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Books on the topic 'Consumer behavior online'

Author: Grafiati

Published: 8 September 2021

Last updated: 9 February 2022

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1

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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2

The discourse of online consumer reviews. New York: Bloomsbury, 2014.

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3

The mood of information: Online behavioural advertising. New York, NY: Continuum International Pub. Group, 2011.

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4

Online consumer behavior: Theory and research in social media, advertising, and e-tail. New York: Routledge, 2012.

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5

Cazier, Joseph A. Value congruence and trust online: Their impact on privacy and price premiums. Youngstown, N.Y: Cambria Press, 2006.

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6

1981-, Lin W. Sabrina, and Liu, K. J. Ray, 1961-, eds. Behavior dynamics in media-sharing social networks. Cambridge: Cambridge University Press, 2011.

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7

Vollmer, Chris. Always On. New York: McGraw-Hill, 2008.

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8

Stephanie, Diamond, ed. Social media marketing for dummies. 2nd ed. Hoboken, NJ: Wiley, 2012.

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9

The impulse economy: Understanding mobile shoppers and what makes them buy. New York: Atria Books, 2011.

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10

Laip'ŭ t'ŭrendŭ 2015: Kamyŏn ŭl ssŭn saramdŭl = Life trend 2015. Sŏul: Puk'i, 2014.

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11

Strout, Aaron. Location-based marketing for dummies. Hoboken, NJ: John Wiley & Sons, 2011.

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12

Strout, Aaron. Location-based marketing for dummies. Hoboken, NJ: John Wiley & Sons, 2011.

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13

McCabe, Margaret Edel. An investgation in to the consumer complaining behaviour of online bank customers in Northern Ireland. [S.l: The Author], 2004.

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14

Communications, Inc EPM. What moms think and do: Their attitudes and behavior as consumers, at work, online, and as moms. New York: EPM Communications, 2006.

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15

Close Scheinbaum, Angeline, ed. Online Consumer Behavior. Routledge, 2012. http://dx.doi.org/10.4324/9780203123911.

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16

Kumar, Dinesh. Consumer Behaviour: Includes Online Buying Trends. Oxford University Press, 2015.

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17

Hyland, Ken, and Camilla Vasquez. Discourse of Online Consumer Reviews. Bloomsbury Publishing Plc, 2015.

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18

1967-, Gao Yuan, ed. Web systems design and online consumer behavior. Hershey PA: Idea Group Pub., 2005.

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19

Yuan, Gao. Web Systems Design and Online Consumer Behavior. IGI Global, 2004.

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20

Web systems design and online consumer behavior. Hershey PA: Idea Group Pub., 2005.

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21

Close, Angeline G. Online Consumer Behavior, 2nd Edition: Theory and Research. Taylor & Francis Group, 2017.

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22

1958-, Haugtvedt Curtis P., Machleit Karen A, and Yalch Richard, eds. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world. Mahwah, N.J: Lawrence Erlbaum Associates, 2005.

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23

1958-, Haugtvedt Curtis P., Machleit Karen A, and Yalch Richard, eds. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world. Mahwah, N.J: Lawrence Erlbaum Associates, 2005.

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24

CB (with CB Online, 1 Term (6 Months) Printed Access Card). Cengage Learning, 2017.

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25

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology). Lawrence Erlbaum, 2005.

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26

(Editor), Curtis P. Haugtvedt, Karen A. Machleit (Editor), and Richard Yalch (Editor), eds. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology). Lawrence Erlbaum, 2005.

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27

Limited, Emerald Group Publishing. Focus on Consumer Behaviours and Experiences in an Online Shopping Environment. Emerald Publishing Limited, 2015.

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28

Focus on Consumer Behaviours and Experiences in an Online Shopping Environment. Emerald Publishing Limited, 2015.

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29

Why They Don't Buy: The Science of Selling Online. Financial Times/Prentice Hall, 2001.

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30

Scheinbaum, Angeline Close. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail. Taylor & Francis Group, 2017.

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31

Scheinbaum, Angeline Close. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail. Taylor & Francis Group, 2012.

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32

Scheinbaum, Angeline Close. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail. Taylor & Francis Group, 2012.

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33

Scheinbaum, Angeline Close. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail. Taylor & Francis Group, 2012.

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34

Scheinbaum, Angeline Close. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail. Taylor & Francis Group, 2012.

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35

author, Lehrer Jonah, ed. The smarter screen: Surprising ways to influence and improve online behavior. Portfolio/Penguin, 2015.

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36

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior. Portfolio, 2017.

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37

Luke, Robert Andrew. The hidden curriculum of web portals: Shaping participation in online networks. 2005.

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38

End of Online Shopping: The Future of New Retail in an Always Connected World. World Scientific Publishing Co Pte Ltd, 2018.

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39

Diamond, Stephanie, and Shiv Singh. Social Media Marketing for Dummies. Wiley & Sons, Incorporated, John, 2020.

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40

Diamond, Stephanie, and Shiv Singh. Social Media Marketing For Dummies. For Dummies, 2015.

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41

Diamond, Stephanie, and Shiv Singh. Social Media Marketing for Dummies. Wiley & Sons, Incorporated, John, 2020.

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42

Stephanie, Diamond, ed. Social media marketing for dummies. 3rd ed. 2015.

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43

Social Media Marketing for Dummies. Wiley & Sons Canada, Limited, John, 2020.

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44

Always On: The Future of Advertising and Marketing (Future of Business Series). McGraw-Hill, 2008.

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45

Hellmann, Kai-Uwe, and Thorsten Raabe. Vergemeinschaftung in der Volkswagenwelt: Beiträge zur Brand Community-Forschung. VS Verlag für Sozialwissenschaften, 2011.

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46

Jones, Graham. Clickology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed. Brealey Publishing, Nicholas, 2013.

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47

Callahan, Sean, and Russell Glass. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits. Wiley, 2014.

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48

Callahan, Sean, and Russell Glass. Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits. Wiley & Sons, Incorporated, John, 2014.

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49

Callahan, Sean, and Russell Glass. Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits. Wiley & Sons, Incorporated, John, 2014.

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50

Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums. Cambria Press, 2005.

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