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Books on the topic 'Consumer behavior Consumer behavior'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

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1

Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites.  The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data.  Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online.  Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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2

D, Lindquist Jay, and Sirgy M. Joseph, eds. Consumer behavior. NTC Business Books, 1997.

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3

Mowen, John C. Consumer behavior. 5th ed. Prentice-Hall, 1997.

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4

Mowen, John C. Consumer behavior. 4th ed. Prentice-Hall, 1995.

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5

Consumer behavior. Macmillan, 1987.

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6

Mowen, John C. Consumer behavior. 2nd ed. Macmillan, 1990.

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7

Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Dryden Press, 1999.

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8

D, Blackwell Roger, and Miniard Paul W, eds. Consumer behavior. 5th ed. Dryden Press, 1986.

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9

David, Prensky, ed. Consumer behavior. J. Wiley, 1996.

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10

Blackwell, Roger D. Consumer behavior. 9th ed. South Western, 2001.

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11

Lazar, Kanuk Leslie, ed. Consumer behavior. 8th ed. Pearson Prentice Hall, 2004.

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12

L, Cronley Maria, and Cline, Thomas W. (Thomas Warren), eds. Consumer behavior. South-Western, Cengage Learning, 2011.

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13

Lazar, Kanuk Leslie, ed. Consumer behavior. Pearson Education, 2010.

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14

Consumer behavior. Prentice Hall, 2012.

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15

Lazar, Kanuk Leslie, ed. Consumer behavior. 5th ed. Prentice-Hall International, 1994.

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16

J, MacInnis Deborah, ed. Consumer behavior. 5th ed. South-Western Cengage Learning, 2010.

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17

Lazar, Kanuk Leslie, ed. Consumer behavior. 5th ed. Prentice Hall, 1994.

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18

Engel, James F. Consumer behavior. 5th ed. Dryden Press, 1986.

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19

Consumer behavior. Wiley, 1986.

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20

Harrell, Gilbert D. Consumer behavior. Harcourt Brace Jovanovich, 1986.

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21

Engel, James F. Consumer behavior. 6th ed. Dryden Press, 1993.

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22

Schiffman, Leon G. Consumer behavior. Prentice Hall Australia, 1997.

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23

Lazar, Kanuk Leslie, ed. Consumer behavior. 9th ed. Pearson Prentice Hall, 2007.

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24

Schiffman, Leon G. Consumer behavior. 4th ed. Prentice Hall, 1991.

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25

Lazar, Kanuk Leslie, ed. Consumer behavior. 6th ed. Prentice Hall, 1997.

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26

D, Blackwell Roger, and Miniard Paul W, eds. Consumer behavior. 6th ed. Dryden Press, 1990.

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27

Schiffman, Leon G. Consumer behavior. 8th ed. Pearson Education International, 2004.

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28

Consumer behavior. 9th ed. Prentice Hall, 2011.

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29

Engel, James F. Consumer behavior. 5th ed. Dryden Press, 1986.

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30

Schiffman, Leon G. Consumer behavior. 3rd ed. Prentice-Hall, 1987.

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31

Hoyer, Wayne D. Consumer behavior. Houghton Mifflin, 1997.

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32

Schiffman, Leon G. Consumer behavior. 3rd ed. Prentice-Hall, 1987.

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33

1940-, Blackwell Roger D., and Miniard Paul W, eds. Consumer behavior. 8th ed. Dryden Press, 1995.

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34

Wilkie, William L. Consumer behavior. 3rd ed. John Wiley & Sons, 1994.

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35

Schiffman, Leon G. Consumer behavior. 7th ed. Prentice Hall International, 2000.

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36

O’Shaughnessy, John. Consumer Behavior. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5.

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37

Engel, James F. Consumer behavior. 8th ed. Dryden Press, 1995.

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38

Wilkie, William L. Consumer behavior. 2nd ed. Wiley, 1990.

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39

Schiffman, Leon G. Consumer behavior. 3rd ed. Prentice-Hall International, 1987.

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40

Wilkie, William L. Consumer behavior. 3rd ed. Wiley, 1994.

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41

Wilkie, William L. Consumer behavior. Wiley, 1987.

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42

Solomon, Michael R. Consumer behavior. 9th ed. Prentice Hall, 2011.

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43

Berkman, Harold W. Consumer behavior: Concepts and strategies. 3rd ed. Kent Pub. Co., 1986.

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44

Cases in consumer behavior. Prentice-Hall, 1987.

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45

Cases in consumer behavior. 2nd ed. Prentice Hall, 1992.

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46

Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Dryden Press, 2001.

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47

Minor, Michael, and John C. Mowen. Consumer Behavior. Pearson Education, Limited, 1997.

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48

Mittal, Banwari, Jagdish N. Sheth, and Bruce I. Newman. Customer Behavior: Consumer Behavior and Beyond. Harcourt Brace College Publishers, 1998.

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49

Mittal, Banwari, Jagdish N. Sheth, and Bruce I. Newman. Customer Behavior: Consumer Behavior and Beyond. Harcourt Brace College Publishers, 1998.

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50

Consumer behavior. Holt, 1990.

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