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1
Moslehpour, Massoud, Pham Van Kien, and Ilham Danyfisla. "Differences of customer purchase behavior toward organic rice in Indonesia and Taiwan." International Journal of Quality and Service Sciences 6, no. 4 (November 17, 2014): 348–68. http://dx.doi.org/10.1108/ijqss-04-2013-0024.
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Purpose – The purpose of this study is to investigate the similarities and differences in consumer purchasing behavior of Taiwanese and Indonesian organic rice consumers. Design/methodology/approach – This study uses quantitative methods with the primary data collected from consumers in Indonesia and Taiwan through structured questionnaire to understand customer purchasing behavior toward organic rice in the two countries. A total of 415 useable questionnaires were computed and analyzed through factor analysis, reliability analysis, regression analysis, correlation and t-test. Findings – The results of this research indicate significant differences between Indonesia and Taiwan in their consumer knowledge and consumer purchase behavior, but not for environmental concerns and consumer attitude. Practical implications – The results of this study will assist producers of organic rice in developing countries to adapt to new organic food standards and marketing to ensure high food quality standards for both domestic and export markets. Originality/value – This study provides insights into the preferences of consumers of organic rice both in Taiwan and Indonesia. Empirical results in this study provides comparisons between two countries attitudes toward organic rice and this study emphasizes the correlation between consumer purchasing behavior, consumer knowledge, environmental concerns and attitude for Indonesian respondents, Taiwanese respondent, and both combined.
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Agustiningsih, Glorya, Wiratri Anindhita, and Melisa Arisanty. "Mapping of Indonesian Consumer Behavior on Social Media - Netnography Study of Online Shopping Behavior on Social Media for Improving MSME in Indonesia." KnE Social Sciences 2, no. 4 (June 13, 2017): 312. http://dx.doi.org/10.18502/kss.v2i4.902.
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Usaha Mikro, Kecil, dan Menengah/MSME (Micro, Small, and Medium Enterprises, thereafter called MSMEs) is one of the business sectors playing significant roles in the economic growth of Indonesia. The increase of MSMEs pushes the State Minister for Cooperatives, and Small and Medium Enterprises (SME) to encourage MSME performance by enhancing their quality. One attempt taken is to apply information and communication technology, especially social media, to promote the products. In reality, many MSMEs lack sufficient understanding of social media usage in business. As a result, many MSMEs have difficulties identifying online media consumer behavior in developing their marketing strategies. This researchattempts to map consumer behavior in social mediaand explores how MSMEs can capitalize on the marketing powers of social media. This research uses a netnography method for mapping online consumer behaviour. Primary data are collected from observations of online interaction between consumers and sellers (MSMEs). The results are analyzed using Philip Kotler’s Consumer Behavior Model and Kozinet’s Online Consumer model.
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Purnama, Septian Maulana, Rudi Wibowo, and Ati Kusmiati. "FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN DAN PERILAKU KONSUMEN RUMAH TANGGA TERHADAP DAGING SAPI DI KABUPATEN JEMBER." JSEP (Journal of Social and Agricultural Economics) 9, no. 3 (November 15, 2017): 8. http://dx.doi.org/10.19184/jsep.v9i3.5813.
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Beef is one of the food requirements strategically in Indonesia. Consumption of beef each year has increased, while the price of beef also increased, it is contrary to the demand theory. The purpose of this research to know (1) what factors that influence the beef demand in Jember Regency; (2) what factors that influence the behavor of household consumer to consume in Jember Regency (3) preference of household consumer behavior for beef in Jember Regency The research method uses descriptive method and analytic method. The Data analysis use Multiple Linear Regression Analysis, Factor Analysis and Fishbein Multiatribut Analysis. Results from this study indicate (1) the factors affecting demand, namely, income level, chicken meat prices, and population (2) factors that influence the behavior of household consumers to consume in Jember: cultural factor, external character factors of consumers, social factors, the perception factor, privacy factor and motivation factors (3) Household consumer preferences for beef of three variables alternately; piece of meat, meat color and fat content.
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Yuliani, Irma, and Alif Khuwarazmi. "Does Hijrah Trends Create a Different Decision on Behavior Consumption of Indonesian Muslims?" Bulletin of Islamic Economics 1, no. 1 (April 27, 2022): 9–23. http://dx.doi.org/10.14421/bie.2022.011-02.
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The growth of digital activity in human life has an impact on hijrah activities among Indonesian Muslims. Digital activities have encouraged the spirit of Indonesian muslim through religious persuasion from figures who become their role models (their idols), including reciter of holy Qur’an (qari’), asatidz, da'i, Muslim celebrities, singer of nasyid and other figures. Not everyone sees the trend, although in religious perspective the hijrah activities still reap a lot of controversy, but in other hand these activities have a diffirent impact on the economic sector. This study aims to investigate the impact of hijah trend of Indonesian muslim on the consumer decision to consume halal product in Indonesia. The sample of this study collected from some populations in Indonesia. To observe the specific characteristics, this study will devide the socio economic and demographic character through three regional classifications, consisting of eastern Indonesia, central Indonesia, and western Indonesia. The variables that employed in this study are religiosity, socio economic and demographic, and also the product attribute to find the impact of hijrah trend on the consumer decision to consume halal product (food, islamic modest fashion, cosmetic) in Indonesia. The method that used in this study is quantitative using Theory Planned Behavior approaches that was analyzed with Structural Equation Modelling-Partial Least Square (SEM-PLS) approach. The results show, the consideration of religiosity of Indonesian muslim to consume halal product increasingly grow when driven by spirit of hijrah of Indonesian muslim. Beside that, variabel Religiosity, islamic branding, persuasive marketing, product quality, appetite, price also accepted empically.
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Ghifarini, Anindila Fitria, Ujang Sumarwan, and Mukhamad Najib. "Application of theory of planned behavior in shrimp consumer behavior analysis." Independent Journal of Management & Production 9, no. 3 (September 1, 2018): 984. http://dx.doi.org/10.14807/ijmp.v9i3.705.
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Although the export orientation of shrimp commodities in developing fisheries sector is very influential and has a great contribution in the country's economic development, but there are still many obstacles encountered in shrimp exports. Besides, domestic market can be an alternative choice for shrimp market. Understanding consumer behavior towards shrimp is very important for producers and government in order to know how consumers’ intention in shrimp consumption. Therefore, in this study conducted a consumer behavior analysis of shrimp to determine intention in shrimp consumption in Indonesia by using The Theory of Planned Behavior (TPB). This research aimed to analyze the characteristics of shrimp consumers, to analyze the contribution of attitudes toward behavior, subjective norms, and behavioral control and formulate market education strategy which can increase the consumption of shrimp. Descriptively, the results of the distribution of questionnaires showed that majority of shrimp consumers were less than 30 years old, with private employment type and housewives. The result of model Theory of Planned Behavior toward shrimp consumer behavior shows that there is a significant affects directly to intention which is from Subjective Norm. The influence of the environment are greatly affects consumers in taking decisions before making a purchase of shrimp products. The government in its program or policy has initiated an approach to the domestic consumers of seafood products in order to create high attention of people to consume fishery products.
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Mahendra, Mas’ud, and Wenny Mamilianti. "Persepsi konsumen dan faktor-faktor yang mempengaruhi keputusan pembelian beras premium." Journal of Agricultural Socio-Economics (JASE) 1, no. 1 (July 28, 2020): 1. http://dx.doi.org/10.33474/jase.v1i1.7150.
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Increasing rice consumption in Indonesia provides a great opportunity in the rice business. Rice's business development is marked by the emergence of rice producers with various brands and qualities. Improving the standard of living of the Indonesian people also affects consumer behavior in choosing rice to be consumed. This change in consumer behavior is responded by rice producers by producing super quality rice or often called premium rice. The rise of premium rice sales now needs a study of consumer behavior towards premium rice purchasing decisions. This study aims to analyze consumers' perceptions of premium rice and analyze the factors that influence consumer behavior in purchasing premium rice. The study's location was determined intentionally in the city of Pasuruan, and respondents were 100 rice consumers through convenience sampling. The method of data analysis uses tabulation description analysis and regression Logit models. The results showed consumers' perceptions of premium rice by 47% the price of premium rice is higher, 53% the color is perfect, 56% expressed better dexterity, 51% better aroma, 47% endurance as well as other rice, 78% uniformity of grain better, and 49% stated that cleanliness was the same as other rice. Consumer perception of the belief in premium rice that 47% of consumers stated that premium rice is better than medium rice. The factors that significantly influence the purchase of premium rice are education, income, and the number of household members.
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Sri Rezeki, Muammar Rinaldi, Ihdina Gustina, and Antonio Lodian. "The Influence Of Consumer Behavior and Prices On Consumer Decisions to Buy Products At PT. Daikin Airconditioning Indonesia." Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen 8, no. 2 (September 8, 2022): 284–95. http://dx.doi.org/10.47663/jmbep.v8i2.261.
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This study aims to determine the effect of consumer behavior on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the effect of price on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the influence of Consumer Behavior and Prices on Consumer Decisions at PT. Daikin Airconditioning Indonesia. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data obtained from the results of distributing questionnaires to respondents, secondary data obtained from data and literature relating to the problems discussed. The research population that will be used in the study are all consumers who make purchases at the company during the 2021 period as many as 15,336 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. Data were analyzed using multiple linear regression analysis method. The results showed that consumer behavior and prices had a positive and significant effect on consumer decisions at PT. Daikin Airconditioning Indonesia
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Setyawan, Andhy, Fandy Tjiptono, and Dadi Adriana. "Consumer Behavior and Business Strategy During the Early Stages of the COVID-19 Pandemic." Journal of Management and Business 21, no. 2 (September 15, 2022): 103. http://dx.doi.org/10.24123/jmb.v21i2.611.
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Consumer behavior is dynamic and contextual. An individual’s consumption habit is formed over time and is influenced by many internal and external factors. The consumption habit itself reflects what, where, when, why, and how to choose, purchase, consume, and dispose goods and services. When the COVID-19 pandemic hit, all consumers around the globe were forced to adapt into the never-happened-before realities, such as regional and national lockdowns, stay-at-home campaign, social/physical distancing policy, mandatory quarantine, and self-isolation. Utilizing available and accessible published materials, this paper aims to examine the significant impacts of the outbreak on consumer behavior in Indonesia and identify how the businesses respond to the changes in consumer behavior caused by the coronavirus. The timeframe of the analysis focuses on the early stages of the pandemic. Using the framework developed by Sheth (2020), the present study found supporting evidence of the eight impacts of COVID-19 on consumer behavior (e.g., hoarding behavior, improvisation, and the adoption of digital technology) in Indonesia. Furthermore, companies were found to respond to the pandemic and changes in consumer behavior by employing a combination of four business strategies: survival strategy, synchronizing strategy, stretching strategy, and shifting strategy.
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Genoveva, Genoveva, Jhanghiz Syahrivar, and Sonny Sonny. "Economizing Behavior During the Covid-19 Pandemic." European Journal of Business and Management Research 6, no. 6 (December 29, 2021): 247–52. http://dx.doi.org/10.24018/ejbmr.2021.6.6.234.
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The Covid-19 pandemic that has been going on in Indonesia for more than a year has had a major impact on the Indonesian economy. This condition makes consumers make various savings, namely strategies to save money. Consumer behavior related to savings is interesting to study because it is influenced by customer confidence, product involvement and social factors. The approach in this study is quantitative by analyzing the phenomena that occurred during the Covid-19 pandemic. Non-probability sampling will be used in this study with 305 respondents, but valid data to be processed amounted to 291 respondents. The questionnaire was distributed online using a google form. The data is processed using SEM via Amos. The results showed that consumer trust, product involvement influence social factors. While social factors affect the economy during the Covid-19 pandemic. However, customer confidence does not affect economizing behavior. We conclude that consumer trust and product involvement of young people (generation Z and millennials) tend to be influenced by peers, family, and people around them (social factors), including economizing behavior. Meanwhile, during the COVID-19 pandemic, this does not reduce economizing behavior among the younger generation (generation Z and millennials) in Indonesia.
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Bailusy, Muhsin N., Irfandi Buamonabot, Johan Fahri, and Muhammad Asril Arilaha. "ONLINE SHOPPING INDONESIA: CUSTOMER PERCEPTION." International Journal of Applied Business and International Management 7, no. 2 (August 20, 2022): 82–104. http://dx.doi.org/10.32535/ijabim.v7i2.1662.
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Online shopping has made changes in consumer behavior when shopping, especially in Indonesia, where online shopping continues to increase. For this reason, the question that arises then is how consumer perceptions are related to online shopping in Indonesia. The purpose of this study is to provide an overview of consumer perceptions of online shopping in Indonesia, namely Tokopedia, Shopee, Bukalapak and Lazada. A total of 850 respondents throughout Indonesia were involved in this study. Consumer perceptions related to online shopping in this study are security, self-efficacy, usefulness, ease of use, quality of e-service (reliability, web design, trustworthiness, personalization and responsiveness), purchase intention and customer satisfaction. The distribution of the questionnaires was carried out using two methods, namely surveys and filling out via google forms which were then analyzed and analyzed using a descriptive statistical approach. The results show that consumers tend to agree regarding security, ease of use, self-efficacy, usefulness, quality of e-service, purchase intention and customer satisfaction. Only consumer perceptions have differences in views related to online and offline buying and selling. In addition, online transactions and privacy of individual data are still a concern for consumers. Finally, some limitations and suggestions for future research are also discussed in this study.
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Lanasier, Evi Vileta. "PERILAKU KONSUMEN HIJAU INDONESIA : TINJAUAN SUDUT DEMOGRAFI DAN PSIKOGRAFI." Media Riset Bisnis & Manajemen 2, no. 2 (October 30, 2020): 89–111. http://dx.doi.org/10.25105/mrbm.v2i2.8088.
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Research about green marketing ałways focus by how the behavior of the green consumer for the marketing practice that done by the company. The goal of the research is want to test the green consumer from the demography point to view like age, sex, education rate and income rate and psychography point of view (percieved consumers, effectiveness, environmental concem, and political orientation) beside to look the profile of the green consumer in Indonesia.
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Jusuf, Dewi Indriani. "Analysis of Consumer Behavior on Buying Decision at the Online Shop, Easy Shopping Indonesia." Majalah Ilmiah UNIKOM 19, no. 2 (January 14, 2022): 97–104. http://dx.doi.org/10.34010/miu.v19i2.6389.
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Know the effect of the consumer behavior of online shop, Easy Shopping Indonesia on the consumers’ buying decision. The quantitative approach, descriptive and verified design are used. As much as 100 consumers of Essay Shopping in Bandung are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling based on Partial Least Square (PLS SEM). The research results show that the consumer behavior of Easy Shopping online shop affects the consumer buying decision significantly. The biggest effect of the consumer behavior dimension on the buying decision variable is a personal factor; the second one is a psychological factor; the third one is a social factor and the fourth one is a cultural factor. The biggest effect of the consumer behavior variable is on the dimension of payment method; then the second one is distribution selection; the third one is on brand selection; the fourth one is on buying time and the last one is on product selection. Those findings are the antecedents of the online buying decision which finally affect the changes of the buying decision from the conventional buying process into the online one.
Key Words : consumer behavior, cultural factors, social factors, personal factors and psychological factors, buying decision, product selection, brand selection, distribution selection, payment method and timing.
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Hijrah, Lailatul. "Segmentasi Konsumen pada Pasar Online di Indonesia." FORUM EKONOMI 19, no. 2 (January 10, 2018): 210. http://dx.doi.org/10.29264/jfor.v19i2.2127.
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This research aims to analyze market analysis Online based online consumer segmentation, profile and their characteristics. In the first stage of this study conducted a survey related to the Online consumer behavior literature, then perform cluster analysis and segmentation Online consumer spending behavior. A sampel of 328 respondents collected by mail survey. In order to perform segmentation according to usage patterns internet can use descriptive method non-overlapping post-hoc, this method is used to identify segments in accordance with the pattern of internet usage. Results showed that the consumer market Online consists of three segments that are generally commonly used are: segmentation pattern Basic Communication, in this segment of consumers who use the Internet primarily to communicate via e-mail, then the segment of Commerce or shopping in this segment of consumers who using the internet to surf and look around online stores and third segments of social relationships and pleasure, in this segment of consumers who exploit the internet using interactive features to interact and entertainment by way of chatting, blogging, video streaming, gaming, stalking and downloading. Limitations include data collected through a survey whose information comes from the Internet, so it takes the views of other parties who are not users but observers Online businesses that have other opinions on this segmentation. Later on this segmentation actually still can be broken down into several sub-segments, as continued research efforts.Keyword: Internet use pattern, segment, online sonsumer
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Arli, Denni, Fandy Tjiptono, Hari Lasmono, and Dudi Anandya. "Do consumer ethics and consumer religiousness evolve across time? Insights from Millennials in Indonesia." Young Consumers 18, no. 4 (November 20, 2017): 329–47. http://dx.doi.org/10.1108/yc-05-2017-00697.
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Purpose The Millennial generation accounts for 27 per cent of the world’s population. These numbers highlight the current and future impact of Millennials on world economies, and they are arguably the most powerful consumer group. Interestingly, Millennials are also the least religious generation. Hence, there is a need to investigate further how they view the world from an ethical and religious perspective and whether their beliefs evolve over time. Therefore, the purpose of this study is, first, to compare and contrast any changes in ethical beliefs across time. Second, the study will compare and contrast any changes in religiousness across time, and finally, it explores the effects of consumers’ religiousness on ethical beliefs across time. Design/methodology/approach Using paper-based survey, the data collection took place in 2012, 2013, 2014 and 2016, resulting in 1,702 young respondents in total. Findings The results show that consumer ethics remain constant across time. Therefore, without intervention, individuals’ ethical behavior will remain unchanged. The results also indicate that Millennials understand the boundary between legal and illegal behavior. However, when the boundary becomes unclear, such as in situations in which they see no harm, downloading pirated software and recycling, Millennials were unsure and their religiousness affected their subsequent behavior. The study makes several contributions to consumer ethics and the impact of religiousness on ethical beliefs. Originality/value This study makes several contributions to consumer ethics research, especially whether young consumers’ ethical beliefs change or remain constant across time.
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Pitaloka, Lola Kurnia, and Anna Kania Widiatami. "Climate Change Issue and Consumer Behavior in Purchasing Beauty Product." IOP Conference Series: Earth and Environmental Science 1098, no. 1 (October 1, 2022): 012030. http://dx.doi.org/10.1088/1755-1315/1098/1/012030.
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Abstract The purpose of this study is to see how consumer awareness, trust, and social influence can interest consumers buy green cosmetic products. This research is an exploratory quantitative analysis with Structural Equation Model as a data analysis with warpPLS as a tool analysis. The population is active users of cosmetic products in Indonesia with an age range of 15 to 35 years. The sampling technique used accidental sampling because there were no exact data and the sample are 100 respondents. Data collected using a close questionnaire. In this study, all variables affect consumer purchasing decisions as large as 0,03 and 0,001, but this study found that social influences weaken brand trust. It can be said that the green character of consumers is still difficult to form. Consumers, as a social individual, still depend on the decisions of others because they want to be accepted in their environment. Unfortunately, there are still many people in Indonesia who do not have a strong green character. Awareness of climate change still needs improvement, and it requires the commitment of environmental organizations to socialize the dangers of climate change and increase the green character in the community to influence consumer purchases.
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Ritonga, Wier, and Machmed Tun Ganyang. "The Dynamic of Consumer Behavior, Consumer Decision, Consumer Satisfaction on Consumer Loyality on Sipirock Coffee Jakarta." Archives of Business Research 7, no. 12 (January 3, 2020): 332–40. http://dx.doi.org/10.14738/abr.712.7523.
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The reasearch aim to determine the dynamic of of Consumer Behavior, Consumer Decision, Consumer Satisfaction on Consumer Loyality on Sipirock Coffee Jakarta, the year of 2017. Many prior researchs have done by some researchers, but this research differ to prior researchs, since this research done on an etnic coffee shop that serve not only coffe but also the food related to the etnic of southern Tapanuli in North Sumatera. Beside that, the coffee shop also hold etnic live music every Friday and Saturday night, one of The culture of Batak people is sing and dancing (manortor). In this coffe shop the customer feel closed to one another as they have the same culture. For the international community, it can be used to learn about Indonesia, specially the culture of the people of north sumatera. Indonesia consist of five big islans (Sumatera, Java, Borneo, Sulawesi and Papua) and thousand small islands. Any region in North Sumatera have their own coffee, for instance Mandailing coffee, Sidikalang coffee and Sipirok coffee. The management of the coffee shop mix ethnic and modern concepts by providing wi-fi connection. Simple random sampling used in the research and quatitative aproach. Collecting data used questioner and direct observation. The population of the research is all the consumer of the coffee shop, with purpossive sampling, and the sampel is 133 ( one hundred thirty three). The result of the research, (1) consumer behavior has a significant impact on consumer loyality; (2) consumer decision to purchase has a significant impact on consumer loyality; (3) consumer satisfaction has a significant impact on consumer loyality; (4) consumer behavir has a significant impact on consumer satisfaction; (5) consumer decision to purchase has a significant impact on consumer satisfaction.
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Ardhiyansyah, Andri, and Sahid Susilo Nugroho. "Sikap Konsumen Pada Toko Daring Produk Fesyen di Indonesia." Jurnal Bisnisman : Riset Bisnis dan Manajemen 2, no. 1 (April 30, 2020): 1–22. http://dx.doi.org/10.52005/bisnisman.v2i1.21.
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The development of technology at this time can facilitate someone in finding the product they want. This is because the availability of information, and access services that can allow someone to get what they want. Fashion products become the influence of various industries, because in the present day someone wants to look neat and fashionable, therefore there are many online businesses with fashion products that exist in Indonsesia. The development of online fashion products can not be separated from the quality of websites that offer convenience, completeness of products and information about products online. However, there are constraints in shopping online that consumers can not feel and see the product directly. Consumers can only read product information through online catalogs and read comments by previous consumers. The purpose of this study is to determine consumer attitudes in online shopping with the quality of websites, electronic worth of mouth, perceived benefits and consumer trust in shopping online. This study uses 220 respondents who have been shopping for fashion products online with purchases less than six months and spread throughout the territory of Indonesia. Data testing is done by using SEM with AMOS software. The findings show that not all the variables tested have significant and expected results. Electronic worth of mouth of the beliefs and perceived benefits in consumer attitudes of online shopping is not significant. This is because, this research is a research attitude toward behavior. It will be difficult to measure the consistency of one's behavior to stay the same between one behavior and another.
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Faizah, Siti Nur, and Jalu Aji Prakoso. "Analisis Perubahan Konsumsi E-commerce Di Indonesia Selama Pandemi Covid-19." Jurnal Ekonomi Pembangunan 10, no. 2 (August 21, 2021): 74–83. http://dx.doi.org/10.23960/jep.v10i2.249.
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Writing this study aims to determine increased access to e-commerce, increased spending in online shopping on e-commerce sites, and effect variable trust, ease, hedonic motivation, price, promotion, shopping experience, and product quality on consumer behavior in online shopping during pandemic Covid-19. The data used are primary data be in the form of a questionnaire with sampling technique random sampling—Metode of analysis data in this study their descriptive analysis and multiple linear regression. The analysis result shows increasing access to e-commerce sites during pandemic Covid-19 and increasing spending in online shopping through e-commerce sites during pandemic Covid-19. Analysis result of multiple linear regression shows that variable ease, price, promotion, shopping experience, and product quality significantly affect consumer behavior during the pandemic Covid-19. At the same time, trust and hedonic motivation does not have a significant effect. E-commerce continues to develop features to make it easier for consumers and ensure transaction security. That considerable effect on consumer behavior during the pandemic Covid-19 and product quality variable significantly affect consumer behavior during the pandemic Covid-19. Results of the analysis can be concluded that during pandemic Covid-19, there is increasing access to e-commerce sites and increasing spending in online shopping through e-commerce sites.
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Candra, Sevenpri, Conny Elmanuella Tulangow, and Filda Trya Winalda. "A Preliminary Study of Consumer Behavior From the Online Marketplace in Indonesia." International Journal of Asian Business and Information Management 13, no. 1 (January 2022): 1–17. http://dx.doi.org/10.4018/ijabim.297846.
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The growth of online marketplace in Indonesia is increasing. By understanding consumer behavior, online marketplaces can enhance their service quality. Consumer behaviors refer to the study of customers and how they behave while decided to do the transaction. Consumer behavior can be evaluating from activity of repurchase intention, word of mouth and site revisit. The purpose of this study is to understand the impact of e-service quality, customer satisfaction and customer trust on consumer behavior of online marketplace. This study using snow-ball sampling technique and fill-in through online questionnaires to online customers in Indonesia. There are 431 respondents and analyzed by Structural Equation Modelling using Warppls 7.0 software. Customer satisfaction and customer trust affect repurchase intention and word of mouth. While site revisits are influenced by customer satisfaction. Based on this finding, online marketplace to give more attention and improving the e-service quality to increasing the customer satisfaction and customer trust.
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Djunaidi, Much, Cut Baby Ayu Oktavia, Ratnanto Fitriadi, and Eko Setiawan. "Perception and Consumer Behavior of Halal Product Toward Purchase Decision in Indonesia." Jurnal Teknik Industri 22, no. 2 (August 31, 2021): 171–84. http://dx.doi.org/10.22219/jtiumm.vol22.no2.171-184.
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Indonesia is a country with a majority Muslim population. Therefore, Indonesian consumers have to be more thorough in assuring halal guarantees. One of some identities as a Muslim is consuming halal products. Various factors can affect consumers in purchasing halal products. However, the consumption of halal-certified products is still relatively low. This study was intended to analyze the factors that influenced consumer perceptions in purchasing halal products. A case study was carried out on the coffee product, one of Indonesia's most popular culinary products. The data were collected based on a survey of 170 respondents who live in Surakarta, Central Java Province, and are Muslim. This study suggested that the factors that significantly influenced the purchase were the variables of religiosity, halal label certification, and product prices. In contrast, the variables of halal awareness and brand image had no significant effect. Thus, the five variables simultaneously had a significant positive effect on purchasing decisions for halal products.
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Sabakti, Kukuh, Ratya Anindita, and Riyanti Isaskar. "Consumer Perceptions of Buying Behavior of Organic Vegetables with Planned Behavior Theory Approach." HABITAT 33, no. 3 (December 1, 2022): 320–31. http://dx.doi.org/10.21776/ub.habitat.2022.033.3.30.
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Organic vegetables are gaining popularity all over the world, and the number of consumers of organic vegetables is increasing. Developing countries like Indonesia, are still very minimal in consuming organic vegetables. Therefore, this study aims to identify the factors that drive buying behavior of organic vegetables. The research location was conducted in Malang Raya which was selected by purposive sampling and involved 128 respondents who became the research sample. The analytical method uses descriptive analysis and Structural Equation Modeling (SEM) is used to measure the effect of perceptions, preferences, attitudes, subjective norms and control of consumer behavior on purchase intentions and behavior. The results of the analysis show that the behavior of buying organic vegetables is largely determined by preferences and behavioral control through intention and there is a preference role that successfully mediates the relationship between consumer perceptions and intentions. Perceptions, attitudes and subjective norms cannot influence consumer intentions because most consumers and their environment do not have good knowledge so that consumer buying behavior of organic vegetables tends to be based on the control of the dangers. Market players and the government must cooperate with farmers and provide information and promotions regarding the advantages of organic vegetables which are expected to increase actual buying behavior of organic vegetables.
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Romadhona, Thithit, and Mirwan Surya Perdhana. "MEMAHAMI PERILAKU KONSUMEN MUSLIM SEBELUM DAN SELAMA MASA PANDEMI COVID-19." Jurnal Ilmiah Ekonomi Islam 8, no. 1 (March 29, 2022): 955. http://dx.doi.org/10.29040/jiei.v8i1.4722.
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Based on a preliminary study that the author conducted through direct interviews with people who act as financial regulators in a family regarding changes in purchasing during the covid-19 pandemic, it shows that perceptions and buying behavior vary. Further research on the impact of the COVID-19 pandemic on changes in consumer buying behavior towards attitude taking in deciding to buy an item or service. This needs to be done because Indonesia is a country that does not enforce a lockdown so that this condition will lead to different behavior from conditions that occur abroad. The purpose of this study is to analyze changes in consumer buying behavior in Indonesia towards the basic needs of goods and services during the covid-19 pandemic in Indonesia and the factors that play a role in determining consumer purchasing decisions in Indonesia for basic goods and services before and during the covid-19 pandemic. Samples were taken using purposive sampling technique with a total of 30 consumers. Data analysis using structural equation modeling. Based on the results of the study, changes in consumer buying behavior in Indonesia towards the basic needs of goods and services during the Covid-19 pandemic in Indonesia were in the shift from offline buying patterns to online, as well as a shift from purchasing products purchased during the Covid-19 pandemic which switched from Posts for traveling activities, shopping for clothing needs and tertiary needs switch to health products such as hand sanitizers, vitamins and masks, as well as data quotas that support work from home activities and learning activities for those who already have school-age children. Factors that play a role in determining the purchase decision are the convenience, competitive prices and quality of health products.
Keywords: consumer behavior, pandemic, Covid-19., Muslim
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Widyaningsih, Bekti, and Eka Ayuningtiyas. "Persepsi Nasabah Tentang Pembiayaan Murabahah dan Implikasinya Terhadap Minat Beli Bank Syariah Indonesia KCP Jombang." JoEMS (Journal of Education and Management Studies) 5, no. 4 (August 28, 2022): 1–7. http://dx.doi.org/10.32764/joems.v5i4.720.
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This study explores a customer's perception of the implications of murabahah financing on buying interest at Bank Syariah Indonesia KC Jombang. This study aims to describe customer perceptions of the attractiveness of murabahah financing at Bank Syariah Indonesia KC Jombang, explain customer buying interest in murabahah financing at Bank Syariah Indonesia KC Jombang, explain the implications of perceptions of customer attractiveness on interest in buying murabahah financing products at Bank Syariah Indonesia KC. Jombang viewed from the theory of Consumer Behavior (Consumer Behavior. The research analysis used is a qualitative case study approach which is a strategy or method that is powerful enough to examine in depth the case to be studied. The study concluded that customer perceptions related to murabahah financing has several attractions, interest in buying murabahah financing at Indonesian Sharia Bank KC Jombang is quite high due to several internal and external factors, while the implications of customer perceptions of Sharia Bank KC Jombang are viewed from the theory of Consumer Behavior ( Consumer Behavior) related to murabahah financing can generate customer buying interest without any hesitation in deciding to apply for financing.
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Rokhim, Rofikoh, Ruri Eka Fauziah Nasution, and Melia Retno Astrini. "The Good Practice in Marketing Microinsurance Product : Evidence from Indonesia." International Review of Financial Consumers 2, No. 1 Apr 2017 (April 1, 2017): 73–88. http://dx.doi.org/10.36544/irfc.2017.1-6.
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The purpose of this study is to investigate the good practice of the microinsurance industry in Indonesia, using a case study of three microinsurance providers, namely Allianz, Prudential, and Asuransi Central Asia (ACA). In addition, this study also aims to analyze the challenges, of the microinsurance industry in Indonesia. Results from this study reveal that despite the large market potential for microinsurance in Indonesia, there are challenges that should be addressed, to boost the growth of the microinsurance industry in Indonesia. To respond to this challenge, attention should be focused on consumer protection, and consumer appeal aspects. From the three microinsurance providers discussed in this study, viable approaches to implement when competing in the microinsurance market in Indonesia, including market research to understand the behavior of low-income consumers, the extensive distribution of partners, consumer education practices, and corporate values that demonstrate the dedication of the company, to serve low-income consumers.
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Tjiptono, Fandy, Denni Arli, and Warat Winit. "Gender and young consumer ethics: an examination in two Southeast Asian countries." Young Consumers 18, no. 1 (April 18, 2017): 94–114. http://dx.doi.org/10.1108/yc-10-2016-00641.
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Purpose This study aims to examine and compare ethical perceptions between genders on various potentially unethical consumer situations in Indonesia and Thailand. Design/methodology/approach A survey was conducted by distributing self-administered questionnaires to a convenience sample of university students in two large cities in Indonesia and Thailand. There are 278 respondents in Indonesia 158 participants for Thailand. Most respondents aged between 18-24 years. Findings Indonesian youths were found to believe that “passively benefiting”, “questionable action” and “downloading” are more unethical than Thai youths do. The relationship between gender and consumer ethics is not consistent in Indonesia and Thailand. Female youths in Indonesia tended to be more ethical in four out of seven dimensions of Consumer Ethics Scales than their counterparts, while no gender differences were found in Thailand. Practical implications The results show the different consumer ethics between Indonesia and Thailand that may reflect cultural variations, where Indonesia is more multicultural than Thailand. The mixed findings of the gender differences may suggest that there are no intrinsic gender differences in consumer ethics. Further, the results also provide implications for educators and public policy makers in both countries to encourage more active roles played by universities in building ethical sensitivity among future leaders. Originality/value This is one of the few studies examining the impact of gender on consumer ethical behavior in Southeast Asian countries, where various unethical behaviors (e.g. buying and using pirated products) are prevalent.
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Gaffar, Mohammad Rizal, Mamun Sutisna, and Widi Senalasari. "Mengapa Masyarakat Indonesia Terus Menggunakan Layanan Mobile Payment?" Jurnal Bisnisman : Riset Bisnis dan Manajemen 2, no. 1 (April 30, 2020): 23–30. http://dx.doi.org/10.52005/bisnisman.v2i1.18.
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In Indonesia by 2007, Telkomsel launched TCash as the pioneer of mobile payment service provider. In the next year Indosat launched Dompetku and XL also offered the same service which is XL Tunai in 2012. The interesting part start when GoPay as the newcomer in mobile payment services had the same number of users with TCash. The great market value and the large number of players in the mobile payment business require service providers to understand and capture what consumers really need. Therefore, a model is developed which can represent post-consumer behavior using mobile payment services. This research used a set of questionnaire and valid data gathered from 200 samples from Bandung, Indonesia. We analyzed the data by Partial Least Square. The result shows that the model has a strong predictive power for measuring consumer behavior towards the use of mobile payment and all the hypotheses were accepted.
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Alika, Vinnoya Apcaresta, and Setyo Riyanto. "The Influence of Changes in Sales Culture and Competitive Advantages to Consumer Behavior Online Shop on Covid-19 Pandemic Conditions." International Journal of Innovative Science and Research Technology 5, no. 6 (July 1, 2020): 542–46. http://dx.doi.org/10.38124/ijisrt20jun478.
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Coronavirus has introduced us to life online. Online Shop development or online store through internet media already mushed in Indonesia. The quality of service that exceeds the expectations of consumers can attract consumer shopping and consumer confidence in the Online Shop is a key point to establish long-term relationship with consumers. The research uses primary data obtained from questionnaires distributed to 75 entrepreneurs affected by COVID-19. This study explains the partial and simultaneous influences between marketing culture variables (X1), competative Excellence (X2), and consumer attitudes (Y). A significant and positive influence and reliable on the use of Sales Culture and Competitive Advantage on Consumer Behavior. This indicates that the Sales Culture (X1) and Competitive Advantage (X2) Usage variables provide a simultaneous effect of 22% on Consumer Behavior (Y).
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Jermsittiparsert, Kittisak, Khajornsak Thaiprayoon, Andi Luhur Prianto, and Dewi Kurniasih. "The Effect of Shopping Mall Image on Consumer Behavior in Indonesia." Journal of Computational and Theoretical Nanoscience 16, no. 11 (November 1, 2019): 4731–37. http://dx.doi.org/10.1166/jctn.2019.8384.
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This study investigates the effect of shopping mall image on customer behavior in Indonesia. We hypothesized that shopping mall image strongly effect consumer behavior, to be specific, the probability of buying, coming back to the shopping mall and spreading positive word of mouth WOM. Be that as it may, congruity-reflected by ‘self-image congruity’ and ‘social-image congruity’— had no impact on. We ascribe this unforeseen finding to Indonesians scoring low on Hofstede’s components of Individualism and Indulgence. The survey conducted showed that there was high self-image congruity among consumers just as congruity with different customers, however most of them were reluctant to let it be known influences their shopping conduct-seemingly, that would act as self-indulgent and show an absence of restriction with deference to controlling their wants.
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Hutami, Rr Rieka F., and Zenia Rahmah. "PENGARUH ATRIBUT TOKO ONLINE TERHADAP PERILAKU PEMBELIAN ONLINE KONSUMEN LAZADA INDONESIA." KINERJA 20, no. 2 (December 20, 2016): 149. http://dx.doi.org/10.24002/kinerja.v20i2.841.
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AbstractThe number of Internet users in Indonesia is growing, making business conventional turning into a business online. For understand online consumer behavior patterns, companies need to know the factors that influence buying behavior online. The number of respondents in this study were 387 respondents who shopped online in the website Lazada Indonesia.co.id. Data were analyzed using SEM-PLS (Partial Least Square) and using software SmartPLS3. The results showed that the Site Commitment is the most significant variables that influence the purchasing behavior of online consumers Lazada Indonesia.Keywords: Online Stores Attributes, Online Purchase Behavior
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Suganda, Uce Karna, Mularia Priska Theresia, and Herrisa Azhalia Wijaya. "Antecedent of green purchase behavior: Cases of Indonesia." International Journal of Business Ecosystem & Strategy (2687-2293) 4, no. 1 (February 27, 2022): 01–10. http://dx.doi.org/10.36096/ijbes.v4i1.306.
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The use of a product that is not environmentally friendly has become a crucial issue in preserving the environment. The waste from marketing activities, such as plastic waste, is currently becoming a threat to the environment and the economic sector. Companies must understand this problem and respond to it by providing products or services that can minimize environmental damage. The purpose of this study is to examine the influence of green knowledge, green brand, and willingness to be environmentally friendly toward a green purchase behavior. The object of this study is consumers in Bandung City, Indonesia, who have the experience of purchasing environmentally-friendly products such as eco-bag (shopping bags) as a means to minimize plastic waste. This study uses a quantitative method with explanatory research. The samples are taken from 125 respondents who were collected in three days in different places. The results of this study indicate that there is a quite high influence of green knowledge, green brand, and willingness to be environmentally friendly in explaining consumer purchasing behavior. This study provides the implication that in order to increase the purchase of green products, companies need to educate consumers regarding the benefits of using an environmentally-friendly product and provide a brand image that can support and promote green marketing.
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Rachman, Triana Faizal, and Kurniawati Kurniawati. "Pengaruh Budaya Pesan Antar Makanan terhadap Niat Perilaku Konsumen pada Masa Pandemic Covid-19 di Indonesia." J-MAS (Jurnal Manajemen dan Sains) 7, no. 2 (October 29, 2022): 1261. http://dx.doi.org/10.33087/jmas.v7i2.539.
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The purpose of this study is understanding consumer behavior in using Online Food Delivery (OFD) service, considering the lockdown policy that is implemented in several countries have changed consumer behavior. Using the Goal-Directed Behavior (MGB) model, this study investigates what consumers feel while using OFD services. The method used is collecting responses from online food delivery service users throughout May 2022. A total of 271 responses were collected and then analyzed using AMOS. Measurements and structural models are evaluated to ensure that the Structural Equation Modeling (SEM) is valid. The results show that only Positive Anticipated Emotion (PAE) and Perceived Behavioral Control (PBC) are significantly affecting behavioral intention which is mediated by desire. It also shows that desire is significantly affecting behavioral intention. The results of this study provides information for OFD service providers and experts about what is forcing the urbanites into using OFD services in the midst of a pandemic. It also enables OFD companies to realign their operations to address issues and changes in consumer behavior. The managerial implications of this research provide insights for OFD providers to develop new strategies and approaches on business development and consumer retention post-pandemic
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Avicenna, Fitria, and Nufian S. Febriani. "Consumer Behavior as a Potential Acceptance of Renewable Energy Source in Indonesia." Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia 6, no. 1 (June 15, 2021): 86–95. http://dx.doi.org/10.25008/jkiski.v6i1.525.
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The trend of using renewable energy (RE) as a substitute for fossil energy is increasing as the issue of global warming continues to be echoed. Previous studies about RE focusing much on the availability and infrastructure of RE, yet no study about potential acceptance of RE in Indonesia has been conducted. Therefore, this study will fill the gap in the topic of RE consumer behavior. Qualitative approach was used in this study, by conducting literature reviews to relevant studies about consumer behavior towards RE in various countries. The results show that income, education level, infrastructure, and government policies will have a major influence in the transition process. The government occupies a strategic position with the authority in terms of supportive policies, fulfillment of infrastructure, and education of the public as potential consumers. Two scenarios are proposed for starting a shifting energy campaign in Indonesia. Finally, this study aims to enrich the contribution of communication science in the field of energy security. It can also be a reference for comparison for similar studies that focus on communication issues related to RE.
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Hurriyati, Dwi, and Desy Arisandy. "Perilaku Konsumen Mobile Internet dalam Penggunaan Paket Layanan Unlimited." Jurnal Ilmiah Psyche 13, no. 2 (December 10, 2019): 138–47. http://dx.doi.org/10.33557/jpsyche.v13i2.708.
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.Indonesia is the most active country in using social media. Indonesia is also the largest online market with the fastest growth in Southeast Asia. This has caused many adult mobile internet users to purchase service packages that are considered satisfactory in terms of both quantity and quality. The phenomenon of internet growth and adult mobile internet users in Indonesia is certainly a potential target of telecommunications operators in marketing products in accordance with the wishes of consumers. The population in this study is consumers of mobile users who are equipped with modems for the internet (mobile internet) aged 18-40 years, especially who bought the unlimited Smartfren service package in Palembang. The sampling technique used was accidental sampling. The measuring instrument used in the form of a scale of mobile internet consumer behavior and purchasing decisions. The analysis technique used is quantitative analysis using simple regression analysis (simple regression) with SPSS Version 20 for Windows aids. Based on the results of data analysis, it is known that the correlation coefficient between mobile internet consumer behavior and purchasing decisions is r = 0.846 with p = 0.000 where p ≤ 0.01. Thus, the hypothesis which states that there is a relationship between consumer behavior of mobile internet with the decision to purchase unlimited smartfren service packages in Palembang is proven. Thus, there is a very significant relationship between the behavior of consumers of mobile internet with the decision to purchase an unlimited smartfren service package in Palembang.
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RIYADI, IDANG, and TN SYAMSAH. "MODEL PENCEGAHAN PRAKTIK KARTEL IMPOR DAGING SAPI DIKAITKAN DENGAN DAYA BELI MASYARAKAT." JURNAL ILMIAH LIVING LAW 10, no. 1 (January 30, 2018): 78. http://dx.doi.org/10.30997/jill.v10i1.1494.
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The ability of consumer purchasing power of beef after cartel practice is the effect of the increase of beef price to consumer behavior varies, among others there are buy in fixed amount before and after price increase, there is a decrease the quantity of purchase and some are switching to consume chicken meat. Legal protection is preventively applied to provide legal protection and legal certainty for consumers so that with the prevention of the government in making policy or drafting legislation more carefully so that the interests of consumers or the wider community is not neglected. The purpose of this study is to discuss how to regulate beef imports in Indonesia, the implementation of beef imports categorized as cartels, as well as legal protection for consumers of beef as a result of the practice of imported cartels. The research method used in this research is the normative juridical approach, namely the law is conceptualized as norms, rules, principles or dogmas / jurisprudence. The results of this research are: 1) The regulation on beef import trade in Indonesia has undergone many changes following the market condition, 2) The form of violation of beef import trade in Indonesia occurring in Jabodetabek area is a cartel practice violating Article 11 of Law no. 5 Year 1999, 3) Business activities are not always done honestly by business actors. The act of business actor is not infrequently to the consumer, it is necessary to protect the consumer's rights.
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Bui, Tat-Dat, Ming K. Lim, Raditia Yudistira Sujanto, Monica Ongkowidjaja, and Ming-Lang Tseng. "Building a Hierarchical Sustainable Consumption Behavior Model in Qualitative Information: Consumer Behavior Influences on Social Impacts and Environmental Responses." Sustainability 14, no. 16 (August 10, 2022): 9877. http://dx.doi.org/10.3390/su14169877.
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This study contributes to an understanding of valid sustainable consumption behavior attributes in Indonesia, due to the current unsustainability of product usage and environmental damage. Increasing consumption requires an understanding and exploration of important aspects of the consumption process and consumers’ behaviour. Sustainable consumption fulfils human needs, increases quality of life, reduces environmental damage and minimizes the risk to human health. A set of qualitative aspects and criteria is selected, validated by experts, using the Delphi method. Qualitative information is translated into comparable scales by applying fuzzy set theory. The interrelationships among the attributes are then identified by using a decision-making trial evaluation in the laboratory. Choquet integral is used to eliminate problems of expert subjectivity and this interactivity method, thus, provides higher insight into effectively addressing uncertainties. The results show that social impact and consumer behavior have a significant role in driving sustainable consumption behavior, representing an individual’s motivation in planning or decision making when performing a specific sustainable behavior. Sustainable consumption behavior is motivated by perceived consumer effectiveness, trust from consumers, environmental knowledge, environmental responsibility, behavioral intention, emotion, and motivation regarding social consumption mot. Theoretical and managerial implications are also provided.
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Ricardianto, Prasadja, Dedeh Suryani, Honny Fiva Akira Sembiring, Erni Pratiwi Perwitasari, Tri Mulyani Setyowati, Sri Mulyono, and Devi Marlita. "Implementation of Inaportnet Information Technology and Service Performance on User Satisfaction." International Journal of Applied Business and International Management 7, no. 2 (August 20, 2022): 105–15. http://dx.doi.org/10.32535/ijabim.v7i2.1373.
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Online shopping has made changes in consumer behavior when shopping, especially in Indonesia, where online shopping continues to increase. For this reason, the question that arises then is how consumer perceptions are related to online shopping in Indonesia. The purpose of this study is to provide an overview of consumer perceptions of online shopping in Indonesia, namely Tokopedia, Shopee, Bukalapak and Lazada. A total of 850 respondents throughout Indonesia were involved in this study. Consumer perceptions related to online shopping in this study are security, self-efficacy, usefulness, ease of use, quality of e-service (reliability, web design, trustworthiness, personalization and responsiveness), purchase intention and customer satisfaction. The distribution of the questionnaires was carried out using two methods, namely surveys and filling out via google forms which were then analyzed and analyzed using a descriptive statistical approach. The results show that consumers tend to agree regarding security, ease of use, self-efficacy, usefulness, quality of e-service, purchase intention and customer satisfaction. Only consumer perceptions have differences in views related to online and offline buying and selling. In addition, online transactions and privacy of individual data are still a concern for consumers. Finally, some limitations and suggestions for future research are also discussed in this study.
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Adiyanto, Mochamad Reza, Ujang Sumarwan, and Imam Teguh Saptono. "Consumer Behavior Analysis in Choosing Conventional or Sharia Mortgage Product in Indonesia." Asian Social Science 13, no. 8 (July 24, 2017): 74. http://dx.doi.org/10.5539/ass.v13n8p74.
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The objectives of this study are 1) Analyze sharia mortgage market segment based on demographic and psychographic, 2) Analyze the factors that influence the type selection of sharia mortgage, 3) Formulate the managerial implications to increase market share sharia mortgage. This study used two approaches, the first approach is to use AIO (Attitude, Interest, Opinions) psychographic factors to measure consumer lifestyles before mapped into multiple segments. The second approach is to use the planned behavior theory (TPB). TPB is used to find out the factors that influence consumer in making decisions to purchase sharia mortgages. The data used is primary data that is quantitative. The primary data was obtained from questionnaires by consumers who will buy a house through mortgage facilities. The sample is determined intentionally (convenience sampling). The respondents are 150 people. The results showed that consumers are going to buy a house through mortgage facilities divided into 3 clusters. The first cluster is respondents who chose a sharia mortgage have monotonous, introvert, conservative and conformist personalities. The second cluster are respondents who chose conventional mortgages and have dynamic, extrovert, risk-taker and rationalist personalities. Meanwhile, the third cluster is respondents who chose conventional and sharia mortgages simultaneously and have dynamic, extrovert, risk-taker and universalist personalities. Based on the multiple regression analysis it shows that the output evaluation factor (X2) significantly affects the respondents’ interest in proposing a sharia mortgage, while the trust behavior factor (X1), the trust control (X3), the motivation (X4), the trust control (X5), power factor control (X6) have no significant effect. This study implies that sharia bank management should focus on 3rd clusters because it has a big potential market through generic strategies, market challenge strategies and marketing mix strategies.
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Suryadi, Nanang, Rila Anggraeni, Dandi Ariyanto, and Muhammad Fajrul Islam. "The effect of the COVID-19 pandemic on consumer behaviors: A study on gen-z in Indonesia." International Journal of Research in Business and Social Science (2147- 4478) 10, no. 8 (January 1, 2022): 313–18. http://dx.doi.org/10.20525/ijrbs.v10i8.1490.
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Pandemic crises affect economic conditions both in terms of supply and demand. New post-pandemic attitudes and behavior patterns called The New Normal will change consumer behavior in the long run. The companies and manufacturers need to understand the changes in consumer behavior to maintain and increase market share. The study aims to examine the impact of the coronavirus pandemic on changes in Gen-Z behavior. The results explain and predict changes in Gen-Z behavior as reference material for marketing strategy design and a reference source for future research. This research uses a qualitative approach that is focus group discussion. The study was conducted in Indonesia in April 2021 with the younger generation as informants. This study specifically selected Generation Z as the target because this generation has unique characteristics and is currently the largest consumer. The results showed that the Covid-19 pandemic requires Gen-Z to adapt quickly and perform various activities that they usually do in digital ways, such as studying, working, shopping, physical exercise at home online. Covid-19, which has plagued the world in the long run where solutions are still not formulated, has Gen-Z with concerns about the future and health. Gen-Z becomes more concerned about physical health by paying attention to food intake and consuming more vitamins. To balance mental health, Gen-Z used online applications that are entertaining, such as online games, online concerts, and online recreation. Gen-Z's new behaviors and habits tend to consume more social media or apps that they can use to develop themselves.
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Selmi, Selmi, Putri Suci Asriani, and Rustama Saepuddin. "PERILAKU DAN LOYALITAS KONSUMEN MADU DI KOTA BENGKULU." Jurnal AGRISEP 16, no. 1 (March 4, 2017): 13–24. http://dx.doi.org/10.31186/jagrisep.16.1.13-24.
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Indonesia with a current population of nearly 240 million people, is the 4th largest population in the world need quite a lot of honey. The research objective was to analyze customer characteristics honey based group of consumers, identify the attributes of honey products that affect on purchase decisions, analyze consumer behavior and customer loyalty to honey, analyze the marketing mix right is based on the analysis of consumer behavior and consumer perception of the local honey product, and formulate strategies marketing of honey in the city of Bengkulu. Determining the location of the research conducted on honey outlets in the city of Bengkulu, the selection was conducted intentionally (purposive).The location of this study were at 8 stores/outlets of honey and herbs as well as a fairly large supermarket, honey outlets which was set as the study site. Data collection was done during the months of June-August 2015. The number of respondents in this study was 96. The data collected in this research were primary and secondary data that being collected to obtain the study aims to analysis of consumer behavior is processed using Importance Performance Analysis (IPA), and analysis of loyalty consumer using the Customer Satisfaction Index (CSI). The method results Importance Performance Analysisis based on Cartesian diagram shows that there is one attribute that is considered important and is the main priority in determining customer satisfaction. The attribute was the special price for every purchase at a time/day/month special like, Ramadhan, Eid and other interest consumen calculation. Based Satisfaction Index, the level of consumer satisfaction reached 71.30% honey. The calculation results show that in general consumers of honey was categorized satisfied (0.61 <CSI ? 0.80).Keyword: Consumer behavior and loyality, Honey, Bengkulu.
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Sari, Diana Puspita, Nur Aini Masruroh, and Anna Maria Sri Asih. "Consumer Intention to Participate in E-Waste Collection Programs: A Study of Smartphone Waste in Indonesia." Sustainability 13, no. 5 (March 4, 2021): 2759. http://dx.doi.org/10.3390/su13052759.
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Indonesia is a developing country with a low-level e-waste management system based on a limited number of informal initiatives. E-waste requires proper management procedures, which involve the design of a reverse logistics management network. Consumers play a critical role in such a network, because the network runs when they willingly participate as suppliers of waste. This paper applies the Theory of Planned Behavior framework and extends it using Reverse Logistics drivers, the Value Belief Norm Theory, and facility accessibility to explain consumer intention to participate in e-waste collection programs. A survey was conducted on smartphone users in Indonesia, with a total of 324 valid questionnaires. The results showed that government drivers, facility accessibility, and personal attitudes significantly influence consumer intentions. Environmental concern has a positive influence on consumer intentions through the variables of the Theory of Planned Behavior and perceived behavioral control through government drivers. This study shows the need for integration, because the variables reinforce each other. However, neither economic drivers nor subjective norms significantly influence consumer intentions. This finding distinguishes Indonesia from other countries, especially developed countries, in that e-waste collection programs have not become part of the culture in Indonesia. For this reason, Indonesia needs regulations, as the most influential variable, to regulate the implementation of such a program.
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Maryam, Siti, and Sri Wahyuningsih. "Pengaruh Transaksi C2c Commerce terhadap Perilaku Impulsive Buying (Servei pada Konsumen PT Shopee International Indonesia)." InterKomunika 3, no. 1 (June 26, 2018): 1. http://dx.doi.org/10.33376/ik.v3i1.146.
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This research is motivated by of business competition which utilize internet media as place of marketing communication. This study aims to determine how big influence of C2C Commerce transaction to impulsive buying behavior. The theory used in this research is theory of integrated marketing communication (IMC) with elements that support the interactive/internet marketing and consumer behavior that enter the theory of communication behavior. This research methodology uses quantitative approach and it kind of eksplanatif research. This study has a population of 46,640 people with a sample of 100 respondents using the Yamane formula. The test results obtained correlation test of 0.765 which means have a strong relationship, and coefisisen determination magnitude 66% and the remaining 34%. While the value of T arithmetic of 11.757> from T table of 1.660. Which means that C2C Commerce Transactions (variable x) has influence to the behavior of Impulsive Buying. The conclusion of this research is C2C Commerce Transaction can attract consumers because of the various kinds of transaction convenience offered by C2C Commerce model, thus forming impulsive buying behavior to the consumer. The Suggestions in this research is, It is also necessary for Shopee to improve the quality of service and continue to innovate in satisfying the consumer.
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Adi, Wasono. "THE EFFECT OF CONSUMER BEHAVIOR STUDENTS UNIVERSITY STATE OF JAKARTA ON PRODUCT ONLINE PURCHASE’S DECISION ON ONLINE SHOP BUKALAPAK.COM." JRMSI - Jurnal Riset Manajemen Sains Indonesia 8, no. 2 (September 28, 2017): 209. http://dx.doi.org/10.21009/jrmsi.008.2.02.
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The development of the Internet technology becomes the precursor of the progress of business over the Internet that is significantly growing up in the recent year. In the present, people like to shop through online shops, because in addition to its practicality, the price of goods offered is relatively affordable, and, or relatively equal to conventional stores. One of the online stores which are popular amongst Indonesian society, and also popular for the university student in Indonesia is Buka Lapak.com. This research aims to examine the influence of consumer behavior on their buying decisions (studies on consumer of Buka Lapak.com amongst the student of Universitas Negeri Jakarta ). The method used in this research is quantitative method with simple linear regression analysis. The results show that student’s consumer behavior in today’s technology significantly influences the student’s buying decisions on Buka Lapak.com. This is shown by the correlation coefficient test result, in which the level of relationship between the student’s consumers behavior toward buying decisions on Buka Lapak.com is included in the category of strong and direct.
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Febriani, Nufian S., and Fitria Avicenna. "MENGUKUR DAN MERANCANG MODEL KETAHANAN ENERGI MELALUI PERUBAHAN PERILAKU KONSUMEN ENERGI TERBARUKAN." Jurnal Sosioteknologi 20, no. 1 (April 27, 2021): 12–28. http://dx.doi.org/10.5614/sostek.itbj.2021.20.1.2.
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ABSTRACTThe benefits of renewable energy in Indonesia are not well understood by consumers. This research suggests the useof renewable energy, which is very beneficial for consumers. This research also has implications for policy makers,electricity suppliers, and future researchers. Using two online and offline survey methods, this study can formulate abehavior change model that can help policy makers identify marketing and branding strategies so that they are expectedto succeed in changing consumer behavior and increasing the degree of consumer involvement in renewable energyproducts, for example in forming an energy independent community. Therefore, in addition to strengthening the use ofrenewable energy, other sections such as marketing and further research on consumer behavior must continue to becarried out in order to obtain a whole independent energy system
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Amalia, Fatya Alty, Adila Sosianika, and Dwi Suhartanto. "Indonesian Millennials’ Halal food purchasing: merely a habit?" British Food Journal 122, no. 4 (February 21, 2020): 1185–98. http://dx.doi.org/10.1108/bfj-10-2019-0748.
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PurposeTo investigate the determinants of Muslim Millennials’ purchasing behavior of Halal food in a Muslim-majority country under the reflective and reflexive systems.Design/methodology/approachThrough 339 responds collected from the survey, this study uses 319 responds from Muslim Millennial consumers in Indonesia for further analysis. Data analysis is conducted using a partial least square (PLS) to verify the relationships between the variables herein.FindingsThough purchasing Halal food is familiar to Muslim Millennial consumers in a religious society, this study demonstrated that purchase intention and habit can independently affect their purchasing behavior. In forming the purchase intention, attitude, subjective norms, perceived behavioral control, and religiosity are all necessary determinants on this phenomenon.Practical implicationsThis study enlightens the food providers to continuously intervene in the purchase intention of Muslim Millennials as a consumer group as purchasing of Halal food is also a matter of habit for such consumers in the religious community. To strengthen Muslim Millennials’ purchase intention of Halal food, governments should harmonize their actions with the various stakeholders involved in this purchase intention.Originality/valueThis study focuses on the Muslim Millennial consumer group regarding their Halal food purchasing behavior by integrating two behavioral theories (theory of planned behavior and theory of interpersonal behavior) to obtain a more comprehensive explanation of their purchasing behavior.
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Yani, Muhammad Turhan, and Sri Abidah Suryaningsih. "MUSLIM CONSUMER BEHAVIOR AND HALAL PRODUCT CONSUMPTION." al-Uqud : Journal of Islamic Economics 3, no. 2 (July 18, 2019): 161. http://dx.doi.org/10.26740/al-uqud.v3n2.p161-173.
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The purpose of article writing is to find out the impact of modernization on lifestyle in some Muslim societies that have a tendency to ignore the parameters of religion (Islam) in terms of consuming a food / beverage, medicine, even cosmetics product. The research method used is library research. The result of the analysis is that anything consumed in an Islamic perspective has implications for mental health. this is where awareness is needed that when Allah SWT. has given signs about halal and haram for food or drink, so there is a wisdom behind the provisions of Allah. In the context of normative law in Indonesia, halal standardization has also been strengthened by the Law of the Republic of Indonesia Number 33 of 2014 concerning Guarantee of Halal Products as a whole to all levels of society. In addition, the Government has also formed a body called the Halal Product Guarantee Agency which has the duty to hold a Halal Product Guarantee. This shows that the Government is also very concerned about the needs of its citizens in meeting the consumption of all products with halal standards.
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Rizkalla, Nosica, Elissa Dwi Lestari, Boby Arinto, Purnamaningsih Purnamaningsih, and Niken Sulistyarini. "Uncovering the determinants of environmentally-friendly apparel purchase intention in Indonesia: Incorporating environmental concern and knowledge into the theory of planned behavior." Economics Management and Sustainability 7, no. 1 (May 17, 2022): 43–58. http://dx.doi.org/10.14254/jems.2022.7-1.4.
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The clothing industry is a high-growth industry that is attractive to be occupied by the business. However, behind its appeal, this industry brings harmful impacts to the environment. The fashion industry is considered the 2nd most destructive industry in the world. Environmental damage due to industry occurs not only in the production process but also in consumption and disposal. As the growth of this industry cannot be separated from consumer intervention, efforts to improve the environmental impact caused by this industry also require consumers’ role. Consumers can improve the environment through their consumption choices, such as replacing the usual products with more sustainable products. Therefore, it is essential to discover what factors can encourage consumers to consume more environmentally friendly apparel. This study intends to explore consumer motivation in deciding to buy environmentally friendly apparel by applying the extended theory of planned behavior. As an extension, this study includes two additional variables, namely environmental concern and environmental knowledge. This study involved 407 respondents who have followed some environmentally friendly apparel brands. The collected data would then be analyzed with smartPLS 3.0. The result of the study showed that all variables are proven to be significant in influencing consumers’ purchase intention for environmentally-friendly apparel, except for environmental concern, which influence is indirect through attitude. The result of this study gives new insight into what shapes the intention of buying environmentally-friendly apparel.
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Hermawan, Pri, Utomo Sarjono Putro, Dini Turipanam Alamanda, and Dewi Riani. "Youth’ Co-Creation Behavior in Casual Dining Restaurants in Bandung City, Indonesia." Jurnal Manajemen Indonesia 22, no. 1 (May 20, 2022): 24. http://dx.doi.org/10.25124/jmi.v22i1.3685.
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This study aims to identify the co-creation behavior especially students who have experiences of casual dining restaurants. This study also analyses the relationship between co-creation behavior, customer satisfaction, and customer loyalty. The research applied a quantitative method with survey design, and it was conducted for 6 months. It applied the purposive sampling method and the questionnaires were distributed to 1,970 respondents. The collected data were analysed using Structural Equation Modelling (SEM). The results indicate that two types of co-creation behavior of students who have experiences of casual dining restaurants in Bandung, namely customer participant behavior and customer citizenship behavior.Keywords: consumer behaviour; culinary; co-creation behaviour; satisfaction; loyalty
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Setiawan, Budi, Gen Gen Gendalasari, and Dewi Raisa Putrie. "ANALYSIS OF CONSUMERS' GREEN PURCHASE BEHAVIOR ON BOTTLED WATER THROUGH A GREEN BRAND IMAGE APPROACH." Riset 4, no. 2 (September 26, 2022): 001–11. http://dx.doi.org/10.37641/riset.v4i2.167.
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This study analyzes the effect of greenwash on consumer green purchasing behavior by a company mediated by the role of a company's green brand image. This study was conducted on consumers who know about bottled drinking water product brands in Indonesia. Primary data was performed using a questionnaire with a total of 385 data. The data in this study is quantitative. This study uses Structural Equation Modeling (SEM). The software used in this study is LISREL 8.8 and SPSS 22. The results of this study are that greenwashing has a negative effect on the brand image of green companies, and green brand image has a positive effect on green consumer purchases. Green brand image has an essential role in mediating the effect of greenwashing on green consumer purchase behavior. Therefore, companies need to reduce greenwashing activities and enhance their green brand image to increase green consumer purchase behavior.
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Maemunah, Siti, and Baehaqi Syakbani. "Strategic Logistics on Halal Products." Valid: Jurnal Ilmiah 18, no. 2 (July 30, 2021): 128–35. http://dx.doi.org/10.53512/valid.v18i2.177.
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This study introduces a new conceptual framework related to the logistics strategy of halal products on customer loyalty. The provision of halal products must be carried out in a Muslim country, namely Indonesia. Products that provide halal certification for these products are LPPOM MUI Indonesia Halal Products, LPPOM MUI, 2020. This methodological study was built and developed from several previous studies. This research is quantitative research with SEM. This finding is the importance of halal product logistics strategy and product quality will influence consumer behavior. Consumer behavior is related to customer satisfaction and customer loyalty. The logistics strategy of halal products, namely products such as food, beverages, medicines, and cosmetic ingredients, requires a good management system, quality will get consumer satisfaction and loyalty in consuming halal products. The implication of this research is the logistics strategy of halal products is not only from product quality to make consumers satisfied. Consumers will be satisfied in terms of distribution, storage, marketing, and overall sales. Halal product logistics strategy meets consumer and market desires. Strategies to create customer loyalty. The originality of the research is a logistics strategy for halal products that gives birth to customer satisfaction and loyalty. This study provides an important reference for Islamic companies, branding, and marketing.
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Phing, Shuin Liew, Ning Liew Wei, Shim Lim Cia, Yang Lim Jenq, and Salwa Inka Qonitah. "The Impact of Covid-19 Pandemic on Consumer Behavior: J&T Express Courier Services in Malaysia and Indonesia." Asia Pacific Journal of Management and Education 5, no. 1 (March 20, 2022): 65–78. http://dx.doi.org/10.32535/apjme.v4i3.1428.
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The Covid-19 pandemic causes people to reduce physical interactions as everyone is encouraged to keep a safe distance to reduce the spreading of the virus. During this pandemic, as cities are locked down, e-commerce has become a trend, and therefore, a delivery company like J&T Express is needed in order to deliver items purchased by customers to their homes. The objective of the study is to find out the impact of the Covid-19 pandemic on consumer behavior towards the intention to use J&T Express services. The data were collected from a survey questionnaire about the consumer behavior in Malaysia and Indonesia towards courier company J&T Express. This study was gathered data from 100 consumers through Google Form. The findings of this research reveal that consumer intention to use the courier services increased during the Covid-19 pandemic.