson to a diverse sample of Malaysian consumers. With a sample size of 200 respondents, the survey evaluates variables such as customer awareness, price sensitivity, and the influence of product labeling and certification on the demand for sustainable palm oil. The study finds that consumer awareness significantly impacts the demand for sustainable palm oil, with higher awareness correlating with a greater preference for sustainably sourced products. Price sensitivity remains a barrier, as many consumers are reluctant to pay premiums for eco-friendly options. Furthermore, clear and credible product labeling and certifications like RSPO positively influence consumer trust and demand for sustainable palm oil. Policymakers and industry stakeholders can leverage these insights to develop targeted strategies that promote sustainable palm oil practices. This study contributes to the existing literature by providing a comprehensive analysis of the factors influencing consumer demand for sustainable palm oil in Malaysia, a major global producer. It integrates theories such as the Theory of Planned Behavior, PriceQuality Inference Theory, and Signaling Theory to explain consumer behavior dynamics.
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Javed, Syed Waqas, and Hafiz Muhammad Khurram. "Consumer Preferences for Adoption of Two Wheeler Electric Vehicles." European Journal of Technology 6, no. 3 (2022): 37–48. http://dx.doi.org/10.47672/ejt.1270.
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Purpose: This study provides important perceptions to the policy makers in Pakistan to introduce a new mode of transportation for the consumer. In this particular case, the consumers in Pakistan are still showing their interest in buying Internal combustion engine (ICE’s) over Electrical vehicles (EV’s) due to non-awareness of merits and demerits of EV’s.
 Methodology: Therefore to evaluate consumer’s preferences towards two wheeler electric vehicles a survey was conducted by distributing questionnaire among the people of country in different regions. About 317 respondents living in Pakistan participated. Eleven different factors related to consumer’s preference has been observed for the purchase of E-bikes. After analyzing these 11 factors, top three factors like awareness about E-bike, design and aesthetic and health and safety issues have found their preference. Similarly, three other bottom factors i.e. availability of charging facilities, mileage per charging and price factors has found main causes of low purchase of EV’s by consumers.
 Findings: After conducting survey it has revealed that awareness about electric vehicles should be developed among the students and other users, maximum dealership should be given to the experts, distribution network should be strong and also prices of E-bikes should be decreased in order to increase the sale.
 Recommendation: The study also had revealed that Govt. of Pakistan with the consultation/coordination of manufacturers within the country could prepare a policy for the installation of plants/factories of E-bikes wherein with the support of Govt. for the provision of necessary infrastructure and subsidy to the consumer.
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Ishita, Shukla, and Balasubramanian N. "CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER PREFERENCES: A CROSS-SECTORAL ANALYSIS OF FMCG, HEALTHCARE, AND EDUCATION." National Research Journal of Human Resource Management 12, no. 1 (2025): 53–62. https://doi.org/10.5281/zenodo.15348924.
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Corporate Social Responsibility (CSR) has become a significant driver of consumerbehaviour across industries. This study offers a comparative analysis of its effectiveness,exploring CSR's influence on consumer preferences in the Fast-Moving Consumer Goods(FMCG), healthcare, and education sectors. Using a sample of 200 respondents, the researchapplies descriptive statistics, ANOVA, Chi-Square tests, and multiple regression analysis toevaluate CSR awareness, its impact on purchasing decisions, and consumer loyalty. Theresults indicate that CSR awareness is highest in healthcare (78%), followed by education(72%) and FMCG (68%). Ethical business practices and patient welfare programs stronglyinfluence consumer trust and loyalty in healthcare. In education, scholarships and communitydevelopment initiatives significantly impact decision-making. Conversely, whilesustainability efforts in FMCG, such as eco-friendly packaging, are appreciated, price andproduct quality remain primary factors. A Chi-Square test (p = 0.013) confirms a statisticallysignificant link between CSR and consumer loyalty, while regression analysis (R² = 0.62)suggests that CSR initiatives account for 62% of consumer preference variance. The findingsunderscore the need for industry-specific CSR strategies to maximize consumer engagementand brand perception. Businesses that align CSR efforts with sector-specific consumer valuescan enhance trust, loyalty, and long-term success. This study provides actionable insights forcompanies seeking to refine their CSR approaches to better resonate with consumers indifferent industries.
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Dr. Mohd Waheeduddin, Amtul Wahab, Asma Sultana, Asma Unnisa, Asra Sana, and Asra Sulthana. "A Study on Consumer Perception towards Two-Wheeler Electric Vehicles in Hyderabad." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 04 (2024): 743–46. http://dx.doi.org/10.47392/irjaem.2024.0103.
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This study investigates the consumer perception of two-wheeler electric vehicles (EVs) in the context of the burgeoning urban landscape of Hyderabad. As the global push for sustainable transportation gains momentum, understanding the factors influencing consumers' attitudes and preferences towards electric two-wheelers becomes imperative. Employing a mixed-methods research design, including surveys and interviews, this study explores the awareness, preferences, and perceived barriers that shape consumer perceptions of electric two-wheelers in the Hyderabad market.
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Wang, Yihan, Lingying Liu, and Yangyang Wei. "The Influence of Consumption Purpose on Consumer Preferences for Fruit Attributes: The Moderating Effect of Color Perception." Foods 14, no. 11 (2025): 1902. https://doi.org/10.3390/foods14111902.
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With the increasing awareness of health among residents, consumers are paying more attention to their eating purposes and food safety when choosing fruits. This study aims to explore the impact of eating purpose on consumers’ preferences for fruits and fruit products under the mediation of color perception. The study obtained experimental data from 489 urban consumers in China through the Credamo data collection platform. Furthermore, four experimental groups were set up to propose six hypotheses based on the influence of eating purpose on consumer preferences for fruits and their products. The study utilized Likert scale questionnaires, chi-square tests, and variance analysis for data mining and cross-validation. The results indicate that the visual characteristics of fruits (especially color) affect the purchase preferences of consumers with different eating purposes. Approximately 65% of health-oriented consumers are highly sensitive to the color and nutritional value of fruits. They believe that fresh fruits are rich in natural nutrients and play an important role in maintaining health and preventing diseases. Meanwhile, around 62% of consumers with specific nutritional needs prefer processed fruit products, such as fruit preserves or dried fruits. These consumers have a weaker perception of color and focus primarily on the functionality of the fruits. Additionally, the study found that safety/taste preferences acted as a mediator and associative learning as a moderating variable. Around 58% of consumers indicated that their purchase preferences are influenced by safety and taste, and the relative importance of safety and taste preferences significantly mediated the relationship between eating purpose and purchase preferences. Under the moderating effect of associative learning, health-oriented consumers, when associative learning is activated, are about 45% more likely to choose fresh fruits. The study highlights consumers’ health-conscious perceptions in fruit selection, focusing on how color perception moderates the preference choices of different consumer groups based on their eating purposes. It emphasizes the need for businesses to adjust product positioning and marketing strategies according to consumer perceptions to promote broader healthy eating behaviors.
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Aschalew Kifle Kachara. "Factors Influencing Ethiopian Consumers' Preferences for Specific Bottled Water Brands." Journal of Information Systems Engineering and Management 10, no. 27s (2025): 651–59. https://doi.org/10.52783/jisem.v10i27s.4520.
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This study investigates the factors influencing consumers' bottled water brand choice in Ethiopia using an explanatory research design and a quantitative research approach. Data were collected from 384 bottled water consumers through questionnaires, and multiple linear regression was employed for data analysis. The findings indicate that product quality, price, alternative attractiveness, and brand awareness significantly influence brand choice, with product quality and brand awareness emerging as the most critical factors. Consumers tend to prefer brands that consistently deliver high-quality water, highlighting the importance of stringent quality assurance programs, adherence to industry certifications, and transparent marketing strategies that reinforce trust in the product. Additionally, competitive pricing plays a vital role, suggesting that companies should align their pricing strategies with the perceived value of their products to appeal to price-sensitive customers without compromising quality. Alternative attractiveness also influences consumer decisions, implying that brands must differentiate themselves effectively through unique value propositions. Moreover, brand awareness is a key factor, necessitating targeted marketing efforts that enhance visibility, recall, and consumer loyalty. Therefore, water bottle companies should invest in promotional campaigns that emphasize both quality and affordability while ensuring consistent messaging across various communication channels.
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Aziz, Shahan, Aamir Hussain Siddiqui, Mubashir Mehdi, Muhammed Faheem Akber, and Zeki Bayramoğlu. "Consumer Value Preferences: A Case of Dates in Pakistan." Migration Letters 21, S4 (2024): 1695–714. http://dx.doi.org/10.59670/ml.v21is4.7589.
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This research endeavors to enhance our comprehension of the contemporary value chain associated with dates in the domestic market, while concurrently adapting to the fluctuating dynamics of the marketplace. A paramount emphasis is placed on orchestrating an optimal performance of the dates value chain by integrating all actors involved, focusing on aligning strategies with consumer value preferences. Five distinct focus discussions were conducted across varying socio-economic strata in Karachi to achieve this. Thematic content analysis, a rigorous qualitative research method, was employed to extract meaningful insights from the discussions. Findings showed that dates were a multi-value popular fruit consumed in a variety of forms but the fresh form is mostly utilized form. Consumers ascribed value to its strong religious affiliation, socio-cultural significance, taste, energy, health benefits, functional food, packaging and availability. The main attributes consumers considered in buying dates were clean dates, flavor/taste, packaging, origin, freshness, price, size, brand, and freedom from damage. Consumers expressed concerns about high dates fluctuating prices, trust for safe dates retailer practices, inefficient government regulations, poor marketing systems, and lack of awareness. These findings highlighted that businesses in date value chains did not pay adequate attention to consumer requirements nor had their concerns been responded to. To face competitive value chain potential, consumers highlighted lack of value addition, ineffective labelling, strong local brand sustainable presence to gain consumer confidence. To face market competition there is strong scope of branding, packaging and value addition which consumers are adapting at fast pace have also been reported. Consequently, it will affect the profitability of value chain participants as consumers are evolving with experience and higher living standards. The study also suggested that the government should ensure that consumer concerns such as those relating to food safety are adequately addressed by relevant institutions and organizations. This research not only sheds light on the intricacies of the current market dynamics but also provides strategic insights for stakeholders to optimize the value chain in a manner that resonates with the preferences of consumers across different socio-economic strata in Karachi.
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Khanum, Ruqsar, Siddayya, and S. R. Anand. "Consumer Preferences of Chia Products: A Conjoint Analysis." Journal of Scientific Research and Reports 30, no. 12 (2024): 478–85. https://doi.org/10.9734/jsrr/2024/v30i122692.
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Chia (Salvia hispanica L.) is a nutrient-rich crop native to Mexico and Guatemala, valued for its high content of omega-3 and omega-6 fatty acids, protein, dietary fiber, vitamins, and antioxidants. While historically significant for the Aztecs and Mayans, chia has become a globally cultivated crop due to its health benefits. Introduced to India by CFTRI Mysore in 2015, it has gained substantial traction, particularly in Karnataka, where it has emerged as a key crop. This study investigates chia seed consumption among 80 urban consumers in Bangalore using purposive sampling and structured questionnaires. Conjoint analysis evaluates consumer preferences, while Garrett's ranking technique identifies critical factors influencing consumption patterns. The findings reveal that chia seeds are widely integrated into daily diets, with their whole form being universally consumed. Products such as chia pudding, beverages, and snacks are favored weekly. Key preferences are shaped by health benefits, dietary trends, and accessibility, with moderate to high socio-economic status consumers showing greater engagement. Awareness about chia seeds is primarily driven by social media and direct interactions at food festivals, whereas organized retail outlets and online platforms are the dominant purchase channels. The study emphasizes the growing relevance of chia seeds in urban diets, aligning with global health trends and sustainable agriculture practices. However, limitations include a focus on a specific geographic area and consumer segment, which may not capture the diversity of broader consumer behavior. Future research could explore rural consumption patterns and strategies for expanding chia’s accessibility to diverse socio-economic groups, thereby enhancing its market potential and sustainability impact.
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Suresh, Mr R., and Mr Nitheesh Kumar. "Awareness of Nutritional Products Labelling and its Impact on Consumer Behavior in Coimbatore City." International Journal for Research in Applied Science and Engineering Technology 13, no. 4 (2025): 209–13. https://doi.org/10.22214/ijraset.2025.68210.
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Abstract: In urban areas such as Coimbatore, awareness of nutritional product labeling is vital in influencing consumer behavior. This research investigates how well consumers comprehend and use nutritional labels in their buying choices. As health consciousness rises, labels serve as a guide for consumers to select healthier choices by offering crucial details about ingredients, calories, and nutritional values. Nonetheless, elements like literacy, the intricacy of labels, and the influence of marketing can affect how effective these labels are. This research investigates how consumers perceive nutrition information, their preferences, and the difficulties they encounter when interpreting such information. Data gathered from consumers in Coimbatore underscore the impact of labels on buying behavior and decisions made with health in mind. It also evaluates how effective government regulations and awareness initiatives are in encouraging informed decision-making. Results indicate that improved label clarity and consumer education can make nutritional labeling more effective. Ultimately, enhanced awareness results in healthier consumption habits and a more knowledgeable consumer base. This research aids in comprehending the influence of nutritional labels on consumer behavior and the necessity for improved awareness strategies.
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Firozkhan, Pathan. "Buying perception and brand awareness of the rural consumer towards branded products." www.pragatipublication.com 7 (December 31, 2021): 47–56. https://doi.org/10.5281/zenodo.5811747.
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Today, talking to rural consumers reveal that their thoughts and ideas are similar to that of urban consumers and Rural is often restricted now to a physical space or geography. Most villages have pakka roads, electrification and proper housing. But crucially, what is important for marketers is that there is a change in the mindset of rural consumers. The per capita consumption in India is much lower than the per capita consumption in other developing markets and one of the reasons for that is that rural consumption, rural penetration and rural frequency are much lower than in the urban segment. However, it is important to look beyond the obvious and understand that a lot of rural income is disposable, so the ability to consume and the willingness to consume are constantly evolving. And that's why rural India represents an enormous opportunity.
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Chen, Mo, Shijiu Yin, Yingjun Xu, and Zhiwei Wang. "Consumers’ willingness to pay for tomatoes carrying different organic labels." British Food Journal 117, no. 11 (2015): 2814–30. http://dx.doi.org/10.1108/bfj-12-2014-0415.
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Purpose – The purpose of this paper is to determine consumers’ willingness to pay (WTP) for tomatoes carrying different organic labels. Design/methodology/approach – The data were collected from 878 randomly selected consumers in Shandong Province, China, using the Becker-DeGroot-Marschak auction experiment. The authors used the multivariate probit (MVP) model to analyze the factors influencing consumer preferences. Findings – Results indicated that consumers’ WTP for tomatoes carrying the European Union (EU) organic label was significantly higher than those carrying the Chinese organic label. However, no significant difference was found between consumers’ WTP for tomatoes carrying the EU organic label and that for tomatoes carrying both Chinese and EU labels. The results of the MVP model analysis demonstrated that the consumers with different individual characteristics had heterogeneous preferences for organic labels. Food safety consciousness and organic knowledge both had positive effects on consumers’ WTP, meanwhile, environmental awareness had no prominent effect on consumer preferences. Originality/value – This research is of academic value and of value to policy makers and suppliers. To satisfy diverse market requirements, governments, and manufacturers should consider consumer preferences for different certification labels in strategy development.
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Çelik, Hüseyin, and Aykut Gül. "Consumer Perceptions and Purchase Intentions towards Organic Foods: Evidence from Eastern Mediterranean Region of Türkiye." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 11 (2023): 275–91. http://dx.doi.org/10.9734/ajaees/2023/v41i112285.
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This study aimed to investigate consumer perceptions towards organic foods and explore the relationship between purchase intentions and socio-demographic characteristics. Between February and July 2021, we conducted an online survey in the Eastern Mediterranean Region of Türkiye, specifically in the provinces of Adana, Osmaniye, Kahramanmaraş, and Hatay. The survey included 384 randomly selected respondents within the age range of 18 to 71. Factor analysis revealed five significant factors: "Environmental Awareness," "Attitude," "Trust," "Purchase Barrier," and "Purchase Intention." Notably, t-test result showed a significant difference in purchase intention, with female consumers exhibiting a more positive preference. We identified organic tomato-pepper pastes and olive oil as the most consumed organic foods. Moreover, the statement "Organic foods are produced with environmentally friendly methods" received the highest average value under " Environmental Awareness." In conclusion, this research fills a gap in the literature by providing insights into consumer perception and purchase intention toward organic foods in Türkiye. The observed gender-based differences emphasize the need for targeted marketing strategies. The popularity of specific organic products indicates market expansion opportunities. Understanding consumer preferences and market dynamics is crucial for stakeholders in the organic food industry to tailor their approaches effectively. Further research and market analysis are essential to adapt strategies and meet evolving consumer demands in the dynamic organic food market.
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Oravecz, Titanilla, Laszlo Mucha, Robert Magda, Gedeon Totth, and Csaba Bálint Illés. "Consumers' Preferences for Locally Produced Honey in Hungary." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 68, no. 2 (2020): 407–18. http://dx.doi.org/10.11118/actaun202068020407.
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Sustainability is considered in relation to the consumption of local food. Consumers have recently become more concerned about food safety, including potential impurities in Asian honey. Some consumers believe that eating local honey products might be a way to avoid food safety risks. Food security is also guaranteed by certification marks that create confidence in consumers, and help their decisions in buying. The aim of the paper is to identify the main characteristics of Hungarian consumer preferences when buying honey. In this article we analyse the consumer behaviour of Hungarian hive products. This study was supported by the data from a nationwide consumer survey carried out in 2016. A total of 1584 subjects participated in this survey, the sample is representative for gender, age and highest level of education in Hungary. The results of our study show the actual potential consumers of the Hungarian honey products. Based on the results, the consumers we interviewed consider the consumption of honey of Hungarian origin very important, and they prefer to purchase these products directly or indirectly from the beekeepers. Well-informed consumers in terms of honey certification marks consider some features of honey (Hungarian origin; region of origin; brand, producer name; certification marks) significantly more important than uninformed consumers. Awareness of the certification marks helps consumer decisions which are confirmed by the fact that consumers who are informed about honey certification marks were not affected by honey counterfeits.
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Calix, Andrea D., Pablo Lamino, Howard Rodríguez-Mori, Arlene Garcia, and Elpida Artemiou. "Public Perceptions of Calf Disbudding Techniques Used on Texas Farms." Animals 15, no. 4 (2025): 552. https://doi.org/10.3390/ani15040552.
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This study investigates public perceptions in Texas regarding two common calf disbudding methods used in dairy farming: caustic paste and hot iron. With growing consumer interest in humane animal treatment, understanding the preferences for these methods provides insights into public expectations of welfare in agricultural practices. The study utilized an online survey distributed to Texas residents via the Centiment research platform, assessing preferences, demographic influences, and the impact of scientific information on perceptions. Results, from 511 participants, indicated a stronger preference for caustic paste, especially among women and participants with higher education levels, while hot iron was favored more by men. Dietary habits, such as seafood and cheese consumption, also influenced preferences, with higher consumption linked to a preference for caustic paste. Viewing images of the disbudding techniques affected the willingness to purchase, consume, and serve beef, with hot iron prompting a greater negative response. The findings suggest that public knowledge and awareness can significantly impact perceptions surrounding animal welfare practices and that education could play a critical role in aligning consumer preferences with humane agricultural practices. These insights are valuable for the dairy industry, informing practices that are more aligned with public expectations and supporting the promotion of welfare-oriented disbudding methods.
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Romprasert, Suppanunta, Atsanee Srihachai, Danai Tanamee, and Sutthanuch Wiriyapinit. "Thai Consumers' Perceptions of Sustainable Food Packaging." Advances in Social Sciences Research Journal 11, no. 12 (2024): 154–72. https://doi.org/10.14738/assrj.1112.18034.
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This study explored Thai consumers' perceptions of sustainable food packaging, investigating factors influencing their awareness, such as environmental consciousness and knowledge of eco-friendly options. Conducted through a structured survey with 800 Thai online food consumers, the research assessed attitudes toward plastic packaging waste, factors guiding the preference for sustainable options, and potential impacts on the food service industry. Findings revealed a substantial surge in Thai consumer interest in sustainable food packaging, driven by heightened environmental awareness. However, a significant gap emerged between consumer demand and the limited availability of sustainable options in the Thai online food sector. Despite growing interest, consumers lacked specific knowledge about diverse sustainable packaging alternatives and their environmental implications. This knowledge gap poses a challenge in aligning consumer aspirations with industry choices and the global sustainability standard such as ISO 14001, FDA guidelines and European Green Deal objectives. The study underscores the need for educational initiatives to enhance consumer awareness of clearing on eco-labeling to educate consumers on the sustainability benefits of the packaging. Bridging this knowledge gap is crucial to aligning consumer preferences with sustainability goals in the food packaging industry partnering with eco-certification bodies to enhance credibility. The research not only identifies trends but offers actionable steps for rising demand for sustainable alternatives, global regulatory push, and technology driven advancements. By implementing these recommendations, business as a leader in sustainability can meet market demands for sustainability, contributing to a more environmentally responsible future in the Thai online food industry regulatory requirements.
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Mizuki, Asato, and Hiroyuki Yasue. "Consumer Preferences for Low-Amylose Rice: A Sensory Evaluation and Best–Worst Scaling Approach." Foods 14, no. 12 (2025): 2128. https://doi.org/10.3390/foods14122128.
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This study investigates the influence of sensory evaluation results on consumer preference, specifically focusing on salted rice balls made from low-amylose rice, which is suitable for chilled rice applications. Sensory evaluations were conducted through home-use tests, and consumer behavior data were collected using the Best–Worst Scaling method. The results, analyzed via a conditional logit model, show that consumer preferences for new low-amylose rice varieties improved post-sensory evaluation, with stickiness and appearance exhibiting significant interaction effects. Although the preference for food waste reduction declined after the evaluation, positive responses remained consistently high both before and after the evaluation. The findings suggest that sensory characteristics may take precedence over other attributes in promoting processed rice products. Combining sensory evaluation with food experiences is crucial for understanding consumer preferences. Additionally, emphasizing the potential for shelf life extension and food loss reduction through low-amylose rice varieties can effectively raise consumer awareness.
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Nanda, Lintia Putri, and Rosita Dewati. "CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES IN SLEMAN DISTRICT." Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian 9, no. 1 (2025): 119–27. https://doi.org/10.32585/ags.v9i1.6233.
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Public awareness of the importance of a healthy lifestyle and environmental conservation has increased in recent decades. Organic vegetables have their own advantages compared to conventional vegetables. The process of cultivating organic vegetables is free from the use of synthetic specifications and chemical fertilizers. Sleman Regency is one of the areas that has great potential in the development of organic products, especially vegetables. Supportive geographical conditions, many local farmers and high public awareness of the product make Sleman a relevant location for this study. Consumer preferences for organic vegetables are influenced by various factors in forming perceptions and purchasing decisions. This study uses conjoint analysis to determine consumer preferences for organic vegetables in Sleman Regency, as well as the combination of attributes preferred by consumers. The results of the analysis show that the order of attributes considered important in influencing the decision to purchase organic vegetables is 1) freshness, 2) price, 3) packaging and 4) label. The price attribute is the attribute that consumers consider most when purchasing organic vegetables. The combination of attributes preferred by consumers is organic vegetables with packaging, fresh (picked 1-2 days), with labels and with prices <10,000.
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Nwabekee, Uloma Stella, Friday Okpeke, and Abiola Ebunoluwa Onalaja. "Consumer Insights and Market Trends in Lactation Supplements: Nigeria and the US Perspective." International Journal of Social Science Exceptional Research 3, no. 1 (2024): 387–95. https://doi.org/10.54660/ijsser.2024.3.1.387-395.
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This review presents an analysis and comparison of consumer behavior, preferences, and market trends in lactation supplements, focusing on Nigeria and the US. The study aims to identify key differences and similarities in consumer expectations, shedding light on the factors influencing the demand for lactation supplements in both countries. In Nigeria, cultural beliefs and practices play a significant role in shaping consumer behavior towards lactation supplements. Traditional remedies and herbal preparations are often preferred, reflecting a deep-rooted trust in natural products. However, there is a growing awareness of modern lactation supplements, driven by increased access to information and changing lifestyle patterns. In contrast, the US market for lactation supplements is characterized by a strong preference for science-backed products. Consumers in the US tend to prioritize safety, efficacy, and convenience, seeking products that are supported by clinical evidence and regulatory approval. The influence of healthcare providers and online reviews is particularly pronounced in shaping consumer choices. Despite these differences, several common trends emerge in consumer expectations for lactation supplements. Both Nigerian and US consumers value product transparency, seeking clear information on ingredients, sourcing, and manufacturing practices. Additionally, affordability and accessibility are key considerations for consumers in both countries, with a growing demand for lactation supplements that are affordable and readily available. Overall, this study highlights the complex interplay of cultural, economic, and regulatory factors shaping consumer behavior and market trends in lactation supplements. By understanding these dynamics, manufacturers and marketers can tailor their products and strategies to meet the evolving needs and preferences of consumers in Nigeria and the US.
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Dr., M. V. Sathiya Bama. "CONSUMER RIGHTS AND CONSUMER FORUMS - EVALUATING THE DETERMINANTS OF LEVEL OF AWARENESS AMONG SELF HELP GROUP MEMBERS." International Journal of Computational Research and Development 2, no. 2 (2017): 196–200. https://doi.org/10.5281/zenodo.1115612.
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We are very much aware that in any market “Consumer is the King”. Products should be produced keeping in mind, the needs and requirements of the consumers. Tastes and preferences of the consumers rule the market. However, in countries like India, where the market is seller oriented, the buyers are often tricked and exploited. In order to protect consumers from such exploitation, the Government has taken various initiatives and devised Consumer Protection Act to educate and create awareness among the consumers. Even though there are number of Acts to protect them, it is mainly the duty of consumers to be aware and avoid falling victims to such practices. Hence this paper attempted to study the level of awareness among consumer about their basic rights and also examined the role of consumer forums situated in their area. Since the Self help groups which constituted women folks of the family, the focus is given to them. The study which is conducted in the Pollachi Taluk of Coimbatore District comprising 200 respondents reveals the status of the basic consumer awareness among the self help groups.
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Meena, Bharat Lal, Suhail Ahmad Khan, and Vivek Srivastava. "Assessing Consumers' Knowledge and Purchase Willingness for GI-Certified Malihabadi Dussehri Mangoes." INTERNATIONAL JOURNAL OF AGRICULTURAL AND STATISTICAL SCIENCES 21, no. 01 (2025): 39. https://doi.org/10.59467/ijass.2025.21.39.
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This study presents a comprehensive analysis of 604 respondents for consumer awareness and purchase willingness for the Geographical Indication (GI) certified Malihabadi Dussehri mango variety. The study employs a mixed-method approach, utilizing surveys and interviews to gather data from consumers across various demographics in the year 2022 and 2023 in Lucknow, the capital city of the state of Uttar Pradesh. Key findings reveal that while awareness of the GI certification is moderate, it significantly impacts consumer preferences and willingness to purchase authentic Malihabadi Dussehri mangoes. This emphasizes the importance of educating consumers about GI certification to further enhance their appreciation and willingness to purchase certified products. Regression results indicates that a significant relationship between the educational qualifications of consumers and awareness about GI-certified Malihabadi dussheri. Positive impact indicates that tailored educational programs based on the target audience's educational background could increase the awareness for Geographical Indication and simultaneously demand for Specific origin certified products. These insights provide valuable implications for stakeholders in the mango industry, including growers, traders and marketers, to better align their strategies with consumer expectations and improve market outcomes.. KEYWORDS :Malihabadi dussehri, Mango, Consumer awareness, Geographical indication, Education.
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Amul Tamboli, Mustafizul Haque, Yogesh Jojare, and Amol Ohol. "Consumer Preference for Eco-Friendly Products in Relation to Sustainability Awareness." Journal of Advanced Zoology 44, S6 (2023): 87–93. http://dx.doi.org/10.17762/jaz.v44is6.1990.
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This Research overarching goal is to assess how much sustainability education influences shoppers' decisions to buy green goods. The purpose of this research is to learn how customers' concerns about the environment and the need to make sustainable purchases influence their preferences. A survey distributed nationally will be used to collect data from customers. The poll will inquire as to the extent, to which consumers are concerned with environmental issues, the value they place on eco-friendly goods and their purchase patterns. The research will employ regression analysis to find links between sustainability consciousness and green product preference. Marketers and politicians can benefit greatly from this study's findings by learning more about how to promote eco-friendly products and increase sustainable consumption. Also, in the context of emerging economies, this study will add to the expanding body of literature on sustainability and consumer behaviour.
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V, Krishnaraj, Anitha C, and Khyrunnisa Begum. "Exploring the Impact of Food Labels on Consumer Purchasing Decisions: A Study on Awareness and Preferences." European Journal of Nutrition & Food Safety 16, no. 11 (2024): 44–51. http://dx.doi.org/10.9734/ejnfs/2024/v16i111575.
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Food labels are an excellent avenue of communication. The food package has assumed the responsibility of communicating relevant information that consumers need to know about the product. The objectives of this study was to understand the impact of food labels on consumer purchasing decisions and also to understand the impact of Demographic variables on awareness and Preference level about Food labels among women consumer in Mysore urban. A total of 200 Housewives between age group of 25-45 years from the residential areas of Mysore Urban and who gave consent to participate in the study were included. The research was based on survey using standardized questionnaire and personal interview. The results showed that 33 percent of the respondents were graduates and 63.5 percent were housewives. The awareness about food labels and the attitude of reading labels was studied and the results were encouraging to note that the entire respondent practiced to read the label information. 70-74 percent of the respondents believed that the label information ascertained the safety of the food for used. There was a positive correlation between the Respondents’ score and preference score towards food labels and consumer purchasing decisions. It was evident that demographic profile of the consumers has an impact on the awareness of food label and consumer purchasing decision. It was found (Table 4) that subjects Awareness score positively correlated with attitude score towards food labels (r = 0.7825) and similarly Awareness score was also positively correlated with Preference of the same (r = 0.9704). The results also showed that Attitude and Preference for making purchasing decision had a significant correlation with each other (r= 0.8913). It can be concluded that many demographic factors such as age, occupation, family income and food habits had impact on decision making for purchasing the food products. This results of the present study highlight the needs to improve food labeling, provide education to consumers to raise their awareness on importance of reading and use of food labeling information to make an informed choice of the food.
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Singla, Arun. "Sustainable Commerce: Exploring the Role of Corporate Social Responsibility in Consumer Decision Making." Journal of Sustainable Solutions 1, no. 1 (2024): 21–24. http://dx.doi.org/10.36676/j.sust.sol.v1.i1.06.
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the role of corporate social responsibility (CSR) in consumer decision-making within the context of sustainable commerce. With increasing awareness of environmental and social issues, consumers are placing greater emphasis on ethical and sustainable practices when making purchasing decisions. the impact of CSR initiatives on consumer behavior and preferences, as well as the implications for businesses operating in today's marketplace. Through a review of existing literature and empirical research, this paper investigates the various dimensions of CSR, including environmental sustainability, social responsibility, and ethical business practices, and their influence on consumer perceptions and preferences. By examining case studies and survey data, the study identifies key factors that shape consumer attitudes towards CSR, such as brand reputation, product quality, and perceived social and environmental impact.
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Khachatryan, Hayk, Alicia Rihn, and Michael D. Dukes. "Consumer Perceptions of Lawn Fertilizer Brands." EDIS 2016, no. 3 (2016): 3. http://dx.doi.org/10.32473/edis-fe990-2016.
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Widespread urbanization in the United States has increased the number of lawns. A healthy lawn provides many benefits, including urban heat dissipation, water quality protection, erosion control, carbon sequestration, community safety, aesthetics, and property value growth. Many homeowners maintain their healthy lawns by applying fertilizers throughout the growing season, but excess fertilizer runoff and leaching have received much attention recently because of waterway pollution and algae blooms, leading many states to place restrictions on what chemicals can be used in lawn fertilizers. Consumers’ increased environmental awareness creates a niche opportunity for the fertilizer industry to promote environmentally friendly lawn fertilizers, but in order to effectively exploit it, industry stakeholders must understand consumer purchasing behavior before expending labor, time, and money creating products for sale. The following 3-page report covers research methodology and the existing brand awareness and selection of consumers in the lawn fertilizer industry. It also discusses homeowners’ preferences for certain fertilizer attributes. Consumer awareness, selection, and attribute preferences indicate existing behavior, and understanding existing behavior assists in the development of effective marketing programs, promotional strategies, and policies. Written by Hayk Khachatryan, Alicia Rihn, and Michael Dukes, and published by the Food and Resource Economics Department, March 2016.
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Ge, Genhasi, Daoping Wang, and Mesumbe Bianca Epede. "Pricing Policies of Green Dual-Channel Supply Chain with Fairness Concerns and Altruistic Preferences Based on Consumers’ Environmental Awareness and Channel Preference." International Journal of Environmental Research and Public Health 19, no. 20 (2022): 13564. http://dx.doi.org/10.3390/ijerph192013564.
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Taking into consideration fairness concerns and altruistic preferences of manufacturers, this paper aims to propose a green dual-channel supply chain that incorporates consumers’ environmental awareness (CEA) and channel preference. The purpose of this work is to explore and further compare the optimal outcomes in a green dual-channel supply chain in three scenarios, which are the fairness-neutrality scenario (Model N), the manufacturer is concerned with fairness scenario (Model F), and the manufacturer has altruistic preference (Model A), respectively. The game-theoretical models with different fairness preferences, comparative, and numerical analyses are used to put forward the impacts of consumers’ channel preference and CEA on pricing, profits, and utilities, and to identify the differences in decisional outcomes between the three models. The results indicate that CEA always contributes to developing the green market while adversely affecting common products. Moreover, consumers’ channel preferences might enable the manufacturer and retailer to enhance profitability under certain conditions. The findings also reveal that manufacturer’s fairness concerns can possibly increase the demand for green products but impair the overall performance of the supply chain in general. Moreover, while the manufacturer’s altruistic preference benefits the retailer’s profits, it has a detrimental effect on the performance of the green supply chain. The practical implications of this research come to promote green consumption and increasing consumer awareness of environmental protection are effective ways to develop a green supply chain. It is also important to note that in order to maintain the durability and stability of the sup-ply chain, the manufacturer must maintain a moderate level of fairness preference behaviors so that downstream retailers will remain enthusiastic about establishing long-term relationships.
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Deborah Aanuoluwa Soyombo. "CONSUMER INSIGHTS AND MARKET TRENDS IN LACTATION SUPPLEMENTS: NIGERIA AND THE US PERSPECTIVE." International Journal of Management & Entrepreneurship Research 6, no. 4 (2024): 1103–18. http://dx.doi.org/10.51594/ijmer.v6i4.1002.
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This review presents an analysis and comparison of consumer behavior, preferences, and market trends in lactation supplements, focusing on Nigeria and the US. The study aims to identify key differences and similarities in consumer expectations, shedding light on the factors influencing the demand for lactation supplements in both countries. In Nigeria, cultural beliefs and practices play a significant role in shaping consumer behavior towards lactation supplements. Traditional remedies and herbal preparations are often preferred, reflecting a deep-rooted trust in natural products. However, there is a growing awareness of modern lactation supplements, driven by increased access to information and changing lifestyle patterns. In contrast, the US market for lactation supplements is characterized by a strong preference for science-backed products. Consumers in the US tend to prioritize safety, efficacy, and convenience, seeking products that are supported by clinical evidence and regulatory approval. The influence of healthcare providers and online reviews is particularly pronounced in shaping consumer choices. Despite these differences, several common trends emerge in consumer expectations for lactation supplements. Both Nigerian and US consumers value product transparency, seeking clear information on ingredients, sourcing, and manufacturing practices. Additionally, affordability and accessibility are key considerations for consumers in both countries, with a growing demand for lactation supplements that are affordable and readily available. Overall, this study highlights the complex interplay of cultural, economic, and regulatory factors shaping consumer behavior and market trends in lactation supplements. By understanding these dynamics, manufacturers and marketers can tailor their products and strategies to meet the evolving needs and preferences of consumers in Nigeria and the US.
 Keywords: Consumer Insights, Market Trend, Lactation, Supplements, Perspective.
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Oamen, Theophilus Ehidiamen. "Multiple indicators multiple causes modeling of socio-demographic disparity effects on word-of-mouth consumer behavior towards healthcare purchasing." Journal of Social and Educational Research 3, no. 1 (2024): 19–31. https://doi.org/10.5281/zenodo.12545867.
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Word-of-mouth (WOM) expressed as basic face-to-face WOM (bWOM) and electronic or internet-based WOM (eWOM) is the most common form of communication among consumers. The impact of socio-demographic characteristics on WOM preferences among consumers of pharmaceutical products is a largely unexplored area. The study aimed to examine the role of socio-demographic attributes or covariates (gender, age, educational status, and employment status) on preference for WOM behavior, and also, to determine the comparative impact of bWOM and eWOM on purchase intentions among consumers. A cross-sectional study of 1,118 randomly selected customers of community pharmacies in Nigeria with online questionnaires for data collection. Based on latent variable modeling and cognitive dissonance theory, hypotheses were developed and tested using the Multiple-Indicators Multiple-Causes (MIMIC) co-variance-based structural equation modeling technique. Results revealed that the developed measurement model for the study was adequately fitted and valid. The two-factor structure of WOM was confirmed. Positive correlations were found among exogenous covariates such as age, gender, employment, and educational status. Gender and educational status covariates did not influence respondents' preferences. Younger customers had a higher preference for bPOM. Unemployed respondents had higher tendency to use bWOM and eWOM compared to employed respondents. Also, eWOM had a stronger influence on purchase intentions compared to bWOM. Policymakers and regulators in the pharmaceutical industry should use knowledge of consumers' demographic disparities and communication preferences in formulating consumer awareness and education programs about proper drug use on social media platforms. The study adds to the literature by developing an integrated model to examine the effects of demographic disparities on consumer preferences using the MIMIC framework.
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Ahmed, Mohd Jaffar, and Dr Sheena -. "Consumer Awareness and Perception of Life Insurance: A Descriptive Analysis of Influencing Factors." International Journal of Recent Research and Review XVII, no. 3 (2024): 59–68. http://dx.doi.org/10.62233/ijrrr15.
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This study investigates consumer perceptions of life insurance, examining the factors that influence individuals' attitudes, preferences, and decision-making processes. Despite the critical role of life insurance in financial planning, many consumers remain hesitant or misinformed about its benefits. Key findings indicate that while awareness of life insurance has increased, misperceptions and distrust still hinder its adoption. The study also highlights the role of financial literacy, brand reputation, and advisory services in shaping positive consumer perceptions. These insights underscore the need for more targeted, transparent, and informative marketing strategies by insurers to address consumer concerns and improve the overall appeal of life insurance products. The paper concludes with recommendations for insurers to build trust and tailor policies to meet the specific needs of diverse consumer groups.
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Widyaningtyas, Dian. "The Role of Consumer Self-Identity and Perceived Susceptibility on Intentions Toward Herbal Products." Malaysian Journal of Consumer and Family Economics 33, no. 1 (2024): 39–61. https://doi.org/10.60016/majcafe.v33.02.
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Herbal plants grow abundantly and are widely available in Indonesia. This study aims to investigate the relationship between health awareness, perceived susceptibility, attitude, and consumer intention and to see the effect of consumer self-identity as a moderator on consumer purchase intentions in using herbal products. A Cross-sectional survey was used in this study, with primary data in the form of 300 questionnaire responses using purposive samples. A conceptual model is derived and tested through structural equation modeling. The empirical results indicated that health awareness, perceived susceptibility, and attitude are all necessary determinants of this phenomenon. This research also integrates the moderating roles of consumer self-identity into the relationship between health awareness and purchase intention. Based on the results, it shows that consumer self-identity can enhance the influence of health awareness on consumers’ intentions to use herbal products with a significance value of 0.007. This study suggests that the Theory of Planned Behavior can be used effectively to explain healthrelated behavior. It also provides insights into consumer preferences and allows benefits in predicting consumer purchasing behavior towards herbal products.
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Hanqing Lu, Yin Junming, and Nejjari Aya. "The impact of Eco-friendly features of E-bikes on consumers’ willingness to pay." Finance & Accounting Research Journal 7, no. 2 (2025): 102–17. https://doi.org/10.51594/farj.v7i2.1855.
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The increasing global awareness of sustainability and environmental accountability has significantly altered consumer decisions in the transport sector. In view of this, electric bikes (e-bikes) have become a popular mode of urban transportation due to their convenience and environmental friendliness. Despite this, the factors influencing consumers' willingness to pay (WTP) e-bikes remain unclear. Therefore, this article collected data from 710 urban commuters from different regions through the distribution of questionnaires for regression analysis. The empirical study shows that consumer willingness to pay is influenced by battery efficiency, recyclability, low emissions, and using renewable energy in manufacturing. Further heterogeneity analysis reveals that gender affects consumer preferences. Male consumers prioritize battery efficiency and low emissions, whereas female consumers emphasize recyclability and the utilization of renewable energy. The study contributes to the existing literature on sustainable consumer behavior by offering empirical data regarding the influence of environmentally friendly features on e-bike purchasing decisions. Keywords: Willingness To Pay, Eco-Friendly Features, Electric Bikes, Sustainable Consumer Behavior, Environmental Awareness.
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Geng, Ning, Zengjin Liu, Xibing Han, and Xiaoyu Zhang. "Influencing Factors and Group Differences of Urban Consumers’ Willingness to Pay for Low-Carbon Agricultural Products in China." International Journal of Environmental Research and Public Health 20, no. 1 (2022): 358. http://dx.doi.org/10.3390/ijerph20010358.
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Developing low-carbon agriculture has become a development goal for low-carbon economies in various countries, and consumers’ awareness and willingness to pay (WTP) for low-carbon agricultural products is an important link in achieving the sustainable development of low-carbon agriculture. The theory of planned behavior is a widely used framework to explain consumers’ food choices. Considering the intrinsic norms of consumers, their perceptions of low-carbon agricultural products, and shifts in consumer behavior, our study adds the influence of environmental awareness and consumer preferences to the theoretical framework of analysis. We choose the contingent valuing method (CVM) and use 532 consumer questionnaires in Shanghai to validate Chinese urban consumers’ WTP for low-carbon products and its influencing factors. The findings show that Chinese urban consumers have a high overall awareness of low-carbon agricultural products and, after strengthening the conceptual information of consumers, most consumers agree that low-carbon vegetables are more conducive to ecological environment protection, quality, and safety guarantees than conventional vegetables. The existing analysis showed that some variables such as bid price, behavioral attitudes, subjective norms, and consumption preferences significantly influenced consumers’ willingness to pay for low-carbon leafy greens, while the effect of the environmental awareness variable was not significant. Further research found that consumers’ WTP for low-carbon leafy greens showed significant group differences across income, gender, age, and education. Therefore, to promote the consumption of low-carbon agricultural products in China, we should attach importance to the publicity and guidance of low-carbon vegetables and strengthen the certification of low-carbon vegetable products. This study can provide policy reference for reasonably regulating and subdividing China’s low-carbon agricultural products market.
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Khan Khayru, Rafadi, Didit Darmawan, and Misbachul Munir. "ANALYSIS OF PRODUCT PREFERENCE OF CHITATO AND LAYS POTATO CHIPS." MARGINAL : JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES 1, no. 1 (2021): 10–15. http://dx.doi.org/10.55047/marginal.v1i1.7.
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This study aims to determine differences in consumer preferences for potato chip products. Two well-known local brands, Chitato and Lays, come from the same manufacturer and it is interesting to observe the differences in consumer preferences for the two. These two brands already have a high level of brand awareness in the market as evidenced by a larger market share than other brands. Samples were taken as many as 94 respondents with a sampling technique with an accidental sampling approach. The results of the questionnaire were analyzed by SPPS statistics in the form of validity and reliability tests, Paired Sample t-test to see the significance of differences in consumer preferences for potato chips products. The results of hypothesis testing indicate that the consumer preferences of the Chitato brand and the Lays brand are not significantly different. According to respondents as consumers, the selection of potato chip products is the same as buying so that it is the task of marketers to strengthen product attributes and the brand strength of each product.