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Thienmongkol, Kaorat, and Pongsatorn Thaisuntad. "Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544.
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Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishConsumer?” Purpose: The purpose of this report is to study the insights about the factors that triggerpurchasing behavior of young Swedish consumer to shopping on the internet.The result will enable managers of e-commerce firms to outline strategies topenetrate the Swedish market, and will also contribute to e-commerceliterature in general. The students who study and interested in this area will beable to use this result as their empirical data and to enhance their knowledge. Method: 160 questionnaires were used as primary data. Stockholm, Goteborg, Uppsala,Vasteras, and Eskiltuna are the cities that authors collected the data. Forsecondary data, authors collected data from the website. Conclusion: Young Swedish consumers have positive experience on online shopping, trustand like to shop online. They concern on the type of product when shoppingon the internet. And young Swedish consumer also effect by situational factor. Keyword: online shopping, online purchasing decision, consumer behavior
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Zakharova, Kateryna. "Influence of Packaging on Consumer Purchasing Behavior." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264056.
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The usage of the packaging as the marketing tool gains on its importance and allows companies to differentiate from each other and gain the attention of the potential customer. The aim of the current thesis is to provide an analysis of the impact of packaging on the consumer buying behavior on the example of the chosen company. Moreover, the research investigated to which extent company's customers are satisfied with the packaging they get, and to which extent such packaging incited them to buy the chosen company's products. Furthermore, the recommendations regarding packaging were presented. The mixed research method has been chosen for the research, since it provided a complex picture on the researched area, it included both quantitative and qualitative approaches. The data collection included the qualitative research in the form of the interview with the manager of the chosen company and quantitative research which was conducted and analyzed through the survey.
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Ahsan, Ayesha. "Consumer ratings-reviews and its impact on consumer purchasing behavior." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-219309.
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Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. This research has been conducted from a storytelling perspective with the purpose of finding the correlation between consumer reviews and consumer purchasing behavior. This study focuses on consumer stories which are reflected in terms of product reviews and ratings. Where the correlation between these reviews and ratings and their effects on overall product sales are investigated. The study answers the question, “If reviews & rating have a correlation with consumer purchasing behavior in digital marketing, and if so then how this correlation could be defined?” The data collection and tests have been conducted in a practical environment. The German online stores have been used as the main mode of data collection. Depending on the nature of the data, the quantitative analysis approach has been adopted. By conducting real-time sales data tests, this study fills the gap in previous consumer research studies. The in-depth analysis of results show the correlation between consumer reviews and product sales. The results have revealed that consumer reviews may influence overall product sales and help a consumer in purchasing decision.<br>Storytelling är ett av de mest kreativa, kraftfulla och effektiva redskapen i modern marknadsföring. På grund av den ökande användningen av sociala medier har storytelling blivit ett populärt redskap för att påverka konsumenternas beteende. Denna studie har utförts från perspektivet av storytelling med syftet att finna en korrelation mellan kundrecensioner och kundernas köpbeteende. Studien fokuserar på kundernas historier som reflekteras i recensioner och betyg, där korrelationen mellan recensioner och betyg och övergripande försäljning undersöks. Studien syftar till att besvara frågan ”Om recensioner & betyg har en korrelation med kundernas köpbeteende i digital marknadsföring, och om så hur kan korrelationen definieras?” Datainsamlingen och testandet har utförts i en praktisk miljö. Tyska online butiker har använts som huvudsaklig metod för datainsamling. På grund av strukturen på data har en kvantitativ analys metod använts. Genom att genomföra tester i realtid, har denna studie kompletterat tidigare forskning kring kundbeteende. Den fördjupade analysen av resultaten visar att det finns en korrelation mellan kundrecensioner och försäljning. Resultaten har visat att kundrecensioner kan påverka försäljningen av produkter och hjälpa en konsument i ett köpbeslut.
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Fu, Qingchen, and Yue Yuan. "Factors influencing Chinese consumer behavior purchasing clothes online in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19946.
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Connor, Krista. "Fresh Fruits and Vegetable Purchasing Patterns of Maine Senior Farmshare Participants." Fogler Library, University of Maine, 2006. http://www.library.umaine.edu/theses/pdf/ConnorK2006.pdf.
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Herrmann, Philipp [Verfasser]. "On consumer purchasing behavior in electronic markets : (Kumulative Dissertation) / Philipp Herrmann." Paderborn : Universitätsbibliothek, 2014. http://d-nb.info/1064647162/34.
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Ostrander, Joseph Bernard. "REGIONAL WINE REPUTATION: HOW IT INFLUENCES TRADE AND CONSUMER PURCHASING BEHAVIOR." DigitalCommons@CalPoly, 2015. https://digitalcommons.calpoly.edu/theses/1514.
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ABSTRACT
Regional Wine Reputation: How It Influences Trade
and Consumer Purchasing Behavior
Joseph Bernard Ostrander
What are wine trade buyers and wine consumers willing to pay for a bottle of wine based on the reputation of the grape growing region apart from existing corporate branding reputation, variety popularity, or accolades from industry periodicals and celebrity wine critics? Results from a previous study discovered how attitudes about place-of-origin influenced consumer perceptions regarding the quality associated with the wines from that region. Related research also looked at how wine prices depended on the quality associated with a wine region’s reputation when linked to older, and better known wine regions from different countries. The purpose of this research was to examine the attitudes of wine trade buyers and wine consumers to determine how much of an influence American Viticulture Areas (AVAs) have on their purchasing decisions.
A trade survey was conducted during November and December 2014 and sent via email to 1,778 wine trade contacts that were provided by a well-known winery in San Luis Obispo County. Final responses numbered 152 (8.5%) from trade businesses located in the U.S. The majority of participants were from Florida (24%) and California (22%), with 71% being on-premise sales channels while 29% were retail off-premise outlets.
Respondents to the trade survey were asked to rank eight different desirability factors about the wines they selected for resale. The two most desirable features indicated were: 1) Quality product; and 2) Reputation of wine region. However, the choice of wine From a well-known AVA, was only a somewhat to very desirable trait. This could suggest that the wine trade is either unaware or unsure of what an AVA is. Of the 152 wine trade respondents that were asked how often they make a decision to purchase one wine versus another based on where it was produced, 43% indicated they always, or very often do so. Moreover, 81% of the trade respondents indicated that a wine’s place-of-origin did influence their purchasing decision at least somewhat often.
A related survey involving 302 wine consumers was conducted in San Luis Obispo County during October 2014 and February 2015. Responses were collected outside selected grocery stores using the personal interview method. The survey demographics of those consumers that participated in the study were similar to the MRI+ statistics of domestic wine consumers, although there was a higher proportion of younger respondents in the current sample.
Wine consumers were also asked to rate six different features by desirability when making a decision to purchase wine. The two most desirable features indicated by respondents were: 1) Good value for quality; and 2) Varietal. However, wine selected From a respected region, was considered only a somewhat desirable trait. These findings were not surprising since 16% of the total consumers also indicated they did not know the place-of-origin of the wines they purchased. Likewise, 60% of consumers always, or very often Read the label to learn where the wine was produced, while only 38% indicated they always, or very often Make a decision to purchase one wine versus another based on where the wine was produced.
Results suggest that for the typical wine consumer the grape growing region is not an important factor when making a purchasing decision. Conversely, wine trade decision makers do consider a wine’s place-of-origin an important factor when they select wines for their restaurants, wine bar menus, and outlet shelves. Consequently, wine regions should prioritize efforts toward educating the wine trade by highlighting the quality of their area’s winegrowing practices.
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Bai, Xuan, and Liu Dongyan. "Car Purchasing Behavior in Beijing : - An Empirical Investigation." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1833.
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<p>This study aims to give an overview on young Chinese consumers’ car purchase behavior. The results show that car purchasing decision is an important decision for most of Chinese. Consumers get information from different channels. The results of this study also tells us that Chinese consumers take “safety” as the most important characteristic and take “value for money” as the second most important and “riding comfort” as the third important characteristic. Chinese consumers take “after-sale maintenance” and “exterior design/size” as the forth most important factors when making the purchase decision. For “exterior design/size”, it indicates that Chinese people are status-seeking and Chinese people prefer to choose a bigger car with a good appearance (Mian Zi Che) to show their good social status and want to get respects from others. Chinese consumers put the least importance on resale value that is because second hand car market is not well developed in China.</p>
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Hardy, Jane P. "An Exploratory Field Study of Adolescent Consumer Behavior: The Family Purchasing Agent." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc331907/.
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An exploratory field study was conducted to examine internal and external factors that influence adolescents' consumer behavior when serving as the family purchasing agents. Demographic, lifestyle, and marketing activities were examined to determine the influences that affect whether the adolescent will purchase the preferred family brands or other brands.
Participating adolescents were sent by their parents to the grocery store on two separate occasions to purchase four preselected grocery items. The brands purchased were recorded and compared to the preferred brand names provided by the parents.
While no statistical significance was found, occasional trends were observed. The analysis indicated that adolescents who experience a pluralistic family communication style will purchase products other than the preferred household brands. Adolescents who are exposed to television and radio tend to deviate more from the preferred family brands more often than do adolescents with less media exposure.
Adolescents who work are more likely to go to the grocery store more often for their families than do nonworking adolescents. Also, adolescents seem to possess a price sensitivity to both high and low-involvement grocery items.
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Wongdatengam, Siraporn, and Panjaporn Kruapanichwong. "Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12630.
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“Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. The research was also conducted to identify whether there was a significant cultural difference of buying behaviour for these two cultures when purchasing mobile phones. Hofstede’s cultural dimensions (individualism/collectivism and power distance) was addressed in order to examine if culture influences Thai and Swedish consumers when purchasing a mobile phone. In order to examine the difference between Thai and Swedish consumers, a data analysis was conducted through the SPSS statistical program using an Independent Sample T-test and Pearson Correlations. The questionnaires were distributes to both Thai (70 sets) and Swedish (70sets) students in the University of Malardalen. The findings indicated that there is a significant difference between Thai and Swedish consumers in term of mobile phone purchasing behaviour as far as Hofstede’s cultural dimensions. A major contribution to this study is that it will provide an insight into the differences in culture between Swedish and Thai consumers, the Eastern and Western cultural divide and how culture influences mobile phone purchasing behaviour. The findings will also assist managers in mobile phone organizations to manage the dynamics of culture through time as well as to enhance their communications and promotional strategies within an overall marketing strategy. Incorporating culture into their overall marketing and communications strategies will enable organizations to meet customer needs and expectations, sustain and increase growth along with market share and to maximize profitability.
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Asztalos, Joanne G. "Gender stereotypes in children's television commercials and the effects on consumer purchasing behavior." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3209.
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Ponce, Rios Josue. "Measuring Corporate Social Responsibility Initiative Influence on Consumer Purchasing Behavior : An alternative model." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21413.
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Pitton, Elisa <1995>. "Disclosing product ingredients information through scanning mobile apps: Impacts on consumer purchasing behavior." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15766.
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The willingness to make healthier choices has increased the level of consumer involvement in the purchasing process of all those convenience goods that directly impact human health. However, the lack of sufficient information has often hindered consumers’ ability to take the right purchase decision. A considerable percentage of shoppers is less than convinced that the health information they receive is accurate or, even more important, many of them do not know how to “translate” products’ composition labels. Several studies have been done to understand how to increase product labels usage and efficiency, as well on how to lead consumers towards healthier consumption. At the same time, other researches have indagated how mobile technologies are going to redefine the retail scenario, but just a minority has focused on how individuals may use these apps to transform their behavior in-store.
Basing on a qualitative approach, this research wants to explore how the possibility to access comparative, objective and understandable product information through mobile apps directly in-store (regarding ingredients and their healthiness/dangerousness) will impact the consumer purchasing behavior.
The in-depth interviews analysis highlights the app efficacy in increasing individual perceived behavioral control and in reducing the attitude-behavior gap regarding healthier consumption. It also shows a change in consumer’s classification of primary and secondary attributes when taking a purchase decision and a reduction in consumer’s sensitivity towards traditional marketing tools.
As managerial implications, the results will show the importance of making some changes in production formulas, of predicting consumers’ future information searches, of engaging in new marketing practices and of taking part in consumer education.
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Vervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.
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The global warming phenomenon and its environmental impacts have seen the emergence of the green consumer who has become more aware of their power of demand through their consumption choices as they express their own attitudes, values, thoughts, feelings and behaviours in this regard. Organisations have taken cognisance of these trends and taken steps to exploit the opportunity by developing goods and services aimed at meeting the demands of the new consumer. This, in spite of the fact that knowledge of the variables, specifically green consumer profiles, awareness, knowledge and trust in influencing purchasing behaviour remains incomplete. The purpose of this treatise was to determine a clearer understanding of the relevance of these variables to enable marketers to craft more effective marketing strategies, thereby unlocking the profit potential of the green consumer. A model for green product purchasing behaviour was proposed based on extant literature and an empirical evaluation. An empirical analysis was conducted on a sample of 597 consumers over the age of 18 within the Fast Moving Consumable Goods (FMCG) sector in South Africa. The main goal was to establish the relationships of the hypothesised model between the independent variables of green consumer profiles, green product trust, green product awareness and green product knowledge with the dependant variable green product purchase behaviour. There was a high prevalence of African and European female respondents in the 26 to 55 age group, living and working in the coastal areas of South Africa, predominantly Port Elizabeth, earning an income between 10 000 and 30 000 rand per month. The sample was consistent with the psychographic profile of the green consumer as described in the literature, which is characterised as a consumer that takes personal responsibility for environmental solutions, who believes they can make a contribution to solving environmental issues, incorporates green living into daily lives, considers environmental issues when making purchasing decisions, is knowledgeable of, deliberately seeks out and is prepared to pay a premium for environmentally friendly products. When analysing the relationships and the significances of the differences of the independent variables to the dependant variable in the hypothesised model, it was established that the independent variables green consumer profiles, green product awareness and green product trust were significantly related to the dependent variable. A MODEL FOR GREEN PRODUCT PURCHASING BEHAVIOUR green product purchase behaviour. This was in line with and supported the reviewed literature in this regard. It was also established that green product knowledge did not reflect any significant relationship to green product purchase behaviour. This finding did not correspond with the literature as significant relationships with green product knowledge and general environmental behaviour including green product purchase behaviours have been established therein. The findings further demonstrated that the independent variable green consumer profiles displayed the most significant relationship to green product purchase behaviour, followed by green product awareness and then green product trust. When considering the significance in the differences in strengths of these relationships it was noted that although green product awareness and trust may influence green product purchase behaviours it was a combination of psychographic variables reflecting a consumer’s general attitudes and beliefs towards the green agenda that displays the most significant relationship to green product purchase behaviour. Despite the fact that the study was limited to the South African FMCG sector, the profile of the green consumer in the literature was dated, the cause and effect relationships between the variables were not tested and the fact that the hypothesised model was limited to only four independent variables, the above findings may, from a marketing perspective, have practical application for marketing strategies aimed at increasing green product purchasing behaviour. The results imply that directing green marketing initiatives to consumers that are most inclined to purchase and consume green goods or services being those that fall within the biographical and psychographic parameters outlined in this treatise will result in the desired outcomes. Furthermore, marketers should also pursue initiatives that are known to support and increase the amount of green product trust that consumers have in green products, green communications and the organisation. Marketers can also benefit from well formulated green awareness campaigns as the success of these campaigns will yield greater green product awareness which could increase green product purchase behaviours and purchases of green products still further.
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Martin, Elizabeth Stewart. "The influence of children on family purchasing : capturing children's voices." Thesis, University of Aberdeen, 2006. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?pid=166194.
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Coupled with the outcome focus, although the important role of children within family purchasing has been acknowledged, many researchers have neglected to include children directly as respondents. Taken together, these conceptual and methodological issues highlighted the need for in-depth qualitative research exploring family purchasing. The research aimed to explore the nature of child influence in terms of children’s role within the family purchase process, the influence behaviour adopted by children, and their role in aspects of the purchase process such as communications. The methods adopted included the collection of bibliographic data, an in-depth interview with parents and children separately, and the completion of a decision mapping tool, followed by a family interview. The research revealed a number of important findings. An overarching theme concerned the complexity of family purchase decision making. There were multiple patterns of decision making found which reflect the numerous factors that impact on and influence this important purchasing unit. Critically, factors other than product were seen to have a key impact on child influence. The children in all of the respondent families were found to have direct influence over the purchases discussed. Rather than living up to the ‘pester power’ stereotype commonly portrayed in the media, the children demonstrated a range of sophisticated behaviours, underpinned by the use of knowledge and information. The children also played an active role within family purchase communication.
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TOVIKKAI, KAMOLWAN, and WIWATCHAI JIRAWATTANANUKOOL. "An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9895.
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<p>Abstract</p><p>Date: June 2, 2010</p><p>Program: MIMA – International Marketing</p><p>Course name: Master Thesis (EFO 705)</p><p>Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands</p><p>Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111)</p><p>Group number: 2462</p><p>Tutor: Konstantin Lampou</p><p>Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention?</p><p>Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand.</p><p>Method: Quantitative research method via survey was used for this research. Survey questionnaires were distributed to sample groups. The variables used in this paper personal values, social, recognition, intention to buy products, and demographics. Both primary and secondary type of data collection were used for this research.</p><p>Conclusion: Based on the demographic information, there are two indicators that are significant to purchase intentions of Thai female students on luxury fashion brands. Social status is one of the significant indicators of socialiiirecognition variable. There is a strong level of relationship on Thai female students toward luxury fashion products. Personal Values‟ indicators can be utilized on Thai female students as the following; materialism, the need for uniqueness, conformity, and vanity. All of them have strong levels of significance. However, Ethnocentrism has no relationship and effect with the luxury fashion product in Thailand.</p><p>Key words: Thai female students, Luxury fashion products, Luxury fashion brands, Consumer behavior</p>
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Zhang, Jiali, and Meijuan Zhou. "Factors influencing consumer purchasing behavior of natural cosmetics : A qualitative study in Uppsala, Sweden." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387738.
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Although consumers’ need for a healthy and sustainable lifestyle drives natural cosmetics consumption, various claims of natural cosmetics make consumers confused and distrustful. This study aimed to explore factors that affect consumers' purchasing behavior of natural cosmetics under the theoretical framework of planned behavior (TPB). The study adopted the qualitative method of purposive sampling. Semi-structured interview technique and thematic analysis were used to collect and analyze data from 21 consumers of natural or traditional cosmetics living in Uppsala. The results showed: consumers had uncertain attitudes towards buying natural cosmetics, which had no obvious impact on the purchasing behavior; the perceived social pressures from family, relatives, groups, etc. had a clear positive impact on the purchasing behavior; online purchasing, recommendation from others, and sustainable lifestyle facilitated the purchasing behavior; high price, inconvenient purchasing location, lack of knowledge, non-harmonized certifications, etc. led to the inconsistency between consumers' purchasing intention and actual purchasing behavior. Product knowledge was explored as an important resource that consumers need. The above findings can be used to improve marketing strategies like harmonized certifications. This study also paves the way for future quantitative verification of these factors.
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Guerrero, Giuliana. "The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/15473.
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Previous issue date: 2015-10-28<br>This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes qualitative and quantitative analysis. Qualitative analysis consists of in-depth interviews with CSR representatives from consumer product companies, CSR practitioners and some consumers from the quantitative sample. That group’s composition was selected in order to obtain a wide picture of the consumers’ perception towards CSR, including their understanding of the concept and the relevance in their decision making process when buying convenience food products. The quantitative analysis portion consists of an on-line survey focused on Peruvian consumers who live in Lima during the year 2015. Consumers included in the sample were selected by convenience. After analyzing the 134 completed surveys, the results obtained suggest that even though there is an increasing interest in CSR, including CSR as an attribute of the purchased goods, interest is not fully demonstrated by the purchasing behavior of consumers. The main breach leading to this inconsistency appears to be the lack of or failure in the companies’ CSR communication towards consumers. Consumers demand reliable information which socially responsible companies usually provide; however at this stage, the target audiences of such information are mostly corporations and communities surrounding the manufacturing plants of convenience food products.
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Hartoyo. "Selected factors associated with consumers' perceptions of family finances, business, and buying conditions /." This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-11298-22160/.
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Briney, Alicia L. (Alicia Lyn). "An Examination of the Nature of a Problematic Consumer Behavior : Compulsive Purchasing as a Learned Adaptive Response, Addiction, and Personality Disorder." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc277942/.
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The problem examined in this study was the nature of compulsive purchasing behavior. Three proposed models depicting this behavior as a learned adaptive response to anxiety and/or depression, an addiction, and a personality disorder were introduced and discussed in Chapter I. Background information concerning the areas examined in the models was presented in Chapter II. The research methodology was discussed in Chapter III and the findings of the research presented in Chapter IV. A summary, conclusions, implications, and recommendations were presented in Chapter V.
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Nkoyi, Anele. "The influence of selected variables on motor vehicle-related purchasing behaviour." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/9119.
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Marketers are faced with informed and highly complex consumers. The consumer market is becoming more competitive and more difficult to predict as consumers make purchase decisions in their everyday life. An ongoing need exists for information and an examination of purchasing behaviour for marketers to succeed in their pursuit of business endeavours. This study examines the influence of selected variables on motor vehicle-related purchasing behaviour. Five independent variables, namely branding, price, promotion, safety features and colour were investigated and the dependent variable (purchasing behaviour) was examined. In doing so, various stages which consumers undergo when making purchasing decisions were discussed. These stages were outlined as need recognition, information search, and evaluation of alternatives, purchase and post-purchase behaviour. The primary research objective of this study was to determine the influence of selected variables on motor vehicle-related purchasing behaviour. In order to achieve the objectives of the study, an empirical investigation was undertaken. The quantitative (positivistic) paradigm was used in this study, as the aim was to test the hypotheses and conceptualmodel of the study using statistical analysis. In gathering primary data, 192 self-administered questionnaires were issued to respondents for completion by means of convenience and quota non-probability sampling. Upon completion of all the questionnaires, data was analysed in order to arrive at the conclusions regarding the research questions. The empirical findings and analysis followed a systematic and statistical process, where exploratory factor analysis using target rotation was used to test the validity of the measuring instrument. Cronbach alpha correlation coefficients were used to confirm the reliability of the measuring instrument, while multiple regression analysis was carried out to test the hypothesised relationships between the independent variables and the dependent variable of the study. ANOVA was applied to determine differences in the demographic characteristics of respondents. The main findings on the validity and reliability of the measuring instrument proved to be statistically satisfactory. The main findings which emerged from the multiple regression analysis suggested that price and colour had statistically significant influence on motor vehicle-related purchasing behaviour. Findings revealed that branding, promotion and safety conditions had no significant effects on motor vehicle related purchasing behaviour. Accordingly, the hypotheses for price and colour were accepted and those for branding, promotion and safety conditions were rejected. Therefore according to respondents, price and colour of a motor vehicle are the most important considerations when undertaking purchasing decisions regarding motor vehicles. Additionally, the empirical investigation revealed that significant differences exist between age groups of respondents, meaning that different age groups of respondents had different perceptions and opinions with regard to their purchasing patterns relating to price. Furthermore, significant differences were also found between male and female respondents in terms of price and colour, meaning that the two genders had different perceptions and opinions with regard to their purchasing patterns in these areas. The empirical findings of this study are relevant for motor vehicle retailers and original equipment manufacturers, as the findings provide important information regarding the influence of selected variables on motor vehicle-related purchasing behaviour. Secondly the findings of this study contribute to the body of knowledge regarding purchasing behaviour.
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Söderholm, Linda, and Jenny Olofsson. "The Effect of Corporations’ Irresponsible Actions on Young Consumers’ Purchasing Behavior in the FMCG Apparel Industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227308.
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Background and Problem: CSI is a topic with a limited amount of research despite it being a very relevant issue and that its counter pole CSR is one of today’s most popular subjects to study. In both areas there is a gap in the literature regarding the apparel industry where there CSI can be evident in many different aspects, especially in the production process. In the FMCG market, the demand for apparel that has been produced ethically has increased over the years. Still, the importance that the consumers place on ethical attributes in their purchase decisions is rather unknown. Purpose: The study's purpose is to investigate the young consumers’ emotions towards FMCG apparel corporations in order to see if CSI actions give them a negative attitude. It will further be explored to see if the attitude towards the corporations reflects in their intentional purchase behavior and their actual behavior. This will provide insight to the young consumers’ knowledge and interest for CSI, aiding corporations in their quest for excellence when it comes to consumer relationships. Method: This research is done through a deductive, qualitative research. A literature review is done to create a great understanding to the concepts of CSI, consumer attitudes and planned behavior. Four focus groups are conducted as a base for the empirical findings. Further, these two chapters are compared in an analysis to get an understanding about the young consumers’ attitudes towards corporations acting unethically and the affects it may have on their planned behavior. Conclusion: Based on the analysis, the study found clear evidence that the participants have a negative attitude towards corporations’ CSI activities. However, these attitudes did not, as theory suggests, have any effect on the participants’ intended and actual purchasing behavior. Instead it is shown that young consumers base their decisions on contextual factors, where the most significant one is price.
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Chin-LingChuang and 莊金陵. "The research of consumer purchasing behavior for health food in Taiwan after DEHP event." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/12280384542709908058.
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碩士<br>國立成功大學<br>經營管理碩士學位學程<br>100<br>Abstract
In May 2011, there was a case in Taiwan involving the use of a toxic clouding agent. Unscrupulous manufacturers substituted palm oil in a food additive of clouding agent with the industrial plasticizer DEHP, which is much cheaper and has a longer shelf life. It was found that large amounts of DEHP can cause cancer and damage to the human reproductive system. This incident was said to be more serious than the melamine case that happened in Mainland China in 2008. It caused great fear and gained public attention due to its health implications.
With the health food industry as the research subject as well as the direct and significant impact of plasticizing agents on Taiwan, the researcher aims to explore the purchasing behavior of consumers towards health foods given the plasticizer case.
First, the researcher determines whether the case has significant impact on consumers' purchasing decision with regard to health foods in Taiwan. The influence of consumers’ degree of involvement, product knowledge and perception assessment on purchasing decision before and after the plasticizer incident is also discussed. In addition, the effects of packaging and purchasing options on consumers after the incident, as well as the theory and related studies on purchasing decision and purchasing intention after the plasticizer case are explored.
The results of the research are as follows:
1. The plasticizer case has significantly affected the purchase decision of consumers in Taiwan. Because of the incident, consumers have greatly considered information from the internet, as well as academic reports and medical periodicals when making purchasing decisions on health foods.
2. There are varying statistical data based on different research aspects. Female subjects focus more on the family’s health; therefore they have a higher degree of involvement with health foods. As consumers age, they tend to patronize health foods. Those with above average or higher income tend to be more health-conscious or interested in safe and reputable health foods.
3. After the plasticizer incident, ingot-shaped containers and glass bottles have become the consumers’ most trusted forms of packaging.
4. The top four most-purchased health foods are products that can regulate blood fat, promote gastrointestinal health and support immunoregulation and liver protection.
5. Consumers with strong purchase intention have the highest degree of concern for research. If the health food industry wants sustainable growth and development, manufacturers should ensure the safety and results of their products. They must also act in the best interest of consumers aside from adhering to government laws.
6. After the plasticizer incident, customers had a low degree of recognition of famous health food brands whose brand image is enhanced by advertisements and popular endorsers.
7. This study provides the following practical suggestions for consumers:
For food safety, consumers should consider the following points when purchasing health foods:
(1) Products have been evaluated by a professional certification institute.
(2) Products are recommended by professionals.
(3) Products are made by reputable manufacturers.
(4) The ingredients of the product are indicated clearly.
(5) Try to buy products that are free of food additives.
It is hoped that the conclusions and suggestions in this study can serve as reference for consumers so that they will have a better understanding of the health food industry. Manufacturers can also use this research so that they can create the best strategy in marketing products.
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Morris, Shannon Kae. "Broccoli characteristics that influence consumer purchasing." Thesis, 1997. http://hdl.handle.net/1957/27644.
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Chen, Hung-tzu, and 陳宏慈. "The Study on Consumer Behavior of Purchasing Bicycles." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/54235376122749888567.
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碩士<br>義守大學<br>資訊管理學系碩士班<br>97<br>Recently, with the soaring of the international fuel price and its coming back to market mechanism, and besides, under the pressure of inflation, many car drivers have decided to take a bus, take the MRT, or even ride a bike as a means of transportation instead. Meanwhile, under the leisure time wave of unrest, many bike manufacturers hold short-term bike riding activities at major scenic spots, which has made bikes the hit merchandise. Riding around the island has gained popularity among people in Taiwan and many bikeways have been built by local government, so the bike manufacturers has sensed the domestic sale increasing since June, 2007. The number of the demand for bikes in Taiwan each year is about 600 to 700 thousand. Those who are in the related business point out that because people in our country put more and more emphasis on recreation, the bicycle marketing space can still be growing. This survey is, through market segmentation, to analyze bicycle buyers’ consuming behavior of purchasing bikes. And then, by probing the consumer’s emphasis on different features of the products, the survey hopefully would contribute to the forming of marketing strategies for the related business’s to refer for the future marketing.
The conceptual of framework is based on E-K-B consumer behavior model. The research sees life styles as input variables. Market segmentation is based on life styles of users. Consumer behavior is described in several variables that affect the buying patterns. The scope of questionnaire subjects includes owners and potential buyers. The questionnaires are collected from the consumers having purchasing ability in southern Taiwan. Factor analysis is employed for dimension reduction. And then cluster analysis is applied for classification, and some statistical methods, such as MANOVA, Chi-squares are used to test the research hypothesis.
The study shows, through the process of segmentation, five consumer types: fashion following, practical tendency, convenience driven, recreation enjoying, and self showing. The research further shows there exists significant differences between market segmentation in the following variables: the demographics and the consumer’s purchasing strategies.
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CHEN, MEI-HUI, and 陳美惠. "Factors Effecting Consumer Purchasing Behavior on Handshake Beverage." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/66391985778374381746.
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碩士<br>大葉大學<br>管理學院碩士在職專班<br>102<br>Domestic market of handshake beverages is very contending recently, especially franchising system hand tea shop, which were more favored by entrepreneurs to become the darling of small business.
Handshake beverage were insisted on made to order, flavors are customized by customer intent, coupled with competitive pressure on the market, making the tea industry continuing to create diversity. In order to attract different consumers. The reason for popular among the consumers to make tea shops establish is the major of the study. Therefore, this study based on the theory of consumer behavior, through the survey to investigate what consumers like and ask, and analyzes consumer behaviors and purchase intention. Finally it can look for new opportunities from the current business model and provide the tea industry reference for future development.
Based on the survey results, summarized consumers’ behaviors of preferences and requirement. It found that the brand loyalty and takeout service selection and marketing strategies are more required for well service by female than male. As well as the age qualification is no significant difference in consumer behavior. In addition, Taiwan's handshake beverage industry own many competitors, making the consumer has few brand loyalty, and more requires to new tastes. As a result, the development of new beverage flavors and timely to establish access to consumer health issues and to provide reasonable prices, friendly service and a high frequency of promotions, etc., have become attractions to consumers and the intention to purchase.
Keywords:handshake beverage、consumer behavior、purchase intention
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Sampson, Laura Kathryn. "Consumer analysis of purchasing behavior for green apparel." 2009. http://www.lib.ncsu.edu/theses/available/etd-03242009-153759/unrestricted/etd.pdf.
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Hsieh, Wu-Chung, and 謝武忠. "Study of Taiwan ACG Toys’ Consumer Purchasing Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/74f262.
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碩士<br>大同大學<br>工程管理碩士在職專班<br>107<br>With the development of the home economy, more and more ACG-related (animation, comics, video games) authorized toy products have appeared in Taiwan. It is known that successful products are stongly correlated to consumers purchasing behavior. This study collected and analysed the information on ACG toy material, finishing, and distribution channels, etc. to identify key factors on ACG Toys consumers purchase behaviors, so as to help ACG related industry for a better products design and increase the acceptance of ACG toys.
This study used the EKB model of consumer purchase behavior as the main axis of statistical analysis with the addition of several variables such as degree of involvement of the ACG toy consumer purchase behavior, lifestyle change and demographic variables. The results were computed with valid samples by SPSS 20 statistical software analysis.
The results show fhat the degree of information on product involvement and the subjectiveness are significant in the consumption process. Collection, achievement and leisure entertainment are three influential factors on internal and external purchasing motivation. Internet information is the major source of product information. Appearance, quality and after-sales service are the most important evaluation criteria when purchasing ACG toys. In terms of lifestyle, information is the most important factor in ACG toy reporting, ACG culture development, gathering information and brand image. Fondness of ACG toys is the major reason when purchasing ACG toys. The consumers tend to shop on-line, and spend longest time on playing video games weekly. The obtained results may provide helpful information for Taiwanese ACG industries for their ACG toys product design and development.
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Su, Heng-Yi, and 蘇恆毅. "A study of Consumer Purchasing Behavior on Folding Bicycle." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/86493887265691764680.
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碩士<br>元智大學<br>國際企業學系<br>97<br>In recent years, bicycles have progressively had people’s attention and become the signs of health, environmental protection, entertainment, and recreation. Especially in the last two years, folding bicycles that are easy to carry have become prevailing in Taiwan and a number of bicycle firms were consequently established.
Moreover, there are few studies about folding bicycles so that this study desires to further understand the considerations to consumers’ purchase intention of folding bicycles. Thus, the purpose of this study is to investigate the relationship between brand image, product attributes, lifestyles, and purchase intention of folding bicycles. In addition, this study analyzed and compared the differences of GIANT, MERIDA, and KHS according to the distribution of the samples.
The results revealed that consumers usually regard the functional brand image as the top priority and then is experiential brand image and symbolic brand image in turn. In addition, functional brand image represents the most of GIANT and MERIDA’s brand image and experiential brand image stands for the most of KHS’s brand image. The two product attributes of weight & folding and price & service and the two lifestyles of leisure & sports and hobbies & achievements are the best predictors of purchase intention of folding bicycles. However, the three firms are consistent with each other in references to product attributes and lifestyles; it further indicates that consumers won’t change their lifestyles or regards for product attributes of folding bicycles according to different folding bicycle brands.
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Ming, Ting Hsuan, and 丁烜鳴. "Sports Brand Image, Advertising Effect and Consumer Purchasing Behavior." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/46664588516568680374.
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碩士<br>國立臺灣師範大學<br>體育學系在職進修碩士班<br>94<br>Abstract
This thesis focused on the study of “adidas”, a name brand for sports wears, to discover the elements that influence and differenciate the result on “Sports Brand Image”, “Advertising Effect” and “Consumer (Purchasing) Behavior”.
The study was done by posting questionnaires to adidas’ consumers that made purchases in adidas’ flagship store or 9 other adidas’ direct-sale counters in Taipei. Totaled 435 valid questionnaires were collected and analyzed with descriptive statistics, one-way.ANOVA, t-square and the regression analysis. The results were summarized as follows:
1.The target consumers of this study were single high
school or college students aged under 25.
2.“Brand Image of adidas” showed significant difference
among variant professions and income levels.
3.”adidas’ Advertising Effect” showed significant
difference among varied income levels.
4.“Consumer (Purchasing) Behavior” was significantly
influenced by “profession”, “age group” and “income
level”.
5.”The Brand Image of adidas” has strong correlation
with “Advertising Effect” and “Consumer (Purchasing)
Behavior”.
According to the result, adidas mainly targets on the young student group, which take high remarks on the “Brand Image”. Therefore, adidas’ marketing strategy should focus on bonding the students with trust and carrying on the high sense of brand satisfaction in this group to continue to profit from this market.
Key words: Advertising Effect, Brand Image, Consumer (Purchasing )Behavior
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Dalai, Davaakhuu, and 達娃珂. "MONGOLIAN CONSUMER BEHAVIOR’ S ATTITUDES TOWARD PURCHASING LUXURY CAR." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/76963799690503924483.
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碩士<br>國立聯合大學<br>經營管理學系碩士班<br>103<br>According to things are developed since from when the world being, they need more things and more latest for their comfortable Therefore, in every time everything has been changed and more comfortable. The luxury consumption has become so popular and so normal things in our world. Our research’s motivation is 1. In every time human consumptions are rapidly changed than hence many manufactures are establishing in world’s somewhere. 2. Increasing global competition. 3. The luxury vehicles is moved to mass market vehicles. 4. Today, in 2015 luxury vehicles has a more powerful engines, particularly safety and electronic gadgetry has migrated towards lower priced vehicles. 5. Mongolian economy is rapidly growing up last few years (2009-2014). 6. Increasing the lover’s number of luxury car in 21 century. 7. Increasing a car number by year to year in Mongolia.
This study would like to understand purchasing intentions of Mongolian consumers on luxury car using the personal values, social recognition and perceived value. This research has three hypotheses. First, Personal values has a positive effect on perceived value. Second, Social recognition has a positive effect on perceived value. Third, Perceived value is a mediator for personal values and social recognition. A sample of 200 Mongolian people which is users was also surveyed by online and directly focus group. There were valid questionnaires of 200 copies. From online 150 copies are respond and also 50 copies are collected from members of “Mongolian automobile distributors association”. Our response was collected and analyzed using Statistical Package for Social Science in short SPSS. The result of regression analysis shows that “Personal values” and “Social recognition” have significantly a positive effect on perceived value. However the “Perceived value” can be mediator between personal value and purchase intention, but it is not mediator between social recognition and purchase intention.
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Yang, Rou-Han, and 楊媃涵. "A Study of Consumer Purchasing Behavior on Surrogate Websites." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/06977162629090875482.
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碩士<br>世新大學<br>資訊傳播學研究所(含碩專班)<br>102<br>Services and functions of social media are much more advanced and diverse than traditional mass media, but it makes lower cost or free. Social media has been welcomed by the public because of information facilitate accessed. Marketing practices of internet media has moved from searching recommendation into fan group recommendation in recent years. So the relationship between consumer and enterprise will be interactive communication, replace functional relationship established.
People using Applications on smartphone platform five days a week changed communication types between trading. Online surrogate shopping website has advantages from “what you see is what you get” on internet shopping, and provides group order services and combined order services.
In this study, we use questionnaire survey to analyze the purchase intentions on consumers from website service quality, community trust, web reputation, and perceived risk. We confirmed that website service quality, occupational background of consumer, web reputation, and community trust has affected on purchase intentions for group order on internet shopping. In conclusion, it can enhance the purchase intentions from consumers by improving quality of websites and layout of websites.
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Huang, Po-Yen, and 黃柏諺. "Consumer Behavior in Coffee Purchasing and Market Segmentation Strategies." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/d5u7d9.
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碩士<br>淡江大學<br>國際企業學系碩士班<br>106<br>Thanks to the booming of the internet, social media and friendly access of purchasing coffee, more and more people started drinking coffee nowadays. The coffee drinking culture stroke easterner so hard that not only my classmates who just graduated from university start drinking coffee but also my grandmother. Coffee drinking has become a kind of fashion and integrated into our daily life. The thesis aimed to find out whether different consumer behavior or background would lead to significant preference differences of store and product attributes. Moreover, with the data, researcher would segment the market in order for coffee shop owners to make marketing strategies. The result shows that gender, income, cafe drinking frequency and cafe buying prices have strong relation with different preferences of store and product attributes.
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Cheng, Wen-Hung, and 鄭文宏. "The Determinants of Smartphone Purchasing Behavior—Consumer Behavior and Information System Success." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/99054488475147174525.
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碩士<br>國立臺灣大學<br>資訊管理組<br>105<br>With the overwhelming prevalence globally, smartphone has become the top one innovative technological product. The purpose of this study is to discuss the factors that affect consumer’s purchasing decision. Based on data collected from Taiwan, this study integrates two mainstream aspects that may affect consumer’s perceived value of adopting smartphone, consumer behavior attributes and information system success. The findings of this study strongly support the appropriateness of using consumer behavioral attributes to predict customer perceived value toward using smartphone. Brand preference, customer expertise, and product features were observed to have significant effects on perceived value. In the meantime, information quality, system quality and interface design quality also have significant positive effects on perceived value. Finally, customer post purchase behavioral intentions regarding adopting smartphone tend to be based on their perceived value. Therefore, perceived value is predicted jointly by consumer behavior attributes and information system success determinants. Implications and limitations are discussed.
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Huang, Yi-Fang, and 黃義方. "A Study on Consumer Behavior of Brand Image For Netbook’s Purchasing Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/31387601817263884702.
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碩士<br>國立交通大學<br>經營管理研究所<br>97<br>Since the end of 2007 after the lauch of ASUS Eee PC, there comes a boom in the consumer electronics market. Many companies have joined the competition of Netbook market. There was a study pointed out that notebook computers have been in the mature stage in the PLC, however netbooks have run into the growing stage. Netbooks are simple, affordable and compact devices for Internet use. The goal of this study is to understand which product attributes was considered by consumers, as well as how consumer awareness of brand image affecting their buying behavior through netbooks’s consumer behavior research. The research framework of this thesis is based on the consumer decision process of EBM model. The main propose of this research is to discuss netbook’s consumer behavior. With the method of using online questionnaire survey, we can understand the consumption reality of Netbook’s user. Meanwhile, The results show that the difference in demographic variables of netbook’s consumers between consumption reality variables, purchasing motives, information sources, product attributes evaluation criteria , and brand image are significant.
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Wu, Lydia, and 吳惠君. "The relationship between electronic store images and consumer purchasing behavior." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/36730398389237329744.
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CHANG, CHIUNG MING, and 張炯明. "THE RESEARCH OF CONSUMER BEHAVIOR OF INTERNET IN TAIWAN PURCHASING." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/94126356523390931978.
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PIN, TSENG CHAO, and 曾朝斌. "The Research on the Consumer Behavior of Purchasing Financial Package." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/13031671711669007041.
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碩士<br>實踐大學<br>企業創新發展研究所<br>95<br>To reach the purpose of cost saving and increasing yield, one of the indicator of financial holding company’s performance management is how to do justice to the consumer behavior of purchasing financial package, and to draft the sales strategy for target customers.
The research using Decesion Tree is to do case study to analysis customer’s characteristics and the factors influenced consumer’s behaviors.
The key findings of research are as below:
Financial consultants has contacted customers who owns high assets, high fund trading amount during nearly 12 months, intercourse period for the intermediate stage, belongs to "the high value customer" type.
Financial consultants has contacted customer who owns middle rank assets, medium age, belongs to "the low contribution customer" type.
Financial consultants has contacted customer customers who owns middle rank assets, high fund trading amount during nearly 12 months, intercourse period for the intermediate stage, belongs to "the potential high value customer" type.
Financial consultants has never contacted customers who owns few assets, very high fund trading amount during nearly 12 months, intercourse period for the short stage, never joined the promotional program, belongs to "tomorrow’s star customer" type.
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Chen, Kun-i., and 陳昆毅. "A Study on Consumer Purchasing Behavior under Negative Product Information." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/05025156352526651086.
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碩士<br>義守大學<br>管理研究所碩士班<br>93<br>Usually Consumer has to face a lot of product information in everyday, which could be positive or negative one for business. Positive information for a product in market is importance and welcome to that product supplier. Literature indicates that negative information will cause certain influence on consumer’s attitude and cognitive （Fisker,1980; Herr,Kardes,andKim,1991）. In this paper, we discuss the relationships among negative information resource, brand awareness and consumers’ purchase behavior under negative product information, and treat the consumers’ subjective product knowledge as a moderate variable. We only consider brand attitude and purchase intention as the major factor of consumers’ purchase behavior. And, the negative information resources are divided into three categories as public report, internet bulletin board and comparative advertising. Questionnaire surveys are conducted with 269 valid samples. The results and some comments for business are listed as follows:
(1) Consumer gets negative information from public report will result with more passive attitude and lower purchase intention. Business should take any possible chances to explain or express the truth in public.
(2) Consumer with higher subjective product knowledge gets negative information to the product with low brand awareness will result with more passive attitude and lower purchase intention. Business should make some effort to strengthen the advertising effect by Peripheral Route.
(3) When negative product information happens, it will cause some kind of influence on consumers. No matter what the negative information resource and brand awareness is. Business should take care of any negative information on a product and adopt appropriate actions in response.
(4) Convenience goods affected by negative information results in more passive effect than shopping goods for consumers. Business should consider to take actions as multiple-brand policy.
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Chou, Xiao-mei, and 周曉鎂. "The Correlation with Consumer Characteristics and Purchasing Behavior of Comic." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/04068167761235642880.
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碩士<br>南華大學<br>出版與文化事業管理研究所<br>99<br>The purposes of this study are to explore the correlation between consumer characteristics and consumer behavior while purchasing comic, and according to the findings, to put forward proposals for the comic publishers while making up marketing strategies.
480 questionnaires are sent out, with 425 being screened as valid samples from 450 respondents returned. This study adopts the questionnaire method, titled “Research on the Correlation with Consumer Characteristics and Purchasing Behavior of Comic”. The respondents’ replies are verified and analyzed with such methods as Descriptive statistics, Factor Analysis, Reliability Analysis, t-test, Chi-square, One-way ANOVA, Scheffe Multiple Test, and . Pearson’s Moment Correlation.
The main findings are as follows:
1. The consumers of different population statistics appear obvious variance on purchasing behavior of comic.
2. The consumers of different life style appear obvious variance on purchasing behavior of comic.
3. The consumers of different population statistics appear obvious variance on purchasing in the criteria of evaluation of comic.
4. The consumers of different life style appear obvious correlation on purchasing in the criteria of evaluation of comic.
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Liang, Chao-Wang, and 梁朝旺. "The study of consumer behavior in purchasing organic products by deconstructive planned behavior theory." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/49939435169797813006.
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碩士<br>萬能科技大學<br>經營管理研究所<br>98<br>There is an increasing emphasis on understanding the consumer’s motives for the choice of organic foods. The Theory of Deconstructive Planned Behavior is used to explore consumers’ buying behavior for the choice of organic products. Data are collected from students and faculty of three universities in Taiwan. There are 349 valid responses used for this empirical analysis. To verify our hypothesis, we adopt moderated structure model through AMOS17.0 software. The results vindicate the use of DTPB in explaining the consumer’s organic foods choice behavior. Moreover, the findings show that behavior, attitude and search assessment dimensions have a significant impact on organic foods purchase. Consumers buying organic products, they concern with health, environmental protection and social responsibility.The lacking of enough channels of organic agricultural products will affect consumer motivation. Base on the empirical results and findings, some suggestions are provided to the organic institutions and sector’s on-going expansion in Taiwan’s organic marketing.
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Lu, Chih-He, and 呂致和. "A Study on Consumer Behavior of Purchasing Agricultural Products through Internet." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/98388723525604212884.
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碩士<br>國立嘉義大學<br>管理研究所<br>90<br>This research is using EKB model as configuration to discuss the the motion of buying, types of searching information, valuation and outcome of purchasing while consumers purchase agricultural products through Internet? By the way of discussing actual phenomenon, website masters can reconsider whether their products and marketing strategy could be accepted and satisfied exactly by the customers? And is it suitable to sell agricultural products through Internet?
This study uses the variables, “life-style”, “purchasing motion”, “information search” and “evaluation of alternatives”, to do factor analysis. And using all key factors of variables to cluster and name customers who purchasing agricultural products through Internet. Finally, using the test of independent to proof the relationship among all variables.
The outcome of the research is showing that all variables of purchasing decision are having positive relationships. Proofing that purchasing agricultural products decision through Internet is a chain of processes, and according to the difference in each cluster, we can generalize the processes of purchasing decision to 3 types, “public praise”, “convenience” and“being choosy”.
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Li, Wang Chun, and 王峻立. "The Effects of Fuel Oil Price Fluctuation to Consumer Purchasing Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/66418517259156912965.
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碩士<br>大葉大學<br>事業經營研究所碩士在職專班<br>95<br>In my study discussed the filling station service, marketing, consumer purchasing, and the necessary character of traffic vehicle. Questionnaires survey was used to be the major method of my research, 301 valid samples were obtained by stratifies sampling. Data were analyzed by Descriptive statistics, Factor analysis, and T-test. The approved result came out the consumer perceived of filling station service and marketing can be separated into four factors - strategy marketing, service quality, value recognized and consumer perceived, the highest degree of perceive is strategy marketing. The perceived of consumer purchasing behavior can be separated into four factors – convenience, quality, marketing, paying method, the highest degree of perceive is convenience. The consumer perceived of traffic vehicle necessary character can be separate into three factors – manipulate function, environment affection, economic, the highest perceive is manipulate function.
The consumer perceive of filling station service and marketing were effected by personal age, family, occupation, income, filling amount, favorite filling station, main traffic vehicle, traffic vehicle age and have different effect degree. The consumer perceive of purchasing behavior were effected by personal sex, income, age, different VIP cards and have different effect degree. Consumer perceive of traffic vehicle necessary character were effected by personal age, sec, education, income, filling amount. The filling station service, marketing, consumer purchasing behavior, the necessary character of traffic vehicle – they were related and has positive relationship.
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Hsieh, Wan-ju, and 謝宛儒. "The Study of Consumer Behavior of Online Food Purchasing in Taiwan." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/21764701466295483242.
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碩士<br>東海大學<br>食品科學系<br>89<br>It is important for online food proprietors to understand their potential and target customers’ characteristics, willingness for shopping online, and actual purchasing experiences in order to make effective marketing strategies and get more competitive advantages.
A web-based questionnaire was employed to investigate online consumers’ characteristics, willingness of buying food on the Internet, and online food purchasing experiences in Taiwan. The investigation period started from May 5 to May 26, 2000, and 328 valid questionnaires were collected. The findings from this study are as follows:
1. Characteristics of interviewees
Females are more than males. Average age is 25.9, and most of them are between 21 to 30 years old, single, better-educated, still students, earn 30001 to 40000 dollars per month, and live in north area of Taiwan. Besides, more than 50 % interviewees are willing to pay 500 dollars to buy food on the Internet.
2. Willingness of buying food online
The major reasons why interviewees want to purchase food on the Internet are “delivery service,” “special food items,” and “complete product information.” Moreover, interviewees think that reasons for why they don’t want to buy food online are “can’t touch product,” “transaction safety problems,” and “worry delivery quality.”
3. Online food purchasing experience
There are only 15 interviewees that have bought food online, 9 males and 6 females, and the products include meal, lunch box, mooncake, coffee bean, healthy food, cake, tea, drinks, and so on. According to the case study, we find that if consumers start to buy food online, they are willing to continue using this convenient purchasing method.
However, at present, consumers still don’t have the habit to shop on the Internet, and it seems to be the most difficult part to promote online shopping.
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Huang, Yu-Chen, and 黃于真. "Using Statistics and Data mining Approach to Analyze Consumer Purchasing Behavior." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24667518941188163712.
Full textAbstract:
碩士<br>長榮大學<br>資訊管理學系碩士班<br>101<br>In the era of customer orientation, enterprises need to do customer relationship management in order to improve customer service quality and enterprise competitiveness. And to do the customer relationship management, we must first understand customer purchasing behavior. Because the customer purchasing behavior has interactive, dynamic and many other features, to understand it by personal experience cannot meet the management needs. At present, large number of customer transaction data has been gathered and stored in databases, how to analyze the customer purchasing behavior information from large customer databases becomes one of the important research issues.
The aim of this research is to investigate the customer purchasing behavior by multivariate approach. First of all, we run k-medoids clustering methods with the combination of association rules and RFM scores data and interpret the meaning of the outcome clusters. Then, the customer groups identified through the k-mean clustering method and traditional RFM scoring method are compared in order to understand the difference between these two methods. Finally, we conduct decision tree analysis to analyze what is the major variable determine the assignment of customer group in previous k-mean clustering analysis. The results of our research show that the combination of association rules and numerical data analysis can provide a new insight of customer purchasing behavior; and compared two different customer values identification methods provides a new perspective of customer value; and through the decision tree analysis, we understand the purchase amount (M) in the RFM model is a more important variable. By understanding the customer purchasing behavior and identify customer value, we will be able to provide enterprise to make appropriate marketing strategies for effective customer relationship management and enhance the competitiveness of enterprises.
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Aleixo, Mafalda Figueiredo. "Impact of sustainability in fashion on consumer behavior and purchasing habits." Master's thesis, 2020. http://hdl.handle.net/10400.14/29737.
Full textAbstract:
With sustainability becoming one of today’s hot topics, people are increasingly committed to a greener lifestyle, with an eco-friendlier consumption and more conscious purchasing decisions. But is people’s sustainable commitment also evident in their fashion consumption habits? Thus, this research aims to analyze consumer behavior/attitudes towards sustainable fashion, identify the relevant factors considered in their purchasing decisions and if they are willing to spend more on sustainable fashion products. For such, an online experiment was conducted. Participants were randomly exposed to only one of three possible sustainability claims: footprint reduction, waste reuse and sustainability certifications, to understand if the various claims had a different impact on consumer behavior. Indeed, the results show that the sustainability certifications claim has a higher overall impact on consumers’ willingness to purchase sustainable fashion products than the other two claims.
The consumers’ sustainable character (“Green”/“No-Green”) also influences their pro-environmental attitudes; “Greens” seem to be willing to pay more for sustainable products.
The impact of the generational effect on the adoption of sustainable behaviors, addressed in this study, shows that there are practically no differences in the thinking and attitudes of different generations (Z, Millennials, X and Baby Boomers) towards sustainability. Although surprising, given past research on that particular topic, this result may be a starting point for deeper future research across generations.
Nevertheless, one of the main take-aways is that companies must clearly and transparently communicate their sustainability claims, as this can have a positive effect on consumer attitudes towards the brand.<br>Sendo a sustentabilidade um dos tópicos da atualidade, cada vez mais as pessoas procuram adotar um estilo de vida mais sustentável, um consumo mais ecológico e tomar decisões mais conscientes. Mas será que este compromisso sustentável também se reflete nas suas escolhas de produtos de moda? Este estudo visa analisar o comportamento/atitudes dos consumidores relativamente à moda sustentável, identificar os fatores-chave considerados nas suas decisões de compra e a sua disponibilidade para pagar mais por produtos de moda sustentáveis. Para tal, foi realizado um estudo experimental online. Os participantes foram expostos aleatoriamente a uma de três possíveis sustainability claims: redução da pegada ecológica, reutilização de resíduos e certificações de sustentabilidade, para perceber se as várias claims tinham um impacto diferente no comportamento do consumidor. De facto, os resultados mostram que a claim certificações de sustentabilidade tem um impacto global superior na sua disposição para comprar produtos de moda sustentáveis.
O caráter sustentável dos indivíduos (“Verde”/“Não-Verde”) também influencia as suas atitudes pró-ambientais; Os “Verdes” mostram-se dispostos a pagar mais por produtos sustentáveis.
Quanto ao impacto do efeito geracional na adoção de comportamentos/atitudes sustentáveis, os resultados revelam praticamente não existirem diferenças entre as gerações em estudo (Z, Millennials, X e Baby Boomers). Embora surpreendente face a estudos anteriores, este resultado pode ser um ponto de partida para pesquisas futuras mais aprofundadas entre gerações.
Concluindo, as empresas devem comunicar de forma clara e transparente as suas sustainability claims, pois isso pode ter um efeito positivo nas atitudes dos consumidores em relação à marca.
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Hu, Chung-Wei, and 胡崇偉. "A Study of Consumption Values on Consumer Purchasing Behavior of Bicycle." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/68831366708770023703.
Full textAbstract:
碩士<br>逢甲大學<br>經營管理碩士在職專班<br>99<br>The environment has changed a lot recently and the prices of energy keep rising because of the unbalanced situation of supply and demand. Global warming has caused the rising of temperature. Therefore, people become more aware of environmental issues and advocate the use of green energy. Bicycles are such products that meet the need of low pollution, transportation, leisure, sports and entertainment. The bicycle industry in Taiwan is intensively located and is ranked top on quality, quantity, abilities of inventions, designs and installations in the world.
The competition among different brands becomes fierce because of the increasing number of population willing to buy expensive bicycles and steady growth of the market. Facing the different brands of good quality and quantity, how do consumers choose their expensive bicycles? For them, which factor is the most important? The motivator factor or the hygiene factor? The toughest problem every brand faces is trying to update the different values that distinguish their products from others’.
The study is based on the consumption values and it discusses the effects of satisfaction, trust and loyalty of customers. The analysis is done by using the formula of building structures. The result shows that social values don’t have positive influences on the satisfaction. Instead, emotional values, epistemic values and functional values have more positive influences on the satisfaction than conditional values. Social values, conditional values and epistemic values don’t have positive influences on trust. Emotional values have more influence on trust than functional values.
The study also shows that emotional values affect the behavior of buying a bicycle most. The second factor is functional values. The satisfaction of customers has an obvious influence on the trust. The satisfaction has more influence on the loyalty of customers than the trust does. The higher the satisfaction, the more trust and loyalty of customers
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Tai, Hsiu-Fang, and 戴秀芳. "The Study of Female Consumer Purchasing Behavior on Online Beauty Store." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/11288365060566648769.
Full textAbstract:
碩士<br>淡江大學<br>統計學系碩士班<br>95<br>In recent years, the domestic female to maintaining of skin consciousness and the demand of make-up increases, cosmetics to female have become living necessity gradually. Due to the change of consumers’ living habit, service for 24 hours of the network store compares with the traditional entity store of restriction on business hour can even meet the shopping need of consumers. The success of e-beauty store means that the competition of cosmetics no longer limites to a traditional route type, but extends to the network.
We take the female consumers who buy cosmetics through the network as our object in this study, and observe their online shopping behavior. The network store image is formed with four variables: interaction, trust mechanism, preferential measure, and word-of-mouth message. The four variables can influence consumers’ purchasing intension directly or indirectly through consumers’ involvement. The study uses LISREL software to construct a consumers’ shopping mode of online beauty store.
In analyzing the result concludes that the transaction method which consumers most use is take goods and pay money through convenience store, the next is transfering for the ATM. When the consumers browse network store more, they would value the discussion area, the message of expert recommendation, the message of media recommendation, and their purchasing intension would be also higher. The part in shopping mode, the interaction, the trust mechanism, preferential measure, and word-of-mouth message would not influence consumers’ purchasing intention directly, but through their involvement indirectly. Among them, the influence effect for involvement is the biggest and the next is a word-of-mouth message, interaction, trust mechanism, preferential measure.
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Weng, Chin-Ter, and 翁景德. "A Study of Consumer Repeat Purchasing Behavior ─ A Case of Automobile." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/64813425924360804449.
Full textAbstract:
碩士<br>大葉大學<br>事業經營研究所<br>81<br>Under the rapid economic development, a family owns more then
one durable goods, such as two TV sets, two automobiles in one
family. The behavior of purchasing the second durable has
recently drawn more attention in the literature. However, due
to the limitation of the data collection, this topic has not
been studied enough. This theme therefore attempts to make such
a contribution by exploring the repeatpurchasing behavior in
the auto market. The empirical test is based on 339 survey
samples. The results indicates that the higher satisfaction of
first buying would result in higher repeat buying behavior in
the same category. Also the consumer''s perceived risk has a
significant impact on the repeat buying.
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Po-ChengKuo and 郭柏成. "A Study of Consumer Purchasing Behavior on Electric Scooter in Taiwan." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/07390738699662143198.
Full textAbstract:
碩士<br>國立成功大學<br>經營管理碩士學位學程<br>98<br>The development and planning of electric scooter must conform to consumer purchase behavior. To provide for the product development has a clear directing to follow. And its effect of economic, energy and environment, also the necessary factor for the government policy and the project implement. Although the electric vehicle industry in China has large proportion of market and keen competition. As the motorcycle industry and electrical industry good advancement in Taiwan, I believe that Taiwan to invest in this market it will have great potential development.
Taiwan’s manufacturers have good change to lead the electric vehicle market special for the key components of battery, controller, charger and motor. In the recent years, people began to protect the environment as the rise of environmental consciousness gradually. The large enterprises have also begun to put into green energy development. Taiwan’s government also launched the subsidy applications for electric scooter in July 2009. Light electric scooter can subsidize NT$8,000 and electric scooter can subsidize NT$11,000 by government. Despite the current electric vehicle market in Taiwan still less than 1% of 2-wheel vehicle. Per the Government is actively promoting, the future markets for electric vehicle is very optimistic.
It expect to collect the information of electric scooter through the every countries to make the people more understanding about this new industry and increase the acceptance for electric scooter. To analyse the resulf from the questionnaires, it will be summarized the factors to affect the consumer purchasing decisions. When the manufactures and Government to promote the popularization of electric scooter in the future, it could be referred to design the product and consumer application.
The research was aimed at exploring the consumer purchasing behavior of electric scooter by EKB model in northern, middle and southern Taiwan, involved the life style and demographic. Using statistical analysis to obtain the research result from valid samples of questionnaires.
From the results of the research, the eco-energy is the most important factor to affect the purchasing motivation, the internet is the biggest source to get the product information and good quality is the most important factor for consumer assessment criteria.To collect the information in everywhere is the most important items in the life style research.Consumer like to ride the electric scooter in urban city and best buy in LEV. In generally, consumer buy the electric scooter in the special store and expected price between NT$20,000 ~ NT$40,000. For the conclusion of the research, it will provide to the electric scooter industry as a reference.