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Relevant bibliographies by topics / Consumer based brand equity model

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Academic literature on the topic 'Consumer based brand equity model'

Author: Grafiati

Published: 20 February 2023

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Journal articles on the topic "Consumer based brand equity model"

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Porto, Rafael Barreiros. "Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands." Revista Brasileira de Marketing 17, no. 2 (2018): 150–65. http://dx.doi.org/10.5585/remark.v17i2.3547.

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Objective: Identifying which brand in a category conveys more or less value to the consumer raises questions about the composition of brand equity measures and the brands that make up the category. Measures to identify Consumer-Based Brand Equity (CBBE) may include functional assessments of consumers brand choice and firms brand performance, as long as they embrace competing brands. In view of this, this study comes up with a validation of a measurement model of Consumer-Based Brand Equity for competing brands of products and services, testing for possible moderation (product / service and experienced / non-experienced consumers). Method: Appraising 39 brands, the model was composed of 6 metrics: awareness, perceived quality, loyalty, association, exclusiveness and willingness to pay a price premium. Confirmatory factorial analysis revealed the CBBE structure and multigroup moderation tests showed the comparisons between products and services and between experienced and non-experienced consumers. Main Result: The metrics have convergent validity with very good model fit. The metrics are similar for products / services, but different for consumers with / without experience (evidence of moderation). Contributions: Based on this measure, researchers and marketers can identify whether their brand's performance has been perceived better or worse than that of their competitors. Relevance/Originality: This article is the first to offer a more complete scale to assess the consumer-based brand equity of products and services, allowing the researcher to compare the competitiveness between brands.

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Rodrigues, Paula, and Francisco Vitorino Martins. "Perceptual and behavioural dimensions: measuring brand equity consumer based." Journal of Fashion Marketing and Management: An International Journal 20, no. 4 (2016): 507–19. http://dx.doi.org/10.1108/jfmm-03-2016-0019.

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Purpose The purpose of this paper is to propose a brand equity measurement model in the consumers’ mind. The measurement model separates the perceptual component of the behaviour component of individuals in their preferences for brands. That is, as a result of a set of perceptions, consumers create a brand equity that will be realised in loyal behaviour and in their willingness to pay a premium price for a brand. Design/methodology/approach A measurement model of brand equity using the methodology of SEM is proposed. Two samples were used, one for the estimation and another one for the validation of the proposed model, with 272 observations each. The sample is constituted by consumers of five denim clothing brands that have their own chain of stores in Portugal. Findings Results show that the model is statistically valid and that perceptual aspects should be separated from behavioural aspects in brand equity measurement based on consumers’ mind. Originality/value The originality of the model is the division of constructs into perceptual constructs (inputs), and of behaviour constructs (outputs) of brand equity. By doing this, the model tries to answer two important aspects of entrepreneurial management: which are the explanatory variables of brand equity and how could that be translated into an answer, for the consumer.

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Gordon, Brian S., and Jeffrey D. James. "The Impact of Brand Equity Drivers on Consumer-based Brand Equity in the Sport Service Setting." International Journal of Business Administration 8, no. 3 (2017): 55. http://dx.doi.org/10.5430/ijba.v8n3p55.

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The importance of brand equity to a firm has been well documented by previous literature. Brands with high equity allow a firm to charge a premium price as well as garner a larger market share in relation to competitors (Simon & Sullivan, 1993). From the consumer’s perspective, previous research has failed to explain precisely how consumers perceive and become loyal to specific brands. Therefore, this study constructed and tested a consumer-based brand equity model based on Keller’s (2003a) brand equity pyramid that explains how consumer perceptions influence brand resonance. Data were collected from a general consumer sample (n = 787) in a mid-sized southeastern community in order to validate the consumer-based brand equity model. The results from an examination of the structural model confirmed a significant relationship between brand awareness and brand associations as posited by previous research. Brand associations were found to have a significant impact on a consumer’s cognitive evaluation (brand superiority) and affective response (brand affect) to a focal brand in the service realm. Further, this study highlighted the important role that emotions play in the process of building strong brand equity. Cumulatively, these findings revealed that two attitudinal constructs (brand superiority and brand affect) played a differential role in the brand association-brand resonance relationship in the services context.

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Molinillo, Sebastian, Yuksel Ekinci, and Arnold Japutra. "A consumer-based brand performance model for assessing brand success." International Journal of Market Research 61, no. 1 (2018): 93–110. http://dx.doi.org/10.1177/1470785318762990.

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The aim of this study is to introduce a Consumer-Based Brand Performance Model (CBBPM) to measure brand success. The CBBPM consists of four critical constructs—brand equity, brand trust, brand satisfaction, and brand loyalty—and is applied across different product categories and brands. In total, 881 consumers participated in the survey, and a structural equation modeling approach was employed to test the research hypotheses. The findings of the study suggest that the CBBPM is valid and reliable. Brand equity is positively associated with brand satisfaction, brand trust, and brand loyalty. The positive effects of brand trust and brand satisfaction on brand loyalty are supported. The study suggests that the CBBPM should be used as a strategic brand management tool to track brand performance and to compare them with competing brands.

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Mohan, Mayoor, Fernando R. Jiménez, Brian P. Brown, and Caley Cantrell. "Brand skill: linking brand functionality with consumer-based brand equity." Journal of Product & Brand Management 26, no. 5 (2017): 477–91. http://dx.doi.org/10.1108/jpbm-06-2016-1247.

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Purpose This paper aims to explore the relationship between brand functionality and consumer-based brand equity. Design/methodology/approach A mixed-methods approach was adopted including a qualitative study and multiple survey-based studies. Mediation and moderated-mediation paths were tested using PROCESS and three-stage least squares simultaneous estimation models. Findings Study 1 finds that consumers perceive highly functional brands can enhance their self-competence to perform a task. This phenomenon is labelled brand skill and defined as the extent to which consumers perceive their own performance as emanating from their use of a particular brand. Study 2 finds that brand skill mediates the relationship between brand functionality, brand connection and consumer-based brand equity, while a post hoc study showed that these relationships are robust among private meaning brands. Study 3 demonstrates that these mediated relationships are moderated by the type of dominant benefit the brand provides (i.e. hedonic-versus utilitarian-dominant benefits). Research limitations/implications Based on self-determination theory, brand skill is posited as the link between brand functionality, brand connection and consumer-based brand equity. Practical implications Brand managers are urged to not overlook the role of brand functionality in favor of other non-functional brand dimensions. Brand functionality enhances consumers’ perceived self-competence and fosters brand connection, especially for brands that offer superior utilitarian benefits. Originality/value This is the first study that empirically examines the process by which brand functionality leads to consumer-based brand equity and the role brand skill plays in making that connection.

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Dwivedi, Abhishek, Lester W. Johnson, and Robert E. McDonald. "Celebrity endorsement, self-brand connection and consumer-based brand equity." Journal of Product & Brand Management 24, no. 5 (2015): 449–61. http://dx.doi.org/10.1108/jpbm-10-2014-0722.

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Purpose – The purpose of this paper is to examine the impact of celebrity endorser credibility on consumer self-brand connection and endorsed brand equity. A conceptual model is developed, positioning consumer self-brand connections as a partial mediator of the effect of endorser credibility on endorsed brand equity. Design/methodology/approach – A cross-sectional survey of 382 consumers of sports drinks in the USA was conducted to estimate the conceptual model. Stimuli, devised on the basis of a pre-test, involved celebrity–brand pairings in the context of the US non-aseptic sports drinks industry. Structural equation modeling is used as the analytic tool. Findings – The research model is empirically supported. Celebrity endorsements impact endorsed brand equity via two pathways. First, a direct effect of endorser credibility on endorsed brand equity was observed, which is positively moderated by the degree of consumer-perceived endorser–brand congruence. Second, self-brand connection partly mediates the effect of endorser credibility on endorsed brand equity, supporting an indirect mechanism of brand equity enhancement. Practical implications – Managers can now consider using celebrities as tools to develop meaningful self-concept-related connections with consumers. Additionally, the results of this study support for the use of celebrity endorsers as direct brand equity-enhancing tools. Originality/value – This study is among pioneering investigations that examine the self-concept repercussions of celebrity endorsements, suggesting that celebrity endorsers possess the ability to engage with consumers at the self-concept level, in turn, impacting endorsed brand equity. Additionally, this paper examines the direct and indirect mechanisms by which celebrities influence consumer-based brand equity of the endorsed brand.

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Farjam, Sanaz, and Xu Hongyi. "Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models." International Journal of Management Science and Business Administration 1, no. 8 (2015): 14–29. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.18.1002.

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The purpose of this paper is to explore the concept of brand equity and discuss its different perspectives, we try to review existing literature of brand equity and evaluate various Customer-based brand equity models to provide a collection from well-known databases for further research in this area.

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Sandhe, Ashutosh Anil. "Consumer Based Brand Equity and Attitude Towards Leading Online Shopping Websites in India." International Journal of Advances in Management and Economics 8, no. 5 (2019): 16–27. http://dx.doi.org/10.31270/ijame/v08/i05/2019/3.

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The focus of this research was to measure consumer-based brand equity (CBBE) of India’s top online retailing websites Amazon and Flipkart. However, for the sake of confidentiality and copyright, their names were not revealed anywhere in the paper. This was done with the help of Aaker’s and Keller’s concept of brand equity. A sample of 1000 respondents from across the state of Gujarat, India was taken. Data was collected through a structured questionnaire. CBBE was measured by calculating mean scores of overall brand equity and its factors. The factors were brand loyalty, perceived quality, brand awareness, brand association, attitude and purchasing intention. The correlation coefficient between factors and brand equity was considered as weight. The research revealed through the data which retail site had a higher brand equity. One interesting fact that was identified was how keenly both the brands are trying to woo their customers. The results showed very similar trends. A positive relation was found between brand equity and its factors. Based on this relationship the research concluded with a regression model where brand equity was the dependent variable and factors were independent variables. It was observed that the factor ‘brand loyalty’ had the lowest mean value suggesting that with competition and wider choice to consumer, brand loyalty tends to be lower. Favorable attitude was observed for both brands with highest mean values among all factors. Keywords: Brand Loyalty, CBBE, Perceived Quality, Brand Awareness, Brand Association, Attitude, Purchasing Intention.

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Wang, Luming, and Adam Finn. "A cross-product category CBBE study: item response theory perspective." Journal of Product & Brand Management 23, no. 3 (2014): 200–206. http://dx.doi.org/10.1108/jpbm-11-2013-0440.

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Purpose – The purpose of this study is to propose a new item response theory-based model to facilitate brand equity comparison among brands in different product categories. Brand equity has been defined as the value a brand adds upon a product. This definition provides the theoretical basis for comparing brands across product categories. Researchers have measured brand equity from three major approaches: finance, economics and psychology. Unlike the first two approaches that have developed methods to facilitate cross-product-category brand equity comparison, no methodology has been identified in the psychology approach (consumer-based brand equity, CBBE), and this study will fill this gap. Design/methodology/approach – We used survey method and collected data from both soft drink and car product categories to empirically demonstrate our method. Findings – A new item response theory-based model to facilitate brand equity comparison among brands in different product categories is proposed. Originality/value – Considering consumers are the most widely considered stakeholder group in the existing brand equity literature, the lack of cross-product category research in consumer-based brand equity (CBBE) area constrains the use of CBBE for firms managing multiple brands across product categories. This proposed model is the first one to address this limitation.

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Keller, Kevin Lane. "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity." Journal of Marketing 57, no. 1 (1993): 1–22. http://dx.doi.org/10.1177/002224299305700101.

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The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. A brand is said to have positive (negative) customer-based brand equity when consumers react more (less) favorably to an element of the marketing mix for the brand than they do to the same marketing mix element when it is attributed to a fictitiously named or unnamed version of the product or service. Brand knowledge is conceptualized according to an associative network memory model in terms of two components, brand awareness and brand image (i.e., a set of brand associations). Customer-based brand equity occurs when the consumer is familiar with the brand and holds some favorable, strong, and unique brand associations in memory. Issues in building, measuring, and managing customer-based brand equity are discussed, as well as areas for future research.

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Dissertations / Theses on the topic "Consumer based brand equity model"

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Shan, Hairong. "A consumer-based brand equity model for the luxury and upscale hotel sector." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2017. https://ro.ecu.edu.au/theses/1989.

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Luxury and upscale hotels, in common with businesses in other service industries and more broadly, seek to develop a strong brand that will contribute to a long-term competitive advantage. However, research on consumer-based brand equity in luxury and upscale hotels is limited. Therefore, the current research, based on fundamental theories of brand equity development established in the packaged goods and the service industries including hotels, has developed a consumer-based brand equity model for the luxury and upscale hotel sector. A mixed methods research design was employed. A qualitative study was first conducted using focus groups with the data being content analysed to explore the brand equity development process from the consumer’s perspective. Afterwards, a quantitative examination was administered using an online questionnaire and inferential data analyses including structural equation modelling to identify significant brand equity dimensions and antecedents, and their interrelationships. Research findings highlighted that consumer-based brand equity in the luxury and upscale hotel sector can be assessed by two dimensions: a commonly identified dimension of brand choice and a new dimension of online brand advocacy. The findings indicate that in today’s digital hotel market where consumers frequently communicate about a brand online, consumer advocacy online becomes a strong predictor of consumer-based brand equity. The current research supported the commonly identified brand equity antecedent of brand image and revealed five additional brand equity antecedents in the luxury and upscale hotel sector, including customer relationship management, social image congruence, brand affect, brand trust and consumer-generated content. In particular, customer relationship management as reflected by a brand’s effort in building relationships with individual consumers was found to be the most influential to brand equity development. The study also found that brand equity development in the luxury and upscale hotel sector is driven by unique brand characteristics, including the brand’s symbolic benefit (social image congruence) and experiential benefits (brand affect). It is understandable that in the luxury and upscale hotel sector, consumers’ desires of experiential and symbolic benefits are strong and are likely to increase, with the constructions of super luxury hotel properties worldwide. Therefore, brands need to address these consumer desires in order to cultivate consumer-based brand equity. The identification of brand trust indicates that in the hotel service industry, a consumer’s confidence in the business reliability is influential. Moreover, this study identified the role of consumer-generated content for brand equity development, which not only highlights the influence of digital word-of-mouth on brand equity development in the current research context but also provides a foundation for future research across other markets. Overall, the current research uncovered unique brand equity dimensions and antecedents from the perspective of luxury and upscale hotel consumers. These additional findings enhance brand equity theories in the luxury and upscale hotel sector and offer a specific reference for luxury and upscale hotel businesses to efficiently build an influential brand in the consumer’s mind.

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Oliveira, Marta Olívia Rovedder de. "Modelo de estimação de Brand Equity." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/78034.

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Embora haja um consenso sobre a importância do valor da marca, um modelo de estimação único e uniformemente aceito ainda não surgiu, nem na perspectiva baseada no cliente ou consumidor nem na perspectiva da firma ou financeira. Assim, os profissionais de marketing ainda são desafiados a estimar o valor da marca. Além disso, é importante para a construção de um modelo de estimativa de valor da marca detectar as percepções dos consumidores e também apresentar uma estimativa monetária do valor da marca, satisfazendo às exigências de financistas, contabilistas e acionistas empresariais. A maioria dos modelos de valor da marca baseado no consumidor existentes não oferece uma estimativa monetária do valor da marca e muitos modelos de valor da marca baseado na firma não observam as percepções dos consumidores. A maioria deles não avalia o desempenho das marcas em futuros períodos de tempo. Esta pesquisa desenvolveu um modelo que permite estimar o valor da marca observando as probabilidades de escolha (manutenção ou troca) de marca pelos consumidores, com a aplicação da Matriz de Troca Markov. A matriz de troca de marca foi estimada por um estudo transversal, utilizando um modelo de escolha logit, analisando todas as marcas competidoras no mercado. Esta pesquisa também investigou o valor monetário da marca, utilizando o mecanismo de fluxo de caixa descontado. O modelo permite o cálculo do valor da marca de um produto, em particular, bem como o cálculo do valor da marca da empresa. Além disso, o modelo possibilita o estabelecimento da relação entre o mindset do cliente e a avaliação do desempenho de marca no mercado, comparando a marca de seus concorrentes. A integração entre valor da marca baseado no consumidor e valor da marca baseado na firma permite estimar o retorno financeiro das ações de marketing, verificando a contribuição de cada um dos condutores (consciência de marca, qualidade percebida, lealdade à marca, valor percebido, personalidade da marca e associações organizacionais) ao valor marca.<br>Although there is a consensus about brand equity importance, a single, uniformly accepted estimation model has not yet emerged, neither from consumer-based brand equity or firm or financial-based brand equity perspectives. Hence, marketing professionals are still challenged to estimate the value of the brand. Furthermore, it is important to build a brand equity estimation model, which detects the consumers’ perceptions and also presents a monetary estimation of brand equity, satisfying shareholders’ requirements. Most of the existent consumer-based brand equity models do not offer a monetary estimation of brand equity and many firm-based brand equity models do not observe consumers’ perceptions. Most of them do not evaluate the brands’ performance in future periods of time. This research developed a model that permits estimation of brand equity observing the consumers’ brand choices probabilities (purchase maintenance and brand-switching), by applying the Markov Matrix. The brand-switching matrix was estimated by a cross-sectional survey, using a logit choice model, analyzing all competing brand. This research also investigated the monetary value of the brand, using the discounted cash flow mechanism. Our model allows the calculation of the value of the brand of a product, in particular, as well as the calculation of the company's brand. Our model enables the establishment of the link between customer mindset and evaluating the performance of brand in market, comparing the brand to its competitors. The integration between consumer-based brand equity and firm or financial-based brand equity allows the estimation of the financial return of marketing actions, checking the contribution of each of the drivers (brand awareness, perceived quality, brand loyalty, perceived value, brand personality and organizational associations) in brand equity.

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Murdy, Samantha. "Travel context : development of a model to measure destination brand performance across different travel situations." Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/54726/1/Samantha_Murdy_Thesis.pdf.

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Purpose: There is a lack of theory relating to destination brand performance measurement in the destination branding literature, which emerged in the late 1990s (see for example Dosen, Vransevic, & Prebezac, 1998). Additionally, there is a lack of research about the importance of travel context in consumers’ destination decision making (Hu & Ritchie, 1993). This study develops a structural model to measure destination brand performance across different travel situations. The theory of planned behaviour (TpB) was utilised as a framework to underpin the consumer-based brand equity (CBBE) hierarchy to develop a model of destination brand performance. Research approach: A proposed model of destination brand performance was developed through a review of the literature. The first study was used to identify destination image attributes (the core construct) using an analysis of the literature, a document analysis, and personal interviews using the Repertory Test qualitative technique. Underpinned by Personal Construct Theory (PCT), the Repertory Test enables the elicitation of attributes consumers use to evaluate destinations when considering travel. Data was examined in the first study to i) identify any attribute differences in travel contexts and ii) create a scale for use in a questionnaire. A second study was conducted to test the proposed model using a questionnaire with eight groups of participants to assess four destinations across two travel contexts. The model was tested utilising structural equation modelling. Findings: The first study resulted in a list of 29 destination image attributes for use in a scale index. Attributes were assessed across travel contexts and few differences were identified. The second study assessed the congruence of destination brand identity (the destination marketing organisation’s desired image) and destination brand image (the actual perceptions held by consumers) using importance-performance analyses. Finally, the proposed model of destination brand performance was tested. Overall the data supported the model of destination brand performance across travel contexts and destinations. Additionally, this was compared to consumers’ decision sets, further supporting the model. Value: This research provides a contribution to the destination marketing literature through the development of a measurement of destination brand performance underpinned by TpB. Practically; it will provide destination marketing organisations with a tool to track destination brand performance, relative to key competing places, over time. This is important given the development of a destination brand is a long term endeavour.

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Charlton, Kathryn Grace. "Beyond recall: exploring how players build brand knowledge through virtual in-game product experiences." Thesis, The University of Sydney, 2014. http://hdl.handle.net/2123/11566.

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The objective of this research was to identify the barriers to and enablers of in-game brand learning in order to create a theoretical understanding of how in-game brand learning can be optimised. This was achieved by exploring how different types and frequencies of in-game advertising affect a player’s brand learning and developing an understanding of how they experience the game as well as the advertising contained within it. Employing constructivist grounded theory, the study’s findings are based on deep, rich data gathered through interviews and observations of 20 participants who played a sports video game for approximately 2 hours and a content analysis of the in-game advertisements they encountered during gameplay. Drawing from Keller’s consumer based brand equity model, Csikszentmihalyi’s concept of flow, and Lang’s limited capacity model of mediated message processing, the study develops a holistic, contextualised understanding of the barriers to and enablers of brand learning in console/PC video games, revealing four key insights. First, increased ad exposure does not necessarily increase brand learning. Second, deeper learning occurs with unfamiliar brands. Third, a player’s experience of the game has the most significant effect on brand learning. Finally, players are more likely to filter out advertisements that are not related to their in-game objectives and goals. The findings of this research demonstrate the need to consider factors beyond placement type and frequency when investing in and measuring the effectiveness of in-game advertising and suggest how advertisers can optimise in-game advertising in order to enhance consumer brand learning beyond basic brand recall. They also provide policymakers with a better understanding of how players process in-game advertising and how the medium might be used in order to guide the development of policies in this relatively new area of advertising.

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Bredberg, David, and Johan Holmquist. "Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement." Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6616.

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<p>Recent research on links between dimensions of consumer-based brand equity, as well as links to consumer involvement, has shown that it is a significant predictor of purchase behavior.</p><p>The purpose of this dissertation is to explore the affect brands have on consumer involvement. We attempt to investigate how consumer-based brand equity affects the level of consumer involvement.</p><p>Based on consumer behavior theory and previous research of these areas, gathered primary data (an empirical investigation of students’ attitudes) is analyzed to gain an understanding of how the aforementioned concepts relate to each other.</p><p>The findings indicate that there are correlations between consumer-based brand equity and consumer involvement, and that there is more to investigate in this area. Suggestions for further research include a similar study with more measured variables for each dimension, and analyzing them separately instead of creating indexes.</p><p>The results of this dissertation may be useful for marketers and manufacturers of the specific products investigated, as well as products of similar nature, in order to apply focus to the attributes which consumers value most.</p>

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Al, Balushi Maha Khamis. "Consumer-based heritage brand equity : Conceptualisation and measurement." Thesis, University of Manchester, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.517459.

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Higgins, Julie A. "Brand equity & college athletics investigating the effects of brand uncertainty situations on consumer-based brand equity /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1150144059.

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Donlan, Leah K. "The contribution of sports sponsorship to consumer-based brand equity." Thesis, Sheffield Hallam University, 2008. http://shura.shu.ac.uk/3205/.

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Sponsorship has become a multi-billion dollar industry, with sport accounting for over 70% of expenditure. Despite the growth in the use of sponsorship as a communications tool, the development of academic understanding has been slow and dominated by descriptive studies. Therefore, this study contributes to the growing body of knowledge concerning how sponsorship works, through the application of the theoretical framework of consumer-basedb rand equity to the domain of sports sponsorship. Following a comprehensive review of the varying conceptualisations put forward in the literature, a four-factor model of consumer-based brand equity was adopted, with the corresponding measurement tool modified, as a result of pilot studies, to fit the sponsorship context. This study empirically tests the contribution of sports sponsorship to elements of consumer-based brand equity using six sponsored events across three sports. In line with much previous sponsorship research, a quantitative methodology was employed, using a self-administered questionnaire. Responses from spectators exposed to the sponsorship stimuli are contrasted with those from a comparison sample not present at the sporting events. The results obtained indicate that sports sponsorship is a legitimate communications vehicle for building consumer-based brand equity. Differential results were found for the three sponsoring brands. The findings indicate that, in the case of newly launched brands, sponsorship alone is insufficient to go beyond brand awareness and build brand equity. Several reasons for the different levels of success between sponsors are explored in the thesis, however a dominant theme is the strength of association between the sponsor and the sponsored property. This thesis has moved forward the level of knowledge concerning the ability of sponsorship to contribute to brand building objectives and, therefore, acts as a springboard for future studies, particularly examining the conditions under which the impact of sponsorship is optimised.

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Abimbola, T. M. L. "Consumer brand equity : a model for the measurement, analysis and evaluation of consumer perceived value." Thesis, Aston University, 2003. http://publications.aston.ac.uk/10757/.

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The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise of a brand is better viewed from the consumers’ perspective. I specifically focus on consumers as a unique group of stakeholders whose involvement with brands is crucial to the overall success of branding strategy. To this end, this research examines the constellation of ideas on brand equity that have hitherto been offered by various scholars. Through a systematic integration of the concepts and practices identified but these scholars (concepts and practices such as: competitiveness, consumer searching, consumer behaviour, brand image, brand relevance, consumer perceived value, etc.), this research identifies CBE as a construct that is shaped, directed and made valuable by the beliefs, attitudes and the subjective preferences of consumers. This is done by examining the criteria on the basis of which the consumers evaluate brands and make brand purchase decisions. Understanding the criteria by which consumers evaluate brands is crucial for several reasons. First, as the basis upon which consumers select brands changes with consumption norms and technology, understanding the consumer choice process will help in formulating branding strategy. Secondly, an understanding of these criteria will help in formulating a creative and innovative agenda for ‘new brand’ propositions. Thirdly, it will also influence firms’ ability to simulate and mould the plasticity of demand for existing brands. In examining these three issues, this thesis presents a comprehensive account of CBE. This is because the first issue raised in the preceding paragraph deals with the content of CBE. The second issue addresses the problem of how to develop a reliable and valid measuring instrument for CBE. The third issue examines the structural and statistical relationships between the factors of CBE and the consequences of CBE on consumer perceived value (CPV). Using LISREL-SIMPLIS 8.30, the study finds direct and significant influential links between consumer brand equity and consumer value perception.

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Hasanspahic, Maida, Linn Sandström, and Linnéa Eriksson. "Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35556.

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Abstrakt Syfte:Studiens syfte är att beskriva hur ett mätinstrument för att mätakonsumentbaserad brand equity ska utformas. Forskningsfråga:Vilka mätpunkter ska inkluderas vid mätning av konsumentbaserad brand equity? Metod:Då studien ämnar testa mätinstrumentet som skapats ur den befintliga litteraturen föllvalet på att genomföra en kvantitativ undersökning eftersom författarna avsågundersöka hur en stor mängd konsumenter uppfattar varumärken. För att samla in databad författarna 130 stycken respondenter delta i en enkätunderökning. Datananalyserades sedan i en faktoranalys. Slutsats:Efter genomförd faktoranalys kunde författarna behålla 9 stycken mätpunkter från detursprungliga 16 stycken mätpunkter. Utefter de nya mätpunkterna utformades ett nyttmätinstrument. Aakers fyra dimensioner var fortfarande utgångspunkt därmätpunkterna placerades in

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Books on the topic "Consumer based brand equity model"

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Hodson, Julian Michael. Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33057-6.

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Keller, Kevin Lane. Conceptualizing, measuring, and managing customer-based brand equity. Marketing Science Institute, 1991.

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Pracejus, John Walter. An inference-based model of building brand equity through sponsorship. University of Florida, 1998.

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Hodson, Julian Michael. Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors' Destination Brand Associations. Springer Fachmedien Wiesbaden GmbH, 2021.

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U, Kalwani Manohar, ed. A Reference price based model of consumer brand choice. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1988.

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Chabowski, Brian R., and G. Tomas M. Hult. A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance. Edited by Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, and Douglas Michael Wright. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780190650230.013.003.

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How do capabilities-based resources focused on customers, supply chains, and how does innovation impact a firm’s strategic assets and performance? We develop a framework to (1) test strategic resource allocations as investments in future opportunities, (2) examine the influences of strategic resources on strategic assets, and (3) study the effects of strategic assets on performance. The model incorporates data from a 12-year period to examine the lagged effects over a “strategic” length period. The results show that the resources that affect assets include business-to-customer (B2C) marketing expenditures, sourcing attentiveness, inventory readiness, production capacity, and overall innovation creativity. Customer satisfaction and brand equity are two firm-level strategic assets that influence financial performance. The robustness of the overall results was also examined in two technological contexts (low/stable vs. high tech).

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Book chapters on the topic "Consumer based brand equity model"

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Ye, Lilly, and Lei Huang. "Consumer-Based Brand Equity: A Reserch Synthesis and Direction." In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_62.

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Gorbaniuk, Oleg, Tomasz Sokolowski, Eliana Markowska, Kamila Czajka, and Adriana Mielczarek. "Brand Personality and Consumer-Based Brand Equity: A Study among Polish Consumers." In Cultural Perspectives in a Global Marketplace. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18696-2_37.

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Nguyen, Bang, T. C. Melewar, and Don E. Schultz. "Consumer-Based Chain Restaurant Brand Equity: Insights from South Korea." In Asia Branding. Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-48996-8_6.

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Hodson, Julian Michael. "Literature Review." In Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33057-6_2.

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Hodson, Julian Michael. "Data Analysis & Empirical Results." In Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33057-6_4.

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Hodson, Julian Michael. "Research Methodology." In Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33057-6_3.

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Hodson, Julian Michael. "Introduction." In Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33057-6_1.

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Hodson, Julian Michael. "Discussion & Conclusion." In Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33057-6_5.

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Lin, Chin-Feng. "Consumer Brand Equity, Perception, Website Trust and Behavioral Intention in Relational Model." In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_112.

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Walugembe, Ahmad, Gideon Nkurunziza, and Joseph Mpeera Ntayi. "Consumer-Based Brand Equity Among Beverage Manufacturing Firms in Sub-Saharan Africa." In Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-319-31816-5_4301-1.

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Conference papers on the topic "Consumer based brand equity model"

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Jia, Yizheng, and Wensong Zhang. "Brand Equity Valuation: an Optimized Interbrand Model which is Based on the Consumer Perspective." In International Academic Workshop on Social Science (IAW-SC-13). Atlantis Press, 2013. http://dx.doi.org/10.2991/iaw-sc.2013.70.

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Unurlu, Çiğdem, Ayşe Akyol, and Dilek Altaş. "The Relationships between Destination Brand Image, Destination Brand Loyalty and Word of Mouth Behaviour." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00831.

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This article documents a study and model of the destination brand image, destination brand loyalty and word-of-mouth behaviour (WOM). Therefore, the literature review consists of three parts namely destination brand image, destination brand loyalty and word-of-mouth behaviour. Destination brand image can be defined as the reasoned perceptions consumers attach to specific brands. Destination brand loyalty can be defined as the main source of customer-based brand equity. Brand loyalty was defined as the attachment a customer has to a brand. Lassar et. al. noted that brand equity stems from the grater confidence that consumers place in a brand than they do in its competitors. This confidence translates into consumers' loyalty and their willingness to pay a premium price for the brand. Word of mouth behaviour can be defined as informal communications directed at other consumers about the ownership or characteristic of particular goods and services and/or their sellers. In order to explore the relationship between destination brand image, destination brand loyalty and word-of-mouth behaviour, a two phase research design (exploratory and descriptive) was adopted and conducted. This study was based on the measures of Boo et all (2009), and Kim et all (2011) because their instruments had been developed, tested, refined and yielded reliable results. The questionnaire items were scored on a 5 point Likert scale, ranging from “strongly disagree” to “strongly agree”. A cross sectional design was used for the data collection. Data is analysed by using SPSS.

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Kurniawati and Irlan Bundi Setiawan. "Educational Background on Product Knowledge: Antecedents Consumer Based Brand Equity." In 4th International Conference on Research of Educational Administration and Management (ICREAM 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210212.085.

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Li, Wei. "Notice of Retraction: How virtual brand community influences on consumer-based brand equity." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5881955.

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VANAGIENĖ, Vitalija. "NEW BRAND EQUITY ASPECT: THE EXAMPLE OF NEW CANDY PRODUCT CONSISTENCY QUALITY EQUITY." In RURAL DEVELOPMENT. Aleksandras Stulginskis University, 2018. http://dx.doi.org/10.15544/rd.2017.247.

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The methodology of study is based on a new educational thinking – to use analytics to build ideas and make them better. The article analyzes the equity of a new product in terms of consistency of the equity of a new brand. The aim of the study - to identify the new product's consistency quality importance on the new brand equity when the customer chooses a new product (the example: candy in boxes). Theoretical study was based on the analysis of scientific literature, synthesis, logical generalisation, graphic modeling and a survey (2017 (n = 416)). Analysing the equity of the new product consistency for the new brand equity structure. Recognizing that consumer choice depends on the equity of the new consistency of the product offered to him by the firm's offer, the practical test of the scientific concept has been chosen from the original study, analyzing the equity of the candys in boxes as a new product for the consumer. The results allow us to make assumptions about what elements of the new consistency of the product could influence the success of the new brand on the candy market. The consistency quality of a new food product is essential factor of a new brand equity. The results of the study lead to conclusion that new food product (candys in boxes) Lithuanian shoppers perceive the importance of consistency quality and assess the identity (as unique products) (between high and medium value), which is forming a positive image of the product (quality assurance). The results of the research can be applied to the needs of the consumers of the Lithuanian candys in boxes market.

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Çifci, Sertaç, Yüksel Ekinci, and Georgina Whyatt. "A CROSS VALIDATION OF CONSUMER-BASED BRAND EQUITY (CBBE) SCALES IN FASHION RETAIL INDUSTRY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.07.09.02.

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Suta, Wayan Purwanta, I. Nyoman Abdi, Nyoman Sentosa Hardika, and I. Ketut Sukayasa. "Analyzing the Influencing of Cultural Differences on Implementing Consumer Based-Brand Equity: A Tourist Destination Development Strategy." In Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/icastss-19.2019.23.

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Peng, Yadan. "Research on Drug Centralized Quantity Purchase Model Based on Patient Brand Preference." In 2022 2nd International Conference on Consumer Electronics and Computer Engineering (ICCECE). IEEE, 2022. http://dx.doi.org/10.1109/iccece54139.2022.9712677.

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Saputra, D., Indarini, and S. Margaretha. "The Effect of Consumer-Based Brand Equity on Customer Satisfaction and Brand Loyalty in the Coffee Bean & Tea Leaf or Maxx Coffee." In Proceedings of the 17 th International Symposium on Management (INSYMA 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200127.060.

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Shihai, Ding, and Han Zhijun. "Modeling the brand competition diffusion for consumer durables based on the Bass model." In 2010 International Conference on Logistics Systems and Intelligent Management (ICLSIM). IEEE, 2010. http://dx.doi.org/10.1109/iclsim.2010.5461400.

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Reports on the topic "Consumer based brand equity model"

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Su, Jin. Exploring the Relationships among the Dimensions of Fast Fashion Consumer-Based Brand Equity. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-955.

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Charles, Vincent, and Jorge Zavala. A Satisficing DEA Model to Measure the Customer-based Brand Equity. CENTRUM Católica Graduate Business School, 2015. http://dx.doi.org/10.7835/ccwp-2015-10-0024.

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Fiore, Ann Marie Marie, Danielle Testa, Kelcie Slaton, Shantell Reid, and Sonia Bakhshian. The Small, Inventory Free Retail Format: The Impact on Consumer-Based Brand Equity and Purchase Behavior. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8469.

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