Log in

Relevant bibliographies by topics / Consumer awareness and preferences / Journal articles

To see the other types of publications on this topic, follow the link: Consumer awareness and preferences.

Journal articles on the topic 'Consumer awareness and preferences'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Consumer awareness and preferences.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

M, Rupesh Mervin, and Velmurugan R. "Consumer‟s preference towards organic food products." Journal of Management and Science 1, no. 1 (2011): 19–23. http://dx.doi.org/10.26524/jms.2013.3.

Full text

Abstract:

The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. The promotion of organic food products constitutes an important option not only for producers, government and consumers but also to respond to societies‘ desire for higher food quality and food production that is less damaging to environment systems and improve the quality of life; this makes the study of consumer preferences highly important. The main purpose of this study is to identify the factors influencing consumer pre

APA, Harvard, Vancouver, ISO, and other styles

2

Junaidi, Junaidi. "The awareness and attitude of Muslim consumer preference: the role of religiosity." Journal of Islamic Accounting and Business Research 12, no. 6 (2021): 919–38. http://dx.doi.org/10.1108/jiabr-08-2020-0250.

Full text

Abstract:

Purpose This research investigates how religiosity (e.g. extrinsic and intrinsic) influences consumers’ awareness and attitudes, which subsequently influences consumers’ preferences for Muslims in the context of Islamic bank. Design/methodology/approach A total of 480 Islamic bank consumers were recruited for online survey study. Structural equation modeling was used to test the research hypotheses. Findings Extrinsic religiosity has crucial role on consumers’ awareness and consumer attitudes. However, intrinsic religiosity has less effect on consumer attitudes, whereas consumer awareness play

APA, Harvard, Vancouver, ISO, and other styles

3

Wendin, Karin, Arwa Mustafa, Tove Ortman, and Karin Gerhardt. "Consumer Awareness, Attitudes and Preferences Towards Heritage Cereals." Foods 9, no. 6 (2020): 742. http://dx.doi.org/10.3390/foods9060742.

Full text

Abstract:

Interest in heritage cereals is increasing among consumers, bakeries and farmers, and the trends point towards the local production of crops and connect to sustainability. The most known variety is spelt, which has opened up for old landraces such as Oland wheat. Heritage cereals have shown a higher resilience than modern varieties and have the potential to supply the market with alternative products that have an attractive cultural background. Delicious and nutritious products based on heritages cereals have a growing market potential. Consumers’ attitudes and preferences to different product

APA, Harvard, Vancouver, ISO, and other styles

4

Khuan, Hendri, Marnoto Marnoto, Weni Indah Doktri Agus Tapaningsih, and Bambang Purwoko. "Sustainable Marketing Strategies and Their Influence on Consumer Preferences for Eco-Friendly Products in Indonesia: The Mediating Role of Environmental Awareness." International Journal of Business, Law, and Education 5, no. 1 (2024): 1212–20. http://dx.doi.org/10.56442/ijble.v5i1.538.

Full text

Abstract:

 This research investigates the influence of sustainable marketing strategies on consumer preferences for eco-friendly products in Indonesia, with a focus on the mediating role of environmental awareness. Drawing upon a quantitative approach, data were collected from a diverse sample of 150 participants using purposive sampling techniques. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships between sustainable marketing strategies, environmental awareness, and consumer preferences. The results reveal significant positive relationships be

APA, Harvard, Vancouver, ISO, and other styles

5

Dr., R. Manikandan, and Gowthami S. "RURAL CUSTOMERS AWARENESS, PREFERENCES AND SATISFACTION TOWARDS SELECTED HOME APPLIANCES." International Journal of Applied and Advanced Scientific Research 3, no. 1 (2018): 244–48. https://doi.org/10.5281/zenodo.1219844.

Full text

Abstract:

The Current study pertains to find out the awareness, preference and satisfaction of rural consumers. Descriptive research was undertaken and questionnaires were issued to customers to know their level of awareness, preferences and satisfaction. The statistical techniques such as Simple percentage, Chi-square test, weighted average ranking and Friedman ranking are used to reach at conclusion and suggestion. Present study found that the factors like specific cost benefit, technological factors, promotional factors, social-culture, and trust factors are most important factors which influence the

APA, Harvard, Vancouver, ISO, and other styles

6

Sajili, Mohamad, Ani Rakhmanita, and Pramelani Pramelani. "The Role of Social Media Influencers in Shaping Consumer Preferences: Trends and Implications for Brand Strategy." Equator Journal of Management and Entrepreneurship (EJME) 12, no. 4 (2024): 341–48. http://dx.doi.org/10.26418/ejme.v12i4.85255.

Full text

Abstract:

This study investigates the role of social media influencers in shaping consumer preferences on the Shopee platform, focusing on the mediating effects of brand awareness and trust. Using a quantitative research design, data were collected from 100 Shopee consumers in Jakarta through random sampling, and analyzed using Smart PLS to assess the relationships between social media influencers, brand awareness, trust, and consumer preferences. The results demonstrate that social media influencers significantly impact consumer preferences both directly and indirectly, through increased brand awarenes

APA, Harvard, Vancouver, ISO, and other styles

7

Xie, Guojie, Lijuan Huang, Chrysostomos Apostolidis, Zuqing Huang, Weiwei Cai, and Guokai Li. "Assessing Consumer Preference for Overpackaging Solutions in E-Commerce." International Journal of Environmental Research and Public Health 18, no. 15 (2021): 7951. http://dx.doi.org/10.3390/ijerph18157951.

Full text

Abstract:

The emergence of e-commerce and express delivery services has significantly transformed business operations and consumer shopping experience. However, the resulting problem of packaging waste, particularly from overpackaging, poses serious challenges to environmental sustainability and human health. Existing research has proposed many solutions from various perspectives, but very few have considered the acceptability and consumer preference for these proposals. Using the value co-creation (VCC) theory, we established a research model to explore consumer preferences for e-commerce overpackaging

APA, Harvard, Vancouver, ISO, and other styles

8

Hu, Xiao Qing, and Yun Fang Gao. "Investigation of Consumer-Oriented Product System Design." Advanced Materials Research 317-319 (August 2011): 254–57. http://dx.doi.org/10.4028/www.scientific.net/amr.317-319.254.

Full text

Abstract:

This paper deeply discussed consumer kansei system and demand, based on Kansei Engineering system; it researched method of product system design. This method used application theory of Kansei Engineering: consumer decision-aid system and designer decision-aid system, which investigated consumers’ preference adjectives in terms of kansei image, then used product system design, and outputted corresponding specific form of product system. On the other hand, product system designed by designers would induce the awareness of consumers for products, thus it affected consumers’ preferences, finally i

APA, Harvard, Vancouver, ISO, and other styles

9

Tain, Anas, Livia Windiana, Istis Baroh, Damat Damat, Mutammimatur Rahmah, and Effendi Andoko. "Consumen Preference Analysis of UMM Analog Rice in Malang - Indonesia." E3S Web of Conferences 432 (2023): 00005. http://dx.doi.org/10.1051/e3sconf/202343200005.

Full text

Abstract:

The analog rice produced by UMM is made as a functional food by prioritizing good nutrition to make consumers healthy who consume it. The research objective is to analyze the characteristics of UMM analog rice consumers and the factors that influence consumer preferences for UMM analog rice in Malang. The research used a qualitative and quantitative approach by surveying 50 panelists in Malang City. Data were analyzed descriptively and factor analysis using SPSS. Consumer preferences of UMM Analog Rice are influenced by eight factors, namely product characteristics and health benefits, consume

APA, Harvard, Vancouver, ISO, and other styles

10

Moon, Sangkil, Junhee Kim, Barry L. Bayus, and Youjae Yi. "Consumers’ pre-launch awareness and preference on movie sales." European Journal of Marketing 50, no. 5/6 (2016): 1024–46. http://dx.doi.org/10.1108/ejm-06-2015-0324.

Full text

Abstract:

Purpose The purpose of this paper is to provide insightful advice that can improve the practice of using consumers’ pre-launch awareness and preference (AP) changes to predict the sales of new movies. Design/methodology/approach This paper applies a new movie box-office revenue forecasting model based on consumers’ weekly AP measures, to take advantage of the industry’s practice of using weekly survey data containing the AP measures of upcoming new movies. Specifically, a sales forecasting model is developed on the basis of the theory that the combination of the nature of new product preferenc

APA, Harvard, Vancouver, ISO, and other styles

11

balaji R M,, Jayanth. "A STUDY ON CONSUMER SATISFACTION OF MILKYMIST ICECREAM WITH SPECIAL REFERENCE TO COIMBATORE CITY." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–7. https://doi.org/10.55041/isjem02713.

Full text

Abstract:

A study titled "Consumer Satisfaction Towards Milky mist icecreams" conducted in Coimbatore District focused on consumer behavior related to various Milky Mist dairy products, including paneer, butter, and curd. The research aimed to understand consumer preferences, satisfaction levels, and the factors influencing their purchasing decisions. The study revealed that quality was a significant concern among consumers, with a notable percentage expressing dissatisfaction. Additionally, it was observed that consumers' decisions were influenced by factors such as price, availability, and brand perce

APA, Harvard, Vancouver, ISO, and other styles

12

Faerrosa, Lady, and Stevany Hanalyna Dethan. "STUDY OF CONSUMER PREFERENCES TO SUPPORT THE MARKETING STRATEGY OF THE THRIFT CLOTHING BUSINESS." SULTANIST: Jurnal Manajemen dan Keuangan 11, no. 2 (2023): 141–48. http://dx.doi.org/10.37403/sultanist.v11i2.510.

Full text

Abstract:

With the increasing number of thrift shops and traditional markets on Lombok Island, researchers view research in relation to consumer behavior and marketing strategies as very important. The purpose of this study is to analyze consumer preferences as a supporter of the marketing strategy of the thrift clothing business on Lombok Island. In-depth interviews were conducted with five key informants of this study who are business people and consumers of thrift clothing who have shopped at least five times at markets or thrift stores on Lombok Island. The results of this study show that thrift clo

APA, Harvard, Vancouver, ISO, and other styles

13

Rombach, Meike, Lei Cong, and David L. Dean. "Leave the Milk for the Calf and Spread the Word: Exploring Factors Determining US Consumers’ Willingness to Try Plant-Based Milk Alternatives and Their Word-of-Mouth Sharing about Plant-Based Milk Alternatives." Beverages 10, no. 2 (2024): 27. http://dx.doi.org/10.3390/beverages10020027.

Full text

Abstract:

Plant-based milk alternatives are important beverages in US consumer markets. Sustainability, consumer awareness, lifestyle changes, and other value-based reasons are why these beverages are increasing in popularity. The present study is focused on plant-based milk alternatives. It builds on an online consumer survey that explores the factors explaining US consumers’ willingness to try plant-based milk alternatives and their word-of-mouth sharing about these beverages. Animal welfare concerns, environmental concerns, health consciousness, and dairy preferences are the factors under investigati

APA, Harvard, Vancouver, ISO, and other styles

14

Ritika, Agrahari, and Brijesh Kumar Jaiswal Dr. "Consumers Awareness towards Green Marketing and Consumer Perception and Preferences in Varanasi." International Journal of Innovative Science and Research Technology 7, no. 10 (2022): 149–62. https://doi.org/10.5281/zenodo.7226968.

Full text

Abstract:

The green movement is quickly growing around the world. Consumers accept responsibility and act responsibly in this regard. Consumer awareness and inspiration continue to drive market transformation, particularly with the launch of more environmentally friendly products. The key to successful marketing has always been to recognize trends and frame goods, brands, and services in ways that support customer intentions. Many firms have expressed concern about environmental issues. Companies are coming up with more green products that help to improve the world's polluted conditions. They "

APA, Harvard, Vancouver, ISO, and other styles

15

Janani, Dr B. "A Study on Exploring Consumer Awareness, Behavior, and Challenges in Hypermarkets in Coimbatore City." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem47652.

Full text

Abstract:

Abstract This study explores consumer awareness, behavior, and challenges associated with hypermarkets, with a focus on Coimbatore city. Using a sample of 140 respondents, the research aims to understand factors influencing consumer preferences, challenges faced, and satisfaction levels. The data was collected through structured questionnaires and analyzed using percentage analysis. The findings provide insights into consumer behavior, highlighting factors like quality, convenience, and pricing as significant determinants of hypermarket preference. Recommendations for enhancing customer experi

APA, Harvard, Vancouver, ISO, and other styles

16

Rihn, Alicia, and Hayk Khachatryan. "Does Consumer Awareness of Neonicotinoid Insecticides Influence Their Preferences for Plants?" HortScience 51, no. 4 (2016): 388–93. http://dx.doi.org/10.21273/hortsci.51.4.388.

Full text

Abstract:

Consumer awareness of neonicotinoid (neonic) insecticides is growing (in part) due to increased publicity and media attention. Environmental groups want neonic insecticides to be banned because of their perceived potential negative consequences on nontarget species (especially bees and other pollinator insects). Several retail outlets and governmental agencies are now requiring the ornamental horticulture industry (hereafter, green industry) to label plants grown using neonic insecticides. Although the scientific value of the mandatory labeling policies are debatable, neonic labeling may negat

APA, Harvard, Vancouver, ISO, and other styles

17

Predanócyová, Kristína, Július Árvay, and Marek Šnirc. "Exploring Consumer Behavior and Preferences towards Edible Mushrooms in Slovakia." Foods 12, no. 3 (2023): 657. http://dx.doi.org/10.3390/foods12030657.

Full text

Abstract:

Edible mushrooms represent a food with high nutritional properties, and their consumption has a positive effect on the health of consumers. The aim of the paper is to identify the behavior and preferences of consumers in the consumption of edible mushrooms in Slovakia. The aim of the paper was achieved by conducting a consumer survey using the snowball sampling method on a sample of 1166 respondents in the Slovak Republic, of which 1032 respondents were consumers of edible mushrooms. Using statistical methods (the Chi-square test of independence, Kruskal–Wallis H test, and Friedman test, as we

APA, Harvard, Vancouver, ISO, and other styles

18

Su, Wenfan, Yu Yvette Zhang, Songhan Li, and Jiping Sheng. "Consumers’ Preferences and Attitudes towards Plant-Based Milk." Foods 13, no. 1 (2023): 2. http://dx.doi.org/10.3390/foods13010002.

Full text

Abstract:

Plant-based milk (PBM) has become increasingly popular due to its environmental sustainability, health benefits, ingredient abundance, and unique taste. This study aims to identify the main factors that affect consumer preferences and attitudes towards PBM, and to examine the effect of consumer attitudes including environmental awareness, health consciousness, and food neophobia on WTP. We use the double-bounded dichotomy choice (DBDC) method to calculate consumers’ willingness to pay (WTP) for PBM. We find that the appearance, taste, nutritional value, and environmental benefits of PBM signif

APA, Harvard, Vancouver, ISO, and other styles

19

Narayanan, N. Sureshkumar PP, Heri Fathurahman, Nursaadatun Nisak Ahmad, Farha Ghapar, Li Lian Chew, and Veera Pandiyan Kaliani Sundram. "Consumer Perspectives on the Sustainability of the Malaysian Palm Oil Supply Chain: Awareness, Price Sensitivity, and Certification Impacts." Malaysian Journal of Consumer and Family Economics 33, no. 1 (2024): 408–36. https://doi.org/10.60016/majcafe.v33.15.

Full text

Abstract:

The purpose of this study is to investigate the sustainability of the Malaysian palm oil supply chain from the perspective of consumer behavior. Specifically, it aims to assess consumer awareness of the environmental and social implications of palm oil production, examine the impact of price sensitivity on purchasing decisions, and explore the influence of eco-friendly certifications like the RSPO on consumer preferences. The research employs a structured survey distributed both online and inperson to a diverse sample of Malaysian consumers. With a sample size of 200 respondents, the survey ev

APA, Harvard, Vancouver, ISO, and other styles

20

Javed, Syed Waqas, and Hafiz Muhammad Khurram. "Consumer Preferences for Adoption of Two Wheeler Electric Vehicles." European Journal of Technology 6, no. 3 (2022): 37–48. http://dx.doi.org/10.47672/ejt.1270.

Full text

Abstract:

Purpose: This study provides important perceptions to the policy makers in Pakistan to introduce a new mode of transportation for the consumer. In this particular case, the consumers in Pakistan are still showing their interest in buying Internal combustion engine (ICE’s) over Electrical vehicles (EV’s) due to non-awareness of merits and demerits of EV’s. Methodology: Therefore to evaluate consumer’s preferences towards two wheeler electric vehicles a survey was conducted by distributing questionnaire among the people of country in different regions. About 317 respondents living in Pakis

APA, Harvard, Vancouver, ISO, and other styles

21

Ishita, Shukla, and Balasubramanian N. "CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER PREFERENCES: A CROSS-SECTORAL ANALYSIS OF FMCG, HEALTHCARE, AND EDUCATION." National Research Journal of Human Resource Management 12, no. 1 (2025): 53–62. https://doi.org/10.5281/zenodo.15348924.

Full text

Abstract:

Corporate Social Responsibility (CSR) has become a significant driver of consumerbehaviour across industries. This study offers a comparative analysis of its effectiveness,exploring CSR's influence on consumer preferences in the Fast-Moving Consumer Goods(FMCG), healthcare, and education sectors. Using a sample of 200 respondents, the researchapplies descriptive statistics, ANOVA, Chi-Square tests, and multiple regression analysis toevaluate CSR awareness, its impact on purchasing decisions, and consumer loyalty. Theresults indicate that CSR awareness is highest in healthcare (78%), followed b

APA, Harvard, Vancouver, ISO, and other styles

22

Dr. Mohd Waheeduddin, Amtul Wahab, Asma Sultana, Asma Unnisa, Asra Sana, and Asra Sulthana. "A Study on Consumer Perception towards Two-Wheeler Electric Vehicles in Hyderabad." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 04 (2024): 743–46. http://dx.doi.org/10.47392/irjaem.2024.0103.

Full text

Abstract:

This study investigates the consumer perception of two-wheeler electric vehicles (EVs) in the context of the burgeoning urban landscape of Hyderabad. As the global push for sustainable transportation gains momentum, understanding the factors influencing consumers' attitudes and preferences towards electric two-wheelers becomes imperative. Employing a mixed-methods research design, including surveys and interviews, this study explores the awareness, preferences, and perceived barriers that shape consumer perceptions of electric two-wheelers in the Hyderabad market.

APA, Harvard, Vancouver, ISO, and other styles

23

Wang, Yihan, Lingying Liu, and Yangyang Wei. "The Influence of Consumption Purpose on Consumer Preferences for Fruit Attributes: The Moderating Effect of Color Perception." Foods 14, no. 11 (2025): 1902. https://doi.org/10.3390/foods14111902.

Full text

Abstract:

With the increasing awareness of health among residents, consumers are paying more attention to their eating purposes and food safety when choosing fruits. This study aims to explore the impact of eating purpose on consumers’ preferences for fruits and fruit products under the mediation of color perception. The study obtained experimental data from 489 urban consumers in China through the Credamo data collection platform. Furthermore, four experimental groups were set up to propose six hypotheses based on the influence of eating purpose on consumer preferences for fruits and their products. Th

APA, Harvard, Vancouver, ISO, and other styles

24

Aschalew Kifle Kachara. "Factors Influencing Ethiopian Consumers' Preferences for Specific Bottled Water Brands." Journal of Information Systems Engineering and Management 10, no. 27s (2025): 651–59. https://doi.org/10.52783/jisem.v10i27s.4520.

Full text

Abstract:

This study investigates the factors influencing consumers' bottled water brand choice in Ethiopia using an explanatory research design and a quantitative research approach. Data were collected from 384 bottled water consumers through questionnaires, and multiple linear regression was employed for data analysis. The findings indicate that product quality, price, alternative attractiveness, and brand awareness significantly influence brand choice, with product quality and brand awareness emerging as the most critical factors. Consumers tend to prefer brands that consistently deliver high-quality

APA, Harvard, Vancouver, ISO, and other styles

25

Aziz, Shahan, Aamir Hussain Siddiqui, Mubashir Mehdi, Muhammed Faheem Akber, and Zeki Bayramoğlu. "Consumer Value Preferences: A Case of Dates in Pakistan." Migration Letters 21, S4 (2024): 1695–714. http://dx.doi.org/10.59670/ml.v21is4.7589.

Full text

Abstract:

This research endeavors to enhance our comprehension of the contemporary value chain associated with dates in the domestic market, while concurrently adapting to the fluctuating dynamics of the marketplace. A paramount emphasis is placed on orchestrating an optimal performance of the dates value chain by integrating all actors involved, focusing on aligning strategies with consumer value preferences. Five distinct focus discussions were conducted across varying socio-economic strata in Karachi to achieve this. Thematic content analysis, a rigorous qualitative research method, was employed to e

APA, Harvard, Vancouver, ISO, and other styles

26

Khanum, Ruqsar, Siddayya, and S. R. Anand. "Consumer Preferences of Chia Products: A Conjoint Analysis." Journal of Scientific Research and Reports 30, no. 12 (2024): 478–85. https://doi.org/10.9734/jsrr/2024/v30i122692.

Full text

Abstract:

Chia (Salvia hispanica L.) is a nutrient-rich crop native to Mexico and Guatemala, valued for its high content of omega-3 and omega-6 fatty acids, protein, dietary fiber, vitamins, and antioxidants. While historically significant for the Aztecs and Mayans, chia has become a globally cultivated crop due to its health benefits. Introduced to India by CFTRI Mysore in 2015, it has gained substantial traction, particularly in Karnataka, where it has emerged as a key crop. This study investigates chia seed consumption among 80 urban consumers in Bangalore using purposive sampling and structured ques

APA, Harvard, Vancouver, ISO, and other styles

27

Firozkhan, Pathan. "Buying perception and brand awareness of the rural consumer towards branded products." www.pragatipublication.com 7 (December 31, 2021): 47–56. https://doi.org/10.5281/zenodo.5811747.

Full text

Abstract:

Today, talking to rural consumers reveal that their thoughts and ideas are similar to that of urban consumers and Rural is often restricted now to a physical space or geography. Most villages have pakka roads, electrification and proper housing. But crucially, what is important for marketers is that there is a change in the mindset of rural consumers. The per capita consumption in India is much lower than the per capita consumption in other developing markets and one of the reasons for that is that rural consumption, rural penetration and rural frequency are much lower than in the urban segmen

APA, Harvard, Vancouver, ISO, and other styles

28

Suresh, Mr R., and Mr Nitheesh Kumar. "Awareness of Nutritional Products Labelling and its Impact on Consumer Behavior in Coimbatore City." International Journal for Research in Applied Science and Engineering Technology 13, no. 4 (2025): 209–13. https://doi.org/10.22214/ijraset.2025.68210.

Full text

Abstract:

Abstract: In urban areas such as Coimbatore, awareness of nutritional product labeling is vital in influencing consumer behavior. This research investigates how well consumers comprehend and use nutritional labels in their buying choices. As health consciousness rises, labels serve as a guide for consumers to select healthier choices by offering crucial details about ingredients, calories, and nutritional values. Nonetheless, elements like literacy, the intricacy of labels, and the influence of marketing can affect how effective these labels are. This research investigates how consumers percei

APA, Harvard, Vancouver, ISO, and other styles

29

Chen, Mo, Shijiu Yin, Yingjun Xu, and Zhiwei Wang. "Consumers’ willingness to pay for tomatoes carrying different organic labels." British Food Journal 117, no. 11 (2015): 2814–30. http://dx.doi.org/10.1108/bfj-12-2014-0415.

Full text

Abstract:

Purpose – The purpose of this paper is to determine consumers’ willingness to pay (WTP) for tomatoes carrying different organic labels. Design/methodology/approach – The data were collected from 878 randomly selected consumers in Shandong Province, China, using the Becker-DeGroot-Marschak auction experiment. The authors used the multivariate probit (MVP) model to analyze the factors influencing consumer preferences. Findings – Results indicated that consumers’ WTP for tomatoes carrying the European Union (EU) organic label was significantly higher than those carrying the Chinese organic label.

APA, Harvard, Vancouver, ISO, and other styles

30

Çelik, Hüseyin, and Aykut Gül. "Consumer Perceptions and Purchase Intentions towards Organic Foods: Evidence from Eastern Mediterranean Region of Türkiye." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 11 (2023): 275–91. http://dx.doi.org/10.9734/ajaees/2023/v41i112285.

Full text

Abstract:

This study aimed to investigate consumer perceptions towards organic foods and explore the relationship between purchase intentions and socio-demographic characteristics. Between February and July 2021, we conducted an online survey in the Eastern Mediterranean Region of Türkiye, specifically in the provinces of Adana, Osmaniye, Kahramanmaraş, and Hatay. The survey included 384 randomly selected respondents within the age range of 18 to 71. Factor analysis revealed five significant factors: "Environmental Awareness," "Attitude," "Trust," "Purchase Barrier," and "Purchase Intention." Notably, t

APA, Harvard, Vancouver, ISO, and other styles

31

Oravecz, Titanilla, Laszlo Mucha, Robert Magda, Gedeon Totth, and Csaba Bálint Illés. "Consumers' Preferences for Locally Produced Honey in Hungary." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 68, no. 2 (2020): 407–18. http://dx.doi.org/10.11118/actaun202068020407.

Full text

Abstract:

Sustainability is considered in relation to the consumption of local food. Consumers have recently become more concerned about food safety, including potential impurities in Asian honey. Some consumers believe that eating local honey products might be a way to avoid food safety risks. Food security is also guaranteed by certification marks that create confidence in consumers, and help their decisions in buying. The aim of the paper is to identify the main characteristics of Hungarian consumer preferences when buying honey. In this article we analyse the consumer behaviour of Hungarian hive pro

APA, Harvard, Vancouver, ISO, and other styles

32

Calix, Andrea D., Pablo Lamino, Howard Rodríguez-Mori, Arlene Garcia, and Elpida Artemiou. "Public Perceptions of Calf Disbudding Techniques Used on Texas Farms." Animals 15, no. 4 (2025): 552. https://doi.org/10.3390/ani15040552.

Full text

Abstract:

This study investigates public perceptions in Texas regarding two common calf disbudding methods used in dairy farming: caustic paste and hot iron. With growing consumer interest in humane animal treatment, understanding the preferences for these methods provides insights into public expectations of welfare in agricultural practices. The study utilized an online survey distributed to Texas residents via the Centiment research platform, assessing preferences, demographic influences, and the impact of scientific information on perceptions. Results, from 511 participants, indicated a stronger pre

APA, Harvard, Vancouver, ISO, and other styles

33

Romprasert, Suppanunta, Atsanee Srihachai, Danai Tanamee, and Sutthanuch Wiriyapinit. "Thai Consumers' Perceptions of Sustainable Food Packaging." Advances in Social Sciences Research Journal 11, no. 12 (2024): 154–72. https://doi.org/10.14738/assrj.1112.18034.

Full text

Abstract:

This study explored Thai consumers' perceptions of sustainable food packaging, investigating factors influencing their awareness, such as environmental consciousness and knowledge of eco-friendly options. Conducted through a structured survey with 800 Thai online food consumers, the research assessed attitudes toward plastic packaging waste, factors guiding the preference for sustainable options, and potential impacts on the food service industry. Findings revealed a substantial surge in Thai consumer interest in sustainable food packaging, driven by heightened environmental awareness. However

APA, Harvard, Vancouver, ISO, and other styles

34

Mizuki, Asato, and Hiroyuki Yasue. "Consumer Preferences for Low-Amylose Rice: A Sensory Evaluation and Best–Worst Scaling Approach." Foods 14, no. 12 (2025): 2128. https://doi.org/10.3390/foods14122128.

Full text

Abstract:

This study investigates the influence of sensory evaluation results on consumer preference, specifically focusing on salted rice balls made from low-amylose rice, which is suitable for chilled rice applications. Sensory evaluations were conducted through home-use tests, and consumer behavior data were collected using the Best–Worst Scaling method. The results, analyzed via a conditional logit model, show that consumer preferences for new low-amylose rice varieties improved post-sensory evaluation, with stickiness and appearance exhibiting significant interaction effects. Although the preferenc

APA, Harvard, Vancouver, ISO, and other styles

35

Nanda, Lintia Putri, and Rosita Dewati. "CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES IN SLEMAN DISTRICT." Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian 9, no. 1 (2025): 119–27. https://doi.org/10.32585/ags.v9i1.6233.

Full text

Abstract:

Public awareness of the importance of a healthy lifestyle and environmental conservation has increased in recent decades. Organic vegetables have their own advantages compared to conventional vegetables. The process of cultivating organic vegetables is free from the use of synthetic specifications and chemical fertilizers. Sleman Regency is one of the areas that has great potential in the development of organic products, especially vegetables. Supportive geographical conditions, many local farmers and high public awareness of the product make Sleman a relevant location for this study. Consumer

APA, Harvard, Vancouver, ISO, and other styles

36

Nwabekee, Uloma Stella, Friday Okpeke, and Abiola Ebunoluwa Onalaja. "Consumer Insights and Market Trends in Lactation Supplements: Nigeria and the US Perspective." International Journal of Social Science Exceptional Research 3, no. 1 (2024): 387–95. https://doi.org/10.54660/ijsser.2024.3.1.387-395.

Full text

Abstract:

This review presents an analysis and comparison of consumer behavior, preferences, and market trends in lactation supplements, focusing on Nigeria and the US. The study aims to identify key differences and similarities in consumer expectations, shedding light on the factors influencing the demand for lactation supplements in both countries. In Nigeria, cultural beliefs and practices play a significant role in shaping consumer behavior towards lactation supplements. Traditional remedies and herbal preparations are often preferred, reflecting a deep-rooted trust in natural products. However, the

APA, Harvard, Vancouver, ISO, and other styles

37

Dr., M. V. Sathiya Bama. "CONSUMER RIGHTS AND CONSUMER FORUMS - EVALUATING THE DETERMINANTS OF LEVEL OF AWARENESS AMONG SELF HELP GROUP MEMBERS." International Journal of Computational Research and Development 2, no. 2 (2017): 196–200. https://doi.org/10.5281/zenodo.1115612.

Full text

Abstract:

We are very much aware that in any market “Consumer is the King”. Products should be produced keeping in mind, the needs and requirements of the consumers. Tastes and preferences of the consumers rule the market. However, in countries like India, where the market is seller oriented, the buyers are often tricked and exploited. In order to protect consumers from such exploitation, the Government has taken various initiatives and devised Consumer Protection Act to educate and create awareness among the consumers. Even though there are number of Acts to protect them, it is mainly the d

APA, Harvard, Vancouver, ISO, and other styles

38

Meena, Bharat Lal, Suhail Ahmad Khan, and Vivek Srivastava. "Assessing Consumers' Knowledge and Purchase Willingness for GI-Certified Malihabadi Dussehri Mangoes." INTERNATIONAL JOURNAL OF AGRICULTURAL AND STATISTICAL SCIENCES 21, no. 01 (2025): 39. https://doi.org/10.59467/ijass.2025.21.39.

Full text

Abstract:

This study presents a comprehensive analysis of 604 respondents for consumer awareness and purchase willingness for the Geographical Indication (GI) certified Malihabadi Dussehri mango variety. The study employs a mixed-method approach, utilizing surveys and interviews to gather data from consumers across various demographics in the year 2022 and 2023 in Lucknow, the capital city of the state of Uttar Pradesh. Key findings reveal that while awareness of the GI certification is moderate, it significantly impacts consumer preferences and willingness to purchase authentic Malihabadi Dussehri mang

APA, Harvard, Vancouver, ISO, and other styles

39

Amul Tamboli, Mustafizul Haque, Yogesh Jojare, and Amol Ohol. "Consumer Preference for Eco-Friendly Products in Relation to Sustainability Awareness." Journal of Advanced Zoology 44, S6 (2023): 87–93. http://dx.doi.org/10.17762/jaz.v44is6.1990.

Full text

Abstract:

This Research overarching goal is to assess how much sustainability education influences shoppers' decisions to buy green goods. The purpose of this research is to learn how customers' concerns about the environment and the need to make sustainable purchases influence their preferences. A survey distributed nationally will be used to collect data from customers. The poll will inquire as to the extent, to which consumers are concerned with environmental issues, the value they place on eco-friendly goods and their purchase patterns. The research will employ regression analysis to find links betw

APA, Harvard, Vancouver, ISO, and other styles

40

V, Krishnaraj, Anitha C, and Khyrunnisa Begum. "Exploring the Impact of Food Labels on Consumer Purchasing Decisions: A Study on Awareness and Preferences." European Journal of Nutrition & Food Safety 16, no. 11 (2024): 44–51. http://dx.doi.org/10.9734/ejnfs/2024/v16i111575.

Full text

Abstract:

Food labels are an excellent avenue of communication. The food package has assumed the responsibility of communicating relevant information that consumers need to know about the product. The objectives of this study was to understand the impact of food labels on consumer purchasing decisions and also to understand the impact of Demographic variables on awareness and Preference level about Food labels among women consumer in Mysore urban. A total of 200 Housewives between age group of 25-45 years from the residential areas of Mysore Urban and who gave consent to participate in the study were in

APA, Harvard, Vancouver, ISO, and other styles

41

Singla, Arun. "Sustainable Commerce: Exploring the Role of Corporate Social Responsibility in Consumer Decision Making." Journal of Sustainable Solutions 1, no. 1 (2024): 21–24. http://dx.doi.org/10.36676/j.sust.sol.v1.i1.06.

Full text

Abstract:

the role of corporate social responsibility (CSR) in consumer decision-making within the context of sustainable commerce. With increasing awareness of environmental and social issues, consumers are placing greater emphasis on ethical and sustainable practices when making purchasing decisions. the impact of CSR initiatives on consumer behavior and preferences, as well as the implications for businesses operating in today's marketplace. Through a review of existing literature and empirical research, this paper investigates the various dimensions of CSR, including environmental sustainability, so

APA, Harvard, Vancouver, ISO, and other styles

42

Ge, Genhasi, Daoping Wang, and Mesumbe Bianca Epede. "Pricing Policies of Green Dual-Channel Supply Chain with Fairness Concerns and Altruistic Preferences Based on Consumers’ Environmental Awareness and Channel Preference." International Journal of Environmental Research and Public Health 19, no. 20 (2022): 13564. http://dx.doi.org/10.3390/ijerph192013564.

Full text

Abstract:

Taking into consideration fairness concerns and altruistic preferences of manufacturers, this paper aims to propose a green dual-channel supply chain that incorporates consumers’ environmental awareness (CEA) and channel preference. The purpose of this work is to explore and further compare the optimal outcomes in a green dual-channel supply chain in three scenarios, which are the fairness-neutrality scenario (Model N), the manufacturer is concerned with fairness scenario (Model F), and the manufacturer has altruistic preference (Model A), respectively. The game-theoretical models with differe

APA, Harvard, Vancouver, ISO, and other styles

43

Khachatryan, Hayk, Alicia Rihn, and Michael D. Dukes. "Consumer Perceptions of Lawn Fertilizer Brands." EDIS 2016, no. 3 (2016): 3. http://dx.doi.org/10.32473/edis-fe990-2016.

Full text

Abstract:

Widespread urbanization in the United States has increased the number of lawns. A healthy lawn provides many benefits, including urban heat dissipation, water quality protection, erosion control, carbon sequestration, community safety, aesthetics, and property value growth. Many homeowners maintain their healthy lawns by applying fertilizers throughout the growing season, but excess fertilizer runoff and leaching have received much attention recently because of waterway pollution and algae blooms, leading many states to place restrictions on what chemicals can be used in lawn fertilizers. Cons

APA, Harvard, Vancouver, ISO, and other styles

44

Deborah Aanuoluwa Soyombo. "CONSUMER INSIGHTS AND MARKET TRENDS IN LACTATION SUPPLEMENTS: NIGERIA AND THE US PERSPECTIVE." International Journal of Management & Entrepreneurship Research 6, no. 4 (2024): 1103–18. http://dx.doi.org/10.51594/ijmer.v6i4.1002.

Full text

Abstract:

This review presents an analysis and comparison of consumer behavior, preferences, and market trends in lactation supplements, focusing on Nigeria and the US. The study aims to identify key differences and similarities in consumer expectations, shedding light on the factors influencing the demand for lactation supplements in both countries. In Nigeria, cultural beliefs and practices play a significant role in shaping consumer behavior towards lactation supplements. Traditional remedies and herbal preparations are often preferred, reflecting a deep-rooted trust in natural products. However, the

APA, Harvard, Vancouver, ISO, and other styles

45

Oamen, Theophilus Ehidiamen. "Multiple indicators multiple causes modeling of socio-demographic disparity effects on word-of-mouth consumer behavior towards healthcare purchasing." Journal of Social and Educational Research 3, no. 1 (2024): 19–31. https://doi.org/10.5281/zenodo.12545867.

Full text

Abstract:

Word-of-mouth (WOM) expressed as basic face-to-face WOM (bWOM) and electronic or internet-based WOM (eWOM) is the most common form of communication among consumers. The impact of socio-demographic characteristics on WOM preferences among consumers of pharmaceutical products is a largely unexplored area. The study aimed to examine the role of socio-demographic attributes or covariates (gender, age, educational status, and employment status) on preference for WOM behavior, and also, to determine the comparative impact of bWOM and eWOM on purchase intentions among consumers. A cross-sectional stu

APA, Harvard, Vancouver, ISO, and other styles

46

Ahmed, Mohd Jaffar, and Dr Sheena -. "Consumer Awareness and Perception of Life Insurance: A Descriptive Analysis of Influencing Factors." International Journal of Recent Research and Review XVII, no. 3 (2024): 59–68. http://dx.doi.org/10.62233/ijrrr15.

Full text

Abstract:

This study investigates consumer perceptions of life insurance, examining the factors that influence individuals' attitudes, preferences, and decision-making processes. Despite the critical role of life insurance in financial planning, many consumers remain hesitant or misinformed about its benefits. Key findings indicate that while awareness of life insurance has increased, misperceptions and distrust still hinder its adoption. The study also highlights the role of financial literacy, brand reputation, and advisory services in shaping positive consumer perceptions. These insights underscore t

APA, Harvard, Vancouver, ISO, and other styles

47

Widyaningtyas, Dian. "The Role of Consumer Self-Identity and Perceived Susceptibility on Intentions Toward Herbal Products." Malaysian Journal of Consumer and Family Economics 33, no. 1 (2024): 39–61. https://doi.org/10.60016/majcafe.v33.02.

Full text

Abstract:

Herbal plants grow abundantly and are widely available in Indonesia. This study aims to investigate the relationship between health awareness, perceived susceptibility, attitude, and consumer intention and to see the effect of consumer self-identity as a moderator on consumer purchase intentions in using herbal products. A Cross-sectional survey was used in this study, with primary data in the form of 300 questionnaire responses using purposive samples. A conceptual model is derived and tested through structural equation modeling. The empirical results indicated that health awareness, perceive

APA, Harvard, Vancouver, ISO, and other styles

48

Hanqing Lu, Yin Junming, and Nejjari Aya. "The impact of Eco-friendly features of E-bikes on consumers’ willingness to pay." Finance & Accounting Research Journal 7, no. 2 (2025): 102–17. https://doi.org/10.51594/farj.v7i2.1855.

Full text

Abstract:

The increasing global awareness of sustainability and environmental accountability has significantly altered consumer decisions in the transport sector. In view of this, electric bikes (e-bikes) have become a popular mode of urban transportation due to their convenience and environmental friendliness. Despite this, the factors influencing consumers' willingness to pay (WTP) e-bikes remain unclear. Therefore, this article collected data from 710 urban commuters from different regions through the distribution of questionnaires for regression analysis. The empirical study shows that consumer will

APA, Harvard, Vancouver, ISO, and other styles

49

Geng, Ning, Zengjin Liu, Xibing Han, and Xiaoyu Zhang. "Influencing Factors and Group Differences of Urban Consumers’ Willingness to Pay for Low-Carbon Agricultural Products in China." International Journal of Environmental Research and Public Health 20, no. 1 (2022): 358. http://dx.doi.org/10.3390/ijerph20010358.

Full text

Abstract:

Developing low-carbon agriculture has become a development goal for low-carbon economies in various countries, and consumers’ awareness and willingness to pay (WTP) for low-carbon agricultural products is an important link in achieving the sustainable development of low-carbon agriculture. The theory of planned behavior is a widely used framework to explain consumers’ food choices. Considering the intrinsic norms of consumers, their perceptions of low-carbon agricultural products, and shifts in consumer behavior, our study adds the influence of environmental awareness and consumer preferences

APA, Harvard, Vancouver, ISO, and other styles

50

Khan Khayru, Rafadi, Didit Darmawan, and Misbachul Munir. "ANALYSIS OF PRODUCT PREFERENCE OF CHITATO AND LAYS POTATO CHIPS." MARGINAL : JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES 1, no. 1 (2021): 10–15. http://dx.doi.org/10.55047/marginal.v1i1.7.

Full text

Abstract:

This study aims to determine differences in consumer preferences for potato chip products. Two well-known local brands, Chitato and Lays, come from the same manufacturer and it is interesting to observe the differences in consumer preferences for the two. These two brands already have a high level of brand awareness in the market as evidenced by a larger market share than other brands. Samples were taken as many as 94 respondents with a sampling technique with an accidental sampling approach. The results of the questionnaire were analyzed by SPPS statistics in the form of validity and reliabil

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!