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Dissertations / Theses on the topic 'Consumer behavior Consumer behavior'

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Published: 4 June 2021

Last updated: 8 February 2022

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1

Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related mar

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2

Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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Kurniawan, Sri Hartati. "Consumer decision-making in product selection and product configuration processes /." View abstract or full-text, 2004. http://library.ust.hk/cgi/db/thesis.pl?IEEM%202004%20KURNIA.

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Thesis (Ph. D.)--Hong Kong University of Science and Technology, 2004.<br>Includes bibliographical references (leaves 177-189). Also available in electronic version. Access restricted to campus users.

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4

Farina, Tatiana Mercier Querido. "Essays in Consumer Behavior." Thesis, Boston College, 2012. http://hdl.handle.net/2345/2619.

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Thesis advisor: Frank Gollop<br>My doctoral dissertation consists of three essays on consumer behavior. The first chapter studies demand for experience goods. Consumers behave very differently when they do not have perfect information about all brands available on a shelf. This paper extends the benchmark discrete choice model of consumer demand to capture two distinct features of experience-goods markets: prior brand experience and shopping frequency. Although the current literature incorporates habit formation in consumer demand models, it has not considered a more fundamental question: how

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5

Kharaishvili, Tinatin. "Consumer behavior towards telemarketing." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193307.

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Telemarketing has become a big industry and convenient way of successfully managing business affairs with low costs. The aim of the thesis is to present telemarketing services from the customers point of view; analyzing what are consumer behavior towards telemarketing in Georgia and the Czech Republic, and also what are the perceptional and attitudinal causing factors of these behaviors. This is the comparative study and the research is mainly based on the primary data. For the research accomplishment, the questionnaire survey was used for gathering important information and data in order to m

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Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.

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The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed quest

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7

Park, Jae-Jin. "Understanding consumer intention to shop online : a model comparison /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.

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Li, Yuejin. "Consumer decision making styles: a comparative study among Motswana, Chinese and South African students." Thesis, Port Elizabeth Technikon, 2004. http://hdl.handle.net/10948/154.

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As the global marketplace becomes more integrated and consumer specialists develop an international focus, developing useful scales to profile consumer decision-making styles in other cultures becomes important. Comparing the decision-making styles of consumers from different countries would thus contribute to the understanding of the effect of the marketing environment as well as of the cultural factors on consumer decision-making styles. It would also be significant to determine if the decision-making styles of foreign consumers differ from those of local ones. The influx of foreign students

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Tsou, Bennett T. "Value internalization and role-enactment as a model toward consumption a comparative study between the U.S.A. (Hartford) and China (Shanghai) /." online access from Digital Dissertation Consortium access full-text, 1986. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?8622728.

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Ozcan, Timucin. "Involuntary switching behavior in restricted decision environments : consumer responses to stockouts /." View online ; access limited to URI, 2008. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3328726.

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Pleasant, Jamie Tyrone. "A model of consumer behavior for understanding purchase intent of subcultures : the Ethnic Consumer Purchase Intent Model (ECPIM)." Diss., Georgia Institute of Technology, 1999. http://hdl.handle.net/1853/29519.

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Hanel, Vanessa K., and University of Lethbridge Faculty of Management. "Socially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanel." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010, 2010. http://hdl.handle.net/10133/2598.

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Consumers are becoming more socially conscious in their purchasing behaviours (Freestone & McGoldrick, 2008), and for some it is becoming a more salient aspect of buying criteria (Memery et al., 2005). Individuals‟ conceptions of themselves can influence behaviour (Aquino et al., 2009). An on-line experiment demonstrated the importance of consumers' ethical self-identity (ESI) in the mental processing of socially conscious consumer decisions. Findings reveal not only how individuals process decisions, but how they react to external stimuli. This study categorizes consumers into three levels of

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Raska, David. "Licensing and fluency of sacrosanct experience recall." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Spring2009/d_raska_031009.pdf.

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14

Kim, Junghyun. "Lonely Consumers: When, How, and Why Does Loneliness Influence Consumer Behavior?" Diss., Virginia Tech, 2017. http://hdl.handle.net/10919/77519.

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Although the advance of social media has enabled people to build social connections much more easily than ever before, loneliness—an aversive feeling of being isolated and disconnected—persists in modern society. In this dissertation, I examine when, how, and why loneliness influences consumer behavior. First, I develop an experimental method to induce loneliness and identify a circumstance that experimenters can obtain a successful loneliness priming effect. Across three experiments, I demonstrate that the same loneliness primes produce different loneliness responses based on the availability

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Fumagalli, Elena. "Aversive States Affecting Consumer Behavior." Thesis, Université Paris-Saclay (ComUE), 2018. http://www.theses.fr/2018SACLH004/document.

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Dans cette thèse, j’examine l’influence d’états aversifs (e.g., émotions désagréables, issues indésirables) sur les motivations et les comportements des consommateurs. Dans le premier essai, j’explore comment des sentiments de dégoût physique ou moral peuvent mettre en péril l’estime de soi des consommateurs et les motiver à se livrer à de la consommation compensatrice. Dans le deuxième essai, j’examine pourquoi et à quels moments les consommateurs font preuve de sentiments négatifs à l’égard des entreprises qui cessent de distribuer gratuitement des échantillons ou petits cadeaux aux consomma

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Dodd, Melissa D. "Corporate social responsibility and consumer purchase intention." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/647.

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REIS, PATRICIA GROSSI. "FOOD CONSUMPTION: THE RISK ON CONSUMER BEHAVIOR OF LOW-CLASS CONSUMERS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8346@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>Este estudo investiga o comportamento do consumidor de baixa renda frente aos riscos inerentes à escolha dos itens que compõem sua cesta de alimentação. A restrita renda desta população limita a realização de gastos adequados com educação, saúde, recreação e outras necessidades, fazendo com que a escolha da cesta de alimentos tenha um peso especial na expressão dos seus desejos e preferências. Este fato aponta para uma percepção mais aguçada dos riscos incorridos durante a seleção da cesta, algo naturalmente mais trivial pa

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18

Doran, Kathleen B. "Information search and use in consumer decision making : an in-depth study of Chinese and North American consumers." Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=36763.

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This dissertation explores individuals' approaches to information search and use in consumer decision making in two dissimilar cultures: China and North America. The research consists of two exploratory studies designed to develop a deep description of information search and use in each of the two cultures studied. Since the two cultures are so different, the research also examined cultural dimensionality and the specific dimensions that appear to impact information search and use in each culture. In addition, the studies probed the implications of these findings for other stages of consumer d

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Kadambi, Rupasri. "Analysis of data mining techniques for customer segmentation and predictive modeling a case study /." Diss., Online access via UMI:, 2005.

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Thesis (M.S.)--State University of New York at Binghamton, Thomas J. Watson School of Engineering and Applied Science, Dept. of Systems Science and Industrial Engineering, 2005.<br>Includes bibliographical references.

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Ye, Lei Pelton Lou E. "The impact of gender effects on consumers' perceptions of brand equity a cross-cultural investigation /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-9007.

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Ahsan, Ayesha. "Consumer ratings-reviews and its impact on consumer purchasing behavior." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-219309.

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Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. This research has been conducted from a storytelling perspective with the purpose of finding the correlation between consumer reviews and consumer purchasing behavior. This study focuses on consumer stories which are reflected in terms of product reviews and ratings. Where the correlation between these reviews and ratings and their effects on ov

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Shen, Hao. "The effects of procedural and declarative knowledge in consumer information processing /." View abstract or full-text, 2008. http://library.ust.hk/cgi/db/thesis.pl?MARK%202008%20SHEN.

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Hammes, Janine. "Behavior of Swedes towards Milk Substitute Products." Thesis, Högskolan Väst, Avd för företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-8144.

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These days, milk substitute products are getting more popular and exist together with milk on the market. These substitute products are appreciated by consumers due to animal welfare, environmental or health related reasons. The purpose of the investigation was to make assumptions about the future situation of farmers and which demographic, personal, sociological, cultural and psychological determinants have an impact on Swedish consumers purchasing substitute products. The proposed methodology to reveal the impact of those factors was a qualitative research. Ten semi-structured interviews wit

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Rojas, Civic Maria. "Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634.

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This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media.

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Carvalho, Lilian Soares Pereira. "Consumers and biology: an investigation on the evolutionary roots of consumer behavior." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17265.

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Submitted by Lilian Soares Pereira Carvalho (lilianpereiracarvalho@gmail.com) on 2016-10-14T12:42:53Z No. of bitstreams: 1 Tese_Lilian_Carvalho.pdf: 1044443 bytes, checksum: 9e76130086e4bde5beb6377bb35a1fab (MD5)<br>Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2016-10-14T12:43:53Z (GMT) No. of bitstreams: 1 Tese_Lilian_Carvalho.pdf: 1044443 bytes, checksum: 9e76130086e4bde5beb6377bb35a1fab (MD5)<br>Made available in DSpace on 2016-10-14T12:48:07Z (GMT). No. of bitstreams: 1 Tese_Lilian_Carvalho.pdf: 1044443 bytes, checksum: 9e76130086e4bde5beb6377bb35a1f

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Zhang, Wenqing. "Operational model with consumer behavior considerations." Thesis, McGill University, 2012. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=107768.

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In the consumer market, demand for a product is ultimately determined by the collective purchase decisions of consumers. Understanding the drivers and implications of consumer purchase behavior is often of pivotal importance for firms. This dissertation considers several operational models that incorporate consumer behavior. We study how operational decisions, such as pricing, advertising spending, and product variety, can be used as levers to manage consumer demand in order to boost firm profitability.First, we develop game theoretical models to analyze the effectiveness of advertising-relate

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YINYIN, WANG. "Consumer Behavior Characteristics in Fast Fashion." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20322.

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Currently there is a lack of research in fast fashion consumer behaviors both in academicand marketing aspects. This research addresses the fast fashion consumer behaviorcharacteristics, and analyzes the how general consumer behavior theories apply to fastfashion consumer behavior, and what the underlying causes that form the behaviors. Theanalyses are based on combination and comparison of conventional consumer behaviortheories, empirical basis that is found from questionnaires conducted in Sweden, and brandsstudies on H&M, Ginatricot and Zara. The main results from the analyses are respe

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Zahid, Iqba Muhammad. "Sustainable Fashion Consumption and Consumer Behavior." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20715.

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Thesis was carried out to make an estimation of the willingness of consumers to buy the clothes produced under eco-friendly and decent way. Neoclassic demand theory was used and basic idea was to know that either moral effects on a consumer’s individual decision while choosing the products manufactured under friendly environment or not; if yes, then how and how much. Survey method along with choice experiment analysis was used to collect the data. Selected area was Boras Sweden and 50 respondents were considered for the survey. To estimate the degree of willingness of a consumer to pay for a S

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Ryan, Mark Joseph 1978. "A Satisficing Model of Consumer Behavior." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/12095.

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xiii, 230 p. : ill. (some col.)<br>I develop a model in which a representative consumer selects an affordable consumption bundle, not as a single choice, but as the end result of a series of smaller, incremental purchase decisions. If the array of such incremental choices facing the consumer is sufficiently complex relative to the consumer's computational abilities, then the consumer may choose to employ a simplifying heuristic or rule-of-thumb to guide her behavior. I demonstrate the existence of a simple and well-defined example of such a strategy, based upon a satisficing decision rule. I f

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Yoon, Sangsuk. "Procedure Invariance Violations in Consumer Behavior." Diss., Temple University Libraries, 2018. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/482977.

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Business Administration/Marketing<br>Ph.D.<br>Although prior studies have widely examined how descriptions of task environment influence consumer preference, the effect of procedure elicitation methods on consumer preference have not yet been explored thoroughly. To address this issue, this three-essay dissertation investigates the effect of preference elicitation methods on consumer preference in three different domains: anchoring, risky choice and decision framing. This dissertation also uses a multi-method approach that includes behavioral experiments, meta-analysis, p-curve analysis, eye-t

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Dyachenko, Tatiana L. "Bayesian Models for Studying Consumer Behavior." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1403017394.

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Helm, Amanda E. "Cynical consumers dangerous enemies, loyal friends /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4352.

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Thesis (Ph. D.) University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 1, 2007) Includes bibliographical references.

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Yoon, Miri. "An experimental study of consumer's attitudes toward the Web cross-cultural analysis of cultural values and online consumer behavior /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4953.

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Thesis (M.S.)--University of Missouri-Columbia, 2007.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on November 9, 2007) Includes bibliographical references.

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Malkewitz, Keven. "The effect of representational fidelity and product design quality on attitude toward the product and product recognition /." view abstract or download file of text, 2000. http://wwwlib.umi.com/cr/uoregon/fullcit?p9987237.

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Thesis (Ph. D.)--University of Oregon, 2000.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 167-178). Also available for download via the World Wide Web; free to University of Oregon users.

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Zniva, Robert, and Wolfgang Weitzl. "It's not how old you are but how you are old: A review on aging and consumer behavior." Springer Nature, 2016. http://dx.doi.org/10.1007/s11301-016-0121-z.

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The paper presents a review of 128 studies on the behavior of older consumers published in the last 35 years (from 1980 to 2014) in 35 peer-reviewed journals. The purpose of the procedure is twofold: First, we aim to summarize results on agerelated changes in consumer research. Second, by doing so, we evaluate the relative importance of age-related factors (chronological, biological, psychological, and social age as wells as life events and life circumstances) in research on older consumers. Results of the review show that research on older consumers is still dominated by investigations

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Dong, Xiao. "Consumer Preferences, Consumer Behavior and Producer Responses in the Retail Sector." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1572935866720799.

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Huang, Lisha, Chi Hu, and Xueying Zhang. "Consumer experience analysis : A case study of Apple Inc. from consumers' perspective in experience marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21328.

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The thesis is intended to illustrate and analyze the role of consumer experience and the authors also take demographic cultural factors into consideration by researching on the consumers’ evaluation towards iPhone experiences. The authors used both exploratory and descriptive strategies. In order to obtain the primary data, the authors applied multiple methods, including quantitative and qualitative methods, respectively, questionnaire, structured and unstructured interviews. The authors applied SD-logic, Four Realms of Experience, Consumer behavior determinants and Decision making process th

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Thienmongkol, Kaorat, and Pongsatorn Thaisuntad. "Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544.

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Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishConsumer?” Purpose: The purpose of this report is to study the insights about the factors that triggerpurchasing behavior of young Swedish consumer to shopping on the internet.The result will enable managers of e-commerce firms to outline strategies topenetrate the Swedish market, and will also contri

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Solano, Alexis A. "Willingness to pay for organic and natural foods do the definitions of these terms affect consumer behavior? /." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 147 p, 2008. http://proquest.umi.com/pqdweb?did=1654490071&sid=5&Fmt=2&clientId=8331&RQT=309&VName=PQD.

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Bailey, John Franklin. "Customer buying behavior at selected petroleum shops in Cape Town." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/973.

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Thesis (MTech (Business Administratiom, Marketing Management))--Cape Peninsula University of Technology, 2011<br>The dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as i

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Sanchez, Marissa R. "A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans." Thesis, University of North Texas, 2002. https://digital.library.unt.edu/ark:/67531/metadc3213/.

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The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in th

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Chan, Siu-kay. "Consumption behaviour of Mainland vacation visitors in Hong Kong." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25018036.

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Chen, Kai-Ming, and 陳凱銘. "Consumer Loneliness and Consumer Purchase Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/khmap7.

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碩士<br>國立彰化師範大學<br>企業管理學系<br>106<br>Despite the popularity of social networking and the internet, loneliness appears to prevail among consumers. However, previous studies did not provide much evidence regarding the association between consumer loneliness and consumer commodity preferences. With the aid of the questionnaire developed by the study, the data of the study were collected from Taiwanese consumers.The data of the study were analyzed to examine the direct effects of consumer emotional loneliness and social loneliness on consumer commodity preferences and the indirect effects of consume

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Wang, Shih-lun Alex Leckenby John D. "Content class effects on consumer online information processing." 2002. http://wwwlib.umi.com/cr/utexas/fullcit?p3108529.

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"Consumer embarrassment." 2006. http://library.cuhk.edu.hk/record=b5892924.

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Wong King Yin.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2006.<br>Includes bibliographical references (leaves 79-83).<br>Abstracts in English and Chinese; questionnaires in Chinese.<br>Abstract (English) --- p.2<br>Abstract (Chinese) --- p.3<br>Dedication --- p.4<br>Acknowledgements --- p.5<br>Table of Contents --- p.6<br>Chapter Chapter 1 --- Introduction --- p.8<br>Chapter 1.0 --- Overview --- p.8<br>Chapter 1.1 --- Background --- p.8<br>Chapter 1.2 --- Research Objectives --- p.11<br>Chapter 1.3 --- Expected Contributions --- p.11<br>Chapter 1.4 --- Organization of the

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Ting, hau-jay, and 丁豪傑. "Consumer Behavior of Pager." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/82551817099091874345.

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Kusterer, Sandra. "Shyness in consumer behavior." Master's thesis, 2017. http://hdl.handle.net/10362/27878.

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Shyness is widespread among the population and affects a large group of consumers. Companies, however, have barely knowledge about this kind of consumers and their behavior. Particularly in the field of complaint management the barriers which prevent consumers of voicing a complaint are largely unknown and quite often companies are not aware of the dissatisfaction among their customers. Thus, this paper aims to analyze the impact of shyness on consumer complaint behavior. A survey-based approach was performed and it was detected that shy consumers have a slight preference for online over offli

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Wang, Ming–Li, and 王明俐. "The effect of consumer involvement on customer complain behavior–moderating of consumer behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/31037759465067768829.

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碩士<br>育達商業科技大學<br>企業管理所<br>99<br>recent years, the rise in consumer awareness, consumer goods for their favorite will take more time to study before deciding to buy or not. Therefore, many papers have a lot of consumer involvement dwell, which the study of consumer shopping behavior is most extensive. But most of the research show that consumer satisfaction with the degree of involvement were highly positively correlated. This study places the reverse way of thinking, for customer complaints and consumer involvement on the impact of customer complaint behavior research. Research focus is: (a)

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Huang, Jheng-Hao, and 黃鉦皓. "The effect of consumer involvement on customer complain behavior- moderating of consumer behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/12642208751719067527.

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碩士<br>育達商業科技大學<br>企業管理所<br>99<br>Some scholars have suggested impulse buying behavior research can address the issues complained about, because consumers expect to avoid inconsistencies resulting discontent. Studies have pointed out that the behavior of regret to the complaint through the intermediary between the (satisfaction, repurchase will complain, etc.) giving rise to complaint behavior, but sorry if you do not act through intermediaries is a direct result of complaints will have an impact. Consumer impulse buying by the reaction. Since there is no relationship involved, whether there wi

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"Experiential value in consumption: scale development and validation." 2009. http://library.cuhk.edu.hk/record=b5896920.

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Chan, Ka Yan Elisa.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2009.<br>Includes bibliographical references (leaves 99-106).<br>Abstracts in English and Chinese.<br>ABSTRACT (ENGLISH) --- p.ii<br>ABSTRACT (CHINESE) --- p.iv<br>ACKNOWLEDGEMENTS --- p.vi<br>TABLE OF CONTENTS --- p.viii<br>LIST OF TABLES --- p.xi<br>LIST OF FIGURES --- p.xii<br>LIST OF APPENDICE --- p.xii<br>Chapter CHAPTER ONE --- INTRODUCTION --- p.1<br>Chapter 1.1 --- Background --- p.1<br>Chapter 1.2 --- Overview of Research Objectives --- p.2<br>Chapter 1.3 --- Outline of the Current Study --- p.2<br>Ch

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