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Dissertations / Theses on the topic 'Consumer behavior – South Africa – Johannesburg'

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Published: 4 June 2021

Last updated: 2 February 2022

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1

Letsholonyane, Nelly. "Consumer decision-making processes for scholar transportation in South African cities: the case of Johannesburg and Pretoria." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/13283.

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Scholar transport in South Africa remains an area that needs to be addressed in the interest of all communities, rich and poor alike. The National Development Plan 2030, provides a clarion call for nation building to develop highly knowledgeable South African citizens for building innovative capacity for the nation as a whole(NDP, 2014).

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Plüg, Simóne Nikki. "#KeepItReal: discursive constructions of authenticity in South African consumer culture." Thesis, Rhodes University, 2019. http://hdl.handle.net/10962/64973.

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Writers as diverse as Oscar Wilde (1915), Matthew Arnold (1960), Erich Fromm (1997) and a proliferation of contemporary self-help gurus, variously assert that it is preferable for people to focus on “being”, or to value “who you are”, instead of emphasising “having” or the material possessions you have acquired. These discourses assert that individuals content with “being” are happier and more fulfilled than those involved in the constant (and alienating) motion of acquiring material goods as representations of themselves (de Botton, 2004; Fromm, 1997; James, 2007). This thesis provides an in-

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Bailey, John Franklin. "Customer buying behavior at selected petroleum shops in Cape Town." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/973.

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Thesis (MTech (Business Administratiom, Marketing Management))--Cape Peninsula University of Technology, 2011<br>The dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as i

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Tucker, Alison. "An investigation into the dimensions underlying the success and failure of new consumer products in South Africa." Thesis, Rhodes University, 1987. http://hdl.handle.net/10962/d1004448.

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From Introduction: While companies in their initial stages may well produce only one product, most established companies produce a number of products. Reference can therefore be made to their product mixes which serve as their source of revenues and profits. The product mix must be carefully planned. Inherent in such planning is the monitoring of the mix to determine whether or not it strikes a good balance in terms of factors such as sales growth, sales stability and profitability. The product mix must be optimal vis-a-vis the opportunities and threats present in the external environment at a

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Shauza, Babalwa Millennium. "Exlporing deviant consumer behaviour in grocery retailers in the Nelson Mandela Bay municipality." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/8747.

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Grocery retailers are faced with many challenges. Among them are competition, employee theft and deviant consumer behaviour (DCB). Deviant consumer behaviour violates generally accepted norms of consumer behaviour in retail settings. There has been a lot of research conducted on DCB and different terms and phases have been used to describe the behaviour, ie “dysfunctional customer behaviour”, (Daunt and Harris, 2012), “aberrant consumer behaviour” (Fullerton and Punj, 1993) and “consumer misbehaviour” (Fullerton and Punj, 1997). However, the research conducted on how the behaviour affects reta

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Li, Yuejin. "Consumer decision making styles: a comparative study among Motswana, Chinese and South African students." Thesis, Port Elizabeth Technikon, 2004. http://hdl.handle.net/10948/154.

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As the global marketplace becomes more integrated and consumer specialists develop an international focus, developing useful scales to profile consumer decision-making styles in other cultures becomes important. Comparing the decision-making styles of consumers from different countries would thus contribute to the understanding of the effect of the marketing environment as well as of the cultural factors on consumer decision-making styles. It would also be significant to determine if the decision-making styles of foreign consumers differ from those of local ones. The influx of foreign students

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Tapson, Megan Jacqueline. "Demographical diversity influence on online shopping orientation and propensity to buy online." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002784.

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Online shopping is a growing phenomenon all over the world, and it has thus had an influence on the shopping process for many consumers (Brengman et al., 2005:79; Brown et al., 2003:1667; Kau et al., 2003:139). Consumers are now choosing to shop online due to changes in their lifestyles and demographic diversity (Kau et al., 2003:139). The purpose of this research was to examine the extent to which demographic diversity influenced online shopping orientation and propensity to buy online. The researcher first conducted an in-depth theoretical study of previous research into demographic diversit

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Wilson, Schalk. "An exploratory study of consumer behaviour with the view to determine the effectiveness of the red meat classification system." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97372.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: The premise of this study was the hypothesis that consumers of red meat do not make their meat purchases according to the standards and value criteria set by the classification system. In light of the hypothesis, three research questions were asked: Does the consumer understand the classification system and make purchases accordingly? Does the system reflect the expectations and needs of the consumer? To what extent does this reciprocal message flow through the value chain? Essentially this study therefore on the one hand deals

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Koekemoer, Evan. "An investigation into the family life cycle within a South African context." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/191.

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Each individual/household progresses through the family life cycle (FLC). This progression, which is characterized by various stages and varying consumption portfolios, can be traditional or non-traditional in nature. In the general marketing sense, the FLC concept has great value. The concept is utilized in a variety of marketing activities, particularly in segmentation, and is also applied in consumer behaviour. The lack of research regarding the FLC in South Africa and the need to investigate the concept’s applicability to different environments motivated this research. The aim of the study

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Buzy, Musikavanhu Tichaona. "Consumer adoption of online grocery shopping In the Cape Metropolitan Area, South Africa." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2656.

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Thesis (MTech (Retail Business Management))--Cape Peninsula University of Technology, 2017.<br>The growth and use of information and communication technologies (ICT) such as the Internet across the globe, has been phenomenal. For both businesses and consumers, the Internet birthed new and highly effective and efficient avenues for communicating and transacting. The use of the Internet as a business trading platform known as e-commerce became popular in the 1990s and has inevitably led to the mushrooming of online retailers. The growth of this non-store retail segment poses a threat to traditio

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Mpofu, Bukhosi Dumoluhle. "Consumer perceptions of private label brands: an Eastern Cape university-aged analysis." Thesis, Rhodes University, 2011. http://hdl.handle.net/10962/d1002783.

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This research investigates the consumer perceptions of private label brands amongst the university aged consumers from selected Eastern Cape universities. The research also aimed to ascertain whether or not generation Y consumers are aware of the existence of private labels, whether price, quality, advertising, packaging, reference groups and demographic variables influenced generation Y purchasing behavior of private label brands. To achieve these objectives, the research made use of the simple random technique to gather the primary data via the use of an online structured questionnaire. The

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Mhlatyana, Lovington Unathi. "Optimising the marketing mix to influence consumer purchasing decisions in liquor outlets." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/11712.

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Retailers, Wholesalers, Marketers, Alcohol distributors and Manufacturers continuously fight for volume growth and market-share gain within the total alcohol market. Most of the answers of how much each can gain over a period of time remain a mystery that can only be answered by the consumers. The consumers determine who will have more share of wallet or share of throat more than the other. This is also equally applicable to brands, packs and the various alcohol categories that exist in the market. Why is it important, you possibly wonder? It is important because the alcohol market is an integ

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Ndi, Rene Xavier Owona. "Variables influencing customers' buying behaviour in the South African clothing retail industry." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/3029.

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It is important for business managers to understand customers’ buying behaviours, as customers are the cornerstone of the business’ marketing strategy and the main providers of businesses’ profits. Previous research have identified numerous factors that influence customers’ buying behaviour, factors such as prices, promotions, brand image, brand reputation, customer experience and socio-cultural aspects. Despite the attention given to variables influencing buying behaviour, there was still a gap to be filled in this field of study in the clothing retail industry, especially in the South Africa

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Pentz, Christian Donald. "Consumer ethnocentrism and attitudes towards domestic and foreign products : a South African study." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/18037.

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Thesis (PhD)--Stellenbosch University, 2011.<br>ENGLISH ABSTRACT: The continued growth of international trade has resulted in levels of global product availability that is not only unprecedented, but would have been regarded as impossible not too long ago. Products of almost every conceivable national origin are now readily available in numerous countries throughout the world. Because the “country of origin” label of a product is a factor that could influence the buying behaviour of consumers, prescient international marketers know that they need to investigate consumer attitudes toward both d

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Ntawanga, Felix. "Customer profiling using a service-orientated architecture." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1146.

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Customer profiling has recently gained much recognition in the e-commerce domain because of the benefits it is capable of bringing to online business. Customer profiling has been implemented in various systems development approaches such as in a client-server environment. Recently there has been an increase in the number of organisations adopting and implementing e-commerce systems using service-oriented architecture (SOA) principles. This research set out to determine how a customer profile can be implemented using open source SOA implementation tools, and how SOA-based customer profiles can

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Zinhumwe, Cephas. "Travelling shoppers' perceptions on the comprehensive servicescape within the South African retail environment." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1013610.

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The study is on the influence of comprehensive servicescape on shopping behaviour of road and rail travelling shoppers. The comprehensive servicescape is referred to as synchronization of the multidimensional servicescape dimensions, which are the physical environment, social environment, socially symbolic and the natural dimensions into one entity that the travellers encounter during the shopping exercise. The servicescape cues that include shoppers and the physical set-up of the service firm are important in influencing service quality evaluation and consumer satisfaction. The aim of this st

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Jacobs, B. M. (Bertha Margaretha). "Professional South African women's adoption of the internet for apparel purchasing." Diss., University of Pretoria, 2003. http://hdl.handle.net/2263/24200.

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Maluwa, Lutendo Obed. "Satisfaction levels of visitors at the Tsitsikamma National Park." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/18058.

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The literature reviews on tourist satisfaction revealed that a satisfied tourist leads to positive word of mouth recommendation to friends and family, loyalty (return visits), competitive advantage and long-term profitability and sustainability. These favourable benefits resulting from satisfaction are necessary for any destination to survive in the competitive tourism industry. South African National Parks (SANParks) manages all 21 national parks in South Africa, with the TNP being the third in terms of visitor numbers and income generated from tourism products. Data captured from visitors to

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Kuhn, Ralph Ulrich. "Woolworths Holdings Limited's (WHL) strategic business positioning in the South African clothing and food industry." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/7793.

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The South African food and clothing retail industry is highly sophisticated and dominated by a few large competitors. The market is unique and has been shaped by abnormal political influences that have created a polarised society. The market holds a high potential owing to the burgeoning young middle class that is also attracting global attention. This necessitates an increase in economies of scale through expansion and acquisition strategies. Woolworths Holdings Limited has experienced significant growth in tough trading conditions whilst many competitors have lost ground. The Woolworths’ bra

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Rasuba, Maanda. "Statistical relationship of customer behavioral characteristics in personal banking." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1165.

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This study investigates the relationship of bank customers’ behavioural patterns based on the customers past transactions, with respect to their profile characteristics. The main aim of this study is to illustrate that different categories of customers (based on demographical variables such as race, gender and age) have statistically significant differences in behaviour, with respect to how they operate their accounts. A theoretical overview on the literature of customer relationship management in the banking sector emphasises the importance of understanding customers to ensure that a business

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Hamilton, Brett Joseph. "An analysis of consumer intention to purchase green vehicles in the South African market : a theory of planned behaviour perspective." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/97267.

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Thesis (MBA)--Stellenbosch University, 2014.<br>ENGLISH ABSTRACT: For companies, merely offering green products does not guarantee long-term market success (Hansen, Risborg & Steen, 2012). In many cases, consumers fail to act green despite stating that they intend to do so and having a positive attitude towards green behaviour. This is referred to as the attitude-action gap (Lane & Potter, 2007; Eckhardt, Belk & Devinney, 2010). What is required is a deeper understanding of the underlying reasons for green consumer behaviour, such as consumer values, in order to develop effective green marketi

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Von, Arnim Christiane. "The relevance of wine awards as a marketing tool : a study of South African consumer attitudes." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/950.

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Thesis (MBA (Business Management))--Stellenbosch University, 2008.<br>ENGLISH ABSTRACT: Successes at local and international wine competitions are frequently used to achieve differentiation in the market place. Acting like third party credentials, award medals are meant to support a producer’s claim of superior quality. Over the past decade, there has been a notable increase in the number of wine competitions to which producers are encouraged to submit their wines. Producers are promised recognition for their success, while the organisers gain from the entry fees that producers pay, regardless

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Mokgatla, Tefo Stephen. "The effect of consumer behaviour on the development of small, medium and micro manufacturing enterprises in Welkom." Thesis, Welkom : Central University of Technology, Free State, 2011. http://hdl.handle.net/11462/155.

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Thesis (M. Tech. Marketing) -- Central University of Technology, Free state, 2011<br>In this study, the researcher employed literature review and an empirical study to: * Establish the effect of consumer behaviour on the expansion of the small, medium and micro manufacturing enterprises (SMMEs) in Welkom. * Determine the marketing strategies adopted by the manufacturing SMMEs in Welkom. The Government of South Africa (SA) enacted the Small Business Act to assist small, medium and micro enterprises (SMMEs) to contribute to job creation in SA (Lotter, 2009: 53). Furthermore, the governm

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Shearer, David Charcles. "A comparative analysis of factors affecting the purchasing decisions of cleaning rag buyers in the Eastern Cape." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1020928.

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The objectives of this research project were to identify and compare factors that influence the purchasing decisions of Multifibres’ customers active in each channel. Multifibres manufactures and distributes industrial cleaning rags to three channels or client categories, these being industrial resellers, industrial end-users and the walk-in customers. An extensive literature review revealed that purchasing decisions are influenced by, amongst other factors, the buyer’s role, the internal cognitive processes of the buyer, as well as factors present in the buyer’s business and external environm

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Du, Preez R. Ronel). "Female apparel shopping behaviour within a multi-cultural consumer society : variables, market segments, profiles and implications." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52271.

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Dissertation (PhD)--Stellenbosch University, 2001.<br>ENGLISH ABSTRACT: Female apparel shopping behaviour in a multi-cultural consumer society is a complex phenomenon. This study set out to identify the variables that influence female apparel shopping behaviour in a multi-cultural consumer society and to determine whether distinct clusters of female apparel shoppers could be identified. Three theoretical models from the two study disciplines, Consumer Behaviour and Clothing and Textiles, were investigated, i.e. the Sproles Model of Fashion Adoption, the Engel-Blackwell-Miniard Model of C

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Janse, van Noordwyk H. S. "Perceived importance of retail store image attributes to the female large-size apparel consumer in a multicultural society." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52988.

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Thesis (MSc)--Stellenbosch University, 2002.<br>ENGLISH ABSTRACT: An opportunity currently exists for retailers to develop store image strategies to target the female large-size apparel consumer market within the multicultural South African consumer society. This exploratory study set out to generate and describe retail store image attributes perceived as important to the female large-size apparel consumer within the South African context, as well as identifying differences and similarities in the perception of these attributes based on race and age group. The study also aimed to determi

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Bavuma, Zimkitha. "The economic contribution of the Design Indaba : a case study of the International Buyers’ Programme." Thesis, Cape Peninsula University of Technology, 2018. http://hdl.handle.net/20.500.11838/2739.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018.<br>Events are happenings that embody certain objectives; business events, sport events and festivals comprise the three general types of events that attract most attention. Design Indaba (DI) is one of the world’s leading design and business events launched in 1995 as a conference, but incorporating an Expo from 2004. The DI Expo triggered a need for buyer and exhibitor interaction and led to the launch of the DI Buyers’ Day, a programme aimed at bringing buyers and exhibitors together on a day

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Domingo, Rashaad. "The relationship between fluctuating interest rates and the nature of credit card spending in a leading South African food retailer with specific reference to Cape Town consumers." Thesis, Cape Peninsula University of Technology, 2012. http://hdl.handle.net/20.500.11838/1003.

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Mini Thesis submitted in partial fulfilment of the requirement for the degree of MAGISTER TECHNOLOGIAE: BUSINESS ADMINISTRATION in the FACULTY OF BUSINESS at the CAPE PENINSULA UNIVERSITY OF TECHNOLOGY, 2012<br>This research study assesses the impact of fluctuating interest rates on the credit card spending habits within a leading South African food retailer by determining whether a relationship exists between interest rates and credit card spending and whether this relationship is significant. Although there are many factors that influence consumer use of credit cards such as fuel prices

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Von, Lengeling Volkher Heinrich Christoph. "The nexilitas factor: host-guest relationships in small owner managed commercial accommodation facilities in contemporary South Africa." Thesis, Rhodes University, 2011. http://hdl.handle.net/10962/d1002656.

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The commercialization of hospitality established arguably the oldest profession. Historically small commercial hospitality establishments, known as inns in the western world, were of ill repute. Perhaps connected to their reputation, this category of accommodation facility has been seriously neglected as an area of academic inquiry, particularly from the perspective of the host. While there has been a huge growth in the interdisciplinary field of tourism studies in recent decades, little attention has been paid to the role of the host in the host-guest relationship at whatever level of analysi

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Roux, L. "Die lewenstyltipering van 'n impulsiewe studente-aankoper." Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/21754.

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Thesis (MComm)--University of Stellenbosch, 2007.<br>ENGLISH ABSTRACT: Lifestyles offer a comprehensive view of behaviour and the motives that underlie many of the purchases made by consumers. Impulsive buying behaviour is a complex phenomenon, and it has not yet been actively researched within a South African context. The aim of this study was to investigate the lifestyle of an impulsive student buyer, and to compile a lifestyle profile of such a buyer. A total of 499 respondents from the particular tertiary institution participated in the study. The sample population reflected young co

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Waddell, Alda. "An evaluation of a motor retail organisation's lead management system." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1003900.

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This research was motivated by the lack of systems and methodologies in the automotive retail business sector to adequately monitor and analyse prospective customers' behaviours as a basis for developing sales. The objective of this research was to determine if lead scoring would indeed represent a good investment of time and resources for Barloworld Motor Retail. The real value for Barloworld Motor Retail is in the proven methodology for properly managing leads and the sales process. Lead scoring should have sales teams more focused because of the qualified opportunities. The sales cycle can

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Koutras, Eleni. "The use of mobile phones by Generation Y students at two universities in the city of Johannesburg." Diss., 2006. http://hdl.handle.net/10500/717.

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The main purpose of this study was to examine the use of mobile phones by Generation Y students in the city of Johannesburg in order to increase understanding of this segment's consumer behaviour. Generation Y is an important market segment in that it is making more independent purchase-related decisions and has a large amount of disposable income. The primary data for this study is based on focus group interviews and a quantitative study of a sample of 200 Generation Y tertiary students. Some of the findings are as follows: * Generation Y's use of mobile phones: Generation Y respondents have

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Tshambula, Asanda. "Factors impacting the adoption of an electronic payment solution in the South African taxi industry: a study of taxi owners in the Johannesburg metropolitan area." Thesis, 2017. http://hdl.handle.net/10539/23053.

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A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management specialising in Entrepreneurship and New Venture Creation<br>Resistance to technological innovation by its end users is a crucial indicator which highlights information which could be utilised for a successful implementation of an innovation. The adoption of a technological innovation puts in jeopardy the internal environment, culture, identity and traditional practices of an industry. End-users have been k

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Masango, Lebohang. "Johannesburg, sex love and money: an ethnography of phones and feelings." Thesis, 2019. https://hdl.handle.net/10539/29365.

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A research report submitted to the Faculty of Humanities, University of the Witwatersrand, Johannesburg, in partial fulfilment of the requirements for the degree of Social Anthropology March 2019<br>Compensated relationships between younger women and older, moneyed men have been established as the cause of new HIV infections in South African women aged 15 – 24 years old. A great portion of the literature on young love in South Africa reproduces the connection between compensated relationships and illness. In this dissertation, I establish how young women in Johannesburg define and pract

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Matsoso, Tsepiso Dominica. "Evaluating the influence of institutional rental housing policy on consumer choice in Johannesburg based on middle-income tenants and the Rental Housing Act." Thesis, 2014. http://hdl.handle.net/10539/15500.

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A research report submitted to the Department of Town and Regional Planning, School of Architecture and Planning, Faculty of Engineering and the Built Environment, University of the Witwatersrand in partial fulfilment for the Degree of Master of Science in Housing<br>The influence of institutional rental housing policy (IRHP) on consumer choice in Johannesburg was evaluated through interviews with middle-income tenants and caretakers in Legae Gardens and JOSHCO Complex Two residences in reference to the Rental Act. Housing officials in Johannesburg Housing Company, Johannesburg Social Housin

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Petje, Felix Kgomoamogodi. "Assessing consumers' willingness to pay premium prices for organic food at the Bryanston Organic and Natural Market." 2013. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000594.

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M.Tech. Business Administration. Business School<br>The study was undertaken to assess the consumers' willingness to pay a premium price for organic food, with the focus on the Bryanston Organic and Natural market. Understanding the consumers' demand for organic food in South Africa is becoming increasingly important as the consumers' attitudes and preferences strongly influence the direction of the producers' and food retailers' strategies. The quantitative data were collected by means of structured interviews and questionnaires using closed-ended questions, and were analysed with SPSS 20. Th

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Rau, N. "A marketing profile of the Asian consumer market." Thesis, 2012. http://hdl.handle.net/10210/5710.

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M.Comm.<br>Marketers have historically found it convenient to bundle the Asian consumer market together with the black consumer market or the white consumer market depending on the product or event under consideration. As we move toward an era of customised products and individualised service, minority markets become more difficult to overlook. Their unique characteristics demand that they be targeted as separate and unique market segments distinct from the mass markets that dominate the marketing environment.

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Moyo, Khangelani. "Zimbabweans in Johannesburg, South Africa: space, movement and spatial identity." Thesis, 2017. https://hdl.handle.net/10539/24198.

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Thesis is submitted in fulfilment of the requirements for the degree of Doctor of Philosophy (Town and Regional Planning) to the Faculty of Engineering and the Built Environment, University of the Witwatersrand, Johannesburg, 2017<br>Focusing on Zimbabwean migrants in Johannesburg, this thesis engages the ways in which diverse groups and individuals construct and negotiate spaces in the city. I have looked at how Zimbabwean migrants spatially respond to the regulatory and socio-economic environments within which they lead their everyday lives in Johannesburg. I emphasize the theme of

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Nikodem, Vernice Cheryl. "Companionship to modify the clinical birth environment : long-term effects on mother and child." Thesis, 2014. http://hdl.handle.net/10210/9139.

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Moloi, Tshepo Molise. "The influence of online consumer reviews on purchasing intent." Thesis, 2017. http://hdl.handle.net/10539/23638.

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A research report submitted to the Faculty of Commerce, Law and Management, University of Witwatersrand in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing, Wits Business School, Johannesburg 2016<br>The proliferation of social platforms in the digital and online space has given voice to millions of social media users and carved careers otherwise unheard of a few years ago, in the form of expert technology reviewers who enjoy mass online following and sponsorship from brands seeking to leverage millions of followers who log in daily. Social

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Mwali, Kopano. "Branded content integration, consumer attitudes and purchase intent in South Africa." Thesis, 2016. http://hdl.handle.net/10539/23696.

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A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing 2016<br>The purpose of this research was to identify the effectiveness of branded content integration as a marketing and communication strategy. The main objective was to find out whether the branded content integration in soap operas had an effect on consumer attitudes and purchase intent. A quantitative experiment was designed for the study using customers that watch TV soap o

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Bissict, Gregg Michael. "A cross sectional study of Net Promoter and its linkage to South African firm growth." Thesis, 2012. http://hdl.handle.net/10539/21751.

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A research report submitted to the Faculty of Engineering and the Built Environment, University of the Witwatersrand, in partial fulfillment of the requirements for the degree of Master of Science in Engineering (Industrial), 2012<br>This research project undertakes to investigate the linkage between firni Net Promoter score and firm growth in the South African context. South African fmns arc selected from the cellular service provider industry and the retail banking service provider industi7 and a primary research study is undertaken to obtain sample data for the respective firms’ Net Promote

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Tagwireyi, Laurence. "An exploration of adolescents' knowledge of HIV/AIDS and its influence on sexual behaviour: the case of a high school in Johannesburg, South Africa." Diss., 2014. http://hdl.handle.net/10500/14489.

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Aims: The study was aimed at exploring adolescents‟ level of knowledge of HIV/AIDS and the influence this knowledge has on their sexual behaviour. Methods: In total, 20 in- depth interviews were conducted from a group of 20 (both males and females) secondary school learners. The interviews were audio taped with consent from participants. Results: The results of the study showed that participants possess basic knowledge of HIV/AIDS, including methods of prevention and transmission. No serious misconceptions about modes of transmission of HIV were found in this study. Although, participants repo

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Grobbelaar, Sarel Francois. "Measuring the impact of perceived quality of service and price amongst restaurant customers in Johannesburg." Thesis, 2008. http://hdl.handle.net/10210/258.

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Zigomo, Tinashe. "Consumer knowledge, attitudes and perceptions, towards generic medicines - a perspective from the Northern Suburbs of Johannesburg, South Africa." Thesis, 2015. http://hdl.handle.net/10539/17426.

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A research report submitted to the Faculty of Health Sciences, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Science in Medicine (Pharmaceutical Affairs) Johannesburg, 29 August 2014<br>In South Africa’s current healthcare structure, about 8.3% of GDP is spent on healthcare. This is well above the WHO recommended 5% of GDP spend. Despite the heavy spending, health outcomes remain poor when compared to similar middle-income countries. Solutions need to be found to cut back on healthcare costs. Approximately half (4.1%) of the healt

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Mahlangu, Sfiso Goodman. "Relationship between awareness and willingness to purchase green products." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001536.

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M. Tech. Marketing<br>Environmental research has been growing fast in recent years, especially since global warming is becoming a major challenge to the world. Other problems include: damage to the environment, shortage of natural resources, and continuous climate change. Today, a large number of consumers around the world indicate that they are concerned about the environment; and they consider the environment in their purchasing decision-making. Furthermore, these consumers indicate that they are willing to pay more green products. This study focuses on awareness and the willingness to purch

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Kistan, Melissa Penelope. "A study of evoked sets on big brand colognes." Thesis, 2012. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000625.

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M.Tech. Business Administration. Business School.<br>Evoked sets can be defined as the group of products or companies that come to mind when considering a purchase. An evoked set is a set of products of which a consumer is aware and which are considered for purchase. The proliferation of brands occurring in the consumer goods markets, create information processing problems for the consumers. They must often devise means to simplify their purchase decisions. One of the results of this simplification process is the existence of what is referred to as "evoked set", which include the brands the bu

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Lalla-Edward, Samanta Tresha. "Health and HIV risk assessment of men who have sex with men (MSM) in the Johannesburg inner city." Diss., 2010. http://hdl.handle.net/10500/3911.

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By gathering information from a volunteer sample of men who sleep with men (MSM) in the Johannesburg inner city, the study aimed to discover those decisions and behaviour that influence their health decision-making and health-seeking behaviour, particularly as far as HIV and their sexual health was concerned. Eleven in-depth interviews were conducted by three interviewers using a semistructured interview guide which asked questions on demographics, health-seeking behaviour, sexual orientations and behaviour, knowledge of HIV/AIDS and community support. During analysis, collected data w

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Harris, Anthony Craig. "Factors influencing loyalty intention behaviours of online social buying consumers in South Africa." Thesis, 2011. http://hdl.handle.net/10500/4440.

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Social buying is a recent marketing innovation in which provides Pareto-improving welfare gains to merchants, consumers, and brokers. Consumers benefit from access to significant discounts on advertised products and services, the broker benefits from taking a significant cut in each transaction with very low fixed costs, and merchants are able to reduce their advertising costs, gain access to new markets and drive traffic to their stores. The phenomenal growth of social buying carries commensurate risks for brokers, including increased competition due to a lack of service differentiation and l

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Corbishley, Karen Margaret. "Consumer behaviour towards cause related marketing in the greater eThekweni region." Thesis, 2007. http://hdl.handle.net/10321/358.

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Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007. xv, 205 leaves<br>Cause related marketing (CRM) is becoming a popular marketing strategy used by brand managers, retailers and service companies. It can be described as a marketing strategy that links charities or ‘causes’ with the sales of a product, brand or service. The charity is mentioned in promotional campaigns and a certain percentage is donated to the cause in accordance with unit sales or turnover. A study was conducted in the eThekweni region of Kwazulu Natal, South Africa to gather information

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