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Dissertations / Theses on the topic 'Consumer behavior in online art'

Author: Grafiati

Published: 25 November 2024

Last updated: 31 July 2025

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1

Kumar, Shefali. "Consumers' Behavioral Intentions Regarding Online Shopping." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2634/.

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This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Prod

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2

Golshiripour, Esfahani Mohsen. "An exploration of artists’ and consumers’ online art storytelling: A narrative transportation theory perspective." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2024. https://ro.ecu.edu.au/theses/2842.

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The art industry has undergone a tremendous transformation due to the rapid growth of online marketplaces. This change has provided artists with unprecedented opportunity to reach a global audience. However, it has also presented obstacles in forming meaningful connections with potential customers. Through the lens of Narrative Transportation Theory (NTT), this study examines the characteristics of artists’ storytelling and the interpretation of such narratives by online art market consumers. The main objective is to investigate the types of storytelling techniques evident in narratives create

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Roberts, Lindsay R. "Normative Influence on Consumer Evaluations and Intentions and the Moderating Role of Self-Regulatory Capacity." University of Toledo / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1405518152.

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4

Andersson, Edith, Matilda Andersson, and Sofie Rehnström. "Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48646.

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Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. There lies importance for firms in retrieving knowledge of how the target market thinks and reacts. This research allows for a deeper understanding of the motivations of consumer behavior, which will be of high value for retailers and marketers when further operating in 2020 and entering 202

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Vasquez, Lauren. "Determinants and Impacts of Pinterest Consumer Experiences." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc700041/.

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Pinterest is one of the fastest growing social networking sites and is attracting the interest of retailers as an effective way to interact with consumers. The purpose of this study was to examine: 1) determinants and impacts of Pinterest consumer experiences. Specifically, this study examined the impacts of retailer reputation, trust, perceived ease of use, and perceived usefulness on Pinterest consumer experiences on retailer SNS. 2) To identify the impacts of Pinterest consumer experiences on consumer satisfaction, behavioral intention, and online retailer relationship. The instrument used

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Salehan, Mohammad. "Three Essays on Social Media: the Effect of Motivation, Participation, and Sentiment on Performance." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804892/.

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In recent years, social media has experienced tremendous growth in the number of users. Facebook alone has more than 1.3 billion active users and Twitter has attracted over 600 million active users. Social media has significantly changed the way humans communicate. Many people use social media to keep in touch with family and friends and receive up-to-date information about what happens around the world. Politicians are using social media to support their campaigns. Use of social media is not restricted to individuals and politicians. Businesses are now using social media to promote their prod

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Taylor, David George. ""I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc31549/.

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To paraphrase an old bromide, "you are what you consume." Consumers derive their sense of self through products, brands, performances and a host of other meaning-laden materials that they consume. The marketing literature has long recognized possessions as an extension of the self-concept. Although hundreds of studies have examined the linkage between consumption and the self, surprisingly few have examined a related phenomenon - the relationship between the self-concept and word of mouth (WOM). A handful of studies have demonstrated the use of WOM to enhance the consumer's self-image, but

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Lefevre, Emelie, and Marcus Nilsson. "The responsible consumer – Consumer consciousness from idea to delivery : an exploratory study of consumers’ willingness to act socially responsible when purchasing fashion online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20779.

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The purpose of this thesis is to investigate consumers’ willingness to act socially responsible in their online fashion purchasing behaviour. Three frameworks; Theory of Planned Behaviour (TPB), Socially Responsible Consumer Behaviour (SRCB) and Consumer Social Responsibility (CNSR), constitute a foundation and have been combined in a conceptual framework. The research approach used is a qualitative research approach, and the empirical data was gathered in two semi-structured focus-groups with five and six participants. The participants were recruited by a convivence sampling method, with purp

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Vianello, Silvia <1979&gt. "Online consumer behavior in virtual communities." Doctoral thesis, Università Ca' Foscari Venezia, 2007. http://hdl.handle.net/10579/660.

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Thienmongkol, Kaorat, and Pongsatorn Thaisuntad. "Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544.

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Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishConsumer?” Purpose: The purpose of this report is to study the insights about the factors that triggerpurchasing behavior of young Swedish consumer to shopping on the internet.The result will enable managers of e-commerce firms to outline strategies topenetrate the Swedish market, and will also contri

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Krishnankutty, Nair Rajamma Rajasree. "An empirical investigation of the salient dimensions of Baby Boomer and Generation Y consumers' health care decision choices." Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5362/.

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The purpose of this research is to empirically investigate consumers' health care decision choices in a dynamic market setting. The unprecedented demands on the U.S. health care system coupled with the mounting controversies surrounding health care reform suggest that consumers' health care decisions warrant empirical research attention. Toward this end, this dissertation empirically explored (1) the characteristics of consumers who possess a willingness to use non-conventional treatments over conventional treatments, (2) the characteristics of consumers who elect self-medication in lieu of

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Baeva, Anelina Yasenova. "Online consumer behavior : Web experience elements in online clothing market." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17951.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retaile

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Jeon, Sua. "The Effect of Consumer Shopping Motivations on Online Auction Behaviors: An Investigation of Searching, Bidding, Purchasing, and Selling." Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5366/.

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The purposes of the study were to: 1) identify the underlying dimensions of consumer shopping motivations and attitudes toward online auction behaviors; 2) examine the relationships between shopping motivations and online auction behaviors; and 3) examine the relationships between shopping attitudes and online auction behaviors. Students (N = 341) enrolled at the University of North Texas completed self-administered questionnaires measuring shopping motivations, attitudes, online auction behaviors, and demographic characteristics. Using multiple regression analyses to test the hypothesized rel

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soponprapapon, varanya, and Tachchaya Chatchotitham. "Consumer behavior of Thai People Toward Hotel Reservation Online." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12631.

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Tran, Gina A. "Investigating E-servicescape, Trust, E-WOM, and Customer Loyalty." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699848/.

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Old Spice cleverly used a handsome actor to play the Old Spice Man character for a Super Bowl commercial in 2010. After the game, this Old Spice commercial was viewed more than 13 million times on YouTube, a social media video-sharing site. This viral marketing campaign, also known as electronic word-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers’ minds, increased brand awareness, and inspired people to share the video links with their family, friends, and co-workers. The rapid growth of E-WOM is an indication of consumers’ increased willingness to convey marke

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Fu, Qingchen, and Yue Yuan. "Factors influencing Chinese consumer behavior purchasing clothes online in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19946.

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Park, Jae-Jin. "Understanding consumer intention to shop online : a model comparison /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.

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Chang, Jieun. "Three Papers on Firm and Consumer Behavior in Online Markets." Thesis, University of Colorado at Boulder, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3561932.

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<p>My dissertation contains three empirical studies on firm and demand behavior in the U.S. high-speed Internet market. The first study examines the question that the probability of new entry varies with the characteristics of markets in which an incumbent firm is able to offer mixed bundling. Empirical findings present low entry rates in markets with high income and more years of schooling, because these markets are associated with low likelihood of switching. As the federal government aims to increase high-speed Internet access, more competition led by a new entry can increase high-speed Int

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Sun, J. (Jia). "Exploring the factors affecting online consumer behavior in China:case: Taobao." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201811093003.

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With the development of electronic commerce, the number of online consumers increase a lot. Consumers are willing to purchase products online since it has great advantages such as saving time, creating convenience and offering more choices. As the biggest and most innovative retail e-commerce market in the world, China possesses 17% online retailing sales from total retail sales in 2017. As the largest e-commerce site in China, Taobao takes over 80% of the e-commerce market share. The purpose of this thesis is to do in-depth exploration of the factors that affecting online consumer behavior

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Gustafsson, Jens, and Carolina Jönsson. "The online challenge : Factors influencing students buying behavior online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36028.

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Purpose: The purpose of this study was to find what factors, and to what extent these factors, affects students buying behavior regarding textbooks online. Method: A quantitative and deductive approach by collecting data using a questionnaire through Facebook. The population for this study is University students in Sweden, and convenience sampling was used. A descriptive research design was chosen for this thesis. Conclusions: In this research it was clear that students did not experience perceived risk when purchasing online. Regarding the price as an affecting factor, there was an impac

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Chen, Qianqian, and Yuren Wang. "Buying Imported Products Online : A quantitative study about Chinese Online consumer behavior towards imported products." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260259.

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With the fast growing Chinese online marketplace and the increasing popularity of shopping imported products online in China, more and more practitioners and researchers are interested in understanding the cues that Chinese consumers use to evaluate imported products consumption online. Our quantitative study aims to identify what factors affect the behavior of Chinese online consumers towards imported products and the relationships between the identified factors and purchase intention, and thereafter help companies to understand how to increase Chinese online consumers’ purchase intention of

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Ha, Young. "The influence of online visual merchandising on consumer emotions moderating role of consumer involvement /." Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1135134346.

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Ruth, James L. "Consumer Behavior in the Online Marketplace: How Time and Access to Information Drive Consumer Decisions." Thesis, School of Information and Library Science, 2006. http://hdl.handle.net/1901/360.

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The online marketplace is growing every year. As it continues to grow it is important to understand the interactions between online consumers and online merchants. This study examines the relationship between online merchants and online consumers focusing on how information is passed between the two. With consumers able to search and view dozens of stores in the time it used to take for many of them to drive to one, why are consumers not able to find the best price for the good they hope to buy? By examining past literature on information theory and consumer behavior, combined with conside

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Vossen, Alexander [Verfasser]. "Essays on external ideation : exploring innovative online consumer behavior / Alexander Vossen." Aachen : Hochschulbibliothek der Rheinisch-Westfälischen Technischen Hochschule Aachen, 2013. http://d-nb.info/1034056727/34.

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Lelong, Floriane, and Julien Tartas. "The olfactory experiential marketing online." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25478.

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Ahsan, Ayesha. "Consumer ratings-reviews and its impact on consumer purchasing behavior." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-219309.

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Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. This research has been conducted from a storytelling perspective with the purpose of finding the correlation between consumer reviews and consumer purchasing behavior. This study focuses on consumer stories which are reflected in terms of product reviews and ratings. Where the correlation between these reviews and ratings and their effects on ov

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Lee, Misuk. "Airline passengers' online search and purchase behaviors." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/29605.

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Thesis (Ph.D)--Industrial and Systems Engineering, Georgia Institute of Technology, 2010.<br>Committee Chair: Garrow, Laurie; Committee Co-Chair: Castillo, Marco; Committee Co-Chair: Goldsman, David; Committee Member: Griffin, Paul; Committee Member: White, Chelsea (Chip). Part of the SMARTech Electronic Thesis and Dissertation Collection.

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Fokin, Dennis, and Joel Hagrot. "Constructing decision trees for user behavior prediction in the online consumer market." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186497.

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This thesis intends to investigate the usefulness of various aspects of product data for user behavior prediction in the online shopping market. Specifically, a data set from BestBuy was used, containing information regarding what product a user clicked on given their search query. Decision trees are machine learning algorithms used for making predictions. The decision tree algorithm ID3 was used because of its simplicity and interpretability. It uses information gain to measure how different attributes help the tree split the set into smaller subsets. The approach was to use one decision tree

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Koskinen, S. (Siiri). "Targeted social media advertising and consumer decision making in online buying behavior." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201706062561.

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The aim of this research is to understand how targeted social media advertising influences online buying behavior. More accurately, this research focuses on the five-stage consumer buying decision process model and how targeted social media advertisements affect each stage of the model. This research approaches the subject through phenomenography, where the objective is to concentrate on the attitudes and opinions of individuals and gain a deeper understanding by observing the phenomenon closely. Research theory examines prior research of social media marketing, targeted social media advertisi

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Tang, Ya. "An empirical study of mobile auction adoption amongst online auction users in Hong Kong /." View abstract or full-text, 2006. http://library.ust.hk/cgi/db/thesis.pl?ISMT%202006%20TANG.

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Tapson, Megan Jacqueline. "Demographical diversity influence on online shopping orientation and propensity to buy online." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002784.

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Online shopping is a growing phenomenon all over the world, and it has thus had an influence on the shopping process for many consumers (Brengman et al., 2005:79; Brown et al., 2003:1667; Kau et al., 2003:139). Consumers are now choosing to shop online due to changes in their lifestyles and demographic diversity (Kau et al., 2003:139). The purpose of this research was to examine the extent to which demographic diversity influenced online shopping orientation and propensity to buy online. The researcher first conducted an in-depth theoretical study of previous research into demographic diversit

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Ström, Martin, and Olivia Karlsson. "Online reviews’ influence on purchase decisions within the Hotel Industry." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54531.

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Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry? Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. Method: In this study, a deductive compara

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Jozanovic, Helena. "The pre-purchase journey of online shopping : A study of Swedish consumers’ online shopping pre-purchase phase." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32142.

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With changing environments and the development of technology, the online marketplace is a relevant field in need of continuous study. As consumer act and behave differently due to cultural aspects as well as individual characteristics and external influences, there is a need for research in order to understand their behavior in this changing marketplace. This paper investigates the elements of Swedish online consumers’ pre-purchase journeys, and sought out to contribute in terms of illustrating the online shopping journey in today’s online environment from a consumer perspective. It does so ba

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Shamina, Yana. "Marketing of luxury products." Doctoral thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-114052.

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The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the brand. It is very important to maintain the traditional values for luxury brands but in order to stay in touch with the target audience, luxury producers have to face and adapt to rapidly changing environment. There are a lot of debates about com

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PARDHE, PRASHANT. "CONSUMER BEHAVIOR TOWARDS ONLINE ADVERTISEMENT." Thesis, 2013. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19647.

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The growing use of Internet in India provides a developing prospect for E-marketers. If E marketers know the factors affecting online buyers’ behavior, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This research is part of larger study, and focuses on factors which online buyers keep in mind while shopping online. It also investigates how different types of online buyers perceive websites differently. This re

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Huang, Sheng Chieh, and 黃聖傑. "Consumer Behavior in Online Decoration Items." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/6b4wqj.

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碩士<br>東吳大學<br>企業管理學系<br>96<br>The network is similar to realistic social making concrete for micro, floods each kind of social activity, causes the network society group vigorous development. Recently appears many provides the Avatar service society the group website, enables the user to purchase the virtual decoration items to dress up own Avatar. The above phenomenon visible for is one kind of symbolic consuming behavior, the consumer affiliation by the purchase specific commodity significance, satisfies oneself regarding in social and the hedonic demand; However, the related symbolic consum

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Wu, Teng-Yen, and 吳騰彥. "Integrated Online to Offline Consumer Behavior." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/54497862074623384845.

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博士<br>國立中正大學<br>資訊管理學系暨研究所<br>101<br>As O2O (online to offline) service model has developed prosperously these recent years, the model where consumers are brought from the Internet to physical stores is receiving more attention. Many business organizations want to increase consumer loyalty through e-loyalty programs, but the effectiveness of such method requires further clarification. Previous researches discussed the correlation between consumer perceived value and customer loyalty, but few of them distinguished significantly perceived value, particularly how consumers’ online perceived value

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Hsiao, Cheng-Fu, and 蕭丞甫. "Exploring Consumer Behavior of Online Music Piracy." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/70136315160953027304.

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Rola, Mariana dos Santos gomes. "Consumer behavior: Online grocery shopping in Portugal." Master's thesis, 2015. http://hdl.handle.net/10362/15696.

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Living in the digital era, activities that have for centuries acted one way, have now changed and entered the online world, and online grocery shopping is one of them. It is a worldwide phenomenon and is already a significant part of people’s lifestyle in several countries however, in Portugal, it is still in expansion and improvement. Based on the Theory of Planned Behavior, this study allowed to estimate how the perceived risk and shopping orientation counterbalances the convenience offered to consumers. Furthermore, it validated how usability and access to focused promotions can help

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SRIVASTAVA, ADITYA. "CONSUMER BEHAVIOR TOWARDS ONLINE STREAMING PLATFORM SUBSCRIPTION." Thesis, 2022. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19686.

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Digital Streaming Platforms, also known as Over The Top platforms, are internet streaming media services that have gained a lot of popularity in recent years. NETFLIX, AMAZON PRIME VIDEO, DISNEY + HOTSTAR are just a few of the OTT channels available in India. According to projections, the Indian OTT sector would have $5 billion customers by 2023. The purpose of this study is to examine customer perceptions of purchasing subscriptions of OTT platforms. The study also aims to determine the elements that influence consumers' decision to use OTT platforms as well as their happiness with

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INKAEW, AMONDECH, and Amondech Inkaew. "Exploring Consumer Behavior of Thai Millennials towards Buying Consumer Electronics Online." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/vz4x2q.

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碩士<br>國立臺北科技大學<br>管理學院外國學生專班(IMBA)<br>107<br>Online shopping has gained popularity in various types of products. The main attraction for consumers to shop online is convenience. Consumers nowadays can save time and enjoy the ease of shopping over the internet for a wide variety of items instead of going to a conventional store. However, consumer electronics are perceived as expensive products and many customers need to experience it before purchase. Moreover, there are other factors such as perceived ease of use, Perceived Usefulness, perceived privacy and security of transactions, need for to

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Tsai, Chien-Yuan, and 蔡健媛. "A Study on Consumer Behavior for Online Games." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/94105735536012849486.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>92<br>The online game industry grows rapidly in these few years. Attrated by the huge market revenue, many game developers start to produce or publish the online game products. This results in a large amount of online game products. The purpose of this study is to understand the consumer behavior of online games. The lifestyle and the demography will be discussed in this study. The focus of this study is to find out if the consumer behavior will be affected by the difference of the lifestyle and demography. This thesis is based on the E.K.B. Model to develop the s

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Sharkhuu, Oyundelger, and 于思佳(Oyundelger Sharkhuu). "Consumer behavior towards on online retailer in Mongolia." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/56e8wd.

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碩士<br>國立聯合大學<br>管理碩士學位學程<br>102<br>Many people that live in twenty first centuries, they can not far away from their Computer and Internet. The online shopping is an addiction because people can find all the stuff so easy you need in one places. This research is focused to find how to influence the key success factors for online retailer in Mongolia. During the last few years, Mongolian internet users are growing also online retailer concept developed very rapidly. This study would like to examine effect of complementary of service quality (complementary of interaction quality, complementary o

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KUNG, PO-WEI, and 龔柏瑋. "The Study of Consumer Behavior in Online Auction." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qdhqw5.

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碩士<br>逢甲大學<br>應用數學系<br>105<br>After the currency appears, human began to trade. For a long time, there are many experts and scholars studying consumer behavior in the field of Economics, Praxeology and so on. Because of the environmental variation, human behavior is constantly changing, which results in different research conclusions. As the saying goes, the technology comes from human nature, and the progress of technology and science speed up the pace of change in human behavior, especially the Internet. The emergence of the Internet makes many human behaviors changed with different forms, i

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yuan, li shih, and 李士元. "A Study of Consumer Behavior in Music Online." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/90440145524236118819.

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碩士<br>大葉大學<br>事業經營研究所碩士在職專班<br>94<br>With the gradual development of internet communication, the transmission of music files is more convenient and the online music market is rapidly growing. In cooperation with the KKBOX of Skysoft Co., Ltd, the HiNet Internet Service by Chunghwa Telecom has offered the online music service. The customers can receive and play music files via internet service. This service provides functions similar to the online music players, but is distinct from the current online music stores, which charge by downloading files, or those like P2P music exchange. This study

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Ko, Mei-Chun, and 柯美君. "Effect of website sociability on online consumer behavior." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/11679829587810591665.

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碩士<br>國立中央大學<br>資訊管理研究所<br>96<br>As technology evolves, so do online shopping channels. Nowadays some online shopping websites provide multimedia presentations and product information present by virtual clerks. In order to enhance consumer''s sensations. Online retailers should benefit from interactivity of Internet for placing consumers in vividly virtual reality, according to a research of International Data Corporation in 2000, the rate of consumers cancel a transaction after making a choice to buy is higher than 70%. Consumers tend to withdraw potential purchases due to absence of interact

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Wang, Shih-lun Alex Leckenby John D. "Content class effects on consumer online information processing." 2002. http://wwwlib.umi.com/cr/utexas/fullcit?p3108529.

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Jie-Min, Wang. "Comparison of Online Shoppers' and TV Shoppers' Consumer Behavior." 2006. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-0707200601585300.

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Tan, Xiang-Yang, and 陳嚮陽. "Library Recommender System – Integrating with Online Bookstore Consumer Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/b95fa8.

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碩士<br>國立交通大學<br>資訊管理研究所<br>103<br>Information overload and enhance the usage of low borrow library collections is the challenges of Library. Recommender Systems (RSs) is one of the best tool to overcome these challenges, but its’ always come along with the issues like privacy and data sparsity. This research aim to overcome the challenges and issues above with integrating consumer behavior from online bookstore. Proposed algorithm is Reference by Collaborative Filtering to infer the R-index for the target and the recommend books. The results show that by integrating data from online bookstore

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Wang, Jie-Min, and 王捷民. "Comparison of Online Shoppers’ and TV Shoppers’ Consumer Behavior." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/11500114128713128483.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>94<br>The way people used to shop has been changing and evolving. Virtual space brings us 24-7 shopping environments and every purchase can be done at home. From catalog shopping, TV shopping to online shopping, there exists a large amount of “virtual” shoppers that is not only a new customer generation, but also a group that brings billion-dollar business. This research dedicates to study two large customer groups of virtual channels, which are online shoppers and TV shoppers. Due to efforts done by previous scholars, we organize their studies to construct th

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